Digital Marketing Contract Job Trends in the City of London

Digital Marketing
Central London > City of London

The table below provides summary statistics and contractor rates for jobs advertised in the City of London requiring Digital Marketing skills. It covers vacancies from the 6 months leading up to 18 September 2025, with comparisons to the same periods in the previous two years.

6 months to
18 Sep 2025
Same period 2024 Same period 2023
Rank 107 116 151
Rank change year-on-year +9 +35 +33
Contract jobs citing Digital Marketing 12 14 7
As % of all contract jobs advertised in the City of London 0.68% 0.67% 0.23%
As % of the Processes & Methodologies category 0.72% 0.72% 0.26%
Number of daily rates quoted 7 8 5
10th Percentile £276 £309 £192
25th Percentile £309 £406 £204
Median daily rate (50th Percentile) £425 £588 £413
Median % change year-on-year -27.66% +42.42% -19.12%
75th Percentile £500 £600 £488
90th Percentile - £611 £630
Central London median daily rate £425 £588 £413
% change year-on-year -27.66% +42.42% -19.32%
Number of hourly rates quoted 3 1 2
10th Percentile £21.31 - -
25th Percentile £23.59 £146.25 £17.00
Median hourly rate £28.15 £147.50 £19.00
Median % change year-on-year -80.92% +676.32% -
75th Percentile £36.33 £148.75 £21.00
90th Percentile £40.78 - -
Central London median hourly rate £28.15 £147.50 £19.00
% change year-on-year -80.92% +676.32% -

All Process and Methodology Skills
City of London

Digital Marketing falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in the City of London.

Contract vacancies with a requirement for process or methodology skills 1,661 1,932 2,687
As % of all contract IT jobs advertised in the City of London 94.21% 92.09% 90.20%
Number of daily rates quoted 1,107 1,224 1,857
10th Percentile £325 £375 £363
25th Percentile £419 £475 £475
Median daily rate (50th Percentile) £550 £575 £600
Median % change year-on-year -4.35% -4.17% +4.35%
75th Percentile £675 £688 £705
90th Percentile £763 £788 £813
Central London median daily rate £550 £575 £600
% change year-on-year -4.35% -4.17% +4.35%
Number of hourly rates quoted 22 17 16
10th Percentile £17.35 £15.20 £14.25
25th Percentile £23.98 £20.22 £16.02
Median hourly rate £28.33 £27.00 £25.00
Median % change year-on-year +4.91% +8.00% -41.86%
75th Percentile £53.50 £78.75 £44.87
90th Percentile £63.75 £137.50 £60.88
Central London median hourly rate £31.25 £35.00 £26.00
% change year-on-year -10.71% +34.62% -38.82%

Digital Marketing
Job Vacancy Trend in the City of London

Job postings citing Digital Marketing as a proportion of all IT jobs advertised in the City of London.

Job vacancy trend for Digital Marketing in the City of London

Digital Marketing
Daily Rate Trend in the City of London

Contractor daily rate distribution trend for jobs in the City of London citing Digital Marketing.

Contractor daily rate distribution trend for jobs in the City of London citing Digital Marketing

Digital Marketing
Daily Rate Histogram in the City of London

Daily rate distribution for jobs citing Digital Marketing in the City of London over the 6 months to 18 September 2025.

Daily rate histogram for Digital Marketing in the City of London

Digital Marketing
Hourly Rate Trend in the City of London

Contractor hourly rate distribution trend for jobs in the City of London citing Digital Marketing.

Contractor hourly rate distribution trend for jobs in the City of London citing Digital Marketing

Digital Marketing
Hourly Rate Histogram in the City of London

Hourly rate distribution of jobs citing Digital Marketing in the City of London over the 6 months to 18 September 2025.

Hourly rate histogram for Digital Marketing in the City of London

Digital Marketing
Co-occurring Skills and Capabilities in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (8.33%) CMS
1 1 (8.33%) Kentico
1 1 (8.33%) Sitecore CMS
1 1 (8.33%) Umbraco
Applications
1 1 (8.33%) Microsoft Excel
Business Applications
1 4 (33.33%) Dynamics CRM
Cloud Services
1 5 (41.67%) GCP
2 4 (33.33%) AWS
3 2 (16.67%) SaaS
4 1 (8.33%) Google Ads
General
1 12 (100.00%) Marketing
2 7 (58.33%) Social Skills
3 3 (25.00%) Analytical Skills
4 2 (16.67%) Advertising
4 2 (16.67%) Public Sector
5 1 (8.33%) Electronics
5 1 (8.33%) Finance
5 1 (8.33%) Inclusion and Diversity
5 1 (8.33%) Manufacturing
5 1 (8.33%) Portuguese Language
5 1 (8.33%) Presentation Skills
5 1 (8.33%) Telecoms
Job Titles
1 4 (33.33%) Marketing Manager
1 4 (33.33%) Senior
1 4 (33.33%) Senior Manager
1 4 (33.33%) Senior Marketing Manager
2 1 (8.33%) Ad Operations Specialist
2 1 (8.33%) Data Centre Engineer
2 1 (8.33%) Development Manager
2 1 (8.33%) Digital Marketing Specialist
2 1 (8.33%) Digital Project Manager
2 1 (8.33%) Head of Marketing
2 1 (8.33%) Marketing Specialist
2 1 (8.33%) Operations Manager
2 1 (8.33%) PPC Specialist
2 1 (8.33%) Project Manager
2 1 (8.33%) Strategy Manager
2 1 (8.33%) Support Engineer
Miscellaneous
1 1 (8.33%) Data Centre
1 1 (8.33%) Digital Media
1 1 (8.33%) Marketing Technology
1 1 (8.33%) Onboarding
Processes & Methodologies
1 5 (41.67%) B2B
1 5 (41.67%) B2B Marketing
1 5 (41.67%) Business Strategy
1 5 (41.67%) GTM Strategy
1 5 (41.67%) Marketing Strategy
1 5 (41.67%) Stakeholder Management
2 4 (33.33%) Business Case
2 4 (33.33%) Business Transformation
2 4 (33.33%) CRM
2 4 (33.33%) Integrated Marketing
2 4 (33.33%) Lead Generation
2 4 (33.33%) Marketing Automation
2 4 (33.33%) Stakeholder and Relationship Management
2 4 (33.33%) Strategic Planning
2 4 (33.33%) Strategic Thinking
2 4 (33.33%) Value Proposition
3 2 (16.67%) Campaign Management
3 2 (16.67%) Decision-Making
3 2 (16.67%) Process Improvement
3 2 (16.67%) Programme Management
Qualifications
1 4 (33.33%) Degree
Vendors
1 6 (50.00%) Google
2 5 (41.67%) Salesforce
3 4 (33.33%) Adobe
3 4 (33.33%) Microsoft
4 1 (8.33%) SAP
4 1 (8.33%) Sitecore