The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the London region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 28 July 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
28 Jul 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 363 344 355
Rank change year-on-year
-19 +11
Contract jobs citing Google Analytics 65 89 67
As % of all contract IT jobs located in London 0.29% 0.38% 0.28%
As % of the Cloud Services category 2.26% 5.16% 4.87%
Number of daily rates quoted 48 66 54
Median daily rate £331 £350 £350
Median daily rate % change year-on-year
-5.35% -
90% offered a daily rate of more than £194 £190 £168
10% offered a daily rate of more than £450 £500 £450
UK excluding London median daily rate £300 £363 £300
% change year-on-year
-17.24% +20.83%
Number of hourly rates quoted 1 0 0
Median hourly rate £17.50 - -
UK excluding London median hourly rate £19.61 £24.00 £11.00
% change year-on-year
-18.29% +118.18%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the London region.

Cloud Services Category
London
Contract IT job ads with a match in the
Cloud Services category
2872 1726 1376
As % of all contract IT jobs located in London 12.95% 7.32% 5.83%
Number of daily rates quoted 2161 1237 939
Median daily rate £475 £435 £425
Median daily rate % change year-on-year
+9.19% +2.35%
90% offered a daily rate of more than £325 £300 £275
10% offered a daily rate of more than £600 £600 £550
UK excluding London median daily rate £450 £400 £380
% change year-on-year
+12.50% +5.33%
Number of hourly rates quoted 17 11 25
Median hourly rate £20.00 £40.00 £17.50
Median hourly rate % change year-on-year
-50.00% +128.57%
90% offered a hourly rate of more than £13.85 £17.15 £16.25
10% offered a hourly rate of more than £49.58 £89.00 £19.50
UK excluding London median hourly rate £16.75 £20.75 £17.00
% change year-on-year
-19.27% +22.05%

Google Analytics
Jobs Demand Trend in London

The demand trend of contract jobs across the London region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in London

Google Analytics
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the London region.

Google Analytics Daily Rate Trend in London

Google Analytics
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the London region over the 3 months to 28 July 2016.

Google Analytics Daily Rate Histogram in London

Google Analytics
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the London region.

Google Analytics Hourly Rate Trend in London

Google Analytics
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the London region over the 3 months to 28 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +45 20 £338 +29.80% 6
Wimbledon - 1 £440 -
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in London

For the 6 months to 28 July 2016, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the London region with a requirement for Google Analytics.

1 134 (99.26%) Google
1 134 (99.26%) Analytics
2 51 (37.78%) Agile Software Development
3 48 (35.56%) E-Commerce
4 47 (34.81%) Marketing
5 40 (29.63%) JavaScript
6 33 (24.44%) Analytical Skills
7 32 (23.70%) SQL
8 31 (22.96%) Social Media
9 29 (21.48%) SEO
10 28 (20.74%) HTML
11 27 (20.00%) CSS
12 26 (19.26%) Java
12 26 (19.26%) TDD
12 26 (19.26%) JIRA
13 25 (18.52%) CRM
14 24 (17.78%) Adobe
14 24 (17.78%) Digital Marketing
15 21 (15.56%) Web Analytics
15 21 (15.56%) Web Services
15 21 (15.56%) Scrum
15 21 (15.56%) Finance
16 20 (14.81%) CMS
17 19 (14.07%) Spring
17 19 (14.07%) Git (software)
17 19 (14.07%) User Experience
18 17 (12.59%) Apache TomEE
18 17 (12.59%) CyberSource
18 17 (12.59%) Digital Analytics
18 17 (12.59%) Hibernate

Google Analytics
Top Related IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 20 (14.81%) CMS
2 17 (12.59%) Apache TomEE
2 17 (12.59%) Tomcat
3 10 (7.41%) Confluence
4 7 (5.19%) SAS
4 7 (5.19%) SharePoint
5 4 (2.96%) Skype for Business
6 2 (1.48%) Adobe Experience Manager
6 2 (1.48%) Facebook Platform
6 2 (1.48%) WordPress
7 1 (0.74%) Drupal
7 1 (0.74%) Kentico
7 1 (0.74%) SharePoint 2010
7 1 (0.74%) SharePoint 2013
7 1 (0.74%) Sitecore CMS
7 1 (0.74%) Umbraco
Applications
1 10 (7.41%) MS Excel
2 8 (5.93%) MS PowerPoint
2 8 (5.93%) Photoshop
3 6 (4.44%) MS Office
3 6 (4.44%) Spreadsheet
3 6 (4.44%) SPSS
4 4 (2.96%) Adobe Illustrator
5 2 (1.48%) MS Visio
6 1 (0.74%) Adobe Creative Suite
6 1 (0.74%) Fireworks
6 1 (0.74%) OmniGraffle
6 1 (0.74%) Pixate
Business Applications
1 13 (9.63%) Payment Gateway
2 9 (6.67%) WebTrends
3 3 (2.22%) Sprinklr
4 2 (1.48%) Dynamics CRM
4 2 (1.48%) Radian6
4 2 (1.48%) SAP Oil and Gas
5 1 (0.74%) Adobe Campaign
5 1 (0.74%) Oracle BPM
5 1 (0.74%) Unica
Cloud Services
1 11 (8.15%) Adobe Analytics
2 7 (5.19%) AdWords
2 7 (5.19%) Google Tag Manager
3 6 (4.44%) Amazon AWS
4 5 (3.70%) Google Cloud Platform
5 4 (2.96%) Yammer
6 3 (2.22%) Amazon S3
6 3 (2.22%) Google Checkout
6 3 (2.22%) Heroku
6 3 (2.22%) Socialbakers
7 2 (1.48%) GitHub
7 2 (1.48%) Microsoft Azure
8 1 (0.74%) MailChimp
8 1 (0.74%) SaaS
Communications & Networking
1 9 (6.67%) Internet
2 3 (2.22%) HTTP
3 1 (0.74%) Intranet
Database & Business Intelligence
1 5 (3.70%) BigQuery
1 5 (3.70%) SQL Server
2 4 (2.96%) Mixpanel
3 3 (2.22%) NoSQL
3 3 (2.22%) PostgreSQL
4 2 (1.48%) Data Mining
4 2 (1.48%) MongoDB
4 2 (1.48%) MySQL
4 2 (1.48%) Relational Database
4 2 (1.48%) SQL Server Integration Services
5 1 (0.74%) Apache Hive
5 1 (0.74%) DataStage
5 1 (0.74%) Hadoop
5 1 (0.74%) QlikView
5 1 (0.74%) Spotfire
5 1 (0.74%) SQL Server 2005
5 1 (0.74%) SQL Server 2008
5 1 (0.74%) SQL Server 2012
5 1 (0.74%) SQL Server Analysis Services
5 1 (0.74%) SQL Server Reporting Services
Development Applications
1 26 (19.26%) JIRA
2 19 (14.07%) Git (software)
3 16 (11.85%) Jenkins
4 4 (2.96%) Axure RP
5 3 (2.22%) Ant
5 3 (2.22%) Dreamweaver
5 3 (2.22%) Maven
6 2 (1.48%) Balsamiq Mockups
7 1 (0.74%) Bower
7 1 (0.74%) Gatling
7 1 (0.74%) Geb
7 1 (0.74%) git-flow
7 1 (0.74%) Gradle
7 1 (0.74%) Grunt
7 1 (0.74%) NUnit
7 1 (0.74%) Oracle Forms
7 1 (0.74%) Spock
7 1 (0.74%) Visual Studio
7 1 (0.74%) VSS/SourceSafe
7 1 (0.74%) Xcode
General
1 47 (34.81%) Marketing
2 21 (15.56%) Finance
3 16 (11.85%) Publishing
4 12 (8.89%) Retail
5 9 (6.67%) Advertising
6 7 (5.19%) Telecoms
7 6 (4.44%) Legal
8 3 (2.22%) Banking
8 3 (2.22%) Games
9 2 (1.48%) Electronics
9 2 (1.48%) Manufacturing
10 1 (0.74%) Law
10 1 (0.74%) Pharmaceutical
Job Titles
1 44 (32.59%) Analyst
2 33 (24.44%) Developer
3 21 (15.56%) Java Developer
4 17 (12.59%) Senior Developer
5 16 (11.85%) Senior Java Developer
6 12 (8.89%) Data Analyst
7 10 (7.41%) Digital Analyst
8 9 (6.67%) Web Analyst
9 8 (5.93%) E-Commerce Developer
9 8 (5.93%) Java E-Commerce Developer
9 8 (5.93%) Product Owner
9 8 (5.93%) Senior E-Commerce Developer
10 7 (5.19%) Designer
10 7 (5.19%) Marketing Analyst
11 6 (4.44%) Integration Developer
11 6 (4.44%) Oracle Developer
11 6 (4.44%) Senior Oracle Developer
11 6 (4.44%) Senior Siebel Developer
11 6 (4.44%) Siebel Developer
12 5 (3.70%) Junior
Libraries, Frameworks & Software Standards
1 28 (20.74%) HTML
2 27 (20.00%) CSS
3 21 (15.56%) Web Services
4 19 (14.07%) Spring
5 17 (12.59%) Hibernate
6 13 (9.63%) J2EE
7 12 (8.89%) HTML5
8 9 (6.67%) AngularJS
8 9 (6.67%) CSS3
8 9 (6.67%) jQuery
9 6 (4.44%) Ajax
9 6 (4.44%) Spring Integration
10 4 (2.96%) JSP
10 4 (2.96%) LESS
10 4 (2.96%) Node.js
10 4 (2.96%) REST
10 4 (2.96%) RESTful
10 4 (2.96%) Struts
10 4 (2.96%) XML
11 3 (2.22%) .NET
Miscellaneous
1 33 (24.44%) Analytical Skills
2 31 (22.96%) Social Media
3 19 (14.07%) User Experience
4 13 (9.63%) iPad
5 9 (6.67%) Digital Media
5 9 (6.67%) Visualisation
6 6 (4.44%) Statistics
7 5 (3.70%) Algorithms
7 5 (3.70%) Computer Science
7 5 (3.70%) Economics
7 5 (3.70%) Mathematics
7 5 (3.70%) Mobile App
8 3 (2.22%) Management Information System
9 2 (1.48%) Copywriting
9 2 (1.48%) Data Extraction
9 2 (1.48%) Fintech
9 2 (1.48%) Minimum Viable Product
9 2 (1.48%) Physics
9 2 (1.48%) Video on Demand
10 1 (0.74%) Virtual Team
Operating Systems
1 6 (4.44%) Android
1 6 (4.44%) Apple iOS
2 3 (2.22%) Linux
Processes & Methodologies
1 134 (99.26%) Analytics
2 51 (37.78%) Agile Software Development
3 48 (35.56%) E-Commerce
4 29 (21.48%) SEO
5 26 (19.26%) TDD
6 25 (18.52%) CRM
7 24 (17.78%) Digital Marketing
8 21 (15.56%) Scrum
8 21 (15.56%) Web Analytics
9 17 (12.59%) Digital Analytics
9 17 (12.59%) Pair Programming
10 16 (11.85%) Continuous Delivery
11 15 (11.11%) Open Source
11 15 (11.11%) Tag Management
12 13 (9.63%) Data Analysis
13 12 (8.89%) Content Management
14 11 (8.15%) Business Intelligence
15 10 (7.41%) Stakeholder Management
16 9 (6.67%) Prototyping
17 8 (5.93%) Data Analytics
Programming Languages
1 40 (29.63%) JavaScript
2 32 (23.70%) SQL
3 26 (19.26%) Java
4 7 (5.19%) VBA
5 6 (4.44%) PHP
6 4 (2.96%) Groovy
6 4 (2.96%) Python
7 3 (2.22%) R
7 3 (2.22%) T-SQL
8 2 (1.48%) Apple Swift
8 2 (1.48%) C
8 2 (1.48%) Ruby
9 1 (0.74%) C#
9 1 (0.74%) Objective-C
9 1 (0.74%) VB.NET
Qualifications
1 15 (11.11%) Degree
2 2 (1.48%) Security Cleared
3 1 (0.74%) BPSS Clearance
3 1 (0.74%) Microsoft Certification
3 1 (0.74%) PMI Certification
3 1 (0.74%) PMP
3 1 (0.74%) SC Cleared
Quality Assurance & Compliance
1 4 (2.96%) QA
2 3 (2.22%) Data Quality
3 2 (1.48%) Disclosure Scotland
4 1 (0.74%) Actionable Recommendations
4 1 (0.74%) PCI DSS
Vendors
1 134 (99.26%) Google
2 24 (17.78%) Adobe
3 17 (12.59%) CyberSource
4 16 (11.85%) Oracle
5 15 (11.11%) Omniture
6 14 (10.37%) Tableau
7 7 (5.19%) DoubleClick
7 7 (5.19%) Microsoft
8 6 (4.44%) Facebook
8 6 (4.44%) Siebel
9 5 (3.70%) Crimson Hexagon
9 5 (3.70%) Twitter
10 4 (2.96%) Tealium
11 3 (2.22%) Brandwatch
11 3 (2.22%) Optimizely
11 3 (2.22%) Salesforce Marketing Cloud
11 3 (2.22%) Salesforce.com
11 3 (2.22%) SAP
11 3 (2.22%) Spredfast
12 2 (1.48%) IBM
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