Period
to 26 April 2018

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in Berkshire. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 26 April 2018 with a comparison to the same period over the previous 2 years.

Social Media
South East > Berkshire
6 months to
26 Apr 2018
Same period 2017 Same period 2016
Rank 197 174 255
Rank change year-on-year -23 +81 -69
Permanent jobs citing Social Media 73 102 69
As % of all permanent IT jobs advertised in Berkshire 1.04% 1.46% 0.68%
As % of the Miscellaneous category 2.57% 3.70% 1.58%
Number of salaries quoted 65 55 64
Berkshire median annual salary £35,000 £35,000 £45,000
Median salary % change year-on-year - -22.22% +12.50%
10th Percentile £21,800 £24,600 £21,475
90th Percentile £45,000 £57,500 £63,750
South East median annual salary £35,000 £33,000 £42,500
% change year-on-year +6.06% -22.35% +6.25%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Berkshire with a requirement for generic IT skills.

All Generic IT Skills
Berkshire
Permanent vacancies with a requirement for generic IT skills 2,836 2,760 4,362
As % of all permanent IT jobs advertised in Berkshire 40.23% 39.53% 42.79%
Number of salaries quoted 2,221 2,125 3,601
Berkshire median annual salary £50,000 £50,000 £50,000
10th Percentile £28,000 £27,000 £27,500
90th Percentile £72,500 £75,000 £71,250
South East median annual salary £45,000 £44,031 £45,000
% change year-on-year +2.20% -2.15% +5.64%

Social Media
Job Vacancy Trend in Berkshire

Job postings citing Social Media as a percentage of all IT jobs advertised in Berkshire.

Job vacancy trend for Social Media in Berkshire

Social Media
Salary Trend in Berkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in Berkshire.

Salary trend for Social Media in Berkshire

Social Media
Salary Histogram in Berkshire

The salary distribution of IT jobs citing Social Media in Berkshire over the 6 months to 26 April 2018.

Salary histogram for Social Media in Berkshire

Social Media
Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the Berkshire region over the 6 months to 26 April 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading -2 37 £35,000 -22.22% 13
Wokingham -3 26 £35,000 - 3
Newbury - 4 £27,500 -
Slough +2 1 £45,000 +12.50% 3
Bracknell -1 1 £45,000 +24.14% 1
Maidenhead -29 1 £45,000 -41.94% 2
Social Media
South East

For the 6 months to 26 April 2018, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Berkshire region with a requirement for Social Media.

1 42 (57.53%) Marketing
2 30 (41.10%) Facebook
3 29 (39.73%) Google
4 26 (35.62%) Agile Software Development
4 26 (35.62%) Digital Marketing
4 26 (35.62%) MVC
4 26 (35.62%) C#
4 26 (35.62%) .NET
4 26 (35.62%) ASP.NET
4 26 (35.62%) OO
4 26 (35.62%) ASP.NET Web API
5 25 (34.25%) Web Application Development
5 25 (34.25%) ASP.NET MVC 5
5 25 (34.25%) Apple
5 25 (34.25%) SQL Server
5 25 (34.25%) Sony
5 25 (34.25%) BBC
5 25 (34.25%) Git (software)
5 25 (34.25%) WCF
5 25 (34.25%) RESTful
5 25 (34.25%) ASP.NET MVC
5 25 (34.25%) BDD
5 25 (34.25%) NoSQL
5 25 (34.25%) Node.js
5 25 (34.25%) TDD
5 25 (34.25%) Ruby
5 25 (34.25%) Yahoo!
6 24 (32.88%) Degree
7 21 (28.77%) B2B
7 21 (28.77%) SQL Server 2014

Social Media
Co-occurring IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (9.59%) CMS
Applications
1 4 (5.48%) Adobe Illustrator
1 4 (5.48%) Microsoft PowerPoint
1 4 (5.48%) Photoshop
2 3 (4.11%) Adobe After Effects
2 3 (4.11%) Adobe Premiere
2 3 (4.11%) InDesign
2 3 (4.11%) Microsoft Excel
3 2 (2.74%) Microsoft Project
Business Applications
1 7 (9.59%) Eloqua
2 1 (1.37%) Sprinklr
2 1 (1.37%) WebTrends
Cloud Services
1 3 (4.11%) SaaS
2 1 (1.37%) Adobe Analytics
2 1 (1.37%) Cloud Computing
2 1 (1.37%) Google Analytics
2 1 (1.37%) Microsoft Azure
Database & Business Intelligence
1 25 (34.25%) NoSQL
1 25 (34.25%) SQL Server
2 21 (28.77%) SQL Server 2014
3 4 (5.48%) MySQL
3 4 (5.48%) SQL Server 2016
4 3 (4.11%) Power BI
Development Applications
1 25 (34.25%) Git (software)
2 1 (1.37%) WiX
General
1 42 (57.53%) Marketing
2 14 (19.18%) Advertising
3 8 (10.96%) Finance
4 5 (6.85%) Legal
4 5 (6.85%) Multimedia
5 3 (4.11%) German Language
6 1 (1.37%) Publishing
6 1 (1.37%) Telecoms
Job Titles
1 43 (58.90%) Developer
2 29 (39.73%) Social Media Developer
3 25 (34.25%) .NET Developer
4 20 (27.40%) Marketing Manager
5 11 (15.07%) Digital Marketing Manager
6 7 (9.59%) Graduate
6 7 (9.59%) Graduate Developer
6 7 (9.59%) Graduate Software Developer
6 7 (9.59%) Software Developer
6 7 (9.59%) Web Developer
7 4 (5.48%) PHP Developer
8 3 (4.11%) Business Intelligence Manager
8 3 (4.11%) HTML Developer
8 3 (4.11%) Junior Web Designer
8 3 (4.11%) Junior Web Developer
8 3 (4.11%) Web Designer
8 3 (4.11%) Web Manager
8 3 (4.11%) Website Developer
8 3 (4.11%) Website Manager
8 3 (4.11%) Website Marketing Manager
Libraries, Frameworks & Software Standards
1 26 (35.62%) .NET
1 26 (35.62%) ASP.NET
1 26 (35.62%) ASP.NET Web API
2 25 (34.25%) ASP.NET MVC
2 25 (34.25%) ASP.NET MVC 5
2 25 (34.25%) Node.js
2 25 (34.25%) RESTful
2 25 (34.25%) WCF
3 19 (26.03%) HTML
4 15 (20.55%) CSS
5 7 (9.59%) jQuery
6 4 (5.48%) HTML5
6 4 (5.48%) LAMP
6 4 (5.48%) Twitter Bootstrap
6 4 (5.48%) XML
7 3 (4.11%) Sass
8 2 (2.74%) ATL
9 1 (1.37%) AngularJS
9 1 (1.37%) REST
9 1 (1.37%) Web Services
Miscellaneous
1 25 (34.25%) BBC
2 7 (9.59%) Computer Science
3 5 (6.85%) Blog
4 4 (5.48%) Social Network
4 4 (5.48%) User Experience
5 3 (4.11%) Enterprise Software
5 3 (4.11%) Graphic Design
6 1 (1.37%) Mobile App
6 1 (1.37%) Video Editing
Operating Systems
1 7 (9.59%) Mac OS X
Processes & Methodologies
1 26 (35.62%) Agile Software Development
1 26 (35.62%) Digital Marketing
1 26 (35.62%) MVC
1 26 (35.62%) OO
2 25 (34.25%) BDD
2 25 (34.25%) TDD
2 25 (34.25%) Web Application Development
3 21 (28.77%) B2B
4 20 (27.40%) SEO
5 16 (21.92%) Email Marketing
5 16 (21.92%) Pay per click
6 12 (16.44%) Analytics
6 12 (16.44%) Marketing Strategy
7 11 (15.07%) CRM
7 11 (15.07%) Open Source
8 10 (13.70%) Marketing Automation
9 9 (12.33%) B2C
9 9 (12.33%) Content Development
9 9 (12.33%) Data Strategy
9 9 (12.33%) Integrated Marketing
Programming Languages
1 26 (35.62%) C#
2 25 (34.25%) Ruby
3 7 (9.59%) C++
3 7 (9.59%) Java
3 7 (9.59%) JavaScript
4 4 (5.48%) PHP
5 2 (2.74%) SQL
6 1 (1.37%) Python
6 1 (1.37%) R
Qualifications
1 24 (32.88%) Degree
2 7 (9.59%) Computer Science Degree
Quality Assurance & Compliance
1 2 (2.74%) PMO
2 1 (1.37%) Actionable Recommendations
2 1 (1.37%) Data Quality
Vendors
1 30 (41.10%) Facebook
2 29 (39.73%) Google
3 25 (34.25%) Apple
3 25 (34.25%) Sony
3 25 (34.25%) Yahoo!
4 14 (19.18%) Twitter
5 10 (13.70%) Marketo
6 6 (8.22%) HubSpot
6 6 (8.22%) Pardot
7 5 (6.85%) Adobe
7 5 (6.85%) Salesforce.com
8 1 (1.37%) BMC
8 1 (1.37%) Brightcove
8 1 (1.37%) Microsoft
8 1 (1.37%) SAP
8 1 (1.37%) Sysomos
8 1 (1.37%) Tableau