The following table provides summary statistics for permanent job vacancies advertised in the North West with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 3 months to 28 March 2017 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
England / North West
3 months to
28 Mar 2017
Same period 2016 Same period 2015
Rank 212 209 207
Rank change year-on-year -3 -2  
Permanent jobs citing Google Analytics 37 28 47
As % of all permanent IT jobs advertised in the North West 0.60% 0.49% 0.70%
As % of the Cloud Services category 4.61% 5.04% 11.16%
Number of salaries quoted 32 28 37
Median salary £27,000 £33,750 £28,500
Median salary % change year-on-year -20.00% +18.42%  
90% offered a salary of more than £21,500 £27,500 £21,500
10% offered a salary of more than £35,000 £50,000 £37,900
UK excluding London median salary £35,000 £33,500 £29,000
% change year-on-year +4.47% +15.51%  

Google Analytics is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North West with a requirement for cloud computing skills.

Cloud Computing Skills
North West
Permanent job vacancies with a requirement for cloud computing skills 802 556 421
As % of all permanent IT job vacancies advertised in the North West 13.09% 9.68% 6.31%
Number of salaries quoted 683 451 351
Median salary £45,000 £43,000 £44,500
Median salary % change year-on-year +4.65% -3.37%  
90% offered a salary of more than £25,000 £27,000 £26,900
10% offered a salary of more than £65,000 £60,000 £60,000
UK excluding London median salary £45,000 £45,000 £45,000

Google Analytics
Job Vacancy Trend in the North West

The job posting trend of jobs advertised in the North West citing Google Analytics as a proportion of all permanent or contract IT jobs with a match in the Cloud Services category.

Job vacancy trend for Google Analytics in the North West

Google Analytics
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in the North West.

Salary trend for Google Analytics in the North West

Google Analytics
Salary Histogram in the North West

The salary distribution of IT jobs citing Google Analytics in the North West over the 3 months to 28 March 2017.

Salary histogram for Google Analytics in the North West

Google Analytics
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the North West region over the 3 months to 28 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -21 21 £32,500 -13.33% 16
Lancashire - 14 £21,500 -
Cheshire +5 2 £25,000 -9.09% 1
Google Analytics
England

Google Analytics
Top 30 Co-occurring IT Skills in the North West

For the 6 months to 28 March 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North West region with a requirement for Google Analytics.

1 58 (100.00%) Google
1 58 (100.00%) Analytics
2 39 (67.24%) Marketing
3 26 (44.83%) AdWords
4 23 (39.66%) Digital Marketing
4 23 (39.66%) SEO
5 22 (37.93%) Pay per click
6 19 (32.76%) iPad
7 17 (29.31%) Online Marketing
8 16 (27.59%) CSS
8 16 (27.59%) Marketing Strategy
9 15 (25.86%) HTML
10 13 (22.41%) SQL
11 12 (20.69%) A/B Testing
12 11 (18.97%) E-Commerce
12 11 (18.97%) Retail
12 11 (18.97%) Social Media
13 10 (17.24%) Web Development
13 10 (17.24%) SQL Server
14 9 (15.52%) JavaScript
15 8 (13.79%) Business Intelligence
15 8 (13.79%) jQuery
15 8 (13.79%) WordPress
16 7 (12.07%) HTML5
16 7 (12.07%) Agile Software Development
16 7 (12.07%) CMS
16 7 (12.07%) User Experience
17 6 (10.34%) BigQuery
17 6 (10.34%) Google Cloud Platform
17 6 (10.34%) Data Governance

Google Analytics
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (13.79%) WordPress
2 7 (12.07%) CMS
3 4 (6.90%) Drupal
3 4 (6.90%) Joomla!
4 3 (5.17%) SAS
4 3 (5.17%) Sitefinity
Applications
1 2 (3.45%) Adobe Creative Suite
1 2 (3.45%) MS Excel
1 2 (3.45%) MS PowerPoint
2 1 (1.72%) Adobe Illustrator
2 1 (1.72%) SPSS
Business Applications
1 6 (10.34%) Sage 200
2 3 (5.17%) Magento
2 3 (5.17%) OpenCart
3 1 (1.72%) WebTrends
Cloud Services
1 26 (44.83%) AdWords
2 6 (10.34%) Google Cloud Platform
3 4 (6.90%) Adobe Analytics
4 3 (5.17%) Google Tag Manager
4 3 (5.17%) MailChimp
5 1 (1.72%) Responsys
Communications & Networking
1 1 (1.72%) Internet
1 1 (1.72%) Intranet
1 1 (1.72%) SMS
Database & Business Intelligence
1 10 (17.24%) SQL Server
2 6 (10.34%) BigQuery
2 6 (10.34%) Qlik Sense
2 6 (10.34%) SQL Server Analysis Services
2 6 (10.34%) SQL Server Integration Services
2 6 (10.34%) SQL Server Reporting Services
3 5 (8.62%) QlikView
4 4 (6.90%) Power BI
5 3 (5.17%) Data Mart
6 2 (3.45%) MySQL
6 2 (3.45%) SQL Server 2012
Development Applications
1 2 (3.45%) webpack
2 1 (1.72%) Bitbucket
2 1 (1.72%) Git (software)
2 1 (1.72%) gulp
2 1 (1.72%) JIRA
2 1 (1.72%) Visual Website Optimizer
General
1 39 (67.24%) Marketing
2 11 (18.97%) Retail
3 6 (10.34%) Finance
4 1 (1.72%) Advertising
4 1 (1.72%) Games
4 1 (1.72%) Multimedia
4 1 (1.72%) Pharmaceutical
Job Titles
1 17 (29.31%) Developer
2 13 (22.41%) Analyst
2 13 (22.41%) Digital Executive
2 13 (22.41%) PPC Executive
3 12 (20.69%) Campaign Executive
4 8 (13.79%) Web Analyst
5 6 (10.34%) Business Intelligence Developer
6 5 (8.62%) SEO Manager
6 5 (8.62%) SQL BI Developer
6 5 (8.62%) SQL Developer
6 5 (8.62%) UX Analyst
7 4 (6.90%) Content Manager
7 4 (6.90%) Copywriter
7 4 (6.90%) Data Analyst
7 4 (6.90%) SEO Copywriter
7 4 (6.90%) Web Developer
8 3 (5.17%) .NET Developer
8 3 (5.17%) Insight Analyst
8 3 (5.17%) Junior
8 3 (5.17%) SEO Developer
Libraries, Frameworks & Software Standards
1 16 (27.59%) CSS
2 15 (25.86%) HTML
3 8 (13.79%) jQuery
4 7 (12.07%) HTML5
5 5 (8.62%) .NET
6 4 (6.90%) Ajax
6 4 (6.90%) CSS3
6 4 (6.90%) Web Services
7 3 (5.17%) ASP.NET
7 3 (5.17%) ASP.NET MVC
7 3 (5.17%) RESTful
7 3 (5.17%) Sass
8 2 (3.45%) Browserify
8 2 (3.45%) Twitter Bootstrap
9 1 (1.72%) D3.js
9 1 (1.72%) Flash
9 1 (1.72%) LAMP
9 1 (1.72%) REST
9 1 (1.72%) SOAP
9 1 (1.72%) SVG
Miscellaneous
1 19 (32.76%) iPad
2 11 (18.97%) Social Media
3 7 (12.07%) User Experience
4 5 (8.62%) Analytical Skills
5 4 (6.90%) Blog
5 4 (6.90%) FMCG
6 1 (1.72%) Animation
6 1 (1.72%) Computer Science
6 1 (1.72%) New Media
6 1 (1.72%) Video Editing
Operating Systems
1 2 (3.45%) Mac OS
1 2 (3.45%) Windows
Processes & Methodologies
1 58 (100.00%) Analytics
2 23 (39.66%) Digital Marketing
2 23 (39.66%) SEO
3 22 (37.93%) Pay per click
4 17 (29.31%) Online Marketing
5 16 (27.59%) Marketing Strategy
6 12 (20.69%) A/B Testing
7 11 (18.97%) E-Commerce
8 10 (17.24%) Web Development
9 8 (13.79%) Business Intelligence
10 7 (12.07%) Agile Software Development
11 6 (10.34%) Copywriting
11 6 (10.34%) Data Governance
11 6 (10.34%) ERP
11 6 (10.34%) Web Analytics
12 5 (8.62%) Marketing Analytics
13 4 (6.90%) Content Writing
13 4 (6.90%) Email Marketing
13 4 (6.90%) Link Building
13 4 (6.90%) Social Media Marketing
Programming Languages
1 13 (22.41%) SQL
2 9 (15.52%) JavaScript
3 5 (8.62%) R
4 4 (6.90%) Python
5 3 (5.17%) C#
5 3 (5.17%) PHP
Qualifications
1 3 (5.17%) Degree
2 1 (1.72%) BC Cleared
2 1 (1.72%) DBS Check
2 1 (1.72%) Security Cleared
Vendors
1 58 (100.00%) Google
2 6 (10.34%) Sage
3 4 (6.90%) Tableau
4 3 (5.17%) Facebook
4 3 (5.17%) Twitter
5 2 (3.45%) Adobe
5 2 (3.45%) Optimizely
6 1 (1.72%) Hitwise
6 1 (1.72%) Marketo
6 1 (1.72%) Microsoft
6 1 (1.72%) Yahoo!
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