The first table below looks at the demand for Online Marketing skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Online Marketing over the 3 months to 30 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
30 Jul 2014
Same period 2013 Same period 2012
Online Marketing
Rank 543 511 531
Rank change year-on-year
-32 +20
Contract jobs citing Online Marketing 45 52 58
As % of all contract IT jobs located in the UK 0.082% 0.10% 0.10%
As % of the Processes & Methodologies category 0.11% 0.14% 0.14%
Number of daily rates quoted 17 24 24
Average daily rate
Keep up to 90%
of your Daily Rate
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£175 £325 £325
Average daily rate % change year-on-year
-46.15% -
90% offered a daily rate of more than £153 £160 £186
10% offered a daily rate of more than £350 £493 £574
UK excluding London average daily rate £170 £165 £255
% change year-on-year
+3.03% -35.29%
Number of hourly rates quoted 0 0 4
Average hourly rate - - £16.45
UK excluding London average hourly rate - - £14.40
Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
40471 37295 40749
As % of all contract IT jobs located in the UK 74.06% 72.95% 70.51%
Number of daily rates quoted 25021 22614 23464
Average daily rate £400 £403 £400
Average daily rate % change year-on-year
-0.62% +0.62%
90% offered a daily rate of more than £275 £270 £268
10% offered a daily rate of more than £560 £575 £575
UK excluding London average daily rate £375 £375 £363
% change year-on-year
- +3.44%
Number of hourly rates quoted 1157 1059 1464
Average hourly rate £25.00 £30.00 £31.00
Average hourly rate % change year-on-year
-16.66% -3.22%
90% offered a hourly rate of more than £12.55 £12.50 £13.35
10% offered a hourly rate of more than £50.00 £47.50 £45.00
UK excluding London average hourly rate £26.50 £31.00 £31.50
% change year-on-year
-14.51% -1.58%

Online Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Online Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in the UK

Online Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Online Marketing within the UK.

Online Marketing Daily Rate Trend in the UK

Online Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Online Marketing within the UK over the 3 months to 30 July 2014.

Online Marketing Daily Rate Histogram in the UK

Online Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Online Marketing within the UK.

Online Marketing Hourly Rate Trend in the UK

Online Marketing
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Online Marketing within the UK over the 3 months to 30 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -34 45 £175 -46.15% 53
London +4 15 £238 -26.92% 23
City of London +18 12 £175 -46.15% 9
South East -11 12 £350 +115.38% 9
Yorkshire - 10 £160 - 7
Leeds - 10 £160 - 5
West Yorkshire - 10 £160 - 5
Berkshire +7 9 £350 - 2
East of England -19 3 £400 -8.57% 5
Cambridgeshire - 2 - - 1
Reading - 2 - -
North West +1 1 - - 5
West Sussex -4 1 £350 -
Hertfordshire -4 1 £400 -8.57% 1
Manchester - 1 - - 4
Surrey - 1 - - 1
Gatwick - 1 £350 -
Birmingham - 1 £143 -
South West - 1 - - 2
West Midlands - 1 £143 -
Northern Ireland - - - -
Bolton - - - -
Bournemouth - - - -
Bracknell - - - -
Brighton - - - - 3
Bristol - - - -
Bromley - - - -
Camberley - - - - 1
Cambridge - - - -
Chelmsford - - - -

Online Marketing
Top 30 Related IT Skills

For the 6 months to 30 July 2014, IT contractor jobs within the UK citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Online Marketing.

1 69 (100.00%) Marketing
2 25 (36.23%) Social Media
3 24 (34.78%) Project Management
4 22 (31.88%) Analytics
5 20 (28.99%) HTML
6 18 (26.09%) CRM
7 17 (24.64%) JavaScript
7 17 (24.64%) SEO
7 17 (24.64%) QA
8 16 (23.19%) CSS
9 14 (20.29%) Flash
9 14 (20.29%) Photoshop
9 14 (20.29%) E-Commerce
9 14 (20.29%) Adobe
10 13 (18.84%) Blog
11 12 (17.39%) Digital Marketing
11 12 (17.39%) User Acceptance Testing
11 12 (17.39%) Lotus
11 12 (17.39%) IBM Notes
11 12 (17.39%) Microsoft
11 12 (17.39%) Games
11 12 (17.39%) Marketing Strategy
11 12 (17.39%) New Media
12 11 (15.94%) WebTrends
12 11 (15.94%) BMC PATROL
12 11 (15.94%) Dreamweaver
12 11 (15.94%) jQuery
12 11 (15.94%) Online Games
12 11 (15.94%) QlikView
12 11 (15.94%) Danish Language

Online Marketing
Top Related IT Skills by Category

For the 6 months to 30 July 2014, IT contractor jobs within the UK citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 12 (17.39%) IBM Notes
2 7 (10.14%) CMS
3 5 (7.25%) WebSphere
4 2 (2.90%) SAS
5 1 (1.45%) SharePoint
5 1 (1.45%) Joomla!
5 1 (1.45%) WordPress
5 1 (1.45%) Drupal
5 1 (1.45%) Node.js
Applications
1 14 (20.29%) Photoshop
2 3 (4.35%) Adobe Illustrator
3 2 (2.90%) MS Excel
3 2 (2.90%) MS Office
3 2 (2.90%) Acrobat
3 2 (2.90%) Fireworks
4 1 (1.45%) SPSS
4 1 (1.45%) MS Project
4 1 (1.45%) InDesign
4 1 (1.45%) MS PowerPoint
Business Applications
1 11 (15.94%) WebTrends
2 2 (2.90%) Google Analytics
3 1 (1.45%) SiteCatalyst
Communications & Networking
1 3 (4.35%) Internet
2 2 (2.90%) HTTP
3 1 (1.45%) Intranet
Database & Business Intelligence
1 11 (15.94%) QlikView
2 2 (2.90%) MongoDB
3 1 (1.45%) Data Mining
3 1 (1.45%) Oracle BI EE
Development Applications
1 11 (15.94%) Dreamweaver
2 1 (1.45%) Visual Studio
General
1 69 (100.00%) Marketing
2 12 (17.39%) Games
3 11 (15.94%) Danish Language
4 10 (14.49%) Retail
5 9 (13.04%) Advertising
6 4 (5.80%) Publishing
7 3 (4.35%) Finance
8 1 (1.45%) Legal
8 1 (1.45%) Manufacturing
8 1 (1.45%) Telecoms
8 1 (1.45%) German Language
8 1 (1.45%) Multimedia
Job Titles
1 15 (21.74%) Designer
2 9 (13.04%) Project Manager
2 9 (13.04%) Web Designer
3 7 (10.14%) Social Media Manager
4 5 (7.25%) Marketing Manager
5 4 (5.80%) Coordinator
6 3 (4.35%) Developer
6 3 (4.35%) Senior Manager
6 3 (4.35%) Senior Project Manager
6 3 (4.35%) E-Commerce Manager
6 3 (4.35%) Web Manager
7 2 (2.90%) PPC Executive
7 2 (2.90%) PPC Manager
7 2 (2.90%) PPC Analyst
7 2 (2.90%) Digital Project Manager
7 2 (2.90%) Campaign Manager
7 2 (2.90%) PPC Specialist
7 2 (2.90%) Web Developer
7 2 (2.90%) Lead Designer
8 1 (1.45%) Graduate
Libraries, Frameworks & Software Standards
1 20 (28.99%) HTML
2 16 (23.19%) CSS
3 14 (20.29%) Flash
4 11 (15.94%) jQuery
5 9 (13.04%) XHTML
6 3 (4.35%) HTML5
7 2 (2.90%) AngularJS
7 2 (2.90%) REST
7 2 (2.90%) CSS3
7 2 (2.90%) JSON
8 1 (1.45%) ASP.NET
8 1 (1.45%) .NET
8 1 (1.45%) ASP.NET Web Forms
Miscellaneous
1 25 (36.23%) Social Media
2 13 (18.84%) Blog
3 12 (17.39%) New Media
4 11 (15.94%) Online Games
5 8 (11.59%) Mobile App
6 3 (4.35%) Graphic Design
6 3 (4.35%) Digital Media
7 2 (2.90%) FMCG
7 2 (2.90%) iPhone
8 1 (1.45%) Client/Server
8 1 (1.45%) Mathematics
8 1 (1.45%) Psychology
8 1 (1.45%) Computer Science
8 1 (1.45%) Copywriting
8 1 (1.45%) Economics
8 1 (1.45%) Statistics
8 1 (1.45%) Video on Demand
Processes & Methodologies
1 24 (34.78%) Project Management
2 22 (31.88%) Analytics
3 18 (26.09%) CRM
4 17 (24.64%) SEO
5 14 (20.29%) E-Commerce
6 12 (17.39%) Digital Marketing
6 12 (17.39%) User Acceptance Testing
6 12 (17.39%) Marketing Strategy
7 8 (11.59%) Web Analytics
7 8 (11.59%) Pay per click
8 6 (8.70%) Agile Software Development
8 6 (8.70%) Web Design
9 5 (7.25%) Waterfall
9 5 (7.25%) Capacity Planning
10 4 (5.80%) Direct Marketing
10 4 (5.80%) Migration
11 3 (4.35%) Content Management
11 3 (4.35%) Statistical Analysis
11 3 (4.35%) Multivariate Testing
11 3 (4.35%) Email Marketing
Programming Languages
1 17 (24.64%) JavaScript
2 1 (1.45%) SQL
2 1 (1.45%) VB
2 1 (1.45%) C#
2 1 (1.45%) PowerHouse
2 1 (1.45%) R
Qualifications
1 11 (15.94%) Degree
Quality Assurance & Compliance
1 17 (24.64%) QA
Systems Management
1 11 (15.94%) BMC PATROL
Vendors
1 14 (20.29%) Adobe
2 12 (17.39%) Lotus
2 12 (17.39%) Microsoft
3 6 (8.70%) Google
3 6 (8.70%) EPiServer
4 5 (7.25%) Endeca
4 5 (7.25%) Unica
5 2 (2.90%) Facebook
5 2 (2.90%) Twitter
5 2 (2.90%) Omniture
6 1 (1.45%) Business Objects
6 1 (1.45%) DoubleClick
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