The following table provides summary statistics for permanent job vacancies advertised in the North West with a requirement for Online Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Online Marketing over the 3 months to 25 June 2017 with a comparison to the same period in the previous 2 years.

Online Marketing
England / North West
3 months to
25 Jun 2017
Same period 2016 Same period 2015
Rank 263 230 227
Rank change year-on-year -33 -3  
Permanent jobs citing Online Marketing 8 4 24
As % of all permanent IT jobs advertised in the North West 0.12% 0.072% 0.38%
As % of the Processes & Methodologies category 0.13% 0.082% 0.42%
Number of salaries quoted 8 2 9
Median salary £30,000 £39,250 £24,500
Median salary % change year-on-year -23.56% +60.20%  
90% offered a salary of more than £19,350 £36,650 £22,500
10% offered a salary of more than £37,750 £41,850 £45,000
UK excluding London median salary £30,000 £32,500 £30,000
% change year-on-year -7.69% +8.33%  

Online Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North West with a requirement for process and methodology skills.

Process & Methodology Skills
North West
Permanent job vacancies with a requirement for process and methodology skills 6066 4892 5725
As % of all permanent IT job vacancies advertised in the North West 89.80% 88.29% 89.75%
Number of salaries quoted 4907 4132 4653
Median salary £43,500 £42,500 £40,000
Median salary % change year-on-year +2.35% +6.25%  
90% offered a salary of more than £30,000 £28,000 £27,500
10% offered a salary of more than £62,500 £60,000 £62,500
UK excluding London median salary £45,000 £45,000 £44,000
% change year-on-year - +2.27%  

Online Marketing
Job Vacancy Trend in the North West

The job posting trend of jobs advertised in the North West citing Online Marketing as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Online Marketing in the North West

Online Marketing
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing in the North West.

Salary trend for Online Marketing in the North West

Online Marketing
Salary Histogram in the North West

The salary distribution of IT jobs citing Online Marketing in the North West over the 3 months to 25 June 2017.

Salary histogram for Online Marketing in the North West

Online Marketing
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Online Marketing within the North West region over the 3 months to 25 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -18 4 £32,500 -23.52%
Lancashire - 2 £19,250 - 1
Merseyside - 2 £30,000 -
Online Marketing
England

For the 6 months to 25 June 2017, IT jobs citing Online Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North West region with a requirement for Online Marketing.

1 24 (100.00%) Marketing
2 16 (66.67%) Analytics
3 15 (62.50%) Google
4 14 (58.33%) Google Analytics
5 12 (50.00%) Digital Marketing
6 11 (45.83%) iPad
7 10 (41.67%) Pay per click
8 9 (37.50%) Marketing Strategy
8 9 (37.50%) AdWords
9 7 (29.17%) User Experience
10 6 (25.00%) SEO
10 6 (25.00%) Agile Software Development
10 6 (25.00%) Retail
10 6 (25.00%) Web Analytics
11 5 (20.83%) Adobe Analytics
11 5 (20.83%) Marketing Analytics
11 5 (20.83%) A/B Testing
12 4 (16.67%) HTML
12 4 (16.67%) E-Commerce
13 3 (12.50%) .NET
13 3 (12.50%) JavaScript
13 3 (12.50%) ASP.NET
13 3 (12.50%) CSS
13 3 (12.50%) Content Marketing
13 3 (12.50%) Social Media
14 2 (8.33%) Wireframes
14 2 (8.33%) Analytical Skills
14 2 (8.33%) Copywriting
14 2 (8.33%) Degree
14 2 (8.33%) XHTML

Online Marketing
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (4.17%) CMS
Applications
1 2 (8.33%) Microsoft Excel
2 1 (4.17%) UserZoom
Cloud Services
1 14 (58.33%) Google Analytics
2 9 (37.50%) AdWords
3 5 (20.83%) Adobe Analytics
Communications & Networking
1 2 (8.33%) FTP
2 1 (4.17%) Internet
Database & Business Intelligence
1 1 (4.17%) SQL Server
General
1 24 (100.00%) Marketing
2 6 (25.00%) Retail
3 1 (4.17%) Advertising
3 1 (4.17%) Multimedia
3 1 (4.17%) Telecoms
Job Titles
1 9 (37.50%) PPC Executive
2 8 (33.33%) Campaign Executive
2 8 (33.33%) Digital Executive
3 7 (29.17%) Analyst
4 6 (25.00%) UX Analyst
5 5 (20.83%) Web Analyst
6 3 (12.50%) Marketing Executive
7 2 (8.33%) Online Marketing Executive
7 2 (8.33%) SEO Manager
8 1 (4.17%) Account Manager
8 1 (4.17%) Business Analyst
8 1 (4.17%) Business Manager
8 1 (4.17%) Business Project Manager
8 1 (4.17%) Copywriter
8 1 (4.17%) Developer
8 1 (4.17%) Project Analyst
8 1 (4.17%) Project Manager
8 1 (4.17%) Research Analyst
8 1 (4.17%) Sales Manager
8 1 (4.17%) Web Developer
Libraries, Frameworks & Software Standards
1 4 (16.67%) HTML
2 3 (12.50%) .NET
2 3 (12.50%) ASP.NET
2 3 (12.50%) CSS
3 2 (8.33%) XHTML
4 1 (4.17%) ASP.NET MVC
4 1 (4.17%) HTML5
Miscellaneous
1 11 (45.83%) iPad
2 7 (29.17%) User Experience
3 3 (12.50%) Social Media
4 2 (8.33%) Analytical Skills
4 2 (8.33%) W3C
5 1 (4.17%) Blog
Processes & Methodologies
1 16 (66.67%) Analytics
2 12 (50.00%) Digital Marketing
3 10 (41.67%) Pay per click
4 9 (37.50%) Marketing Strategy
5 6 (25.00%) Agile Software Development
5 6 (25.00%) SEO
5 6 (25.00%) Web Analytics
6 5 (20.83%) A/B Testing
6 5 (20.83%) Marketing Analytics
7 4 (16.67%) E-Commerce
8 3 (12.50%) Content Marketing
9 2 (8.33%) B2B
9 2 (8.33%) Copywriting
9 2 (8.33%) Project Management
9 2 (8.33%) Wireframes
10 1 (4.17%) Customer Engagement
10 1 (4.17%) Email Marketing
10 1 (4.17%) Image Processing
10 1 (4.17%) Test Scripting
10 1 (4.17%) Usability Testing
Programming Languages
1 3 (12.50%) JavaScript
2 2 (8.33%) PHP
3 1 (4.17%) C#
3 1 (4.17%) SQL
Qualifications
1 2 (8.33%) Degree
Vendors
1 15 (62.50%) Google
2 2 (8.33%) Microsoft
Colne, Lancashire
Send
Salary: From £30,000 to £40,000 per annum + great benefits
Posted: 3 days ago
Chester, Cheshire
Searchability
Salary: £30000 per annum
Posted: 6 days ago