Personalization Contracts in Central London

Personalization
London > Central London

The table below provides summary statistics for contract job vacancies advertised in Central London requiring Personalization skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Personalization over the 6 months leading up to 1 May 2025, comparing them to the same period in the previous two years.

6 months to
1 May 2025
Same period 2024 Same period 2023
Rank 122 125 162
Rank change year-on-year +3 +37 +35
Contract jobs citing Personalization 7 8 10
As % of all contract jobs advertised in Central London 0.35% 0.33% 0.26%
As % of the Processes & Methodologies category 0.38% 0.36% 0.28%
Number of daily rates quoted 5 4 4
10th Percentile £241 £305 -
25th Percentile £363 £414 £231
Median daily rate (50th Percentile) £375 £638 £400
Median % change year-on-year -41.18% +59.38% -40.74%
75th Percentile £601 £800 £664
90th Percentile £735 - £836
London median daily rate £515 £550 £745
% change year-on-year -6.36% -26.17% +30.99%
Number of hourly rates quoted 0 0 1
Median hourly rate - - £35.00
London median hourly rate - £77.50 £35.00
% change year-on-year - +121.43% -

All Process and Methodology Skills
Central London

Personalization falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in Central London.

Contract vacancies with a requirement for process or methodology skills 1,856 2,215 3,533
As % of all contract IT jobs advertised in Central London 92.94% 90.56% 91.65%
Number of daily rates quoted 1,197 1,573 2,397
10th Percentile £363 £350 £325
25th Percentile £456 £450 £463
Median daily rate (50th Percentile) £565 £550 £600
Median % change year-on-year +2.73% -8.33% +5.26%
75th Percentile £675 £688 £725
90th Percentile £774 £800 £825
London median daily rate £550 £550 £590
% change year-on-year - -6.78% +2.61%
Number of hourly rates quoted 24 25 28
10th Percentile £22.00 £20.04 £15.43
25th Percentile £22.75 £22.50 £18.50
Median hourly rate £29.07 £27.81 £35.00
Median % change year-on-year +4.53% -20.54% -14.63%
75th Percentile £43.97 £33.00 £58.75
90th Percentile £50.75 £46.89 £88.30
London median hourly rate £31.67 £29.50 £38.13
% change year-on-year +7.36% -22.62% +5.90%

Personalization
Job Vacancy Trend in Central London

Job postings citing Personalization as a proportion of all IT jobs advertised in Central London.

Job vacancy trend for Personalization in Central London

Personalization
Contractor Daily Rate Trend in Central London

3-month moving average daily rate quoted in jobs citing Personalization in Central London.

Daily rate trend for Personalization in Central London

Personalization
Daily Rate Histogram in Central London

Daily rate distribution for jobs citing Personalization in Central London over the 6 months to 1 May 2025.

Daily rate histogram for Personalization in Central London

Personalization
Contractor Hourly Rate Trend in Central London

3-month moving average hourly rates quoted in jobs citing Personalization in Central London.

Hourly rate trend for Personalization in Central London

Personalization
Contract Job Locations in Central London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Personalization within the Central London region over the 6 months to 1 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
City of London +5 5 £601 -5.80% 7
Southwark - 2 £375 -
Personalization
London

Personalization
Co-occurring Skills and Capabilities in Central London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (42.86%) Apache Spark
Cloud Services
1 2 (28.57%) Social Studio
2 1 (14.29%) OCI
Database & Business Intelligence
1 2 (28.57%) Apache Hive
1 2 (28.57%) Hadoop
1 2 (28.57%) MySQL
General
1 4 (57.14%) Analytical Skills
2 3 (42.86%) Finance
2 3 (42.86%) Marketing
3 2 (28.57%) Banking
4 1 (14.29%) French Language
4 1 (14.29%) German Language
4 1 (14.29%) Social Skills
Job Titles
1 3 (42.86%) Developer
2 2 (28.57%) Cloud Developer
3 1 (14.29%) Artificial Intelligence Specialist
3 1 (14.29%) Data Science Developer
3 1 (14.29%) Data Scientist
3 1 (14.29%) Gen AI Specialist
3 1 (14.29%) Lead
3 1 (14.29%) Lead Data Scientist
3 1 (14.29%) Python Developer
3 1 (14.29%) Salesforce Developer
3 1 (14.29%) Senior Data Scientist
Libraries, Frameworks & Software Standards
1 3 (42.86%) PySpark
1 3 (42.86%) TensorFlow
2 2 (28.57%) CSS
2 2 (28.57%) HTML
Miscellaneous
1 2 (28.57%) Algorithms
1 2 (28.57%) Credit Risk
2 1 (14.29%) Social Media
Processes & Methodologies
1 3 (42.86%) Data Modelling
1 3 (42.86%) Data Science
1 3 (42.86%) Generative AI
1 3 (42.86%) LLM
1 3 (42.86%) Machine Learning
1 3 (42.86%) Marketing Automation
1 3 (42.86%) Risk Management
2 2 (28.57%) Agile
2 2 (28.57%) Analytical Modelling
2 2 (28.57%) Artificial Intelligence
2 2 (28.57%) Computer Science
2 2 (28.57%) Credit Risk Management
2 2 (28.57%) Customer Experience
2 2 (28.57%) Data Management
2 2 (28.57%) Data-Driven Decision Making
2 2 (28.57%) Decision-Making
2 2 (28.57%) Deep Learning
2 2 (28.57%) Email Marketing
2 2 (28.57%) Mathematics
2 2 (28.57%) Statistics
Programming Languages
1 5 (71.43%) SQL
2 3 (42.86%) Python
Qualifications
1 3 (42.86%) Degree
2 2 (28.57%) Computer Science Degree
2 2 (28.57%) Master's Degree
2 2 (28.57%) PhD
3 1 (14.29%) SC Cleared
3 1 (14.29%) Security Cleared
Vendors
1 2 (28.57%) Salesforce
1 2 (28.57%) Salesforce Marketing Cloud
2 1 (14.29%) Adobe
2 1 (14.29%) Oracle