target markets, customers and commercial pipeline. Reviewed and prioritised the existing pipeline, with clear qualification criteria and CRM stages. Secured, or materially advanced toward contract, at least one paid beta trial with a priority customer. Defined the customer journey from initial engagement through beta trial to commercial purchase, including … Practical experience of CRM, pipeline management, opportunity qualification, revenue forecasting and commercial metrics. Strong commercial and financial acumen, including pricing, business cases, proposals, contracts, negotiation and forecast development. Experience supporting or leading customer trials, demonstrations or pilots with clear success criteria and conversion objectives. Ability to work effectively with ...