The table below looks at the prevalence of the term Copywriting in IT contracts advertised for the South East region. Included is a guide to the average contractor rates offered in IT contracts that have cited Copywriting over the 3 months to 22 August 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
22 Aug 2014
Same period 2013 Same period 2012
Copywriting
Rank 235 230 233
Rank change year-on-year
-5 +3
Contract jobs citing Copywriting 10 15 7
As % of all contract IT jobs located in the South East 0.11% 0.17% 0.071%
As % of the Miscellaneous category 0.48% 0.86% 0.35%
Number of daily rates quoted 3 7 0
Average daily rate
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of your Daily Rate
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£208 £400 -
Average daily rate % change year-on-year
-48.12% -
UK excluding London average daily rate £213 £400 £165
% change year-on-year
-46.87% +142.42%
Number of hourly rates quoted 1 0 1
Average hourly rate £15.75 - £15.00
UK excluding London average hourly rate £16.28 - £14.50
Copywriting
England

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised in the South East region.

Miscellaneous Category
South East
Contract IT job ads with a match in the
Miscellaneous category
2094 1752 2015
As % of all contract IT jobs located in the South East 22.57% 19.75% 20.38%
Number of daily rates quoted 1101 916 884
Average daily rate £350 £360 £350
Average daily rate % change year-on-year
-2.77% +2.85%
90% offered a daily rate of more than £220 £210 £200
10% offered a daily rate of more than £500 £491 £500
UK excluding London average daily rate £350 £350 £338
% change year-on-year
- +3.70%
Number of hourly rates quoted 132 122 167
Average hourly rate £17.00 £22.50 £29.00
Average hourly rate % change year-on-year
-24.44% -22.41%
90% offered a hourly rate of more than £11.00 £12.50 £12.00
10% offered a hourly rate of more than £40.00 £42.50 £47.50
UK excluding London average hourly rate £19.00 £17.50 £29.00
% change year-on-year
+8.57% -39.65%

Copywriting
Jobs Demand Trend in the South East

This chart provides a 3-month moving total of IT contractor jobs citing Copywriting across the South East region as a proportion of the total demand within the Miscellaneous category.

Copywriting Jobs Demand Trend in the South East

Copywriting
Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Copywriting across the South East region.

Copywriting Daily Rate Trend in the South East

Copywriting
Hourly Rate Trend in the South East

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Copywriting across the South East region.

Copywriting Hourly Rate Trend in the South East

Copywriting
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Copywriting within the South East region over the 3 months to 22 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Berkshire +8 4 £263 -34.37%
Surrey -3 1 - -
East Sussex - 1 - -
Buckinghamshire - - - -
Copywriting
England

Copywriting
Top 30 Related IT Skills in the South East

For the 6 months to 22 August 2014, IT contractor jobs across the South East region citing Copywriting also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Copywriting.

1 9 (64.29%) Marketing
2 5 (35.71%) CMS
2 5 (35.71%) Social Media
3 4 (28.57%) SEO
3 4 (28.57%) Content Management
4 3 (21.43%) Blog
4 3 (21.43%) Digital Marketing
4 3 (21.43%) Mobile App
5 2 (14.29%) Windows Phone
5 2 (14.29%) Digital Media
5 2 (14.29%) Analytics
5 2 (14.29%) Axure RP
5 2 (14.29%) Apple iOS
5 2 (14.29%) Android
5 2 (14.29%) Information Architecture
5 2 (14.29%) Social Network
5 2 (14.29%) Email Marketing
5 2 (14.29%) Publishing
5 2 (14.29%) Stakeholder Management
5 2 (14.29%) CSS
5 2 (14.29%) Windows
5 2 (14.29%) HTML
5 2 (14.29%) Photoshop
5 2 (14.29%) Intranet
6 1 (7.14%) Project Management
6 1 (7.14%) MS Office
6 1 (7.14%) MS Excel
6 1 (7.14%) Adobe
6 1 (7.14%) Adobe Premiere
6 1 (7.14%) Telecoms

Copywriting
Top Related IT Skills in the South East by Category

For the 6 months to 22 August 2014, IT contractor jobs across the South East region citing Copywriting also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Copywriting. Up to 20 skills are shown per category.

Application Platforms
1 5 (35.71%) CMS
2 1 (7.14%) Adobe CQ
2 1 (7.14%) Magnolia
Applications
1 2 (14.29%) Photoshop
2 1 (7.14%) MS Office
2 1 (7.14%) MS Excel
2 1 (7.14%) Adobe Premiere
2 1 (7.14%) MS PowerPoint
Communications & Networking
1 2 (14.29%) Intranet
Development Applications
1 2 (14.29%) Axure RP
General
1 9 (64.29%) Marketing
2 2 (14.29%) Publishing
3 1 (7.14%) Telecoms
Job Titles
1 3 (21.43%) Copywriter
2 2 (14.29%) User Experience Architect
2 2 (14.29%) Architect
2 2 (14.29%) Communications Manager
3 1 (7.14%) Web Editor
3 1 (7.14%) Web Content Editor
3 1 (7.14%) Content Editor
3 1 (7.14%) Content Manager
3 1 (7.14%) Internal Communications Manager
Libraries, Frameworks & Software Standards
1 2 (14.29%) CSS
1 2 (14.29%) HTML
Miscellaneous
1 5 (35.71%) Social Media
2 3 (21.43%) Blog
2 3 (21.43%) Mobile App
3 2 (14.29%) Digital Media
3 2 (14.29%) Social Network
Operating Systems
1 2 (14.29%) Windows Phone
1 2 (14.29%) Apple iOS
1 2 (14.29%) Android
1 2 (14.29%) Windows
Processes & Methodologies
1 4 (28.57%) SEO
1 4 (28.57%) Content Management
2 3 (21.43%) Digital Marketing
3 2 (14.29%) Analytics
3 2 (14.29%) Information Architecture
3 2 (14.29%) Email Marketing
3 2 (14.29%) Stakeholder Management
4 1 (7.14%) Project Management
4 1 (7.14%) Migration
4 1 (7.14%) Data Migration
4 1 (7.14%) Supplier Management
4 1 (7.14%) Web Analytics
4 1 (7.14%) Statistical Analysis
4 1 (7.14%) Web Marketing
4 1 (7.14%) Business Analytics
Qualifications
1 1 (7.14%) CTC Cleared
1 1 (7.14%) Security Cleared
Vendors
1 1 (7.14%) Adobe