Period
to 23 June 2018

The following table provides summary statistics for permanent job vacancies advertised in the North West with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 23 June 2018 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
England > North West
6 months to
23 Jun 2018
Same period 2017 Same period 2016
Rank 306 301 265
Rank change year-on-year -5 -36 -6
Permanent jobs citing Google Analytics 51 61 78
As % of all permanent IT jobs advertised in the North West 0.41% 0.47% 0.69%
As % of the Cloud Services category 1.89% 3.21% 6.91%
Number of salaries quoted 48 54 73
North West median annual salary £37,500 £30,750 £32,500
Median salary % change year-on-year +21.95% -5.38% +10.17%
10th Percentile £24,250 £19,750 £23,500
90th Percentile £57,500 £47,499 £50,000
England median annual salary £37,700 £40,000 £37,500
% change year-on-year -5.75% +6.67% +7.14%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North West with a requirement for cloud computing skills.

All Cloud Skills
North West
Permanent vacancies with a requirement for cloud computing skills 2,692 1,900 1,129
As % of all permanent IT jobs advertised in the North West 21.68% 14.73% 10.01%
Number of salaries quoted 2,306 1,613 928
North West median annual salary £45,000 £40,000 £41,500
Median salary % change year-on-year +12.50% -3.61% +3.75%
10th Percentile £25,500 £24,000 £22,850
90th Percentile £70,000 £67,500 £61,250
England median annual salary £52,500 £50,000 £50,000
% change year-on-year +5.00% - +2.04%

Google Analytics
Job Vacancy Trend in the North West

Job postings citing Google Analytics as a percentage of all IT jobs advertised in the North West.

Job vacancy trend for Google Analytics in the North West

Google Analytics
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in the North West.

Salary trend for Google Analytics in the North West

Google Analytics
Salary Histogram in the North West

The salary distribution of IT jobs citing Google Analytics in the North West over the 6 months to 23 June 2018.

Salary histogram for Google Analytics in the North West

Google Analytics
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the North West region over the 6 months to 23 June 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +16 32 £40,000 +14.29% 9
Lancashire -2 11 £35,000 +62.79%
Cheshire -22 5 £34,500 +38.00% 3
Cumbria - 2 - -
Merseyside +8 1 £37,500 +21.95%
Google Analytics
England

For the 6 months to 23 June 2018, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the North West region with a requirement for Google Analytics.

1 51 (100.00%) Analytics
2 48 (94.12%) Google
3 29 (56.86%) SQL
4 19 (37.25%) E-Commerce
4 19 (37.25%) Marketing
5 18 (35.29%) Microsoft Excel
6 17 (33.33%) Analytical Skills
7 14 (27.45%) SQL Server
7 14 (27.45%) Web Analytics
8 13 (25.49%) SQL Server Reporting Services
8 13 (25.49%) Digital Marketing
9 12 (23.53%) HTML
10 11 (21.57%) Business Intelligence
10 11 (21.57%) Visualisation
11 10 (19.61%) Retail
11 10 (19.61%) CMS
11 10 (19.61%) User Experience
12 9 (17.65%) Google Tag Manager
12 9 (17.65%) Finance
12 9 (17.65%) ETL
12 9 (17.65%) CSS
13 8 (15.69%) C#
13 8 (15.69%) .NET
13 8 (15.69%) Adobe
13 8 (15.69%) Data Visualisation
13 8 (15.69%) Customer Insight
13 8 (15.69%) Conversion Rate Optimisation
14 7 (13.73%) Actionable Insight
14 7 (13.73%) Responsive Web Design
14 7 (13.73%) Tableau

Google Analytics
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (19.61%) CMS
2 6 (11.76%) IIS
3 2 (3.92%) Sitecore CMS
3 2 (3.92%) Sitefinity
3 2 (3.92%) WordPress
4 1 (1.96%) Apache Spark
4 1 (1.96%) Jupyter
Applications
1 18 (35.29%) Microsoft Excel
2 3 (5.88%) Photoshop
3 1 (1.96%) Adobe Creative Suite
3 1 (1.96%) Adobe Illustrator
Business Applications
1 2 (3.92%) Sage 200
Cloud Services
1 9 (17.65%) Google Tag Manager
2 5 (9.80%) AdWords
3 4 (7.84%) Adobe Analytics
4 3 (5.88%) Google Cloud Platform
5 2 (3.92%) CheetahMail
5 2 (3.92%) Pure360
6 1 (1.96%) Amazon AWS
6 1 (1.96%) Cloud Computing
6 1 (1.96%) Microsoft Azure
Communications & Networking
1 1 (1.96%) Internet
Database & Business Intelligence
1 14 (27.45%) SQL Server
2 13 (25.49%) SQL Server Reporting Services
3 6 (11.76%) Power BI
4 5 (9.80%) Data Warehouse
4 5 (9.80%) Qlik Sense
4 5 (9.80%) SQL Server Analysis Services
4 5 (9.80%) SQL Server Integration Services
5 4 (7.84%) QlikView
5 4 (7.84%) SQL Server 2016
6 3 (5.88%) Big Data
6 3 (5.88%) BigQuery
6 3 (5.88%) Data Mart
6 3 (5.88%) Data Mining
7 2 (3.92%) Biml
7 2 (3.92%) Microsoft Analysis Services
7 2 (3.92%) Mixpanel
8 1 (1.96%) Amazon Redshift
8 1 (1.96%) Hadoop
8 1 (1.96%) MySQL
8 1 (1.96%) SQL Server 2012
Development Applications
1 4 (7.84%) Visual Studio
2 2 (3.92%) CasperJS
2 2 (3.92%) Git (software)
2 2 (3.92%) Octopus Deploy
2 2 (3.92%) TeamCity
3 1 (1.96%) CA Release Automation
3 1 (1.96%) gulp
General
1 19 (37.25%) Marketing
2 10 (19.61%) Retail
3 9 (17.65%) Finance
4 4 (7.84%) Brand Awareness
5 2 (3.92%) Games
5 2 (3.92%) Telecoms
6 1 (1.96%) Automotive
6 1 (1.96%) Electronics
6 1 (1.96%) Manufacturing
Job Titles
1 18 (35.29%) Developer
2 8 (15.69%) Analyst
3 7 (13.73%) Insight Manager
3 7 (13.73%) Product Manager
4 6 (11.76%) Business Intelligence Developer
4 6 (11.76%) Web Developer
5 5 (9.80%) Analytics Manager
5 5 (9.80%) Marketing Web Developer
5 5 (9.80%) SQL Developer
6 4 (7.84%) CMS Developer
6 4 (7.84%) Digital Developer
6 4 (7.84%) Digital Marketing Developer
6 4 (7.84%) HTML Developer
6 4 (7.84%) Senior Analyst
6 4 (7.84%) Senior Web Analyst
6 4 (7.84%) SQL BI Developer
6 4 (7.84%) Web Analyst
7 3 (5.88%) Business Developer
7 3 (5.88%) Data Analytics Manager
7 3 (5.88%) Insight Analyst
Libraries, Frameworks & Software Standards
1 12 (23.53%) HTML
2 9 (17.65%) CSS
3 8 (15.69%) .NET
4 6 (11.76%) Ajax
4 6 (11.76%) ASP.NET
4 6 (11.76%) jQuery
5 4 (7.84%) ASP.NET Web API
5 4 (7.84%) Classic ASP
5 4 (7.84%) HTML5
5 4 (7.84%) RESTful
5 4 (7.84%) XML
6 3 (5.88%) AngularJS
7 2 (3.92%) CSS3
7 2 (3.92%) JSON
7 2 (3.92%) KnockoutJS
7 2 (3.92%) MDX
7 2 (3.92%) Twitter Bootstrap
7 2 (3.92%) XHTML
8 1 (1.96%) D3.js
8 1 (1.96%) Laravel
Miscellaneous
1 17 (33.33%) Analytical Skills
2 10 (19.61%) User Experience
3 2 (3.92%) Graphic Design
3 2 (3.92%) Management Information System
4 1 (1.96%) Analytical Mindset
4 1 (1.96%) Greenfield Project
4 1 (1.96%) Social Media
Operating Systems
1 2 (3.92%) Linux
2 1 (1.96%) Ubuntu
Processes & Methodologies
1 51 (100.00%) Analytics
2 19 (37.25%) E-Commerce
3 14 (27.45%) Web Analytics
4 13 (25.49%) Digital Marketing
5 11 (21.57%) Business Intelligence
5 11 (21.57%) Visualisation
6 9 (17.65%) ETL
7 8 (15.69%) Conversion Rate Optimisation
7 8 (15.69%) Customer Insight
7 8 (15.69%) Data Visualisation
8 7 (13.73%) Actionable Insight
8 7 (13.73%) Content Management
8 7 (13.73%) Email Marketing
8 7 (13.73%) OO
8 7 (13.73%) Responsive Web Design
8 7 (13.73%) Web Development
9 6 (11.76%) A/B Testing
9 6 (11.76%) Machine Learning
9 6 (11.76%) Web Design
10 5 (9.80%) Agile Software Development
Programming Languages
1 29 (56.86%) SQL
2 8 (15.69%) C#
3 6 (11.76%) JavaScript
4 5 (9.80%) T-SQL
5 2 (3.92%) Data Analysis Expressions (DAX)
6 1 (1.96%) Java
6 1 (1.96%) PHP
6 1 (1.96%) Python
Qualifications
1 2 (3.92%) Degree
2 1 (1.96%) CIPFA
Quality Assurance & Compliance
1 1 (1.96%) GCP
1 1 (1.96%) QA
Systems Management
1 2 (3.92%) Systems Management Server (SMS)
Vendors
1 48 (94.12%) Google
2 8 (15.69%) Adobe
3 7 (13.73%) Tableau
4 5 (9.80%) Microsoft
4 5 (9.80%) Tealeaf
5 2 (3.92%) Facebook
5 2 (3.92%) Sage
5 2 (3.92%) Sitecore
6 1 (1.96%) Crazy Egg
6 1 (1.96%) Hotjar
6 1 (1.96%) Optimizely
6 1 (1.96%) SAP
6 1 (1.96%) Tealium
6 1 (1.96%) Twitter