The first table below looks at the demand for Online Marketing skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Online Marketing over the 3 months to 24 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
24 Apr 2014
Same period 2013 Same period 2012
Online Marketing
Rank 562 490 525
Rank change year-on-year
-72 +35
Contract jobs citing Online Marketing 25 48 55
As % of all contract IT jobs located in the UK 0.046% 0.10% 0.091%
As % of the Processes & Methodologies category 0.062% 0.14% 0.13%
Number of daily rates quoted 9 27 20
Average daily rate £370 £180 £275
Average daily rate % change year-on-year
+105.55% -34.54%
90% offered a daily rate of more than £228 £100 £248
10% offered a daily rate of more than £505 £405 £416
UK excluding London average daily rate £300 £218 £250
% change year-on-year
+37.93% -13.00%
Number of hourly rates quoted 1 0 2
Average hourly rate £150.00 - £16.50
UK excluding London average hourly rate - - £16.50
Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
40055 34550 41999
As % of all contract IT jobs located in the UK 73.38% 72.44% 69.47%
Number of daily rates quoted 24990 20571 23942
Average daily rate £400 £408 £410
Average daily rate % change year-on-year
-1.84% -0.60%
90% offered a daily rate of more than £275 £275 £275
10% offered a daily rate of more than £563 £575 £588
UK excluding London average daily rate £375 £360 £370
% change year-on-year
+4.16% -2.70%
Number of hourly rates quoted 1138 1039 1411
Average hourly rate £30.00 £32.00 £27.00
Average hourly rate % change year-on-year
-6.25% +18.51%
90% offered a hourly rate of more than £12.50 £13.50 £13.00
10% offered a hourly rate of more than £52.50 £54.00 £45.00
UK excluding London average hourly rate £31.50 £32.00 £26.50
% change year-on-year
-1.56% +20.75%

Online Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Online Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in the UK

Online Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Online Marketing within the UK.

Online Marketing Daily Rate Trend in the UK

Online Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Online Marketing within the UK over the 3 months to 24 April 2014.

Online Marketing Daily Rate Histogram in the UK

Online Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Online Marketing within the UK.

Online Marketing Hourly Rate Trend in the UK

Online Marketing
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Online Marketing within the UK over the 3 months to 24 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Find
Job
Vacancies
England -73 22 £370 +105.55% 38
London -25 11 £370 +111.42% 16
East of England -28 4 £500 - 1
South East -6 3 £250 +35.13% 2
Cambridgeshire - 3 £500 -
Peterborough - 3 £500 -
West Yorkshire - 2 £500 - 1
Yorkshire - 2 £500 - 2
City of London -4 1 - - 7
Surrey -7 1 £250 -
Berkshire -11 1 - -
Worcestershire - 1 - -
Welwyn Garden City - 1 - -
Maidenhead - 1 - -
Hampshire - 1 - - 1
Hertfordshire - 1 - - 1
Guildford - 1 £250 -
West Midlands - 1 - - 1
South West - - - - 5
Tyne and Wear - - - - 1
Scotland - - - -
Westminster - - - -
East Yorkshire - - - -
Harrogate - - - -
Haywards Heath - - - - 1
Hemel Hempstead - - - -
Horsham - - - -
Hull - - - -
Ipswich - - - -
Kingston Upon Thames - - - - 1

Online Marketing
Top 30 Related IT Skills

For the 6 months to 24 April 2014, IT contractor jobs within the UK citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Online Marketing.

1 60 (100.00%) Marketing
2 20 (33.33%) E-Commerce
3 19 (31.67%) HTML
4 17 (28.33%) SEO
5 16 (26.67%) Project Management
6 15 (25.00%) QA
7 14 (23.33%) Retail
7 14 (23.33%) CRM
7 14 (23.33%) JavaScript
7 14 (23.33%) Agile Software Development
8 12 (20.00%) CSS
8 12 (20.00%) REST
9 11 (18.33%) Analytics
10 10 (16.67%) Mobile App
10 10 (16.67%) Social Media
10 10 (16.67%) Waterfall
10 10 (16.67%) Capacity Planning
11 9 (15.00%) Digital Marketing
12 8 (13.33%) Photoshop
13 7 (11.67%) SharePoint
13 7 (11.67%) Microsoft
13 7 (11.67%) Adobe
13 7 (11.67%) Adobe Illustrator
13 7 (11.67%) jQuery
13 7 (11.67%) Pay per click
13 7 (11.67%) Degree
14 6 (10.00%) Graphic Design
14 6 (10.00%) Google
14 6 (10.00%) EPiServer
14 6 (10.00%) MVC

Online Marketing
Top Related IT Skills by Category

For the 6 months to 24 April 2014, IT contractor jobs within the UK citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 7 (11.67%) SharePoint
2 6 (10.00%) CMS
3 5 (8.33%) WebSphere
3 5 (8.33%) Sitefinity
4 4 (6.67%) IIS
4 4 (6.67%) Kentico
5 3 (5.00%) Node.js
6 2 (3.33%) Apache
7 1 (1.67%) Sitecore CMS
7 1 (1.67%) Adobe CQ
Applications
1 8 (13.33%) Photoshop
2 7 (11.67%) Adobe Illustrator
3 3 (5.00%) Acrobat
3 3 (5.00%) Fireworks
4 2 (3.33%) InDesign
4 2 (3.33%) MS PowerPoint
4 2 (3.33%) MS Office
5 1 (1.67%) MS Project
Business Applications
1 3 (5.00%) Google Analytics
Communications & Networking
1 5 (8.33%) Internet
2 4 (6.67%) HTTP
3 1 (1.67%) Intranet
Database & Business Intelligence
1 4 (6.67%) SQL Server
1 4 (6.67%) MongoDB
Development Applications
1 5 (8.33%) Dreamweaver
General
1 60 (100.00%) Marketing
2 14 (23.33%) Retail
3 5 (8.33%) Advertising
4 4 (6.67%) Publishing
4 4 (6.67%) Finance
4 4 (6.67%) Banking
5 1 (1.67%) Legal
5 1 (1.67%) Games
5 1 (1.67%) Investment Banking
5 1 (1.67%) Retail Banking
5 1 (1.67%) German Language
Job Titles
1 11 (18.33%) Project Manager
2 8 (13.33%) Designer
3 6 (10.00%) Developer
3 6 (10.00%) Senior Manager
4 5 (8.33%) Senior Project Manager
4 5 (8.33%) Marketing Manager
4 5 (8.33%) Digital Project Manager
5 4 (6.67%) Head of Development
5 4 (6.67%) C# Developer
5 4 (6.67%) Senior Developer
6 3 (5.00%) Lead Designer
6 3 (5.00%) Coordinator
6 3 (5.00%) Marketing Executive
6 3 (5.00%) Online Marketing Manager
6 3 (5.00%) Digital Marketing Executive
7 2 (3.33%) PPC Executive
7 2 (3.33%) Campaign Manager
7 2 (3.33%) PPC Manager
7 2 (3.33%) PPC Analyst
7 2 (3.33%) Content Manager
Libraries, Frameworks & Software Standards
1 19 (31.67%) HTML
2 12 (20.00%) CSS
2 12 (20.00%) REST
3 7 (11.67%) jQuery
4 5 (8.33%) Flash
5 4 (6.67%) Spring
5 4 (6.67%) Ajax
5 4 (6.67%) JSON
5 4 (6.67%) SOAP
5 4 (6.67%) Web Services
5 4 (6.67%) .NET
5 4 (6.67%) ASP.NET
5 4 (6.67%) ASP.NET MVC
5 4 (6.67%) Razor View Engine
5 4 (6.67%) ASP.NET Web API
6 2 (3.33%) AngularJS
6 2 (3.33%) HTML5
6 2 (3.33%) CSS3
7 1 (1.67%) Twitter Bootstrap
Miscellaneous
1 10 (16.67%) Social Media
1 10 (16.67%) Mobile App
2 6 (10.00%) Graphic Design
3 4 (6.67%) Computer Science
4 3 (5.00%) iPhone
5 2 (3.33%) Blog
5 2 (3.33%) Social Network
5 2 (3.33%) Digital Media
5 2 (3.33%) New Media
6 1 (1.67%) Economics
6 1 (1.67%) FMCG
6 1 (1.67%) Video on Demand
6 1 (1.67%) Copywriting
6 1 (1.67%) Video Editing
Operating Systems
1 2 (3.33%) Linux
2 1 (1.67%) Windows
Processes & Methodologies
1 20 (33.33%) E-Commerce
2 17 (28.33%) SEO
3 16 (26.67%) Project Management
4 14 (23.33%) Agile Software Development
4 14 (23.33%) CRM
5 11 (18.33%) Analytics
6 10 (16.67%) Capacity Planning
6 10 (16.67%) Waterfall
7 9 (15.00%) Digital Marketing
8 7 (11.67%) Pay per click
9 6 (10.00%) MVC
10 5 (8.33%) Content Management
11 4 (6.67%) Software Engineering
11 4 (6.67%) Risk Management
11 4 (6.67%) Benchmarking
11 4 (6.67%) Web Analytics
11 4 (6.67%) Agile Project Management
11 4 (6.67%) Campaign Management
12 3 (5.00%) Email Marketing
12 3 (5.00%) Marketing Strategy
Programming Languages
1 14 (23.33%) JavaScript
2 6 (10.00%) PHP
3 4 (6.67%) C#
3 4 (6.67%) Java
4 2 (3.33%) C
Qualifications
1 7 (11.67%) Degree
2 4 (6.67%) Microsoft Certification
Quality Assurance & Compliance
1 15 (25.00%) QA
Vendors
1 7 (11.67%) Microsoft
1 7 (11.67%) Adobe
2 6 (10.00%) Google
2 6 (10.00%) EPiServer
3 5 (8.33%) Endeca
3 5 (8.33%) Unica
4 2 (3.33%) Facebook
4 2 (3.33%) Twitter
5 1 (1.67%) Sitecore
5 1 (1.67%) Aprimo