The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 11 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
11 Feb 2016
Same period 2015 Same period 2014
Web Analytics
Rank 347 387 332
Rank change year-on-year
+40 -55
Contract jobs citing Web Analytics 61 28 75
As % of all contract IT jobs located in London 0.29% 0.13% 0.34%
As % of the Processes & Methodologies category 0.35% 0.16% 0.42%
Number of daily rates quoted 49 19 42
Average daily rate £375 £300 £405
Average daily rate % change year-on-year
+25.00% -25.97%
90% offered a daily rate of more than £266 £225 £181
10% offered a daily rate of more than £455 £455 £464
UK excluding London average daily rate £400 £325 £400
% change year-on-year
+23.07% -18.75%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £14.00 £14.37
% change year-on-year
- -2.57%
Web Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the London region.

Processes & Methodologies Category
London
Contract IT job ads with a match in the
Processes & Methodologies category
17658 17038 17712
As % of all contract IT jobs located in London 83.38% 80.34% 80.46%
Number of daily rates quoted 12589 12189 12162
Average daily rate £475 £450 £438
Average daily rate % change year-on-year
+5.55% +2.85%
90% offered a daily rate of more than £325 £310 £300
10% offered a daily rate of more than £625 £600 £600
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 215 200 245
Average hourly rate £22.00 £21.50 £24.00
Average hourly rate % change year-on-year
+2.32% -10.41%
90% offered a hourly rate of more than £12.50 £11.00 £14.50
10% offered a hourly rate of more than £51.39 £47.50 £70.00
UK excluding London average hourly rate £40.00 £27.50 £27.50
% change year-on-year
+45.45% -

Web Analytics
Jobs Demand Trend in London

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the London region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in London

Web Analytics
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the London region.

Web Analytics Daily Rate Trend in London

Web Analytics
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the London region over the 3 months to 11 February 2016.

Web Analytics Daily Rate Histogram in London

Web Analytics
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the London region.

Web Analytics Hourly Rate Trend in London

Web Analytics
Contract Job Locations in London

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Analytics within the London region over the 3 months to 11 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bromley - 4 £375 -
City of London +29 3 £275 -31.25% 7
Web Analytics
England

Web Analytics
Top 30 Related IT Skills in London

For the 6 months to 11 February 2016, IT contractor jobs across the London region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 118 (99.16%) Analytics
2 55 (46.22%) Marketing
3 44 (36.97%) Adobe
3 44 (36.97%) Google Analytics
4 43 (36.13%) Google
5 37 (31.09%) E-Commerce
6 33 (27.73%) SEO
6 33 (27.73%) Agile Software Development
7 30 (25.21%) SQL
7 30 (25.21%) Adobe Analytics
7 30 (25.21%) User Experience
8 24 (20.17%) Tableau
8 24 (20.17%) Digital Marketing
9 20 (16.81%) Analytical Skills
10 19 (15.97%) CMS
11 18 (15.13%) WebTrends
12 16 (13.45%) Retail
13 15 (12.61%) HTML
14 14 (11.76%) Java
14 14 (11.76%) Omniture
14 14 (11.76%) Algorithms
15 13 (10.92%) MS Excel
16 12 (10.08%) CRM
16 12 (10.08%) Web Services
16 12 (10.08%) Business Intelligence
16 12 (10.08%) Degree
16 12 (10.08%) Social Media
16 12 (10.08%) Tag Management
17 11 (9.24%) Data Analytics
17 11 (9.24%) Information Architecture

Web Analytics
Top Related IT Skills in London by Category

For the 6 months to 11 February 2016, IT contractor jobs across the London region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 19 (15.97%) CMS
2 9 (7.56%) Adobe Experience Manager
2 9 (7.56%) SAS
3 6 (5.04%) Confluence
4 4 (3.36%) SharePoint
5 3 (2.52%) Drupal
6 1 (0.84%) SharePoint 2010
6 1 (0.84%) SharePoint 2013
6 1 (0.84%) WebSphere
Applications
1 13 (10.92%) MS Excel
2 8 (6.72%) MS PowerPoint
3 7 (5.88%) Photoshop
4 5 (4.20%) OmniGraffle
5 3 (2.52%) MS Office
5 3 (2.52%) MS Visio
6 1 (0.84%) Adobe Illustrator
6 1 (0.84%) InfoPath
Business Applications
1 18 (15.13%) WebTrends
2 6 (5.04%) Radian6
3 5 (4.20%) Unica
4 4 (3.36%) Dynamics CRM
5 2 (1.68%) Eloqua
5 2 (1.68%) Oracle CRM
5 2 (1.68%) SAP Oil and Gas
6 1 (0.84%) Magento
6 1 (0.84%) Oracle Retail
Cloud Services
1 44 (36.97%) Google Analytics
2 30 (25.21%) Adobe Analytics
3 5 (4.20%) Google Cloud Platform
4 3 (2.52%) Microsoft Azure
5 2 (1.68%) Office 365
6 1 (0.84%) AdWords
6 1 (0.84%) Google Tag Manager
6 1 (0.84%) SmartFocus
Communications & Networking
1 2 (1.68%) Internet
Database & Business Intelligence
1 7 (5.88%) Big Data
1 7 (5.88%) Data Mining
1 7 (5.88%) MongoDB
1 7 (5.88%) NoSQL
2 5 (4.20%) BigQuery
3 4 (3.36%) Apache Hive
3 4 (3.36%) Hadoop
4 2 (1.68%) QlikView
4 2 (1.68%) Spotfire
5 1 (0.84%) BusinessObjects
Development Applications
1 6 (5.04%) Axure RP
1 6 (5.04%) Balsamiq Mockups
1 6 (5.04%) JIRA
2 3 (2.52%) Cucumber
2 3 (2.52%) Team Foundation Server
3 2 (1.68%) Grunt
4 1 (0.84%) Dreamweaver
4 1 (0.84%) Git (software)
General
1 55 (46.22%) Marketing
2 16 (13.45%) Retail
3 7 (5.88%) Banking
3 7 (5.88%) Telecoms
4 6 (5.04%) Finance
5 5 (4.20%) Games
6 2 (1.68%) Advertising
6 2 (1.68%) Electronics
6 2 (1.68%) Manufacturing
7 1 (0.84%) Back Office
7 1 (0.84%) Billing
7 1 (0.84%) Dutch Language
7 1 (0.84%) French Language
7 1 (0.84%) German Language
Job Titles
1 47 (39.50%) Analyst
2 23 (19.33%) Web Analyst
3 18 (15.13%) Business Analyst
4 14 (11.76%) Digital Analyst
5 12 (10.08%) Consultant
6 11 (9.24%) Web Analytics Analyst
7 10 (8.40%) Designer
8 9 (7.56%) Marketing Analyst
9 8 (6.72%) Architect
9 8 (6.72%) Web Analytics Consultant
9 8 (6.72%) Web Consultant
10 7 (5.88%) Service Manager
10 7 (5.88%) SQL Analyst
11 6 (5.04%) Data Analyst
11 6 (5.04%) Developer
11 6 (5.04%) Digital Business Analyst
11 6 (5.04%) Digital Marketing Analyst
11 6 (5.04%) Marketing Business Analyst
11 6 (5.04%) Project Manager
11 6 (5.04%) Senior Manager
Libraries, Frameworks & Software Standards
1 15 (12.61%) HTML
2 12 (10.08%) Web Services
3 10 (8.40%) CSS
4 6 (5.04%) Middleware
5 4 (3.36%) COM
5 4 (3.36%) jQuery
6 3 (2.52%) Flash
6 3 (2.52%) Gherkin
6 3 (2.52%) HTML5
7 2 (1.68%) Ajax
7 2 (1.68%) AngularJS
7 2 (1.68%) GWT
7 2 (1.68%) RESTful
8 1 (0.84%) ASP.NET
8 1 (0.84%) CSS3
8 1 (0.84%) Dojo
8 1 (0.84%) DOM
8 1 (0.84%) JSON
8 1 (0.84%) PhoneGap
8 1 (0.84%) REST
Miscellaneous
1 30 (25.21%) User Experience
2 20 (16.81%) Analytical Skills
3 14 (11.76%) Algorithms
4 12 (10.08%) Social Media
5 9 (7.56%) Statistics
6 8 (6.72%) Mathematics
7 7 (5.88%) Visualisation
8 5 (4.20%) Computer Science
8 5 (4.20%) Copywriting
8 5 (4.20%) Management Information System
9 4 (3.36%) Economics
9 4 (3.36%) Mobile App
10 3 (2.52%) Data Structures
10 3 (2.52%) W3C
11 2 (1.68%) Data Extraction
11 2 (1.68%) Digital Media
11 2 (1.68%) Taxonomies
12 1 (0.84%) FMCG
12 1 (0.84%) Internet of Things
12 1 (0.84%) New Media
Operating Systems
1 7 (5.88%) Android
2 3 (2.52%) Apple iOS
3 2 (1.68%) Windows
4 1 (0.84%) Windows 10
4 1 (0.84%) Windows Server 2012
Processes & Methodologies
1 118 (99.16%) Analytics
2 37 (31.09%) E-Commerce
3 33 (27.73%) Agile Software Development
3 33 (27.73%) SEO
4 24 (20.17%) Digital Marketing
5 12 (10.08%) Business Intelligence
5 12 (10.08%) CRM
5 12 (10.08%) Tag Management
6 11 (9.24%) Data Analysis
6 11 (9.24%) Data Analytics
6 11 (9.24%) Information Architecture
7 9 (7.56%) Content Management
7 9 (7.56%) Use Case
8 8 (6.72%) Competitor Analysis
8 8 (6.72%) Data Modelling
8 8 (6.72%) ITIL
9 7 (5.88%) ETL
9 7 (5.88%) Scrum
9 7 (5.88%) Service Delivery
9 7 (5.88%) Stakeholder Management
Programming Languages
1 30 (25.21%) SQL
2 14 (11.76%) Java
3 11 (9.24%) JavaScript
4 5 (4.20%) Python
4 5 (4.20%) VBA
5 3 (2.52%) R
6 2 (1.68%) PHP
6 2 (1.68%) VB
Qualifications
1 12 (10.08%) Degree
2 5 (4.20%) Security Cleared
3 3 (2.52%) PMI Certification
3 3 (2.52%) PMP
3 3 (2.52%) SC Cleared
Quality Assurance & Compliance
1 9 (7.56%) QA
2 1 (0.84%) Disclosure Scotland
Systems Management
1 7 (5.88%) ZABBIX
Vendors
1 44 (36.97%) Adobe
2 43 (36.13%) Google
3 24 (20.17%) Tableau
4 14 (11.76%) Omniture
5 11 (9.24%) Microsoft
6 8 (6.72%) Salesforce.com
7 6 (5.04%) Coremetrics
8 5 (4.20%) Atlassian
9 4 (3.36%) IBM
10 3 (2.52%) Oracle
10 3 (2.52%) Salesforce Marketing Cloud
10 3 (2.52%) Sitecore
11 2 (1.68%) ATG
11 2 (1.68%) Elastic Path
11 2 (1.68%) MicroStrategy
11 2 (1.68%) SAP
12 1 (0.84%) Cognos
12 1 (0.84%) Teradata
12 1 (0.84%) TIBCO
12 1 (0.84%) webMethods
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