The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the London region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 25 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
25 May 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 353 346 372
Rank change year-on-year
-7 +26
Contract jobs citing Google Analytics 64 71 44
As % of all contract IT jobs located in London 0.29% 0.32% 0.19%
As % of the Cloud Services category 2.69% 4.61% 3.90%
Number of daily rates quoted 44 41 31
Median daily rate £339 £363 £320
Median daily rate % change year-on-year
-6.55% +13.28%
90% offered a daily rate of more than £222 £160 £116
10% offered a daily rate of more than £450 £530 £480
UK excluding London median daily rate £375 £300 £300
% change year-on-year
+25.00% -
Number of hourly rates quoted 2 3 1
Median hourly rate £19.75 £16.43 £32.00
Median hourly rate % change year-on-year
+20.20% -48.65%
UK excluding London median hourly rate £19.61 - -
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the London region.

Cloud Services Category
London
Contract IT job ads with a match in the
Cloud Services category
2383 1541 1128
As % of all contract IT jobs located in London 10.97% 6.95% 4.98%
Number of daily rates quoted 1728 1028 797
Median daily rate £475 £425 £425
Median daily rate % change year-on-year
+11.76% -
90% offered a daily rate of more than £350 £275 £310
10% offered a daily rate of more than £600 £588 £550
UK excluding London median daily rate £450 £400 £400
% change year-on-year
+12.50% -
Number of hourly rates quoted 30 29 10
Median hourly rate £26.00 £35.00 £17.13
Median hourly rate % change year-on-year
-25.71% +104.37%
90% offered a hourly rate of more than £16.80 £17.50 £16.25
10% offered a hourly rate of more than £43.78 £40.00 £19.00
UK excluding London median hourly rate £17.50 £25.00 £12.75
% change year-on-year
-30.00% +96.07%

Google Analytics
Jobs Demand Trend in London

The demand trend of contract jobs across the London region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in London

Google Analytics
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the London region.

Google Analytics Daily Rate Trend in London

Google Analytics
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the London region over the 3 months to 25 May 2016.

Google Analytics Daily Rate Histogram in London

Google Analytics
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the London region.

Google Analytics Hourly Rate Trend in London

Google Analytics
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the London region over the 3 months to 25 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +48 15 £343 -14.90% 3
Bromley - 1 £350 -
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in London

For the 6 months to 25 May 2016, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the London region with a requirement for Google Analytics.

1 141 (97.92%) Google
1 141 (97.92%) Analytics
2 59 (40.97%) Marketing
3 52 (36.11%) Agile Software Development
4 47 (32.64%) JavaScript
5 43 (29.86%) E-Commerce
6 42 (29.17%) SEO
7 35 (24.31%) Digital Marketing
8 31 (21.53%) Adobe
9 30 (20.83%) HTML
9 30 (20.83%) JIRA
10 29 (20.14%) SQL
11 28 (19.44%) Social Media
12 27 (18.75%) Java
13 26 (18.06%) CSS
14 25 (17.36%) Scrum
14 25 (17.36%) CMS
14 25 (17.36%) Web Analytics
14 25 (17.36%) Analytical Skills
15 24 (16.67%) Omniture
15 24 (16.67%) TDD
16 22 (15.28%) Web Services
17 21 (14.58%) Finance
17 21 (14.58%) User Experience
18 19 (13.19%) CRM
18 19 (13.19%) Spring
19 18 (12.50%) Business Intelligence
19 18 (12.50%) Adobe Analytics
19 18 (12.50%) Open Source
20 17 (11.81%) Git (software)

Google Analytics
Top Related IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 25 (17.36%) CMS
2 17 (11.81%) Apache TomEE
2 17 (11.81%) Tomcat
3 14 (9.72%) Confluence
4 9 (6.25%) SharePoint
5 6 (4.17%) Drupal
5 6 (4.17%) WordPress
6 4 (2.78%) Joomla!
6 4 (2.78%) Skype for Business
7 3 (2.08%) Adobe Experience Manager
7 3 (2.08%) ExpressionEngine
8 2 (1.39%) Node.js
8 2 (1.39%) SAS
8 2 (1.39%) SharePoint 2010
9 1 (0.69%) Apache Solr
9 1 (0.69%) Exchange Server 2010
9 1 (0.69%) Exchange Server 2013
9 1 (0.69%) Facebook Platform
9 1 (0.69%) SharePoint 2013
9 1 (0.69%) Sitecore CMS
Applications
1 13 (9.03%) MS Excel
2 12 (8.33%) Photoshop
3 10 (6.94%) MS Office
4 7 (4.86%) MS PowerPoint
5 6 (4.17%) Spreadsheet
6 5 (3.47%) MS Visio
7 4 (2.78%) Fireworks
8 3 (2.08%) OmniGraffle
9 2 (1.39%) SPSS
10 1 (0.69%) Adobe Illustrator
Business Applications
1 13 (9.03%) Payment Gateway
2 11 (7.64%) WebTrends
3 6 (4.17%) SAP Oil and Gas
4 1 (0.69%) Dynamics CRM
4 1 (0.69%) Oracle BPM
4 1 (0.69%) Radian6
Cloud Services
1 18 (12.50%) Adobe Analytics
2 11 (7.64%) AdWords
3 8 (5.56%) Google Tag Manager
4 7 (4.86%) GitHub
5 6 (4.17%) MailChimp
6 4 (2.78%) Amazon AWS
6 4 (2.78%) Google Cloud Platform
6 4 (2.78%) Yammer
7 3 (2.08%) Google Checkout
7 3 (2.08%) SaaS
8 2 (1.39%) Amazon S3
8 2 (1.39%) Silverpop
9 1 (0.69%) Heroku
Communications & Networking
1 10 (6.94%) Internet
2 4 (2.78%) HTTP
2 4 (2.78%) Intranet
3 3 (2.08%) FTP
Database & Business Intelligence
1 5 (3.47%) Hadoop
2 4 (2.78%) Data Mining
2 4 (2.78%) SQL Server
2 4 (2.78%) SQL Server Integration Services
3 3 (2.08%) Apache Hive
3 3 (2.08%) Big Data
4 2 (1.39%) BigQuery
4 2 (1.39%) Data Warehouse
4 2 (1.39%) Power BI
4 2 (1.39%) QlikView
4 2 (1.39%) Relational Database
4 2 (1.39%) SQL Server 2005
4 2 (1.39%) SQL Server Analysis Services
5 1 (0.69%) DataStage
5 1 (0.69%) OLAP
5 1 (0.69%) OLTP
5 1 (0.69%) Oracle Reports
5 1 (0.69%) PostgreSQL
5 1 (0.69%) RDBMS
5 1 (0.69%) SQL Server Reporting Services
Development Applications
1 30 (20.83%) JIRA
2 17 (11.81%) Git (software)
2 17 (11.81%) Jenkins
3 5 (3.47%) Axure RP
4 4 (2.78%) Balsamiq Mockups
4 4 (2.78%) Subversion
5 3 (2.08%) Ant
5 3 (2.08%) Dreamweaver
5 3 (2.08%) Maven
5 3 (2.08%) Sublime Text
6 1 (0.69%) Atlassian Bamboo
6 1 (0.69%) Bower
6 1 (0.69%) Gatling
6 1 (0.69%) Geb
6 1 (0.69%) Gradle
6 1 (0.69%) Grunt
6 1 (0.69%) Spock
6 1 (0.69%) Talend Open Studio
6 1 (0.69%) Team Foundation Server
6 1 (0.69%) Visual Studio
General
1 59 (40.97%) Marketing
2 21 (14.58%) Finance
3 13 (9.03%) Retail
4 12 (8.33%) Telecoms
5 10 (6.94%) Publishing
6 9 (6.25%) Advertising
6 9 (6.25%) Legal
7 6 (4.17%) Electronics
7 6 (4.17%) Manufacturing
8 3 (2.08%) Danish Language
9 2 (1.39%) Banking
9 2 (1.39%) Games
Job Titles
1 41 (28.47%) Analyst
2 36 (25.00%) Developer
3 21 (14.58%) Senior Developer
4 18 (12.50%) Java Developer
5 16 (11.11%) Senior Java Developer
6 12 (8.33%) Web Analyst
7 11 (7.64%) Digital Analyst
8 10 (6.94%) Front End Developer (Client-Side Developer)
9 9 (6.25%) Architect
9 9 (6.25%) Consultant
10 8 (5.56%) Data Analyst
10 8 (5.56%) E-Commerce Developer
10 8 (5.56%) Integration Developer
10 8 (5.56%) Java E-Commerce Developer
10 8 (5.56%) Product Owner
10 8 (5.56%) Senior E-Commerce Developer
11 7 (4.86%) Business Analyst
12 6 (4.17%) Oracle Developer
12 6 (4.17%) Siebel Developer
12 6 (4.17%) Web Consultant
Libraries, Frameworks & Software Standards
1 30 (20.83%) HTML
2 26 (18.06%) CSS
3 22 (15.28%) Web Services
4 19 (13.19%) Spring
5 17 (11.81%) Hibernate
6 13 (9.03%) J2EE
7 12 (8.33%) jQuery
8 11 (7.64%) HTML5
9 6 (4.17%) Ajax
9 6 (4.17%) CSS3
9 6 (4.17%) JSON
9 6 (4.17%) Spring Integration
9 6 (4.17%) XML
10 5 (3.47%) AngularJS
10 5 (3.47%) REST
10 5 (3.47%) Twitter Bootstrap
11 4 (2.78%) JSP
11 4 (2.78%) SOAP
11 4 (2.78%) Struts
11 4 (2.78%) XHTML
Miscellaneous
1 28 (19.44%) Social Media
2 25 (17.36%) Analytical Skills
3 21 (14.58%) User Experience
4 13 (9.03%) iPad
5 11 (7.64%) Digital Media
6 7 (4.86%) Algorithms
6 7 (4.86%) Copywriting
6 7 (4.86%) Visualisation
7 6 (4.17%) Computer Science
7 6 (4.17%) Management Information System
8 5 (3.47%) Mobile App
9 4 (2.78%) Statistics
10 3 (2.08%) Economics
10 3 (2.08%) Mathematics
11 2 (1.39%) Data Extraction
12 1 (0.69%) Fintech
12 1 (0.69%) FMCG
12 1 (0.69%) Performance Metrics
12 1 (0.69%) Public Cloud
12 1 (0.69%) W3C
Operating Systems
1 8 (5.56%) Android
2 6 (4.17%) Apple iOS
3 4 (2.78%) Linux
4 1 (0.69%) Windows
4 1 (0.69%) Windows Server
4 1 (0.69%) Windows Server 2003
4 1 (0.69%) Windows Server 2008
4 1 (0.69%) Windows Server 2012
Processes & Methodologies
1 141 (97.92%) Analytics
2 52 (36.11%) Agile Software Development
3 43 (29.86%) E-Commerce
4 42 (29.17%) SEO
5 35 (24.31%) Digital Marketing
6 25 (17.36%) Scrum
6 25 (17.36%) Web Analytics
7 24 (16.67%) TDD
8 19 (13.19%) CRM
9 18 (12.50%) Business Intelligence
9 18 (12.50%) Open Source
10 17 (11.81%) Content Management
11 16 (11.11%) Continuous Delivery
12 14 (9.72%) Data Analysis
12 14 (9.72%) Pair Programming
12 14 (9.72%) Tag Management
13 13 (9.03%) Digital Analytics
14 10 (6.94%) Front End Development
15 9 (6.25%) Project Management
15 9 (6.25%) Wireframes
Programming Languages
1 47 (32.64%) JavaScript
2 29 (20.14%) SQL
3 27 (18.75%) Java
4 8 (5.56%) PHP
5 5 (3.47%) Python
6 4 (2.78%) T-SQL
6 4 (2.78%) VBA
7 2 (1.39%) C++
8 1 (0.69%) C#
8 1 (0.69%) Groovy
8 1 (0.69%) PowerShell
8 1 (0.69%) Ruby
8 1 (0.69%) VB.NET
Qualifications
1 17 (11.81%) Degree
2 2 (1.39%) Security Cleared
3 1 (0.69%) BPSS Clearance
3 1 (0.69%) MBA
3 1 (0.69%) Microsoft Certification
3 1 (0.69%) PMI Certification
3 1 (0.69%) PMP
3 1 (0.69%) SC Cleared
Quality Assurance & Compliance
1 6 (4.17%) QA
2 3 (2.08%) WCAG
3 2 (1.39%) Data Quality
3 2 (1.39%) Disclosure Scotland
4 1 (0.69%) PCI DSS
4 1 (0.69%) SLA
System Software
1 1 (0.69%) XenApp
Vendors
1 141 (97.92%) Google
2 31 (21.53%) Adobe
3 24 (16.67%) Omniture
4 17 (11.81%) CyberSource
4 17 (11.81%) Oracle
4 17 (11.81%) Tableau
5 9 (6.25%) Microsoft
6 7 (4.86%) Optimizely
7 6 (4.17%) SAP
7 6 (4.17%) Siebel
8 5 (3.47%) DoubleClick
9 4 (2.78%) Salesforce.com
9 4 (2.78%) Yahoo!
10 3 (2.08%) Atlassian
10 3 (2.08%) CODA
10 3 (2.08%) Cognos
10 3 (2.08%) Facebook
10 3 (2.08%) Salesforce Marketing Cloud
10 3 (2.08%) Zend
11 2 (1.39%) Sitecore
City of London
Computer Futures
Rate: competitive
Posted: 21 days ago