The table below looks at the statistics for Online Marketing skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Online Marketing over the 3 months to 30 April 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
30 Apr 2016
Same period 2015 Same period 2014
Online Marketing
Rank 634 597 594
Rank change year-on-year
-37 -3
Contract jobs citing Online Marketing 24 34 24
As % of all contract IT jobs located in the UK 0.043% 0.061% 0.044%
As % of the Processes & Methodologies category 0.053% 0.077% 0.057%
Number of daily rates quoted 14 20 9
Average daily rate £178 £316 £370
Average daily rate % change year-on-year
-43.87% -14.52%
90% offered a daily rate of more than £135 £249 £228
10% offered a daily rate of more than £356 £430 £505
UK excluding London average daily rate £178 £300 £300
% change year-on-year
-40.83% -
Number of hourly rates quoted 0 1 1
Average hourly rate - £18.00 £150.00
Average hourly rate % change year-on-year
- -88.00%
UK excluding London average hourly rate - £18.00 -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
45575 43990 42356
As % of all contract IT jobs located in the UK 81.54% 78.77% 77.47%
Number of daily rates quoted 30098 27401 26461
Average daily rate £438 £413 £400
Average daily rate % change year-on-year
+6.06% +3.12%
90% offered a daily rate of more than £300 £280 £275
10% offered a daily rate of more than £600 £575 £550
UK excluding London average daily rate £400 £388 £375
% change year-on-year
+3.22% +3.33%
Number of hourly rates quoted 1047 1276 1199
Average hourly rate £35.00 £30.00 £30.00
Average hourly rate % change year-on-year
+16.66% -
90% offered a hourly rate of more than £13.00 £12.36 £12.50
10% offered a hourly rate of more than £49.82 £47.83 £52.50
UK excluding London average hourly rate £36.00 £30.75 £31.50
% change year-on-year
+17.07% -2.38%

Online Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Online Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in the UK

Online Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Online Marketing within the UK.

Online Marketing Daily Rate Trend in the UK

Online Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Online Marketing within the UK over the 3 months to 30 April 2016.

Online Marketing Daily Rate Histogram in the UK

Online Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Online Marketing within the UK.

Online Marketing Hourly Rate Trend in the UK

Online Marketing
Top 17 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Online Marketing within the UK over the 3 months to 30 April 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -39 24 £178 -43.87% 23
Berkshire +10 8 £158 -29.60% 1
Reading -8 8 £158 -25.00%
London -9 8 £188 -50.00% 13
South East -21 8 £158 -60.62% 5
East of England - 4 - - 1
Hertfordshire - 4 - -
Hemel Hempstead - 4 - -
North West -6 2 - - 3
South West - 2 £275 -
City of London +39 1 £313 -23.78%
Manchester -9 1 - - 1
Cheshire - 1 - - 2
Chester - 1 - - 1
Gloucester - 1 £175 -
Bristol - 1 £375 -
Gloucestershire - 1 £175 -

Online Marketing
Top 30 Related IT Skills

For the 6 months to 30 April 2016, IT contractor jobs within the UK citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Online Marketing.

1 56 (100.00%) Marketing
2 22 (39.29%) Email Marketing
2 22 (39.29%) Digital Marketing
2 22 (39.29%) HTML
3 20 (35.71%) CSS
4 17 (30.36%) SEO
4 17 (30.36%) Degree
5 15 (26.79%) Pay per click
6 14 (25.00%) Social Media
6 14 (25.00%) Analytics
7 12 (21.43%) Analytical Skills
7 12 (21.43%) Marketing Strategy
7 12 (21.43%) E-Commerce
8 11 (19.64%) Web Development
8 11 (19.64%) Digital Media
9 10 (17.86%) Database Marketing
9 10 (17.86%) B2B
10 9 (16.07%) JavaScript
10 9 (16.07%) Web Analytics
11 8 (14.29%) Finance
11 8 (14.29%) CMS
11 8 (14.29%) Salesforce.com
11 8 (14.29%) CRM
11 8 (14.29%) Project Planning
11 8 (14.29%) German Language
11 8 (14.29%) SaaS
11 8 (14.29%) Marketing Automation
11 8 (14.29%) Data Acquisition
11 8 (14.29%) Marketo
11 8 (14.29%) Brand Awareness

Online Marketing
Top Related IT Skills by Category

For the 6 months to 30 April 2016, IT contractor jobs within the UK citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 8 (14.29%) CMS
2 4 (7.14%) SAS
3 3 (5.36%) Sitecore CMS
4 1 (1.79%) Adobe Experience Manager
4 1 (1.79%) Apache Solr
4 1 (1.79%) Magnolia
4 1 (1.79%) nginx
Applications
1 3 (5.36%) MS Office
1 3 (5.36%) MS Project
2 1 (1.79%) MS PowerPoint
2 1 (1.79%) Photoshop
Business Applications
1 1 (1.79%) Dynamics CRM
Cloud Services
1 8 (14.29%) SaaS
2 2 (3.57%) Google Analytics
3 1 (1.79%) Adobe Analytics
3 1 (1.79%) AdWords
3 1 (1.79%) Google Tag Manager
Communications & Networking
1 1 (1.79%) Internet
1 1 (1.79%) SMS
Database & Business Intelligence
1 1 (1.79%) Big Data
1 1 (1.79%) MySQL
Development Applications
1 1 (1.79%) Git (software)
1 1 (1.79%) gulp
General
1 56 (100.00%) Marketing
2 8 (14.29%) Brand Awareness
2 8 (14.29%) Finance
2 8 (14.29%) German Language
3 4 (7.14%) Games
3 4 (7.14%) Retail
4 3 (5.36%) Multimedia
4 3 (5.36%) Spanish Language
5 2 (3.57%) Advertising
5 2 (3.57%) Italian Language
6 1 (1.79%) Banking
6 1 (1.79%) French Language
6 1 (1.79%) Law
6 1 (1.79%) Portuguese Language
Job Titles
1 10 (17.86%) Campaign Executive
1 10 (17.86%) Email Executive
2 9 (16.07%) Developer
3 7 (12.50%) Front End Developer (Client-Side Developer)
3 7 (12.50%) Project Manager
4 6 (10.71%) Digital Project Manager
4 6 (10.71%) Marketing Manager
5 4 (7.14%) Analyst
5 4 (7.14%) Analytics Manager
5 4 (7.14%) Campaign Manager
6 3 (5.36%) Applications Project Manager
6 3 (5.36%) CRM Campaign Manager
6 3 (5.36%) Data Analysis Manager
6 3 (5.36%) Email Campaign Manager
6 3 (5.36%) HTML CSS Developer
6 3 (5.36%) Marketing Campaign Manager
6 3 (5.36%) Marketing Officer
6 3 (5.36%) Pricing Manager
6 3 (5.36%) Report Manager
6 3 (5.36%) Web Applications Project Manager
Libraries, Frameworks & Software Standards
1 22 (39.29%) HTML
2 20 (35.71%) CSS
3 5 (8.93%) jQuery
4 3 (5.36%) .NET
4 3 (5.36%) CSS3
4 3 (5.36%) HTML5
5 2 (3.57%) Ajax
5 2 (3.57%) AngularJS
5 2 (3.57%) Classic ASP
5 2 (3.57%) Sass
5 2 (3.57%) XML
5 2 (3.57%) XSL
6 1 (1.79%) ATL
6 1 (1.79%) D3.js
6 1 (1.79%) Django
6 1 (1.79%) Flash
6 1 (1.79%) JSON
6 1 (1.79%) LEMP Stack
6 1 (1.79%) RESTful
Miscellaneous
1 14 (25.00%) Social Media
2 12 (21.43%) Analytical Skills
3 11 (19.64%) Digital Media
4 6 (10.71%) User Experience
5 5 (8.93%) Mathematics
5 5 (8.93%) Statistics
6 3 (5.36%) Life Science
7 1 (1.79%) Copywriting
7 1 (1.79%) FMCG
7 1 (1.79%) iPad
7 1 (1.79%) Mobile App
7 1 (1.79%) Visualisation
Operating Systems
1 1 (1.79%) Linux
Processes & Methodologies
1 22 (39.29%) Digital Marketing
1 22 (39.29%) Email Marketing
2 17 (30.36%) SEO
3 15 (26.79%) Pay per click
4 14 (25.00%) Analytics
5 12 (21.43%) E-Commerce
5 12 (21.43%) Marketing Strategy
6 11 (19.64%) Web Development
7 10 (17.86%) B2B
7 10 (17.86%) Database Marketing
8 9 (16.07%) Web Analytics
9 8 (14.29%) CRM
9 8 (14.29%) Data Acquisition
9 8 (14.29%) Marketing Automation
9 8 (14.29%) Project Planning
10 7 (12.50%) Front End Development
11 6 (10.71%) Business Intelligence
11 6 (10.71%) Campaign Management
11 6 (10.71%) Project Management
12 4 (7.14%) Competitive Intelligence
Programming Languages
1 9 (16.07%) JavaScript
2 4 (7.14%) SQL
3 1 (1.79%) ActionScript
3 1 (1.79%) Python
Qualifications
1 17 (30.36%) Degree
2 3 (5.36%) PRINCE2 Certification
Quality Assurance & Compliance
1 2 (3.57%) QA
Vendors
1 8 (14.29%) Marketo
1 8 (14.29%) Salesforce.com
2 4 (7.14%) Tableau
3 3 (5.36%) Google
3 3 (5.36%) Sitecore
4 2 (3.57%) Adobe
5 1 (1.79%) Akamai