The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the London region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 25 August 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
25 Aug 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 372 351 370
Rank change year-on-year
-21 +19
Contract jobs citing Google Analytics 77 85 65
As % of all contract IT jobs located in London 0.33% 0.36% 0.27%
As % of the Cloud Services category 2.54% 5.00% 4.58%
Number of daily rates quoted 50 59 53
Median daily rate £350 £325 £375
Median daily rate % change year-on-year
+7.69% -13.33%
90% offered a daily rate of more than £189 £200 £225
10% offered a daily rate of more than £500 £490 £575
UK excluding London median daily rate £300 £363 £280
% change year-on-year
-17.24% +29.46%
Number of hourly rates quoted 2 1 2
Median hourly rate £137.50 £23.00 £82.75
Median hourly rate % change year-on-year
+497.82% -72.20%
90% offered a hourly rate of more than £107.50 £23.00 £38.95
10% offered a hourly rate of more than £167.50 £23.00 £126.55
UK excluding London median hourly rate £19.61 £14.50 £11.00
% change year-on-year
+35.24% +31.81%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the London region.

Cloud Services Category
London
Contract IT job ads with a match in the
Cloud Services category
3036 1700 1418
As % of all contract IT jobs located in London 13.19% 7.16% 5.85%
Number of daily rates quoted 2263 1227 963
Median daily rate £485 £445 £425
Median daily rate % change year-on-year
+8.98% +4.70%
90% offered a daily rate of more than £325 £287 £275
10% offered a daily rate of more than £600 £600 £575
UK excluding London median daily rate £425 £400 £388
% change year-on-year
+6.25% +3.22%
Number of hourly rates quoted 22 9 24
Median hourly rate £33.97 £23.00 £18.00
Median hourly rate % change year-on-year
+47.69% +27.77%
90% offered a hourly rate of more than £14.45 £15.00 £16.30
10% offered a hourly rate of more than £100.00 £44.00 £34.90
UK excluding London median hourly rate £17.75 £22.50 £17.25
% change year-on-year
-21.11% +30.43%

Google Analytics
Jobs Demand Trend in London

The demand trend of contract jobs across the London region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in London

Google Analytics
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the London region.

Google Analytics Daily Rate Trend in London

Google Analytics
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the London region over the 3 months to 25 August 2016.

Google Analytics Daily Rate Histogram in London

Google Analytics
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the London region.

Google Analytics Hourly Rate Trend in London

Google Analytics
Hourly Rate Histogram in London

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Google Analytics across the London region over the 3 months to 25 August 2016.

Google Analytics Hourly Rate Histogram in London

Google Analytics
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the London region over the 3 months to 25 August 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +29 16 £285 +14.00% 2
Barking - 1 - -
Wimbledon - 1 £440 -
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in London

For the 6 months to 25 August 2016, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the London region with a requirement for Google Analytics.

1 140 (99.29%) Analytics
2 139 (98.58%) Google
3 57 (40.43%) Marketing
4 51 (36.17%) E-Commerce
5 48 (34.04%) Analytical Skills
6 40 (28.37%) SEO
7 38 (26.95%) Agile Software Development
8 35 (24.82%) HTML
9 34 (24.11%) JavaScript
9 34 (24.11%) SQL
10 32 (22.70%) CSS
11 29 (20.57%) Web Analytics
12 27 (19.15%) Adobe
12 27 (19.15%) Social Media
13 24 (17.02%) Digital Marketing
14 23 (16.31%) User Experience
15 22 (15.60%) Finance
16 20 (14.18%) CMS
16 20 (14.18%) CRM
16 20 (14.18%) Java
17 19 (13.48%) Tableau
18 18 (12.77%) Digital Analytics
18 18 (12.77%) Publishing
18 18 (12.77%) Omniture
18 18 (12.77%) TDD
18 18 (12.77%) Degree
19 17 (12.06%) Data Analysis
19 17 (12.06%) Tag Management
20 15 (10.64%) Retail
20 15 (10.64%) Business Intelligence

Google Analytics
Top Related IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 20 (14.18%) CMS
2 10 (7.09%) Apache TomEE
2 10 (7.09%) Tomcat
3 9 (6.38%) SAS
4 4 (2.84%) Confluence
5 3 (2.13%) WordPress
6 2 (1.42%) Apache Spark
6 2 (1.42%) Facebook Platform
6 2 (1.42%) SharePoint
6 2 (1.42%) Sitecore CMS
7 1 (0.71%) Adobe Experience Manager
7 1 (0.71%) Drupal
7 1 (0.71%) Kentico
7 1 (0.71%) SharePoint 2010
7 1 (0.71%) SharePoint 2013
7 1 (0.71%) Umbraco
Applications
1 14 (9.93%) MS Excel
2 9 (6.38%) MS PowerPoint
3 8 (5.67%) Photoshop
4 7 (4.96%) Spreadsheet
5 6 (4.26%) Adobe Illustrator
5 6 (4.26%) SPSS
6 4 (2.84%) MS Office
7 2 (1.42%) Stata
8 1 (0.71%) Adobe Creative Suite
8 1 (0.71%) Fireworks
8 1 (0.71%) MS Visio
8 1 (0.71%) OmniGraffle
8 1 (0.71%) Pixate
Business Applications
1 10 (7.09%) WebTrends
2 6 (4.26%) Payment Gateway
3 4 (2.84%) Magento
4 3 (2.13%) Dynamics CRM
4 3 (2.13%) Radian6
4 3 (2.13%) Sprinklr
5 2 (1.42%) SAP Oil and Gas
6 1 (0.71%) Adobe Campaign
6 1 (0.71%) Oracle BPM
6 1 (0.71%) Unica
Cloud Services
1 12 (8.51%) Adobe Analytics
2 10 (7.09%) AdWords
3 7 (4.96%) Google Tag Manager
4 5 (3.55%) Google Cloud Platform
5 4 (2.84%) Amazon AWS
6 3 (2.13%) Heroku
6 3 (2.13%) Socialbakers
7 2 (1.42%) Amazon S3
7 2 (1.42%) GitHub
7 2 (1.42%) Google Checkout
7 2 (1.42%) Microsoft Azure
8 1 (0.71%) MailChimp
8 1 (0.71%) SaaS
8 1 (0.71%) Slack
Communications & Networking
1 5 (3.55%) Internet
2 3 (2.13%) HTTP
2 3 (2.13%) Intranet
Database & Business Intelligence
1 7 (4.96%) Mixpanel
2 5 (3.55%) BigQuery
2 5 (3.55%) SQL Server
3 3 (2.13%) Hadoop
3 3 (2.13%) MySQL
3 3 (2.13%) NoSQL
3 3 (2.13%) PostgreSQL
4 2 (1.42%) Data Mining
4 2 (1.42%) MongoDB
5 1 (0.71%) Apache Hive
5 1 (0.71%) Crystal Reports
5 1 (0.71%) DB2
5 1 (0.71%) OLAP
5 1 (0.71%) OLTP
5 1 (0.71%) QlikView
5 1 (0.71%) Relational Database
5 1 (0.71%) SQL Server Analysis Services
5 1 (0.71%) SQL Server Integration Services
5 1 (0.71%) SQL Server Reporting Services
Development Applications
1 14 (9.93%) Git (software)
2 12 (8.51%) JIRA
3 9 (6.38%) Jenkins
4 5 (3.55%) Axure RP
5 3 (2.13%) Ant
5 3 (2.13%) Maven
6 2 (1.42%) git-flow
6 2 (1.42%) Xcode
7 1 (0.71%) Atlassian Bamboo
7 1 (0.71%) Balsamiq Mockups
7 1 (0.71%) Bower
7 1 (0.71%) Dreamweaver
7 1 (0.71%) Gatling
7 1 (0.71%) Geb
7 1 (0.71%) Gradle
7 1 (0.71%) Grunt
7 1 (0.71%) Oracle Forms
7 1 (0.71%) Spock
General
1 57 (40.43%) Marketing
2 22 (15.60%) Finance
3 18 (12.77%) Publishing
4 15 (10.64%) Retail
5 11 (7.80%) Advertising
6 7 (4.96%) Legal
6 7 (4.96%) Telecoms
7 4 (2.84%) Banking
7 4 (2.84%) Games
8 3 (2.13%) Pharmaceutical
9 2 (1.42%) Electronics
9 2 (1.42%) Law
9 2 (1.42%) Manufacturing
10 1 (0.71%) Back Office
10 1 (0.71%) Portuguese Language
Job Titles
1 51 (36.17%) Analyst
2 26 (18.44%) Developer
3 14 (9.93%) Data Analyst
3 14 (9.93%) Java Developer
4 12 (8.51%) Digital Analyst
5 11 (7.80%) Web Analyst
6 10 (7.09%) Designer
7 9 (6.38%) Senior Developer
7 9 (6.38%) Senior Java Developer
8 7 (4.96%) Marketing Analyst
8 7 (4.96%) Senior Analyst
9 5 (3.55%) Front End Developer (Client-Side Developer)
10 4 (2.84%) Angular Developer
10 4 (2.84%) E-Commerce Developer
10 4 (2.84%) Implementation Manager
10 4 (2.84%) Insight Analyst
10 4 (2.84%) Java E-Commerce Developer
10 4 (2.84%) Senior E-Commerce Developer
10 4 (2.84%) SEO Manager
10 4 (2.84%) UX Designer
Libraries, Frameworks & Software Standards
1 35 (24.82%) HTML
2 32 (22.70%) CSS
3 13 (9.22%) HTML5
3 13 (9.22%) Web Services
4 12 (8.51%) Spring
5 10 (7.09%) CSS3
5 10 (7.09%) Hibernate
6 9 (6.38%) AngularJS
7 8 (5.67%) jQuery
8 6 (4.26%) J2EE
9 5 (3.55%) LESS
9 5 (3.55%) REST
9 5 (3.55%) RESTful
9 5 (3.55%) Sass
9 5 (3.55%) XML
10 4 (2.84%) Ajax
10 4 (2.84%) JSP
10 4 (2.84%) Node.js
10 4 (2.84%) Struts
10 4 (2.84%) Twitter Bootstrap
Miscellaneous
1 48 (34.04%) Analytical Skills
2 27 (19.15%) Social Media
3 23 (16.31%) User Experience
4 13 (9.22%) Visualisation
5 11 (7.80%) Statistics
6 10 (7.09%) Mathematics
7 7 (4.96%) Computer Science
7 7 (4.96%) Digital Media
7 7 (4.96%) Economics
8 6 (4.26%) iPad
9 5 (3.55%) Algorithms
10 4 (2.84%) Mobile App
10 4 (2.84%) Physics
11 3 (2.13%) Video on Demand
12 2 (1.42%) Applied Mathematics
12 2 (1.42%) Data Extraction
12 2 (1.42%) Fintech
12 2 (1.42%) FMCG
12 2 (1.42%) Management Information System
12 2 (1.42%) Minimum Viable Product
Operating Systems
1 5 (3.55%) Apple iOS
2 3 (2.13%) Android
2 3 (2.13%) Linux
3 1 (0.71%) Windows
Processes & Methodologies
1 140 (99.29%) Analytics
2 51 (36.17%) E-Commerce
3 40 (28.37%) SEO
4 38 (26.95%) Agile Software Development
5 29 (20.57%) Web Analytics
6 24 (17.02%) Digital Marketing
7 20 (14.18%) CRM
8 18 (12.77%) Digital Analytics
8 18 (12.77%) TDD
9 17 (12.06%) Data Analysis
9 17 (12.06%) Tag Management
10 15 (10.64%) Business Intelligence
11 14 (9.93%) Pay per click
12 12 (8.51%) Scrum
13 11 (7.80%) Continuous Improvement
14 10 (7.09%) Data Analytics
14 10 (7.09%) Pair Programming
15 9 (6.38%) Actionable Insight
15 9 (6.38%) Continuous Delivery
16 8 (5.67%) Content Management
Programming Languages
1 34 (24.11%) JavaScript
1 34 (24.11%) SQL
2 20 (14.18%) Java
3 8 (5.67%) Python
4 7 (4.96%) R
5 6 (4.26%) VBA
6 5 (3.55%) PHP
7 4 (2.84%) Groovy
8 3 (2.13%) Apple Swift
8 3 (2.13%) C++
8 3 (2.13%) T-SQL
9 2 (1.42%) C
9 2 (1.42%) MATLAB
9 2 (1.42%) Objective-C
9 2 (1.42%) Ruby
Qualifications
1 18 (12.77%) Degree
2 3 (2.13%) Security Cleared
3 2 (1.42%) BPSS Clearance
4 1 (0.71%) PMI Certification
4 1 (0.71%) PMP
4 1 (0.71%) SC Cleared
Quality Assurance & Compliance
1 6 (4.26%) QA
2 4 (2.84%) Actionable Recommendations
2 4 (2.84%) Data Quality
3 2 (1.42%) Disclosure Scotland
4 1 (0.71%) PCI DSS
Vendors
1 139 (98.58%) Google
2 27 (19.15%) Adobe
3 19 (13.48%) Tableau
4 18 (12.77%) Omniture
5 10 (7.09%) CyberSource
6 9 (6.38%) Oracle
7 8 (5.67%) DoubleClick
7 8 (5.67%) Facebook
8 6 (4.26%) Twitter
9 5 (3.55%) Crimson Hexagon
9 5 (3.55%) Tealium
10 4 (2.84%) Brandwatch
10 4 (2.84%) Microsoft
11 3 (2.13%) Coremetrics
11 3 (2.13%) SAP
11 3 (2.13%) Siebel
11 3 (2.13%) Sitecore
11 3 (2.13%) Spredfast
12 2 (1.42%) Apple
12 2 (1.42%) Yahoo!
London
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Rate: £200 - 400 per day
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Preferred Choice
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