The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the London region. Included is a guide to the contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 24 August 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
24 Aug 2016
Same period 2015 Same period 2014
Web Analytics
Rank 374 390 376
Rank change year-on-year
+16 -14
Contract jobs citing Web Analytics 71 60 44
As % of all contract IT jobs located in London 0.31% 0.25% 0.18%
As % of the Processes & Methodologies category 0.36% 0.31% 0.23%
Number of daily rates quoted 43 40 33
Median daily rate £390 £400 £375
Median daily rate % change year-on-year
-2.50% +6.66%
90% offered a daily rate of more than £227 £245 £205
10% offered a daily rate of more than £545 £500 £486
UK excluding London median daily rate £425 £363 £350
% change year-on-year
+17.24% +3.57%
Number of hourly rates quoted 0 1 0
Median hourly rate - £44.00 -
UK excluding London median hourly rate £35.50 £33.00 £19.00
% change year-on-year
+7.57% +73.68%
Web Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the London region.

Processes & Methodologies Category
London
Contract IT job ads with a match in the
Processes & Methodologies category
19792 19510 19407
As % of all contract IT jobs located in London 85.69% 82.15% 81.42%
Number of daily rates quoted 14234 13880 13516
Median daily rate £475 £450 £450
Median daily rate % change year-on-year
+5.55% -
90% offered a daily rate of more than £325 £313 £300
10% offered a daily rate of more than £625 £625 £600
UK excluding London median daily rate £400 £395 £375
% change year-on-year
+1.26% +5.33%
Number of hourly rates quoted 168 223 232
Median hourly rate £25.69 £22.12 £21.50
Median hourly rate % change year-on-year
+16.16% +2.86%
90% offered a hourly rate of more than £12.50 £13.23 £13.50
10% offered a hourly rate of more than £55.00 £60.00 £45.00
UK excluding London median hourly rate £30.50 £32.50 £25.75
% change year-on-year
-6.15% +26.21%

Web Analytics
Jobs Demand Trend in London

The demand trend of contract jobs across the London region citing Web Analytics as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in London

Web Analytics
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the London region.

Web Analytics Daily Rate Trend in London

Web Analytics
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the London region over the 3 months to 24 August 2016.

Web Analytics Daily Rate Histogram in London

Web Analytics
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the London region.

Web Analytics Hourly Rate Trend in London

Web Analytics
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the London region over the 3 months to 24 August 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +25 9 £285 -28.75% 4
Canary Wharf +2 3 £388 -22.50%
Web Analytics
England

Web Analytics
Top 30 Related IT Skills in London

For the 6 months to 24 August 2016, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the London region with a requirement for Web Analytics.

1 114 (100.00%) Analytics
2 55 (48.25%) Marketing
3 36 (31.58%) Adobe
4 35 (30.70%) Degree
4 35 (30.70%) Analytical Skills
5 33 (28.95%) SQL
6 30 (26.32%) Business Intelligence
7 28 (24.56%) Google
7 28 (24.56%) Google Analytics
7 28 (24.56%) User Experience
8 27 (23.68%) Agile Software Development
9 22 (19.30%) E-Commerce
9 22 (19.30%) Big Data
10 21 (18.42%) HTML
11 20 (17.54%) Credit Risk
12 19 (16.67%) Adobe Analytics
13 18 (15.79%) Adobe Experience Manager
14 16 (14.04%) SEO
14 16 (14.04%) CMS
15 15 (13.16%) Finance
15 15 (13.16%) Tag Management
16 14 (12.28%) Content Management
16 14 (12.28%) Data Analysis
16 14 (12.28%) CSS
17 13 (11.40%) Omniture
17 13 (11.40%) Stakeholder Management
18 12 (10.53%) CRM
18 12 (10.53%) JavaScript
18 12 (10.53%) WebTrends
18 12 (10.53%) Benchmarking

Web Analytics
Top Related IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 18 (15.79%) Adobe Experience Manager
2 16 (14.04%) CMS
3 12 (10.53%) SAS
4 3 (2.63%) Apache Spark
5 2 (1.75%) WordPress
6 1 (0.88%) Apache
6 1 (0.88%) Confluence
6 1 (0.88%) Drupal
6 1 (0.88%) SharePoint
6 1 (0.88%) SharePoint 2013
6 1 (0.88%) Sitecore CMS
6 1 (0.88%) Umbraco
Applications
1 4 (3.51%) Photoshop
2 3 (2.63%) Adobe Illustrator
2 3 (2.63%) MS Excel
2 3 (2.63%) MS PowerPoint
2 3 (2.63%) SPSS
3 2 (1.75%) Adobe Creative Suite
3 2 (1.75%) MS Office
4 1 (0.88%) EViews
4 1 (0.88%) Fireworks
4 1 (0.88%) Spreadsheet
Business Applications
1 12 (10.53%) WebTrends
2 5 (4.39%) Eloqua
2 5 (4.39%) Unica
3 3 (2.63%) Radian6
4 1 (0.88%) Oracle BPM
4 1 (0.88%) SAP hybris
4 1 (0.88%) Sprinklr
Cloud Services
1 28 (24.56%) Google Analytics
2 19 (16.67%) Adobe Analytics
3 4 (3.51%) Google Tag Manager
3 4 (3.51%) SaaS
4 2 (1.75%) Amazon AWS
4 2 (1.75%) GitHub
4 2 (1.75%) SmartFocus
5 1 (0.88%) Adobe Creative Cloud
5 1 (0.88%) Amazon S3
5 1 (0.88%) BlueKai
5 1 (0.88%) Google Cloud Platform
5 1 (0.88%) Heroku
5 1 (0.88%) MailChimp
5 1 (0.88%) Responsys
5 1 (0.88%) Socialbakers
Communications & Networking
1 2 (1.75%) Internet
2 1 (0.88%) HTTP
2 1 (0.88%) Intranet
Database & Business Intelligence
1 22 (19.30%) Big Data
2 10 (8.77%) Hadoop
3 6 (5.26%) Base SAS
4 5 (4.39%) Data Warehouse
5 4 (3.51%) MongoDB
5 4 (3.51%) SAS Enterprise Guide
5 4 (3.51%) SQL Server
6 3 (2.63%) Apache Hive
6 3 (2.63%) Data Mining
6 3 (2.63%) HBase
6 3 (2.63%) QlikView
6 3 (2.63%) Relational Database
7 2 (1.75%) NoSQL
7 2 (1.75%) Oracle Database
7 2 (1.75%) Qlik Sense
7 2 (1.75%) Sqoop
8 1 (0.88%) DataStage
8 1 (0.88%) Oracle Database 12c
8 1 (0.88%) Oracle Exadata
8 1 (0.88%) SQLPlus
Development Applications
1 6 (5.26%) Grunt
2 2 (1.75%) Axure RP
3 1 (0.88%) Atlassian Bamboo
3 1 (0.88%) Bower
3 1 (0.88%) Gatling
3 1 (0.88%) Geb
3 1 (0.88%) Gradle
3 1 (0.88%) JIRA
3 1 (0.88%) Spock
3 1 (0.88%) Subversion
3 1 (0.88%) Talend Open Studio
General
1 55 (48.25%) Marketing
2 15 (13.16%) Finance
3 8 (7.02%) Retail
4 7 (6.14%) Banking
5 4 (3.51%) Law
6 3 (2.63%) Advertising
6 3 (2.63%) Legal
6 3 (2.63%) Pharmaceutical
6 3 (2.63%) Publishing
6 3 (2.63%) Telecoms
7 1 (0.88%) Automotive
7 1 (0.88%) Games
Job Titles
1 23 (20.18%) Analyst
2 13 (11.40%) Developer
3 12 (10.53%) Designer
4 9 (7.89%) Architect
4 9 (7.89%) Digital Designer
5 8 (7.02%) Consultant
5 8 (7.02%) E-Commerce Designer
5 8 (7.02%) Solutions Designer
5 8 (7.02%) User Researcher
6 7 (6.14%) Analytics Consultant
6 7 (6.14%) Senior Analyst
7 6 (5.26%) Solutions Architect
7 6 (5.26%) Web Analyst
7 6 (5.26%) Web Consultant
8 5 (4.39%) Digital Analyst
8 5 (4.39%) Web Analytics Consultant
9 4 (3.51%) Analytics Manager
9 4 (3.51%) Data Analyst
9 4 (3.51%) Data Scientist
9 4 (3.51%) SEO Executive
Libraries, Frameworks & Software Standards
1 21 (18.42%) HTML
2 14 (12.28%) CSS
3 9 (7.89%) Web Services
4 8 (7.02%) Middleware
5 7 (6.14%) HTML5
6 6 (5.26%) jQuery
7 5 (4.39%) AngularJS
7 5 (4.39%) Spring
7 5 (4.39%) XML
8 4 (3.51%) CSS3
8 4 (3.51%) LESS
8 4 (3.51%) REST
8 4 (3.51%) RESTful
9 3 (2.63%) Ajax
9 3 (2.63%) JSON
9 3 (2.63%) JSR 170
9 3 (2.63%) OSGi
9 3 (2.63%) Sass
9 3 (2.63%) Twitter Bootstrap
10 2 (1.75%) Node.js
Miscellaneous
1 35 (30.70%) Analytical Skills
2 28 (24.56%) User Experience
3 20 (17.54%) Credit Risk
4 12 (10.53%) Statistics
5 11 (9.65%) Visualisation
6 9 (7.89%) Mathematics
6 9 (7.89%) Psychology
7 7 (6.14%) Physics
8 6 (5.26%) Algorithms
8 6 (5.26%) Social Media
9 5 (4.39%) Computer Science
10 4 (3.51%) Data Integration
10 4 (3.51%) Economics
10 4 (3.51%) Fintech
10 4 (3.51%) Management Information System
11 3 (2.63%) Data Centre
11 3 (2.63%) Enterprise Software
12 2 (1.75%) Data Extraction
12 2 (1.75%) FMCG
13 1 (0.88%) Data Structures
Operating Systems
1 4 (3.51%) Linux
Processes & Methodologies
1 114 (100.00%) Analytics
2 30 (26.32%) Business Intelligence
3 27 (23.68%) Agile Software Development
4 22 (19.30%) E-Commerce
5 16 (14.04%) SEO
6 15 (13.16%) Tag Management
7 14 (12.28%) Content Management
7 14 (12.28%) Data Analysis
8 13 (11.40%) Stakeholder Management
9 12 (10.53%) Benchmarking
9 12 (10.53%) CRM
9 12 (10.53%) Usability Testing
10 11 (9.65%) Data Analytics
11 10 (8.77%) Project Management
12 9 (7.89%) Actionable Insight
12 9 (7.89%) Scrum
13 7 (6.14%) Front End Development
13 7 (6.14%) Machine Learning
13 7 (6.14%) Web Development
14 6 (5.26%) Channel Management
Programming Languages
1 33 (28.95%) SQL
2 12 (10.53%) JavaScript
3 10 (8.77%) Java
4 7 (6.14%) Python
4 7 (6.14%) R
5 3 (2.63%) VBA
6 2 (1.75%) PHP
7 1 (0.88%) Bash Shell
7 1 (0.88%) C++
7 1 (0.88%) Groovy
7 1 (0.88%) PL/SQL
7 1 (0.88%) Scala
7 1 (0.88%) Shell Script
Qualifications
1 35 (30.70%) Degree
2 3 (2.63%) PhD
3 1 (0.88%) PMI Certification
3 1 (0.88%) PMP
Quality Assurance & Compliance
1 4 (3.51%) Actionable Recommendations
2 2 (1.75%) Data Quality
3 1 (0.88%) PCI DSS
Vendors
1 36 (31.58%) Adobe
2 28 (24.56%) Google
3 13 (11.40%) Omniture
4 12 (10.53%) Tableau
5 8 (7.02%) Oracle
6 5 (4.39%) Coremetrics
6 5 (4.39%) hybris
6 5 (4.39%) Salesforce.com
7 3 (2.63%) Cognos
7 3 (2.63%) DoubleClick
7 3 (2.63%) Tealium
8 2 (1.75%) Microsoft
8 2 (1.75%) SAP
9 1 (0.88%) Facebook
9 1 (0.88%) IBM
9 1 (0.88%) Sitecore
9 1 (0.88%) Sybase
9 1 (0.88%) Teradata
9 1 (0.88%) Twitter
9 1 (0.88%) Vertica
London
TEKsystems
Posted: 2 days ago
London
Parallel Consulting
Rate: £250 - £350 per annum
Posted: 5 days ago
London
Parallel Consulting
Rate: based on experience
Posted: 2 days ago
London
Which?
Rate: Competitive
Posted: 19 days ago