The table below looks at the statistics for Marketing Strategy skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing Strategy over the 3 months to 31 March 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
31 Mar 2015
Same period 2014 Same period 2013
Marketing Strategy
Rank 572 572 517
Rank change year-on-year
0 -55
Contract jobs citing Marketing Strategy 17 16 33
As % of all contract IT jobs located in the UK 0.031% 0.030% 0.071%
As % of the Processes & Methodologies category 0.041% 0.040% 0.097%
Number of daily rates quoted 2 12 13
Average daily rate
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£243 £425 £450
Average daily rate % change year-on-year
-42.94% -5.55%
90% offered a daily rate of more than £217 £330 £265
10% offered a daily rate of more than £269 £547 £596
UK excluding London average daily rate £243 £488 £288
% change year-on-year
-50.25% +69.56%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
41890 39937 34135
As % of all contract IT jobs located in the UK 76.23% 74.95% 73.39%
Number of daily rates quoted 26101 24544 20460
Average daily rate £420 £400 £401
Average daily rate % change year-on-year
+5.00% -0.12%
90% offered a daily rate of more than £275 £275 £275
10% offered a daily rate of more than £575 £555 £575
UK excluding London average daily rate £396 £375 £363
% change year-on-year
+5.60% +3.44%
Number of hourly rates quoted 1180 1127 1112
Average hourly rate £29.00 £27.50 £32.00
Average hourly rate % change year-on-year
+5.45% -14.06%
90% offered a hourly rate of more than £12.10 £12.25 £13.00
10% offered a hourly rate of more than £49.50 £50.00 £51.50
UK excluding London average hourly rate £30.20 £27.50 £32.00
% change year-on-year
+9.81% -14.06%

Marketing Strategy
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Marketing Strategy within the UK as a proportion of the total demand within the Processes & Methodologies category.

Marketing Strategy Jobs Demand Trend in the UK

Marketing Strategy
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Strategy within the UK.

Marketing Strategy Daily Rate Trend in the UK

Marketing Strategy
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Strategy within the UK.

Marketing Strategy Hourly Rate Trend in the UK

Marketing Strategy
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing Strategy within the UK over the 3 months to 31 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -8 15 £243 -42.94% 29
South East - 14 £243 - 2
Berkshire - 7 £243 -
Surrey - 7 - -
Reading - 3 £210 -
City of London +12 1 - - 3
London -6 1 - - 15
Bracknell - 1 £275 -
Brighton - - - -
Bristol - - - -
Cambridge - - - -
Crawley - - - -
Farnham - - - -
Grimsby - - - -
Guildford - - - -
Harrow - - - - 1
Ipswich - - - -
Isleworth - - - -
Leeds - - - -
Manchester - - - - 2
Newport - - - -
Nottingham - - - - 1
Abingdon - - - -
Basingstoke - - - -
Bolton - - - -
Bournemouth - - - -
Rugby - - - -
Warrington - - - - 2
Watford - - - -
Weybridge - - - -

Marketing Strategy
Top 30 Related IT Skills

For the 6 months to 31 March 2015, IT contractor jobs within the UK citing Marketing Strategy also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Strategy.

1 34 (100.00%) Marketing
2 15 (44.12%) Project Management
3 13 (38.24%) Degree
4 12 (35.29%) B2B
5 10 (29.41%) Telecoms
5 10 (29.41%) Digital Marketing
6 9 (26.47%) Analytical Skills
7 8 (23.53%) Marketing Management
7 8 (23.53%) Business Development
7 8 (23.53%) Retail
8 7 (20.59%) Advertising
8 7 (20.59%) MS Office
9 6 (17.65%) Electronics
9 6 (17.65%) E-Learning
9 6 (17.65%) FMCG
9 6 (17.65%) Time Management
10 5 (14.71%) Network Security
10 5 (14.71%) Product Marketing
10 5 (14.71%) Online Marketing
10 5 (14.71%) User Experience
10 5 (14.71%) IPv6
11 4 (11.76%) Business Intelligence
11 4 (11.76%) HTML
11 4 (11.76%) CRM
11 4 (11.76%) CMS
11 4 (11.76%) Streaming Video
11 4 (11.76%) Multimedia
11 4 (11.76%) Agile Software Development
11 4 (11.76%) Social Media
11 4 (11.76%) Analytics

Marketing Strategy
Top Related IT Skills by Category

For the 6 months to 31 March 2015, IT contractor jobs within the UK citing Marketing Strategy also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Strategy. Up to 20 skills are shown per category.

Application Platforms
1 4 (11.76%) CMS
2 1 (2.94%) SAS
Applications
1 7 (20.59%) MS Office
2 2 (5.88%) MS Excel
3 1 (2.94%) SPSS
Business Applications
1 2 (5.88%) Google Analytics
Cloud Services
1 4 (11.76%) Cloud Computing
2 3 (8.82%) Microsoft Azure
2 3 (8.82%) SaaS
2 3 (8.82%) PaaS
2 3 (8.82%) IaaS
3 1 (2.94%) Google Cloud Platform
3 1 (2.94%) Google App Engine
Communications & Networking
1 5 (14.71%) IPv6
1 5 (14.71%) Network Security
2 3 (8.82%) Broadband
Database & Business Intelligence
1 2 (5.88%) Relational Database
General
1 34 (100.00%) Marketing
2 10 (29.41%) Telecoms
3 8 (23.53%) Retail
4 7 (20.59%) Advertising
5 6 (17.65%) Electronics
6 4 (11.76%) Multimedia
7 3 (8.82%) Finance
8 1 (2.94%) Automotive
8 1 (2.94%) Legal
8 1 (2.94%) Back Office
8 1 (2.94%) Italian Language
8 1 (2.94%) Spanish Language
Job Titles
1 8 (23.53%) Marketing Manager
2 7 (20.59%) Consultant
3 6 (17.65%) Business Consultant
4 5 (14.71%) Product Marketing Manager
4 5 (14.71%) Product Manager
5 3 (8.82%) Senior Business Consultant
5 3 (8.82%) Senior Consultant
5 3 (8.82%) Senior Product Manager
5 3 (8.82%) Senior Manager
6 2 (5.88%) Architect
6 2 (5.88%) Developer
6 2 (5.88%) Analyst
6 2 (5.88%) Data Analyst
7 1 (2.94%) Enterprise Architect
7 1 (2.94%) Web Manager
7 1 (2.94%) Market Data Analyst
7 1 (2.94%) Marketing Analyst
7 1 (2.94%) Project Manager
7 1 (2.94%) Lead Developer
7 1 (2.94%) Quality Manager
Libraries, Frameworks & Software Standards
1 4 (11.76%) HTML
2 3 (8.82%) CSS
3 1 (2.94%) Ruby on Rails
3 1 (2.94%) Django
3 1 (2.94%) jQuery
Miscellaneous
1 9 (26.47%) Analytical Skills
2 6 (17.65%) FMCG
2 6 (17.65%) E-Learning
3 5 (14.71%) User Experience
4 4 (11.76%) Streaming Video
4 4 (11.76%) Social Media
5 2 (5.88%) Data Structures
5 2 (5.88%) Data Integration
5 2 (5.88%) Copywriting
6 1 (2.94%) Blog
Operating Systems
1 1 (2.94%) Linux
Processes & Methodologies
1 15 (44.12%) Project Management
2 12 (35.29%) B2B
3 10 (29.41%) Digital Marketing
4 8 (23.53%) Marketing Management
4 8 (23.53%) Business Development
5 6 (17.65%) Time Management
6 5 (14.71%) Product Marketing
6 5 (14.71%) Online Marketing
7 4 (11.76%) CRM
7 4 (11.76%) Business Intelligence
7 4 (11.76%) Agile Software Development
7 4 (11.76%) Analytics
8 3 (8.82%) SEO
8 3 (8.82%) Content Management
8 3 (8.82%) Data Analysis
8 3 (8.82%) Portfolio Management
8 3 (8.82%) Pay per click
8 3 (8.82%) Quantitative Analysis
8 3 (8.82%) Email Marketing
9 2 (5.88%) Market Research
Programming Languages
1 3 (8.82%) SQL
2 2 (5.88%) JavaScript
3 1 (2.94%) VB
3 1 (2.94%) VBA
3 1 (2.94%) Python
3 1 (2.94%) Ruby
Qualifications
1 13 (38.24%) Degree
2 2 (5.88%) MBA
3 1 (2.94%) PMP
3 1 (2.94%) PMI Certification
Vendors
1 3 (8.82%) Microsoft
1 3 (8.82%) Salesforce.com
1 3 (8.82%) Google
2 1 (2.94%) Unica
2 1 (2.94%) Adobe
2 1 (2.94%) IBM