The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the London region. Included is a guide to the contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 10 December 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
10 Dec 2016
Same period 2015 Same period 2014
Web Analytics
Rank 307 358 356
Rank change year-on-year
+51 -2
Contract jobs citing Web Analytics 114 69 65
As % of all contract IT jobs located in London 0.53% 0.31% 0.28%
As % of the Processes & Methodologies category 0.63% 0.37% 0.34%
Number of daily rates quoted 76 52 56
Median daily rate £450 £375 £375
Median daily rate % change year-on-year
+20.00% -
90% offered a daily rate of more than £278 £253 £281
10% offered a daily rate of more than £575 £514 £494
UK excluding London median daily rate £438 £400 £375
% change year-on-year
+9.37% +6.66%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - £36.00 -
Web Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the London region.

Processes & Methodologies Category
London
Contract IT job ads with a match in the
Processes & Methodologies category
18217 18803 18933
As % of all contract IT jobs located in London 84.83% 83.68% 80.62%
Number of daily rates quoted 13132 13421 13967
Median daily rate £485 £463 £450
Median daily rate % change year-on-year
+4.86% +2.77%
90% offered a daily rate of more than £340 £325 £300
10% offered a daily rate of more than £625 £625 £625
UK excluding London median daily rate £413 £400 £385
% change year-on-year
+3.12% +3.89%
Number of hourly rates quoted 196 227 247
Median hourly rate £25.00 £22.00 £22.38
Median hourly rate % change year-on-year
+13.63% -1.67%
90% offered a hourly rate of more than £13.00 £12.50 £11.50
10% offered a hourly rate of more than £50.00 £50.00 £53.50
UK excluding London median hourly rate £30.00 £34.00 £25.00
% change year-on-year
-11.76% +36.00%

Web Analytics
Jobs Demand Trend in London

The demand trend of contract jobs across the London region citing Web Analytics as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in London

Web Analytics
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the London region.

Web Analytics Daily Rate Trend in London

Web Analytics
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the London region over the 3 months to 10 December 2016.

Web Analytics Daily Rate Histogram in London

Web Analytics
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the London region.

Web Analytics Hourly Rate Trend in London

Web Analytics
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the London region over the 3 months to 10 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London -1 12 £424 -25.04% 6
Canary Wharf - 1 £425 -
Web Analytics
England

Web Analytics
Top 30 Related IT Skills in London

For the 6 months to 10 December 2016, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the London region with a requirement for Web Analytics.

1 197 (100.00%) Analytics
2 123 (62.44%) Marketing
3 92 (46.70%) Business Intelligence
4 82 (41.62%) SQL
5 80 (40.61%) Big Data
6 78 (39.59%) Credit Risk
7 67 (34.01%) Degree
8 57 (28.93%) Google
9 56 (28.43%) Google Analytics
10 54 (27.41%) Analytical Skills
11 47 (23.86%) Agile Software Development
12 44 (22.34%) User Experience
13 43 (21.83%) Python
14 37 (18.78%) Adobe
15 36 (18.27%) Hadoop
16 33 (16.75%) SAS
17 31 (15.74%) Statistics
18 30 (15.23%) HTML
18 30 (15.23%) R
19 29 (14.72%) Finance
20 28 (14.21%) Stakeholder Management
20 28 (14.21%) JavaScript
20 28 (14.21%) Machine Learning
20 28 (14.21%) Apache Spark
21 27 (13.71%) Tableau
21 27 (13.71%) Retail
22 26 (13.20%) Java
23 23 (11.68%) E-Commerce
23 23 (11.68%) SEO
23 23 (11.68%) Continuous Integration

Web Analytics
Top Related IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 33 (16.75%) SAS
2 28 (14.21%) Apache Spark
3 11 (5.58%) CMS
4 6 (3.05%) Confluence
5 5 (2.54%) Apache
6 3 (1.52%) Elasticsearch
6 3 (1.52%) nginx
7 2 (1.02%) Adobe Experience Manager
8 1 (0.51%) IIS
8 1 (0.51%) SharePoint
8 1 (0.51%) Sitecore CMS
8 1 (0.51%) Tomcat
8 1 (0.51%) WebSphere
Applications
1 9 (4.57%) SPSS
2 7 (3.55%) MS PowerPoint
3 6 (3.05%) MS Excel
4 5 (2.54%) Photoshop
5 4 (2.03%) MS Office
6 3 (1.52%) Adobe Illustrator
7 2 (1.02%) Adobe Creative Suite
8 1 (0.51%) EViews
8 1 (0.51%) Fireworks
8 1 (0.51%) MS Visio
8 1 (0.51%) Spreadsheet
8 1 (0.51%) Weka
Business Applications
1 13 (6.60%) WebTrends
2 5 (2.54%) Sprinklr
3 2 (1.02%) Adobe Campaign
3 2 (1.02%) Radian6
4 1 (0.51%) FastStats
4 1 (0.51%) Oracle BPM
4 1 (0.51%) Unica
Cloud Services
1 56 (28.43%) Google Analytics
2 22 (11.17%) Adobe Analytics
3 13 (6.60%) GitHub
4 6 (3.05%) Amazon AWS
5 5 (2.54%) Google Tag Manager
6 2 (1.02%) Adobe Creative Cloud
6 2 (1.02%) Microsoft Azure
7 1 (0.51%) BlueKai
7 1 (0.51%) Cloud Computing
7 1 (0.51%) Google Cloud Platform
7 1 (0.51%) Responsys
7 1 (0.51%) SaaS
7 1 (0.51%) SmartFocus
7 1 (0.51%) Socialbakers
Communications & Networking
1 15 (7.61%) Kerberos
1 15 (7.61%) LDAP
2 5 (2.54%) Internet
3 4 (2.03%) Firewall
3 4 (2.03%) HTTP
4 1 (0.51%) HTTPS
4 1 (0.51%) Intranet
4 1 (0.51%) SSL
Database & Business Intelligence
1 80 (40.61%) Big Data
2 36 (18.27%) Hadoop
3 18 (9.14%) Apache Hive
4 13 (6.60%) Base SAS
5 12 (6.09%) Data Warehouse
6 9 (4.57%) SAS Enterprise Guide
7 8 (4.06%) HBase
7 8 (4.06%) QlikView
8 7 (3.55%) NoSQL
8 7 (3.55%) SQL Server
9 6 (3.05%) Data Mining
9 6 (3.05%) Relational Database
10 4 (2.03%) MySQL
10 4 (2.03%) Sqoop
11 2 (1.02%) Oracle Database
11 2 (1.02%) PostgreSQL
11 2 (1.02%) Qlik Sense
11 2 (1.02%) RDBMS
11 2 (1.02%) Redis
11 2 (1.02%) SQL Server Reporting Services
Development Applications
1 23 (11.68%) Jenkins
2 21 (10.66%) Git (software)
3 12 (6.09%) Maven
4 8 (4.06%) JIRA
4 8 (4.06%) Selenium
5 4 (2.03%) Axure RP
6 3 (1.52%) Hudson
6 3 (1.52%) PHPUnit
7 2 (1.02%) Artifactory
7 2 (1.02%) Bower
7 2 (1.02%) Capybara
7 2 (1.02%) Cucumber
7 2 (1.02%) Gerrit
7 2 (1.02%) Grunt
7 2 (1.02%) Subversion
7 2 (1.02%) Talend Open Studio
7 2 (1.02%) TeamCity
7 2 (1.02%) WebDriver
8 1 (0.51%) Atlassian Bamboo
8 1 (0.51%) WATIR
General
1 123 (62.44%) Marketing
2 29 (14.72%) Finance
3 27 (13.71%) Retail
4 10 (5.08%) Publishing
5 8 (4.06%) Telecoms
6 6 (3.05%) Banking
6 6 (3.05%) Legal
6 6 (3.05%) Pharmaceutical
7 4 (2.03%) Games
8 3 (1.52%) Law
9 2 (1.02%) Advertising
9 2 (1.02%) German Language
10 1 (0.51%) Automotive
10 1 (0.51%) Investment Banking
10 1 (0.51%) Multimedia
10 1 (0.51%) Retail Banking
Job Titles
1 40 (20.30%) Analyst
2 15 (7.61%) Consultant
2 15 (7.61%) Developer
2 15 (7.61%) DevOps Engineer
3 14 (7.11%) Analytics Manager
3 14 (7.11%) Web Analyst
4 13 (6.60%) Hadoop Engineer
5 12 (6.09%) Digital Analytics Manager
6 11 (5.58%) Data Analyst
6 11 (5.58%) Digital Analyst
6 11 (5.58%) Senior Analyst
6 11 (5.58%) User Researcher
7 10 (5.08%) Big Data Engineer
8 9 (4.57%) Architect
9 8 (4.06%) Analytics Consultant
9 8 (4.06%) Data Architect
10 7 (3.55%) Big Data Architect
10 7 (3.55%) Data Scientist
11 6 (3.05%) Hadoop Architect
11 6 (3.05%) Project Manager
Libraries, Frameworks & Software Standards
1 30 (15.23%) HTML
2 22 (11.17%) CSS
3 10 (5.08%) XML
4 9 (4.57%) HTML5
4 9 (4.57%) jQuery
5 7 (3.55%) AngularJS
6 6 (3.05%) REST
7 5 (2.54%) Ajax
7 5 (2.54%) CSS3
8 4 (2.03%) LESS
8 4 (2.03%) Sass
8 4 (2.03%) SOAP
9 3 (1.52%) .NET
9 3 (1.52%) ASP.NET
9 3 (1.52%) JSON
9 3 (1.52%) Twitter Bootstrap
9 3 (1.52%) Web Services
10 2 (1.02%) ELK Stack
10 2 (1.02%) JSR 170
10 2 (1.02%) Kafka
Miscellaneous
1 78 (39.59%) Credit Risk
2 54 (27.41%) Analytical Skills
3 44 (22.34%) User Experience
4 31 (15.74%) Statistics
5 23 (11.68%) Visualisation
6 21 (10.66%) Algorithms
7 20 (10.15%) Social Media
8 14 (7.11%) Mathematics
9 11 (5.58%) Computer Science
10 10 (5.08%) Psychology
11 7 (3.55%) FMCG
11 7 (3.55%) Physics
12 4 (2.03%) Data Integration
12 4 (2.03%) Economics
12 4 (2.03%) Fintech
13 3 (1.52%) Data Extraction
13 3 (1.52%) Market Risk
14 2 (1.02%) Data Structures
14 2 (1.02%) Graphic Design
14 2 (1.02%) Online Banking
Operating Systems
1 22 (11.17%) Linux
2 16 (8.12%) Unix
3 2 (1.02%) Ubuntu
3 2 (1.02%) Windows
4 1 (0.51%) Windows Server
4 1 (0.51%) Windows Server 2008
Processes & Methodologies
1 197 (100.00%) Analytics
2 92 (46.70%) Business Intelligence
3 47 (23.86%) Agile Software Development
4 28 (14.21%) Machine Learning
4 28 (14.21%) Stakeholder Management
5 23 (11.68%) Continuous Integration
5 23 (11.68%) E-Commerce
5 23 (11.68%) SEO
6 21 (10.66%) Data Analysis
7 19 (9.64%) DevOps
7 19 (9.64%) Digital Analytics
8 17 (8.63%) Data Visualisation
9 16 (8.12%) Digital Marketing
9 16 (8.12%) Usability Testing
10 15 (7.61%) Project Management
10 15 (7.61%) Statistical Analysis
11 13 (6.60%) Benchmarking
12 12 (6.09%) Complexity Analysis
12 12 (6.09%) Data Engineering
12 12 (6.09%) Performance Analysis
Programming Languages
1 82 (41.62%) SQL
2 43 (21.83%) Python
3 30 (15.23%) R
4 28 (14.21%) JavaScript
5 26 (13.20%) Java
6 22 (11.17%) Scala
7 15 (7.61%) C++
8 13 (6.60%) Bash Shell
9 8 (4.06%) PHP
10 4 (2.03%) C#
10 4 (2.03%) VB
11 2 (1.02%) Erlang
11 2 (1.02%) Go
11 2 (1.02%) MATLAB
11 2 (1.02%) Ruby
12 1 (0.51%) Groovy
12 1 (0.51%) PL/SQL
12 1 (0.51%) SAS Macro
12 1 (0.51%) Shell Script
12 1 (0.51%) TypeScript
Qualifications
1 67 (34.01%) Degree
2 4 (2.03%) PhD
3 2 (1.02%) BPSS Clearance
3 2 (1.02%) SC Cleared
3 2 (1.02%) Security Cleared
Quality Assurance & Compliance
1 12 (6.09%) Data Quality
2 9 (4.57%) QA
3 4 (2.03%) Actionable Recommendations
4 2 (1.02%) Disclosure Scotland
5 1 (0.51%) WCAG
System Software
1 3 (1.52%) Docker
2 2 (1.02%) vCloud
2 2 (1.02%) Virtual Machines
3 1 (0.51%) Apache Flume
3 1 (0.51%) HDFS
3 1 (0.51%) VMware Infrastructure
Systems Management
1 16 (8.12%) Ansible
2 14 (7.11%) Opscode Chef
3 12 (6.09%) Puppet
4 2 (1.02%) Grafana
4 2 (1.02%) Kibana
4 2 (1.02%) logstash
4 2 (1.02%) Mesos
4 2 (1.02%) ZABBIX
Vendors
1 57 (28.93%) Google
2 37 (18.78%) Adobe
3 27 (13.71%) Tableau
4 16 (8.12%) Omniture
5 13 (6.60%) Hortonworks
6 11 (5.58%) Oracle
7 9 (4.57%) DoubleClick
8 7 (3.55%) Optimizely
9 5 (2.54%) Brandwatch
9 5 (2.54%) Coremetrics
9 5 (2.54%) MicroStrategy
9 5 (2.54%) Tealium
10 4 (2.03%) Cognos
11 3 (1.52%) Microsoft
11 3 (1.52%) Teradata
12 2 (1.02%) Talend
12 2 (1.02%) VMware
13 1 (0.51%) Cloudera
13 1 (0.51%) Crimson Hexagon
13 1 (0.51%) Spredfast
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