The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the London region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 17 January 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
17 Jan 2017
Same period 2016 Same period 2015
Google Analytics (GA)
England / London
Rank 327 324 308
Rank change year-on-year
-3 -16
Contract jobs citing Google Analytics 69 81 87
As % of all contract IT jobs located in London 0.36% 0.39% 0.42%
As % of the Cloud Services category 2.35% 4.41% 6.99%
Number of daily rates quoted 47 63 61
Median daily rate £375 £340 £359
Median daily rate % change year-on-year
+10.29% -5.22%
90% offered a daily rate of more than £275 £166 £258
10% offered a daily rate of more than £500 £460 £550
UK excluding London median daily rate £325 £238 £300
% change year-on-year
+36.84% -20.83%
Number of hourly rates quoted 0 2 2
Median hourly rate - £19.47 £19.50
Median hourly rate % change year-on-year
- -0.14%
UK excluding London median hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the London region.

Cloud Services Category
London
Contract IT job ads with a match in the
Cloud Services category
2940 1836 1244
As % of all contract IT jobs located in London 15.19% 8.94% 5.99%
Number of daily rates quoted 2196 1372 889
Median daily rate £500 £475 £450
Median daily rate % change year-on-year
+5.26% +5.55%
90% offered a daily rate of more than £360 £325 £300
10% offered a daily rate of more than £600 £625 £580
UK excluding London median daily rate £425 £404 £412
% change year-on-year
+5.32% -1.94%
Number of hourly rates quoted 13 19 18
Median hourly rate £22.00 £24.16 £26.50
Median hourly rate % change year-on-year
-8.94% -8.83%
90% offered a hourly rate of more than £10.50 £10.90 £13.95
10% offered a hourly rate of more than £46.75 £100.00 £43.67
UK excluding London median hourly rate £17.00 £27.50 £22.50
% change year-on-year
-38.18% +22.22%

Google Analytics
Jobs Demand Trend in London

The demand trend of contract jobs across the London region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in London

Google Analytics
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the London region.

Google Analytics Daily Rate Trend in London

Google Analytics
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the London region over the 3 months to 17 January 2017.

Google Analytics Daily Rate Histogram in London

Google Analytics
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the London region.

Google Analytics Hourly Rate Trend in London

Google Analytics
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the London region over the 3 months to 17 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London -7 6 £375 +29.31% 7
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in London

For the 6 months to 17 January 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the London region with a requirement for Google Analytics.

1 176 (100.00%) Analytics
2 173 (98.30%) Google
3 85 (48.30%) Marketing
4 55 (31.25%) Web Analytics
5 52 (29.55%) Analytical Skills
6 48 (27.27%) SEO
7 47 (26.70%) HTML
8 46 (26.14%) CSS
9 42 (23.86%) Adobe
10 37 (21.02%) E-Commerce
11 34 (19.32%) User Experience
12 33 (18.75%) Adobe Analytics
12 33 (18.75%) SQL
13 31 (17.61%) Digital Marketing
14 29 (16.48%) Social Media
15 28 (15.91%) Tableau
15 28 (15.91%) JavaScript
16 26 (14.77%) CMS
16 26 (14.77%) Visualisation
17 24 (13.64%) Agile Software Development
17 24 (13.64%) Business Intelligence
18 22 (12.50%) Degree
18 22 (12.50%) Data Visualisation
19 21 (11.93%) Omniture
20 20 (11.36%) Stakeholder Management
21 19 (10.80%) Data Analysis
21 19 (10.80%) Finance
21 19 (10.80%) CRM
22 18 (10.23%) Pay per click
22 18 (10.23%) Digital Analytics

Google Analytics
Top Related IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 26 (14.77%) CMS
2 8 (4.55%) WordPress
3 7 (3.98%) SAS
4 4 (2.27%) Apache
5 3 (1.70%) Apache Spark
5 3 (1.70%) Sitecore CMS
6 2 (1.14%) Confluence
6 2 (1.14%) Drupal
6 2 (1.14%) Umbraco
6 2 (1.14%) WebSphere
7 1 (0.57%) IIS
7 1 (0.57%) SharePoint
Applications
1 13 (7.39%) MS Excel
2 10 (5.68%) Photoshop
3 8 (4.55%) MS PowerPoint
4 6 (3.41%) Adobe Illustrator
5 5 (2.84%) MS Office
5 5 (2.84%) SPSS
6 3 (1.70%) Stata
7 2 (1.14%) Adobe Creative Suite
8 1 (0.57%) Fireworks
8 1 (0.57%) OmniGraffle
8 1 (0.57%) Pixate
8 1 (0.57%) Spreadsheet
Business Applications
1 9 (5.11%) WebTrends
2 6 (3.41%) Magento
2 6 (3.41%) Sprinklr
3 4 (2.27%) Dynamics CRM
4 2 (1.14%) Eloqua
4 2 (1.14%) Radian6
5 1 (0.57%) Oracle BPM
5 1 (0.57%) SAP Oil and Gas
Cloud Services
1 33 (18.75%) Adobe Analytics
2 13 (7.39%) Google Tag Manager
3 12 (6.82%) AdWords
4 8 (4.55%) Amazon AWS
5 7 (3.98%) Google Cloud Platform
6 5 (2.84%) MailChimp
7 4 (2.27%) Heroku
8 3 (1.70%) Flurry Analytics
9 2 (1.14%) GitHub
10 1 (0.57%) Socialbakers
10 1 (0.57%) Yammer
Communications & Networking
1 6 (3.41%) Internet
2 4 (2.27%) Intranet
Database & Business Intelligence
1 13 (7.39%) Big Data
2 9 (5.11%) Mixpanel
3 7 (3.98%) BigQuery
3 7 (3.98%) MySQL
4 6 (3.41%) SQL Server
5 5 (2.84%) QlikView
6 4 (2.27%) PostgreSQL
7 3 (1.70%) Hadoop
8 2 (1.14%) Data Mining
8 2 (1.14%) SQL Server 2012
8 2 (1.14%) SQL Server Reporting Services
9 1 (0.57%) Apache Hive
9 1 (0.57%) Data Lake
9 1 (0.57%) Data Warehouse
9 1 (0.57%) OLAP
9 1 (0.57%) OLTP
9 1 (0.57%) SQL Server 2008
9 1 (0.57%) SQL Server 2014
9 1 (0.57%) SQL Server Analysis Services
9 1 (0.57%) SQL Server Integration Services
Development Applications
1 9 (5.11%) Git (software)
2 5 (2.84%) Axure RP
3 4 (2.27%) Gradle
3 4 (2.27%) Travis CI
3 4 (2.27%) Vagrant
4 3 (1.70%) JIRA
5 2 (1.14%) git-flow
5 2 (1.14%) Xcode
6 1 (0.57%) Atlassian Bamboo
6 1 (0.57%) Bower
6 1 (0.57%) Dreamweaver
6 1 (0.57%) Grunt
6 1 (0.57%) gulp
6 1 (0.57%) Octopus Deploy
6 1 (0.57%) SQL Server Management Studio (SSMS)
6 1 (0.57%) TeamCity
6 1 (0.57%) Visual Studio
General
1 85 (48.30%) Marketing
2 19 (10.80%) Finance
3 13 (7.39%) Retail
4 11 (6.25%) Publishing
5 9 (5.11%) Advertising
6 5 (2.84%) Banking
6 5 (2.84%) Legal
6 5 (2.84%) Pharmaceutical
6 5 (2.84%) Telecoms
7 4 (2.27%) Games
8 2 (1.14%) Back Office
8 2 (1.14%) German Language
8 2 (1.14%) Law
9 1 (0.57%) Automotive
9 1 (0.57%) Electronics
9 1 (0.57%) Manufacturing
9 1 (0.57%) Portuguese Language
Job Titles
1 56 (31.82%) Analyst
2 23 (13.07%) Developer
3 20 (11.36%) Web Analyst
4 16 (9.09%) Digital Analyst
5 14 (7.95%) Consultant
6 13 (7.39%) Data Analyst
7 11 (6.25%) Analytics Manager
7 11 (6.25%) Senior Analyst
8 8 (4.55%) SEO Consultant
9 7 (3.98%) CMS Consultant
9 7 (3.98%) Designer
9 7 (3.98%) Digital Analytics Manager
9 7 (3.98%) Google Analytics Analyst
9 7 (3.98%) Project Manager
9 7 (3.98%) SEO Manager
9 7 (3.98%) Web Manager
10 6 (3.41%) Full Stack Developer
10 6 (3.41%) Google Analytics Manager
10 6 (3.41%) Performance Analyst
10 6 (3.41%) Senior Web Analyst
Libraries, Frameworks & Software Standards
1 47 (26.70%) HTML
2 46 (26.14%) CSS
3 16 (9.09%) HTML5
4 14 (7.95%) CSS3
4 14 (7.95%) jQuery
4 14 (7.95%) Sass
5 9 (5.11%) Node.js
6 8 (4.55%) AngularJS
7 7 (3.98%) .NET
7 7 (3.98%) REST
7 7 (3.98%) Twitter Bootstrap
8 5 (2.84%) XML
9 4 (2.27%) Ajax
9 4 (2.27%) Dropwizard
9 4 (2.27%) JSON
9 4 (2.27%) LAMP
9 4 (2.27%) Ruby on Rails
9 4 (2.27%) Web Services
9 4 (2.27%) XSLT
9 4 (2.27%) YAML
Miscellaneous
1 52 (29.55%) Analytical Skills
2 34 (19.32%) User Experience
3 29 (16.48%) Social Media
4 26 (14.77%) Visualisation
5 12 (6.82%) Statistics
6 10 (5.68%) Mobile App
7 9 (5.11%) Credit Risk
7 9 (5.11%) Mathematics
8 7 (3.98%) Digital Media
9 4 (2.27%) Economics
9 4 (2.27%) Physics
10 3 (1.70%) Computer Science
10 3 (1.70%) Copywriting
10 3 (1.70%) Data Extraction
10 3 (1.70%) Data Integration
11 2 (1.14%) Applied Mathematics
11 2 (1.14%) FMCG
11 2 (1.14%) IVR
11 2 (1.14%) Online Banking
11 2 (1.14%) Video on Demand
Operating Systems
1 7 (3.98%) Windows
2 5 (2.84%) Apple iOS
2 5 (2.84%) Linux
3 4 (2.27%) Android
4 1 (0.57%) Mac OS
4 1 (0.57%) Windows Server
4 1 (0.57%) Windows Server 2008
Processes & Methodologies
1 176 (100.00%) Analytics
2 55 (31.25%) Web Analytics
3 48 (27.27%) SEO
4 37 (21.02%) E-Commerce
5 31 (17.61%) Digital Marketing
6 24 (13.64%) Agile Software Development
6 24 (13.64%) Business Intelligence
7 22 (12.50%) Data Visualisation
8 20 (11.36%) Stakeholder Management
9 19 (10.80%) CRM
9 19 (10.80%) Data Analysis
10 18 (10.23%) Digital Analytics
10 18 (10.23%) Pay per click
11 14 (7.95%) Continuous Improvement
12 12 (6.82%) Project Management
13 11 (6.25%) Actionable Insight
14 10 (5.68%) Dashboard Development
15 9 (5.11%) Multivariate Testing
15 9 (5.11%) Responsive Web Design
15 9 (5.11%) Tag Management
Programming Languages
1 33 (18.75%) SQL
2 28 (15.91%) JavaScript
3 17 (9.66%) Python
4 11 (6.25%) R
5 9 (5.11%) PHP
6 8 (4.55%) Java
7 7 (3.98%) C++
8 6 (3.41%) C#
9 5 (2.84%) Ruby
9 5 (2.84%) TypeScript
10 4 (2.27%) Bash Shell
10 4 (2.27%) Go
10 4 (2.27%) VB
11 3 (1.70%) MATLAB
12 2 (1.14%) Apple Swift
12 2 (1.14%) Objective-C
13 1 (0.57%) C
13 1 (0.57%) Scala
13 1 (0.57%) T-SQL
Qualifications
1 22 (12.50%) Degree
2 4 (2.27%) PMI Certification
2 4 (2.27%) PMP
2 4 (2.27%) Security Cleared
3 1 (0.57%) BPSS Clearance
3 1 (0.57%) PhD
3 1 (0.57%) SC Cleared
Quality Assurance & Compliance
1 10 (5.68%) Actionable Recommendations
2 8 (4.55%) QA
3 7 (3.98%) Data Quality
4 1 (0.57%) Disclosure Scotland
4 1 (0.57%) SLA
System Software
1 8 (4.55%) Docker
2 1 (0.57%) HDFS
Systems Management
1 4 (2.27%) Ansible
1 4 (2.27%) Terraform
2 1 (0.57%) Kibana
Vendors
1 173 (98.30%) Google
2 42 (23.86%) Adobe
3 28 (15.91%) Tableau
4 21 (11.93%) Omniture
5 8 (4.55%) DoubleClick
6 7 (3.98%) Microsoft
6 7 (3.98%) Twitter
7 6 (3.41%) Brandwatch
8 5 (2.84%) Facebook
8 5 (2.84%) Oracle
8 5 (2.84%) Salesforce.com
9 4 (2.27%) comScore
9 4 (2.27%) MicroStrategy
9 4 (2.27%) Sitecore
10 3 (1.70%) BT
10 3 (1.70%) Cognos
10 3 (1.70%) Coremetrics
10 3 (1.70%) Demandware
10 3 (1.70%) Marketo
10 3 (1.70%) Salesforce Marketing Cloud
London
Austin Fraser
Rate: £350 - £450 per day
Posted: 6 days ago