The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the London region. Included is a guide to the contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 29 July 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
29 Jul 2016
Same period 2015 Same period 2014
Web Analytics
Rank 376 370 381
Rank change year-on-year
-6 +11
Contract jobs citing Web Analytics 58 63 50
As % of all contract IT jobs located in London 0.26% 0.27% 0.21%
As % of the Processes & Methodologies category 0.31% 0.33% 0.26%
Number of daily rates quoted 38 40 33
Median daily rate £363 £400 £375
Median daily rate % change year-on-year
-9.37% +6.66%
90% offered a daily rate of more than £225 £250 £227
10% offered a daily rate of more than £583 £500 £498
UK excluding London median daily rate £400 £350 £350
% change year-on-year
+14.28% -
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £35.00 £33.00 £19.00
% change year-on-year
+6.06% +73.68%
Web Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the London region.

Processes & Methodologies Category
London
Contract IT job ads with a match in the
Processes & Methodologies category
18899 19269 19282
As % of all contract IT jobs located in London 85.37% 81.80% 81.58%
Number of daily rates quoted 13645 13773 13493
Median daily rate £475 £450 £440
Median daily rate % change year-on-year
+5.55% +2.27%
90% offered a daily rate of more than £325 £305 £300
10% offered a daily rate of more than £625 £625 £600
UK excluding London median daily rate £400 £388 £375
% change year-on-year
+3.22% +3.33%
Number of hourly rates quoted 141 233 235
Median hourly rate £25.69 £21.50 £20.16
Median hourly rate % change year-on-year
+19.48% +6.64%
90% offered a hourly rate of more than £12.50 £13.17 £14.00
10% offered a hourly rate of more than £50.00 £65.00 £53.50
UK excluding London median hourly rate £30.00 £30.00 £27.00
% change year-on-year
- +11.11%

Web Analytics
Jobs Demand Trend in London

The demand trend of contract jobs across the London region citing Web Analytics as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in London

Web Analytics
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the London region.

Web Analytics Daily Rate Trend in London

Web Analytics
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the London region over the 3 months to 29 July 2016.

Web Analytics Daily Rate Histogram in London

Web Analytics
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the London region.

Web Analytics Hourly Rate Trend in London

Web Analytics
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the London region over the 3 months to 29 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +41 8 £325 -18.75% 4
Web Analytics
England

Web Analytics
Top 30 Related IT Skills in London

For the 6 months to 29 July 2016, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the London region with a requirement for Web Analytics.

1 101 (100.00%) Analytics
2 45 (44.55%) Marketing
3 42 (41.58%) Adobe
4 24 (23.76%) Adobe Analytics
5 23 (22.77%) Google
5 23 (22.77%) Agile Software Development
6 22 (21.78%) SQL
6 22 (21.78%) Analytical Skills
7 21 (20.79%) Google Analytics
8 19 (18.81%) Adobe Experience Manager
8 19 (18.81%) HTML
8 19 (18.81%) CRM
8 19 (18.81%) E-Commerce
8 19 (18.81%) SEO
9 18 (17.82%) Business Intelligence
9 18 (17.82%) Omniture
9 18 (17.82%) Degree
9 18 (17.82%) User Experience
10 16 (15.84%) Tag Management
11 14 (13.86%) Data Analytics
11 14 (13.86%) CMS
12 13 (12.87%) Content Management
12 13 (12.87%) Data Analysis
12 13 (12.87%) CSS
12 13 (12.87%) Big Data
12 13 (12.87%) Social Media
13 12 (11.88%) Credit Risk
13 12 (11.88%) WebTrends
13 12 (11.88%) Finance
14 11 (10.89%) Java

Web Analytics
Top Related IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 19 (18.81%) Adobe Experience Manager
2 14 (13.86%) CMS
3 7 (6.93%) SAS
4 2 (1.98%) Apache Spark
4 2 (1.98%) Confluence
4 2 (1.98%) WordPress
5 1 (0.99%) Apache
5 1 (0.99%) Drupal
5 1 (0.99%) SharePoint
5 1 (0.99%) SharePoint 2013
5 1 (0.99%) Sitecore CMS
5 1 (0.99%) Umbraco
Applications
1 5 (4.95%) Photoshop
2 3 (2.97%) MS PowerPoint
2 3 (2.97%) SPSS
3 2 (1.98%) Adobe Illustrator
3 2 (1.98%) MS Excel
4 1 (0.99%) Adobe Creative Suite
4 1 (0.99%) Fireworks
4 1 (0.99%) MS Office
4 1 (0.99%) OmniGraffle
Business Applications
1 12 (11.88%) WebTrends
2 7 (6.93%) Unica
3 6 (5.94%) Eloqua
4 2 (1.98%) Radian6
5 1 (0.99%) Oracle BPM
5 1 (0.99%) SAP hybris
5 1 (0.99%) Sprinklr
Cloud Services
1 24 (23.76%) Adobe Analytics
2 21 (20.79%) Google Analytics
3 4 (3.96%) SaaS
4 3 (2.97%) Google Tag Manager
5 2 (1.98%) Amazon AWS
5 2 (1.98%) GitHub
5 2 (1.98%) SmartFocus
6 1 (0.99%) AdWords
6 1 (0.99%) Amazon S3
6 1 (0.99%) BlueKai
6 1 (0.99%) Google Cloud Platform
6 1 (0.99%) Heroku
6 1 (0.99%) MailChimp
6 1 (0.99%) Responsys
6 1 (0.99%) Socialbakers
Communications & Networking
1 2 (1.98%) Internet
2 1 (0.99%) HTTP
2 1 (0.99%) Intranet
Database & Business Intelligence
1 13 (12.87%) Big Data
2 8 (7.92%) Hadoop
3 4 (3.96%) Data Warehouse
3 4 (3.96%) SQL Server
4 3 (2.97%) Apache Hive
4 3 (2.97%) HBase
4 3 (2.97%) MongoDB
5 2 (1.98%) Base SAS
5 2 (1.98%) Data Mining
5 2 (1.98%) NoSQL
5 2 (1.98%) SAS Enterprise Guide
5 2 (1.98%) Sqoop
6 1 (0.99%) BigQuery
6 1 (0.99%) DataStage
6 1 (0.99%) DB2
6 1 (0.99%) Oracle Database
6 1 (0.99%) PostgreSQL
6 1 (0.99%) QlikView
6 1 (0.99%) Relational Database
6 1 (0.99%) SQL Server Integration Services
Development Applications
1 7 (6.93%) Grunt
2 2 (1.98%) Axure RP
2 2 (1.98%) JIRA
3 1 (0.99%) Atlassian Bamboo
3 1 (0.99%) Balsamiq Mockups
3 1 (0.99%) Bower
3 1 (0.99%) Gatling
3 1 (0.99%) Geb
3 1 (0.99%) Gradle
3 1 (0.99%) Spock
General
1 45 (44.55%) Marketing
2 12 (11.88%) Finance
3 8 (7.92%) Retail
4 7 (6.93%) Banking
5 3 (2.97%) Advertising
5 3 (2.97%) Law
5 3 (2.97%) Telecoms
6 2 (1.98%) Legal
6 2 (1.98%) Publishing
7 1 (0.99%) Automotive
7 1 (0.99%) Games
7 1 (0.99%) Pharmaceutical
Job Titles
1 19 (18.81%) Analyst
2 12 (11.88%) Architect
2 12 (11.88%) Developer
3 11 (10.89%) Designer
4 9 (8.91%) Digital Designer
5 8 (7.92%) E-Commerce Designer
5 8 (7.92%) Solutions Designer
5 8 (7.92%) Web Analyst
6 6 (5.94%) Analytics Consultant
6 6 (5.94%) Analytics Manager
6 6 (5.94%) Consultant
6 6 (5.94%) Solutions Architect
6 6 (5.94%) Web Manager
7 5 (4.95%) Senior Manager
7 5 (4.95%) SEO Executive
7 5 (4.95%) User Researcher
7 5 (4.95%) Web Analytics Consultant
7 5 (4.95%) Web Analytics Manager
7 5 (4.95%) Web Consultant
7 5 (4.95%) Web Developer
Libraries, Frameworks & Software Standards
1 19 (18.81%) HTML
2 13 (12.87%) CSS
3 9 (8.91%) Web Services
4 8 (7.92%) Middleware
5 6 (5.94%) HTML5
5 6 (5.94%) XML
6 5 (4.95%) jQuery
6 5 (4.95%) Spring
7 4 (3.96%) CSS3
7 4 (3.96%) RESTful
8 3 (2.97%) Ajax
8 3 (2.97%) JSON
8 3 (2.97%) JSR 170
8 3 (2.97%) LESS
8 3 (2.97%) OSGi
8 3 (2.97%) REST
9 2 (1.98%) AngularJS
9 2 (1.98%) Flash
9 2 (1.98%) Node.js
9 2 (1.98%) Twitter Bootstrap
Miscellaneous
1 22 (21.78%) Analytical Skills
2 18 (17.82%) User Experience
3 13 (12.87%) Social Media
4 12 (11.88%) Credit Risk
5 6 (5.94%) Algorithms
5 6 (5.94%) Statistics
6 5 (4.95%) Mathematics
6 5 (4.95%) Psychology
6 5 (4.95%) Visualisation
7 4 (3.96%) Computer Science
7 4 (3.96%) Fintech
7 4 (3.96%) Management Information System
7 4 (3.96%) Physics
8 3 (2.97%) Data Centre
8 3 (2.97%) Data Integration
8 3 (2.97%) Enterprise Software
9 2 (1.98%) Economics
9 2 (1.98%) FMCG
10 1 (0.99%) Copywriting
10 1 (0.99%) Online Banking
Operating Systems
1 3 (2.97%) Linux
2 1 (0.99%) Android
Processes & Methodologies
1 101 (100.00%) Analytics
2 23 (22.77%) Agile Software Development
3 19 (18.81%) CRM
3 19 (18.81%) E-Commerce
3 19 (18.81%) SEO
4 18 (17.82%) Business Intelligence
5 16 (15.84%) Tag Management
6 14 (13.86%) Data Analytics
7 13 (12.87%) Content Management
7 13 (12.87%) Data Analysis
8 10 (9.90%) Stakeholder Management
8 10 (9.90%) Web Development
9 9 (8.91%) Actionable Insight
9 9 (8.91%) Scrum
10 7 (6.93%) Channel Management
10 7 (6.93%) Project Management
11 6 (5.94%) Front End Development
11 6 (5.94%) Marketing Automation
12 5 (4.95%) Digital Analytics
12 5 (4.95%) Performance Analysis
Programming Languages
1 22 (21.78%) SQL
2 11 (10.89%) Java
3 9 (8.91%) JavaScript
4 5 (4.95%) Python
5 4 (3.96%) R
6 3 (2.97%) VBA
7 1 (0.99%) C#
7 1 (0.99%) C++
7 1 (0.99%) Groovy
7 1 (0.99%) PHP
7 1 (0.99%) PL/SQL
7 1 (0.99%) Scala
Qualifications
1 18 (17.82%) Degree
2 2 (1.98%) PhD
3 1 (0.99%) PMI Certification
3 1 (0.99%) PMP
Quality Assurance & Compliance
1 3 (2.97%) Actionable Recommendations
2 1 (0.99%) Data Quality
2 1 (0.99%) PCI DSS
2 1 (0.99%) QA
Vendors
1 42 (41.58%) Adobe
2 23 (22.77%) Google
3 18 (17.82%) Omniture
4 8 (7.92%) Oracle
4 8 (7.92%) Tableau
5 6 (5.94%) Salesforce.com
6 5 (4.95%) hybris
7 4 (3.96%) Coremetrics
8 3 (2.97%) Cognos
8 3 (2.97%) DoubleClick
8 3 (2.97%) Tealium
9 2 (1.98%) IBM
9 2 (1.98%) SAP
9 2 (1.98%) Teradata
10 1 (0.99%) Akamai
10 1 (0.99%) Brandwatch
10 1 (0.99%) Crimson Hexagon
10 1 (0.99%) Microsoft
10 1 (0.99%) Siebel
10 1 (0.99%) Spredfast
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