Period
to 22 October 2017

The following table provides summary statistics for permanent job vacancies advertised in the North West with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 22 October 2017 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
England > North West
6 months to
22 Oct 2017
Same period 2016 Same period 2015
Rank 319 266 270
Rank change year-on-year -53 +4 -49
Permanent jobs citing Google Analytics 49 98 100
As % of all permanent IT jobs advertised in the North West 0.38% 0.81% 0.76%
As % of the Cloud Services category 2.22% 7.63% 9.58%
Number of salaries quoted 51 94 70
North West median annual salary £35,000 £32,500 £29,000
Median salary % change year-on-year +7.69% +12.07% +5.45%
10th Percentile £25,000 £23,725 £20,950
90th Percentile £60,000 £45,125 £45,125
England median annual salary £40,000 £37,500 £37,500
% change year-on-year +6.67% - +7.14%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North West with a requirement for cloud computing skills.

All Cloud Skills
North West
Permanent vacancies with a requirement for cloud computing skills 2203 1285 1044
As % of all permanent IT jobs advertised in the North West 17.26% 10.59% 7.97%
Number of salaries quoted 1853 1087 887
North West median annual salary £41,000 £40,000 £40,000
Median salary % change year-on-year +2.50% - -
10th Percentile £23,750 £22,500 £25,000
90th Percentile £67,500 £65,000 £60,000
England median annual salary £52,500 £51,000 £47,500
% change year-on-year +2.94% +7.37% -

Google Analytics
Job Vacancy Trend in the North West

Job postings citing Google Analytics as a percentage of all IT jobs advertised in the North West.

Job vacancy trend for Google Analytics in the North West

Google Analytics
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in the North West.

Salary trend for Google Analytics in the North West

Google Analytics
Salary Histogram in the North West

The salary distribution of IT jobs citing Google Analytics in the North West over the 6 months to 22 October 2017.

Salary histogram for Google Analytics in the North West

Google Analytics
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the North West region over the 6 months to 22 October 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -55 33 £37,500 +25.00% 8
Cheshire -29 7 £37,500 +7.14% 2
Merseyside +8 6 £34,250 +5.38%
Lancashire +4 3 £25,000 -9.09% 3
Google Analytics
England

For the 6 months to 22 October 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North West region with a requirement for Google Analytics.

1 49 (100.00%) Analytics
2 45 (91.84%) Google
3 33 (67.35%) Marketing
4 28 (57.14%) SEO
5 22 (44.90%) Pay per click
5 22 (44.90%) Digital Marketing
5 22 (44.90%) User Experience
6 21 (42.86%) Analytical Skills
7 14 (28.57%) HTML
7 14 (28.57%) CSS
8 13 (26.53%) Degree
8 13 (26.53%) Social Media
9 11 (22.45%) Microsoft
10 10 (20.41%) E-Commerce
10 10 (20.41%) Microsoft Excel
10 10 (20.41%) JavaScript
10 10 (20.41%) Web Development
11 9 (18.37%) Link Building
11 9 (18.37%) Hitwise
11 9 (18.37%) SQL
11 9 (18.37%) Web Analytics
11 9 (18.37%) AdWords
12 8 (16.33%) Prototyping
12 8 (16.33%) Wireframes
12 8 (16.33%) Data Analysis
12 8 (16.33%) Digital Media
13 7 (14.29%) Marketing Strategy
13 7 (14.29%) Adobe
14 6 (12.24%) Competitor Analysis
14 6 (12.24%) Advertising

Google Analytics
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (8.16%) CMS
1 4 (8.16%) SAS
1 4 (8.16%) WordPress
2 3 (6.12%) Drupal
2 3 (6.12%) Joomla!
Applications
1 10 (20.41%) Microsoft Excel
2 5 (10.20%) InVision
3 3 (6.12%) Adobe Creative Suite
3 3 (6.12%) Adobe Illustrator
3 3 (6.12%) Microsoft Office
3 3 (6.12%) Microsoft PowerPoint
4 2 (4.08%) Spreadsheet
4 2 (4.08%) UXPin
5 1 (2.04%) InDesign
5 1 (2.04%) Photoshop
Business Applications
1 2 (4.08%) Eloqua
2 1 (2.04%) Magento
Cloud Services
1 9 (18.37%) AdWords
2 2 (4.08%) Adobe Analytics
2 2 (4.08%) Adobe Creative Cloud
3 1 (2.04%) Google Cloud Platform
3 1 (2.04%) Google Tag Manager
Communications & Networking
1 1 (2.04%) FTP
Database & Business Intelligence
1 5 (10.20%) SQL Server
2 4 (8.16%) Power BI
3 2 (4.08%) MySQL
4 1 (2.04%) BigQuery
4 1 (2.04%) Data Mining
4 1 (2.04%) SQL Server Analysis Services
4 1 (2.04%) SQL Server Integration Services
4 1 (2.04%) SQL Server Reporting Services
Development Applications
1 5 (10.20%) Axure RP
2 1 (2.04%) Dreamweaver
General
1 33 (67.35%) Marketing
2 6 (12.24%) Advertising
3 4 (8.16%) Brand Awareness
4 2 (4.08%) Multimedia
5 1 (2.04%) Electronics
5 1 (2.04%) Finance
5 1 (2.04%) Games
5 1 (2.04%) Retail
Job Titles
1 8 (16.33%) Analyst
2 6 (12.24%) Designer
2 6 (12.24%) SEO Manager
3 5 (10.20%) SEO Executive
3 5 (10.20%) UX Designer
4 4 (8.16%) PPC Manager
4 4 (8.16%) Senior Designer
4 4 (8.16%) SEO Specialist
5 3 (6.12%) Developer
5 3 (6.12%) Head of Analytics
5 3 (6.12%) Head of Data Analytics
5 3 (6.12%) Head of User Experience
5 3 (6.12%) Marketing Executive
5 3 (6.12%) Senior UX Designer
5 3 (6.12%) Technical Specialist
5 3 (6.12%) Web Analyst
6 2 (4.08%) Lead Developer
6 2 (4.08%) Marketing Analyst
6 2 (4.08%) PHP Developer
6 2 (4.08%) Team Leader
Libraries, Frameworks & Software Standards
1 14 (28.57%) CSS
1 14 (28.57%) HTML
2 5 (10.20%) CSS3
3 4 (8.16%) HTML5
3 4 (8.16%) jQuery
4 2 (4.08%) .NET
4 2 (4.08%) ASP.NET
4 2 (4.08%) Flash
5 1 (2.04%) Ajax
5 1 (2.04%) Apache Flex
5 1 (2.04%) ASP.NET MVC
5 1 (2.04%) LAMP
5 1 (2.04%) RESTful
5 1 (2.04%) Web Services
5 1 (2.04%) XHTML
Miscellaneous
1 22 (44.90%) User Experience
2 21 (42.86%) Analytical Skills
3 13 (26.53%) Social Media
4 8 (16.33%) Digital Media
5 5 (10.20%) Animation
6 3 (6.12%) Blog
6 3 (6.12%) Mobile App
6 3 (6.12%) Video Editing
7 2 (4.08%) Algorithms
7 2 (4.08%) iPad
8 1 (2.04%) Computer Science
8 1 (2.04%) W3C
Processes & Methodologies
1 49 (100.00%) Analytics
2 28 (57.14%) SEO
3 22 (44.90%) Digital Marketing
3 22 (44.90%) Pay per click
4 10 (20.41%) E-Commerce
4 10 (20.41%) Web Development
5 9 (18.37%) Link Building
5 9 (18.37%) Web Analytics
6 8 (16.33%) Data Analysis
6 8 (16.33%) Prototyping
6 8 (16.33%) Wireframes
7 7 (14.29%) Marketing Strategy
8 6 (12.24%) Actionable Insight
8 6 (12.24%) Competitor Analysis
8 6 (12.24%) Conversion Rate Optimisation
8 6 (12.24%) Copywriting
9 5 (10.20%) A/B Testing
9 5 (10.20%) B2C
9 5 (10.20%) Customer Acquisition
9 5 (10.20%) Visualisation
Programming Languages
1 10 (20.41%) JavaScript
2 9 (18.37%) SQL
3 5 (10.20%) R
4 3 (6.12%) PHP
5 1 (2.04%) C#
5 1 (2.04%) Python
5 1 (2.04%) VBA
Qualifications
1 13 (26.53%) Degree
2 1 (2.04%) Numerate Degree
Quality Assurance & Compliance
1 1 (2.04%) Data Quality
1 1 (2.04%) SLA
Vendors
1 45 (91.84%) Google
2 11 (22.45%) Microsoft
3 9 (18.37%) Hitwise
4 7 (14.29%) Adobe
5 5 (10.20%) Tableau
6 4 (8.16%) comScore
6 4 (8.16%) DoubleClick
7 3 (6.12%) Hotjar
8 2 (4.08%) HubSpot
9 1 (2.04%) Facebook
9 1 (2.04%) Hootsuite