The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 30 January 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
30 Jan 2015
Same period 2014 Same period 2013
Google Analytics
Rank 322 339 331
Rank change year-on-year
+17 -8
Contract jobs citing Google Analytics 76 54 32
As % of all contract IT jobs located in London 0.36% 0.25% 0.17%
As % of the Business Applications category 3.87% 2.73% 2.04%
Number of daily rates quoted 51 34 23
Average daily rate
Keep up to 90%
of your Daily Rate
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£391 £298 £250
Average daily rate % change year-on-year
+31.51% +19.00%
90% offered a daily rate of more than £258 £187 £180
10% offered a daily rate of more than £550 £343 £310
UK excluding London average daily rate £300 £300 £300
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £14.02 £15.50
% change year-on-year
- -9.54%
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Business Applications category in contract jobs advertised in the London region.

Business Applications Category
London
Contract IT job ads with a match in the
Business Applications category
1963 1975 1567
As % of all contract IT jobs located in London 9.29% 9.16% 8.11%
Number of daily rates quoted 1248 1149 900
Average daily rate £450 £450 £450
90% offered a daily rate of more than £300 £285 £320
10% offered a daily rate of more than £625 £624 £600
UK excluding London average daily rate £425 £425 £400
% change year-on-year
- +6.25%
Number of hourly rates quoted 11 23 9
Average hourly rate £42.75 £20.00 £23.39
Average hourly rate % change year-on-year
+113.75% -14.49%
90% offered a hourly rate of more than £37.50 £15.40 £18.79
10% offered a hourly rate of more than £78.50 £80.00 £49.00
UK excluding London average hourly rate £17.50 £37.80 £35.50
% change year-on-year
-53.70% +6.47%

Google Analytics
Jobs Demand Trend in London

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the London region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in London

Google Analytics
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the London region.

Google Analytics Daily Rate Trend in London

Google Analytics
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the London region over the 3 months to 30 January 2015.

Google Analytics Daily Rate Histogram in London

Google Analytics
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the London region.

Google Analytics Hourly Rate Trend in London

Google Analytics
Contract Job Locations in London

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the London region over the 3 months to 30 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +24 22 £385 +54.00% 9
Wimbledon - - - -
Chiswick - - - -
Kingston Upon Thames - - - -
Teddington - - - -
Uxbridge - - - -
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in London

For the 6 months to 30 January 2015, IT contractor jobs across the London region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 135 (100.00%) Google
1 135 (100.00%) Analytics
2 42 (31.11%) Agile Software Development
3 38 (28.15%) Marketing
4 34 (25.19%) HTML
5 33 (24.44%) Analytical Skills
6 32 (23.70%) Web Analytics
7 28 (20.74%) JavaScript
8 26 (19.26%) User Experience
9 23 (17.04%) SQL
10 22 (16.30%) Content Management
11 21 (15.56%) CSS
11 21 (15.56%) Omniture
12 20 (14.81%) Degree
12 20 (14.81%) jQuery
13 19 (14.07%) SiteCatalyst
13 19 (14.07%) E-Commerce
14 18 (13.33%) Statistics
15 17 (12.59%) Adobe
16 15 (11.11%) Finance
16 15 (11.11%) CMS
17 14 (10.37%) WebTrends
17 14 (10.37%) Visualisation
18 13 (9.63%) Web Services
19 12 (8.89%) SEO
19 12 (8.89%) Information Architecture
19 12 (8.89%) Security Cleared
19 12 (8.89%) Digital Marketing
20 11 (8.15%) Social Media
20 11 (8.15%) Tableau

Google Analytics
Top Related IT Skills in London by Category

For the 6 months to 30 January 2015, IT contractor jobs across the London region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 15 (11.11%) CMS
2 6 (4.44%) Adobe CQ
3 5 (3.70%) Drupal
4 4 (2.96%) SAS
4 4 (2.96%) WordPress
5 3 (2.22%) Node.js
5 3 (2.22%) IIS
6 1 (0.74%) concrete5
6 1 (0.74%) Joomla!
6 1 (0.74%) Tomcat
6 1 (0.74%) TeamSite
Applications
1 9 (6.67%) SPSS
2 8 (5.93%) Spreadsheet
3 6 (4.44%) MS Excel
4 4 (2.96%) MS PowerPoint
5 3 (2.22%) Photoshop
6 1 (0.74%) PowerPivot
6 1 (0.74%) MS Office
Business Applications
1 19 (14.07%) SiteCatalyst
2 14 (10.37%) WebTrends
Cloud Services
1 8 (5.93%) Basecamp
2 3 (2.22%) Microsoft Azure
3 2 (1.48%) Amazon AWS
3 2 (1.48%) Google Cloud Platform
4 1 (0.74%) SaaS
4 1 (0.74%) PaaS
4 1 (0.74%) Heroku
Communications & Networking
1 3 (2.22%) HTTP
1 3 (2.22%) Internet
2 2 (1.48%) Intranet
Database & Business Intelligence
1 9 (6.67%) Data Mining
2 6 (4.44%) SQL Server
2 6 (4.44%) Big Data
3 4 (2.96%) MySQL
4 2 (1.48%) Data Warehouse
4 2 (1.48%) NoSQL
4 2 (1.48%) BigQuery
5 1 (0.74%) MariaDB
5 1 (0.74%) Oracle Database
5 1 (0.74%) Amazon Redshift
5 1 (0.74%) Relational Database
5 1 (0.74%) Apache Hive
5 1 (0.74%) Hadoop
5 1 (0.74%) Base SAS
5 1 (0.74%) SAS Enterprise Guide
5 1 (0.74%) Oracle Database 11g
5 1 (0.74%) SQL Server Integration Services
5 1 (0.74%) MS Access
5 1 (0.74%) PostgreSQL
Development Applications
1 10 (7.41%) JIRA
2 8 (5.93%) Trac
3 4 (2.96%) Subversion
3 4 (2.96%) TeamCity
3 4 (2.96%) Git (software)
3 4 (2.96%) Grunt
4 3 (2.22%) Psake
5 2 (1.48%) VSS/SourceSafe
5 2 (1.48%) Team Foundation Server
5 2 (1.48%) Jasmine
6 1 (0.74%) QUnit
6 1 (0.74%) Bitbucket
6 1 (0.74%) WATIR
6 1 (0.74%) Selenium
General
1 38 (28.15%) Marketing
2 15 (11.11%) Finance
3 9 (6.67%) Retail
3 9 (6.67%) Publishing
4 4 (2.96%) Advertising
5 2 (1.48%) Banking
6 1 (0.74%) Retail Banking
6 1 (0.74%) Financial Institution
6 1 (0.74%) Games
6 1 (0.74%) Legal
6 1 (0.74%) Front Office
6 1 (0.74%) Multimedia
6 1 (0.74%) Billing
Job Titles
1 46 (34.07%) Analyst
2 24 (17.78%) Developer
3 21 (15.56%) Product Manager
4 15 (11.11%) Senior Manager
4 15 (11.11%) Senior Product Manager
5 10 (7.41%) Web Analyst
5 10 (7.41%) Data Analyst
6 9 (6.67%) Performance Analyst
7 8 (5.93%) Web Developer
8 6 (4.44%) Marketing Executive
8 6 (4.44%) Digital Marketing Executive
9 5 (3.70%) Consultant
9 5 (3.70%) E-Commerce Manager
10 4 (2.96%) Business Analyst
10 4 (2.96%) Senior Developer
10 4 (2.96%) Web Manager
11 3 (2.22%) DevOps Engineer
11 3 (2.22%) Front-End Developer
11 3 (2.22%) Insight Analyst
11 3 (2.22%) Service Manager
Libraries, Frameworks & Software Standards
1 34 (25.19%) HTML
2 21 (15.56%) CSS
3 20 (14.81%) jQuery
4 13 (9.63%) Web Services
5 11 (8.15%) Ajax
6 10 (7.41%) AngularJS
7 9 (6.67%) RESTful
8 5 (3.70%) CSS3
8 5 (3.70%) HTML5
9 4 (2.96%) JSON
10 3 (2.22%) Django
10 3 (2.22%) XML
11 2 (1.48%) XHTML
11 2 (1.48%) .NET
11 2 (1.48%) Regular Expression
11 2 (1.48%) Backbone.js
11 2 (1.48%) Twitter Bootstrap
11 2 (1.48%) Sass
12 1 (0.74%) LESS
12 1 (0.74%) Ember.js
Miscellaneous
1 33 (24.44%) Analytical Skills
2 26 (19.26%) User Experience
3 18 (13.33%) Statistics
4 14 (10.37%) Visualisation
5 11 (8.15%) Social Media
6 6 (4.44%) Open Source
7 5 (3.70%) Psychology
7 5 (3.70%) Human Factors
8 3 (2.22%) Data Structures
8 3 (2.22%) Digital Media
8 3 (2.22%) Mathematics
8 3 (2.22%) Copywriting
8 3 (2.22%) Computer Science
8 3 (2.22%) Clustering
8 3 (2.22%) Management Information System
9 2 (1.48%) BBC
9 2 (1.48%) E-Learning
9 2 (1.48%) Taxonomies
9 2 (1.48%) Ontologies
9 2 (1.48%) Streaming Music
Operating Systems
1 5 (3.70%) Android
2 4 (2.96%) Apple iOS
3 3 (2.22%) Linux
Processes & Methodologies
1 135 (100.00%) Analytics
2 42 (31.11%) Agile Software Development
3 32 (23.70%) Web Analytics
4 22 (16.30%) Content Management
5 19 (14.07%) E-Commerce
6 12 (8.89%) SEO
6 12 (8.89%) Information Architecture
6 12 (8.89%) Digital Marketing
7 10 (7.41%) Product Management
8 9 (6.67%) Web Development
8 9 (6.67%) CRM
8 9 (6.67%) Scrum
9 8 (5.93%) Data Analysis
9 8 (5.93%) TDD
9 8 (5.93%) Project Management
9 8 (5.93%) Market Research
9 8 (5.93%) Email Marketing
10 7 (5.19%) Usability Testing
11 6 (4.44%) Benchmarking
11 6 (4.44%) Social Media Marketing
Programming Languages
1 28 (20.74%) JavaScript
2 23 (17.04%) SQL
3 10 (7.41%) R
4 8 (5.93%) Java
5 7 (5.19%) Python
5 7 (5.19%) Ruby
6 6 (4.44%) PHP
7 3 (2.22%) PowerShell
7 3 (2.22%) C
7 3 (2.22%) VBA
8 1 (0.74%) C#
Qualifications
1 20 (14.81%) Degree
2 12 (8.89%) Security Cleared
3 5 (3.70%) SC Cleared
4 1 (0.74%) BC Cleared
4 1 (0.74%) DV Cleared
Quality Assurance & Compliance
1 4 (2.96%) QA
2 1 (0.74%) Data Quality
System Software
1 1 (0.74%) Docker
Vendors
1 135 (100.00%) Google
2 21 (15.56%) Omniture
3 17 (12.59%) Adobe
4 11 (8.15%) Tableau
5 10 (7.41%) Salesforce.com
6 6 (4.44%) Eloqua
6 6 (4.44%) Marketo
6 6 (4.44%) Pardot
7 5 (3.70%) hybris
8 3 (2.22%) New Relic
8 3 (2.22%) Sysomos
8 3 (2.22%) Twitter
8 3 (2.22%) DoubleClick
8 3 (2.22%) Coremetrics
9 2 (1.48%) Microsoft
9 2 (1.48%) Oracle
9 2 (1.48%) Sitecore
10 1 (0.74%) Alteryx
10 1 (0.74%) Neolane
10 1 (0.74%) SOASTA, Inc
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