The table below looks at the prevalence of the term Advertising in IT jobs advertised for the Merseyside region. Included is a guide to the average salaries offered in IT jobs that have cited Advertising over the 3 months to 2 June 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
2 Jun 2015
Same period 2014 Same period 2013
Advertising
Rank 57 46 61
Rank change year-on-year
-11 +15
Permanent jobs citing Advertising 4 24 2
As % of all permanent IT jobs located in Merseyside 0.85% 3.77% 0.43%
As % of the General category 2.25% 12.57% 1.19%
Number of salaries quoted 4 23 2
Average salary £40,000 £55,000 £65,000
Average salary % change year-on-year
-27.27% -15.38%
UK excluding London average salary £41,500 £40,000 £40,000
% change year-on-year
+3.75% -
Advertising
North West

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Merseyside region.

General Category
Merseyside
Permanent IT job ads with a match in the
General category
178 191 168
As % of all permanent IT jobs located in Merseyside 37.79% 30.03% 36.05%
Number of salaries quoted 148 163 141
Average salary £40,000 £40,000 £35,000
Average salary % change year-on-year
- +14.28%
90% offered a salary of more than £24,000 £24,000 £25,500
10% offered a salary of more than £64,500 £56,000 £70,000
UK excluding London average salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Advertising
Jobs Demand Trend in Merseyside

This chart provides a 3-month moving total of permanent IT jobs citing Advertising across the Merseyside region as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in Merseyside

Advertising
Salary Trend in Merseyside

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising across the Merseyside region.

Advertising Salary Trend in Merseyside

Advertising
Salary Histogram in Merseyside

This chart provides a salary histogram for IT jobs citing Advertising across the Merseyside region over the 3 months to 2 June 2015.

Advertising Salary Histogram in Merseyside

Advertising
Job Locations in Merseyside

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Advertising within the Merseyside region over the 3 months to 2 June 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Liverpool -5 3 £40,000 -27.27% 8
Birkenhead - 1 £40,000 - 2
Advertising
North West

Advertising
Top 30 Related IT Skills in Merseyside

For the 6 months to 2 June 2015, IT jobs across the Merseyside region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Advertising.

1 6 (75.00%) .NET
2 5 (62.50%) C#
2 5 (62.50%) Microsoft
3 4 (50.00%) ASP.NET
3 4 (50.00%) SQL Server
4 3 (37.50%) MS Excel
4 3 (37.50%) JavaScript
4 3 (37.50%) SQL
4 3 (37.50%) MVC
4 3 (37.50%) Agile Software Development
4 3 (37.50%) ASP.NET MVC
4 3 (37.50%) ASP.NET Web API
5 2 (25.00%) HTML5
5 2 (25.00%) Windows
5 2 (25.00%) RESTful
5 2 (25.00%) WCF
5 2 (25.00%) BDD
5 2 (25.00%) CSS3
5 2 (25.00%) Facebook
5 2 (25.00%) Web Application Development
5 2 (25.00%) TDD
5 2 (25.00%) SQL Server Reporting Services
5 2 (25.00%) Dynamics AX
5 2 (25.00%) jQuery
5 2 (25.00%) SharePoint
5 2 (25.00%) HTML
5 2 (25.00%) CSS
6 1 (12.50%) SOAP
6 1 (12.50%) Web Services
6 1 (12.50%) CRM

Advertising
Top Related IT Skills in Merseyside by Category

For the 6 months to 2 June 2015, IT jobs across the Merseyside region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 2 (25.00%) SharePoint
2 1 (12.50%) IIS
2 1 (12.50%) CMS
2 1 (12.50%) WordPress
2 1 (12.50%) SharePoint 2013
2 1 (12.50%) SharePoint 2010
Applications
1 3 (37.50%) MS Excel
Business Applications
1 2 (25.00%) Dynamics AX
2 1 (12.50%) Dynamics NAV
2 1 (12.50%) Dynamics CRM
Communications & Networking
1 1 (12.50%) DNS
Database & Business Intelligence
1 4 (50.00%) SQL Server
2 2 (25.00%) SQL Server Reporting Services
Development Applications
1 1 (12.50%) Team Foundation Server
1 1 (12.50%) Grunt
General
1 1 (12.50%) Finance
1 1 (12.50%) Legal
1 1 (12.50%) Games
1 1 (12.50%) Marketing
Job Titles
1 3 (37.50%) Developer
2 2 (25.00%) .NET Development Manager
2 2 (25.00%) Development Manager
3 1 (12.50%) .NET Developer
3 1 (12.50%) Dynamics CRM Developer
3 1 (12.50%) Front-End Developer
3 1 (12.50%) SharePoint Administrator
3 1 (12.50%) Microsoft Developer
3 1 (12.50%) Administrator
3 1 (12.50%) CRM Developer
Libraries, Frameworks & Software Standards
1 6 (75.00%) .NET
2 4 (50.00%) ASP.NET
3 3 (37.50%) ASP.NET MVC
3 3 (37.50%) ASP.NET Web API
4 2 (25.00%) HTML5
4 2 (25.00%) RESTful
4 2 (25.00%) WCF
4 2 (25.00%) CSS3
4 2 (25.00%) jQuery
4 2 (25.00%) HTML
4 2 (25.00%) CSS
5 1 (12.50%) SOAP
5 1 (12.50%) Web Services
5 1 (12.50%) Sass
5 1 (12.50%) WPF
Miscellaneous
1 1 (12.50%) Tandem
1 1 (12.50%) Analytical Skills
Operating Systems
1 2 (25.00%) Windows
2 1 (12.50%) Windows Server 2003
2 1 (12.50%) Android
2 1 (12.50%) Windows Server 2008
2 1 (12.50%) Windows Server 2012
2 1 (12.50%) Windows Phone
Processes & Methodologies
1 3 (37.50%) MVC
1 3 (37.50%) Agile Software Development
2 2 (25.00%) BDD
2 2 (25.00%) Web Application Development
2 2 (25.00%) TDD
3 1 (12.50%) CRM
3 1 (12.50%) ERP
3 1 (12.50%) ETL
3 1 (12.50%) Validation
3 1 (12.50%) Migration
3 1 (12.50%) Security Testing
3 1 (12.50%) Time Management
3 1 (12.50%) Data Migration
3 1 (12.50%) Android Development
3 1 (12.50%) Digital Marketing
3 1 (12.50%) MVVM
Programming Languages
1 5 (62.50%) C#
2 3 (37.50%) JavaScript
2 3 (37.50%) SQL
3 1 (12.50%) PHP
3 1 (12.50%) VB.NET
3 1 (12.50%) X++
Qualifications
1 1 (12.50%) Microsoft Certification
1 1 (12.50%) MCITP
1 1 (12.50%) MCTS
System Software
1 1 (12.50%) Active Directory
Vendors
1 5 (62.50%) Microsoft
2 2 (25.00%) Facebook
3 1 (12.50%) Oracle
3 1 (12.50%) Xamarin
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