The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 7 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
7 Jul 2015
Same period 2014 Same period 2013
Web Analytics
Rank 359 353 339
Rank change year-on-year
-6 -14
Contract jobs citing Web Analytics 52 53 74
As % of all contract IT jobs located in London 0.23% 0.23% 0.31%
As % of the Processes & Methodologies category 0.29% 0.29% 0.40%
Number of daily rates quoted 32 37 57
Average daily rate
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of your Daily Rate
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£400 £375 £325
Average daily rate % change year-on-year
+6.66% +15.38%
90% offered a daily rate of more than £303 £265 £162
10% offered a daily rate of more than £548 £480 £535
UK excluding London average daily rate £350 £350 £320
% change year-on-year
- +9.37%
Number of hourly rates quoted 0 1 0
Average hourly rate - £38.80 -
UK excluding London average hourly rate £33.00 £19.00 -
% change year-on-year
+73.68% -
Web Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the London region.

Processes & Methodologies Category
London
Contract IT job ads with a match in the
Processes & Methodologies category
18011 18102 18653
As % of all contract IT jobs located in London 78.78% 79.00% 78.39%
Number of daily rates quoted 12843 12763 12895
Average daily rate £450 £440 £450
Average daily rate % change year-on-year
+2.27% -2.22%
90% offered a daily rate of more than £313 £300 £300
10% offered a daily rate of more than £620 £600 £600
UK excluding London average daily rate £388 £375 £365
% change year-on-year
+3.33% +2.61%
Number of hourly rates quoted 227 229 282
Average hourly rate £22.18 £20.00 £27.97
Average hourly rate % change year-on-year
+10.90% -28.49%
90% offered a hourly rate of more than £12.20 £13.30 £14.85
10% offered a hourly rate of more than £55.30 £50.00 £56.20
UK excluding London average hourly rate £30.00 £27.50 £30.50
% change year-on-year
+9.09% -9.83%

Web Analytics
Jobs Demand Trend in London

This chart provides a 3-month moving total of IT contractor jobs citing Web Analytics across the London region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in London

Web Analytics
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the London region.

Web Analytics Daily Rate Trend in London

Web Analytics
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the London region over the 3 months to 7 July 2015.

Web Analytics Daily Rate Histogram in London

Web Analytics
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the London region.

Web Analytics Hourly Rate Trend in London

Web Analytics
Contract Job Locations in London

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Analytics within the London region over the 3 months to 7 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London -4 11 £488 +30.00% 5
Hammersmith - 2 £350 -
Croydon - 1 £260 -
Web Analytics
England

Web Analytics
Top 30 Related IT Skills in London

For the 6 months to 7 July 2015, IT contractor jobs across the London region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics.

1 123 (100.00%) Analytics
2 44 (35.77%) Adobe
3 42 (34.15%) Google
4 40 (32.52%) Marketing
5 38 (30.89%) HTML
5 38 (30.89%) Adobe Analytics
6 37 (30.08%) SEO
6 37 (30.08%) Google Analytics
7 34 (27.64%) Agile Software Development
8 30 (24.39%) JavaScript
9 29 (23.58%) User Experience
10 27 (21.95%) SQL
11 25 (20.33%) Analytical Skills
12 24 (19.51%) WebTrends
13 22 (17.89%) Publishing
14 19 (15.45%) Oracle
14 19 (15.45%) Omniture
15 18 (14.63%) CSS
16 17 (13.82%) E-Commerce
17 16 (13.01%) ETL
17 16 (13.01%) Finance
18 15 (12.20%) Content Management
19 14 (11.38%) Degree
19 14 (11.38%) Workflow
19 14 (11.38%) Tableau
20 13 (10.57%) SDLC
20 13 (10.57%) Oracle Database
20 13 (10.57%) CMS
20 13 (10.57%) XML
20 13 (10.57%) Banking

Web Analytics
Top Related IT Skills in London by Category

For the 6 months to 7 July 2015, IT contractor jobs across the London region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Application Platforms
1 13 (10.57%) CMS
2 11 (8.94%) Oracle Workflow
3 8 (6.50%) SAS
4 7 (5.69%) WebLogic
5 4 (3.25%) Apache
5 4 (3.25%) Tomcat
5 4 (3.25%) Oracle HTTP Server
5 4 (3.25%) WebLogic Portal
5 4 (3.25%) Sitecore CMS
5 4 (3.25%) Confluence
6 3 (2.44%) Umbraco
7 2 (1.63%) WebSphere
7 2 (1.63%) WebSphere Portal
8 1 (0.81%) Node.js
8 1 (0.81%) Adobe Experience Manager
8 1 (0.81%) WordPress
Applications
1 7 (5.69%) MS Excel
2 5 (4.07%) SPSS
2 5 (4.07%) MS Office
3 4 (3.25%) Photoshop
4 2 (1.63%) MS PowerPoint
5 1 (0.81%) Spreadsheet
Business Applications
1 24 (19.51%) WebTrends
2 7 (5.69%) Adobe Campaign
3 3 (2.44%) Dynamics CRM
3 3 (2.44%) Remedy ITSM
4 2 (1.63%) Radian6
5 1 (0.81%) Unica
Cloud Services
1 38 (30.89%) Adobe Analytics
2 37 (30.08%) Google Analytics
3 6 (4.88%) Amazon AWS
4 3 (2.44%) Cloud Computing
5 2 (1.63%) SaaS
6 1 (0.81%) GitHub
Communications & Networking
1 8 (6.50%) Internet
2 6 (4.88%) HTTP
Database & Business Intelligence
1 13 (10.57%) Oracle Database
2 11 (8.94%) Data Warehouse
3 9 (7.32%) Oracle Database 11g
4 7 (5.69%) Oracle BI EE
4 7 (5.69%) Oracle Database 10g
5 5 (4.07%) SQL Server
6 3 (2.44%) Data Mining
6 3 (2.44%) Data Mart
6 3 (2.44%) Big Data
7 2 (1.63%) Relational Database
7 2 (1.63%) PostgreSQL
8 1 (0.81%) QlikView
8 1 (0.81%) RDBMS
8 1 (0.81%) DB2
8 1 (0.81%) MySQL
8 1 (0.81%) Hadoop
8 1 (0.81%) MongoDB
8 1 (0.81%) NoSQL
Development Applications
1 5 (4.07%) JIRA
2 3 (2.44%) Firebug
2 3 (2.44%) Fiddler
3 1 (0.81%) Grunt
3 1 (0.81%) Bower
General
1 40 (32.52%) Marketing
2 22 (17.89%) Publishing
3 16 (13.01%) Finance
4 13 (10.57%) Banking
5 11 (8.94%) Retail
6 5 (4.07%) Legal
6 5 (4.07%) Telecoms
7 3 (2.44%) Billing
8 1 (0.81%) Retail Banking
8 1 (0.81%) Multimedia
8 1 (0.81%) Advertising
8 1 (0.81%) Games
Job Titles
1 28 (22.76%) Analyst
2 18 (14.63%) Consultant
3 13 (10.57%) Web Analyst
4 12 (9.76%) Designer
5 11 (8.94%) Developer
6 10 (8.13%) Web Analytics Consultant
7 9 (7.32%) Senior Designer
8 7 (5.69%) Oracle Developer
9 5 (4.07%) Architect
9 5 (4.07%) Marketing Consultant
9 5 (4.07%) Digital Content Designer
10 4 (3.25%) Senior Digital Content Designer
10 4 (3.25%) Cloud Consultant
10 4 (3.25%) Social Media Analyst
10 4 (3.25%) Web Manager
10 4 (3.25%) Project Manager
10 4 (3.25%) Programme Manager
10 4 (3.25%) Database Developer
10 4 (3.25%) Product Manager
10 4 (3.25%) Oracle Database Developer
Libraries, Frameworks & Software Standards
1 38 (30.89%) HTML
2 18 (14.63%) CSS
3 13 (10.57%) XML
4 12 (9.76%) Web Services
5 11 (8.94%) jQuery
6 9 (7.32%) HTML5
7 7 (5.69%) WebCenter
7 7 (5.69%) .NET
7 7 (5.69%) ASP.NET
8 6 (4.88%) .NET Framework
8 6 (4.88%) CSS3
9 5 (4.07%) AngularJS
10 4 (3.25%) WebGL
10 4 (3.25%) REST
10 4 (3.25%) DHTML
10 4 (3.25%) JSON
10 4 (3.25%) Hibernate
10 4 (3.25%) Spring
10 4 (3.25%) JSP
11 3 (2.44%) Ajax
Miscellaneous
1 29 (23.58%) User Experience
2 25 (20.33%) Analytical Skills
3 11 (8.94%) Social Media
4 10 (8.13%) Statistics
5 6 (4.88%) Visualisation
5 6 (4.88%) Computer Science
6 5 (4.07%) Mathematics
6 5 (4.07%) Digital Media
6 5 (4.07%) Mobile App
7 4 (3.25%) Google Search Appliance
8 3 (2.44%) Algorithms
8 3 (2.44%) New Media
8 3 (2.44%) Data Integration
9 2 (1.63%) Physics
9 2 (1.63%) Graphic Design
9 2 (1.63%) Data Centre
9 2 (1.63%) Mobile Payment
10 1 (0.81%) Enterprise Software
10 1 (0.81%) Mobile Banking
10 1 (0.81%) Data Structures
Operating Systems
1 3 (2.44%) Windows
1 3 (2.44%) Linux
2 2 (1.63%) Android
2 2 (1.63%) Apple iOS
3 1 (0.81%) Windows Phone
3 1 (0.81%) Windows Phone 7
Processes & Methodologies
1 123 (100.00%) Analytics
2 37 (30.08%) SEO
3 34 (27.64%) Agile Software Development
4 17 (13.82%) E-Commerce
5 16 (13.01%) ETL
6 15 (12.20%) Content Management
7 14 (11.38%) Workflow
8 13 (10.57%) SDLC
9 11 (8.94%) CRM
9 11 (8.94%) SOA
10 10 (8.13%) Campaign Management
11 9 (7.32%) ITIL
12 8 (6.50%) Service Management
12 8 (6.50%) Scrum
13 7 (5.69%) Stakeholder Management
13 7 (5.69%) Business Intelligence
13 7 (5.69%) Web Development
13 7 (5.69%) System Testing
14 6 (4.88%) Multivariate Testing
14 6 (4.88%) Digital Marketing
Programming Languages
1 30 (24.39%) JavaScript
2 27 (21.95%) SQL
3 11 (8.94%) PL/SQL
4 9 (7.32%) Java
5 8 (6.50%) VBScript
6 7 (5.69%) VB.NET
7 5 (4.07%) Python
8 3 (2.44%) R
9 2 (1.63%) PHP
9 2 (1.63%) Scala
9 2 (1.63%) C
10 1 (0.81%) C++
10 1 (0.81%) Perl
10 1 (0.81%) ActionScript
10 1 (0.81%) Objective-C
10 1 (0.81%) Ruby
10 1 (0.81%) Groovy
Qualifications
1 14 (11.38%) Degree
2 2 (1.63%) Security Cleared
3 1 (0.81%) PhD
3 1 (0.81%) MBA
Quality Assurance & Compliance
1 8 (6.50%) QA
Systems Management
1 3 (2.44%) Netcool
2 1 (0.81%) TeamSite
Vendors
1 44 (35.77%) Adobe
2 42 (34.15%) Google
3 19 (15.45%) Oracle
3 19 (15.45%) Omniture
4 14 (11.38%) Tableau
5 8 (6.50%) Eloqua
6 7 (5.69%) Aprimo
6 7 (5.69%) Business Objects
7 6 (4.88%) Sitecore
8 4 (3.25%) Teradata
8 4 (3.25%) Microsoft
8 4 (3.25%) Endeca
9 3 (2.44%) FatWire
9 3 (2.44%) Amdocs
9 3 (2.44%) TIBCO
9 3 (2.44%) Remedy
9 3 (2.44%) Infovista
9 3 (2.44%) BMC
9 3 (2.44%) Pega
9 3 (2.44%) Coremetrics
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