Period
to 21 November 2017

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in Manchester. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 21 November 2017 with a comparison to the same period over the previous 2 years.

Social Media
North West > Manchester
6 months to
21 Nov 2017
Same period 2016 Same period 2015
Rank 234 230 162
Rank change year-on-year -4 -68 -8
Permanent jobs citing Social Media 67 51 111
As % of all permanent IT jobs advertised in Manchester 0.84% 0.68% 1.50%
As % of the Miscellaneous category 2.08% 1.69% 4.15%
Number of salaries quoted 46 43 81
Manchester median annual salary £35,000 £37,500 £26,500
Median salary % change year-on-year -6.67% +41.51% -25.87%
10th Percentile £25,000 £25,850 £20,000
90th Percentile £57,500 £52,500 £43,750
North West median annual salary £32,500 £33,750 £30,000
% change year-on-year -3.70% +12.50% -14.29%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Manchester with a requirement for generic IT skills.

All Generic IT Skills
Manchester
Permanent vacancies with a requirement for generic IT skills 3215 3018 2672
As % of all permanent IT jobs advertised in Manchester 40.21% 40.40% 36.07%
Number of salaries quoted 2646 2616 2128
Manchester median annual salary £45,000 £42,500 £40,000
Median salary % change year-on-year +5.88% +6.25% +6.67%
10th Percentile £25,875 £26,250 £24,750
90th Percentile £66,250 £62,500 £61,250
North West median annual salary £42,500 £40,000 £40,000
% change year-on-year +6.25% - +2.56%

Social Media
Job Vacancy Trend in Manchester

Job postings citing Social Media as a percentage of all IT jobs advertised in Manchester.

Job vacancy trend for Social Media in Manchester

Social Media
Salary Trend in Manchester

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in Manchester.

Salary trend for Social Media in Manchester

Social Media
Salary Histogram in Manchester

The salary distribution of IT jobs citing Social Media in Manchester over the 6 months to 21 November 2017.

Salary histogram for Social Media in Manchester

Social Media
Job Locations in Manchester

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the Manchester region over the 6 months to 21 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bolton -4 4 £25,000 -50.00%
Stockport -10 3 £32,500 +8.33%
Altrincham -14 2 £30,000 +39.53% 1
Oldham - 1 £40,000 -
Social Media
North West

For the 6 months to 21 November 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Manchester region with a requirement for Social Media.

1 29 (43.28%) Google
2 25 (37.31%) Marketing
3 21 (31.34%) Facebook
4 19 (28.36%) E-Commerce
5 17 (25.37%) Sony
5 17 (25.37%) Apple
5 17 (25.37%) Yahoo!
5 17 (25.37%) BBC
5 17 (25.37%) Analytics
6 15 (22.39%) Digital Media
6 15 (22.39%) SEO
7 14 (20.90%) Digital Marketing
8 13 (19.40%) Mobile App
9 12 (17.91%) CRM
9 12 (17.91%) Pay per click
10 11 (16.42%) Logistics
10 11 (16.42%) Degree
10 11 (16.42%) SQL Server
10 11 (16.42%) Business Intelligence
10 11 (16.42%) SQL Server 2016
10 11 (16.42%) Demand Management
10 11 (16.42%) High Availability
11 10 (14.93%) Marketing Strategy
11 10 (14.93%) Git (software)
11 10 (14.93%) SQL
12 9 (13.43%) T-SQL
12 9 (13.43%) SQL Server Integration Services
12 9 (13.43%) Data Warehouse
12 9 (13.43%) Microsoft Analysis Services
12 9 (13.43%) SQL Server Reporting Services

Social Media
Co-occurring IT Skills in Manchester by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (5.97%) WordPress
2 3 (4.48%) Apache Spark
3 1 (1.49%) Apache
3 1 (1.49%) CMS
3 1 (1.49%) Drupal
3 1 (1.49%) Jupyter
3 1 (1.49%) nginx
3 1 (1.49%) SAS
Applications
1 4 (5.97%) Microsoft Excel
2 2 (2.99%) Adobe Illustrator
2 2 (2.99%) Photoshop
3 1 (1.49%) Adobe After Effects
3 1 (1.49%) Adobe Creative Suite
3 1 (1.49%) Adobe Premiere
3 1 (1.49%) InDesign
3 1 (1.49%) Microsoft Office
3 1 (1.49%) Microsoft Project
Business Applications
1 3 (4.48%) Magento
Cloud Services
1 7 (10.45%) Google Analytics
2 5 (7.46%) AdWords
3 1 (1.49%) Amazon AWS
3 1 (1.49%) GitHub
3 1 (1.49%) Responsys
3 1 (1.49%) Silverpop
Communications & Networking
1 3 (4.48%) Internet
2 1 (1.49%) Broadband
2 1 (1.49%) SMS
2 1 (1.49%) SSH
2 1 (1.49%) VoIP
2 1 (1.49%) Wi-Fi
Database & Business Intelligence
1 11 (16.42%) SQL Server
1 11 (16.42%) SQL Server 2016
2 9 (13.43%) Data Warehouse
2 9 (13.43%) Microsoft Analysis Services
2 9 (13.43%) SQL Server 2014
2 9 (13.43%) SQL Server Analysis Services
2 9 (13.43%) SQL Server Integration Services
2 9 (13.43%) SQL Server Reporting Services
3 3 (4.48%) Big Data
4 2 (2.99%) Hadoop
4 2 (2.99%) MySQL
4 2 (2.99%) NoSQL
5 1 (1.49%) Couchbase
5 1 (1.49%) Data Mining
5 1 (1.49%) QlikView
5 1 (1.49%) Text Mining
Development Applications
1 10 (14.93%) Git (software)
2 6 (8.96%) Subversion
2 6 (8.96%) Xcode
3 1 (1.49%) Bitbucket
3 1 (1.49%) JIRA
3 1 (1.49%) PhpStorm
General
1 25 (37.31%) Marketing
2 8 (11.94%) Finance
3 7 (10.45%) Advertising
4 2 (2.99%) Retail
5 1 (1.49%) Banking
5 1 (1.49%) Games
5 1 (1.49%) Telecoms
Job Titles
1 20 (29.85%) Developer
2 13 (19.40%) Analyst
3 12 (17.91%) Business Analyst
4 11 (16.42%) Digital Analyst
4 11 (16.42%) Digital Business Analyst
4 11 (16.42%) E-Commerce Analyst
4 11 (16.42%) E-Commerce Business Analyst
5 9 (13.43%) Business Intelligence Developer
5 9 (13.43%) Data Warehouse Developer
5 9 (13.43%) SQL BI Developer
5 9 (13.43%) SQL Developer
5 9 (13.43%) SQL Server BI Developer
5 9 (13.43%) SQL Server Data Warehouse Developer
5 9 (13.43%) SQL Server Developer
6 8 (11.94%) Digital Executive
6 8 (11.94%) Social Media Developer
7 6 (8.96%) iOS Developer
8 5 (7.46%) Consultant
9 4 (5.97%) Digital Marketing Executive
9 4 (5.97%) PPC Manager
Libraries, Frameworks & Software Standards
1 7 (10.45%) Web Services
2 6 (8.96%) UIKit
3 4 (5.97%) HTML
4 3 (4.48%) jQuery
4 3 (4.48%) Laravel
4 3 (4.48%) Symfony
5 2 (2.99%) .NET
5 2 (2.99%) AngularJS
5 2 (2.99%) ASP.NET
5 2 (2.99%) ASP.NET MVC
5 2 (2.99%) ASP.NET MVC 5
5 2 (2.99%) ASP.NET Web API
5 2 (2.99%) CakePHP
5 2 (2.99%) CodeIgniter
5 2 (2.99%) CSS
5 2 (2.99%) HTML5
5 2 (2.99%) Natural Language Processing
5 2 (2.99%) Node.js
5 2 (2.99%) RESTful
5 2 (2.99%) WCF
Miscellaneous
1 17 (25.37%) BBC
2 15 (22.39%) Digital Media
3 13 (19.40%) Mobile App
4 6 (8.96%) Analytical Skills
4 6 (8.96%) iPad
4 6 (8.96%) iPhone
4 6 (8.96%) Smartphone
5 4 (5.97%) Tandem
6 3 (4.48%) Graphic Design
7 2 (2.99%) Animation
7 2 (2.99%) Photography
7 2 (2.99%) User Experience
8 1 (1.49%) Algorithms
8 1 (1.49%) Computer Science
8 1 (1.49%) Data Protection Act
8 1 (1.49%) Data Structures
8 1 (1.49%) e-Learning
8 1 (1.49%) Fintech
8 1 (1.49%) Internet of Things
8 1 (1.49%) Video\Live Streaming
Operating Systems
1 6 (8.96%) Apple iOS
2 3 (4.48%) Linux
3 2 (2.99%) CentOS
3 2 (2.99%) Debian
Processes & Methodologies
1 19 (28.36%) E-Commerce
2 17 (25.37%) Analytics
3 15 (22.39%) SEO
4 14 (20.90%) Digital Marketing
5 12 (17.91%) CRM
5 12 (17.91%) Pay per click
6 11 (16.42%) Business Intelligence
6 11 (16.42%) Demand Management
6 11 (16.42%) High Availability
6 11 (16.42%) Logistics
7 10 (14.93%) Marketing Strategy
8 8 (11.94%) Agile Software Development
9 6 (8.96%) Copywriting
9 6 (8.96%) Email Marketing
9 6 (8.96%) iOS Development
9 6 (8.96%) Unit Testing
9 6 (8.96%) Web Design
10 5 (7.46%) B2B
10 5 (7.46%) B2C
10 5 (7.46%) Lead Generation
Programming Languages
1 10 (14.93%) SQL
2 9 (13.43%) T-SQL
3 6 (8.96%) Objective-C
4 5 (7.46%) JavaScript
5 4 (5.97%) PHP
6 3 (4.48%) Python
6 3 (4.48%) Ruby
7 2 (2.99%) C#
7 2 (2.99%) Java
7 2 (2.99%) R
7 2 (2.99%) Scala
8 1 (1.49%) Go
8 1 (1.49%) MATLAB
Qualifications
1 11 (16.42%) Degree
2 2 (2.99%) PhD
3 1 (1.49%) Master's Degree
Quality Assurance & Compliance
1 3 (4.48%) SLA
2 2 (2.99%) Data Quality
3 1 (1.49%) Actionable Recommendations
3 1 (1.49%) GDPR
3 1 (1.49%) ISO/IEC 27001
3 1 (1.49%) PCI DSS
3 1 (1.49%) PMO
3 1 (1.49%) QA
System Software
1 1 (1.49%) Docker
Vendors
1 29 (43.28%) Google
2 21 (31.34%) Facebook
3 17 (25.37%) Apple
3 17 (25.37%) Sony
3 17 (25.37%) Yahoo!
4 5 (7.46%) Hitwise
4 5 (7.46%) Microsoft
4 5 (7.46%) Twitter
5 4 (5.97%) comScore
5 4 (5.97%) DoubleClick
6 2 (2.99%) Adobe
6 2 (2.99%) Cognizant
6 2 (2.99%) HubSpot
6 2 (2.99%) Zend
7 1 (1.49%) Hootsuite
7 1 (1.49%) Salesforce Marketing Cloud
7 1 (1.49%) Tableau