The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 24 December 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
24 Dec 2014
Same period 2013 Same period 2012
Google Analytics
Rank 326 369 345
Rank change year-on-year
+43 -24
Contract jobs citing Google Analytics 77 48 43
As % of all contract IT jobs located in London 0.34% 0.20% 0.21%
As % of the Business Applications category 3.79% 2.22% 2.27%
Number of daily rates quoted 58 31 36
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£368 £250 £250
Average daily rate % change year-on-year
+47.00% -
90% offered a daily rate of more than £258 £200 £190
10% offered a daily rate of more than £550 £350 £475
UK excluding London average daily rate £300 £398 £225
% change year-on-year
-24.52% +76.66%
Number of hourly rates quoted 2 0 0
Average hourly rate £19.50 - -
UK excluding London average hourly rate - £14.02 £13.00
% change year-on-year
- +7.84%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Business Applications category in contract jobs advertised in the London region.

Business Applications Category
London
Contract IT job ads with a match in the
Business Applications category
2029 2163 1892
As % of all contract IT jobs located in London 8.92% 9.09% 9.05%
Number of daily rates quoted 1314 1294 1104
Average daily rate £450 £450 £450
90% offered a daily rate of more than £300 £275 £303
10% offered a daily rate of more than £625 £600 £600
UK excluding London average daily rate £425 £425 £405
% change year-on-year
- +4.93%
Number of hourly rates quoted 11 16 14
Average hourly rate £42.50 £27.56 £41.25
Average hourly rate % change year-on-year
+54.20% -33.18%
90% offered a hourly rate of more than £19.50 £13.56 £18.79
10% offered a hourly rate of more than £87.00 £84.50 £50.00
UK excluding London average hourly rate £17.50 £35.00 £36.00
% change year-on-year
-50.00% -2.77%

Google Analytics
Jobs Demand Trend in London

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the London region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in London

Google Analytics
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the London region.

Google Analytics Daily Rate Trend in London

Google Analytics
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the London region over the 3 months to 24 December 2014.

Google Analytics Daily Rate Histogram in London

Google Analytics
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the London region.

Google Analytics Hourly Rate Trend in London

Google Analytics
Contract Job Locations in London

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the London region over the 3 months to 24 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +14 24 £340 +23.63% 14
Hammersmith - 1 £425 -
Wimbledon - - - -
Chiswick - - - -
Clapham - - - -
Southwark - - - -
Beckenham - - - -
Kingston Upon Thames - - - -
Uxbridge - - - -
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in London

For the 6 months to 24 December 2014, IT contractor jobs across the London region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 133 (100.00%) Google
1 133 (100.00%) Analytics
2 43 (32.33%) Marketing
3 42 (31.58%) Agile Software Development
4 39 (29.32%) HTML
5 31 (23.31%) Analytical Skills
6 30 (22.56%) JavaScript
6 30 (22.56%) Web Analytics
7 28 (21.05%) SQL
8 26 (19.55%) CSS
9 25 (18.80%) User Experience
10 22 (16.54%) Omniture
10 22 (16.54%) jQuery
11 21 (15.79%) Degree
12 20 (15.04%) SiteCatalyst
13 19 (14.29%) Content Management
14 16 (12.03%) Finance
15 15 (11.28%) E-Commerce
15 15 (11.28%) Adobe
16 14 (10.53%) WebTrends
17 13 (9.77%) Project Management
17 13 (9.77%) CMS
17 13 (9.77%) Security Cleared
17 13 (9.77%) Statistics
17 13 (9.77%) Digital Marketing
18 12 (9.02%) Information Architecture
18 12 (9.02%) Social Media
18 12 (9.02%) SEO
18 12 (9.02%) Ajax
19 11 (8.27%) Web Services

Google Analytics
Top Related IT Skills in London by Category

For the 6 months to 24 December 2014, IT contractor jobs across the London region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 13 (9.77%) CMS
2 10 (7.52%) SAS
3 6 (4.51%) Adobe CQ
4 4 (3.01%) IIS
5 3 (2.26%) Drupal
5 3 (2.26%) WordPress
5 3 (2.26%) Node.js
6 1 (0.75%) concrete5
6 1 (0.75%) SharePoint 2013
6 1 (0.75%) Umbraco
6 1 (0.75%) Joomla!
6 1 (0.75%) Tomcat
6 1 (0.75%) SharePoint
6 1 (0.75%) TeamSite
Applications
1 8 (6.02%) MS Excel
2 7 (5.26%) SPSS
3 5 (3.76%) Spreadsheet
4 4 (3.01%) MS PowerPoint
4 4 (3.01%) Photoshop
5 1 (0.75%) MS Project
5 1 (0.75%) InDesign
Business Applications
1 20 (15.04%) SiteCatalyst
2 14 (10.53%) WebTrends
Cloud Services
1 8 (6.02%) Basecamp
2 1 (0.75%) Google Cloud Platform
2 1 (0.75%) SaaS
2 1 (0.75%) PaaS
2 1 (0.75%) Heroku
Communications & Networking
1 4 (3.01%) HTTP
2 3 (2.26%) Internet
3 2 (1.50%) Intranet
Database & Business Intelligence
1 10 (7.52%) SQL Server
2 8 (6.02%) Big Data
3 5 (3.76%) Data Mining
4 4 (3.01%) SQL Server Integration Services
4 4 (3.01%) MySQL
4 4 (3.01%) Data Warehouse
4 4 (3.01%) Hadoop
5 2 (1.50%) Relational Database
5 2 (1.50%) Amazon Redshift
5 2 (1.50%) DB2
6 1 (0.75%) MS Access
6 1 (0.75%) Base SAS
6 1 (0.75%) SAS Enterprise Guide
6 1 (0.75%) PostgreSQL
6 1 (0.75%) BigQuery
6 1 (0.75%) Apache Hive
6 1 (0.75%) NoSQL
6 1 (0.75%) MariaDB
Development Applications
1 11 (8.27%) JIRA
2 8 (6.02%) Trac
3 5 (3.76%) Subversion
3 5 (3.76%) Git (software)
4 4 (3.01%) Grunt
5 2 (1.50%) Jasmine
5 2 (1.50%) Bitbucket
5 2 (1.50%) Team Foundation Server
5 2 (1.50%) VSS/SourceSafe
6 1 (0.75%) QUnit
6 1 (0.75%) WATIR
6 1 (0.75%) Selenium
6 1 (0.75%) TeamCity
General
1 43 (32.33%) Marketing
2 16 (12.03%) Finance
3 8 (6.02%) Publishing
4 6 (4.51%) Retail
5 5 (3.76%) Advertising
6 3 (2.26%) Games
7 2 (1.50%) Banking
8 1 (0.75%) Multimedia
8 1 (0.75%) Billing
8 1 (0.75%) Front Office
8 1 (0.75%) Legal
Job Titles
1 44 (33.08%) Analyst
2 27 (20.30%) Developer
3 21 (15.79%) Product Manager
4 15 (11.28%) Senior Product Manager
4 15 (11.28%) Senior Manager
5 12 (9.02%) Data Analyst
6 10 (7.52%) Web Analyst
7 9 (6.77%) Web Developer
8 6 (4.51%) Marketing Executive
8 6 (4.51%) Digital Marketing Executive
9 5 (3.76%) Consultant
9 5 (3.76%) Project Manager
9 5 (3.76%) Senior Analyst
10 4 (3.01%) Senior Developer
10 4 (3.01%) Business Analyst
10 4 (3.01%) Front-End Developer
10 4 (3.01%) Web Manager
11 3 (2.26%) Marketing Analyst
11 3 (2.26%) Digital Project Manager
11 3 (2.26%) Lead Developer
Libraries, Frameworks & Software Standards
1 39 (29.32%) HTML
2 26 (19.55%) CSS
3 22 (16.54%) jQuery
4 12 (9.02%) Ajax
5 11 (8.27%) Web Services
6 10 (7.52%) RESTful
6 10 (7.52%) AngularJS
7 8 (6.02%) HTML5
8 7 (5.26%) CSS3
9 5 (3.76%) JSON
10 4 (3.01%) XML
10 4 (3.01%) .NET
11 3 (2.26%) Twitter Bootstrap
11 3 (2.26%) Django
12 2 (1.50%) Regular Expression
12 2 (1.50%) Backbone.js
12 2 (1.50%) Sass
12 2 (1.50%) LESS
12 2 (1.50%) XHTML
13 1 (0.75%) Spring
Miscellaneous
1 31 (23.31%) Analytical Skills
2 25 (18.80%) User Experience
3 13 (9.77%) Statistics
4 12 (9.02%) Social Media
5 10 (7.52%) Visualisation
6 5 (3.76%) Psychology
6 5 (3.76%) Human Factors
7 4 (3.01%) Data Integration
7 4 (3.01%) Copywriting
8 3 (2.26%) Management Information System
8 3 (2.26%) Clustering
8 3 (2.26%) Open Source
8 3 (2.26%) Digital Media
8 3 (2.26%) Mobile App
8 3 (2.26%) Data Structures
9 2 (1.50%) W3C
9 2 (1.50%) E-Learning
9 2 (1.50%) BBC
9 2 (1.50%) Streaming Music
9 2 (1.50%) Taxonomies
Operating Systems
1 6 (4.51%) Android
2 4 (3.01%) Apple iOS
3 3 (2.26%) Linux
Processes & Methodologies
1 133 (100.00%) Analytics
2 42 (31.58%) Agile Software Development
3 30 (22.56%) Web Analytics
4 19 (14.29%) Content Management
5 15 (11.28%) E-Commerce
6 13 (9.77%) Project Management
6 13 (9.77%) Digital Marketing
7 12 (9.02%) Information Architecture
7 12 (9.02%) SEO
8 10 (7.52%) Web Development
8 10 (7.52%) Product Management
9 9 (6.77%) Scrum
9 9 (6.77%) CRM
10 8 (6.02%) Market Research
11 7 (5.26%) Email Marketing
11 7 (5.26%) Usability Testing
12 6 (4.51%) Data Analytics
12 6 (4.51%) Social Media Marketing
12 6 (4.51%) Responsive Web Design
12 6 (4.51%) Benchmarking
Programming Languages
1 30 (22.56%) JavaScript
2 28 (21.05%) SQL
3 9 (6.77%) Java
4 7 (5.26%) R
5 6 (4.51%) PHP
6 3 (2.26%) Python
6 3 (2.26%) Ruby
7 2 (1.50%) VBA
7 2 (1.50%) C#
8 1 (0.75%) C
Qualifications
1 21 (15.79%) Degree
2 13 (9.77%) Security Cleared
3 5 (3.76%) SC Cleared
4 2 (1.50%) BC Cleared
5 1 (0.75%) DV Cleared
Quality Assurance & Compliance
1 5 (3.76%) Data Quality
2 2 (1.50%) QA
System Software
1 1 (0.75%) Active Directory
1 1 (0.75%) Docker
Vendors
1 133 (100.00%) Google
2 22 (16.54%) Omniture
3 15 (11.28%) Adobe
4 10 (7.52%) Salesforce.com
4 10 (7.52%) Tableau
5 8 (6.02%) Twitter
6 6 (4.51%) Eloqua
6 6 (4.51%) Marketo
6 6 (4.51%) Pardot
7 5 (3.76%) Facebook
8 4 (3.01%) Ab Initio
9 3 (2.26%) DoubleClick
9 3 (2.26%) Coremetrics
9 3 (2.26%) Sysomos
10 2 (1.50%) Sitecore
10 2 (1.50%) hybris
10 2 (1.50%) MicroStrategy
10 2 (1.50%) Oracle
10 2 (1.50%) Business Objects
10 2 (1.50%) Microsoft
London
Hydrogen Group
Rate: Negotiable
Posted: 5 days ago
Central London / West End
ARC IT Recruitment Ltd
Posted: 5 days ago
London
Templeton and Partners - SAP & UK Account
Rate: £480 - 550 per day
Posted: 10 days ago
City of London
Amoria Bond - UK
Posted: 23 days ago
City of London
Real Staffing
Rate: competitive
Posted: 23 days ago
London
Templeton and Partners - SAP & UK Account
Rate: Market related
Posted: 24 days ago