The following table provides summary statistics for permanent job vacancies with a requirement for Web Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Web Analytics over the 3 months to 28 March 2017 with a comparison to the same period in the previous 2 years.

Web Analytics
UK
3 months to
28 Mar 2017
Same period 2016 Same period 2015
Rank 588 671 605
Rank change year-on-year +83 -66  
Permanent jobs citing Web Analytics 274 290 402
As % of all permanent IT jobs advertised in the UK 0.32% 0.28% 0.37%
As % of the Processes & Methodologies category 0.36% 0.31% 0.43%
Number of salaries quoted 210 229 322
Median salary £50,000 £45,000 £44,367
Median salary % change year-on-year +11.11% +1.42%  
90% offered a salary of more than £32,500 £30,000 £27,500
10% offered a salary of more than £75,000 £70,000 £67,500
UK excluding London median salary £40,000 £40,000 £41,000
% change year-on-year - -2.43%  

Web Analytics is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process and methodology skills.

Process & Methodology Skills
UK
Permanent job vacancies with a requirement for process and methodology skills 75940 92082 94020
As % of all permanent IT job vacancies advertised in the UK 89.12% 88.56% 87.01%
Number of salaries quoted 62461 76226 76084
Median salary £50,000 £50,000 £50,000
90% offered a salary of more than £32,500 £32,500 £31,500
10% offered a salary of more than £77,500 £75,000 £75,000
UK excluding London median salary £45,000 £45,000 £43,000
% change year-on-year - +4.65%  

Web Analytics
Job Vacancy Trend

The job posting trend of jobs advertised citing Web Analytics as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Web Analytics in the UK

Web Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics.

Salary trend for Web Analytics in the UK

Web Analytics
Salary Histogram

The salary distribution of IT jobs citing Web Analytics over the 3 months to 28 March 2017.

Salary histogram for Web Analytics in the UK

Web Analytics
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Analytics within the UK over the 3 months to 28 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +104 267 £50,000 +11.11% 56
London +64 191 £50,000 - 35
City of London +46 33 £70,000 +30.23% 2
East Midlands - 17 £42,500 - 2
East of England +32 15 £30,000 -43.39% 4
North West -7 14 £37,500 -25.00% 5
Leicestershire - 14 £30,000 - 1
South East +25 11 £32,500 -18.75% 4
Bedfordshire - 11 - - 1
Luton - 11 - - 1
South West +35 9 £48,500 +38.57%
Manchester -23 9 £35,000 -30.00% 5
Scotland +21 7 £60,000 +4.34% 3
West Midlands +44 5 £40,000 +40.35% 3
Yorkshire +24 5 £48,750 +62.50% 2
Bristol +9 5 £32,500 +32.65%
Leicester - 5 £30,000 -
Hertfordshire +20 4 £30,000 -43.39% 1
West Yorkshire +19 4 £55,000 +83.33% 2
Edinburgh +2 4 £60,000 +4.34% 3
Watford -3 4 £30,000 -43.39% 1
Surrey +48 3 £32,000 -39.04% 2
Hampshire +13 3 £30,000 -40.00% 1
Kent - 3 £32,500 - 1
Folkestone - 3 £32,500 -
Bradford - 3 £50,000 -
Glasgow - 3 - -
Farnborough - 2 £30,000 - 1
Exeter - 2 £48,750 -
Liverpool - 2 £85,000 -

For the 6 months to 28 March 2017, IT jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Web Analytics.

1 666 (100.00%) Analytics
2 420 (63.06%) Marketing
3 259 (38.89%) Google
4 236 (35.44%) Google Analytics
5 216 (32.43%) Business Intelligence
6 197 (29.58%) SQL
7 184 (27.63%) E-Commerce
8 178 (26.73%) Big Data
9 164 (24.62%) Credit Risk
10 161 (24.17%) Degree
11 154 (23.12%) User Experience
12 149 (22.37%) HTML
13 131 (19.67%) Adobe
14 126 (18.92%) Digital Marketing
15 125 (18.77%) JavaScript
15 125 (18.77%) SEO
16 124 (18.62%) Analytical Skills
17 115 (17.27%) Agile Software Development
17 115 (17.27%) CSS
18 100 (15.02%) Social Media
19 94 (14.11%) Adobe Analytics
20 91 (13.66%) Finance
21 89 (13.36%) Retail
22 86 (12.91%) SAS
23 78 (11.71%) Visualisation
24 75 (11.26%) Python
24 75 (11.26%) A/B Testing
25 73 (10.96%) Actionable Insight
26 69 (10.36%) Java
26 69 (10.36%) Pay per click

Web Analytics
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 86 (12.91%) SAS
2 68 (10.21%) CMS
3 41 (6.16%) Apache Spark
4 25 (3.75%) Adobe Experience Manager
5 17 (2.55%) Sitecore CMS
6 12 (1.80%) Apache Pig
7 10 (1.50%) Marvel
7 10 (1.50%) Umbraco
8 5 (0.75%) Confluence
9 4 (0.60%) Liferay
10 3 (0.45%) Apache
11 2 (0.30%) Elasticsearch
12 1 (0.15%) nginx
12 1 (0.15%) SharePoint
12 1 (0.15%) SharePoint 2013
12 1 (0.15%) WebSphere
12 1 (0.15%) WordPress
Applications
1 57 (8.56%) MS Excel
2 38 (5.71%) SPSS
3 35 (5.26%) MS Office
4 18 (2.70%) Photoshop
5 17 (2.55%) MS PowerPoint
6 16 (2.40%) OmniGraffle
7 10 (1.50%) Adobe Illustrator
8 7 (1.05%) Adobe Creative Suite
9 6 (0.90%) InVision
10 3 (0.45%) MS Visio
10 3 (0.45%) Spreadsheet
11 2 (0.30%) Gephi
11 2 (0.30%) GIMP
12 1 (0.15%) MS Project
Business Applications
1 41 (6.16%) WebTrends
2 6 (0.90%) Magento
3 4 (0.60%) Eloqua
4 3 (0.45%) Adobe Campaign
5 2 (0.30%) Radian6
5 2 (0.30%) Unica
6 1 (0.15%) Dynamics AX
6 1 (0.15%) Dynamics CRM
Cloud Services
1 236 (35.44%) Google Analytics
2 94 (14.11%) Adobe Analytics
3 36 (5.41%) Amazon AWS
4 30 (4.50%) Google Tag Manager
5 21 (3.15%) AdWords
5 21 (3.15%) SaaS
6 13 (1.95%) Cloud Computing
7 5 (0.75%) Amazon CloudWatch
7 5 (0.75%) AWS CloudFormation
7 5 (0.75%) AWS Lambda
7 5 (0.75%) CloudFront
7 5 (0.75%) Route 53
7 5 (0.75%) Virtual Private Cloud
8 3 (0.45%) Google Cloud Platform
9 2 (0.30%) AdSense
9 2 (0.30%) Amazon Kinesis
9 2 (0.30%) Firebase
9 2 (0.30%) Responsys
10 1 (0.15%) PaaS
10 1 (0.15%) Trello
Communications & Networking
1 26 (3.90%) Internet
2 12 (1.80%) HTTP
3 5 (0.75%) Broadband
4 2 (0.30%) HTTPS
5 1 (0.15%) Firewall
5 1 (0.15%) SMS
Database & Business Intelligence
1 178 (26.73%) Big Data
2 47 (7.06%) Hadoop
3 28 (4.20%) Apache Hive
4 27 (4.05%) MySQL
5 25 (3.75%) Relational Database
6 21 (3.15%) Data Warehouse
6 21 (3.15%) QlikView
7 17 (2.55%) BusinessObjects
7 17 (2.55%) NoSQL
8 14 (2.10%) Base SAS
9 13 (1.95%) SQL Server
10 12 (1.80%) Data Mining
11 10 (1.50%) Qlik Sense
12 9 (1.35%) Amazon Redshift
12 9 (1.35%) Power BI
13 8 (1.20%) Looker
13 8 (1.20%) RDBMS
14 7 (1.05%) SAS EBI
15 5 (0.75%) Amazon DynamoDB
15 5 (0.75%) Text Mining
Development Applications
1 37 (5.56%) Git (software)
2 29 (4.35%) Axure RP
3 14 (2.10%) JIRA
4 12 (1.80%) Jenkins
5 11 (1.65%) Cucumber
6 10 (1.50%) Capybara
6 10 (1.50%) Selenium
7 9 (1.35%) JMeter
7 9 (1.35%) SoapUI
7 9 (1.35%) WATIR
7 9 (1.35%) WebDriver
8 7 (1.05%) Balsamiq Mockups
9 6 (0.90%) Grunt
9 6 (0.90%) gulp
9 6 (0.90%) Mocha
10 5 (0.75%) TestNG
11 4 (0.60%) Jasmine
11 4 (0.60%) Subversion
12 3 (0.45%) Karma Test Runner
13 2 (0.30%) Bower
General
1 420 (63.06%) Marketing
2 91 (13.66%) Finance
3 89 (13.36%) Retail
4 50 (7.51%) Advertising
5 37 (5.56%) Banking
6 33 (4.95%) Telecoms
7 24 (3.60%) Legal
8 21 (3.15%) Games
9 18 (2.70%) Publishing
10 9 (1.35%) Back Office
11 4 (0.60%) Brand Awareness
11 4 (0.60%) Portuguese Language
11 4 (0.60%) Spanish Language
12 3 (0.45%) Law
12 3 (0.45%) Retail Banking
13 2 (0.30%) Multimedia
14 1 (0.15%) Automotive
14 1 (0.15%) Electronics
14 1 (0.15%) Local Government
14 1 (0.15%) Manufacturing
Job Titles
1 146 (21.92%) Analyst
2 67 (10.06%) Developer
2 67 (10.06%) Web Analyst
3 54 (8.11%) Designer
4 45 (6.76%) UX Designer
5 42 (6.31%) Front End Developer (Client-Side Developer)
6 40 (6.01%) Analytics Manager
7 36 (5.41%) Consultant
8 34 (5.11%) Data Analyst
8 34 (5.11%) JavaScript Developer
9 31 (4.65%) Digital Analyst
9 31 (4.65%) Senior Analyst
10 28 (4.20%) Architect
11 27 (4.05%) Insight Analyst
12 23 (3.45%) Web Manager
13 22 (3.30%) HTML Developer
13 22 (3.30%) Marketing Manager
14 21 (3.15%) Data Scientist
14 21 (3.15%) Senior Manager
15 20 (3.00%) Web Analytics Analyst
Libraries, Frameworks & Software Standards
1 149 (22.37%) HTML
2 115 (17.27%) CSS
3 43 (6.46%) XML
4 37 (5.56%) Web Services
5 32 (4.80%) HTML5
6 30 (4.50%) jQuery
7 29 (4.35%) AngularJS
8 25 (3.75%) RESTful
9 19 (2.85%) Symfony
10 18 (2.70%) Ext JS
10 18 (2.70%) mod_perl
11 15 (2.25%) Flash
11 15 (2.25%) JSON
12 14 (2.10%) XHTML
13 12 (1.80%) Node.js
13 12 (1.80%) Spring
14 10 (1.50%) REST
15 9 (1.35%) JDBC
15 9 (1.35%) JMS
15 9 (1.35%) Servlets
Miscellaneous
1 164 (24.62%) Credit Risk
2 154 (23.12%) User Experience
3 124 (18.62%) Analytical Skills
4 100 (15.02%) Social Media
5 45 (6.76%) Mobile App
6 36 (5.41%) Digital Media
7 31 (4.65%) Computer Science
8 16 (2.40%) Enterprise Software
8 16 (2.40%) Fintech
9 11 (1.65%) Graphic Design
9 11 (1.65%) Management Information System
9 11 (1.65%) W3C
10 10 (1.50%) Algorithms
10 10 (1.50%) Online Banking
11 8 (1.20%) Data Centre
11 8 (1.20%) FMCG
11 8 (1.20%) Video on Demand
12 7 (1.05%) Virtual Team
13 4 (0.60%) Blog
14 3 (0.45%) Smartphone
Operating Systems
1 31 (4.65%) Linux
2 25 (3.75%) Unix
3 3 (0.45%) Windows
4 1 (0.15%) Ubuntu
Processes & Methodologies
1 666 (100.00%) Analytics
2 216 (32.43%) Business Intelligence
3 184 (27.63%) E-Commerce
4 126 (18.92%) Digital Marketing
5 125 (18.77%) SEO
6 115 (17.27%) Agile Software Development
7 78 (11.71%) Visualisation
8 75 (11.26%) A/B Testing
9 73 (10.96%) Actionable Insight
10 69 (10.36%) Pay per click
11 67 (10.06%) CRM
12 63 (9.46%) Data Analysis
13 61 (9.16%) Web Development
14 56 (8.41%) Content Management
15 49 (7.36%) Mentoring
16 47 (7.06%) Data Visualisation
16 47 (7.06%) Wireframes
17 46 (6.91%) Front End Development
18 45 (6.76%) Digital Analytics
18 45 (6.76%) Personalization
Programming Languages
1 197 (29.58%) SQL
2 125 (18.77%) JavaScript
3 75 (11.26%) Python
4 69 (10.36%) Java
5 53 (7.96%) R
6 32 (4.80%) PHP
7 29 (4.35%) Scala
8 21 (3.15%) Ruby
9 19 (2.85%) Perl
10 18 (2.70%) VBA
11 10 (1.50%) Bash Shell
12 9 (1.35%) C#
13 8 (1.20%) Clojure
14 7 (1.05%) C
15 5 (0.75%) Shell Script
16 4 (0.60%) Elixir
16 4 (0.60%) ES6
16 4 (0.60%) SAS Macro
17 3 (0.45%) C++
17 3 (0.45%) Go
Qualifications
1 161 (24.17%) Degree
2 16 (2.40%) PhD
3 2 (0.30%) A+ Certification
4 1 (0.15%) Analytics IQ
4 1 (0.15%) BPSS Clearance
4 1 (0.15%) MCP
4 1 (0.15%) Microsoft Certification
Quality Assurance & Compliance
1 46 (6.91%) QA
2 12 (1.80%) Data Quality
3 2 (0.30%) Actionable Recommendations
3 2 (0.30%) SLA
4 1 (0.15%) WCAG
System Software
1 8 (1.20%) Docker
2 3 (0.45%) Apache Flume
3 2 (0.30%) HDFS
Systems Management
1 8 (1.20%) Ansible
2 6 (0.90%) Opscode Chef
3 2 (0.30%) Puppet
4 1 (0.15%) Mesos
Vendors
1 259 (38.89%) Google
2 131 (19.67%) Adobe
3 61 (9.16%) Tableau
4 54 (8.11%) Omniture
5 47 (7.06%) Microsoft
6 33 (4.95%) hybris
7 26 (3.90%) Oracle
8 21 (3.15%) Monetate
9 19 (2.85%) Coremetrics
10 18 (2.70%) Sitecore
11 17 (2.55%) IBM
12 15 (2.25%) Optimizely
13 10 (1.50%) DoubleClick
14 9 (1.35%) Hitwise
14 9 (1.35%) Kenshoo
14 9 (1.35%) Marin
15 8 (1.20%) IgnitionOne
15 8 (1.20%) Sybase
16 7 (1.05%) Maxymiser
16 7 (1.05%) Salesforce.com
London
Parallel Consulting
Salary: £45000 - £55000 per annum
Posted: 16 hours ago
South West London
Digitech Resourcing Ltd
Salary: From £25,000 to £35,000 per annum + Progression, Training, Great Bens
Posted: 17 hours ago
Huddersfield, West Yorkshire
Oscar
Salary: £30000 - £35000 per annum + Benefits
Posted: Yesterday
West Midlands
Parallel Consulting
Salary: £45000 per annum
Posted: 12 hours ago
London
Parallel Consulting
Salary: £60000 - £75000 per annum + Generous bonus and benefits package
Posted: Yesterday
Ashford, Kent
ARC IT Recruitment Ltd
Salary: + Benefits
Posted: 13 hours ago
Manchester, Lancashire
Uniting Ambition
Salary: £18k - 26k per year
Posted: Yesterday
London
Searchability
Salary: £50000 per annum
Posted: Yesterday
Farnborough, Hampshire
The People Network
Salary: £20000 - £30000 per annum
Posted: Yesterday
London
Digital Gurus
Salary: £40000 - £60000 per annum + + bens
Posted: Yesterday
Surrey
Parallel Consulting
Salary: £36000 - £44000 per annum + bonus, benefits, pension
Posted: Yesterday
Northamptonshire
Parallel Consulting
Salary: £28000 - £31000 per annum + bonus, benefits, pension
Posted: Yesterday
Edinburgh, Midlothian
Harvey Nash plc
Salary: £40000 - £50000 per annum
Posted: Yesterday
London
Oliver Bernard
Salary: £50000 - £60000 per annum + Flexi Benefits + bonus
Posted: Yesterday
Twickenham, Middlesex
Digitech Resourcing Ltd
Salary: From £40,000 to £50,000 per annum
Posted: 17 hours ago
South West London
Digitech Resourcing Ltd
Salary: From £40,000 to £50,000 per annum
Posted: 17 hours ago
Ipswich, Suffolk
Searchability
Salary: £30000 - £40000 per annum
Posted: Yesterday
Cambridge, Cambridgeshire
Searchability
Salary: £20000 - £35000 per annum
Posted: Yesterday
Greater Manchester
ANSON MCCADE
Salary: £45,000 - £85,000 per annum
Posted: Yesterday
Edinburgh & Lothians
ANSON MCCADE
Salary: £45,000 - £85,000 per annum
Posted: Yesterday
City, London
ANSON MCCADE
Salary: £45,000 - £85,000 per annum
Posted: Yesterday
London
Ability Resourcing
Salary: £55000 - £65000 per annum
Posted: 3 days ago
Leeds, West Yorkshire
Parallel Consulting
Salary: £35000 - £40000 per annum + Generous bonus and benefits package
Posted: 4 days ago
London
Salt
Salary: £30000 - £40000 per annum
Posted: 4 days ago
London
Zorba Consulting Limited
Salary: £65k - 75k per year + benefits
Posted: Yesterday
London
Premier IT
Salary: £30000 - £35000 per annum
Posted: 5 days ago
London
Parallel Consulting
Salary: £65000 - £85000 per annum + bonus, benefits, pension
Posted: 6 days ago
London
Parallel Consulting
Salary: £65000 - £70000 per annum + Outstanding Bonus and benefits
Posted: 5 days ago
London
Opus Recruitment Solutions Ltd
Salary: £55000 - £65000 per annum
Posted: 5 days ago
London
Opus Recruitment Solutions Ltd
Salary: £50000 - £60000 per annum
Posted: 5 days ago