Integrated Marketing Contracts

Integrated Marketing
UK

The following table provides summary statistics for contract job vacancies with a requirement for Integrated Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Integrated Marketing over the 6 months to 26 April 2024 with a comparison to the same period in the previous 2 years.

6 months to
26 Apr 2024
Same period 2023 Same period 2022
Rank 571 691 854
Rank change year-on-year +120 +163 -187
Contract jobs citing Integrated Marketing 8 9 6
As % of all contract jobs advertised in the UK 0.018% 0.015% 0.007%
As % of the Processes & Methodologies category 0.021% 0.017% 0.007%
Number of daily rates quoted 3 6 2
10th Percentile £220 £260 £328
25th Percentile £231 £313 £345
Median daily rate (50th Percentile) £250 £325 £381
Median % change year-on-year -23.08% -14.70% +8.86%
75th Percentile £255 £343 £408
90th Percentile £258 £383 £420
UK excluding London median daily rate - - -
Number of hourly rates quoted 0 3 2
10th Percentile - £23.25 £30.88
25th Percentile - £24.38 £33.31
Median hourly rate - £27.00 £38.75
Median % change year-on-year - -30.32% -23.27%
75th Percentile - £28.13 £44.31
90th Percentile - £28.50 £46.83
UK excluding London median hourly rate - - -

All Process and Methodology Skills
UK

Integrated Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 37,600 53,916 80,351
As % of all contract IT jobs advertised in the UK 86.32% 89.91% 90.57%
Number of daily rates quoted 24,240 37,368 56,382
10th Percentile £300 £325 £340
25th Percentile £413 £438 £425
Median daily rate (50th Percentile) £525 £550 £525
Median % change year-on-year -4.55% +4.76% +8.25%
75th Percentile £638 £650 £638
90th Percentile £750 £750 £738
UK excluding London median daily rate £500 £500 £475
% change year-on-year - +5.26% +9.20%
Number of hourly rates quoted 2,433 1,775 1,932
10th Percentile £12.75 £11.00 £12.50
25th Percentile £16.00 £16.25 £15.25
Median hourly rate £35.00 £37.00 £25.00
Median % change year-on-year -5.41% +48.00% -
75th Percentile £59.50 £65.00 £49.25
90th Percentile £72.50 £75.00 £63.75
UK excluding London median hourly rate £36.50 £35.00 £20.00
% change year-on-year +4.29% +75.00% -8.34%

Integrated Marketing
Job Vacancy Trend

Job postings citing Integrated Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Integrated Marketing in the UK

Integrated Marketing
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Integrated Marketing.

Daily rate trend for Integrated Marketing in the UK

Integrated Marketing
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Integrated Marketing.

Hourly rate trend for Integrated Marketing in the UK

Integrated Marketing
Top 3 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Integrated Marketing within the UK over the 6 months to 26 April 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England +113 8 £250 -23.08% 17
London +111 8 £250 -23.08% 8
Work from Home +120 1 £260 +20.93% 6

Integrated Marketing
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (37.50%) SharePoint
Applications
1 4 (50.00%) Microsoft Excel
1 4 (50.00%) Microsoft PowerPoint
General
1 8 (100.00%) Marketing
2 6 (75.00%) Analytical Skills
3 5 (62.50%) Social Skills
4 4 (50.00%) Finance
5 2 (25.00%) Advertising
Job Titles
1 3 (37.50%) Business Manager
1 3 (37.50%) Marketing Manager
2 2 (25.00%) Account Manager
3 1 (12.50%) Communications Manager
3 1 (12.50%) FMCG Manager
Libraries, Frameworks & Software Standards
1 2 (25.00%) ATL
Miscellaneous
1 2 (25.00%) FMCG
1 2 (25.00%) Social Media
Processes & Methodologies
1 3 (37.50%) Budget Management
1 3 (37.50%) Customer Experience
1 3 (37.50%) Customer-Centricity
1 3 (37.50%) Matrix Organization
1 3 (37.50%) Project Management
1 3 (37.50%) Stakeholder Management
1 3 (37.50%) Storytelling
1 3 (37.50%) Thought Leadership
1 3 (37.50%) Value Proposition
2 2 (25.00%) Brand Management
2 2 (25.00%) Data Analysis
2 2 (25.00%) Marketing Mix
2 2 (25.00%) Marketing Strategy
3 1 (12.50%) Analytics
3 1 (12.50%) Fintech
3 1 (12.50%) Mobile Development
3 1 (12.50%) Programme Management
3 1 (12.50%) Resource Management
3 1 (12.50%) SEO
3 1 (12.50%) Workflow
Qualifications
1 5 (62.50%) Degree