Marketing Jobs

Marketing
UK

The table below looks at the prevalence of the term Marketing in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that cited Marketing over the 6 months leading up to 19 June 2024, comparing them to the same period in the previous two years.

6 months to
19 Jun 2024
Same period 2023 Same period 2022
Rank 31 62 46
Rank change year-on-year +31 -16 +5
Permanent jobs citing Marketing 6,175 4,700 12,077
As % of all permanent jobs advertised in the UK 5.62% 5.08% 6.99%
As % of the General category 9.81% 7.54% 10.70%
Number of salaries quoted 3,083 2,221 3,897
10th Percentile £26,340 £31,250 £31,250
25th Percentile £32,500 £37,885 £40,750
Median annual salary (50th Percentile) £45,000 £55,000 £55,000
Median % change year-on-year -18.18% - -
75th Percentile £63,750 £75,000 £73,750
90th Percentile £80,000 £90,000 £95,000
UK excluding London median annual salary £42,500 £44,500 £47,500
% change year-on-year -4.49% -6.32% +5.56%

All General Skills
UK

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring common skills.

Permanent vacancies with a requirement for common skills 62,940 62,359 112,899
As % of all permanent jobs advertised in the UK 57.28% 67.43% 65.34%
Number of salaries quoted 40,910 35,115 52,200
10th Percentile £27,500 £32,276 £32,500
25th Percentile £36,250 £42,874 £42,521
Median annual salary (50th Percentile) £52,500 £60,000 £60,000
Median % change year-on-year -12.50% - +9.09%
75th Percentile £71,250 £81,250 £80,000
90th Percentile £92,500 £102,500 £97,500
UK excluding London median annual salary £47,500 £52,500 £50,000
% change year-on-year -9.52% +5.00% +5.26%

Marketing
Job Vacancy Trend

Job postings citing Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Marketing in the UK

Marketing
Salary Trend

3-month moving average salary quoted in jobs citing Marketing.

Salary trend for Marketing in the UK

Marketing
Salary Histogram

Salary distribution for jobs citing Marketing over the 6 months to 19 June 2024.

Salary histogram for Marketing in the UK

Marketing
Top 18 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the UK over the 6 months to 19 June 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +15 4,496 £45,000 -18.18% 2,590
UK excluding London +32 4,379 £42,500 -4.49% 1,423
Work from Home +15 2,005 £45,000 -25.00% 1,420
London +15 1,482 £55,000 -15.38% 1,258
Scotland +66 1,328 £42,500 - 53
South East +18 932 £42,500 - 348
North of England -2 751 £42,500 -12.49% 485
Midlands +75 644 £40,000 -5.88% 257
North West +64 440 £45,000 +5.74% 309
South West +20 366 £45,000 - 152
West Midlands +53 344 £42,500 -5.56% 138
East Midlands +75 300 £37,500 +7.14% 120
Yorkshire -14 281 £40,000 -20.00% 127
East of England -1 268 £41,821 -25.65% 130
Wales -14 48 £60,000 +49.58% 33
Northern Ireland +50 43 £35,000 -24.32% 16
North East -25 30 £37,250 -12.35% 54
Channel Islands - 1 £67,500 -

Marketing
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 271 (4.39%) Apache Spark
2 257 (4.16%) CMS
3 199 (3.22%) WordPress
4 101 (1.64%) SharePoint
5 72 (1.17%) Apache Airflow
6 66 (1.07%) Microsoft Exchange
7 54 (0.87%) Confluence
8 42 (0.68%) Apache
9 38 (0.62%) SAS
10 37 (0.60%) FileNet
11 21 (0.34%) Drupal
11 21 (0.34%) Umbraco
12 19 (0.31%) nginx
13 17 (0.28%) Cloud Foundry
14 15 (0.24%) IIS
15 13 (0.21%) Adobe Experience Manager
16 12 (0.19%) Headless CMS
17 11 (0.18%) CICS
18 8 (0.13%) Joomla!
19 5 (0.081%) Sitecore CMS
Applications
1 556 (9.00%) Microsoft Excel
2 513 (8.31%) Microsoft Office
3 210 (3.40%) Microsoft PowerPoint
4 137 (2.22%) Photoshop
5 90 (1.46%) Adobe Illustrator
6 89 (1.44%) Adobe Creative Suite
7 77 (1.25%) InDesign
8 68 (1.10%) Spreadsheet
9 45 (0.73%) Adobe After Effects
10 36 (0.58%) Sketch
11 35 (0.57%) Adobe Premiere
12 30 (0.49%) Trello
13 27 (0.44%) Adobe XD
14 24 (0.39%) UserZoom
15 16 (0.26%) SPSS
16 13 (0.21%) AutoCAD
17 9 (0.15%) CINEMA 4D
17 9 (0.15%) InVision
18 8 (0.13%) Blender
18 8 (0.13%) MS Visio
Business Applications
1 126 (2.04%) Dynamics CRM
2 70 (1.13%) Shopify
3 67 (1.09%) Magento
4 38 (0.62%) SDL Web 8
5 37 (0.60%) Endur
6 19 (0.31%) Adobe Campaign
7 14 (0.23%) Salesforce CRM
8 13 (0.21%) NEC Housing
8 13 (0.21%) Sage 200
9 10 (0.16%) Payment Gateway
10 7 (0.11%) NetSuite
10 7 (0.11%) Raiser’s Edge
11 6 (0.097%) Sage 500
11 6 (0.097%) Sage X3
11 6 (0.097%) SAP CX
12 4 (0.065%) MIS ActiveH
12 4 (0.065%) SAP S/4HANA
13 3 (0.049%) Dynamics NAV
13 3 (0.049%) HiPortfolio
13 3 (0.049%) TrackWise
Cloud Services
1 707 (11.45%) AWS
2 441 (7.14%) Azure
3 380 (6.15%) Power Platform
4 248 (4.02%) SaaS
5 210 (3.40%) Google Analytics
6 196 (3.17%) Dynamics 365
7 153 (2.48%) Figma
8 148 (2.40%) Microsoft 365
9 106 (1.72%) Power Automate
10 96 (1.55%) PowerApps
11 95 (1.54%) GCP
12 76 (1.23%) Datadog
13 69 (1.12%) Azure DevOps
14 67 (1.09%) SurveyMonkey
15 63 (1.02%) Google Ads
16 61 (0.99%) GitHub
17 59 (0.96%) Serverless
18 47 (0.76%) Amazon S3
19 45 (0.73%) Adobe Creative Cloud
20 37 (0.60%) Canva
Communications & Networking
1 228 (3.69%) Broadband
2 82 (1.33%) Kerberos
3 50 (0.81%) Wireless
4 48 (0.78%) DNS
5 44 (0.71%) Firewall
6 40 (0.65%) 5G
7 35 (0.57%) Intranet
8 34 (0.55%) Network Security
9 28 (0.45%) Wi-Fi
10 27 (0.44%) Internet
11 22 (0.36%) Unified Communications
12 21 (0.34%) HTTP
13 18 (0.29%) LAN
13 18 (0.29%) SMS
14 17 (0.28%) TCP/IP
14 17 (0.28%) WAN
15 15 (0.24%) SSL
16 14 (0.23%) DHCP
16 14 (0.23%) FTP
16 14 (0.23%) LTE
Database & Business Intelligence
1 288 (4.66%) Power BI
2 255 (4.13%) NoSQL
3 234 (3.79%) Big Data
4 200 (3.24%) SQL Server
5 177 (2.87%) Tableau
6 135 (2.19%) Relational Database
7 82 (1.33%) Metadata
8 75 (1.21%) MySQL
9 71 (1.15%) MongoDB
10 56 (0.91%) Apache Cassandra
10 56 (0.91%) Elasticsearch
11 51 (0.83%) Looker
12 49 (0.79%) Data Lake
13 48 (0.78%) Data Warehouse
14 46 (0.74%) RDBMS
15 40 (0.65%) PostgreSQL
16 39 (0.63%) Azure SQL Database
17 28 (0.45%) Hadoop
18 26 (0.42%) Power Query
19 25 (0.40%) BigQuery
Development Applications
1 221 (3.58%) Git
2 190 (3.08%) JIRA
3 164 (2.66%) Jenkins
4 73 (1.18%) Bitbucket
5 68 (1.10%) Visual Studio
6 65 (1.05%) Artifactory
7 51 (0.83%) GitLab
8 42 (0.68%) TeamCity
9 38 (0.62%) Moq
9 38 (0.62%) NUnit
10 37 (0.60%) JUnit
11 30 (0.49%) JMeter
12 26 (0.42%) SpecFlow
13 23 (0.37%) Maven
13 23 (0.37%) Octopus Deploy
14 20 (0.32%) git-flow
15 19 (0.31%) Jasmine
15 19 (0.31%) Mockito
15 19 (0.31%) Sourcetree
16 16 (0.26%) Axure RP
General
1 2,662 (43.11%) Finance
2 1,822 (29.51%) Social Skills
3 1,569 (25.41%) Inclusion and Diversity
4 1,410 (22.83%) Law
5 1,024 (16.58%) Analytical Skills
6 731 (11.84%) Retail
7 494 (8.00%) Advertising
8 299 (4.84%) Legal
9 290 (4.70%) Manufacturing
10 262 (4.24%) Public Sector
11 252 (4.08%) Presentation Skills
12 221 (3.58%) Electronics
12 221 (3.58%) Telecoms
13 208 (3.37%) Financial Institution
14 205 (3.32%) Influencing Skills
15 194 (3.14%) Organisational Skills
16 175 (2.83%) Banking
17 126 (2.04%) Games
18 109 (1.77%) Publishing
19 99 (1.60%) Pharmaceutical
Job Titles
1 945 (15.30%) Lead
2 857 (13.88%) Software Engineer
3 844 (13.67%) Senior
4 628 (10.17%) Developer
5 478 (7.74%) Lead Software Engineer
6 357 (5.78%) Development Manager
7 341 (5.52%) Analyst
8 261 (4.23%) Java Engineer
8 261 (4.23%) Java Software Engineer
9 235 (3.81%) Architect
9 235 (3.81%) Consultant
10 209 (3.38%) Project Manager
11 187 (3.03%) Designer
12 185 (3.00%) Senior Software Engineer
13 180 (2.91%) Senior Manager
14 179 (2.90%) Python Engineer
15 174 (2.82%) Python Software Engineer
16 166 (2.69%) Engineering Manager
17 164 (2.66%) Lead Java Engineer
18 163 (2.64%) Business Manager
Libraries, Frameworks & Software Standards
1 517 (8.37%) HTML
2 452 (7.32%) CSS
3 343 (5.55%) React
4 293 (4.74%) .NET
5 213 (3.45%) Spring
6 182 (2.95%) RESTful
7 179 (2.90%) Web Services
8 156 (2.53%) AngularJS
9 139 (2.25%) Spring Boot
10 125 (2.02%) Kafka
11 120 (1.94%) XML
12 115 (1.86%) ASP.NET
13 104 (1.68%) JSON
14 101 (1.64%) HTML5
15 99 (1.60%) Node.js
16 97 (1.57%) PySpark
17 92 (1.49%) jQuery
18 84 (1.36%) GraphQL
19 81 (1.31%) ASP.NET MVC
20 77 (1.25%) Laravel
Miscellaneous
1 571 (9.25%) Social Media
2 565 (9.15%) Cloud Native
3 264 (4.28%) Self-Motivation
4 253 (4.10%) Product Ownership
5 235 (3.81%) Marketing Technology
6 223 (3.61%) Management Information System
7 212 (3.43%) Algorithms
8 158 (2.56%) Public Cloud
9 144 (2.33%) Blog
10 123 (1.99%) Onboarding
10 123 (1.99%) Reference Data
11 121 (1.96%) Market Risk
12 120 (1.94%) Graphic Design
13 104 (1.68%) Photography
14 95 (1.54%) Analytical Mindset
15 89 (1.44%) Mobile App
16 78 (1.26%) IoT
17 75 (1.21%) Driving Licence
18 71 (1.15%) Enterprise Cloud
19 69 (1.12%) Life Science
Operating Systems
1 167 (2.70%) Windows
2 148 (2.40%) Linux
3 48 (0.78%) Windows Server
4 28 (0.45%) Android
4 28 (0.45%) Windows 10
5 26 (0.42%) Apple iOS
6 16 (0.26%) Unix
7 12 (0.19%) Mac OS
8 8 (0.13%) VMS
9 7 (0.11%) Kali Linux
9 7 (0.11%) Windows Server 2012
10 4 (0.065%) Embedded Linux
11 3 (0.049%) Windows Server 2016
11 3 (0.049%) Windows Server 2019
12 2 (0.032%) Windows 7
13 1 (0.016%) Windows Vista
Processes & Methodologies
1 1,955 (31.66%) Agile
2 1,233 (19.97%) Software Engineering
3 1,073 (17.38%) Analytics
4 1,058 (17.13%) SDLC
5 977 (15.82%) Problem-Solving
6 896 (14.51%) CI/CD
7 850 (13.77%) Digital Marketing
8 837 (13.55%) Operational Stability
9 763 (12.36%) Artificial Intelligence
10 723 (11.71%) Business Development
11 685 (11.09%) Project Management
12 657 (10.64%) Machine Learning
13 643 (10.41%) Decision-Making
14 605 (9.80%) Roadmaps
15 593 (9.60%) CRM
16 541 (8.76%) User Experience
17 518 (8.39%) Community of Practice
18 507 (8.21%) Business Intelligence
19 457 (7.40%) Mentoring
20 455 (7.37%) Computer Science
Programming Languages
1 904 (14.64%) SQL
2 732 (11.85%) Python
3 720 (11.66%) Java
4 625 (10.12%) JavaScript
5 290 (4.70%) C#
6 189 (3.06%) PHP
7 173 (2.80%) Scala
8 139 (2.25%) TypeScript
9 119 (1.93%) R
10 101 (1.64%) Go
11 99 (1.60%) C
12 85 (1.38%) T-SQL
13 77 (1.25%) C++
14 65 (1.05%) Prolog
14 65 (1.05%) SPARQL
15 44 (0.71%) VB
16 41 (0.66%) PowerShell
17 30 (0.49%) PL/SQL
18 28 (0.45%) Bash
18 28 (0.45%) Data Analysis Expressions
Qualifications
1 1,198 (19.40%) Degree
2 186 (3.01%) Master's Degree
3 161 (2.61%) DBS Check
4 125 (2.02%) Computer Science Degree
5 68 (1.10%) MBA
5 68 (1.10%) PhD
6 49 (0.79%) Microsoft Certification
7 46 (0.74%) Security Cleared
8 30 (0.49%) PMI Certification
9 28 (0.45%) SC Cleared
10 24 (0.39%) ACCA
10 24 (0.39%) CISSP
11 23 (0.37%) HND
11 23 (0.37%) PMP
12 16 (0.26%) CISM
13 15 (0.24%) AWS Certification
13 15 (0.24%) CIPD
13 15 (0.24%) HNC
13 15 (0.24%) PRINCE2 Practitioner
14 13 (0.21%) OSCP
Quality Assurance & Compliance
1 199 (3.22%) QA
2 172 (2.79%) Accessibility
3 78 (1.26%) GDPR
4 68 (1.10%) Data Quality
5 61 (0.99%) PMO
6 58 (0.94%) SLA
7 52 (0.84%) Actionable Recommendations
8 26 (0.42%) NIST
9 24 (0.39%) ISO/IEC 27001
10 17 (0.28%) WCAG
11 13 (0.21%) GRC
11 13 (0.21%) ISO 9001
12 12 (0.19%) California Consumer Privacy Act
13 9 (0.15%) GMP
14 7 (0.11%) PCI DSS
15 6 (0.097%) MiFID
15 6 (0.097%) UCITS
16 5 (0.081%) JTAG
17 4 (0.065%) IEC 61131
17 4 (0.065%) ISO/IEC 27005
System Software
1 103 (1.67%) Active Directory
2 93 (1.51%) Docker
3 51 (0.83%) Firmware
4 22 (0.36%) VMware Infrastructure
5 20 (0.32%) Hyper-V
6 19 (0.31%) Embedded Firmware
7 12 (0.19%) HDFS
8 11 (0.18%) Time Sharing Option
9 3 (0.049%) Virtual Machines
10 2 (0.032%) NFS
11 1 (0.016%) VMware ESXi
11 1 (0.016%) vSphere
Systems Management
1 201 (3.26%) Kubernetes
2 123 (1.99%) Terraform
3 81 (1.31%) Grafana
4 54 (0.87%) Prometheus
5 9 (0.15%) SCCM
6 7 (0.11%) Nessus
6 7 (0.11%) Nmap
7 6 (0.097%) Ansible
7 6 (0.097%) Microsoft Intune
8 5 (0.081%) Active Directory Federation Services
8 5 (0.081%) Rancher
8 5 (0.081%) Single Sign-On
9 4 (0.065%) CSIRT
9 4 (0.065%) Jamf Pro
9 4 (0.065%) Progress Chef
9 4 (0.065%) Puppet
10 3 (0.049%) Autotask
10 3 (0.049%) EMC NetWorker
11 2 (0.032%) Argo
12 1 (0.016%) systemd
Vendors
1 985 (15.95%) Microsoft
2 386 (6.25%) Google
3 310 (5.02%) Adobe
4 212 (3.43%) Oracle
5 204 (3.30%) SAP
6 193 (3.13%) Salesforce
7 120 (1.94%) Facebook
8 90 (1.46%) Splunk
9 84 (1.36%) Dynatrace
10 83 (1.34%) Databricks
11 56 (0.91%) Qualtrics
12 52 (0.84%) YouTube
13 50 (0.81%) Instagram
14 45 (0.73%) Sybase
15 43 (0.70%) TikTok
16 38 (0.62%) Twitter
17 37 (0.60%) Salesforce Marketing Cloud
18 36 (0.58%) HubSpot
19 35 (0.57%) OpenLink
19 35 (0.57%) TIBCO