Period
to 26 June 2019

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in Central London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 26 June 2019 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
London > Central London
6 months to
26 Jun 2019
Same period 2018 Same period 2017
Rank 84 83 87
Rank change year-on-year -1 +4 -13
Contract jobs citing Marketing 246 280 207
As % of all contract IT jobs advertised in Central London 2.91% 3.07% 2.79%
As % of the General category 6.43% 6.09% 5.51%
Number of daily rates quoted 169 198 136
Central London median daily rate £450 £413 £388
Median daily rate % change year-on-year +9.09% +6.45% -8.82%
10th Percentile £224 £213 £238
90th Percentile £638 £616 £569
London median daily rate £475 £450 £440
% change year-on-year +5.56% +2.27% +3.53%
Number of hourly rates quoted 2 2 3
Central London median hourly rate £35.00 £35.79 £21.16
Median hourly rate % change year-on-year -2.21% +69.18% -46.44%
10th Percentile £29.95 £32.78 £20.09
90th Percentile £41.25 £38.50 £22.22
London median hourly rate £32.00 £32.65 £22.62
% change year-on-year -1.98% +44.32% -4.21%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Central London with a requirement for common skills.

All General Skills
Central London
Contract vacancies with a requirement for common skills 3,828 4,595 3,756
As % of all contract IT jobs advertised in Central London 45.30% 50.37% 50.63%
Number of daily rates quoted 2,799 3,549 2,911
Central London median daily rate £525 £525 £500
Median daily rate % change year-on-year - +5.00% +5.26%
10th Percentile £325 £325 £313
90th Percentile £688 £700 £675
London median daily rate £525 £525 £500
% change year-on-year - +5.00% +5.26%
Number of hourly rates quoted 40 47 39
Central London median hourly rate £21.00 £21.25 £15.98
Median hourly rate % change year-on-year -1.18% +32.98% -20.10%
10th Percentile £11.25 £13.00 £12.49
90th Percentile £37.95 £48.10 £30.07
London median hourly rate £21.09 £24.00 £21.75
% change year-on-year -12.13% +10.34% -1.14%

Marketing
Job Vacancy Trend in Central London

Job postings citing Marketing as a percentage of all IT jobs advertised in Central London.

Job vacancy trend for Marketing in Central London

Marketing
Contractor Daily Rate Trend in Central London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in Central London.

Contractor daily rate trend for Marketing in Central London

Marketing
Contractor Daily Rate Histogram in Central London

The daily rate distribution of IT jobs citing Marketing in Central London over the 6 months to 26 June 2019.

Contractor daily rate histogram for Marketing in Central London

Marketing
Contractor Hourly Rate Trend in Central London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in Central London.

Contractor hourly rate trend for Marketing in Central London

Marketing
Contract Job Locations in Central London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the Central London region over the 6 months to 26 June 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London -17 165 £456 +11.28% 70
West End of London +12 17 £500 +53.85% 1
City of Westminster -15 4 £518 +72.50%
Marketing
London

For the 6 months to 26 June 2019, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Central London region with a requirement for Marketing.

1 91 (36.99%) Agile Software Development
2 59 (23.98%) Finance
3 56 (22.76%) CRM
4 55 (22.36%) Analytics
5 53 (21.54%) Adobe
6 48 (19.51%) Digital Marketing
7 39 (15.85%) User Experience
7 39 (15.85%) E-Commerce
7 39 (15.85%) Scrum
8 36 (14.63%) CSS
9 35 (14.23%) HTML
9 35 (14.23%) JavaScript
10 33 (13.41%) Project Management
11 32 (13.01%) Microsoft
11 32 (13.01%) Salesforce.com
12 29 (11.79%) SQL
13 25 (10.16%) Business Intelligence
13 25 (10.16%) SAP
14 24 (9.76%) B2B
14 24 (9.76%) DevOps
15 22 (8.94%) CMS
16 21 (8.54%) Content Management
16 21 (8.54%) Degree
17 20 (8.13%) Java
17 20 (8.13%) QA
17 20 (8.13%) Product Management
18 18 (7.32%) Git (software)
18 18 (7.32%) Test Automation
18 18 (7.32%) Adobe Experience Manager
19 17 (6.91%) Adobe Analytics

Marketing
Co-occurring IT Skills in Central London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 22 (8.94%) CMS
2 18 (7.32%) Adobe Experience Manager
3 8 (3.25%) Confluence
4 6 (2.44%) Apache
5 3 (1.22%) SAS
5 3 (1.22%) Sitecore CMS
6 2 (0.81%) Elasticsearch
6 2 (0.81%) EPiServer
6 2 (0.81%) IIS
6 2 (0.81%) WordPress
7 1 (0.41%) Anypoint
7 1 (0.41%) Apache Solr
7 1 (0.41%) Cloud Foundry
7 1 (0.41%) Drupal
7 1 (0.41%) nginx
7 1 (0.41%) SharePoint
7 1 (0.41%) Umbraco
7 1 (0.41%) WebSphere
Applications
1 16 (6.50%) Microsoft Excel
2 15 (6.10%) Photoshop
3 11 (4.47%) Microsoft PowerPoint
4 10 (4.07%) InVision
5 9 (3.66%) Adobe Illustrator
5 9 (3.66%) Sketch
6 5 (2.03%) Microsoft Office
7 4 (1.63%) Adobe Creative Suite
8 3 (1.22%) OmniGraffle
9 2 (0.81%) AutoCAD
9 2 (0.81%) FreeHand
9 2 (0.81%) SPSS
9 2 (0.81%) Stata
10 1 (0.41%) MS Visio
Business Applications
1 9 (3.66%) Dynamics CRM
2 7 (2.85%) Adobe Campaign
3 6 (2.44%) SAP Hybris
4 4 (1.63%) SAP CRM
5 3 (1.22%) Eloqua
6 2 (0.81%) SAP ERP
7 1 (0.41%) Dynamics AX
7 1 (0.41%) Shopify
7 1 (0.41%) Workfront
Cloud Services
1 17 (6.91%) Adobe Analytics
2 14 (5.69%) Google Analytics
3 13 (5.28%) Microsoft Azure
4 12 (4.88%) Amazon AWS
5 7 (2.85%) Google Cloud Platform
6 6 (2.44%) Power Platform
6 6 (2.44%) SaaS
6 6 (2.44%) Salesforce Service Cloud
7 5 (2.03%) GitHub
7 5 (2.03%) PaaS
8 4 (1.63%) Dynamics 365
8 4 (1.63%) G Suite
9 3 (1.22%) Adobe Creative Cloud
9 3 (1.22%) Amazon EC2
9 3 (1.22%) Amazon S3
9 3 (1.22%) AWS CloudFormation
9 3 (1.22%) Azure Active Directory
9 3 (1.22%) Google Tag Manager
9 3 (1.22%) IaaS
10 2 (0.81%) Virtual Private Cloud
Communications & Networking
1 5 (2.03%) Internet
2 4 (1.63%) HTTP
3 3 (1.22%) Firewall
4 2 (0.81%) TCP/IP
4 2 (0.81%) VPN
5 1 (0.41%) BIG-IP
5 1 (0.41%) Cisco IOS
5 1 (0.41%) Cisco ISE
5 1 (0.41%) DNS
5 1 (0.41%) F5 BIG-IP LTM
5 1 (0.41%) IPsec
5 1 (0.41%) LAN
5 1 (0.41%) Network Security
5 1 (0.41%) NX-OS
5 1 (0.41%) Skype
5 1 (0.41%) SNMP
5 1 (0.41%) Spanning Tree
5 1 (0.41%) VLAN
5 1 (0.41%) VoIP
5 1 (0.41%) Wireless
Database & Business Intelligence
1 11 (4.47%) MySQL
2 10 (4.07%) Relational Database
3 8 (3.25%) BigQuery
4 6 (2.44%) Power BI
5 5 (2.03%) Data Warehouse
5 5 (2.03%) RDBMS
6 4 (1.63%) Looker
6 4 (1.63%) SQL Server
7 3 (1.22%) Big Data
7 3 (1.22%) MongoDB
8 2 (0.81%) Amazon RDS
8 2 (0.81%) Data Lake
8 2 (0.81%) Jackrabbit
8 2 (0.81%) PostgreSQL
8 2 (0.81%) SQL Server 2008
8 2 (0.81%) SQL Server 2016
9 1 (0.41%) Apache Cassandra
9 1 (0.41%) Azure SQL Data Warehouse
9 1 (0.41%) Hadoop
9 1 (0.41%) NoSQL
Development Applications
1 18 (7.32%) Git (software)
2 14 (5.69%) JIRA
3 5 (2.03%) Mercurial
4 4 (1.63%) Cucumber
4 4 (1.63%) Jenkins
4 4 (1.63%) JUnit
4 4 (1.63%) Mockito
4 4 (1.63%) Selenium
5 3 (1.22%) Subversion
6 2 (0.81%) Visual Studio
7 1 (0.41%) Axure RP
7 1 (0.41%) Codeship
7 1 (0.41%) Eclipse
7 1 (0.41%) GitLab
7 1 (0.41%) gulp
7 1 (0.41%) Jasmine
7 1 (0.41%) Karma Test Runner
7 1 (0.41%) SoapUI
7 1 (0.41%) Team Foundation Server
7 1 (0.41%) webpack
General
1 59 (23.98%) Finance
2 17 (6.91%) Advertising
3 16 (6.50%) Manufacturing
4 15 (6.10%) Telecoms
5 14 (5.69%) Electronics
6 13 (5.28%) Retail
7 5 (2.03%) Banking
7 5 (2.03%) Digital Economy
7 5 (2.03%) French Language
7 5 (2.03%) Spanish Language
8 4 (1.63%) Dutch Language
8 4 (1.63%) Games
8 4 (1.63%) German Language
8 4 (1.63%) Italian Language
8 4 (1.63%) Publishing
9 3 (1.22%) Social Science
10 2 (0.81%) Law
11 1 (0.41%) Aerospace
11 1 (0.41%) Legal
11 1 (0.41%) Portuguese Language
Job Titles
1 37 (15.04%) Developer
2 32 (13.01%) Consultant
3 27 (10.98%) Analyst
4 19 (7.72%) Designer
5 17 (6.91%) Architect
6 15 (6.10%) Project Manager
6 15 (6.10%) UX Designer
7 12 (4.88%) Marketing Consultant
7 12 (4.88%) Marketing Manager
8 11 (4.47%) Business Analyst
8 11 (4.47%) CRM Consultant
9 9 (3.66%) Marketing Automation Consultant
10 8 (3.25%) Digital Designer
10 8 (3.25%) Technical Architect
11 7 (2.85%) Data Analyst
11 7 (2.85%) Digital Project Manager
12 6 (2.44%) Automation Consultant
12 6 (2.44%) Salesforce Consultant
12 6 (2.44%) UI Designer
12 6 (2.44%) UI/UX Designer
Libraries, Frameworks & Software Standards
1 36 (14.63%) CSS
2 35 (14.23%) HTML
3 15 (6.10%) XML
4 14 (5.69%) jQuery
5 12 (4.88%) AngularJS
6 10 (4.07%) React
6 10 (4.07%) REST
7 8 (3.25%) HTML5
7 8 (3.25%) JSON
7 8 (3.25%) SOAP
7 8 (3.25%) Web Services
8 6 (2.44%) CSS3
8 6 (2.44%) Node.js
8 6 (2.44%) OSGi
9 5 (2.03%) Spring
9 5 (2.03%) Twitter Bootstrap
10 4 (1.63%) .NET
10 4 (1.63%) .NET Framework
10 4 (1.63%) J2EE
10 4 (1.63%) RESTful
Miscellaneous
1 39 (15.85%) User Experience
2 17 (6.91%) Social Media
3 9 (3.66%) Analytical Skills
3 9 (3.66%) Virtual Team
4 8 (3.25%) Mobile App
5 5 (2.03%) Greenfield Project
5 5 (2.03%) iPad
6 3 (1.22%) Data Centre
6 3 (1.22%) Data Structures
6 3 (1.22%) IVR
6 3 (1.22%) Management Information System
6 3 (1.22%) Marketing Technology
6 3 (1.22%) Public Cloud
6 3 (1.22%) Self-Motivation
7 2 (0.81%) Animation
7 2 (0.81%) Digital Media
7 2 (0.81%) FMCG
7 2 (0.81%) Learning Management System
7 2 (0.81%) Media Streaming
8 1 (0.41%) Photography
Operating Systems
1 11 (4.47%) Linux
2 7 (2.85%) Windows
3 5 (2.03%) Apple iOS
3 5 (2.03%) Windows 10
4 2 (0.81%) Android
5 1 (0.41%) Red Hat Enterprise Linux
5 1 (0.41%) Unix
5 1 (0.41%) Windows Server
Processes & Methodologies
1 91 (36.99%) Agile Software Development
2 56 (22.76%) CRM
3 55 (22.36%) Analytics
4 48 (19.51%) Digital Marketing
5 39 (15.85%) E-Commerce
5 39 (15.85%) Scrum
6 33 (13.41%) Project Management
7 25 (10.16%) Business Intelligence
8 24 (9.76%) B2B
8 24 (9.76%) DevOps
9 21 (8.54%) Content Management
10 20 (8.13%) Product Management
11 18 (7.32%) Test Automation
12 16 (6.50%) Programme Management
13 15 (6.10%) Acceptance Criteria
14 14 (5.69%) Marketing Automation
14 14 (5.69%) Problem-Solving
15 13 (5.28%) B2C
15 13 (5.28%) Business Analysis
15 13 (5.28%) Stakeholder Management
Programming Languages
1 35 (14.23%) JavaScript
2 29 (11.79%) SQL
3 20 (8.13%) Java
4 12 (4.88%) Python
5 9 (3.66%) PHP
6 8 (3.25%) C#
7 6 (2.44%) Java 8
8 4 (1.63%) R
9 3 (1.22%) Bash Shell
10 2 (0.81%) Apex Code
10 2 (0.81%) MATLAB
11 1 (0.41%) C
11 1 (0.41%) Kotlin
11 1 (0.41%) PHP 5
11 1 (0.41%) PL/SQL
11 1 (0.41%) PowerShell
11 1 (0.41%) Scala
11 1 (0.41%) Shell Script
Qualifications
1 21 (8.54%) Degree
2 10 (4.07%) SC Cleared
2 10 (4.07%) Security Cleared
3 4 (1.63%) Computer Science Degree
4 3 (1.22%) Master's Degree
4 3 (1.22%) Numerate Degree
5 2 (0.81%) PRINCE2 Certification
6 1 (0.41%) CISA
6 1 (0.41%) CISM
6 1 (0.41%) CISSP
6 1 (0.41%) CRISC
6 1 (0.41%) CTC Cleared
6 1 (0.41%) Microsoft Certification
6 1 (0.41%) PhD
6 1 (0.41%) PMI Certification
Quality Assurance & Compliance
1 20 (8.13%) QA
2 14 (5.69%) GDPR
3 3 (1.22%) Data Quality
3 3 (1.22%) PMO
4 2 (0.81%) JSP 440
4 2 (0.81%) RMADS
5 1 (0.41%) ISO/IEC 27001
5 1 (0.41%) PSD2
5 1 (0.41%) SLA
System Software
1 4 (1.63%) Docker
2 2 (0.81%) Active Directory
3 1 (0.41%) HDFS
3 1 (0.41%) LXC
3 1 (0.41%) Microsoft App-V
3 1 (0.41%) Virtual Machines
3 1 (0.41%) XenApp
3 1 (0.41%) XenDesktop
Systems Management
1 7 (2.85%) Kubernetes
2 6 (2.44%) SCCM
3 4 (1.63%) AirWatch
4 3 (1.22%) Ansible
5 1 (0.41%) Iperf
5 1 (0.41%) Microsoft Data Protection Manager
5 1 (0.41%) Microsoft Intune
5 1 (0.41%) Puppet
5 1 (0.41%) SCOM
5 1 (0.41%) SCVMM
5 1 (0.41%) Single Sign-On
5 1 (0.41%) Systems Management Server (SMS)
5 1 (0.41%) Terraform
Vendors
1 53 (21.54%) Adobe
2 32 (13.01%) Microsoft
2 32 (13.01%) Salesforce.com
3 25 (10.16%) SAP
4 16 (6.50%) Google
5 13 (5.28%) Marketo
6 10 (4.07%) Pardot
6 10 (4.07%) Salesforce Marketing Cloud
7 7 (2.85%) hybris
8 6 (2.44%) Tealium
9 4 (1.63%) Facebook
9 4 (1.63%) Oracle
9 4 (1.63%) Tableau
10 3 (1.22%) Instagram
10 3 (1.22%) Perforce
10 3 (1.22%) Sitecore
10 3 (1.22%) Twitter
10 3 (1.22%) YouTube
11 2 (0.81%) IBM
11 2 (0.81%) MuleSoft