The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 2 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
2 Jul 2015
Same period 2014 Same period 2013
Google Analytics
Rank 342 339 365
Rank change year-on-year
-3 +26
Contract jobs citing Google Analytics 64 70 50
As % of all contract IT jobs located in London 0.28% 0.30% 0.21%
As % of the Cloud Services category 4.02% 5.82% 7.45%
Number of daily rates quoted 46 55 33
Average daily rate
Keep up to 90%
of your Daily Rate
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£350 £310 £310
Average daily rate % change year-on-year
+12.90% -
90% offered a daily rate of more than £195 £138 £155
10% offered a daily rate of more than £500 £492 £438
UK excluding London average daily rate £350 £300 £250
% change year-on-year
+16.66% +20.00%
Number of hourly rates quoted 1 1 4
Average hourly rate £16.43 £32.00 £12.50
Average hourly rate % change year-on-year
-48.65% +156.00%
UK excluding London average hourly rate £10.00 £11.00 £13.50
% change year-on-year
-9.09% -18.51%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the London region.

Cloud Services Category
London
Contract IT job ads with a match in the
Cloud Services category
1592 1202 671
As % of all contract IT jobs located in London 6.92% 5.17% 2.86%
Number of daily rates quoted 1115 816 523
Average daily rate £425 £425 £390
Average daily rate % change year-on-year
- +8.97%
90% offered a daily rate of more than £275 £275 £225
10% offered a daily rate of more than £600 £550 £525
UK excluding London average daily rate £380 £388 £275
% change year-on-year
-1.93% +40.90%
Number of hourly rates quoted 21 24 12
Average hourly rate £35.00 £17.50 £15.25
Average hourly rate % change year-on-year
+100.00% +14.75%
90% offered a hourly rate of more than £17.50 £16.25 £12.50
10% offered a hourly rate of more than £40.00 £19.75 £52.85
UK excluding London average hourly rate £23.00 £15.25 £32.00
% change year-on-year
+50.81% -52.34%

Google Analytics
Jobs Demand Trend in London

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the London region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in London

Google Analytics
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the London region.

Google Analytics Daily Rate Trend in London

Google Analytics
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the London region over the 3 months to 2 July 2015.

Google Analytics Daily Rate Histogram in London

Google Analytics
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the London region.

Google Analytics Hourly Rate Trend in London

Google Analytics
Contract Job Locations in London

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the London region over the 3 months to 2 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London -7 13 £365 +21.66% 17
Hammersmith - 3 £375 -
West Drayton - 1 £563 -
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in London

For the 6 months to 2 July 2015, IT contractor jobs across the London region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 137 (100.00%) Analytics
2 136 (99.27%) Google
3 48 (35.04%) HTML
4 38 (27.74%) Web Analytics
5 36 (26.28%) Marketing
6 35 (25.55%) SEO
7 33 (24.09%) Adobe
8 32 (23.36%) JavaScript
9 31 (22.63%) CMS
9 31 (22.63%) Adobe Analytics
9 31 (22.63%) Analytical Skills
10 30 (21.90%) SQL
11 29 (21.17%) User Experience
12 26 (18.98%) WebTrends
13 25 (18.25%) Data Analysis
14 24 (17.52%) Content Management
14 24 (17.52%) Publishing
14 24 (17.52%) Agile Software Development
14 24 (17.52%) CSS
15 23 (16.79%) Tableau
16 22 (16.06%) E-Commerce
17 21 (15.33%) Finance
18 17 (12.41%) Omniture
19 16 (11.68%) Degree
20 15 (10.95%) Social Media
20 15 (10.95%) Workflow
20 15 (10.95%) Retail
21 14 (10.22%) Python
22 13 (9.49%) Oracle
22 13 (9.49%) Multivariate Testing

Google Analytics
Top Related IT Skills in London by Category

For the 6 months to 2 July 2015, IT contractor jobs across the London region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 31 (22.63%) CMS
2 10 (7.30%) Drupal
3 8 (5.84%) WordPress
4 7 (5.11%) Oracle Workflow
5 6 (4.38%) SharePoint
5 6 (4.38%) Sitecore CMS
6 3 (2.19%) Adobe Experience Manager
7 2 (1.46%) Confluence
7 2 (1.46%) IIS
7 2 (1.46%) Apache
7 2 (1.46%) TYPO3
7 2 (1.46%) NetWeaver
7 2 (1.46%) BizTalk Server
8 1 (0.73%) SAS
8 1 (0.73%) Node.js
8 1 (0.73%) Umbraco
Applications
1 12 (8.76%) Spreadsheet
2 9 (6.57%) MS Excel
3 8 (5.84%) Photoshop
4 7 (5.11%) MS Office
5 4 (2.92%) MS PowerPoint
6 3 (2.19%) SPSS
7 1 (0.73%) PowerPivot
7 1 (0.73%) MS Visio
Business Applications
1 26 (18.98%) WebTrends
2 7 (5.11%) Adobe Campaign
3 1 (0.73%) Radian6
3 1 (0.73%) Dynamics CRM
Cloud Services
1 31 (22.63%) Adobe Analytics
2 5 (3.65%) Microsoft Azure
2 5 (3.65%) Amazon AWS
3 3 (2.19%) Google Cloud Platform
3 3 (2.19%) Amazon CloudWatch
4 2 (1.46%) SaaS
4 2 (1.46%) PaaS
5 1 (0.73%) Google App Engine
5 1 (0.73%) Yammer
5 1 (0.73%) GitHub
Communications & Networking
1 9 (6.57%) Intranet
2 2 (1.46%) DNS
2 2 (1.46%) SSL
3 1 (0.73%) Internet
3 1 (0.73%) HTTP
Database & Business Intelligence
1 12 (8.76%) Data Mining
2 10 (7.30%) Oracle Database
3 9 (6.57%) Data Warehouse
4 8 (5.84%) Oracle Database 11g
5 7 (5.11%) Oracle BI EE
5 7 (5.11%) Oracle Database 10g
6 4 (2.92%) MySQL
6 4 (2.92%) SQL Server
6 4 (2.92%) QlikView
7 3 (2.19%) PostgreSQL
7 3 (2.19%) Hadoop
7 3 (2.19%) Redis
7 3 (2.19%) Neo4j
8 2 (1.46%) Relational Database
8 2 (1.46%) BigQuery
8 2 (1.46%) SQL Server Integration Services
9 1 (0.73%) SQL Server Reporting Services
9 1 (0.73%) BusinessObjects
9 1 (0.73%) NoSQL
9 1 (0.73%) BusinessObjects Web Intelligence
Development Applications
1 7 (5.11%) Firebug
1 7 (5.11%) Fiddler
2 5 (3.65%) JIRA
3 3 (2.19%) Psake
3 3 (2.19%) Subversion
3 3 (2.19%) TeamCity
3 3 (2.19%) Git (software)
4 2 (1.46%) Redmine
4 2 (1.46%) Dreamweaver
5 1 (0.73%) Jasmine
5 1 (0.73%) Bitbucket
5 1 (0.73%) Grunt
5 1 (0.73%) Bower
5 1 (0.73%) Mercurial
5 1 (0.73%) Mocha
General
1 36 (26.28%) Marketing
2 24 (17.52%) Publishing
3 21 (15.33%) Finance
4 15 (10.95%) Retail
5 4 (2.92%) Advertising
6 3 (2.19%) Legal
6 3 (2.19%) Multimedia
7 2 (1.46%) Games
7 2 (1.46%) Banking
8 1 (0.73%) Billing
8 1 (0.73%) Retail Banking
8 1 (0.73%) Financial Institution
Job Titles
1 37 (27.01%) Analyst
2 21 (15.33%) Developer
3 16 (11.68%) Web Analyst
4 10 (7.30%) Consultant
4 10 (7.30%) Performance Analyst
5 7 (5.11%) Website Manager
5 7 (5.11%) Oracle Developer
6 6 (4.38%) Web Editor
6 6 (4.38%) Web Manager
7 5 (3.65%) Content Manager
7 5 (3.65%) Web Analytics Consultant
7 5 (3.65%) Web Developer
8 4 (2.92%) Data Analyst
8 4 (2.92%) Implementation Specialist
8 4 (2.92%) Oracle Database Developer
8 4 (2.92%) Database Developer
8 4 (2.92%) Product Manager
9 3 (2.19%) E-Commerce Manager
9 3 (2.19%) Technical Architect
9 3 (2.19%) Architect
Libraries, Frameworks & Software Standards
1 48 (35.04%) HTML
2 24 (17.52%) CSS
3 8 (5.84%) XML
4 7 (5.11%) ASP.NET
4 7 (5.11%) .NET
5 6 (4.38%) .NET Framework
6 4 (2.92%) jQuery
6 4 (2.92%) HTML5
6 4 (2.92%) CSS3
7 3 (2.19%) AngularJS
7 3 (2.19%) Apache Flex
7 3 (2.19%) Web Services
7 3 (2.19%) Flash
8 2 (1.46%) SAML
8 2 (1.46%) Middleware
8 2 (1.46%) LAMP
8 2 (1.46%) Hibernate
8 2 (1.46%) Spring
8 2 (1.46%) J2EE
8 2 (1.46%) Ruby on Rails
Miscellaneous
1 31 (22.63%) Analytical Skills
2 29 (21.17%) User Experience
3 15 (10.95%) Social Media
4 13 (9.49%) Visualisation
5 12 (8.76%) Statistics
6 10 (7.30%) Mobile App
7 7 (5.11%) Computer Science
8 6 (4.38%) Digital Media
9 5 (3.65%) Copywriting
10 3 (2.19%) Management Information System
10 3 (2.19%) Algorithms
11 2 (1.46%) Data Centre
11 2 (1.46%) Clustering
11 2 (1.46%) NHS
11 2 (1.46%) GIS
11 2 (1.46%) Wiki
11 2 (1.46%) Graphic Design
12 1 (0.73%) Photography
12 1 (0.73%) Mathematics
12 1 (0.73%) Blog
Operating Systems
1 6 (4.38%) Windows
1 6 (4.38%) Android
1 6 (4.38%) Apple iOS
2 3 (2.19%) Linux
3 2 (1.46%) UNIX
4 1 (0.73%) Windows Phone
Processes & Methodologies
1 137 (100.00%) Analytics
2 38 (27.74%) Web Analytics
3 35 (25.55%) SEO
4 25 (18.25%) Data Analysis
5 24 (17.52%) Agile Software Development
5 24 (17.52%) Content Management
6 22 (16.06%) E-Commerce
7 15 (10.95%) Workflow
8 13 (9.49%) Multivariate Testing
8 13 (9.49%) Dashboard Development
9 12 (8.76%) ETL
9 12 (8.76%) CRM
10 11 (8.03%) Web Development
10 11 (8.03%) Campaign Management
11 10 (7.30%) Open Source
11 10 (7.30%) Scrum
12 9 (6.57%) Cluster Analysis
13 8 (5.84%) Migration
13 8 (5.84%) Data Modelling
14 7 (5.11%) SOA
Programming Languages
1 32 (23.36%) JavaScript
2 30 (21.90%) SQL
3 14 (10.22%) Python
4 11 (8.03%) R
5 10 (7.30%) Ruby
5 10 (7.30%) PL/SQL
6 8 (5.84%) Java
7 7 (5.11%) VBScript
7 7 (5.11%) VB.NET
8 6 (4.38%) PHP
9 4 (2.92%) C
9 4 (2.92%) Scala
10 3 (2.19%) PowerShell
11 2 (1.46%) Objective-C
11 2 (1.46%) VBA
12 1 (0.73%) C#
Qualifications
1 16 (11.68%) Degree
2 2 (1.46%) Security Cleared
Quality Assurance & Compliance
1 6 (4.38%) QA
Systems Management
1 1 (0.73%) TeamSite
Vendors
1 136 (99.27%) Google
2 33 (24.09%) Adobe
3 23 (16.79%) Tableau
4 17 (12.41%) Omniture
5 13 (9.49%) Oracle
6 9 (6.57%) Business Objects
7 8 (5.84%) Eloqua
7 8 (5.84%) Microsoft
8 7 (5.11%) Aprimo
8 7 (5.11%) DoubleClick
9 6 (4.38%) Sitecore
10 4 (2.92%) Coremetrics
10 4 (2.92%) Twitter
11 3 (2.19%) New Relic
11 3 (2.19%) hybris
11 3 (2.19%) Splunk
11 3 (2.19%) Facebook
11 3 (2.19%) Salesforce.com
12 2 (1.46%) Zend
13 1 (0.73%) ATG
London
Oliver Bernard
Rate: Unspecified
Posted: 16 hours ago
City, London
JM
Rate: £250 per day
Posted: Yesterday
London
JM
Rate: £375 - £425 per day
Posted: 6 days ago
London
Energize Recruitment Solutions Ltd
Rate: £400 - £600 per day
Posted: 8 days ago
London
Churchill Frank
Rate: £350 - £450 per day
Posted: 13 days ago