Marketing Contract Job Trends in Central London

Marketing
London > Central London

The table below looks at the prevalence of the term Marketing in contract job vacancies in Central London. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 29 January 2026, comparing them to the same period in the previous two years.

6 months to
29 Jan 2026
Same period 2025 Same period 2024
Rank 79 67 74
Rank change year-on-year -12 +7 +35
Contract jobs citing Marketing 55 60 66
As % of all contract jobs in Central London 2.67% 2.81% 2.54%
As % of the General category 4.01% 4.23% 3.93%
Number of daily rates quoted 33 33 34
10th Percentile £263 £266 £169
25th Percentile £363 £356 £208
Median daily rate (50th Percentile) £500 £450 £333
Median % change year-on-year +11.11% +35.34% -46.80%
75th Percentile £625 £600 £616
90th Percentile £733 £638 £696
London median daily rate £440 £450 £475
% change year-on-year -2.22% -5.26% -9.52%
Number of hourly rates quoted 1 0 4
10th Percentile - - -
25th Percentile £19.79 - £17.00
Median hourly rate £20.19 - £19.00
75th Percentile £20.60 - £22.94
90th Percentile - - £26.43
London median hourly rate £37.50 £39.50 £30.50
% change year-on-year -5.06% +29.51% -18.67%

All General Skills
Central London

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in Central London.

Contract vacancies with a requirement for general skills 1,373 1,419 1,681
As % of all contract IT jobs advertised in Central London 66.65% 66.40% 64.58%
Number of daily rates quoted 909 888 1,214
10th Percentile £350 £338 £338
25th Percentile £450 £463 £458
Median daily rate (50th Percentile) £550 £575 £575
Median % change year-on-year -4.35% - -2.95%
75th Percentile £688 £675 £688
90th Percentile £788 £778 £807
London median daily rate £538 £575 £575
% change year-on-year -6.52% - -4.17%
Number of hourly rates quoted 23 7 17
10th Percentile £19.05 £12.90 £17.00
25th Percentile £20.30 £18.00 £22.50
Median hourly rate £26.11 £22.00 £26.00
Median % change year-on-year +18.68% -15.38% -28.77%
75th Percentile £42.30 £34.38 £50.25
90th Percentile £51.23 £35.00 £68.50
London median hourly rate £27.50 £35.00 £29.00
% change year-on-year -21.43% +20.69% +5.45%

Marketing
Job Vacancy Trend in Central London

Historical trend showing the proportion of contract IT job postings citing Marketing relative to all contract IT jobs advertised in Central London.

Marketing job vacancy trend in Central London

Marketing
Daily Rate Trend in Central London

Contractor daily rate distribution trend for jobs in Central London citing Marketing.

Contractor daily rate distribution trend for jobs in Central London citing Marketing

Marketing
Daily Rate Histogram in Central London

Daily rate distribution for jobs citing Marketing in Central London over the 6 months to 29 January 2026.

Daily rate histogram for Marketing in Central London

Marketing
Hourly Rate Trend in Central London

Contractor hourly rate distribution trend for jobs in Central London citing Marketing.

Contractor hourly rate distribution trend for jobs in Central London citing Marketing

Marketing
Contract Job Locations in Central London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the Central London region over the 6 months to 29 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
City of London -13 50 £488 -2.50% 62
West End of London - 3 £475 - 1
Southwark 0 1 £725 +93.33% 1
Camden - 1 £400 -
Marketing
London

Marketing
Co-Occurring Skills & Capabilities in Central London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 3 (5.45%) CMS
2 2 (3.64%) Confluence
3 1 (1.82%) SharePoint
3 1 (1.82%) Sitecore CMS
3 1 (1.82%) Sitefinity
Applications
1 2 (3.64%) Microsoft Excel
2 1 (1.82%) Adobe After Effects
2 1 (1.82%) Adobe XD
2 1 (1.82%) Photoshop
2 1 (1.82%) Trello
Business Applications
1 4 (7.27%) Dynamics CRM
2 1 (1.82%) NetSuite
2 1 (1.82%) Salesforce CRM
2 1 (1.82%) Sprinklr
Cloud Services
1 10 (18.18%) SaaS
2 4 (7.27%) AWS
3 3 (5.45%) Azure
3 3 (5.45%) Boomi
3 3 (5.45%) Snowflake
4 2 (3.64%) AWS CloudFormation
4 2 (3.64%) GCP
4 2 (3.64%) IaaS
4 2 (3.64%) iPaaS
4 2 (3.64%) Power Platform
4 2 (3.64%) Salesforce Sales Cloud
4 2 (3.64%) Salesforce Service Cloud
5 1 (1.82%) Azure DevOps
5 1 (1.82%) Azure Functions
5 1 (1.82%) Dynamics 365
5 1 (1.82%) Figma
5 1 (1.82%) Google Analytics
5 1 (1.82%) PowerApps
5 1 (1.82%) Serverless
5 1 (1.82%) SuccessFactors
Communications & Networking
1 1 (1.82%) SMS
Database & Business Intelligence
1 3 (5.45%) Mixpanel
2 1 (1.82%) Power BI
2 1 (1.82%) Tableau
Development Applications
1 3 (5.45%) JIRA
1 3 (5.45%) Visual Website Optimizer
General
1 25 (45.45%) Social Skills
2 11 (20.00%) Analytical Skills
2 11 (20.00%) Finance
3 10 (18.18%) Retail
4 6 (10.91%) Public Sector
5 5 (9.09%) Legal
6 4 (7.27%) Telecoms
7 3 (5.45%) Law
7 3 (5.45%) Manufacturing
7 3 (5.45%) Organisational Skills
7 3 (5.45%) Presentation Skills
8 2 (3.64%) Advertising
8 2 (3.64%) Banking
8 2 (3.64%) Electronics
8 2 (3.64%) Influencing Skills
9 1 (1.82%) French Language
9 1 (1.82%) German Language
9 1 (1.82%) Inclusion and Diversity
9 1 (1.82%) Investment Banking
Job Titles
1 9 (16.36%) Lead
2 7 (12.73%) Senior
3 6 (10.91%) Senior Manager
4 5 (9.09%) Marketing Manager
5 3 (5.45%) Analyst
5 3 (5.45%) Architect
5 3 (5.45%) Business Development Manager
5 3 (5.45%) Business Manager
5 3 (5.45%) Conversion Specialist
5 3 (5.45%) Developer
5 3 (5.45%) Development Manager
5 3 (5.45%) Product Manager
5 3 (5.45%) Project Manager
5 3 (5.45%) Senior Business Development Manager
5 3 (5.45%) Senior Business Manager
5 3 (5.45%) Senior Development Manager
6 2 (3.64%) Data Scientist
6 2 (3.64%) Marketing Assistant
6 2 (3.64%) Salesforce Architect
6 2 (3.64%) Salesforce Developer
Libraries, Frameworks & Software Standards
1 4 (7.27%) HTML
2 3 (5.45%) CSS
3 2 (3.64%) Lightning Web Components
4 1 (1.82%) .NET
4 1 (1.82%) ASP.NET Web API
4 1 (1.82%) Middleware
Miscellaneous
1 6 (10.91%) Onboarding
2 4 (7.27%) Marketing Technology
2 4 (7.27%) Social Media
3 2 (3.64%) Analytical Mindset
3 2 (3.64%) Cloud Native
3 2 (3.64%) Data Centre
3 2 (3.64%) Distributed Systems
3 2 (3.64%) Equities
3 2 (3.64%) Fixed Income
3 2 (3.64%) Web Conferencing
4 1 (1.82%) Data Structures
4 1 (1.82%) Digital Media
4 1 (1.82%) Enterprise Software
4 1 (1.82%) FMCG
4 1 (1.82%) Greenfield Project
4 1 (1.82%) Media Streaming
4 1 (1.82%) Motion Graphics
4 1 (1.82%) Product Ownership
4 1 (1.82%) Self-Motivation
4 1 (1.82%) Video Editing
Operating Systems
1 2 (3.64%) Windows
Processes & Methodologies
1 18 (32.73%) Analytics
2 11 (20.00%) Agile
2 11 (20.00%) CRM
3 10 (18.18%) Stakeholder Management
4 8 (14.55%) Actionable Insight
4 8 (14.55%) Digital Marketing
5 7 (12.73%) Business Strategy
5 7 (12.73%) Problem-Solving
5 7 (12.73%) Roadmaps
6 6 (10.91%) AI
6 6 (10.91%) Customer Experience
6 6 (10.91%) E-Commerce
6 6 (10.91%) Storytelling
6 6 (10.91%) User Experience
7 5 (9.09%) Business Development
7 5 (9.09%) Business Intelligence
7 5 (9.09%) Campaign Management
7 5 (9.09%) Data Governance
7 5 (9.09%) Programme Management
7 5 (9.09%) Stakeholder Engagement
Programming Languages
1 7 (12.73%) SQL
2 3 (5.45%) JavaScript
3 2 (3.64%) Apex Code
4 1 (1.82%) C#
4 1 (1.82%) Python
Qualifications
1 5 (9.09%) Degree
2 3 (5.45%) Master's Degree
3 2 (3.64%) APMG
3 2 (3.64%) SC Cleared
3 2 (3.64%) Security Cleared
4 1 (1.82%) Computer Science Degree
4 1 (1.82%) MBA
4 1 (1.82%) Microsoft Certification
4 1 (1.82%) PMI Certification
4 1 (1.82%) PMP
4 1 (1.82%) TOGAF Certification
Quality Assurance & Compliance
1 4 (7.27%) GDPR
2 2 (3.64%) PMO
3 1 (1.82%) Data Quality
3 1 (1.82%) QA
Systems Management
1 2 (3.64%) Terraform
Vendors
1 14 (25.45%) Salesforce
2 9 (16.36%) Google
3 5 (9.09%) Microsoft
3 5 (9.09%) SAP
4 4 (7.27%) Adobe
4 4 (7.27%) Salesforce Marketing Cloud
5 3 (5.45%) Amplitude
5 3 (5.45%) Hotjar
5 3 (5.45%) Optimizely
5 3 (5.45%) Oracle
6 2 (3.64%) Marketo
6 2 (3.64%) SimCorp
6 2 (3.64%) Vermilion
7 1 (1.82%) Ahrefs
7 1 (1.82%) Apple
7 1 (1.82%) Ariba
7 1 (1.82%) Dell
7 1 (1.82%) Informatica
7 1 (1.82%) MuleSoft
7 1 (1.82%) Sitecore