Qualitative Research
UK

The following table provides summary statistics for permanent job vacancies with a requirement for Qualitative Research skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Qualitative Research over the 6 months to 27 April 2024 with a comparison to the same period in the previous 2 years.

6 months to
27 Apr 2024
Same period 2023 Same period 2022
Rank 739 811 892
Rank change year-on-year +72 +81 -133
Permanent jobs citing Qualitative Research 157 159 349
As % of all permanent jobs advertised in the UK 0.16% 0.15% 0.23%
As % of the Processes & Methodologies category 0.19% 0.16% 0.24%
Number of salaries quoted 61 70 105
10th Percentile £29,750 £37,885 £42,500
25th Percentile £34,000 £41,500 £44,000
Median annual salary (50th Percentile) £46,719 £60,000 £55,000
Median % change year-on-year -22.14% +9.09% +4.76%
75th Percentile £65,000 £70,000 £66,250
90th Percentile £77,500 £75,000 £73,100
UK excluding London median annual salary £35,413 £68,000 £50,000
% change year-on-year -47.92% +36.00% -

All Process and Methodology Skills
UK

Qualitative Research is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 84,305 100,095 147,310
As % of all permanent jobs advertised in the UK 85.99% 95.64% 95.57%
Number of salaries quoted 59,591 58,745 83,129
10th Percentile £29,000 £34,000 £33,500
25th Percentile £40,000 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £62,000 £60,000
Median % change year-on-year -11.29% +3.33% +9.09%
75th Percentile £72,500 £82,500 £80,000
90th Percentile £92,500 £100,000 £96,250
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +9.38%

Qualitative Research
Job Vacancy Trend

Job postings citing Qualitative Research as a proportion of all IT jobs advertised.

Job vacancy trend for Qualitative Research in the UK

Qualitative Research
Salary Trend

3-month moving average salary quoted in jobs citing Qualitative Research.

Salary trend for Qualitative Research in the UK

Qualitative Research
Salary Histogram

Salary distribution for jobs citing Qualitative Research over the 6 months to 27 April 2024.

Salary histogram for Qualitative Research in the UK

Qualitative Research
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Qualitative Research within the UK over the 6 months to 27 April 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
UK excluding London +92 115 £35,413 -47.92% 12
England +50 80 £50,000 -25.93% 32
Scotland -15 51 - - 2
Work from Home +93 49 £44,100 -37.00% 22
London +53 28 £62,500 -1.96% 22
North of England +47 15 £49,612 -29.13% 4
Midlands +17 14 £35,000 -17.65% 1
South East +38 13 £31,500 -53.68% 3
North West +4 9 £65,000 -7.14% 3
Northern Ireland - 9 - -
East Midlands - 8 £35,000 -
West Midlands +27 6 £35,375 -16.77% 1
South West +3 5 £47,112 +17.45%
East of England - 5 £50,527 - 2
Yorkshire +96 4 £35,413 -11.72% 1
Wales +13 3 - - 1
North East -1 2 £44,225 +10.56%

Qualitative Research
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 14 (8.92%) Microsoft Excel
2 13 (8.28%) Microsoft PowerPoint
3 11 (7.01%) Microsoft Office
4 9 (5.73%) InVision
4 9 (5.73%) Sketch
5 6 (3.82%) SPSS
5 6 (3.82%) UserZoom
6 3 (1.91%) Adobe XD
6 3 (1.91%) Stata
7 1 (0.64%) Spreadsheet
7 1 (0.64%) Trello
Cloud Services
1 36 (22.93%) Figma
2 32 (20.38%) SurveyMonkey
3 6 (3.82%) Microsoft 365
4 4 (2.55%) Miro
5 1 (0.64%) Contentsquare
5 1 (0.64%) Google Analytics
5 1 (0.64%) Google Tag Manager
5 1 (0.64%) Power Platform
5 1 (0.64%) Salesforce Sales Cloud
5 1 (0.64%) Salesforce Service Cloud
Communications & Networking
1 6 (3.82%) Intranet
2 4 (2.55%) Internet
3 1 (0.64%) SNA
Database & Business Intelligence
1 1 (0.64%) Power BI
1 1 (0.64%) Tableau
Development Applications
1 1 (0.64%) Visual Website Optimizer
General
1 59 (37.58%) Finance
2 57 (36.31%) Inclusion and Diversity
2 57 (36.31%) Marketing
3 51 (32.48%) Law
4 47 (29.94%) Social Skills
5 37 (23.57%) Social Science
6 19 (12.10%) Analytical Skills
7 11 (7.01%) Presentation Skills
7 11 (7.01%) Public Sector
8 7 (4.46%) Banking
8 7 (4.46%) Telecoms
8 7 (4.46%) Wearables
9 6 (3.82%) Legal
10 5 (3.18%) Organisational Skills
11 4 (2.55%) Retail
12 3 (1.91%) Advertising
13 1 (0.64%) Electronics
13 1 (0.64%) Korean Language
13 1 (0.64%) Retail Banking
Job Titles
1 53 (33.76%) User Researcher
2 51 (32.48%) Senior
3 36 (22.93%) Lead
4 33 (21.02%) Senior User Researcher
5 20 (12.74%) User Experience Researcher
6 15 (9.55%) Consultant
7 9 (5.73%) Analyst
8 8 (5.10%) Research Manager
8 8 (5.10%) Senior Consultant
9 5 (3.18%) Development Manager
9 5 (3.18%) Insight Manager
10 4 (2.55%) Insight Analyst
10 4 (2.55%) Managing Consultant
10 4 (2.55%) Performance Manager
10 4 (2.55%) Senior User Experience Researcher
10 4 (2.55%) Strategy Consultant
11 3 (1.91%) Data Analyst
11 3 (1.91%) Designer
11 3 (1.91%) Market Research Manager
11 3 (1.91%) Research Analyst
Libraries, Frameworks & Software Standards
1 3 (1.91%) CSS
1 3 (1.91%) HTML
2 1 (0.64%) Web Services
Miscellaneous
1 50 (31.85%) Product Ownership
2 27 (17.20%) Market Risk
3 7 (4.46%) Marketing Technology
3 7 (4.46%) Robotics
3 7 (4.46%) Smartphone
4 6 (3.82%) NHS
5 5 (3.18%) Onboarding
6 3 (1.91%) Blog
6 3 (1.91%) Mobile App
6 3 (1.91%) Self-Motivation
7 2 (1.27%) Data Protection Act
8 1 (0.64%) Graphic Design
8 1 (0.64%) Social Network
Processes & Methodologies
1 110 (70.06%) User Research
2 100 (63.69%) Quantitative Research
3 97 (61.78%) Actionable Insight
4 78 (49.68%) User Experience
5 61 (38.85%) UX Research
6 52 (33.12%) Psychology
7 50 (31.85%) Interaction Design
7 50 (31.85%) Service Design
8 49 (31.21%) Agile
8 49 (31.21%) Fintech
9 46 (29.30%) Cognitive Science
10 45 (28.66%) Customer Experience
11 44 (28.03%) User-Centered Design (UCD)
12 43 (27.39%) Anthropology
13 39 (24.84%) Workshop Facilitation
14 36 (22.93%) Project Planning
15 34 (21.66%) Roadmaps
16 33 (21.02%) Backlog Prioritisation
16 33 (21.02%) Digital Customer Experience
16 33 (21.02%) Empathy Maps
Programming Languages
1 35 (22.29%) R
2 4 (2.55%) Python
3 2 (1.27%) Ada
4 1 (0.64%) SQL
Qualifications
1 79 (50.32%) Degree
2 50 (31.85%) Master's Degree
3 43 (27.39%) PhD
4 33 (21.02%) SC Cleared
4 33 (21.02%) Security Cleared
5 4 (2.55%) BPSS Clearance
6 2 (1.27%) Postgraduate
7 1 (0.64%) DBS Check
Quality Assurance & Compliance
1 55 (35.03%) Accessibility
2 11 (7.01%) Actionable Recommendations
3 4 (2.55%) GDPR
4 3 (1.91%) PMO
4 3 (1.91%) QA
4 3 (1.91%) WCAG
Vendors
1 39 (24.84%) Qualtrics
2 18 (11.46%) Microsoft
3 7 (4.46%) Hotjar
4 6 (3.82%) Adobe
5 4 (2.55%) Mercator
6 1 (0.64%) Alteryx
6 1 (0.64%) Google
6 1 (0.64%) Optimizely
6 1 (0.64%) Salesforce