Period
to 20 February 2018

The following table provides summary statistics for permanent job vacancies advertised in Manchester with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 20 February 2018 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
North West > Manchester
6 months to
20 Feb 2018
Same period 2017 Same period 2016
Rank 235 257 222
Rank change year-on-year +22 -35 +1
Permanent jobs citing Google Analytics 49 36 52
As % of all permanent IT jobs advertised in Manchester 0.66% 0.48% 0.75%
As % of the Cloud Services category 2.97% 3.56% 7.66%
Number of salaries quoted 45 32 49
Manchester median annual salary £35,000 £32,500 £35,000
Median salary % change year-on-year +7.69% -7.14% +16.67%
10th Percentile £26,000 £25,525 £21,100
90th Percentile £48,750 £41,125 £47,500
North West median annual salary £35,000 £32,500 £30,000
% change year-on-year +7.69% +8.33% -

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Manchester with a requirement for cloud computing skills.

All Cloud Skills
Manchester
Permanent vacancies with a requirement for cloud computing skills 1,649 1,012 679
As % of all permanent IT jobs advertised in Manchester 22.34% 13.36% 9.74%
Number of salaries quoted 1,458 887 563
Manchester median annual salary £45,000 £45,000 £42,500
Median salary % change year-on-year +0.00% +5.88% +6.25%
10th Percentile £25,175 £24,150 £25,075
90th Percentile £68,750 £66,250 £60,000
North West median annual salary £45,000 £42,500 £40,000
% change year-on-year +5.88% +6.25% -

Google Analytics
Job Vacancy Trend in Manchester

Job postings citing Google Analytics as a percentage of all IT jobs advertised in Manchester.

Job vacancy trend for Google Analytics in Manchester

Google Analytics
Salary Trend in Manchester

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in Manchester.

Salary trend for Google Analytics in Manchester

Google Analytics
Salary Histogram in Manchester

The salary distribution of IT jobs citing Google Analytics in Manchester over the 6 months to 20 February 2018.

Salary histogram for Google Analytics in Manchester

Google Analytics
Job Locations in Manchester

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the Manchester region over the 6 months to 20 February 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Altrincham - 2 £30,000 -
Stockport - 1 £27,500 -
Google Analytics
North West

For the 6 months to 20 February 2018, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Manchester region with a requirement for Google Analytics.

1 48 (97.96%) Google
1 48 (97.96%) Analytics
2 30 (61.22%) Marketing
3 20 (40.82%) SEO
4 17 (34.69%) Digital Marketing
5 16 (32.65%) E-Commerce
6 15 (30.61%) Microsoft Excel
7 14 (28.57%) Analytical Skills
8 12 (24.49%) Pay per click
9 11 (22.45%) User Experience
9 11 (22.45%) AdWords
10 10 (20.41%) Visualisation
10 10 (20.41%) Business Intelligence
11 9 (18.37%) Advertising
11 9 (18.37%) Hitwise
12 8 (16.33%) Digital Media
13 7 (14.29%) Link Building
13 7 (14.29%) Tableau
13 7 (14.29%) Qlik Sense
13 7 (14.29%) Social Media
13 7 (14.29%) Retail
13 7 (14.29%) SQL Server Reporting Services
13 7 (14.29%) B2C
13 7 (14.29%) Microsoft
13 7 (14.29%) SQL
14 6 (12.24%) SQL Server
14 6 (12.24%) QlikView
14 6 (12.24%) Marketing Strategy
14 6 (12.24%) Customer Acquisition
15 5 (10.20%) Content Marketing

Google Analytics
Co-occurring IT Skills in Manchester by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (4.08%) CMS
2 1 (2.04%) SharePoint
2 1 (2.04%) WordPress
Applications
1 15 (30.61%) Microsoft Excel
2 4 (8.16%) Microsoft Office
3 2 (4.08%) Microsoft PowerPoint
3 2 (4.08%) Photoshop
4 1 (2.04%) Adobe Illustrator
4 1 (2.04%) InVision
Business Applications
1 2 (4.08%) Fredhopper
1 2 (4.08%) Sage 200
2 1 (2.04%) Dynamics NAV
2 1 (2.04%) Magento
Cloud Services
1 11 (22.45%) AdWords
2 4 (8.16%) Adobe Analytics
3 3 (6.12%) Google Cloud Platform
3 3 (6.12%) Google Tag Manager
4 1 (2.04%) Akamai
4 1 (2.04%) Office 365
Communications & Networking
1 1 (2.04%) Internet
Database & Business Intelligence
1 7 (14.29%) Qlik Sense
1 7 (14.29%) SQL Server Reporting Services
2 6 (12.24%) QlikView
2 6 (12.24%) SQL Server
3 5 (10.20%) Power BI
4 3 (6.12%) BigQuery
5 2 (4.08%) Data Mart
5 2 (4.08%) SQL Server Analysis Services
5 2 (4.08%) SQL Server Integration Services
6 1 (2.04%) Data Mining
Development Applications
1 1 (2.04%) Axure RP
General
1 30 (61.22%) Marketing
2 9 (18.37%) Advertising
3 7 (14.29%) Retail
4 4 (8.16%) Brand Awareness
5 3 (6.12%) Finance
6 2 (4.08%) Electronics
7 1 (2.04%) Games
7 1 (2.04%) Manufacturing
7 1 (2.04%) Telecoms
Job Titles
1 13 (26.53%) Analyst
2 9 (18.37%) Insight Analyst
3 7 (14.29%) PPC Manager
4 6 (12.24%) Marketing Executive
4 6 (12.24%) SEO Manager
5 5 (10.20%) Analytics Manager
5 5 (10.20%) Marketing Manager
6 3 (6.12%) Digital Marketing Manager
7 2 (4.08%) Account Manager
7 2 (4.08%) Business Intelligence Developer
7 2 (4.08%) Content Marketing Executive
7 2 (4.08%) Developer
7 2 (4.08%) Digital Account Manager
7 2 (4.08%) Digital Analytics Manager
7 2 (4.08%) Product Manager
7 2 (4.08%) SEO Account Manager
7 2 (4.08%) SEO Executive
7 2 (4.08%) SQL Developer
7 2 (4.08%) Web Analytics Specialist
7 2 (4.08%) Web Specialist
Libraries, Frameworks & Software Standards
1 1 (2.04%) Apache Flex
1 1 (2.04%) CSS
1 1 (2.04%) HTML
1 1 (2.04%) jQuery
Miscellaneous
1 14 (28.57%) Analytical Skills
2 11 (22.45%) User Experience
3 8 (16.33%) Digital Media
4 7 (14.29%) Social Media
5 1 (2.04%) Mobile App
Operating Systems
1 1 (2.04%) Windows
Processes & Methodologies
1 48 (97.96%) Analytics
2 20 (40.82%) SEO
3 17 (34.69%) Digital Marketing
4 16 (32.65%) E-Commerce
5 12 (24.49%) Pay per click
6 10 (20.41%) Business Intelligence
6 10 (20.41%) Visualisation
7 7 (14.29%) B2C
7 7 (14.29%) Link Building
8 6 (12.24%) Customer Acquisition
8 6 (12.24%) Marketing Strategy
9 5 (10.20%) B2B
9 5 (10.20%) Content Marketing
10 4 (8.16%) Budgeting and Forecasting
10 4 (8.16%) Copywriting
10 4 (8.16%) Digital Analytics
10 4 (8.16%) Lead Generation
10 4 (8.16%) Performance Analysis
10 4 (8.16%) Web Analytics
11 3 (6.12%) Conversion Rate Optimisation
Programming Languages
1 7 (14.29%) SQL
2 5 (10.20%) T-SQL
3 3 (6.12%) Java
3 3 (6.12%) JavaScript
3 3 (6.12%) PHP
4 2 (4.08%) Python
Qualifications
1 3 (6.12%) Degree
System Software
1 1 (2.04%) Virtual Machines
Vendors
1 48 (97.96%) Google
2 9 (18.37%) Hitwise
3 7 (14.29%) Microsoft
3 7 (14.29%) Tableau
4 5 (10.20%) Adobe
5 4 (8.16%) comScore
5 4 (8.16%) DoubleClick
5 4 (8.16%) Facebook
6 3 (6.12%) Twitter
7 2 (4.08%) Sage
8 1 (2.04%) Adyen
8 1 (2.04%) DataCash
8 1 (2.04%) Hotjar
8 1 (2.04%) SAP