Period
to 6 August 2020

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in Central London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 6 August 2020 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
London > Central London
6 months to
6 Aug 2020
Same period 2019 Same period 2018
Rank 64 87 86
Rank change year-on-year +23 -1 +5
Contract jobs citing Marketing 91 249 267
As % of all contract jobs advertised in Central London 3.37% 2.98% 2.93%
As % of the General category 6.72% 6.32% 5.69%
Number of daily rates quoted 59 196 198
Median daily rate £425 £450 £413
Median daily rate % change year-on-year -5.56% +9.09% -2.37%
10th Percentile £238 £254 £213
90th Percentile £600 £638 £625
London median daily rate £465 £475 £450
% change year-on-year -2.11% +5.56% -
Number of hourly rates quoted 4 2 2
Median hourly rate £43.20 £35.00 £92.54
Median hourly rate % change year-on-year +23.43% -62.18% +224.70%
10th Percentile £19.49 £29.95 £44.35
90th Percentile £50.55 £41.25 £138.62
London median hourly rate £35.00 £26.53 £34.00
% change year-on-year +31.91% -21.96% +25.18%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Central London with a requirement for common skills.

All General Skills
Central London
Contract vacancies with a requirement for common skills 1,355 3,939 4,690
As % of all contract IT jobs advertised in Central London 50.20% 47.09% 51.42%
Number of daily rates quoted 898 2,980 3,575
Median daily rate £513 £524 £525
Median daily rate % change year-on-year -2.15% -0.24% +5.00%
10th Percentile £314 £338 £325
90th Percentile £688 £675 £700
London median daily rate £525 £525 £525
Number of hourly rates quoted 44 46 63
Median hourly rate £35.00 £21.00 £19.00
Median hourly rate % change year-on-year +66.67% +10.53% +1.60%
10th Percentile £12.58 £11.25 £13.23
90th Percentile £51.08 £55.63 £33.00
Median hourly rate £35.00 £21.75 £24.00
% change year-on-year +60.92% -9.38% +12.94%

Marketing
Job Vacancy Trend in Central London

Job postings citing Marketing as a proportion of all IT jobs advertised in Central London.

Job vacancy trend for Marketing in Central London

Marketing
Contractor Daily Rate Trend in Central London

3-month moving average daily rate quoted in jobs citing Marketing in Central London.

Daily rate trend for Marketing in Central London

Marketing
Daily Rate Histogram in Central London

Daily rate distribution for jobs citing Marketing in Central London over the 6 months to 6 August 2020.

Daily rate histogram for Marketing in Central London

Marketing
Contractor Hourly Rate Trend in Central London

3-month moving average hourly rates quoted in jobs citing Marketing in Central London.

Hourly rate trend for Marketing in Central London

Marketing
Hourly Rate Histogram in Central London

Hourly rate distribution of jobs citing Marketing in Central London over the 6 months to 6 August 2020.

Hourly rate histogram for Marketing in Central London

Marketing
Contract Job Locations in Central London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the Central London region over the 6 months to 6 August 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +22 68 £485 +7.78% 18
West End of London +10 5 £365 -23.16%
City of Westminster +24 2 £398 -24.29%
Southwark - 1 - -
Marketing
London

For the 6 months to 6 August 2020, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Central London region with a requirement for Marketing.

1 22 (24.18%) Finance
2 20 (21.98%) Agile Software Development
3 18 (19.78%) Business Intelligence
3 18 (19.78%) Analytics
4 16 (17.58%) CRM
5 15 (16.48%) Microsoft
6 14 (15.38%) Degree
7 13 (14.29%) JIRA
7 13 (14.29%) Azure
7 13 (14.29%) AWS
7 13 (14.29%) SQL
8 12 (13.19%) JavaScript
8 12 (13.19%) SAP
9 11 (12.09%) Change Management
9 11 (12.09%) Google
9 11 (12.09%) Programme Management
10 10 (10.99%) Salesforce.com
10 10 (10.99%) Social Media
10 10 (10.99%) Digital Marketing
11 9 (9.89%) Adobe
11 9 (9.89%) Python
11 9 (9.89%) Telecoms
12 8 (8.79%) Electronics
12 8 (8.79%) Manufacturing
12 8 (8.79%) Data Warehouse
12 8 (8.79%) CSS
12 8 (8.79%) HTML
12 8 (8.79%) Hadoop
12 8 (8.79%) Analytical Skills
12 8 (8.79%) Public Sector

Marketing
Co-occurring IT Skills in Central London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (5.49%) Confluence
1 5 (5.49%) SAS
2 4 (4.40%) CMS
3 3 (3.30%) Apache Spark
4 2 (2.20%) Adobe Experience Manager
4 2 (2.20%) WordPress
5 1 (1.10%) Anypoint
5 1 (1.10%) Drupal
5 1 (1.10%) SharePoint
Applications
1 6 (6.59%) Microsoft Excel
2 4 (4.40%) Microsoft PowerPoint
2 4 (4.40%) Photoshop
3 3 (3.30%) Figma
3 3 (3.30%) MS Visio
4 2 (2.20%) InDesign
5 1 (1.10%) Adobe After Effects
5 1 (1.10%) Adobe Creative Suite
5 1 (1.10%) Adobe Illustrator
5 1 (1.10%) Adobe Premiere
5 1 (1.10%) InVision
Business Applications
1 4 (4.40%) Sprinklr
2 2 (2.20%) SAP Oil and Gas
2 2 (2.20%) Workfront
3 1 (1.10%) Adobe Campaign
3 1 (1.10%) Eloqua
3 1 (1.10%) Salesforce.com CRM
3 1 (1.10%) Social Studio
Cloud Services
1 13 (14.29%) AWS
1 13 (14.29%) Azure
2 7 (7.69%) GCP
2 7 (7.69%) Power Platform
3 5 (5.49%) Salesforce Service Cloud
4 4 (4.40%) AWS Lambda
4 4 (4.40%) Salesforce Sales Cloud
5 3 (3.30%) Amazon EKS
5 3 (3.30%) Serverless
6 2 (2.20%) Adobe Analytics
6 2 (2.20%) Data Lake Analytics
6 2 (2.20%) Google Analytics
6 2 (2.20%) SaaS
6 2 (2.20%) Slack
7 1 (1.10%) Adobe Creative Cloud
7 1 (1.10%) Amazon EC2
7 1 (1.10%) AWS Elastic Beanstalk
7 1 (1.10%) Dropbox
7 1 (1.10%) G Suite
7 1 (1.10%) Google Drive
Communications & Networking
1 4 (4.40%) Internet
2 2 (2.20%) 2G
2 2 (2.20%) 3G
2 2 (2.20%) 4G
2 2 (2.20%) 5G
3 1 (1.10%) FTP
3 1 (1.10%) Intranet
Database & Business Intelligence
1 8 (8.79%) Data Warehouse
1 8 (8.79%) Hadoop
2 7 (7.69%) Power BI
3 5 (5.49%) Big Data
3 5 (5.49%) Data Lake
3 5 (5.49%) Relational Database
4 4 (4.40%) BigQuery
4 4 (4.40%) MySQL
5 3 (3.30%) Amazon Redshift
5 3 (3.30%) Azure SQL Data Warehouse
5 3 (3.30%) Azure SQL Database
5 3 (3.30%) NoSQL
6 2 (2.20%) PostgreSQL
6 2 (2.20%) RDBMS
6 2 (2.20%) Redis
6 2 (2.20%) SAS EBI
7 1 (1.10%) BusinessObjects
7 1 (1.10%) Data Mining
7 1 (1.10%) SAS Enterprise Miner
7 1 (1.10%) SQL Server Analysis Services
Development Applications
1 13 (14.29%) JIRA
2 6 (6.59%) Git (software)
3 2 (2.20%) minitest
3 2 (2.20%) PowerDesigner
3 2 (2.20%) RSpec
3 2 (2.20%) Team Foundation Server
4 1 (1.10%) Axure RP
4 1 (1.10%) Dreamweaver
4 1 (1.10%) Jenkins
4 1 (1.10%) Selenium
4 1 (1.10%) SoapUI
4 1 (1.10%) Visual Studio
4 1 (1.10%) Visual Studio Code
General
1 22 (24.18%) Finance
2 9 (9.89%) Telecoms
3 8 (8.79%) Electronics
3 8 (8.79%) Manufacturing
3 8 (8.79%) Public Sector
4 7 (7.69%) Legal
5 6 (6.59%) Retail
6 4 (4.40%) Advertising
6 4 (4.40%) Back Office
6 4 (4.40%) Front Office
7 3 (3.30%) Law
8 2 (2.20%) German Language
8 2 (2.20%) Japanese Language
9 1 (1.10%) Games
9 1 (1.10%) Publishing
9 1 (1.10%) Social Science
9 1 (1.10%) Spanish Language
Job Titles
1 22 (24.18%) Developer
2 13 (14.29%) Analyst
3 6 (6.59%) Salesforce Developer
4 5 (5.49%) Business Analyst
4 5 (5.49%) Marketing Manager
4 5 (5.49%) Project Manager
5 4 (4.40%) Architect
5 4 (4.40%) DevOps Engineer
5 4 (4.40%) Insight Manager
6 3 (3.30%) Business Intelligence Developer
6 3 (3.30%) Data Analyst
6 3 (3.30%) Designer
6 3 (3.30%) Email Developer
6 3 (3.30%) Kubernetes Engineer
6 3 (3.30%) Process Analyst
6 3 (3.30%) Senior Developer
6 3 (3.30%) Senior DevOps
6 3 (3.30%) Senior DevOps Engineer
7 2 (2.20%) Junior
7 2 (2.20%) Programme Manager
Libraries, Frameworks & Software Standards
1 8 (8.79%) CSS
1 8 (8.79%) HTML
2 5 (5.49%) Web Services
3 4 (4.40%) .NET
3 4 (4.40%) Elastic Stack
3 4 (4.40%) REST
3 4 (4.40%) Sass
4 3 (3.30%) jQuery
4 3 (3.30%) Kafka
4 3 (3.30%) SailPoint
5 2 (2.20%) LDAP
5 2 (2.20%) Redux
6 1 (1.10%) Unity (Game Engine)
6 1 (1.10%) Velocity
6 1 (1.10%) Visualforce
Miscellaneous
1 10 (10.99%) Social Media
2 8 (8.79%) Analytical Skills
3 7 (7.69%) User Experience
4 4 (4.40%) Fixed Income
4 4 (4.40%) Management Information System
5 2 (2.20%) Internet of Things
5 2 (2.20%) Marketing Technology
5 2 (2.20%) Mobile App
5 2 (2.20%) Photography
5 2 (2.20%) Self-Motivation
6 1 (1.10%) Analytical Mindset
6 1 (1.10%) Blog
6 1 (1.10%) e-Learning
6 1 (1.10%) FMCG
6 1 (1.10%) Mobile Games
6 1 (1.10%) Social Network
6 1 (1.10%) Taxonomies
6 1 (1.10%) Video Conferencing
6 1 (1.10%) Video Editing
6 1 (1.10%) Video\Live Streaming
Operating Systems
1 3 (3.30%) Linux
2 2 (2.20%) Apple iOS
2 2 (2.20%) Windows
3 1 (1.10%) Android
3 1 (1.10%) Mac OS
3 1 (1.10%) Windows 10
3 1 (1.10%) Windows Server
3 1 (1.10%) Windows Server 2008
3 1 (1.10%) Windows Server 2019
Processes & Methodologies
1 20 (21.98%) Agile Software Development
2 18 (19.78%) Analytics
2 18 (19.78%) Business Intelligence
3 16 (17.58%) CRM
4 11 (12.09%) Change Management
4 11 (12.09%) Programme Management
5 10 (10.99%) Digital Marketing
6 7 (7.69%) Copywriting
6 7 (7.69%) Migration
7 6 (6.59%) DevOps
7 6 (6.59%) Microservices
7 6 (6.59%) Problem-Solving
7 6 (6.59%) Stakeholder Management
8 5 (5.49%) Content Strategy
8 5 (5.49%) Decision-Making
8 5 (5.49%) Marketing Strategy
8 5 (5.49%) Requirements Gathering
8 5 (5.49%) Scrum
8 5 (5.49%) Social Media Management
8 5 (5.49%) Workshop Facilitation
Programming Languages
1 13 (14.29%) SQL
2 12 (13.19%) JavaScript
3 9 (9.89%) Python
4 5 (5.49%) Apex Code
4 5 (5.49%) Java
4 5 (5.49%) PHP
5 4 (4.40%) C#
6 3 (3.30%) Bash Shell
6 3 (3.30%) R
7 2 (2.20%) Go
7 2 (2.20%) Ruby
7 2 (2.20%) Scala
8 1 (1.10%) Apple Swift
8 1 (1.10%) Objective-C
Qualifications
1 14 (15.38%) Degree
2 3 (3.30%) CFA
2 3 (3.30%) CIMA
3 2 (2.20%) ISTQB
4 1 (1.10%) ISEB
4 1 (1.10%) MBA
4 1 (1.10%) PhD
4 1 (1.10%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 2 (2.20%) GDPR
2 1 (1.10%) Data Quality
2 1 (1.10%) QA
2 1 (1.10%) WCAG
System Software
1 4 (4.40%) Active Directory
Systems Management
1 6 (6.59%) Terraform
2 3 (3.30%) Ansible
2 3 (3.30%) Kubernetes
2 3 (3.30%) Prometheus
2 3 (3.30%) Rancher
Vendors
1 15 (16.48%) Microsoft
2 12 (13.19%) SAP
3 11 (12.09%) Google
4 10 (10.99%) Salesforce.com
5 9 (9.89%) Adobe
6 6 (6.59%) Facebook
7 4 (4.40%) Atlassian
7 4 (4.40%) Instagram
7 4 (4.40%) Tableau
7 4 (4.40%) YouTube
8 3 (3.30%) CA
8 3 (3.30%) CyberArk
8 3 (3.30%) Pega
8 3 (3.30%) Salesforce Marketing Cloud
8 3 (3.30%) Thycotic
8 3 (3.30%) Twitter
9 2 (2.20%) Ericsson
9 2 (2.20%) Informatica
9 2 (2.20%) Oracle
9 2 (2.20%) ServiceNow