Period
to 25 September 2018

The following table provides summary statistics for permanent job vacancies advertised in the North West with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 25 September 2018 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
England > North West
6 months to
25 Sep 2018
Same period 2017 Same period 2016
Rank 301 318 244
Rank change year-on-year +17 -74 +26
Permanent jobs citing Google Analytics 55 45 104
As % of all permanent IT jobs advertised in the North West 0.46% 0.34% 0.88%
As % of the Cloud Services category 2.07% 2.03% 8.46%
Number of salaries quoted 53 45 98
North West median annual salary £42,500 £35,000 £32,500
Median salary % change year-on-year +21.43% +7.69% +18.18%
10th Percentile £24,250 £26,000 £23,500
90th Percentile £71,800 £60,000 £43,625
England median annual salary £40,000 £40,000 £37,500
% change year-on-year - +6.67% -

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North West with a requirement for cloud computing skills.

All Cloud Skills
North West
Permanent vacancies with a requirement for cloud computing skills 2,654 2,218 1,230
As % of all permanent IT jobs advertised in the North West 22.18% 16.95% 10.41%
Number of salaries quoted 2,213 1,873 1,031
North West median annual salary £45,000 £40,000 £40,000
Median salary % change year-on-year +12.50% - -
10th Percentile £25,500 £24,000 £22,750
90th Percentile £72,500 £67,500 £65,000
England median annual salary £55,000 £52,500 £50,500
% change year-on-year +4.76% +3.96% +6.32%

Google Analytics
Job Vacancy Trend in the North West

Job postings citing Google Analytics as a percentage of all IT jobs advertised in the North West.

Job vacancy trend for Google Analytics in the North West

Google Analytics
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in the North West.

Salary trend for Google Analytics in the North West

Google Analytics
Salary Histogram in the North West

The salary distribution of IT jobs citing Google Analytics in the North West over the 6 months to 25 September 2018.

Salary histogram for Google Analytics in the North West

Google Analytics
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the North West region over the 6 months to 25 September 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +15 40 £45,000 +12.50% 13
Lancashire +13 6 £38,750 +98.72%
Merseyside +14 5 £22,500 -34.31%
Cheshire +12 4 £36,250 -3.33% 1
Google Analytics
England

For the 6 months to 25 September 2018, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the North West region with a requirement for Google Analytics.

1 55 (100.00%) Analytics
2 52 (94.55%) Google
3 24 (43.64%) SQL
4 22 (40.00%) Marketing
5 15 (27.27%) Microsoft Excel
6 14 (25.45%) E-Commerce
6 14 (25.45%) HTML
7 12 (21.82%) Digital Marketing
7 12 (21.82%) User Experience
7 12 (21.82%) Analytical Skills
8 11 (20.00%) SQL Server
8 11 (20.00%) Finance
9 10 (18.18%) SEO
9 10 (18.18%) C#
9 10 (18.18%) .NET
9 10 (18.18%) ETL
9 10 (18.18%) Actionable Insight
10 9 (16.36%) Customer Insight
10 9 (16.36%) AdWords
10 9 (16.36%) Web Analytics
10 9 (16.36%) SQL Server Reporting Services
11 8 (14.55%) ASP.NET
11 8 (14.55%) CSS
11 8 (14.55%) Machine Learning
12 7 (12.73%) Business Intelligence
12 7 (12.73%) CRM
12 7 (12.73%) Adobe
13 6 (10.91%) Data Warehouse
13 6 (10.91%) Microsoft
13 6 (10.91%) CMS

Google Analytics
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (10.91%) CMS
1 6 (10.91%) IIS
2 5 (9.09%) Sitefinity
3 3 (5.45%) SAS
4 2 (3.64%) Apache Spark
4 2 (3.64%) Drupal
4 2 (3.64%) WordPress
5 1 (1.82%) Jupyter
5 1 (1.82%) Marvel
Applications
1 15 (27.27%) Microsoft Excel
2 3 (5.45%) Photoshop
3 2 (3.64%) Adobe Illustrator
4 1 (1.82%) Flinto
4 1 (1.82%) Microsoft Office
4 1 (1.82%) Microsoft PowerPoint
Business Applications
1 1 (1.82%) Sage 200
Cloud Services
1 9 (16.36%) AdWords
2 4 (7.27%) Adobe Analytics
3 3 (5.45%) Amazon AWS
3 3 (5.45%) Google Cloud Platform
4 2 (3.64%) Google Tag Manager
4 2 (3.64%) Microsoft Azure
4 2 (3.64%) SaaS
5 1 (1.82%) Cloud Computing
Communications & Networking
1 2 (3.64%) Internet
2 1 (1.82%) SAN
2 1 (1.82%) SMS
Database & Business Intelligence
1 11 (20.00%) SQL Server
2 9 (16.36%) SQL Server Reporting Services
3 6 (10.91%) Data Warehouse
4 5 (9.09%) SQL Server Integration Services
5 4 (7.27%) Power BI
5 4 (7.27%) SQL Server Analysis Services
6 3 (5.45%) Big Data
6 3 (5.45%) BigQuery
6 3 (5.45%) Biml
6 3 (5.45%) Mixpanel
6 3 (5.45%) MySQL
7 2 (3.64%) Data Mart
7 2 (3.64%) Data Mining
7 2 (3.64%) Microsoft Analysis Services
8 1 (1.82%) Amazon Redshift
8 1 (1.82%) Pentaho
8 1 (1.82%) Qlik Sense
8 1 (1.82%) QlikView
8 1 (1.82%) SAS Enterprise Guide
8 1 (1.82%) SQL Server 2012
Development Applications
1 3 (5.45%) Visual Studio
2 1 (1.82%) Balsamiq Mockups
2 1 (1.82%) CA Release Automation
General
1 22 (40.00%) Marketing
2 11 (20.00%) Finance
3 6 (10.91%) Retail
4 3 (5.45%) Multimedia
5 2 (3.64%) Games
6 1 (1.82%) Law
Job Titles
1 16 (29.09%) Developer
2 7 (12.73%) Insight Manager
3 6 (10.91%) Analytics Manager
3 6 (10.91%) Product Manager
4 5 (9.09%) Analyst
4 5 (9.09%) Business Intelligence Developer
4 5 (9.09%) Head of Development
4 5 (9.09%) Head of Digital
5 4 (7.27%) Digital Executive
5 4 (7.27%) Digital Marketing Executive
5 4 (7.27%) Marketing Executive
5 4 (7.27%) Senior Analyst
5 4 (7.27%) Senior Web Analyst
5 4 (7.27%) SQL Developer
5 4 (7.27%) Web Analyst
6 3 (5.45%) Business Developer
6 3 (5.45%) Data Manager
6 3 (5.45%) SQL BI Developer
7 2 (3.64%) E-Commerce Product Manager
7 2 (3.64%) Front End Developer (Client-Side Developer)
Libraries, Frameworks & Software Standards
1 14 (25.45%) HTML
2 10 (18.18%) .NET
3 8 (14.55%) ASP.NET
3 8 (14.55%) CSS
4 6 (10.91%) XML
5 4 (7.27%) HTML5
6 3 (5.45%) Spring
6 3 (5.45%) XHTML
7 2 (3.64%) MDX
8 1 (1.82%) .NET Framework
8 1 (1.82%) ASP.NET Web Forms
8 1 (1.82%) CSS3
8 1 (1.82%) D3.js
8 1 (1.82%) jQuery
8 1 (1.82%) React
8 1 (1.82%) RESTful
8 1 (1.82%) TensorFlow
8 1 (1.82%) Web Services
Miscellaneous
1 12 (21.82%) Analytical Skills
1 12 (21.82%) User Experience
2 4 (7.27%) Social Media
3 3 (5.45%) Social Network
4 1 (1.82%) Algorithms
4 1 (1.82%) Analytical Mindset
4 1 (1.82%) Greenfield Project
4 1 (1.82%) Linux Command Line
4 1 (1.82%) Management Information System
Operating Systems
1 2 (3.64%) Linux
Processes & Methodologies
1 55 (100.00%) Analytics
2 14 (25.45%) E-Commerce
3 12 (21.82%) Digital Marketing
4 10 (18.18%) Actionable Insight
4 10 (18.18%) ETL
4 10 (18.18%) SEO
5 9 (16.36%) Customer Insight
5 9 (16.36%) Web Analytics
6 8 (14.55%) Machine Learning
7 7 (12.73%) Business Intelligence
7 7 (12.73%) CRM
8 6 (10.91%) Agile Software Development
8 6 (10.91%) Continuous Delivery
8 6 (10.91%) Data Visualisation
8 6 (10.91%) Visualisation
9 5 (9.09%) Conversion Rate Optimisation
9 5 (9.09%) Marketing Strategy
9 5 (9.09%) Personalization
10 4 (7.27%) Mentoring
10 4 (7.27%) SDLC
Programming Languages
1 24 (43.64%) SQL
2 10 (18.18%) C#
3 4 (7.27%) JavaScript
3 4 (7.27%) Python
4 3 (5.45%) R
4 3 (5.45%) T-SQL
5 2 (3.64%) Data Analysis Expressions (DAX)
5 2 (3.64%) Java
5 2 (3.64%) PHP
6 1 (1.82%) ES6
6 1 (1.82%) PHP 7
Qualifications
1 2 (3.64%) Degree
1 2 (3.64%) PhD
Quality Assurance & Compliance
1 3 (5.45%) SLA
2 1 (1.82%) Actionable Recommendations
2 1 (1.82%) QA
Systems Management
1 2 (3.64%) Systems Management Server (SMS)
Vendors
1 52 (94.55%) Google
2 7 (12.73%) Adobe
3 6 (10.91%) Microsoft
4 5 (9.09%) Tealeaf
5 4 (7.27%) Facebook
5 4 (7.27%) Hotjar
6 2 (3.64%) Crazy Egg
6 2 (3.64%) Tableau
6 2 (3.64%) Tealium
7 1 (1.82%) Cognos
7 1 (1.82%) Sage
7 1 (1.82%) Salesforce Marketing Cloud
7 1 (1.82%) Salesforce.com
7 1 (1.82%) Twitter