The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 4 September 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
4 Sep 2015
Same period 2014 Same period 2013
Google Analytics
Rank 330 357 375
Rank change year-on-year
+27 +18
Contract jobs citing Google Analytics 83 63 53
As % of all contract IT jobs located in London 0.35% 0.26% 0.21%
As % of the Cloud Services category 5.24% 4.89% 6.71%
Number of daily rates quoted 57 45 41
Average daily rate
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of your Daily Rate
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£325 £400 £300
Average daily rate % change year-on-year
-18.75% +33.33%
90% offered a daily rate of more than £200 £225 £225
10% offered a daily rate of more than £485 £580 £450
UK excluding London average daily rate £364 £275 £275
% change year-on-year
+32.27% -
Number of hourly rates quoted 2 3 0
Average hourly rate £21.02 £137.50 -
Average hourly rate % change year-on-year
-84.71% -
UK excluding London average hourly rate £19.25 £11.00 £17.69
% change year-on-year
+75.00% -37.81%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the London region.

Cloud Services Category
London
Contract IT job ads with a match in the
Cloud Services category
1585 1289 790
As % of all contract IT jobs located in London 6.69% 5.38% 3.20%
Number of daily rates quoted 1146 866 615
Average daily rate £450 £425 £400
Average daily rate % change year-on-year
+5.88% +6.25%
90% offered a daily rate of more than £300 £275 £125
10% offered a daily rate of more than £600 £575 £525
UK excluding London average daily rate £400 £380 £300
% change year-on-year
+5.26% +26.66%
Number of hourly rates quoted 13 19 9
Average hourly rate £21.64 £22.00 £18.00
Average hourly rate % change year-on-year
-1.63% +22.22%
90% offered a hourly rate of more than £16.00 £17.50 £16.40
10% offered a hourly rate of more than £44.00 £137.50 £27.50
UK excluding London average hourly rate £23.50 £17.00 £30.75
% change year-on-year
+38.23% -44.71%

Google Analytics
Jobs Demand Trend in London

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the London region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in London

Google Analytics
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the London region.

Google Analytics Daily Rate Trend in London

Google Analytics
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the London region over the 3 months to 4 September 2015.

Google Analytics Daily Rate Histogram in London

Google Analytics
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the London region.

Google Analytics Hourly Rate Trend in London

Google Analytics
Contract Job Locations in London

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the London region over the 3 months to 4 September 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +18 24 £250 -28.57% 5
Canary Wharf - 4 £500 -
Hounslow - 2 - - 1
Uxbridge - 1 £400 -
Hammersmith - 1 £375 -
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in London

For the 6 months to 4 September 2015, IT contractor jobs across the London region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 146 (92.41%) Analytics
2 144 (91.14%) Google
3 73 (46.20%) HTML
4 63 (39.87%) Web Analytics
4 63 (39.87%) Marketing
5 59 (37.34%) Adobe
6 54 (34.18%) Adobe Analytics
7 45 (28.48%) SEO
8 44 (27.85%) CSS
8 44 (27.85%) User Experience
9 39 (24.68%) SQL
10 37 (23.42%) CMS
11 36 (22.78%) JavaScript
11 36 (22.78%) Content Management
12 32 (20.25%) Finance
13 27 (17.09%) Omniture
14 26 (16.46%) Digital Marketing
14 26 (16.46%) WebTrends
14 26 (16.46%) Analytical Skills
15 25 (15.82%) Web Development
16 23 (14.56%) Agile Software Development
16 23 (14.56%) Java
17 22 (13.92%) CRM
17 22 (13.92%) Adobe Experience Manager
18 20 (12.66%) E-Commerce
18 20 (12.66%) Photoshop
18 20 (12.66%) Publishing
19 19 (12.03%) Web Design
19 19 (12.03%) HTML5
19 19 (12.03%) Social Media

Google Analytics
Top Related IT Skills in London by Category

For the 6 months to 4 September 2015, IT contractor jobs across the London region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 37 (23.42%) CMS
2 22 (13.92%) Adobe Experience Manager
3 12 (7.59%) WordPress
4 11 (6.96%) SharePoint
5 8 (5.06%) Drupal
6 7 (4.43%) Oracle Workflow
6 7 (4.43%) TYPO3
6 7 (4.43%) Sitecore CMS
7 4 (2.53%) SAS
7 4 (2.53%) IIS
8 3 (1.90%) NetWeaver
8 3 (1.90%) BizTalk Server
8 3 (1.90%) Apache
9 2 (1.27%) Confluence
10 1 (0.63%) SharePoint 2010
10 1 (0.63%) Node.js
10 1 (0.63%) Joomla!
10 1 (0.63%) JBoss
10 1 (0.63%) LiveLink
Applications
1 20 (12.66%) Photoshop
2 14 (8.86%) MS Excel
3 8 (5.06%) MS Office
4 6 (3.80%) MS Visio
5 5 (3.16%) MS PowerPoint
6 2 (1.27%) Spreadsheet
6 2 (1.27%) SPSS
7 1 (0.63%) Acrobat
7 1 (0.63%) Adobe Illustrator
7 1 (0.63%) FastStats
7 1 (0.63%) OmniGraffle
7 1 (0.63%) Adobe Creative Suite
Business Applications
1 26 (16.46%) WebTrends
2 7 (4.43%) Adobe Campaign
3 5 (3.16%) Dynamics CRM
4 2 (1.27%) Radian6
Cloud Services
1 54 (34.18%) Adobe Analytics
2 3 (1.90%) Microsoft Azure
2 3 (1.90%) Amazon AWS
2 3 (1.90%) SaaS
2 3 (1.90%) PaaS
3 2 (1.27%) Google Cloud Platform
4 1 (0.63%) GitHub
4 1 (0.63%) MailChimp
Communications & Networking
1 10 (6.33%) Intranet
2 4 (2.53%) HTTP
3 3 (1.90%) DNS
3 3 (1.90%) SSL
4 1 (0.63%) Internet
Database & Business Intelligence
1 10 (6.33%) Oracle Database
2 8 (5.06%) Data Warehouse
2 8 (5.06%) BusinessObjects
3 7 (4.43%) Oracle Database 10g
3 7 (4.43%) Oracle Database 11g
3 7 (4.43%) Oracle BI EE
4 6 (3.80%) Data Mining
5 5 (3.16%) QlikView
5 5 (3.16%) Relational Database
6 4 (2.53%) MySQL
6 4 (2.53%) SQL Server
7 3 (1.90%) PostgreSQL
7 3 (1.90%) Hadoop
7 3 (1.90%) Redis
7 3 (1.90%) Neo4j
8 2 (1.27%) BigQuery
9 1 (0.63%) SQL Server Reporting Services
9 1 (0.63%) SQL Server Integration Services
Development Applications
1 9 (5.70%) JIRA
2 7 (4.43%) Axure RP
3 6 (3.80%) Firebug
3 6 (3.80%) Fiddler
4 5 (3.16%) Dreamweaver
5 3 (1.90%) Subversion
6 2 (1.27%) Balsamiq Mockups
6 2 (1.27%) Git (software)
6 2 (1.27%) Redmine
7 1 (0.63%) Jasmine
7 1 (0.63%) Grunt
7 1 (0.63%) Bower
7 1 (0.63%) Mocha
General
1 63 (39.87%) Marketing
2 32 (20.25%) Finance
3 20 (12.66%) Publishing
4 13 (8.23%) Advertising
4 13 (8.23%) Retail
5 8 (5.06%) Legal
6 3 (1.90%) Multimedia
7 2 (1.27%) Games
8 1 (0.63%) Banking
8 1 (0.63%) Billing
8 1 (0.63%) Local Government
8 1 (0.63%) Telecoms
Job Titles
1 39 (24.68%) Analyst
2 26 (16.46%) Developer
3 17 (10.76%) Web Analyst
4 12 (7.59%) Web Manager
4 12 (7.59%) Architect
5 10 (6.33%) Consultant
5 10 (6.33%) Website Manager
6 8 (5.06%) Junior
6 8 (5.06%) Content Manager
7 7 (4.43%) Web Developer
7 7 (4.43%) Oracle Developer
8 6 (3.80%) Front-End Developer
8 6 (3.80%) Web Editor
9 5 (3.16%) Content Editor
9 5 (3.16%) Web Analytics Manager
9 5 (3.16%) Web Analytics Consultant
9 5 (3.16%) Junior Web Developer
9 5 (3.16%) Junior Developer
9 5 (3.16%) Project Manager
9 5 (3.16%) Business Analyst
Libraries, Frameworks & Software Standards
1 73 (46.20%) HTML
2 44 (27.85%) CSS
3 19 (12.03%) HTML5
4 16 (10.13%) CSS3
5 15 (9.49%) jQuery
6 14 (8.86%) JSON
7 13 (8.23%) Ajax
8 11 (6.96%) .NET
9 10 (6.33%) ASP.NET
10 9 (5.70%) XML
11 7 (4.43%) PhoneGap
12 6 (3.80%) .NET Framework
13 5 (3.16%) JSR 170
13 5 (3.16%) SAML
14 4 (2.53%) Middleware
14 4 (2.53%) J2EE
15 3 (1.90%) Flash
15 3 (1.90%) LAMP
15 3 (1.90%) Hibernate
15 3 (1.90%) Spring
Miscellaneous
1 44 (27.85%) User Experience
2 26 (16.46%) Analytical Skills
3 19 (12.03%) Social Media
4 14 (8.86%) Mobile App
5 9 (5.70%) Algorithms
6 8 (5.06%) Management Information System
6 8 (5.06%) Copywriting
7 5 (3.16%) Wiki
7 5 (3.16%) Computer Science
7 5 (3.16%) Visualisation
7 5 (3.16%) Statistics
7 5 (3.16%) Taxonomies
7 5 (3.16%) Digital Media
8 3 (1.90%) Data Centre
8 3 (1.90%) W3C
8 3 (1.90%) GIS
8 3 (1.90%) Data Extraction
8 3 (1.90%) Clustering
9 1 (0.63%) Social Network
9 1 (0.63%) Online Games
Operating Systems
1 12 (7.59%) Android
2 11 (6.96%) Apple iOS
2 11 (6.96%) Windows
3 6 (3.80%) UNIX
4 4 (2.53%) Linux
5 1 (0.63%) Windows Phone
Processes & Methodologies
1 146 (92.41%) Analytics
2 63 (39.87%) Web Analytics
3 45 (28.48%) SEO
4 36 (22.78%) Content Management
5 26 (16.46%) Digital Marketing
6 25 (15.82%) Web Development
7 23 (14.56%) Agile Software Development
8 22 (13.92%) CRM
9 20 (12.66%) E-Commerce
10 19 (12.03%) Web Design
11 16 (10.13%) Data Analysis
12 15 (9.49%) Scrum
13 14 (8.86%) Migration
14 13 (8.23%) Responsive Web Design
15 12 (7.59%) Workflow
15 12 (7.59%) Multivariate Testing
16 11 (6.96%) Project Management
17 10 (6.33%) B2C
17 10 (6.33%) Asset Management
17 10 (6.33%) Information Architecture
Programming Languages
1 39 (24.68%) SQL
2 36 (22.78%) JavaScript
3 23 (14.56%) Java
4 11 (6.96%) PL/SQL
5 9 (5.70%) VB.NET
6 7 (4.43%) Python
6 7 (4.43%) VBScript
6 7 (4.43%) PHP
7 5 (3.16%) R
8 4 (2.53%) Scala
9 3 (1.90%) Ruby
10 2 (1.27%) C#
11 1 (0.63%) C
11 1 (0.63%) Objective-C
11 1 (0.63%) VBA
Qualifications
1 14 (8.86%) Degree
2 1 (0.63%) BC Cleared
2 1 (0.63%) Security Cleared
Quality Assurance & Compliance
1 11 (6.96%) QA
2 1 (0.63%) SLA
Systems Management
1 1 (0.63%) TeamSite
Vendors
1 144 (91.14%) Google
2 59 (37.34%) Adobe
3 27 (17.09%) Omniture
4 17 (10.76%) Tableau
5 12 (7.59%) DoubleClick
5 12 (7.59%) Oracle
6 10 (6.33%) Salesforce.com
7 9 (5.70%) Sitecore
8 8 (5.06%) Microsoft
8 8 (5.06%) Eloqua
9 7 (4.43%) Aprimo
10 5 (3.16%) Coremetrics
11 3 (1.90%) Splunk
12 2 (1.27%) Sysomos
12 2 (1.27%) Zend
12 2 (1.27%) Facebook
12 2 (1.27%) Twitter
13 1 (0.63%) Marketo
13 1 (0.63%) HubSpot
13 1 (0.63%) ExactTarget
London
Churchill Frank
Rate: £250 - £300 per day
Posted: 8 days ago
Hounslow
Austin Fraser Limited
Rate: £0.00 per day + Market Rates
Posted: 8 days ago
London
Energize Recruitment Solutions Ltd
Rate: £300 - £400 per day
Posted: 28 days ago