Period
to 19 October 2019

The following table provides summary statistics for permanent job vacancies advertised in Yorkshire with a requirement for Web Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Web Analytics over the 6 months to 19 October 2019 with a comparison to the same period in the previous 2 years.

Web Analytics
England > Yorkshire
6 months to
19 Oct 2019
Same period 2018 Same period 2017
Rank 280 282 289
Rank change year-on-year +2 +7 +19
Permanent jobs citing Web Analytics 5 9 26
As % of all permanent IT jobs advertised in Yorkshire 0.072% 0.11% 0.27%
As % of the Processes & Methodologies category 0.079% 0.12% 0.29%
Number of salaries quoted 5 6 19
Yorkshire median annual salary £32,000 £35,000 £40,000
Median salary % change year-on-year -8.57% -12.50% +19.40%
10th Percentile £28,100 £32,500 £27,500
90th Percentile £34,500 £42,625 £42,500
England median annual salary £51,979 £47,500 £45,000
% change year-on-year +9.43% +5.56% -5.26%

Web Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Yorkshire with a requirement for process or methodology skills.

All Process and Methodology Skills
Yorkshire
Permanent vacancies with a requirement for process or methodology skills 6,356 7,733 8,851
As % of all permanent IT jobs advertised in Yorkshire 91.36% 92.19% 92.89%
Number of salaries quoted 5,117 6,331 7,417
Yorkshire median annual salary £45,000 £43,000 £42,500
Median salary % change year-on-year +4.65% +1.18% +6.25%
10th Percentile £26,150 £26,250 £26,250
90th Percentile £65,000 £62,500 £61,250
England median annual salary £52,500 £52,000 £50,000
% change year-on-year +0.96% +4.00% -

Web Analytics
Job Vacancy Trend in Yorkshire

Job postings citing Web Analytics as a percentage of all IT jobs advertised in Yorkshire.

Job vacancy trend for Web Analytics in Yorkshire

Web Analytics
Salary Trend in Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics in Yorkshire.

Salary trend for Web Analytics in Yorkshire

Web Analytics
Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Analytics within the Yorkshire region over the 6 months to 19 October 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
South Yorkshire +12 3 £32,000 -11.72%
West Yorkshire +16 2 £30,000 -14.29% 3
Web Analytics
England

For the 6 months to 19 October 2019, IT jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Yorkshire region with a requirement for Web Analytics.

1 5 (100.00%) Analytics
2 3 (60.00%) Coaching
2 3 (60.00%) Quantitative Research
2 3 (60.00%) MySQL
2 3 (60.00%) PostgreSQL
2 3 (60.00%) Spreadsheet
2 3 (60.00%) Visualisation
2 3 (60.00%) Data Visualisation
3 2 (40.00%) Marketing
3 2 (40.00%) Digital Marketing
3 2 (40.00%) Analytical Skills
4 1 (20.00%) Tag Management
4 1 (20.00%) Finance
4 1 (20.00%) Microsoft Excel
4 1 (20.00%) Microsoft PowerPoint
4 1 (20.00%) Google
4 1 (20.00%) Google Analytics
4 1 (20.00%) Continuous Improvement

Web Analytics
Co-occurring IT Skills in Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 3 (60.00%) Spreadsheet
2 1 (20.00%) Microsoft Excel
2 1 (20.00%) Microsoft PowerPoint
Cloud Services
1 1 (20.00%) Google Analytics
Database & Business Intelligence
1 3 (60.00%) MySQL
1 3 (60.00%) PostgreSQL
General
1 2 (40.00%) Marketing
2 1 (20.00%) Finance
Job Titles
1 3 (60.00%) Data Manager
2 2 (40.00%) Analyst
2 2 (40.00%) Digital Analyst
2 2 (40.00%) Digital Analytics Analyst
2 2 (40.00%) Digital Insight Analyst
2 2 (40.00%) Insight Analyst
2 2 (40.00%) Insight Manager
2 2 (40.00%) Web Analyst
2 2 (40.00%) Web Analytics Analyst
Miscellaneous
1 2 (40.00%) Analytical Skills
Processes & Methodologies
1 5 (100.00%) Analytics
2 3 (60.00%) Coaching
2 3 (60.00%) Data Visualisation
2 3 (60.00%) Quantitative Research
2 3 (60.00%) Visualisation
3 2 (40.00%) Digital Marketing
4 1 (20.00%) Continuous Improvement
4 1 (20.00%) Tag Management
Vendors
1 1 (20.00%) Google