The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 30 April 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
30 Apr 2016
Same period 2015 Same period 2014
Web Analytics
Rank 389 344 374
Rank change year-on-year
-45 +30
Contract jobs citing Web Analytics 43 83 62
As % of all contract IT jobs located in London 0.19% 0.37% 0.27%
As % of the Processes & Methodologies category 0.22% 0.46% 0.33%
Number of daily rates quoted 27 47 48
Average daily rate £400 £400 £381
Average daily rate % change year-on-year
- +4.91%
90% offered a daily rate of more than £290 £234 £293
10% offered a daily rate of more than £500 £530 £480
UK excluding London average daily rate £400 £350 £400
% change year-on-year
+14.28% -12.50%
Number of hourly rates quoted 0 0 2
Average hourly rate - - £41.90
UK excluding London average hourly rate - - £20.50
Web Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the London region.

Processes & Methodologies Category
London
Contract IT job ads with a match in the
Processes & Methodologies category
19264 18102 18798
As % of all contract IT jobs located in London 83.69% 80.71% 80.55%
Number of daily rates quoted 13994 12630 13342
Average daily rate £475 £450 £425
Average daily rate % change year-on-year
+5.55% +5.88%
90% offered a daily rate of more than £325 £310 £300
10% offered a daily rate of more than £625 £600 £600
UK excluding London average daily rate £400 £388 £375
% change year-on-year
+3.22% +3.33%
Number of hourly rates quoted 170 263 230
Average hourly rate £22.00 £20.41 £24.00
Average hourly rate % change year-on-year
+7.81% -14.97%
90% offered a hourly rate of more than £12.96 £11.00 £13.00
10% offered a hourly rate of more than £52.10 £55.00 £57.50
UK excluding London average hourly rate £36.00 £30.75 £31.50
% change year-on-year
+17.07% -2.38%

Web Analytics
Jobs Demand Trend in London

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the London region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in London

Web Analytics
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the London region.

Web Analytics Daily Rate Trend in London

Web Analytics
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the London region over the 3 months to 30 April 2016.

Web Analytics Daily Rate Histogram in London

Web Analytics
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the London region.

Web Analytics Hourly Rate Trend in London

Web Analytics
Contract Job Locations in London

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Analytics within the London region over the 3 months to 30 April 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +31 5 £400 - 3
Hammersmith +2 2 £563 +60.71%
Canary Wharf +3 1 £375 -
Bromley - 1 £350 -
Web Analytics
England

Web Analytics
Top 30 Related IT Skills in London

For the 6 months to 30 April 2016, IT contractor jobs across the London region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 115 (100.00%) Analytics
2 51 (44.35%) Marketing
3 45 (39.13%) Adobe
4 34 (29.57%) Google
5 33 (28.70%) Google Analytics
6 31 (26.96%) E-Commerce
7 30 (26.09%) Agile Software Development
8 29 (25.22%) SEO
9 27 (23.48%) Adobe Analytics
10 24 (20.87%) SQL
10 24 (20.87%) User Experience
11 20 (17.39%) CMS
11 20 (17.39%) CRM
12 18 (15.65%) Tableau
13 17 (14.78%) WebTrends
13 17 (14.78%) Omniture
14 16 (13.91%) Adobe Experience Manager
15 15 (13.04%) Tag Management
15 15 (13.04%) Java
15 15 (13.04%) Web Services
15 15 (13.04%) Social Media
16 14 (12.17%) Digital Marketing
16 14 (12.17%) HTML
16 14 (12.17%) Content Management
16 14 (12.17%) Analytical Skills
17 13 (11.30%) Data Analysis
18 12 (10.43%) Business Intelligence
18 12 (10.43%) CSS
18 12 (10.43%) Retail
18 12 (10.43%) Degree

Web Analytics
Top Related IT Skills in London by Category

For the 6 months to 30 April 2016, IT contractor jobs across the London region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 20 (17.39%) CMS
2 16 (13.91%) Adobe Experience Manager
3 6 (5.22%) SAS
4 3 (2.61%) Confluence
5 1 (0.87%) Drupal
5 1 (0.87%) Node.js
5 1 (0.87%) SharePoint
5 1 (0.87%) WebSphere
Applications
1 7 (6.09%) MS Excel
2 6 (5.22%) MS PowerPoint
2 6 (5.22%) Photoshop
3 3 (2.61%) OmniGraffle
4 2 (1.74%) MS Office
5 1 (0.87%) Adobe Illustrator
5 1 (0.87%) MS Visio
Business Applications
1 17 (14.78%) WebTrends
2 10 (8.70%) Unica
3 6 (5.22%) Eloqua
3 6 (5.22%) Radian6
4 3 (2.61%) Dynamics CRM
5 2 (1.74%) SAP Oil and Gas
6 1 (0.87%) Oracle Retail
Cloud Services
1 33 (28.70%) Google Analytics
2 27 (23.48%) Adobe Analytics
3 3 (2.61%) Google Cloud Platform
4 2 (1.74%) AdWords
4 2 (1.74%) Google Tag Manager
4 2 (1.74%) Microsoft Azure
5 1 (0.87%) Amazon AWS
5 1 (0.87%) Amazon S3
5 1 (0.87%) GitHub
5 1 (0.87%) Heroku
5 1 (0.87%) MailChimp
5 1 (0.87%) Office 365
5 1 (0.87%) SaaS
5 1 (0.87%) SmartFocus
Communications & Networking
1 1 (0.87%) HTTP
1 1 (0.87%) Internet
Database & Business Intelligence
1 8 (6.96%) Big Data
1 8 (6.96%) NoSQL
2 7 (6.09%) Data Mining
2 7 (6.09%) MongoDB
3 4 (3.48%) Apache Hive
3 4 (3.48%) Hadoop
4 3 (2.61%) BigQuery
5 2 (1.74%) QlikView
5 2 (1.74%) Spotfire
6 1 (0.87%) Data Warehouse
6 1 (0.87%) Oracle Database
6 1 (0.87%) PostgreSQL
6 1 (0.87%) SQL Server
6 1 (0.87%) SQL Server Integration Services
Development Applications
1 6 (5.22%) Grunt
2 4 (3.48%) Axure RP
2 4 (3.48%) Balsamiq Mockups
3 3 (2.61%) JIRA
4 2 (1.74%) Cucumber
4 2 (1.74%) Team Foundation Server
5 1 (0.87%) Dreamweaver
5 1 (0.87%) Gatling
5 1 (0.87%) Geb
5 1 (0.87%) Git (software)
5 1 (0.87%) Gradle
5 1 (0.87%) Spock
General
1 51 (44.35%) Marketing
2 12 (10.43%) Retail
3 7 (6.09%) Banking
3 7 (6.09%) Finance
4 6 (5.22%) Telecoms
5 5 (4.35%) Games
6 2 (1.74%) Electronics
6 2 (1.74%) Law
6 2 (1.74%) Manufacturing
7 1 (0.87%) Advertising
7 1 (0.87%) Billing
7 1 (0.87%) Dutch Language
7 1 (0.87%) French Language
7 1 (0.87%) German Language
7 1 (0.87%) Legal
Job Titles
1 35 (30.43%) Analyst
2 22 (19.13%) Web Analyst
3 13 (11.30%) Consultant
4 12 (10.43%) Designer
5 10 (8.70%) Analytics Manager
5 10 (8.70%) Architect
5 10 (8.70%) Developer
5 10 (8.70%) Digital Designer
5 10 (8.70%) Solutions Designer
5 10 (8.70%) Web Analytics Consultant
5 10 (8.70%) Web Consultant
6 9 (7.83%) Senior Manager
6 9 (7.83%) Web Analytics Analyst
7 8 (6.96%) Business Analyst
7 8 (6.96%) E-Commerce Designer
8 7 (6.09%) Digital Analyst
8 7 (6.09%) SEO Executive
8 7 (6.09%) Service Manager
9 6 (5.22%) Web Analytics Manager
9 6 (5.22%) Web Manager
Libraries, Frameworks & Software Standards
1 15 (13.04%) Web Services
2 14 (12.17%) HTML
3 12 (10.43%) CSS
4 10 (8.70%) Middleware
5 3 (2.61%) COM
5 3 (2.61%) jQuery
5 3 (2.61%) RESTful
6 2 (1.74%) CSS3
6 2 (1.74%) Flash
6 2 (1.74%) Gherkin
6 2 (1.74%) GWT
6 2 (1.74%) HTML5
6 2 (1.74%) LESS
7 1 (0.87%) AngularJS
7 1 (0.87%) DOM
7 1 (0.87%) JSP
7 1 (0.87%) Ratpack
7 1 (0.87%) Sass
7 1 (0.87%) Servlets
7 1 (0.87%) XML
Miscellaneous
1 24 (20.87%) User Experience
2 15 (13.04%) Social Media
3 14 (12.17%) Analytical Skills
4 10 (8.70%) Algorithms
4 10 (8.70%) Statistics
5 9 (7.83%) Mathematics
6 5 (4.35%) Computer Science
7 4 (3.48%) Economics
7 4 (3.48%) Management Information System
7 4 (3.48%) Visualisation
8 3 (2.61%) Copywriting
8 3 (2.61%) W3C
9 2 (1.74%) Data Structures
9 2 (1.74%) Digital Media
9 2 (1.74%) Mobile App
9 2 (1.74%) Taxonomies
10 1 (0.87%) EPoS
10 1 (0.87%) FMCG
10 1 (0.87%) Graphic Design
10 1 (0.87%) New Media
Operating Systems
1 3 (2.61%) Android
2 1 (0.87%) Apple iOS
2 1 (0.87%) Linux
2 1 (0.87%) Windows
2 1 (0.87%) Windows 10
2 1 (0.87%) Windows Server 2012
Processes & Methodologies
1 115 (100.00%) Analytics
2 31 (26.96%) E-Commerce
3 30 (26.09%) Agile Software Development
4 29 (25.22%) SEO
5 20 (17.39%) CRM
6 15 (13.04%) Tag Management
7 14 (12.17%) Content Management
7 14 (12.17%) Digital Marketing
8 13 (11.30%) Data Analysis
9 12 (10.43%) Business Intelligence
10 11 (9.57%) Data Analytics
11 9 (7.83%) Scrum
11 9 (7.83%) Web Development
12 8 (6.96%) Data Modelling
12 8 (6.96%) Use Case
13 7 (6.09%) Channel Management
13 7 (6.09%) ITIL
13 7 (6.09%) Performance Management
13 7 (6.09%) Service Delivery
13 7 (6.09%) Stakeholder Management
Programming Languages
1 24 (20.87%) SQL
2 15 (13.04%) Java
3 10 (8.70%) JavaScript
4 5 (4.35%) Python
4 5 (4.35%) VBA
5 2 (1.74%) VB
6 1 (0.87%) C#
6 1 (0.87%) Groovy
6 1 (0.87%) PL/SQL
6 1 (0.87%) R
Qualifications
1 12 (10.43%) Degree
2 3 (2.61%) Security Cleared
3 2 (1.74%) SC Cleared
Quality Assurance & Compliance
1 7 (6.09%) QA
2 1 (0.87%) Disclosure Scotland
Systems Management
1 7 (6.09%) ZABBIX
Vendors
1 45 (39.13%) Adobe
2 34 (29.57%) Google
3 18 (15.65%) Tableau
4 17 (14.78%) Omniture
5 10 (8.70%) Salesforce.com
6 7 (6.09%) Microsoft
6 7 (6.09%) Optimizely
7 6 (5.22%) Coremetrics
8 5 (4.35%) IBM
9 3 (2.61%) Atlassian
9 3 (2.61%) Oracle
9 3 (2.61%) Salesforce Marketing Cloud
9 3 (2.61%) Sitecore
10 2 (1.74%) DoubleClick
10 2 (1.74%) MicroStrategy
10 2 (1.74%) SAP
10 2 (1.74%) Siebel
10 2 (1.74%) Teradata
11 1 (0.87%) ATG
11 1 (0.87%) TIBCO
London
Preferred Choice
Rate: £300 - £400 per day
Posted: 18 hours ago
London
Opus Recruitment Solutions Ltd
Rate: Competitive
Posted: 4 days ago