The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 27 February 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
27 Feb 2015
Same period 2014 Same period 2013
Web Analytics
Rank 356 316 306
Rank change year-on-year
-40 -10
Contract jobs citing Web Analytics 43 68 65
As % of all contract IT jobs located in London 0.20% 0.31% 0.33%
As % of the Processes & Methodologies category 0.26% 0.40% 0.43%
Number of daily rates quoted 24 42 52
Average daily rate
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of your Daily Rate
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£330 £394 £375
Average daily rate % change year-on-year
-16.24% +5.06%
90% offered a daily rate of more than £225 £181 £276
10% offered a daily rate of more than £496 £465 £645
UK excluding London average daily rate £350 £400 £275
% change year-on-year
-12.50% +45.45%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £14.00 - -
Web Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the London region.

Processes & Methodologies Category
London
Contract IT job ads with a match in the
Processes & Methodologies category
16714 17075 15210
As % of all contract IT jobs located in London 78.73% 78.57% 76.84%
Number of daily rates quoted 11868 11661 10681
Average daily rate £450 £438 £450
Average daily rate % change year-on-year
+2.85% -2.77%
90% offered a daily rate of more than £309 £300 £300
10% offered a daily rate of more than £600 £600 £600
UK excluding London average daily rate £400 £375 £363
% change year-on-year
+6.66% +3.44%
Number of hourly rates quoted 193 236 247
Average hourly rate £21.50 £27.50 £25.70
Average hourly rate % change year-on-year
-21.81% +7.00%
90% offered a hourly rate of more than £11.00 £14.00 £13.49
10% offered a hourly rate of more than £55.00 £67.50 £135.00
UK excluding London average hourly rate £30.00 £27.50 £31.50
% change year-on-year
+9.09% -12.69%

Web Analytics
Jobs Demand Trend in London

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the London region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in London

Web Analytics
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the London region.

Web Analytics Daily Rate Trend in London

Web Analytics
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the London region over the 3 months to 27 February 2015.

Web Analytics Daily Rate Histogram in London

Web Analytics
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the London region.

Web Analytics Hourly Rate Trend in London

Web Analytics
Contract Job Locations in London

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Analytics within the London region over the 3 months to 27 February 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +16 12 £350 -9.67% 10
Wimbledon - - - -
Feltham - - - -
Hounslow - - - -
Teddington - - - -
Web Analytics
England

Web Analytics
Top 30 Related IT Skills in London

For the 6 months to 27 February 2015, IT contractor jobs across the London region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 110 (100.00%) Analytics
2 37 (33.64%) Google
3 34 (30.91%) Google Analytics
4 31 (28.18%) Agile Software Development
5 24 (21.82%) SEO
6 23 (20.91%) Marketing
7 22 (20.00%) Adobe
7 22 (20.00%) SQL
7 22 (20.00%) Analytical Skills
8 20 (18.18%) Visualisation
9 19 (17.27%) HTML
9 19 (17.27%) Omniture
10 16 (14.55%) WebTrends
11 15 (13.64%) Data Analysis
12 14 (12.73%) JavaScript
12 14 (12.73%) User Experience
13 12 (10.91%) SiteCatalyst
13 12 (10.91%) CSS
13 12 (10.91%) Business Analysis
14 11 (10.00%) Publishing
15 10 (9.09%) jQuery
15 10 (9.09%) Tableau
15 10 (9.09%) Social Media
15 10 (9.09%) Scrum
15 10 (9.09%) Degree
15 10 (9.09%) E-Commerce
16 9 (8.18%) SOA
16 9 (8.18%) Finance
17 8 (7.27%) Security Cleared
17 8 (7.27%) Internet

Web Analytics
Top Related IT Skills in London by Category

For the 6 months to 27 February 2015, IT contractor jobs across the London region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 4 (3.64%) SAS
1 4 (3.64%) CMS
1 4 (3.64%) Adobe CQ
2 3 (2.73%) Oracle Workflow
2 3 (2.73%) WebLogic
2 3 (2.73%) Apache
2 3 (2.73%) Tomcat
2 3 (2.73%) Oracle HTTP Server
3 2 (1.82%) TeamSite
3 2 (1.82%) Node.js
4 1 (0.91%) WebLogic Portal
4 1 (0.91%) Confluence
Applications
1 8 (7.27%) SPSS
2 6 (5.45%) MS Excel
3 4 (3.64%) MS PowerPoint
4 1 (0.91%) PowerPivot
4 1 (0.91%) MS Office
Business Applications
1 34 (30.91%) Google Analytics
2 16 (14.55%) WebTrends
3 12 (10.91%) SiteCatalyst
Cloud Services
1 2 (1.82%) Cloud Computing
Communications & Networking
1 8 (7.27%) Internet
2 6 (5.45%) HTTP
Database & Business Intelligence
1 8 (7.27%) Data Warehouse
2 6 (5.45%) Big Data
3 5 (4.55%) Data Mining
4 3 (2.73%) SQL Server
4 3 (2.73%) CloverETL
4 3 (2.73%) Oracle Database
5 2 (1.82%) PostgreSQL
6 1 (0.91%) SQL Server Reporting Services
6 1 (0.91%) SQL Server Integration Services
6 1 (0.91%) SQL Server Analysis Services
6 1 (0.91%) SQL Server 2008
6 1 (0.91%) Hadoop
6 1 (0.91%) MongoDB
6 1 (0.91%) NoSQL
6 1 (0.91%) SQL Server 2012
6 1 (0.91%) Oracle Reports
6 1 (0.91%) MS Access
6 1 (0.91%) SQLPlus
Development Applications
1 4 (3.64%) Grunt
2 2 (1.82%) JIRA
General
1 23 (20.91%) Marketing
2 11 (10.00%) Publishing
3 9 (8.18%) Finance
4 6 (5.45%) Legal
4 6 (5.45%) Retail
5 3 (2.73%) Telecoms
6 2 (1.82%) Pharmaceutical
6 2 (1.82%) Advertising
7 1 (0.91%) Games
7 1 (0.91%) Automotive
Job Titles
1 48 (43.64%) Analyst
2 19 (17.27%) Business Analyst
3 11 (10.00%) Developer
3 11 (10.00%) Web Analyst
3 11 (10.00%) Designer
4 9 (8.18%) Senior Designer
4 9 (8.18%) Consultant
5 8 (7.27%) Data Analyst
6 7 (6.36%) Product Manager
7 5 (4.55%) Front-End Developer
7 5 (4.55%) Digital Content Designer
8 4 (3.64%) Senior Digital Content Designer
8 4 (3.64%) Social Media Analyst
8 4 (3.64%) Insight Analyst
8 4 (3.64%) Technical Business Analyst
8 4 (3.64%) Solutions Architect
8 4 (3.64%) Architect
9 3 (2.73%) Project Manager
9 3 (2.73%) Senior Developer
9 3 (2.73%) Technical Analyst
Libraries, Frameworks & Software Standards
1 19 (17.27%) HTML
2 12 (10.91%) CSS
3 10 (9.09%) jQuery
4 7 (6.36%) Web Services
5 6 (5.45%) HTML5
6 5 (4.55%) XML
6 5 (4.55%) AngularJS
7 4 (3.64%) JSON
8 3 (2.73%) RESTful
8 3 (2.73%) WebCenter
8 3 (2.73%) WebGL
8 3 (2.73%) REST
8 3 (2.73%) CSS3
8 3 (2.73%) JSP
8 3 (2.73%) DHTML
8 3 (2.73%) Hibernate
8 3 (2.73%) Spring
8 3 (2.73%) Backbone.js
9 2 (1.82%) Sass
9 2 (1.82%) Ruby on Rails
Miscellaneous
1 22 (20.00%) Analytical Skills
2 20 (18.18%) Visualisation
3 14 (12.73%) User Experience
4 10 (9.09%) Social Media
5 5 (4.55%) Statistics
5 5 (4.55%) Data Structures
6 3 (2.73%) Algorithms
6 3 (2.73%) Google Search Appliance
6 3 (2.73%) Clustering
7 2 (1.82%) Digital Media
7 2 (1.82%) Mobile App
7 2 (1.82%) Mobile Payment
7 2 (1.82%) Open Source
7 2 (1.82%) Computer Science
7 2 (1.82%) Data Integration
8 1 (0.91%) iPad
8 1 (0.91%) Economics
8 1 (0.91%) Web 2.0
8 1 (0.91%) BBC
8 1 (0.91%) Mobile Games
Operating Systems
1 5 (4.55%) Android
1 5 (4.55%) Apple iOS
2 1 (0.91%) webOS
2 1 (0.91%) Windows
2 1 (0.91%) Linux
Processes & Methodologies
1 110 (100.00%) Analytics
2 31 (28.18%) Agile Software Development
3 24 (21.82%) SEO
4 15 (13.64%) Data Analysis
5 12 (10.91%) Business Analysis
6 10 (9.09%) Scrum
6 10 (9.09%) E-Commerce
7 9 (8.18%) SOA
8 7 (6.36%) ETL
8 7 (6.36%) Business Intelligence
8 7 (6.36%) Service Delivery
8 7 (6.36%) Web Development
8 7 (6.36%) Performance Improvement
9 6 (5.45%) User Stories
9 6 (5.45%) Content Management
9 6 (5.45%) CRM
10 4 (3.64%) EAI
10 4 (3.64%) MVC
10 4 (3.64%) Stakeholder Management
10 4 (3.64%) Coaching
Programming Languages
1 22 (20.00%) SQL
2 14 (12.73%) JavaScript
3 8 (7.27%) Java
4 4 (3.64%) PL/SQL
5 3 (2.73%) Ruby
6 2 (1.82%) T-SQL
6 2 (1.82%) PHP
6 2 (1.82%) Python
6 2 (1.82%) R
7 1 (0.91%) VBA
7 1 (0.91%) Groovy
7 1 (0.91%) Scala
Qualifications
1 10 (9.09%) Degree
2 8 (7.27%) Security Cleared
3 2 (1.82%) SC Cleared
Quality Assurance & Compliance
1 6 (5.45%) QA
Vendors
1 37 (33.64%) Google
2 22 (20.00%) Adobe
3 19 (17.27%) Omniture
4 10 (9.09%) Tableau
5 4 (3.64%) Salesforce.com
5 4 (3.64%) Oracle
6 3 (2.73%) Endeca
6 3 (2.73%) DoubleClick
6 3 (2.73%) Coremetrics
6 3 (2.73%) Sysomos
7 2 (1.82%) Teradata
7 2 (1.82%) Rackspace
7 2 (1.82%) Splunk
7 2 (1.82%) Business Objects
7 2 (1.82%) Microsoft
8 1 (0.91%) Ab Initio
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