The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 10 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
10 Feb 2016
Same period 2015 Same period 2014
Google Analytics
Rank 322 350 336
Rank change year-on-year
+28 -14
Contract jobs citing Google Analytics 86 65 71
As % of all contract IT jobs located in London 0.41% 0.31% 0.32%
As % of the Cloud Services category 4.50% 5.16% 9.07%
Number of daily rates quoted 67 42 50
Average daily rate £350 £400 £300
Average daily rate % change year-on-year
-12.50% +33.33%
90% offered a daily rate of more than £190 £258 £210
10% offered a daily rate of more than £450 £550 £353
UK excluding London average daily rate £331 £300 £300
% change year-on-year
+10.41% -
Number of hourly rates quoted 1 0 0
Average hourly rate £19.92 - -
UK excluding London average hourly rate - - £15.26
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the London region.

Cloud Services Category
London
Contract IT job ads with a match in the
Cloud Services category
1909 1259 783
As % of all contract IT jobs located in London 9.01% 5.94% 3.56%
Number of daily rates quoted 1430 880 542
Average daily rate £475 £450 £400
Average daily rate % change year-on-year
+5.55% +12.50%
90% offered a daily rate of more than £325 £325 £300
10% offered a daily rate of more than £600 £580 £550
UK excluding London average daily rate £420 £400 £400
% change year-on-year
+5.00% -
Number of hourly rates quoted 23 26 11
Average hourly rate £26.25 £28.75 £17.00
Average hourly rate % change year-on-year
-8.69% +69.11%
90% offered a hourly rate of more than £11.50 £17.50 £15.10
10% offered a hourly rate of more than £100.00 £42.00 £35.90
UK excluding London average hourly rate £19.50 £22.50 £17.23
% change year-on-year
-13.35% +30.62%

Google Analytics
Jobs Demand Trend in London

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the London region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in London

Google Analytics
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the London region.

Google Analytics Daily Rate Trend in London

Google Analytics
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the London region over the 3 months to 10 February 2016.

Google Analytics Daily Rate Histogram in London

Google Analytics
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the London region.

Google Analytics Hourly Rate Trend in London

Google Analytics
Contract Job Locations in London

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the London region over the 3 months to 10 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +26 6 £294 -23.70% 9
Canary Wharf - 5 £500 -
Bromley - 4 £375 -
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in London

For the 6 months to 10 February 2016, IT contractor jobs across the London region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 161 (99.38%) Analytics
2 159 (98.15%) Google
3 73 (45.06%) Marketing
4 52 (32.10%) Agile Software Development
5 48 (29.63%) CMS
6 45 (27.78%) Adobe
7 44 (27.16%) SEO
7 44 (27.16%) Web Analytics
8 42 (25.93%) Digital Marketing
9 39 (24.07%) HTML
10 38 (23.46%) SQL
11 33 (20.37%) JavaScript
12 31 (19.14%) User Experience
13 30 (18.52%) Adobe Analytics
14 29 (17.90%) E-Commerce
15 28 (17.28%) CSS
16 26 (16.05%) Content Management
17 25 (15.43%) Analytical Skills
18 23 (14.20%) Scrum
19 22 (13.58%) Finance
19 22 (13.58%) Degree
19 22 (13.58%) Tableau
20 21 (12.96%) Social Media
21 20 (12.35%) Retail
21 20 (12.35%) Omniture
21 20 (12.35%) Project Management
21 20 (12.35%) Java
22 18 (11.11%) WebTrends
22 18 (11.11%) Advertising
23 16 (9.88%) Business Intelligence

Google Analytics
Top Related IT Skills in London by Category

For the 6 months to 10 February 2016, IT contractor jobs across the London region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 48 (29.63%) CMS
2 11 (6.79%) Drupal
3 10 (6.17%) Confluence
4 8 (4.94%) SharePoint
4 8 (4.94%) WordPress
5 6 (3.70%) Adobe Experience Manager
6 4 (2.47%) Joomla!
7 3 (1.85%) Apache TomEE
7 3 (1.85%) ExpressionEngine
7 3 (1.85%) Skype for Business
7 3 (1.85%) Tomcat
8 2 (1.23%) LiveLink
8 2 (1.23%) SAS
8 2 (1.23%) Umbraco
9 1 (0.62%) Apache Solr
9 1 (0.62%) Exchange Server 2007
9 1 (0.62%) Exchange Server 2010
9 1 (0.62%) Exchange Server 2013
9 1 (0.62%) SharePoint 2010
9 1 (0.62%) TYPO3
Applications
1 15 (9.26%) MS Excel
1 15 (9.26%) Photoshop
2 8 (4.94%) MS Office
2 8 (4.94%) MS PowerPoint
3 5 (3.09%) MS Visio
3 5 (3.09%) OmniGraffle
4 4 (2.47%) Fireworks
5 2 (1.23%) Acrobat
6 1 (0.62%) Adobe Creative Suite
6 1 (0.62%) Adobe Illustrator
Business Applications
1 18 (11.11%) WebTrends
2 5 (3.09%) SAP Oil and Gas
3 3 (1.85%) Payment Gateway
4 2 (1.23%) Oracle CRM
5 1 (0.62%) Dynamics CRM
Cloud Services
1 30 (18.52%) Adobe Analytics
2 11 (6.79%) Google Cloud Platform
3 9 (5.56%) AdWords
4 7 (4.32%) MailChimp
5 6 (3.70%) SaaS
6 5 (3.09%) GitHub
6 5 (3.09%) Yammer
7 4 (2.47%) Google Tag Manager
8 2 (1.23%) Amazon AWS
8 2 (1.23%) Silverpop
9 1 (0.62%) Amazon S3
Communications & Networking
1 10 (6.17%) Intranet
2 8 (4.94%) Internet
3 3 (1.85%) FTP
3 3 (1.85%) HTTP
Database & Business Intelligence
1 9 (5.56%) Hadoop
2 6 (3.70%) Big Data
3 5 (3.09%) Apache Hive
3 5 (3.09%) BigQuery
3 5 (3.09%) QlikView
4 4 (2.47%) Data Mining
4 4 (2.47%) Data Warehouse
4 4 (2.47%) SQL Server Integration Services
5 3 (1.85%) Power BI
5 3 (1.85%) Spotfire
5 3 (1.85%) SQL Server
5 3 (1.85%) SQL Server Analysis Services
6 2 (1.23%) Oracle Reports
6 2 (1.23%) Relational Database
7 1 (0.62%) Impala
7 1 (0.62%) MySQL
7 1 (0.62%) Oracle Database
7 1 (0.62%) RDBMS
7 1 (0.62%) SQL Server 2005
7 1 (0.62%) SQL Server Reporting Services
Development Applications
1 15 (9.26%) JIRA
2 7 (4.32%) Axure RP
3 6 (3.70%) Balsamiq Mockups
4 4 (2.47%) Git (software)
4 4 (2.47%) Jenkins
4 4 (2.47%) Subversion
5 3 (1.85%) Sublime Text
6 2 (1.23%) Dreamweaver
General
1 73 (45.06%) Marketing
2 22 (13.58%) Finance
3 20 (12.35%) Retail
4 18 (11.11%) Advertising
5 14 (8.64%) Publishing
6 10 (6.17%) Telecoms
7 5 (3.09%) Electronics
7 5 (3.09%) Legal
7 5 (3.09%) Manufacturing
8 3 (1.85%) Danish Language
9 2 (1.23%) Local Government
10 1 (0.62%) Automotive
10 1 (0.62%) Banking
10 1 (0.62%) Dutch Language
10 1 (0.62%) French Language
10 1 (0.62%) German Language
Job Titles
1 43 (26.54%) Analyst
2 27 (16.67%) Developer
3 19 (11.73%) Web Analyst
4 17 (10.49%) Project Manager
5 14 (8.64%) Digital Project Manager
6 13 (8.02%) Consultant
6 13 (8.02%) Digital Analyst
7 11 (6.79%) Marketing Analyst
8 10 (6.17%) Architect
9 9 (5.56%) Web Analytics Consultant
9 9 (5.56%) Web Consultant
9 9 (5.56%) Web Manager
10 8 (4.94%) Business Analyst
10 8 (4.94%) Front End Developer (Client-Side Developer)
10 8 (4.94%) SEO Manager
11 7 (4.32%) .NET Developer
11 7 (4.32%) C# Developer
11 7 (4.32%) Junior
11 7 (4.32%) Senior Developer
11 7 (4.32%) Web Analytics Analyst
Libraries, Frameworks & Software Standards
1 39 (24.07%) HTML
2 28 (17.28%) CSS
3 14 (8.64%) .NET
4 11 (6.79%) jQuery
5 9 (5.56%) HTML5
5 9 (5.56%) JSON
6 8 (4.94%) Web Services
7 7 (4.32%) .NET Framework
7 7 (4.32%) Dojo
8 4 (2.47%) ASP.NET
8 4 (2.47%) J2EE
8 4 (2.47%) REST
8 4 (2.47%) SOAP
8 4 (2.47%) XHTML
8 4 (2.47%) XML
9 3 (1.85%) Ajax
9 3 (1.85%) CakePHP
9 3 (1.85%) Hibernate
9 3 (1.85%) Spring
10 2 (1.23%) Smarty
Miscellaneous
1 31 (19.14%) User Experience
2 25 (15.43%) Analytical Skills
3 21 (12.96%) Social Media
4 12 (7.41%) Algorithms
5 11 (6.79%) Computer Science
5 11 (6.79%) Copywriting
6 10 (6.17%) Digital Media
7 8 (4.94%) Mobile App
8 7 (4.32%) Visualisation
9 6 (3.70%) Management Information System
10 4 (2.47%) Economics
10 4 (2.47%) Mathematics
10 4 (2.47%) Psychology
10 4 (2.47%) Statistics
10 4 (2.47%) W3C
11 3 (1.85%) iPad
12 2 (1.23%) Blog
13 1 (0.62%) Data Extraction
13 1 (0.62%) FMCG
13 1 (0.62%) Streaming Media
Operating Systems
1 11 (6.79%) Android
2 7 (4.32%) Apple iOS
3 2 (1.23%) Windows
4 1 (0.62%) Linux
4 1 (0.62%) Windows Server
4 1 (0.62%) Windows Server 2003
4 1 (0.62%) Windows Server 2008
4 1 (0.62%) Windows Server 2012
Processes & Methodologies
1 161 (99.38%) Analytics
2 52 (32.10%) Agile Software Development
3 44 (27.16%) SEO
3 44 (27.16%) Web Analytics
4 42 (25.93%) Digital Marketing
5 29 (17.90%) E-Commerce
6 26 (16.05%) Content Management
7 23 (14.20%) Scrum
8 20 (12.35%) Project Management
9 16 (9.88%) Business Intelligence
10 12 (7.41%) Data Analysis
11 11 (6.79%) Information Architecture
11 11 (6.79%) Waterfall
12 10 (6.17%) CRM
12 10 (6.17%) Front End Development
12 10 (6.17%) Stakeholder Management
12 10 (6.17%) Tag Management
13 9 (5.56%) Competitor Analysis
13 9 (5.56%) PRINCE2
14 8 (4.94%) Web Development
Programming Languages
1 38 (23.46%) SQL
2 33 (20.37%) JavaScript
3 20 (12.35%) Java
4 11 (6.79%) Python
5 10 (6.17%) PHP
6 9 (5.56%) C#
7 7 (4.32%) VBA
8 6 (3.70%) C++
9 3 (1.85%) R
9 3 (1.85%) VB.NET
10 2 (1.23%) T-SQL
10 2 (1.23%) VB
11 1 (0.62%) PL/SQL
11 1 (0.62%) PowerShell
11 1 (0.62%) Ruby
Qualifications
1 22 (13.58%) Degree
2 3 (1.85%) Security Cleared
3 2 (1.23%) PMI Certification
3 2 (1.23%) PMP
4 1 (0.62%) BPSS Clearance
4 1 (0.62%) MBA
4 1 (0.62%) SC Cleared
Quality Assurance & Compliance
1 10 (6.17%) QA
2 3 (1.85%) WCAG
3 1 (0.62%) SLA
System Software
1 1 (0.62%) XenApp
Vendors
1 159 (98.15%) Google
2 45 (27.78%) Adobe
3 22 (13.58%) Tableau
4 20 (12.35%) Omniture
5 7 (4.32%) EPiServer
5 7 (4.32%) Oracle
6 6 (3.70%) Microsoft
7 5 (3.09%) Atlassian
7 5 (3.09%) Salesforce.com
7 5 (3.09%) SAP
8 4 (2.47%) DoubleClick
8 4 (2.47%) New Relic
8 4 (2.47%) Splunk
9 3 (1.85%) CODA
9 3 (1.85%) Cognos
9 3 (1.85%) CyberSource
9 3 (1.85%) Twitter
9 3 (1.85%) Yahoo!
9 3 (1.85%) Zend
10 2 (1.23%) MicroStrategy
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