Google Analytics Job Trends in the North West

Google Analytics (GA)
England > North West

The table below provides summary statistics and salary benchmarking for jobs advertised in the North West requiring Google Analytics skills. It covers permanent job vacancies from the 6 months leading up to 2 January 2026, with comparisons to the same periods in the previous two years.

6 months to
2 Jan 2026
Same period 2025 Same period 2024
Rank 163 195 155
Rank change year-on-year +32 -40 +123
Permanent jobs citing Google Analytics 17 20 33
As % of all permanent jobs in the North West 0.27% 0.39% 0.84%
As % of the Cloud Services category 0.62% 1.23% 2.16%
Number of salaries quoted 15 4 30
10th Percentile - - -
25th Percentile £24,500 £40,000 -
Median annual salary (50th Percentile) £30,000 £41,250 £23,850
Median % change year-on-year -27.27% +72.96% -13.27%
75th Percentile £37,250 £44,688 £51,797
90th Percentile £43,500 £46,375 £60,000
England median annual salary £41,032 £45,000 £44,625
% change year-on-year -8.82% +0.84% -10.75%

All Cloud Computing Skills
North West

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in the North West.

Permanent vacancies with a requirement for cloud computing skills 2,747 1,624 1,531
As % of all permanent jobs advertised in the North West 44.32% 31.40% 38.98%
Number of salaries quoted 1,001 916 1,308
10th Percentile £28,250 £32,625 £30,000
25th Percentile £38,750 £42,438 £40,000
Median annual salary (50th Percentile) £57,500 £55,000 £55,000
Median % change year-on-year +4.55% - -
75th Percentile £72,500 £71,250 £72,450
90th Percentile £85,000 £82,500 £85,000
England median annual salary £60,000 £65,000 £62,500
% change year-on-year -7.69% +4.00% -3.85%

Google Analytics
Job Vacancy Trend in the North West

Historical trend showing the proportion of permanent IT job postings citing Google Analytics relative to all permanent IT jobs advertised in the North West.

Google Analytics job vacancy trend in the North West

Google Analytics
Salary Trend in the North West

Salary distribution trend for jobs in the North West citing Google Analytics.

Salary distribution trend for jobs in the North West citing Google Analytics

Google Analytics
Salary Histogram in the North West

Salary distribution for jobs citing Google Analytics in the North West over the 6 months to 2 January 2026.

Salary histogram for Google Analytics in the North West

Google Analytics
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the North West region over the 6 months to 2 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Cheshire -4 9 £25,000 -41.18% 3
Manchester +4 4 £40,000 - 11
Merseyside - 4 £30,000 - 1
Google Analytics
England

Google Analytics
Co-Occurring Skills & Capabilities in the North West by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 4 (23.53%) CMS
2 2 (11.76%) WordPress
Applications
1 8 (47.06%) Microsoft Excel
2 1 (5.88%) Adobe Creative Suite
2 1 (5.88%) Adobe Illustrator
2 1 (5.88%) Adobe XD
2 1 (5.88%) Photoshop
Business Applications
1 7 (41.18%) Magento
2 1 (5.88%) Payment Gateway
2 1 (5.88%) Shopify
Cloud Services
1 2 (11.76%) Google Ads
2 1 (5.88%) Cloudflare
2 1 (5.88%) Google Data Studio
2 1 (5.88%) Microsoft Advertising
2 1 (5.88%) Sprout Social
Database & Business Intelligence
1 1 (5.88%) Looker
1 1 (5.88%) MySQL
Development Applications
1 1 (5.88%) Git
1 1 (5.88%) JIRA
1 1 (5.88%) Pivotal Tracker
General
1 11 (64.71%) Marketing
2 6 (35.29%) Finance
3 4 (23.53%) Social Skills
4 3 (17.65%) Analytical Skills
5 2 (11.76%) Retail
6 1 (5.88%) Advertising
6 1 (5.88%) Presentation Skills
Job Titles
1 7 (41.18%) E-Commerce Specialist
2 2 (11.76%) Marketing Manager
2 2 (11.76%) SEO Specialist
3 1 (5.88%) Account Manager
3 1 (5.88%) Developer
3 1 (5.88%) Digital Account Manager
3 1 (5.88%) Digital Marketing Manager
3 1 (5.88%) E-Commerce Manager
3 1 (5.88%) HTML Developer
3 1 (5.88%) JavaScript Developer
3 1 (5.88%) MySQL Developer
3 1 (5.88%) PHP Developer
3 1 (5.88%) PHP MySQL Developer
3 1 (5.88%) PHP Web Developer
3 1 (5.88%) Product Manager
3 1 (5.88%) Product Owner
3 1 (5.88%) SEO Manager
3 1 (5.88%) Social Media Manager
3 1 (5.88%) Web Developer
3 1 (5.88%) WordPress Developer
Libraries, Frameworks & Software Standards
1 2 (11.76%) CSS
1 2 (11.76%) HTML
2 1 (5.88%) Next.js
Miscellaneous
1 9 (52.94%) Social Media
2 6 (35.29%) Driving Licence
3 2 (11.76%) Analytical Mindset
3 2 (11.76%) Product Ownership
4 1 (5.88%) NHS
Processes & Methodologies
1 17 (100.00%) Analytics
2 15 (88.24%) SEO
3 11 (64.71%) E-Commerce
4 10 (58.82%) B2B
5 9 (52.94%) Digital Marketing
6 8 (47.06%) CRM
7 7 (41.18%) Email Marketing
8 5 (29.41%) User Experience
9 3 (17.65%) A/B Testing
10 2 (11.76%) Agile
10 2 (11.76%) AI
10 2 (11.76%) B2C
10 2 (11.76%) Continuous Improvement
10 2 (11.76%) Conversion Rate Optimisation
10 2 (11.76%) Marketing Strategy
10 2 (11.76%) Pay per click
10 2 (11.76%) Personalization
10 2 (11.76%) Product Roadmap
10 2 (11.76%) Roadmaps
10 2 (11.76%) Web Development
Programming Languages
1 1 (5.88%) JavaScript
1 1 (5.88%) PHP
1 1 (5.88%) SQL
Vendors
1 17 (100.00%) Google
2 8 (47.06%) Microsoft
3 2 (11.76%) Hotjar
4 1 (5.88%) Adobe
4 1 (5.88%) Ahrefs
4 1 (5.88%) Hootsuite
4 1 (5.88%) HubSpot
4 1 (5.88%) Screaming Frog
4 1 (5.88%) WooCommerce