The table below looks at the statistics for Marketing Strategy skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing Strategy over the 3 months to 2 October 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
2 Oct 2014
Same period 2013 Same period 2012
Marketing Strategy
Rank 597 556 535
Rank change year-on-year
-41 -21
Contract jobs citing Marketing Strategy 26 18 50
As % of all contract IT jobs located in the UK 0.045% 0.035% 0.088%
As % of the Processes & Methodologies category 0.061% 0.047% 0.12%
Number of daily rates quoted 16 11 41
Average daily rate
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£325 £410 £425
Average daily rate % change year-on-year
-20.73% -3.52%
90% offered a daily rate of more than £208 £175 £325
10% offered a daily rate of more than £520 £465 £450
UK excluding London average daily rate £300 £425 £400
% change year-on-year
-29.41% +6.25%
Number of hourly rates quoted 3 0 0
Average hourly rate £31.50 - -
UK excluding London average hourly rate £31.50 - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
42787 38469 40705
As % of all contract IT jobs located in the UK 73.71% 74.00% 72.05%
Number of daily rates quoted 26972 23861 23648
Average daily rate £413 £400 £400
Average daily rate % change year-on-year
+3.12% -
90% offered a daily rate of more than £275 £270 £270
10% offered a daily rate of more than £575 £575 £575
UK excluding London average daily rate £375 £365 £363
% change year-on-year
+2.73% +0.68%
Number of hourly rates quoted 1173 1069 1523
Average hourly rate £24.00 £27.50 £30.00
Average hourly rate % change year-on-year
-12.72% -8.33%
90% offered a hourly rate of more than £12.50 £12.50 £12.50
10% offered a hourly rate of more than £50.00 £46.00 £45.00
UK excluding London average hourly rate £26.38 £30.00 £29.00
% change year-on-year
-12.08% +3.44%

Marketing Strategy
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Marketing Strategy within the UK as a proportion of the total demand within the Processes & Methodologies category.

Marketing Strategy Jobs Demand Trend in the UK

Marketing Strategy
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Strategy within the UK.

Marketing Strategy Daily Rate Trend in the UK

Marketing Strategy
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing Strategy within the UK over the 3 months to 2 October 2014.

Marketing Strategy Daily Rate Histogram in the UK

Marketing Strategy
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Strategy within the UK.

Marketing Strategy Hourly Rate Trend in the UK

Marketing Strategy
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing Strategy within the UK over the 3 months to 2 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -22 26 £325 -20.73% 28
London +11 13 £330 -3.01% 16
South East -1 9 £250 -39.02% 2
Berkshire - 6 £244 - 1
City of London +18 5 £215 -34.84% 2
Surrey -10 2 - - 1
East of England -24 1 £600 - 1
Hampshire - 1 £375 -
Hertfordshire - 1 £600 -
Kent - - - -
Middlesex - - - -
North Yorkshire - - - -
Northamptonshire - - - -
Nottinghamshire - - - - 1
Oxfordshire - - - -
East Midlands - - - - 1
Merseyside - - - -
North West - - - - 3
Cambridgeshire - - - -
Cheshire - - - -
Devon - - - - 1
Dorset - - - - 1
Manchester - - - - 3
Newton Abbot - - - - 1
Nottingham - - - - 1
Orpington - - - -
Oxford - - - -
Portsmouth - - - -
Reading - - - -
Walton-on-Thames - - - -

Marketing Strategy
Top 30 Related IT Skills

For the 6 months to 2 October 2014, IT contractor jobs within the UK citing Marketing Strategy also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Strategy.

1 59 (100.00%) Marketing
2 29 (49.15%) Social Media
2 29 (49.15%) Analytics
3 24 (40.68%) Project Management
4 19 (32.20%) Analytical Skills
4 19 (32.20%) Digital Marketing
5 16 (27.12%) CRM
6 15 (25.42%) Microsoft
7 14 (23.73%) Finance
7 14 (23.73%) QA
8 12 (20.34%) New Media
8 12 (20.34%) Online Marketing
8 12 (20.34%) Stakeholder Management
9 11 (18.64%) Games
9 11 (18.64%) Lotus
9 11 (18.64%) WebTrends
9 11 (18.64%) BMC PATROL
9 11 (18.64%) IBM Notes
9 11 (18.64%) Blog
9 11 (18.64%) QlikView
9 11 (18.64%) User Acceptance Testing
9 11 (18.64%) Online Games
9 11 (18.64%) Web Analytics
9 11 (18.64%) Danish Language
10 10 (16.95%) Retail
10 10 (16.95%) SEO
11 9 (15.25%) Email Marketing
12 6 (10.17%) MS Excel
12 6 (10.17%) E-Commerce
12 6 (10.17%) Intranet

Marketing Strategy
Top Related IT Skills by Category

For the 6 months to 2 October 2014, IT contractor jobs within the UK citing Marketing Strategy also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Strategy. Up to 20 skills are shown per category.

Application Platforms
1 11 (18.64%) IBM Notes
2 4 (6.78%) Drupal
2 4 (6.78%) CMS
3 3 (5.08%) Magnolia
4 1 (1.69%) SAS
Applications
1 6 (10.17%) MS Excel
2 2 (3.39%) MS PowerPoint
3 1 (1.69%) Photoshop
Business Applications
1 11 (18.64%) WebTrends
2 5 (8.47%) Google Analytics
3 4 (6.78%) ENOVIA
Communications & Networking
1 6 (10.17%) Intranet
2 1 (1.69%) Internet
2 1 (1.69%) Extranet
Database & Business Intelligence
1 11 (18.64%) QlikView
2 2 (3.39%) Relational Database
3 1 (1.69%) SQL Server
3 1 (1.69%) DB2
3 1 (1.69%) Data Mining
3 1 (1.69%) Hadoop
General
1 59 (100.00%) Marketing
2 14 (23.73%) Finance
3 11 (18.64%) Games
3 11 (18.64%) Danish Language
4 10 (16.95%) Retail
5 4 (6.78%) Automotive
5 4 (6.78%) Manufacturing
6 3 (5.08%) Dutch Language
6 3 (5.08%) French Language
7 2 (3.39%) Legal
7 2 (3.39%) Telecoms
7 2 (3.39%) Advertising
7 2 (3.39%) Publishing
7 2 (3.39%) Multimedia
8 1 (1.69%) Electronics
8 1 (1.69%) Mandarin Language
Job Titles
1 9 (15.25%) Marketing Manager
2 6 (10.17%) Digital Marketing Manager
2 6 (10.17%) Senior Manager
2 6 (10.17%) Project Manager
3 4 (6.78%) Marketing Executive
3 4 (6.78%) Planning Manager
3 4 (6.78%) Senior Planning Manager
4 3 (5.08%) Consultant
4 3 (5.08%) Analyst
4 3 (5.08%) Email Specialist
4 3 (5.08%) Digital Project Manager
4 3 (5.08%) Digital Marketing Executive
5 2 (3.39%) Avaya Specialist
5 2 (3.39%) Market Analyst
6 1 (1.69%) Data Analyst
6 1 (1.69%) Product Manager
6 1 (1.69%) IT Consultant
6 1 (1.69%) Business Analyst
6 1 (1.69%) Architect
6 1 (1.69%) Campaign Specialist
Libraries, Frameworks & Software Standards
1 4 (6.78%) HTML
2 1 (1.69%) ATL
2 1 (1.69%) Web Services
2 1 (1.69%) Flash
2 1 (1.69%) WAP
Miscellaneous
1 29 (49.15%) Social Media
2 19 (32.20%) Analytical Skills
3 12 (20.34%) New Media
4 11 (18.64%) Blog
4 11 (18.64%) Online Games
5 4 (6.78%) Visualisation
6 3 (5.08%) Mobile App
6 3 (5.08%) Digital Media
6 3 (5.08%) Statistics
7 2 (3.39%) Data Integration
7 2 (3.39%) VUI
7 2 (3.39%) IVR
7 2 (3.39%) User Experience
8 1 (1.69%) GIS
8 1 (1.69%) iDTV
8 1 (1.69%) Data Structures
8 1 (1.69%) Copywriting
8 1 (1.69%) Data Protection Act
Processes & Methodologies
1 29 (49.15%) Analytics
2 24 (40.68%) Project Management
3 19 (32.20%) Digital Marketing
4 16 (27.12%) CRM
5 12 (20.34%) Online Marketing
5 12 (20.34%) Stakeholder Management
6 11 (18.64%) User Acceptance Testing
6 11 (18.64%) Web Analytics
7 10 (16.95%) SEO
8 9 (15.25%) Email Marketing
9 6 (10.17%) E-Commerce
9 6 (10.17%) Line Management
10 4 (6.78%) Pay per click
10 4 (6.78%) Agile Software Development
10 4 (6.78%) Customer Insight
10 4 (6.78%) Business Transformation
10 4 (6.78%) PRINCE2
10 4 (6.78%) CAD
10 4 (6.78%) Validation
10 4 (6.78%) Content Management
Programming Languages
1 2 (3.39%) SQL
Qualifications
1 3 (5.08%) Degree
Quality Assurance & Compliance
1 14 (23.73%) QA
2 3 (5.08%) WCAG
2 3 (5.08%) WAI
Systems Management
1 11 (18.64%) BMC PATROL
Vendors
1 15 (25.42%) Microsoft
2 11 (18.64%) Lotus
3 5 (8.47%) Google
4 3 (5.08%) ExactTarget
4 3 (5.08%) SmartFocus
5 2 (3.39%) Avaya
5 2 (3.39%) Salesforce.com
6 1 (1.69%) Oracle
6 1 (1.69%) Business Objects
6 1 (1.69%) CheckPoint
6 1 (1.69%) IBM
6 1 (1.69%) Tableau
6 1 (1.69%) Unica
6 1 (1.69%) Omniture
City, London
Experis Ltd
Rate: £230.00 - £270.00 per day
Posted: 16 hours ago
Berkshire
Uniting Ambition
Rate: 300
Posted: 18 hours ago
Manchester, Lancashire
The MRJ Group
Rate: £250 - £300 per annum
Posted: Yesterday