Period
to 3 December 2020

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Manchester. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 3 December 2020 with a comparison to the same period over the previous 2 years.

Marketing
North West > Manchester
6 months to
3 Dec 2020
Same period 2019 Same period 2018
Rank 71 96 55
Rank change year-on-year +25 -41 +5
Permanent jobs citing Marketing 106 193 397
As % of all permanent jobs advertised in Manchester 3.68% 3.06% 5.40%
As % of the General category 12.47% 9.03% 13.40%
Number of salaries quoted 102 177 345
Median annual salary £60,000 £47,500 £47,500
Median salary % change year-on-year +26.32% - +19.50%
10th Percentile £36,250 £30,000 £28,000
90th Percentile £80,000 £67,500 £72,500
North West median annual salary £57,500 £42,500 £44,750
% change year-on-year +35.29% -5.03% +19.33%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Manchester with a requirement for common skills.

All General Skills
Manchester
Permanent vacancies with a requirement for common skills 850 2,138 2,963
As % of all permanent IT jobs advertised in Manchester 29.50% 33.89% 40.31%
Number of salaries quoted 701 1,602 2,364
Median annual salary £52,500 £47,500 £45,000
Median salary % change year-on-year +10.53% +5.56% +5.88%
10th Percentile £32,000 £27,500 £26,250
90th Percentile £77,500 £75,000 £72,312
North West median annual salary £50,000 £45,000 £45,000
% change year-on-year +11.11% - +2.27%

Marketing
Job Vacancy Trend in Manchester

Job postings citing Marketing as a proportion of all IT jobs advertised in Manchester.

Job vacancy trend for Marketing in Manchester

Marketing
Salary Trend in Manchester

3-month moving average salary quoted in jobs citing Marketing in Manchester.

Salary trend for Marketing in Manchester

Marketing
Salary Histogram in Manchester

Salary distribution for jobs citing Marketing in Manchester over the 6 months to 3 December 2020.

Salary histogram for Marketing in Manchester

Marketing
Job Locations in Manchester

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Manchester region over the 6 months to 3 December 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Stockport +29 5 £52,500 +36.36%
Bury - 3 £52,500 -
Sale - 2 £37,500 - 1
Salford +19 1 £42,500 +77.08% 2
Marketing
North West

For the 6 months to 3 December 2020, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Manchester region with a requirement for Marketing.

1 50 (47.17%) Agile Software Development
2 35 (33.02%) User Experience
3 26 (24.53%) Digital Marketing
4 24 (22.64%) Business Intelligence
5 22 (20.75%) Finance
6 21 (19.81%) Retail
7 20 (18.87%) Analytical Skills
8 18 (16.98%) Backlog Management
8 18 (16.98%) Product Backlog
9 17 (16.04%) Analytics
9 17 (16.04%) User Stories
10 16 (15.09%) Product Management
10 16 (15.09%) SAP
10 16 (15.09%) Stakeholder Management
10 16 (15.09%) Public Sector
10 16 (15.09%) Microservices
11 15 (14.15%) Acceptance Criteria
11 15 (14.15%) Manufacturing
11 15 (14.15%) Electronics
11 15 (14.15%) Telecoms
11 15 (14.15%) Programme Management
11 15 (14.15%) QA
12 14 (13.21%) Problem-Solving
13 13 (12.26%) Software Engineering
13 13 (12.26%) C#
13 13 (12.26%) E-Commerce
13 13 (12.26%) B2C
14 12 (11.32%) Microsoft
14 12 (11.32%) Adobe
14 12 (11.32%) JavaScript

Marketing
Co-occurring IT Skills in Manchester by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (7.55%) Apache
2 6 (5.66%) CMS
3 5 (4.72%) Apache Spark
4 3 (2.83%) Elasticsearch
4 3 (2.83%) Exchange Server 2010
4 3 (2.83%) Exchange Server 2013
4 3 (2.83%) MS Exchange
4 3 (2.83%) nginx
4 3 (2.83%) SharePoint
4 3 (2.83%) Sitecore CMS
5 2 (1.89%) Adobe Experience Manager
5 2 (1.89%) WordPress
6 1 (0.94%) SAS
Applications
1 5 (4.72%) Adobe Illustrator
1 5 (4.72%) Photoshop
1 5 (4.72%) Zeplin
2 4 (3.77%) InVision
2 4 (3.77%) Sketch
3 3 (2.83%) Adobe Creative Suite
4 2 (1.89%) Microsoft Excel
5 1 (0.94%) Adobe After Effects
5 1 (0.94%) Figma
Business Applications
1 3 (2.83%) Dynamics CRM
2 1 (0.94%) Oracle EBS
2 1 (0.94%) SAP MM
Cloud Services
1 12 (11.32%) GCP
2 11 (10.38%) Azure
3 10 (9.43%) Power Platform
4 9 (8.49%) AWS
5 4 (3.77%) SaaS
6 3 (2.83%) Dynamics 365
7 2 (1.89%) AWS Lambda
7 2 (1.89%) Office 365
7 2 (1.89%) PowerApps
7 2 (1.89%) Serverless
8 1 (0.94%) GitHub
8 1 (0.94%) Google Analytics
8 1 (0.94%) Google Sheets
8 1 (0.94%) Taleo
Communications & Networking
1 3 (2.83%) Skype
1 3 (2.83%) WAN
2 2 (1.89%) Firewall
2 2 (1.89%) VPN
2 2 (1.89%) Wi-Fi
3 1 (0.94%) Broadband
3 1 (0.94%) Internet
3 1 (0.94%) LAN
Database & Business Intelligence
1 12 (11.32%) SQL Server
2 8 (7.55%) Power BI
3 6 (5.66%) Data Warehouse
3 6 (5.66%) SQL Server Integration Services
3 6 (5.66%) SQL Server Reporting Services
4 5 (4.72%) MySQL
4 5 (4.72%) NoSQL
4 5 (4.72%) Tableau
5 4 (3.77%) Data Mining
5 4 (3.77%) QlikView
6 3 (2.83%) BusinessObjects
6 3 (2.83%) BusinessObjects Business Intelligence
6 3 (2.83%) Microsoft Analysis Services
6 3 (2.83%) Oracle Reports
6 3 (2.83%) PostgreSQL
6 3 (2.83%) Qlik Sense
6 3 (2.83%) SQL Server 2012
6 3 (2.83%) SQL Server 2014
6 3 (2.83%) SQL Server 2016
6 3 (2.83%) SQL Server Analysis Services
Development Applications
1 4 (3.77%) Axure RP
2 3 (2.83%) Jenkins
2 3 (2.83%) NUnit
2 3 (2.83%) SpecFlow
3 2 (1.89%) Git (software)
3 2 (1.89%) Jasmine
3 2 (1.89%) JIRA
4 1 (0.94%) Balsamiq
4 1 (0.94%) Visual Studio Tools for Office
General
1 22 (20.75%) Finance
2 21 (19.81%) Retail
3 16 (15.09%) Public Sector
4 15 (14.15%) Electronics
4 15 (14.15%) Manufacturing
4 15 (14.15%) Telecoms
5 3 (2.83%) Local Government
5 3 (2.83%) Social Housing
6 2 (1.89%) Housing Association
6 2 (1.89%) Law
7 1 (0.94%) Advertising
7 1 (0.94%) Legal
Job Titles
1 25 (23.58%) Product Owner
2 18 (16.98%) Developer
3 16 (15.09%) Senior Product Owner
4 10 (9.43%) Software Engineer
5 9 (8.49%) Analyst
6 8 (7.55%) Designer
6 8 (7.55%) UX Designer
7 7 (6.60%) .NET Software Engineer
8 6 (5.66%) Senior Software Engineer
9 5 (4.72%) Product Manager
9 5 (4.72%) Scala Developer
9 5 (4.72%) Senior Developer
9 5 (4.72%) Senior Scala Developer
10 4 (3.77%) AWS Engineer
10 4 (3.77%) C# Software Engineer
10 4 (3.77%) Consultant
10 4 (3.77%) Data Analyst
10 4 (3.77%) Lead Designer
10 4 (3.77%) Lead UX Designer
10 4 (3.77%) PHP Developer
Libraries, Frameworks & Software Standards
1 12 (11.32%) .NET
2 11 (10.38%) ASP.NET
3 8 (7.55%) .NET Core
3 8 (7.55%) HTML
4 7 (6.60%) CSS
5 6 (5.66%) React
6 4 (3.77%) .NET Framework
6 4 (3.77%) ASP.NET Core
6 4 (3.77%) Framer.js
6 4 (3.77%) Laravel
6 4 (3.77%) RESTful
6 4 (3.77%) Symfony
7 3 (2.83%) Akka.NET
7 3 (2.83%) ASP.NET MVC
7 3 (2.83%) LAMP
7 3 (2.83%) LEMP Stack
7 3 (2.83%) LINQ
7 3 (2.83%) Task Parallel Library
7 3 (2.83%) Web Services
8 2 (1.89%) Apollo GraphQL
Miscellaneous
1 35 (33.02%) User Experience
2 20 (18.87%) Analytical Skills
3 10 (9.43%) Mobile App
4 6 (5.66%) Blog
4 6 (5.66%) EPoS
5 4 (3.77%) Virtual Team
6 3 (2.83%) Client/Server
6 3 (2.83%) Cloud Native
6 3 (2.83%) Data Centre
6 3 (2.83%) Greenfield Project
7 2 (1.89%) Social Media
8 1 (0.94%) Algorithms
8 1 (0.94%) Driving Licence
8 1 (0.94%) Management Information System
Operating Systems
1 10 (9.43%) Linux
2 2 (1.89%) Windows
3 1 (0.94%) Android
3 1 (0.94%) Apple iOS
3 1 (0.94%) Windows 10
3 1 (0.94%) Windows Server
3 1 (0.94%) Windows Server 2008
3 1 (0.94%) Windows Server 2012
3 1 (0.94%) Windows Server 2016
Processes & Methodologies
1 50 (47.17%) Agile Software Development
2 26 (24.53%) Digital Marketing
3 24 (22.64%) Business Intelligence
4 18 (16.98%) Backlog Management
4 18 (16.98%) Product Backlog
5 17 (16.04%) Analytics
5 17 (16.04%) User Stories
6 16 (15.09%) Microservices
6 16 (15.09%) Product Management
6 16 (15.09%) Stakeholder Management
7 15 (14.15%) Acceptance Criteria
7 15 (14.15%) Programme Management
8 14 (13.21%) Problem-Solving
9 13 (12.26%) B2C
9 13 (12.26%) E-Commerce
9 13 (12.26%) Software Engineering
10 12 (11.32%) Continuous Integration
11 11 (10.38%) CRM
11 11 (10.38%) Marketing Strategy
12 10 (9.43%) MVC
Programming Languages
1 13 (12.26%) C#
2 12 (11.32%) JavaScript
2 12 (11.32%) SQL
3 4 (3.77%) PHP
4 3 (2.83%) Java
4 3 (2.83%) Python
4 3 (2.83%) T-SQL
4 3 (2.83%) TypeScript
5 2 (1.89%) C++
5 2 (1.89%) ES6
5 2 (1.89%) Java 8
6 1 (0.94%) R
6 1 (0.94%) Scala
6 1 (0.94%) VB.NET
Qualifications
1 4 (3.77%) Degree
2 3 (2.83%) CCNA
2 3 (2.83%) Cisco Certification
2 3 (2.83%) HP AIS
2 3 (2.83%) HP ASE
2 3 (2.83%) HP MASE
2 3 (2.83%) JNCIS
2 3 (2.83%) MCITP
2 3 (2.83%) MCSA
2 3 (2.83%) MCSE
2 3 (2.83%) Microsoft Certification
2 3 (2.83%) NCIE
2 3 (2.83%) VMware Certified Professional (VCP)
3 2 (1.89%) AWS Certification
3 2 (1.89%) SC Cleared
3 2 (1.89%) Security Cleared
4 1 (0.94%) Computer Science Degree
4 1 (0.94%) ITIL Certification
Quality Assurance & Compliance
1 15 (14.15%) QA
2 3 (2.83%) PMO
3 2 (1.89%) Data Quality
4 1 (0.94%) GDPR
System Software
1 10 (9.43%) Docker
2 3 (2.83%) VMware Infrastructure
3 2 (1.89%) Active Directory
Systems Management
1 10 (9.43%) Kubernetes
2 3 (2.83%) Microsoft Data Protection Manager
3 1 (0.94%) Ansible
3 1 (0.94%) SCCM
Vendors
1 16 (15.09%) SAP
2 12 (11.32%) Adobe
2 12 (11.32%) Microsoft
3 7 (6.60%) Google
4 4 (3.77%) Oracle
4 4 (3.77%) Sitecore
4 4 (3.77%) Zend
5 3 (2.83%) Brocade
5 3 (2.83%) Cisco
5 3 (2.83%) HP
5 3 (2.83%) Juniper
5 3 (2.83%) NetApp
5 3 (2.83%) Salesforce.com
5 3 (2.83%) VMware
5 3 (2.83%) Zuora
6 1 (0.94%) Avature
6 1 (0.94%) Bloomberg
6 1 (0.94%) Facebook
6 1 (0.94%) FactSet
6 1 (0.94%) Workday