The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 30 January 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
30 Jan 2015
Same period 2014 Same period 2013
Web Analytics
Rank 365 317 289
Rank change year-on-year
-48 -28
Contract jobs citing Web Analytics 33 76 74
As % of all contract IT jobs located in London 0.16% 0.35% 0.38%
As % of the Processes & Methodologies category 0.20% 0.45% 0.50%
Number of daily rates quoted 24 39 60
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£338 £400 £350
Average daily rate % change year-on-year
-15.62% +14.28%
90% offered a daily rate of more than £275 £179 £248
10% offered a daily rate of more than £463 £453 £510
UK excluding London average daily rate £363 £375 £294
% change year-on-year
-3.33% +27.65%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £14.00 £14.37 -
% change year-on-year
-2.57% -
Web Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the London region.

Processes & Methodologies Category
London
Contract IT job ads with a match in the
Processes & Methodologies category
16509 16851 14875
As % of all contract IT jobs located in London 78.15% 78.18% 76.95%
Number of daily rates quoted 11820 11613 10314
Average daily rate £450 £445 £425
Average daily rate % change year-on-year
+1.12% +4.70%
90% offered a daily rate of more than £313 £300 £300
10% offered a daily rate of more than £600 £600 £600
UK excluding London average daily rate £398 £375 £363
% change year-on-year
+6.00% +3.44%
Number of hourly rates quoted 184 235 295
Average hourly rate £22.00 £23.50 £27.00
Average hourly rate % change year-on-year
-6.38% -12.96%
90% offered a hourly rate of more than £12.04 £13.15 £13.50
10% offered a hourly rate of more than £52.50 £77.50 £50.00
UK excluding London average hourly rate £26.00 £27.50 £31.32
% change year-on-year
-5.45% -12.19%

Web Analytics
Jobs Demand Trend in London

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the London region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in London

Web Analytics
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the London region.

Web Analytics Daily Rate Trend in London

Web Analytics
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the London region over the 3 months to 30 January 2015.

Web Analytics Daily Rate Histogram in London

Web Analytics
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the London region.

Web Analytics Hourly Rate Trend in London

Web Analytics
Contract Job Locations in London

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Analytics within the London region over the 3 months to 30 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +11 12 £425 +9.67% 6
Canary Wharf - - - -
Hammersmith - - - -
Feltham - - - -
Hounslow - - - -
Teddington - - - -
Web Analytics
England

Web Analytics
Top 30 Related IT Skills in London

For the 6 months to 30 January 2015, IT contractor jobs across the London region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 95 (100.00%) Analytics
2 32 (33.68%) Google
2 32 (33.68%) Google Analytics
3 29 (30.53%) Agile Software Development
4 24 (25.26%) Marketing
4 24 (25.26%) Adobe
5 22 (23.16%) Visualisation
6 20 (21.05%) Analytical Skills
6 20 (21.05%) Omniture
7 19 (20.00%) Data Analysis
8 18 (18.95%) SQL
9 17 (17.89%) HTML
10 14 (14.74%) SEO
11 13 (13.68%) JavaScript
11 13 (13.68%) User Experience
11 13 (13.68%) SiteCatalyst
12 12 (12.63%) Finance
12 12 (12.63%) WebTrends
12 12 (12.63%) Business Analysis
12 12 (12.63%) Scrum
13 11 (11.58%) Degree
14 10 (10.53%) CSS
15 9 (9.47%) jQuery
15 9 (9.47%) Tableau
16 8 (8.42%) Social Media
16 8 (8.42%) Data Warehouse
17 7 (7.37%) Business Intelligence
17 7 (7.37%) SOA
17 7 (7.37%) Service Delivery
17 7 (7.37%) Project Management

Web Analytics
Top Related IT Skills in London by Category

For the 6 months to 30 January 2015, IT contractor jobs across the London region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 5 (5.26%) CMS
2 4 (4.21%) Adobe CQ
3 3 (3.16%) SAS
3 3 (3.16%) Node.js
4 2 (2.11%) TeamSite
Applications
1 7 (7.37%) SPSS
2 5 (5.26%) MS Excel
3 4 (4.21%) MS PowerPoint
4 2 (2.11%) Photoshop
5 1 (1.05%) MS Office
5 1 (1.05%) Fireworks
5 1 (1.05%) Adobe Illustrator
5 1 (1.05%) InDesign
5 1 (1.05%) PowerPivot
Business Applications
1 32 (33.68%) Google Analytics
2 13 (13.68%) SiteCatalyst
3 12 (12.63%) WebTrends
4 2 (2.11%) Radian6
Communications & Networking
1 3 (3.16%) HTTP
Database & Business Intelligence
1 8 (8.42%) Data Warehouse
2 5 (5.26%) Data Mining
2 5 (5.26%) Big Data
3 3 (3.16%) SQL Server
3 3 (3.16%) PostgreSQL
3 3 (3.16%) CloverETL
4 1 (1.05%) MS Access
4 1 (1.05%) Oracle Reports
4 1 (1.05%) SQLPlus
4 1 (1.05%) SQL Server Integration Services
4 1 (1.05%) SQL Server Analysis Services
4 1 (1.05%) SQL Server Reporting Services
4 1 (1.05%) SQL Server 2012
4 1 (1.05%) SQL Server 2008
4 1 (1.05%) MongoDB
4 1 (1.05%) NoSQL
Development Applications
1 4 (4.21%) Grunt
2 3 (3.16%) JIRA
3 1 (1.05%) Dreamweaver
3 1 (1.05%) Balsamiq Mockups
3 1 (1.05%) Axure RP
General
1 24 (25.26%) Marketing
2 12 (12.63%) Finance
3 4 (4.21%) Retail
4 3 (3.16%) Legal
4 3 (3.16%) Telecoms
5 2 (2.11%) Pharmaceutical
5 2 (2.11%) Publishing
6 1 (1.05%) Advertising
6 1 (1.05%) Automotive
6 1 (1.05%) Games
Job Titles
1 45 (47.37%) Analyst
2 19 (20.00%) Business Analyst
3 14 (14.74%) Web Analyst
4 11 (11.58%) Developer
5 9 (9.47%) Consultant
6 7 (7.37%) Data Analyst
7 6 (6.32%) Product Manager
8 5 (5.26%) Project Manager
8 5 (5.26%) Senior Analyst
8 5 (5.26%) Front-End Developer
9 4 (4.21%) Insight Analyst
9 4 (4.21%) Technical Business Analyst
9 4 (4.21%) Architect
9 4 (4.21%) Solutions Architect
10 3 (3.16%) Business Intelligence Analyst
10 3 (3.16%) Technical Analyst
10 3 (3.16%) Business Consultant
10 3 (3.16%) Agile Business Analyst
10 3 (3.16%) Web Analytics Consultant
11 2 (2.11%) Web Analytics Manager
Libraries, Frameworks & Software Standards
1 17 (17.89%) HTML
2 10 (10.53%) CSS
3 9 (9.47%) jQuery
4 4 (4.21%) RESTful
4 4 (4.21%) AngularJS
4 4 (4.21%) Backbone.js
4 4 (4.21%) Sass
4 4 (4.21%) XML
5 3 (3.16%) Web Services
5 3 (3.16%) Ruby on Rails
5 3 (3.16%) LAMP
5 3 (3.16%) HTML5
6 2 (2.11%) Ajax
7 1 (1.05%) Flash
7 1 (1.05%) JSON
7 1 (1.05%) Dojo
7 1 (1.05%) Twitter Bootstrap
7 1 (1.05%) LESS
7 1 (1.05%) CSS3
7 1 (1.05%) Regular Expression
Miscellaneous
1 22 (23.16%) Visualisation
2 20 (21.05%) Analytical Skills
3 13 (13.68%) User Experience
4 8 (8.42%) Social Media
5 5 (5.26%) Data Structures
6 4 (4.21%) Open Source
7 3 (3.16%) Clustering
7 3 (3.16%) Digital Media
7 3 (3.16%) Algorithms
8 2 (2.11%) Tandem
8 2 (2.11%) Computer Science
8 2 (2.11%) Data Integration
9 1 (1.05%) Taxonomies
9 1 (1.05%) Animation
9 1 (1.05%) Web 2.0
9 1 (1.05%) Statistics
9 1 (1.05%) Economics
9 1 (1.05%) Mobile Games
9 1 (1.05%) BBC
9 1 (1.05%) Mobile App
Operating Systems
1 4 (4.21%) Android
1 4 (4.21%) Apple iOS
2 1 (1.05%) webOS
Processes & Methodologies
1 95 (100.00%) Analytics
2 29 (30.53%) Agile Software Development
3 19 (20.00%) Data Analysis
4 14 (14.74%) SEO
5 12 (12.63%) Business Analysis
5 12 (12.63%) Scrum
6 7 (7.37%) Business Intelligence
6 7 (7.37%) SOA
6 7 (7.37%) Service Delivery
6 7 (7.37%) Project Management
6 7 (7.37%) Performance Improvement
7 6 (6.32%) User Stories
7 6 (6.32%) Stakeholder Management
7 6 (6.32%) Web Development
7 6 (6.32%) E-Commerce
8 5 (5.26%) ETL
8 5 (5.26%) CRM
9 4 (4.21%) Coaching
9 4 (4.21%) Waterfall
9 4 (4.21%) EAI
Programming Languages
1 18 (18.95%) SQL
2 13 (13.68%) JavaScript
3 5 (5.26%) Java
4 4 (4.21%) Ruby
5 3 (3.16%) PHP
6 2 (2.11%) T-SQL
7 1 (1.05%) Python
7 1 (1.05%) VBA
7 1 (1.05%) PL/SQL
7 1 (1.05%) Groovy
7 1 (1.05%) Scala
7 1 (1.05%) R
Qualifications
1 11 (11.58%) Degree
2 7 (7.37%) Security Cleared
3 3 (3.16%) SC Cleared
Quality Assurance & Compliance
1 3 (3.16%) QA
Vendors
1 32 (33.68%) Google
2 24 (25.26%) Adobe
3 20 (21.05%) Omniture
4 9 (9.47%) Tableau
5 5 (5.26%) DoubleClick
5 5 (5.26%) Sysomos
6 4 (4.21%) Salesforce.com
7 3 (3.16%) Coremetrics
8 2 (2.11%) Splunk
8 2 (2.11%) Business Objects
9 1 (1.05%) Microsoft
9 1 (1.05%) Oracle
9 1 (1.05%) Ab Initio
9 1 (1.05%) Hitwise
London
QUANTICA
Rate: £225 - £250 per day
Posted: 19 hours ago
London
Hays IT - Uk Posting account
Rate: £250.00 - £300.00 per annum
Posted: Yesterday
London
Real Staffing
Rate: competitive
Posted: 10 days ago