The table below looks at the statistics for Marketing Strategy skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing Strategy over the 3 months to 5 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
5 May 2016
Same period 2015 Same period 2014
Marketing Strategy
Rank 630 619 607
Rank change year-on-year
-11 -12
Contract jobs citing Marketing Strategy 23 21 9
As % of all contract IT jobs located in the UK 0.041% 0.038% 0.017%
As % of the Processes & Methodologies category 0.051% 0.048% 0.021%
Number of daily rates quoted 10 9 5
Median daily rate £400 £335 £350
Median daily rate % change year-on-year
+19.40% -4.28%
90% offered a daily rate of more than £243 £191 £326
10% offered a daily rate of more than £413 £435 £405
UK excluding London median daily rate £400 £243 -
% change year-on-year
+64.94% -
Number of hourly rates quoted 0 1 1
Median hourly rate - £18.00 £31.50
Median hourly rate % change year-on-year
- -42.85%
UK excluding London median hourly rate - £18.00 £31.50
% change year-on-year
- -42.85%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
45304 44011 42247
As % of all contract IT jobs located in the UK 81.57% 78.89% 77.54%
Number of daily rates quoted 29953 27402 26436
Median daily rate £438 £413 £400
Median daily rate % change year-on-year
+6.06% +3.12%
90% offered a daily rate of more than £300 £280 £275
10% offered a daily rate of more than £600 £575 £551
UK excluding London median daily rate £400 £388 £375
% change year-on-year
+3.22% +3.33%
Number of hourly rates quoted 1029 1284 1210
Median hourly rate £35.00 £29.00 £29.50
Median hourly rate % change year-on-year
+20.68% -1.69%
90% offered a hourly rate of more than £12.83 £12.10 £12.50
10% offered a hourly rate of more than £48.50 £49.50 £50.00
UK excluding London median hourly rate £36.00 £30.00 £30.41
% change year-on-year
+20.00% -1.35%

Marketing Strategy
Jobs Demand Trend

The demand trend of contract jobs citing Marketing Strategy as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Marketing Strategy Jobs Demand Trend in the UK

Marketing Strategy
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Strategy within the UK.

Marketing Strategy Daily Rate Trend in the UK

Marketing Strategy
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing Strategy within the UK over the 3 months to 5 May 2016.

Marketing Strategy Daily Rate Histogram in the UK

Marketing Strategy
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Strategy within the UK.

Marketing Strategy Hourly Rate Trend in the UK

Marketing Strategy
Top 11 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing Strategy within the UK over the 3 months to 5 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -21 23 £400 +19.40% 29
London +8 13 £295 -26.25% 17
South East -19 5 £400 +90.47% 7
Hemel Hempstead - 4 - -
Sussex - 4 £400 -
Hertfordshire - 4 - -
East of England - 4 - - 2
City of London +34 2 £413 +3.12% 3
Berkshire -7 1 - - 1
North West -8 1 £375 +11.94% 2
Manchester -10 1 £375 - 1

Marketing Strategy
Top 30 Related IT Skills

For the 6 months to 5 May 2016, IT contractor jobs citing Marketing Strategy also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Marketing Strategy.

1 57 (100.00%) Marketing
2 18 (31.58%) Digital Marketing
3 17 (29.82%) Email Marketing
4 16 (28.07%) Social Media
4 16 (28.07%) HTML
5 14 (24.56%) CSS
5 14 (24.56%) CRM
5 14 (24.56%) Analytics
6 12 (21.05%) B2B
6 12 (21.05%) SEO
6 12 (21.05%) Online Marketing
7 10 (17.54%) Database Marketing
8 8 (14.04%) Telecoms
8 8 (14.04%) Stakeholder Management
9 7 (12.28%) B2C
9 7 (12.28%) E-Commerce
9 7 (12.28%) Degree
10 6 (10.53%) Google
10 6 (10.53%) Business Development
10 6 (10.53%) Google Analytics
10 6 (10.53%) Salesforce.com
10 6 (10.53%) Project Management
10 6 (10.53%) Microsoft
10 6 (10.53%) Finance
10 6 (10.53%) Facebook
10 6 (10.53%) Twitter
10 6 (10.53%) Salesforce Marketing Cloud
10 6 (10.53%) Analytical Skills
11 5 (8.77%) Content Management
11 5 (8.77%) Technical Architecture

Marketing Strategy
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (7.02%) CMS
2 2 (3.51%) Adobe Experience Manager
2 2 (3.51%) WordPress
3 1 (1.75%) Drupal
3 1 (1.75%) Magnolia
Applications
1 3 (5.26%) MS Office
2 2 (3.51%) MS Excel
2 2 (3.51%) Photoshop
3 1 (1.75%) Acrobat
3 1 (1.75%) MS PowerPoint
Business Applications
1 2 (3.51%) Eloqua
1 2 (3.51%) Unica
2 1 (1.75%) SAP hybris
Cloud Services
1 6 (10.53%) Google Analytics
2 3 (5.26%) Cloud Computing
2 3 (5.26%) IaaS
3 2 (3.51%) AdWords
3 2 (3.51%) SmartFocus
4 1 (1.75%) Adobe Analytics
Communications & Networking
1 3 (5.26%) IPv6
1 3 (5.26%) Network Security
2 1 (1.75%) iBeacon
2 1 (1.75%) SMS
Database & Business Intelligence
1 1 (1.75%) Big Data
Development Applications
1 2 (3.51%) Dreamweaver
1 2 (3.51%) Grunt
1 2 (3.51%) gulp
General
1 57 (100.00%) Marketing
2 8 (14.04%) Telecoms
3 6 (10.53%) Finance
4 4 (7.02%) Advertising
5 3 (5.26%) Retail
6 2 (3.51%) Brand Awareness
6 2 (3.51%) Electronics
7 1 (1.75%) Banking
7 1 (1.75%) Games
7 1 (1.75%) Italian Language
7 1 (1.75%) Legal
7 1 (1.75%) Multimedia
7 1 (1.75%) Pharmaceutical
7 1 (1.75%) Portuguese Language
7 1 (1.75%) Publishing
7 1 (1.75%) Spanish Language
Job Titles
1 12 (21.05%) Campaign Executive
1 12 (21.05%) Email Executive
2 7 (12.28%) Consultant
2 7 (12.28%) Marketing Manager
3 6 (10.53%) Architect
3 6 (10.53%) Senior Consultant
4 5 (8.77%) Digital Architect
5 4 (7.02%) Digital Marketing Manager
5 4 (7.02%) Marketing Executive
6 3 (5.26%) Business Consultant
6 3 (5.26%) Developer
6 3 (5.26%) ICT Consultant
6 3 (5.26%) Marketing Specialist
6 3 (5.26%) Sales Consultant
6 3 (5.26%) Senior Business Consultant
6 3 (5.26%) Senior Sales Consultant
7 2 (3.51%) Analyst
7 2 (3.51%) Insight Manager
7 2 (3.51%) Senior Manager
7 2 (3.51%) Senior Marketing Manager
Libraries, Frameworks & Software Standards
1 16 (28.07%) HTML
2 14 (24.56%) CSS
3 2 (3.51%) ATL
4 1 (1.75%) Visualforce
Miscellaneous
1 16 (28.07%) Social Media
2 6 (10.53%) Analytical Skills
3 3 (5.26%) Hybrid Cloud
4 2 (3.51%) Computer Science
4 2 (3.51%) Copywriting
4 2 (3.51%) User Experience
5 1 (1.75%) Data Integration
5 1 (1.75%) Economics
5 1 (1.75%) Fintech
5 1 (1.75%) FMCG
5 1 (1.75%) Kindle
5 1 (1.75%) Management Information System
5 1 (1.75%) Mathematics
5 1 (1.75%) Mobile Games
5 1 (1.75%) Statistics
Operating Systems
1 1 (1.75%) Android
1 1 (1.75%) Apple iOS
1 1 (1.75%) Windows
Processes & Methodologies
1 18 (31.58%) Digital Marketing
2 17 (29.82%) Email Marketing
3 14 (24.56%) Analytics
3 14 (24.56%) CRM
4 12 (21.05%) B2B
4 12 (21.05%) Online Marketing
4 12 (21.05%) SEO
5 10 (17.54%) Database Marketing
6 8 (14.04%) Stakeholder Management
7 7 (12.28%) B2C
7 7 (12.28%) E-Commerce
8 6 (10.53%) Business Development
8 6 (10.53%) Project Management
9 5 (8.77%) Content Management
9 5 (8.77%) Continuous Improvement
9 5 (8.77%) Pay per click
9 5 (8.77%) Social Media Marketing
9 5 (8.77%) Technical Architecture
10 4 (7.02%) Campaign Management
10 4 (7.02%) Time Management
Programming Languages
1 3 (5.26%) Java
2 2 (3.51%) JavaScript
3 1 (1.75%) Apex Code
3 1 (1.75%) PHP
3 1 (1.75%) Python
3 1 (1.75%) R
3 1 (1.75%) SQL
3 1 (1.75%) VBA
Qualifications
1 7 (12.28%) Degree
2 3 (5.26%) MBA
3 2 (3.51%) BPSS Clearance
4 1 (1.75%) Security Cleared
Vendors
1 6 (10.53%) Facebook
1 6 (10.53%) Google
1 6 (10.53%) Microsoft
1 6 (10.53%) Salesforce Marketing Cloud
1 6 (10.53%) Salesforce.com
1 6 (10.53%) Twitter
2 4 (7.02%) Adobe
3 3 (5.26%) BT
4 1 (1.75%) Aprimo
4 1 (1.75%) hybris
4 1 (1.75%) Optimizely
4 1 (1.75%) SAP
4 1 (1.75%) Tableau
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