The first table below looks at the demand for Web Analytics skills in IT contracts advertised for the London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 31 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the London region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
31 Jul 2014
Same period 2013 Same period 2012
Web Analytics
Rank 347 339 333
Rank change year-on-year
-8 -6
Contract jobs citing Web Analytics 52 79 74
As % of all contract IT jobs located in London 0.22% 0.33% 0.28%
As % of the Processes & Methodologies category 0.29% 0.43% 0.38%
Number of daily rates quoted 35 59 44
Average daily rate
Keep up to 90%
of your Daily Rate
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£375 £350 £344
Average daily rate % change year-on-year
+7.14% +1.81%
90% offered a daily rate of more than £229 £173 £240
10% offered a daily rate of more than £495 £550 £446
UK excluding London average daily rate £350 £325 £300
% change year-on-year
+7.69% +8.24%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £19.00 - -
Processes & Methodologies Category
London
Contract IT job ads with a match in the
Processes & Methodologies category
18040 18538 19441
As % of all contract IT jobs located in London 76.72% 76.41% 73.98%
Number of daily rates quoted 12586 12861 12944
Average daily rate £442 £450 £443
Average daily rate % change year-on-year
-1.77% +1.69%
90% offered a daily rate of more than £300 £300 £293
10% offered a daily rate of more than £600 £600 £600
UK excluding London average daily rate £375 £375 £363
% change year-on-year
- +3.44%
Number of hourly rates quoted 223 252 381
Average hourly rate £20.50 £27.50 £30.00
Average hourly rate % change year-on-year
-25.45% -8.33%
90% offered a hourly rate of more than £14.00 £15.00 £15.00
10% offered a hourly rate of more than £53.50 £51.30 £48.00
UK excluding London average hourly rate £26.00 £31.00 £31.00
% change year-on-year
-16.12% -
Web Analytics
England

Web Analytics
Jobs Demand Trend in London

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the London region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in London

Web Analytics
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the London region.

Web Analytics Daily Rate Trend in London

Web Analytics
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the London region over the 3 months to 31 July 2014.

Web Analytics Daily Rate Histogram in London

Web Analytics
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the London region.

Web Analytics Hourly Rate Trend in London

Web Analytics
Contract Job Locations in London

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Analytics within the London region over the 3 months to 31 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +15 6 £419 +8.06% 11
Southwark - - - -
Hammersmith - - - -
Harrow - - - -
Teddington - - - -
Web Analytics
England

Web Analytics
Top 30 Related IT Skills in London

For the 6 months to 31 July 2014, IT contractor jobs across the London region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 112 (100.00%) Analytics
2 43 (38.39%) Marketing
3 34 (30.36%) Omniture
4 28 (25.00%) SiteCatalyst
4 28 (25.00%) SEO
5 26 (23.21%) E-Commerce
5 26 (23.21%) Adobe
6 24 (21.43%) JavaScript
6 24 (21.43%) Finance
7 22 (19.64%) HTML
8 19 (16.96%) CSS
9 17 (15.18%) Business Intelligence
10 16 (14.29%) Google
11 15 (13.39%) Mobile App
12 14 (12.50%) Google Analytics
12 14 (12.50%) Digital Marketing
12 14 (12.50%) Project Management
12 14 (12.50%) Agile Software Development
12 14 (12.50%) Content Management
13 13 (11.61%) Data Analysis
13 13 (11.61%) SQL
14 12 (10.71%) Retail
15 11 (9.82%) CMS
15 11 (9.82%) HTML5
16 10 (8.93%) jQuery
17 9 (8.04%) MS PowerPoint
17 9 (8.04%) Legal
17 9 (8.04%) Scrum
17 9 (8.04%) MS Excel
17 9 (8.04%) CRM

Web Analytics
Top Related IT Skills in London by Category

For the 6 months to 31 July 2014, IT contractor jobs across the London region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 11 (9.82%) CMS
2 8 (7.14%) SAS
3 5 (4.46%) SharePoint
4 3 (2.68%) MQSeries
5 2 (1.79%) TeamSite
5 2 (1.79%) IIS
6 1 (0.89%) Apache
6 1 (0.89%) Tomcat
6 1 (0.89%) Documentum
6 1 (0.89%) WordPress
6 1 (0.89%) Confluence
6 1 (0.89%) SharePoint 2010
6 1 (0.89%) Adobe CQ
Applications
1 9 (8.04%) MS Excel
1 9 (8.04%) MS PowerPoint
2 6 (5.36%) Photoshop
3 5 (4.46%) SPSS
4 4 (3.57%) MS Office
5 1 (0.89%) MS Visio
Business Applications
1 28 (25.00%) SiteCatalyst
2 14 (12.50%) Google Analytics
3 2 (1.79%) WebTrends
4 1 (0.89%) Cognos Business Intelligence
4 1 (0.89%) Tridion
Cloud Services
1 1 (0.89%) Microsoft Azure
1 1 (0.89%) Responsys
Communications & Networking
1 2 (1.79%) Intranet
1 2 (1.79%) Internet
2 1 (0.89%) SMS
2 1 (0.89%) HTTP
2 1 (0.89%) DNS
Database & Business Intelligence
1 9 (8.04%) Data Warehouse
2 8 (7.14%) Hadoop
3 5 (4.46%) MongoDB
3 5 (4.46%) NoSQL
3 5 (4.46%) Big Data
4 4 (3.57%) Relational Database
5 3 (2.68%) SQL Server
5 3 (2.68%) Redis
5 3 (2.68%) Data Mining
5 3 (2.68%) PowerCenter
5 3 (2.68%) PostgreSQL
5 3 (2.68%) Spotfire
6 2 (1.79%) QlikView
6 2 (1.79%) Oracle Database
6 2 (1.79%) MySQL
7 1 (0.89%) Oracle Reports
7 1 (0.89%) Oracle Database 11g
7 1 (0.89%) SQLPlus
Development Applications
1 3 (2.68%) Dreamweaver
1 3 (2.68%) JIRA
2 1 (0.89%) Axure RP
2 1 (0.89%) Grunt
2 1 (0.89%) Subversion
2 1 (0.89%) Visual Studio
General
1 43 (38.39%) Marketing
2 24 (21.43%) Finance
3 12 (10.71%) Retail
4 9 (8.04%) Legal
5 7 (6.25%) Publishing
6 5 (4.46%) Games
6 5 (4.46%) Financial Institution
7 4 (3.57%) Telecoms
8 2 (1.79%) Advertising
8 2 (1.79%) Banking
8 2 (1.79%) French Language
9 1 (0.89%) Dutch Language
Job Titles
1 38 (33.93%) Analyst
2 27 (24.11%) Web Analyst
3 18 (16.07%) Project Manager
4 11 (9.82%) Developer
5 7 (6.25%) Data Analyst
5 7 (6.25%) Front-End Developer
6 6 (5.36%) Digital Project Manager
6 6 (5.36%) Architect
7 5 (4.46%) Product Manager
7 5 (4.46%) Campaign Manager
7 5 (4.46%) Content Manager
8 4 (3.57%) Senior Manager
9 3 (2.68%) Senior Analyst
9 3 (2.68%) Business Analyst
9 3 (2.68%) Data Warehouse Architect
9 3 (2.68%) Web Manager
9 3 (2.68%) Web Analytics Manager
9 3 (2.68%) Web Analytics Analyst
9 3 (2.68%) Senior Product Manager
9 3 (2.68%) Designer
Libraries, Frameworks & Software Standards
1 22 (19.64%) HTML
2 19 (16.96%) CSS
3 11 (9.82%) HTML5
4 10 (8.93%) jQuery
5 6 (5.36%) CSS3
6 3 (2.68%) MapReduce
6 3 (2.68%) .NET
6 3 (2.68%) Flash
6 3 (2.68%) XHTML
6 3 (2.68%) Ajax
7 2 (1.79%) XML
7 2 (1.79%) Backbone.js
7 2 (1.79%) LESS
7 2 (1.79%) JSON
8 1 (0.89%) Ember.js
8 1 (0.89%) AngularJS
8 1 (0.89%) KnockoutJS
8 1 (0.89%) Sass
8 1 (0.89%) Regular Expression
8 1 (0.89%) ASP.NET MVC 3
Miscellaneous
1 15 (13.39%) Mobile App
2 6 (5.36%) Digital Media
3 5 (4.46%) Visualisation
4 4 (3.57%) Computer Science
5 3 (2.68%) W3C
5 3 (2.68%) Open Source
5 3 (2.68%) Social Media
6 2 (1.79%) Smartphone
6 2 (1.79%) Statistics
6 2 (1.79%) Animation
6 2 (1.79%) Data Integration
6 2 (1.79%) Copywriting
7 1 (0.89%) Wiki
7 1 (0.89%) Blog
7 1 (0.89%) Data Extraction
7 1 (0.89%) Management Information System
7 1 (0.89%) Fixed Income
7 1 (0.89%) Equities
7 1 (0.89%) EPoS
7 1 (0.89%) Enterprise Software
Operating Systems
1 5 (4.46%) Linux
2 2 (1.79%) Android
2 2 (1.79%) Apple iOS
2 2 (1.79%) Windows
3 1 (0.89%) Solaris
3 1 (0.89%) UNIX
Processes & Methodologies
1 112 (100.00%) Analytics
2 28 (25.00%) SEO
3 26 (23.21%) E-Commerce
4 17 (15.18%) Business Intelligence
5 14 (12.50%) Project Management
5 14 (12.50%) Agile Software Development
5 14 (12.50%) Content Management
5 14 (12.50%) Digital Marketing
6 13 (11.61%) Data Analysis
7 9 (8.04%) Scrum
7 9 (8.04%) CRM
8 8 (7.14%) Market Research
9 6 (5.36%) Product Management
9 6 (5.36%) Time Management
9 6 (5.36%) Web Development
9 6 (5.36%) ETL
9 6 (5.36%) Workflow
10 5 (4.46%) Pay per click
10 5 (4.46%) Multivariate Testing
10 5 (4.46%) User Acceptance Testing
Programming Languages
1 24 (21.43%) JavaScript
2 13 (11.61%) SQL
3 8 (7.14%) Java
4 6 (5.36%) Python
5 3 (2.68%) T-SQL
6 2 (1.79%) Perl
6 2 (1.79%) R
6 2 (1.79%) Data Analysis Expressions (DAX)
7 1 (0.89%) Shell Script
7 1 (0.89%) Bash Shell
7 1 (0.89%) PHP
7 1 (0.89%) PL/SQL
7 1 (0.89%) C
7 1 (0.89%) C#
Qualifications
1 8 (7.14%) Degree
2 1 (0.89%) SC Cleared
2 1 (0.89%) Security Cleared
2 1 (0.89%) MBA
Quality Assurance & Compliance
1 5 (4.46%) SLA
2 2 (1.79%) WCAG
2 2 (1.79%) QA
Vendors
1 34 (30.36%) Omniture
2 26 (23.21%) Adobe
3 16 (14.29%) Google
4 8 (7.14%) comScore
5 6 (5.36%) Oracle
6 5 (4.46%) Facebook
6 5 (4.46%) Microsoft
7 3 (2.68%) Vertica
7 3 (2.68%) Informatica
8 2 (1.79%) Interwoven
8 2 (1.79%) Tableau
8 2 (1.79%) DoubleClick
9 1 (0.89%) Coremetrics
9 1 (0.89%) EPiServer
9 1 (0.89%) Venda
9 1 (0.89%) FatWire
9 1 (0.89%) Business Objects
9 1 (0.89%) Vignette
9 1 (0.89%) JBoss
9 1 (0.89%) Cognos
London
Reed Technology - UK Posting Account
Rate: £400 - £500 per day
Posted: 2 days ago
London
Harvey Nash plc
Rate: £430 - £450 per day
Posted: 6 days ago
London
Bridge Noble
Rate: £600 - £800 per day
Posted: 12 days ago
Bromley
Hays IT - Uk Posting account
Rate: £300.00 - £400.00 per annum
Posted: 26 days ago