Digital Marketing Job Trends in Northern Ireland

Digital Marketing
UK > Northern Ireland

The table below provides summary statistics and salary benchmarking for jobs advertised in Northern Ireland requiring Digital Marketing skills. It covers permanent job vacancies from the 6 months leading up to 23 December 2025, with comparisons to the same periods in the previous two years.

6 months to
23 Dec 2025
Same period 2024 Same period 2023
Rank 47 46 44
Rank change year-on-year -1 -2 +51
Permanent jobs citing Digital Marketing 8 6 2
As % of all permanent jobs in Northern Ireland 1.56% 1.39% 0.70%
As % of the Processes & Methodologies category 2.00% 1.69% 0.74%
Number of salaries quoted 3 4 2
10th Percentile - £34,850 -
25th Percentile £42,500 £36,875 £33,500
Median annual salary (50th Percentile) £45,000 £40,000 £35,000
Median % change year-on-year +12.50% +14.29% -30.00%
75th Percentile £47,500 £42,000 £36,500
90th Percentile - - -
UK median annual salary £45,000 £48,320 £50,000
% change year-on-year -6.87% -3.36% -1.53%

All Process and Methodology Skills
Northern Ireland

Digital Marketing falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in Northern Ireland.

Permanent vacancies with a requirement for process or methodology skills 401 354 270
As % of all permanent jobs advertised in Northern Ireland 78.02% 81.94% 94.41%
Number of salaries quoted 183 129 197
10th Percentile £30,000 £34,112 £29,994
25th Percentile £35,000 £45,000 £36,250
Median annual salary (50th Percentile) £52,000 £60,000 £50,000
Median % change year-on-year -13.33% +20.00% -
75th Percentile £76,250 £80,000 £68,750
90th Percentile £95,000 £95,000 £79,250
UK median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -3.23%

Digital Marketing
Job Vacancy Trend in Northern Ireland

Historical trend showing the proportion of permanent IT job postings citing Digital Marketing relative to all permanent IT jobs advertised in Northern Ireland.

Digital Marketing job vacancy trend in Northern Ireland

Digital Marketing
Salary Trend in Northern Ireland

Salary distribution trend for jobs in Northern Ireland citing Digital Marketing.

Salary distribution trend for jobs in Northern Ireland citing Digital Marketing

Digital Marketing
Job Locations in Northern Ireland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the Northern Ireland region over the 6 months to 23 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
County Antrim +9 8 £45,000 +12.50% 5
Digital Marketing
UK

Digital Marketing
Co-Occurring Skills & Capabilities in Northern Ireland by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 2 (25.00%) CICS
Cloud Services
1 3 (37.50%) Google Ads
Database & Business Intelligence
1 2 (25.00%) DB2
General
1 8 (100.00%) Marketing
2 3 (37.50%) Advertising
3 2 (25.00%) Finance
3 2 (25.00%) Legal
Job Titles
1 3 (37.50%) Digital Marketing Manager
1 3 (37.50%) Marketing Manager
1 3 (37.50%) Sales Manager
2 2 (25.00%) Digital Product Manager
2 2 (25.00%) Product Manager
Miscellaneous
1 2 (25.00%) Mainframe
1 2 (25.00%) VSAM
Operating Systems
1 2 (25.00%) zOS
Processes & Methodologies
1 3 (37.50%) Analytics
1 3 (37.50%) B2B
1 3 (37.50%) B2B Marketing
1 3 (37.50%) Copywriting
1 3 (37.50%) E-Commerce
1 3 (37.50%) Marketing Strategy
1 3 (37.50%) Performance Metrics
1 3 (37.50%) SEO
2 2 (25.00%) AI
2 2 (25.00%) Backlog Management
2 2 (25.00%) Backlog Prioritisation
2 2 (25.00%) Containerisation
2 2 (25.00%) Data-Driven Decision Making
2 2 (25.00%) Decision-Making
2 2 (25.00%) Human-Centred Design
2 2 (25.00%) Machine Learning
2 2 (25.00%) Performance Tuning
2 2 (25.00%) Product Backlog
2 2 (25.00%) Product Strategy
2 2 (25.00%) User Experience
Programming Languages
1 2 (25.00%) COBOL
1 2 (25.00%) JCL
System Software
1 2 (25.00%) RACF
Systems Management
1 2 (25.00%) Microsoft Data Protection Manager
Vendors
1 3 (37.50%) Google