The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 19 December 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
19 Dec 2014
Same period 2013 Same period 2012
Web Analytics
Rank 352 364 300
Rank change year-on-year
+12 -64
Contract jobs citing Web Analytics 57 60 81
As % of all contract IT jobs located in London 0.25% 0.25% 0.38%
As % of the Processes & Methodologies category 0.32% 0.32% 0.50%
Number of daily rates quoted 50 27 60
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£360 £400 £325
Average daily rate % change year-on-year
-10.00% +23.07%
90% offered a daily rate of more than £275 £280 £210
10% offered a daily rate of more than £464 £510 £503
UK excluding London average daily rate £369 £320 £300
% change year-on-year
+15.23% +6.66%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £14.69 -
Web Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the London region.

Processes & Methodologies Category
London
Contract IT job ads with a match in the
Processes & Methodologies category
17875 18829 16333
As % of all contract IT jobs located in London 77.53% 77.63% 76.34%
Number of daily rates quoted 13142 13090 11224
Average daily rate £450 £450 £450
90% offered a daily rate of more than £310 £300 £300
10% offered a daily rate of more than £613 £600 £600
UK excluding London average daily rate £388 £365 £365
% change year-on-year
+6.16% -
Number of hourly rates quoted 209 231 320
Average hourly rate £20.50 £23.50 £27.00
Average hourly rate % change year-on-year
-12.76% -12.96%
90% offered a hourly rate of more than £11.00 £13.50 £13.41
10% offered a hourly rate of more than £52.50 £76.50 £53.38
UK excluding London average hourly rate £25.00 £27.00 £30.00
% change year-on-year
-7.40% -10.00%

Web Analytics
Jobs Demand Trend in London

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the London region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in London

Web Analytics
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the London region.

Web Analytics Daily Rate Trend in London

Web Analytics
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the London region over the 3 months to 19 December 2014.

Web Analytics Daily Rate Histogram in London

Web Analytics
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the London region.

Web Analytics Hourly Rate Trend in London

Web Analytics
Contract Job Locations in London

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Analytics within the London region over the 3 months to 19 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +17 17 £340 -12.25% 10
Canary Wharf - - - -
Southwark - - - -
Hammersmith - - - -
Hounslow - - - -
Kingston Upon Thames - - - -
Web Analytics
England

Web Analytics
Top 30 Related IT Skills in London

For the 6 months to 19 December 2014, IT contractor jobs across the London region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 108 (100.00%) Analytics
2 34 (31.48%) Marketing
3 33 (30.56%) Agile Software Development
4 31 (28.70%) Adobe
5 30 (27.78%) Google
5 30 (27.78%) Google Analytics
6 26 (24.07%) Omniture
7 25 (23.15%) Analytical Skills
8 24 (22.22%) SQL
9 22 (20.37%) Visualisation
10 19 (17.59%) HTML
10 19 (17.59%) Data Analysis
10 19 (17.59%) Finance
11 17 (15.74%) Business Intelligence
11 17 (15.74%) User Experience
12 16 (14.81%) JavaScript
13 15 (13.89%) SiteCatalyst
14 14 (12.96%) SEO
15 13 (12.04%) Scrum
15 13 (12.04%) CSS
16 12 (11.11%) WebTrends
16 12 (11.11%) Data Warehouse
16 12 (11.11%) Business Analysis
16 12 (11.11%) Degree
17 11 (10.19%) SPSS
18 10 (9.26%) jQuery
19 9 (8.33%) Project Management
19 9 (8.33%) MS Excel
20 8 (7.41%) Tableau
21 7 (6.48%) Performance Improvement

Web Analytics
Top Related IT Skills in London by Category

For the 6 months to 19 December 2014, IT contractor jobs across the London region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 7 (6.48%) SAS
2 4 (3.70%) Adobe CQ
3 3 (2.78%) Node.js
3 3 (2.78%) CMS
4 2 (1.85%) SharePoint
4 2 (1.85%) TeamSite
5 1 (0.93%) IIS
Applications
1 11 (10.19%) SPSS
2 9 (8.33%) MS Excel
3 5 (4.63%) MS PowerPoint
4 2 (1.85%) Photoshop
5 1 (0.93%) PowerPivot
5 1 (0.93%) Fireworks
5 1 (0.93%) MS Office
5 1 (0.93%) MS Visio
5 1 (0.93%) Adobe Illustrator
5 1 (0.93%) InDesign
Business Applications
1 30 (27.78%) Google Analytics
2 15 (13.89%) SiteCatalyst
3 12 (11.11%) WebTrends
4 2 (1.85%) Radian6
5 1 (0.93%) Cognos Business Intelligence
Cloud Services
1 1 (0.93%) Microsoft Azure
Communications & Networking
1 2 (1.85%) HTTP
2 1 (0.93%) DNS
Database & Business Intelligence
1 12 (11.11%) Data Warehouse
2 6 (5.56%) Data Mining
2 6 (5.56%) Big Data
3 3 (2.78%) CloverETL
3 3 (2.78%) Spotfire
3 3 (2.78%) SQL Server
3 3 (2.78%) PostgreSQL
4 2 (1.85%) SQLPlus
5 1 (0.93%) Oracle Database
5 1 (0.93%) SQL Server 2012
5 1 (0.93%) SQL Server 2008
5 1 (0.93%) Hadoop
5 1 (0.93%) SQL Server Analysis Services
5 1 (0.93%) Oracle Database 11g
5 1 (0.93%) MS Access
5 1 (0.93%) Oracle Reports
5 1 (0.93%) SQL Server Reporting Services
5 1 (0.93%) SQL Server Integration Services
Development Applications
1 4 (3.70%) Grunt
2 2 (1.85%) JIRA
2 2 (1.85%) Axure RP
3 1 (0.93%) Balsamiq Mockups
3 1 (0.93%) Dreamweaver
3 1 (0.93%) Visual Studio
3 1 (0.93%) Subversion
General
1 34 (31.48%) Marketing
2 19 (17.59%) Finance
3 6 (5.56%) Retail
4 5 (4.63%) Legal
5 3 (2.78%) Telecoms
6 2 (1.85%) Publishing
6 2 (1.85%) Pharmaceutical
7 1 (0.93%) Financial Institution
7 1 (0.93%) Games
7 1 (0.93%) Advertising
7 1 (0.93%) Automotive
Job Titles
1 50 (46.30%) Analyst
2 19 (17.59%) Business Analyst
3 17 (15.74%) Web Analyst
4 13 (12.04%) Developer
5 10 (9.26%) Consultant
5 10 (9.26%) Data Analyst
6 6 (5.56%) Project Manager
6 6 (5.56%) Product Manager
7 5 (4.63%) Front-End Developer
7 5 (4.63%) Architect
7 5 (4.63%) Senior Analyst
8 4 (3.70%) Business Intelligence Analyst
8 4 (3.70%) Solutions Architect
8 4 (3.70%) Insight Analyst
9 3 (2.78%) Web Analytics Manager
9 3 (2.78%) Web Analytics Consultant
9 3 (2.78%) Web Analytics Analyst
9 3 (2.78%) Technical Business Analyst
9 3 (2.78%) Web Manager
9 3 (2.78%) Business Consultant
Libraries, Frameworks & Software Standards
1 19 (17.59%) HTML
2 13 (12.04%) CSS
3 10 (9.26%) jQuery
4 6 (5.56%) HTML5
5 5 (4.63%) XML
6 4 (3.70%) AngularJS
6 4 (3.70%) Sass
6 4 (3.70%) Backbone.js
7 3 (2.78%) RESTful
7 3 (2.78%) Web Services
7 3 (2.78%) Ajax
7 3 (2.78%) Ruby on Rails
7 3 (2.78%) LAMP
8 2 (1.85%) Regular Expression
9 1 (0.93%) ASP.NET MVC 3
9 1 (0.93%) LESS
9 1 (0.93%) Twitter Bootstrap
9 1 (0.93%) CSS3
9 1 (0.93%) ASP.NET MVC
9 1 (0.93%) JSON
Miscellaneous
1 25 (23.15%) Analytical Skills
2 22 (20.37%) Visualisation
3 17 (15.74%) User Experience
4 7 (6.48%) Social Media
5 5 (4.63%) Data Structures
6 4 (3.70%) Open Source
7 3 (2.78%) Algorithms
7 3 (2.78%) Computer Science
7 3 (2.78%) Clustering
8 2 (1.85%) Tandem
8 2 (1.85%) Data Integration
8 2 (1.85%) Digital Media
9 1 (0.93%) Mobile App
9 1 (0.93%) iPad
9 1 (0.93%) Wiki
9 1 (0.93%) Economics
9 1 (0.93%) Taxonomies
9 1 (0.93%) Smartphone
9 1 (0.93%) Statistics
9 1 (0.93%) Mobile Games
Operating Systems
1 4 (3.70%) Android
1 4 (3.70%) Apple iOS
2 1 (0.93%) webOS
2 1 (0.93%) Windows
Processes & Methodologies
1 108 (100.00%) Analytics
2 33 (30.56%) Agile Software Development
3 19 (17.59%) Data Analysis
4 17 (15.74%) Business Intelligence
5 14 (12.96%) SEO
6 13 (12.04%) Scrum
7 12 (11.11%) Business Analysis
8 9 (8.33%) Project Management
9 7 (6.48%) Performance Improvement
9 7 (6.48%) E-Commerce
9 7 (6.48%) SOA
9 7 (6.48%) Service Delivery
10 6 (5.56%) Web Development
10 6 (5.56%) CRM
11 5 (4.63%) User Stories
11 5 (4.63%) Digital Marketing
11 5 (4.63%) ETL
11 5 (4.63%) Content Management
12 4 (3.70%) Stakeholder Management
12 4 (3.70%) EAI
Programming Languages
1 24 (22.22%) SQL
2 16 (14.81%) JavaScript
3 5 (4.63%) Java
3 5 (4.63%) T-SQL
4 4 (3.70%) Ruby
5 3 (2.78%) PHP
6 2 (1.85%) Python
6 2 (1.85%) PL/SQL
7 1 (0.93%) R
7 1 (0.93%) Bash Shell
7 1 (0.93%) Shell Script
7 1 (0.93%) VBA
7 1 (0.93%) C#
Qualifications
1 12 (11.11%) Degree
2 7 (6.48%) Security Cleared
3 3 (2.78%) SC Cleared
Quality Assurance & Compliance
1 3 (2.78%) QA
2 2 (1.85%) SLA
Vendors
1 31 (28.70%) Adobe
2 30 (27.78%) Google
3 26 (24.07%) Omniture
4 8 (7.41%) Tableau
5 6 (5.56%) Sysomos
6 5 (4.63%) DoubleClick
7 4 (3.70%) Salesforce.com
8 3 (2.78%) Microsoft
8 3 (2.78%) Business Objects
8 3 (2.78%) Coremetrics
9 2 (1.85%) Oracle
9 2 (1.85%) Splunk
10 1 (0.93%) Hitwise
10 1 (0.93%) comScore
10 1 (0.93%) Cognos
10 1 (0.93%) Ab Initio
City, London
Roc Search
Posted: 3 days ago
City, London
Xcede Recruitment Solutions
Rate: £400 - £450 per day
Posted: 4 days ago
City of London
Computer Futures
Rate: £350 - £450 per day + competitive
Posted: 12 days ago
London
Explore Group
Rate: £200 - £400 per day
Posted: 23 days ago
London
Bridge Noble
Rate: £300 - £350 per day
Posted: 26 days ago