Period
to 26 April 2019

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in Berkshire. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 26 April 2019 with a comparison to the same period over the previous 2 years.

Social Media
South East > Berkshire
6 months to
26 Apr 2019
Same period 2018 Same period 2017
Rank 214 197 174
Rank change year-on-year -17 -23 +83
Permanent jobs citing Social Media 27 73 102
As % of all permanent IT jobs advertised in Berkshire 0.48% 1.04% 1.46%
As % of the Miscellaneous category 1.22% 2.81% 4.02%
Number of salaries quoted 27 65 55
Berkshire median annual salary £35,000 £35,000 £35,000
10th Percentile £25,000 £21,800 £24,600
90th Percentile £79,500 £45,000 £57,500
South East median annual salary £33,750 £35,000 £33,000
% change year-on-year -3.57% +6.06% -22.35%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Berkshire with a requirement for generic IT skills.

All Generic IT Skills
Berkshire
Permanent vacancies with a requirement for generic IT skills 2,206 2,600 2,540
As % of all permanent IT jobs advertised in Berkshire 39.23% 36.88% 36.38%
Number of salaries quoted 1,683 2,008 1,946
Berkshire median annual salary £52,500 £50,000 £50,000
Median salary % change year-on-year +5.00% - -
10th Percentile £30,000 £28,750 £27,500
90th Percentile £75,000 £73,750 £75,000
South East median annual salary £50,000 £45,000 £45,000
% change year-on-year +11.11% - -

Social Media
Job Vacancy Trend in Berkshire

Job postings citing Social Media as a percentage of all IT jobs advertised in Berkshire.

Job vacancy trend for Social Media in Berkshire

Social Media
Salary Trend in Berkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in Berkshire.

Salary trend for Social Media in Berkshire

Social Media
Salary Histogram in Berkshire

The salary distribution of IT jobs citing Social Media in Berkshire over the 6 months to 26 April 2019.

Salary histogram for Social Media in Berkshire

Social Media
Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the Berkshire region over the 6 months to 26 April 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading -15 16 £27,500 -21.43%
Maidenhead +14 4 £26,000 -42.22% 4
Bracknell -6 1 £20,500 -54.44%
Windsor - 1 £42,500 - 2
Social Media
South East

For the 6 months to 26 April 2019, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Berkshire region with a requirement for Social Media.

1 26 (96.30%) Marketing
2 11 (40.74%) Business Development
2 11 (40.74%) Time Management
2 11 (40.74%) Internet
3 9 (33.33%) Salesforce.com
4 8 (29.63%) Lead Generation
4 8 (29.63%) SEO
4 8 (29.63%) Degree
5 6 (22.22%) Demand Generation
5 6 (22.22%) Creative Thinking
5 6 (22.22%) SaaS
5 6 (22.22%) Cybersecurity
6 5 (18.52%) Social Media Monitoring
6 5 (18.52%) Social Media Marketing
6 5 (18.52%) Link Building
6 5 (18.52%) Facebook
6 5 (18.52%) Twitter
6 5 (18.52%) Internet Marketing
7 4 (14.81%) Information Security
7 4 (14.81%) Competitor Analysis
7 4 (14.81%) Product Management
7 4 (14.81%) Value Proposition
8 3 (11.11%) Sales Enablement
8 3 (11.11%) Content Marketing
8 3 (11.11%) Collaborative Working
8 3 (11.11%) Social Media Management
8 3 (11.11%) Blog
9 2 (7.41%) Digital Marketing
9 2 (7.41%) French Language
9 2 (7.41%) German Language

Social Media
Co-occurring IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (3.70%) WordPress
Applications
1 1 (3.70%) Microsoft Excel
1 1 (3.70%) Microsoft PowerPoint
Cloud Services
1 6 (22.22%) SaaS
2 2 (7.41%) Amazon AWS
2 2 (7.41%) IaaS
2 2 (7.41%) Microsoft Azure
3 1 (3.70%) Google Analytics
Communications & Networking
1 11 (40.74%) Internet
General
1 26 (96.30%) Marketing
2 2 (7.41%) French Language
2 2 (7.41%) German Language
2 2 (7.41%) Italian Language
2 2 (7.41%) Spanish Language
Job Titles
1 5 (18.52%) Analyst
1 5 (18.52%) Social Media Analyst
2 4 (14.81%) Account Manager
2 4 (14.81%) Business Manager
2 4 (14.81%) Marketing Executive
2 4 (14.81%) Product Manager
3 1 (3.70%) Creative Designer
3 1 (3.70%) Designer
3 1 (3.70%) Graduate
3 1 (3.70%) Head of Communications
3 1 (3.70%) Lead Product Manager
3 1 (3.70%) Sales Support
3 1 (3.70%) Security Manager
3 1 (3.70%) Security Product Manager
3 1 (3.70%) Team Leader
3 1 (3.70%) Trainee
Miscellaneous
1 3 (11.11%) Blog
2 1 (3.70%) FMCG
2 1 (3.70%) Graphic Design
Processes & Methodologies
1 11 (40.74%) Business Development
1 11 (40.74%) Time Management
2 8 (29.63%) Lead Generation
2 8 (29.63%) SEO
3 6 (22.22%) Creative Thinking
3 6 (22.22%) Cybersecurity
3 6 (22.22%) Demand Generation
4 5 (18.52%) Internet Marketing
4 5 (18.52%) Link Building
4 5 (18.52%) Social Media Marketing
4 5 (18.52%) Social Media Monitoring
5 4 (14.81%) Competitor Analysis
5 4 (14.81%) Information Security
5 4 (14.81%) Product Management
5 4 (14.81%) Value Proposition
6 3 (11.11%) Collaborative Working
6 3 (11.11%) Content Marketing
6 3 (11.11%) Sales Enablement
6 3 (11.11%) Social Media Management
7 2 (7.41%) Problem-Solving
Qualifications
1 8 (29.63%) Degree
Vendors
1 9 (33.33%) Salesforce.com
2 5 (18.52%) Facebook
2 5 (18.52%) Twitter
3 1 (3.70%) Adobe
3 1 (3.70%) Google
3 1 (3.70%) Hootsuite