The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 27 February 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
27 Feb 2015
Same period 2014 Same period 2013
Google Analytics
Rank 334 316 339
Rank change year-on-year
-18 +23
Contract jobs citing Google Analytics 65 68 32
As % of all contract IT jobs located in London 0.31% 0.31% 0.16%
As % of the Business Applications category 3.34% 3.43% 1.92%
Number of daily rates quoted 41 49 18
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£375 £300 £263
Average daily rate % change year-on-year
+25.00% +14.28%
90% offered a daily rate of more than £258 £215 £182
10% offered a daily rate of more than £515 £405 £324
UK excluding London average daily rate £300 £375 £240
% change year-on-year
-20.00% +56.25%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £16.50 £17.50
% change year-on-year
- -5.71%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Business Applications category in contract jobs advertised in the London region.

Business Applications Category
London
Contract IT job ads with a match in the
Business Applications category
1945 1984 1665
As % of all contract IT jobs located in London 9.16% 9.13% 8.41%
Number of daily rates quoted 1228 1200 969
Average daily rate £475 £450 £450
Average daily rate % change year-on-year
+5.55% -
90% offered a daily rate of more than £313 £300 £325
10% offered a daily rate of more than £650 £625 £600
UK excluding London average daily rate £425 £413 £413
% change year-on-year
+3.03% -
Number of hourly rates quoted 12 21 7
Average hourly rate £37.50 £18.10 £23.39
Average hourly rate % change year-on-year
+107.18% -22.61%
90% offered a hourly rate of more than £30.00 £16.40 £21.04
10% offered a hourly rate of more than £53.40 £80.00 £49.00
UK excluding London average hourly rate £18.00 £23.00 £37.80
% change year-on-year
-21.73% -39.15%

Google Analytics
Jobs Demand Trend in London

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the London region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in London

Google Analytics
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the London region.

Google Analytics Daily Rate Trend in London

Google Analytics
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the London region over the 3 months to 27 February 2015.

Google Analytics Daily Rate Histogram in London

Google Analytics
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the London region.

Google Analytics Hourly Rate Trend in London

Google Analytics
Contract Job Locations in London

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the London region over the 3 months to 27 February 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +22 17 £338 +1.50% 10
Wimbledon - - - -
Chiswick - - - -
Kingston Upon Thames - - - -
Teddington - - - -
Uxbridge - - - -
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in London

For the 6 months to 27 February 2015, IT contractor jobs across the London region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 133 (100.00%) Google
1 133 (100.00%) Analytics
2 46 (34.59%) Agile Software Development
3 34 (25.56%) Web Analytics
3 34 (25.56%) Marketing
4 31 (23.31%) Analytical Skills
5 30 (22.56%) HTML
6 24 (18.05%) SQL
7 23 (17.29%) User Experience
8 22 (16.54%) JavaScript
9 21 (15.79%) E-Commerce
10 20 (15.04%) Omniture
11 17 (12.78%) Adobe
11 17 (12.78%) WebTrends
11 17 (12.78%) Degree
12 16 (12.03%) SiteCatalyst
12 16 (12.03%) Tableau
13 15 (11.28%) CSS
13 15 (11.28%) CMS
14 14 (10.53%) SEO
14 14 (10.53%) Content Management
14 14 (10.53%) Visualisation
14 14 (10.53%) Statistics
14 14 (10.53%) Security Cleared
15 13 (9.77%) Data Analysis
15 13 (9.77%) Publishing
15 13 (9.77%) Web Services
16 12 (9.02%) Data Mining
16 12 (9.02%) Spreadsheet
16 12 (9.02%) jQuery

Google Analytics
Top Related IT Skills in London by Category

For the 6 months to 27 February 2015, IT contractor jobs across the London region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 15 (11.28%) CMS
2 6 (4.51%) Adobe CQ
3 5 (3.76%) Drupal
4 4 (3.01%) SAS
4 4 (3.01%) WordPress
5 3 (2.26%) Node.js
5 3 (2.26%) IIS
6 1 (0.75%) Tomcat
6 1 (0.75%) TeamSite
6 1 (0.75%) Umbraco
6 1 (0.75%) Joomla!
6 1 (0.75%) Confluence
Applications
1 12 (9.02%) Spreadsheet
2 8 (6.02%) SPSS
3 7 (5.26%) MS Excel
4 5 (3.76%) MS PowerPoint
5 3 (2.26%) Photoshop
6 2 (1.50%) MS Office
7 1 (0.75%) PowerPivot
Business Applications
1 17 (12.78%) WebTrends
2 16 (12.03%) SiteCatalyst
Cloud Services
1 8 (6.02%) Basecamp
2 3 (2.26%) Google Cloud Platform
2 3 (2.26%) Microsoft Azure
3 2 (1.50%) Amazon AWS
4 1 (0.75%) SaaS
4 1 (0.75%) PaaS
4 1 (0.75%) Heroku
4 1 (0.75%) Google App Engine
4 1 (0.75%) Yammer
Communications & Networking
1 3 (2.26%) HTTP
1 3 (2.26%) Intranet
2 2 (1.50%) Internet
Database & Business Intelligence
1 12 (9.02%) Data Mining
2 6 (4.51%) Big Data
3 5 (3.76%) SQL Server
4 3 (2.26%) MySQL
4 3 (2.26%) Data Warehouse
5 2 (1.50%) NoSQL
5 2 (1.50%) BigQuery
6 1 (0.75%) MS Access
6 1 (0.75%) Oracle Database
6 1 (0.75%) Relational Database
6 1 (0.75%) Amazon Redshift
6 1 (0.75%) BusinessObjects
6 1 (0.75%) PostgreSQL
6 1 (0.75%) SQL Server Integration Services
6 1 (0.75%) Oracle Database 11g
6 1 (0.75%) BusinessObjects Web Intelligence
6 1 (0.75%) Base SAS
6 1 (0.75%) SAS Enterprise Guide
6 1 (0.75%) Hadoop
6 1 (0.75%) Apache Hive
Development Applications
1 10 (7.52%) JIRA
2 8 (6.02%) Trac
3 4 (3.01%) Grunt
3 4 (3.01%) TeamCity
3 4 (3.01%) Git (software)
4 3 (2.26%) Psake
4 3 (2.26%) Subversion
5 2 (1.50%) Jasmine
5 2 (1.50%) VSS/SourceSafe
5 2 (1.50%) Team Foundation Server
6 1 (0.75%) QUnit
6 1 (0.75%) WATIR
6 1 (0.75%) Selenium
6 1 (0.75%) Firebug
6 1 (0.75%) Fiddler
6 1 (0.75%) Dreamweaver
General
1 34 (25.56%) Marketing
2 13 (9.77%) Publishing
3 11 (8.27%) Finance
3 11 (8.27%) Retail
4 2 (1.50%) Banking
4 2 (1.50%) Legal
5 1 (0.75%) Advertising
5 1 (0.75%) Games
5 1 (0.75%) Financial Institution
5 1 (0.75%) Billing
5 1 (0.75%) Retail Banking
Job Titles
1 46 (34.59%) Analyst
2 23 (17.29%) Product Manager
3 22 (16.54%) Developer
4 15 (11.28%) Senior Manager
4 15 (11.28%) Senior Product Manager
5 14 (10.53%) Web Analyst
6 12 (9.02%) Performance Analyst
7 11 (8.27%) Data Analyst
8 8 (6.02%) Web Developer
9 5 (3.76%) Consultant
9 5 (3.76%) E-Commerce Manager
10 4 (3.01%) Marketing Manager
10 4 (3.01%) Business Analyst
11 3 (2.26%) Senior Analyst
11 3 (2.26%) Senior Developer
11 3 (2.26%) Front-End Developer
11 3 (2.26%) Designer
11 3 (2.26%) Insight Analyst
11 3 (2.26%) DevOps Engineer
12 2 (1.50%) Web Analytics Manager
Libraries, Frameworks & Software Standards
1 30 (22.56%) HTML
2 15 (11.28%) CSS
3 13 (9.77%) Web Services
4 12 (9.02%) jQuery
5 11 (8.27%) Ajax
6 10 (7.52%) AngularJS
7 8 (6.02%) RESTful
8 5 (3.76%) HTML5
8 5 (3.76%) CSS3
9 4 (3.01%) Django
10 2 (1.50%) Regular Expression
10 2 (1.50%) Backbone.js
10 2 (1.50%) Sass
10 2 (1.50%) Twitter Bootstrap
10 2 (1.50%) XHTML
10 2 (1.50%) JSON
10 2 (1.50%) .NET
11 1 (0.75%) J2EE
11 1 (0.75%) ATL
11 1 (0.75%) XML
Miscellaneous
1 31 (23.31%) Analytical Skills
2 23 (17.29%) User Experience
3 14 (10.53%) Visualisation
3 14 (10.53%) Statistics
4 8 (6.02%) Open Source
5 6 (4.51%) Social Media
6 5 (3.76%) Mobile App
6 5 (3.76%) Psychology
6 5 (3.76%) Human Factors
7 3 (2.26%) Clustering
7 3 (2.26%) Copywriting
7 3 (2.26%) Mathematics
7 3 (2.26%) Management Information System
7 3 (2.26%) Data Structures
7 3 (2.26%) Digital Media
8 2 (1.50%) BBC
8 2 (1.50%) Streaming Music
8 2 (1.50%) Taxonomies
8 2 (1.50%) Ontologies
8 2 (1.50%) Learning Management System
Operating Systems
1 7 (5.26%) Android
1 7 (5.26%) Apple iOS
2 2 (1.50%) Linux
3 1 (0.75%) Windows
Processes & Methodologies
1 133 (100.00%) Analytics
2 46 (34.59%) Agile Software Development
3 34 (25.56%) Web Analytics
4 21 (15.79%) E-Commerce
5 14 (10.53%) SEO
5 14 (10.53%) Content Management
6 13 (9.77%) Data Analysis
7 12 (9.02%) Product Management
7 12 (9.02%) Information Architecture
8 10 (7.52%) Scrum
9 9 (6.77%) Web Development
9 9 (6.77%) CRM
9 9 (6.77%) Market Research
10 8 (6.02%) Multivariate Testing
10 8 (6.02%) Cluster Analysis
11 7 (5.26%) Usability Testing
12 6 (4.51%) Project Management
12 6 (4.51%) Data Security
12 6 (4.51%) TDD
13 5 (3.76%) Digital Marketing
Programming Languages
1 24 (18.05%) SQL
2 22 (16.54%) JavaScript
3 11 (8.27%) Python
4 10 (7.52%) Ruby
5 8 (6.02%) Java
6 6 (4.51%) R
7 5 (3.76%) PHP
8 4 (3.01%) C
9 3 (2.26%) VBA
9 3 (2.26%) PowerShell
10 1 (0.75%) Objective-C
10 1 (0.75%) C#
Qualifications
1 17 (12.78%) Degree
2 14 (10.53%) Security Cleared
3 5 (3.76%) SC Cleared
4 1 (0.75%) BC Cleared
4 1 (0.75%) DV Cleared
Quality Assurance & Compliance
1 4 (3.01%) QA
2 1 (0.75%) Data Quality
System Software
1 1 (0.75%) Docker
Vendors
1 133 (100.00%) Google
2 20 (15.04%) Omniture
3 17 (12.78%) Adobe
4 16 (12.03%) Tableau
5 5 (3.76%) hybris
5 5 (3.76%) Salesforce.com
6 4 (3.01%) DoubleClick
7 3 (2.26%) Coremetrics
7 3 (2.26%) Microsoft
7 3 (2.26%) Twitter
7 3 (2.26%) New Relic
7 3 (2.26%) Sysomos
8 2 (1.50%) Sitecore
8 2 (1.50%) Facebook
8 2 (1.50%) Oracle
8 2 (1.50%) Business Objects
9 1 (0.75%) SAP
9 1 (0.75%) Sage
9 1 (0.75%) ATG
9 1 (0.75%) Eloqua
Croydon
Land Registry
Rate: £29,550 per year + Excellent Benefits
Posted: 3 days ago
West London
Edison Hill Ltd
Rate: From £350 to £450 per day
Posted: 3 days ago
London
Opilio Recruitment
Rate: £30k - 35k per year + Benefits
Posted: 5 days ago
London
Universe Technology Recruitment Ltd
Posted: 15 days ago
London
Explore Group
Rate: £400 - £500 per day
Posted: 17 days ago