Period
to 5 June 2020

The following table provides summary statistics for contract job vacancies advertised in the City of London with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 6 months to 5 June 2020 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
Central London > City of London
6 months to
5 Jun 2020
Same period 2019 Same period 2018
Rank 143 209 204
Rank change year-on-year +66 -5 -22
Contract jobs citing Digital Marketing 8 29 48
As % of all contract jobs advertised in the City of London 0.27% 0.46% 0.70%
As % of the Processes & Methodologies category 0.31% 0.51% 0.79%
Number of daily rates quoted 7 19 46
Median daily rate £525 £425 £400
Median daily rate % change year-on-year +23.53% +6.25% -15.79%
10th Percentile £413 £273 £259
90th Percentile £600 £638 £581
Central London median daily rate £525 £425 £410
% change year-on-year +23.53% +3.66% -8.89%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
Central London median hourly rate - - -

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the City of London with a requirement for process or methodology skills.

All Process and Methodology Skills
City of London
Contract vacancies with a requirement for process or methodology skills 2,563 5,670 6,055
As % of all contract IT jobs advertised in the City of London 87.30% 89.56% 88.51%
Number of daily rates quoted 1,815 4,371 4,783
Median daily rate £513 £525 £505
Median daily rate % change year-on-year -2.38% +3.96% +1.00%
10th Percentile £331 £350 £328
90th Percentile £675 £675 £688
Central London median daily rate £500 £525 £500
% change year-on-year -4.76% +5.00% +3.09%
Number of hourly rates quoted 60 62 97
Median hourly rate £30.50 £20.57 £18.70
Median hourly rate % change year-on-year +48.26% +10.01% +4.76%
10th Percentile £12.42 £11.25 £12.50
90th Percentile £52.28 £56.23 £38.48
Median hourly rate £35.00 £20.91 £20.00
% change year-on-year +67.36% +4.56% +25.00%

Digital Marketing
Job Vacancy Trend in the City of London

Job postings citing Digital Marketing as a proportion of all IT jobs advertised in the City of London.

Job vacancy trend for Digital Marketing in the City of London

Digital Marketing
Contractor Daily Rate Trend in the City of London

3-month moving average daily rate quoted in jobs citing Digital Marketing in the City of London.

Daily rate trend for Digital Marketing in the City of London

Digital Marketing
Daily Rate Histogram in the City of London

Daily rate distribution for jobs citing Digital Marketing in the City of London over the 6 months to 5 June 2020.

Daily rate histogram for Digital Marketing in the City of London

Digital Marketing
Contractor Hourly Rate Trend in the City of London

3-month moving average hourly rates quoted in jobs citing Digital Marketing in the City of London.

Hourly rate trend for Digital Marketing in the City of London

For the 6 months to 5 June 2020, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the City of London region with a requirement for Digital Marketing.

1 8 (100.00%) Marketing
2 6 (75.00%) Programme Management
2 6 (75.00%) SAP
2 6 (75.00%) Business Intelligence
2 6 (75.00%) Electronics
2 6 (75.00%) Telecoms
2 6 (75.00%) Finance
2 6 (75.00%) Manufacturing
2 6 (75.00%) Public Sector
3 5 (62.50%) Azure
3 5 (62.50%) AWS
4 3 (37.50%) Bash Shell
4 3 (37.50%) Identity Management
4 3 (37.50%) Active Directory
4 3 (37.50%) CA
4 3 (37.50%) Microsoft
4 3 (37.50%) Linux
4 3 (37.50%) Python
4 3 (37.50%) Prometheus
4 3 (37.50%) Thycotic
4 3 (37.50%) Kubernetes
4 3 (37.50%) Infrastructure as Code
4 3 (37.50%) Amazon EKS
4 3 (37.50%) Git (software)
4 3 (37.50%) SailPoint
4 3 (37.50%) CyberArk
4 3 (37.50%) Ansible
4 3 (37.50%) DevOps
4 3 (37.50%) Microservices
4 3 (37.50%) Identity Access Management

Digital Marketing
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (12.50%) SharePoint
Applications
1 2 (25.00%) Microsoft PowerPoint
2 1 (12.50%) Adobe After Effects
2 1 (12.50%) Adobe Illustrator
2 1 (12.50%) Inkscape
2 1 (12.50%) Microsoft Excel
2 1 (12.50%) Microsoft Project
2 1 (12.50%) Photoshop
Cloud Services
1 5 (62.50%) AWS
1 5 (62.50%) Azure
2 3 (37.50%) Amazon EKS
3 2 (25.00%) GCP
4 1 (12.50%) SaaS
Development Applications
1 3 (37.50%) Git (software)
General
1 8 (100.00%) Marketing
2 6 (75.00%) Electronics
2 6 (75.00%) Finance
2 6 (75.00%) Manufacturing
2 6 (75.00%) Public Sector
2 6 (75.00%) Telecoms
Job Titles
1 3 (37.50%) Analyst
1 3 (37.50%) Business Analyst
1 3 (37.50%) DevOps Engineer
1 3 (37.50%) Kubernetes Engineer
1 3 (37.50%) Senior DevOps
1 3 (37.50%) Senior DevOps Engineer
2 1 (12.50%) Digital Executive
2 1 (12.50%) Digital Marketing Executive
2 1 (12.50%) Junior
2 1 (12.50%) Junior Project Manager
2 1 (12.50%) Marketing Executive
2 1 (12.50%) Project Manager
Libraries, Frameworks & Software Standards
1 3 (37.50%) Elastic Stack
1 3 (37.50%) SailPoint
2 2 (25.00%) LDAP
Miscellaneous
1 1 (12.50%) Blog
1 1 (12.50%) Social Media
Operating Systems
1 3 (37.50%) Linux
Processes & Methodologies
1 6 (75.00%) Business Intelligence
1 6 (75.00%) Programme Management
2 3 (37.50%) DevOps
2 3 (37.50%) Identity Access Management
2 3 (37.50%) Identity Management
2 3 (37.50%) Infrastructure as Code
2 3 (37.50%) Microservices
2 3 (37.50%) Security Operations
3 2 (25.00%) Privileged Access Management
3 2 (25.00%) Requirements Gathering
4 1 (12.50%) Agile Software Development
4 1 (12.50%) Analytics
4 1 (12.50%) Decision-Making
4 1 (12.50%) Digital Transformation Programme
4 1 (12.50%) Marketing Strategy
4 1 (12.50%) Product Management
4 1 (12.50%) SDLC
Programming Languages
1 3 (37.50%) Bash Shell
1 3 (37.50%) Python
System Software
1 3 (37.50%) Active Directory
Systems Management
1 3 (37.50%) Ansible
1 3 (37.50%) Kubernetes
1 3 (37.50%) Prometheus
1 3 (37.50%) Rancher
1 3 (37.50%) Terraform
Vendors
1 6 (75.00%) SAP
2 3 (37.50%) CA
2 3 (37.50%) CyberArk
2 3 (37.50%) Microsoft
2 3 (37.50%) Thycotic
3 1 (12.50%) Adobe