The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the London region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 4 December 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
4 Dec 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 332 337 353
Rank change year-on-year
+5 +16
Contract jobs citing Google Analytics 94 89 72
As % of all contract IT jobs located in London 0.44% 0.39% 0.30%
As % of the Cloud Services category 3.10% 4.48% 5.10%
Number of daily rates quoted 69 70 56
Median daily rate £325 £335 £350
Median daily rate % change year-on-year
-2.98% -4.28%
90% offered a daily rate of more than £250 £170 £231
10% offered a daily rate of more than £450 £428 £550
UK excluding London median daily rate £385 £250 £300
% change year-on-year
+54.00% -16.66%
Number of hourly rates quoted 1 2 3
Median hourly rate £16.40 £20.52 £19.50
Median hourly rate % change year-on-year
-20.05% +5.20%
UK excluding London median hourly rate £19.00 £14.50 £40.00
% change year-on-year
+31.03% -63.75%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the London region.

Cloud Services Category
London
Contract IT job ads with a match in the
Cloud Services category
3029 1987 1412
As % of all contract IT jobs located in London 14.18% 8.78% 5.89%
Number of daily rates quoted 2236 1511 1038
Median daily rate £500 £450 £450
Median daily rate % change year-on-year
+11.11% -
90% offered a daily rate of more than £350 £325 £290
10% offered a daily rate of more than £600 £625 £575
UK excluding London median daily rate £448 £410 £425
% change year-on-year
+9.14% -3.52%
Number of hourly rates quoted 16 16 16
Median hourly rate £35.00 £21.64 £27.50
Median hourly rate % change year-on-year
+61.73% -21.30%
90% offered a hourly rate of more than £15.00 £11.50 £14.04
10% offered a hourly rate of more than £95.00 £100.00 £42.50
UK excluding London median hourly rate £16.25 £27.50 £18.00
% change year-on-year
-40.90% +52.77%

Google Analytics
Jobs Demand Trend in London

The demand trend of contract jobs across the London region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in London

Google Analytics
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the London region.

Google Analytics Daily Rate Trend in London

Google Analytics
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the London region over the 3 months to 4 December 2016.

Google Analytics Daily Rate Histogram in London

Google Analytics
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the London region.

Google Analytics Hourly Rate Trend in London

Google Analytics
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the London region over the 3 months to 4 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London -16 7 £375 +29.87% 9
Uxbridge +4 1 £375 -16.66%
Hammersmith - 1 - -
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in London

For the 6 months to 4 December 2016, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the London region with a requirement for Google Analytics.

1 178 (100.00%) Analytics
2 177 (99.44%) Google
3 83 (46.63%) Marketing
4 60 (33.71%) Analytical Skills
5 56 (31.46%) Web Analytics
6 47 (26.40%) SEO
6 47 (26.40%) HTML
7 46 (25.84%) CSS
8 44 (24.72%) Adobe
9 42 (23.60%) SQL
10 38 (21.35%) E-Commerce
11 32 (17.98%) Agile Software Development
11 32 (17.98%) User Experience
12 29 (16.29%) Adobe Analytics
12 29 (16.29%) Tableau
13 28 (15.73%) Degree
14 27 (15.17%) Digital Marketing
15 26 (14.61%) Social Media
16 25 (14.04%) JavaScript
17 24 (13.48%) Omniture
17 24 (13.48%) Finance
18 23 (12.92%) Stakeholder Management
18 23 (12.92%) Visualisation
19 22 (12.36%) Digital Analytics
20 21 (11.80%) CMS
20 21 (11.80%) Business Intelligence
21 20 (11.24%) CRM
21 20 (11.24%) Data Analysis
21 20 (11.24%) Pay per click
22 19 (10.67%) Data Visualisation

Google Analytics
Top Related IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 21 (11.80%) CMS
2 10 (5.62%) SAS
3 5 (2.81%) WordPress
4 4 (2.25%) Apache
5 3 (1.69%) Apache Spark
5 3 (1.69%) Sitecore CMS
6 2 (1.12%) Confluence
6 2 (1.12%) Drupal
6 2 (1.12%) WebSphere
7 1 (0.56%) Facebook Platform
7 1 (0.56%) IIS
7 1 (0.56%) Umbraco
Applications
1 12 (6.74%) MS Excel
2 9 (5.06%) MS PowerPoint
2 9 (5.06%) Photoshop
3 7 (3.93%) SPSS
4 6 (3.37%) Adobe Illustrator
5 4 (2.25%) MS Office
6 3 (1.69%) Stata
7 2 (1.12%) Pixate
8 1 (0.56%) Adobe Creative Suite
8 1 (0.56%) Fireworks
8 1 (0.56%) OmniGraffle
8 1 (0.56%) Spreadsheet
Business Applications
1 15 (8.43%) WebTrends
2 9 (5.06%) Sprinklr
3 5 (2.81%) Magento
4 4 (2.25%) Dynamics CRM
5 3 (1.69%) Radian6
6 2 (1.12%) Eloqua
7 1 (0.56%) Adobe Campaign
7 1 (0.56%) Oracle BPM
7 1 (0.56%) Unica
Cloud Services
1 29 (16.29%) Adobe Analytics
2 12 (6.74%) Google Tag Manager
3 10 (5.62%) AdWords
4 9 (5.06%) Google Cloud Platform
5 6 (3.37%) Amazon AWS
6 4 (2.25%) Socialbakers
7 3 (1.69%) Flurry Analytics
7 3 (1.69%) MailChimp
8 2 (1.12%) Heroku
8 2 (1.12%) Microsoft Azure
9 1 (0.56%) Amazon S3
9 1 (0.56%) GitHub
9 1 (0.56%) Slack
9 1 (0.56%) Yammer
Communications & Networking
1 6 (3.37%) Internet
2 4 (2.25%) Intranet
Database & Business Intelligence
1 10 (5.62%) Mixpanel
2 9 (5.06%) BigQuery
2 9 (5.06%) MySQL
3 8 (4.49%) Big Data
4 5 (2.81%) SQL Server
5 4 (2.25%) QlikView
6 3 (1.69%) Hadoop
7 2 (1.12%) Data Mining
7 2 (1.12%) MongoDB
7 2 (1.12%) NoSQL
7 2 (1.12%) PostgreSQL
8 1 (0.56%) Apache Hive
8 1 (0.56%) Crystal Reports
8 1 (0.56%) Data Lake
8 1 (0.56%) PowerPivot
8 1 (0.56%) SQL Server 2012
8 1 (0.56%) SQL Server Reporting Services
Development Applications
1 6 (3.37%) Git (software)
2 5 (2.81%) Axure RP
3 3 (1.69%) JIRA
4 2 (1.12%) git-flow
4 2 (1.12%) Xcode
5 1 (0.56%) Atlassian Bamboo
5 1 (0.56%) Bower
5 1 (0.56%) Dreamweaver
5 1 (0.56%) Grunt
5 1 (0.56%) Octopus Deploy
5 1 (0.56%) SQL Server Management Studio (SSMS)
5 1 (0.56%) TeamCity
General
1 83 (46.63%) Marketing
2 24 (13.48%) Finance
3 16 (8.99%) Retail
4 13 (7.30%) Publishing
5 10 (5.62%) Advertising
6 6 (3.37%) Pharmaceutical
7 5 (2.81%) Legal
7 5 (2.81%) Telecoms
8 4 (2.25%) Banking
8 4 (2.25%) Games
9 3 (1.69%) Law
10 2 (1.12%) Back Office
10 2 (1.12%) German Language
11 1 (0.56%) Portuguese Language
Job Titles
1 66 (37.08%) Analyst
2 23 (12.92%) Developer
3 20 (11.24%) Web Analyst
4 18 (10.11%) Digital Analyst
5 17 (9.55%) Data Analyst
6 12 (6.74%) Analytics Manager
6 12 (6.74%) Consultant
7 10 (5.62%) Senior Analyst
8 8 (4.49%) Designer
8 8 (4.49%) Digital Analytics Manager
9 7 (3.93%) Full Stack Developer
9 7 (3.93%) Project Manager
9 7 (3.93%) SEO Consultant
9 7 (3.93%) SEO Manager
10 6 (3.37%) Angular Developer
10 6 (3.37%) CMS Consultant
10 6 (3.37%) Google Analytics Analyst
10 6 (3.37%) Google Analytics Manager
10 6 (3.37%) Performance Analyst
10 6 (3.37%) Technical Manager
Libraries, Frameworks & Software Standards
1 47 (26.40%) HTML
2 46 (25.84%) CSS
3 17 (9.55%) HTML5
4 16 (8.99%) CSS3
5 14 (7.87%) jQuery
6 13 (7.30%) AngularJS
7 11 (6.18%) Sass
8 7 (3.93%) .NET
8 7 (3.93%) Twitter Bootstrap
9 6 (3.37%) Node.js
10 5 (2.81%) RESTful
10 5 (2.81%) XML
11 4 (2.25%) LAMP
11 4 (2.25%) LESS
11 4 (2.25%) REST
11 4 (2.25%) Web Services
11 4 (2.25%) XSLT
12 3 (1.69%) .NET Framework
12 3 (1.69%) Ajax
12 3 (1.69%) D3.js
Miscellaneous
1 60 (33.71%) Analytical Skills
2 32 (17.98%) User Experience
3 26 (14.61%) Social Media
4 23 (12.92%) Visualisation
5 14 (7.87%) Statistics
6 11 (6.18%) Mathematics
7 8 (4.49%) Credit Risk
7 8 (4.49%) Mobile App
8 6 (3.37%) Computer Science
8 6 (3.37%) Economics
9 4 (2.25%) Digital Media
9 4 (2.25%) Physics
10 3 (1.69%) Algorithms
10 3 (1.69%) Data Extraction
10 3 (1.69%) Data Integration
11 2 (1.12%) Applied Mathematics
11 2 (1.12%) FMCG
11 2 (1.12%) Online Banking
11 2 (1.12%) Smartphone
11 2 (1.12%) Video on Demand
Operating Systems
1 7 (3.93%) Windows
2 6 (3.37%) Apple iOS
3 5 (2.81%) Linux
4 4 (2.25%) Android
5 1 (0.56%) Mac OS
5 1 (0.56%) Windows Server
5 1 (0.56%) Windows Server 2008
Processes & Methodologies
1 178 (100.00%) Analytics
2 56 (31.46%) Web Analytics
3 47 (26.40%) SEO
4 38 (21.35%) E-Commerce
5 32 (17.98%) Agile Software Development
6 27 (15.17%) Digital Marketing
7 23 (12.92%) Stakeholder Management
8 22 (12.36%) Digital Analytics
9 21 (11.80%) Business Intelligence
10 20 (11.24%) CRM
10 20 (11.24%) Data Analysis
10 20 (11.24%) Pay per click
11 19 (10.67%) Data Visualisation
12 14 (7.87%) Tag Management
13 13 (7.30%) Actionable Insight
13 13 (7.30%) Continuous Improvement
14 12 (6.74%) Data Analytics
15 11 (6.18%) Dashboard Development
15 11 (6.18%) Project Management
16 9 (5.06%) TDD
Programming Languages
1 42 (23.60%) SQL
2 25 (14.04%) JavaScript
3 14 (7.87%) Python
4 12 (6.74%) R
5 11 (6.18%) PHP
6 7 (3.93%) Java
7 5 (2.81%) C#
7 5 (2.81%) TypeScript
8 4 (2.25%) VB
9 3 (1.69%) Apple Swift
9 3 (1.69%) C
9 3 (1.69%) C++
9 3 (1.69%) Groovy
9 3 (1.69%) MATLAB
9 3 (1.69%) Ruby
10 2 (1.12%) Objective-C
10 2 (1.12%) VBA
11 1 (0.56%) Scala
11 1 (0.56%) T-SQL
Qualifications
1 28 (15.73%) Degree
2 4 (2.25%) PMI Certification
2 4 (2.25%) PMP
3 1 (0.56%) BPSS Clearance
3 1 (0.56%) PhD
3 1 (0.56%) Security Cleared
Quality Assurance & Compliance
1 10 (5.62%) QA
2 9 (5.06%) Actionable Recommendations
3 6 (3.37%) Data Quality
4 1 (0.56%) Disclosure Scotland
System Software
1 3 (1.69%) Docker
2 1 (0.56%) HDFS
Systems Management
1 1 (0.56%) Kibana
Vendors
1 177 (99.44%) Google
2 44 (24.72%) Adobe
3 29 (16.29%) Tableau
4 24 (13.48%) Omniture
5 10 (5.62%) DoubleClick
5 10 (5.62%) Twitter
6 9 (5.06%) Brandwatch
7 8 (4.49%) Facebook
8 5 (2.81%) Microsoft
8 5 (2.81%) Oracle
8 5 (2.81%) Tealium
9 4 (2.25%) comScore
9 4 (2.25%) Coremetrics
9 4 (2.25%) Crimson Hexagon
9 4 (2.25%) MicroStrategy
9 4 (2.25%) Salesforce.com
9 4 (2.25%) Sitecore
9 4 (2.25%) Spredfast
10 3 (1.69%) Demandware
10 3 (1.69%) Marketo
London
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Rate: £0.00 - £33000 per annum
Posted: 5 days ago