Period
to 22 November 2017

The following table provides summary statistics for permanent job vacancies advertised in Manchester with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 22 November 2017 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
North West > Manchester
6 months to
22 Nov 2017
Same period 2016 Same period 2015
Rank 263 211 197
Rank change year-on-year -52 -14 -30
Permanent jobs citing Google Analytics 31 68 69
As % of all permanent IT jobs advertised in Manchester 0.39% 0.91% 0.94%
As % of the Cloud Services category 1.95% 7.29% 10.24%
Number of salaries quoted 31 63 63
Manchester median annual salary £40,000 £32,500 £31,500
Median salary % change year-on-year +23.08% +3.17% +5.00%
10th Percentile £26,000 £25,750 £20,500
90th Percentile £60,000 £47,500 £46,250
North West median annual salary £35,000 £32,500 £30,000
% change year-on-year +7.69% +8.33% -

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Manchester with a requirement for cloud computing skills.

All Cloud Skills
Manchester
Permanent vacancies with a requirement for cloud computing skills 1591 933 674
As % of all permanent IT jobs advertised in Manchester 19.95% 12.44% 9.14%
Number of salaries quoted 1410 827 577
Manchester median annual salary £42,500 £43,500 £40,000
Median salary % change year-on-year -2.30% +8.75% +1.27%
10th Percentile £24,250 £24,250 £25,450
90th Percentile £67,500 £65,000 £57,500
North West median annual salary £42,500 £40,000 £40,000
% change year-on-year +6.25% - -

Google Analytics
Job Vacancy Trend in Manchester

Job postings citing Google Analytics as a percentage of all IT jobs advertised in Manchester.

Job vacancy trend for Google Analytics in Manchester

Google Analytics
Salary Trend in Manchester

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in Manchester.

Salary trend for Google Analytics in Manchester

Google Analytics
Salary Histogram in Manchester

The salary distribution of IT jobs citing Google Analytics in Manchester over the 6 months to 22 November 2017.

Salary histogram for Google Analytics in Manchester

Google Analytics
Job Locations in Manchester

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the Manchester region over the 6 months to 22 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Altrincham - 2 £30,000 - 1
Stockport -11 1 £27,500 -8.33%
Google Analytics
North West

For the 6 months to 22 November 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Manchester region with a requirement for Google Analytics.

1 30 (96.77%) Analytics
2 29 (93.55%) Google
3 24 (77.42%) Marketing
4 16 (51.61%) Digital Marketing
4 16 (51.61%) User Experience
5 15 (48.39%) SEO
6 11 (35.48%) Analytical Skills
7 9 (29.03%) Hitwise
7 9 (29.03%) Pay per click
8 8 (25.81%) E-Commerce
8 8 (25.81%) Digital Media
9 7 (22.58%) Link Building
9 7 (22.58%) Marketing Strategy
9 7 (22.58%) AdWords
9 7 (22.58%) Degree
9 7 (22.58%) Social Media
10 6 (19.35%) Microsoft Excel
10 6 (19.35%) Wireframes
10 6 (19.35%) Prototyping
11 5 (16.13%) Customer Acquisition
11 5 (16.13%) B2C
11 5 (16.13%) Microsoft
11 5 (16.13%) Stakeholder Management
12 4 (12.90%) B2B
12 4 (12.90%) Advertising
12 4 (12.90%) Adobe
12 4 (12.90%) Copywriting
12 4 (12.90%) DoubleClick
12 4 (12.90%) Web Analytics
12 4 (12.90%) Lead Generation

Google Analytics
Co-occurring IT Skills in Manchester by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (3.23%) CMS
1 1 (3.23%) SAS
1 1 (3.23%) WordPress
Applications
1 6 (19.35%) Microsoft Excel
2 3 (9.68%) InVision
3 2 (6.45%) Microsoft PowerPoint
4 1 (3.23%) Microsoft Office
Business Applications
1 2 (6.45%) Fredhopper
2 1 (3.23%) Dynamics NAV
2 1 (3.23%) Magento
Cloud Services
1 7 (22.58%) AdWords
2 4 (12.90%) Adobe Analytics
3 2 (6.45%) Google Tag Manager
4 1 (3.23%) Akamai
4 1 (3.23%) Google Cloud Platform
Database & Business Intelligence
1 2 (6.45%) SQL Server
2 1 (3.23%) BigQuery
2 1 (3.23%) Data Mining
2 1 (3.23%) Power BI
Development Applications
1 3 (9.68%) Axure RP
General
1 24 (77.42%) Marketing
2 4 (12.90%) Advertising
2 4 (12.90%) Brand Awareness
3 2 (6.45%) Retail
4 1 (3.23%) Electronics
4 1 (3.23%) Finance
4 1 (3.23%) Games
Job Titles
1 7 (22.58%) SEO Manager
2 4 (12.90%) Analyst
2 4 (12.90%) Analytics Manager
2 4 (12.90%) PPC Manager
3 3 (9.68%) Designer
3 3 (9.68%) Head of User Experience
3 3 (9.68%) Marketing Manager
3 3 (9.68%) Senior Designer
3 3 (9.68%) Senior UX Designer
3 3 (9.68%) UX Designer
4 2 (6.45%) Account Manager
4 2 (6.45%) Digital Account Manager
4 2 (6.45%) Digital Analytics Manager
4 2 (6.45%) Digital Marketing Manager
4 2 (6.45%) SEO Account Manager
5 1 (3.23%) Data Analytics Officer
5 1 (3.23%) Insight Analyst
5 1 (3.23%) Marketing Analytics Manager
5 1 (3.23%) Product Manager
5 1 (3.23%) Support Analyst
Libraries, Frameworks & Software Standards
1 1 (3.23%) Apache Flex
1 1 (3.23%) CSS
1 1 (3.23%) HTML
1 1 (3.23%) jQuery
Miscellaneous
1 16 (51.61%) User Experience
2 11 (35.48%) Analytical Skills
3 8 (25.81%) Digital Media
4 7 (22.58%) Social Media
5 3 (9.68%) Mobile App
Processes & Methodologies
1 30 (96.77%) Analytics
2 16 (51.61%) Digital Marketing
3 15 (48.39%) SEO
4 9 (29.03%) Pay per click
5 8 (25.81%) E-Commerce
6 7 (22.58%) Link Building
6 7 (22.58%) Marketing Strategy
7 6 (19.35%) Prototyping
7 6 (19.35%) Wireframes
8 5 (16.13%) B2C
8 5 (16.13%) Customer Acquisition
8 5 (16.13%) Stakeholder Management
9 4 (12.90%) B2B
9 4 (12.90%) Budgeting and Forecasting
9 4 (12.90%) Copywriting
9 4 (12.90%) Lead Generation
9 4 (12.90%) Performance Analysis
9 4 (12.90%) Web Analytics
10 3 (9.68%) Conversion Rate Optimisation
10 3 (9.68%) Digital Analytics
Programming Languages
1 2 (6.45%) JavaScript
2 1 (3.23%) Python
2 1 (3.23%) R
2 1 (3.23%) SQL
Qualifications
1 7 (22.58%) Degree
System Software
1 1 (3.23%) Virtual Machines
Vendors
1 29 (93.55%) Google
2 9 (29.03%) Hitwise
3 5 (16.13%) Microsoft
4 4 (12.90%) Adobe
4 4 (12.90%) comScore
4 4 (12.90%) DoubleClick
5 3 (9.68%) Hotjar
6 1 (3.23%) Adyen
6 1 (3.23%) DataCash
6 1 (3.23%) Facebook
6 1 (3.23%) Hootsuite
6 1 (3.23%) Tableau