The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 31 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
31 Jul 2015
Same period 2014 Same period 2013
Google Analytics
Rank 341 356 372
Rank change year-on-year
+15 +16
Contract jobs citing Google Analytics 84 67 48
As % of all contract IT jobs located in London 0.36% 0.28% 0.20%
As % of the Cloud Services category 5.19% 5.21% 6.23%
Number of daily rates quoted 63 53 34
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£350 £350 £318
Average daily rate % change year-on-year
- +10.23%
90% offered a daily rate of more than £200 £181 £200
10% offered a daily rate of more than £498 £450 £438
UK excluding London average daily rate £363 £300 £288
% change year-on-year
+20.83% +4.34%
Number of hourly rates quoted 0 1 2
Average hourly rate - £137.50 £12.50
Average hourly rate % change year-on-year
- +1000.00%
UK excluding London average hourly rate £24.00 £11.00 -
% change year-on-year
+118.18% -
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the London region.

Cloud Services Category
London
Contract IT job ads with a match in the
Cloud Services category
1620 1285 771
As % of all contract IT jobs located in London 6.90% 5.46% 3.18%
Number of daily rates quoted 1164 862 601
Average daily rate £425 £425 £400
Average daily rate % change year-on-year
- +6.25%
90% offered a daily rate of more than £288 £275 £125
10% offered a daily rate of more than £600 £550 £525
UK excluding London average daily rate £400 £376 £300
% change year-on-year
+6.31% +25.41%
Number of hourly rates quoted 9 24 11
Average hourly rate £40.00 £17.75 £17.00
Average hourly rate % change year-on-year
+125.35% +4.41%
UK excluding London average hourly rate £22.00 £16.50 £33.00
% change year-on-year
+33.33% -50.00%

Google Analytics
Jobs Demand Trend in London

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the London region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in London

Google Analytics
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the London region.

Google Analytics Daily Rate Trend in London

Google Analytics
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the London region over the 3 months to 31 July 2015.

Google Analytics Daily Rate Histogram in London

Google Analytics
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the London region.

Google Analytics Hourly Rate Trend in London

Google Analytics
Contract Job Locations in London

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the London region over the 3 months to 31 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London -5 23 £250 -28.57% 19
Canary Wharf - 4 £500 -
West Drayton - 1 £563 -
Hammersmith - 1 £375 -
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in London

For the 6 months to 31 July 2015, IT contractor jobs across the London region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 142 (93.42%) Analytics
2 141 (92.76%) Google
3 71 (46.71%) HTML
4 54 (35.53%) Web Analytics
5 51 (33.55%) Adobe
6 50 (32.89%) Adobe Analytics
7 48 (31.58%) Marketing
8 42 (27.63%) CSS
9 41 (26.97%) SEO
10 40 (26.32%) User Experience
11 38 (25.00%) JavaScript
12 34 (22.37%) SQL
13 33 (21.71%) Analytical Skills
14 32 (21.05%) CMS
15 29 (19.08%) Content Management
16 27 (17.76%) Finance
17 26 (17.11%) WebTrends
18 25 (16.45%) Web Development
19 24 (15.79%) Publishing
20 21 (13.82%) Agile Software Development
20 21 (13.82%) E-Commerce
20 21 (13.82%) Data Analysis
20 21 (13.82%) Tableau
21 20 (13.16%) Java
22 19 (12.50%) CRM
22 19 (12.50%) Omniture
23 17 (11.18%) Social Media
24 16 (10.53%) Mobile App
24 16 (10.53%) Degree
24 16 (10.53%) Photoshop

Google Analytics
Top Related IT Skills in London by Category

For the 6 months to 31 July 2015, IT contractor jobs across the London region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 32 (21.05%) CMS
2 15 (9.87%) Adobe Experience Manager
3 11 (7.24%) WordPress
4 10 (6.58%) SharePoint
5 8 (5.26%) Sitecore CMS
5 8 (5.26%) Drupal
6 7 (4.61%) Oracle Workflow
7 4 (2.63%) TYPO3
7 4 (2.63%) IIS
8 3 (1.97%) SAS
8 3 (1.97%) NetWeaver
8 3 (1.97%) BizTalk Server
8 3 (1.97%) Apache
9 2 (1.32%) Confluence
10 1 (0.66%) SharePoint 2010
10 1 (0.66%) Node.js
10 1 (0.66%) JBoss
10 1 (0.66%) Umbraco
10 1 (0.66%) Joomla!
Applications
1 16 (10.53%) Photoshop
2 13 (8.55%) MS Excel
3 8 (5.26%) MS Office
4 7 (4.61%) Spreadsheet
5 6 (3.95%) MS PowerPoint
6 4 (2.63%) MS Visio
7 2 (1.32%) SPSS
8 1 (0.66%) FastStats
Business Applications
1 26 (17.11%) WebTrends
2 7 (4.61%) Adobe Campaign
3 4 (2.63%) Dynamics CRM
4 2 (1.32%) Radian6
Cloud Services
1 50 (32.89%) Adobe Analytics
2 3 (1.97%) Microsoft Azure
2 3 (1.97%) Amazon AWS
2 3 (1.97%) SaaS
2 3 (1.97%) PaaS
3 2 (1.32%) Google Cloud Platform
4 1 (0.66%) Yammer
4 1 (0.66%) GitHub
4 1 (0.66%) Google App Engine
Communications & Networking
1 10 (6.58%) Intranet
2 3 (1.97%) DNS
2 3 (1.97%) SSL
3 2 (1.32%) HTTP
4 1 (0.66%) Internet
Database & Business Intelligence
1 10 (6.58%) Oracle Database
2 9 (5.92%) Data Warehouse
2 9 (5.92%) Data Mining
2 9 (5.92%) BusinessObjects
3 7 (4.61%) Oracle Database 10g
3 7 (4.61%) Oracle BI EE
3 7 (4.61%) Oracle Database 11g
4 5 (3.29%) QlikView
5 4 (2.63%) Relational Database
5 4 (2.63%) MySQL
5 4 (2.63%) SQL Server
6 3 (1.97%) PostgreSQL
6 3 (1.97%) Hadoop
6 3 (1.97%) Redis
6 3 (1.97%) Neo4j
7 1 (0.66%) BigQuery
7 1 (0.66%) Lumira
7 1 (0.66%) SQL Server Reporting Services
7 1 (0.66%) SQL Server Integration Services
7 1 (0.66%) BusinessObjects Web Intelligence
Development Applications
1 8 (5.26%) JIRA
2 7 (4.61%) Firebug
2 7 (4.61%) Fiddler
3 5 (3.29%) Dreamweaver
4 4 (2.63%) Subversion
4 4 (2.63%) Axure RP
5 3 (1.97%) Git (software)
6 2 (1.32%) Redmine
7 1 (0.66%) Jasmine
7 1 (0.66%) Bitbucket
7 1 (0.66%) Grunt
7 1 (0.66%) Bower
7 1 (0.66%) Mercurial
7 1 (0.66%) Mocha
General
1 48 (31.58%) Marketing
2 27 (17.76%) Finance
3 24 (15.79%) Publishing
4 13 (8.55%) Retail
5 9 (5.92%) Advertising
6 5 (3.29%) Legal
7 3 (1.97%) Multimedia
8 2 (1.32%) Games
9 1 (0.66%) Banking
9 1 (0.66%) Billing
Job Titles
1 41 (26.97%) Analyst
2 28 (18.42%) Developer
3 21 (13.82%) Web Analyst
4 11 (7.24%) Consultant
5 10 (6.58%) Architect
6 9 (5.92%) Web Developer
6 9 (5.92%) Website Manager
7 8 (5.26%) Web Manager
8 7 (4.61%) Junior
8 7 (4.61%) Oracle Developer
9 6 (3.95%) Content Manager
10 5 (3.29%) Junior Developer
10 5 (3.29%) Junior Web Developer
10 5 (3.29%) Web Editor
10 5 (3.29%) Front-End Developer
10 5 (3.29%) Web Analytics Consultant
11 4 (2.63%) Oracle Database Developer
11 4 (2.63%) Implementation Specialist
11 4 (2.63%) Business Architect
11 4 (2.63%) Product Manager
Libraries, Frameworks & Software Standards
1 71 (46.71%) HTML
2 42 (27.63%) CSS
3 15 (9.87%) HTML5
4 14 (9.21%) jQuery
4 14 (9.21%) CSS3
5 11 (7.24%) Ajax
6 10 (6.58%) JSON
7 9 (5.92%) .NET
8 8 (5.26%) XML
8 8 (5.26%) ASP.NET
9 6 (3.95%) .NET Framework
9 6 (3.95%) PhoneGap
10 4 (2.63%) JSR 170
10 4 (2.63%) Middleware
11 3 (1.97%) LAMP
11 3 (1.97%) Hibernate
11 3 (1.97%) Spring
11 3 (1.97%) Flash
11 3 (1.97%) SAML
11 3 (1.97%) J2EE
Miscellaneous
1 40 (26.32%) User Experience
2 33 (21.71%) Analytical Skills
3 17 (11.18%) Social Media
4 16 (10.53%) Mobile App
5 10 (6.58%) Visualisation
6 7 (4.61%) Statistics
7 6 (3.95%) Management Information System
7 6 (3.95%) Computer Science
8 5 (3.29%) Copywriting
8 5 (3.29%) Wiki
8 5 (3.29%) Algorithms
9 4 (2.63%) Digital Media
9 4 (2.63%) Taxonomies
10 3 (1.97%) W3C
10 3 (1.97%) GIS
10 3 (1.97%) Clustering
10 3 (1.97%) Data Centre
11 2 (1.32%) NHS
11 2 (1.32%) Graphic Design
12 1 (0.66%) Photography
Operating Systems
1 13 (8.55%) Android
1 13 (8.55%) Apple iOS
2 12 (7.89%) Windows
3 4 (2.63%) Linux
4 3 (1.97%) UNIX
5 1 (0.66%) Windows Phone
Processes & Methodologies
1 142 (93.42%) Analytics
2 54 (35.53%) Web Analytics
3 41 (26.97%) SEO
4 29 (19.08%) Content Management
5 25 (16.45%) Web Development
6 21 (13.82%) Agile Software Development
6 21 (13.82%) Data Analysis
6 21 (13.82%) E-Commerce
7 19 (12.50%) CRM
8 16 (10.53%) Web Design
9 14 (9.21%) Digital Marketing
10 13 (8.55%) Workflow
10 13 (8.55%) Dashboard Development
11 12 (7.89%) Scrum
11 12 (7.89%) Multivariate Testing
11 12 (7.89%) Responsive Web Design
12 11 (7.24%) Migration
13 10 (6.58%) Asset Management
13 10 (6.58%) Campaign Management
14 9 (5.92%) ETL
Programming Languages
1 38 (25.00%) JavaScript
2 34 (22.37%) SQL
3 20 (13.16%) Java
4 11 (7.24%) PL/SQL
5 10 (6.58%) Python
6 8 (5.26%) R
7 7 (4.61%) PHP
7 7 (4.61%) VBScript
7 7 (4.61%) VB.NET
8 6 (3.95%) Ruby
9 4 (2.63%) Scala
10 2 (1.32%) Objective-C
10 2 (1.32%) C
11 1 (0.66%) VBA
Qualifications
1 16 (10.53%) Degree
2 3 (1.97%) Security Cleared
3 1 (0.66%) BC Cleared
Quality Assurance & Compliance
1 8 (5.26%) QA
2 1 (0.66%) SLA
Systems Management
1 1 (0.66%) TeamSite
Vendors
1 141 (92.76%) Google
2 51 (33.55%) Adobe
3 21 (13.82%) Tableau
4 19 (12.50%) Omniture
5 13 (8.55%) Oracle
6 11 (7.24%) DoubleClick
7 9 (5.92%) Microsoft
8 8 (5.26%) Eloqua
8 8 (5.26%) Sitecore
9 7 (4.61%) Aprimo
10 6 (3.95%) Salesforce.com
11 4 (2.63%) Coremetrics
11 4 (2.63%) Twitter
12 3 (1.97%) Facebook
12 3 (1.97%) Splunk
13 2 (1.32%) Sysomos
13 2 (1.32%) Zend
14 1 (0.66%) Hitwise
14 1 (0.66%) webMethods
14 1 (0.66%) ATG
City, London
Arrows Group
Rate: £350 - £450 per day + Negotiable
Posted: 3 days ago
City, London
Spring Technology
Rate: £200.00 - £250.00 per day
Posted: 4 days ago
London
ABRS
Rate: £350 - £450 per day
Posted: 4 days ago
London
Uniting Ambition
Rate: £325 - 400 per day
Posted: 5 days ago
London
Parallel Consulting
Rate: £250 - £300 per day
Posted: 5 days ago
City of London
Energize Recruitment Solutions Ltd
Rate: £300 - £450 per day
Posted: 20 days ago