The table below looks at the statistics for Marketing Strategy skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing Strategy over the 3 months to 9 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
9 Feb 2016
Same period 2015 Same period 2014
Marketing Strategy
Rank 591 602 570
Rank change year-on-year
+11 -32
Contract jobs citing Marketing Strategy 33 14 16
As % of all contract IT jobs located in the UK 0.064% 0.027% 0.032%
As % of the Processes & Methodologies category 0.079% 0.035% 0.042%
Number of daily rates quoted 13 3 10
Average daily rate £500 £525 £419
Average daily rate % change year-on-year
-4.76% +25.29%
90% offered a daily rate of more than £201 £465 £348
10% offered a daily rate of more than £650 £545 £620
UK excluding London average daily rate £225 £500 £900
% change year-on-year
-55.00% -44.44%
Number of hourly rates quoted 0 1 0
Average hourly rate - £35.00 -
UK excluding London average hourly rate - £35.00 -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
41848 40077 37882
As % of all contract IT jobs located in the UK 81.28% 77.58% 76.54%
Number of daily rates quoted 27401 25574 22963
Average daily rate £425 £420 £400
Average daily rate % change year-on-year
+1.19% +5.00%
90% offered a daily rate of more than £300 £280 £270
10% offered a daily rate of more than £600 £575 £575
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 1200 1065 1153
Average hourly rate £39.34 £26.00 £27.50
Average hourly rate % change year-on-year
+51.30% -5.45%
90% offered a hourly rate of more than £13.00 £12.00 £12.50
10% offered a hourly rate of more than £57.00 £46.25 £52.50
UK excluding London average hourly rate £40.00 £27.50 £27.50
% change year-on-year
+45.45% -

Marketing Strategy
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Marketing Strategy within the UK as a proportion of the total demand within the Processes & Methodologies category.

Marketing Strategy Jobs Demand Trend in the UK

Marketing Strategy
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Strategy within the UK.

Marketing Strategy Daily Rate Trend in the UK

Marketing Strategy
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing Strategy within the UK over the 3 months to 9 February 2016.

Marketing Strategy Daily Rate Histogram in the UK

Marketing Strategy
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Strategy within the UK.

Marketing Strategy Hourly Rate Trend in the UK

Marketing Strategy
Top 18 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing Strategy within the UK over the 3 months to 9 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -9 33 £500 -6.97% 32
London +21 18 £638 +21.42% 14
Hertfordshire +18 7 - - 1
East of England +7 7 - - 2
Hemel Hempstead - 7 - - 1
South East -7 5 £195 - 4
Berkshire - 5 £195 - 1
Reading - 3 £195 -
City of London +43 2 £550 - 2
Bracknell - 2 £300 -
West Midlands -12 1 £500 - 1
Nottingham - 1 £225 -
Nottinghamshire - 1 £225 -
Cheltenham - 1 - -
Gloucestershire - 1 - -
Staffordshire - 1 £500 -
East Midlands - 1 £225 - 3
South West - 1 - - 2

Marketing Strategy
Top 30 Related IT Skills

For the 6 months to 9 February 2016, IT contractor jobs within the UK citing Marketing Strategy also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Strategy.

1 47 (100.00%) Marketing
2 25 (53.19%) Digital Marketing
3 17 (36.17%) Email Marketing
3 17 (36.17%) Analytics
4 13 (27.66%) SEO
5 12 (25.53%) Google
6 11 (23.40%) HTML
6 11 (23.40%) B2B
6 11 (23.40%) Social Media
6 11 (23.40%) Google Analytics
7 9 (19.15%) Online Marketing
7 9 (19.15%) CRM
8 8 (17.02%) CSS
9 7 (14.89%) Database Marketing
9 7 (14.89%) B2C
9 7 (14.89%) Microsoft
10 6 (12.77%) Project Management
10 6 (12.77%) Salesforce Marketing Cloud
10 6 (12.77%) Continuous Improvement
10 6 (12.77%) Analytical Skills
11 5 (10.64%) Technical Architecture
11 5 (10.64%) Pay per click
11 5 (10.64%) Degree
11 5 (10.64%) Web Analytics
11 5 (10.64%) E-Commerce
12 4 (8.51%) Telecoms
12 4 (8.51%) Finance
12 4 (8.51%) Retail
13 3 (6.38%) Cloud Computing
13 3 (6.38%) Business Development

Marketing Strategy
Top Related IT Skills by Category

For the 6 months to 9 February 2016, IT contractor jobs within the UK citing Marketing Strategy also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Strategy. Up to 20 skills are shown per category.

Application Platforms
1 2 (4.26%) CMS
2 1 (2.13%) Drupal
2 1 (2.13%) Magnolia
Applications
1 3 (6.38%) MS Excel
2 2 (4.26%) MS Office
2 2 (4.26%) MS PowerPoint
3 1 (2.13%) Acrobat
3 1 (2.13%) Photoshop
Cloud Services
1 11 (23.40%) Google Analytics
2 3 (6.38%) AdWords
2 3 (6.38%) Cloud Computing
2 3 (6.38%) IaaS
2 3 (6.38%) SmartFocus
3 1 (2.13%) Adobe Analytics
Communications & Networking
1 1 (2.13%) Internet
1 1 (2.13%) SMS
Database & Business Intelligence
1 1 (2.13%) Big Data
Development Applications
1 1 (2.13%) Dreamweaver
General
1 47 (100.00%) Marketing
2 4 (8.51%) Finance
2 4 (8.51%) Retail
2 4 (8.51%) Telecoms
3 3 (6.38%) Advertising
4 2 (4.26%) Brand Awareness
4 2 (4.26%) Electronics
5 1 (2.13%) Banking
5 1 (2.13%) Italian Language
5 1 (2.13%) Legal
5 1 (2.13%) Multimedia
5 1 (2.13%) Pharmaceutical
5 1 (2.13%) Portuguese Language
5 1 (2.13%) Publishing
5 1 (2.13%) Spanish Language
Job Titles
1 8 (17.02%) Campaign Executive
1 8 (17.02%) Email Executive
2 6 (12.77%) Marketing Manager
3 5 (10.64%) Architect
3 5 (10.64%) Digital Architect
4 4 (8.51%) Analyst
4 4 (8.51%) Consultant
4 4 (8.51%) Coordinator
4 4 (8.51%) Digital Marketing Manager
4 4 (8.51%) Marketing Executive
5 3 (6.38%) Marketing Specialist
5 3 (6.38%) Sales Consultant
5 3 (6.38%) Senior Consultant
5 3 (6.38%) Senior Manager
5 3 (6.38%) Senior Marketing Manager
5 3 (6.38%) Senior Sales Consultant
5 3 (6.38%) Web Analyst
6 2 (4.26%) Digital Executive
6 2 (4.26%) Senior Digital Marketing Manager
6 2 (4.26%) Web Analytics Analyst
Libraries, Frameworks & Software Standards
1 11 (23.40%) HTML
2 8 (17.02%) CSS
3 2 (4.26%) ATL
4 1 (2.13%) jQuery
4 1 (2.13%) Visualforce
Miscellaneous
1 11 (23.40%) Social Media
2 6 (12.77%) Analytical Skills
3 3 (6.38%) Hybrid Cloud
3 3 (6.38%) User Experience
4 2 (4.26%) Computer Science
4 2 (4.26%) Copywriting
5 1 (2.13%) Data Integration
5 1 (2.13%) Economics
5 1 (2.13%) Fintech
5 1 (2.13%) FMCG
5 1 (2.13%) Internet of Things
5 1 (2.13%) Management Information System
5 1 (2.13%) Mathematics
5 1 (2.13%) NHS
5 1 (2.13%) Statistics
Processes & Methodologies
1 25 (53.19%) Digital Marketing
2 17 (36.17%) Analytics
2 17 (36.17%) Email Marketing
3 13 (27.66%) SEO
4 11 (23.40%) B2B
5 9 (19.15%) CRM
5 9 (19.15%) Online Marketing
6 7 (14.89%) B2C
6 7 (14.89%) Database Marketing
7 6 (12.77%) Continuous Improvement
7 6 (12.77%) Project Management
8 5 (10.64%) E-Commerce
8 5 (10.64%) Pay per click
8 5 (10.64%) Technical Architecture
8 5 (10.64%) Web Analytics
9 3 (6.38%) Business Development
9 3 (6.38%) Stakeholder Management
9 3 (6.38%) Strategic Planning
10 2 (4.26%) Content Management
10 2 (4.26%) Risk Management
Programming Languages
1 2 (4.26%) Java
2 1 (2.13%) Apex Code
2 1 (2.13%) JavaScript
2 1 (2.13%) PHP
2 1 (2.13%) Python
2 1 (2.13%) R
2 1 (2.13%) SQL
2 1 (2.13%) VBA
Qualifications
1 5 (10.64%) Degree
2 1 (2.13%) BPSS Clearance
Quality Assurance & Compliance
1 1 (2.13%) Disclosure Scotland
Vendors
1 12 (25.53%) Google
2 7 (14.89%) Microsoft
3 6 (12.77%) Salesforce Marketing Cloud
4 3 (6.38%) BT
4 3 (6.38%) Salesforce.com
5 2 (4.26%) Adobe
5 2 (4.26%) Facebook
5 2 (4.26%) Twitter
6 1 (2.13%) Aprimo
6 1 (2.13%) DoubleClick
6 1 (2.13%) Omniture
6 1 (2.13%) Tableau
Hemel Hempstead, Hertfordshire
Understanding Recruitment
Rate: £20000 - £25000 per annum
Posted: Yesterday
London
Annapurna HR
Rate: £200 - £250 per day
Posted: 18 days ago