The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 27 May 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
27 May 2015
Same period 2014 Same period 2013
Google Analytics
Rank 320 359 325
Rank change year-on-year
+39 -34
Contract jobs citing Google Analytics 70 44 63
As % of all contract IT jobs located in London 0.31% 0.19% 0.29%
As % of the Cloud Services category 4.74% 4.22% 11.54%
Number of daily rates quoted 41 31 40
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£363 £305 £295
Average daily rate % change year-on-year
+18.85% +3.38%
90% offered a daily rate of more than £160 £116 £100
10% offered a daily rate of more than £530 £480 £438
UK excluding London average daily rate £300 £300 £231
% change year-on-year
- +29.72%
Number of hourly rates quoted 3 1 5
Average hourly rate £16.43 £32.00 £12.50
Average hourly rate % change year-on-year
-48.65% +156.00%
UK excluding London average hourly rate - - £13.50
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the London region.

Cloud Services Category
London
Contract IT job ads with a match in the
Cloud Services category
1478 1042 546
As % of all contract IT jobs located in London 6.54% 4.59% 2.52%
Number of daily rates quoted 1000 727 408
Average daily rate £425 £425 £390
Average daily rate % change year-on-year
- +8.97%
90% offered a daily rate of more than £275 £310 £238
10% offered a daily rate of more than £600 £550 £550
UK excluding London average daily rate £400 £400 £313
% change year-on-year
- +28.00%
Number of hourly rates quoted 27 12 13
Average hourly rate £35.00 £17.38 £20.00
Average hourly rate % change year-on-year
+101.43% -13.12%
90% offered a hourly rate of more than £17.50 £16.25 £12.50
10% offered a hourly rate of more than £40.00 £19.00 £76.00
UK excluding London average hourly rate £25.00 £12.75 £27.25
% change year-on-year
+96.07% -53.21%

Google Analytics
Jobs Demand Trend in London

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the London region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in London

Google Analytics
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the London region.

Google Analytics Daily Rate Trend in London

Google Analytics
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the London region over the 3 months to 27 May 2015.

Google Analytics Daily Rate Histogram in London

Google Analytics
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the London region.

Google Analytics Hourly Rate Trend in London

Google Analytics
Contract Job Locations in London

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the London region over the 3 months to 27 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +3 12 £330 +14.78% 11
Hammersmith - 2 - -
Docklands, London - 1 - -
Uxbridge - 1 - - 1
West Drayton - 1 £563 -
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in London

For the 6 months to 27 May 2015, IT contractor jobs across the London region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 135 (100.00%) Analytics
2 134 (99.26%) Google
3 39 (28.89%) HTML
4 35 (25.93%) Web Analytics
5 34 (25.19%) Marketing
6 33 (24.44%) Agile Software Development
7 32 (23.70%) Analytical Skills
8 29 (21.48%) Adobe Analytics
8 29 (21.48%) Adobe
9 28 (20.74%) JavaScript
10 26 (19.26%) WebTrends
11 25 (18.52%) SEO
11 25 (18.52%) CMS
12 24 (17.78%) SQL
12 24 (17.78%) Degree
13 23 (17.04%) Tableau
13 23 (17.04%) User Experience
14 22 (16.30%) Data Analysis
14 22 (16.30%) E-Commerce
14 22 (16.30%) Content Management
15 19 (14.07%) Omniture
16 18 (13.33%) Publishing
17 17 (12.59%) CSS
18 15 (11.11%) Workflow
18 15 (11.11%) Retail
18 15 (11.11%) Social Media
19 14 (10.37%) Python
20 13 (9.63%) Finance
20 13 (9.63%) Visualisation
20 13 (9.63%) Multivariate Testing

Google Analytics
Top Related IT Skills in London by Category

For the 6 months to 27 May 2015, IT contractor jobs across the London region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 25 (18.52%) CMS
2 9 (6.67%) Drupal
3 7 (5.19%) Oracle Workflow
4 6 (4.44%) WordPress
5 5 (3.70%) Sitecore CMS
6 4 (2.96%) SharePoint
7 3 (2.22%) Adobe Experience Manager
8 2 (1.48%) Confluence
8 2 (1.48%) Node.js
9 1 (0.74%) Umbraco
9 1 (0.74%) NetWeaver
9 1 (0.74%) BizTalk Server
9 1 (0.74%) IIS
9 1 (0.74%) Apache
9 1 (0.74%) TYPO3
9 1 (0.74%) Joomla!
Applications
1 12 (8.89%) Spreadsheet
2 11 (8.15%) MS Excel
3 7 (5.19%) Photoshop
3 7 (5.19%) MS Office
4 5 (3.70%) MS PowerPoint
5 3 (2.22%) SPSS
6 1 (0.74%) PowerPivot
Business Applications
1 26 (19.26%) WebTrends
2 7 (5.19%) Adobe Campaign
3 1 (0.74%) Radian6
Cloud Services
1 29 (21.48%) Adobe Analytics
2 5 (3.70%) Amazon AWS
3 4 (2.96%) Microsoft Azure
3 4 (2.96%) Google Cloud Platform
4 3 (2.22%) Amazon CloudWatch
5 2 (1.48%) PaaS
6 1 (0.74%) Heroku
6 1 (0.74%) GitHub
6 1 (0.74%) Google App Engine
6 1 (0.74%) SaaS
6 1 (0.74%) Yammer
Communications & Networking
1 7 (5.19%) Intranet
2 1 (0.74%) HTTP
2 1 (0.74%) DNS
2 1 (0.74%) SSL
Database & Business Intelligence
1 11 (8.15%) Data Mining
2 10 (7.41%) Data Warehouse
3 9 (6.67%) Oracle Database
4 8 (5.93%) Oracle Database 11g
5 7 (5.19%) Oracle BI EE
5 7 (5.19%) Oracle Database 10g
6 3 (2.22%) MySQL
6 3 (2.22%) SQL Server
6 3 (2.22%) PostgreSQL
6 3 (2.22%) QlikView
6 3 (2.22%) BigQuery
7 2 (1.48%) SQL Server Integration Services
7 2 (1.48%) Hadoop
7 2 (1.48%) NoSQL
7 2 (1.48%) Redis
7 2 (1.48%) Neo4j
7 2 (1.48%) Big Data
8 1 (0.74%) BusinessObjects Web Intelligence
8 1 (0.74%) Relational Database
8 1 (0.74%) Amazon Redshift
Development Applications
1 7 (5.19%) Firebug
1 7 (5.19%) Fiddler
2 3 (2.22%) TeamCity
2 3 (2.22%) Git (software)
2 3 (2.22%) JIRA
2 3 (2.22%) Psake
3 2 (1.48%) Subversion
3 2 (1.48%) Jasmine
4 1 (0.74%) Bitbucket
4 1 (0.74%) Grunt
4 1 (0.74%) Bower
4 1 (0.74%) Mercurial
4 1 (0.74%) Mocha
4 1 (0.74%) Redmine
4 1 (0.74%) Dreamweaver
General
1 34 (25.19%) Marketing
2 18 (13.33%) Publishing
3 15 (11.11%) Retail
4 13 (9.63%) Finance
5 3 (2.22%) Multimedia
6 2 (1.48%) Legal
6 2 (1.48%) Games
6 2 (1.48%) Banking
7 1 (0.74%) Advertising
7 1 (0.74%) Billing
7 1 (0.74%) Retail Banking
7 1 (0.74%) Financial Institution
Job Titles
1 34 (25.19%) Analyst
2 17 (12.59%) Developer
3 13 (9.63%) Product Manager
3 13 (9.63%) Web Analyst
4 10 (7.41%) Performance Analyst
5 9 (6.67%) Consultant
6 8 (5.93%) Senior Manager
6 8 (5.93%) Senior Product Manager
7 7 (5.19%) Oracle Developer
8 5 (3.70%) Website Manager
8 5 (3.70%) E-Commerce Manager
8 5 (3.70%) Web Analytics Consultant
9 4 (2.96%) Implementation Specialist
9 4 (2.96%) Web Editor
9 4 (2.96%) Oracle Database Developer
9 4 (2.96%) Database Developer
10 3 (2.22%) Data Manager
10 3 (2.22%) Data Analyst
10 3 (2.22%) Web Developer
10 3 (2.22%) Web Manager
Libraries, Frameworks & Software Standards
1 39 (28.89%) HTML
2 17 (12.59%) CSS
3 12 (8.89%) Web Services
4 8 (5.93%) XML
4 8 (5.93%) RESTful
5 7 (5.19%) ASP.NET
5 7 (5.19%) .NET
6 6 (4.44%) .NET Framework
7 4 (2.96%) HTML5
7 4 (2.96%) CSS3
7 4 (2.96%) jQuery
8 3 (2.22%) AngularJS
8 3 (2.22%) Sass
8 3 (2.22%) Flash
9 2 (1.48%) Apache Flex
9 2 (1.48%) DOM
9 2 (1.48%) Django
9 2 (1.48%) Twitter Bootstrap
10 1 (0.74%) Apache Cordova
10 1 (0.74%) REST
Miscellaneous
1 32 (23.70%) Analytical Skills
2 23 (17.04%) User Experience
3 15 (11.11%) Social Media
4 13 (9.63%) Visualisation
4 13 (9.63%) Statistics
5 10 (7.41%) Mobile App
6 7 (5.19%) Computer Science
7 6 (4.44%) Digital Media
8 5 (3.70%) Psychology
8 5 (3.70%) Human Factors
9 2 (1.48%) Mathematics
9 2 (1.48%) Online Games
9 2 (1.48%) Algorithms
10 1 (0.74%) Data Centre
10 1 (0.74%) Data Extraction
10 1 (0.74%) Mobile Banking
10 1 (0.74%) Graphic Design
10 1 (0.74%) Photography
10 1 (0.74%) Copywriting
10 1 (0.74%) Blog
Operating Systems
1 8 (5.93%) Android
1 8 (5.93%) Apple iOS
2 3 (2.22%) Windows
3 2 (1.48%) Linux
4 1 (0.74%) Windows Phone
4 1 (0.74%) UNIX
Processes & Methodologies
1 135 (100.00%) Analytics
2 35 (25.93%) Web Analytics
3 33 (24.44%) Agile Software Development
4 25 (18.52%) SEO
5 22 (16.30%) E-Commerce
5 22 (16.30%) Content Management
5 22 (16.30%) Data Analysis
6 15 (11.11%) Workflow
7 13 (9.63%) Multivariate Testing
8 12 (8.89%) ETL
9 11 (8.15%) Campaign Management
10 10 (7.41%) CRM
10 10 (7.41%) Product Management
11 9 (6.67%) Open Source
11 9 (6.67%) Market Research
11 9 (6.67%) Cluster Analysis
11 9 (6.67%) Usability Testing
12 8 (5.93%) Web Development
13 7 (5.19%) System Testing
13 7 (5.19%) Data Modelling
Programming Languages
1 28 (20.74%) JavaScript
2 24 (17.78%) SQL
3 14 (10.37%) Python
4 10 (7.41%) Ruby
4 10 (7.41%) R
5 8 (5.93%) PL/SQL
6 7 (5.19%) Java
6 7 (5.19%) VBScript
6 7 (5.19%) VB.NET
7 4 (2.96%) PHP
7 4 (2.96%) C
8 3 (2.22%) VBA
8 3 (2.22%) PowerShell
8 3 (2.22%) Scala
9 2 (1.48%) Objective-C
10 1 (0.74%) C#
Qualifications
1 24 (17.78%) Degree
2 6 (4.44%) Security Cleared
3 1 (0.74%) SC Cleared
Quality Assurance & Compliance
1 5 (3.70%) QA
System Software
1 1 (0.74%) Docker
Systems Management
1 1 (0.74%) TeamSite
Vendors
1 134 (99.26%) Google
2 29 (21.48%) Adobe
3 23 (17.04%) Tableau
4 19 (14.07%) Omniture
5 12 (8.89%) Oracle
6 10 (7.41%) Business Objects
7 8 (5.93%) Microsoft
8 7 (5.19%) Eloqua
8 7 (5.19%) Aprimo
9 6 (4.44%) DoubleClick
10 5 (3.70%) Sitecore
10 5 (3.70%) hybris
11 4 (2.96%) Twitter
12 3 (2.22%) New Relic
12 3 (2.22%) Facebook
12 3 (2.22%) Coremetrics
13 2 (1.48%) Splunk
14 1 (0.74%) Zend
14 1 (0.74%) SAP
14 1 (0.74%) Interwoven
London
Lorien Resourcing
Posted: Yesterday
London
Progressive Recruitment
Rate: £200 - £250 per day
Posted: 9 days ago
London
Churchill Frank
Rate: £300 - £350 per day
Posted: 12 days ago
London
Energize Recruitment Solutions Ltd
Rate: £400 - £600 per day
Posted: 12 days ago
City of London
Energize Recruitment Solutions Ltd
Rate: £300 - £450 per day
Posted: 12 days ago
City of London
Energize Recruitment Solutions Ltd
Rate: £300 - £450 per day
Posted: 12 days ago