The first table below looks at the demand for Marketing Strategy skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing Strategy over the 3 months to 22 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
22 Jul 2014
Same period 2013 Same period 2012
Marketing Strategy
Rank 534 551 550
Rank change year-on-year
+17 -1
Contract jobs citing Marketing Strategy 38 15 41
As % of all contract IT jobs located in the UK 0.072% 0.029% 0.071%
As % of the Processes & Methodologies category 0.097% 0.040% 0.10%
Number of daily rates quoted 16 8 28
Average daily rate
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£350 £388 £400
Average daily rate % change year-on-year
-9.67% -3.12%
90% offered a daily rate of more than £244 £308 £221
10% offered a daily rate of more than £417 £525 £450
UK excluding London average daily rate £350 £425 £400
% change year-on-year
-17.64% +6.25%
Number of hourly rates quoted 3 0 0
Average hourly rate £31.50 - -
UK excluding London average hourly rate £31.50 - -
Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
39338 37094 40713
As % of all contract IT jobs located in the UK 74.11% 72.94% 70.34%
Number of daily rates quoted 24409 22472 23326
Average daily rate £400 £405 £400
Average daily rate % change year-on-year
-1.23% +1.25%
90% offered a daily rate of more than £275 £270 £270
10% offered a daily rate of more than £560 £575 £575
UK excluding London average daily rate £375 £375 £363
% change year-on-year
- +3.44%
Number of hourly rates quoted 1122 1062 1420
Average hourly rate £25.00 £30.00 £30.00
Average hourly rate % change year-on-year
-16.66% -
90% offered a hourly rate of more than £12.50 £12.50 £13.00
10% offered a hourly rate of more than £47.50 £45.55 £45.00
UK excluding London average hourly rate £26.50 £31.00 £31.00
% change year-on-year
-14.51% -

Marketing Strategy
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Marketing Strategy within the UK as a proportion of the total demand within the Processes & Methodologies category.

Marketing Strategy Jobs Demand Trend in the UK

Marketing Strategy
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Strategy within the UK.

Marketing Strategy Daily Rate Trend in the UK

Marketing Strategy
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing Strategy within the UK over the 3 months to 22 July 2014.

Marketing Strategy Daily Rate Histogram in the UK

Marketing Strategy
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Strategy within the UK.

Marketing Strategy Hourly Rate Trend in the UK

Marketing Strategy
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing Strategy within the UK over the 3 months to 22 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +18 38 £350 -17.64% 29
London +28 21 £345 -1.50% 15
South East +5 12 £350 - 9
City of London +32 11 - - 5
Berkshire +11 11 £350 - 2
West Midlands - 4 £187 -
Surrey - 1 - -
Reading - 1 £388 - 1
Walton-on-Thames - - - -
Watford - - - -
Bedfordshire - - - -
Maidenhead - - - -
Manchester - - - - 1
Nottingham - - - -
Orpington - - - -
Potters Bar - - - -
County Antrim - - - -
Birmingham - - - -
Bristol - - - -
Bromley - - - -
Cambridge - - - -
Dartford - - - -
Derby - - - -
Edinburgh - - - -
Glasgow - - - -
Guildford - - - -
Harrogate - - - -
Harrow - - - -
Haywards Heath - - - - 1
Leeds - - - -

Marketing Strategy
Top 30 Related IT Skills

For the 6 months to 22 July 2014, IT contractor jobs within the UK citing Marketing Strategy also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Strategy.

1 49 (100.00%) Marketing
2 28 (57.14%) Social Media
3 24 (48.98%) Analytics
4 21 (42.86%) Project Management
5 17 (34.69%) Finance
6 16 (32.65%) CRM
6 16 (32.65%) Digital Marketing
7 14 (28.57%) New Media
8 12 (24.49%) QA
8 12 (24.49%) Online Marketing
8 12 (24.49%) Microsoft
8 12 (24.49%) Stakeholder Management
9 11 (22.45%) Games
9 11 (22.45%) IBM Notes
9 11 (22.45%) Lotus
9 11 (22.45%) WebTrends
9 11 (22.45%) BMC PATROL
9 11 (22.45%) Blog
9 11 (22.45%) Online Games
9 11 (22.45%) User Acceptance Testing
9 11 (22.45%) Danish Language
9 11 (22.45%) QlikView
10 10 (20.41%) Intranet
10 10 (20.41%) Web Analytics
11 9 (18.37%) SEO
12 7 (14.29%) PRINCE2
12 7 (14.29%) Agile Software Development
12 7 (14.29%) Retail
13 6 (12.24%) E-Commerce
13 6 (12.24%) MS Excel

Marketing Strategy
Top Related IT Skills by Category

For the 6 months to 22 July 2014, IT contractor jobs within the UK citing Marketing Strategy also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Strategy. Up to 20 skills are shown per category.

Application Platforms
1 11 (22.45%) IBM Notes
2 4 (8.16%) CMS
2 4 (8.16%) Drupal
3 3 (6.12%) Magnolia
4 1 (2.04%) SAS
Applications
1 6 (12.24%) MS Excel
2 2 (4.08%) MS PowerPoint
3 1 (2.04%) Photoshop
Business Applications
1 11 (22.45%) WebTrends
2 3 (6.12%) ENOVIA
3 1 (2.04%) Google Analytics
Communications & Networking
1 10 (20.41%) Intranet
2 3 (6.12%) Extranet
3 1 (2.04%) Internet
Database & Business Intelligence
1 11 (22.45%) QlikView
2 1 (2.04%) Relational Database
2 1 (2.04%) Hadoop
2 1 (2.04%) SQL Server
2 1 (2.04%) DB2
2 1 (2.04%) Data Mining
General
1 49 (100.00%) Marketing
2 17 (34.69%) Finance
3 11 (22.45%) Games
3 11 (22.45%) Danish Language
4 7 (14.29%) Retail
5 3 (6.12%) Dutch Language
5 3 (6.12%) French Language
5 3 (6.12%) Automotive
5 3 (6.12%) Manufacturing
6 2 (4.08%) Legal
7 1 (2.04%) Telecoms
Job Titles
1 9 (18.37%) Project Manager
2 7 (14.29%) Marketing Manager
3 6 (12.24%) Digital Marketing Manager
3 6 (12.24%) Digital Project Manager
4 5 (10.20%) Senior Manager
5 4 (8.16%) Planning Manager
5 4 (8.16%) Senior Planning Manager
6 3 (6.12%) Digital Marketing Executive
6 3 (6.12%) Marketing Executive
7 2 (4.08%) Consultant
7 2 (4.08%) Business Systems Manager
7 2 (4.08%) Business Manager
7 2 (4.08%) Systems Manager
8 1 (2.04%) Senior Digital Project Manager
8 1 (2.04%) Strategy Consultant
8 1 (2.04%) Senior Project Manager
8 1 (2.04%) Web Manager
8 1 (2.04%) Business Analyst
8 1 (2.04%) Analyst
8 1 (2.04%) IT Consultant
Libraries, Frameworks & Software Standards
1 3 (6.12%) WAP
2 2 (4.08%) Web Services
3 1 (2.04%) Flash
3 1 (2.04%) HTML
Miscellaneous
1 28 (57.14%) Social Media
2 14 (28.57%) New Media
3 11 (22.45%) Blog
3 11 (22.45%) Online Games
4 4 (8.16%) Statistics
4 4 (8.16%) Mobile App
5 3 (6.12%) Visualisation
5 3 (6.12%) iDTV
6 2 (4.08%) Digital Media
7 1 (2.04%) Data Integration
7 1 (2.04%) Data Protection Act
7 1 (2.04%) GIS
Processes & Methodologies
1 24 (48.98%) Analytics
2 21 (42.86%) Project Management
3 16 (32.65%) CRM
3 16 (32.65%) Digital Marketing
4 12 (24.49%) Online Marketing
4 12 (24.49%) Stakeholder Management
5 11 (22.45%) User Acceptance Testing
6 10 (20.41%) Web Analytics
7 9 (18.37%) SEO
8 7 (14.29%) PRINCE2
8 7 (14.29%) Agile Software Development
9 6 (12.24%) E-Commerce
10 5 (10.20%) Email Marketing
11 4 (8.16%) Benchmarking
11 4 (8.16%) Content Management
11 4 (8.16%) Pay per click
11 4 (8.16%) Time Management
12 3 (6.12%) Customer Insight
12 3 (6.12%) Business Transformation
12 3 (6.12%) Social Media Marketing
Programming Languages
1 1 (2.04%) SQL
Qualifications
1 1 (2.04%) Degree
Quality Assurance & Compliance
1 12 (24.49%) QA
2 5 (10.20%) WCAG
2 5 (10.20%) WAI
Systems Management
1 11 (22.45%) BMC PATROL
Vendors
1 12 (24.49%) Microsoft
2 11 (22.45%) Lotus
3 2 (4.08%) CheckPoint
4 1 (2.04%) Tableau
4 1 (2.04%) Omniture
4 1 (2.04%) Google
4 1 (2.04%) Salesforce.com
4 1 (2.04%) Oracle
4 1 (2.04%) Business Objects
Central London / West End
Salt
Rate: £300 per day
Posted: 7 hours ago
London
Hydrogen Group
Rate: £400.00 - £450.00 per day
Posted: Yesterday