Period
to 17 October 2019

The following table provides summary statistics for contract job vacancies advertised in the City of London with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 6 months to 17 October 2019 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
Central London > City of London
6 months to
17 Oct 2019
Same period 2018 Same period 2017
Rank 190 225 210
Rank change year-on-year +35 -15 +2
Contract jobs citing Digital Marketing 37 34 31
As % of all contract IT jobs advertised in the City of London 0.62% 0.48% 0.45%
As % of the Processes & Methodologies category 0.69% 0.55% 0.50%
Number of daily rates quoted 31 24 18
City of London median daily rate £450 £438 £369
Median daily rate % change year-on-year +2.86% +18.64% -13.24%
10th Percentile £313 £319 £163
90th Percentile £535 £638 £540
Central London median daily rate £450 £475 £450
% change year-on-year -5.26% +5.56% +9.76%
Number of hourly rates quoted 0 0 2
City of London median hourly rate - - £105.25
Central London median hourly rate - - £105.25

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the City of London with a requirement for process or methodology skills.

All Process and Methodology Skills
City of London
Contract vacancies with a requirement for process or methodology skills 5,361 6,128 6,155
As % of all contract IT jobs advertised in the City of London 89.89% 87.28% 89.74%
Number of daily rates quoted 4,206 4,873 4,844
City of London median daily rate £525 £505 £500
Median daily rate % change year-on-year +3.96% +1.00% +5.26%
10th Percentile £325 £325 £325
90th Percentile £676 £675 £675
Central London median daily rate £513 £500 £500
% change year-on-year +2.50% - +5.26%
Number of hourly rates quoted 66 99 57
City of London median hourly rate £19.50 £18.70 £18.70
Median hourly rate % change year-on-year +4.28% - -1.58%
10th Percentile £11.88 £13.00 £13.13
90th Percentile £51.75 £33.15 £31.05
Central London median hourly rate £20.00 £18.70 £18.70
% change year-on-year +6.95% - -1.58%

Digital Marketing
Job Vacancy Trend in the City of London

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in the City of London.

Job vacancy trend for Digital Marketing in the City of London

Digital Marketing
Contractor Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing in the City of London.

Contractor daily rate trend for Digital Marketing in the City of London

Digital Marketing
Contractor Daily Rate Histogram in the City of London

The daily rate distribution of IT jobs citing Digital Marketing in the City of London over the 6 months to 17 October 2019.

Contractor daily rate histogram for Digital Marketing in the City of London

Digital Marketing
Contractor Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Digital Marketing in the City of London.

Contractor hourly rate trend for Digital Marketing in the City of London

For the 6 months to 17 October 2019, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the City of London region with a requirement for Digital Marketing.

1 37 (100.00%) Marketing
2 21 (56.76%) SAP
2 21 (56.76%) Business Intelligence
2 21 (56.76%) Electronics
2 21 (56.76%) Telecoms
2 21 (56.76%) Finance
2 21 (56.76%) Manufacturing
2 21 (56.76%) Programme Management
2 21 (56.76%) Public Sector
3 18 (48.65%) Microsoft
3 18 (48.65%) Windows
4 14 (37.84%) Windows 10
5 9 (24.32%) CSS
5 9 (24.32%) HTML
5 9 (24.32%) Adobe
5 9 (24.32%) SCCM
5 9 (24.32%) Mobile Device Management
5 9 (24.32%) AirWatch
5 9 (24.32%) Desktop Virtualisation
6 8 (21.62%) Degree
6 8 (21.62%) Agile Software Development
7 7 (18.92%) Computer Science
7 7 (18.92%) Active Directory
7 7 (18.92%) Problem-Solving
8 6 (16.22%) Front End Development
8 6 (16.22%) Java
8 6 (16.22%) Scrum
8 6 (16.22%) Office 365
9 5 (13.51%) Adobe Experience Manager
9 5 (13.51%) Analytics

Digital Marketing
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (13.51%) Adobe Experience Manager
2 4 (10.81%) CMS
Applications
1 1 (2.70%) Microsoft Office
Business Applications
1 1 (2.70%) Adobe Campaign
Cloud Services
1 6 (16.22%) Office 365
2 5 (13.51%) SaaS
3 4 (10.81%) Azure
3 4 (10.81%) Azure Active Directory
4 3 (8.11%) Google Analytics
5 2 (5.41%) Adobe Analytics
5 2 (5.41%) GCP
6 1 (2.70%) AWS
6 1 (2.70%) Salesforce Sales Cloud
6 1 (2.70%) Salesforce Service Cloud
Communications & Networking
1 4 (10.81%) VPN
1 4 (10.81%) Wi-Fi
2 3 (8.11%) DHCP
2 3 (8.11%) DNS
2 3 (8.11%) TCP/IP
Database & Business Intelligence
1 4 (10.81%) Jackrabbit
2 2 (5.41%) SQL Server
3 1 (2.70%) Big Data
3 1 (2.70%) BigQuery
3 1 (2.70%) Data Lake
Development Applications
1 1 (2.70%) Jenkins
1 1 (2.70%) Moq
1 1 (2.70%) MSTest
1 1 (2.70%) Team Foundation Server
1 1 (2.70%) Visual Studio
General
1 37 (100.00%) Marketing
2 21 (56.76%) Electronics
2 21 (56.76%) Finance
2 21 (56.76%) Manufacturing
2 21 (56.76%) Public Sector
2 21 (56.76%) Telecoms
3 4 (10.81%) Advertising
3 4 (10.81%) Publishing
4 3 (8.11%) Automotive
4 3 (8.11%) Retail
5 1 (2.70%) Games
5 1 (2.70%) German Language
5 1 (2.70%) Law
Job Titles
1 11 (29.73%) Consultant
2 9 (24.32%) SCCM Consultant
2 9 (24.32%) SCCM Engineer
2 9 (24.32%) Windows Consultant
2 9 (24.32%) Windows Engineer
3 5 (13.51%) Architect
3 5 (13.51%) Project Manager
4 4 (10.81%) Active Directory Specialist
4 4 (10.81%) Developer
4 4 (10.81%) Office 365 Specialist
4 4 (10.81%) Technical Architect
5 3 (8.11%) 1st Line Support
5 3 (8.11%) 1st/2nd Line Desktop Support
5 3 (8.11%) 1st/2nd Line Support
5 3 (8.11%) 2nd Line Desktop Support
5 3 (8.11%) 2nd Line Support
5 3 (8.11%) Desktop Support
5 3 (8.11%) Floorwalker
6 2 (5.41%) Coordinator
6 2 (5.41%) Web Developer
Libraries, Frameworks & Software Standards
1 9 (24.32%) CSS
1 9 (24.32%) HTML
2 4 (10.81%) JSR 170
2 4 (10.81%) OSGi
3 3 (8.11%) JSON
3 3 (8.11%) Node.js
3 3 (8.11%) React
3 3 (8.11%) Spring
3 3 (8.11%) XML
4 2 (5.41%) .NET
5 1 (2.70%) ASP.NET
5 1 (2.70%) ASP.NET MVC
5 1 (2.70%) Fluent NHibernate
5 1 (2.70%) jQuery
5 1 (2.70%) NHibernate
5 1 (2.70%) Twitter Bootstrap
5 1 (2.70%) XHTML
Miscellaneous
1 4 (10.81%) Social Media
2 3 (8.11%) Analytical Skills
3 1 (2.70%) PMI
3 1 (2.70%) W3C
Operating Systems
1 18 (48.65%) Windows
2 14 (37.84%) Windows 10
3 4 (10.81%) Android
3 4 (10.81%) Apple iOS
3 4 (10.81%) Windows Mobile
4 3 (8.11%) Windows Server 2012
Processes & Methodologies
1 21 (56.76%) Business Intelligence
1 21 (56.76%) Programme Management
2 9 (24.32%) Desktop Virtualisation
2 9 (24.32%) Mobile Device Management
3 8 (21.62%) Agile Software Development
4 7 (18.92%) Computer Science
4 7 (18.92%) Problem-Solving
5 6 (16.22%) Front End Development
5 6 (16.22%) Scrum
6 5 (13.51%) Analytics
6 5 (13.51%) Content Management
6 5 (13.51%) Continuous Integration
6 5 (13.51%) Unit Testing
7 4 (10.81%) Capacity Planning
7 4 (10.81%) CRM
7 4 (10.81%) Customer Engagement
7 4 (10.81%) E-Commerce
7 4 (10.81%) Project Management
7 4 (10.81%) Security Architecture
7 4 (10.81%) TDD
Programming Languages
1 6 (16.22%) Java
2 4 (10.81%) JavaScript
3 2 (5.41%) Python
4 1 (2.70%) Bash Shell
4 1 (2.70%) C#
4 1 (2.70%) Java 8
4 1 (2.70%) PHP
Qualifications
1 8 (21.62%) Degree
2 4 (10.81%) Computer Science Degree
2 4 (10.81%) Master's Degree
3 3 (8.11%) CCNA
3 3 (8.11%) Cisco Certification
3 3 (8.11%) MCP
4 2 (5.41%) PMI Certification
4 2 (5.41%) SC Cleared
4 2 (5.41%) Security Cleared
5 1 (2.70%) PMP
Quality Assurance & Compliance
1 5 (13.51%) QA
2 2 (5.41%) JSP 440
2 2 (5.41%) RMADS
3 1 (2.70%) PMO
3 1 (2.70%) WCAG
System Software
1 7 (18.92%) Active Directory
Systems Management
1 9 (24.32%) AirWatch
1 9 (24.32%) SCCM
2 4 (10.81%) Microsoft Intune
2 4 (10.81%) Single Sign-On
Vendors
1 21 (56.76%) SAP
2 18 (48.65%) Microsoft
3 9 (24.32%) Adobe
4 4 (10.81%) Google
4 4 (10.81%) Samsung
5 1 (2.70%) Salesforce Marketing Cloud
5 1 (2.70%) Salesforce.com