The first table below looks at the demand for Web Analytics skills in IT contracts advertised for the London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 25 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the London region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
25 Jul 2014
Same period 2013 Same period 2012
Web Analytics
Rank 361 334 338
Rank change year-on-year
-27 +4
Contract jobs citing Web Analytics 50 81 77
As % of all contract IT jobs located in London 0.21% 0.33% 0.29%
As % of the Processes & Methodologies category 0.28% 0.44% 0.40%
Number of daily rates quoted 33 62 45
Average daily rate
Keep up to 90%
of your Daily Rate
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£375 £350 £325
Average daily rate % change year-on-year
+7.14% +7.69%
90% offered a daily rate of more than £227 £176 £219
10% offered a daily rate of more than £498 £550 £448
UK excluding London average daily rate £350 £325 £300
% change year-on-year
+7.69% +8.24%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £19.00 - -
Processes & Methodologies Category
London
Contract IT job ads with a match in the
Processes & Methodologies category
18167 18542 19451
As % of all contract IT jobs located in London 76.94% 76.48% 73.94%
Number of daily rates quoted 12695 12898 12907
Average daily rate £443 £450 £445
Average daily rate % change year-on-year
-1.66% +1.12%
90% offered a daily rate of more than £300 £300 £300
10% offered a daily rate of more than £600 £600 £600
UK excluding London average daily rate £375 £375 £363
% change year-on-year
- +3.44%
Number of hourly rates quoted 225 260 374
Average hourly rate £20.00 £27.50 £27.50
Average hourly rate % change year-on-year
-27.27% -
90% offered a hourly rate of more than £14.00 £14.00 £15.00
10% offered a hourly rate of more than £53.50 £52.00 £48.00
UK excluding London average hourly rate £26.50 £31.00 £32.00
% change year-on-year
-14.51% -3.12%
Web Analytics
England

Web Analytics
Jobs Demand Trend in London

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the London region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in London

Web Analytics
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the London region.

Web Analytics Daily Rate Trend in London

Web Analytics
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the London region over the 3 months to 25 July 2014.

Web Analytics Daily Rate Histogram in London

Web Analytics
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the London region.

Web Analytics Hourly Rate Trend in London

Web Analytics
Contract Job Locations in London

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Analytics within the London region over the 3 months to 25 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +7 7 £388 -2.82% 14
Southwark - - - -
Hammersmith - - - -
Harrow - - - -
Kingston Upon Thames - - - -
Teddington - - - -
Web Analytics
England

Web Analytics
Top 30 Related IT Skills in London

For the 6 months to 25 July 2014, IT contractor jobs across the London region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 111 (100.00%) Analytics
2 43 (38.74%) Marketing
3 34 (30.63%) Omniture
4 30 (27.03%) SEO
5 28 (25.23%) SiteCatalyst
6 27 (24.32%) E-Commerce
7 26 (23.42%) Adobe
8 24 (21.62%) JavaScript
9 22 (19.82%) HTML
10 20 (18.02%) Finance
11 19 (17.12%) CSS
12 17 (15.32%) Google
13 16 (14.41%) Digital Marketing
13 16 (14.41%) Business Intelligence
14 15 (13.51%) Google Analytics
14 15 (13.51%) Mobile App
15 14 (12.61%) Content Management
15 14 (12.61%) Agile Software Development
16 13 (11.71%) Retail
16 13 (11.71%) Data Analysis
16 13 (11.71%) Project Management
16 13 (11.71%) SQL
17 11 (9.91%) CMS
17 11 (9.91%) HTML5
18 10 (9.01%) jQuery
19 9 (8.11%) MS PowerPoint
19 9 (8.11%) Legal
19 9 (8.11%) Java
19 9 (8.11%) CRM
20 8 (7.21%) MS Excel

Web Analytics
Top Related IT Skills in London by Category

For the 6 months to 25 July 2014, IT contractor jobs across the London region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 11 (9.91%) CMS
2 8 (7.21%) SAS
3 5 (4.50%) SharePoint
4 3 (2.70%) MQSeries
5 2 (1.80%) TeamSite
5 2 (1.80%) IIS
6 1 (0.90%) Apache
6 1 (0.90%) Tomcat
6 1 (0.90%) Documentum
6 1 (0.90%) WordPress
6 1 (0.90%) Confluence
6 1 (0.90%) SharePoint 2010
6 1 (0.90%) Adobe CQ
Applications
1 9 (8.11%) MS PowerPoint
2 8 (7.21%) MS Excel
3 6 (5.41%) Photoshop
4 5 (4.50%) SPSS
5 4 (3.60%) MS Office
6 1 (0.90%) MS Visio
Business Applications
1 28 (25.23%) SiteCatalyst
2 15 (13.51%) Google Analytics
3 2 (1.80%) WebTrends
4 1 (0.90%) Cognos Business Intelligence
4 1 (0.90%) Tridion
Cloud Services
1 1 (0.90%) Microsoft Azure
1 1 (0.90%) Responsys
Communications & Networking
1 2 (1.80%) Intranet
1 2 (1.80%) Internet
2 1 (0.90%) SMS
2 1 (0.90%) HTTP
2 1 (0.90%) DNS
Database & Business Intelligence
1 8 (7.21%) Data Warehouse
1 8 (7.21%) Hadoop
2 5 (4.50%) MongoDB
2 5 (4.50%) NoSQL
2 5 (4.50%) Big Data
3 4 (3.60%) Relational Database
4 3 (2.70%) SQL Server
4 3 (2.70%) Redis
4 3 (2.70%) Data Mining
4 3 (2.70%) PowerCenter
4 3 (2.70%) PostgreSQL
4 3 (2.70%) Spotfire
5 2 (1.80%) QlikView
5 2 (1.80%) Oracle Reports
5 2 (1.80%) Oracle Database
5 2 (1.80%) MySQL
6 1 (0.90%) Oracle Database 11g
6 1 (0.90%) SQLPlus
Development Applications
1 3 (2.70%) Dreamweaver
2 1 (0.90%) Subversion
2 1 (0.90%) JIRA
2 1 (0.90%) Axure RP
2 1 (0.90%) Grunt
2 1 (0.90%) Visual Studio
General
1 43 (38.74%) Marketing
2 20 (18.02%) Finance
3 13 (11.71%) Retail
4 9 (8.11%) Legal
5 7 (6.31%) Publishing
6 5 (4.50%) Games
6 5 (4.50%) Financial Institution
7 4 (3.60%) Telecoms
8 2 (1.80%) Advertising
8 2 (1.80%) Banking
8 2 (1.80%) French Language
9 1 (0.90%) Dutch Language
Job Titles
1 37 (33.33%) Analyst
2 27 (24.32%) Web Analyst
3 16 (14.41%) Project Manager
4 11 (9.91%) Developer
5 7 (6.31%) Architect
5 7 (6.31%) Front-End Developer
6 6 (5.41%) Digital Project Manager
6 6 (5.41%) Content Manager
6 6 (5.41%) Data Analyst
7 5 (4.50%) Product Manager
7 5 (4.50%) Campaign Manager
8 4 (3.60%) Senior Manager
9 3 (2.70%) Senior Analyst
9 3 (2.70%) Solutions Architect
9 3 (2.70%) Business Analyst
9 3 (2.70%) Data Warehouse Architect
9 3 (2.70%) Web Manager
9 3 (2.70%) Senior Product Manager
9 3 (2.70%) Designer
9 3 (2.70%) Web Analytics Manager
Libraries, Frameworks & Software Standards
1 22 (19.82%) HTML
2 19 (17.12%) CSS
3 11 (9.91%) HTML5
4 10 (9.01%) jQuery
5 6 (5.41%) CSS3
6 3 (2.70%) MapReduce
6 3 (2.70%) .NET
6 3 (2.70%) Flash
6 3 (2.70%) XHTML
6 3 (2.70%) Ajax
7 2 (1.80%) Hibernate
7 2 (1.80%) XML
7 2 (1.80%) J2EE
7 2 (1.80%) Backbone.js
7 2 (1.80%) LESS
7 2 (1.80%) Spring
7 2 (1.80%) JSON
8 1 (0.90%) REST
8 1 (0.90%) Google Maps API
8 1 (0.90%) ASP.NET MVC
Miscellaneous
1 15 (13.51%) Mobile App
2 5 (4.50%) Visualisation
2 5 (4.50%) Digital Media
3 4 (3.60%) Social Media
3 4 (3.60%) Computer Science
4 3 (2.70%) W3C
4 3 (2.70%) Open Source
5 2 (1.80%) Smartphone
5 2 (1.80%) Statistics
5 2 (1.80%) Animation
5 2 (1.80%) Data Integration
5 2 (1.80%) Copywriting
6 1 (0.90%) Wiki
6 1 (0.90%) Blog
6 1 (0.90%) Data Extraction
6 1 (0.90%) Management Information System
6 1 (0.90%) Fixed Income
6 1 (0.90%) Equities
6 1 (0.90%) EPoS
6 1 (0.90%) Enterprise Software
Operating Systems
1 5 (4.50%) Linux
2 3 (2.70%) Android
2 3 (2.70%) Apple iOS
3 2 (1.80%) Windows
4 1 (0.90%) Solaris
4 1 (0.90%) UNIX
Processes & Methodologies
1 111 (100.00%) Analytics
2 30 (27.03%) SEO
3 27 (24.32%) E-Commerce
4 16 (14.41%) Business Intelligence
4 16 (14.41%) Digital Marketing
5 14 (12.61%) Agile Software Development
5 14 (12.61%) Content Management
6 13 (11.71%) Data Analysis
6 13 (11.71%) Project Management
7 9 (8.11%) CRM
8 8 (7.21%) Scrum
8 8 (7.21%) Market Research
9 6 (5.41%) Product Management
9 6 (5.41%) Time Management
9 6 (5.41%) Workflow
9 6 (5.41%) ETL
9 6 (5.41%) Web Development
10 5 (4.50%) Multivariate Testing
10 5 (4.50%) User Acceptance Testing
10 5 (4.50%) Product Marketing
Programming Languages
1 24 (21.62%) JavaScript
2 13 (11.71%) SQL
3 9 (8.11%) Java
4 6 (5.41%) Python
5 2 (1.80%) R
5 2 (1.80%) Data Analysis Expressions (DAX)
5 2 (1.80%) T-SQL
5 2 (1.80%) Perl
6 1 (0.90%) PHP
6 1 (0.90%) PL/SQL
6 1 (0.90%) C
6 1 (0.90%) C#
6 1 (0.90%) Shell Script
6 1 (0.90%) Bash Shell
Qualifications
1 8 (7.21%) Degree
2 1 (0.90%) SC Cleared
2 1 (0.90%) Security Cleared
2 1 (0.90%) MBA
Quality Assurance & Compliance
1 5 (4.50%) SLA
2 3 (2.70%) QA
3 2 (1.80%) WCAG
Vendors
1 34 (30.63%) Omniture
2 26 (23.42%) Adobe
3 17 (15.32%) Google
4 8 (7.21%) comScore
5 7 (6.31%) Oracle
6 5 (4.50%) Facebook
6 5 (4.50%) Microsoft
7 3 (2.70%) Vertica
7 3 (2.70%) Informatica
8 2 (1.80%) Interwoven
8 2 (1.80%) Tableau
8 2 (1.80%) DoubleClick
9 1 (0.90%) Coremetrics
9 1 (0.90%) EPiServer
9 1 (0.90%) Venda
9 1 (0.90%) FatWire
9 1 (0.90%) Business Objects
9 1 (0.90%) Vignette
9 1 (0.90%) JBoss
9 1 (0.90%) Cognos
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