The first table below looks at the demand for Web Analytics skills in IT jobs advertised for the London region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 23 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the London region.

Location
3 months to
23 May 2013
Same period 2012 Same period 2011
Web Analytics
Rank 360 338 334
Rank change year-on-year
-22 -4
Permanent jobs citing Web Analytics 269 347 363
As % of all permanent IT jobs located in London 0.618% 0.647% 0.618%
As % of the Processes & Methodologies category 0.776% 0.840% 0.812%
Number of salaries quoted 197 311 318
Average salary £47,500 £45,000 £44,750
Average salary % change year-on-year
+5.55% +0.55%
90% offered a salary of more than £32,500 £30,100 £31,050
10% offered a salary of more than £67,700 £62,500 £60,000
UK excluding London average salary £37,500 £36,250 £40,000
% change year-on-year
+3.44% -9.37%
All Processes & Methodologies
London
Permanent IT job ads with a match in the
Processes & Methodologies category
34653 41316 44698
As % of all permanent IT jobs located in London 79.58% 77.07% 76.12%
Number of salaries quoted 28733 35495 37342
Average salary £55,000 £55,000 £55,000
90% offered a salary of more than £36,000 £35,000 £35,000
10% offered a salary of more than £80,000 £85,000 £80,000
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%
Web Analytics
England

Web Analytics
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the London region as a proportion of the total demand within the Processes & Methodologies category.

London Web Analytics Jobs Demand Trend

Web Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the London region.

London Web Analytics Salary Trend

Web Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Web Analytics across the London region over the 3 months to 23 May 2013.

London Web Analytics Salary Histogram

Web Analytics
Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Web Analytics within the London region over the 3 months to 23 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
City of London -18 65 £50,000 +21.95%
Kingston Upon Thames - 3 £31,500 -
Surbiton - 3 £31,500 -
Harrow 0 2 - -
Bromley - 2 £55,750 -
Paddington - 2 - -
Wimbledon - 1 £37,500 -
Web Analytics
England

Web Analytics
Top 30 Related IT Skills

For the 6 months to 23 May 2013, IT jobs across the London region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 487 (100.00%) Analytics
2 280 (57.49%) Marketing
3 212 (43.53%) E-Commerce
4 192 (39.43%) SEO
5 162 (33.26%) Google
6 148 (30.39%) Google Analytics
7 137 (28.13%) Degree
8 118 (24.23%) Omniture
9 107 (21.97%) JavaScript
10 98 (20.12%) HTML
11 97 (19.92%) CSS
12 92 (18.89%) Digital Marketing
13 78 (16.02%) Social Media
14 72 (14.78%) Retail
15 68 (13.96%) Finance
15 68 (13.96%) SiteCatalyst
16 66 (13.55%) Business Intelligence
17 65 (13.35%) SQL
18 63 (12.94%) Adobe
18 63 (12.94%) Online Marketing
19 60 (12.32%) CRM
20 58 (11.91%) Agile Software Development
21 57 (11.70%) Content Management
22 54 (11.09%) WebTrends
23 53 (10.88%) jQuery
24 50 (10.27%) HTML5
24 50 (10.27%) XML
25 48 (9.856%) Web Development
26 47 (9.651%) MS Excel
27 45 (9.240%) Pay per click

Web Analytics
Top Related IT Skills by Category

For the 6 months to 23 May 2013, IT jobs across the London region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Development
1 98 (20.12%) HTML
2 97 (19.92%) CSS
3 53 (10.88%) jQuery
4 50 (10.27%) HTML5
4 50 (10.27%) XML
5 27 (5.544%) WebSphere
5 27 (5.544%) CSS3
6 23 (4.723%) Web Services
7 20 (4.107%) Regular Expression
8 19 (3.901%) .NET
9 17 (3.491%) Ajax
9 17 (3.491%) Node.js
10 16 (3.285%) Apache Flex
10 16 (3.285%) J2EE
10 16 (3.285%) XSLT
11 15 (3.080%) JSON
12 14 (2.875%) WebCenter
12 14 (2.875%) Lucene
13 13 (2.669%) Backbone.js
13 13 (2.669%) REST
Application Platforms
1 33 (6.776%) SAS
2 32 (6.571%) CMS
3 22 (4.517%) WordPress
4 20 (4.107%) Adobe CQ
4 20 (4.107%) Drupal
4 20 (4.107%) SharePoint
5 19 (3.901%) Joomla!
6 17 (3.491%) WebLogic
6 17 (3.491%) Amazon AWS
7 14 (2.875%) Windows Azure
7 14 (2.875%) Liferay
7 14 (2.875%) Apache Solr
7 14 (2.875%) SharePoint Server
7 14 (2.875%) Alfresco
7 14 (2.875%) WebLogic Portal
8 8 (1.643%) Commerce Server
9 5 (1.027%) Umbraco
9 5 (1.027%) Magento
9 5 (1.027%) Facebook Platform
10 4 (0.821%) Kentico
Applications
1 47 (9.651%) MS Excel
2 39 (8.008%) MS Office
3 28 (5.749%) MS PowerPoint
4 21 (4.312%) Photoshop
5 15 (3.080%) OmniGraffle
6 12 (2.464%) MS Visio
7 10 (2.053%) Adobe Illustrator
7 10 (2.053%) SPSS
8 8 (1.643%) InDesign
9 4 (0.821%) Fireworks
10 3 (0.616%) PowerPivot
11 2 (0.411%) QuarkXPress
11 2 (0.411%) Acrobat
12 1 (0.205%) FastStats
Business Applications
1 148 (30.39%) Google Analytics
2 68 (13.96%) SiteCatalyst
3 54 (11.09%) WebTrends
4 5 (1.027%) Optimost
5 2 (0.411%) Cognos Business Intelligence
5 2 (0.411%) Dynamics CRM
6 1 (0.205%) Oracle Financials
6 1 (0.205%) Agresso
6 1 (0.205%) Dynamics AX
Communications & Networking
1 25 (5.133%) Internet
2 8 (1.643%) DNS
3 5 (1.027%) Broadband
4 4 (0.821%) FTP
4 4 (0.821%) TCP/IP
5 2 (0.411%) HTTP
5 2 (0.411%) ATM
6 1 (0.205%) DAB
6 1 (0.205%) SAN
6 1 (0.205%) SSL
6 1 (0.205%) Firewall
6 1 (0.205%) Cisco ASA
Database & Business Intelligence
1 26 (5.339%) Data Warehouse
2 25 (5.133%) Big Data
3 22 (4.517%) MySQL
4 20 (4.107%) Data Mining
5 18 (3.696%) SQL Server
6 10 (2.053%) SQL Server Reporting Services
7 5 (1.027%) DB2
7 5 (1.027%) SQL Server 2005
7 5 (1.027%) SQL Server Analysis Services
7 5 (1.027%) SQL Server 2008
8 4 (0.821%) MongoDB
8 4 (0.821%) NoSQL
8 4 (0.821%) Oracle OLAP
8 4 (0.821%) QlikView
8 4 (0.821%) SQL Server Integration Services
8 4 (0.821%) BusinessObjects
8 4 (0.821%) SAP BW
8 4 (0.821%) OLAP
8 4 (0.821%) Crystal Reports
9 3 (0.616%) OLTP
Development Applications
1 28 (5.749%) Axure RP
2 11 (2.259%) JSUnit
2 11 (2.259%) Jasmine
3 4 (0.821%) GitHub
3 4 (0.821%) Jenkins
3 4 (0.821%) Subversion
4 3 (0.616%) Dreamweaver
5 2 (0.411%) Basecamp
5 2 (0.411%) JIRA
6 1 (0.205%) Visual Studio
6 1 (0.205%) Git (software)
6 1 (0.205%) Balsamiq Mockups
6 1 (0.205%) Team Foundation Server
General
1 280 (57.49%) Marketing
2 72 (14.78%) Retail
3 68 (13.96%) Finance
4 43 (8.830%) Advertising
5 22 (4.517%) Publishing
6 17 (3.491%) Games
7 11 (2.259%) Telecoms
8 8 (1.643%) Banking
9 4 (0.821%) Automotive
9 4 (0.821%) Legal
10 3 (0.616%) Online Betting
11 2 (0.411%) Pharmaceutical
12 1 (0.205%) Billing
12 1 (0.205%) Manufacturing
12 1 (0.205%) Music
12 1 (0.205%) Danish Language
12 1 (0.205%) French Language
12 1 (0.205%) Italian Language
12 1 (0.205%) Spanish Language
Job Titles
1 171 (35.11%) Analyst
2 98 (20.12%) Web Analyst
3 42 (8.624%) Designer
4 34 (6.982%) Product Manager
5 33 (6.776%) Developer
6 31 (6.366%) User Experience Designer
7 29 (5.955%) Senior Manager
8 28 (5.749%) Consultant
8 28 (5.749%) Architect
9 24 (4.928%) Business Analyst
9 24 (4.928%) Senior Analyst
10 21 (4.312%) Senior Designer
11 20 (4.107%) Senior Web Analyst
12 18 (3.696%) Senior Product Manager
13 17 (3.491%) Web Manager
14 16 (3.285%) Data Analyst
15 15 (3.080%) Web Architect
16 14 (2.875%) Project Manager
17 13 (2.669%) Customer Analyst
18 12 (2.464%) User Experience Manager
Miscellaneous
1 78 (16.02%) Social Media
2 37 (7.598%) Statistics
3 29 (5.955%) Digital Media
4 27 (5.544%) SaaS
5 26 (5.339%) Mobile App
6 23 (4.723%) Visualisation
7 22 (4.517%) Psychology
8 21 (4.312%) Human Factors
9 18 (3.696%) Mathematics
10 17 (3.491%) iPad
11 15 (3.080%) iPhone
11 15 (3.080%) Open Source
12 13 (2.669%) STB
12 13 (2.669%) Smartphone
13 12 (2.464%) Computer Science
13 12 (2.464%) Enterprise Software
14 11 (2.259%) Client/Server
14 11 (2.259%) Semantic Web
14 11 (2.259%) Social Network
15 10 (2.053%) Blog
Operating Systems
1 22 (4.517%) Android
2 18 (3.696%) Apple iOS
3 9 (1.848%) Linux
4 6 (1.232%) Windows
5 2 (0.411%) Windows Phone 7
5 2 (0.411%) webOS
5 2 (0.411%) Windows Phone
6 1 (0.205%) UNIX
6 1 (0.205%) Windows Server 2008
Processes & Methodologies
1 487 (100.00%) Analytics
2 212 (43.53%) E-Commerce
3 192 (39.43%) SEO
4 92 (18.89%) Digital Marketing
5 66 (13.55%) Business Intelligence
6 63 (12.94%) Online Marketing
7 60 (12.32%) CRM
8 58 (11.91%) Agile Software Development
9 57 (11.70%) Content Management
10 48 (9.856%) Web Development
11 45 (9.240%) Pay per click
12 44 (9.035%) Multivariate Testing
13 40 (8.214%) Usability Testing
14 37 (7.598%) Project Management
15 36 (7.392%) Information Architecture
16 33 (6.776%) Scrum
17 32 (6.571%) Product Management
18 29 (5.955%) Data Analysis
19 28 (5.749%) Customer Insight
19 28 (5.749%) Waterfall
Programming Languages
1 107 (21.97%) JavaScript
2 65 (13.35%) SQL
3 37 (7.598%) PHP
4 33 (6.776%) Java
5 13 (2.669%) C#
6 9 (1.848%) VBA
7 8 (1.643%) T-SQL
8 4 (0.821%) VB6
8 4 (0.821%) VB
9 2 (0.411%) R
9 2 (0.411%) Objective-C
9 2 (0.411%) Ruby
10 1 (0.205%) Perl
10 1 (0.205%) MATLAB
10 1 (0.205%) Bash shell
Qualifications
1 137 (28.13%) Degree
2 5 (1.027%) MBA
3 2 (0.411%) DV Cleared
3 2 (0.411%) Security Cleared
4 1 (0.205%) PhD
4 1 (0.205%) PRINCE2 Certification
Quality Assurance & Compliance
1 8 (1.643%) QA
2 1 (0.205%) SLA
2 1 (0.205%) PCI DSS
System Software
1 1 (0.205%) Oracle RAC
Systems Management
1 4 (0.821%) Puppet
2 1 (0.205%) Tivoli NetView
Vendors
1 162 (33.26%) Google
2 118 (24.23%) Omniture
3 63 (12.94%) Adobe
4 43 (8.830%) Microsoft
5 30 (6.160%) Tableau
6 29 (5.955%) Tealeaf
7 27 (5.544%) Coremetrics
8 26 (5.339%) Oracle
9 23 (4.723%) ATG
9 23 (4.723%) hybris
10 19 (3.901%) Sitecore
11 18 (3.696%) Facebook
11 18 (3.696%) IBM
12 16 (3.285%) Business Objects
12 16 (3.285%) Open Text
13 14 (2.875%) Rackspace
13 14 (2.875%) Yahoo!
14 13 (2.669%) Twitter
15 11 (2.259%) Salesforce.com
16 10 (2.053%) Cognos
London
Whether your expertise lies in web technology or web analytics, your insight and consulting knowledge have equipped you to take complex business problems and generate original technology-based...
Accenture
Salary: From £40,000 to £55,000 per annum + excellent benefits package
Posted: 10 May 2013
London
This is a great opportunity to take a management role within a growing SEO team, learn from experienced people and gain support (and budget) to develop your innovative...
Energize Recruitment Solutions Ltd
Salary: £45000 per annum + Excellent Benefits
Posted: 30 April 2013
London
The successful Digital Programme Manager (CMS / SEO / eCommerce) will be: - Providing in-depth eCommerce knowledge and digital expertise... The skill set my client is looking for within the...
ANSON MCCADE
Salary: From £65,000 to £70,000 per annum + excellent package and bonus
Posted: 22 May 2013
London
The UK's fastest growing paid search and web analytics agency is seeking a Junior Analyst to work in there London office... The right candidate for this position...
SEC Recruitment Limited
Salary: £20000 - £26000 per annum
Posted: 17 May 2013
London
The successful Digital Project Manager (CMS / SEO / eCommerce) will be: - Providing in-depth eCommerce knowledge and digital expertise... The skill set my client is looking for within the...
ANSON MCCADE
Salary: From £40,000 to £55,000 per annum + excellent package and bonus
Posted: 22 May 2013
Paddington/Victoria
Job Title Optimisation and Analytics Manager Department Digital Marketing Location Paddington/Victoria Duration e.g... - 2-3 experience with Web Analytics platforms. - Show expert understanding of online marketing...
The Rank Group
Salary: Competitive
Posted: 23 May 2013
City of London
The Web Analyst will have: Essential Excellent knowledge of digital analytics/web analytics. SiteCatalyst, and other tools in the Adobe Marketing Cloud, Google Analytics, with both implementation and...
Annapurna HR
Salary: £55000 per annum
Posted: 30 April 2013
Surbiton, Surrey
Undertake website behaviour and customer experience analysis using Tealeaf Though previous experience with Tealeaf would be advantageous, this role would ideally suit an experience Web Analyst with experience...
SLS Services Ltd
Salary: Negotiable +25 days hol, pension & travel discounts
Posted: 17 May 2013
City, London
We are looking for a switched on, exceptionally talented and ambitious PPC expert to use their expertise within a business that respects, harnesses and develops creativity, passion and...
Mortimer Spinks
Salary: £60000 - £80000 per annum + Bens,Bonus & Career progression
Posted: 21 May 2013
London
Knowledge sharing and documentation on company wiki - On-going learning and development of SEO expertise and understanding... o Web Analytics: Google Analytics, o Research Tools: Hitwise, Netpeak, etc.
RetailMeNot / VoucherCodes.co.uk
Salary: Unspecified Competitive Salary, Bonus scheme, Benefits etc...
Posted: 13 May 2013
City, London
You will have a technical background as a solutions architect, be comfortable with web technology and familiar with e-commerce systems, have strong project management skills and be...
Berry Recruitment
Posted: 17 May 2013
London
Opportunity to use web analytics tools (Google Analytics) to add value to search accounts... YOUR SKILLS AND EXPERIENCE: 2 years PPC experience... Experience using third-party tools such...
Harnham
Salary: £35000 - £40000 per annum
Posted: 15 May 2013
London
Adobe Site Catalyst, Webtrends, Google Analytics... -Expertise in Google Analytics and either Adobe Site Catalyst (Omniture) or Webtrends - certification preferred but not essential... -Bachelors degree required... -Web analytics...
MBN Recruitment Solutions
Salary: From £40,000 to £45,000 per annum plus attractive benefits and bonuses
Posted: 20 May 2013
London
Experience required: - Web Analytics - SEO - Site Optimisation - Social Media Campaigns/projects - API Personal qualities needed: - "Can do" attitude - Attention to detail - Self- motivated - Quality driven This is a...
Arthur-Stewart
Salary: £50,000 - £55,000 per year
Posted: 8 May 2013
London
Experience required: - Web Analytics - SEO - Site Optimisation - Social Media Campaigns/projects - APIPersonal qualities needed: - "Can do" attitude - Attention to detail - Self- motivated - Quality drivenThis is a great opportunity...
Arthur-Stewart
Salary: £50,000 - £55,000 per year
Posted: 29 April 2013
London
Become the product owner for website analytical tools such as Google Analytics and others as necessary... A working understanding of Web analysis tools such as Google Analytics etc.
Harnham
Salary: £40000 - £50000 per annum
Posted: 22 May 2013
London
You will be responsible for the PPC strategy and performance of each client's search account, be very experienced in a web analytics tool (ideally Google Analytics) and...
FIRST POINT IT RESOURCING
Salary: £35000 - £45000 per annum
Posted: 17 May 2013
City of London
A leading global retail bank is seeking a Mobile Analytics Manager to be based in London. You will create strategies for acquisition and engagement growth using retargeting, segmentation...
Salt
Salary: £35000 - £45000 per annum + bonus + benefits
Posted: 18 May 2013
London
Significant workplace experience of web analytics tools, Net Insight & Google Analytics, preferably with both implementation and analysis experience. Educated to degree level - Analytical degree preferred; Maths/Science/Engineering/...
Santander
Posted: 17 May 2013
City of London
This is an truly excellent opportunity for someone with experience in selling digital services (CRM, SEO, Display Marketing, Web Analytics) to take the next step in their career.
Salt
Salary: £55000 per annum + OTE £75,000 plus
Posted: 17 May 2013
City of London
This is an truly excellent opportunity for someone with experience in selling digital services (CRM, SEO, Display Marketing, Web Analytics) to take the next step in their career.
Salt
Salary: £50000 per annum + OTE and various benefits
Posted: 23 May 2013
London
Web Content Management - Digital Asset Management - Video Content Management - Portal - Identity & Access Management - Banner & Video Advertising - Social Media - Search / SEO - Web Analytics - Multi-device support (smart-phone, tablet,...
ANSON MCCADE
Salary: From £53,000 to £80,000 per annum plus excellent benefits
Posted: 20 May 2013
City, London
YOUR SKILLS AND EXPERIENCE: Solid web analytics experience. Direct experience with digital analytics tools such as Google Analytics, SiteCatalyst, WebTrends and/or Coremetrics... Knowledge of social media measurement...
Harnham
Salary: £60000 - £70000 per annum + CONTRACT ROLE
Posted: 22 May 2013
City of London
You'll lead our digital data strategy and support customer acquisition and engagement by spreading your knowledge of web analytics across the business. It's a unique opportunity...
BARCLAYS
Salary: Competitive + excellent benefits
Posted: 23 May 2013
City, London
Have an impact across the board Join Barclays as Head of Web Analytics, and your recommendations will make a real impact on the way our customers experience online...
Barclays
Salary: Competitive + excellent benefits
Posted: 21 May 2013
London
Web Content Management - Digital Asset Management - Video Content Management - Portal - Identity & Access Management - Banner & Video Advertising - Social Media - Search / SEO - Web Analytics - Multi-device support (smart-phone, tablet,...
ANSON MCCADE
Salary: From £43,000 to £68,000 per annum plus excellent benefits
Posted: 20 May 2013
London
CRM Strategic Consultant - Digital Marketing - London The Company An exciting and fast-growing Digital Agency with a focus on multi-channel marketing services and marketing data intelligence on...
Salt
Salary: £40000 - £55000 per annum + benefits
Posted: 22 May 2013
West London
Experience in SEO and web analytics data (e.g. Google analytics, Omniture) preferred... Working knowledge of cucumber. Experience of selenium... Web development, web application or web testing skills.....
Accenture
Salary: Up to £49,000 per annum Up to £49,000 depending on level plus excellen
Posted: 7 May 2013
London
Web development, web application or web testing skills... mobile, tablet) Qualifications This role is to work within our client offices at a major broadcasting organisation Join an energetic...
Accenture
Salary: Salary up to £42,474 depending on level plus excellent benefits package
Posted: 23 May 2013
West London
Web Quality Assurance Specialist... Leading a team of test and QA resources across scrum development cells producing web and mobile applications... Introducing automated testing to provide quick wins...
Accenture
Salary: Up to £42,474 per annum Up to £42,474 depending on level plus excellen
Posted: 7 May 2013
London
Tableau).* Proficiency in Excel data analysis features such as pivot tables, power pivot, lookups, and analytical and presentation features).* Strong understanding of database and data warehouse principles and...
Claremont Consulting
Salary: £40000 - £45000 per annum + Negotiable
Posted: 17 May 2013
London
Software Development: PHP, Java / J2EE, JavaScript / HTML 5 / CSS, JQuery, Flex, XML / XSLT - Content Management: Adobe CQ, WordPress, Drupal, Joomla, Oracle UCM, Microsoft Office Sharepoint Server, OpenText WCM,...
ANSON MCCADE
Salary: From £45,000 to £80,000 per annum plus pension, dental, healthcare, pe
Posted: 21 May 2013