The table below looks at the statistics for Online Marketing skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Online Marketing over the 3 months to 20 August 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
20 Aug 2014
Same period 2013 Same period 2012
Online Marketing
Rank 540 515 552
Rank change year-on-year
-25 +37
Contract jobs citing Online Marketing 61 60 51
As % of all contract IT jobs located in the UK 0.11% 0.11% 0.087%
As % of the Processes & Methodologies category 0.15% 0.15% 0.12%
Number of daily rates quoted 23 31 22
Average daily rate
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of your Daily Rate
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£175 £300 £325
Average daily rate % change year-on-year
-41.66% -7.69%
90% offered a daily rate of more than £160 £160 £183
10% offered a daily rate of more than £350 £500 £592
UK excluding London average daily rate £160 £160 £185
% change year-on-year
- -13.51%
Number of hourly rates quoted 1 0 3
Average hourly rate £12.00 - £18.50
UK excluding London average hourly rate £12.00 - £16.25

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
41079 38998 41722
As % of all contract IT jobs located in the UK 74.15% 73.31% 70.87%
Number of daily rates quoted 25436 23913 24140
Average daily rate £405 £400 £400
Average daily rate % change year-on-year
+1.25% -
90% offered a daily rate of more than £275 £270 £263
10% offered a daily rate of more than £575 £575 £575
UK excluding London average daily rate £375 £370 £363
% change year-on-year
+1.35% +2.06%
Number of hourly rates quoted 1126 1046 1483
Average hourly rate £23.00 £27.50 £31.00
Average hourly rate % change year-on-year
-16.36% -11.29%
90% offered a hourly rate of more than £12.50 £12.50 £13.11
10% offered a hourly rate of more than £50.00 £46.00 £45.00
UK excluding London average hourly rate £25.00 £30.00 £31.00
% change year-on-year
-16.66% -3.22%

Online Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Online Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in the UK

Online Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Online Marketing within the UK.

Online Marketing Daily Rate Trend in the UK

Online Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Online Marketing within the UK over the 3 months to 20 August 2014.

Online Marketing Daily Rate Histogram in the UK

Online Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Online Marketing within the UK.

Online Marketing Hourly Rate Trend in the UK

Online Marketing
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Online Marketing within the UK over the 3 months to 20 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -24 60 £175 -41.66% 55
Yorkshire - 16 £160 - 1
London +1 15 £280 -13.84% 26
South East -3 14 £350 +118.75% 11
West Yorkshire - 13 £160 - 1
Leeds - 13 £160 - 1
Berkshire +14 11 £350 - 1
City of London +31 10 £175 -46.15% 6
East of England -17 4 £375 - 6
North West -8 3 - - 7
South West - 3 - -
West Midlands - 3 £143 - 2
North Yorkshire - 3 - -
Manchester - 3 - - 5
Cambridgeshire - 3 £350 - 1
Reading - 2 - -
West Sussex +4 1 £350 - 1
Surrey +1 1 - - 2
Hertfordshire -14 1 £400 +6.66% 2
Bracknell - 1 - - 1
Cambridge - 1 £350 - 1
Gatwick - 1 £350 -
Harrogate - - - -
Hemel Hempstead - - - -
Kingston Upon Thames - - - - 1
Lancaster - - - -
Chelmsford - - - -
Crawley - - - -
Derby - - - -
Egham - - - - 1

Online Marketing
Top 30 Related IT Skills

For the 6 months to 20 August 2014, IT contractor jobs within the UK citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Online Marketing.

1 83 (100.00%) Marketing
2 31 (37.35%) Social Media
3 27 (32.53%) Analytics
4 26 (31.33%) Project Management
5 25 (30.12%) HTML
6 22 (26.51%) SEO
7 21 (25.30%) JavaScript
8 20 (24.10%) Digital Marketing
9 18 (21.69%) CSS
9 18 (21.69%) E-Commerce
10 16 (19.28%) Adobe
10 16 (19.28%) Degree
11 15 (18.07%) CRM
11 15 (18.07%) Photoshop
12 14 (16.87%) Flash
12 14 (16.87%) QA
12 14 (16.87%) jQuery
13 13 (15.66%) Blog
13 13 (15.66%) Retail
13 13 (15.66%) Microsoft
13 13 (15.66%) Dreamweaver
14 12 (14.46%) XHTML
14 12 (14.46%) IBM Notes
14 12 (14.46%) Games
14 12 (14.46%) Lotus
14 12 (14.46%) WebTrends
14 12 (14.46%) User Acceptance Testing
14 12 (14.46%) Marketing Strategy
14 12 (14.46%) New Media
15 11 (13.25%) Online Games

Online Marketing
Top Related IT Skills by Category

For the 6 months to 20 August 2014, IT contractor jobs within the UK citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 12 (14.46%) IBM Notes
2 8 (9.64%) CMS
3 3 (3.61%) Joomla!
3 3 (3.61%) SharePoint
3 3 (3.61%) WordPress
4 2 (2.41%) SAS
4 2 (2.41%) WebSphere
5 1 (1.20%) Drupal
5 1 (1.20%) Node.js
Applications
1 15 (18.07%) Photoshop
2 4 (4.82%) MS Excel
3 3 (3.61%) MS Office
4 2 (2.41%) MS PowerPoint
5 1 (1.20%) MS Project
5 1 (1.20%) SPSS
5 1 (1.20%) Fireworks
Business Applications
1 12 (14.46%) WebTrends
2 4 (4.82%) Google Analytics
3 1 (1.20%) SiteCatalyst
Communications & Networking
1 6 (7.23%) Internet
2 3 (3.61%) Intranet
3 2 (2.41%) HTTP
4 1 (1.20%) FTP
Database & Business Intelligence
1 11 (13.25%) QlikView
2 2 (2.41%) MongoDB
3 1 (1.20%) Oracle BI EE
3 1 (1.20%) Data Mining
Development Applications
1 13 (15.66%) Dreamweaver
2 1 (1.20%) Visual Studio
General
1 83 (100.00%) Marketing
2 13 (15.66%) Retail
3 12 (14.46%) Games
4 11 (13.25%) Danish Language
5 9 (10.84%) Advertising
6 7 (8.43%) Finance
7 4 (4.82%) Publishing
8 1 (1.20%) German Language
8 1 (1.20%) Multimedia
8 1 (1.20%) Telecoms
8 1 (1.20%) Legal
8 1 (1.20%) Manufacturing
Job Titles
1 17 (20.48%) Designer
2 12 (14.46%) Web Designer
3 8 (9.64%) Marketing Manager
3 8 (9.64%) Social Media Manager
4 6 (7.23%) Project Manager
5 5 (6.02%) Coordinator
6 4 (4.82%) Analyst
7 3 (3.61%) Digital Marketing Manager
7 3 (3.61%) E-Commerce Manager
7 3 (3.61%) Web Manager
7 3 (3.61%) Developer
8 2 (2.41%) PPC Executive
8 2 (2.41%) Campaign Manager
8 2 (2.41%) Digital Designer
8 2 (2.41%) PPC Manager
8 2 (2.41%) PPC Analyst
8 2 (2.41%) Web Developer
8 2 (2.41%) Online Marketing Manager
8 2 (2.41%) Web Content Editor
8 2 (2.41%) Content Editor
Libraries, Frameworks & Software Standards
1 25 (30.12%) HTML
2 18 (21.69%) CSS
3 14 (16.87%) Flash
3 14 (16.87%) jQuery
4 12 (14.46%) XHTML
5 2 (2.41%) AngularJS
5 2 (2.41%) REST
5 2 (2.41%) HTML5
5 2 (2.41%) JSON
6 1 (1.20%) Velocity
6 1 (1.20%) ASP.NET
6 1 (1.20%) .NET
6 1 (1.20%) CSS3
6 1 (1.20%) ASP.NET Web Forms
Miscellaneous
1 31 (37.35%) Social Media
2 13 (15.66%) Blog
3 12 (14.46%) New Media
4 11 (13.25%) Online Games
5 5 (6.02%) Mobile App
6 4 (4.82%) Digital Media
7 2 (2.41%) FMCG
7 2 (2.41%) Animation
8 1 (1.20%) Mathematics
8 1 (1.20%) Psychology
8 1 (1.20%) Computer Science
8 1 (1.20%) Copywriting
8 1 (1.20%) Economics
8 1 (1.20%) Statistics
8 1 (1.20%) Client/Server
8 1 (1.20%) Video on Demand
Processes & Methodologies
1 27 (32.53%) Analytics
2 26 (31.33%) Project Management
3 22 (26.51%) SEO
4 20 (24.10%) Digital Marketing
5 18 (21.69%) E-Commerce
6 15 (18.07%) CRM
7 12 (14.46%) User Acceptance Testing
7 12 (14.46%) Marketing Strategy
8 11 (13.25%) Pay per click
9 10 (12.05%) Web Analytics
10 7 (8.43%) Direct Marketing
11 6 (7.23%) Web Design
12 5 (6.02%) Content Management
13 4 (4.82%) Performance Monitoring
13 4 (4.82%) Migration
13 4 (4.82%) Email Marketing
14 3 (3.61%) Agile Software Development
14 3 (3.61%) Statistical Analysis
14 3 (3.61%) Business Analysis
14 3 (3.61%) Multivariate Testing
Programming Languages
1 21 (25.30%) JavaScript
2 1 (1.20%) SQL
2 1 (1.20%) VB
2 1 (1.20%) C#
2 1 (1.20%) PowerHouse
2 1 (1.20%) R
Qualifications
1 16 (19.28%) Degree
2 1 (1.20%) ISEB
Quality Assurance & Compliance
1 14 (16.87%) QA
Systems Management
1 11 (13.25%) BMC PATROL
Vendors
1 16 (19.28%) Adobe
2 13 (15.66%) Microsoft
3 12 (14.46%) Lotus
4 11 (13.25%) Google
5 4 (4.82%) Facebook
6 3 (3.61%) EPiServer
7 2 (2.41%) Twitter
7 2 (2.41%) Omniture
7 2 (2.41%) Endeca
7 2 (2.41%) Unica
8 1 (1.20%) DoubleClick
8 1 (1.20%) Business Objects
Hertfordshire
Salt
Rate: £25000 - £30000 per annum
Posted: 2 days ago
Manchester
Venn Group - UK
Rate: 85 Per Day
Posted: 5 days ago
City of London
Real Staffing
Rate: competitive
Posted: 6 days ago
Bracknell
Volt
Rate: £12.00 per hour
Posted: 7 days ago
West Midlands
Amoria Bond - UK
Posted: 19 days ago
London
Templeton and Partners - SAP & UK Account
Rate: Excellent daily rate
Posted: 21 days ago