The following table provides summary statistics for permanent job vacancies advertised in the North West with a requirement for Online Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Online Marketing over the 3 months to 24 March 2017 with a comparison to the same period in the previous 2 years.

3 months to
24 Mar 2017
Same period 2016 Same period 2015
Online Marketing
England / North West
Rank 238 221 232
Rank change year-on-year -17 +11  
Permanent jobs citing Online Marketing 16 17 20
As % of all permanent IT jobs advertised in the North West 0.26% 0.30% 0.30%
As % of the Processes & Methodologies category 0.29% 0.34% 0.34%
Number of salaries quoted 15 17 13
Median salary £21,500 £35,000 £24,000
Median salary % change year-on-year -38.57% +45.83%  
90% offered a salary of more than £20,500 £21,500 £18,400
10% offered a salary of more than £32,500 £38,500 £41,300
UK excluding London median salary £32,500 £36,250 £25,000
% change year-on-year -10.34% +45.00%  

Online Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North West with a requirement for process and methodology skills.

Process & Methodology Skills
North West
Permanent job vacancies with a requirement for process and methodology skills 5555 5000 5806
As % of all permanent IT job vacancies advertised in the North West 90.37% 87.98% 88.51%
Number of salaries quoted 4609 4158 4662
Median salary £42,500 £42,500 £40,000
Median salary % change year-on-year - +6.25%  
90% offered a salary of more than £30,000 £28,000 £27,500
10% offered a salary of more than £60,000 £57,500 £60,000
UK excluding London median salary £45,000 £45,000 £43,000
% change year-on-year - +4.65%  

Online Marketing
Job Vacancy Trend in the North West

The job posting trend of jobs advertised in the North West citing Online Marketing as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Online Marketing in the North West

Online Marketing
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing in the North West.

Salary trend for Online Marketing in the North West

Online Marketing
Salary Histogram in the North West

The salary distribution of IT jobs citing Online Marketing in the North West over the 3 months to 24 March 2017.

Salary histogram for Online Marketing in the North West

Online Marketing
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Online Marketing within the North West region over the 3 months to 24 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Lancashire +3 10 £21,500 -38.57%
Manchester -21 5 £32,500 +18.18% 3
Cheshire +6 1 - -
Online Marketing
England

Online Marketing
Top 30 Related IT Skills in the North West

For the 6 months to 24 March 2017, IT jobs citing Online Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North West region with a requirement for Online Marketing.

1 22 (100.00%) Marketing
2 17 (77.27%) Analytics
3 16 (72.73%) Google Analytics
3 16 (72.73%) Google
4 15 (68.18%) Pay per click
4 15 (68.18%) Digital Marketing
4 15 (68.18%) iPad
5 13 (59.09%) Marketing Strategy
5 13 (59.09%) AdWords
6 5 (22.73%) Retail
7 4 (18.18%) Agile Software Development
7 4 (18.18%) User Experience
8 3 (13.64%) Analytical Skills
8 3 (13.64%) A/B Testing
8 3 (13.64%) Adobe Analytics
8 3 (13.64%) Marketing Analytics
8 3 (13.64%) Web Analytics
8 3 (13.64%) SEO
9 2 (9.09%) HTML
9 2 (9.09%) E-Commerce
9 2 (9.09%) Email Marketing
9 2 (9.09%) Channel Management
10 1 (4.55%) Ethnography
10 1 (4.55%) Ethnographic Research
10 1 (4.55%) Customer Analytics
10 1 (4.55%) Campaign Management
10 1 (4.55%) Usability Testing
10 1 (4.55%) Image Processing
10 1 (4.55%) ASP.NET MVC
10 1 (4.55%) HTML5

Online Marketing
Top Related IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 1 (4.55%) UserZoom
Cloud Services
1 16 (72.73%) Google Analytics
2 13 (59.09%) AdWords
3 3 (13.64%) Adobe Analytics
Communications & Networking
1 1 (4.55%) Internet
Database & Business Intelligence
1 1 (4.55%) SQL Server
General
1 22 (100.00%) Marketing
2 5 (22.73%) Retail
3 1 (4.55%) Multimedia
3 1 (4.55%) Telecoms
Job Titles
1 13 (59.09%) PPC Executive
2 12 (54.55%) Campaign Executive
2 12 (54.55%) Digital Executive
3 4 (18.18%) Analyst
3 4 (18.18%) UX Analyst
4 3 (13.64%) Marketing Executive
4 3 (13.64%) Web Analyst
5 2 (9.09%) Channel Marketing Manager
5 2 (9.09%) Digital Marketing Manager
5 2 (9.09%) Marketing Manager
5 2 (9.09%) Online Marketing Executive
5 2 (9.09%) Online Marketing Manager
6 1 (4.55%) Developer
6 1 (4.55%) Research Analyst
6 1 (4.55%) User Experience Researcher
6 1 (4.55%) User Researcher
6 1 (4.55%) Web Developer
Libraries, Frameworks & Software Standards
1 2 (9.09%) HTML
2 1 (4.55%) .NET
2 1 (4.55%) ASP.NET
2 1 (4.55%) ASP.NET MVC
2 1 (4.55%) CSS
2 1 (4.55%) HTML5
Miscellaneous
1 15 (68.18%) iPad
2 4 (18.18%) User Experience
3 3 (13.64%) Analytical Skills
Processes & Methodologies
1 17 (77.27%) Analytics
2 15 (68.18%) Digital Marketing
2 15 (68.18%) Pay per click
3 13 (59.09%) Marketing Strategy
4 4 (18.18%) Agile Software Development
5 3 (13.64%) A/B Testing
5 3 (13.64%) Marketing Analytics
5 3 (13.64%) SEO
5 3 (13.64%) Web Analytics
6 2 (9.09%) Channel Management
6 2 (9.09%) E-Commerce
6 2 (9.09%) Email Marketing
7 1 (4.55%) B2B
7 1 (4.55%) Business Analysis
7 1 (4.55%) Copywriting
7 1 (4.55%) Customer Analytics
7 1 (4.55%) Image Processing
7 1 (4.55%) MVC
7 1 (4.55%) Usability Testing
7 1 (4.55%) Web Development
Programming Languages
1 1 (4.55%) C#
1 1 (4.55%) JavaScript
1 1 (4.55%) SQL
Vendors
1 16 (72.73%) Google
Manchester, Lancashire
Jagger Talent
Salary: From £25,000 to £28,000 per annum
Posted: 4 days ago
Manchester, Lancashire
Adria Solutions Ltd
Salary: £30000 - £35000 per annum + Benefits
Posted: 3 days ago
Manchester, Lancashire
The Little Black Book Agency
Posted: 9 days ago