The table below looks at the prevalence of the term Social Media in IT contracts advertised for the South East region. Included is a guide to the contractor rates offered in IT contracts that have cited Social Media over the 3 months to 24 June 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
24 Jun 2016
Same period 2015 Same period 2014
Social Media
Rank 222 210 189
Rank change year-on-year
-12 -21
Contract jobs citing Social Media 40 56 65
As % of all contract IT jobs located in the South East 0.45% 0.59% 0.71%
As % of the Miscellaneous category 1.43% 1.85% 2.39%
Number of daily rates quoted 26 38 30
Median daily rate £350 £363 £325
Median daily rate % change year-on-year
-3.44% +11.53%
90% offered a daily rate of more than £141 £216 £173
10% offered a daily rate of more than £510 £500 £491
UK excluding London median daily rate £350 £350 £325
% change year-on-year
- +7.69%
Number of hourly rates quoted 0 0 2
Median hourly rate - - £11.00
UK excluding London median hourly rate - £16.00 £11.00
% change year-on-year
- +45.45%
Social Media
England

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the South East region.

Miscellaneous Category
South East
Contract IT job ads with a match in the
Miscellaneous category
2790 3019 2721
As % of all contract IT jobs located in the South East 31.29% 32.00% 29.66%
Number of daily rates quoted 1624 1602 1479
Median daily rate £400 £378 £350
Median daily rate % change year-on-year
+5.96% +7.85%
90% offered a daily rate of more than £260 £225 £210
10% offered a daily rate of more than £550 £500 £500
UK excluding London median daily rate £390 £375 £350
% change year-on-year
+4.00% +7.14%
Number of hourly rates quoted 148 138 155
Median hourly rate £25.00 £16.50 £20.50
Median hourly rate % change year-on-year
+51.51% -19.51%
90% offered a hourly rate of more than £12.50 £12.00 £12.45
10% offered a hourly rate of more than £51.05 £40.00 £47.50
UK excluding London median hourly rate £22.00 £18.00 £21.00
% change year-on-year
+22.22% -14.28%

Social Media
Jobs Demand Trend in the South East

The demand trend of contract jobs across the South East region citing Social Media as a proportion of all IT contracts with a match in the Miscellaneous category.

Social Media Jobs Demand Trend in the South East

Social Media
Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media across the South East region.

Social Media Daily Rate Trend in the South East

Social Media
Daily Rate Histogram in the South East

This chart provides a histogram of daily rates quoted in contract IT jobs citing Social Media across the South East region over the 3 months to 24 June 2016.

Social Media Daily Rate Histogram in the South East

Social Media
Hourly Rate Trend in the South East

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Social Media across the South East region.

Social Media Hourly Rate Trend in the South East

Social Media
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the South East region over the 3 months to 24 June 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Berkshire -16 16 £195 -37.34% 8
Surrey +3 11 £463 +37.03% 2
West Sussex -15 5 £400 +5.26%
Sussex - 4 £400 -
Middlesex - 2 - -
Buckinghamshire +17 1 - - 2
East Sussex - 1 - - 1
Social Media
England

Social Media
Top 30 Related IT Skills in the South East

For the 6 months to 24 June 2016, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the South East region with a requirement for Social Media.

1 47 (62.67%) Marketing
2 32 (42.67%) SEO
3 26 (34.67%) Digital Marketing
4 22 (29.33%) Pay per click
4 22 (29.33%) Analytics
5 17 (22.67%) Degree
6 16 (21.33%) E-Commerce
7 15 (20.00%) B2B
7 15 (20.00%) Email Marketing
7 15 (20.00%) Online Marketing
8 13 (17.33%) Digital Media
8 13 (17.33%) Brand Awareness
9 12 (16.00%) Marketo
9 12 (16.00%) Data Acquisition
9 12 (16.00%) Marketing Automation
9 12 (16.00%) SaaS
9 12 (16.00%) Project Planning
9 12 (16.00%) German Language
9 12 (16.00%) Agile Software Development
9 12 (16.00%) CMS
9 12 (16.00%) Salesforce.com
10 10 (13.33%) Project Management
10 10 (13.33%) HTML
10 10 (13.33%) Twitter
11 9 (12.00%) User Experience
11 9 (12.00%) Google
12 8 (10.67%) Content Management
12 8 (10.67%) Google Analytics
12 8 (10.67%) CSS
12 8 (10.67%) Analytical Skills

Social Media
Top Related IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 12 (16.00%) CMS
2 5 (6.67%) Drupal
3 4 (5.33%) Apache
3 4 (5.33%) Magnolia
4 2 (2.67%) Apache Solr
4 2 (2.67%) Apache Spark
4 2 (2.67%) IBM Notes
4 2 (2.67%) SharePoint
5 1 (1.33%) Community Server
5 1 (1.33%) Joomla!
5 1 (1.33%) Oracle Workflow
5 1 (1.33%) Sitecore CMS
5 1 (1.33%) WebLogic
5 1 (1.33%) WebLogic Portal
Applications
1 3 (4.00%) Adobe Illustrator
2 2 (2.67%) Adobe Creative Suite
2 2 (2.67%) Photoshop
3 1 (1.33%) Acrobat
3 1 (1.33%) Adobe After Effects
3 1 (1.33%) MS Office
Business Applications
1 1 (1.33%) SAP HR
Cloud Services
1 12 (16.00%) SaaS
2 8 (10.67%) Google Analytics
3 2 (2.67%) Amazon AWS
4 1 (1.33%) IaaS
4 1 (1.33%) Office 365
4 1 (1.33%) Silverpop
4 1 (1.33%) SuccessFactors
4 1 (1.33%) Yammer
Communications & Networking
1 2 (2.67%) Internet
2 1 (1.33%) Skype
Database & Business Intelligence
1 3 (4.00%) Data Mining
2 2 (2.67%) Hadoop
2 2 (2.67%) MongoDB
2 2 (2.67%) MySQL
2 2 (2.67%) NoSQL
2 2 (2.67%) SQL Server
3 1 (1.33%) Big Data
3 1 (1.33%) Oracle Database
3 1 (1.33%) Oracle Database 11g
Development Applications
1 4 (5.33%) Git (software)
2 2 (2.67%) Dreamweaver
3 1 (1.33%) Axure RP
3 1 (1.33%) Balsamiq Mockups
General
1 47 (62.67%) Marketing
2 13 (17.33%) Brand Awareness
3 12 (16.00%) German Language
4 6 (8.00%) Publishing
5 5 (6.67%) Legal
6 3 (4.00%) Multimedia
6 3 (4.00%) Spanish Language
7 2 (2.67%) Advertising
7 2 (2.67%) Games
7 2 (2.67%) Italian Language
7 2 (2.67%) Polish Language
7 2 (2.67%) Portuguese Language
8 1 (1.33%) Finance
8 1 (1.33%) Retail
8 1 (1.33%) Telecoms
Job Titles
1 9 (12.00%) Designer
1 9 (12.00%) Marketing Manager
2 6 (8.00%) Developer
3 5 (6.67%) Administrator
3 5 (6.67%) Content Designer
4 4 (5.33%) Web Administrator
5 3 (4.00%) Communications Officer
5 3 (4.00%) Digital Marketing Manager
5 3 (4.00%) IT Manager
5 3 (4.00%) Marketing Assistant
5 3 (4.00%) Marketing Officer
5 3 (4.00%) Project Manager
5 3 (4.00%) Social Media Manager
6 2 (2.67%) Content Manager
6 2 (2.67%) Digital Marketing Executive
6 2 (2.67%) Digital Project Manager
6 2 (2.67%) Drupal Developer
6 2 (2.67%) Hadoop Developer
6 2 (2.67%) IT Support
6 2 (2.67%) PHP Drupal Developer
Libraries, Frameworks & Software Standards
1 10 (13.33%) HTML
2 8 (10.67%) CSS
3 4 (5.33%) HTML5
3 4 (5.33%) jQuery
4 3 (4.00%) Ajax
4 3 (4.00%) Web Services
4 3 (4.00%) XML
5 2 (2.67%) Drush
5 2 (2.67%) JSON
5 2 (2.67%) LAMP
5 2 (2.67%) Regular Expression
5 2 (2.67%) RESTful
6 1 (1.33%) Adobe AIR
6 1 (1.33%) CSS3
6 1 (1.33%) J2EE
6 1 (1.33%) JSP
6 1 (1.33%) Servlets
6 1 (1.33%) Twitter Bootstrap
6 1 (1.33%) Unity (Game Engine)
6 1 (1.33%) WebCenter
Miscellaneous
1 13 (17.33%) Digital Media
2 9 (12.00%) User Experience
3 8 (10.67%) Analytical Skills
4 6 (8.00%) Blog
4 6 (8.00%) Mobile App
5 4 (5.33%) Management Information System
6 3 (4.00%) Copywriting
6 3 (4.00%) Social Network
7 2 (2.67%) Algorithms
7 2 (2.67%) Taxonomies
7 2 (2.67%) W3C
8 1 (1.33%) Computer Science
8 1 (1.33%) Driving Licence
8 1 (1.33%) Hybrid Cloud
8 1 (1.33%) Internet of Things
8 1 (1.33%) Motion Graphics
8 1 (1.33%) Photography
8 1 (1.33%) Smartphone
8 1 (1.33%) Virtual Team
Operating Systems
1 1 (1.33%) Linux
Processes & Methodologies
1 32 (42.67%) SEO
2 26 (34.67%) Digital Marketing
3 22 (29.33%) Analytics
3 22 (29.33%) Pay per click
4 16 (21.33%) E-Commerce
5 15 (20.00%) B2B
5 15 (20.00%) Email Marketing
5 15 (20.00%) Online Marketing
6 12 (16.00%) Agile Software Development
6 12 (16.00%) Data Acquisition
6 12 (16.00%) Marketing Automation
6 12 (16.00%) Project Planning
7 10 (13.33%) Project Management
8 8 (10.67%) Content Management
9 7 (9.33%) Social Media Marketing
10 6 (8.00%) Marketing Strategy
11 5 (6.67%) Stakeholder Management
11 5 (6.67%) Web Application Development
12 4 (5.33%) Web Analytics
12 4 (5.33%) Web Usability
Programming Languages
1 2 (2.67%) JavaScript
1 2 (2.67%) PHP
1 2 (2.67%) Python
2 1 (1.33%) Java
Qualifications
1 17 (22.67%) Degree
Quality Assurance & Compliance
1 3 (4.00%) QA
System Software
1 2 (2.67%) Varnish
Vendors
1 12 (16.00%) Marketo
1 12 (16.00%) Salesforce.com
2 10 (13.33%) Twitter
3 9 (12.00%) Google
4 7 (9.33%) Facebook
5 3 (4.00%) Adobe
6 2 (2.67%) Coremetrics
6 2 (2.67%) Lotus
6 2 (2.67%) Microsoft
6 2 (2.67%) Omniture
6 2 (2.67%) Zend
7 1 (1.33%) IBM
7 1 (1.33%) Oracle
7 1 (1.33%) SAP
7 1 (1.33%) Sitecore
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