The table below looks at the statistics for Marketing Strategy skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing Strategy over the 3 months to 10 December 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
10 Dec 2016
Same period 2015 Same period 2014
Marketing Strategy
Rank 592 630 628
Rank change year-on-year
+38 -2
Contract jobs citing Marketing Strategy 22 19 20
As % of all contract IT jobs located in the UK 0.044% 0.035% 0.035%
As % of the Processes & Methodologies category 0.054% 0.043% 0.046%
Number of daily rates quoted 10 10 15
Median daily rate £518 £280 £425
Median daily rate % change year-on-year
+84.82% -34.11%
90% offered a daily rate of more than £313 £160 £170
10% offered a daily rate of more than £620 £393 £550
UK excluding London median daily rate £400 £175 £550
% change year-on-year
+128.57% -68.18%
Number of hourly rates quoted 0 2 1
Median hourly rate - £14.50 £35.00
Median hourly rate % change year-on-year
- -58.57%
UK excluding London median hourly rate - £14.50 £35.00
% change year-on-year
- -58.57%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
40909 44671 43502
As % of all contract IT jobs located in the UK 82.54% 81.22% 77.13%
Number of daily rates quoted 27247 28978 28332
Median daily rate £450 £425 £420
Median daily rate % change year-on-year
+5.88% +1.19%
90% offered a daily rate of more than £300 £297 £275
10% offered a daily rate of more than £600 £600 £600
UK excluding London median daily rate £413 £400 £385
% change year-on-year
+3.12% +3.89%
Number of hourly rates quoted 1079 1330 1204
Median hourly rate £29.25 £30.15 £25.00
Median hourly rate % change year-on-year
-2.98% +20.60%
90% offered a hourly rate of more than £12.50 £12.35 £11.75
10% offered a hourly rate of more than £50.00 £50.00 £48.10
UK excluding London median hourly rate £30.00 £34.00 £25.00
% change year-on-year
-11.76% +36.00%

Marketing Strategy
Jobs Demand Trend

The demand trend of contract jobs citing Marketing Strategy as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Marketing Strategy Jobs Demand Trend in the UK

Marketing Strategy
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Strategy within the UK.

Marketing Strategy Daily Rate Trend in the UK

Marketing Strategy
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing Strategy within the UK over the 3 months to 10 December 2016.

Marketing Strategy Daily Rate Histogram in the UK

Marketing Strategy
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Strategy within the UK.

Marketing Strategy Hourly Rate Trend in the UK

Marketing Strategy
Top 14 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing Strategy within the UK over the 3 months to 10 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +23 22 £518 +61.71% 26
London +10 13 £550 +56.02% 16
South East +16 6 £450 +172.72% 6
Bracknell +6 4 - - 1
Berkshire +6 4 - - 2
Bristol - 1 £200 -
North West - 1 £400 - 1
South West - 1 £200 -
Hook - 1 £500 -
Crawley - 1 £400 -
Liverpool - 1 £400 -
Merseyside - 1 £400 -
Hampshire - 1 £500 - 3
West Sussex - 1 £400 -

Marketing Strategy
Top 30 Related IT Skills

For the 6 months to 10 December 2016, IT contractor jobs citing Marketing Strategy also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Marketing Strategy.

1 50 (100.00%) Marketing
2 17 (34.00%) Digital Marketing
3 15 (30.00%) Degree
3 15 (30.00%) Analytical Skills
4 11 (22.00%) SEO
5 10 (20.00%) Analytics
6 9 (18.00%) Finance
6 9 (18.00%) CRM
6 9 (18.00%) B2B
7 8 (16.00%) Telecoms
7 8 (16.00%) Stakeholder Management
7 8 (16.00%) Google
8 7 (14.00%) Google Analytics
8 7 (14.00%) Advertising
9 6 (12.00%) Legal
10 5 (10.00%) Salesforce.com
10 5 (10.00%) Project Management
10 5 (10.00%) Pay per click
10 5 (10.00%) Business Development
10 5 (10.00%) Direct Marketing
10 5 (10.00%) Customer Insight
10 5 (10.00%) Social Media
10 5 (10.00%) Digital Media
11 4 (8.00%) Capacity Management
11 4 (8.00%) Hudson
11 4 (8.00%) Brand Awareness
11 4 (8.00%) Global Marketing
11 4 (8.00%) SaaS
11 4 (8.00%) E-Commerce
11 4 (8.00%) Retail

Marketing Strategy
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (4.00%) CMS
1 2 (4.00%) Drupal
2 1 (2.00%) SAS
2 1 (2.00%) WordPress
Applications
1 3 (6.00%) MS Office
2 2 (4.00%) MS Excel
2 2 (4.00%) MS PowerPoint
3 1 (2.00%) Adobe Illustrator
3 1 (2.00%) MS Visio
3 1 (2.00%) Photoshop
3 1 (2.00%) SPSS
Business Applications
1 3 (6.00%) Dynamics CRM
1 3 (6.00%) Eloqua
2 1 (2.00%) Magento
2 1 (2.00%) Oracle CRM
2 1 (2.00%) Salesforce.com CRM
2 1 (2.00%) SAP Oil and Gas
Cloud Services
1 7 (14.00%) Google Analytics
2 4 (8.00%) SaaS
3 1 (2.00%) AdWords
3 1 (2.00%) BlueKai
3 1 (2.00%) Responsys
Communications & Networking
1 2 (4.00%) Value-Added Service
1 2 (4.00%) Wireless
2 1 (2.00%) Internet
2 1 (2.00%) Skype
Development Applications
1 4 (8.00%) Hudson
General
1 50 (100.00%) Marketing
2 9 (18.00%) Finance
3 8 (16.00%) Telecoms
4 7 (14.00%) Advertising
5 6 (12.00%) Legal
6 4 (8.00%) Brand Awareness
6 4 (8.00%) Retail
7 1 (2.00%) Electronics
7 1 (2.00%) Manufacturing
7 1 (2.00%) Portuguese Language
7 1 (2.00%) Publishing
Job Titles
1 16 (32.00%) Marketing Manager
2 5 (10.00%) Consultant
2 5 (10.00%) Digital Marketing Manager
3 4 (8.00%) Marketing Director
3 4 (8.00%) Senior Manager
4 3 (6.00%) Analyst
4 3 (6.00%) Campaign Manager
4 3 (6.00%) Marketing Consultant
4 3 (6.00%) Project Manager
5 2 (4.00%) Analytics Manager
5 2 (4.00%) Cloud Consultant
5 2 (4.00%) Data Protection Officer
5 2 (4.00%) Insight Analyst
5 2 (4.00%) Marketing Campaign Manager
5 2 (4.00%) Marketing Officer
5 2 (4.00%) Product Manager
5 2 (4.00%) Production Manager
5 2 (4.00%) Senior Marketing Consultant
5 2 (4.00%) SEO Manager
5 2 (4.00%) Technologist
Libraries, Frameworks & Software Standards
1 1 (2.00%) HTML
1 1 (2.00%) Velocity
1 1 (2.00%) Web Services
Miscellaneous
1 15 (30.00%) Analytical Skills
2 5 (10.00%) Digital Media
2 5 (10.00%) Social Media
3 3 (6.00%) Data Protection Act
3 3 (6.00%) e-Learning
3 3 (6.00%) User Experience
4 2 (4.00%) Blog
4 2 (4.00%) Economics
5 1 (2.00%) Copywriting
5 1 (2.00%) FMCG
5 1 (2.00%) Mathematics
5 1 (2.00%) Over-the-Top Content
5 1 (2.00%) Social Network
5 1 (2.00%) Statistics
5 1 (2.00%) Taxonomies
Processes & Methodologies
1 17 (34.00%) Digital Marketing
2 11 (22.00%) SEO
3 10 (20.00%) Analytics
4 9 (18.00%) B2B
4 9 (18.00%) CRM
5 8 (16.00%) Stakeholder Management
6 5 (10.00%) Business Development
6 5 (10.00%) Customer Insight
6 5 (10.00%) Direct Marketing
6 5 (10.00%) Pay per click
6 5 (10.00%) Project Management
7 4 (8.00%) Capacity Management
7 4 (8.00%) E-Commerce
7 4 (8.00%) Global Marketing
8 3 (6.00%) Campaign Management
8 3 (6.00%) Data Protection
8 3 (6.00%) Information Security
8 3 (6.00%) Marketing Automation
8 3 (6.00%) Risk Assessment
8 3 (6.00%) Virtual Environments
Programming Languages
1 1 (2.00%) PHP
Qualifications
1 15 (30.00%) Degree
2 3 (6.00%) ISEB
3 1 (2.00%) MBA
Quality Assurance & Compliance
1 1 (2.00%) Actionable Recommendations
1 1 (2.00%) Data Quality
1 1 (2.00%) QA
Vendors
1 8 (16.00%) Google
2 5 (10.00%) Salesforce.com
3 3 (6.00%) Facebook
3 3 (6.00%) Microsoft
4 2 (4.00%) CheckPoint
4 2 (4.00%) DoubleClick
4 2 (4.00%) Marketo
4 2 (4.00%) Oracle
4 2 (4.00%) Salesforce Marketing Cloud
4 2 (4.00%) SAP
5 1 (2.00%) Adobe
5 1 (2.00%) Brandwatch
5 1 (2.00%) hybris
5 1 (2.00%) Maxymiser
5 1 (2.00%) Siebel
5 1 (2.00%) Twitter