The first table below looks at the demand for Marketing Strategy skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing Strategy over the 3 months to 16 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
16 Apr 2014
Same period 2013 Same period 2012
Marketing Strategy
Rank 590 511 576
Rank change year-on-year
-79 +65
Contract jobs citing Marketing Strategy 13 41 16
As % of all contract IT jobs located in the UK 0.023% 0.084% 0.026%
As % of the Processes & Methodologies category 0.031% 0.12% 0.038%
Number of daily rates quoted 9 16 9
Average daily rate £400 £425 £315
Average daily rate % change year-on-year
-5.88% +34.92%
90% offered a daily rate of more than £331 £265 £245
10% offered a daily rate of more than £590 £620 £708
UK excluding London average daily rate £425 £350 £275
% change year-on-year
+21.42% +27.27%
Number of hourly rates quoted 0 0 3
Average hourly rate - - £20.00
UK excluding London average hourly rate - - £20.00
Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
42143 35232 42089
As % of all contract IT jobs located in the UK 73.32% 72.51% 69.45%
Number of daily rates quoted 26130 21023 24016
Average daily rate £400 £405 £410
Average daily rate % change year-on-year
-1.23% -1.21%
90% offered a daily rate of more than £275 £275 £275
10% offered a daily rate of more than £555 £575 £595
UK excluding London average daily rate £375 £361 £370
% change year-on-year
+4.02% -2.56%
Number of hourly rates quoted 1183 1087 1432
Average hourly rate £28.00 £32.00 £27.50
Average hourly rate % change year-on-year
-12.50% +16.36%
90% offered a hourly rate of more than £12.37 £13.50 £13.00
10% offered a hourly rate of more than £52.50 £53.20 £45.00
UK excluding London average hourly rate £30.00 £32.00 £27.00
% change year-on-year
-6.25% +18.51%

Marketing Strategy
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Marketing Strategy within the UK as a proportion of the total demand within the Processes & Methodologies category.

Marketing Strategy Jobs Demand Trend in the UK

Marketing Strategy
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Strategy within the UK.

Marketing Strategy Daily Rate Trend in the UK

Marketing Strategy
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing Strategy within the UK over the 3 months to 16 April 2014.

Marketing Strategy Daily Rate Histogram in the UK

Marketing Strategy
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Strategy within the UK.

Marketing Strategy Hourly Rate Trend in the UK

Marketing Strategy
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing Strategy within the UK over the 3 months to 16 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Find
Job
Vacancies
England -63 13 £400 -11.11% 34
London -43 10 £350 -22.22% 19
City of London -12 2 £400 -35.48% 4
West Midlands - 2 £425 - 1
East of England - - - - 3
Midlands - - - -
North West - - - - 3
South East - - - - 2
South West - - - - 1
Birmingham - - - -
Blackburn - - - -
Bolton - - - -
Bracknell - - - -
Brighton - - - -
Bury St Edmunds - - - -
Croydon - - - -
Harrogate - - - -
Hayes - - - -
Horsham - - - -
Maidstone - - - -
Manchester - - - - 2
Oxford - - - -
Paignton - - - -
Peterborough - - - -
Reading - - - - 2
Rochdale - - - -
Street - - - -
Uxbridge - - - -
Watford - - - -
Windermere - - - -

Marketing Strategy
Top 30 Related IT Skills

For the 6 months to 16 April 2014, IT contractor jobs within the UK citing Marketing Strategy also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Strategy.

1 30 (100.00%) Marketing
2 17 (56.67%) Social Media
3 14 (46.67%) Finance
4 9 (30.00%) Digital Marketing
5 8 (26.67%) Retail
5 8 (26.67%) Agile Software Development
5 8 (26.67%) Stakeholder Management
5 8 (26.67%) PRINCE2
5 8 (26.67%) Intranet
6 7 (23.33%) Time Management
6 7 (23.33%) Degree
7 6 (20.00%) SEO
7 6 (20.00%) Project Management
8 5 (16.67%) Pay per click
9 4 (13.33%) Email Marketing
9 4 (13.33%) E-Commerce
9 4 (13.33%) CRM
9 4 (13.33%) Online Marketing
10 3 (10.00%) New Media
10 3 (10.00%) Analytics
10 3 (10.00%) WAP
10 3 (10.00%) iDTV
10 3 (10.00%) Advertising
10 3 (10.00%) Extranet
10 3 (10.00%) WCAG
10 3 (10.00%) WAI
10 3 (10.00%) Statistics
11 2 (6.67%) Search Engine Marketing
11 2 (6.67%) Benchmarking
11 2 (6.67%) Web Services

Marketing Strategy
Top Related IT Skills by Category

For the 6 months to 16 April 2014, IT contractor jobs within the UK citing Marketing Strategy also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Strategy. Up to 20 skills are shown per category.

Application Platforms
1 1 (3.33%) SharePoint
1 1 (3.33%) SAS
1 1 (3.33%) CMS
Applications
1 1 (3.33%) MS PowerPoint
Cloud Services
1 1 (3.33%) Heroku
Communications & Networking
1 8 (26.67%) Intranet
2 3 (10.00%) Extranet
3 1 (3.33%) Internet
Database & Business Intelligence
1 1 (3.33%) Data Mining
General
1 30 (100.00%) Marketing
2 14 (46.67%) Finance
3 8 (26.67%) Retail
4 3 (10.00%) Advertising
5 1 (3.33%) Telecoms
5 1 (3.33%) Retail Banking
5 1 (3.33%) Banking
Job Titles
1 8 (26.67%) Marketing Manager
1 8 (26.67%) Project Manager
2 7 (23.33%) Digital Project Manager
3 5 (16.67%) Senior Manager
4 3 (10.00%) Consultant
4 3 (10.00%) Digital Marketing Manager
5 2 (6.67%) Systems Manager
5 2 (6.67%) Business Systems Manager
5 2 (6.67%) Business Manager
6 1 (3.33%) PPC Manager
6 1 (3.33%) PPC Analyst
6 1 (3.33%) Digital Marketing Executive
6 1 (3.33%) Senior Digital Project Manager
6 1 (3.33%) Python/Django Developer
6 1 (3.33%) PPC Executive
6 1 (3.33%) Business Analyst
6 1 (3.33%) Developer
6 1 (3.33%) Analyst
6 1 (3.33%) IT Consultant
6 1 (3.33%) Development Manager
Libraries, Frameworks & Software Standards
1 3 (10.00%) WAP
2 2 (6.67%) Web Services
2 2 (6.67%) HTML
3 1 (3.33%) ATL
3 1 (3.33%) CSS
3 1 (3.33%) Django
Miscellaneous
1 17 (56.67%) Social Media
2 3 (10.00%) New Media
2 3 (10.00%) iDTV
2 3 (10.00%) Statistics
3 2 (6.67%) Mobile Payment
4 1 (3.33%) Mobile App
4 1 (3.33%) Photography
4 1 (3.33%) Blog
Processes & Methodologies
1 9 (30.00%) Digital Marketing
2 8 (26.67%) Agile Software Development
2 8 (26.67%) Stakeholder Management
2 8 (26.67%) PRINCE2
3 7 (23.33%) Time Management
4 6 (20.00%) SEO
4 6 (20.00%) Project Management
5 5 (16.67%) Pay per click
6 4 (13.33%) Email Marketing
6 4 (13.33%) E-Commerce
6 4 (13.33%) CRM
6 4 (13.33%) Online Marketing
7 3 (10.00%) Analytics
8 2 (6.67%) Search Engine Marketing
8 2 (6.67%) Benchmarking
8 2 (6.67%) Continuous Improvement
8 2 (6.67%) Demand Management
9 1 (3.33%) Mobile Marketing
9 1 (3.33%) Campaign Analysis
9 1 (3.33%) GAP Analysis
Programming Languages
1 1 (3.33%) JavaScript
1 1 (3.33%) SQL
1 1 (3.33%) Python
Qualifications
1 7 (23.33%) Degree
2 1 (3.33%) CTC Cleared
2 1 (3.33%) Security Cleared
Quality Assurance & Compliance
1 3 (10.00%) WCAG
1 3 (10.00%) WAI
Vendors
1 1 (3.33%) Apple
1 1 (3.33%) CheckPoint
1 1 (3.33%) Salesforce.com
1 1 (3.33%) Google