Period
to 24 November 2017

The following table provides summary statistics for permanent job vacancies with a requirement for Web Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Web Analytics over the 6 months to 24 November 2017 with a comparison to the same period in the previous 2 years.

Web Analytics
UK
6 months to
24 Nov 2017
Same period 2016 Same period 2015
Rank 776 654 682
Rank change year-on-year -122 +28 -75
Permanent jobs citing Web Analytics 453 649 760
As % of all permanent IT jobs advertised in the UK 0.25% 0.34% 0.35%
As % of the Processes & Methodologies category 0.28% 0.38% 0.39%
Number of salaries quoted 367 530 574
UK median annual salary £42,500 £47,500 £45,000
Median salary % change year-on-year -10.53% +5.56% +5.88%
10th Percentile £26,250 £31,250 £27,000
90th Percentile £67,500 £76,250 £67,500
UK excluding London median annual salary £40,000 £40,000 £40,000

Web Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 161950 169183 194286
As % of all permanent IT jobs advertised in the UK 89.90% 89.41% 88.80%
Number of salaries quoted 127926 140515 160119
UK median annual salary £50,000 £49,500 £47,500
Median salary % change year-on-year +1.01% +4.21% +5.56%
10th Percentile £28,750 £28,000 £27,500
90th Percentile £80,000 £79,800 £77,500
UK excluding London median annual salary £44,000 £42,500 £42,500
% change year-on-year +3.53% - +6.25%

Web Analytics
Job Vacancy Trend

Job postings citing Web Analytics as a percentage of all IT jobs advertised.

Job vacancy trend for Web Analytics in the UK

Web Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics.

Salary trend for Web Analytics in the UK

Web Analytics
Salary Histogram

The salary distribution of IT jobs citing Web Analytics over the 6 months to 24 November 2017.

Salary histogram for Web Analytics in the UK

Web Analytics
Top 14 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Analytics within the UK over the 6 months to 24 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -90 437 £42,500 -10.53% 64
London -30 265 £47,500 -9.52% 29
UK excluding London -80 187 £40,000 - 39
South East +11 83 £35,000 -22.22% 19
North of England -44 44 £40,000 - 6
East of England +9 28 £24,000 -40.00% 6
Yorkshire +20 26 £40,000 -4.76%
North West -61 18 £41,750 +11.33% 5
Midlands +27 13 £45,000 +28.57% 2
Scotland -7 13 £40,000 -15.79% 4
West Midlands +15 8 £28,000 -20.00% 1
East Midlands +27 5 £47,500 +43.94% 1
Wales +17 3 £39,862 +14.71%
South West -4 3 £27,500 -38.89% 2

For the 6 months to 24 November 2017, IT jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Web Analytics.

1 453 (100.00%) Analytics
2 262 (57.84%) Marketing
3 247 (54.53%) Google
4 207 (45.70%) Google Analytics
5 138 (30.46%) SQL
6 136 (30.02%) E-Commerce
7 130 (28.70%) Adobe
8 113 (24.94%) User Experience
9 112 (24.72%) Analytical Skills
10 106 (23.40%) JavaScript
11 105 (23.18%) SEO
12 100 (22.08%) Adobe Analytics
13 99 (21.85%) HTML
13 99 (21.85%) Agile Software Development
14 97 (21.41%) Digital Marketing
15 88 (19.43%) CSS
16 82 (18.10%) Business Intelligence
17 75 (16.56%) Degree
18 70 (15.45%) Microsoft Excel
19 65 (14.35%) Omniture
20 63 (13.91%) Visualisation
21 61 (13.47%) Big Data
22 60 (13.25%) Digital Analytics
23 59 (13.02%) Tableau
24 57 (12.58%) Retail
25 55 (12.14%) B2B
26 54 (11.92%) A/B Testing
27 53 (11.70%) Python
27 53 (11.70%) Mathematics
28 50 (11.04%) jQuery

Web Analytics
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 36 (7.95%) SAS
2 35 (7.73%) CMS
3 12 (2.65%) WordPress
4 8 (1.77%) WebSphere
5 6 (1.32%) Adobe Experience Manager
6 5 (1.10%) Drupal
6 5 (1.10%) Joomla!
7 4 (0.88%) Apache Spark
7 4 (0.88%) ColdFusion
8 3 (0.66%) IIS
8 3 (0.66%) JBoss
8 3 (0.66%) SharePoint
9 2 (0.44%) Apache Solr
9 2 (0.44%) Umbraco
10 1 (0.22%) Apache
10 1 (0.22%) Apache Pig
10 1 (0.22%) Elasticsearch
10 1 (0.22%) Sitecore CMS
Applications
1 70 (15.45%) Microsoft Excel
2 33 (7.28%) Microsoft Office
3 16 (3.53%) Microsoft PowerPoint
4 15 (3.31%) SPSS
5 12 (2.65%) Photoshop
6 5 (1.10%) SPSS Modeler
7 3 (0.66%) Adobe Creative Suite
7 3 (0.66%) Adobe Illustrator
8 2 (0.44%) MS Visio
9 1 (0.22%) Spreadsheet
Business Applications
1 44 (9.71%) WebTrends
2 6 (1.32%) SessionCam
3 5 (1.10%) Adobe Campaign
4 4 (0.88%) Eloqua
5 3 (0.66%) Dynamics CRM
Cloud Services
1 207 (45.70%) Google Analytics
2 100 (22.08%) Adobe Analytics
3 38 (8.39%) Google Tag Manager
4 34 (7.51%) AdWords
5 32 (7.06%) SaaS
6 14 (3.09%) Amazon AWS
7 8 (1.77%) Google Cloud Platform
8 5 (1.10%) Microsoft Azure
9 3 (0.66%) npm
9 3 (0.66%) PaaS
10 2 (0.44%) Salesforce Service Cloud
11 1 (0.22%) Firebase
11 1 (0.22%) Flurry Analytics
11 1 (0.22%) Kissmetrics
11 1 (0.22%) MailChimp
11 1 (0.22%) Office 365
Communications & Networking
1 9 (1.99%) Firewall
2 7 (1.55%) HTTP
2 7 (1.55%) Internet
3 3 (0.66%) Intranet
4 2 (0.44%) SSL
Database & Business Intelligence
1 61 (13.47%) Big Data
2 35 (7.73%) Data Mining
3 23 (5.08%) SQL Server
4 18 (3.97%) Spotfire
5 17 (3.75%) MySQL
6 15 (3.31%) Data Warehouse
7 14 (3.09%) Power BI
8 13 (2.87%) SQL Server Reporting Services
9 10 (2.21%) Amazon Redshift
9 10 (2.21%) BusinessObjects
10 9 (1.99%) Base SAS
10 9 (1.99%) Pentaho
10 9 (1.99%) Relational Database
10 9 (1.99%) SAS Enterprise Guide
11 7 (1.55%) Hadoop
12 6 (1.32%) QlikView
12 6 (1.32%) SQL Server Integration Services
13 5 (1.10%) BigQuery
13 5 (1.10%) Mixpanel
14 4 (0.88%) SQL Server 2016
Development Applications
1 14 (3.09%) Axure RP
1 14 (3.09%) JIRA
2 8 (1.77%) Git (software)
3 5 (1.10%) Grunt
3 5 (1.10%) gulp
3 5 (1.10%) Subversion
4 3 (0.66%) Bower
4 3 (0.66%) jspm
5 2 (0.44%) Eclipse
5 2 (0.44%) NetBeans
5 2 (0.44%) Visual Studio
5 2 (0.44%) Visual Website Optimizer
6 1 (0.22%) Balsamiq Mockups
6 1 (0.22%) Capybara
6 1 (0.22%) Cucumber
6 1 (0.22%) Fiddler
6 1 (0.22%) Selenium
General
1 262 (57.84%) Marketing
2 57 (12.58%) Retail
3 50 (11.04%) Finance
4 30 (6.62%) Advertising
5 11 (2.43%) Publishing
6 9 (1.99%) Telecoms
7 8 (1.77%) Legal
8 7 (1.55%) Back Office
8 7 (1.55%) Games
8 7 (1.55%) Law
9 6 (1.32%) Banking
10 3 (0.66%) Automotive
11 1 (0.22%) Electronics
11 1 (0.22%) Mandarin Language
11 1 (0.22%) Military
11 1 (0.22%) Music Industry
11 1 (0.22%) Pharmaceutical
11 1 (0.22%) Retail Banking
Job Titles
1 188 (41.50%) Analyst
2 79 (17.44%) Web Analyst
3 60 (13.25%) Developer
4 45 (9.93%) Digital Analyst
5 36 (7.95%) Web Analytics Analyst
6 29 (6.40%) Analytics Manager
7 26 (5.74%) Data Analyst
7 26 (5.74%) Google Analytics Analyst
8 25 (5.52%) Consultant
9 24 (5.30%) .NET Developer
10 22 (4.86%) Google Analytics Web Analyst
10 22 (4.86%) Insight Analyst
11 20 (4.42%) JavaScript Developer
12 19 (4.19%) Marketing Analyst
13 18 (3.97%) C# Developer
14 17 (3.75%) ASP.NET Developer
14 17 (3.75%) ASP.NET MVC Developer
14 17 (3.75%) C# .NET Developer
14 17 (3.75%) C# ASP.NET Developer
14 17 (3.75%) Senior Analyst
Libraries, Frameworks & Software Standards
1 99 (21.85%) HTML
2 88 (19.43%) CSS
3 50 (11.04%) jQuery
4 37 (8.17%) AngularJS
5 32 (7.06%) .NET
6 27 (5.96%) LESS
6 27 (5.96%) Sass
6 27 (5.96%) Twitter Bootstrap
7 26 (5.74%) ASP.NET
8 25 (5.52%) ASP.NET MVC
9 24 (5.30%) ASP.NET Web API
10 22 (4.86%) HTML5
11 14 (3.09%) Web Services
12 11 (2.43%) CSS3
13 9 (1.99%) Ajax
14 8 (1.77%) Gherkin
15 7 (1.55%) REST
15 7 (1.55%) XML
16 6 (1.32%) XHTML
16 6 (1.32%) XSLT
Miscellaneous
1 113 (24.94%) User Experience
2 112 (24.72%) Analytical Skills
3 35 (7.73%) Social Media
4 30 (6.62%) Credit Risk
5 24 (5.30%) Computer Science
6 18 (3.97%) Mobile App
7 14 (3.09%) Data Structures
8 11 (2.43%) Algorithms
8 11 (2.43%) Digital Media
9 10 (2.21%) Minimum Viable Product
10 9 (1.99%) Blog
11 7 (1.55%) Management Information System
12 6 (1.32%) Fintech
12 6 (1.32%) Marketing Technology
13 5 (1.10%) Augmented Reality
13 5 (1.10%) Graphic Design
14 4 (0.88%) Enterprise Software
14 4 (0.88%) Handset
15 3 (0.66%) Taxonomies
15 3 (0.66%) Video Editing
Operating Systems
1 12 (2.65%) Windows
2 11 (2.43%) Windows Server
3 8 (1.77%) Linux
4 4 (0.88%) Android
4 4 (0.88%) Unix
5 2 (0.44%) Apple iOS
Processes & Methodologies
1 453 (100.00%) Analytics
2 136 (30.02%) E-Commerce
3 105 (23.18%) SEO
4 99 (21.85%) Agile Software Development
5 97 (21.41%) Digital Marketing
6 82 (18.10%) Business Intelligence
7 63 (13.91%) Visualisation
8 60 (13.25%) Digital Analytics
9 55 (12.14%) B2B
10 54 (11.92%) A/B Testing
11 53 (11.70%) Mathematics
12 47 (10.38%) Web Development
13 41 (9.05%) Data Visualisation
14 36 (7.95%) CRM
15 34 (7.51%) Customer Insight
16 33 (7.28%) Pay per click
16 33 (7.28%) Statistics
16 33 (7.28%) Wireframes
17 30 (6.62%) Actionable Insight
18 29 (6.40%) Conversion Rate Optimisation
Programming Languages
1 138 (30.46%) SQL
2 106 (23.40%) JavaScript
3 53 (11.70%) Python
4 33 (7.28%) C#
5 25 (5.52%) R
6 23 (5.08%) PHP
7 18 (3.97%) Java
8 10 (2.21%) MATLAB
9 8 (1.77%) VB
10 7 (1.55%) T-SQL
10 7 (1.55%) VBA
11 5 (1.10%) PL/SQL
12 4 (0.88%) C
12 4 (0.88%) C++
12 4 (0.88%) Perl
12 4 (0.88%) Ruby
13 3 (0.66%) Scala
14 2 (0.44%) Objective-C
15 1 (0.22%) Clojure
15 1 (0.22%) Elixir
Qualifications
1 75 (16.56%) Degree
2 11 (2.43%) Numerate Degree
3 9 (1.99%) CCNA
3 9 (1.99%) CCNP
3 9 (1.99%) Cisco Certification
4 7 (1.55%) Computer Science Degree
5 5 (1.10%) Analytics IQ
5 5 (1.10%) PhD
6 2 (0.44%) Postgraduate
6 2 (0.44%) SC Cleared
6 2 (0.44%) Security Cleared
7 1 (0.22%) CBAP
7 1 (0.22%) IIBA
7 1 (0.22%) ISEB
7 1 (0.22%) Master's Degree
7 1 (0.22%) PMI Certification
7 1 (0.22%) PMP
Quality Assurance & Compliance
1 17 (3.75%) QA
2 4 (0.88%) SLA
3 3 (0.66%) Data Quality
4 1 (0.22%) PCI DSS
Systems Management
1 3 (0.66%) Puppet
2 1 (0.22%) EMC NetWorker
2 1 (0.22%) Piwik
2 1 (0.22%) Systems Management Server (SMS)
Vendors
1 247 (54.53%) Google
2 130 (28.70%) Adobe
3 65 (14.35%) Omniture
4 59 (13.02%) Tableau
5 38 (8.39%) Microsoft
6 24 (5.30%) HP
7 19 (4.19%) Twitter
8 18 (3.97%) Facebook
9 15 (3.31%) IBM
10 14 (3.09%) Tealium
11 11 (2.43%) Coremetrics
12 9 (1.99%) Ensighten
12 9 (1.99%) Optimizely
12 9 (1.99%) Salesforce.com
13 7 (1.55%) Cognos
14 6 (1.32%) DoubleClick
14 6 (1.32%) Hotjar
14 6 (1.32%) Salesforce Marketing Cloud
15 5 (1.10%) HubSpot
16 4 (0.88%) hybris