The table below looks at the prevalence of the term Social Media in IT contracts advertised for the South East region. Included is a guide to the average contractor rates offered in IT contracts that have cited Social Media over the 3 months to 12 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
12 Feb 2016
Same period 2015 Same period 2014
Social Media
Rank 211 210 214
Rank change year-on-year
-1 +4
Contract jobs citing Social Media 35 53 29
As % of all contract IT jobs located in the South East 0.41% 0.56% 0.34%
As % of the Miscellaneous category 1.34% 1.93% 1.16%
Number of daily rates quoted 22 14 13
Average daily rate £350 £350 £300
Average daily rate % change year-on-year
- +16.66%
90% offered a daily rate of more than £172 £265 £254
10% offered a daily rate of more than £400 £535 £535
UK excluding London average daily rate £325 £350 £375
% change year-on-year
-7.14% -6.66%
Number of hourly rates quoted 5 1 1
Average hourly rate £15.00 £11.00 £17.00
Average hourly rate % change year-on-year
+36.36% -35.29%
UK excluding London average hourly rate £15.00 £11.50 £10.93
% change year-on-year
+30.43% +5.26%
Social Media
England

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the South East region.

Miscellaneous Category
South East
Contract IT job ads with a match in the
Miscellaneous category
2606 2747 2505
As % of all contract IT jobs located in the South East 30.44% 28.79% 29.28%
Number of daily rates quoted 1522 1435 1298
Average daily rate £388 £375 £365
Average daily rate % change year-on-year
+3.33% +2.73%
90% offered a daily rate of more than £238 £225 £225
10% offered a daily rate of more than £550 £500 £483
UK excluding London average daily rate £375 £375 £350
% change year-on-year
- +7.14%
Number of hourly rates quoted 163 181 169
Average hourly rate £43.00 £18.00 £17.50
Average hourly rate % change year-on-year
+138.88% +2.85%
90% offered a hourly rate of more than £13.00 £11.92 £12.46
10% offered a hourly rate of more than £60.62 £40.00 £42.50
UK excluding London average hourly rate £23.75 £17.50 £17.50
% change year-on-year
+35.71% -

Social Media
Jobs Demand Trend in the South East

This chart provides a 3-month moving total of IT contractor jobs citing Social Media across the South East region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in the South East

Social Media
Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Social Media across the South East region.

Social Media Daily Rate Trend in the South East

Social Media
Daily Rate Histogram in the South East

This chart provides a histogram of daily rates quoted in contract IT jobs citing Social Media across the South East region over the 3 months to 12 February 2016.

Social Media Daily Rate Histogram in the South East

Social Media
Hourly Rate Trend in the South East

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Social Media across the South East region.

Social Media Hourly Rate Trend in the South East

Social Media
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Social Media within the South East region over the 3 months to 12 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Berkshire +2 15 £210 -61.81% 4
West Sussex +10 6 £400 +33.33% 1
Buckinghamshire +10 4 £320 +16.36% 2
Hampshire +4 2 £225 -55.00% 4
Surrey -9 2 £400 +18.51% 5
Middlesex - 2 £350 -
Oxfordshire +5 1 £375 - 3
Social Media
England

Social Media
Top 30 Related IT Skills in the South East

For the 6 months to 12 February 2016, IT contractor jobs across the South East region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media.

1 45 (50.56%) Marketing
2 25 (28.09%) Analytics
3 23 (25.84%) Digital Marketing
3 23 (25.84%) E-Commerce
4 20 (22.47%) HTML
5 19 (21.35%) CMS
6 16 (17.98%) CRM
6 16 (17.98%) SharePoint
6 16 (17.98%) Project Management
7 15 (16.85%) SEO
8 14 (15.73%) Content Management
9 13 (14.61%) Stakeholder Management
10 12 (13.48%) B2B
10 12 (13.48%) Microsoft
10 12 (13.48%) CSS
10 12 (13.48%) Drupal
11 11 (12.36%) Degree
11 11 (12.36%) Agile Software Development
12 10 (11.24%) Web Analytics
12 10 (11.24%) SQL Server
12 10 (11.24%) Email Marketing
13 9 (10.11%) Digital Media
13 9 (10.11%) Adobe
13 9 (10.11%) Google
14 8 (8.99%) ERP
14 8 (8.99%) MS Excel
14 8 (8.99%) Web Services
14 8 (8.99%) Facebook
14 8 (8.99%) Twitter
14 8 (8.99%) Mobile App

Social Media
Top Related IT Skills in the South East by Category

For the 6 months to 12 February 2016, IT contractor jobs across the South East region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 19 (21.35%) CMS
2 16 (17.98%) SharePoint
3 12 (13.48%) Drupal
4 6 (6.74%) IIS
5 3 (3.37%) BizTalk Server
5 3 (3.37%) Magnolia
6 2 (2.25%) Apache Solr
6 2 (2.25%) Apache Spark
6 2 (2.25%) WordPress
7 1 (1.12%) Apache
7 1 (1.12%) Elasticsearch
Applications
1 8 (8.99%) MS Excel
2 6 (6.74%) MS PowerPoint
3 5 (5.62%) MS Office
3 5 (5.62%) MS Visio
4 4 (4.49%) Photoshop
5 1 (1.12%) 3ds Max
5 1 (1.12%) Adobe Illustrator
5 1 (1.12%) Adobe Premiere
5 1 (1.12%) CINEMA 4D
Business Applications
1 4 (4.49%) Oracle CRM
2 3 (3.37%) Data Workbench
Cloud Services
1 8 (8.99%) Google Analytics
2 4 (4.49%) SaaS
3 3 (3.37%) IaaS
4 2 (2.25%) Amazon AWS
4 2 (2.25%) PaaS
4 2 (2.25%) Yammer
5 1 (1.12%) Cloud Computing
5 1 (1.12%) Office 365
Communications & Networking
1 6 (6.74%) Intranet
2 3 (3.37%) Internet
3 2 (2.25%) LDAP
Database & Business Intelligence
1 10 (11.24%) SQL Server
2 6 (6.74%) Data Mining
3 3 (3.37%) Big Data
3 3 (3.37%) Data Warehouse
3 3 (3.37%) Hadoop
3 3 (3.37%) MongoDB
4 2 (2.25%) MySQL
4 2 (2.25%) NoSQL
4 2 (2.25%) OLAP
4 2 (2.25%) OLAP Cube
4 2 (2.25%) Power BI
4 2 (2.25%) SQL Server Analysis Services
4 2 (2.25%) SQL Server Integration Services
5 1 (1.12%) HBase
5 1 (1.12%) InfluxDB
Development Applications
1 6 (6.74%) Visual Studio
2 5 (5.62%) Team Foundation Server
3 4 (4.49%) Git (software)
4 1 (1.12%) Dreamweaver
4 1 (1.12%) Selenium
4 1 (1.12%) SpecFlow
4 1 (1.12%) WebDriver
General
1 45 (50.56%) Marketing
2 6 (6.74%) Finance
3 4 (4.49%) German Language
3 4 (4.49%) Portuguese Language
3 4 (4.49%) Spanish Language
4 3 (3.37%) Banking
4 3 (3.37%) Czech Language
4 3 (3.37%) Retail
5 2 (2.25%) French Language
5 2 (2.25%) Italian Language
5 2 (2.25%) Pharmaceutical
6 1 (1.12%) Advertising
6 1 (1.12%) Games
6 1 (1.12%) Multimedia
6 1 (1.12%) Publishing
Job Titles
1 10 (11.24%) Developer
2 8 (8.99%) Analyst
3 6 (6.74%) Architect
3 6 (6.74%) Digital Executive
4 5 (5.62%) Coordinator
4 5 (5.62%) Digital Analyst
4 5 (5.62%) Marketing Manager
4 5 (5.62%) Project Manager
4 5 (5.62%) SharePoint Developer
5 4 (4.49%) Administrator
5 4 (4.49%) Digital Project Manager
5 4 (4.49%) Senior Analyst
5 4 (4.49%) Solutions Architect
6 3 (3.37%) Designer
6 3 (3.37%) Digital Marketing Executive
6 3 (3.37%) Digital Marketing Manager
6 3 (3.37%) Insight Analyst
6 3 (3.37%) Marketing Executive
6 3 (3.37%) Senior Architect
6 3 (3.37%) Senior Insight Analyst
Libraries, Frameworks & Software Standards
1 20 (22.47%) HTML
2 12 (13.48%) CSS
3 8 (8.99%) Web Services
4 7 (7.87%) HTML5
4 7 (7.87%) jQuery
5 6 (6.74%) .NET
5 6 (6.74%) Flash
6 5 (5.62%) XSL
6 5 (5.62%) XSLT
7 4 (4.49%) XML
8 3 (3.37%) JSON
8 3 (3.37%) Middleware
8 3 (3.37%) SAP PI
9 2 (2.25%) Ajax
9 2 (2.25%) Drush
9 2 (2.25%) LAMP
9 2 (2.25%) RESTful
10 1 (1.12%) ASP.NET
10 1 (1.12%) RSS
10 1 (1.12%) Sensu
Miscellaneous
1 9 (10.11%) Digital Media
2 8 (8.99%) Mobile App
3 7 (7.87%) Social Network
4 5 (5.62%) Analytical Skills
5 4 (4.49%) Blog
5 4 (4.49%) User Experience
6 3 (3.37%) Data Centre
6 3 (3.37%) Data Integration
6 3 (3.37%) Enterprise Software
6 3 (3.37%) Foreign Exchange (FX)
6 3 (3.37%) Internet of Things
6 3 (3.37%) SCADA
7 2 (2.25%) Copywriting
7 2 (2.25%) Visualisation
8 1 (1.12%) Economics
8 1 (1.12%) Hybrid Cloud
Operating Systems
1 2 (2.25%) Windows
1 2 (2.25%) Windows Server
2 1 (1.12%) Linux
Processes & Methodologies
1 25 (28.09%) Analytics
2 23 (25.84%) Digital Marketing
2 23 (25.84%) E-Commerce
3 16 (17.98%) CRM
3 16 (17.98%) Project Management
4 15 (16.85%) SEO
5 14 (15.73%) Content Management
6 13 (14.61%) Stakeholder Management
7 12 (13.48%) B2B
8 11 (12.36%) Agile Software Development
9 10 (11.24%) Email Marketing
9 10 (11.24%) Web Analytics
10 8 (8.99%) ERP
11 6 (6.74%) B2C
11 6 (6.74%) Online Marketing
11 6 (6.74%) Pay per click
12 5 (5.62%) Enterprise Architecture
12 5 (5.62%) Line Management
12 5 (5.62%) Open Source
12 5 (5.62%) Workflow
Programming Languages
1 7 (7.87%) C#
1 7 (7.87%) JavaScript
1 7 (7.87%) PHP
2 5 (5.62%) Java
3 2 (2.25%) Python
4 1 (1.12%) PowerShell
Qualifications
1 11 (12.36%) Degree
2 5 (5.62%) PMI Certification
2 5 (5.62%) PMP
3 3 (3.37%) SC Cleared
3 3 (3.37%) Security Cleared
4 1 (1.12%) DV Cleared
4 1 (1.12%) MBA
4 1 (1.12%) PhD
Quality Assurance & Compliance
1 3 (3.37%) Solvency II
2 1 (1.12%) QA
System Software
1 3 (3.37%) Active Directory
2 2 (2.25%) Varnish
Systems Management
1 2 (2.25%) Systems Management Server (SMS)
2 1 (1.12%) logstash
Vendors
1 12 (13.48%) Microsoft
2 9 (10.11%) Adobe
2 9 (10.11%) Google
3 8 (8.99%) Facebook
3 8 (8.99%) Twitter
4 7 (7.87%) Oracle
5 5 (5.62%) Nintex
5 5 (5.62%) SAP
6 4 (4.49%) Salesforce.com
7 3 (3.37%) FatWire
7 3 (3.37%) Guidewire
7 3 (3.37%) hybris
7 3 (3.37%) MuleSoft
7 3 (3.37%) Pega
7 3 (3.37%) Sitecore
8 2 (2.25%) Coremetrics
8 2 (2.25%) Omniture
8 2 (2.25%) Zend