The table below looks at the statistics for the Digital Marketing Specialist role in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Digital Marketing Specialist in their job title over the 3 months to 9 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
9 Feb 2016
Same period 2015 Same period 2014
Digital Marketing Specialist
Rank 621 613 -
Rank change year-on-year
-8 -
Contract jobs requiring a Digital Marketing Specialist 3 3 0
As % of all contract IT jobs located in the UK 0.006% 0.006% -
As % of the Job Titles category 0.006% 0.006% -
Number of daily rates quoted 2 0 0
Average daily rate £320 - -
UK excluding London average daily rate £340 - -
Number of hourly rates quoted 0 3 0
Average hourly rate - £18.00 -
UK excluding London average hourly rate - £18.00 -

The following table is for comparison with the above and provides statistics for the entire Job Titles category in contract jobs advertised across the UK. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of contract jobs in the overall sample.

Job Titles Category
UK
Contract IT job ads with a match in the
Job Titles category
48652 48803 46653
As % of all contract IT jobs located in the UK 94.49% 94.48% 94.26%
Number of daily rates quoted 31297 30382 27621
Average daily rate £413 £400 £400
Average daily rate % change year-on-year
+3.12% -
90% offered a daily rate of more than £260 £238 £225
10% offered a daily rate of more than £575 £563 £575
UK excluding London average daily rate £375 £375 £350
% change year-on-year
- +7.14%
Number of hourly rates quoted 1739 1915 2049
Average hourly rate £17.50 £16.75 £17.50
Average hourly rate % change year-on-year
+4.47% -4.28%
90% offered a hourly rate of more than £11.00 £11.00 £11.50
10% offered a hourly rate of more than £49.82 £40.00 £40.00
UK excluding London average hourly rate £17.50 £16.50 £16.50
% change year-on-year
+6.06% -

Digital Marketing Specialist
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Digital Marketing Specialist in the job title within the UK as a proportion of the total demand within the Job Titles category.

Digital Marketing Specialist Jobs Demand Trend in the UK

Digital Marketing Specialist
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing Specialist within the UK.

Digital Marketing Specialist Daily Rate Trend in the UK

Digital Marketing Specialist
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Digital Marketing Specialist within the UK.

Digital Marketing Specialist Hourly Rate Trend in the UK

Digital Marketing Specialist
Top 3 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Digital Marketing Specialist within the UK over the 3 months to 9 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -31 2 £300 - 1
London - 2 £300 -
City of London - 1 - -

Digital Marketing Specialist
Top 30 Related IT Skills

For the 6 months to 9 February 2016, IT contractor jobs within the UK that cited Digital Marketing Specialist in their job title mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled with Digital Marketing Specialist in their job title.

1 4 (100.00%) Marketing
1 4 (100.00%) Digital Marketing
2 3 (75.00%) CRM
3 2 (50.00%) SQL
3 2 (50.00%) Salesforce.com
3 2 (50.00%) B2B
3 2 (50.00%) Google
3 2 (50.00%) Google Analytics
3 2 (50.00%) Analytics
4 1 (25.00%) Marketing Analytics
4 1 (25.00%) Campaign Management
4 1 (25.00%) Relational Database
4 1 (25.00%) Salesforce Marketing Cloud
4 1 (25.00%) User Experience
4 1 (25.00%) Analytical Skills
4 1 (25.00%) Windows Server
4 1 (25.00%) AdWords
4 1 (25.00%) HTML
4 1 (25.00%) Online Marketing
4 1 (25.00%) Adobe Analytics
4 1 (25.00%) Tableau
4 1 (25.00%) Marketing Strategy
4 1 (25.00%) Email Marketing
4 1 (25.00%) Dynamics CRM
4 1 (25.00%) Telemarketing
4 1 (25.00%) B2C
4 1 (25.00%) Adobe
4 1 (25.00%) Dell
4 1 (25.00%) Degree
4 1 (25.00%) JIRA

Digital Marketing Specialist
Top Related IT Skills by Category

For the 6 months to 9 February 2016, IT contractor jobs within the UK that cited Digital Marketing Specialist in their job title mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled with Digital Marketing Specialist in their job title. Up to 20 skills are shown per category.

Application Platforms
1 1 (25.00%) SharePoint
Applications
1 1 (25.00%) MS Excel
1 1 (25.00%) MS Visio
1 1 (25.00%) Photoshop
Business Applications
1 1 (25.00%) Dynamics CRM
Cloud Services
1 2 (50.00%) Google Analytics
2 1 (25.00%) Adobe Analytics
2 1 (25.00%) AdWords
Database & Business Intelligence
1 1 (25.00%) Relational Database
Development Applications
1 1 (25.00%) Dreamweaver
1 1 (25.00%) JIRA
General
1 4 (100.00%) Marketing
2 1 (25.00%) Finance
Libraries, Frameworks & Software Standards
1 1 (25.00%) ATL
1 1 (25.00%) HTML
Miscellaneous
1 1 (25.00%) Analytical Skills
1 1 (25.00%) Computer Science
1 1 (25.00%) Copywriting
1 1 (25.00%) User Experience
Operating Systems
1 1 (25.00%) Windows
1 1 (25.00%) Windows Server
Processes & Methodologies
1 4 (100.00%) Digital Marketing
2 3 (75.00%) CRM
3 2 (50.00%) Analytics
3 2 (50.00%) B2B
4 1 (25.00%) Agile Software Development
4 1 (25.00%) B2C
4 1 (25.00%) Business Analysis
4 1 (25.00%) Campaign Management
4 1 (25.00%) Creative Marketing
4 1 (25.00%) Data Analysis
4 1 (25.00%) Database Marketing
4 1 (25.00%) Email Marketing
4 1 (25.00%) Marketing Analytics
4 1 (25.00%) Marketing Strategy
4 1 (25.00%) Online Marketing
4 1 (25.00%) Project Management
4 1 (25.00%) Scrum
4 1 (25.00%) SEO
4 1 (25.00%) Telemarketing
Programming Languages
1 2 (50.00%) SQL
Qualifications
1 1 (25.00%) Degree
Vendors
1 2 (50.00%) Google
1 2 (50.00%) Salesforce.com
2 1 (25.00%) Adobe
2 1 (25.00%) Dell
2 1 (25.00%) DoubleClick
2 1 (25.00%) Oracle
2 1 (25.00%) Salesforce Marketing Cloud
2 1 (25.00%) Siebel
2 1 (25.00%) Tableau