The first table below looks at the demand for Google Analytics skills in IT contracts advertised for the London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 15 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category for the London region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
15 Apr 2014
Same period 2013 Same period 2012
Google Analytics
Rank 353 318 362
Rank change year-on-year
-35 +44
Contract jobs citing Google Analytics 57 56 51
As % of all contract IT jobs located in London 0.23% 0.26% 0.18%
As % of the Business Applications category 2.65% 2.97% 2.13%
Number of daily rates quoted 48 36 26
Average daily rate £300 £283 £325
Average daily rate % change year-on-year
+6.19% -13.07%
90% offered a daily rate of more than £215 £100 £175
10% offered a daily rate of more than £450 £350 £388
UK excluding London average daily rate £300 £230 £275
% change year-on-year
+30.43% -16.36%
Number of hourly rates quoted 0 1 1
Average hourly rate - £90.00 £16.50
Average hourly rate % change year-on-year
- +445.45%
UK excluding London average hourly rate £16.50 £13.50 £12.00
% change year-on-year
+22.22% +12.50%
Business Applications Category
London
Contract IT job ads with a match in the
Business Applications category
2152 1885 2395
As % of all contract IT jobs located in London 8.81% 8.66% 8.54%
Number of daily rates quoted 1389 1135 1332
Average daily rate £450 £463 £450
Average daily rate % change year-on-year
-2.70% +2.77%
90% offered a daily rate of more than £316 £300 £313
10% offered a daily rate of more than £625 £600 £600
UK excluding London average daily rate £401 £425 £430
% change year-on-year
-5.76% -1.16%
Number of hourly rates quoted 11 14 7
Average hourly rate £16.91 £23.39 £27.50
Average hourly rate % change year-on-year
-27.70% -14.94%
90% offered a hourly rate of more than £13.75 £18.25 £12.42
10% offered a hourly rate of more than £56.25 £82.50 £53.41
UK excluding London average hourly rate £33.00 £37.80 £20.00
% change year-on-year
-12.69% +89.00%
Google Analytics
England

Google Analytics
Jobs Demand Trend in London

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the London region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in London

Google Analytics
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the London region.

Google Analytics Daily Rate Trend in London

Google Analytics
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the London region over the 3 months to 15 April 2014.

Google Analytics Daily Rate Histogram in London

Google Analytics
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the London region.

Google Analytics Hourly Rate Trend in London

Google Analytics
Contract Job Locations in London

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the London region over the 3 months to 15 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Find
Job
Vacancies
City of London -19 5 £215 -14.00% 16
Westminster - - - - 1
Barnet - - - -
Croydon - - - -
Ilford - - - -
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in London

For the 6 months to 15 April 2014, IT contractor jobs across the London region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 103 (100.00%) Google
1 103 (100.00%) Analytics
2 63 (61.17%) HTML
3 55 (53.40%) CSS
4 47 (45.63%) jQuery
5 46 (44.66%) JavaScript
5 46 (44.66%) SEO
6 43 (41.75%) CMS
7 40 (38.83%) E-Commerce
8 37 (35.92%) C#
8 37 (35.92%) Umbraco
9 35 (33.98%) SQL Server
10 34 (33.01%) TDD
11 33 (32.04%) Mercurial
12 32 (31.07%) Continuous Integration
13 31 (30.10%) Scrum
13 31 (30.10%) XHTML
14 30 (29.13%) Git (software)
14 30 (29.13%) LESS
15 29 (28.16%) Venda
15 29 (28.16%) Windows Server 2008
15 29 (28.16%) TeamCity
15 29 (28.16%) Kanban
15 29 (28.16%) User Acceptance Testing
15 29 (28.16%) Windows
15 29 (28.16%) Windows Server 2003
15 29 (28.16%) Agile Software Development
16 27 (26.21%) Continuous Improvement
17 26 (25.24%) SQL Server 2008
18 25 (24.27%) Marketing

Google Analytics
Top Related IT Skills in London by Category

For the 6 months to 15 April 2014, IT contractor jobs across the London region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 43 (41.75%) CMS
2 37 (35.92%) Umbraco
3 7 (6.80%) IIS
4 5 (4.85%) Drupal
5 2 (1.94%) Sitecore CMS
5 2 (1.94%) MQSeries
6 1 (0.97%) SharePoint
6 1 (0.97%) Apache
6 1 (0.97%) WordPress
6 1 (0.97%) ExpressionEngine
6 1 (0.97%) Sitefinity
Applications
1 17 (16.50%) Photoshop
2 7 (6.80%) MS Excel
2 7 (6.80%) MS PowerPoint
3 5 (4.85%) MS Office
3 5 (4.85%) Adobe Illustrator
4 4 (3.88%) Spreadsheet
5 3 (2.91%) PowerPivot
6 2 (1.94%) InDesign
6 2 (1.94%) Fireworks
Business Applications
1 7 (6.80%) SiteCatalyst
2 3 (2.91%) WebTrends
3 2 (1.94%) Dynamics CRM
Cloud Services
1 7 (6.80%) Amazon AWS
2 6 (5.83%) SaaS
3 4 (3.88%) GitHub
4 1 (0.97%) Amazon S3
4 1 (0.97%) Cloud Computing
Communications & Networking
1 3 (2.91%) Intranet
2 1 (0.97%) FTP
Database & Business Intelligence
1 35 (33.98%) SQL Server
2 26 (25.24%) SQL Server 2008
3 7 (6.80%) Big Data
4 5 (4.85%) MySQL
4 5 (4.85%) Data Warehouse
5 3 (2.91%) Relational Database
5 3 (2.91%) Data Mining
5 3 (2.91%) ProClarity
6 2 (1.94%) Redis
6 2 (1.94%) MongoDB
6 2 (1.94%) NoSQL
6 2 (1.94%) Hadoop
6 2 (1.94%) PostgreSQL
6 2 (1.94%) PowerCenter
7 1 (0.97%) RDBMS
7 1 (0.97%) Star Schema
7 1 (0.97%) SQL Server Analysis Services
7 1 (0.97%) SQL Server Integration Services
7 1 (0.97%) Amazon RDS
Development Applications
1 33 (32.04%) Mercurial
2 30 (29.13%) Git (software)
3 29 (28.16%) TeamCity
4 5 (4.85%) JIRA
5 4 (3.88%) Subversion
6 3 (2.91%) Bitbucket
7 2 (1.94%) Axure RP
8 1 (0.97%) Eclipse
8 1 (0.97%) Xcode
8 1 (0.97%) Team Foundation Server
8 1 (0.97%) PhoneGap
General
1 25 (24.27%) Marketing
2 6 (5.83%) Games
2 6 (5.83%) Retail
3 5 (4.85%) Advertising
4 3 (2.91%) French Language
5 2 (1.94%) Finance
6 1 (0.97%) Publishing
Job Titles
1 44 (42.72%) Developer
2 24 (23.30%) Front-End Developer
3 21 (20.39%) Analyst
4 13 (12.62%) Web Developer
5 10 (9.71%) Data Analyst
6 8 (7.77%) CSS Developer
7 7 (6.80%) Web Editor
7 7 (6.80%) Senior Analyst
8 6 (5.83%) Business Analyst
9 5 (4.85%) Senior Data Analyst
9 5 (4.85%) Senior Developer
10 4 (3.88%) Insight Analyst
10 4 (3.88%) Content Manager
10 4 (3.88%) Content Editor
10 4 (3.88%) Business Data Analyst
10 4 (3.88%) Architect
11 3 (2.91%) Senior Business Analyst
11 3 (2.91%) Marketing Analyst
11 3 (2.91%) Marketing Data Analyst
11 3 (2.91%) Technology Manager
Libraries, Frameworks & Software Standards
1 63 (61.17%) HTML
2 55 (53.40%) CSS
3 47 (45.63%) jQuery
4 31 (30.10%) XHTML
5 30 (29.13%) LESS
6 25 (24.27%) Twitter Bootstrap
7 18 (17.48%) HTML5
8 17 (16.50%) XML
9 12 (11.65%) Ajax
10 11 (10.68%) AngularJS
11 8 (7.77%) Flash
11 8 (7.77%) XSLT
12 6 (5.83%) JSON
12 6 (5.83%) .NET
12 6 (5.83%) Web Services
13 5 (4.85%) CSS3
14 4 (3.88%) LAMP
15 3 (2.91%) RESTful
16 2 (1.94%) WebSockets
16 2 (1.94%) REST
Miscellaneous
1 15 (14.56%) Social Media
2 6 (5.83%) Digital Media
2 6 (5.83%) W3C
3 5 (4.85%) Mobile App
4 4 (3.88%) New Media
4 4 (3.88%) Management Information System
5 3 (2.91%) Online Games
5 3 (2.91%) Blog
5 3 (2.91%) Computer Science
6 2 (1.94%) Copywriting
7 1 (0.97%) Client/Server
7 1 (0.97%) Economics
7 1 (0.97%) Streaming Video
7 1 (0.97%) Visualisation
7 1 (0.97%) iPhone
7 1 (0.97%) FMCG
7 1 (0.97%) Mathematics
7 1 (0.97%) Physics
7 1 (0.97%) Photography
7 1 (0.97%) Video Editing
Operating Systems
1 29 (28.16%) Windows Server 2008
1 29 (28.16%) Windows
1 29 (28.16%) Windows Server 2003
2 5 (4.85%) Apple iOS
3 4 (3.88%) Android
3 4 (3.88%) Linux
Processes & Methodologies
1 103 (100.00%) Analytics
2 46 (44.66%) SEO
3 40 (38.83%) E-Commerce
4 34 (33.01%) TDD
5 32 (31.07%) Continuous Integration
6 31 (30.10%) Scrum
7 29 (28.16%) Kanban
7 29 (28.16%) User Acceptance Testing
7 29 (28.16%) Agile Software Development
8 27 (26.21%) Continuous Improvement
9 25 (24.27%) BDD
10 18 (17.48%) Responsive Web Design
11 15 (14.56%) Content Management
12 12 (11.65%) Web Development
13 11 (10.68%) Web Analytics
14 9 (8.74%) CRM
15 7 (6.80%) Business Intelligence
15 7 (6.80%) Data Analysis
16 6 (5.83%) Business Analytics
16 6 (5.83%) Digital Marketing
Programming Languages
1 46 (44.66%) JavaScript
2 37 (35.92%) C#
3 19 (18.45%) SQL
4 6 (5.83%) PHP
5 5 (4.85%) Java
6 4 (3.88%) C++
7 3 (2.91%) C
7 3 (2.91%) PL/SQL
8 2 (1.94%) Objective-C
8 2 (1.94%) Python
9 1 (0.97%) VB
Qualifications
1 15 (14.56%) Degree
Quality Assurance & Compliance
1 3 (2.91%) QA
Systems Management
1 3 (2.91%) EMC NetWorker
Vendors
1 103 (100.00%) Google
2 29 (28.16%) Venda
3 18 (17.48%) Omniture
4 9 (8.74%) Business Objects
4 9 (8.74%) Salesforce.com
4 9 (8.74%) Facebook
5 8 (7.77%) Twitter
6 6 (5.83%) Microsoft
7 4 (3.88%) Sitecore
7 4 (3.88%) Adobe
8 2 (1.94%) Vertica
8 2 (1.94%) EPiServer
8 2 (1.94%) ATG
8 2 (1.94%) Alterian
8 2 (1.94%) Informatica
8 2 (1.94%) Oracle
9 1 (0.97%) Siebel
9 1 (0.97%) Apple
9 1 (0.97%) TIBCO
9 1 (0.97%) IBM
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