The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in Manchester. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 3 months to 24 June 2017 with a comparison to the same period over the previous 2 years.

Social Media
North West / Manchester
3 months to
24 Jun 2017
Same period 2016 Same period 2015
Rank 177 153 117
Rank change year-on-year -24 -36  
Permanent jobs citing Social Media 27 28 66
As % of all permanent IT jobs advertised in Manchester 0.65% 0.80% 1.97%
As % of the Miscellaneous category 1.58% 1.94% 5.15%
Number of salaries quoted 19 25 45
Median salary £40,000 £30,000 £30,000
Median salary % change year-on-year +33.33% -  
90% offered a salary of more than £29,500 £19,700 £21,500
10% offered a salary of more than £52,500 £53,000 £65,000
UK excluding London median salary £34,000 £34,000 £37,500
% change year-on-year - -9.33%  

Social Media is in the generic IT skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Manchester with a requirement for generic IT skills.

Generic IT Skills
Manchester
Permanent job vacancies with a requirement for generic IT skills 1711 1443 1281
As % of all permanent IT job vacancies advertised in Manchester 41.39% 41.36% 38.25%
Number of salaries quoted 1490 1267 1046
Median salary £42,500 £40,000 £40,000
Median salary % change year-on-year +6.25% -  
90% offered a salary of more than £27,000 £25,000 £25,000
10% offered a salary of more than £60,000 £60,000 £57,500
UK excluding London median salary £42,500 £42,500 £40,000
% change year-on-year - +6.25%  

Social Media
Job Vacancy Trend in Manchester

The job posting trend of jobs advertised in Manchester citing Social Media as a proportion of all permanent or contract IT jobs with a match in the Miscellaneous category.

Job vacancy trend for Social Media in Manchester

Social Media
Salary Trend in Manchester

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in Manchester.

Salary trend for Social Media in Manchester

Social Media
Salary Histogram in Manchester

The salary distribution of IT jobs citing Social Media in Manchester over the 3 months to 24 June 2017.

Salary histogram for Social Media in Manchester

For the 6 months to 24 June 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Manchester region with a requirement for Social Media.

1 27 (41.54%) E-Commerce
2 24 (36.92%) SEO
2 24 (36.92%) Marketing
3 23 (35.38%) Facebook
4 20 (30.77%) Analytics
4 20 (30.77%) Google
5 19 (29.23%) SQL Server
6 18 (27.69%) Digital Marketing
6 18 (27.69%) Digital Media
7 17 (26.15%) Pay per click
7 17 (26.15%) Business Intelligence
7 17 (26.15%) CRM
8 16 (24.62%) Advertising
9 15 (23.08%) HTML
9 15 (23.08%) Marketing Strategy
10 14 (21.54%) SQL Server 2014
10 14 (21.54%) SQL Server 2016
10 14 (21.54%) SQL
10 14 (21.54%) T-SQL
10 14 (21.54%) CSS
10 14 (21.54%) Data Warehouse
10 14 (21.54%) Apple
10 14 (21.54%) BBC
10 14 (21.54%) Sony
10 14 (21.54%) SQL Server Integration Services
10 14 (21.54%) Yahoo!
10 14 (21.54%) SQL Server Analysis Services
10 14 (21.54%) Performance Management
10 14 (21.54%) Microsoft Analysis Services
10 14 (21.54%) SQL Server Reporting Services

Social Media
Co-occurring IT Skills in Manchester by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (6.15%) CMS
1 4 (6.15%) WordPress
2 1 (1.54%) Apache Spark
2 1 (1.54%) Jupyter
2 1 (1.54%) Sitecore CMS
2 1 (1.54%) Totara
Applications
1 13 (20.00%) Microsoft Excel
2 12 (18.46%) Microsoft Office
3 6 (9.23%) Photoshop
4 5 (7.69%) Adobe Illustrator
5 3 (4.62%) Camtasia
6 1 (1.54%) Adobe Creative Suite
6 1 (1.54%) InDesign
Business Applications
1 3 (4.62%) Magento
2 1 (1.54%) WebTrends
Cloud Services
1 5 (7.69%) Google Analytics
2 4 (6.15%) AdWords
3 3 (4.62%) MailChimp
4 1 (1.54%) Basecamp
Communications & Networking
1 6 (9.23%) SMS
2 1 (1.54%) Extranet
2 1 (1.54%) Intranet
Database & Business Intelligence
1 19 (29.23%) SQL Server
2 14 (21.54%) Data Warehouse
2 14 (21.54%) Microsoft Analysis Services
2 14 (21.54%) SQL Server 2014
2 14 (21.54%) SQL Server 2016
2 14 (21.54%) SQL Server Analysis Services
2 14 (21.54%) SQL Server Integration Services
2 14 (21.54%) SQL Server Reporting Services
3 6 (9.23%) MongoDB
4 5 (7.69%) Redis
5 3 (4.62%) Big Data
6 2 (3.08%) MySQL
7 1 (1.54%) Power BI
7 1 (1.54%) Text Mining
Development Applications
1 6 (9.23%) Git (software)
2 5 (7.69%) Mercurial
2 5 (7.69%) Visual Studio
3 3 (4.62%) Subversion
4 2 (3.08%) Android Studio
5 1 (1.54%) CocoaPods
5 1 (1.54%) JIRA
General
1 24 (36.92%) Marketing
2 16 (24.62%) Advertising
3 7 (10.77%) Retail
4 3 (4.62%) Finance
4 3 (4.62%) Telecoms
5 1 (1.54%) Pharmaceutical
5 1 (1.54%) Publishing
Job Titles
1 24 (36.92%) Developer
2 9 (13.85%) Business Intelligence Developer
2 9 (13.85%) Data Warehouse Developer
2 9 (13.85%) SQL BI Developer
2 9 (13.85%) SQL Developer
2 9 (13.85%) SQL Server BI Developer
2 9 (13.85%) SQL Server Data Warehouse Developer
2 9 (13.85%) SQL Server Developer
3 8 (12.31%) Web Developer
4 7 (10.77%) Analyst
4 7 (10.77%) Business Analyst
4 7 (10.77%) Head of Marketing
5 6 (9.23%) Marketing Manager
6 5 (7.69%) .NET Web Developer
6 5 (7.69%) C# Web Developer
6 5 (7.69%) Senior .NET Developer
6 5 (7.69%) Senior .NET Web Developer
6 5 (7.69%) Senior C# .NET Developer
6 5 (7.69%) Senior C# Developer
6 5 (7.69%) SQL DBA
Libraries, Frameworks & Software Standards
1 15 (23.08%) HTML
2 14 (21.54%) CSS
3 12 (18.46%) HTML5
4 11 (16.92%) CSS3
5 10 (15.38%) jQuery
6 8 (12.31%) AngularJS
7 6 (9.23%) RabbitMQ
8 5 (7.69%) .NET
8 5 (7.69%) ASP.NET
8 5 (7.69%) ASP.NET MVC
8 5 (7.69%) ASP.NET Web API
8 5 (7.69%) SignalR
9 3 (4.62%) Ajax
9 3 (4.62%) Backbone.js
10 2 (3.08%) Android SDK
10 2 (3.08%) Laravel
11 1 (1.54%) CoreNLP
11 1 (1.54%) Natural Language Processing
11 1 (1.54%) scikit-learn
11 1 (1.54%) TensorFlow
Miscellaneous
1 18 (27.69%) Digital Media
2 14 (21.54%) BBC
3 13 (20.00%) Analytical Skills
4 9 (13.85%) Mobile App
5 6 (9.23%) iPad
5 6 (9.23%) User Experience
6 5 (7.69%) Clustering
6 5 (7.69%) Replication
7 3 (4.62%) e-Learning
7 3 (4.62%) Management Information System
8 2 (3.08%) Data Protection Act
8 2 (3.08%) FMCG
8 2 (3.08%) Graphic Design
9 1 (1.54%) Blog
9 1 (1.54%) Greenfield Project
Operating Systems
1 2 (3.08%) Android
2 1 (1.54%) Apple iOS
Processes & Methodologies
1 27 (41.54%) E-Commerce
2 24 (36.92%) SEO
3 20 (30.77%) Analytics
4 18 (27.69%) Digital Marketing
5 17 (26.15%) Business Intelligence
5 17 (26.15%) CRM
5 17 (26.15%) Pay per click
6 15 (23.08%) Marketing Strategy
7 14 (21.54%) Performance Management
8 12 (18.46%) Campaign Management
8 12 (18.46%) Performance Optimisation
9 10 (15.38%) Agile Software Development
9 10 (15.38%) Web Development
10 7 (10.77%) Kanban
10 7 (10.77%) MVC
11 6 (9.23%) Continuous Improvement
11 6 (9.23%) Email Marketing
12 5 (7.69%) High Availability
12 5 (7.69%) Logistics
12 5 (7.69%) TDD
Programming Languages
1 14 (21.54%) SQL
1 14 (21.54%) T-SQL
2 13 (20.00%) JavaScript
3 6 (9.23%) C#
4 5 (7.69%) PHP
5 1 (1.54%) Apple Swift
5 1 (1.54%) Java
5 1 (1.54%) Objective-C
5 1 (1.54%) Python
5 1 (1.54%) R
5 1 (1.54%) Scala
Qualifications
1 4 (6.15%) Degree
Quality Assurance & Compliance
1 2 (3.08%) Data Quality
1 2 (3.08%) GDPR
1 2 (3.08%) ISO/IEC 27001
1 2 (3.08%) PCI DSS
2 1 (1.54%) QA
Vendors
1 23 (35.38%) Facebook
2 20 (30.77%) Google
3 14 (21.54%) Apple
3 14 (21.54%) Sony
3 14 (21.54%) Yahoo!
4 4 (6.15%) Twitter
5 2 (3.08%) Adobe
5 2 (3.08%) Cognizant
6 1 (1.54%) Hitwise
6 1 (1.54%) Sitecore
Bury, Lancashire
Searchability
Salary: £35000 - £50000 per annum
Posted: Yesterday
Bolton, Lancashire
Searchability
Salary: £18000 per annum
Posted: 5 days ago
Manchester, Lancashire
Recruitment Genius
Posted: 9 days ago
Manchester, Lancashire
Dawson & Walsh
Salary: £45000 - £60000 per annum + Bonus + Pension + Benefits
Posted: 5 days ago
Manchester
ECOM
Salary: £24000 - £30000 per annum + bonus, childcare vouchers, social
Posted: 9 days ago
Manchester, Lancashire
Premier Group Recruitment
Salary: £18000 - £21000 per annum + Uncapped Commission
Posted: Yesterday
Manchester
Churchill Frank
Salary: £45000 per annum
Posted: 23 days ago
Manchester
Churchill Frank
Salary: £40000 - £45000 per annum + Lifestyle
Posted: 23 days ago
Manchester
Harvey Nash plc
Salary: £24000 - £32000 per annum
Posted: 15 days ago