Period
to 20 November 2017

The following table provides summary statistics for contract job vacancies advertised in the City of London with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 6 months to 20 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
Central London > City of London
6 months to
20 Nov 2017
Same period 2016 Same period 2015
Rank 219 210 215
Rank change year-on-year -9 +5 +42
Contract jobs citing Digital Marketing 27 38 57
As % of all contract IT jobs advertised in the City of London 0.38% 0.58% 0.62%
As % of the Processes & Methodologies category 0.43% 0.66% 0.74%
Number of daily rates quoted 17 33 51
City of London median daily rate £363 £450 £325
Median daily rate % change year-on-year -19.44% +38.46% -3.70%
10th Percentile £156 £237 £200
90th Percentile £618 £535 £538
Central London median daily rate £500 £425 £325
% change year-on-year +17.65% +30.77% -7.14%
Number of hourly rates quoted 2 0 0
City of London median hourly rate £105.25 - -
Central London median hourly rate £105.25 - -

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the City of London with a requirement for process or methodology skills.

All Process and Methodology Skills
City of London
Contract vacancies with a requirement for process or methodology skills 6257 5765 7677
As % of all contract IT jobs advertised in the City of London 88.28% 87.41% 83.98%
Number of daily rates quoted 4969 4616 6106
City of London median daily rate £513 £475 £465
Median daily rate % change year-on-year +7.89% +2.15% +3.33%
10th Percentile £325 £313 £288
90th Percentile £688 £664 £650
Central London median daily rate £500 £475 £455
% change year-on-year +5.26% +4.40% +1.11%
Number of hourly rates quoted 59 53 74
City of London median hourly rate £20.00 £20.00 £21.13
Median hourly rate % change year-on-year - -5.33% +11.18%
10th Percentile £13.34 £13.75 £10.91
90th Percentile £30.90 £54.03 £45.15
Central London median hourly rate £20.25 £19.46 £21.00
% change year-on-year +4.06% -7.33% +16.73%

Digital Marketing
Job Vacancy Trend in the City of London

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in the City of London.

Job vacancy trend for Digital Marketing in the City of London

Digital Marketing
Contractor Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing in the City of London.

Contractor daily rate trend for Digital Marketing in the City of London

Digital Marketing
Contractor Daily Rate Histogram in the City of London

The daily rate distribution of IT jobs citing Digital Marketing in the City of London over the 6 months to 20 November 2017.

Contractor daily rate histogram for Digital Marketing in the City of London

Digital Marketing
Contractor Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Digital Marketing in the City of London.

Contractor hourly rate trend for Digital Marketing in the City of London

Digital Marketing
Contractor Hourly Rate Histogram in the City of London

The hourly rate distribution of IT jobs citing Digital Marketing in the City of London over the 6 months to 20 November 2017.

Contractor hourly rate histogram for Digital Marketing in the City of London

For the 6 months to 20 November 2017, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the City of London region with a requirement for Digital Marketing.

1 27 (100.00%) Marketing
2 11 (40.74%) Finance
3 9 (33.33%) Manufacturing
3 9 (33.33%) Electronics
3 9 (33.33%) Telecoms
3 9 (33.33%) Programme Management
3 9 (33.33%) SAP
3 9 (33.33%) Business Intelligence
4 8 (29.63%) Analytics
5 7 (25.93%) JavaScript
6 6 (22.22%) Agile Software Development
6 6 (22.22%) Security Cleared
6 6 (22.22%) Social Media
7 5 (18.52%) SEO
7 5 (18.52%) CMS
7 5 (18.52%) B2B
8 4 (14.81%) E-Commerce
8 4 (14.81%) HTML
8 4 (14.81%) Photoshop
8 4 (14.81%) CSS
8 4 (14.81%) Adobe After Effects
8 4 (14.81%) Adobe Illustrator
8 4 (14.81%) Adobe Premiere
8 4 (14.81%) Google Analytics
8 4 (14.81%) Microsoft PowerPoint
8 4 (14.81%) Google
8 4 (14.81%) French Language
8 4 (14.81%) German Language
8 4 (14.81%) Spanish Language
9 3 (11.11%) Retail

Digital Marketing
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (18.52%) CMS
2 2 (7.41%) Apache
3 1 (3.70%) Drupal
3 1 (3.70%) Umbraco
Applications
1 4 (14.81%) Adobe After Effects
1 4 (14.81%) Adobe Illustrator
1 4 (14.81%) Adobe Premiere
1 4 (14.81%) Microsoft PowerPoint
1 4 (14.81%) Photoshop
2 2 (7.41%) Microsoft Excel
3 1 (3.70%) Microsoft Office
Business Applications
1 1 (3.70%) WebTrends
Cloud Services
1 4 (14.81%) Google Analytics
2 2 (7.41%) AdWords
2 2 (7.41%) Amazon AWS
3 1 (3.70%) Google Cloud Platform
3 1 (3.70%) Google Tag Manager
Communications & Networking
1 1 (3.70%) SMTP
Database & Business Intelligence
1 3 (11.11%) Big Data
1 3 (11.11%) PostgreSQL
2 2 (7.41%) Hadoop
2 2 (7.41%) HBase
2 2 (7.41%) MySQL
3 1 (3.70%) BigQuery
3 1 (3.70%) Data Mining
3 1 (3.70%) MongoDB
3 1 (3.70%) SQL Server
Development Applications
1 1 (3.70%) Grunt
1 1 (3.70%) IntelliJ
1 1 (3.70%) JIRA
1 1 (3.70%) Moq
1 1 (3.70%) MSTest
1 1 (3.70%) Team Foundation Server
1 1 (3.70%) Visual Studio
General
1 27 (100.00%) Marketing
2 11 (40.74%) Finance
3 9 (33.33%) Electronics
3 9 (33.33%) Manufacturing
3 9 (33.33%) Telecoms
4 4 (14.81%) French Language
4 4 (14.81%) German Language
4 4 (14.81%) Spanish Language
5 3 (11.11%) Advertising
5 3 (11.11%) Retail
6 2 (7.41%) Banking
7 1 (3.70%) Legal
7 1 (3.70%) Publishing
Job Titles
1 6 (22.22%) Developer
2 4 (14.81%) Designer
3 3 (11.11%) Analyst
4 2 (7.41%) .NET Developer
4 2 (7.41%) 3rd Line Support
4 2 (7.41%) 3rd Line Support Engineer
4 2 (7.41%) ASP.NET Developer
4 2 (7.41%) Business Analyst
4 2 (7.41%) Campaign Manager
4 2 (7.41%) Digital Analyst
4 2 (7.41%) Digital Business Analyst
4 2 (7.41%) Digital Executive
4 2 (7.41%) Digital Marketing Analyst
4 2 (7.41%) Digital Marketing Executive
4 2 (7.41%) Marketing Analyst
4 2 (7.41%) Marketing Business Analyst
4 2 (7.41%) Marketing Executive
4 2 (7.41%) Scala Developer
4 2 (7.41%) Social Media Manager
4 2 (7.41%) Support Engineer
Libraries, Frameworks & Software Standards
1 4 (14.81%) CSS
1 4 (14.81%) HTML
2 3 (11.11%) JSON
3 2 (7.41%) .NET
3 2 (7.41%) ASP.NET
3 2 (7.41%) ASP.NET MVC
3 2 (7.41%) Express
3 2 (7.41%) JMS
3 2 (7.41%) Kafka
3 2 (7.41%) Node.js
3 2 (7.41%) Sass
3 2 (7.41%) XML
4 1 (3.70%) ASP.NET Web Forms
4 1 (3.70%) Fluent NHibernate
4 1 (3.70%) jQuery
4 1 (3.70%) LINQ
4 1 (3.70%) NHibernate
4 1 (3.70%) REST
4 1 (3.70%) Spring Boot
4 1 (3.70%) Twitter Bootstrap
Miscellaneous
1 6 (22.22%) Social Media
2 3 (11.11%) Analytical Skills
3 2 (7.41%) NHS
4 1 (3.70%) Blog
4 1 (3.70%) Data Structures
4 1 (3.70%) Graphic Design
4 1 (3.70%) User Experience
4 1 (3.70%) W3C
Operating Systems
1 3 (11.11%) Windows
2 1 (3.70%) Windows 10
Processes & Methodologies
1 9 (33.33%) Business Intelligence
1 9 (33.33%) Programme Management
2 8 (29.63%) Analytics
3 6 (22.22%) Agile Software Development
4 5 (18.52%) B2B
4 5 (18.52%) SEO
5 4 (14.81%) E-Commerce
6 3 (11.11%) Content Management
6 3 (11.11%) CRM
6 3 (11.11%) Pay per click
7 2 (7.41%) Continuous Improvement
7 2 (7.41%) Data Cleansing
7 2 (7.41%) Data Migration
7 2 (7.41%) Data Modelling
7 2 (7.41%) ETL
7 2 (7.41%) Marketing Strategy
7 2 (7.41%) MVC
7 2 (7.41%) Risk Management
7 2 (7.41%) Visualisation
7 2 (7.41%) Web Analytics
Programming Languages
1 7 (25.93%) JavaScript
2 3 (11.11%) Java
3 2 (7.41%) C#
3 2 (7.41%) SQL
3 2 (7.41%) VBA
4 1 (3.70%) Python
4 1 (3.70%) R
Qualifications
1 6 (22.22%) Security Cleared
2 3 (11.11%) SC Cleared
3 2 (7.41%) Degree
3 2 (7.41%) DV Cleared
4 1 (3.70%) PhD
Quality Assurance & Compliance
1 2 (7.41%) Data Quality
1 2 (7.41%) QA
2 1 (3.70%) WCAG
System Software
1 2 (7.41%) Docker
Systems Management
1 2 (7.41%) Kubernetes
1 2 (7.41%) Sysdig
Vendors
1 9 (33.33%) SAP
2 4 (14.81%) Google
3 3 (11.11%) Facebook
4 2 (7.41%) Microsoft
4 2 (7.41%) Oracle
4 2 (7.41%) Twitter
5 1 (3.70%) Adobe
5 1 (3.70%) Alteryx
5 1 (3.70%) Ensighten
5 1 (3.70%) Tableau