The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the London region. Included is a guide to the contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 5 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
5 May 2016
Same period 2015 Same period 2014
Google Analytics (GA)
Rank 356 356 382
Rank change year-on-year
0 +26
Contract jobs citing Google Analytics 70 72 46
As % of all contract IT jobs located in London 0.31% 0.32% 0.20%
As % of the Cloud Services category 3.01% 4.97% 4.46%
Number of daily rates quoted 41 37 39
Median daily rate £350 £350 £300
Median daily rate % change year-on-year
- +16.66%
90% offered a daily rate of more than £220 £160 £215
10% offered a daily rate of more than £450 £523 £476
UK excluding London median daily rate £363 £300 £300
% change year-on-year
+20.83% -
Number of hourly rates quoted 2 3 1
Median hourly rate £19.75 £16.43 £32.00
Median hourly rate % change year-on-year
+20.20% -48.65%
UK excluding London median hourly rate £16.93 - £16.50
Google Analytics
England

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in contract jobs advertised in the London region.

Cloud Services Category
London
Contract IT job ads with a match in the
Cloud Services category
2323 1449 1032
As % of all contract IT jobs located in London 10.19% 6.48% 4.43%
Number of daily rates quoted 1684 967 741
Median daily rate £475 £436 £425
Median daily rate % change year-on-year
+8.88% +2.64%
90% offered a daily rate of more than £350 £275 £300
10% offered a daily rate of more than £600 £575 £575
UK excluding London median daily rate £435 £400 £400
% change year-on-year
+8.75% -
Number of hourly rates quoted 30 29 8
Median hourly rate £26.25 £35.00 £17.00
Median hourly rate % change year-on-year
-25.00% +105.88%
90% offered a hourly rate of more than £17.54 £17.50 £16.23
10% offered a hourly rate of more than £43.75 £35.00 £20.30
UK excluding London median hourly rate £19.61 £25.00 £14.00
% change year-on-year
-21.56% +78.57%

Google Analytics
Jobs Demand Trend in London

The demand trend of contract jobs across the London region citing Google Analytics as a proportion of all IT contracts with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in London

Google Analytics
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the London region.

Google Analytics Daily Rate Trend in London

Google Analytics
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Google Analytics across the London region over the 3 months to 5 May 2016.

Google Analytics Daily Rate Histogram in London

Google Analytics
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics across the London region.

Google Analytics Hourly Rate Trend in London

Google Analytics
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the London region over the 3 months to 5 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +31 9 £331 +10.41% 8
Canary Wharf +3 3 £396 -
Bromley - 1 £350 -
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in London

For the 6 months to 5 May 2016, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the London region with a requirement for Google Analytics.

1 154 (98.09%) Google
1 154 (98.09%) Analytics
2 70 (44.59%) Marketing
3 53 (33.76%) Agile Software Development
4 47 (29.94%) E-Commerce
5 42 (26.75%) Digital Marketing
6 41 (26.11%) SEO
7 40 (25.48%) JavaScript
8 37 (23.57%) Adobe
9 34 (21.66%) HTML
9 34 (21.66%) SQL
10 32 (20.38%) Web Analytics
11 31 (19.75%) CMS
12 29 (18.47%) CSS
12 29 (18.47%) Social Media
13 28 (17.83%) Java
13 28 (17.83%) JIRA
14 27 (17.20%) Scrum
15 24 (15.29%) Omniture
15 24 (15.29%) Adobe Analytics
16 23 (14.65%) Analytical Skills
16 23 (14.65%) TDD
17 22 (14.01%) Web Services
18 21 (13.38%) Finance
18 21 (13.38%) User Experience
19 20 (12.74%) CRM
20 19 (12.10%) Retail
20 19 (12.10%) Business Intelligence
21 18 (11.46%) Spring
21 18 (11.46%) Open Source

Google Analytics
Top Related IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 31 (19.75%) CMS
2 17 (10.83%) Apache TomEE
2 17 (10.83%) Tomcat
3 12 (7.64%) Confluence
4 8 (5.10%) SharePoint
5 6 (3.82%) Drupal
6 5 (3.18%) WordPress
7 4 (2.55%) Joomla!
7 4 (2.55%) Skype for Business
8 3 (1.91%) ExpressionEngine
9 2 (1.27%) Adobe Experience Manager
9 2 (1.27%) SAS
9 2 (1.27%) SharePoint 2010
10 1 (0.64%) Apache Solr
10 1 (0.64%) Exchange Server 2007
10 1 (0.64%) Exchange Server 2010
10 1 (0.64%) Exchange Server 2013
10 1 (0.64%) Facebook Platform
10 1 (0.64%) Node.js
10 1 (0.64%) Umbraco
Applications
1 16 (10.19%) MS Excel
2 12 (7.64%) MS PowerPoint
2 12 (7.64%) Photoshop
3 9 (5.73%) MS Office
4 5 (3.18%) MS Visio
5 4 (2.55%) Fireworks
6 3 (1.91%) OmniGraffle
7 2 (1.27%) SPSS
8 1 (0.64%) Adobe Illustrator
Business Applications
1 13 (8.28%) Payment Gateway
1 13 (8.28%) WebTrends
2 7 (4.46%) SAP Oil and Gas
3 1 (0.64%) Dynamics CRM
3 1 (0.64%) Radian6
Cloud Services
1 24 (15.29%) Adobe Analytics
2 12 (7.64%) AdWords
3 6 (3.82%) GitHub
3 6 (3.82%) Google Tag Manager
3 6 (3.82%) MailChimp
4 4 (2.55%) Amazon AWS
4 4 (2.55%) Google Cloud Platform
4 4 (2.55%) Yammer
5 3 (1.91%) Google Checkout
5 3 (1.91%) SaaS
6 2 (1.27%) Amazon S3
6 2 (1.27%) Silverpop
7 1 (0.64%) Heroku
Communications & Networking
1 10 (6.37%) Internet
2 4 (2.55%) HTTP
2 4 (2.55%) Intranet
3 3 (1.91%) FTP
Database & Business Intelligence
1 7 (4.46%) Hadoop
2 5 (3.18%) Data Mining
2 5 (3.18%) QlikView
3 4 (2.55%) Apache Hive
3 4 (2.55%) Big Data
3 4 (2.55%) SQL Server
3 4 (2.55%) SQL Server Integration Services
4 3 (1.91%) Data Warehouse
4 3 (1.91%) Power BI
4 3 (1.91%) Spotfire
5 2 (1.27%) BigQuery
5 2 (1.27%) Relational Database
5 2 (1.27%) SQL Server 2005
5 2 (1.27%) SQL Server Analysis Services
6 1 (0.64%) DataStage
6 1 (0.64%) NoSQL
6 1 (0.64%) OLTP
6 1 (0.64%) RDBMS
6 1 (0.64%) SQL Server 2008
6 1 (0.64%) SQL Server 2012
Development Applications
1 28 (17.83%) JIRA
2 17 (10.83%) Git (software)
2 17 (10.83%) Jenkins
3 5 (3.18%) Axure RP
4 4 (2.55%) Balsamiq Mockups
4 4 (2.55%) Subversion
5 3 (1.91%) Ant
5 3 (1.91%) Dreamweaver
5 3 (1.91%) Maven
5 3 (1.91%) Sublime Text
6 1 (0.64%) Gatling
6 1 (0.64%) Geb
6 1 (0.64%) Gradle
6 1 (0.64%) NUnit
6 1 (0.64%) Oracle Forms
6 1 (0.64%) Spock
6 1 (0.64%) Talend Open Studio
6 1 (0.64%) Team Foundation Server
6 1 (0.64%) Visual Studio
6 1 (0.64%) VSS/SourceSafe
General
1 70 (44.59%) Marketing
2 21 (13.38%) Finance
3 19 (12.10%) Retail
4 13 (8.28%) Telecoms
5 12 (7.64%) Advertising
6 8 (5.10%) Legal
7 7 (4.46%) Electronics
7 7 (4.46%) Manufacturing
8 5 (3.18%) Publishing
9 3 (1.91%) Danish Language
10 2 (1.27%) Games
11 1 (0.64%) Automotive
11 1 (0.64%) Banking
11 1 (0.64%) Dutch Language
11 1 (0.64%) French Language
11 1 (0.64%) German Language
Job Titles
1 45 (28.66%) Analyst
2 35 (22.29%) Developer
3 21 (13.38%) Senior Developer
4 20 (12.74%) Web Analyst
5 17 (10.83%) Java Developer
6 16 (10.19%) Senior Java Developer
7 13 (8.28%) Consultant
8 10 (6.37%) Web Analytics Consultant
8 10 (6.37%) Web Consultant
9 9 (5.73%) Architect
9 9 (5.73%) Data Analyst
9 9 (5.73%) Digital Analyst
10 8 (5.10%) E-Commerce Developer
10 8 (5.10%) Front End Developer (Client-Side Developer)
10 8 (5.10%) Integration Developer
10 8 (5.10%) Java E-Commerce Developer
10 8 (5.10%) Junior
10 8 (5.10%) Product Owner
10 8 (5.10%) Project Manager
10 8 (5.10%) Senior E-Commerce Developer
Libraries, Frameworks & Software Standards
1 34 (21.66%) HTML
2 29 (18.47%) CSS
3 22 (14.01%) Web Services
4 18 (11.46%) Spring
5 17 (10.83%) Hibernate
6 13 (8.28%) J2EE
7 11 (7.01%) jQuery
8 9 (5.73%) HTML5
9 6 (3.82%) .NET
9 6 (3.82%) JSON
9 6 (3.82%) Spring Integration
10 5 (3.18%) Ajax
10 5 (3.18%) XML
11 4 (2.55%) AngularJS
11 4 (2.55%) CSS3
11 4 (2.55%) JSP
11 4 (2.55%) REST
11 4 (2.55%) Struts
11 4 (2.55%) Twitter Bootstrap
11 4 (2.55%) XHTML
Miscellaneous
1 29 (18.47%) Social Media
2 23 (14.65%) Analytical Skills
3 21 (13.38%) User Experience
4 14 (8.92%) Digital Media
5 13 (8.28%) iPad
6 11 (7.01%) Algorithms
7 7 (4.46%) Computer Science
7 7 (4.46%) Copywriting
7 7 (4.46%) Mobile App
8 6 (3.82%) Management Information System
9 5 (3.18%) Statistics
10 4 (2.55%) Economics
10 4 (2.55%) Mathematics
10 4 (2.55%) Visualisation
10 4 (2.55%) W3C
11 2 (1.27%) Data Extraction
12 1 (0.64%) FMCG
12 1 (0.64%) Performance Metrics
12 1 (0.64%) Public Cloud
12 1 (0.64%) Video on Demand
Operating Systems
1 9 (5.73%) Android
2 7 (4.46%) Apple iOS
3 3 (1.91%) Linux
4 1 (0.64%) Windows
4 1 (0.64%) Windows Server
4 1 (0.64%) Windows Server 2003
4 1 (0.64%) Windows Server 2008
4 1 (0.64%) Windows Server 2012
Processes & Methodologies
1 154 (98.09%) Analytics
2 53 (33.76%) Agile Software Development
3 47 (29.94%) E-Commerce
4 42 (26.75%) Digital Marketing
5 41 (26.11%) SEO
6 32 (20.38%) Web Analytics
7 27 (17.20%) Scrum
8 23 (14.65%) TDD
9 20 (12.74%) CRM
10 19 (12.10%) Business Intelligence
11 18 (11.46%) Open Source
12 16 (10.19%) Content Management
12 16 (10.19%) Continuous Delivery
13 14 (8.92%) Pair Programming
14 12 (7.64%) Data Analysis
15 11 (7.01%) Project Management
15 11 (7.01%) Stakeholder Management
16 9 (5.73%) Continuous Improvement
17 8 (5.10%) Front End Development
17 8 (5.10%) Tag Management
Programming Languages
1 40 (25.48%) JavaScript
2 34 (21.66%) SQL
3 28 (17.83%) Java
4 8 (5.10%) PHP
5 7 (4.46%) Python
5 7 (4.46%) VBA
6 4 (2.55%) T-SQL
7 3 (1.91%) C#
8 2 (1.27%) C++
8 2 (1.27%) VB
9 1 (0.64%) Groovy
9 1 (0.64%) PowerShell
9 1 (0.64%) R
9 1 (0.64%) Ruby
9 1 (0.64%) VB.NET
Qualifications
1 17 (10.83%) Degree
2 1 (0.64%) MBA
2 1 (0.64%) Microsoft Certification
2 1 (0.64%) SC Cleared
2 1 (0.64%) Security Cleared
Quality Assurance & Compliance
1 7 (4.46%) QA
2 3 (1.91%) WCAG
3 2 (1.27%) Data Quality
4 1 (0.64%) SLA
System Software
1 1 (0.64%) XenApp
Vendors
1 154 (98.09%) Google
2 37 (23.57%) Adobe
3 24 (15.29%) Omniture
4 17 (10.83%) CyberSource
4 17 (10.83%) Tableau
5 16 (10.19%) Oracle
6 9 (5.73%) Microsoft
7 7 (4.46%) Optimizely
7 7 (4.46%) SAP
8 6 (3.82%) DoubleClick
8 6 (3.82%) Siebel
9 4 (2.55%) Cognos
9 4 (2.55%) New Relic
9 4 (2.55%) Salesforce.com
9 4 (2.55%) Splunk
9 4 (2.55%) Yahoo!
10 3 (1.91%) Atlassian
10 3 (1.91%) Coremetrics
10 3 (1.91%) Salesforce Marketing Cloud
10 3 (1.91%) Zend
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