The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the London region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 20 February 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
20 Feb 2017
Same period 2016 Same period 2015
Google Analytics (GA)
England / London
Rank 337 331 344
Rank change year-on-year
-6 +13
Contract jobs citing Google Analytics 68 80 65
As % of all contract IT jobs located in London 0.35% 0.38% 0.30%
As % of the Cloud Services category 2.30% 4.10% 4.87%
Number of daily rates quoted 52 59 42
Median daily rate £363 £350 £381
Median daily rate % change year-on-year
+3.57% -8.19%
90% offered a daily rate of more than £228 £220 £258
10% offered a daily rate of more than £500 £442 £518
UK excluding London median daily rate £350 £338 £300
% change year-on-year
+3.70% +12.50%
Number of hourly rates quoted 2 1 0
Median hourly rate £71.25 £19.92 -
Median hourly rate % change year-on-year
+257.77% -
UK excluding London median hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the London region.

Cloud Services Category
London
Contract IT job ads with a match in the
Cloud Services category
2959 1952 1336
As % of all contract IT jobs located in London 15.27% 9.25% 6.25%
Number of daily rates quoted 2242 1453 932
Median daily rate £500 £475 £450
Median daily rate % change year-on-year
+5.26% +5.55%
90% offered a daily rate of more than £360 £325 £325
10% offered a daily rate of more than £600 £600 £575
UK excluding London median daily rate £430 £425 £400
% change year-on-year
+1.17% +6.25%
Number of hourly rates quoted 23 21 27
Median hourly rate £24.00 £27.95 £28.75
Median hourly rate % change year-on-year
-14.11% -2.80%
90% offered a hourly rate of more than £11.85 £13.80 £17.50
10% offered a hourly rate of more than £129.00 £100.00 £42.00
UK excluding London median hourly rate £16.50 £19.50 £20.00
% change year-on-year
-15.36% -2.52%

Google Analytics
Jobs Demand Trend in London

The demand trend of contract jobs across the London region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in London

Google Analytics
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the London region.

Google Analytics Daily Rate Trend in London

Google Analytics
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the London region over the 3 months to 20 February 2017.

Google Analytics Daily Rate Histogram in London

Google Analytics
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the London region.

Google Analytics Hourly Rate Trend in London

Google Analytics
Hourly Rate Histogram in London

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Google Analytics across the London region over the 3 months to 20 February 2017.

Google Analytics Hourly Rate Histogram in London

Google Analytics
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the London region over the 3 months to 20 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +3 7 £319 +2.00% 5
Kingston Upon Thames - 3 £100 - 1
Wimbledon - 1 £175 - 1
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in London

For the 6 months to 20 February 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the London region with a requirement for Google Analytics.

1 174 (100.00%) Analytics
2 172 (98.85%) Google
3 81 (46.55%) Marketing
4 51 (29.31%) Web Analytics
5 50 (28.74%) Analytical Skills
6 47 (27.01%) SEO
7 45 (25.86%) HTML
7 45 (25.86%) CSS
8 42 (24.14%) Adobe
9 37 (21.26%) SQL
10 33 (18.97%) User Experience
10 33 (18.97%) Adobe Analytics
11 30 (17.24%) Social Media
12 29 (16.67%) E-Commerce
13 28 (16.09%) Digital Marketing
13 28 (16.09%) Tableau
14 27 (15.52%) Visualisation
14 27 (15.52%) JavaScript
15 26 (14.94%) CMS
15 26 (14.94%) Agile Software Development
16 24 (13.79%) Business Intelligence
17 23 (13.22%) Data Analysis
17 23 (13.22%) Degree
17 23 (13.22%) Data Visualisation
18 22 (12.64%) CRM
19 20 (11.49%) Digital Analytics
20 18 (10.34%) Stakeholder Management
21 17 (9.77%) Finance
21 17 (9.77%) Omniture
22 16 (9.20%) Python

Google Analytics
Top Related IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 26 (14.94%) CMS
2 10 (5.75%) SAS
2 10 (5.75%) WordPress
3 4 (2.30%) Apache
4 3 (1.72%) Apache Spark
4 3 (1.72%) Drupal
5 2 (1.15%) Confluence
5 2 (1.15%) Sitecore CMS
5 2 (1.15%) Umbraco
5 2 (1.15%) WebSphere
6 1 (0.57%) Adobe Experience Manager
6 1 (0.57%) IIS
6 1 (0.57%) SharePoint
Applications
1 15 (8.62%) MS Excel
2 9 (5.17%) MS PowerPoint
3 8 (4.60%) Photoshop
4 6 (3.45%) SPSS
5 4 (2.30%) Adobe Illustrator
5 4 (2.30%) MS Office
6 3 (1.72%) Spreadsheet
6 3 (1.72%) Stata
7 2 (1.15%) Adobe Creative Suite
8 1 (0.57%) Pixate
Business Applications
1 7 (4.02%) WebTrends
2 6 (3.45%) Sprinklr
3 5 (2.87%) Magento
4 3 (1.72%) Eloqua
4 3 (1.72%) FastStats
4 3 (1.72%) FastStats PeopleStage
5 2 (1.15%) Dynamics CRM
6 1 (0.57%) Oracle BPM
6 1 (0.57%) Radian6
6 1 (0.57%) SAP Oil and Gas
Cloud Services
1 33 (18.97%) Adobe Analytics
2 13 (7.47%) AdWords
3 12 (6.90%) Google Tag Manager
4 8 (4.60%) Amazon AWS
5 7 (4.02%) Google Cloud Platform
6 5 (2.87%) MailChimp
7 4 (2.30%) Heroku
8 3 (1.72%) Flurry Analytics
8 3 (1.72%) Responsys
9 2 (1.15%) GitHub
10 1 (0.57%) AdSense
10 1 (0.57%) Socialbakers
10 1 (0.57%) Yammer
Communications & Networking
1 7 (4.02%) Internet
2 4 (2.30%) Intranet
Database & Business Intelligence
1 13 (7.47%) Big Data
2 11 (6.32%) MySQL
3 7 (4.02%) BigQuery
3 7 (4.02%) Mixpanel
4 5 (2.87%) QlikView
4 5 (2.87%) SQL Server
5 4 (2.30%) PostgreSQL
6 3 (1.72%) Data Warehouse
6 3 (1.72%) Hadoop
6 3 (1.72%) NoSQL
7 2 (1.15%) Data Mining
7 2 (1.15%) SQL Server 2012
7 2 (1.15%) SQL Server Reporting Services
8 1 (0.57%) Apache Hive
8 1 (0.57%) OLAP
8 1 (0.57%) OLTP
8 1 (0.57%) PowerPivot
8 1 (0.57%) SQL Server 2008
8 1 (0.57%) SQL Server Analysis Services
8 1 (0.57%) SQL Server Integration Services
Development Applications
1 6 (3.45%) Git (software)
2 4 (2.30%) Axure RP
2 4 (2.30%) Gradle
2 4 (2.30%) Travis CI
2 4 (2.30%) Vagrant
3 3 (1.72%) JIRA
4 2 (1.15%) Dreamweaver
5 1 (0.57%) Atlassian Bamboo
5 1 (0.57%) Bower
5 1 (0.57%) Grunt
5 1 (0.57%) gulp
5 1 (0.57%) Octopus Deploy
5 1 (0.57%) SQL Server Management Studio (SSMS)
5 1 (0.57%) TeamCity
5 1 (0.57%) Visual Studio
General
1 81 (46.55%) Marketing
2 17 (9.77%) Finance
3 12 (6.90%) Retail
4 10 (5.75%) Advertising
4 10 (5.75%) Publishing
5 7 (4.02%) Games
6 5 (2.87%) Banking
7 4 (2.30%) Pharmaceutical
7 4 (2.30%) Telecoms
8 3 (1.72%) Legal
9 2 (1.15%) Back Office
9 2 (1.15%) German Language
10 1 (0.57%) Automotive
10 1 (0.57%) Electronics
10 1 (0.57%) Law
10 1 (0.57%) Manufacturing
Job Titles
1 59 (33.91%) Analyst
2 22 (12.64%) Developer
3 19 (10.92%) Web Analyst
4 17 (9.77%) Data Analyst
4 17 (9.77%) Digital Analyst
5 15 (8.62%) Consultant
6 10 (5.75%) Analytics Manager
7 9 (5.17%) Performance Analyst
7 9 (5.17%) Senior Analyst
8 8 (4.60%) Full Stack Developer
8 8 (4.60%) SEO Consultant
9 7 (4.02%) CMS Consultant
9 7 (4.02%) Digital Analytics Manager
9 7 (4.02%) Google Analytics Analyst
9 7 (4.02%) PHP Developer
9 7 (4.02%) Project Manager
9 7 (4.02%) Web Manager
10 6 (3.45%) JavaScript Developer
10 6 (3.45%) Senior Web Analyst
10 6 (3.45%) Web Developer
Libraries, Frameworks & Software Standards
1 45 (25.86%) CSS
1 45 (25.86%) HTML
2 14 (8.05%) HTML5
3 12 (6.90%) CSS3
3 12 (6.90%) Sass
4 9 (5.17%) jQuery
4 9 (5.17%) Node.js
5 7 (4.02%) .NET
5 7 (4.02%) AngularJS
6 6 (3.45%) REST
6 6 (3.45%) Twitter Bootstrap
6 6 (3.45%) XML
7 4 (2.30%) Dropwizard
7 4 (2.30%) JSON
7 4 (2.30%) LAMP
7 4 (2.30%) Ruby on Rails
7 4 (2.30%) XSLT
7 4 (2.30%) YAML
8 3 (1.72%) Angular 2
8 3 (1.72%) D3.js
Miscellaneous
1 50 (28.74%) Analytical Skills
2 33 (18.97%) User Experience
3 30 (17.24%) Social Media
4 9 (5.17%) Credit Risk
5 8 (4.60%) Mobile App
6 5 (2.87%) Digital Media
7 4 (2.30%) Computer Science
8 2 (1.15%) Blog
8 2 (1.15%) Data Structures
8 2 (1.15%) IVR
9 1 (0.57%) Algorithms
9 1 (0.57%) EPoS
9 1 (0.57%) Graphic Design
9 1 (0.57%) Online Banking
9 1 (0.57%) RIA
9 1 (0.57%) Smartphone
9 1 (0.57%) Streaming Video
9 1 (0.57%) Tandem
9 1 (0.57%) W3C
Operating Systems
1 6 (3.45%) Windows
2 5 (2.87%) Linux
3 3 (1.72%) Android
3 3 (1.72%) Apple iOS
4 1 (0.57%) Mac OS
4 1 (0.57%) Windows Server
4 1 (0.57%) Windows Server 2008
Processes & Methodologies
1 174 (100.00%) Analytics
2 51 (29.31%) Web Analytics
3 47 (27.01%) SEO
4 29 (16.67%) E-Commerce
5 28 (16.09%) Digital Marketing
6 27 (15.52%) Visualisation
7 26 (14.94%) Agile Software Development
8 24 (13.79%) Business Intelligence
9 23 (13.22%) Data Analysis
9 23 (13.22%) Data Visualisation
10 22 (12.64%) CRM
11 20 (11.49%) Digital Analytics
12 18 (10.34%) Stakeholder Management
13 14 (8.05%) Pay per click
14 13 (7.47%) Project Management
15 12 (6.90%) Continuous Improvement
15 12 (6.90%) Statistics
16 11 (6.32%) Multivariate Testing
17 10 (5.75%) Dashboard Development
18 9 (5.17%) Web Development
Programming Languages
1 37 (21.26%) SQL
2 27 (15.52%) JavaScript
3 16 (9.20%) Python
4 12 (6.90%) R
5 9 (5.17%) PHP
6 7 (4.02%) Java
7 6 (3.45%) C#
7 6 (3.45%) C++
8 5 (2.87%) Ruby
8 5 (2.87%) TypeScript
9 4 (2.30%) Bash Shell
9 4 (2.30%) Go
9 4 (2.30%) VB
10 3 (1.72%) MATLAB
11 1 (0.57%) C
11 1 (0.57%) Scala
11 1 (0.57%) T-SQL
Qualifications
1 23 (13.22%) Degree
2 4 (2.30%) PMI Certification
2 4 (2.30%) PMP
2 4 (2.30%) Security Cleared
3 1 (0.57%) BPSS Clearance
3 1 (0.57%) PhD
3 1 (0.57%) SC Cleared
Quality Assurance & Compliance
1 9 (5.17%) Actionable Recommendations
2 6 (3.45%) Data Quality
2 6 (3.45%) QA
3 1 (0.57%) Disclosure Scotland
3 1 (0.57%) SLA
System Software
1 8 (4.60%) Docker
2 1 (0.57%) HDFS
Systems Management
1 4 (2.30%) Ansible
1 4 (2.30%) Terraform
2 1 (0.57%) Kibana
Vendors
1 172 (98.85%) Google
2 42 (24.14%) Adobe
3 28 (16.09%) Tableau
4 17 (9.77%) Omniture
5 9 (5.17%) Microsoft
6 8 (4.60%) DoubleClick
7 6 (3.45%) Salesforce.com
7 6 (3.45%) Twitter
8 5 (2.87%) Brandwatch
8 5 (2.87%) Oracle
9 4 (2.30%) MicroStrategy
9 4 (2.30%) Salesforce Marketing Cloud
10 3 (1.72%) comScore
10 3 (1.72%) Coremetrics
10 3 (1.72%) Demandware
10 3 (1.72%) Facebook
10 3 (1.72%) Optimizely
10 3 (1.72%) Sitecore
11 2 (1.15%) Cognos
11 2 (1.15%) Tealium
London
Energize Recruitment Solutions Ltd
Rate: £300 - £350 per day
Posted: 6 days ago
Wimbledon
Spectrum IT
Rate: £150 - £200 per day
Posted: 11 days ago