Period
to 14 May 2021

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Manchester. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 14 May 2021 with a comparison to the same period over the previous 2 years.

Marketing
North West > Manchester
6 months to
14 May 2021
Same period 2020 Same period 2019
Rank 86 96 62
Rank change year-on-year +10 -34 +7
Permanent jobs citing Marketing 128 123 287
As % of all permanent jobs advertised in Manchester 3.26% 2.89% 4.70%
As % of the General category 7.35% 6.13% 8.51%
Number of salaries quoted 108 108 265
10th Percentile £33,025 £29,250 £30,000
25th Percentile £40,938 £37,500 £37,500
Median annual salary (50th Percentile) £56,250 £52,500 £47,500
Median % change year-on-year +7.14% +10.53% +9.83%
75th Percentile £75,000 £65,625 £60,000
90th Percentile £96,250 £85,000 £68,750
North West median annual salary £55,000 £45,000 £47,000
% change year-on-year +22.22% -4.26% +17.50%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Manchester with a requirement for common skills.

All General Skills
Manchester
Permanent vacancies with a requirement for common skills 1,741 2,006 3,372
As % of all permanent IT jobs advertised in Manchester 44.39% 47.17% 55.26%
Number of salaries quoted 1,418 1,507 2,580
10th Percentile £28,750 £28,500 £26,225
25th Percentile £37,500 £36,000 £35,000
Median annual salary (50th Percentile) £50,000 £50,000 £45,000
Median % change year-on-year - +11.11% -
75th Percentile £65,000 £61,250 £60,000
90th Percentile £78,750 £76,250 £72,500
North West median annual salary £47,500 £47,500 £45,000
% change year-on-year - +5.56% +0.28%

Marketing
Job Vacancy Trend in Manchester

Job postings citing Marketing as a proportion of all IT jobs advertised in Manchester.

Job vacancy trend for Marketing in Manchester

Marketing
Salary Trend in Manchester

3-month moving average salary quoted in jobs citing Marketing in Manchester.

Salary trend for Marketing in Manchester

Marketing
Salary Histogram in Manchester

Salary distribution for jobs citing Marketing in Manchester over the 6 months to 14 May 2021.

Salary histogram for Marketing in Manchester

Marketing
Job Locations in Manchester

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Manchester region over the 6 months to 14 May 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Stockport +12 4 £60,500 +10.00% 2
Wigan -4 3 £45,000 +28.57% 1
Rochdale - 3 £45,000 -
Oldham - 1 £52,500 -
Marketing
North West

For the 6 months to 14 May 2021, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Manchester region with a requirement for Marketing.

1 64 (50.00%) Digital Marketing
2 43 (33.59%) Analytics
2 43 (33.59%) Social Skills
3 40 (31.25%) Agile Software Development
4 37 (28.91%) AWS
5 35 (27.34%) Business Intelligence
6 30 (23.44%) E-Commerce
6 30 (23.44%) Finance
6 30 (23.44%) Analytical Skills
7 25 (19.53%) Electronics
7 25 (19.53%) SAP
8 24 (18.75%) SaaS
8 24 (18.75%) Public Sector
9 23 (17.97%) Telecoms
9 23 (17.97%) Manufacturing
9 23 (17.97%) Programme Management
10 22 (17.19%) JavaScript
10 22 (17.19%) B2B
10 22 (17.19%) Azure
10 22 (17.19%) Problem-Solving
11 21 (16.41%) Adobe
12 19 (14.84%) B2C
12 19 (14.84%) Salesforce.com
13 18 (14.06%) SQL
13 18 (14.06%) Retail
13 18 (14.06%) Docker
14 16 (12.50%) DevOps
15 15 (11.72%) Kubernetes
15 15 (11.72%) Data Science
15 15 (11.72%) Enterprise Architecture

Marketing
Co-occurring IT Skills in Manchester by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 13 (10.16%) CMS
2 10 (7.81%) Adobe Experience Manager
3 9 (7.03%) Sitecore CMS
4 8 (6.25%) Drupal
4 8 (6.25%) Kentico
4 8 (6.25%) Umbraco
5 2 (1.56%) ColdFusion
6 1 (0.78%) Apache
6 1 (0.78%) Apache Spark
6 1 (0.78%) JBoss
6 1 (0.78%) SharePoint
6 1 (0.78%) WordPress
Applications
1 10 (7.81%) Microsoft Excel
2 6 (4.69%) Microsoft Office
3 1 (0.78%) Adobe Creative Suite
3 1 (0.78%) Adobe Illustrator
3 1 (0.78%) InVision
3 1 (0.78%) Photoshop
3 1 (0.78%) Sketch
3 1 (0.78%) Zeplin
Business Applications
1 2 (1.56%) Payment Gateway
2 1 (0.78%) Dynamics CRM
2 1 (0.78%) Oracle EBS
2 1 (0.78%) SAP MM
2 1 (0.78%) SessionCam
2 1 (0.78%) WebTrends
Cloud Services
1 37 (28.91%) AWS
2 24 (18.75%) SaaS
3 22 (17.19%) Azure
4 14 (10.94%) GCP
5 10 (7.81%) Serverless
6 7 (5.47%) Power Platform
7 6 (4.69%) AWS Lambda
8 5 (3.91%) Google Analytics
9 3 (2.34%) Amazon EC2
10 2 (1.56%) Firebase
10 2 (1.56%) Google Tag Manager
10 2 (1.56%) Microsoft 365
11 1 (0.78%) Amazon Cognito
11 1 (0.78%) Azure Active Directory
11 1 (0.78%) Azure Functions
11 1 (0.78%) Cloud Functions
11 1 (0.78%) Dynamics 365
11 1 (0.78%) Flurry Analytics
11 1 (0.78%) IaaS
11 1 (0.78%) PowerApps
Communications & Networking
1 2 (1.56%) VoIP
2 1 (0.78%) Internet
2 1 (0.78%) Intranet
2 1 (0.78%) SMS
Database & Business Intelligence
1 9 (7.03%) MySQL
1 9 (7.03%) SQL Server
2 6 (4.69%) Data Warehouse
2 6 (4.69%) Power BI
3 5 (3.91%) Data Mining
3 5 (3.91%) Microsoft Analysis Services
3 5 (3.91%) SQL Server Analysis Services
3 5 (3.91%) SQL Server Integration Services
3 5 (3.91%) SQL Server Reporting Services
4 4 (3.13%) Relational Database
5 3 (2.34%) Amazon DynamoDB
5 3 (2.34%) Amazon RDS
5 3 (2.34%) NoSQL
6 1 (0.78%) Mixpanel
6 1 (0.78%) Tableau
Development Applications
1 4 (3.13%) Git (software)
1 4 (3.13%) Jasmine
2 3 (2.34%) Jenkins
3 2 (1.56%) GitLab
3 2 (1.56%) JIRA
3 2 (1.56%) JUnit
4 1 (0.78%) Artifactory
4 1 (0.78%) Axure RP
4 1 (0.78%) Eclipse
4 1 (0.78%) gulp
4 1 (0.78%) IntelliJ
4 1 (0.78%) Rational Rhapsody
4 1 (0.78%) Sonatype Nexus
4 1 (0.78%) Visual Studio
4 1 (0.78%) Visual Studio Code
General
1 43 (33.59%) Social Skills
2 30 (23.44%) Analytical Skills
2 30 (23.44%) Finance
3 25 (19.53%) Electronics
4 24 (18.75%) Public Sector
5 23 (17.97%) Manufacturing
5 23 (17.97%) Telecoms
6 18 (14.06%) Retail
7 4 (3.13%) Law
7 4 (3.13%) Organisational Skills
8 3 (2.34%) Advertising
8 3 (2.34%) Back Office
8 3 (2.34%) Legal
8 3 (2.34%) Presentation Skills
9 1 (0.78%) Documentation Skills
9 1 (0.78%) Influencing Skills
Job Titles
1 18 (14.06%) Developer
2 14 (10.94%) Head of Architecture
2 14 (10.94%) Head of Strategy
3 13 (10.16%) Head of Enterprise Architecture
4 10 (7.81%) Project Manager
5 9 (7.03%) Analyst
5 9 (7.03%) Digital Project Manager
6 8 (6.25%) CMS Project Manager
6 8 (6.25%) Java Developer
6 8 (6.25%) Software Engineer
7 7 (5.47%) Cloud Engineer
7 7 (5.47%) Data Analyst
7 7 (5.47%) Digital Executive
8 6 (4.69%) AWS Engineer
8 6 (4.69%) Consultant
9 5 (3.91%) Marketing Analyst
9 5 (3.91%) Marketing Data Analyst
9 5 (3.91%) Operations Analyst
9 5 (3.91%) Senior Software Engineer
10 4 (3.13%) Head of Technology
Libraries, Frameworks & Software Standards
1 13 (10.16%) React
2 12 (9.38%) Node.js
3 7 (5.47%) HTML
4 6 (4.69%) Spring
5 5 (3.91%) AngularJS
5 5 (3.91%) CSS
5 5 (3.91%) GraphQL
5 5 (3.91%) Jest
6 4 (3.13%) Apollo GraphQL
6 4 (3.13%) Spring Boot
6 4 (3.13%) Web Services
7 3 (2.34%) Express
7 3 (2.34%) Hibernate
7 3 (2.34%) jQuery
7 3 (2.34%) Lambda Expressions
7 3 (2.34%) XML
8 2 (1.56%) Laravel
8 2 (1.56%) Next.js
8 2 (1.56%) Symfony
8 2 (1.56%) Vue.js
Miscellaneous
1 10 (7.81%) User Experience
2 9 (7.03%) Blog
3 5 (3.91%) Acoustics
4 4 (3.13%) Social Media
5 3 (2.34%) Cloud Native
5 3 (2.34%) Management Information System
6 2 (1.56%) EPoS
6 2 (1.56%) FMCG
6 2 (1.56%) iPad
6 2 (1.56%) Self-Motivation
6 2 (1.56%) Video Conferencing
6 2 (1.56%) Virtual Team
7 1 (0.78%) Algorithms
7 1 (0.78%) Clustering
7 1 (0.78%) Driving Licence
7 1 (0.78%) Enterprise Software
7 1 (0.78%) PMI
7 1 (0.78%) Private Cloud
7 1 (0.78%) Public Cloud
7 1 (0.78%) Taxonomies
Operating Systems
1 11 (8.59%) Linux
2 9 (7.03%) Windows
3 8 (6.25%) Windows Server
4 2 (1.56%) Unix
5 1 (0.78%) Windows Server 2008
5 1 (0.78%) Windows Server 2012
5 1 (0.78%) Windows Server 2016
Processes & Methodologies
1 64 (50.00%) Digital Marketing
2 43 (33.59%) Analytics
3 40 (31.25%) Agile Software Development
4 35 (27.34%) Business Intelligence
5 30 (23.44%) E-Commerce
6 23 (17.97%) Programme Management
7 22 (17.19%) B2B
7 22 (17.19%) Problem-Solving
8 19 (14.84%) B2C
9 16 (12.50%) DevOps
10 15 (11.72%) Data Science
10 15 (11.72%) Enterprise Architecture
11 14 (10.94%) Project Management
12 13 (10.16%) Creative Thinking
12 13 (10.16%) Scrum
13 12 (9.38%) Coaching
13 12 (9.38%) IT Strategy
14 11 (8.59%) Data Analysis
14 11 (8.59%) Open Source
14 11 (8.59%) Waterfall
Programming Languages
1 22 (17.19%) JavaScript
2 18 (14.06%) SQL
3 11 (8.59%) Java
3 11 (8.59%) TypeScript
4 10 (7.81%) Python
5 4 (3.13%) ES6
5 4 (3.13%) Go
6 3 (2.34%) C
6 3 (2.34%) C#
6 3 (2.34%) C++
6 3 (2.34%) MATLAB
6 3 (2.34%) T-SQL
7 2 (1.56%) Java 8
7 2 (1.56%) PHP
7 2 (1.56%) Scala
8 1 (0.78%) PowerShell
8 1 (0.78%) R
Qualifications
1 8 (6.25%) Degree
1 8 (6.25%) Security Cleared
2 7 (5.47%) SC Cleared
3 4 (3.13%) AWS Certification
3 4 (3.13%) Computer Science Degree
4 2 (1.56%) Numerate Degree
5 1 (0.78%) APMP
5 1 (0.78%) DV Cleared
5 1 (0.78%) ITIL Certification
5 1 (0.78%) Master's Degree
5 1 (0.78%) PMI Certification
Quality Assurance & Compliance
1 10 (7.81%) QA
2 8 (6.25%) GDPR
3 3 (2.34%) Data Quality
System Software
1 18 (14.06%) Docker
2 1 (0.78%) Active Directory
2 1 (0.78%) Virtual Desktop
Systems Management
1 15 (11.72%) Kubernetes
2 8 (6.25%) Terraform
3 1 (0.78%) Ansible
3 1 (0.78%) Grafana
3 1 (0.78%) Microsoft Intune
3 1 (0.78%) Packer
3 1 (0.78%) Prometheus
3 1 (0.78%) SCCM
Vendors
1 25 (19.53%) SAP
2 21 (16.41%) Adobe
3 19 (14.84%) Salesforce.com
4 14 (10.94%) Zuora
5 12 (9.38%) Microsoft
6 9 (7.03%) Sitecore
7 8 (6.25%) Google
8 2 (1.56%) Facebook
8 2 (1.56%) Optimizely
8 2 (1.56%) Pega
8 2 (1.56%) Tealium
8 2 (1.56%) Zend
9 1 (0.78%) Amplitude
9 1 (0.78%) BiZZdesign
9 1 (0.78%) Hotjar
9 1 (0.78%) Instagram
9 1 (0.78%) mParticle
9 1 (0.78%) Screaming Frog
9 1 (0.78%) Twitter
9 1 (0.78%) YouTube