Period
to 20 February 2018

The following table provides summary statistics for permanent job vacancies advertised in the North West with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 20 February 2018 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
England > North West
6 months to
20 Feb 2018
Same period 2017 Same period 2016
Rank 299 300 266
Rank change year-on-year +1 -34 +16
Permanent jobs citing Google Analytics 73 53 85
As % of all permanent IT jobs advertised in the North West 0.57% 0.43% 0.71%
As % of the Cloud Services category 2.97% 3.47% 8.22%
Number of salaries quoted 65 57 81
North West median annual salary £35,000 £32,500 £30,000
Median salary % change year-on-year +7.69% +8.33% -
10th Percentile £25,000 £19,450 £21,250
90th Percentile £51,250 £40,000 £47,500
England median annual salary £37,500 £40,000 £37,500
% change year-on-year -6.25% +6.67% +2.74%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North West with a requirement for cloud computing skills.

All Cloud Skills
North West
Permanent vacancies with a requirement for cloud computing skills 2,457 1,529 1,034
As % of all permanent IT jobs advertised in the North West 19.10% 12.41% 8.66%
Number of salaries quoted 2,082 1,301 872
North West median annual salary £45,000 £42,500 £40,000
Median salary % change year-on-year +5.88% +6.25% -
10th Percentile £25,000 £22,500 £23,500
90th Percentile £68,750 £63,000 £58,750
England median annual salary £52,500 £51,500 £50,000
% change year-on-year +1.94% +3.00% +5.26%

Google Analytics
Job Vacancy Trend in the North West

Job postings citing Google Analytics as a percentage of all IT jobs advertised in the North West.

Job vacancy trend for Google Analytics in the North West

Google Analytics
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in the North West.

Salary trend for Google Analytics in the North West

Google Analytics
Salary Histogram in the North West

The salary distribution of IT jobs citing Google Analytics in the North West over the 6 months to 20 February 2018.

Salary histogram for Google Analytics in the North West

Google Analytics
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the North West region over the 6 months to 20 February 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +22 49 £35,000 +7.69% 9
Cheshire -39 16 £47,500 +30.14% 5
Lancashire +4 4 £25,000 +20.48% 2
Cumbria - 3 - -
Merseyside - 1 £25,000 - 1
Google Analytics
England

For the 6 months to 20 February 2018, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the North West region with a requirement for Google Analytics.

1 72 (98.63%) Google
1 72 (98.63%) Analytics
2 44 (60.27%) Marketing
3 31 (42.47%) SEO
4 28 (38.36%) Digital Marketing
5 25 (34.25%) Pay per click
6 20 (27.40%) Microsoft Excel
7 19 (26.03%) E-Commerce
8 16 (21.92%) Analytical Skills
9 15 (20.55%) User Experience
9 15 (20.55%) AdWords
9 15 (20.55%) Business Intelligence
9 15 (20.55%) Visualisation
10 14 (19.18%) Microsoft
11 13 (17.81%) Social Media
12 12 (16.44%) Tableau
12 12 (16.44%) Qlik Sense
12 12 (16.44%) SQL Server Reporting Services
13 11 (15.07%) QlikView
13 11 (15.07%) Adobe
13 11 (15.07%) SQL Server
13 11 (15.07%) Advertising
13 11 (15.07%) Link Building
14 10 (13.70%) Power BI
14 10 (13.70%) Retail
14 10 (13.70%) SQL
14 10 (13.70%) Degree
15 9 (12.33%) Data Analysis
15 9 (12.33%) JavaScript
15 9 (12.33%) Finance

Google Analytics
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (9.59%) CMS
2 5 (6.85%) WordPress
3 3 (4.11%) Drupal
3 3 (4.11%) Joomla!
4 2 (2.74%) Sitecore CMS
5 1 (1.37%) SharePoint
Applications
1 20 (27.40%) Microsoft Excel
2 6 (8.22%) Microsoft Office
3 5 (6.85%) Photoshop
4 4 (5.48%) Adobe Creative Suite
4 4 (5.48%) Adobe Illustrator
4 4 (5.48%) Microsoft PowerPoint
5 1 (1.37%) InDesign
5 1 (1.37%) InVision
Business Applications
1 2 (2.74%) Fredhopper
1 2 (2.74%) Sage 200
2 1 (1.37%) Dynamics NAV
2 1 (1.37%) Magento
Cloud Services
1 15 (20.55%) AdWords
2 5 (6.85%) Google Tag Manager
3 4 (5.48%) Adobe Analytics
4 3 (4.11%) Google Cloud Platform
5 2 (2.74%) CheetahMail
5 2 (2.74%) Pure360
6 1 (1.37%) Akamai
6 1 (1.37%) Office 365
Communications & Networking
1 1 (1.37%) Internet
Database & Business Intelligence
1 12 (16.44%) Qlik Sense
1 12 (16.44%) SQL Server Reporting Services
2 11 (15.07%) QlikView
2 11 (15.07%) SQL Server
3 10 (13.70%) Power BI
4 7 (9.59%) SQL Server Analysis Services
4 7 (9.59%) SQL Server Integration Services
5 6 (8.22%) Data Mining
6 5 (6.85%) Big Data
6 5 (6.85%) Data Warehouse
6 5 (6.85%) Snowflake Schema
6 5 (6.85%) SQL Server 2016
7 3 (4.11%) BigQuery
8 2 (2.74%) Data Mart
8 2 (2.74%) MySQL
Development Applications
1 2 (2.74%) CasperJS
1 2 (2.74%) Git (software)
1 2 (2.74%) Octopus Deploy
1 2 (2.74%) TeamCity
1 2 (2.74%) Visual Studio
2 1 (1.37%) Axure RP
2 1 (1.37%) Dreamweaver
2 1 (1.37%) gulp
General
1 44 (60.27%) Marketing
2 11 (15.07%) Advertising
3 10 (13.70%) Retail
4 9 (12.33%) Finance
5 4 (5.48%) Brand Awareness
6 2 (2.74%) Electronics
6 2 (2.74%) Multimedia
7 1 (1.37%) Games
7 1 (1.37%) Manufacturing
7 1 (1.37%) Telecoms
Job Titles
1 16 (21.92%) Analyst
2 12 (16.44%) Developer
2 12 (16.44%) Marketing Executive
3 9 (12.33%) Insight Analyst
4 7 (9.59%) Business Intelligence Developer
4 7 (9.59%) PPC Manager
5 6 (8.22%) Lead Developer
5 6 (8.22%) SEO Executive
5 6 (8.22%) SEO Manager
6 5 (6.85%) Analytics Manager
6 5 (6.85%) Marketing Manager
7 4 (5.48%) Business Intelligence Lead
7 4 (5.48%) Digital Executive
7 4 (5.48%) Digital Marketing Executive
8 3 (4.11%) Digital Analyst
8 3 (4.11%) Digital Marketing Manager
9 2 (2.74%) Designer
9 2 (2.74%) Front End Developer (Client-Side Developer)
9 2 (2.74%) Lead PHP Developer
9 2 (2.74%) Web Specialist
Libraries, Frameworks & Software Standards
1 8 (10.96%) CSS
1 8 (10.96%) HTML
2 6 (8.22%) jQuery
3 5 (6.85%) CSS3
3 5 (6.85%) HTML5
4 3 (4.11%) AngularJS
5 2 (2.74%) Ajax
5 2 (2.74%) Flash
5 2 (2.74%) JSON
5 2 (2.74%) KnockoutJS
5 2 (2.74%) Twitter Bootstrap
5 2 (2.74%) XML
6 1 (1.37%) Apache Flex
6 1 (1.37%) LAMP
6 1 (1.37%) LESS
6 1 (1.37%) Sass
Miscellaneous
1 16 (21.92%) Analytical Skills
2 15 (20.55%) User Experience
3 13 (17.81%) Social Media
4 8 (10.96%) Digital Media
5 3 (4.11%) Animation
5 3 (4.11%) Blog
5 3 (4.11%) Video Editing
6 2 (2.74%) Graphic Design
7 1 (1.37%) Algorithms
7 1 (1.37%) Mobile App
Operating Systems
1 1 (1.37%) Windows
Processes & Methodologies
1 72 (98.63%) Analytics
2 31 (42.47%) SEO
3 28 (38.36%) Digital Marketing
4 25 (34.25%) Pay per click
5 19 (26.03%) E-Commerce
6 15 (20.55%) Business Intelligence
6 15 (20.55%) Visualisation
7 11 (15.07%) Link Building
8 9 (12.33%) Data Analysis
9 8 (10.96%) Web Development
10 7 (9.59%) B2C
10 7 (9.59%) Content Management
10 7 (9.59%) Data Visualisation
10 7 (9.59%) ETL
10 7 (9.59%) Web Analytics
11 6 (8.22%) Copywriting
11 6 (8.22%) Customer Acquisition
11 6 (8.22%) Marketing Strategy
12 5 (6.85%) B2B
12 5 (6.85%) Data Migration
Programming Languages
1 10 (13.70%) SQL
2 9 (12.33%) JavaScript
3 5 (6.85%) PHP
3 5 (6.85%) T-SQL
4 3 (4.11%) Java
5 2 (2.74%) Python
Qualifications
1 10 (13.70%) Degree
2 1 (1.37%) CIPFA
Quality Assurance & Compliance
1 1 (1.37%) QA
System Software
1 1 (1.37%) Virtual Machines
Vendors
1 72 (98.63%) Google
2 14 (19.18%) Microsoft
3 12 (16.44%) Tableau
4 11 (15.07%) Adobe
5 9 (12.33%) Hitwise
6 7 (9.59%) Facebook
7 5 (6.85%) Salesforce.com
7 5 (6.85%) Twitter
8 4 (5.48%) comScore
8 4 (5.48%) DoubleClick
9 2 (2.74%) Sage
9 2 (2.74%) Sitecore
9 2 (2.74%) Yahoo!
10 1 (1.37%) Adyen
10 1 (1.37%) DataCash
10 1 (1.37%) Hotjar
10 1 (1.37%) SAP
10 1 (1.37%) Screaming Frog