Period
to 18 November 2017

The following table provides summary statistics for permanent job vacancies advertised in Yorkshire with a requirement for Web Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Web Analytics over the 6 months to 18 November 2017 with a comparison to the same period in the previous 2 years.

Web Analytics
England > Yorkshire
6 months to
18 Nov 2017
Same period 2016 Same period 2015
Rank 279 306 340
Rank change year-on-year +27 +34 +18
Permanent jobs citing Web Analytics 26 32 28
As % of all permanent IT jobs advertised in Yorkshire 0.27% 0.29% 0.21%
As % of the Processes & Methodologies category 0.30% 0.32% 0.23%
Number of salaries quoted 19 31 23
Yorkshire median annual salary £40,000 £40,000 £35,000
Median salary % change year-on-year - +14.29% +7.69%
10th Percentile £27,500 £27,500 £27,700
90th Percentile £42,500 £60,000 £62,500
England median annual salary £43,000 £47,500 £45,000
% change year-on-year -9.47% +5.56% +5.88%

Web Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Yorkshire with a requirement for process or methodology skills.

All Process and Methodology Skills
Yorkshire
Permanent vacancies with a requirement for process or methodology skills 8767 9992 11952
As % of all permanent IT jobs advertised in Yorkshire 90.15% 89.45% 90.18%
Number of salaries quoted 7331 8405 9734
Yorkshire median annual salary £42,500 £42,000 £40,000
Median salary % change year-on-year +1.19% +5.00% +0.69%
10th Percentile £26,250 £26,250 £26,000
90th Percentile £61,250 £62,500 £60,000
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

Web Analytics
Job Vacancy Trend in Yorkshire

Job postings citing Web Analytics as a percentage of all IT jobs advertised in Yorkshire.

Job vacancy trend for Web Analytics in Yorkshire

Web Analytics
Salary Trend in Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics in Yorkshire.

Salary trend for Web Analytics in Yorkshire

Web Analytics
Salary Histogram in Yorkshire

The salary distribution of IT jobs citing Web Analytics in Yorkshire over the 6 months to 18 November 2017.

Salary histogram for Web Analytics in Yorkshire

Web Analytics
Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Analytics within the Yorkshire region over the 6 months to 18 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Yorkshire +11 17 £37,500 +15.38%
East Yorkshire - 9 £40,000 -
Web Analytics
England

For the 6 months to 18 November 2017, IT jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Yorkshire region with a requirement for Web Analytics.

1 26 (100.00%) Analytics
2 25 (96.15%) Google
2 25 (96.15%) Marketing
3 24 (92.31%) Google Analytics
4 19 (73.08%) SEO
5 16 (61.54%) Digital Analytics
6 14 (53.85%) A/B Testing
6 14 (53.85%) Microsoft
6 14 (53.85%) Adobe
7 13 (50.00%) E-Commerce
7 13 (50.00%) Conversion Rate Optimisation
8 12 (46.15%) Visualisation
8 12 (46.15%) Data Visualisation
9 10 (38.46%) Microsoft Excel
9 10 (38.46%) Analytical Skills
10 9 (34.62%) Omniture
10 9 (34.62%) Adobe Analytics
11 8 (30.77%) Degree
11 8 (30.77%) Google Tag Manager
12 7 (26.92%) Computer Science Degree
12 7 (26.92%) Mathematics
12 7 (26.92%) Psychology
12 7 (26.92%) Computer Science
12 7 (26.92%) Digital Media
12 7 (26.92%) Economics
12 7 (26.92%) Business Intelligence
12 7 (26.92%) Microsoft Office
13 6 (23.08%) WebTrends
14 5 (19.23%) B2B
14 5 (19.23%) Continuous Improvement

Web Analytics
Co-occurring IT Skills in Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (11.54%) CMS
2 2 (7.69%) Umbraco
3 1 (3.85%) Sitecore CMS
Applications
1 10 (38.46%) Microsoft Excel
2 7 (26.92%) Microsoft Office
Business Applications
1 6 (23.08%) WebTrends
2 2 (7.69%) Dynamics CRM
Cloud Services
1 24 (92.31%) Google Analytics
2 9 (34.62%) Adobe Analytics
3 8 (30.77%) Google Tag Manager
4 1 (3.85%) Google Cloud Platform
4 1 (3.85%) MailChimp
Database & Business Intelligence
1 4 (15.38%) Data Mining
1 4 (15.38%) Data Warehouse
2 1 (3.85%) Big Data
2 1 (3.85%) Relational Database
General
1 25 (96.15%) Marketing
2 4 (15.38%) Finance
Job Titles
1 16 (61.54%) Analyst
2 12 (46.15%) Web Analyst
3 8 (30.77%) Conversion Analyst
3 8 (30.77%) Google Analytics Analyst
3 8 (30.77%) Google Analytics Web Analyst
3 8 (30.77%) Web Analytics Analyst
4 4 (15.38%) Insight Analyst
5 3 (11.54%) Analytics Manager
5 3 (11.54%) Digital Analyst
6 2 (7.69%) Digital Executive
6 2 (7.69%) Digital Marketing Executive
6 2 (7.69%) Marketing Executive
6 2 (7.69%) Web Analytics Manager
6 2 (7.69%) Web Analytics Specialist
6 2 (7.69%) Web Manager
6 2 (7.69%) Web Specialist
7 1 (3.85%) Data Analyst
7 1 (3.85%) Developer
7 1 (3.85%) Google Analytics Specialist
7 1 (3.85%) Software Developer
Libraries, Frameworks & Software Standards
1 2 (7.69%) COM
2 1 (3.85%) .NET
2 1 (3.85%) ASP.NET
2 1 (3.85%) ASP.NET MVC
Miscellaneous
1 10 (38.46%) Analytical Skills
2 7 (26.92%) Computer Science
2 7 (26.92%) Digital Media
3 4 (15.38%) User Experience
4 2 (7.69%) Social Media
4 2 (7.69%) Video Editing
5 1 (3.85%) Greenfield Project
5 1 (3.85%) N-Tier
Operating Systems
1 1 (3.85%) Windows
Processes & Methodologies
1 26 (100.00%) Analytics
2 19 (73.08%) SEO
3 16 (61.54%) Digital Analytics
4 14 (53.85%) A/B Testing
5 13 (50.00%) Conversion Rate Optimisation
5 13 (50.00%) E-Commerce
6 12 (46.15%) Data Visualisation
6 12 (46.15%) Visualisation
7 7 (26.92%) Business Intelligence
7 7 (26.92%) Economics
7 7 (26.92%) Mathematics
7 7 (26.92%) Psychology
8 5 (19.23%) B2B
8 5 (19.23%) Continuous Improvement
8 5 (19.23%) Digital Marketing
9 4 (15.38%) Personalization
9 4 (15.38%) Single Customer View
10 3 (11.54%) Agile Software Development
10 3 (11.54%) Marketing Strategy
10 3 (11.54%) Pay per click
Programming Languages
1 1 (3.85%) C#
1 1 (3.85%) Java
1 1 (3.85%) SQL
Qualifications
1 8 (30.77%) Degree
2 7 (26.92%) Computer Science Degree
Vendors
1 25 (96.15%) Google
2 14 (53.85%) Adobe
2 14 (53.85%) Microsoft
3 9 (34.62%) Omniture
4 4 (15.38%) DoubleClick
5 3 (11.54%) Criteo
5 3 (11.54%) Facebook
5 3 (11.54%) Tableau
6 1 (3.85%) Sitecore