The table below looks at the statistics for Online Marketing skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Online Marketing over the 3 months to 19 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
19 Sep 2014
Same period 2013 Same period 2012
Online Marketing
Rank 557 532 551
Rank change year-on-year
-25 +19
Contract jobs citing Online Marketing 55 54 53
As % of all contract IT jobs located in the UK 0.095% 0.10% 0.092%
As % of the Processes & Methodologies category 0.13% 0.14% 0.13%
Number of daily rates quoted 21 30 30
Average daily rate
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of your Daily Rate
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£170 £230 £325
Average daily rate % change year-on-year
-26.08% -29.23%
90% offered a daily rate of more than £160 £159 £148
10% offered a daily rate of more than £350 £415 £528
UK excluding London average daily rate £160 £163 £291
% change year-on-year
-1.53% -44.20%
Number of hourly rates quoted 1 0 2
Average hourly rate £12.00 - £32.00
UK excluding London average hourly rate £12.00 - £18.50

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
42716 39097 41510
As % of all contract IT jobs located in the UK 74.16% 74.10% 72.00%
Number of daily rates quoted 26685 24121 24021
Average daily rate £413 £400 £400
Average daily rate % change year-on-year
+3.12% -
90% offered a daily rate of more than £275 £275 £265
10% offered a daily rate of more than £575 £575 £575
UK excluding London average daily rate £375 £370 £363
% change year-on-year
+1.35% +2.06%
Number of hourly rates quoted 1186 1114 1519
Average hourly rate £24.00 £27.50 £31.00
Average hourly rate % change year-on-year
-12.72% -11.29%
90% offered a hourly rate of more than £12.57 £12.00 £12.50
10% offered a hourly rate of more than £53.50 £50.00 £45.50
UK excluding London average hourly rate £26.25 £30.00 £30.00
% change year-on-year
-12.50% -

Online Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Online Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in the UK

Online Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Online Marketing within the UK.

Online Marketing Daily Rate Trend in the UK

Online Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Online Marketing within the UK over the 3 months to 19 September 2014.

Online Marketing Daily Rate Histogram in the UK

Online Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Online Marketing within the UK.

Online Marketing Hourly Rate Trend in the UK

Online Marketing
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Online Marketing within the UK over the 3 months to 19 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -6 54 £170 -26.08% 71
Yorkshire - 21 £160 - 3
West Yorkshire - 18 £160 - 1
Leeds - 17 £160 - 1
South East -2 9 £350 +118.75% 21
London -4 9 £280 -12.50% 25
Berkshire - 7 £313 - 1
City of London +25 5 - - 3
North West -2 5 £90 - 5
Manchester - 5 £90 - 3
East of England -18 4 £350 +16.66% 4
South West - 3 - - 7
North Yorkshire - 3 - - 1
Cambridgeshire - 3 £350 -
West Midlands - 2 - - 2
Surrey -7 1 - - 6
Hertfordshire -23 1 - -
West Sussex - 1 £350 - 2
Bracknell - 1 - -
Birmingham - 1 - - 1
Cambridge - 1 £350 -
Gatwick - 1 £350 -
Harrogate - - - - 1
Hull - - - -
Kingston Upon Thames - - - - 1
Lancaster - - - -
Crawley - - - -
Egham - - - -
Bolton - - - -
Brighton - - - - 3

Online Marketing
Top 30 Related IT Skills

For the 6 months to 19 September 2014, IT contractor jobs within the UK citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Online Marketing.

1 80 (100.00%) Marketing
2 31 (38.75%) HTML
2 31 (38.75%) Social Media
3 29 (36.25%) Analytics
4 27 (33.75%) Analytical Skills
5 25 (31.25%) JavaScript
6 24 (30.00%) SEO
7 23 (28.75%) Project Management
8 22 (27.50%) CSS
9 21 (26.25%) Adobe
10 20 (25.00%) Digital Marketing
11 19 (23.75%) Photoshop
12 18 (22.50%) Flash
12 18 (22.50%) jQuery
13 17 (21.25%) Degree
13 17 (21.25%) Dreamweaver
14 16 (20.00%) E-Commerce
14 16 (20.00%) XHTML
15 13 (16.25%) Microsoft
16 12 (15.00%) CRM
16 12 (15.00%) IBM Notes
16 12 (15.00%) WebTrends
16 12 (15.00%) Lotus
16 12 (15.00%) Games
16 12 (15.00%) User Acceptance Testing
16 12 (15.00%) QA
16 12 (15.00%) Blog
16 12 (15.00%) New Media
16 12 (15.00%) Marketing Strategy
17 11 (13.75%) QlikView

Online Marketing
Top Related IT Skills by Category

For the 6 months to 19 September 2014, IT contractor jobs within the UK citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 12 (15.00%) IBM Notes
2 11 (13.75%) CMS
3 4 (5.00%) WordPress
3 4 (5.00%) Joomla!
3 4 (5.00%) SharePoint
4 2 (2.50%) SAS
5 1 (1.25%) Node.js
5 1 (1.25%) Drupal
Applications
1 19 (23.75%) Photoshop
2 4 (5.00%) MS Excel
3 3 (3.75%) MS Office
4 2 (2.50%) MS PowerPoint
5 1 (1.25%) SPSS
5 1 (1.25%) Fireworks
Business Applications
1 12 (15.00%) WebTrends
2 5 (6.25%) Google Analytics
3 1 (1.25%) SiteCatalyst
3 1 (1.25%) Magento
Communications & Networking
1 5 (6.25%) Internet
2 4 (5.00%) Intranet
3 2 (2.50%) HTTP
4 1 (1.25%) FTP
Database & Business Intelligence
1 11 (13.75%) QlikView
2 2 (2.50%) MongoDB
3 1 (1.25%) Data Mining
3 1 (1.25%) Oracle BI EE
Development Applications
1 17 (21.25%) Dreamweaver
2 1 (1.25%) Visual Studio
General
1 80 (100.00%) Marketing
2 12 (15.00%) Games
3 11 (13.75%) Danish Language
4 10 (12.50%) Retail
5 9 (11.25%) Advertising
6 7 (8.75%) Finance
7 4 (5.00%) Publishing
8 2 (2.50%) Legal
9 1 (1.25%) Telecoms
9 1 (1.25%) Manufacturing
9 1 (1.25%) German Language
9 1 (1.25%) Multimedia
Job Titles
1 22 (27.50%) Designer
2 17 (21.25%) Web Designer
3 8 (10.00%) Social Media Manager
4 6 (7.50%) Marketing Manager
4 6 (7.50%) Developer
5 5 (6.25%) Web Developer
6 4 (5.00%) Analyst
7 3 (3.75%) Coordinator
7 3 (3.75%) Project Manager
7 3 (3.75%) Web Editor
7 3 (3.75%) E-Commerce Manager
7 3 (3.75%) Web Manager
7 3 (3.75%) Web Content Editor
7 3 (3.75%) Content Editor
8 2 (2.50%) Photoshop Designer
8 2 (2.50%) Digital Marketing Manager
8 2 (2.50%) Programme Manager
8 2 (2.50%) Digital Designer
9 1 (1.25%) PPC Manager
9 1 (1.25%) PPC Analyst
Libraries, Frameworks & Software Standards
1 31 (38.75%) HTML
2 22 (27.50%) CSS
3 18 (22.50%) Flash
3 18 (22.50%) jQuery
4 16 (20.00%) XHTML
5 2 (2.50%) JSON
5 2 (2.50%) AngularJS
5 2 (2.50%) REST
5 2 (2.50%) HTML5
6 1 (1.25%) CSS3
6 1 (1.25%) ASP.NET Web Forms
6 1 (1.25%) ASP.NET
6 1 (1.25%) .NET
6 1 (1.25%) Velocity
Miscellaneous
1 31 (38.75%) Social Media
2 27 (33.75%) Analytical Skills
3 12 (15.00%) Blog
3 12 (15.00%) New Media
4 11 (13.75%) Online Games
5 9 (11.25%) User Experience
6 3 (3.75%) Mobile App
7 2 (2.50%) Animation
7 2 (2.50%) Digital Media
8 1 (1.25%) Client/Server
8 1 (1.25%) FMCG
8 1 (1.25%) Mathematics
8 1 (1.25%) Psychology
8 1 (1.25%) Computer Science
8 1 (1.25%) Copywriting
8 1 (1.25%) Economics
8 1 (1.25%) Statistics
Processes & Methodologies
1 29 (36.25%) Analytics
2 24 (30.00%) SEO
3 23 (28.75%) Project Management
4 20 (25.00%) Digital Marketing
5 16 (20.00%) E-Commerce
6 12 (15.00%) CRM
6 12 (15.00%) User Acceptance Testing
6 12 (15.00%) Marketing Strategy
7 11 (13.75%) Web Analytics
8 9 (11.25%) Content Management
9 8 (10.00%) Web Design
10 7 (8.75%) Migration
10 7 (8.75%) Pay per click
10 7 (8.75%) Direct Marketing
11 4 (5.00%) Email Marketing
11 4 (5.00%) Performance Monitoring
11 4 (5.00%) Multivariate Testing
12 3 (3.75%) Stakeholder Engagement
12 3 (3.75%) Campaign Management
12 3 (3.75%) Line Management
Programming Languages
1 25 (31.25%) JavaScript
2 1 (1.25%) R
2 1 (1.25%) C#
2 1 (1.25%) SQL
2 1 (1.25%) VB
2 1 (1.25%) PowerHouse
Qualifications
1 17 (21.25%) Degree
2 1 (1.25%) ISEB
Quality Assurance & Compliance
1 12 (15.00%) QA
Systems Management
1 11 (13.75%) BMC PATROL
Vendors
1 21 (26.25%) Adobe
2 13 (16.25%) Microsoft
3 12 (15.00%) Lotus
4 10 (12.50%) Google
5 3 (3.75%) Facebook
6 2 (2.50%) Omniture
7 1 (1.25%) Twitter
7 1 (1.25%) Business Objects
7 1 (1.25%) EPiServer
7 1 (1.25%) DoubleClick
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