The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the London region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 29 September 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
29 Sep 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 354 369 384
Rank change year-on-year
+15 +15
Contract jobs citing Google Analytics 89 70 57
As % of all contract IT jobs located in London 0.39% 0.30% 0.23%
As % of the Cloud Services category 2.93% 4.10% 4.06%
Number of daily rates quoted 60 49 41
Median daily rate £350 £288 £375
Median daily rate % change year-on-year
+21.73% -23.33%
90% offered a daily rate of more than £219 £200 £213
10% offered a daily rate of more than £482 £455 £580
UK excluding London median daily rate £388 £369 £265
% change year-on-year
+5.08% +39.15%
Number of hourly rates quoted 2 2 3
Median hourly rate £137.50 £21.02 £137.50
Median hourly rate % change year-on-year
+554.29% -84.71%
UK excluding London median hourly rate £18.00 £24.00 £37.50
% change year-on-year
-25.00% -36.00%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the London region.

Cloud Services Category
London
Contract IT job ads with a match in the
Cloud Services category
3038 1707 1405
As % of all contract IT jobs located in London 13.31% 7.30% 5.71%
Number of daily rates quoted 2225 1263 989
Median daily rate £495 £450 £425
Median daily rate % change year-on-year
+10.00% +5.88%
90% offered a daily rate of more than £325 £288 £300
10% offered a daily rate of more than £600 £612 £575
UK excluding London median daily rate £430 £405 £400
% change year-on-year
+6.17% +1.25%
Number of hourly rates quoted 27 13 15
Median hourly rate £29.22 £21.64 £29.50
Median hourly rate % change year-on-year
+35.01% -26.64%
90% offered a hourly rate of more than £15.00 £18.02 £19.75
10% offered a hourly rate of more than £100.00 £34.12 £71.00
UK excluding London median hourly rate £17.75 £25.00 £20.00
% change year-on-year
-29.00% +25.00%

Google Analytics
Jobs Demand Trend in London

The demand trend of contract jobs across the London region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in London

Google Analytics
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the London region.

Google Analytics Daily Rate Trend in London

Google Analytics
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the London region over the 3 months to 29 September 2016.

Google Analytics Daily Rate Histogram in London

Google Analytics
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the London region.

Google Analytics Hourly Rate Trend in London

Google Analytics
Hourly Rate Histogram in London

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Google Analytics across the London region over the 3 months to 29 September 2016.

Google Analytics Hourly Rate Histogram in London

Google Analytics
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the London region over the 3 months to 29 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +2 12 £285 +14.00% 4
Barking - 2 - -
Uxbridge 0 1 £375 -6.25%
Brentford - 1 - -
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in London

For the 6 months to 29 September 2016, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the London region with a requirement for Google Analytics.

1 152 (99.35%) Analytics
2 151 (98.69%) Google
3 65 (42.48%) Marketing
4 54 (35.29%) Analytical Skills
5 45 (29.41%) E-Commerce
5 45 (29.41%) SEO
6 44 (28.76%) Web Analytics
7 41 (26.80%) HTML
7 41 (26.80%) SQL
8 38 (24.84%) CSS
9 37 (24.18%) Agile Software Development
10 35 (22.88%) User Experience
11 32 (20.92%) JavaScript
12 30 (19.61%) Finance
13 29 (18.95%) Adobe
14 26 (16.99%) Digital Marketing
15 25 (16.34%) Degree
16 23 (15.03%) Tableau
17 22 (14.38%) Tag Management
17 22 (14.38%) Omniture
17 22 (14.38%) Data Analysis
18 20 (13.07%) Social Media
19 19 (12.42%) Publishing
19 19 (12.42%) CMS
19 19 (12.42%) Digital Analytics
20 18 (11.76%) Stakeholder Management
21 17 (11.11%) Retail
21 17 (11.11%) MS Excel
22 16 (10.46%) CRM
22 16 (10.46%) Business Intelligence

Google Analytics
Top Related IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 19 (12.42%) CMS
2 10 (6.54%) SAS
3 5 (3.27%) Confluence
4 4 (2.61%) WordPress
5 3 (1.96%) Apache Spark
5 3 (1.96%) Sitecore CMS
6 2 (1.31%) Apache
6 2 (1.31%) Facebook Platform
6 2 (1.31%) Umbraco
6 2 (1.31%) WebSphere
7 1 (0.65%) Adobe Experience Manager
7 1 (0.65%) Drupal
7 1 (0.65%) Kentico
7 1 (0.65%) SharePoint
7 1 (0.65%) SharePoint 2013
Applications
1 17 (11.11%) MS Excel
2 11 (7.19%) MS PowerPoint
3 8 (5.23%) SPSS
4 7 (4.58%) Photoshop
4 7 (4.58%) Spreadsheet
5 5 (3.27%) Adobe Illustrator
6 4 (2.61%) MS Office
7 3 (1.96%) Stata
8 1 (0.65%) Adobe Creative Suite
8 1 (0.65%) Fireworks
8 1 (0.65%) MS Visio
8 1 (0.65%) OmniGraffle
8 1 (0.65%) Pixate
Business Applications
1 11 (7.19%) WebTrends
2 5 (3.27%) Magento
3 4 (2.61%) Dynamics CRM
4 3 (1.96%) Radian6
4 3 (1.96%) Sprinklr
5 2 (1.31%) Oracle BPM
5 2 (1.31%) SAP Oil and Gas
6 1 (0.65%) Adobe Campaign
6 1 (0.65%) Unica
Cloud Services
1 14 (9.15%) Adobe Analytics
2 10 (6.54%) Google Tag Manager
3 8 (5.23%) AdWords
4 5 (3.27%) Google Cloud Platform
5 3 (1.96%) Amazon AWS
5 3 (1.96%) Socialbakers
6 2 (1.31%) GitHub
6 2 (1.31%) Heroku
6 2 (1.31%) Microsoft Azure
7 1 (0.65%) Amazon S3
7 1 (0.65%) Slack
Communications & Networking
1 4 (2.61%) Internet
2 3 (1.96%) Intranet
3 2 (1.31%) HTTP
Database & Business Intelligence
1 10 (6.54%) Mixpanel
2 5 (3.27%) BigQuery
2 5 (3.27%) MySQL
2 5 (3.27%) SQL Server
3 4 (2.61%) Hadoop
4 3 (1.96%) Data Mining
5 2 (1.31%) Apache Hive
5 2 (1.31%) MongoDB
5 2 (1.31%) NoSQL
5 2 (1.31%) PostgreSQL
6 1 (0.65%) Crystal Reports
6 1 (0.65%) DB2
6 1 (0.65%) OLAP
6 1 (0.65%) OLTP
6 1 (0.65%) PowerPivot
6 1 (0.65%) QlikView
6 1 (0.65%) Relational Database
6 1 (0.65%) SQL Server Analysis Services
6 1 (0.65%) SQL Server Integration Services
6 1 (0.65%) SQL Server Reporting Services
Development Applications
1 8 (5.23%) JIRA
2 7 (4.58%) Git (software)
3 5 (3.27%) Axure RP
4 2 (1.31%) Atlassian Bamboo
4 2 (1.31%) Bower
4 2 (1.31%) git-flow
4 2 (1.31%) Grunt
4 2 (1.31%) Xcode
5 1 (0.65%) Balsamiq Mockups
5 1 (0.65%) Dreamweaver
General
1 65 (42.48%) Marketing
2 30 (19.61%) Finance
3 19 (12.42%) Publishing
4 17 (11.11%) Retail
5 12 (7.84%) Advertising
6 8 (5.23%) Telecoms
7 7 (4.58%) Legal
8 6 (3.92%) Pharmaceutical
9 5 (3.27%) Banking
10 3 (1.96%) Games
10 3 (1.96%) Law
11 2 (1.31%) Back Office
11 2 (1.31%) Electronics
11 2 (1.31%) Manufacturing
12 1 (0.65%) Portuguese Language
Job Titles
1 60 (39.22%) Analyst
2 20 (13.07%) Developer
3 18 (11.76%) Data Analyst
4 16 (10.46%) Digital Analyst
5 11 (7.19%) Web Analyst
6 10 (6.54%) Designer
7 9 (5.88%) Senior Analyst
8 8 (5.23%) Analytics Manager
9 7 (4.58%) Google Analytics Analyst
9 7 (4.58%) Marketing Analyst
10 6 (3.92%) Angular Developer
10 6 (3.92%) Consultant
10 6 (3.92%) Technical Manager
11 5 (3.27%) Digital Analytics Manager
11 5 (3.27%) Front End Developer (Client-Side Developer)
11 5 (3.27%) SQL Analyst
12 4 (2.61%) Data Scientist
12 4 (2.61%) Google Analytics Manager
12 4 (2.61%) Insight Analyst
12 4 (2.61%) UX Designer
Libraries, Frameworks & Software Standards
1 41 (26.80%) HTML
2 38 (24.84%) CSS
3 15 (9.80%) HTML5
4 12 (7.84%) CSS3
4 12 (7.84%) jQuery
5 11 (7.19%) AngularJS
6 9 (5.88%) Sass
7 7 (4.58%) Twitter Bootstrap
7 7 (4.58%) XML
8 6 (3.92%) LESS
8 6 (3.92%) REST
9 5 (3.27%) Ajax
10 4 (2.61%) Node.js
10 4 (2.61%) RESTful
11 3 (1.96%) D3.js
11 3 (1.96%) SOAP
11 3 (1.96%) Spring
12 2 (1.31%) .NET
12 2 (1.31%) Web Services
12 2 (1.31%) XSLT
Miscellaneous
1 54 (35.29%) Analytical Skills
2 35 (22.88%) User Experience
3 20 (13.07%) Social Media
4 16 (10.46%) Visualisation
5 14 (9.15%) Statistics
6 13 (8.50%) Mathematics
7 8 (5.23%) Computer Science
7 8 (5.23%) Economics
8 7 (4.58%) Digital Media
8 7 (4.58%) Mobile App
9 6 (3.92%) Algorithms
10 5 (3.27%) Physics
11 3 (1.96%) Data Extraction
12 2 (1.31%) Applied Mathematics
12 2 (1.31%) Data Integration
12 2 (1.31%) FMCG
12 2 (1.31%) IVR
12 2 (1.31%) Management Information System
12 2 (1.31%) Smartphone
12 2 (1.31%) Video on Demand
Operating Systems
1 8 (5.23%) Apple iOS
2 6 (3.92%) Android
3 5 (3.27%) Linux
4 3 (1.96%) Windows
Processes & Methodologies
1 152 (99.35%) Analytics
2 45 (29.41%) E-Commerce
2 45 (29.41%) SEO
3 44 (28.76%) Web Analytics
4 37 (24.18%) Agile Software Development
5 26 (16.99%) Digital Marketing
6 22 (14.38%) Data Analysis
6 22 (14.38%) Tag Management
7 19 (12.42%) Digital Analytics
8 18 (11.76%) Stakeholder Management
9 16 (10.46%) Business Intelligence
9 16 (10.46%) CRM
9 16 (10.46%) Pay per click
10 14 (9.15%) Continuous Improvement
11 11 (7.19%) Data Analytics
12 10 (6.54%) Actionable Insight
12 10 (6.54%) Responsive Web Design
13 9 (5.88%) Data Visualisation
13 9 (5.88%) Project Management
14 8 (5.23%) Scrum
Programming Languages
1 41 (26.80%) SQL
2 32 (20.92%) JavaScript
3 10 (6.54%) Java
4 9 (5.88%) Python
4 9 (5.88%) R
5 7 (4.58%) PHP
6 6 (3.92%) VBA
7 3 (1.96%) Apple Swift
7 3 (1.96%) C++
7 3 (1.96%) Groovy
7 3 (1.96%) MATLAB
7 3 (1.96%) T-SQL
8 2 (1.31%) C
8 2 (1.31%) Objective-C
8 2 (1.31%) Ruby
8 2 (1.31%) TypeScript
9 1 (0.65%) Scala
Qualifications
1 25 (16.34%) Degree
2 2 (1.31%) BPSS Clearance
2 2 (1.31%) Security Cleared
3 1 (0.65%) PhD
3 1 (0.65%) PMI Certification
3 1 (0.65%) PMP
Quality Assurance & Compliance
1 7 (4.58%) Data Quality
1 7 (4.58%) QA
2 5 (3.27%) Actionable Recommendations
3 2 (1.31%) Disclosure Scotland
4 1 (0.65%) PCI DSS
System Software
1 1 (0.65%) HDFS
Systems Management
1 2 (1.31%) Tivoli NetView
Vendors
1 151 (98.69%) Google
2 29 (18.95%) Adobe
3 23 (15.03%) Tableau
4 22 (14.38%) Omniture
5 9 (5.88%) DoubleClick
6 8 (5.23%) Facebook
6 8 (5.23%) Twitter
7 6 (3.92%) Tealium
8 5 (3.27%) Microsoft
8 5 (3.27%) Oracle
8 5 (3.27%) Sitecore
9 4 (2.61%) Brandwatch
10 3 (1.96%) comScore
10 3 (1.96%) Coremetrics
10 3 (1.96%) Crimson Hexagon
10 3 (1.96%) Marketo
10 3 (1.96%) SAP
10 3 (1.96%) Spredfast
11 2 (1.31%) Hitwise
11 2 (1.31%) hybris
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