B2B Marketing Job Trends in Reading

Business-to-Business (B2B) Marketing
Berkshire > Reading

The table below provides summary statistics and salary benchmarking for jobs advertised in Reading requiring B2B Marketing skills. It covers permanent job vacancies from the 6 months leading up to 4 February 2026, with comparisons to the same periods in the previous two years.

6 months to
4 Feb 2026
Same period 2025 Same period 2024
Rank 53 - 92
Rank change year-on-year - - -
Permanent jobs citing B2B Marketing 1 0 15
As % of all permanent jobs in Reading 0.15% - 1.19%
As % of the Processes & Methodologies category 0.20% - 1.32%
Number of salaries quoted 1 0 15
10th Percentile - - £31,250
25th Percentile £37,500 - £32,500
Median annual salary (50th Percentile) £40,000 - £35,000
75th Percentile £42,500 - £37,500
90th Percentile - - -
Berkshire median annual salary £40,000 - £35,000
% change year-on-year - - -36.36%

All Process & Methodology Skills
Reading

B2B Marketing falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in Reading.

Permanent vacancies with a requirement for process or methodology skills 509 617 1,137
As % of all permanent jobs advertised in Reading 78.07% 90.07% 89.88%
Number of salaries quoted 317 238 784
10th Percentile £31,250 £36,250 £30,000
25th Percentile £40,000 £48,107 £38,000
Median annual salary (50th Percentile) £55,000 £65,405 £55,000
Median % change year-on-year -15.91% +18.92% -8.33%
75th Percentile £69,840 £85,000 £70,000
90th Percentile £89,250 £112,500 £83,750
Berkshire median annual salary £50,000 £65,000 £55,000
% change year-on-year -23.08% +18.18% -5.98%

B2B Marketing
Job Vacancy Trend in Reading

Historical trend showing the proportion of permanent IT job postings citing B2B Marketing relative to all permanent IT jobs advertised in Reading.

B2B Marketing job vacancy trend in Reading

B2B Marketing
Salary Trend in Reading

Salary distribution trend for jobs in Reading citing B2B Marketing.

Salary distribution trend for jobs in Reading citing B2B Marketing

B2B Marketing
Co-Occurring Skills & Capabilities in Reading by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 1 (100.00%) CMS
Cloud Services
1 1 (100.00%) SaaS
General
1 1 (100.00%) Marketing
Job Titles
1 1 (100.00%) Digital Executive
1 1 (100.00%) Digital Marketing Executive
1 1 (100.00%) Marketing Executive
Libraries, Frameworks & Software Standards
1 1 (100.00%) CSS
1 1 (100.00%) HTML
Miscellaneous
1 1 (100.00%) Blog
1 1 (100.00%) Social Media
Processes & Methodologies
1 1 (100.00%) AI
1 1 (100.00%) Analytics
1 1 (100.00%) B2B
1 1 (100.00%) Conversion Rate Optimisation
1 1 (100.00%) Copywriting
1 1 (100.00%) Digital Marketing
1 1 (100.00%) Generative AI
1 1 (100.00%) Lead Generation
1 1 (100.00%) Pay per click
1 1 (100.00%) Project Management
1 1 (100.00%) SEO
1 1 (100.00%) Thought Leadership
Vendors
1 1 (100.00%) Google
1 1 (100.00%) Microsoft
1 1 (100.00%) Pardot
1 1 (100.00%) Salesforce