The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 27 March 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
27 Mar 2015
Same period 2014 Same period 2013
Google Analytics
Rank 338 346 336
Rank change year-on-year
+8 -10
Contract jobs citing Google Analytics 64 58 44
As % of all contract IT jobs located in London 0.30% 0.26% 0.21%
As % of the Business Applications category 3.50% 2.89% 2.46%
Number of daily rates quoted 34 49 27
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£350 £300 £290
Average daily rate % change year-on-year
+16.66% +3.44%
90% offered a daily rate of more than £258 £271 £194
10% offered a daily rate of more than £500 £425 £360
UK excluding London average daily rate £325 £313 £250
% change year-on-year
+4.00% +25.00%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £16.50 £16.53
% change year-on-year
- -0.18%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Business Applications category in contract jobs advertised in the London region.

Business Applications Category
London
Contract IT job ads with a match in the
Business Applications category
1830 2010 1787
As % of all contract IT jobs located in London 8.56% 8.97% 8.65%
Number of daily rates quoted 1199 1264 1057
Average daily rate £475 £450 £450
Average daily rate % change year-on-year
+5.55% -
90% offered a daily rate of more than £315 £300 £310
10% offered a daily rate of more than £650 £625 £600
UK excluding London average daily rate £425 £410 £425
% change year-on-year
+3.65% -3.52%
Number of hourly rates quoted 8 17 8
Average hourly rate £30.00 £17.32 £21.04
Average hourly rate % change year-on-year
+73.21% -17.68%
90% offered a hourly rate of more than £18.60 £14.80 £18.70
10% offered a hourly rate of more than £57.40 £60.00 £28.21
UK excluding London average hourly rate £17.50 £33.00 £37.80
% change year-on-year
-46.96% -12.69%

Google Analytics
Jobs Demand Trend in London

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the London region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in London

Google Analytics
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the London region.

Google Analytics Daily Rate Trend in London

Google Analytics
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the London region over the 3 months to 27 March 2015.

Google Analytics Daily Rate Histogram in London

Google Analytics
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the London region.

Google Analytics Hourly Rate Trend in London

Google Analytics
Contract Job Locations in London

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the London region over the 3 months to 27 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +28 16 £315 +46.51% 13
Uxbridge - 1 - -
Westminster - - - -
Wimbledon - - - -
Kingston Upon Thames - - - -
Teddington - - - -
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in London

For the 6 months to 27 March 2015, IT contractor jobs across the London region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 140 (100.00%) Google
1 140 (100.00%) Analytics
2 47 (33.57%) Agile Software Development
3 41 (29.29%) Marketing
3 41 (29.29%) Web Analytics
4 38 (27.14%) HTML
5 32 (22.86%) Adobe
5 32 (22.86%) Analytical Skills
6 31 (22.14%) JavaScript
7 29 (20.71%) SQL
7 29 (20.71%) SiteCatalyst
8 27 (19.29%) Degree
9 23 (16.43%) E-Commerce
10 21 (15.00%) User Experience
11 20 (14.29%) Tableau
12 18 (12.86%) WebTrends
12 18 (12.86%) Omniture
13 17 (12.14%) Publishing
14 16 (11.43%) SEO
15 15 (10.71%) CMS
15 15 (10.71%) CSS
15 15 (10.71%) Statistics
16 14 (10.00%) Visualisation
16 14 (10.00%) Data Analysis
17 13 (9.29%) Retail
17 13 (9.29%) Finance
17 13 (9.29%) Web Services
17 13 (9.29%) Python
17 13 (9.29%) Information Architecture
17 13 (9.29%) Spreadsheet

Google Analytics
Top Related IT Skills in London by Category

For the 6 months to 27 March 2015, IT contractor jobs across the London region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 15 (10.71%) CMS
2 6 (4.29%) Drupal
2 6 (4.29%) Adobe CQ
3 5 (3.57%) Oracle Workflow
4 4 (2.86%) SAS
4 4 (2.86%) WordPress
4 4 (2.86%) Node.js
5 3 (2.14%) IIS
6 2 (1.43%) Confluence
7 1 (0.71%) Joomla!
7 1 (0.71%) Sitecore CMS
7 1 (0.71%) Umbraco
7 1 (0.71%) TeamSite
7 1 (0.71%) Tomcat
Applications
1 13 (9.29%) Spreadsheet
2 10 (7.14%) MS Excel
3 8 (5.71%) MS PowerPoint
4 6 (4.29%) SPSS
5 5 (3.57%) MS Office
6 1 (0.71%) PowerPivot
6 1 (0.71%) Photoshop
Business Applications
1 29 (20.71%) SiteCatalyst
2 18 (12.86%) WebTrends
Cloud Services
1 3 (2.14%) Basecamp
1 3 (2.14%) Google Cloud Platform
1 3 (2.14%) Amazon CloudWatch
1 3 (2.14%) Microsoft Azure
2 2 (1.43%) Amazon AWS
3 1 (0.71%) GitHub
3 1 (0.71%) Yammer
3 1 (0.71%) Google App Engine
3 1 (0.71%) Heroku
3 1 (0.71%) PaaS
Communications & Networking
1 3 (2.14%) Intranet
1 3 (2.14%) HTTP
2 2 (1.43%) Internet
Database & Business Intelligence
1 11 (7.86%) Data Mining
2 9 (6.43%) Data Warehouse
3 6 (4.29%) Oracle Database 11g
3 6 (4.29%) Big Data
3 6 (4.29%) Oracle Database
4 5 (3.57%) Oracle BI EE
4 5 (3.57%) Oracle Database 10g
4 5 (3.57%) SQL Server
5 4 (2.86%) MySQL
6 2 (1.43%) PostgreSQL
6 2 (1.43%) NoSQL
6 2 (1.43%) SQL Server Integration Services
6 2 (1.43%) BigQuery
7 1 (0.71%) Relational Database
7 1 (0.71%) Amazon Redshift
7 1 (0.71%) Base SAS
7 1 (0.71%) SAS Enterprise Guide
7 1 (0.71%) BusinessObjects Web Intelligence
7 1 (0.71%) Hadoop
7 1 (0.71%) Apache Hive
Development Applications
1 7 (5.00%) Firebug
1 7 (5.00%) Fiddler
2 6 (4.29%) JIRA
3 5 (3.57%) Grunt
4 4 (2.86%) Subversion
4 4 (2.86%) Git (software)
5 3 (2.14%) Trac
5 3 (2.14%) Psake
5 3 (2.14%) TeamCity
6 2 (1.43%) VSS/SourceSafe
6 2 (1.43%) Team Foundation Server
7 1 (0.71%) Bower
7 1 (0.71%) Jasmine
7 1 (0.71%) Bitbucket
7 1 (0.71%) Mercurial
7 1 (0.71%) Dreamweaver
General
1 41 (29.29%) Marketing
2 17 (12.14%) Publishing
3 13 (9.29%) Retail
3 13 (9.29%) Finance
4 3 (2.14%) Banking
5 2 (1.43%) Legal
6 1 (0.71%) Retail Banking
6 1 (0.71%) Billing
6 1 (0.71%) Financial Institution
6 1 (0.71%) Games
Job Titles
1 42 (30.00%) Analyst
2 23 (16.43%) Developer
2 23 (16.43%) Product Manager
3 15 (10.71%) Senior Manager
3 15 (10.71%) Senior Product Manager
4 11 (7.86%) Performance Analyst
5 9 (6.43%) Web Analyst
5 9 (6.43%) Data Analyst
6 8 (5.71%) Web Developer
6 8 (5.71%) Consultant
7 5 (3.57%) E-Commerce Manager
7 5 (3.57%) Oracle Developer
8 4 (2.86%) Business Analyst
8 4 (2.86%) Web Analytics Consultant
8 4 (2.86%) Implementation Specialist
9 3 (2.14%) DevOps Engineer
9 3 (2.14%) Web Manager
9 3 (2.14%) Designer
9 3 (2.14%) Web Analytics Manager
9 3 (2.14%) Insight Analyst
Libraries, Frameworks & Software Standards
1 38 (27.14%) HTML
2 15 (10.71%) CSS
3 13 (9.29%) Web Services
4 9 (6.43%) jQuery
5 8 (5.71%) RESTful
6 7 (5.00%) Ajax
6 7 (5.00%) .NET
7 6 (4.29%) XML
8 5 (3.57%) CSS3
8 5 (3.57%) HTML5
8 5 (3.57%) ASP.NET
9 4 (2.86%) Django
9 4 (2.86%) .NET Framework
9 4 (2.86%) AngularJS
10 2 (1.43%) XHTML
10 2 (1.43%) Twitter Bootstrap
10 2 (1.43%) Sass
10 2 (1.43%) Regular Expression
11 1 (0.71%) Backbone.js
11 1 (0.71%) LESS
Miscellaneous
1 32 (22.86%) Analytical Skills
2 21 (15.00%) User Experience
3 15 (10.71%) Statistics
4 14 (10.00%) Visualisation
5 11 (7.86%) Social Media
5 11 (7.86%) Mobile App
6 10 (7.14%) Open Source
7 6 (4.29%) Computer Science
7 6 (4.29%) Digital Media
8 5 (3.57%) Psychology
8 5 (3.57%) Human Factors
9 3 (2.14%) Data Structures
9 3 (2.14%) Mathematics
9 3 (2.14%) Management Information System
10 2 (1.43%) E-Learning
10 2 (1.43%) Learning Management System
10 2 (1.43%) Blog
10 2 (1.43%) Taxonomies
10 2 (1.43%) Ontologies
10 2 (1.43%) Streaming Music
Operating Systems
1 7 (5.00%) Apple iOS
1 7 (5.00%) Android
2 3 (2.14%) Linux
3 1 (0.71%) Windows
Processes & Methodologies
1 140 (100.00%) Analytics
2 47 (33.57%) Agile Software Development
3 41 (29.29%) Web Analytics
4 23 (16.43%) E-Commerce
5 16 (11.43%) SEO
6 14 (10.00%) Data Analysis
7 13 (9.29%) Information Architecture
8 12 (8.57%) Product Management
9 11 (7.86%) Web Development
9 11 (7.86%) Scrum
9 11 (7.86%) Content Management
10 10 (7.14%) ETL
10 10 (7.14%) CRM
10 10 (7.14%) Multivariate Testing
11 9 (6.43%) Market Research
11 9 (6.43%) Cluster Analysis
12 8 (5.71%) Workflow
12 8 (5.71%) Campaign Management
13 7 (5.00%) Usability Testing
13 7 (5.00%) Data Security
Programming Languages
1 31 (22.14%) JavaScript
2 29 (20.71%) SQL
3 13 (9.29%) Python
4 11 (7.86%) Ruby
5 10 (7.14%) Java
6 7 (5.00%) R
7 6 (4.29%) PHP
8 5 (3.57%) PL/SQL
8 5 (3.57%) C
8 5 (3.57%) VBScript
8 5 (3.57%) VB.NET
9 4 (2.86%) VBA
10 3 (2.14%) PowerShell
11 2 (1.43%) Objective-C
12 1 (0.71%) C#
Qualifications
1 27 (19.29%) Degree
2 11 (7.86%) Security Cleared
3 5 (3.57%) SC Cleared
4 1 (0.71%) DV Cleared
Quality Assurance & Compliance
1 5 (3.57%) QA
2 1 (0.71%) Data Quality
System Software
1 1 (0.71%) Docker
Vendors
1 140 (100.00%) Google
2 32 (22.86%) Adobe
3 20 (14.29%) Tableau
4 18 (12.86%) Omniture
5 9 (6.43%) DoubleClick
6 8 (5.71%) Oracle
6 8 (5.71%) Business Objects
7 5 (3.57%) Eloqua
7 5 (3.57%) Aprimo
7 5 (3.57%) hybris
7 5 (3.57%) Microsoft
8 4 (2.86%) Salesforce.com
9 3 (2.14%) New Relic
9 3 (2.14%) Twitter
9 3 (2.14%) Sysomos
9 3 (2.14%) Coremetrics
9 3 (2.14%) Sitecore
10 2 (1.43%) Facebook
11 1 (0.71%) SOASTA, Inc
11 1 (0.71%) CyberSource
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