The following table provides summary statistics for contract job vacancies advertised in the City of London with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 3 months to 29 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
London > City of London
3 months to
29 Jun 2017
Same period 2016 Same period 2015
Rank 153 142 175
Rank change year-on-year -11 +33  
Contract jobs citing Digital Marketing 16 21 35
As % of all contract IT jobs advertised in the City of London 0.49% 0.63% 0.60%
As % of the Processes & Methodologies category 0.56% 0.73% 0.74%
Number of daily rates quoted 13 17 29
City of London median daily rate £500 £325 £350
Median daily rate % change year-on-year +53.84% -7.14%  
10th Percentile £357 £170 £173
90th Percentile £571 £533 £490
London median daily rate £463 £413 £362
% change year-on-year +12.12% +13.95%  
Number of hourly rates quoted 0 0 0
City of London median hourly rate - - -
London median hourly rate £21.00 £26.25 -
% change year-on-year -20.00% -  

Digital Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the City of London with a requirement for process and methodology skills.

Contract Process & Methodology Skills
City of London
Contract job vacancies with a requirement for process and methodology skills 2881 2873 4730
As % of all contract IT job vacancies advertised in the City of London 88.16% 85.97% 81.09%
Number of daily rates quoted 8890 9138 13095
City of London median daily rate £500 £475 £465
Median daily rate % change year-on-year +5.26% +2.15%  
10th Percentile £340 £319 £313
90th Percentile £675 £656 £649
London median daily rate £500 £475 £450
% change year-on-year +5.26% +5.55%  
Number of hourly rates quoted 53 90 126
City of London median hourly rate £20.00 £19.00 £24.50
Median hourly rate % change year-on-year +5.26% -22.44%  
10th Percentile £14.00 £11.25 £14.71
90th Percentile £43.00 £34.53 £55.75
London median hourly rate £26.50 £21.00 £21.69
% change year-on-year +26.19% -3.18%  

Digital Marketing
Job Vacancy Trend in the City of London

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in the City of London.

Job vacancy trend for Digital Marketing in the City of London

Digital Marketing
Contractor Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing in the City of London.

Contractor daily rate trend for Digital Marketing in the City of London

Digital Marketing
Contractor Daily Rate Histogram in the City of London

The daily rate distribution of IT jobs citing Digital Marketing in the City of London over the 3 months to 29 June 2017.

Contractor daily rate histogram for Digital Marketing in the City of London

Digital Marketing
Contractor Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Digital Marketing in the City of London.

Contractor hourly rate trend for Digital Marketing in the City of London

For the 6 months to 29 June 2017, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the City of London region with a requirement for Digital Marketing.

1 38 (100.00%) Marketing
2 17 (44.74%) Agile Software Development
3 14 (36.84%) Business Intelligence
3 14 (36.84%) Finance
4 13 (34.21%) Telecoms
5 12 (31.58%) Manufacturing
5 12 (31.58%) Electronics
5 12 (31.58%) SAP
5 12 (31.58%) Programme Management
5 12 (31.58%) SAP Oil and Gas
6 10 (26.32%) Microsoft
7 9 (23.68%) SQL
7 9 (23.68%) Analytical Skills
8 8 (21.05%) SC Cleared
8 8 (21.05%) Security Cleared
9 7 (18.42%) Degree
9 7 (18.42%) Analytics
10 6 (15.79%) User Stories
11 5 (13.16%) CRM
11 5 (13.16%) E-Commerce
11 5 (13.16%) Data Modelling
11 5 (13.16%) Data Analysis
11 5 (13.16%) Banking
12 4 (10.53%) Power BI
12 4 (10.53%) Logical Data Model
12 4 (10.53%) Physical Data Model
12 4 (10.53%) Private Cloud
12 4 (10.53%) Microsoft Azure
12 4 (10.53%) Stakeholder Engagement
12 4 (10.53%) Azure SQL Database

Digital Marketing
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (5.26%) CMS
2 1 (2.63%) Apache
2 1 (2.63%) Apache Spark
2 1 (2.63%) Drupal
2 1 (2.63%) Elasticsearch
2 1 (2.63%) IPython
2 1 (2.63%) Jupyter
2 1 (2.63%) SAS
2 1 (2.63%) Sitecore CMS
2 1 (2.63%) Umbraco
2 1 (2.63%) WordPress
Applications
1 1 (2.63%) Photoshop
1 1 (2.63%) SPSS
Business Applications
1 12 (31.58%) SAP Oil and Gas
2 2 (5.26%) Eloqua
3 1 (2.63%) Magento
Cloud Services
1 4 (10.53%) Google Analytics
1 4 (10.53%) Microsoft Azure
2 2 (5.26%) Amazon AWS
3 1 (2.63%) Adobe Analytics
3 1 (2.63%) AdWords
3 1 (2.63%) Cloud Computing
3 1 (2.63%) GitHub
3 1 (2.63%) Google Tag Manager
3 1 (2.63%) MailChimp
3 1 (2.63%) Silverpop
Communications & Networking
1 4 (10.53%) Wi-Fi
2 2 (5.26%) Cisco ASA
2 2 (5.26%) DHCP
2 2 (5.26%) DNS
2 2 (5.26%) Firewall
2 2 (5.26%) FTP
2 2 (5.26%) SAN
2 2 (5.26%) SMTP
3 1 (2.63%) Internet
Database & Business Intelligence
1 4 (10.53%) Azure SQL Data Warehouse
1 4 (10.53%) Azure SQL Database
1 4 (10.53%) Data Warehouse
1 4 (10.53%) Power BI
2 2 (5.26%) Big Data
2 2 (5.26%) Hadoop
2 2 (5.26%) SQL Server
2 2 (5.26%) SQL Server 2008
3 1 (2.63%) Apache Hive
3 1 (2.63%) Data Lake
3 1 (2.63%) Flink
3 1 (2.63%) MongoDB
3 1 (2.63%) MySQL
3 1 (2.63%) PostgreSQL
3 1 (2.63%) Presto
3 1 (2.63%) Relational Database
Development Applications
1 1 (2.63%) Git (software)
1 1 (2.63%) GoCD
1 1 (2.63%) Grunt
1 1 (2.63%) JIRA
1 1 (2.63%) Vagrant
General
1 38 (100.00%) Marketing
2 14 (36.84%) Finance
3 13 (34.21%) Telecoms
4 12 (31.58%) Electronics
4 12 (31.58%) Manufacturing
5 5 (13.16%) Banking
6 4 (10.53%) Back Office
6 4 (10.53%) Retail
7 2 (5.26%) Advertising
8 1 (2.63%) Digital Economy
8 1 (2.63%) Investment Banking
Job Titles
1 7 (18.42%) Analyst
2 6 (15.79%) Business Analyst
3 5 (13.16%) Digital Analyst
3 5 (13.16%) Technical Leader
4 4 (10.53%) Business Intelligence Lead
4 4 (10.53%) Digital Business Analyst
4 4 (10.53%) Product Owner
4 4 (10.53%) Project Manager
5 3 (7.89%) Agile Delivery Manager
5 3 (7.89%) Delivery Manager
5 3 (7.89%) Digital Delivery Manager
5 3 (7.89%) Digital Project Manager
5 3 (7.89%) Marketing Manager
6 2 (5.26%) Business Manager
6 2 (5.26%) Business Project Manager
6 2 (5.26%) Digital Marketing Manager
6 2 (5.26%) Infrastructure Manager
6 2 (5.26%) Insight Analyst
6 2 (5.26%) Project Analyst
6 2 (5.26%) User Experience Researcher
Libraries, Frameworks & Software Standards
1 3 (7.89%) HTML
2 2 (5.26%) CSS
3 1 (2.63%) .NET
3 1 (2.63%) ASP.NET
3 1 (2.63%) ASP.NET MVC
3 1 (2.63%) ASP.NET Web Forms
3 1 (2.63%) Kafka
3 1 (2.63%) Node.js
3 1 (2.63%) Velocity
3 1 (2.63%) Web Services
Miscellaneous
1 9 (23.68%) Analytical Skills
2 4 (10.53%) Contactless
2 4 (10.53%) Management Information System
2 4 (10.53%) Private Cloud
2 4 (10.53%) User Experience
3 2 (5.26%) Clustering
4 1 (2.63%) Algorithms
4 1 (2.63%) Data Centre
4 1 (2.63%) Mobile App
4 1 (2.63%) Social Media
Operating Systems
1 3 (7.89%) Windows
2 2 (5.26%) Windows 8
2 2 (5.26%) Windows Server 2003
2 2 (5.26%) Windows Server 2008
2 2 (5.26%) Windows XP
3 1 (2.63%) Windows Server
Processes & Methodologies
1 17 (44.74%) Agile Software Development
2 14 (36.84%) Business Intelligence
3 12 (31.58%) Programme Management
4 7 (18.42%) Analytics
5 6 (15.79%) User Stories
6 5 (13.16%) CRM
6 5 (13.16%) Data Analysis
6 5 (13.16%) Data Modelling
6 5 (13.16%) E-Commerce
7 4 (10.53%) Logical Data Model
7 4 (10.53%) Physical Data Model
7 4 (10.53%) Project Management
7 4 (10.53%) SEO
7 4 (10.53%) Stakeholder Engagement
7 4 (10.53%) Stakeholder Management
7 4 (10.53%) V-Model
8 3 (7.89%) A/B Testing
9 2 (5.26%) Behavioural Analysis
9 2 (5.26%) Data Deduplication
9 2 (5.26%) Server Building
Programming Languages
1 9 (23.68%) SQL
2 2 (5.26%) JavaScript
2 2 (5.26%) R
3 1 (2.63%) C#
3 1 (2.63%) Java
3 1 (2.63%) PHP
3 1 (2.63%) Python
3 1 (2.63%) Scala
Qualifications
1 8 (21.05%) SC Cleared
1 8 (21.05%) Security Cleared
2 7 (18.42%) Degree
System Software
1 3 (7.89%) Hyper-V
1 3 (7.89%) VMware ESXi
2 2 (5.26%) Active Directory
2 2 (5.26%) XenDesktop
2 2 (5.26%) XenServer
3 1 (2.63%) Apache Flume
3 1 (2.63%) VMware Infrastructure
Systems Management
1 3 (7.89%) SCCM
2 2 (5.26%) Backup Exec
2 2 (5.26%) Failover Clustering
2 2 (5.26%) NetBackup
2 2 (5.26%) Norton AntiVirus
2 2 (5.26%) Symantec Endpoint Protection
3 1 (2.63%) Ansible
3 1 (2.63%) WSUS
Vendors
1 12 (31.58%) SAP
2 10 (26.32%) Microsoft
3 4 (10.53%) Google
4 3 (7.89%) Symantec
4 3 (7.89%) VMware
5 2 (5.26%) Adobe
5 2 (5.26%) Cisco
5 2 (5.26%) HP
5 2 (5.26%) Veritas
6 1 (2.63%) Facebook
6 1 (2.63%) Salesforce.com
6 1 (2.63%) Sitecore
6 1 (2.63%) Tableau
6 1 (2.63%) Teradata
6 1 (2.63%) Twitter