The table below looks at the statistics for Marketing Strategy skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing Strategy over the 3 months to 4 September 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
4 Sep 2015
Same period 2014 Same period 2013
Marketing Strategy
Rank 599 573 567
Rank change year-on-year
-26 -6
Contract jobs citing Marketing Strategy 34 37 20
As % of all contract IT jobs located in the UK 0.058% 0.066% 0.038%
As % of the Processes & Methodologies category 0.074% 0.087% 0.051%
Number of daily rates quoted 25 18 10
Average daily rate
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£250 £350 £418
Average daily rate % change year-on-year
-28.57% -16.16%
90% offered a daily rate of more than £179 £231 £297
10% offered a daily rate of more than £438 £425 £530
UK excluding London average daily rate £250 £350 £425
% change year-on-year
-28.57% -17.64%
Number of hourly rates quoted 1 3 0
Average hourly rate £14.50 £31.50 -
Average hourly rate % change year-on-year
-53.96% -
UK excluding London average hourly rate £14.50 £31.50 -
% change year-on-year
-53.96% -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
45685 42476 39076
As % of all contract IT jobs located in the UK 78.18% 76.04% 74.95%
Number of daily rates quoted 29782 26353 24011
Average daily rate £425 £410 £400
Average daily rate % change year-on-year
+3.65% +2.50%
90% offered a daily rate of more than £290 £275 £275
10% offered a daily rate of more than £575 £575 £575
UK excluding London average daily rate £400 £375 £370
% change year-on-year
+6.66% +1.35%
Number of hourly rates quoted 1243 1161 1109
Average hourly rate £31.44 £25.00 £30.00
Average hourly rate % change year-on-year
+25.76% -16.66%
90% offered a hourly rate of more than £12.50 £12.62 £12.50
10% offered a hourly rate of more than £51.17 £55.00 £50.00
UK excluding London average hourly rate £32.50 £26.98 £30.50
% change year-on-year
+20.48% -11.55%

Marketing Strategy
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Marketing Strategy within the UK as a proportion of the total demand within the Processes & Methodologies category.

Marketing Strategy Jobs Demand Trend in the UK

Marketing Strategy
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Strategy within the UK.

Marketing Strategy Daily Rate Trend in the UK

Marketing Strategy
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing Strategy within the UK over the 3 months to 4 September 2015.

Marketing Strategy Daily Rate Histogram in the UK

Marketing Strategy
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Strategy within the UK.

Marketing Strategy Hourly Rate Trend in the UK

Marketing Strategy
Top 14 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing Strategy within the UK over the 3 months to 4 September 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -8 33 £263 -25.00% 20
South East -22 16 £250 -28.57% 6
London +4 15 £263 -20.45% 7
Berkshire 0 12 £250 -28.57% 4
Reading 0 8 £288 -25.80% 1
City of London +4 4 £400 +53.84% 4
Hampshire +2 4 - -
Canary Wharf - 2 £250 -
Maidenhead +3 1 £175 -15.66%
Bracknell -7 1 - -
Wiltshire - 1 £463 -
North West - 1 £335 - 2
South West - 1 £463 -
Swindon - 1 £463 -

Marketing Strategy
Top 30 Related IT Skills

For the 6 months to 4 September 2015, IT contractor jobs within the UK citing Marketing Strategy also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Strategy.

1 68 (100.00%) Marketing
2 26 (38.24%) Digital Marketing
3 20 (29.41%) Social Media
4 18 (26.47%) Analytics
5 15 (22.06%) Google
6 14 (20.59%) Salesforce.com
7 13 (19.12%) Project Management
7 13 (19.12%) SEO
7 13 (19.12%) Twitter
8 12 (17.65%) Facebook
9 11 (16.18%) Analytical Skills
9 11 (16.18%) Finance
9 11 (16.18%) CRM
10 10 (14.71%) Telecoms
10 10 (14.71%) Eloqua
10 10 (14.71%) Digital Media
11 8 (11.76%) Campaign Management
11 8 (11.76%) Spiceworks
11 8 (11.76%) Social Media Marketing
11 8 (11.76%) Radian6
11 8 (11.76%) Stakeholder Management
11 8 (11.76%) HTML
11 8 (11.76%) Content Management
12 7 (10.29%) Agile Software Development
12 7 (10.29%) Degree
12 7 (10.29%) Google Analytics
12 7 (10.29%) SQL
12 7 (10.29%) E-Commerce
13 6 (8.82%) CSS
14 5 (7.35%) B2B

Marketing Strategy
Top Related IT Skills by Category

For the 6 months to 4 September 2015, IT contractor jobs within the UK citing Marketing Strategy also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Strategy. Up to 20 skills are shown per category.

Application Platforms
1 5 (7.35%) SAS
2 3 (4.41%) CMS
3 1 (1.47%) Adobe Experience Manager
Applications
1 4 (5.88%) Photoshop
2 2 (2.94%) MS Excel
3 1 (1.47%) MS Office
Business Applications
1 8 (11.76%) Radian6
2 2 (2.94%) Dynamics CRM
2 2 (2.94%) Unica
2 2 (2.94%) Adobe Campaign
3 1 (1.47%) SAP InfiniteInsight
Cloud Services
1 7 (10.29%) Google Analytics
2 2 (2.94%) SmartFocus
2 2 (2.94%) IaaS
3 1 (1.47%) Adobe Analytics
3 1 (1.47%) Cloud Computing
3 1 (1.47%) Microsoft Azure
3 1 (1.47%) Amazon AWS
3 1 (1.47%) SaaS
3 1 (1.47%) PaaS
Communications & Networking
1 3 (4.41%) Broadband
2 2 (2.94%) IPv6
2 2 (2.94%) Network Security
3 1 (1.47%) Wireless
Database & Business Intelligence
1 1 (1.47%) SQL Server
1 1 (1.47%) QlikView
1 1 (1.47%) Big Data
1 1 (1.47%) SQL Server 2012
Development Applications
1 1 (1.47%) JIRA
General
1 68 (100.00%) Marketing
2 11 (16.18%) Finance
3 10 (14.71%) Telecoms
4 5 (7.35%) Advertising
5 3 (4.41%) Legal
5 3 (4.41%) Retail
6 2 (2.94%) Law
7 1 (1.47%) Publishing
7 1 (1.47%) Games
7 1 (1.47%) Financial Institution
7 1 (1.47%) Automotive
7 1 (1.47%) Multimedia
7 1 (1.47%) Italian Language
7 1 (1.47%) Spanish Language
Job Titles
1 15 (22.06%) Marketing Manager
2 11 (16.18%) Analyst
3 8 (11.76%) Social Media Manager
4 7 (10.29%) Project Manager
5 6 (8.82%) Coordinator
6 5 (7.35%) Insight Analyst
7 4 (5.88%) Consultant
8 3 (4.41%) Developer
8 3 (4.41%) Marketing Campaign Manager
8 3 (4.41%) Customer Analyst
8 3 (4.41%) Marketing Director
8 3 (4.41%) Customer Insight Analyst
8 3 (4.41%) Campaign Manager
9 2 (2.94%) Python Developer
9 2 (2.94%) Digital Project Manager
9 2 (2.94%) Digital Marketing Manager
9 2 (2.94%) Marketing Consultant
9 2 (2.94%) Business Analyst
9 2 (2.94%) Data Analyst
9 2 (2.94%) Business Consultant
Libraries, Frameworks & Software Standards
1 8 (11.76%) HTML
2 6 (8.82%) CSS
3 2 (2.94%) Django
4 1 (1.47%) jQuery
4 1 (1.47%) Ruby on Rails
4 1 (1.47%) .NET
Miscellaneous
1 20 (29.41%) Social Media
2 11 (16.18%) Analytical Skills
3 10 (14.71%) Digital Media
4 5 (7.35%) Copywriting
5 4 (5.88%) Blog
6 3 (4.41%) Management Information System
6 3 (4.41%) Clustering
7 2 (2.94%) Taxonomies
7 2 (2.94%) User Experience
8 1 (1.47%) Hybrid Cloud
8 1 (1.47%) Data Centre
8 1 (1.47%) NHS
8 1 (1.47%) Streaming Video
8 1 (1.47%) FMCG
8 1 (1.47%) Visualisation
Operating Systems
1 3 (4.41%) UNIX
2 1 (1.47%) Linux
Processes & Methodologies
1 26 (38.24%) Digital Marketing
2 18 (26.47%) Analytics
3 13 (19.12%) Project Management
3 13 (19.12%) SEO
4 11 (16.18%) CRM
5 8 (11.76%) Stakeholder Management
5 8 (11.76%) Content Management
5 8 (11.76%) Campaign Management
5 8 (11.76%) Social Media Marketing
6 7 (10.29%) Agile Software Development
6 7 (10.29%) E-Commerce
7 5 (7.35%) B2B
7 5 (7.35%) Business Development
7 5 (7.35%) Web Analytics
7 5 (7.35%) Online Marketing
8 4 (5.88%) Email Marketing
8 4 (5.88%) Customer Engagement
8 4 (5.88%) Customer Insight
8 4 (5.88%) Continuous Improvement
8 4 (5.88%) Web Development
Programming Languages
1 7 (10.29%) SQL
2 3 (4.41%) Python
2 3 (4.41%) JavaScript
3 1 (1.47%) Ruby
Qualifications
1 7 (10.29%) Degree
2 2 (2.94%) ISEB
3 1 (1.47%) MBA
Vendors
1 15 (22.06%) Google
2 14 (20.59%) Salesforce.com
3 13 (19.12%) Twitter
4 12 (17.65%) Facebook
5 10 (14.71%) Eloqua
6 8 (11.76%) Spiceworks
7 5 (7.35%) Adobe
8 4 (5.88%) Microsoft
8 4 (5.88%) Veritas
9 3 (4.41%) Omniture
10 2 (2.94%) Aprimo
10 2 (2.94%) Siebel
10 2 (2.94%) IBM
10 2 (2.94%) Marketo
10 2 (2.94%) ExactTarget
11 1 (1.47%) Alcatel-Lucent
11 1 (1.47%) Ericsson
11 1 (1.47%) Nokia
11 1 (1.47%) Sitecore
11 1 (1.47%) BT
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