Integrated Marketing
UK

The following table provides summary statistics for permanent job vacancies with a requirement for Integrated Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Integrated Marketing over the 6 months to 7 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
7 May 2024
Same period 2023 Same period 2022
Rank 892 914 1212
Rank change year-on-year +22 +298 -309
Permanent jobs citing Integrated Marketing 15 81 23
As % of all permanent jobs advertised in the UK 0.015% 0.080% 0.015%
As % of the Processes & Methodologies category 0.018% 0.083% 0.015%
Number of salaries quoted 12 5 11
10th Percentile £38,500 £38,500 £41,250
25th Percentile £45,250 - £43,125
Median annual salary (50th Percentile) £51,250 £40,000 £52,500
Median % change year-on-year +28.13% -23.81% +12.30%
75th Percentile £58,750 £42,500 £58,750
90th Percentile £71,125 £47,000 £67,500
UK excluding London median annual salary £50,000 £40,000 £52,500
% change year-on-year +25.00% -23.81% +69.35%

All Process and Methodology Skills
UK

Integrated Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 84,403 97,101 150,579
As % of all permanent jobs advertised in the UK 85.70% 95.61% 95.65%
Number of salaries quoted 59,565 57,006 82,680
10th Percentile £29,000 £34,000 £33,515
25th Percentile £40,000 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £61,180 £60,000
Median % change year-on-year -10.10% +1.97% +9.09%
75th Percentile £72,500 £81,250 £80,000
90th Percentile £92,500 £100,000 £96,750
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +9.38%

Integrated Marketing
Job Vacancy Trend

Job postings citing Integrated Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Integrated Marketing in the UK

Integrated Marketing
Salary Trend

3-month moving average salary quoted in jobs citing Integrated Marketing.

Salary trend for Integrated Marketing in the UK

Integrated Marketing
Salary Histogram

Salary distribution for jobs citing Integrated Marketing over the 6 months to 7 May 2024.

Salary histogram for Integrated Marketing in the UK

Integrated Marketing
Top 8 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Integrated Marketing within the UK over the 6 months to 7 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +29 15 £51,250 +28.13% 35
UK excluding London -47 11 £50,000 +25.00% 12
Work from Home +77 6 £53,750 - 12
South West -37 6 £53,750 - 1
London +123 4 £65,000 +62.50% 22
East Midlands - 3 £39,000 - 1
Midlands - 3 £39,000 - 2
South East +10 2 £52,500 - 3

Integrated Marketing
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 5 (33.33%) Google Analytics
2 2 (13.33%) Amazon Ads
2 2 (13.33%) Google Ads
Database & Business Intelligence
1 2 (13.33%) Looker
General
1 15 (100.00%) Marketing
2 6 (40.00%) Social Skills
3 4 (26.67%) Brand Awareness
4 2 (13.33%) Advertising
5 1 (6.67%) Analytical Skills
5 1 (6.67%) Electronics
5 1 (6.67%) Finance
5 1 (6.67%) Manufacturing
5 1 (6.67%) Multimedia
5 1 (6.67%) Presentation Skills
5 1 (6.67%) Public Sector
5 1 (6.67%) Telecoms
Job Titles
1 4 (26.67%) Lead
1 4 (26.67%) SEO Manager
2 3 (20.00%) Delivery Manager
3 2 (13.33%) Programme Director
3 2 (13.33%) Senior
3 2 (13.33%) Senior Manager
4 1 (6.67%) Marketing Manager
Libraries, Frameworks & Software Standards
1 3 (20.00%) CSS
1 3 (20.00%) HTML
Miscellaneous
1 8 (53.33%) Social Media
2 6 (40.00%) Product Ownership
3 2 (13.33%) Digital Media
3 2 (13.33%) Photography
4 1 (6.67%) Algorithms
4 1 (6.67%) Blog
4 1 (6.67%) Marketing Technology
Processes & Methodologies
1 7 (46.67%) Analytics
2 6 (40.00%) Agile
2 6 (40.00%) Burndown Charts
2 6 (40.00%) CRM
2 6 (40.00%) Dependency Management
2 6 (40.00%) Project Delivery
2 6 (40.00%) Resource Management
2 6 (40.00%) Roadmaps
3 4 (26.67%) SEO
3 4 (26.67%) Workflow
4 3 (20.00%) Content Analysis
4 3 (20.00%) Decision-Making
4 3 (20.00%) Link Building
4 3 (20.00%) Pay per click
4 3 (20.00%) Programme Management
5 2 (13.33%) Data Analytics
5 2 (13.33%) Data-Driven Marketing
5 2 (13.33%) Global Marketing
5 2 (13.33%) Line Management
5 2 (13.33%) Strategic Thinking
Qualifications
1 4 (26.67%) Degree
Vendors
1 7 (46.67%) Google
2 3 (20.00%) Ahrefs
2 3 (20.00%) Screaming Frog
3 2 (13.33%) TikTok
3 2 (13.33%) YouTube
4 1 (6.67%) SAP