The first table below looks at the demand for Google Analytics skills in IT contracts advertised for the London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 29 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category for the London region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
29 Jul 2014
Same period 2013 Same period 2012
Google Analytics
Rank 350 366 356
Rank change year-on-year
+16 -10
Contract jobs citing Google Analytics 67 47 52
As % of all contract IT jobs located in London 0.29% 0.19% 0.20%
As % of the Business Applications category 3.18% 2.25% 2.18%
Number of daily rates quoted 53 33 29
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£350 £325 £300
Average daily rate % change year-on-year
+7.69% +8.33%
90% offered a daily rate of more than £181 £200 £235
10% offered a daily rate of more than £450 £438 £413
UK excluding London average daily rate £300 £300 £230
% change year-on-year
- +30.43%
Number of hourly rates quoted 1 2 0
Average hourly rate £137.50 £12.50 -
Average hourly rate % change year-on-year
+1000.00% -
UK excluding London average hourly rate £11.00 - £28.25
Business Applications Category
London
Contract IT job ads with a match in the
Business Applications category
2108 2093 2388
As % of all contract IT jobs located in London 8.97% 8.62% 9.05%
Number of daily rates quoted 1224 1267 1353
Average daily rate £463 £450 £475
Average daily rate % change year-on-year
+2.77% -5.26%
90% offered a daily rate of more than £300 £313 £300
10% offered a daily rate of more than £600 £625 £600
UK excluding London average daily rate £425 £413 £438
% change year-on-year
+3.03% -5.71%
Number of hourly rates quoted 8 19 16
Average hourly rate £32.03 £19.00 £42.78
Average hourly rate % change year-on-year
+68.57% -55.58%
90% offered a hourly rate of more than £14.00 £12.50 £22.32
10% offered a hourly rate of more than £53.00 £39.51 £62.95
UK excluding London average hourly rate £31.50 £20.00 £32.50
% change year-on-year
+57.50% -38.46%
Google Analytics
England

Google Analytics
Jobs Demand Trend in London

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the London region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in London

Google Analytics
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the London region.

Google Analytics Daily Rate Trend in London

Google Analytics
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the London region over the 3 months to 29 July 2014.

Google Analytics Daily Rate Histogram in London

Google Analytics
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the London region.

Google Analytics Hourly Rate Trend in London

Google Analytics
Contract Job Locations in London

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Google Analytics within the London region over the 3 months to 29 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +36 19 £350 -17.64% 11
Southwark - - - -
Harrow - - - -
Ilford - - - -
Kingston Upon Thames - - - - 1
Ruislip - - - -
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in London

For the 6 months to 29 July 2014, IT contractor jobs across the London region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 115 (100.00%) Google
1 115 (100.00%) Analytics
2 56 (48.70%) HTML
3 46 (40.00%) CSS
4 41 (35.65%) SEO
5 38 (33.04%) E-Commerce
5 38 (33.04%) Marketing
6 37 (32.17%) SQL Server
7 36 (31.30%) JavaScript
8 33 (28.70%) SQL
8 33 (28.70%) CMS
9 31 (26.96%) jQuery
10 26 (22.61%) TDD
10 26 (22.61%) Omniture
11 24 (20.87%) Continuous Integration
12 23 (20.00%) C#
13 21 (18.26%) Umbraco
14 20 (17.39%) HTML5
15 19 (16.52%) Agile Software Development
16 18 (15.65%) Scrum
16 18 (15.65%) LESS
16 18 (15.65%) Git (software)
17 17 (14.78%) Kanban
17 17 (14.78%) SAS
18 16 (13.91%) Photoshop
18 16 (13.91%) XML
18 16 (13.91%) User Acceptance Testing
18 16 (13.91%) Mercurial
18 16 (13.91%) Hadoop
18 16 (13.91%) Relational Database

Google Analytics
Top Related IT Skills in London by Category

For the 6 months to 29 July 2014, IT contractor jobs across the London region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 33 (28.70%) CMS
2 21 (18.26%) Umbraco
3 17 (14.78%) SAS
4 8 (6.96%) IIS
5 4 (3.48%) SharePoint
5 4 (3.48%) Drupal
6 3 (2.61%) SharePoint 2013
6 3 (2.61%) MQSeries
7 2 (1.74%) WordPress
7 2 (1.74%) Sitecore CMS
8 1 (0.87%) ExpressionEngine
8 1 (0.87%) TYPO3
8 1 (0.87%) Documentum
8 1 (0.87%) Apache
8 1 (0.87%) Tomcat
Applications
1 16 (13.91%) Photoshop
2 12 (10.43%) MS Excel
3 10 (8.70%) MS PowerPoint
4 4 (3.48%) Fireworks
5 2 (1.74%) Spreadsheet
6 1 (0.87%) InDesign
6 1 (0.87%) SPSS
6 1 (0.87%) MS Project
Business Applications
1 8 (6.96%) SiteCatalyst
2 4 (3.48%) WebTrends
3 2 (1.74%) Dynamics CRM
Cloud Services
1 5 (4.35%) Amazon AWS
2 1 (0.87%) GitHub
Communications & Networking
1 4 (3.48%) HTTP
2 3 (2.61%) Intranet
2 3 (2.61%) Internet
3 2 (1.74%) FTP
Database & Business Intelligence
1 37 (32.17%) SQL Server
2 16 (13.91%) Hadoop
2 16 (13.91%) Relational Database
3 14 (12.17%) SQL Server 2008
4 13 (11.30%) Big Data
5 12 (10.43%) DB2
6 11 (9.57%) Data Mining
7 5 (4.35%) Data Warehouse
7 5 (4.35%) SQL Server Integration Services
8 3 (2.61%) MySQL
8 3 (2.61%) PowerCenter
8 3 (2.61%) PostgreSQL
8 3 (2.61%) MongoDB
8 3 (2.61%) NoSQL
8 3 (2.61%) Redis
9 1 (0.87%) Oracle Database
9 1 (0.87%) ProClarity
Development Applications
1 18 (15.65%) Git (software)
2 16 (13.91%) Mercurial
3 15 (13.04%) Kiln
3 15 (13.04%) TeamCity
4 9 (7.83%) JIRA
4 9 (7.83%) Bitbucket
5 6 (5.22%) Subversion
6 4 (3.48%) Dreamweaver
General
1 38 (33.04%) Marketing
2 14 (12.17%) Retail
3 13 (11.30%) Publishing
4 10 (8.70%) Advertising
5 8 (6.96%) Finance
6 5 (4.35%) Games
6 5 (4.35%) German Language
7 4 (3.48%) Financial Institution
8 3 (2.61%) Pharmaceutical
8 3 (2.61%) Banking
9 2 (1.74%) French Language
Job Titles
1 41 (35.65%) Developer
2 27 (23.48%) Analyst
3 18 (15.65%) Front-End Developer
4 11 (9.57%) Data Analyst
5 8 (6.96%) Android Developer
6 7 (6.09%) Web Developer
6 7 (6.09%) Web Analyst
7 6 (5.22%) Project Manager
8 5 (4.35%) Consultant
8 5 (4.35%) Architect
8 5 (4.35%) Webmaster
9 4 (3.48%) Senior Developer
9 4 (3.48%) Lead Developer
9 4 (3.48%) Web Editor
9 4 (3.48%) Content Editor
9 4 (3.48%) Digital Project Manager
10 3 (2.61%) CSS Developer
10 3 (2.61%) Data Warehouse Architect
10 3 (2.61%) Senior Analyst
11 2 (1.74%) Report Analyst
Libraries, Frameworks & Software Standards
1 56 (48.70%) HTML
2 46 (40.00%) CSS
3 31 (26.96%) jQuery
4 20 (17.39%) HTML5
5 18 (15.65%) LESS
6 16 (13.91%) XML
7 14 (12.17%) XHTML
8 13 (11.30%) JSON
9 12 (10.43%) Twitter Bootstrap
10 11 (9.57%) Ajax
11 9 (7.83%) CSS3
11 9 (7.83%) RESTful
12 7 (6.09%) AngularJS
12 7 (6.09%) .NET
13 5 (4.35%) ASP.NET
14 4 (3.48%) XSLT
15 3 (2.61%) Flash
15 3 (2.61%) SOAP
15 3 (2.61%) LAMP
15 3 (2.61%) Backbone.js
Miscellaneous
1 6 (5.22%) Social Media
2 5 (4.35%) Data Integration
2 5 (4.35%) Digital Media
2 5 (4.35%) Copywriting
3 4 (3.48%) W3C
4 3 (2.61%) Management Information System
4 3 (2.61%) Statistics
4 3 (2.61%) Mobile App
4 3 (2.61%) iPad
4 3 (2.61%) Computer Science
5 2 (1.74%) Mobile Banking
5 2 (1.74%) New Media
5 2 (1.74%) Mathematics
5 2 (1.74%) BBC
6 1 (0.87%) Fixed Income
6 1 (0.87%) Equities
6 1 (0.87%) Blog
6 1 (0.87%) Online Games
6 1 (0.87%) Enterprise Software
6 1 (0.87%) iPhone
Operating Systems
1 15 (13.04%) Windows
1 15 (13.04%) Windows Server 2003
1 15 (13.04%) Windows Server 2008
2 11 (9.57%) Android
3 5 (4.35%) Linux
4 4 (3.48%) Apple iOS
5 1 (0.87%) UNIX
5 1 (0.87%) Solaris
Processes & Methodologies
1 115 (100.00%) Analytics
2 41 (35.65%) SEO
3 38 (33.04%) E-Commerce
4 26 (22.61%) TDD
5 24 (20.87%) Continuous Integration
6 19 (16.52%) Agile Software Development
7 18 (15.65%) Scrum
8 17 (14.78%) Kanban
9 16 (13.91%) User Acceptance Testing
10 15 (13.04%) Responsive Web Design
11 14 (12.17%) BDD
11 14 (12.17%) Continuous Improvement
11 14 (12.17%) Content Management
11 14 (12.17%) Web Analytics
12 13 (11.30%) Business Intelligence
13 11 (9.57%) Project Management
13 11 (9.57%) Data Analysis
14 9 (7.83%) Web Development
14 9 (7.83%) Data Modelling
14 9 (7.83%) Digital Marketing
Programming Languages
1 36 (31.30%) JavaScript
2 33 (28.70%) SQL
3 23 (20.00%) C#
4 12 (10.43%) Java
5 3 (2.61%) Python
5 3 (2.61%) PHP
6 1 (0.87%) PL/SQL
6 1 (0.87%) Objective-C
6 1 (0.87%) C
6 1 (0.87%) C++
Qualifications
1 7 (6.09%) Degree
2 2 (1.74%) BC Cleared
2 2 (1.74%) Security Cleared
Quality Assurance & Compliance
1 5 (4.35%) Data Quality
System Software
1 3 (2.61%) Active Directory
Systems Management
1 1 (0.87%) Hyperic
Vendors
1 115 (100.00%) Google
2 26 (22.61%) Omniture
3 15 (13.04%) Oracle
3 15 (13.04%) Venda
4 14 (12.17%) Tableau
5 12 (10.43%) Facebook
6 11 (9.57%) Business Objects
7 10 (8.70%) Twitter
8 9 (7.83%) Microsoft
9 5 (4.35%) Ab Initio
10 4 (3.48%) Adobe
10 4 (3.48%) Sitecore
11 3 (2.61%) Splunk
11 3 (2.61%) Vertica
11 3 (2.61%) Informatica
12 2 (1.74%) Salesforce.com
12 2 (1.74%) EPiServer
13 1 (0.87%) Coremetrics
13 1 (0.87%) TIBCO
13 1 (0.87%) FatWire
South East London
Salt
Rate: £300 per day
Posted: 6 days ago
London
Comtecs
Rate: £125 - £150 Per Annum
Posted: 6 days ago
City, London
Salt
Rate: £100 - £200 per day
Posted: 6 days ago
London
Venn Group - UK
Posted: 11 days ago
City of London
Progressive Recruitment
Rate: £200 - £300 per day + competitive
Posted: 14 days ago
City of London
Computer Futures
Rate: competitive
Posted: 21 days ago