players. We are seeking a highly analytical Senior Data Scientist to lead the data, modelling, and technology foundations of our Forecasting function, including Marketing Mix Modelling and media effectiveness capabilities. The role will build robust internal tools, simulation frameworks, QA processes, and model monitoring routines that improve forecasting accuracy, scenario … planning, and marketing decision‐making. They will work closely with project managers, analysts, data scientists, data engineers, and marketing stakeholders to prioritise and deliver practical, scalable solutions. Responsibilities & KPI's Own the end-to-end Forecasting process from a data, modelling, and technology perspective, ensuring models, tools, QA routines ...