The table below looks at the prevalence of the term Social Media in IT contracts advertised for the South East region. Included is a guide to the average contractor rates offered in IT contracts that have cited Social Media over the 3 months to 31 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
31 Jul 2015
Same period 2014 Same period 2013
Social Media
Rank 198 191 224
Rank change year-on-year
-7 +33
Contract jobs citing Social Media 63 60 11
As % of all contract IT jobs located in the South East 0.66% 0.65% 0.13%
As % of the Miscellaneous category 2.15% 2.24% 0.47%
Number of daily rates quoted 37 33 2
Average daily rate
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of your Daily Rate
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£363 £313 £325
Average daily rate % change year-on-year
+16.00% -3.84%
UK excluding London average daily rate £363 £325 £300
% change year-on-year
+11.53% +8.33%
Number of hourly rates quoted 3 2 2
Average hourly rate £22.00 £11.00 £26.88
Average hourly rate % change year-on-year
+100.00% -59.06%
90% offered a hourly rate of more than £15.20 £11.00 £23.38
10% offered a hourly rate of more than £100.40 £11.00 £30.38
UK excluding London average hourly rate £16.00 £11.00 £29.38
% change year-on-year
+45.45% -62.55%
Social Media
England

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the South East region.

Miscellaneous Category
South East
Contract IT job ads with a match in the
Miscellaneous category
2933 2675 2348
As % of all contract IT jobs located in the South East 30.77% 29.09% 27.71%
Number of daily rates quoted 1648 1421 1168
Average daily rate £375 £350 £365
Average daily rate % change year-on-year
+7.14% -4.10%
90% offered a daily rate of more than £230 £212 £213
10% offered a daily rate of more than £500 £500 £500
UK excluding London average daily rate £375 £350 £350
% change year-on-year
+7.14% -
Number of hourly rates quoted 148 139 159
Average hourly rate £19.25 £20.50 £22.50
Average hourly rate % change year-on-year
-6.09% -8.88%
90% offered a hourly rate of more than £12.13 £11.00 £12.50
10% offered a hourly rate of more than £47.50 £44.90 £42.50
UK excluding London average hourly rate £19.08 £21.00 £20.00
% change year-on-year
-9.14% +5.00%

Social Media
Jobs Demand Trend in the South East

This chart provides a 3-month moving total of IT contractor jobs citing Social Media across the South East region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in the South East

Social Media
Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media across the South East region.

Social Media Daily Rate Trend in the South East

Social Media
Daily Rate Histogram in the South East

This chart provides a histogram of daily rates quoted in contract IT jobs citing Social Media across the South East region over the 3 months to 31 July 2015.

Social Media Daily Rate Histogram in the South East

Social Media
Hourly Rate Trend in the South East

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Social Media across the South East region.

Social Media Hourly Rate Trend in the South East

Social Media
Hourly Rate Histogram in the South East

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Social Media across the South East region over the 3 months to 31 July 2015.

Social Media Hourly Rate Histogram in the South East

Social Media
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Social Media within the South East region over the 3 months to 31 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Berkshire +9 34 £288 -17.85% 11
Hampshire +3 18 £475 +46.15% 10
Kent +2 8 - - 2
Surrey -8 2 £295 +7.36% 5
Buckinghamshire -6 1 £363 -9.93% 1
East Sussex - 1 - - 3
Social Media
England

Social Media
Top 30 Related IT Skills in the South East

For the 6 months to 31 July 2015, IT contractor jobs across the South East region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media.

1 67 (50.00%) Marketing
2 30 (22.39%) Analytics
3 28 (20.90%) Facebook
4 27 (20.15%) Twitter
4 27 (20.15%) E-Commerce
5 26 (19.40%) Digital Marketing
6 25 (18.66%) Content Management
7 24 (17.91%) Agile Software Development
8 22 (16.42%) Google
8 22 (16.42%) Microsoft
8 22 (16.42%) SEO
9 21 (15.67%) CMS
10 20 (14.93%) CRM
11 18 (13.43%) HTML
11 18 (13.43%) REST
11 18 (13.43%) Digital Media
12 16 (11.94%) Project Management
13 15 (11.19%) Mobile App
13 15 (11.19%) Analytical Skills
14 14 (10.45%) Marketing Strategy
14 14 (10.45%) Web Analytics
14 14 (10.45%) JSON
15 13 (9.70%) Retail
15 13 (9.70%) JavaScript
15 13 (9.70%) .NET
16 12 (8.96%) SQL Server
16 12 (8.96%) Android
16 12 (8.96%) User Experience
17 11 (8.21%) Android Development
17 11 (8.21%) Mobile Application Development

Social Media
Top Related IT Skills in the South East by Category

For the 6 months to 31 July 2015, IT contractor jobs across the South East region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 21 (15.67%) CMS
2 11 (8.21%) Sitecore CMS
3 7 (5.22%) SharePoint
3 7 (5.22%) WordPress
4 6 (4.48%) SharePoint 2013
5 1 (0.75%) ExpressionEngine
5 1 (0.75%) IIS
5 1 (0.75%) Apache
Applications
1 10 (7.46%) MS Office
2 9 (6.72%) MS Excel
3 7 (5.22%) Photoshop
4 2 (1.49%) Adobe Illustrator
4 2 (1.49%) MS PowerPoint
5 1 (0.75%) Spreadsheet
5 1 (0.75%) Adobe Creative Suite
5 1 (0.75%) Fireworks
Business Applications
1 7 (5.22%) Radian6
2 4 (2.99%) WebTrends
3 3 (2.24%) Dynamics CRM
3 3 (2.24%) Optimost
Cloud Services
1 9 (6.72%) Google Analytics
2 4 (2.99%) Adobe Analytics
3 2 (1.49%) SaaS
3 2 (1.49%) Yammer
4 1 (0.75%) IaaS
Communications & Networking
1 11 (8.21%) Internet
2 4 (2.99%) Intranet
2 4 (2.99%) SMS
3 3 (2.24%) Cisco ICM
4 1 (0.75%) Wireless
4 1 (0.75%) VoIP
4 1 (0.75%) LDAP
4 1 (0.75%) Broadband
Database & Business Intelligence
1 12 (8.96%) SQL Server
2 7 (5.22%) Hadoop
3 4 (2.99%) SQL Server 2012
3 4 (2.99%) SQL Server Analysis Services
3 4 (2.99%) SQL Server 2008
4 1 (0.75%) Data Mining
4 1 (0.75%) MySQL
4 1 (0.75%) Big Data
Development Applications
1 3 (2.24%) Visual Studio
2 2 (1.49%) Dreamweaver
2 2 (1.49%) Subversion
2 2 (1.49%) Git (software)
2 2 (1.49%) SQL Server Management Studio (SSMS)
3 1 (0.75%) Xcode
3 1 (0.75%) Eclipse
General
1 67 (50.00%) Marketing
2 13 (9.70%) Retail
3 8 (5.97%) Finance
4 6 (4.48%) Italian Language
4 6 (4.48%) Games
5 5 (3.73%) Advertising
6 4 (2.99%) Telecoms
6 4 (2.99%) Norwegian Language
6 4 (2.99%) Swedish Language
6 4 (2.99%) Danish Language
7 3 (2.24%) Legal
8 1 (0.75%) Manufacturing
8 1 (0.75%) Publishing
8 1 (0.75%) Pharmaceutical
8 1 (0.75%) Automotive
8 1 (0.75%) Multimedia
Job Titles
1 21 (15.67%) Developer
2 13 (9.70%) Analyst
2 13 (9.70%) Marketing Manager
3 9 (6.72%) Coordinator
4 8 (5.97%) Product Manager
4 8 (5.97%) Social Media Manager
5 7 (5.22%) Business Analyst
5 7 (5.22%) Designer
5 7 (5.22%) Mobile Developer
6 6 (4.48%) Solutions Architect
6 6 (4.48%) Applications Support
6 6 (4.48%) Architect
6 6 (4.48%) Team Leader
6 6 (4.48%) E-Commerce Manager
7 5 (3.73%) Applications Developer
7 5 (3.73%) Junior
7 5 (3.73%) Android Developer
7 5 (3.73%) Data Scientist
8 4 (2.99%) C# .NET Developer
8 4 (2.99%) Digital Marketing Manager
Libraries, Frameworks & Software Standards
1 18 (13.43%) HTML
1 18 (13.43%) REST
2 14 (10.45%) JSON
3 13 (9.70%) .NET
4 11 (8.21%) OpenGL
4 11 (8.21%) OAuth
4 11 (8.21%) HTML5
5 9 (6.72%) Web Services
6 7 (5.22%) CSS
7 6 (4.48%) WCF
8 5 (3.73%) .NET Framework
9 4 (2.99%) WPF
9 4 (2.99%) Silverlight
9 4 (2.99%) jQuery
9 4 (2.99%) XML
10 3 (2.24%) ASP.NET
10 3 (2.24%) SAML
10 3 (2.24%) JSF
11 2 (1.49%) Middleware
11 2 (1.49%) ADO.NET
Miscellaneous
1 18 (13.43%) Digital Media
2 15 (11.19%) Mobile App
2 15 (11.19%) Analytical Skills
3 12 (8.96%) User Experience
4 7 (5.22%) Copywriting
5 5 (3.73%) Management Information System
6 4 (2.99%) Blog
7 3 (2.24%) Mathematics
8 2 (1.49%) Physics
8 2 (1.49%) Client/Server
8 2 (1.49%) Statistics
8 2 (1.49%) Social Network
8 2 (1.49%) Visualisation
9 1 (0.75%) iPad
9 1 (0.75%) Data Structures
9 1 (0.75%) Hybrid Cloud
9 1 (0.75%) Photography
9 1 (0.75%) Cybernetics
9 1 (0.75%) EPoS
9 1 (0.75%) W3C
Operating Systems
1 12 (8.96%) Android
2 7 (5.22%) Apple iOS
3 4 (2.99%) Linux
4 2 (1.49%) Windows
5 1 (0.75%) UNIX
Processes & Methodologies
1 30 (22.39%) Analytics
2 27 (20.15%) E-Commerce
3 26 (19.40%) Digital Marketing
4 25 (18.66%) Content Management
5 24 (17.91%) Agile Software Development
6 22 (16.42%) SEO
7 20 (14.93%) CRM
8 16 (11.94%) Project Management
9 14 (10.45%) Web Analytics
9 14 (10.45%) Marketing Strategy
10 11 (8.21%) Mobile Application Development
10 11 (8.21%) Stakeholder Management
10 11 (8.21%) Android Development
11 10 (7.46%) Continuous Improvement
11 10 (7.46%) B2B
12 9 (6.72%) Online Marketing
12 9 (6.72%) Open Source
13 8 (5.97%) Social Media Marketing
13 8 (5.97%) Scrum
14 7 (5.22%) Pay per click
Programming Languages
1 13 (9.70%) JavaScript
2 8 (5.97%) PHP
3 7 (5.22%) Python
3 7 (5.22%) MATLAB
3 7 (5.22%) C#
3 7 (5.22%) R
4 6 (4.48%) SQL
5 4 (2.99%) PowerShell
6 3 (2.24%) C
7 2 (1.49%) T-SQL
8 1 (0.75%) Objective-C
8 1 (0.75%) PHP5
8 1 (0.75%) Java
Qualifications
1 11 (8.21%) Degree
2 5 (3.73%) Security Cleared
3 4 (2.99%) SC Cleared
4 2 (1.49%) PhD
5 1 (0.75%) CIPD
Quality Assurance & Compliance
1 6 (4.48%) SLA
2 1 (0.75%) WAI
System Software
1 5 (3.73%) VMware Infrastructure
2 1 (0.75%) Active Directory
Systems Management
1 4 (2.99%) Puppet
1 4 (2.99%) Opscode Chef
2 3 (2.24%) Cisco IPCC
3 2 (1.49%) Cisco UCCE
4 1 (0.75%) Cisco UCCX
Vendors
1 28 (20.90%) Facebook
2 27 (20.15%) Twitter
3 22 (16.42%) Microsoft
3 22 (16.42%) Google
4 11 (8.21%) Sitecore
4 11 (8.21%) Adobe
5 10 (7.46%) Salesforce.com
6 8 (5.97%) Eloqua
7 7 (5.22%) Spiceworks
8 6 (4.48%) Omniture
9 5 (3.73%) VMware
10 4 (2.99%) Veritas
10 4 (2.99%) Tealeaf
10 4 (2.99%) Pega
10 4 (2.99%) Rackspace
11 3 (2.24%) Maxymiser
11 3 (2.24%) Cisco
12 2 (1.49%) Citrix
13 1 (0.75%) Informatica
13 1 (0.75%) HP
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