Google Ads Job Trends in Wales

Google Ads (formerly AdWords)
UK > Wales

The table below provides summary statistics and salary benchmarking for jobs advertised in Wales requiring Google Ads skills. It covers permanent job vacancies from the 6 months leading up to 16 September 2026, with comparisons to the same periods in the previous two years.

6 months to
16 Sep 2026
Same period 2025 Same period 2024
Rank 83 - 80
Rank change year-on-year - - -
Permanent jobs citing Google Ads 62 0 4
As % of all permanent jobs in Wales 1.97% - 0.26%
As % of the Cloud Services category 8.09% - 0.99%
Number of salaries quoted 3 0 4
Median annual salary (50th Percentile) £75,000 - £50,000
UK median annual salary £38,000 £41,250 £40,000
% change year-on-year -7.88% +3.13% -5.88%

All Cloud Computing Skills
Wales

Google Ads falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in Wales.

Permanent vacancies with a requirement for cloud computing skills 766 171 405
As % of all permanent jobs advertised in Wales 24.39% 20.70% 26.54%
Number of salaries quoted 478 140 294
10th Percentile £29,625 £35,000 £31,250
25th Percentile £38,841 £46,486 £40,000
Median annual salary (50th Percentile) £53,000 £55,000 £52,500
Median % change year-on-year -3.64% +4.76% +12.42%
75th Percentile £70,000 £68,875 £65,000
90th Percentile £76,201 £77,500 £75,000
UK median annual salary £62,500 £60,000 £62,500
% change year-on-year +4.17% -4.00% -

Google Ads
Job Vacancy Trend in Wales

Historical trend showing the proportion of permanent IT job postings citing Google Ads relative to all permanent IT jobs advertised in Wales.

Google Ads job vacancy trend in Wales

Google Ads
Salary Trend in Wales

Salary distribution trend for jobs in Wales citing Google Ads.

Salary distribution trend for jobs in Wales citing Google Ads

Google Ads
Job Locations in Wales

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Ads within the Wales region over the 6 months to 16 September 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
West Wales - 46 - -
South Wales - 16 £75,000 - 1
Google Ads
UK

Google Ads
Co-Occurring Skills & Capabilities in Wales by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Applications
1 59 (95.16%) Microsoft Excel
Cloud Services
1 62 (100.00%) SaaS
2 59 (95.16%) Meta Ads
General
1 62 (100.00%) Finance
1 62 (100.00%) Marketing
2 59 (95.16%) Analytical Skills
3 3 (4.84%) Advertising
Job Titles
1 62 (100.00%) Senior
2 3 (4.84%) Marketing Manager
2 3 (4.84%) Performance Manager
2 3 (4.84%) Senior Manager
2 3 (4.84%) Senior Marketing Manager
Miscellaneous
1 59 (95.16%) Onboarding
Processes & Methodologies
1 62 (100.00%) A/B Testing
1 62 (100.00%) AI
1 62 (100.00%) B2B
1 62 (100.00%) B2B Marketing
1 62 (100.00%) Planning and Forecasting
2 59 (95.16%) Actionable Insight
2 59 (95.16%) Business Intelligence
2 59 (95.16%) Creative Strategy
2 59 (95.16%) Customer Segmentation
2 59 (95.16%) Data Analysis
2 59 (95.16%) Demand Generation
2 59 (95.16%) E-Commerce
2 59 (95.16%) Marketing Automation
2 59 (95.16%) Mathematical Modelling
2 59 (95.16%) Mathematics
2 59 (95.16%) Regression Analysis
2 59 (95.16%) Stakeholder Management
2 59 (95.16%) Standard Deviation
2 59 (95.16%) Statistics
2 59 (95.16%) Test Automation
Programming Languages
1 59 (95.16%) SQL
Vendors
1 62 (100.00%) Google
1 62 (100.00%) Microsoft