The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 16 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
16 Sep 2014
Same period 2013 Same period 2012
Google Analytics
Rank 352 385 380
Rank change year-on-year
+33 -5
Contract jobs citing Google Analytics 63 47 44
As % of all contract IT jobs located in London 0.26% 0.19% 0.17%
As % of the Business Applications category 2.75% 2.15% 1.69%
Number of daily rates quoted 47 33 28
Average daily rate
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of your Daily Rate
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£400 £300 £275
Average daily rate % change year-on-year
+33.33% +9.09%
90% offered a daily rate of more than £220 £225 £146
10% offered a daily rate of more than £580 £420 £328
UK excluding London average daily rate £275 £288 £238
% change year-on-year
-4.34% +21.05%
Number of hourly rates quoted 3 0 0
Average hourly rate £137.50 - -
UK excluding London average hourly rate £24.25 £17.69 £18.00
% change year-on-year
+37.08% -1.72%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Business Applications category in contract jobs advertised in the London region.

Business Applications Category
London
Contract IT job ads with a match in the
Business Applications category
2287 2187 2604
As % of all contract IT jobs located in London 9.36% 8.72% 9.84%
Number of daily rates quoted 1401 1360 1528
Average daily rate £453 £450 £475
Average daily rate % change year-on-year
+0.55% -5.26%
90% offered a daily rate of more than £325 £300 £314
10% offered a daily rate of more than £600 £600 £600
UK excluding London average daily rate £425 £400 £435
% change year-on-year
+6.25% -8.04%
Number of hourly rates quoted 15 14 13
Average hourly rate £30.82 £16.63 £25.00
Average hourly rate % change year-on-year
+85.38% -33.50%
90% offered a hourly rate of more than £13.00 £14.50 £21.39
10% offered a hourly rate of more than £115.50 £27.75 £48.50
UK excluding London average hourly rate £31.50 £17.60 £32.50
% change year-on-year
+79.02% -45.86%

Google Analytics
Jobs Demand Trend in London

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the London region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in London

Google Analytics
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the London region.

Google Analytics Daily Rate Trend in London

Google Analytics
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the London region over the 3 months to 16 September 2014.

Google Analytics Daily Rate Histogram in London

Google Analytics
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the London region.

Google Analytics Hourly Rate Trend in London

Google Analytics
Hourly Rate Histogram in London

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Google Analytics across the London region over the 3 months to 16 September 2014.

Google Analytics Hourly Rate Histogram in London

Google Analytics
Contract Job Locations in London

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the London region over the 3 months to 16 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +27 14 £363 +20.83% 5
Westminster - - - -
Southwark - - - - 2
Wimbledon - - - -
Enfield - - - -
Harrow - - - -
Ruislip - - - -
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in London

For the 6 months to 16 September 2014, IT contractor jobs across the London region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 120 (100.00%) Google
1 120 (100.00%) Analytics
2 44 (36.67%) Marketing
2 44 (36.67%) HTML
3 36 (30.00%) SQL
4 32 (26.67%) CSS
5 30 (25.00%) Analytical Skills
6 29 (24.17%) Omniture
7 26 (21.67%) SEO
8 25 (20.83%) Content Management
9 24 (20.00%) JavaScript
9 24 (20.00%) SQL Server
9 24 (20.00%) E-Commerce
10 23 (19.17%) Agile Software Development
11 21 (17.50%) Web Analytics
12 18 (15.00%) jQuery
12 18 (15.00%) CMS
12 18 (15.00%) User Experience
13 17 (14.17%) SAS
14 16 (13.33%) Oracle
14 16 (13.33%) Hadoop
14 16 (13.33%) Tableau
14 16 (13.33%) Relational Database
15 15 (12.50%) SiteCatalyst
15 15 (12.50%) Social Media
15 15 (12.50%) Digital Marketing
15 15 (12.50%) Project Management
15 15 (12.50%) Publishing
16 14 (11.67%) Finance
16 14 (11.67%) MS Excel

Google Analytics
Top Related IT Skills in London by Category

For the 6 months to 16 September 2014, IT contractor jobs across the London region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 18 (15.00%) CMS
2 17 (14.17%) SAS
3 8 (6.67%) IIS
4 4 (3.33%) SharePoint
4 4 (3.33%) Umbraco
5 3 (2.50%) SharePoint 2013
5 3 (2.50%) MQSeries
6 2 (1.67%) WordPress
6 2 (1.67%) Sitecore CMS
7 1 (0.83%) ExpressionEngine
7 1 (0.83%) concrete5
7 1 (0.83%) TYPO3
7 1 (0.83%) Drupal
7 1 (0.83%) Documentum
7 1 (0.83%) Apache
7 1 (0.83%) Tomcat
Applications
1 14 (11.67%) MS Excel
1 14 (11.67%) Photoshop
2 8 (6.67%) MS PowerPoint
3 4 (3.33%) SPSS
3 4 (3.33%) Fireworks
4 3 (2.50%) Spreadsheet
5 1 (0.83%) MS Project
5 1 (0.83%) InDesign
Business Applications
1 15 (12.50%) SiteCatalyst
2 10 (8.33%) WebTrends
3 1 (0.83%) Dynamics CRM
Cloud Services
1 2 (1.67%) Amazon AWS
1 2 (1.67%) Basecamp
2 1 (0.83%) SaaS
2 1 (0.83%) GitHub
Communications & Networking
1 4 (3.33%) HTTP
1 4 (3.33%) Internet
2 3 (2.50%) Intranet
3 2 (1.67%) FTP
Database & Business Intelligence
1 24 (20.00%) SQL Server
2 16 (13.33%) Hadoop
2 16 (13.33%) Relational Database
3 12 (10.00%) DB2
3 12 (10.00%) Data Mining
4 11 (9.17%) Big Data
5 5 (4.17%) SQL Server Integration Services
5 5 (4.17%) Data Warehouse
6 3 (2.50%) PowerCenter
6 3 (2.50%) PostgreSQL
6 3 (2.50%) MongoDB
6 3 (2.50%) NoSQL
6 3 (2.50%) Redis
6 3 (2.50%) MySQL
7 1 (0.83%) MariaDB
7 1 (0.83%) Oracle Database
Development Applications
1 12 (10.00%) JIRA
2 10 (8.33%) Bitbucket
3 7 (5.83%) Subversion
4 4 (3.33%) Dreamweaver
5 2 (1.67%) Git (software)
5 2 (1.67%) Trac
6 1 (0.83%) Mercurial
General
1 44 (36.67%) Marketing
2 15 (12.50%) Publishing
3 14 (11.67%) Finance
4 13 (10.83%) Retail
5 12 (10.00%) Advertising
6 5 (4.17%) German Language
7 4 (3.33%) Financial Institution
7 4 (3.33%) Games
8 3 (2.50%) Banking
8 3 (2.50%) Pharmaceutical
9 2 (1.67%) French Language
10 1 (0.83%) Multimedia
10 1 (0.83%) Billing
10 1 (0.83%) Front Office
Job Titles
1 42 (35.00%) Analyst
2 29 (24.17%) Developer
3 13 (10.83%) Web Analyst
4 12 (10.00%) Data Analyst
5 9 (7.50%) Android Developer
6 6 (5.00%) Marketing Executive
6 6 (5.00%) Digital Marketing Executive
6 6 (5.00%) Web Developer
6 6 (5.00%) Consultant
6 6 (5.00%) Architect
6 6 (5.00%) Project Manager
6 6 (5.00%) Senior Developer
7 5 (4.17%) Lead Developer
7 5 (4.17%) Webmaster
7 5 (4.17%) Content Editor
8 4 (3.33%) Web Editor
8 4 (3.33%) Digital Project Manager
8 4 (3.33%) Front-End Developer
9 3 (2.50%) Data Warehouse Architect
9 3 (2.50%) Web Manager
Libraries, Frameworks & Software Standards
1 44 (36.67%) HTML
2 32 (26.67%) CSS
3 18 (15.00%) jQuery
4 14 (11.67%) XML
4 14 (11.67%) JSON
5 13 (10.83%) HTML5
6 10 (8.33%) RESTful
7 8 (6.67%) CSS3
8 7 (5.83%) Ajax
8 7 (5.83%) .NET
9 5 (4.17%) ASP.NET
10 3 (2.50%) SOAP
10 3 (2.50%) Flash
10 3 (2.50%) XHTML
10 3 (2.50%) REST
10 3 (2.50%) Backbone.js
10 3 (2.50%) LESS
11 2 (1.67%) AngularJS
11 2 (1.67%) CodeIgniter
11 2 (1.67%) WebSockets
Miscellaneous
1 30 (25.00%) Analytical Skills
2 18 (15.00%) User Experience
3 15 (12.50%) Social Media
4 10 (8.33%) Statistics
5 7 (5.83%) Copywriting
6 6 (5.00%) Visualisation
7 5 (4.17%) Data Integration
8 4 (3.33%) Computer Science
9 3 (2.50%) iPad
9 3 (2.50%) Mobile App
9 3 (2.50%) W3C
9 3 (2.50%) Management Information System
9 3 (2.50%) BBC
10 2 (1.67%) Mathematics
10 2 (1.67%) Clustering
10 2 (1.67%) Digital Media
10 2 (1.67%) Mobile Banking
11 1 (0.83%) Enterprise Software
11 1 (0.83%) Equities
11 1 (0.83%) Fixed Income
Operating Systems
1 12 (10.00%) Android
2 5 (4.17%) Linux
3 4 (3.33%) Apple iOS
4 1 (0.83%) UNIX
4 1 (0.83%) Solaris
Processes & Methodologies
1 120 (100.00%) Analytics
2 26 (21.67%) SEO
3 25 (20.83%) Content Management
4 24 (20.00%) E-Commerce
5 23 (19.17%) Agile Software Development
6 21 (17.50%) Web Analytics
7 15 (12.50%) Project Management
7 15 (12.50%) Digital Marketing
8 13 (10.83%) Business Intelligence
9 11 (9.17%) TDD
10 10 (8.33%) Continuous Integration
11 9 (7.50%) Android Development
11 9 (7.50%) Web Development
12 8 (6.67%) Data Analysis
12 8 (6.67%) Data Modelling
12 8 (6.67%) ETL
13 7 (5.83%) Email Marketing
13 7 (5.83%) Multivariate Testing
14 6 (5.00%) Data Analytics
14 6 (5.00%) Social Media Marketing
Programming Languages
1 36 (30.00%) SQL
2 24 (20.00%) JavaScript
3 13 (10.83%) Java
4 7 (5.83%) R
5 6 (5.00%) C#
6 3 (2.50%) PHP
6 3 (2.50%) Python
7 1 (0.83%) Objective-C
7 1 (0.83%) C++
Qualifications
1 13 (10.83%) Degree
2 4 (3.33%) Security Cleared
3 3 (2.50%) BC Cleared
Quality Assurance & Compliance
1 5 (4.17%) Data Quality
System Software
1 3 (2.50%) Active Directory
Systems Management
1 1 (0.83%) Hyperic
Vendors
1 120 (100.00%) Google
2 29 (24.17%) Omniture
3 16 (13.33%) Tableau
3 16 (13.33%) Oracle
4 11 (9.17%) Facebook
4 11 (9.17%) Twitter
5 10 (8.33%) Business Objects
6 9 (7.50%) Microsoft
7 6 (5.00%) Salesforce.com
7 6 (5.00%) Eloqua
7 6 (5.00%) Pardot
7 6 (5.00%) Marketo
8 5 (4.17%) Ab Initio
8 5 (4.17%) Adobe
9 4 (3.33%) Sitecore
10 3 (2.50%) Informatica
10 3 (2.50%) Vertica
11 2 (1.67%) MicroStrategy
11 2 (1.67%) Splunk
12 1 (0.83%) Coremetrics
London
Interquest - Sand Resources
Rate: £300.00 - £400.00 per day
Posted: 22 hours ago
London
Computer Futures
Rate: Negotiable
Posted: 3 days ago
South West London
Nationwide People Ltd
Rate: £350 - £400 Per Day
Posted: 3 days ago
London
SmartSourcing plc
Posted: 4 days ago
London
Interquest - ITQ Financial - Tunbridge Wells
Rate: £250 - £300 per day
Posted: 13 days ago
London
OHO Group
Rate: £125 - £225 per day
Posted: 14 days ago
City of London
I4 Recruitment
Rate: £400 - 1,000 per day + Negotiable
Posted: 19 days ago
London
Computer Futures
Rate: competitive
Posted: 24 days ago