Period
to 25 February 2021

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Manchester. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 25 February 2021 with a comparison to the same period over the previous 2 years.

Marketing
North West > Manchester
6 months to
25 Feb 2021
Same period 2020 Same period 2019
Rank 74 110 56
Rank change year-on-year +36 -54 +19
Permanent jobs citing Marketing 133 131 351
As % of all permanent jobs advertised in Manchester 3.80% 2.47% 5.38%
As % of the General category 12.33% 7.39% 13.56%
Number of salaries quoted 130 126 327
Median annual salary £60,000 £46,000 £47,500
Median salary % change year-on-year +30.43% -3.16% +18.75%
10th Percentile £32,500 £27,500 £28,750
90th Percentile £96,250 £77,500 £71,750
North West median annual salary £57,500 £45,000 £47,500
% change year-on-year +27.78% -5.26% +25.00%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Manchester with a requirement for common skills.

All General Skills
Manchester
Permanent vacancies with a requirement for common skills 1,079 1,772 2,588
As % of all permanent IT jobs advertised in Manchester 30.81% 33.42% 39.69%
Number of salaries quoted 850 1,337 2,165
Median annual salary £52,500 £50,000 £47,500
Median salary % change year-on-year +5.00% +5.26% +6.15%
10th Percentile £31,500 £28,750 £27,500
90th Percentile £76,250 £75,000 £75,000
North West median annual salary £49,500 £46,513 £45,000
% change year-on-year +6.42% +3.36% -

Marketing
Job Vacancy Trend in Manchester

Job postings citing Marketing as a proportion of all IT jobs advertised in Manchester.

Job vacancy trend for Marketing in Manchester

Marketing
Salary Trend in Manchester

3-month moving average salary quoted in jobs citing Marketing in Manchester.

Salary trend for Marketing in Manchester

Marketing
Salary Histogram in Manchester

Salary distribution for jobs citing Marketing in Manchester over the 6 months to 25 February 2021.

Salary histogram for Marketing in Manchester

Marketing
Job Locations in Manchester

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Manchester region over the 6 months to 25 February 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Stockport +12 5 £60,500 +36.72% 1
Wigan -8 2 £45,000 +28.57%
Bury - 2 £52,500 - 1
Salford +17 1 £42,500 +21.43% 2
Oldham +1 1 £52,500 +10.53%
Rochdale - 1 £45,000 - 1
Marketing
North West

For the 6 months to 25 February 2021, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Manchester region with a requirement for Marketing.

1 58 (43.61%) Digital Marketing
2 48 (36.09%) Agile Software Development
3 39 (29.32%) Analytics
4 36 (27.07%) Business Intelligence
5 30 (22.56%) Analytical Skills
6 29 (21.80%) Finance
7 28 (21.05%) AWS
8 27 (20.30%) B2C
8 27 (20.30%) E-Commerce
9 26 (19.55%) User Experience
10 25 (18.80%) SAP
11 24 (18.05%) Public Sector
12 23 (17.29%) Adobe
12 23 (17.29%) Electronics
12 23 (17.29%) Telecoms
12 23 (17.29%) Manufacturing
12 23 (17.29%) Programme Management
13 21 (15.79%) Retail
13 21 (15.79%) B2B
13 21 (15.79%) SaaS
14 19 (14.29%) Problem-Solving
15 18 (13.53%) Salesforce.com
15 18 (13.53%) CRM
16 17 (12.78%) Azure
17 16 (12.03%) SQL
17 16 (12.03%) Data Science
18 15 (11.28%) Docker
19 14 (10.53%) Kubernetes
19 14 (10.53%) Zuora
19 14 (10.53%) SQL Server

Marketing
Co-occurring IT Skills in Manchester by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 13 (9.77%) CMS
2 11 (8.27%) Sitecore CMS
3 9 (6.77%) Adobe Experience Manager
4 8 (6.02%) Drupal
4 8 (6.02%) Kentico
4 8 (6.02%) Umbraco
5 3 (2.26%) Apache
5 3 (2.26%) Apache Spark
5 3 (2.26%) WordPress
6 2 (1.50%) ColdFusion
6 2 (1.50%) SharePoint
Applications
1 10 (7.52%) Microsoft Excel
2 5 (3.76%) Zeplin
3 4 (3.01%) Adobe Illustrator
3 4 (3.01%) InVision
3 4 (3.01%) Microsoft Office
3 4 (3.01%) Photoshop
3 4 (3.01%) Sketch
4 2 (1.50%) Adobe Creative Suite
5 1 (0.75%) Figma
Business Applications
1 3 (2.26%) Dynamics CRM
2 1 (0.75%) Oracle EBS
2 1 (0.75%) SAP MM
Cloud Services
1 28 (21.05%) AWS
2 21 (15.79%) SaaS
3 17 (12.78%) Azure
4 13 (9.77%) Power Platform
5 9 (6.77%) GCP
6 7 (5.26%) Serverless
7 5 (3.76%) AWS Lambda
8 3 (2.26%) Dynamics 365
8 3 (2.26%) Google Analytics
9 2 (1.50%) PowerApps
10 1 (0.75%) Amazon EC2
10 1 (0.75%) GitHub
10 1 (0.75%) Google Sheets
10 1 (0.75%) Microsoft 365
10 1 (0.75%) Taleo
Communications & Networking
1 1 (0.75%) Broadband
1 1 (0.75%) Internet
1 1 (0.75%) Skype
Database & Business Intelligence
1 14 (10.53%) SQL Server
2 11 (8.27%) Data Warehouse
2 11 (8.27%) Power BI
3 10 (7.52%) SQL Server Integration Services
3 10 (7.52%) SQL Server Reporting Services
4 8 (6.02%) Microsoft Analysis Services
4 8 (6.02%) SQL Server Analysis Services
5 7 (5.26%) Data Mining
6 6 (4.51%) MySQL
7 4 (3.01%) NoSQL
7 4 (3.01%) Tableau
8 2 (1.50%) BusinessObjects
8 2 (1.50%) BusinessObjects Business Intelligence
8 2 (1.50%) Oracle Reports
8 2 (1.50%) Qlik Sense
8 2 (1.50%) QlikView
8 2 (1.50%) Relational Database
9 1 (0.75%) Amazon DynamoDB
9 1 (0.75%) Tableau Desktop
9 1 (0.75%) Tableau Server
Development Applications
1 5 (3.76%) Jasmine
2 4 (3.01%) Axure RP
3 3 (2.26%) Jenkins
4 2 (1.50%) Git (software)
4 2 (1.50%) GitLab
4 2 (1.50%) JIRA
5 1 (0.75%) Artifactory
5 1 (0.75%) Balsamiq
5 1 (0.75%) Sonatype Nexus
General
1 29 (21.80%) Finance
2 24 (18.05%) Public Sector
3 23 (17.29%) Electronics
3 23 (17.29%) Manufacturing
3 23 (17.29%) Telecoms
4 21 (15.79%) Retail
5 2 (1.50%) Advertising
5 2 (1.50%) Back Office
5 2 (1.50%) Law
5 2 (1.50%) Local Government
5 2 (1.50%) Social Housing
6 1 (0.75%) Legal
Job Titles
1 17 (12.78%) Developer
2 14 (10.53%) Head of Architecture
2 14 (10.53%) Head of Strategy
3 13 (9.77%) Head of Enterprise Architecture
4 12 (9.02%) Product Owner
5 11 (8.27%) Analyst
6 9 (6.77%) Data Analyst
6 9 (6.77%) Digital Project Manager
6 9 (6.77%) Project Manager
7 8 (6.02%) CMS Project Manager
8 7 (5.26%) Marketing Analyst
8 7 (5.26%) Software Engineer
9 6 (4.51%) AWS Engineer
9 6 (4.51%) Designer
9 6 (4.51%) Digital Executive
9 6 (4.51%) Marketing Data Analyst
9 6 (4.51%) Senior Developer
9 6 (4.51%) Senior Product Owner
9 6 (4.51%) Senior Software Engineer
10 5 (3.76%) Cloud Engineer
Libraries, Frameworks & Software Standards
1 13 (9.77%) React
2 7 (5.26%) Node.js
3 6 (4.51%) GraphQL
3 6 (4.51%) Web Services
4 5 (3.76%) Apollo GraphQL
4 5 (3.76%) Jest
5 4 (3.01%) Framer.js
5 4 (3.01%) HTML
5 4 (3.01%) jQuery
6 3 (2.26%) .NET
6 3 (2.26%) AngularJS
6 3 (2.26%) XML
7 2 (1.50%) .NET Framework
7 2 (1.50%) CodeIgniter
7 2 (1.50%) CSS
7 2 (1.50%) Laravel
7 2 (1.50%) Symfony
8 1 (0.75%) .NET Core
8 1 (0.75%) Elastic Stack
8 1 (0.75%) Vue.js
Miscellaneous
1 30 (22.56%) Analytical Skills
2 26 (19.55%) User Experience
3 8 (6.02%) Blog
4 5 (3.76%) Acoustics
5 3 (2.26%) Management Information System
6 2 (1.50%) Client/Server
6 2 (1.50%) EPoS
6 2 (1.50%) Greenfield Project
6 2 (1.50%) Social Media
6 2 (1.50%) Video Conferencing
7 1 (0.75%) Algorithms
7 1 (0.75%) Cloud Native
7 1 (0.75%) Driving Licence
7 1 (0.75%) Mobile App
7 1 (0.75%) Private Cloud
7 1 (0.75%) Virtual Team
Operating Systems
1 10 (7.52%) Linux
2 6 (4.51%) Windows
2 6 (4.51%) Windows Server
3 1 (0.75%) Windows Server 2008
3 1 (0.75%) Windows Server 2012
3 1 (0.75%) Windows Server 2016
Processes & Methodologies
1 58 (43.61%) Digital Marketing
2 48 (36.09%) Agile Software Development
3 39 (29.32%) Analytics
4 36 (27.07%) Business Intelligence
5 27 (20.30%) B2C
5 27 (20.30%) E-Commerce
6 23 (17.29%) Programme Management
7 21 (15.79%) B2B
8 19 (14.29%) Problem-Solving
9 18 (13.53%) CRM
10 16 (12.03%) Data Science
11 14 (10.53%) Enterprise Architecture
12 13 (9.77%) Data Analysis
12 13 (9.77%) Scrum
13 12 (9.02%) A/B Testing
13 12 (9.02%) Coaching
13 12 (9.02%) Creative Thinking
13 12 (9.02%) IT Strategy
14 11 (8.27%) Collaborative Working
14 11 (8.27%) Marketing Strategy
Programming Languages
1 16 (12.03%) SQL
2 13 (9.77%) JavaScript
3 9 (6.77%) TypeScript
4 8 (6.02%) Python
5 5 (3.76%) ES6
5 5 (3.76%) T-SQL
6 4 (3.01%) C++
7 3 (2.26%) C#
7 3 (2.26%) Go
7 3 (2.26%) Java
8 2 (1.50%) C
8 2 (1.50%) MATLAB
8 2 (1.50%) PHP
9 1 (0.75%) Scala
9 1 (0.75%) VB.NET
Qualifications
1 6 (4.51%) Degree
1 6 (4.51%) Security Cleared
2 5 (3.76%) AWS Certification
2 5 (3.76%) SC Cleared
3 3 (2.26%) Computer Science Degree
4 1 (0.75%) APMP
4 1 (0.75%) ITIL Certification
4 1 (0.75%) Tableau Certification
Quality Assurance & Compliance
1 9 (6.77%) QA
2 7 (5.26%) GDPR
3 2 (1.50%) Data Quality
3 2 (1.50%) PMO
System Software
1 15 (11.28%) Docker
2 1 (0.75%) Active Directory
Systems Management
1 14 (10.53%) Kubernetes
2 6 (4.51%) Terraform
3 1 (0.75%) Ansible
3 1 (0.75%) Grafana
3 1 (0.75%) Packer
3 1 (0.75%) Prometheus
Vendors
1 25 (18.80%) SAP
2 23 (17.29%) Adobe
3 18 (13.53%) Salesforce.com
4 14 (10.53%) Zuora
5 12 (9.02%) Sitecore
6 10 (7.52%) Microsoft
7 7 (5.26%) Google
8 3 (2.26%) Oracle
9 2 (1.50%) Optimizely
9 2 (1.50%) Zend
10 1 (0.75%) Avature
10 1 (0.75%) Facebook
10 1 (0.75%) Pega
10 1 (0.75%) Workday