The table below looks at the statistics for Online Marketing skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Online Marketing over the 3 months to 25 June 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
25 Jun 2016
Same period 2015 Same period 2014
Online Marketing
Rank 619 592 601
Rank change year-on-year
-27 +9
Contract jobs citing Online Marketing 23 41 25
As % of all contract IT jobs located in the UK 0.043% 0.073% 0.046%
As % of the Processes & Methodologies category 0.053% 0.092% 0.059%
Number of daily rates quoted 18 24 11
Median daily rate £198 £333 £300
Median daily rate % change year-on-year
-40.60% +10.83%
90% offered a daily rate of more than £167 £218 £175
10% offered a daily rate of more than £500 £478 £370
UK excluding London median daily rate £195 £300 £288
% change year-on-year
-35.00% +4.34%
Number of hourly rates quoted 0 1 0
Median hourly rate - £18.00 -
UK excluding London median hourly rate - £18.00 -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
43607 44569 42344
As % of all contract IT jobs located in the UK 82.20% 79.56% 78.28%
Number of daily rates quoted 29001 28695 26629
Median daily rate £438 £413 £400
Median daily rate % change year-on-year
+6.06% +3.12%
90% offered a daily rate of more than £300 £285 £275
10% offered a daily rate of more than £600 £575 £568
UK excluding London median daily rate £400 £380 £375
% change year-on-year
+5.26% +1.33%
Number of hourly rates quoted 1027 1203 1227
Median hourly rate £28.00 £29.00 £27.50
Median hourly rate % change year-on-year
-3.44% +5.45%
90% offered a hourly rate of more than £12.58 £12.45 £13.00
10% offered a hourly rate of more than £49.00 £50.00 £47.00
UK excluding London median hourly rate £28.50 £30.00 £29.50
% change year-on-year
-5.00% +1.69%

Online Marketing
Jobs Demand Trend

The demand trend of contract jobs citing Online Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in the UK

Online Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Online Marketing within the UK.

Online Marketing Daily Rate Trend in the UK

Online Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Online Marketing within the UK over the 3 months to 25 June 2016.

Online Marketing Daily Rate Histogram in the UK

Online Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Online Marketing within the UK.

Online Marketing Hourly Rate Trend in the UK

Online Marketing
Top 14 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Online Marketing within the UK over the 3 months to 25 June 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -17 23 £198 -40.15% 24
London +8 11 £325 -18.75% 12
South East +2 9 £195 -46.93% 2
Berkshire -1 9 £195 -17.89%
Reading - 9 £195 -
City of London +34 4 £506 +15.05% 1
East Midlands +1 1 - - 2
Northamptonshire +1 1 - - 1
Manchester -9 1 - - 3
North West -10 1 - - 3
Halifax - 1 - -
Wellingborough - 1 - -
West Yorkshire - 1 - -
Yorkshire - 1 - -

Online Marketing
Top 30 Related IT Skills

For the 6 months to 25 June 2016, IT contractor jobs citing Online Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Online Marketing.

1 59 (100.00%) Marketing
2 29 (49.15%) Digital Marketing
3 25 (42.37%) HTML
3 25 (42.37%) SEO
4 23 (38.98%) CSS
4 23 (38.98%) Email Marketing
5 19 (32.20%) Pay per click
6 17 (28.81%) Social Media
7 16 (27.12%) Degree
8 14 (23.73%) JavaScript
8 14 (23.73%) Digital Media
9 13 (22.03%) E-Commerce
9 13 (22.03%) B2B
10 12 (20.34%) Salesforce.com
10 12 (20.34%) German Language
10 12 (20.34%) Project Planning
10 12 (20.34%) Web Development
10 12 (20.34%) SaaS
10 12 (20.34%) Marketing Strategy
10 12 (20.34%) Marketo
10 12 (20.34%) Brand Awareness
10 12 (20.34%) Marketing Automation
10 12 (20.34%) Data Acquisition
11 9 (15.25%) Database Marketing
11 9 (15.25%) Analytics
12 8 (13.56%) Front End Development
12 8 (13.56%) Analytical Skills
12 8 (13.56%) HTML5
13 7 (11.86%) CSS3
13 7 (11.86%) Finance

Online Marketing
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (11.86%) CMS
2 4 (6.78%) nginx
3 3 (5.08%) Sitecore CMS
4 2 (3.39%) WordPress
5 1 (1.69%) Adobe Experience Manager
5 1 (1.69%) Apache Solr
5 1 (1.69%) Joomla!
5 1 (1.69%) Magnolia
Applications
1 2 (3.39%) MS Office
1 2 (3.39%) MS PowerPoint
1 2 (3.39%) MS Project
2 1 (1.69%) MS Excel
Cloud Services
1 12 (20.34%) SaaS
2 2 (3.39%) Google Analytics
3 1 (1.69%) Adobe Analytics
3 1 (1.69%) Google Tag Manager
Communications & Networking
1 2 (3.39%) Internet
2 1 (1.69%) SMS
Database & Business Intelligence
1 4 (6.78%) MySQL
2 1 (1.69%) Big Data
Development Applications
1 3 (5.08%) gulp
2 1 (1.69%) Bower
2 1 (1.69%) Git (software)
2 1 (1.69%) Grunt
2 1 (1.69%) Moq
2 1 (1.69%) MSBuild
2 1 (1.69%) NuGet
General
1 59 (100.00%) Marketing
2 12 (20.34%) Brand Awareness
2 12 (20.34%) German Language
3 7 (11.86%) Finance
4 6 (10.17%) Advertising
5 3 (5.08%) Spanish Language
6 2 (3.39%) Italian Language
6 2 (3.39%) Multimedia
7 1 (1.69%) Banking
7 1 (1.69%) French Language
7 1 (1.69%) Law
7 1 (1.69%) Portuguese Language
7 1 (1.69%) Retail
Job Titles
1 13 (22.03%) Developer
2 11 (18.64%) Marketing Manager
3 9 (15.25%) Campaign Executive
3 9 (15.25%) Email Executive
4 7 (11.86%) Front End Developer (Client-Side Developer)
5 6 (10.17%) Digital Project Manager
5 6 (10.17%) Project Manager
6 4 (6.78%) Campaign Manager
6 4 (6.78%) Django Developer
6 4 (6.78%) Python Developer
6 4 (6.78%) Python/Django Developer
7 3 (5.08%) Applications Project Manager
7 3 (5.08%) CRM Campaign Manager
7 3 (5.08%) CRM Manager
7 3 (5.08%) Email Campaign Manager
7 3 (5.08%) Marketing Campaign Manager
7 3 (5.08%) Marketing Officer
7 3 (5.08%) Web Applications Project Manager
7 3 (5.08%) Web Manager
7 3 (5.08%) Web Project Manager
Libraries, Frameworks & Software Standards
1 25 (42.37%) HTML
2 23 (38.98%) CSS
3 8 (13.56%) HTML5
4 7 (11.86%) CSS3
5 6 (10.17%) jQuery
6 5 (8.47%) AngularJS
7 4 (6.78%) .NET
7 4 (6.78%) Django
7 4 (6.78%) LEMP Stack
8 2 (3.39%) Ajax
8 2 (3.39%) Classic ASP
8 2 (3.39%) Sass
8 2 (3.39%) XML
8 2 (3.39%) XSL
9 1 (1.69%) D3.js
9 1 (1.69%) Flash
9 1 (1.69%) JSON
9 1 (1.69%) LESS
9 1 (1.69%) RESTful
9 1 (1.69%) Twitter Bootstrap
Miscellaneous
1 17 (28.81%) Social Media
2 14 (23.73%) Digital Media
3 8 (13.56%) Analytical Skills
4 5 (8.47%) User Experience
5 2 (3.39%) Life Science
6 1 (1.69%) FMCG
6 1 (1.69%) iPad
6 1 (1.69%) Mathematics
6 1 (1.69%) Statistics
6 1 (1.69%) Visualisation
Operating Systems
1 4 (6.78%) Linux
Processes & Methodologies
1 29 (49.15%) Digital Marketing
2 25 (42.37%) SEO
3 23 (38.98%) Email Marketing
4 19 (32.20%) Pay per click
5 13 (22.03%) B2B
5 13 (22.03%) E-Commerce
6 12 (20.34%) Data Acquisition
6 12 (20.34%) Marketing Automation
6 12 (20.34%) Marketing Strategy
6 12 (20.34%) Project Planning
6 12 (20.34%) Web Development
7 9 (15.25%) Analytics
7 9 (15.25%) Database Marketing
8 8 (13.56%) Front End Development
9 6 (10.17%) Campaign Management
10 5 (8.47%) CRM
10 5 (8.47%) Mentoring
10 5 (8.47%) Project Management
11 4 (6.78%) Stakeholder Management
11 4 (6.78%) Web Analytics
Programming Languages
1 14 (23.73%) JavaScript
2 4 (6.78%) Python
3 2 (3.39%) PHP
4 1 (1.69%) ActionScript
4 1 (1.69%) C#
Qualifications
1 16 (27.12%) Degree
2 3 (5.08%) PRINCE2 Certification
Quality Assurance & Compliance
1 1 (1.69%) QA
Vendors
1 12 (20.34%) Marketo
1 12 (20.34%) Salesforce.com
2 3 (5.08%) Sitecore
3 2 (3.39%) Adobe
3 2 (3.39%) Google
4 1 (1.69%) Akamai
4 1 (1.69%) Microsoft
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