Period
to 21 May 2018

The following table provides summary statistics for permanent job vacancies advertised in Manchester with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 21 May 2018 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
North West > Manchester
6 months to
21 May 2018
Same period 2017 Same period 2016
Rank 235 252 222
Rank change year-on-year +17 -30 +10
Permanent jobs citing Google Analytics 41 38 39
As % of all permanent IT jobs advertised in Manchester 0.58% 0.49% 0.58%
As % of the Cloud Services category 2.33% 3.36% 5.71%
Number of salaries quoted 37 32 39
Manchester median annual salary £37,500 £32,500 £35,000
Median salary % change year-on-year +15.38% -7.14% +30.84%
10th Percentile £24,250 £25,525 £23,500
90th Percentile £50,700 £42,500 £50,000
North West median annual salary £37,500 £27,500 £31,500
% change year-on-year +36.36% -12.70% +14.55%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Manchester with a requirement for cloud computing skills.

All Cloud Skills
Manchester
Permanent vacancies with a requirement for cloud computing skills 1,758 1,130 683
As % of all permanent IT jobs advertised in Manchester 24.83% 14.71% 10.18%
Number of salaries quoted 1,533 969 562
Manchester median annual salary £45,000 £42,500 £42,500
Median salary % change year-on-year +5.88% - +6.25%
10th Percentile £25,800 £24,000 £25,575
90th Percentile £71,250 £67,500 £65,000
North West median annual salary £45,000 £40,000 £41,500
% change year-on-year +12.50% -3.61% +3.75%

Google Analytics
Job Vacancy Trend in Manchester

Job postings citing Google Analytics as a percentage of all IT jobs advertised in Manchester.

Job vacancy trend for Google Analytics in Manchester

Google Analytics
Salary Trend in Manchester

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in Manchester.

Salary trend for Google Analytics in Manchester

Google Analytics
Salary Histogram in Manchester

The salary distribution of IT jobs citing Google Analytics in Manchester over the 6 months to 21 May 2018.

Salary histogram for Google Analytics in Manchester

Google Analytics
Job Locations in Manchester

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the Manchester region over the 6 months to 21 May 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Wigan - 1 £50,000 -
Google Analytics
North West

For the 6 months to 21 May 2018, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Manchester region with a requirement for Google Analytics.

1 41 (100.00%) Analytics
2 40 (97.56%) Google
3 18 (43.90%) SQL
4 15 (36.59%) SQL Server Reporting Services
5 14 (34.15%) Microsoft Excel
5 14 (34.15%) E-Commerce
6 13 (31.71%) Business Intelligence
6 13 (31.71%) Marketing
6 13 (31.71%) Visualisation
7 9 (21.95%) SQL Server
7 9 (21.95%) SEO
7 9 (21.95%) Tableau
7 9 (21.95%) Qlik Sense
8 7 (17.07%) Digital Marketing
8 7 (17.07%) Analytical Skills
8 7 (17.07%) AdWords
8 7 (17.07%) Retail
9 6 (14.63%) Power BI
9 6 (14.63%) QlikView
10 5 (12.20%) SQL Server Analysis Services
10 5 (12.20%) Web Analytics
10 5 (12.20%) Data Visualisation
10 5 (12.20%) Data Governance
10 5 (12.20%) Machine Learning
10 5 (12.20%) Actionable Insight
10 5 (12.20%) Data Mart
10 5 (12.20%) Advertising
10 5 (12.20%) SQL Server Integration Services
10 5 (12.20%) Pay per click
10 5 (12.20%) T-SQL

Google Analytics
Co-occurring IT Skills in Manchester by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (4.88%) CMS
2 1 (2.44%) SharePoint
2 1 (2.44%) WordPress
Applications
1 14 (34.15%) Microsoft Excel
2 3 (7.32%) Microsoft Office
3 2 (4.88%) Photoshop
4 1 (2.44%) Adobe Illustrator
Business Applications
1 4 (9.76%) Sage 200
Cloud Services
1 7 (17.07%) AdWords
2 4 (9.76%) Google Cloud Platform
3 2 (4.88%) Adobe Analytics
3 2 (4.88%) Google Tag Manager
4 1 (2.44%) Office 365
Communications & Networking
1 1 (2.44%) Internet
Database & Business Intelligence
1 15 (36.59%) SQL Server Reporting Services
2 9 (21.95%) Qlik Sense
2 9 (21.95%) SQL Server
3 6 (14.63%) Power BI
3 6 (14.63%) QlikView
4 5 (12.20%) Data Mart
4 5 (12.20%) SQL Server Analysis Services
4 5 (12.20%) SQL Server Integration Services
5 4 (9.76%) BigQuery
6 2 (4.88%) Data Mining
7 1 (2.44%) Big Data
7 1 (2.44%) SQL Server 2012
General
1 13 (31.71%) Marketing
2 7 (17.07%) Retail
3 5 (12.20%) Advertising
4 4 (9.76%) Finance
5 1 (2.44%) Electronics
5 1 (2.44%) Manufacturing
5 1 (2.44%) Telecoms
Job Titles
1 11 (26.83%) Analyst
1 11 (26.83%) Developer
2 8 (19.51%) Insight Analyst
3 6 (14.63%) Business Intelligence Developer
3 6 (14.63%) Marketing Executive
4 5 (12.20%) SQL Developer
5 4 (9.76%) SQL BI Developer
6 3 (7.32%) Analytics Manager
6 3 (7.32%) PPC Manager
7 2 (4.88%) Content Marketing Executive
7 2 (4.88%) Marketing Manager
7 2 (4.88%) Report Developer
7 2 (4.88%) Senior Analyst
7 2 (4.88%) Senior Web Analyst
7 2 (4.88%) SEO Executive
7 2 (4.88%) Web Analyst
7 2 (4.88%) Web Analytics Specialist
7 2 (4.88%) Web Specialist
8 1 (2.44%) Digital Marketing Manager
8 1 (2.44%) Senior Technical Manager
Libraries, Frameworks & Software Standards
1 2 (4.88%) CSS
1 2 (4.88%) HTML
2 1 (2.44%) HTML5 Canvas
2 1 (2.44%) Laravel
2 1 (2.44%) REST
Miscellaneous
1 7 (17.07%) Analytical Skills
2 4 (9.76%) User Experience
3 2 (4.88%) Self-Motivation
4 1 (2.44%) Management Information System
4 1 (2.44%) Social Media
Operating Systems
1 1 (2.44%) Linux
1 1 (2.44%) Ubuntu
1 1 (2.44%) Windows
Processes & Methodologies
1 41 (100.00%) Analytics
2 14 (34.15%) E-Commerce
3 13 (31.71%) Business Intelligence
3 13 (31.71%) Visualisation
4 9 (21.95%) SEO
5 7 (17.07%) Digital Marketing
6 5 (12.20%) Actionable Insight
6 5 (12.20%) Data Governance
6 5 (12.20%) Data Visualisation
6 5 (12.20%) ETL
6 5 (12.20%) Machine Learning
6 5 (12.20%) Pay per click
6 5 (12.20%) Web Analytics
7 4 (9.76%) ERP
7 4 (9.76%) Web Development
8 3 (7.32%) Commercial Awareness
8 3 (7.32%) Content Marketing
9 2 (4.88%) Affiliate Marketing
9 2 (4.88%) Affiliate Network
9 2 (4.88%) Decision-Making
Programming Languages
1 18 (43.90%) SQL
2 5 (12.20%) T-SQL
3 4 (9.76%) PHP
4 3 (7.32%) Java
4 3 (7.32%) JavaScript
5 1 (2.44%) Python
Qualifications
1 2 (4.88%) Degree
Vendors
1 40 (97.56%) Google
2 9 (21.95%) Tableau
3 4 (9.76%) Microsoft
3 4 (9.76%) Sage
4 3 (7.32%) Adobe
4 3 (7.32%) Facebook
4 3 (7.32%) Twitter
5 1 (2.44%) Optimizely
5 1 (2.44%) SAP