The table below looks at the statistics for Online Marketing skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Online Marketing over the 3 months to 8 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
8 Feb 2016
Same period 2015 Same period 2014
Online Marketing
Rank 597 571 546
Rank change year-on-year
-26 -25
Contract jobs citing Online Marketing 31 38 36
As % of all contract IT jobs located in the UK 0.060% 0.074% 0.074%
As % of the Processes & Methodologies category 0.074% 0.095% 0.097%
Number of daily rates quoted 17 12 14
Average daily rate £350 £288 £345
Average daily rate % change year-on-year
+21.73% -16.66%
90% offered a daily rate of more than £191 £154 £128
10% offered a daily rate of more than £525 £374 £535
UK excluding London average daily rate £256 £365 £300
% change year-on-year
-30.00% +21.66%
Number of hourly rates quoted 1 2 0
Average hourly rate £16.00 £16.00 -
UK excluding London average hourly rate £16.00 - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
41761 40034 37146
As % of all contract IT jobs located in the UK 81.19% 77.60% 76.48%
Number of daily rates quoted 27350 25609 22516
Average daily rate £425 £422 £400
Average daily rate % change year-on-year
+0.71% +5.50%
90% offered a daily rate of more than £298 £285 £270
10% offered a daily rate of more than £600 £575 £575
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 1211 1053 1129
Average hourly rate £39.27 £26.00 £27.50
Average hourly rate % change year-on-year
+51.03% -5.45%
90% offered a hourly rate of more than £13.00 £12.00 £12.50
10% offered a hourly rate of more than £57.00 £46.50 £52.40
UK excluding London average hourly rate £40.00 £27.50 £27.50
% change year-on-year
+45.45% -

Online Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Online Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in the UK

Online Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Online Marketing within the UK.

Online Marketing Daily Rate Trend in the UK

Online Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Online Marketing within the UK over the 3 months to 8 February 2016.

Online Marketing Daily Rate Histogram in the UK

Online Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Online Marketing within the UK.

Online Marketing Hourly Rate Trend in the UK

Online Marketing
Top 22 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Online Marketing within the UK over the 3 months to 8 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -17 31 £350 +21.73% 36
London +3 13 £375 +69.68% 16
Hertfordshire +15 8 £140 -56.92% 2
East of England +11 8 £140 -56.92% 2
Hemel Hempstead - 7 - - 1
South East -6 5 £278 -38.27% 5
City of London +50 3 £525 +361.53% 1
Berkshire +3 3 £256 - 1
Bracknell -3 3 £256 -
South West - 3 £225 - 1
Wiltshire - 2 - -
North West - 2 £300 - 4
Hampshire +7 1 £500 -
Oxfordshire - 1 - - 2
Gosport - 1 £500 -
Oxford - 1 - - 1
Swindon - 1 - -
Liverpool - 1 - -
Manchester - 1 £300 - 1
Merseyside - 1 - -
Gloucestershire - 1 £225 -
Westminster - 1 £525 -

Online Marketing
Top 30 Related IT Skills

For the 6 months to 8 February 2016, IT contractor jobs within the UK citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Online Marketing.

1 71 (100.00%) Marketing
2 35 (49.30%) HTML
3 30 (42.25%) CSS
4 26 (36.62%) Analytics
5 22 (30.99%) Digital Marketing
6 20 (28.17%) SEO
7 17 (23.94%) Email Marketing
8 15 (21.13%) Web Development
8 15 (21.13%) CMS
8 15 (21.13%) User Experience
8 15 (21.13%) Analytical Skills
9 14 (19.72%) Degree
10 13 (18.31%) JavaScript
10 13 (18.31%) Social Media
11 12 (16.90%) Finance
11 12 (16.90%) Web Analytics
12 11 (15.49%) Retail
12 11 (15.49%) E-Commerce
13 9 (12.68%) Marketing Strategy
13 9 (12.68%) Front End Development
13 9 (12.68%) Google
14 8 (11.27%) Content Management
14 8 (11.27%) Google Analytics
14 8 (11.27%) Advertising
14 8 (11.27%) Project Management
14 8 (11.27%) Campaign Management
15 7 (9.86%) Digital Media
15 7 (9.86%) MS Excel
15 7 (9.86%) CRM
15 7 (9.86%) jQuery

Online Marketing
Top Related IT Skills by Category

For the 6 months to 8 February 2016, IT contractor jobs within the UK citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 15 (21.13%) CMS
2 4 (5.63%) SAS
3 3 (4.23%) Drupal
3 3 (4.23%) Sitecore CMS
3 3 (4.23%) WordPress
4 1 (1.41%) Adobe Experience Manager
4 1 (1.41%) Apache Solr
4 1 (1.41%) ExpressionEngine
4 1 (1.41%) Magnolia
Applications
1 7 (9.86%) MS Excel
2 6 (8.45%) MS Office
3 3 (4.23%) Adobe Creative Suite
3 3 (4.23%) MS Project
3 3 (4.23%) Photoshop
4 2 (2.82%) Adobe Illustrator
4 2 (2.82%) MS PowerPoint
5 1 (1.41%) InDesign
Business Applications
1 1 (1.41%) Dynamics CRM
1 1 (1.41%) Magento
1 1 (1.41%) Payment Gateway
Cloud Services
1 8 (11.27%) Google Analytics
2 2 (2.82%) MailChimp
3 1 (1.41%) AdWords
3 1 (1.41%) Google Tag Manager
Communications & Networking
1 4 (5.63%) Internet
2 1 (1.41%) Intranet
Development Applications
1 1 (1.41%) Dreamweaver
1 1 (1.41%) Git (software)
General
1 71 (100.00%) Marketing
2 12 (16.90%) Finance
3 11 (15.49%) Retail
4 8 (11.27%) Advertising
5 4 (5.63%) Games
5 4 (5.63%) Legal
5 4 (5.63%) Multimedia
6 2 (2.82%) Banking
6 2 (2.82%) Publishing
6 2 (2.82%) Spanish Language
7 1 (1.41%) Brand Awareness
7 1 (1.41%) Interactive Media
7 1 (1.41%) Italian Language
7 1 (1.41%) Law
7 1 (1.41%) Pharmaceutical
7 1 (1.41%) Portuguese Language
Job Titles
1 13 (18.31%) Developer
2 10 (14.08%) Front End Developer (Client-Side Developer)
3 7 (9.86%) Campaign Executive
3 7 (9.86%) Email Executive
3 7 (9.86%) HTML CSS Developer
3 7 (9.86%) HTML Developer
3 7 (9.86%) Marketing Manager
3 7 (9.86%) Project Manager
4 6 (8.45%) Digital Project Manager
4 6 (8.45%) Web Developer
5 5 (7.04%) Designer
5 5 (7.04%) Digital Executive
5 5 (7.04%) Digital Marketing Executive
5 5 (7.04%) JavaScript Developer
5 5 (7.04%) Marketing Executive
5 5 (7.04%) Web Editor
6 4 (5.63%) Online Marketing Executive
7 3 (4.23%) Applications Manager
7 3 (4.23%) Digital Marketing Manager
7 3 (4.23%) Web Project Manager
Libraries, Frameworks & Software Standards
1 35 (49.30%) HTML
2 30 (42.25%) CSS
3 7 (9.86%) jQuery
4 5 (7.04%) CSS3
4 5 (7.04%) HTML5
5 3 (4.23%) .NET
5 3 (4.23%) Ajax
5 3 (4.23%) Classic ASP
5 3 (4.23%) XML
5 3 (4.23%) XSL
6 2 (2.82%) Sass
6 2 (2.82%) XHTML
7 1 (1.41%) ASP.NET
7 1 (1.41%) ATL
7 1 (1.41%) Flash
7 1 (1.41%) JSON
7 1 (1.41%) Semantic HTML
7 1 (1.41%) Twitter Bootstrap
7 1 (1.41%) Web Services
Miscellaneous
1 15 (21.13%) Analytical Skills
1 15 (21.13%) User Experience
2 13 (18.31%) Social Media
3 7 (9.86%) Digital Media
4 4 (5.63%) Computer Science
4 4 (5.63%) FMCG
4 4 (5.63%) Mathematics
4 4 (5.63%) Statistics
5 3 (4.23%) Life Science
5 3 (4.23%) PMI
6 2 (2.82%) Copywriting
6 2 (2.82%) New Media
6 2 (2.82%) Social Network
7 1 (1.41%) Blog
7 1 (1.41%) Graphic Design
7 1 (1.41%) Mobile App
7 1 (1.41%) NHS
7 1 (1.41%) Podcast
7 1 (1.41%) Video on Demand
Operating Systems
1 1 (1.41%) Windows
Processes & Methodologies
1 26 (36.62%) Analytics
2 22 (30.99%) Digital Marketing
3 20 (28.17%) SEO
4 17 (23.94%) Email Marketing
5 15 (21.13%) Web Development
6 12 (16.90%) Web Analytics
7 11 (15.49%) E-Commerce
8 9 (12.68%) Front End Development
8 9 (12.68%) Marketing Strategy
9 8 (11.27%) Campaign Management
9 8 (11.27%) Content Management
9 8 (11.27%) Project Management
10 7 (9.86%) CRM
10 7 (9.86%) Database Marketing
10 7 (9.86%) Pay per click
11 6 (8.45%) B2C
12 5 (7.04%) Business Intelligence
12 5 (7.04%) Mobile Development
13 4 (5.63%) Operations Research
13 4 (5.63%) SDLC
Programming Languages
1 13 (18.31%) JavaScript
2 4 (5.63%) SQL
3 3 (4.23%) PHP
4 1 (1.41%) ActionScript
4 1 (1.41%) ActionScript 2.0
4 1 (1.41%) C#
Qualifications
1 14 (19.72%) Degree
2 3 (4.23%) PMI Certification
2 3 (4.23%) PRINCE2 Certification
3 1 (1.41%) Security Cleared
Quality Assurance & Compliance
1 6 (8.45%) QA
2 1 (1.41%) SLA
Systems Management
1 3 (4.23%) TeamSite
2 2 (2.82%) Systems Management Server (SMS)
Vendors
1 9 (12.68%) Google
2 5 (7.04%) Adobe
3 4 (5.63%) Tableau
4 3 (4.23%) Interwoven
4 3 (4.23%) Sitecore
5 2 (2.82%) Microsoft
6 1 (1.41%) Akamai
6 1 (1.41%) Apple
6 1 (1.41%) Ektron
6 1 (1.41%) Facebook
6 1 (1.41%) Twitter
Hemel Hempstead, Hertfordshire
Understanding Recruitment
Rate: £20000 - £25000 per annum
Posted: Yesterday
London
People Source Consulting
Rate: £150 - £190 per day
Posted: 6 days ago
Central London / West End
Digitalondon Ltd
Rate: Up to £30,000 per annum
Posted: 11 days ago
West London
Talent Point
Rate: £325.00 - £375.00 per day
Posted: 21 days ago