Period
to 25 November 2017

The following table provides summary statistics for permanent job vacancies advertised in the North West with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 25 November 2017 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
England > North West
6 months to
25 Nov 2017
Same period 2016 Same period 2015
Rank 317 279 261
Rank change year-on-year -38 -18 -26
Permanent jobs citing Google Analytics 49 88 109
As % of all permanent IT jobs advertised in the North West 0.37% 0.70% 0.84%
As % of the Cloud Services category 2.13% 6.20% 10.54%
Number of salaries quoted 51 86 91
North West median annual salary £35,000 £32,500 £30,000
Median salary % change year-on-year +7.69% +8.33% -
10th Percentile £25,000 £25,750 £20,500
90th Percentile £52,500 £46,250 £46,250
England median annual salary £40,000 £37,500 £37,500
% change year-on-year +6.67% - +5.63%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North West with a requirement for cloud computing skills.

All Cloud Skills
North West
Permanent vacancies with a requirement for cloud computing skills 2303 1419 1034
As % of all permanent IT jobs advertised in the North West 17.48% 11.35% 7.93%
Number of salaries quoted 1934 1210 886
North West median annual salary £42,500 £40,000 £40,000
Median salary % change year-on-year +6.25% - -
10th Percentile £23,750 £22,500 £24,750
90th Percentile £67,500 £62,500 £60,000
England median annual salary £52,500 £51,820 £50,000
% change year-on-year +1.31% +3.64% +5.26%

Google Analytics
Job Vacancy Trend in the North West

Job postings citing Google Analytics as a percentage of all IT jobs advertised in the North West.

Job vacancy trend for Google Analytics in the North West

Google Analytics
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in the North West.

Salary trend for Google Analytics in the North West

Google Analytics
Salary Histogram in the North West

The salary distribution of IT jobs citing Google Analytics in the North West over the 6 months to 25 November 2017.

Salary histogram for Google Analytics in the North West

Google Analytics
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the North West region over the 6 months to 25 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -41 31 £40,000 +24.03% 10
Cheshire -36 10 £37,500 +7.14% 2
Merseyside +18 5 £35,000 +7.69%
Lancashire +1 3 £25,000 +6.38% 2
Google Analytics
England

For the 6 months to 25 November 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North West region with a requirement for Google Analytics.

1 48 (97.96%) Analytics
2 47 (95.92%) Google
3 34 (69.39%) Marketing
4 30 (61.22%) SEO
5 25 (51.02%) Digital Marketing
6 21 (42.86%) Pay per click
7 19 (38.78%) User Experience
8 16 (32.65%) Analytical Skills
9 13 (26.53%) Degree
9 13 (26.53%) Social Media
10 11 (22.45%) Link Building
11 10 (20.41%) HTML
11 10 (20.41%) CSS
11 10 (20.41%) E-Commerce
12 9 (18.37%) JavaScript
12 9 (18.37%) Hitwise
12 9 (18.37%) Web Development
12 9 (18.37%) AdWords
13 8 (16.33%) Digital Media
13 8 (16.33%) Microsoft Excel
14 7 (14.29%) Microsoft
14 7 (14.29%) Adobe
14 7 (14.29%) Marketing Strategy
15 6 (12.24%) Copywriting
15 6 (12.24%) Advertising
15 6 (12.24%) Data Analysis
15 6 (12.24%) Wireframes
15 6 (12.24%) Prototyping
16 5 (10.20%) Customer Acquisition
16 5 (10.20%) Conversion Rate Optimisation

Google Analytics
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (8.16%) CMS
1 4 (8.16%) WordPress
2 3 (6.12%) Drupal
2 3 (6.12%) Joomla!
3 1 (2.04%) SAS
Applications
1 8 (16.33%) Microsoft Excel
2 4 (8.16%) Microsoft PowerPoint
3 3 (6.12%) Adobe Creative Suite
3 3 (6.12%) Adobe Illustrator
3 3 (6.12%) InVision
3 3 (6.12%) Microsoft Office
4 1 (2.04%) InDesign
4 1 (2.04%) Photoshop
Business Applications
1 2 (4.08%) Fredhopper
2 1 (2.04%) Dynamics NAV
2 1 (2.04%) Magento
Cloud Services
1 9 (18.37%) AdWords
2 4 (8.16%) Adobe Analytics
3 2 (4.08%) Google Tag Manager
4 1 (2.04%) Akamai
4 1 (2.04%) Google Cloud Platform
Database & Business Intelligence
1 5 (10.20%) SQL Server
2 3 (6.12%) Data Mining
2 3 (6.12%) Power BI
3 2 (4.08%) Big Data
3 2 (4.08%) Data Warehouse
3 2 (4.08%) MySQL
3 2 (4.08%) Qlik Sense
3 2 (4.08%) QlikView
3 2 (4.08%) Snowflake Schema
3 2 (4.08%) SQL Server 2016
3 2 (4.08%) SQL Server Analysis Services
3 2 (4.08%) SQL Server Integration Services
3 2 (4.08%) SQL Server Reporting Services
4 1 (2.04%) BigQuery
Development Applications
1 3 (6.12%) Axure RP
2 1 (2.04%) Dreamweaver
General
1 34 (69.39%) Marketing
2 6 (12.24%) Advertising
3 4 (8.16%) Brand Awareness
3 4 (8.16%) Finance
4 2 (4.08%) Multimedia
4 2 (4.08%) Retail
5 1 (2.04%) Electronics
5 1 (2.04%) Games
Job Titles
1 7 (14.29%) Analyst
1 7 (14.29%) SEO Manager
2 5 (10.20%) Developer
3 4 (8.16%) Analytics Manager
3 4 (8.16%) Designer
3 4 (8.16%) Lead Developer
3 4 (8.16%) PPC Manager
3 4 (8.16%) Senior Designer
3 4 (8.16%) SEO Executive
3 4 (8.16%) SEO Specialist
4 3 (6.12%) Digital Analyst
4 3 (6.12%) Head of User Experience
4 3 (6.12%) Marketing Executive
4 3 (6.12%) Marketing Manager
4 3 (6.12%) Senior UX Designer
4 3 (6.12%) Technical Specialist
4 3 (6.12%) UX Designer
5 2 (4.08%) Business Intelligence Developer
5 2 (4.08%) PHP Developer
5 2 (4.08%) Team Leader
Libraries, Frameworks & Software Standards
1 10 (20.41%) CSS
1 10 (20.41%) HTML
2 5 (10.20%) jQuery
3 4 (8.16%) HTML5
4 3 (6.12%) CSS3
5 2 (4.08%) Flash
6 1 (2.04%) .NET
6 1 (2.04%) Ajax
6 1 (2.04%) Apache Flex
6 1 (2.04%) ASP.NET
6 1 (2.04%) ASP.NET MVC
6 1 (2.04%) LAMP
6 1 (2.04%) RESTful
6 1 (2.04%) Web Services
Miscellaneous
1 19 (38.78%) User Experience
2 16 (32.65%) Analytical Skills
3 13 (26.53%) Social Media
4 8 (16.33%) Digital Media
5 3 (6.12%) Animation
5 3 (6.12%) Blog
5 3 (6.12%) Mobile App
5 3 (6.12%) Video Editing
6 1 (2.04%) Algorithms
Processes & Methodologies
1 48 (97.96%) Analytics
2 30 (61.22%) SEO
3 25 (51.02%) Digital Marketing
4 21 (42.86%) Pay per click
5 11 (22.45%) Link Building
6 10 (20.41%) E-Commerce
7 9 (18.37%) Web Development
8 7 (14.29%) Marketing Strategy
9 6 (12.24%) Copywriting
9 6 (12.24%) Data Analysis
9 6 (12.24%) Prototyping
9 6 (12.24%) Wireframes
10 5 (10.20%) B2C
10 5 (10.20%) Conversion Rate Optimisation
10 5 (10.20%) Customer Acquisition
10 5 (10.20%) Performance Analysis
10 5 (10.20%) Stakeholder Management
10 5 (10.20%) Web Analytics
11 4 (8.16%) B2B
11 4 (8.16%) Business Intelligence
Programming Languages
1 9 (18.37%) JavaScript
2 2 (4.08%) PHP
2 2 (4.08%) SQL
3 1 (2.04%) C#
3 1 (2.04%) Python
3 1 (2.04%) R
Qualifications
1 13 (26.53%) Degree
System Software
1 1 (2.04%) Virtual Machines
Vendors
1 47 (95.92%) Google
2 9 (18.37%) Hitwise
3 7 (14.29%) Adobe
3 7 (14.29%) Microsoft
4 4 (8.16%) comScore
4 4 (8.16%) DoubleClick
5 3 (6.12%) Hotjar
5 3 (6.12%) Tableau
6 2 (4.08%) Salesforce.com
7 1 (2.04%) Adyen
7 1 (2.04%) DataCash
7 1 (2.04%) Facebook
7 1 (2.04%) Hootsuite
7 1 (2.04%) Twitter