The table below looks at the statistics for Marketing Strategy skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing Strategy over the 3 months to 24 April 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
24 Apr 2015
Same period 2014 Same period 2013
Marketing Strategy
Rank 573 589 516
Rank change year-on-year
+16 -73
Contract jobs citing Marketing Strategy 21 11 43
As % of all contract IT jobs located in the UK 0.038% 0.020% 0.089%
As % of the Processes & Methodologies category 0.049% 0.027% 0.12%
Number of daily rates quoted 7 8 17
Average daily rate
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£275 £404 £400
Average daily rate % change year-on-year
-31.93% +1.00%
90% offered a daily rate of more than £172 £330 £252
10% offered a daily rate of more than £410 £673 £620
UK excluding London average daily rate £243 £425 £300
% change year-on-year
-42.94% +41.66%
Number of hourly rates quoted 1 0 0
Average hourly rate £18.00 - -
UK excluding London average hourly rate £18.00 - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
42559 41264 35676
As % of all contract IT jobs located in the UK 76.38% 74.73% 73.57%
Number of daily rates quoted 26548 25722 21281
Average daily rate £415 £400 £408
Average daily rate % change year-on-year
+3.75% -1.84%
90% offered a daily rate of more than £283 £275 £275
10% offered a daily rate of more than £575 £563 £575
UK excluding London average daily rate £393 £375 £363
% change year-on-year
+4.66% +3.44%
Number of hourly rates quoted 1225 1158 1074
Average hourly rate £29.00 £30.00 £32.00
Average hourly rate % change year-on-year
-3.33% -6.25%
90% offered a hourly rate of more than £12.10 £12.49 £13.50
10% offered a hourly rate of more than £47.50 £52.50 £54.00
UK excluding London average hourly rate £30.50 £30.50 £32.00
% change year-on-year
- -4.68%

Marketing Strategy
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Marketing Strategy within the UK as a proportion of the total demand within the Processes & Methodologies category.

Marketing Strategy Jobs Demand Trend in the UK

Marketing Strategy
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Strategy within the UK.

Marketing Strategy Daily Rate Trend in the UK

Marketing Strategy
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing Strategy within the UK over the 3 months to 24 April 2015.

Marketing Strategy Daily Rate Histogram in the UK

Marketing Strategy
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Strategy within the UK.

Marketing Strategy Hourly Rate Trend in the UK

Marketing Strategy
Top 12 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing Strategy within the UK over the 3 months to 24 April 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +7 19 £275 -31.93% 26
South East - 12 £210 - 4
Berkshire - 9 £210 - 1
London +2 5 £400 +14.28% 11
City of London +19 3 £425 +6.25% 4
Surrey - 3 - - 2
Reading - 3 £210 - 1
Reigate - 2 - -
Slough - 2 £115 -
North West - 2 £335 - 2
Manchester - 1 - - 1
Bracknell - 1 £275 -

Marketing Strategy
Top 30 Related IT Skills

For the 6 months to 24 April 2015, IT contractor jobs within the UK citing Marketing Strategy also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Strategy.

1 34 (100.00%) Marketing
2 15 (44.12%) Degree
3 14 (41.18%) Project Management
4 11 (32.35%) Digital Marketing
5 9 (26.47%) Analytical Skills
5 9 (26.47%) B2B
5 9 (26.47%) Retail
6 8 (23.53%) Business Development
6 8 (23.53%) Telecoms
6 8 (23.53%) Marketing Management
7 7 (20.59%) FMCG
7 7 (20.59%) MS Office
7 7 (20.59%) Advertising
8 6 (17.65%) E-Learning
8 6 (17.65%) HTML
8 6 (17.65%) Electronics
8 6 (17.65%) Online Marketing
8 6 (17.65%) Analytics
8 6 (17.65%) Time Management
9 5 (14.71%) User Experience
9 5 (14.71%) Network Security
9 5 (14.71%) IPv6
9 5 (14.71%) CSS
9 5 (14.71%) CRM
10 4 (11.76%) Streaming Video
10 4 (11.76%) Multimedia
10 4 (11.76%) Broadband
10 4 (11.76%) Business Intelligence
10 4 (11.76%) Finance
10 4 (11.76%) Cloud Computing

Marketing Strategy
Top Related IT Skills by Category

For the 6 months to 24 April 2015, IT contractor jobs within the UK citing Marketing Strategy also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Strategy. Up to 20 skills are shown per category.

Application Platforms
1 3 (8.82%) CMS
2 2 (5.88%) SAS
Applications
1 7 (20.59%) MS Office
2 3 (8.82%) MS Excel
Business Applications
1 2 (5.88%) Dynamics CRM
2 1 (2.94%) Unica
2 1 (2.94%) SAP InfiniteInsight
Cloud Services
1 4 (11.76%) Cloud Computing
2 3 (8.82%) SaaS
2 3 (8.82%) PaaS
2 3 (8.82%) Microsoft Azure
2 3 (8.82%) Amazon AWS
2 3 (8.82%) IaaS
3 2 (5.88%) Google Analytics
4 1 (2.94%) Google App Engine
4 1 (2.94%) Google Cloud Platform
Communications & Networking
1 5 (14.71%) Network Security
1 5 (14.71%) IPv6
2 4 (11.76%) Broadband
General
1 34 (100.00%) Marketing
2 9 (26.47%) Retail
3 8 (23.53%) Telecoms
4 7 (20.59%) Advertising
5 6 (17.65%) Electronics
6 4 (11.76%) Multimedia
6 4 (11.76%) Finance
7 1 (2.94%) Italian Language
7 1 (2.94%) Spanish Language
7 1 (2.94%) Automotive
7 1 (2.94%) Legal
7 1 (2.94%) Financial Institution
7 1 (2.94%) Back Office
Job Titles
1 7 (20.59%) Consultant
2 6 (17.65%) Business Consultant
3 5 (14.71%) Marketing Manager
4 3 (8.82%) Analyst
4 3 (8.82%) Senior Consultant
4 3 (8.82%) Senior Business Consultant
5 2 (5.88%) Product Manager
5 2 (5.88%) Architect
5 2 (5.88%) Developer
5 2 (5.88%) Insight Analyst
5 2 (5.88%) Product Marketing Manager
6 1 (2.94%) Marketing Director
6 1 (2.94%) Strategy Consultant
6 1 (2.94%) CRM Manager
6 1 (2.94%) Digital Marketing Consultant
6 1 (2.94%) Marketing Consultant
6 1 (2.94%) Channel Marketing Manager
6 1 (2.94%) Front-End Developer
6 1 (2.94%) Customer Insight Analyst
6 1 (2.94%) Content Manager
Libraries, Frameworks & Software Standards
1 6 (17.65%) HTML
2 5 (14.71%) CSS
3 1 (2.94%) Django
3 1 (2.94%) jQuery
3 1 (2.94%) Ruby on Rails
Miscellaneous
1 9 (26.47%) Analytical Skills
2 7 (20.59%) FMCG
3 6 (17.65%) E-Learning
4 5 (14.71%) User Experience
5 4 (11.76%) Streaming Video
6 3 (8.82%) Social Media
7 2 (5.88%) Copywriting
8 1 (2.94%) Blog
8 1 (2.94%) Clustering
Operating Systems
1 1 (2.94%) Linux
Processes & Methodologies
1 14 (41.18%) Project Management
2 11 (32.35%) Digital Marketing
3 9 (26.47%) B2B
4 8 (23.53%) Business Development
4 8 (23.53%) Marketing Management
5 6 (17.65%) Online Marketing
5 6 (17.65%) Analytics
5 6 (17.65%) Time Management
6 5 (14.71%) CRM
7 4 (11.76%) Business Intelligence
7 4 (11.76%) Agile Software Development
8 3 (8.82%) Email Marketing
8 3 (8.82%) Quantitative Analysis
8 3 (8.82%) Portfolio Management
8 3 (8.82%) Coaching
9 2 (5.88%) Content Management
9 2 (5.88%) Stakeholder Management
9 2 (5.88%) Strategic Planning
9 2 (5.88%) Pay per click
9 2 (5.88%) SEO
Programming Languages
1 2 (5.88%) JavaScript
1 2 (5.88%) SQL
2 1 (2.94%) VB
2 1 (2.94%) VBA
2 1 (2.94%) Python
2 1 (2.94%) Ruby
Qualifications
1 15 (44.12%) Degree
2 2 (5.88%) MBA
Vendors
1 3 (8.82%) Microsoft
1 3 (8.82%) Salesforce.com
1 3 (8.82%) Google
2 2 (5.88%) Aprimo
2 2 (5.88%) Siebel
2 2 (5.88%) Marketo
2 2 (5.88%) Eloqua
3 1 (2.94%) Twitter
3 1 (2.94%) IBM
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