The following table provides summary statistics for permanent job vacancies advertised in the North West with a requirement for Web Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Web Analytics over the 3 months to 28 March 2017 with a comparison to the same period in the previous 2 years.

Web Analytics
England / North West
3 months to
28 Mar 2017
Same period 2016 Same period 2015
Rank 235 228 245
Rank change year-on-year -7 +17  
Permanent jobs citing Web Analytics 14 9 9
As % of all permanent IT jobs advertised in the North West 0.23% 0.16% 0.13%
As % of the Processes & Methodologies category 0.25% 0.18% 0.15%
Number of salaries quoted 13 9 6
Median salary £37,500 £50,000 £60,000
Median salary % change year-on-year -25.00% -16.66%  
90% offered a salary of more than £32,500 £45,500 £23,750
10% offered a salary of more than £82,600 £80,000 £100,000
UK excluding London median salary £40,000 £40,000 £41,000
% change year-on-year - -2.43%  

Web Analytics is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North West with a requirement for process and methodology skills.

Process & Methodology Skills
North West
Permanent job vacancies with a requirement for process and methodology skills 5537 5051 5904
As % of all permanent IT job vacancies advertised in the North West 90.40% 87.90% 88.52%
Number of salaries quoted 4612 4201 4753
Median salary £42,500 £42,500 £40,000
Median salary % change year-on-year - +6.25%  
90% offered a salary of more than £30,000 £28,000 £27,500
10% offered a salary of more than £60,000 £57,500 £60,000
UK excluding London median salary £45,000 £45,000 £43,000
% change year-on-year - +4.65%  

Web Analytics
Job Vacancy Trend in the North West

The job posting trend of jobs advertised in the North West citing Web Analytics as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Web Analytics in the North West

Web Analytics
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics in the North West.

Salary trend for Web Analytics in the North West

Web Analytics
Salary Histogram in the North West

The salary distribution of IT jobs citing Web Analytics in the North West over the 3 months to 28 March 2017.

Salary histogram for Web Analytics in the North West

Web Analytics
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Analytics within the North West region over the 3 months to 28 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -23 9 £35,000 -30.00% 7
Merseyside - 2 £85,000 -
Web Analytics
England

Web Analytics
Top 30 Co-occurring IT Skills in the North West

For the 6 months to 28 March 2017, IT jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North West region with a requirement for Web Analytics.

1 46 (100.00%) Analytics
2 22 (47.83%) Marketing
3 20 (43.48%) JavaScript
3 20 (43.48%) CSS
3 20 (43.48%) HTML
4 19 (41.30%) User Experience
5 16 (34.78%) Big Data
5 16 (34.78%) Business Intelligence
5 16 (34.78%) Credit Risk
6 15 (32.61%) Wireframes
7 13 (28.26%) Prototyping
7 13 (28.26%) Information Architecture
7 13 (28.26%) Google
8 12 (26.09%) QA
8 12 (26.09%) User Acceptance Testing
8 12 (26.09%) Flash
8 12 (26.09%) User Stories
8 12 (26.09%) Feasibility Study
9 11 (23.91%) SAS
10 9 (19.57%) E-Commerce
10 9 (19.57%) Fintech
11 8 (17.39%) Video on Demand
11 8 (17.39%) SQL
12 7 (15.22%) Retail
13 6 (13.04%) Google Analytics
13 6 (13.04%) jQuery
13 6 (13.04%) HTML5
13 6 (13.04%) Content Management
13 6 (13.04%) Front End Development
13 6 (13.04%) A/B Testing

Web Analytics
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (23.91%) SAS
Applications
1 3 (6.52%) SPSS
2 2 (4.35%) MS Office
3 1 (2.17%) Adobe Creative Suite
3 1 (2.17%) MS Excel
3 1 (2.17%) OmniGraffle
Cloud Services
1 6 (13.04%) Google Analytics
2 4 (8.70%) Adobe Analytics
3 2 (4.35%) Google Tag Manager
4 1 (2.17%) AdWords
Communications & Networking
1 3 (6.52%) Broadband
Database & Business Intelligence
1 16 (34.78%) Big Data
2 1 (2.17%) Sisense
Development Applications
1 1 (2.17%) Axure RP
1 1 (2.17%) Balsamiq Mockups
General
1 22 (47.83%) Marketing
2 7 (15.22%) Retail
3 3 (6.52%) Telecoms
Job Titles
1 15 (32.61%) Analyst
2 13 (28.26%) Designer
2 13 (28.26%) UX Designer
3 6 (13.04%) Developer
3 6 (13.04%) Front End Developer (Client-Side Developer)
3 6 (13.04%) HTML CSS Developer
3 6 (13.04%) HTML Developer
3 6 (13.04%) JavaScript Developer
3 6 (13.04%) Web Analyst
4 5 (10.87%) Architect
5 4 (8.70%) Insight Analyst
5 4 (8.70%) Portfolio Analyst
5 4 (8.70%) Risk Analyst
5 4 (8.70%) SAS Analyst
5 4 (8.70%) SAS Risk Analyst
5 4 (8.70%) SQL Analyst
5 4 (8.70%) Strategy Analyst
5 4 (8.70%) UX Analyst
6 3 (6.52%) Data Architect
6 3 (6.52%) Data Scientist
Libraries, Frameworks & Software Standards
1 20 (43.48%) CSS
1 20 (43.48%) HTML
2 12 (26.09%) Flash
3 6 (13.04%) HTML5
3 6 (13.04%) jQuery
4 2 (4.35%) .NET
Miscellaneous
1 19 (41.30%) User Experience
2 16 (34.78%) Credit Risk
3 9 (19.57%) Fintech
4 8 (17.39%) Video on Demand
5 4 (8.70%) Analytical Skills
6 3 (6.52%) Algorithms
7 2 (4.35%) Computer Science
7 2 (4.35%) Enterprise Software
7 2 (4.35%) iPad
Processes & Methodologies
1 46 (100.00%) Analytics
2 16 (34.78%) Business Intelligence
3 15 (32.61%) Wireframes
4 13 (28.26%) Information Architecture
4 13 (28.26%) Prototyping
5 12 (26.09%) Feasibility Study
5 12 (26.09%) User Acceptance Testing
5 12 (26.09%) User Stories
6 9 (19.57%) E-Commerce
7 6 (13.04%) A/B Testing
7 6 (13.04%) Content Management
7 6 (13.04%) Front End Development
8 5 (10.87%) Agile Software Development
8 5 (10.87%) Data Analysis
9 4 (8.70%) Marketing Analytics
9 4 (8.70%) Mathematics
9 4 (8.70%) Online Marketing
9 4 (8.70%) SEO
10 3 (6.52%) Customer Segmentation
10 3 (6.52%) Machine Learning
Programming Languages
1 20 (43.48%) JavaScript
2 8 (17.39%) SQL
3 5 (10.87%) Python
4 2 (4.35%) C#
4 2 (4.35%) Clojure
4 2 (4.35%) Java
4 2 (4.35%) Ruby
4 2 (4.35%) Scala
Qualifications
1 3 (6.52%) Degree
2 2 (4.35%) PhD
Quality Assurance & Compliance
1 12 (26.09%) QA
2 2 (4.35%) SLA
Vendors
1 13 (28.26%) Google
2 1 (2.17%) Adobe
2 1 (2.17%) Tableau
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