Period
to 20 November 2017

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in Berkshire. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 20 November 2017 with a comparison to the same period over the previous 2 years.

Social Media
South East > Berkshire
6 months to
20 Nov 2017
Same period 2016 Same period 2015
Rank 166 248 226
Rank change year-on-year +82 -22 -10
Permanent jobs citing Social Media 91 54 116
As % of all permanent IT jobs advertised in Berkshire 1.44% 0.63% 1.05%
As % of the Miscellaneous category 3.53% 1.55% 2.49%
Number of salaries quoted 66 38 79
Berkshire median annual salary £35,000 £40,000 £45,000
Median salary % change year-on-year -12.50% -11.11% -10.00%
10th Percentile £21,750 £28,700 £21,250
90th Percentile £53,750 £66,625 £68,000
South East median annual salary £35,000 £32,500 £39,000
% change year-on-year +7.69% -16.67% -2.50%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Berkshire with a requirement for generic IT skills.

All Generic IT Skills
Berkshire
Permanent vacancies with a requirement for generic IT skills 2579 3495 4656
As % of all permanent IT jobs advertised in Berkshire 40.95% 40.68% 42.11%
Number of salaries quoted 1978 2700 3580
Berkshire median annual salary £48,000 £50,000 £50,000
Median salary % change year-on-year -4.00% - +7.53%
10th Percentile £27,500 £29,225 £27,500
90th Percentile £72,500 £75,000 £72,500
South East median annual salary £45,000 £45,000 £44,000
% change year-on-year - +2.27% +3.53%

Social Media
Job Vacancy Trend in Berkshire

Job postings citing Social Media as a percentage of all IT jobs advertised in Berkshire.

Job vacancy trend for Social Media in Berkshire

Social Media
Salary Trend in Berkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in Berkshire.

Salary trend for Social Media in Berkshire

Social Media
Salary Histogram in Berkshire

The salary distribution of IT jobs citing Social Media in Berkshire over the 6 months to 20 November 2017.

Salary histogram for Social Media in Berkshire

Social Media
Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the Berkshire region over the 6 months to 20 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading +38 34 £45,000 +12.50% 1
Wokingham - 24 £35,000 - 1
Maidenhead +31 14 £27,500 -44.72% 1
Bracknell +1 2 £45,000 -
Slough -2 1 £45,000 -10.00%
Newbury -15 1 - -
Social Media
South East

For the 6 months to 20 November 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Berkshire region with a requirement for Social Media.

1 46 (50.55%) Marketing
2 32 (35.16%) Agile Software Development
3 31 (34.07%) C#
3 31 (34.07%) .NET
3 31 (34.07%) ASP.NET
3 31 (34.07%) MVC
3 31 (34.07%) Facebook
4 30 (32.97%) ASP.NET Web API
5 29 (31.87%) OO
6 26 (28.57%) Google
7 25 (27.47%) TDD
8 24 (26.37%) BBC
8 24 (26.37%) Yahoo!
8 24 (26.37%) Ruby
8 24 (26.37%) WCF
8 24 (26.37%) SQL Server
8 24 (26.37%) Apple
8 24 (26.37%) Sony
8 24 (26.37%) Web Application Development
8 24 (26.37%) Node.js
8 24 (26.37%) Git (software)
8 24 (26.37%) RESTful
8 24 (26.37%) ASP.NET MVC
8 24 (26.37%) BDD
8 24 (26.37%) NoSQL
8 24 (26.37%) SQL Server 2014
8 24 (26.37%) ASP.NET MVC 5
9 17 (18.68%) CRM
10 13 (14.29%) Advertising
10 13 (14.29%) Stakeholder Management

Social Media
Co-occurring IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (4.40%) CMS
2 3 (3.30%) WordPress
3 2 (2.20%) Magnolia
4 1 (1.10%) Adobe Experience Manager
4 1 (1.10%) Confluence
4 1 (1.10%) Drupal
4 1 (1.10%) Sitecore CMS
4 1 (1.10%) Umbraco
Applications
1 12 (13.19%) Adobe Illustrator
2 11 (12.09%) Photoshop
3 9 (9.89%) Adobe After Effects
3 9 (9.89%) Adobe Premiere
3 9 (9.89%) Final Cut Pro
4 7 (7.69%) Microsoft PowerPoint
5 5 (5.49%) Microsoft Excel
6 2 (2.20%) Microsoft Office
6 2 (2.20%) Microsoft Project
Business Applications
1 6 (6.59%) Salesforce.com CRM
2 5 (5.49%) Eloqua
3 1 (1.10%) Sprinklr
3 1 (1.10%) WebTrends
Cloud Services
1 6 (6.59%) Microsoft Azure
1 6 (6.59%) SaaS
2 1 (1.10%) Adobe Analytics
2 1 (1.10%) Cloud Computing
2 1 (1.10%) Google Analytics
2 1 (1.10%) MailChimp
Communications & Networking
1 5 (5.49%) LAN
2 3 (3.30%) SMS
3 1 (1.10%) Internet
Database & Business Intelligence
1 24 (26.37%) NoSQL
1 24 (26.37%) SQL Server
1 24 (26.37%) SQL Server 2014
Development Applications
1 24 (26.37%) Git (software)
2 2 (2.20%) Axure RP
2 2 (2.20%) ProtoShare
3 1 (1.10%) Dreamweaver
3 1 (1.10%) JIRA
3 1 (1.10%) Visual Studio Team System
General
1 46 (50.55%) Marketing
2 13 (14.29%) Advertising
3 8 (8.79%) Telecoms
4 6 (6.59%) Finance
5 5 (5.49%) Games
5 5 (5.49%) German Language
6 4 (4.40%) Publishing
7 2 (2.20%) Multimedia
8 1 (1.10%) Mandarin Language
Job Titles
1 30 (32.97%) Developer
2 24 (26.37%) .NET Developer
2 24 (26.37%) Social Media Developer
3 8 (8.79%) Marketing Manager
4 7 (7.69%) Sales Executive
5 6 (6.59%) .NET Software Engineer
5 6 (6.59%) Business Development Executive
5 6 (6.59%) C# Software Engineer
5 6 (6.59%) Digital Marketing Manager
5 6 (6.59%) Software Engineer
6 5 (5.49%) Azure Engineer
6 5 (5.49%) Azure Software Engineer
6 5 (5.49%) Cloud Engineer
6 5 (5.49%) Cloud Software Engineer
6 5 (5.49%) Telesales Representative
6 5 (5.49%) Web Engineer
7 4 (4.40%) Social Media Manager
7 4 (4.40%) Software Developer
8 3 (3.30%) Consultant
8 3 (3.30%) Project Manager
Libraries, Frameworks & Software Standards
1 31 (34.07%) .NET
1 31 (34.07%) ASP.NET
2 30 (32.97%) ASP.NET Web API
3 24 (26.37%) ASP.NET MVC
3 24 (26.37%) ASP.NET MVC 5
3 24 (26.37%) Node.js
3 24 (26.37%) RESTful
3 24 (26.37%) WCF
4 6 (6.59%) AngularJS
4 6 (6.59%) React
4 6 (6.59%) Twitter Bootstrap
5 5 (5.49%) HTML
5 5 (5.49%) REST
5 5 (5.49%) Web Services
6 3 (3.30%) HTML5
7 2 (2.20%) Ajax
7 2 (2.20%) CSS
7 2 (2.20%) CSS3
Miscellaneous
1 24 (26.37%) BBC
2 6 (6.59%) Motion Graphics
3 5 (5.49%) Enterprise Software
3 5 (5.49%) PlayStation
3 5 (5.49%) Xbox
4 4 (4.40%) Computer Science
5 3 (3.30%) User Experience
6 2 (2.20%) FMCG
6 2 (2.20%) Mobile App
6 2 (2.20%) Video Editing
7 1 (1.10%) Animation
7 1 (1.10%) Blog
7 1 (1.10%) Digital Media
7 1 (1.10%) Embedded Systems
Operating Systems
1 3 (3.30%) Mac OS X
2 1 (1.10%) Android
2 1 (1.10%) Apple iOS
Processes & Methodologies
1 32 (35.16%) Agile Software Development
2 31 (34.07%) MVC
3 29 (31.87%) OO
4 25 (27.47%) TDD
5 24 (26.37%) BDD
5 24 (26.37%) Web Application Development
6 17 (18.68%) CRM
7 13 (14.29%) Digital Marketing
7 13 (14.29%) Stakeholder Management
8 12 (13.19%) Business Development
9 11 (12.09%) Content Marketing
10 9 (9.89%) Time Management
11 8 (8.79%) Software Engineering
12 7 (7.69%) B2B
12 7 (7.69%) B2C
12 7 (7.69%) Integrated Marketing
13 6 (6.59%) Business Intelligence
13 6 (6.59%) Data Management
13 6 (6.59%) Marketing Automation
13 6 (6.59%) Marketing Strategy
Programming Languages
1 31 (34.07%) C#
2 24 (26.37%) Ruby
3 7 (7.69%) SQL
4 3 (3.30%) C++
4 3 (3.30%) Java
4 3 (3.30%) JavaScript
5 2 (2.20%) PHP
6 1 (1.10%) C
6 1 (1.10%) Python
6 1 (1.10%) R
Qualifications
1 12 (13.19%) Degree
2 4 (4.40%) Computer Science Degree
3 1 (1.10%) MBA
Quality Assurance & Compliance
1 2 (2.20%) PMO
1 2 (2.20%) WAI
2 1 (1.10%) Actionable Recommendations
2 1 (1.10%) Data Quality
Vendors
1 31 (34.07%) Facebook
2 26 (28.57%) Google
3 24 (26.37%) Apple
3 24 (26.37%) Sony
3 24 (26.37%) Yahoo!
4 12 (13.19%) Salesforce.com
4 12 (13.19%) Twitter
5 11 (12.09%) Microsoft
6 9 (9.89%) Adobe
7 7 (7.69%) Marketo
8 3 (3.30%) HubSpot
8 3 (3.30%) Pardot
9 2 (2.20%) Avid
10 1 (1.10%) BMC
10 1 (1.10%) Brightcove
10 1 (1.10%) SAP
10 1 (1.10%) Sitecore
10 1 (1.10%) Sysomos
10 1 (1.10%) Tableau