The first table below looks at the demand for Marketing Strategy skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing Strategy over the 3 months to 21 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
21 May 2013
Same period 2012 Same period 2011
Marketing Strategy
Rank 509 559 560
Rank change year-on-year
+50 +1
Contract jobs citing Marketing Strategy 31 22 20
As % of all contract IT jobs located in the UK 0.066% 0.038% 0.033%
As % of the Processes & Methodologies category 0.093% 0.056% 0.049%
Number of daily rates quoted 11 13 12
Average daily rate £400 £340 £313
Average daily rate % change year-on-year
+17.64% +8.80%
90% offered a daily rate of more than £233 £255 £260
10% offered a daily rate of more than £500 £535 £395
UK excluding London average daily rate £300 £340 £350
% change year-on-year
-11.76% -2.85%
Number of hourly rates quoted 0 2 0
Average hourly rate - £20.00 -
UK excluding London average hourly rate - £20.00 -
All Processes & Methodologies
UK
Contract IT job ads with a match in the
Processes & Methodologies category
33459 39616 40749
As % of all contract IT jobs located in the UK 70.87% 67.77% 67.74%
Number of daily rates quoted 19984 22785 23155
Average daily rate £413 £401 £438
Average daily rate % change year-on-year
+2.99% -8.45%
90% offered a daily rate of more than £275 £275 £275
10% offered a daily rate of more than £575 £580 £600
UK excluding London average daily rate £363 £365 £375
% change year-on-year
-0.68% -2.66%
Number of hourly rates quoted 998 1285 1448
Average hourly rate £31.50 £25.00 £29.00
Average hourly rate % change year-on-year
+26.00% -13.79%
90% offered a hourly rate of more than £13.50 £12.50 £13.50
10% offered a hourly rate of more than £50.00 £45.00 £45.00
UK excluding London average hourly rate £31.50 £25.00 £30.00
% change year-on-year
+26.00% -16.66%

Marketing Strategy
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Marketing Strategy within the UK as a proportion of the total demand within the Processes & Methodologies category.

Marketing Strategy Jobs Demand Trend

Marketing Strategy
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Strategy within the UK.

Marketing Strategy Daily Rate Trend

Marketing Strategy
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing Strategy within the UK over the 3 months to 21 May 2013.

Marketing Strategy Daily Rate Histogram

Marketing Strategy
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Strategy within the UK.

Marketing Strategy Hourly Rate Trend

Marketing Strategy
Top 18 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing Strategy within the UK over the 3 months to 21 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
England +50 27 £400 +17.64%
Bedfordshire - 10 - -
East of England - 10 - -
London +16 9 £450 +42.85%
South East +23 4 £165 -65.26%
City of London +14 3 £555 +76.19%
Berkshire +9 3 - -
Yorkshire +6 2 £300 +20.00%
West Yorkshire - 2 £300 -
South West +23 1 £400 +17.64%
North West +14 1 - -
Buckinghamshire +1 1 £165 -
Scotland - 1 £233 -
Leeds - 1 £300 -
Glasgow - 1 £233 -
Reading - 1 - -
Marlow - 1 £165 -
Manchester - 1 - -

Marketing Strategy
Top 30 Related IT Skills

For the 6 months to 21 May 2013, IT contractor jobs within the UK citing Marketing Strategy also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Strategy.

1 49 (100.00%) Marketing
2 16 (32.65%) Digital Marketing
3 13 (26.53%) Retail
3 13 (26.53%) Internet
3 13 (26.53%) Finance
4 12 (24.49%) Pay per click
4 12 (24.49%) Online Marketing
5 11 (22.45%) Advertising
6 10 (20.41%) Display Advertising
6 10 (20.41%) Degree
6 10 (20.41%) Analytics
7 8 (16.33%) SAS
8 7 (14.29%) Programme Management
8 7 (14.29%) Customer Insight
8 7 (14.29%) Statistics
9 6 (12.24%) Business Development
9 6 (12.24%) Mathematics
9 6 (12.24%) Statistical Modelling
9 6 (12.24%) Social Media
9 6 (12.24%) Google
9 6 (12.24%) E-Commerce
9 6 (12.24%) Intranet
10 5 (10.20%) SQL
10 5 (10.20%) CHAID
10 5 (10.20%) Economics
11 4 (8.163%) Banking
11 4 (8.163%) CMS
11 4 (8.163%) Content Management
11 4 (8.163%) Project Management
11 4 (8.163%) Direct Marketing

Marketing Strategy
Top Related IT Skills by Category

For the 6 months to 21 May 2013, IT contractor jobs within the UK citing Marketing Strategy also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Strategy. Up to 20 skills are shown per category.

Application Development
1 1 (2.041%) CSS
1 1 (2.041%) HTML
Application Platforms
1 8 (16.33%) SAS
2 4 (8.163%) CMS
Applications
1 3 (6.122%) SPSS
2 2 (4.082%) MS Project
2 2 (4.082%) MS Visio
2 2 (4.082%) MS Excel
3 1 (2.041%) Photoshop
3 1 (2.041%) Adobe Illustrator
3 1 (2.041%) InDesign
Business Applications
1 4 (8.163%) Google Analytics
Communications & Networking
1 13 (26.53%) Internet
2 6 (12.24%) Intranet
3 3 (6.122%) Firewall
4 2 (4.082%) 3G
Database & Business Intelligence
1 1 (2.041%) Base SAS
General
1 49 (100.00%) Marketing
2 13 (26.53%) Retail
2 13 (26.53%) Finance
3 11 (22.45%) Advertising
4 4 (8.163%) Banking
5 2 (4.082%) Telecoms
6 1 (2.041%) Arabic Language
6 1 (2.041%) German Language
6 1 (2.041%) Spanish Language
6 1 (2.041%) Retail Banking
6 1 (2.041%) Publishing
6 1 (2.041%) Investment Banking
6 1 (2.041%) Games
Job Titles
1 14 (28.57%) Marketing Manager
2 8 (16.33%) Analyst
3 5 (10.20%) Product Manager
4 4 (8.163%) SAS Analyst
4 4 (8.163%) Programme Manager
5 3 (6.122%) SAS Insight Analyst
5 3 (6.122%) Insight Analyst
5 3 (6.122%) Consultant
5 3 (6.122%) Communications Manager
6 2 (4.082%) Business Consultant
6 2 (4.082%) Senior Analyst
6 2 (4.082%) Engagement Manager
6 2 (4.082%) Senior SAS Analyst
6 2 (4.082%) Senior Insight Analyst
6 2 (4.082%) Digital Marketing Manager
7 1 (2.041%) SAS Marketing Analyst
7 1 (2.041%) Marketing Analyst
7 1 (2.041%) SEO Specialist
7 1 (2.041%) Development Consultant
7 1 (2.041%) Commercial Manager
Miscellaneous
1 7 (14.29%) Statistics
2 6 (12.24%) Mathematics
2 6 (12.24%) Social Media
3 5 (10.20%) Economics
4 3 (6.122%) Management Information System
5 1 (2.041%) SaaS
5 1 (2.041%) RIA
5 1 (2.041%) Online Games
5 1 (2.041%) Cloud Computing
5 1 (2.041%) Copywriting
5 1 (2.041%) Credit Risk
5 1 (2.041%) Graphic Design
5 1 (2.041%) Photography
5 1 (2.041%) Mobile App
5 1 (2.041%) Digital Media
Processes & Methodologies
1 16 (32.65%) Digital Marketing
2 12 (24.49%) Pay per click
2 12 (24.49%) Online Marketing
3 10 (20.41%) Display Advertising
3 10 (20.41%) Analytics
4 7 (14.29%) Programme Management
4 7 (14.29%) Customer Insight
5 6 (12.24%) Business Development
5 6 (12.24%) Statistical Modelling
5 6 (12.24%) E-Commerce
6 5 (10.20%) CHAID
7 4 (8.163%) Content Management
7 4 (8.163%) Project Management
7 4 (8.163%) Direct Marketing
8 3 (6.122%) Product Management
8 3 (6.122%) Product Marketing
8 3 (6.122%) Logistic Regression
8 3 (6.122%) Stakeholder Engagement
8 3 (6.122%) Portfolio Management
8 3 (6.122%) SEO
Programming Languages
1 5 (10.20%) SQL
2 1 (2.041%) SAS Macro
Qualifications
1 10 (20.41%) Degree
2 2 (4.082%) PRINCE2 Certification
Quality Assurance & Compliance
1 1 (2.041%) SLA
Vendors
1 6 (12.24%) Google
2 3 (6.122%) Facebook
2 3 (6.122%) Twitter
2 3 (6.122%) McAfee
2 3 (6.122%) Juniper
3 2 (4.082%) Adobe
4 1 (2.041%) SAP
4 1 (2.041%) Omniture
4 1 (2.041%) Yahoo!