Period
to 15 January 2021

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in Central London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 15 January 2021 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
London > Central London
6 months to
15 Jan 2021
Same period 2020 Same period 2019
Rank 74 71 110
Rank change year-on-year -3 +39 -36
Contract jobs citing Marketing 60 196 207
As % of all contract jobs advertised in Central London 2.62% 3.10% 2.33%
As % of the General category 5.31% 7.00% 4.62%
Number of daily rates quoted 48 153 133
Median daily rate £335 £450 £450
Median daily rate % change year-on-year -25.56% - -
10th Percentile £236 £285 £176
90th Percentile £600 £635 £600
London median daily rate £500 £475 £470
% change year-on-year +5.26% +1.06% +4.44%
Number of hourly rates quoted 4 0 0
Median hourly rate £35.75 - -
London median hourly rate £32.98 £27.75 £24.11
% change year-on-year +18.83% +15.10% -10.70%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Central London with a requirement for common skills.

All General Skills
Central London
Contract vacancies with a requirement for common skills 1,131 2,799 4,482
As % of all contract IT jobs advertised in Central London 49.45% 44.21% 50.39%
Number of daily rates quoted 818 2,109 3,322
Median daily rate £525 £513 £525
Median daily rate % change year-on-year +2.44% -2.38% +0.96%
10th Percentile £313 £313 £298
90th Percentile £700 £694 £688
London median daily rate £525 £525 £525
Number of hourly rates quoted 15 25 56
Median hourly rate £23.00 £18.70 £18.70
Median hourly rate % change year-on-year +22.99% - -10.95%
10th Percentile £14.65 £12.45 £13.16
90th Percentile £46.00 £25.60 £35.05
Median hourly rate £27.50 £22.00 £21.00
% change year-on-year +25.00% +4.76% -4.11%

Marketing
Job Vacancy Trend in Central London

Job postings citing Marketing as a proportion of all IT jobs advertised in Central London.

Job vacancy trend for Marketing in Central London

Marketing
Contractor Daily Rate Trend in Central London

3-month moving average daily rate quoted in jobs citing Marketing in Central London.

Daily rate trend for Marketing in Central London

Marketing
Daily Rate Histogram in Central London

Daily rate distribution for jobs citing Marketing in Central London over the 6 months to 15 January 2021.

Daily rate histogram for Marketing in Central London

Marketing
Contractor Hourly Rate Trend in Central London

3-month moving average hourly rates quoted in jobs citing Marketing in Central London.

Hourly rate trend for Marketing in Central London

Marketing
Hourly Rate Histogram in Central London

Hourly rate distribution of jobs citing Marketing in Central London over the 6 months to 15 January 2021.

Hourly rate histogram for Marketing in Central London

Marketing
Contract Job Locations in Central London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the Central London region over the 6 months to 15 January 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London 0 53 £335 -25.56% 44
City of Westminster +7 4 £320 -44.35%
West End of London +10 2 £320 -52.59% 3
Southwark +19 1 - -
Marketing
London

For the 6 months to 15 January 2021, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Central London region with a requirement for Marketing.

1 18 (30.00%) Social Media
2 14 (23.33%) CRM
2 14 (23.33%) Content Writing
3 11 (18.33%) Agile Software Development
3 11 (18.33%) Artificial Intelligence
3 11 (18.33%) Analytics
3 11 (18.33%) Data Science
4 9 (15.00%) Public Sector
4 9 (15.00%) Finance
4 9 (15.00%) Degree
5 7 (11.67%) Legal
5 7 (11.67%) SQL
5 7 (11.67%) HTML
5 7 (11.67%) Decision-Making
5 7 (11.67%) User Experience
6 6 (10.00%) Salesforce.com
7 5 (8.33%) Microsoft
7 5 (8.33%) RDBMS
7 5 (8.33%) Project Management
7 5 (8.33%) Change Management
7 5 (8.33%) Front Office
7 5 (8.33%) Back Office
7 5 (8.33%) Asset Management
7 5 (8.33%) Fixed Income
7 5 (8.33%) Google
7 5 (8.33%) Investment Management
7 5 (8.33%) Analytical Skills
7 5 (8.33%) Relational Database
7 5 (8.33%) Scaled Agile Framework
8 4 (6.67%) Collaborative Working

Marketing
Co-occurring IT Skills in Central London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (3.33%) CMS
1 2 (3.33%) SAS
1 2 (3.33%) Sitecore CMS
2 1 (1.67%) Adobe Experience Manager
Applications
1 3 (5.00%) Microsoft Excel
1 3 (5.00%) MS Visio
2 2 (3.33%) Microsoft PowerPoint
3 1 (1.67%) Spreadsheet
Business Applications
1 2 (3.33%) Dynamics CRM
Cloud Services
1 3 (5.00%) Azure
2 2 (3.33%) Google Analytics
2 2 (3.33%) Salesforce Sales Cloud
3 1 (1.67%) AdWords
3 1 (1.67%) AWS
3 1 (1.67%) Cloud Computing
3 1 (1.67%) Dynamics 365
3 1 (1.67%) Heroku
3 1 (1.67%) Power Platform
3 1 (1.67%) SaaS
3 1 (1.67%) Salesforce Service Cloud
3 1 (1.67%) SuccessFactors
Database & Business Intelligence
1 5 (8.33%) RDBMS
1 5 (8.33%) Relational Database
2 4 (6.67%) Big Data
3 2 (3.33%) Data Warehouse
3 2 (3.33%) Hadoop
3 2 (3.33%) SAS EBI
4 1 (1.67%) Essbase
4 1 (1.67%) Mixpanel
4 1 (1.67%) Power BI
4 1 (1.67%) PowerPivot
General
1 9 (15.00%) Finance
1 9 (15.00%) Public Sector
2 7 (11.67%) Legal
3 5 (8.33%) Back Office
3 5 (8.33%) Front Office
4 3 (5.00%) Advertising
4 3 (5.00%) Retail
5 2 (3.33%) Manufacturing
5 2 (3.33%) Russian Language
5 2 (3.33%) Social Science
5 2 (3.33%) Telecoms
6 1 (1.67%) Banking
6 1 (1.67%) Brand Awareness
6 1 (1.67%) French Language
6 1 (1.67%) Italian Language
Job Titles
1 30 (50.00%) Analyst
2 12 (20.00%) Marketing Analyst
3 9 (15.00%) Research Analyst
4 6 (10.00%) Architect
5 4 (6.67%) Data Analyst
6 3 (5.00%) Business Analyst
6 3 (5.00%) Business Manager
6 3 (5.00%) Copywriter
6 3 (5.00%) Digital Analyst
6 3 (5.00%) Process Analyst
6 3 (5.00%) Salesforce Architect
7 2 (3.33%) Artificial Intelligence Analyst
7 2 (3.33%) Customer Analyst
7 2 (3.33%) Digital Content Editor
7 2 (3.33%) Digital Editor
7 2 (3.33%) Lead Architect
7 2 (3.33%) Marketing Copywriter
7 2 (3.33%) Pega Architect
7 2 (3.33%) Senior User Experience Researcher
7 2 (3.33%) User Experience Researcher
Libraries, Frameworks & Software Standards
1 7 (11.67%) HTML
2 2 (3.33%) Mustache
3 1 (1.67%) .NET
3 1 (1.67%) AngularJS
3 1 (1.67%) ASP.NET
3 1 (1.67%) ASP.NET Web API
3 1 (1.67%) CSS
3 1 (1.67%) HTML5
3 1 (1.67%) jQuery
3 1 (1.67%) KnockoutJS
3 1 (1.67%) Web Services
Miscellaneous
1 18 (30.00%) Social Media
2 7 (11.67%) User Experience
3 5 (8.33%) Analytical Skills
3 5 (8.33%) Fixed Income
4 3 (5.00%) Smart City
5 2 (3.33%) Analytical Mindset
6 1 (1.67%) e-Learning
6 1 (1.67%) Graphic Design
6 1 (1.67%) Greenfield Project
6 1 (1.67%) Learning Management System
6 1 (1.67%) Marketing Technology
6 1 (1.67%) Photography
6 1 (1.67%) Podcast
6 1 (1.67%) SCORM
6 1 (1.67%) Self-Motivation
Processes & Methodologies
1 14 (23.33%) Content Writing
1 14 (23.33%) CRM
2 11 (18.33%) Agile Software Development
2 11 (18.33%) Analytics
2 11 (18.33%) Artificial Intelligence
2 11 (18.33%) Data Science
3 7 (11.67%) Decision-Making
4 5 (8.33%) Asset Management
4 5 (8.33%) Change Management
4 5 (8.33%) Investment Management
4 5 (8.33%) Project Management
4 5 (8.33%) Scaled Agile Framework
5 4 (6.67%) Campaign Management
5 4 (6.67%) Collaborative Working
5 4 (6.67%) Content Strategy
5 4 (6.67%) Marketing Automation
5 4 (6.67%) Problem-Solving
5 4 (6.67%) Product Management
5 4 (6.67%) Project Delivery
5 4 (6.67%) Stakeholder Management
Programming Languages
1 7 (11.67%) SQL
2 2 (3.33%) JavaScript
3 1 (1.67%) C#
Qualifications
1 9 (15.00%) Degree
2 4 (6.67%) CIMA
3 3 (5.00%) CFA
3 3 (5.00%) PhD
4 2 (3.33%) ACCA
5 1 (1.67%) MBA
Quality Assurance & Compliance
1 3 (5.00%) Data Quality
1 3 (5.00%) QA
2 2 (3.33%) SLA
3 1 (1.67%) GDPR
Vendors
1 6 (10.00%) Salesforce.com
2 5 (8.33%) Google
2 5 (8.33%) Microsoft
3 4 (6.67%) Salesforce Marketing Cloud
4 3 (5.00%) Facebook
4 3 (5.00%) YouTube
5 2 (3.33%) Adobe
5 2 (3.33%) Cadence
5 2 (3.33%) Cloudera
5 2 (3.33%) Informatica
5 2 (3.33%) mParticle
5 2 (3.33%) Pega
5 2 (3.33%) Sitecore
6 1 (1.67%) Brightcove
6 1 (1.67%) Hyperion
6 1 (1.67%) Optimizely
6 1 (1.67%) Qubit
6 1 (1.67%) SAP
6 1 (1.67%) Twitter