Period
to 5 April 2020

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in Central London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 5 April 2020 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
London > Central London
6 months to
5 Apr 2020
Same period 2019 Same period 2018
Rank 63 97 79
Rank change year-on-year +34 -18 +12
Contract jobs citing Marketing 184 229 298
As % of all contract jobs advertised in Central London 3.52% 2.55% 3.23%
As % of the General category 7.80% 5.20% 6.09%
Number of daily rates quoted 132 139 213
Median daily rate £475 £475 £450
Median daily rate % change year-on-year - +5.56% +12.50%
10th Percentile £306 £232 £213
90th Percentile £654 £638 £613
London median daily rate £475 £475 £450
% change year-on-year - +5.56% -
Number of hourly rates quoted 2 2 8
Median hourly rate £26.54 £35.00 £32.04
Median hourly rate % change year-on-year -24.18% +9.24% +51.45%
10th Percentile £13.89 £29.95 £21.18
90th Percentile £40.56 £41.25 £50.00
London median hourly rate £27.75 £27.56 £27.00
% change year-on-year +0.71% +2.06% +12.17%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Central London with a requirement for common skills.

All General Skills
Central London
Contract vacancies with a requirement for common skills 2,358 4,401 4,890
As % of all contract IT jobs advertised in Central London 45.11% 48.94% 53.03%
Number of daily rates quoted 1,642 3,205 3,806
Median daily rate £510 £525 £525
Median daily rate % change year-on-year -2.86% - +5.00%
10th Percentile £313 £313 £325
90th Percentile £694 £675 £700
London median daily rate £525 £525 £501
% change year-on-year - +4.90% +0.10%
Number of hourly rates quoted 56 39 61
Median hourly rate £28.50 £20.00 £21.23
Median hourly rate % change year-on-year +42.50% -5.77% +3.33%
10th Percentile £12.42 £12.76 £12.50
90th Percentile £38.75 £42.20 £48.50
Median hourly rate £32.50 £25.00 £23.38
% change year-on-year +30.00% +6.95% -2.60%

Marketing
Job Vacancy Trend in Central London

Job postings citing Marketing as a proportion of all IT jobs advertised in Central London.

Job vacancy trend for Marketing in Central London

Marketing
Contractor Daily Rate Trend in Central London

3-month moving average daily rate quoted in jobs citing Marketing in Central London.

Daily rate trend for Marketing in Central London

Marketing
Daily Rate Histogram in Central London

Daily rate distribution for jobs citing Marketing in Central London over the 6 months to 5 April 2020.

Daily rate histogram for Marketing in Central London

Marketing
Contractor Hourly Rate Trend in Central London

3-month moving average hourly rates quoted in jobs citing Marketing in Central London.

Hourly rate trend for Marketing in Central London

Marketing
Hourly Rate Histogram in Central London

Hourly rate distribution of jobs citing Marketing in Central London over the 6 months to 5 April 2020.

Hourly rate histogram for Marketing in Central London

Marketing
Contract Job Locations in Central London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the Central London region over the 6 months to 5 April 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +40 133 £475 - 68
City of Westminster +28 13 £575 -8.00%
West End of London +17 5 £450 -10.00% 1
Southwark +53 2 £300 - 1
Marketing
London

For the 6 months to 5 April 2020, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Central London region with a requirement for Marketing.

1 54 (29.35%) Agile Software Development
2 53 (28.80%) Finance
3 38 (20.65%) Business Intelligence
4 37 (20.11%) Adobe
5 35 (19.02%) Digital Marketing
6 34 (18.48%) CRM
7 33 (17.93%) Google
7 33 (17.93%) Analytics
8 30 (16.30%) SAP
9 29 (15.76%) HTML
9 29 (15.76%) Salesforce.com
10 27 (14.67%) Scrum
11 23 (12.50%) User Experience
12 22 (11.96%) CSS
13 21 (11.41%) JavaScript
13 21 (11.41%) Python
13 21 (11.41%) Programme Management
13 21 (11.41%) AWS
14 20 (10.87%) Microsoft
15 19 (10.33%) Telecoms
15 19 (10.33%) Manufacturing
15 19 (10.33%) Degree
15 19 (10.33%) JIRA
15 19 (10.33%) Public Sector
16 18 (9.78%) Electronics
16 18 (9.78%) E-Commerce
16 18 (9.78%) SQL
17 17 (9.24%) Project Management
17 17 (9.24%) Facebook
18 16 (8.70%) Visualisation

Marketing
Co-occurring IT Skills in Central London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 16 (8.70%) CMS
2 12 (6.52%) Adobe Experience Manager
3 9 (4.89%) Confluence
4 8 (4.35%) SAS
5 5 (2.72%) Anypoint
6 2 (1.09%) Apache Spark
6 2 (1.09%) SharePoint
7 1 (0.54%) Drupal
7 1 (0.54%) Elasticsearch
7 1 (0.54%) JBoss
7 1 (0.54%) MQSeries
7 1 (0.54%) Red Hat Fuse
7 1 (0.54%) WebLogic
Applications
1 8 (4.35%) Photoshop
2 7 (3.80%) Adobe Illustrator
2 7 (3.80%) InVision
3 6 (3.26%) Microsoft Excel
4 5 (2.72%) Sketch
5 4 (2.17%) Adobe After Effects
5 4 (2.17%) Microsoft PowerPoint
6 3 (1.63%) OmniGraffle
7 2 (1.09%) Adobe Creative Suite
7 2 (1.09%) InDesign
8 1 (0.54%) Adobe Premiere
8 1 (0.54%) Inkscape
8 1 (0.54%) Microsoft Office
8 1 (0.54%) Microsoft Project
8 1 (0.54%) MS Visio
Business Applications
1 7 (3.80%) Adobe Campaign
2 4 (2.17%) Dynamics CRM
2 4 (2.17%) Sprinklr
3 3 (1.63%) SAP Oil and Gas
4 2 (1.09%) Eloqua
4 2 (1.09%) SAP CRM
5 1 (0.54%) Salesforce.com CRM
5 1 (0.54%) SAP PLM
5 1 (0.54%) SAP S/4HANA
Cloud Services
1 21 (11.41%) AWS
2 16 (8.70%) Azure
3 13 (7.07%) GCP
4 11 (5.98%) AWS Lambda
5 10 (5.43%) Power Platform
5 10 (5.43%) Serverless
6 9 (4.89%) SaaS
7 8 (4.35%) Adobe Analytics
8 7 (3.80%) Google Analytics
8 7 (3.80%) Salesforce Sales Cloud
9 5 (2.72%) Salesforce Service Cloud
10 4 (2.17%) Force.com
11 3 (1.63%) Adobe Creative Cloud
12 2 (1.09%) AdWords
12 2 (1.09%) Data Lake Analytics
12 2 (1.09%) Dynamics 365
12 2 (1.09%) SuccessFactors
13 1 (0.54%) Lucidchart
13 1 (0.54%) MailChimp
13 1 (0.54%) Responsys
Communications & Networking
1 4 (2.17%) Internet
2 2 (1.09%) 2G
2 2 (1.09%) 3G
2 2 (1.09%) 4G
2 2 (1.09%) 5G
3 1 (0.54%) FTP
3 1 (0.54%) HTTP
3 1 (0.54%) Intranet
3 1 (0.54%) LAN
3 1 (0.54%) SMS
3 1 (0.54%) SSL
3 1 (0.54%) VoIP
3 1 (0.54%) WAN
Database & Business Intelligence
1 11 (5.98%) Data Warehouse
2 10 (5.43%) Hadoop
2 10 (5.43%) Power BI
3 9 (4.89%) Big Data
4 7 (3.80%) BigQuery
5 6 (3.26%) Data Lake
5 6 (3.26%) Relational Database
6 5 (2.72%) Jackrabbit
6 5 (2.72%) NoSQL
6 5 (2.72%) SQL Server
7 3 (1.63%) PostgreSQL
8 2 (1.09%) Amazon Redshift
8 2 (1.09%) Azure SQL Data Warehouse
8 2 (1.09%) Azure SQL Database
8 2 (1.09%) Blockchain
8 2 (1.09%) MySQL
8 2 (1.09%) Redis
8 2 (1.09%) SAP HANA
8 2 (1.09%) Sisense
9 1 (0.54%) Data Mining
Development Applications
1 19 (10.33%) JIRA
2 6 (3.26%) Team Foundation Server
3 4 (2.17%) Git (software)
4 3 (1.63%) PowerDesigner
5 2 (1.09%) Axure RP
5 2 (1.09%) minitest
5 2 (1.09%) RSpec
6 1 (0.54%) Dreamweaver
6 1 (0.54%) Moq
6 1 (0.54%) MSTest
6 1 (0.54%) Visual Studio
General
1 53 (28.80%) Finance
2 19 (10.33%) Manufacturing
2 19 (10.33%) Public Sector
2 19 (10.33%) Telecoms
3 18 (9.78%) Electronics
4 15 (8.15%) Advertising
5 11 (5.98%) Retail
6 9 (4.89%) Legal
7 5 (2.72%) Law
8 4 (2.17%) Publishing
9 3 (1.63%) Fire and Rescue
10 2 (1.09%) Brand Awareness
10 2 (1.09%) Games
10 2 (1.09%) Spanish Language
11 1 (0.54%) Automotive
11 1 (0.54%) Banking
11 1 (0.54%) Front Office
11 1 (0.54%) Portuguese Language
11 1 (0.54%) Russian Language
Job Titles
1 39 (21.20%) Developer
2 19 (10.33%) Analyst
3 17 (9.24%) Architect
4 16 (8.70%) Project Manager
5 14 (7.61%) Designer
6 12 (6.52%) Marketing Manager
7 10 (5.43%) Programme Manager
8 8 (4.35%) CRM Manager
8 8 (4.35%) Ruby Developer
9 7 (3.80%) Consultant
9 7 (3.80%) Data Scientist
9 7 (3.80%) Salesforce Developer
10 6 (3.26%) Digital Designer
10 6 (3.26%) Technical Architect
11 5 (2.72%) Insight Manager
11 5 (2.72%) Senior Designer
11 5 (2.72%) Senior UX Designer
11 5 (2.72%) UX Designer
12 4 (2.17%) Digital UX Designer
12 4 (2.17%) Social Media Manager
Libraries, Frameworks & Software Standards
1 29 (15.76%) HTML
2 22 (11.96%) CSS
3 9 (4.89%) Redux
4 6 (3.26%) .NET
4 6 (3.26%) Sass
4 6 (3.26%) Web Services
4 6 (3.26%) XML
5 5 (2.72%) JSR 170
5 5 (2.72%) OSGi
5 5 (2.72%) REST
5 5 (2.72%) Ruby on Rails
6 4 (2.17%) iOS SDK
7 2 (1.09%) HTML5
7 2 (1.09%) JSON
7 2 (1.09%) Kafka
7 2 (1.09%) Natural Language Processing
7 2 (1.09%) NumPy
7 2 (1.09%) React
7 2 (1.09%) RESTful
7 2 (1.09%) TensorFlow
Miscellaneous
1 23 (12.50%) User Experience
2 15 (8.15%) Social Media
3 13 (7.07%) Analytical Skills
4 11 (5.98%) Marketing Technology
5 8 (4.35%) Greenfield Project
5 8 (4.35%) Mobile App
6 5 (2.72%) Algorithms
6 5 (2.72%) Management Information System
7 4 (2.17%) Enterprise Software
8 3 (1.63%) PMI
8 3 (1.63%) Self-Motivation
9 2 (1.09%) Blog
9 2 (1.09%) FMCG
9 2 (1.09%) Graphic Design
9 2 (1.09%) Internet of Things
9 2 (1.09%) Photography
9 2 (1.09%) Public Cloud
10 1 (0.54%) Social Network
10 1 (0.54%) Video Conferencing
10 1 (0.54%) Video on Demand
Operating Systems
1 8 (4.35%) Apple iOS
2 4 (2.17%) Windows
3 2 (1.09%) Android
3 2 (1.09%) Linux
3 2 (1.09%) Mac OS
3 2 (1.09%) Unix
3 2 (1.09%) Windows 10
3 2 (1.09%) Windows Server
3 2 (1.09%) Windows Server 2008
4 1 (0.54%) Mac OS X
4 1 (0.54%) Windows 7
4 1 (0.54%) Windows Server 2019
Processes & Methodologies
1 54 (29.35%) Agile Software Development
2 38 (20.65%) Business Intelligence
3 35 (19.02%) Digital Marketing
4 34 (18.48%) CRM
5 33 (17.93%) Analytics
6 27 (14.67%) Scrum
7 21 (11.41%) Programme Management
8 18 (9.78%) E-Commerce
9 17 (9.24%) Project Management
10 16 (8.70%) Migration
10 16 (8.70%) Visualisation
11 15 (8.15%) B2B
12 14 (7.61%) Data Visualisation
12 14 (7.61%) Stakeholder Management
13 13 (7.07%) Data Science
14 12 (6.52%) Change Management
14 12 (6.52%) Front End Development
15 11 (5.98%) Collaborative Working
15 11 (5.98%) Data Migration
16 10 (5.43%) Problem-Solving
Programming Languages
1 21 (11.41%) JavaScript
1 21 (11.41%) Python
2 18 (9.78%) SQL
3 15 (8.15%) Java
4 11 (5.98%) Ruby
5 7 (3.80%) PHP
5 7 (3.80%) R
6 6 (3.26%) C#
7 5 (2.72%) Apex Code
7 5 (2.72%) Apple Swift
7 5 (2.72%) C
7 5 (2.72%) Go
7 5 (2.72%) Scala
8 4 (2.17%) Kotlin
9 1 (0.54%) C++
9 1 (0.54%) F#
9 1 (0.54%) MATLAB
9 1 (0.54%) Objective-C
9 1 (0.54%) PL/SQL
9 1 (0.54%) PowerShell
Qualifications
1 19 (10.33%) Degree
2 7 (3.80%) Security Cleared
3 5 (2.72%) Computer Science Degree
3 5 (2.72%) Master's Degree
3 5 (2.72%) PMI Certification
3 5 (2.72%) SC Cleared
4 2 (1.09%) MBA
4 2 (1.09%) PMP
5 1 (0.54%) BPSS Clearance
5 1 (0.54%) DBS Check
5 1 (0.54%) DV Cleared
5 1 (0.54%) ISTQB
5 1 (0.54%) PRINCE2 Certification
5 1 (0.54%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 12 (6.52%) QA
2 5 (2.72%) GDPR
2 5 (2.72%) SLA
3 4 (2.17%) Data Quality
4 2 (1.09%) PMO
5 1 (0.54%) WCAG
System Software
1 3 (1.63%) Active Directory
2 1 (0.54%) Firmware
Systems Management
1 5 (2.72%) Terraform
2 1 (0.54%) Kibana
2 1 (0.54%) Single Sign-On
Vendors
1 37 (20.11%) Adobe
2 33 (17.93%) Google
3 30 (16.30%) SAP
4 29 (15.76%) Salesforce.com
5 20 (10.87%) Microsoft
6 17 (9.24%) Facebook
7 9 (4.89%) Oracle
8 8 (4.35%) MuleSoft
8 8 (4.35%) Tableau
9 6 (3.26%) IBM
9 6 (3.26%) Twitter
10 5 (2.72%) Tealium
11 4 (2.17%) Atlassian
11 4 (2.17%) Instagram
11 4 (2.17%) YouTube
12 3 (1.63%) Perforce
12 3 (1.63%) Talend
13 2 (1.09%) Ariba
13 2 (1.09%) Ericsson
13 2 (1.09%) Kronos