The table below looks at the statistics for Marketing Strategy skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing Strategy over the 3 months to 3 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
3 Jul 2015
Same period 2014 Same period 2013
Marketing Strategy
Rank 576 559 537
Rank change year-on-year
-17 -22
Contract jobs citing Marketing Strategy 37 33 20
As % of all contract IT jobs located in the UK 0.066% 0.062% 0.041%
As % of the Processes & Methodologies category 0.086% 0.082% 0.054%
Number of daily rates quoted 23 15 9
Average daily rate
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£335 £350 £400
Average daily rate % change year-on-year
-4.28% -12.50%
90% offered a daily rate of more than £180 £250 £319
10% offered a daily rate of more than £495 £417 £552
UK excluding London average daily rate £288 £369 £400
% change year-on-year
-22.03% -7.81%
Number of hourly rates quoted 1 1 0
Average hourly rate £18.00 £31.50 -
Average hourly rate % change year-on-year
-42.85% -
UK excluding London average hourly rate £18.00 £31.50 -
% change year-on-year
-42.85% -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
43274 40267 36736
As % of all contract IT jobs located in the UK 77.50% 76.08% 74.60%
Number of daily rates quoted 27921 25102 22050
Average daily rate £413 £400 £410
Average daily rate % change year-on-year
+3.12% -2.43%
90% offered a daily rate of more than £288 £275 £274
10% offered a daily rate of more than £575 £572 £575
UK excluding London average daily rate £388 £375 £370
% change year-on-year
+3.33% +1.35%
Number of hourly rates quoted 1158 1185 1094
Average hourly rate £29.00 £26.50 £30.00
Average hourly rate % change year-on-year
+9.43% -11.66%
90% offered a hourly rate of more than £12.40 £13.00 £12.93
10% offered a hourly rate of more than £50.00 £47.50 £47.50
UK excluding London average hourly rate £30.00 £28.50 £30.50
% change year-on-year
+5.26% -6.55%

Marketing Strategy
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Marketing Strategy within the UK as a proportion of the total demand within the Processes & Methodologies category.

Marketing Strategy Jobs Demand Trend in the UK

Marketing Strategy
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Strategy within the UK.

Marketing Strategy Daily Rate Trend in the UK

Marketing Strategy
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing Strategy within the UK over the 3 months to 3 July 2015.

Marketing Strategy Daily Rate Histogram in the UK

Marketing Strategy
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Strategy within the UK.

Marketing Strategy Hourly Rate Trend in the UK

Marketing Strategy
Top 16 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing Strategy within the UK over the 3 months to 3 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -27 37 £335 -4.28% 32
London -15 17 £413 +17.85% 14
South East -11 12 £225 -41.93% 6
Berkshire +15 10 £225 -41.93% 1
City of London -11 6 £463 +15.62% 6
Reading +11 5 £288 -25.80%
North West - 3 £335 - 5
Leeds - 2 £369 - 1
Slough - 2 £115 -
Maidenhead - 2 £169 -
Hampshire - 2 - - 1
West Yorkshire - 2 £369 - 1
Yorkshire - 2 £369 - 1
Cambridgeshire - 1 - - 2
Manchester - 1 - - 2
East of England - 1 - - 4

Marketing Strategy
Top 30 Related IT Skills

For the 6 months to 3 July 2015, IT contractor jobs within the UK citing Marketing Strategy also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Strategy.

1 55 (100.00%) Marketing
2 21 (38.18%) Digital Marketing
3 18 (32.73%) Project Management
4 16 (29.09%) Degree
4 16 (29.09%) Analytical Skills
5 11 (20.00%) Analytics
5 11 (20.00%) Telecoms
6 10 (18.18%) Business Development
7 9 (16.36%) Social Media
7 9 (16.36%) Advertising
7 9 (16.36%) Retail
7 9 (16.36%) HTML
8 8 (14.55%) CRM
8 8 (14.55%) B2B
8 8 (14.55%) Agile Software Development
9 7 (12.73%) Google
9 7 (12.73%) FMCG
9 7 (12.73%) Finance
9 7 (12.73%) Salesforce.com
9 7 (12.73%) MS Office
9 7 (12.73%) CSS
9 7 (12.73%) Channel Management
9 7 (12.73%) Twitter
10 6 (10.91%) Eloqua
10 6 (10.91%) Facebook
10 6 (10.91%) User Experience
10 6 (10.91%) Electronics
10 6 (10.91%) Stakeholder Management
10 6 (10.91%) E-Learning
10 6 (10.91%) Time Management

Marketing Strategy
Top Related IT Skills by Category

For the 6 months to 3 July 2015, IT contractor jobs within the UK citing Marketing Strategy also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Strategy. Up to 20 skills are shown per category.

Application Platforms
1 4 (7.27%) SAS
2 2 (3.64%) CMS
Applications
1 7 (12.73%) MS Office
2 2 (3.64%) MS Excel
2 2 (3.64%) Photoshop
Business Applications
1 4 (7.27%) Radian6
2 2 (3.64%) Dynamics CRM
2 2 (3.64%) Unica
2 2 (3.64%) Adobe Campaign
3 1 (1.82%) SAP InfiniteInsight
Cloud Services
1 4 (7.27%) Cloud Computing
2 3 (5.45%) Microsoft Azure
2 3 (5.45%) IaaS
2 3 (5.45%) Amazon AWS
2 3 (5.45%) SaaS
2 3 (5.45%) PaaS
2 3 (5.45%) Google Analytics
3 2 (3.64%) SmartFocus
4 1 (1.82%) Google Cloud Platform
4 1 (1.82%) Google App Engine
Communications & Networking
1 5 (9.09%) Broadband
1 5 (9.09%) IPv6
1 5 (9.09%) Network Security
2 1 (1.82%) Wireless
Database & Business Intelligence
1 1 (1.82%) SQL Server
1 1 (1.82%) QlikView
1 1 (1.82%) Big Data
1 1 (1.82%) SQL Server 2012
Development Applications
1 1 (1.82%) JIRA
General
1 55 (100.00%) Marketing
2 11 (20.00%) Telecoms
3 9 (16.36%) Advertising
3 9 (16.36%) Retail
4 7 (12.73%) Finance
5 6 (10.91%) Electronics
6 4 (7.27%) Multimedia
7 3 (5.45%) Legal
8 2 (3.64%) Law
9 1 (1.82%) Games
9 1 (1.82%) Financial Institution
9 1 (1.82%) Automotive
9 1 (1.82%) Italian Language
9 1 (1.82%) Spanish Language
Job Titles
1 8 (14.55%) Marketing Manager
2 7 (12.73%) Analyst
2 7 (12.73%) Consultant
3 6 (10.91%) Business Consultant
4 4 (7.27%) Insight Analyst
4 4 (7.27%) Social Media Manager
5 3 (5.45%) Marketing Campaign Manager
5 3 (5.45%) Campaign Manager
5 3 (5.45%) ICT Consultant
5 3 (5.45%) Marketing Director
5 3 (5.45%) Senior Consultant
5 3 (5.45%) Senior Business Consultant
5 3 (5.45%) Project Manager
5 3 (5.45%) Developer
6 2 (3.64%) Coordinator
6 2 (3.64%) Business Analyst
6 2 (3.64%) Customer Insight Analyst
6 2 (3.64%) Python Developer
6 2 (3.64%) Customer Analyst
7 1 (1.82%) Product Marketing Manager
Libraries, Frameworks & Software Standards
1 9 (16.36%) HTML
2 7 (12.73%) CSS
3 3 (5.45%) Django
4 1 (1.82%) jQuery
4 1 (1.82%) Ruby on Rails
4 1 (1.82%) .NET
Miscellaneous
1 16 (29.09%) Analytical Skills
2 9 (16.36%) Social Media
3 7 (12.73%) FMCG
4 6 (10.91%) E-Learning
4 6 (10.91%) User Experience
5 4 (7.27%) Data Centre
5 4 (7.27%) Streaming Video
5 4 (7.27%) Digital Media
6 2 (3.64%) Clustering
6 2 (3.64%) Copywriting
6 2 (3.64%) Blog
7 1 (1.82%) Visualisation
Operating Systems
1 1 (1.82%) Linux
Processes & Methodologies
1 21 (38.18%) Digital Marketing
2 18 (32.73%) Project Management
3 11 (20.00%) Analytics
4 10 (18.18%) Business Development
5 8 (14.55%) B2B
5 8 (14.55%) CRM
5 8 (14.55%) Agile Software Development
6 7 (12.73%) Channel Management
7 6 (10.91%) Marketing Management
7 6 (10.91%) Online Marketing
7 6 (10.91%) Stakeholder Management
7 6 (10.91%) Time Management
8 5 (9.09%) Business Intelligence
9 4 (7.27%) SEO
9 4 (7.27%) Social Media Marketing
10 3 (5.45%) Customer Insight
10 3 (5.45%) Campaign Management
10 3 (5.45%) Portfolio Management
10 3 (5.45%) Content Management
10 3 (5.45%) Information Management
Programming Languages
1 4 (7.27%) JavaScript
2 3 (5.45%) SQL
2 3 (5.45%) Python
3 1 (1.82%) Ruby
Qualifications
1 16 (29.09%) Degree
2 2 (3.64%) ISEB
2 2 (3.64%) MBA
Vendors
1 7 (12.73%) Salesforce.com
1 7 (12.73%) Google
1 7 (12.73%) Twitter
2 6 (10.91%) Eloqua
2 6 (10.91%) Facebook
3 4 (7.27%) Spiceworks
3 4 (7.27%) Microsoft
4 3 (5.45%) Veritas
5 2 (3.64%) Aprimo
5 2 (3.64%) Adobe
5 2 (3.64%) Siebel
5 2 (3.64%) IBM
5 2 (3.64%) Marketo
5 2 (3.64%) ExactTarget
6 1 (1.82%) BT
6 1 (1.82%) Alcatel-Lucent
6 1 (1.82%) Ericsson
6 1 (1.82%) Nokia
6 1 (1.82%) Sitecore
6 1 (1.82%) Huawei
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