Period
to 27 January 2022

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Manchester. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 27 January 2022 with a comparison to the same period over the previous 2 years.

Marketing
North West > Manchester
6 months to
27 Jan 2022
Same period 2021 Same period 2020
Rank 53 72 107
Rank change year-on-year +19 +35 -54
Permanent jobs citing Marketing 282 126 151
As % of all permanent jobs advertised in Manchester 5.07% 3.97% 2.73%
As % of the General category 9.09% 9.05% 5.60%
Number of salaries quoted 211 112 138
10th Percentile £31,250 £32,778 £30,525
25th Percentile £40,000 £43,750 £36,375
Median annual salary (50th Percentile) £55,000 £60,000 £47,500
Median % change year-on-year -8.33% +26.32% -
75th Percentile £73,750 £75,000 £65,000
90th Percentile £87,500 £96,250 £75,750
North West median annual salary £52,500 £60,000 £42,500
% change year-on-year -12.50% +41.18% -5.56%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Manchester with a requirement for common skills.

All General Skills
Manchester
Permanent vacancies with a requirement for common skills 3,104 1,393 2,697
As % of all permanent IT jobs advertised in Manchester 55.84% 43.90% 48.83%
Number of salaries quoted 2,066 1,191 2,135
10th Percentile £31,000 £30,000 £26,350
25th Percentile £40,000 £37,500 £34,750
Median annual salary (50th Percentile) £55,000 £50,500 £47,500
Median % change year-on-year +8.91% +6.32% +5.56%
75th Percentile £67,500 £65,000 £61,073
90th Percentile £82,500 £77,500 £75,000
North West median annual salary £50,000 £50,000 £45,000
% change year-on-year - +11.11% -

Marketing
Job Vacancy Trend in Manchester

Job postings citing Marketing as a proportion of all IT jobs advertised in Manchester.

Job vacancy trend for Marketing in Manchester

Marketing
Salary Trend in Manchester

3-month moving average salary quoted in jobs citing Marketing in Manchester.

Salary trend for Marketing in Manchester

Marketing
Salary Histogram in Manchester

Salary distribution for jobs citing Marketing in Manchester over the 6 months to 27 January 2022.

Salary histogram for Marketing in Manchester

Marketing
Job Locations in Manchester

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Manchester region over the 6 months to 27 January 2022. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Stockport +4 7 £60,000 +14.29% 1
Bolton - 7 - - 7
Rochdale - 2 £50,000 -
Bury -2 1 £55,000 +4.76%
Cheadle - 1 £29,000 -
Altrincham - 1 - - 1
Marketing
North West

For the 6 months to 27 January 2022, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Manchester region with a requirement for Marketing.

1 74 (26.24%) Agile Software Development
2 71 (25.18%) Finance
3 67 (23.76%) Digital Marketing
4 63 (22.34%) Social Skills
5 59 (20.92%) Microsoft
6 54 (19.15%) Analytical Skills
7 50 (17.73%) Retail
8 45 (15.96%) JavaScript
9 42 (14.89%) Azure
10 41 (14.54%) Analytics
11 40 (14.18%) Google
12 39 (13.83%) SQL
13 37 (13.12%) CRM
14 36 (12.77%) Business Intelligence
14 36 (12.77%) Degree
14 36 (12.77%) Telecoms
14 36 (12.77%) SaaS
15 29 (10.28%) Salesforce.com
15 29 (10.28%) AWS
16 28 (9.93%) Microsoft 365
16 28 (9.93%) SEO
16 28 (9.93%) Law
16 28 (9.93%) Blog
16 28 (9.93%) Software Engineering
17 27 (9.57%) Migration
18 26 (9.22%) Python
19 25 (8.87%) Continuous Improvement
20 24 (8.51%) Manufacturing
20 24 (8.51%) Requirements Gathering
21 23 (8.16%) Thought Leadership

Marketing
Co-occurring IT Skills in Manchester by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 14 (4.96%) CMS
2 9 (3.19%) Apache Spark
2 9 (3.19%) Elasticsearch
2 9 (3.19%) SharePoint
2 9 (3.19%) WordPress
3 4 (1.42%) MS Exchange
4 3 (1.06%) Apache
4 3 (1.06%) nginx
4 3 (1.06%) Sitecore CMS
5 2 (0.71%) Adobe Experience Manager
5 2 (0.71%) Apache Solr
5 2 (0.71%) Drupal
5 2 (0.71%) Moodle
5 2 (0.71%) SAS
6 1 (0.35%) WebLogic
Applications
1 16 (5.67%) Microsoft Office
2 12 (4.26%) Microsoft PowerPoint
3 10 (3.55%) Microsoft Excel
3 10 (3.55%) Photoshop
4 5 (1.77%) MS Visio
5 3 (1.06%) Adobe Creative Suite
6 1 (0.35%) Acrobat
6 1 (0.35%) Adobe After Effects
6 1 (0.35%) Adobe Illustrator
6 1 (0.35%) Adobe Premiere
6 1 (0.35%) Adobe XD
6 1 (0.35%) Chatbot
6 1 (0.35%) Sketch
Business Applications
1 13 (4.61%) Dynamics CRM
2 8 (2.84%) Dynamics AX
3 5 (1.77%) Alphatax
3 5 (1.77%) Dynamics GP
3 5 (1.77%) Eloqua
4 4 (1.42%) Unica
5 3 (1.06%) SAP SD
6 2 (0.71%) Magento
6 2 (0.71%) Social Studio
7 1 (0.35%) Dynamics NAV
7 1 (0.35%) NetSuite
7 1 (0.35%) Oracle EBS
7 1 (0.35%) Oracle EBS R12
7 1 (0.35%) Unit4 Business World
Cloud Services
1 42 (14.89%) Azure
2 36 (12.77%) SaaS
3 29 (10.28%) AWS
4 28 (9.93%) Microsoft 365
5 23 (8.16%) Power Platform
6 20 (7.09%) Azure Active Directory
7 19 (6.74%) Google Analytics
8 16 (5.67%) Dynamics 365
9 15 (5.32%) GCP
10 10 (3.55%) PowerApps
11 9 (3.19%) Azure Logic Apps
11 9 (3.19%) Power Automate
12 7 (2.48%) Azure Synapse Analytics
12 7 (2.48%) Google Ads
12 7 (2.48%) OneDrive
13 6 (2.13%) Azure Data Factory
13 6 (2.13%) Azure Key Vault
14 5 (1.77%) Salesforce Service Cloud
15 4 (1.42%) GitHub
16 3 (1.06%) Boomi
Communications & Networking
1 17 (6.03%) LAN
2 9 (3.19%) DNS
3 5 (1.77%) TCP/IP
4 4 (1.42%) Firewall
4 4 (1.42%) Intranet
5 3 (1.06%) Asterisk PBX
5 3 (1.06%) PBX
5 3 (1.06%) VoIP
6 2 (0.71%) HTTP
6 2 (0.71%) Network Security
6 2 (0.71%) SAN
7 1 (0.35%) 5G
7 1 (0.35%) HTTPS
7 1 (0.35%) MPLS
7 1 (0.35%) Unified Communications
7 1 (0.35%) VLAN
7 1 (0.35%) WAN
Database & Business Intelligence
1 15 (5.32%) MySQL
2 12 (4.26%) Apache Cassandra
2 12 (4.26%) Couchbase
2 12 (4.26%) Power BI
2 12 (4.26%) SQL Server
3 10 (3.55%) Data Warehouse
4 8 (2.84%) SQL Server Reporting Services
5 6 (2.13%) Azure SQL Data Warehouse
5 6 (2.13%) Data Lake
5 6 (2.13%) Power Query
6 5 (1.77%) Crystal Reports
6 5 (1.77%) MS Access
6 5 (1.77%) SQL Server Analysis Services
6 5 (1.77%) SQL Server Integration Services
7 4 (1.42%) Amazon RDS
7 4 (1.42%) Tableau
8 3 (1.06%) NoSQL
8 3 (1.06%) Oracle Database
9 2 (0.71%) Blockchain
10 1 (0.35%) Looker
Development Applications
1 11 (3.90%) JIRA
2 5 (1.77%) SQL Server Management Studio (SSMS)
3 4 (1.42%) Team Foundation Server
3 4 (1.42%) Visual Studio
4 3 (1.06%) Git (software)
4 3 (1.06%) Jenkins
4 3 (1.06%) TeamCity
5 2 (0.71%) Postman
5 2 (0.71%) Selenium
6 1 (0.35%) Bower
6 1 (0.35%) SoapUI
6 1 (0.35%) SpecFlow
6 1 (0.35%) Subversion
6 1 (0.35%) WaveMaker
6 1 (0.35%) YouTrack
General
1 71 (25.18%) Finance
2 63 (22.34%) Social Skills
3 54 (19.15%) Analytical Skills
4 50 (17.73%) Retail
5 36 (12.77%) Telecoms
6 28 (9.93%) Law
7 24 (8.51%) Manufacturing
8 22 (7.80%) Public Sector
9 18 (6.38%) Electronics
10 16 (5.67%) Advertising
10 16 (5.67%) Inclusion and Diversity
11 15 (5.32%) Documentation Skills
12 8 (2.84%) Legal
13 7 (2.48%) Organisational Skills
14 5 (1.77%) Games
15 4 (1.42%) Influencing Skills
15 4 (1.42%) Pharmaceutical
16 3 (1.06%) Back Office
16 3 (1.06%) Brand Awareness
17 2 (0.71%) Financial Institution
Job Titles
1 40 (14.18%) Architect
2 33 (11.70%) Developer
3 31 (10.99%) Analyst
4 29 (10.28%) Consultant
5 17 (6.03%) Cisco Architect
5 17 (6.03%) Product Manager
6 16 (5.67%) Product Owner
7 15 (5.32%) Solutions Architect
8 13 (4.61%) Software Engineer
9 11 (3.90%) Marketing Manager
10 9 (3.19%) Cisco Solutions Architect
11 8 (2.84%) Cisco Network Architect
11 8 (2.84%) Java Engineer
11 8 (2.84%) Network Architect
11 8 (2.84%) Senior Analyst
11 8 (2.84%) Senior Java Engineer
11 8 (2.84%) Senior Software Engineer
11 8 (2.84%) Support Analyst
11 8 (2.84%) Technical Architect
12 7 (2.48%) Applications Support
Libraries, Frameworks & Software Standards
1 23 (8.16%) HTML
2 20 (7.09%) .NET
3 17 (6.03%) CSS
4 16 (5.67%) Kafka
5 10 (3.55%) OAuth
5 10 (3.55%) Spring
6 9 (3.19%) OAuth2
6 9 (3.19%) Spring Boot
7 8 (2.84%) RESTful
8 7 (2.48%) Laravel
8 7 (2.48%) Web Services
9 6 (2.13%) .NET Core
9 6 (2.13%) YAML
10 5 (1.77%) Node.js
10 5 (1.77%) XML
11 4 (1.42%) ASP.NET
11 4 (1.42%) GraphQL
12 3 (1.06%) gRPC
12 3 (1.06%) React
12 3 (1.06%) Symfony
Miscellaneous
1 28 (9.93%) Blog
2 23 (8.16%) Marketing Technology
3 16 (5.67%) User Experience
4 10 (3.55%) Data Centre
4 10 (3.55%) Social Media
5 9 (3.19%) Self-Motivation
5 9 (3.19%) Virtual Team
6 7 (2.48%) Algorithms
6 7 (2.48%) Handset
7 6 (2.13%) Data Structures
8 5 (1.77%) Graphic Design
9 4 (1.42%) Acoustics
9 4 (1.42%) Greenfield Project
9 4 (1.42%) NHS
10 3 (1.06%) Data Protection Act
10 3 (1.06%) Enterprise Software
10 3 (1.06%) Industry 4.0
10 3 (1.06%) Motion Graphics
10 3 (1.06%) Video Editing
11 2 (0.71%) Life Science
Operating Systems
1 12 (4.26%) Windows
2 7 (2.48%) Windows 10
3 5 (1.77%) Linux
4 2 (0.71%) Android
4 2 (0.71%) Apple iOS
4 2 (0.71%) Windows Server
5 1 (0.35%) Unix
Processes & Methodologies
1 74 (26.24%) Agile Software Development
2 67 (23.76%) Digital Marketing
3 41 (14.54%) Analytics
4 37 (13.12%) CRM
5 36 (12.77%) Business Intelligence
6 28 (9.93%) SEO
6 28 (9.93%) Software Engineering
7 27 (9.57%) Migration
8 25 (8.87%) Continuous Improvement
9 24 (8.51%) Requirements Gathering
10 23 (8.16%) DevOps
10 23 (8.16%) Thought Leadership
11 22 (7.80%) Project Management
12 21 (7.45%) E-Commerce
12 21 (7.45%) IT Strategy
13 20 (7.09%) Product Vision
14 19 (6.74%) Problem-Solving
14 19 (6.74%) TDD
15 18 (6.38%) Artificial Intelligence
15 18 (6.38%) Programme Management
Programming Languages
1 45 (15.96%) JavaScript
2 39 (13.83%) SQL
3 26 (9.22%) Python
4 23 (8.16%) TypeScript
5 21 (7.45%) C#
6 14 (4.96%) Java
7 9 (3.19%) PowerShell
8 7 (2.48%) PHP
9 6 (2.13%) R
10 5 (1.77%) C
10 5 (1.77%) T-SQL
10 5 (1.77%) VBA
11 4 (1.42%) C++
12 1 (0.35%) Apex Code
12 1 (0.35%) Bash
12 1 (0.35%) Perl
12 1 (0.35%) VC++
Qualifications
1 36 (12.77%) Degree
2 17 (6.03%) CCIE
2 17 (6.03%) Cisco Certification
3 8 (2.84%) CCNP
4 2 (0.71%) DBS Check
4 2 (0.71%) PMP
5 1 (0.35%) DV Cleared
5 1 (0.35%) ITIL Certification
5 1 (0.35%) Master's Degree
5 1 (0.35%) Numerate Degree
5 1 (0.35%) Oracle Certification
5 1 (0.35%) PRINCE2 Practitioner
5 1 (0.35%) SC Cleared
5 1 (0.35%) Security Cleared
Quality Assurance & Compliance
1 11 (3.90%) QA
2 2 (0.71%) GDPR
3 1 (0.35%) Accessibility
3 1 (0.35%) Sarbanes-Oxley
3 1 (0.35%) SLA
System Software
1 22 (7.80%) Active Directory
2 17 (6.03%) Docker
3 11 (3.90%) Virtual Desktop
4 9 (3.19%) VMware Infrastructure
5 8 (2.84%) VMware ESXi
6 1 (0.35%) Oracle RAC
6 1 (0.35%) Terminal Services
6 1 (0.35%) Virtual Machines
Systems Management
1 17 (6.03%) Kubernetes
2 12 (4.26%) Active Directory Federation Services
3 10 (3.55%) Puppet
4 5 (1.77%) Terraform
5 1 (0.35%) Microsoft Intune
5 1 (0.35%) Opscode Chef
5 1 (0.35%) SCCM
5 1 (0.35%) Single Sign-On
Vendors
1 59 (20.92%) Microsoft
2 40 (14.18%) Google
3 29 (10.28%) Salesforce.com
4 23 (8.16%) SAP
5 18 (6.38%) Cisco
6 16 (5.67%) Adobe
7 11 (3.90%) HubSpot
7 11 (3.90%) Salesforce Marketing Cloud
8 9 (3.19%) Citrix
8 9 (3.19%) VMware
9 7 (2.48%) Pardot
10 6 (2.13%) IBM
11 5 (1.77%) Marketo
12 4 (1.42%) Dell
12 4 (1.42%) Oracle
13 3 (1.06%) Avaya
13 3 (1.06%) BroadSoft
13 3 (1.06%) Mitel
13 3 (1.06%) Sitecore
13 3 (1.06%) Zend