Advertising
UK
The table below looks at the prevalence of the term Advertising in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 28 May 2024 with a comparison to the same period over the previous 2 years.
| 6 months to 28 May 2024 |
Same period 2023 | Same period 2022 | |
|---|---|---|---|
| Rank | 297 | 433 | 197 |
| Rank change year-on-year | +136 | -236 | +93 |
| Permanent jobs citing Advertising | 986 | 691 | 3,457 |
| As % of all permanent jobs advertised in the UK | 0.96% | 0.71% | 2.07% |
| As % of the General category | 1.64% | 1.04% | 3.19% |
| Number of salaries quoted | 673 | 564 | 1,409 |
| 10th Percentile | £23,750 | £27,000 | £31,900 |
| 25th Percentile | £32,500 | £38,594 | £43,250 |
| Median annual salary (50th Percentile) | £47,500 | £50,000 | £57,500 |
| Median % change year-on-year | -5.00% | -13.04% | +4.55% |
| 75th Percentile | £67,500 | £71,250 | £77,500 |
| 90th Percentile | £82,500 | £90,000 | £90,350 |
| UK excluding London median annual salary | £42,500 | £45,000 | £45,000 |
| % change year-on-year | -5.56% | - | -1.10% |
All General Skills
UK
Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.
| Permanent vacancies with a requirement for common skills | 60,283 | 66,144 | 108,481 |
| As % of all permanent jobs advertised in the UK | 58.75% | 67.94% | 64.98% |
| Number of salaries quoted | 39,987 | 35,943 | 51,825 |
| 10th Percentile | £27,500 | £32,500 | £32,500 |
| 25th Percentile | £36,250 | £43,000 | £42,521 |
| Median annual salary (50th Percentile) | £52,500 | £60,000 | £60,000 |
| Median % change year-on-year | -12.50% | - | +9.09% |
| 75th Percentile | £72,426 | £81,250 | £80,000 |
| 90th Percentile | £92,500 | £102,500 | £97,500 |
| UK excluding London median annual salary | £47,500 | £52,500 | £50,000 |
| % change year-on-year | -9.52% | +5.00% | +5.26% |
Advertising
Job Vacancy Trend
Job postings citing Advertising as a proportion of all IT jobs advertised.
Advertising
Salary Trend
3-month moving average salary quoted in jobs citing Advertising.
Advertising
Salary Histogram
Salary distribution for jobs citing Advertising over the 6 months to 28 May 2024.
Advertising
Top 16 Job Locations
The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the UK over the 6 months to 28 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Permanent IT Job Ads |
Median Salary Past 6 Months |
Median Salary % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| England | +172 | 943 | £47,500 | -13.45% | 705 |
| UK excluding London | +157 | 545 | £42,500 | -5.56% | 472 |
| Work from Home | +136 | 542 | £47,500 | -13.45% | 316 |
| London | +124 | 416 | £65,000 | +13.04% | 283 |
| South East | +106 | 214 | £49,000 | +8.89% | 114 |
| North of England | +139 | 127 | £42,500 | -26.09% | 107 |
| North West | +77 | 97 | £41,750 | -38.15% | 68 |
| South West | +17 | 83 | £35,000 | -23.91% | 76 |
| Midlands | +44 | 67 | £40,000 | -20.00% | 96 |
| West Midlands | +37 | 37 | £40,000 | -27.27% | 56 |
| East Midlands | +7 | 29 | £35,000 | +9.38% | 40 |
| East of England | +1 | 28 | £43,500 | +58.18% | 46 |
| Yorkshire | +88 | 18 | £32,500 | -40.78% | 31 |
| Scotland | -44 | 13 | £32,500 | -40.91% | 27 |
| Wales | -51 | 13 | £39,000 | - | 22 |
| North East | - | 12 | £42,500 | - | 9 |
Advertising
Co-occurring Skills and Capabilities by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
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