The table below provides summary statistics and salary benchmarking for jobs advertised in Merseyside requiring Paid Search skills. It covers permanent job vacancies from the 6 months leading up to 5 November 2025, with comparisons to the same periods in the previous two years.
Paid Search falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in Merseyside.
Permanent vacancies with a requirement for process or methodology skills
558
556
390
As % of all permanent jobs advertised in Merseyside
86.78%
77.33%
93.98%
Number of salaries quoted
280
328
274
10th Percentile
£27,500
£31,250
£30,300
25th Percentile
£35,000
£37,500
£38,010
Median annual salary (50th Percentile)
£52,500
£53,000
£50,000
Median % change year-on-year
-0.94%
+6.00%
+5.26%
75th Percentile
£60,625
£66,500
£60,950
90th Percentile
£70,000
£77,875
£77,500
North West median annual salary
£50,000
£52,292
£55,000
% change year-on-year
-4.38%
-4.92%
+4.76%
Paid Search Job Vacancy Trend in Merseyside
Historical trend showing the proportion of permanent IT job postings citing Paid Search relative to all permanent IT jobs advertised in Merseyside.
Paid Search Salary Trend in Merseyside
Salary distribution trend for jobs in Merseyside citing Paid Search.
Paid Search Top 13 Co-Occurring Skills & Capabilities in Merseyside
For the 6 months to 5 November 2025, job vacancies citing Paid Search also mentioned the following skills and capabilities in order of popularity.
The figures indicate the absolute number of co-occurrences and as a proportion of all permanent job ads across the Merseyside region with a requirement for Paid Search.
Paid Search Co-Occurring Skills & Capabilities in Merseyside by Category
The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:
