Period
to 23 November 2017

The following table provides summary statistics for permanent job vacancies advertised in the North West with a requirement for Web Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Web Analytics over the 6 months to 23 November 2017 with a comparison to the same period in the previous 2 years.

Web Analytics
England > North West
6 months to
23 Nov 2017
Same period 2016 Same period 2015
Rank 356 299 293
Rank change year-on-year -57 -6 -19
Permanent jobs citing Web Analytics 18 59 59
As % of all permanent IT jobs advertised in the North West 0.14% 0.47% 0.46%
As % of the Processes & Methodologies category 0.15% 0.53% 0.51%
Number of salaries quoted 14 56 50
North West median annual salary £41,750 £37,500 £37,500
Median salary % change year-on-year +11.33% - +13.64%
10th Percentile £20,450 £30,250 £26,250
90th Percentile £69,375 £52,500 £47,750
England median annual salary £42,500 £47,500 £45,000
% change year-on-year -10.53% +5.56% +5.88%

Web Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North West with a requirement for process or methodology skills.

All Process and Methodology Skills
North West
Permanent vacancies with a requirement for process or methodology skills 11909 11223 11591
As % of all permanent IT jobs advertised in the North West 89.90% 89.76% 89.42%
Number of salaries quoted 9463 9353 9582
North West median annual salary £42,500 £40,000 £40,000
Median salary % change year-on-year +6.25% - +1.27%
10th Percentile £26,250 £26,250 £24,750
90th Percentile £65,000 £62,500 £60,000
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

Web Analytics
Job Vacancy Trend in the North West

Job postings citing Web Analytics as a percentage of all IT jobs advertised in the North West.

Job vacancy trend for Web Analytics in the North West

Web Analytics
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics in the North West.

Salary trend for Web Analytics in the North West

Web Analytics
Salary Histogram in the North West

The salary distribution of IT jobs citing Web Analytics in the North West over the 6 months to 23 November 2017.

Salary histogram for Web Analytics in the North West

Web Analytics
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Analytics within the North West region over the 6 months to 23 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Lancashire +12 8 £60,000 +110.53%
Manchester -50 4 £46,250 +23.33% 2
Cumbria - 3 £40,036 - 2
Cheshire -32 2 £52,500 +72.13% 1
Merseyside +14 1 £25,000 -16.67%
Web Analytics
England

For the 6 months to 23 November 2017, IT jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North West region with a requirement for Web Analytics.

1 18 (100.00%) Analytics
2 14 (77.78%) Marketing
3 8 (44.44%) SEO
4 6 (33.33%) E-Commerce
4 6 (33.33%) Google
4 6 (33.33%) User Experience
5 5 (27.78%) Google Analytics
5 5 (27.78%) Retail
5 5 (27.78%) Digital Marketing
6 4 (22.22%) Adobe
6 4 (22.22%) HTML
6 4 (22.22%) SQL
6 4 (22.22%) CSS
6 4 (22.22%) Social Media
6 4 (22.22%) Analytical Skills
7 3 (16.67%) Adobe Creative Suite
7 3 (16.67%) Campaign Management
7 3 (16.67%) Waterfall
7 3 (16.67%) CSS3
7 3 (16.67%) HTML5
7 3 (16.67%) Front End Development
7 3 (16.67%) Cross-Browser Compatibility
7 3 (16.67%) Stakeholder Management
7 3 (16.67%) Adobe Illustrator
7 3 (16.67%) Finance
7 3 (16.67%) Agile Software Development
7 3 (16.67%) Photoshop
7 3 (16.67%) C
7 3 (16.67%) JavaScript
7 3 (16.67%) Data Mining

Web Analytics
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (5.56%) SAS
Applications
1 3 (16.67%) Adobe Creative Suite
1 3 (16.67%) Adobe Illustrator
1 3 (16.67%) Photoshop
2 1 (5.56%) Microsoft Office
Cloud Services
1 5 (27.78%) Google Analytics
2 1 (5.56%) Adobe Analytics
2 1 (5.56%) Amazon AWS
2 1 (5.56%) Google Tag Manager
2 1 (5.56%) SaaS
Communications & Networking
1 1 (5.56%) Internet
Database & Business Intelligence
1 3 (16.67%) Data Mining
2 1 (5.56%) Power BI
2 1 (5.56%) SQL Server
General
1 14 (77.78%) Marketing
2 5 (27.78%) Retail
3 3 (16.67%) Finance
4 1 (5.56%) Automotive
4 1 (5.56%) Electronics
Job Titles
1 4 (22.22%) Analyst
2 3 (16.67%) Database Manager
2 3 (16.67%) Database Marketing Manager
2 3 (16.67%) Designer
2 3 (16.67%) Developer
2 3 (16.67%) Front End Developer (Client-Side Developer)
2 3 (16.67%) Front End Web Designer
2 3 (16.67%) Front End Web Developer (Client-Side Developer)
2 3 (16.67%) Marketing Database Manager
2 3 (16.67%) Marketing Manager
2 3 (16.67%) Web Designer
2 3 (16.67%) Web Developer
3 2 (11.11%) Copywriter
3 2 (11.11%) Market Analyst
3 2 (11.11%) Online Copywriter
3 2 (11.11%) SEO Copywriter
4 1 (5.56%) Business Manager
4 1 (5.56%) Performance Analyst
4 1 (5.56%) Web Analyst
4 1 (5.56%) Web Manager
Libraries, Frameworks & Software Standards
1 4 (22.22%) CSS
1 4 (22.22%) HTML
2 3 (16.67%) CSS3
2 3 (16.67%) HTML5
2 3 (16.67%) jQuery
2 3 (16.67%) JSON
3 1 (5.56%) Apache Flex
Miscellaneous
1 6 (33.33%) User Experience
2 4 (22.22%) Analytical Skills
2 4 (22.22%) Social Media
3 2 (11.11%) Blog
3 2 (11.11%) iPad
Processes & Methodologies
1 18 (100.00%) Analytics
2 8 (44.44%) SEO
3 6 (33.33%) E-Commerce
4 5 (27.78%) Digital Marketing
5 3 (16.67%) Agile Software Development
5 3 (16.67%) Campaign Management
5 3 (16.67%) Cross-Browser Compatibility
5 3 (16.67%) Database Marketing
5 3 (16.67%) Direct Marketing
5 3 (16.67%) Front End Development
5 3 (16.67%) Stakeholder Management
5 3 (16.67%) Waterfall
5 3 (16.67%) Web Development
6 2 (11.11%) Coaching
6 2 (11.11%) Customer Insight
6 2 (11.11%) Online Marketing
6 2 (11.11%) Pay per click
6 2 (11.11%) People Management
6 2 (11.11%) Risk Assessment
6 2 (11.11%) Visualisation
Programming Languages
1 4 (22.22%) SQL
2 3 (16.67%) C
2 3 (16.67%) JavaScript
3 1 (5.56%) Java
3 1 (5.56%) R
Qualifications
1 2 (11.11%) Degree
1 2 (11.11%) SC Cleared
1 2 (11.11%) Security Cleared
Quality Assurance & Compliance
1 3 (16.67%) QA
Vendors
1 6 (33.33%) Google
2 4 (22.22%) Adobe
3 1 (5.56%) Hootsuite
3 1 (5.56%) hybris
3 1 (5.56%) IBM
3 1 (5.56%) Microsoft
3 1 (5.56%) PayPal
3 1 (5.56%) Tableau
3 1 (5.56%) Twitter