Period
to 9 April 2020

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in the City of London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 9 April 2020 with a comparison to the same period over the previous 2 years.

Advertising
Central London > City of London
6 months to
9 Apr 2020
Same period 2019 Same period 2018
Rank 135 75 35
Rank change year-on-year -60 -40 +64
Permanent jobs citing Advertising 180 389 681
As % of all permanent jobs advertised in the City of London 2.09% 3.77% 6.35%
As % of the General category 4.12% 7.37% 10.77%
Number of salaries quoted 177 323 643
Median annual salary £62,500 £60,000 £60,000
Median salary % change year-on-year +4.17% - -4.00%
10th Percentile £31,250 £36,250 £36,500
90th Percentile £106,500 £97,000 £92,500
Central London median annual salary £62,500 £60,000 £57,500
% change year-on-year +4.17% +4.35% -4.17%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the City of London with a requirement for common skills.

All General Skills
City of London
Permanent vacancies with a requirement for common skills 4,366 5,278 6,322
As % of all permanent IT jobs advertised in the City of London 50.81% 51.18% 58.93%
Number of salaries quoted 3,752 4,642 5,595
Median annual salary £67,500 £65,000 £62,500
Median salary % change year-on-year +3.85% +4.00% +4.17%
10th Percentile £38,300 £36,250 £37,500
90th Percentile £105,000 £97,500 £95,600
Central London median annual salary £67,500 £65,000 £60,000
% change year-on-year +3.85% +8.33% -

Advertising
Job Vacancy Trend in the City of London

Job postings citing Advertising as a proportion of all IT jobs advertised in the City of London.

Job vacancy trend for Advertising in the City of London

Advertising
Salary Trend in the City of London

3-month moving average salary quoted in jobs citing Advertising in the City of London.

Salary trend for Advertising in the City of London

Advertising
Salary Histogram in the City of London

Salary distribution for jobs citing Advertising in the City of London over the 6 months to 9 April 2020.

Salary histogram for Advertising in the City of London

For the 6 months to 9 April 2020, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the City of London region with a requirement for Advertising.

1 67 (37.22%) Finance
2 61 (33.89%) Degree
3 44 (24.44%) Marketing
4 39 (21.67%) Agile Software Development
5 38 (21.11%) Python
6 32 (17.78%) Stakeholder Management
7 30 (16.67%) JavaScript
7 30 (16.67%) Fintech
8 26 (14.44%) Project Management
8 26 (14.44%) Computer Science
9 25 (13.89%) Digital Marketing
10 24 (13.33%) Java
11 23 (12.78%) Analytics
12 21 (11.67%) AWS
12 21 (11.67%) SQL
13 18 (10.00%) HTML
13 18 (10.00%) Problem-Solving
14 17 (9.44%) Web Development
14 17 (9.44%) Retail
15 16 (8.89%) CSS
15 16 (8.89%) AngularJS
16 15 (8.33%) User Experience
16 15 (8.33%) React
16 15 (8.33%) PHP
17 14 (7.78%) Docker
18 13 (7.22%) DevOps
18 13 (7.22%) Firewall
18 13 (7.22%) C++
18 13 (7.22%) Banking
19 12 (6.67%) MySQL

Advertising
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (2.22%) Drupal
2 3 (1.67%) Apache Spark
2 3 (1.67%) CMS
2 3 (1.67%) Elasticsearch
3 2 (1.11%) Confluence
3 2 (1.11%) Exchange Server 2010
3 2 (1.11%) MS Exchange
3 2 (1.11%) Tomcat
4 1 (0.56%) Sitecore CMS
4 1 (0.56%) Umbraco
4 1 (0.56%) WordPress
Applications
1 12 (6.67%) Photoshop
2 8 (4.44%) Adobe Illustrator
3 6 (3.33%) InDesign
3 6 (3.33%) Microsoft Office
4 5 (2.78%) Microsoft Excel
5 4 (2.22%) Microsoft PowerPoint
6 3 (1.67%) Adobe After Effects
6 3 (1.67%) Microsoft Project
6 3 (1.67%) Sketch
7 2 (1.11%) Adobe XD
7 2 (1.11%) InVision
7 2 (1.11%) MS Visio
8 1 (0.56%) OmniGraffle
Business Applications
1 2 (1.11%) Shopify
2 1 (0.56%) Eloqua
2 1 (0.56%) Social Studio
2 1 (0.56%) Sparx Enterprise Architect
Cloud Services
1 21 (11.67%) AWS
2 8 (4.44%) SaaS
3 7 (3.89%) AWS CloudFormation
3 7 (3.89%) Azure
3 7 (3.89%) Office 365
4 5 (2.78%) Adobe Creative Cloud
5 4 (2.22%) Power Platform
6 3 (1.67%) AWS Lambda
6 3 (1.67%) Serverless
7 2 (1.11%) AWS Elastic Beanstalk
8 1 (0.56%) Adobe Analytics
8 1 (0.56%) AdWords
8 1 (0.56%) Amazon CloudWatch
8 1 (0.56%) Amazon EC2
8 1 (0.56%) Amazon S3
8 1 (0.56%) Azure Data Factory
8 1 (0.56%) Azure Stack
8 1 (0.56%) GitHub
Communications & Networking
1 13 (7.22%) Firewall
2 6 (3.33%) MPLS
3 5 (2.78%) LAN
3 5 (2.78%) Wireless
4 4 (2.22%) BGP
4 4 (2.22%) OSPF
4 4 (2.22%) RSVP
5 3 (1.67%) Remote Desktop
5 3 (1.67%) TCP/IP
6 2 (1.11%) DHCP
6 2 (1.11%) DNS
6 2 (1.11%) HTTP
6 2 (1.11%) Internet
6 2 (1.11%) WAN
6 2 (1.11%) Wi-Fi
7 1 (0.56%) SMS
7 1 (0.56%) VoIP
Database & Business Intelligence
1 12 (6.67%) Big Data
1 12 (6.67%) MySQL
2 10 (5.56%) Relational Database
3 6 (3.33%) Data Warehouse
3 6 (3.33%) MongoDB
4 5 (2.78%) Blockchain
5 4 (2.22%) Power BI
6 3 (1.67%) Data Lake
7 2 (1.11%) Apache Cassandra
7 2 (1.11%) Hadoop
7 2 (1.11%) SQL Server
8 1 (0.56%) CouchDB
8 1 (0.56%) Enterprise Data Warehouse
8 1 (0.56%) MariaDB
8 1 (0.56%) Snowflake Schema
Development Applications
1 11 (6.11%) Git (software)
2 6 (3.33%) JIRA
3 2 (1.11%) Dreamweaver
4 1 (0.56%) Babel
4 1 (0.56%) ER Studio
4 1 (0.56%) Jenkins
4 1 (0.56%) webpack
General
1 67 (37.22%) Finance
2 44 (24.44%) Marketing
3 17 (9.44%) Retail
4 13 (7.22%) Banking
5 9 (5.00%) Telecoms
6 5 (2.78%) Investment Banking
7 4 (2.22%) Automotive
7 4 (2.22%) French Language
8 3 (1.67%) Retail Banking
9 2 (1.11%) Publishing
10 1 (0.56%) Financial Institution
10 1 (0.56%) Music Industry
10 1 (0.56%) Pharmaceutical
10 1 (0.56%) Spanish Language
Job Titles
1 31 (17.22%) Developer
2 24 (13.33%) Analyst
3 14 (7.78%) Architect
4 13 (7.22%) Project Manager
5 12 (6.67%) Senior Developer
6 9 (5.00%) Business Analyst
7 8 (4.44%) Senior Manager
8 7 (3.89%) Consultant
8 7 (3.89%) DevOps Engineer
8 7 (3.89%) Digital Developer
8 7 (3.89%) PHP Developer
8 7 (3.89%) Support Engineer
8 7 (3.89%) Web Developer
9 6 (3.33%) Designer
9 6 (3.33%) Digital Marketing Developer
9 6 (3.33%) Marketing Web Developer
9 6 (3.33%) PHP Web Developer
9 6 (3.33%) Qualitative Analyst
9 6 (3.33%) Quantitative Analyst
9 6 (3.33%) Senior Architect
Libraries, Frameworks & Software Standards
1 18 (10.00%) HTML
2 16 (8.89%) AngularJS
2 16 (8.89%) CSS
3 15 (8.33%) React
4 12 (6.67%) Laravel
5 11 (6.11%) Symfony
6 10 (5.56%) HTML5
7 8 (4.44%) Node.js
8 6 (3.33%) CSS3
8 6 (3.33%) Redux
9 5 (2.78%) REST
9 5 (2.78%) Vue.js
10 4 (2.22%) .NET
10 4 (2.22%) COM
10 4 (2.22%) Kafka
11 3 (1.67%) DOM
11 3 (1.67%) JSON
11 3 (1.67%) RESTful
11 3 (1.67%) Spring
11 3 (1.67%) Twitter Bootstrap
Miscellaneous
1 15 (8.33%) User Experience
2 9 (5.00%) Analytical Skills
3 8 (4.44%) Derivative
3 8 (4.44%) Market Risk
4 7 (3.89%) Credit Risk
4 7 (3.89%) Foreign Exchange (FX)
5 6 (3.33%) Equities
5 6 (3.33%) Exotic Derivative
5 6 (3.33%) Social Media
6 4 (2.22%) 3D Graphics
6 4 (2.22%) Mobile App
7 3 (1.67%) Fat Client
7 3 (1.67%) Graphic Design
7 3 (1.67%) Management Information System
7 3 (1.67%) Over-the-Top Content
7 3 (1.67%) Thin Client
8 2 (1.11%) Algorithms
8 2 (1.11%) Animation
8 2 (1.11%) Photography
8 2 (1.11%) Video on Demand
Operating Systems
1 12 (6.67%) Windows
2 7 (3.89%) Linux
3 4 (2.22%) Mac OS X
3 4 (2.22%) Windows 10
3 4 (2.22%) Windows Server
4 2 (1.11%) Windows 7
4 2 (1.11%) Windows Server 2003
4 2 (1.11%) Windows Server 2012
5 1 (0.56%) Apple iOS
5 1 (0.56%) Mac OS
5 1 (0.56%) Unix
Processes & Methodologies
1 39 (21.67%) Agile Software Development
2 32 (17.78%) Stakeholder Management
3 30 (16.67%) Fintech
4 26 (14.44%) Computer Science
4 26 (14.44%) Project Management
5 25 (13.89%) Digital Marketing
6 23 (12.78%) Analytics
7 18 (10.00%) Problem-Solving
8 17 (9.44%) Web Development
9 13 (7.22%) DevOps
10 11 (6.11%) Risk Management
10 11 (6.11%) TDD
10 11 (6.11%) Technology Roadmap
11 10 (5.56%) Front End Development
11 10 (5.56%) Machine Learning
11 10 (5.56%) PRINCE2
11 10 (5.56%) Requirements Gathering
12 9 (5.00%) IT Strategy
12 9 (5.00%) Strategic Thinking
12 9 (5.00%) Thought Leadership
Programming Languages
1 38 (21.11%) Python
2 30 (16.67%) JavaScript
3 24 (13.33%) Java
4 21 (11.67%) SQL
5 15 (8.33%) PHP
6 13 (7.22%) C++
7 8 (4.44%) C#
8 7 (3.89%) ES6
8 7 (3.89%) R
9 6 (3.33%) MATLAB
9 6 (3.33%) Scala
10 3 (1.67%) Java 8
11 2 (1.11%) Kotlin
11 2 (1.11%) Ruby
11 2 (1.11%) TypeScript
12 1 (0.56%) C
12 1 (0.56%) Groovy
12 1 (0.56%) VBA
Qualifications
1 61 (33.89%) Degree
2 11 (6.11%) Computer Science Degree
3 10 (5.56%) Master's Degree
4 8 (4.44%) PMP
5 6 (3.33%) PhD
6 4 (2.22%) CCNP
6 4 (2.22%) Cisco Certification
7 3 (1.67%) JNCIS
8 2 (1.11%) CFA
8 2 (1.11%) Numerate Degree
9 1 (0.56%) A+ Certification
9 1 (0.56%) CCNA
9 1 (0.56%) DV Cleared
9 1 (0.56%) ITIL Foundation Certificate
9 1 (0.56%) JNCIA
9 1 (0.56%) SC Cleared
9 1 (0.56%) Security Cleared
Quality Assurance & Compliance
1 8 (4.44%) MiFID
2 6 (3.33%) Dodd-Frank
2 6 (3.33%) EMIR
2 6 (3.33%) GDPR
3 5 (2.78%) QA
4 3 (1.67%) PMO
5 2 (1.11%) Basel III
5 2 (1.11%) Cyber Essentials
5 2 (1.11%) Cyber Essentials PLUS
5 2 (1.11%) Data Quality
5 2 (1.11%) ISO/IEC 27001
5 2 (1.11%) NIST
5 2 (1.11%) Solvency II
6 1 (0.56%) COBIT
6 1 (0.56%) SLA
System Software
1 14 (7.78%) Docker
2 7 (3.89%) VMware Infrastructure
3 3 (1.67%) Active Directory
3 3 (1.67%) Hyper-V
4 2 (1.11%) vSphere
Systems Management
1 10 (5.56%) Kubernetes
2 5 (2.78%) Terraform
3 2 (1.11%) Ansible
3 2 (1.11%) Docker Swarm
3 2 (1.11%) Norton AntiVirus
4 1 (0.56%) Prometheus
4 1 (0.56%) Puppet
4 1 (0.56%) SCCM
Vendors
1 10 (5.56%) Adobe
2 9 (5.00%) Microsoft
3 8 (4.44%) Google
4 7 (3.89%) VMware
5 6 (3.33%) Salesforce.com
6 4 (2.22%) Cisco
6 4 (2.22%) Juniper
6 4 (2.22%) Marketo
6 4 (2.22%) Samsung
7 3 (1.67%) Tableau
8 2 (1.11%) Avaya
8 2 (1.11%) Citrix
8 2 (1.11%) Salesforce Marketing Cloud
8 2 (1.11%) Symantec
9 1 (0.56%) Apple
9 1 (0.56%) Embarcadero
9 1 (0.56%) Netezza
9 1 (0.56%) Remedy
9 1 (0.56%) Sun
9 1 (0.56%) Teradata