The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 21 April 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
21 Apr 2015
Same period 2014 Same period 2013
Google Analytics
Rank 339 351 333
Rank change year-on-year
+12 -18
Contract jobs citing Google Analytics 64 55 57
As % of all contract IT jobs located in London 0.29% 0.23% 0.26%
As % of the Business Applications category 3.44% 2.53% 2.91%
Number of daily rates quoted 30 47 36
Average daily rate
Keep up to 90%
of your Daily Rate
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£350 £300 £283
Average daily rate % change year-on-year
+16.66% +6.19%
90% offered a daily rate of more than £249 £215 £100
10% offered a daily rate of more than £530 £450 £350
UK excluding London average daily rate £300 £300 £230
% change year-on-year
- +30.43%
Number of hourly rates quoted 3 0 1
Average hourly rate £16.43 - £90.00
UK excluding London average hourly rate - £16.50 £13.50
% change year-on-year
- +22.22%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Business Applications category in contract jobs advertised in the London region.

Business Applications Category
London
Contract IT job ads with a match in the
Business Applications category
1861 2174 1962
As % of all contract IT jobs located in London 8.32% 9.01% 9.08%
Number of daily rates quoted 1194 1424 1178
Average daily rate £475 £450 £459
Average daily rate % change year-on-year
+5.55% -1.88%
90% offered a daily rate of more than £313 £325 £300
10% offered a daily rate of more than £650 £625 £600
UK excluding London average daily rate £415 £400 £425
% change year-on-year
+3.75% -5.88%
Number of hourly rates quoted 10 9 15
Average hourly rate £30.00 £17.50 £23.39
Average hourly rate % change year-on-year
+71.42% -25.18%
90% offered a hourly rate of more than £16.22 £14.36 £16.00
10% offered a hourly rate of more than £62.50 £57.50 £90.00
UK excluding London average hourly rate £32.00 £33.00 £37.80
% change year-on-year
-3.03% -12.69%

Google Analytics
Jobs Demand Trend in London

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the London region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in London

Google Analytics
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the London region.

Google Analytics Daily Rate Trend in London

Google Analytics
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the London region over the 3 months to 21 April 2015.

Google Analytics Daily Rate Histogram in London

Google Analytics
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the London region.

Google Analytics Hourly Rate Trend in London

Google Analytics
Contract Job Locations in London

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the London region over the 3 months to 21 April 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +26 14 £300 +20.00% 11
Uxbridge - 1 - -
Westminster - - - -
Paddington - - - -
Beckenham - - - -
Enfield - - - -
Kingston Upon Thames - - - -
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in London

For the 6 months to 21 April 2015, IT contractor jobs across the London region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 146 (100.00%) Google
1 146 (100.00%) Analytics
2 45 (30.82%) Marketing
3 43 (29.45%) Web Analytics
3 43 (29.45%) Agile Software Development
4 42 (28.77%) HTML
5 36 (24.66%) Adobe
6 33 (22.60%) SiteCatalyst
6 33 (22.60%) Analytical Skills
7 31 (21.23%) SQL
7 31 (21.23%) JavaScript
8 29 (19.86%) Degree
9 23 (15.75%) Tableau
10 22 (15.07%) User Experience
10 22 (15.07%) E-Commerce
11 21 (14.38%) SEO
11 21 (14.38%) CMS
12 20 (13.70%) Publishing
12 20 (13.70%) WebTrends
13 19 (13.01%) Omniture
14 18 (12.33%) CSS
15 16 (10.96%) Statistics
16 15 (10.27%) Visualisation
16 15 (10.27%) Content Management
17 14 (9.59%) Retail
17 14 (9.59%) Data Analysis
17 14 (9.59%) Finance
17 14 (9.59%) Python
18 13 (8.90%) Web Services
18 13 (8.90%) Spreadsheet

Google Analytics
Top Related IT Skills in London by Category

For the 6 months to 21 April 2015, IT contractor jobs across the London region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 21 (14.38%) CMS
2 9 (6.16%) Drupal
3 7 (4.79%) Adobe CQ
3 7 (4.79%) Oracle Workflow
4 6 (4.11%) WordPress
5 4 (2.74%) Node.js
6 3 (2.05%) SAS
7 2 (1.37%) TeamSite
7 2 (1.37%) IIS
7 2 (1.37%) Confluence
8 1 (0.68%) Sitecore CMS
8 1 (0.68%) Umbraco
8 1 (0.68%) Tomcat
8 1 (0.68%) TYPO3
8 1 (0.68%) Joomla!
Applications
1 13 (8.90%) Spreadsheet
2 11 (7.53%) MS Excel
3 7 (4.79%) MS PowerPoint
4 6 (4.11%) SPSS
4 6 (4.11%) MS Office
5 5 (3.42%) Photoshop
6 1 (0.68%) PowerPivot
Business Applications
1 33 (22.60%) SiteCatalyst
2 20 (13.70%) WebTrends
3 7 (4.79%) Adobe Campaign
4 1 (0.68%) Unica
Cloud Services
1 4 (2.74%) Amazon AWS
2 3 (2.05%) Microsoft Azure
2 3 (2.05%) Google Cloud Platform
2 3 (2.05%) Amazon CloudWatch
3 1 (0.68%) Yammer
3 1 (0.68%) Google App Engine
3 1 (0.68%) PaaS
3 1 (0.68%) Heroku
3 1 (0.68%) GitHub
Communications & Networking
1 3 (2.05%) HTTP
2 2 (1.37%) Internet
3 1 (0.68%) Intranet
Database & Business Intelligence
1 12 (8.22%) Data Mining
2 11 (7.53%) Data Warehouse
3 8 (5.48%) Oracle Database 11g
3 8 (5.48%) Oracle Database
4 7 (4.79%) Oracle BI EE
4 7 (4.79%) Oracle Database 10g
5 5 (3.42%) Big Data
6 4 (2.74%) SQL Server
7 3 (2.05%) MySQL
8 2 (1.37%) PostgreSQL
8 2 (1.37%) SQL Server Integration Services
8 2 (1.37%) NoSQL
8 2 (1.37%) BigQuery
9 1 (0.68%) Relational Database
9 1 (0.68%) Amazon Redshift
9 1 (0.68%) QlikView
9 1 (0.68%) Hadoop
9 1 (0.68%) Apache Hive
9 1 (0.68%) BusinessObjects Web Intelligence
9 1 (0.68%) Base SAS
Development Applications
1 7 (4.79%) Firebug
1 7 (4.79%) Fiddler
2 4 (2.74%) Grunt
2 4 (2.74%) Subversion
2 4 (2.74%) Git (software)
3 3 (2.05%) JIRA
3 3 (2.05%) TeamCity
3 3 (2.05%) Psake
4 2 (1.37%) VSS/SourceSafe
5 1 (0.68%) Dreamweaver
5 1 (0.68%) Team Foundation Server
5 1 (0.68%) Mercurial
5 1 (0.68%) Jasmine
5 1 (0.68%) Bitbucket
5 1 (0.68%) Bower
General
1 45 (30.82%) Marketing
2 20 (13.70%) Publishing
3 14 (9.59%) Finance
3 14 (9.59%) Retail
4 3 (2.05%) Banking
4 3 (2.05%) Legal
5 1 (0.68%) Advertising
5 1 (0.68%) Games
5 1 (0.68%) Financial Institution
5 1 (0.68%) Billing
5 1 (0.68%) Retail Banking
Job Titles
1 41 (28.08%) Analyst
2 23 (15.75%) Developer
2 23 (15.75%) Product Manager
3 15 (10.27%) Senior Manager
3 15 (10.27%) Senior Product Manager
4 11 (7.53%) Performance Analyst
5 10 (6.85%) Web Analyst
6 8 (5.48%) Consultant
7 7 (4.79%) Web Developer
7 7 (4.79%) Data Analyst
7 7 (4.79%) Oracle Developer
8 5 (3.42%) E-Commerce Manager
9 4 (2.74%) Database Developer
9 4 (2.74%) Business Analyst
9 4 (2.74%) Web Manager
9 4 (2.74%) Implementation Specialist
9 4 (2.74%) Oracle Database Developer
9 4 (2.74%) Web Analytics Consultant
10 3 (2.05%) Web Analytics Manager
10 3 (2.05%) Designer
Libraries, Frameworks & Software Standards
1 42 (28.77%) HTML
2 18 (12.33%) CSS
3 13 (8.90%) Web Services
4 9 (6.16%) .NET
5 8 (5.48%) XML
5 8 (5.48%) RESTful
6 7 (4.79%) ASP.NET
7 6 (4.11%) .NET Framework
7 6 (4.11%) jQuery
8 5 (3.42%) HTML5
8 5 (3.42%) CSS3
9 4 (2.74%) Ajax
9 4 (2.74%) Django
10 3 (2.05%) Flash
10 3 (2.05%) Sass
11 2 (1.37%) AngularJS
11 2 (1.37%) Twitter Bootstrap
11 2 (1.37%) Regular Expression
11 2 (1.37%) XHTML
12 1 (0.68%) Spring
Miscellaneous
1 33 (22.60%) Analytical Skills
2 22 (15.07%) User Experience
3 16 (10.96%) Statistics
4 15 (10.27%) Visualisation
5 11 (7.53%) Social Media
5 11 (7.53%) Mobile App
6 10 (6.85%) Open Source
7 8 (5.48%) Computer Science
8 7 (4.79%) Digital Media
9 5 (3.42%) Psychology
9 5 (3.42%) Human Factors
10 3 (2.05%) Management Information System
10 3 (2.05%) Mathematics
11 2 (1.37%) Learning Management System
11 2 (1.37%) Data Structures
11 2 (1.37%) Algorithms
11 2 (1.37%) W3C
11 2 (1.37%) Streaming Music
11 2 (1.37%) Taxonomies
11 2 (1.37%) Ontologies
Operating Systems
1 7 (4.79%) Android
1 7 (4.79%) Apple iOS
2 3 (2.05%) Linux
3 1 (0.68%) Windows
Processes & Methodologies
1 146 (100.00%) Analytics
2 43 (29.45%) Agile Software Development
2 43 (29.45%) Web Analytics
3 22 (15.07%) E-Commerce
4 21 (14.38%) SEO
5 15 (10.27%) Content Management
6 14 (9.59%) Data Analysis
7 12 (8.22%) ETL
7 12 (8.22%) Multivariate Testing
7 12 (8.22%) Information Architecture
8 11 (7.53%) Product Management
8 11 (7.53%) Workflow
9 10 (6.85%) Campaign Management
10 9 (6.16%) Scrum
10 9 (6.16%) CRM
10 9 (6.16%) Market Research
10 9 (6.16%) Cluster Analysis
10 9 (6.16%) Usability Testing
11 8 (5.48%) Web Development
11 8 (5.48%) Project Management
Programming Languages
1 31 (21.23%) JavaScript
1 31 (21.23%) SQL
2 14 (9.59%) Python
3 11 (7.53%) Ruby
4 9 (6.16%) Java
5 8 (5.48%) R
6 7 (4.79%) PL/SQL
6 7 (4.79%) VBScript
6 7 (4.79%) VB.NET
7 6 (4.11%) PHP
8 5 (3.42%) C
9 4 (2.74%) VBA
10 3 (2.05%) PowerShell
11 2 (1.37%) Objective-C
12 1 (0.68%) Scala
12 1 (0.68%) C#
Qualifications
1 29 (19.86%) Degree
2 11 (7.53%) Security Cleared
3 5 (3.42%) SC Cleared
4 1 (0.68%) DV Cleared
Quality Assurance & Compliance
1 5 (3.42%) QA
2 1 (0.68%) Data Quality
System Software
1 1 (0.68%) Docker
Vendors
1 146 (100.00%) Google
2 36 (24.66%) Adobe
3 23 (15.75%) Tableau
4 19 (13.01%) Omniture
5 11 (7.53%) Oracle
6 10 (6.85%) Business Objects
7 8 (5.48%) DoubleClick
8 7 (4.79%) Eloqua
8 7 (4.79%) Aprimo
9 6 (4.11%) Microsoft
10 5 (3.42%) hybris
11 4 (2.74%) Salesforce.com
12 3 (2.05%) Twitter
12 3 (2.05%) New Relic
13 2 (1.37%) Sysomos
13 2 (1.37%) Sitecore
13 2 (1.37%) Facebook
13 2 (1.37%) Coremetrics
14 1 (0.68%) Zend
14 1 (0.68%) ATG
London
Initi8 Recruitment
Posted: 4 days ago
London
Interquest - ITQ Financial - Tunbridge Wells
Rate: £300 - £350 per day
Posted: 11 days ago
City of London
Hays IT - Uk Posting account
Rate: £14.84 - £16.43 per hour
Posted: 25 days ago