The table below looks at the statistics for Online Marketing skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Online Marketing over the 3 months to 10 December 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
10 Dec 2016
Same period 2015 Same period 2014
Online Marketing
Rank 601 616 602
Rank change year-on-year
+15 -14
Contract jobs citing Online Marketing 13 33 46
As % of all contract IT jobs located in the UK 0.026% 0.060% 0.082%
As % of the Processes & Methodologies category 0.032% 0.074% 0.11%
Number of daily rates quoted 8 19 15
Median daily rate £328 £250 £263
Median daily rate % change year-on-year
+31.00% -4.76%
90% offered a daily rate of more than £235 £158 £158
10% offered a daily rate of more than £430 £381 £495
UK excluding London median daily rate £325 £303 £338
% change year-on-year
+7.43% -10.37%
Number of hourly rates quoted 0 2 2
Median hourly rate - £18.50 £16.00
Median hourly rate % change year-on-year
- +15.62%
UK excluding London median hourly rate - £18.50 -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
40909 44671 43502
As % of all contract IT jobs located in the UK 82.54% 81.22% 77.13%
Number of daily rates quoted 27247 28978 28332
Median daily rate £450 £425 £420
Median daily rate % change year-on-year
+5.88% +1.19%
90% offered a daily rate of more than £300 £297 £275
10% offered a daily rate of more than £600 £600 £600
UK excluding London median daily rate £413 £400 £385
% change year-on-year
+3.12% +3.89%
Number of hourly rates quoted 1079 1330 1204
Median hourly rate £29.25 £30.15 £25.00
Median hourly rate % change year-on-year
-2.98% +20.60%
90% offered a hourly rate of more than £12.50 £12.35 £11.75
10% offered a hourly rate of more than £50.00 £50.00 £48.10
UK excluding London median hourly rate £30.00 £34.00 £25.00
% change year-on-year
-11.76% +36.00%

Online Marketing
Jobs Demand Trend

The demand trend of contract jobs citing Online Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in the UK

Online Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Online Marketing within the UK.

Online Marketing Daily Rate Trend in the UK

Online Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Online Marketing within the UK over the 3 months to 10 December 2016.

Online Marketing Daily Rate Histogram in the UK

Online Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Online Marketing within the UK.

Online Marketing Hourly Rate Trend in the UK

Online Marketing
Top 10 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Online Marketing within the UK over the 3 months to 10 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -3 11 £328 +31.00% 35
London 0 9 £330 +32.00% 17
Edinburgh +21 2 - -
Scotland +7 2 - -
City of London -16 2 £438 +103.48%
South East +9 1 - - 7
Bracknell +4 1 - -
Berkshire +4 1 - -
Manchester 0 1 £325 - 1
North West -2 1 £325 - 1

Online Marketing
Top 30 Related IT Skills

For the 6 months to 10 December 2016, IT contractor jobs citing Online Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Online Marketing.

1 40 (100.00%) Marketing
2 17 (42.50%) JavaScript
3 15 (37.50%) HTML
4 13 (32.50%) E-Commerce
5 12 (30.00%) SQL
5 12 (30.00%) Degree
6 10 (25.00%) CRM
6 10 (25.00%) Salesforce.com
6 10 (25.00%) Email Marketing
6 10 (25.00%) Digital Marketing
7 9 (22.50%) CSS
7 9 (22.50%) Social Media
8 8 (20.00%) Analytics
8 8 (20.00%) SQL Server
8 8 (20.00%) SEO
9 7 (17.50%) Project Management
9 7 (17.50%) Advertising
9 7 (17.50%) CSS3
10 6 (15.00%) Customer Segmentation
10 6 (15.00%) Salesforce Marketing Cloud
10 6 (15.00%) Web Services
10 6 (15.00%) XML
10 6 (15.00%) T-SQL
10 6 (15.00%) Data Mining
10 6 (15.00%) SMS
10 6 (15.00%) Google
10 6 (15.00%) QA
10 6 (15.00%) Database Marketing
10 6 (15.00%) Google Analytics
10 6 (15.00%) Data Architecture

Online Marketing
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (12.50%) CMS
1 5 (12.50%) WordPress
2 4 (10.00%) nginx
3 2 (5.00%) SharePoint
3 2 (5.00%) Umbraco
4 1 (2.50%) SAS
4 1 (2.50%) Sitecore CMS
Applications
1 3 (7.50%) InDesign
2 2 (5.00%) Adobe Illustrator
2 2 (5.00%) MS PowerPoint
2 2 (5.00%) Photoshop
3 1 (2.50%) MS Excel
Business Applications
1 2 (5.00%) Sage X3
2 1 (2.50%) Dynamics CRM
2 1 (2.50%) Radian6
2 1 (2.50%) WebTrends
Cloud Services
1 6 (15.00%) Google Analytics
2 4 (10.00%) SaaS
3 2 (5.00%) Adobe Creative Cloud
3 2 (5.00%) AdWords
Communications & Networking
1 6 (15.00%) SMS
2 2 (5.00%) Intranet
2 2 (5.00%) Skype
Database & Business Intelligence
1 8 (20.00%) SQL Server
2 6 (15.00%) Data Mining
3 4 (10.00%) MySQL
4 2 (5.00%) SQL Server 2008
5 1 (2.50%) Endeca
Development Applications
1 2 (5.00%) Git (software)
1 2 (5.00%) gulp
2 1 (2.50%) Bower
2 1 (2.50%) Moq
2 1 (2.50%) MSBuild
2 1 (2.50%) NuGet
General
1 40 (100.00%) Marketing
2 7 (17.50%) Advertising
3 5 (12.50%) Retail
4 4 (10.00%) Brand Awareness
4 4 (10.00%) German Language
5 2 (5.00%) Publishing
5 2 (5.00%) Telecoms
6 1 (2.50%) Banking
6 1 (2.50%) Finance
6 1 (2.50%) Games
6 1 (2.50%) Legal
Job Titles
1 11 (27.50%) Developer
2 9 (22.50%) Marketing Manager
3 6 (15.00%) CRM Specialist
4 4 (10.00%) Analyst
4 4 (10.00%) Django Developer
4 4 (10.00%) Python Developer
4 4 (10.00%) Python/Django Developer
5 3 (7.50%) Designer
5 3 (7.50%) Digital Marketing Manager
6 2 (5.00%) AdWords Manager
6 2 (5.00%) Analytics Developer
6 2 (5.00%) Business Analyst
6 2 (5.00%) Campaign Manager
6 2 (5.00%) Contracts Manager
6 2 (5.00%) HTML CSS Designer
6 2 (5.00%) JavaScript Developer
6 2 (5.00%) Web Designer
6 2 (5.00%) Web Developer
6 2 (5.00%) Web Manager
6 2 (5.00%) WordPress Developer
Libraries, Frameworks & Software Standards
1 15 (37.50%) HTML
2 9 (22.50%) CSS
3 7 (17.50%) CSS3
4 6 (15.00%) Web Services
4 6 (15.00%) XML
5 5 (12.50%) AngularJS
5 5 (12.50%) HTML5
6 4 (10.00%) Django
6 4 (10.00%) jQuery
6 4 (10.00%) LEMP Stack
7 2 (5.00%) Ajax
8 1 (2.50%) .NET
8 1 (2.50%) ASP.NET
8 1 (2.50%) Node.js
8 1 (2.50%) React
8 1 (2.50%) RESTful
8 1 (2.50%) Sass
8 1 (2.50%) Semantic HTML
8 1 (2.50%) Twitter Bootstrap
8 1 (2.50%) Velocity
Miscellaneous
1 9 (22.50%) Social Media
2 5 (12.50%) Digital Media
3 3 (7.50%) Analytical Skills
3 3 (7.50%) User Experience
4 2 (5.00%) FMCG
5 1 (2.50%) Blog
5 1 (2.50%) Copywriting
5 1 (2.50%) Economics
5 1 (2.50%) iPad
5 1 (2.50%) Management Information System
5 1 (2.50%) Mathematics
5 1 (2.50%) Social Network
5 1 (2.50%) Statistics
5 1 (2.50%) W3C
Operating Systems
1 4 (10.00%) Linux
2 1 (2.50%) Unix
Processes & Methodologies
1 13 (32.50%) E-Commerce
2 10 (25.00%) CRM
2 10 (25.00%) Digital Marketing
2 10 (25.00%) Email Marketing
3 8 (20.00%) Analytics
3 8 (20.00%) SEO
4 7 (17.50%) Project Management
5 6 (15.00%) Customer Segmentation
5 6 (15.00%) Data Architecture
5 6 (15.00%) Database Marketing
6 5 (12.50%) Pay per click
7 4 (10.00%) B2B
7 4 (10.00%) Code Optimisation
7 4 (10.00%) Data Acquisition
7 4 (10.00%) Integrated Marketing
7 4 (10.00%) Marketing Automation
7 4 (10.00%) Project Planning
7 4 (10.00%) Web Design
8 3 (7.50%) Stakeholder Management
8 3 (7.50%) Web Development
Programming Languages
1 17 (42.50%) JavaScript
2 12 (30.00%) SQL
3 6 (15.00%) T-SQL
4 4 (10.00%) Python
5 3 (7.50%) PHP
6 1 (2.50%) C#
6 1 (2.50%) Perl
6 1 (2.50%) R
Qualifications
1 12 (30.00%) Degree
Quality Assurance & Compliance
1 6 (15.00%) QA
2 1 (2.50%) Actionable Recommendations
System Software
1 1 (2.50%) Docker
Vendors
1 10 (25.00%) Salesforce.com
2 6 (15.00%) Google
2 6 (15.00%) Salesforce Marketing Cloud
3 4 (10.00%) Marketo
4 3 (7.50%) Adobe
5 2 (5.00%) Barracuda Networks
5 2 (5.00%) HEAT Software
5 2 (5.00%) Kaspersky
5 2 (5.00%) Sage
6 1 (2.50%) Coremetrics
6 1 (2.50%) hybris
6 1 (2.50%) Microsoft
6 1 (2.50%) Sitecore
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