Period
to 19 January 2018

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in Berkshire. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 19 January 2018 with a comparison to the same period over the previous 2 years.

Social Media
South East > Berkshire
6 months to
19 Jan 2018
Same period 2017 Same period 2016
Rank 167 215 239
Rank change year-on-year +48 +24 -52
Permanent jobs citing Social Media 94 67 104
As % of all permanent IT jobs advertised in Berkshire 1.44% 0.85% 0.95%
As % of the Miscellaneous category 3.66% 2.12% 2.28%
Number of salaries quoted 79 42 85
Berkshire median annual salary £35,000 £36,250 £47,500
Median salary % change year-on-year -3.45% -23.68% +18.75%
10th Percentile £21,000 £24,000 £21,250
90th Percentile £47,500 £67,375 £63,750
South East median annual salary £35,000 £32,000 £40,000
% change year-on-year +9.38% -20.00% -

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Berkshire with a requirement for generic IT skills.

All Generic IT Skills
Berkshire
Permanent vacancies with a requirement for generic IT skills 2,566 3,165 4,569
As % of all permanent IT jobs advertised in Berkshire 39.21% 40.31% 41.78%
Number of salaries quoted 1,985 2,419 3,729
Berkshire median annual salary £47,500 £50,000 £50,000
Median salary % change year-on-year -5.00% - +5.26%
10th Percentile £28,000 £28,750 £27,500
90th Percentile £75,000 £76,250 £71,250
South East median annual salary £45,000 £45,000 £45,000

Social Media
Job Vacancy Trend in Berkshire

Job postings citing Social Media as a percentage of all IT jobs advertised in Berkshire.

Job vacancy trend for Social Media in Berkshire

Social Media
Salary Trend in Berkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in Berkshire.

Salary trend for Social Media in Berkshire

Social Media
Salary Histogram in Berkshire

The salary distribution of IT jobs citing Social Media in Berkshire over the 6 months to 19 January 2018.

Salary histogram for Social Media in Berkshire

Social Media
Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the Berkshire region over the 6 months to 19 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading +23 39 £40,000 - 3
Wokingham +17 32 £35,000 - 1
Maidenhead +4 9 £21,500 -72.26% 2
Newbury -16 2 £31,250 -3.85% 2
Slough +2 1 £45,000 +12.50%
Bracknell -3 1 £45,000 -
Social Media
South East

For the 6 months to 19 January 2018, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Berkshire region with a requirement for Social Media.

1 49 (52.13%) Marketing
2 39 (41.49%) MVC
2 39 (41.49%) C#
2 39 (41.49%) .NET
2 39 (41.49%) ASP.NET
3 38 (40.43%) OO
3 38 (40.43%) Agile Software Development
3 38 (40.43%) ASP.NET Web API
4 37 (39.36%) Facebook
5 36 (38.30%) Google
6 33 (35.11%) SQL Server 2014
6 33 (35.11%) ASP.NET MVC 5
6 33 (35.11%) Web Application Development
6 33 (35.11%) BDD
6 33 (35.11%) NoSQL
6 33 (35.11%) ASP.NET MVC
6 33 (35.11%) Node.js
6 33 (35.11%) Ruby
6 33 (35.11%) Yahoo!
6 33 (35.11%) TDD
6 33 (35.11%) WCF
6 33 (35.11%) RESTful
6 33 (35.11%) Git (software)
6 33 (35.11%) SQL Server
6 33 (35.11%) Sony
6 33 (35.11%) Apple
6 33 (35.11%) BBC
7 21 (22.34%) Digital Marketing
8 19 (20.21%) CRM
8 19 (20.21%) B2B

Social Media
Co-occurring IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (4.26%) CMS
Applications
1 8 (8.51%) Microsoft PowerPoint
2 7 (7.45%) Adobe Illustrator
3 6 (6.38%) Microsoft Excel
3 6 (6.38%) Photoshop
4 5 (5.32%) Adobe After Effects
4 5 (5.32%) Adobe Premiere
5 4 (4.26%) Final Cut Pro
6 2 (2.13%) Microsoft Project
7 1 (1.06%) InDesign
Business Applications
1 8 (8.51%) Eloqua
2 5 (5.32%) Salesforce.com CRM
3 1 (1.06%) Sprinklr
3 1 (1.06%) WebTrends
Cloud Services
1 6 (6.38%) Microsoft Azure
2 5 (5.32%) SaaS
3 1 (1.06%) Adobe Analytics
3 1 (1.06%) Cloud Computing
Communications & Networking
1 2 (2.13%) SMS
2 1 (1.06%) LAN
Database & Business Intelligence
1 33 (35.11%) NoSQL
1 33 (35.11%) SQL Server
1 33 (35.11%) SQL Server 2014
2 3 (3.19%) Power BI
Development Applications
1 33 (35.11%) Git (software)
General
1 49 (52.13%) Marketing
2 17 (18.09%) Advertising
3 5 (5.32%) Finance
3 5 (5.32%) German Language
4 4 (4.26%) Telecoms
5 2 (2.13%) Multimedia
6 1 (1.06%) Games
6 1 (1.06%) Legal
6 1 (1.06%) Publishing
Job Titles
1 41 (43.62%) Developer
2 34 (36.17%) Social Media Developer
3 33 (35.11%) .NET Developer
4 20 (21.28%) Marketing Manager
5 11 (11.70%) Digital Marketing Manager
6 6 (6.38%) .NET Software Engineer
6 6 (6.38%) C# Software Engineer
6 6 (6.38%) Sales Executive
6 6 (6.38%) Software Developer
6 6 (6.38%) Software Engineer
7 5 (5.32%) Azure Engineer
7 5 (5.32%) Azure Software Engineer
7 5 (5.32%) Business Development Executive
7 5 (5.32%) Cloud Engineer
7 5 (5.32%) Cloud Software Engineer
7 5 (5.32%) Graduate
7 5 (5.32%) Graduate Developer
7 5 (5.32%) Graduate Software Developer
7 5 (5.32%) Telesales Representative
7 5 (5.32%) Web Engineer
Libraries, Frameworks & Software Standards
1 39 (41.49%) .NET
1 39 (41.49%) ASP.NET
2 38 (40.43%) ASP.NET Web API
3 33 (35.11%) ASP.NET MVC
3 33 (35.11%) ASP.NET MVC 5
3 33 (35.11%) Node.js
3 33 (35.11%) RESTful
3 33 (35.11%) WCF
4 9 (9.57%) HTML
5 7 (7.45%) Twitter Bootstrap
6 6 (6.38%) AngularJS
6 6 (6.38%) React
7 5 (5.32%) CSS
7 5 (5.32%) REST
7 5 (5.32%) Web Services
8 1 (1.06%) ATL
8 1 (1.06%) jQuery
8 1 (1.06%) Sass
Miscellaneous
1 33 (35.11%) BBC
2 6 (6.38%) Computer Science
3 5 (5.32%) Enterprise Software
4 3 (3.19%) Motion Graphics
5 2 (2.13%) Blog
5 2 (2.13%) Mobile App
5 2 (2.13%) Video Editing
6 1 (1.06%) Animation
6 1 (1.06%) Digital Media
6 1 (1.06%) Embedded Systems
6 1 (1.06%) FMCG
6 1 (1.06%) Graphic Design
6 1 (1.06%) PlayStation
6 1 (1.06%) Social Network
6 1 (1.06%) User Experience
6 1 (1.06%) Xbox
Operating Systems
1 6 (6.38%) Mac OS X
Processes & Methodologies
1 39 (41.49%) MVC
2 38 (40.43%) Agile Software Development
2 38 (40.43%) OO
3 33 (35.11%) BDD
3 33 (35.11%) TDD
3 33 (35.11%) Web Application Development
4 21 (22.34%) Digital Marketing
5 19 (20.21%) B2B
5 19 (20.21%) CRM
6 15 (15.96%) Email Marketing
6 15 (15.96%) Pay per click
7 12 (12.77%) Content Marketing
7 12 (12.77%) Marketing Strategy
7 12 (12.77%) SEO
8 11 (11.70%) B2C
8 11 (11.70%) Integrated Marketing
8 11 (11.70%) Marketing Automation
9 10 (10.64%) Business Development
9 10 (10.64%) Display Advertising
9 10 (10.64%) Search Engine Marketing
Programming Languages
1 39 (41.49%) C#
2 33 (35.11%) Ruby
3 7 (7.45%) SQL
4 6 (6.38%) C++
4 6 (6.38%) Java
5 1 (1.06%) JavaScript
5 1 (1.06%) Python
5 1 (1.06%) R
Qualifications
1 18 (19.15%) Degree
2 6 (6.38%) Computer Science Degree
3 1 (1.06%) MBA
Quality Assurance & Compliance
1 2 (2.13%) PMO
2 1 (1.06%) Actionable Recommendations
2 1 (1.06%) Data Quality
Vendors
1 37 (39.36%) Facebook
2 36 (38.30%) Google
3 33 (35.11%) Apple
3 33 (35.11%) Sony
3 33 (35.11%) Yahoo!
4 14 (14.89%) Twitter
5 11 (11.70%) Marketo
5 11 (11.70%) Salesforce.com
6 9 (9.57%) Microsoft
7 6 (6.38%) HubSpot
7 6 (6.38%) Pardot
8 5 (5.32%) Adobe
9 1 (1.06%) BMC
9 1 (1.06%) Brightcove
9 1 (1.06%) SAP
9 1 (1.06%) Sysomos
9 1 (1.06%) Tableau