The following table provides summary statistics for permanent job vacancies advertised in the North West with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 3 months to 22 June 2017 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
England / North West
3 months to
22 Jun 2017
Same period 2016 Same period 2015
Rank 243 176 205
Rank change year-on-year -67 +29  
Permanent jobs citing Google Analytics 26 52 53
As % of all permanent IT jobs advertised in the North West 0.38% 0.92% 0.83%
As % of the Cloud Services category 2.58% 9.04% 11.37%
Number of salaries quoted 23 46 31
Median salary £35,000 £35,000 £30,000
Median salary % change year-on-year - +16.66%  
90% offered a salary of more than £26,700 £24,000 £23,000
10% offered a salary of more than £80,500 £48,500 £35,000
UK excluding London median salary £32,500 £32,500 £33,000
% change year-on-year - -1.51%  

Google Analytics is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North West with a requirement for cloud computing skills.

Cloud Computing Skills
North West
Permanent job vacancies with a requirement for cloud computing skills 1007 575 466
As % of all permanent IT job vacancies advertised in the North West 14.75% 10.21% 7.30%
Number of salaries quoted 845 475 383
Median salary £42,500 £42,500 £42,500
90% offered a salary of more than £27,500 £25,000 £29,000
10% offered a salary of more than £65,000 £57,500 £62,500
UK excluding London median salary £46,000 £47,000 £45,000
% change year-on-year -2.12% +4.44%  

Google Analytics
Job Vacancy Trend in the North West

The job posting trend of jobs advertised in the North West citing Google Analytics as a proportion of all permanent or contract IT jobs with a match in the Cloud Services category.

Job vacancy trend for Google Analytics in the North West

Google Analytics
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in the North West.

Salary trend for Google Analytics in the North West

Google Analytics
Salary Histogram in the North West

The salary distribution of IT jobs citing Google Analytics in the North West over the 3 months to 22 June 2017.

Salary histogram for Google Analytics in the North West

Google Analytics
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the North West region over the 3 months to 22 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -46 22 £40,000 +14.28% 6
Merseyside 0 3 £26,500 +19.10% 1
Lancashire +4 1 £19,500 -37.60% 3
Google Analytics
England

For the 6 months to 22 June 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North West region with a requirement for Google Analytics.

1 60 (100.00%) Analytics
2 56 (93.33%) Google
3 42 (70.00%) Marketing
4 20 (33.33%) Pay per click
4 20 (33.33%) Digital Marketing
5 19 (31.67%) SQL
5 19 (31.67%) User Experience
6 18 (30.00%) AdWords
6 18 (30.00%) iPad
7 17 (28.33%) SEO
8 15 (25.00%) E-Commerce
8 15 (25.00%) A/B Testing
9 14 (23.33%) Online Marketing
10 13 (21.67%) HTML
10 13 (21.67%) CSS
11 12 (20.00%) Business Intelligence
11 12 (20.00%) Retail
11 12 (20.00%) Marketing Strategy
12 11 (18.33%) Web Analytics
12 11 (18.33%) SQL Server
12 11 (18.33%) Analytical Skills
13 10 (16.67%) Microsoft Excel
13 10 (16.67%) R
13 10 (16.67%) Social Media
14 9 (15.00%) Tableau
14 9 (15.00%) Degree
14 9 (15.00%) JavaScript
15 8 (13.33%) BigQuery
15 8 (13.33%) Google Cloud Platform
15 8 (13.33%) Power BI

Google Analytics
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (10.00%) SAS
2 4 (6.67%) WordPress
3 3 (5.00%) CMS
3 3 (5.00%) Sitefinity
Applications
1 10 (16.67%) Microsoft Excel
2 3 (5.00%) InVision
2 3 (5.00%) Spreadsheet
2 3 (5.00%) UXPin
3 2 (3.33%) Microsoft Office
4 1 (1.67%) Adobe Creative Suite
Business Applications
1 6 (10.00%) Sage 200
2 3 (5.00%) Eloqua
3 1 (1.67%) WebTrends
Cloud Services
1 18 (30.00%) AdWords
2 8 (13.33%) Google Cloud Platform
3 6 (10.00%) Adobe Analytics
4 3 (5.00%) Adobe Creative Cloud
4 3 (5.00%) MailChimp
5 1 (1.67%) Google Tag Manager
Communications & Networking
1 2 (3.33%) FTP
2 1 (1.67%) SMS
Database & Business Intelligence
1 11 (18.33%) SQL Server
2 8 (13.33%) BigQuery
2 8 (13.33%) Power BI
3 7 (11.67%) SQL Server Analysis Services
3 7 (11.67%) SQL Server Integration Services
3 7 (11.67%) SQL Server Reporting Services
4 6 (10.00%) Qlik Sense
5 5 (8.33%) QlikView
6 3 (5.00%) Data Mart
7 2 (3.33%) SQL Server 2012
Development Applications
1 3 (5.00%) Axure RP
2 2 (3.33%) webpack
3 1 (1.67%) Bitbucket
3 1 (1.67%) Git (software)
3 1 (1.67%) gulp
3 1 (1.67%) JIRA
General
1 42 (70.00%) Marketing
2 12 (20.00%) Retail
3 4 (6.67%) Finance
4 2 (3.33%) Advertising
5 1 (1.67%) Pharmaceutical
Job Titles
1 11 (18.33%) Analyst
2 10 (16.67%) PPC Executive
3 9 (15.00%) Developer
3 9 (15.00%) Digital Executive
4 8 (13.33%) Campaign Executive
5 7 (11.67%) Designer
5 7 (11.67%) UX Designer
6 6 (10.00%) Business Intelligence Developer
6 6 (10.00%) Web Analyst
7 5 (8.33%) SEO Manager
7 5 (8.33%) SQL BI Developer
7 5 (8.33%) SQL Developer
7 5 (8.33%) UX Analyst
8 4 (6.67%) Content Manager
8 4 (6.67%) Copywriter
8 4 (6.67%) SEO Copywriter
8 4 (6.67%) UI Designer
8 4 (6.67%) UI/UX Designer
9 3 (5.00%) Data Analyst
9 3 (5.00%) Senior Designer
Libraries, Frameworks & Software Standards
1 13 (21.67%) CSS
1 13 (21.67%) HTML
2 6 (10.00%) CSS3
3 4 (6.67%) .NET
4 3 (5.00%) HTML5
4 3 (5.00%) jQuery
4 3 (5.00%) Sass
5 2 (3.33%) ASP.NET
5 2 (3.33%) Browserify
5 2 (3.33%) Twitter Bootstrap
5 2 (3.33%) XHTML
6 1 (1.67%) Ajax
6 1 (1.67%) REST
6 1 (1.67%) SOAP
6 1 (1.67%) SVG
6 1 (1.67%) Web Services
Miscellaneous
1 19 (31.67%) User Experience
2 18 (30.00%) iPad
3 11 (18.33%) Analytical Skills
4 10 (16.67%) Social Media
5 4 (6.67%) Blog
5 4 (6.67%) FMCG
6 3 (5.00%) Animation
7 2 (3.33%) W3C
8 1 (1.67%) Algorithms
8 1 (1.67%) Computer Science
Operating Systems
1 2 (3.33%) Mac OS
1 2 (3.33%) Windows
Processes & Methodologies
1 60 (100.00%) Analytics
2 20 (33.33%) Digital Marketing
2 20 (33.33%) Pay per click
3 17 (28.33%) SEO
4 15 (25.00%) A/B Testing
4 15 (25.00%) E-Commerce
5 14 (23.33%) Online Marketing
6 12 (20.00%) Business Intelligence
6 12 (20.00%) Marketing Strategy
7 11 (18.33%) Web Analytics
8 7 (11.67%) Actionable Insight
8 7 (11.67%) CRM
9 6 (10.00%) Agile Software Development
9 6 (10.00%) Copywriting
9 6 (10.00%) Data Governance
9 6 (10.00%) ERP
9 6 (10.00%) Prototyping
9 6 (10.00%) Wireframes
10 5 (8.33%) Data Analysis
10 5 (8.33%) Visualisation
Programming Languages
1 19 (31.67%) SQL
2 10 (16.67%) R
3 9 (15.00%) JavaScript
4 5 (8.33%) Python
5 3 (5.00%) PHP
6 1 (1.67%) VBA
Qualifications
1 9 (15.00%) Degree
2 1 (1.67%) Numerate Degree
Quality Assurance & Compliance
1 1 (1.67%) Data Quality
1 1 (1.67%) SLA
Vendors
1 56 (93.33%) Google
2 9 (15.00%) Tableau
3 7 (11.67%) Microsoft
4 6 (10.00%) Sage
5 5 (8.33%) Adobe
6 3 (5.00%) Facebook
6 3 (5.00%) HubSpot
6 3 (5.00%) Twitter
7 2 (3.33%) Yahoo!
8 1 (1.67%) Hitwise
8 1 (1.67%) Marketo
8 1 (1.67%) Optimizely
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