Period
to 20 October 2021

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in Manchester. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 20 October 2021 with a comparison to the same period over the previous 2 years.

Social Media
North West > Manchester
6 months to
20 Oct 2021
Same period 2020 Same period 2019
Rank 194 135 254
Rank change year-on-year -59 +119 -10
Permanent jobs citing Social Media 51 26 6
As % of all permanent jobs advertised in Manchester 0.91% 0.99% 0.093%
As % of the Miscellaneous category 2.27% 3.02% 0.26%
Number of salaries quoted 29 22 4
Median annual salary (50th Percentile) £95,000 £52,500 £31,895
Median % change year-on-year +80.95% +64.60% -8.87%
North West median annual salary £52,500 £53,500 £42,000
% change year-on-year -1.87% +27.38% +20.00%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Manchester with a requirement for generic IT skills.

All Generic IT Skills
Manchester
Permanent vacancies with a requirement for generic IT skills 2,246 861 2,286
As % of all permanent IT jobs advertised in Manchester 40.25% 32.91% 35.45%
Number of salaries quoted 1,616 766 1,739
10th Percentile £31,536 £32,500 £27,500
25th Percentile £40,000 £38,813 £35,000
Median annual salary (50th Percentile) £50,000 £50,000 £45,000
Median % change year-on-year - +11.11% -
75th Percentile £67,500 £60,000 £60,000
90th Percentile £85,000 £70,000 £70,000
North West median annual salary £50,000 £50,000 £45,000
% change year-on-year - +11.11% -

Social Media
Job Vacancy Trend in Manchester

Job postings citing Social Media as a proportion of all IT jobs advertised in Manchester.

Job vacancy trend for Social Media in Manchester

Social Media
Salary Trend in Manchester

3-month moving average salary quoted in jobs citing Social Media in Manchester.

Salary trend for Social Media in Manchester

Social Media
Salary Histogram in Manchester

Salary distribution for jobs citing Social Media in Manchester over the 6 months to 20 October 2021.

Salary histogram for Social Media in Manchester

Social Media
Job Locations in Manchester

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the Manchester region over the 6 months to 20 October 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Altrincham -4 3 £50,000 +11.11%
Social Media
North West

For the 6 months to 20 October 2021, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Manchester region with a requirement for Social Media.

1 18 (35.29%) Docker
2 17 (33.33%) Django
2 17 (33.33%) Python
2 17 (33.33%) Software Engineering
3 13 (25.49%) Social Skills
4 11 (21.57%) Marketing
5 10 (19.61%) Microsoft
5 10 (19.61%) Apple
6 9 (17.65%) Intranet
6 9 (17.65%) Internet
6 9 (17.65%) Business Development
7 8 (15.69%) Google
7 8 (15.69%) Pay per click
7 8 (15.69%) Photography
7 8 (15.69%) SEO
8 7 (13.73%) Advertising
8 7 (13.73%) Retail
8 7 (13.73%) Digital Marketing
9 6 (11.76%) Facebook
9 6 (11.76%) Content Management
9 6 (11.76%) Service Delivery
9 6 (11.76%) Social Media Management
10 5 (9.80%) B2B Sales
10 5 (9.80%) Virtual Team
10 5 (9.80%) Finance
10 5 (9.80%) Artificial Intelligence
10 5 (9.80%) Adobe
10 5 (9.80%) B2B
10 5 (9.80%) IBM Domino
10 5 (9.80%) COM

Social Media
Co-occurring IT Skills in Manchester by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (9.80%) IBM Domino
2 4 (7.84%) CMS
2 4 (7.84%) SharePoint
3 2 (3.92%) WordPress
Applications
1 5 (9.80%) Spreadsheet
2 4 (7.84%) Adobe Premiere
2 4 (7.84%) InDesign
2 4 (7.84%) Microsoft PowerPoint
2 4 (7.84%) Photoshop
3 1 (1.96%) Microsoft Excel
Cloud Services
1 4 (7.84%) Yammer
2 3 (5.88%) Google Analytics
3 1 (1.96%) Amazon ECS
3 1 (1.96%) Amazon S3
3 1 (1.96%) AWS
3 1 (1.96%) AWS CloudFormation
3 1 (1.96%) Facebook Ads
3 1 (1.96%) Firebase
3 1 (1.96%) Flurry Analytics
3 1 (1.96%) GitHub
3 1 (1.96%) Google Tag Manager
Communications & Networking
1 9 (17.65%) Internet
1 9 (17.65%) Intranet
2 2 (3.92%) LAN
2 2 (3.92%) Network Security
2 2 (3.92%) WAN
3 1 (1.96%) SMS
Database & Business Intelligence
1 1 (1.96%) Amazon Athena
1 1 (1.96%) Amazon Aurora
1 1 (1.96%) Amazon DynamoDB
1 1 (1.96%) Mixpanel
1 1 (1.96%) Redis
1 1 (1.96%) Relational Database
Development Applications
1 1 (1.96%) CircleCI
1 1 (1.96%) JIRA
1 1 (1.96%) PHPUnit
General
1 13 (25.49%) Social Skills
2 11 (21.57%) Marketing
3 7 (13.73%) Advertising
3 7 (13.73%) Retail
4 5 (9.80%) Finance
5 4 (7.84%) Multimedia
5 4 (7.84%) Publishing
6 3 (5.88%) Law
7 2 (3.92%) Telecoms
8 1 (1.96%) Analytical Skills
8 1 (1.96%) Organisational Skills
Job Titles
1 18 (35.29%) Developer
2 17 (33.33%) Python Developer
2 17 (33.33%) Senior Developer
2 17 (33.33%) Senior Python Developer
3 5 (9.80%) Business Development Manager
3 5 (9.80%) Business Manager
3 5 (9.80%) Development Manager
4 4 (7.84%) Account Manager
4 4 (7.84%) Coordinator
4 4 (7.84%) Digital Account Manager
4 4 (7.84%) Video Editor
5 3 (5.88%) Account Executive
5 3 (5.88%) Digital Executive
5 3 (5.88%) SEO Executive
6 2 (3.92%) IT Manager
6 2 (3.92%) Project Manager
6 2 (3.92%) Senior Manager
6 2 (3.92%) Senior Project Manager
6 2 (3.92%) SEO Account Manager
6 2 (3.92%) SEO Manager
Libraries, Frameworks & Software Standards
1 17 (33.33%) Django
2 5 (9.80%) COM
3 1 (1.96%) Laravel
3 1 (1.96%) Vue.js
Miscellaneous
1 8 (15.69%) Photography
2 5 (9.80%) Driving Licence
2 5 (9.80%) iPhone
2 5 (9.80%) Smartphone
2 5 (9.80%) Virtual Team
3 4 (7.84%) Video Editing
4 2 (3.92%) Digital Media
4 2 (3.92%) Graphic Design
4 2 (3.92%) Industry 4.0
4 2 (3.92%) Motion Graphics
4 2 (3.92%) Self-Motivation
5 1 (1.96%) Animation
5 1 (1.96%) e-Learning
5 1 (1.96%) Learning Management System
5 1 (1.96%) Mobile App
5 1 (1.96%) Taxonomies
Processes & Methodologies
1 17 (33.33%) Software Engineering
2 9 (17.65%) Business Development
3 8 (15.69%) Pay per click
3 8 (15.69%) SEO
4 7 (13.73%) Digital Marketing
5 6 (11.76%) Content Management
5 6 (11.76%) Service Delivery
5 6 (11.76%) Social Media Management
6 5 (9.80%) Artificial Intelligence
6 5 (9.80%) B2B
6 5 (9.80%) B2B Sales
6 5 (9.80%) Coaching
6 5 (9.80%) Display Advertising
7 4 (7.84%) Analytics
7 4 (7.84%) Information Security
7 4 (7.84%) Line Management
7 4 (7.84%) Logistics
7 4 (7.84%) Stakeholder Engagement
7 4 (7.84%) Time Management
7 4 (7.84%) Workflow
Programming Languages
1 17 (33.33%) Python
2 1 (1.96%) JavaScript
2 1 (1.96%) PHP
2 1 (1.96%) SQL
Qualifications
1 2 (3.92%) PRINCE2 Certification
2 1 (1.96%) Degree
System Software
1 18 (35.29%) Docker
Vendors
1 10 (19.61%) Apple
1 10 (19.61%) Microsoft
2 8 (15.69%) Google
3 6 (11.76%) Facebook
4 5 (9.80%) Adobe
5 2 (3.92%) Oracle
5 2 (3.92%) SAP
6 1 (1.96%) Amplitude
6 1 (1.96%) mParticle
6 1 (1.96%) Tealium