The table below looks at the statistics for Online Marketing skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Online Marketing over the 3 months to 23 January 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
23 Jan 2015
Same period 2014 Same period 2013
Online Marketing
Rank 533 522 496
Rank change year-on-year
-11 -26
Contract jobs citing Online Marketing 45 35 39
As % of all contract IT jobs located in the UK 0.089% 0.072% 0.087%
As % of the Processes & Methodologies category 0.12% 0.097% 0.12%
Number of daily rates quoted 16 17 22
Average daily rate
Keep up to 90%
of your Daily Rate
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£263 £325 £263
Average daily rate % change year-on-year
-19.23% +23.80%
90% offered a daily rate of more than £160 £131 £180
10% offered a daily rate of more than £408 £490 £396
UK excluding London average daily rate £358 £300 £263
% change year-on-year
+19.16% +14.28%
Number of hourly rates quoted 2 0 1
Average hourly rate £16.00 - £20.00
UK excluding London average hourly rate - - £20.00

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
38160 36205 32086
As % of all contract IT jobs located in the UK 75.24% 74.33% 71.88%
Number of daily rates quoted 24546 22063 19027
Average daily rate £420 £400 £400
Average daily rate % change year-on-year
+5.00% -
90% offered a daily rate of more than £285 £273 £273
10% offered a daily rate of more than £575 £575 £575
UK excluding London average daily rate £395 £375 £363
% change year-on-year
+5.40% +3.44%
Number of hourly rates quoted 993 1129 1306
Average hourly rate £25.00 £27.00 £30.00
Average hourly rate % change year-on-year
-7.40% -10.00%
90% offered a hourly rate of more than £12.00 £12.50 £12.00
10% offered a hourly rate of more than £47.50 £45.00 £45.00
UK excluding London average hourly rate £25.50 £27.50 £31.50
% change year-on-year
-7.27% -12.69%

Online Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Online Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in the UK

Online Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Online Marketing within the UK.

Online Marketing Daily Rate Trend in the UK

Online Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Online Marketing within the UK over the 3 months to 23 January 2015.

Online Marketing Daily Rate Histogram in the UK

Online Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Online Marketing within the UK.

Online Marketing Hourly Rate Trend in the UK

Online Marketing
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Online Marketing within the UK over the 3 months to 23 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -9 45 £263 -4.54% 69
London +3 24 £209 -40.00% 29
South East -10 14 £356 - 12
East Sussex - 7 £450 - 2
City of London +11 4 £188 +50.00% 9
Berkshire - 4 - - 3
Bracknell - 3 - - 1
Brighton - 3 £450 - 2
West Midlands - 3 - - 4
Surrey 0 2 £263 - 2
South West -19 1 £350 +159.25% 2
Worcestershire - 1 - - 3
East of England - 1 £325 -
Worcester - 1 - -
Hampshire - 1 - - 2
Hertfordshire - 1 £325 -
Kent - - - - 1
Lancashire - - - - 2
North Yorkshire - - - - 1
Northamptonshire - - - - 1
Nottinghamshire - - - -
Oxfordshire - - - - 1
Shropshire - - - -
South Yorkshire - - - - 2
York - - - -
Cheshire - - - - 1
Devon - - - -
Addlestone - - - -
Altrincham - - - - 1
Bexhill-On-Sea - - - -

Online Marketing
Top 30 Related IT Skills

For the 6 months to 23 January 2015, IT contractor jobs within the UK citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Online Marketing.

1 88 (100.00%) Marketing
2 38 (43.18%) Social Media
3 30 (34.09%) HTML
4 29 (32.95%) SEO
5 28 (31.82%) Analytics
6 24 (27.27%) Digital Marketing
7 22 (25.00%) E-Commerce
8 21 (23.86%) Advertising
9 19 (21.59%) Retail
9 19 (21.59%) Google
10 15 (17.05%) Google Analytics
10 15 (17.05%) Analytical Skills
10 15 (17.05%) CSS
11 14 (15.91%) JavaScript
11 14 (15.91%) Adobe
11 14 (15.91%) Degree
12 13 (14.77%) Flash
13 11 (12.50%) Photoshop
14 10 (11.36%) Dreamweaver
14 10 (11.36%) Web Analytics
14 10 (11.36%) Content Management
15 9 (10.23%) Omniture
15 9 (10.23%) XHTML
15 9 (10.23%) Microsoft
15 9 (10.23%) Internet
15 9 (10.23%) Display Advertising
15 9 (10.23%) jQuery
16 8 (9.09%) Project Management
16 8 (9.09%) Finance
16 8 (9.09%) CMS

Online Marketing
Top Related IT Skills by Category

For the 6 months to 23 January 2015, IT contractor jobs within the UK citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 8 (9.09%) CMS
2 4 (4.55%) WordPress
2 4 (4.55%) Joomla!
3 3 (3.41%) SharePoint
4 2 (2.27%) Drupal
4 2 (2.27%) TeamSite
5 1 (1.14%) ColdFusion
5 1 (1.14%) Apache
5 1 (1.14%) SAS
5 1 (1.14%) nginx
Applications
1 11 (12.50%) Photoshop
2 6 (6.82%) MS Excel
3 4 (4.55%) Adobe Creative Suite
4 2 (2.27%) Spreadsheet
4 2 (2.27%) MS Office
4 2 (2.27%) MS PowerPoint
5 1 (1.14%) Adobe Illustrator
5 1 (1.14%) InDesign
5 1 (1.14%) SPSS
Business Applications
1 15 (17.05%) Google Analytics
2 3 (3.41%) WebTrends
3 1 (1.14%) Magento
Cloud Services
1 2 (2.27%) Cloud Computing
Communications & Networking
1 9 (10.23%) Internet
2 3 (3.41%) Intranet
3 1 (1.14%) FTP
Database & Business Intelligence
1 2 (2.27%) SQL Server
2 1 (1.14%) SQL Server 2005
2 1 (1.14%) SQL Server 2000
2 1 (1.14%) DB2
2 1 (1.14%) OLAP
2 1 (1.14%) MySQL
2 1 (1.14%) Data Mining
2 1 (1.14%) Hadoop
2 1 (1.14%) SQL Server 2008
2 1 (1.14%) Base SAS
2 1 (1.14%) Big Data
Development Applications
1 10 (11.36%) Dreamweaver
2 1 (1.14%) ProC
2 1 (1.14%) Git (software)
General
1 88 (100.00%) Marketing
2 21 (23.86%) Advertising
3 19 (21.59%) Retail
4 8 (9.09%) Finance
5 4 (4.55%) Legal
5 4 (4.55%) Publishing
6 3 (3.41%) Banking
7 2 (2.27%) Law
8 1 (1.14%) Games
8 1 (1.14%) Multimedia
8 1 (1.14%) Dutch Language
8 1 (1.14%) German Language
Job Titles
1 19 (21.59%) Marketing Manager
2 17 (19.32%) Analyst
3 16 (18.18%) Designer
4 11 (12.50%) Digital Marketing Manager
5 9 (10.23%) Web Designer
5 9 (10.23%) Web Analyst
6 7 (7.95%) Developer
7 5 (5.68%) Social Media Manager
8 4 (4.55%) Web Developer
8 4 (4.55%) Consultant
8 4 (4.55%) Data Analyst
9 3 (3.41%) Web Editor
9 3 (3.41%) Web Content Editor
9 3 (3.41%) Content Editor
9 3 (3.41%) SEO Consultant
10 2 (2.27%) Digital Designer
10 2 (2.27%) Senior SEO Consultant
10 2 (2.27%) Front-End Developer
10 2 (2.27%) Programme Manager
10 2 (2.27%) Senior Consultant
Libraries, Frameworks & Software Standards
1 30 (34.09%) HTML
2 15 (17.05%) CSS
3 13 (14.77%) Flash
4 9 (10.23%) XHTML
4 9 (10.23%) jQuery
5 3 (3.41%) HTML5
6 1 (1.14%) LAMP
6 1 (1.14%) Ajax
6 1 (1.14%) MDX
6 1 (1.14%) Velocity
6 1 (1.14%) WCF
6 1 (1.14%) LINQ
6 1 (1.14%) Web Services
6 1 (1.14%) XML
6 1 (1.14%) ASP.NET
6 1 (1.14%) ATL
6 1 (1.14%) .NET
6 1 (1.14%) XML Schema
6 1 (1.14%) WSDL
6 1 (1.14%) ASP.NET 2.0
Miscellaneous
1 38 (43.18%) Social Media
2 15 (17.05%) Analytical Skills
3 5 (5.68%) User Experience
4 3 (3.41%) Computer Science
4 3 (3.41%) Digital Media
5 2 (2.27%) Mobile App
5 2 (2.27%) Management Information System
5 2 (2.27%) W3C
5 2 (2.27%) Animation
6 1 (1.14%) Web 2.0
6 1 (1.14%) Graphic Design
6 1 (1.14%) Copywriting
6 1 (1.14%) Blog
6 1 (1.14%) Psychology
6 1 (1.14%) iPad
Operating Systems
1 1 (1.14%) Linux
Processes & Methodologies
1 29 (32.95%) SEO
2 28 (31.82%) Analytics
3 24 (27.27%) Digital Marketing
4 22 (25.00%) E-Commerce
5 10 (11.36%) Web Analytics
5 10 (11.36%) Content Management
6 9 (10.23%) Display Advertising
7 8 (9.09%) Project Management
8 7 (7.95%) Pay per click
8 7 (7.95%) B2B
8 7 (7.95%) Email Marketing
9 6 (6.82%) Performance Monitoring
9 6 (6.82%) Telemarketing
10 5 (5.68%) Risk Management
10 5 (5.68%) Customer Segmentation
11 4 (4.55%) Time Management
11 4 (4.55%) Direct Marketing
12 3 (3.41%) Migration
12 3 (3.41%) Stakeholder Management
12 3 (3.41%) Web Design
Programming Languages
1 14 (15.91%) JavaScript
2 5 (5.68%) ActionScript
3 4 (4.55%) PHP
3 4 (4.55%) SQL
4 2 (2.27%) ActionScript 2.0
5 1 (1.14%) C#
5 1 (1.14%) T-SQL
5 1 (1.14%) PROC SQL
5 1 (1.14%) R
Qualifications
1 14 (15.91%) Degree
2 1 (1.14%) ISEB
Quality Assurance & Compliance
1 1 (1.14%) QA
System Software
1 6 (6.82%) VMware Infrastructure
Vendors
1 19 (21.59%) Google
2 14 (15.91%) Adobe
3 9 (10.23%) Omniture
3 9 (10.23%) Microsoft
4 6 (6.82%) Citrix
4 6 (6.82%) VMware
5 2 (2.27%) Facebook
6 1 (1.14%) ATG
6 1 (1.14%) Dell
6 1 (1.14%) Oracle
6 1 (1.14%) Venda
6 1 (1.14%) Tableau
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