The first table below looks at the demand for Web Analytics skills in IT contracts advertised for the London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 18 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the London region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
18 Apr 2014
Same period 2013 Same period 2012
Web Analytics
Rank 348 323 332
Rank change year-on-year
-25 +9
Contract jobs citing Web Analytics 64 66 91
As % of all contract IT jobs located in London 0.26% 0.31% 0.32%
As % of the Processes & Methodologies category 0.35% 0.40% 0.44%
Number of daily rates quoted 48 53 62
Average daily rate £405 £350 £325
Average daily rate % change year-on-year
+15.71% +7.69%
90% offered a daily rate of more than £309 £231 £226
10% offered a daily rate of more than £480 £600 £449
UK excluding London average daily rate £400 £250 £325
% change year-on-year
+60.00% -23.07%
Number of hourly rates quoted 2 1 2
Average hourly rate £41.90 £90.00 £15.00
Average hourly rate % change year-on-year
-53.44% +500.00%
UK excluding London average hourly rate - - £16.50
Processes & Methodologies Category
London
Contract IT job ads with a match in the
Processes & Methodologies category
18535 16423 20573
As % of all contract IT jobs located in London 76.61% 76.02% 73.42%
Number of daily rates quoted 13086 11421 13439
Average daily rate £430 £450 £450
Average daily rate % change year-on-year
-4.44% -
90% offered a daily rate of more than £300 £300 £300
10% offered a daily rate of more than £600 £600 £600
UK excluding London average daily rate £375 £360 £370
% change year-on-year
+4.16% -2.70%
Number of hourly rates quoted 234 222 328
Average hourly rate £24.00 £30.00 £29.50
Average hourly rate % change year-on-year
-20.00% +1.69%
90% offered a hourly rate of more than £13.50 £15.00 £15.00
10% offered a hourly rate of more than £50.00 £135.00 £45.00
UK excluding London average hourly rate £30.00 £32.00 £27.50
% change year-on-year
-6.25% +16.36%
Web Analytics
England

Web Analytics
Jobs Demand Trend in London

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the London region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in London

Web Analytics
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the London region.

Web Analytics Daily Rate Trend in London

Web Analytics
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the London region over the 3 months to 18 April 2014.

Web Analytics Daily Rate Histogram in London

Web Analytics
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the London region.

Web Analytics Hourly Rate Trend in London

Web Analytics
Contract Job Locations in London

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Analytics within the London region over the 3 months to 18 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Find
Job
Vacancies
City of London -12 18 £400 +3.22% 7
Westminster - - - -
Wimbledon - - - -
Kingston Upon Thames - - - - 1
Web Analytics
England

Web Analytics
Top 30 Related IT Skills in London

For the 6 months to 18 April 2014, IT contractor jobs across the London region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 145 (100.00%) Analytics
2 58 (40.00%) Marketing
3 48 (33.10%) E-Commerce
4 31 (21.38%) Project Management
5 29 (20.00%) SEO
5 29 (20.00%) CRM
6 26 (17.93%) Omniture
7 24 (16.55%) SiteCatalyst
7 24 (16.55%) Adobe
8 22 (15.17%) Finance
9 21 (14.48%) Social Media
10 20 (13.79%) HTML
11 19 (13.10%) Business Intelligence
11 19 (13.10%) B2C
11 19 (13.10%) Content Management
11 19 (13.10%) Degree
11 19 (13.10%) Digital Marketing
12 17 (11.72%) CMS
13 16 (11.03%) Retail
13 16 (11.03%) JavaScript
13 16 (11.03%) Unica
13 16 (11.03%) Mobile App
14 15 (10.34%) Use Case
14 15 (10.34%) Google
14 15 (10.34%) Product Management
14 15 (10.34%) Photoshop
14 15 (10.34%) CSS
15 14 (9.66%) Stakeholder Management
15 14 (9.66%) User Acceptance Testing
16 13 (8.97%) Publishing

Web Analytics
Top Related IT Skills in London by Category

For the 6 months to 18 April 2014, IT contractor jobs across the London region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 17 (11.72%) CMS
2 7 (4.83%) SharePoint
3 5 (3.45%) SAS
4 4 (2.76%) SharePoint 2013
5 2 (1.38%) SharePoint 2010
5 2 (1.38%) TeamSite
5 2 (1.38%) MQSeries
6 1 (0.69%) Apache
6 1 (0.69%) DNN
6 1 (0.69%) Umbraco
6 1 (0.69%) WordPress
6 1 (0.69%) Kentico
6 1 (0.69%) Adobe CQ
Applications
1 15 (10.34%) Photoshop
2 5 (3.45%) MS Office
2 5 (3.45%) MS Excel
3 3 (2.07%) Fireworks
3 3 (2.07%) MS PowerPoint
3 3 (2.07%) Spreadsheet
4 2 (1.38%) QuarkXPress
4 2 (1.38%) FreeHand
4 2 (1.38%) Adobe Illustrator
5 1 (0.69%) InDesign
5 1 (0.69%) MS Visio
5 1 (0.69%) PowerPivot
Business Applications
1 24 (16.55%) SiteCatalyst
2 12 (8.28%) Google Analytics
3 2 (1.38%) WebTrends
4 1 (0.69%) Tridion
Cloud Services
1 5 (3.45%) SaaS
2 2 (1.38%) Amazon AWS
3 1 (0.69%) Amazon S3
Communications & Networking
1 7 (4.83%) Internet
2 4 (2.76%) Intranet
3 2 (1.38%) DNS
3 2 (1.38%) Broadband
4 1 (0.69%) SMS
4 1 (0.69%) HTTP
Database & Business Intelligence
1 8 (5.52%) Relational Database
2 7 (4.83%) Data Warehouse
3 6 (4.14%) Hadoop
4 5 (3.45%) Big Data
5 4 (2.76%) MongoDB
5 4 (2.76%) NoSQL
6 3 (2.07%) MySQL
6 3 (2.07%) SQL Server
7 2 (1.38%) Redis
7 2 (1.38%) QlikView
7 2 (1.38%) PowerCenter
7 2 (1.38%) Data Mining
7 2 (1.38%) Oracle Reports
7 2 (1.38%) PostgreSQL
8 1 (0.69%) RDBMS
8 1 (0.69%) Star Schema
8 1 (0.69%) SQL Server Integration Services
8 1 (0.69%) SQL Server Analysis Services
8 1 (0.69%) Amazon RDS
Development Applications
1 7 (4.83%) Dreamweaver
2 1 (0.69%) Maven
2 1 (0.69%) Subversion
2 1 (0.69%) Ant
2 1 (0.69%) JUnit
2 1 (0.69%) Atlassian Bamboo
2 1 (0.69%) Git (software)
2 1 (0.69%) Team Foundation Server
2 1 (0.69%) HtmlUnit
2 1 (0.69%) Axure RP
2 1 (0.69%) Grunt
2 1 (0.69%) Gradle
2 1 (0.69%) Jenkins
2 1 (0.69%) Jasmine
General
1 58 (40.00%) Marketing
2 22 (15.17%) Finance
3 16 (11.03%) Retail
4 13 (8.97%) Publishing
5 9 (6.21%) Games
6 6 (4.14%) Telecoms
7 5 (3.45%) Legal
8 3 (2.07%) Advertising
8 3 (2.07%) Banking
9 1 (0.69%) Financial Institution
9 1 (0.69%) French Language
9 1 (0.69%) Italian Language
9 1 (0.69%) Portuguese Language
9 1 (0.69%) Spanish Language
Job Titles
1 58 (40.00%) Analyst
2 26 (17.93%) Business Analyst
3 25 (17.24%) Web Analyst
4 16 (11.03%) Product Manager
5 15 (10.34%) Developer
6 13 (8.97%) Project Manager
7 12 (8.28%) Architect
8 10 (6.90%) Online Product Manager
9 9 (6.21%) Solutions Architect
10 8 (5.52%) Senior Analyst
11 7 (4.83%) Content Manager
11 7 (4.83%) Front-End Developer
12 4 (2.76%) Digital Project Manager
12 4 (2.76%) Web Editor
12 4 (2.76%) Report Analyst
12 4 (2.76%) Consultant
12 4 (2.76%) Senior Developer
12 4 (2.76%) Senior Business Analyst
13 3 (2.07%) Web Developer
13 3 (2.07%) Data Analyst
Libraries, Frameworks & Software Standards
1 20 (13.79%) HTML
2 15 (10.34%) CSS
3 9 (6.21%) jQuery
4 6 (4.14%) CSS3
4 6 (4.14%) XML
4 6 (4.14%) .NET
5 5 (3.45%) Web Services
5 5 (3.45%) HTML5
6 4 (2.76%) LESS
7 3 (2.07%) Backbone.js
7 3 (2.07%) Sass
8 2 (1.38%) Ember.js
8 2 (1.38%) AngularJS
8 2 (1.38%) MapReduce
8 2 (1.38%) OAuth
8 2 (1.38%) JSON
8 2 (1.38%) J2EE
8 2 (1.38%) XHTML
8 2 (1.38%) Flash
8 2 (1.38%) Spring
Miscellaneous
1 21 (14.48%) Social Media
2 16 (11.03%) Mobile App
3 10 (6.90%) Visualisation
4 7 (4.83%) Digital Media
5 6 (4.14%) Mathematics
6 5 (3.45%) Economics
6 5 (3.45%) Statistics
6 5 (3.45%) Computer Science
7 4 (2.76%) Linked Data
8 3 (2.07%) W3C
8 3 (2.07%) Open Source
9 2 (1.38%) Data Integration
9 2 (1.38%) Online Games
9 2 (1.38%) Smartphone
9 2 (1.38%) Web 2.0
10 1 (0.69%) Management Information System
10 1 (0.69%) Client/Server
10 1 (0.69%) Photography
10 1 (0.69%) Copywriting
10 1 (0.69%) Blog
Operating Systems
1 6 (4.14%) Android
1 6 (4.14%) Apple iOS
2 4 (2.76%) Linux
3 2 (1.38%) Windows
Processes & Methodologies
1 145 (100.00%) Analytics
2 48 (33.10%) E-Commerce
3 31 (21.38%) Project Management
4 29 (20.00%) SEO
4 29 (20.00%) CRM
5 19 (13.10%) Business Intelligence
5 19 (13.10%) B2C
5 19 (13.10%) Content Management
5 19 (13.10%) Digital Marketing
6 15 (10.34%) Use Case
6 15 (10.34%) Product Management
7 14 (9.66%) Stakeholder Management
7 14 (9.66%) User Acceptance Testing
8 13 (8.97%) GAP Analysis
9 12 (8.28%) Agile Software Development
9 12 (8.28%) Business Analysis
10 11 (7.59%) Market Research
10 11 (7.59%) Technical Analysis
11 10 (6.90%) Information Architecture
12 9 (6.21%) Email Marketing
Programming Languages
1 16 (11.03%) JavaScript
2 11 (7.59%) SQL
3 8 (5.52%) Java
4 4 (2.76%) Python
5 3 (2.07%) PHP
6 2 (1.38%) Data Analysis Expressions (DAX)
6 2 (1.38%) R
6 2 (1.38%) C
6 2 (1.38%) Perl
7 1 (0.69%) XPath
Qualifications
1 19 (13.10%) Degree
2 3 (2.07%) ACCA
2 3 (2.07%) CIMA
3 1 (0.69%) SC Cleared
3 1 (0.69%) Security Cleared
Quality Assurance & Compliance
1 3 (2.07%) WCAG
2 2 (1.38%) QA
Vendors
1 26 (17.93%) Omniture
2 24 (16.55%) Adobe
3 16 (11.03%) Unica
4 15 (10.34%) Google
5 7 (4.83%) Oracle
5 7 (4.83%) comScore
6 5 (3.45%) Microsoft
7 3 (2.07%) Siebel
7 3 (2.07%) Facebook
8 2 (1.38%) Vertica
8 2 (1.38%) Tableau
8 2 (1.38%) DoubleClick
8 2 (1.38%) Quark
8 2 (1.38%) Interwoven
8 2 (1.38%) Informatica
8 2 (1.38%) Salesforce.com
9 1 (0.69%) Perforce
9 1 (0.69%) IBM
9 1 (0.69%) McAfee
9 1 (0.69%) Akamai
London
Eaglecliff
Rate: From £300 to £350 per day
Posted: 4 days ago
London
NFP Group Ltd
Rate: £425 - £500 per annum
Posted: 19 days ago