Period
to 22 November 2017

The following table provides summary statistics for permanent job vacancies advertised in Manchester with a requirement for Pay per click skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Pay per click over the 6 months to 22 November 2017 with a comparison to the same period in the previous 2 years.

Pay per click (PPC)
North West > Manchester
6 months to
22 Nov 2017
Same period 2016 Same period 2015
Rank 265 257 218
Rank change year-on-year -8 -39 -60
Permanent jobs citing Pay per click 29 22 48
As % of all permanent IT jobs advertised in Manchester 0.36% 0.29% 0.65%
As % of the Processes & Methodologies category 0.40% 0.32% 0.72%
Number of salaries quoted 22 20 43
Manchester median annual salary £32,500 £37,500 £26,500
Median salary % change year-on-year -13.33% +41.51% -1.85%
10th Percentile £26,000 £27,375 £20,500
90th Percentile £54,000 £50,875 £42,500
North West median annual salary £32,500 £35,000 £26,500
% change year-on-year -7.14% +32.08% -3.64%

Pay per click is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Manchester with a requirement for process or methodology skills.

All Process and Methodology Skills
Manchester
Permanent vacancies with a requirement for process or methodology skills 7271 6834 6708
As % of all permanent IT jobs advertised in Manchester 91.17% 91.11% 90.96%
Number of salaries quoted 6013 5859 5567
Manchester median annual salary £45,000 £42,500 £40,000
Median salary % change year-on-year +5.88% +6.25% +3.90%
10th Percentile £26,250 £26,750 £25,000
90th Percentile £66,000 £63,750 £60,000
North West median annual salary £42,500 £40,000 £40,000
% change year-on-year +6.25% - +1.27%

Pay per click
Job Vacancy Trend in Manchester

Job postings citing Pay per click as a percentage of all IT jobs advertised in Manchester.

Job vacancy trend for Pay per click in Manchester

Pay per click
Salary Trend in Manchester

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click in Manchester.

Salary trend for Pay per click in Manchester

Pay per click
Salary Histogram in Manchester

The salary distribution of IT jobs citing Pay per click in Manchester over the 6 months to 22 November 2017.

Salary histogram for Pay per click in Manchester

Pay per click
Job Locations in Manchester

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the Manchester region over the 6 months to 22 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Stockport - 6 £48,000 -
Altrincham -12 2 £30,000 - 2
Pay per click
North West

For the 6 months to 22 November 2017, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Manchester region with a requirement for Pay per click.

1 26 (89.66%) Marketing
2 25 (86.21%) SEO
3 20 (68.97%) Digital Marketing
4 13 (44.83%) Google
5 12 (41.38%) Social Media
6 10 (34.48%) E-Commerce
7 9 (31.03%) Google Analytics
7 9 (31.03%) Analytics
7 9 (31.03%) Analytical Skills
8 8 (27.59%) AdWords
9 7 (24.14%) Marketing Strategy
10 6 (20.69%) Digital Media
10 6 (20.69%) Email Marketing
11 5 (17.24%) DoubleClick
11 5 (17.24%) Degree
11 5 (17.24%) B2C
11 5 (17.24%) Microsoft
11 5 (17.24%) Microsoft Excel
11 5 (17.24%) Content Management
11 5 (17.24%) User Experience
11 5 (17.24%) Customer Acquisition
12 4 (13.79%) Collaborative Working
12 4 (13.79%) Lead Generation
12 4 (13.79%) Budgeting and Forecasting
12 4 (13.79%) Fintech
12 4 (13.79%) Performance Analysis
12 4 (13.79%) Information Management
12 4 (13.79%) Tandem
12 4 (13.79%) Advertising
12 4 (13.79%) B2B

Pay per click
Co-occurring IT Skills in Manchester by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (10.34%) WordPress
2 1 (3.45%) CMS
Applications
1 5 (17.24%) Microsoft Excel
Business Applications
1 3 (10.34%) Magento
Cloud Services
1 9 (31.03%) Google Analytics
2 8 (27.59%) AdWords
Communications & Networking
1 2 (6.90%) Internet
Development Applications
1 2 (6.90%) Git (software)
General
1 26 (89.66%) Marketing
2 4 (13.79%) Advertising
2 4 (13.79%) Electronics
3 1 (3.45%) Finance
3 1 (3.45%) Games
Job Titles
1 5 (17.24%) PPC Manager
2 4 (13.79%) Digital Executive
2 4 (13.79%) Digital Marketing Executive
2 4 (13.79%) Head of User Experience
2 4 (13.79%) Marketing Executive
3 2 (6.90%) Developer
3 2 (6.90%) Digital Developer
3 2 (6.90%) Digital Media Manager
3 2 (6.90%) PHP Developer
3 2 (6.90%) PHP Web Developer
3 2 (6.90%) Planning Manager
3 2 (6.90%) Web Developer
4 1 (3.45%) Digital Marketer
4 1 (3.45%) Digital Strategist
4 1 (3.45%) Head of Digital
4 1 (3.45%) Mid-Level PHP Developer
4 1 (3.45%) Mobile Applications Developer
4 1 (3.45%) Mobile Web Applications Developer
4 1 (3.45%) Mobile Web Developer
4 1 (3.45%) PHP Web Applications Developer
Libraries, Frameworks & Software Standards
1 2 (6.90%) AngularJS
1 2 (6.90%) CakePHP
1 2 (6.90%) CodeIgniter
1 2 (6.90%) jQuery
1 2 (6.90%) Laravel
1 2 (6.90%) Symfony
2 1 (3.45%) ATL
2 1 (3.45%) CSS
2 1 (3.45%) HTML
Miscellaneous
1 12 (41.38%) Social Media
2 9 (31.03%) Analytical Skills
3 6 (20.69%) Digital Media
4 5 (17.24%) User Experience
5 4 (13.79%) Fintech
5 4 (13.79%) Tandem
6 2 (6.90%) Animation
6 2 (6.90%) Graphic Design
6 2 (6.90%) Mobile App
6 2 (6.90%) Photography
Operating Systems
1 2 (6.90%) CentOS
1 2 (6.90%) Debian
1 2 (6.90%) Linux
Processes & Methodologies
1 25 (86.21%) SEO
2 20 (68.97%) Digital Marketing
3 10 (34.48%) E-Commerce
4 9 (31.03%) Analytics
5 7 (24.14%) Marketing Strategy
6 6 (20.69%) Email Marketing
7 5 (17.24%) B2C
7 5 (17.24%) Content Management
7 5 (17.24%) Customer Acquisition
8 4 (13.79%) B2B
8 4 (13.79%) Budgeting and Forecasting
8 4 (13.79%) Collaborative Working
8 4 (13.79%) Copywriting
8 4 (13.79%) Information Management
8 4 (13.79%) Lead Generation
8 4 (13.79%) Online Marketing
8 4 (13.79%) Performance Analysis
9 3 (10.34%) Web Development
10 2 (6.90%) Internet Marketing
10 2 (6.90%) Web Design
Programming Languages
1 3 (10.34%) JavaScript
2 2 (6.90%) PHP
Qualifications
1 5 (17.24%) Degree
Vendors
1 13 (44.83%) Google
2 5 (17.24%) DoubleClick
2 5 (17.24%) Microsoft
3 4 (13.79%) comScore
3 4 (13.79%) Hitwise
4 2 (6.90%) Twitter
4 2 (6.90%) Zend
5 1 (3.45%) Facebook
5 1 (3.45%) Hootsuite