The table below looks at the statistics for Web Analytics skills in IT contracts advertised for the London region. Included is a guide to the contractor rates offered in IT contracts that have cited Web Analytics over the 3 months to 29 June 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
29 Jun 2016
Same period 2015 Same period 2014
Web Analytics
Rank 389 377 358
Rank change year-on-year
-12 -19
Contract jobs citing Web Analytics 39 54 59
As % of all contract IT jobs located in London 0.18% 0.23% 0.26%
As % of the Processes & Methodologies category 0.21% 0.28% 0.32%
Number of daily rates quoted 29 34 40
Median daily rate £385 £400 £375
Median daily rate % change year-on-year
-3.75% +6.66%
90% offered a daily rate of more than £225 £268 £273
10% offered a daily rate of more than £505 £544 £480
UK excluding London median daily rate £425 £350 £383
% change year-on-year
+21.42% -8.49%
Number of hourly rates quoted 0 0 1
Median hourly rate - - £38.80
UK excluding London median hourly rate £35.00 £33.00 £19.75
% change year-on-year
+6.06% +67.08%
Web Analytics
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the London region.

Processes & Methodologies Category
London
Contract IT job ads with a match in the
Processes & Methodologies category
18252 18961 18637
As % of all contract IT jobs located in London 84.46% 81.15% 81.35%
Number of daily rates quoted 13341 13468 13184
Median daily rate £475 £450 £438
Median daily rate % change year-on-year
+5.55% +2.85%
90% offered a daily rate of more than £325 £310 £300
10% offered a daily rate of more than £625 £625 £600
UK excluding London median daily rate £400 £385 £375
% change year-on-year
+3.89% +2.66%
Number of hourly rates quoted 147 244 230
Median hourly rate £21.64 £22.18 £20.16
Median hourly rate % change year-on-year
-2.43% +10.01%
90% offered a hourly rate of more than £12.50 £11.00 £13.00
10% offered a hourly rate of more than £46.00 £55.50 £53.50
UK excluding London median hourly rate £28.50 £30.00 £30.00
% change year-on-year
-5.00% -

Web Analytics
Jobs Demand Trend in London

The demand trend of contract jobs across the London region citing Web Analytics as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in London

Web Analytics
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics across the London region.

Web Analytics Daily Rate Trend in London

Web Analytics
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Web Analytics across the London region over the 3 months to 29 June 2016.

Web Analytics Daily Rate Histogram in London

Web Analytics
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics across the London region.

Web Analytics Hourly Rate Trend in London

Web Analytics
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the London region over the 3 months to 29 June 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +43 9 £338 -15.62% 1
Bromley - 1 £350 -
Web Analytics
England

Web Analytics
Top 30 Related IT Skills in London

For the 6 months to 29 June 2016, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the London region with a requirement for Web Analytics.

1 92 (100.00%) Analytics
2 43 (46.74%) Adobe
3 39 (42.39%) Marketing
4 26 (28.26%) Google
5 25 (27.17%) Google Analytics
5 25 (27.17%) Adobe Analytics
6 24 (26.09%) SEO
7 23 (25.00%) E-Commerce
8 20 (21.74%) Omniture
8 20 (21.74%) Adobe Experience Manager
9 19 (20.65%) CRM
10 18 (19.57%) Agile Software Development
11 15 (16.30%) Data Analysis
11 15 (16.30%) CMS
11 15 (16.30%) SQL
11 15 (16.30%) User Experience
11 15 (16.30%) Tag Management
12 14 (15.22%) HTML
12 14 (15.22%) Content Management
13 13 (14.13%) WebTrends
13 13 (14.13%) Data Analytics
14 12 (13.04%) Social Media
14 12 (13.04%) Java
15 10 (10.87%) Web Development
15 10 (10.87%) Degree
15 10 (10.87%) Web Services
15 10 (10.87%) Algorithms
16 9 (9.78%) Channel Management
16 9 (9.78%) Middleware
16 9 (9.78%) Finance

Web Analytics
Top Related IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 20 (21.74%) Adobe Experience Manager
2 15 (16.30%) CMS
3 4 (4.35%) Confluence
4 3 (3.26%) SAS
5 2 (2.17%) WordPress
6 1 (1.09%) Drupal
6 1 (1.09%) SharePoint
6 1 (1.09%) SharePoint 2013
6 1 (1.09%) Sitecore CMS
6 1 (1.09%) Umbraco
Applications
1 4 (4.35%) Photoshop
2 3 (3.26%) OmniGraffle
3 2 (2.17%) MS PowerPoint
3 2 (2.17%) SPSS
4 1 (1.09%) MS Excel
Business Applications
1 13 (14.13%) WebTrends
2 7 (7.61%) Unica
3 6 (6.52%) Eloqua
4 4 (4.35%) Radian6
5 1 (1.09%) Oracle BPM
5 1 (1.09%) Oracle Retail
5 1 (1.09%) SAP hybris
5 1 (1.09%) SAP Oil and Gas
Cloud Services
1 25 (27.17%) Adobe Analytics
1 25 (27.17%) Google Analytics
2 4 (4.35%) SaaS
3 3 (3.26%) Google Tag Manager
4 2 (2.17%) AdWords
4 2 (2.17%) Amazon AWS
4 2 (2.17%) GitHub
4 2 (2.17%) SmartFocus
5 1 (1.09%) Amazon S3
5 1 (1.09%) Google Cloud Platform
5 1 (1.09%) Heroku
5 1 (1.09%) MailChimp
5 1 (1.09%) Microsoft Azure
Communications & Networking
1 1 (1.09%) HTTP
1 1 (1.09%) Internet
1 1 (1.09%) Intranet
Database & Business Intelligence
1 7 (7.61%) Big Data
2 6 (6.52%) Data Mining
3 4 (4.35%) Apache Hive
3 4 (4.35%) Hadoop
4 3 (3.26%) MongoDB
5 2 (2.17%) SQL Server
6 1 (1.09%) BigQuery
6 1 (1.09%) Data Warehouse
6 1 (1.09%) DB2
6 1 (1.09%) NoSQL
6 1 (1.09%) Oracle Database
6 1 (1.09%) PostgreSQL
6 1 (1.09%) QlikView
6 1 (1.09%) Relational Database
6 1 (1.09%) SQL Server Integration Services
Development Applications
1 7 (7.61%) Grunt
2 4 (4.35%) JIRA
3 3 (3.26%) Axure RP
3 3 (3.26%) Balsamiq Mockups
4 1 (1.09%) Atlassian Bamboo
4 1 (1.09%) Bower
4 1 (1.09%) Gatling
4 1 (1.09%) Geb
4 1 (1.09%) Gradle
4 1 (1.09%) Spock
General
1 39 (42.39%) Marketing
2 9 (9.78%) Finance
3 8 (8.70%) Banking
4 6 (6.52%) Retail
5 4 (4.35%) Telecoms
6 3 (3.26%) Law
7 2 (2.17%) Advertising
8 1 (1.09%) Billing
8 1 (1.09%) Electronics
8 1 (1.09%) Games
8 1 (1.09%) Legal
8 1 (1.09%) Manufacturing
8 1 (1.09%) Pharmaceutical
Job Titles
1 20 (21.74%) Analyst
2 14 (15.22%) Architect
3 11 (11.96%) Designer
3 11 (11.96%) Web Analyst
4 10 (10.87%) Developer
5 9 (9.78%) Analytics Consultant
5 9 (9.78%) Consultant
5 9 (9.78%) Digital Designer
5 9 (9.78%) E-Commerce Designer
5 9 (9.78%) Solutions Designer
5 9 (9.78%) Web Analytics Consultant
5 9 (9.78%) Web Consultant
6 7 (7.61%) SEO Executive
6 7 (7.61%) Solutions Architect
7 6 (6.52%) Web Manager
8 5 (5.43%) Analytics Manager
8 5 (5.43%) Senior Manager
8 5 (5.43%) Web Analytics Manager
8 5 (5.43%) Web Developer
9 4 (4.35%) Digital Analyst
Libraries, Frameworks & Software Standards
1 14 (15.22%) HTML
2 10 (10.87%) Web Services
3 9 (9.78%) Middleware
4 8 (8.70%) CSS
5 6 (6.52%) XML
6 5 (5.43%) Spring
7 4 (4.35%) CSS3
7 4 (4.35%) RESTful
8 3 (3.26%) Ajax
8 3 (3.26%) HTML5
8 3 (3.26%) jQuery
8 3 (3.26%) JSON
8 3 (3.26%) JSR 170
8 3 (3.26%) LESS
8 3 (3.26%) OSGi
8 3 (3.26%) REST
9 2 (2.17%) AngularJS
9 2 (2.17%) Node.js
9 2 (2.17%) Sass
9 2 (2.17%) Twitter Bootstrap
Miscellaneous
1 15 (16.30%) User Experience
2 12 (13.04%) Social Media
3 10 (10.87%) Algorithms
4 7 (7.61%) Analytical Skills
5 6 (6.52%) Mathematics
6 5 (5.43%) Statistics
7 4 (4.35%) Computer Science
7 4 (4.35%) Economics
7 4 (4.35%) Management Information System
8 3 (3.26%) Copywriting
8 3 (3.26%) Data Centre
8 3 (3.26%) Data Integration
8 3 (3.26%) Enterprise Software
9 2 (2.17%) Fintech
9 2 (2.17%) FMCG
10 1 (1.09%) Data Structures
10 1 (1.09%) EPoS
10 1 (1.09%) Physics
Operating Systems
1 3 (3.26%) Android
1 3 (3.26%) Linux
2 1 (1.09%) Apple iOS
Processes & Methodologies
1 92 (100.00%) Analytics
2 24 (26.09%) SEO
3 23 (25.00%) E-Commerce
4 19 (20.65%) CRM
5 18 (19.57%) Agile Software Development
6 15 (16.30%) Data Analysis
6 15 (16.30%) Tag Management
7 14 (15.22%) Content Management
8 13 (14.13%) Data Analytics
9 10 (10.87%) Web Development
10 9 (9.78%) Channel Management
10 9 (9.78%) Digital Marketing
11 8 (8.70%) Scrum
11 8 (8.70%) Stakeholder Management
12 7 (7.61%) Performance Management
13 6 (6.52%) Business Intelligence
13 6 (6.52%) Digital Analytics
13 6 (6.52%) Marketing Automation
13 6 (6.52%) Project Management
14 5 (5.43%) Data Modelling
Programming Languages
1 15 (16.30%) SQL
2 12 (13.04%) Java
3 8 (8.70%) JavaScript
4 6 (6.52%) Python
4 6 (6.52%) VBA
5 2 (2.17%) R
6 1 (1.09%) C#
6 1 (1.09%) Groovy
6 1 (1.09%) PL/SQL
Qualifications
1 10 (10.87%) Degree
2 1 (1.09%) PMI Certification
2 1 (1.09%) PMP
Quality Assurance & Compliance
1 4 (4.35%) QA
2 1 (1.09%) PCI DSS
Vendors
1 43 (46.74%) Adobe
2 26 (28.26%) Google
3 20 (21.74%) Omniture
4 7 (7.61%) Salesforce.com
5 6 (6.52%) Coremetrics
5 6 (6.52%) Optimizely
6 5 (5.43%) hybris
6 5 (5.43%) Oracle
6 5 (5.43%) Tableau
7 3 (3.26%) Atlassian
7 3 (3.26%) DoubleClick
7 3 (3.26%) SAP
8 2 (2.17%) Cognos
8 2 (2.17%) IBM
8 2 (2.17%) Siebel
8 2 (2.17%) Teradata
9 1 (1.09%) Microsoft
9 1 (1.09%) Sitecore
9 1 (1.09%) TIBCO
9 1 (1.09%) webMethods