The following table provides summary statistics for permanent job vacancies advertised in the North West with a requirement for Web Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Web Analytics over the 3 months to 26 June 2017 with a comparison to the same period in the previous 2 years.

Web Analytics
England / North West
3 months to
26 Jun 2017
Same period 2016 Same period 2015
Rank 256 219 244
Rank change year-on-year -37 +25  
Permanent jobs citing Web Analytics 16 17 14
As % of all permanent IT jobs advertised in the North West 0.23% 0.31% 0.22%
As % of the Processes & Methodologies category 0.26% 0.35% 0.24%
Number of salaries quoted 13 17 9
Median salary £32,500 £37,500 £35,000
Median salary % change year-on-year -13.33% +7.14%  
90% offered a salary of more than £27,500 £30,500 £30,500
10% offered a salary of more than £80,500 £50,000 £45,000
UK excluding London median salary £31,750 £37,500 £40,000
% change year-on-year -15.33% -6.25%  

Web Analytics is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North West with a requirement for process and methodology skills.

Process & Methodology Skills
North West
Permanent job vacancies with a requirement for process and methodology skills 6180 4891 5734
As % of all permanent IT job vacancies advertised in the North West 89.83% 88.29% 89.73%
Number of salaries quoted 5009 4133 4657
Median salary £43,500 £42,500 £40,000
Median salary % change year-on-year +2.35% +6.25%  
90% offered a salary of more than £30,000 £28,000 £27,500
10% offered a salary of more than £62,500 £60,000 £62,500
UK excluding London median salary £45,000 £45,000 £44,000
% change year-on-year - +2.27%  

Web Analytics
Job Vacancy Trend in the North West

The job posting trend of jobs advertised in the North West citing Web Analytics as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Web Analytics in the North West

Web Analytics
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics in the North West.

Salary trend for Web Analytics in the North West

Web Analytics
Salary Histogram in the North West

The salary distribution of IT jobs citing Web Analytics in the North West over the 3 months to 26 June 2017.

Salary histogram for Web Analytics in the North West

Web Analytics
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Analytics within the North West region over the 3 months to 26 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -34 12 £33,750 -15.62% 1
Lancashire - 4 £19,000 -
Web Analytics
England

For the 6 months to 26 June 2017, IT jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North West region with a requirement for Web Analytics.

1 29 (100.00%) Analytics
2 20 (68.97%) Marketing
3 13 (44.83%) User Experience
4 12 (41.38%) SQL
5 11 (37.93%) Google Analytics
6 9 (31.03%) Google
6 9 (31.03%) Business Intelligence
6 9 (31.03%) Agile Software Development
6 9 (31.03%) Analytical Skills
7 8 (27.59%) Customer Insight
8 7 (24.14%) SAS
9 6 (20.69%) E-Commerce
9 6 (20.69%) CSS
9 6 (20.69%) HTML
9 6 (20.69%) JavaScript
9 6 (20.69%) Retail
9 6 (20.69%) Data Analysis
9 6 (20.69%) SEO
9 6 (20.69%) Visualisation
9 6 (20.69%) Online Marketing
9 6 (20.69%) A/B Testing
10 5 (17.24%) Actionable Insight
10 5 (17.24%) Big Data
10 5 (17.24%) Front End Development
10 5 (17.24%) Marketing Analytics
10 5 (17.24%) Adobe Analytics
10 5 (17.24%) Tableau
10 5 (17.24%) HTML5
10 5 (17.24%) Credit Risk
10 5 (17.24%) jQuery

Web Analytics
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (24.14%) SAS
Applications
1 4 (13.79%) Adobe Creative Suite
2 3 (10.34%) Adobe Illustrator
2 3 (10.34%) Photoshop
3 1 (3.45%) Microsoft Office
3 1 (3.45%) OmniGraffle
3 1 (3.45%) SPSS
Business Applications
1 4 (13.79%) FastStats
Cloud Services
1 11 (37.93%) Google Analytics
2 5 (17.24%) Adobe Analytics
3 1 (3.45%) Google Tag Manager
Database & Business Intelligence
1 5 (17.24%) Big Data
2 4 (13.79%) Power BI
2 4 (13.79%) SQL Server
Development Applications
1 1 (3.45%) Axure RP
1 1 (3.45%) Balsamiq Mockups
General
1 20 (68.97%) Marketing
2 6 (20.69%) Retail
Job Titles
1 13 (44.83%) Analyst
2 6 (20.69%) Insight Analyst
2 6 (20.69%) Web Analyst
3 5 (17.24%) Developer
3 5 (17.24%) Front End Developer (Client-Side Developer)
3 5 (17.24%) UX Analyst
4 4 (13.79%) Customer Analyst
4 4 (13.79%) Customer Insight Analyst
4 4 (13.79%) Designer
5 3 (10.34%) Front End Web Designer
5 3 (10.34%) Front End Web Developer (Client-Side Developer)
5 3 (10.34%) Head of Analytics
5 3 (10.34%) Head of Data Analytics
5 3 (10.34%) Web Designer
5 3 (10.34%) Web Developer
6 2 (6.90%) HTML CSS Developer
6 2 (6.90%) HTML Developer
6 2 (6.90%) Solutions Architect
6 2 (6.90%) SQL Analyst
6 2 (6.90%) Technologist
Libraries, Frameworks & Software Standards
1 6 (20.69%) CSS
1 6 (20.69%) HTML
2 5 (17.24%) HTML5
2 5 (17.24%) jQuery
3 3 (10.34%) CSS3
3 3 (10.34%) JSON
4 2 (6.90%) .NET
Miscellaneous
1 13 (44.83%) User Experience
2 9 (31.03%) Analytical Skills
3 5 (17.24%) Credit Risk
4 3 (10.34%) Computer Science
5 2 (6.90%) Algorithms
5 2 (6.90%) Enterprise Software
6 1 (3.45%) Blog
6 1 (3.45%) Fintech
6 1 (3.45%) iPad
6 1 (3.45%) Social Media
Processes & Methodologies
1 29 (100.00%) Analytics
2 9 (31.03%) Agile Software Development
2 9 (31.03%) Business Intelligence
3 8 (27.59%) Customer Insight
4 6 (20.69%) A/B Testing
4 6 (20.69%) Data Analysis
4 6 (20.69%) E-Commerce
4 6 (20.69%) Online Marketing
4 6 (20.69%) SEO
4 6 (20.69%) Visualisation
5 5 (17.24%) Actionable Insight
5 5 (17.24%) Direct Marketing
5 5 (17.24%) Front End Development
5 5 (17.24%) Marketing Analytics
5 5 (17.24%) Web Development
6 4 (13.79%) CHAID
6 4 (13.79%) CRM
6 4 (13.79%) Customer Analysis
6 4 (13.79%) Logistic Regression
7 3 (10.34%) Waterfall
Programming Languages
1 12 (41.38%) SQL
2 6 (20.69%) JavaScript
3 4 (13.79%) R
4 3 (10.34%) Python
5 2 (6.90%) C#
5 2 (6.90%) Clojure
5 2 (6.90%) Java
5 2 (6.90%) Ruby
5 2 (6.90%) Scala
Qualifications
1 2 (6.90%) Degree
2 1 (3.45%) Master's Degree
2 1 (3.45%) Numerate Degree
2 1 (3.45%) PhD
Quality Assurance & Compliance
1 2 (6.90%) SLA
2 1 (3.45%) Data Quality
Vendors
1 9 (31.03%) Google
2 5 (17.24%) Tableau
3 4 (13.79%) Adobe
3 4 (13.79%) Microsoft
Manchester
Churchill Frank
Salary: £40000 - £45000 per annum + Lifestyle
Posted: 25 days ago