The table below looks at the statistics for Marketing Strategy skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing Strategy over the 3 months to 26 September 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
26 Sep 2016
Same period 2015 Same period 2014
Marketing Strategy
Rank 628 622 608
Rank change year-on-year
-6 -14
Contract jobs citing Marketing Strategy 27 32 30
As % of all contract IT jobs located in the UK 0.050% 0.056% 0.052%
As % of the Processes & Methodologies category 0.061% 0.069% 0.067%
Number of daily rates quoted 15 23 18
Median daily rate £325 £275 £350
Median daily rate % change year-on-year
+18.18% -21.42%
90% offered a daily rate of more than £220 £188 £211
10% offered a daily rate of more than £570 £400 £488
UK excluding London median daily rate £175 £269 £350
% change year-on-year
-34.88% -23.21%
Number of hourly rates quoted 0 2 3
Median hourly rate - £14.50 £31.50
Median hourly rate % change year-on-year
- -53.96%
UK excluding London median hourly rate - £14.50 £31.50
% change year-on-year
- -53.96%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
44605 46363 44678
As % of all contract IT jobs located in the UK 83.11% 81.03% 77.22%
Number of daily rates quoted 29540 30319 27925
Median daily rate £440 £425 £413
Median daily rate % change year-on-year
+3.52% +3.03%
90% offered a daily rate of more than £300 £288 £275
10% offered a daily rate of more than £595 £580 £575
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 1156 1285 1224
Median hourly rate £30.50 £32.00 £24.00
Median hourly rate % change year-on-year
-4.68% +33.33%
90% offered a hourly rate of more than £12.58 £12.50 £12.51
10% offered a hourly rate of more than £50.00 £49.57 £53.50
UK excluding London median hourly rate £32.50 £33.64 £26.00
% change year-on-year
-3.38% +29.38%

Marketing Strategy
Jobs Demand Trend

The demand trend of contract jobs citing Marketing Strategy as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Marketing Strategy Jobs Demand Trend in the UK

Marketing Strategy
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Strategy within the UK.

Marketing Strategy Daily Rate Trend in the UK

Marketing Strategy
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing Strategy within the UK over the 3 months to 26 September 2016.

Marketing Strategy Daily Rate Histogram in the UK

Marketing Strategy
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Strategy within the UK.

Marketing Strategy Hourly Rate Trend in the UK

Marketing Strategy
Top 9 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing Strategy within the UK over the 3 months to 26 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +9 27 £325 +13.04% 42
London +3 22 £325 +18.18% 20
South East +7 5 £175 -34.88% 9
Surrey +11 3 £175 -53.33% 2
Berkshire +1 2 - - 3
Feltham - 2 £230 -
Newbury - 2 - -
Staines - 1 £175 -
Hounslow - 1 £240 -

Marketing Strategy
Top 30 Related IT Skills

For the 6 months to 26 September 2016, IT contractor jobs citing Marketing Strategy also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Marketing Strategy.

1 66 (100.00%) Marketing
2 18 (27.27%) Digital Marketing
2 18 (27.27%) Stakeholder Management
2 18 (27.27%) Analytics
3 14 (21.21%) SEO
4 13 (19.70%) Project Management
4 13 (19.70%) Analytical Skills
5 12 (18.18%) Telecoms
6 11 (16.67%) CRM
6 11 (16.67%) Degree
7 10 (15.15%) B2B
7 10 (15.15%) Social Media
8 9 (13.64%) E-Commerce
8 9 (13.64%) SQL
9 8 (12.12%) SAP
9 8 (12.12%) Business Intelligence
9 8 (12.12%) Google Analytics
9 8 (12.12%) Retail
9 8 (12.12%) Business Development
9 8 (12.12%) Google
9 8 (12.12%) Pay per click
10 7 (10.61%) Finance
10 7 (10.61%) Facebook
10 7 (10.61%) Customer Insight
11 6 (9.09%) Time Management
11 6 (9.09%) Advertising
11 6 (9.09%) Oracle
12 5 (7.58%) Business Analysis
12 5 (7.58%) BusinessObjects
12 5 (7.58%) PL/SQL

Marketing Strategy
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (4.55%) SAS
2 2 (3.03%) Drupal
3 1 (1.52%) Adobe Experience Manager
3 1 (1.52%) CMS
3 1 (1.52%) WordPress
Applications
1 3 (4.55%) MS PowerPoint
2 2 (3.03%) Adobe After Effects
2 2 (3.03%) Adobe Creative Suite
2 2 (3.03%) SPSS
3 1 (1.52%) MS Excel
Business Applications
1 4 (6.06%) Eloqua
2 2 (3.03%) Dynamics CRM
2 2 (3.03%) SAP hybris
3 1 (1.52%) Magento
3 1 (1.52%) Oracle CRM
3 1 (1.52%) SAP Oil and Gas
3 1 (1.52%) Unica
Cloud Services
1 8 (12.12%) Google Analytics
2 4 (6.06%) SaaS
3 1 (1.52%) Adobe Analytics
3 1 (1.52%) AdWords
Communications & Networking
1 4 (6.06%) IPv6
1 4 (6.06%) Network Security
2 2 (3.03%) Value-Added Service
2 2 (3.03%) Wireless
3 1 (1.52%) Internet
3 1 (1.52%) Skype
3 1 (1.52%) Telepresence
3 1 (1.52%) WebEx
Database & Business Intelligence
1 5 (7.58%) BusinessObjects
1 5 (7.58%) BusinessObjects Web Intelligence
1 5 (7.58%) Xcelsius
2 2 (3.03%) SQL Server
3 1 (1.52%) Big Data
3 1 (1.52%) Data Mining
3 1 (1.52%) Data Warehouse
3 1 (1.52%) SAS Enterprise Guide
3 1 (1.52%) SAS Visual Analytics
3 1 (1.52%) SQL Server 2008
3 1 (1.52%) SQL Server 2012
3 1 (1.52%) SQL Server 2014
3 1 (1.52%) SQL Server Analysis Services
3 1 (1.52%) SQL Server Integration Services
3 1 (1.52%) SQL Server Reporting Services
3 1 (1.52%) Star Schema
Development Applications
1 4 (6.06%) Hudson
2 1 (1.52%) Grunt
General
1 66 (100.00%) Marketing
2 12 (18.18%) Telecoms
3 8 (12.12%) Retail
4 7 (10.61%) Finance
5 6 (9.09%) Advertising
6 4 (6.06%) Brand Awareness
7 2 (3.03%) Multimedia
8 1 (1.52%) Electronics
8 1 (1.52%) Legal
8 1 (1.52%) Manufacturing
8 1 (1.52%) Portuguese Language
Job Titles
1 16 (24.24%) Marketing Manager
2 12 (18.18%) Analyst
3 6 (9.09%) Consultant
3 6 (9.09%) Marketing Analyst
4 5 (7.58%) Business Intelligence Analyst
4 5 (7.58%) Senior Consultant
5 4 (6.06%) Business Consultant
5 4 (6.06%) Digital Innovation Manager
5 4 (6.06%) Digital Marketing Manager
5 4 (6.06%) Head of Marketing
5 4 (6.06%) ICT Consultant
5 4 (6.06%) Marketing Director
5 4 (6.06%) Senior Business Consultant
6 3 (4.55%) Campaign Manager
6 3 (4.55%) Head of E-Commerce
6 3 (4.55%) SAS Analyst
6 3 (4.55%) Senior Analyst
6 3 (4.55%) Senior Business Intelligence Analyst
6 3 (4.55%) Senior Marketing Analyst
6 3 (4.55%) SQL Analyst
Libraries, Frameworks & Software Standards
1 1 (1.52%) MDX
1 1 (1.52%) Velocity
Miscellaneous
1 13 (19.70%) Analytical Skills
2 10 (15.15%) Social Media
3 4 (6.06%) Digital Media
3 4 (6.06%) Management Information System
4 3 (4.55%) User Experience
5 2 (3.03%) Computer Science
5 2 (3.03%) Economics
5 2 (3.03%) Fintech
5 2 (3.03%) Life Science
5 2 (3.03%) Mathematics
5 2 (3.03%) Statistics
5 2 (3.03%) Video Editing
6 1 (1.52%) Blog
6 1 (1.52%) FMCG
6 1 (1.52%) Over-the-Top Content
6 1 (1.52%) Social Network
6 1 (1.52%) Taxonomies
Processes & Methodologies
1 18 (27.27%) Analytics
1 18 (27.27%) Digital Marketing
1 18 (27.27%) Stakeholder Management
2 14 (21.21%) SEO
3 13 (19.70%) Project Management
4 11 (16.67%) CRM
5 10 (15.15%) B2B
6 9 (13.64%) E-Commerce
7 8 (12.12%) Business Development
7 8 (12.12%) Business Intelligence
7 8 (12.12%) Pay per click
8 7 (10.61%) Customer Insight
9 6 (9.09%) Time Management
10 5 (7.58%) Business Analysis
10 5 (7.58%) Dashboard Development
10 5 (7.58%) Global Marketing
10 5 (7.58%) Performance Management
11 4 (6.06%) Direct Marketing
11 4 (6.06%) Online Marketing
11 4 (6.06%) Resource Allocation
Programming Languages
1 9 (13.64%) SQL
2 5 (7.58%) PL/SQL
3 1 (1.52%) Python
3 1 (1.52%) R
3 1 (1.52%) T-SQL
3 1 (1.52%) VBA
Qualifications
1 11 (16.67%) Degree
2 4 (6.06%) MBA
3 1 (1.52%) BPSS Clearance
3 1 (1.52%) Security Cleared
Quality Assurance & Compliance
1 1 (1.52%) Actionable Recommendations
1 1 (1.52%) Data Quality
1 1 (1.52%) QA
Vendors
1 8 (12.12%) Google
1 8 (12.12%) SAP
2 7 (10.61%) Facebook
3 6 (9.09%) Oracle
4 5 (7.58%) Adobe
4 5 (7.58%) Salesforce.com
4 5 (7.58%) Twitter
5 3 (4.55%) hybris
6 2 (3.03%) CheckPoint
6 2 (3.03%) DoubleClick
6 2 (3.03%) Marketo
7 1 (1.52%) Brandwatch
7 1 (1.52%) Microsoft
7 1 (1.52%) Siebel
7 1 (1.52%) Teradata