Personalization Jobs in Scotland

Personalization
UK > Scotland

The table below provides summary statistics for permanent job vacancies advertised in Scotland requiring Personalization skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited Personalization over the 6 months leading up to 17 May 2025, comparing them to the same period in the previous two years.

6 months to
17 May 2025
Same period 2024 Same period 2023
Rank 150 275 211
Rank change year-on-year +125 -64 +38
Permanent jobs citing Personalization 11 4 2
As % of all permanent jobs advertised in Scotland 0.37% 0.060% 0.043%
As % of the Processes & Methodologies category 0.40% 0.065% 0.046%
Number of salaries quoted 0 1 2
10th Percentile - - £55,675
25th Percentile - £42,500 £57,063
Median annual salary (50th Percentile) - £45,000 £60,250
Median % change year-on-year - -25.31% -33.79%
75th Percentile - £47,500 £62,563
90th Percentile - - £63,425
UK median annual salary £55,000 £70,000 £54,882
% change year-on-year -21.43% +27.55% -35.43%

All Process and Methodology Skills
Scotland

Personalization falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in Scotland.

Permanent vacancies with a requirement for process or methodology skills 2,772 6,185 4,341
As % of all permanent jobs advertised in Scotland 92.68% 92.23% 94.27%
Number of salaries quoted 1,359 2,397 2,170
10th Percentile £31,250 £28,750 £32,463
25th Percentile £43,750 £40,500 £42,000
Median annual salary (50th Percentile) £52,500 £52,500 £57,500
Median % change year-on-year - -8.70% +4.55%
75th Percentile £62,500 £65,000 £72,500
90th Percentile £82,550 £80,000 £85,000
UK median annual salary £57,500 £55,000 £61,000
% change year-on-year +4.55% -9.84% +1.67%

Personalization
Job Vacancy Trend in Scotland

Job postings citing Personalization as a proportion of all IT jobs advertised in Scotland.

Job vacancy trend for Personalization in Scotland

Personalization
Salary Trend in Scotland

3-month moving average salary quoted in jobs citing Personalization in Scotland.

Salary trend for Personalization in Scotland

Personalization
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Personalization within the Scotland region over the 6 months to 17 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Edinburgh - 11 - - 4
Personalization
UK

Personalization
Co-occurring Skills and Capabilities in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (36.36%) CMS
2 2 (18.18%) Adobe Experience Manager
2 2 (18.18%) Apache Solr
2 2 (18.18%) Apache Spark
2 2 (18.18%) Sitecore CMS
2 2 (18.18%) Umbraco
Cloud Services
1 3 (27.27%) AWS
2 2 (18.18%) Adobe Analytics
2 2 (18.18%) Amazon EMR
2 2 (18.18%) Amazon SageMaker
2 2 (18.18%) Azure
2 2 (18.18%) Azure Monitor
2 2 (18.18%) Contentsquare
2 2 (18.18%) dbt
2 2 (18.18%) GitHub
2 2 (18.18%) Google Analytics
2 2 (18.18%) Power Platform
2 2 (18.18%) Snowflake
Database & Business Intelligence
1 5 (45.45%) Tableau
2 2 (18.18%) Looker
2 2 (18.18%) Power BI
3 1 (9.09%) NoSQL
Development Applications
1 2 (18.18%) MSBuild
1 2 (18.18%) Visual Studio
1 2 (18.18%) webpack
General
1 7 (63.64%) Social Skills
2 6 (54.55%) Marketing
3 3 (27.27%) Finance
3 3 (27.27%) Influencing Skills
4 2 (18.18%) Banking
4 2 (18.18%) Retail Banking
Job Titles
1 5 (45.45%) Lead
2 2 (18.18%) Architect
2 2 (18.18%) Data Science Leader
2 2 (18.18%) Data Scientist
2 2 (18.18%) Developer
2 2 (18.18%) Enterprise Architect
2 2 (18.18%) Full-Stack Developer
2 2 (18.18%) Full-Stack Web Developer
2 2 (18.18%) Lead Architect
2 2 (18.18%) Lead Enterprise Architect
2 2 (18.18%) Senior
2 2 (18.18%) Senior Data Scientist
2 2 (18.18%) Web Developer
Libraries, Frameworks & Software Standards
1 2 (18.18%) .NET
1 2 (18.18%) ASP.NET
1 2 (18.18%) CSS
1 2 (18.18%) Kafka
1 2 (18.18%) Next.js
1 2 (18.18%) Sass
1 2 (18.18%) Vue
Miscellaneous
1 2 (18.18%) Mobile Banking
Processes & Methodologies
1 7 (63.64%) Roadmaps
2 6 (54.55%) Analytics
2 6 (54.55%) Artificial Intelligence
3 5 (45.45%) Agile
3 5 (45.45%) Mentoring
4 4 (36.36%) Customer Experience
4 4 (36.36%) Data Science
4 4 (36.36%) Machine Learning
4 4 (36.36%) Visualisation
5 3 (27.27%) Adaptive Web Design
5 3 (27.27%) ArchiMate
5 3 (27.27%) Architecture Roadmap
5 3 (27.27%) Business Strategy
5 3 (27.27%) Collaborative Culture
5 3 (27.27%) Customer Engagement
5 3 (27.27%) DAMA
5 3 (27.27%) Data Architecture
5 3 (27.27%) Product Backlog
5 3 (27.27%) Thought Leadership
5 3 (27.27%) TOGAF
Programming Languages
1 4 (36.36%) Python
2 2 (18.18%) C#
2 2 (18.18%) JavaScript
2 2 (18.18%) SQL
Qualifications
1 2 (18.18%) Degree
Quality Assurance & Compliance
1 3 (27.27%) California Consumer Privacy Act
1 3 (27.27%) GDPR
1 3 (27.27%) PCI DSS
2 1 (9.09%) Data Quality
Vendors
1 4 (36.36%) Adobe
2 2 (18.18%) Google
2 2 (18.18%) Microsoft
2 2 (18.18%) Optimizely
2 2 (18.18%) Sitecore
3 1 (9.09%) Informatica