The table below looks at the statistics for Marketing Strategy skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing Strategy over the 3 months to 24 October 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
24 Oct 2014
Same period 2013 Same period 2012
Marketing Strategy
Rank 587 551 551
Rank change year-on-year
-36 0
Contract jobs citing Marketing Strategy 26 26 37
As % of all contract IT jobs located in the UK 0.045% 0.050% 0.068%
As % of the Processes & Methodologies category 0.060% 0.067% 0.094%
Number of daily rates quoted 21 18 29
Average daily rate
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£350 £375 £425
Average daily rate % change year-on-year
-6.66% -11.76%
90% offered a daily rate of more than £170 £193 £325
10% offered a daily rate of more than £550 £513 £450
UK excluding London average daily rate £313 £393 £400
% change year-on-year
-20.38% -1.87%
Number of hourly rates quoted 1 0 0
Average hourly rate £31.50 - -
UK excluding London average hourly rate £31.50 - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
42997 38902 39217
As % of all contract IT jobs located in the UK 73.67% 74.17% 71.98%
Number of daily rates quoted 27643 24141 22845
Average daily rate £413 £400 £400
Average daily rate % change year-on-year
+3.12% -
90% offered a daily rate of more than £275 £275 £270
10% offered a daily rate of more than £585 £575 £575
UK excluding London average daily rate £375 £363 £370
% change year-on-year
+3.44% -2.02%
Number of hourly rates quoted 1190 1157 1447
Average hourly rate £24.00 £26.00 £28.00
Average hourly rate % change year-on-year
-7.69% -7.14%
90% offered a hourly rate of more than £12.00 £12.50 £12.50
10% offered a hourly rate of more than £50.00 £45.00 £45.00
UK excluding London average hourly rate £25.38 £29.00 £26.90
% change year-on-year
-12.50% +7.80%

Marketing Strategy
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Marketing Strategy within the UK as a proportion of the total demand within the Processes & Methodologies category.

Marketing Strategy Jobs Demand Trend in the UK

Marketing Strategy
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Strategy within the UK.

Marketing Strategy Daily Rate Trend in the UK

Marketing Strategy
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing Strategy within the UK over the 3 months to 24 October 2014.

Marketing Strategy Daily Rate Histogram in the UK

Marketing Strategy
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Strategy within the UK.

Marketing Strategy Hourly Rate Trend in the UK

Marketing Strategy
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing Strategy within the UK over the 3 months to 24 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -26 26 £350 -6.66% 22
London -6 17 £350 +4.86% 12
South East -17 7 £250 -33.33% 4
City of London +13 6 £210 +1.81% 1
Berkshire +13 4 £233 -38.00% 3
Surrey -11 2 - -
East of England -15 1 £600 - 2
Hampshire - 1 £375 -
Hertfordshire - 1 £600 - 2
Kent - - - -
Middlesex - - - -
North Yorkshire - - - - 1
Nottinghamshire - - - - 1
Oxfordshire - - - -
East Midlands - - - - 1
Merseyside - - - - 1
North West - - - - 1
Farnborough - - - -
West Sussex - - - -
Yorkshire - - - - 1
South West - - - - 1
Cheshire - - - -
Devon - - - -
Dorset - - - - 1
East Sussex - - - - 1
Berkhamsted - - - -
Brighton - - - - 1
Bristol - - - -
Feltham - - - -
Harrogate - - - - 1

Marketing Strategy
Top 30 Related IT Skills

For the 6 months to 24 October 2014, IT contractor jobs within the UK citing Marketing Strategy also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Strategy.

1 64 (100.00%) Marketing
2 29 (45.31%) Social Media
2 29 (45.31%) Analytics
3 25 (39.06%) Project Management
4 21 (32.81%) Analytical Skills
5 19 (29.69%) Digital Marketing
6 17 (26.56%) CRM
7 15 (23.44%) Microsoft
7 15 (23.44%) Finance
8 14 (21.88%) QA
9 13 (20.31%) Online Marketing
10 12 (18.75%) New Media
10 12 (18.75%) Stakeholder Management
11 11 (17.19%) Games
11 11 (17.19%) Lotus
11 11 (17.19%) WebTrends
11 11 (17.19%) BMC PATROL
11 11 (17.19%) IBM Notes
11 11 (17.19%) User Acceptance Testing
11 11 (17.19%) Online Games
11 11 (17.19%) Danish Language
11 11 (17.19%) Blog
11 11 (17.19%) QlikView
11 11 (17.19%) Web Analytics
12 10 (15.63%) Retail
12 10 (15.63%) SEO
13 8 (12.50%) Email Marketing
14 6 (9.38%) E-Commerce
14 6 (9.38%) MS Excel
14 6 (9.38%) B2B

Marketing Strategy
Top Related IT Skills by Category

For the 6 months to 24 October 2014, IT contractor jobs within the UK citing Marketing Strategy also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Strategy. Up to 20 skills are shown per category.

Application Platforms
1 11 (17.19%) IBM Notes
2 5 (7.81%) CMS
3 4 (6.25%) Drupal
4 3 (4.69%) Magnolia
5 2 (3.13%) SAS
Applications
1 6 (9.38%) MS Excel
2 2 (3.13%) MS PowerPoint
3 1 (1.56%) Photoshop
3 1 (1.56%) SPSS
Business Applications
1 11 (17.19%) WebTrends
2 5 (7.81%) Google Analytics
3 4 (6.25%) ENOVIA
Communications & Networking
1 5 (7.81%) Intranet
2 1 (1.56%) Internet
2 1 (1.56%) Extranet
Database & Business Intelligence
1 11 (17.19%) QlikView
2 4 (6.25%) Relational Database
3 1 (1.56%) Hadoop
3 1 (1.56%) SQL Server
3 1 (1.56%) DB2
3 1 (1.56%) Data Mining
General
1 64 (100.00%) Marketing
2 15 (23.44%) Finance
3 11 (17.19%) Games
3 11 (17.19%) Danish Language
4 10 (15.63%) Retail
5 5 (7.81%) Telecoms
6 4 (6.25%) Automotive
6 4 (6.25%) Manufacturing
7 3 (4.69%) Advertising
7 3 (4.69%) Dutch Language
7 3 (4.69%) French Language
8 2 (3.13%) Publishing
8 2 (3.13%) Multimedia
8 2 (3.13%) Legal
9 1 (1.56%) Electronics
9 1 (1.56%) Mandarin Language
Job Titles
1 12 (18.75%) Marketing Manager
2 8 (12.50%) Senior Manager
3 6 (9.38%) Project Manager
3 6 (9.38%) Digital Marketing Manager
4 5 (7.81%) Analyst
5 4 (6.25%) Product Manager
5 4 (6.25%) Marketing Executive
5 4 (6.25%) Planning Manager
5 4 (6.25%) Senior Planning Manager
6 3 (4.69%) Digital Marketing Executive
6 3 (4.69%) Email Specialist
6 3 (4.69%) Digital Project Manager
6 3 (4.69%) Product Marketing Manager
6 3 (4.69%) Market Analyst
6 3 (4.69%) Data Analyst
7 2 (3.13%) Consultant
7 2 (3.13%) Avaya Specialist
7 2 (3.13%) Senior Product Manager
7 2 (3.13%) Market Data Analyst
8 1 (1.56%) Marketing Analyst
Libraries, Frameworks & Software Standards
1 4 (6.25%) HTML
2 1 (1.56%) ATL
2 1 (1.56%) Web Services
2 1 (1.56%) Flash
2 1 (1.56%) WAP
Miscellaneous
1 29 (45.31%) Social Media
2 21 (32.81%) Analytical Skills
3 12 (18.75%) New Media
4 11 (17.19%) Blog
4 11 (17.19%) Online Games
5 4 (6.25%) Data Integration
5 4 (6.25%) Visualisation
6 3 (4.69%) Statistics
6 3 (4.69%) Mobile App
6 3 (4.69%) Data Structures
6 3 (4.69%) Digital Media
7 2 (3.13%) VUI
7 2 (3.13%) User Experience
7 2 (3.13%) IVR
8 1 (1.56%) Data Protection Act
8 1 (1.56%) Copywriting
8 1 (1.56%) iDTV
8 1 (1.56%) GIS
Processes & Methodologies
1 29 (45.31%) Analytics
2 25 (39.06%) Project Management
3 19 (29.69%) Digital Marketing
4 17 (26.56%) CRM
5 13 (20.31%) Online Marketing
6 12 (18.75%) Stakeholder Management
7 11 (17.19%) User Acceptance Testing
7 11 (17.19%) Web Analytics
8 10 (15.63%) SEO
9 8 (12.50%) Email Marketing
10 6 (9.38%) Line Management
10 6 (9.38%) E-Commerce
10 6 (9.38%) B2B
11 5 (7.81%) Content Management
12 4 (6.25%) Data Analysis
12 4 (6.25%) Pay per click
12 4 (6.25%) Business Analysis
12 4 (6.25%) PRINCE2
12 4 (6.25%) CAD
12 4 (6.25%) Validation
Programming Languages
1 5 (7.81%) SQL
Qualifications
1 3 (4.69%) Degree
2 1 (1.56%) PMP
2 1 (1.56%) PMI Certification
Quality Assurance & Compliance
1 14 (21.88%) QA
2 3 (4.69%) WCAG
2 3 (4.69%) WAI
Systems Management
1 11 (17.19%) BMC PATROL
Vendors
1 15 (23.44%) Microsoft
2 11 (17.19%) Lotus
3 5 (7.81%) Google
4 3 (4.69%) SmartFocus
4 3 (4.69%) ExactTarget
4 3 (4.69%) Salesforce.com
5 2 (3.13%) Avaya
6 1 (1.56%) Tableau
6 1 (1.56%) Unica
6 1 (1.56%) Omniture
6 1 (1.56%) CheckPoint
6 1 (1.56%) Adobe
6 1 (1.56%) Oracle
6 1 (1.56%) Business Objects
6 1 (1.56%) IBM
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