Period
to 17 December 2018

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in the City of London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 17 December 2018 with a comparison to the same period over the previous 2 years.

Advertising
Central London > City of London
6 months to
17 Dec 2018
Same period 2017 Same period 2016
Rank 61 69 102
Rank change year-on-year +8 +33 +20
Permanent jobs citing Advertising 480 449 331
As % of all permanent IT jobs advertised in the City of London 4.51% 4.33% 2.95%
As % of the General category 9.02% 7.43% 4.98%
Number of salaries quoted 416 431 298
City of London median annual salary £60,000 £55,000 £60,000
Median salary % change year-on-year +9.09% -8.33% +26.32%
10th Percentile £36,000 £32,500 £36,025
90th Percentile £92,500 £85,000 £115,000
Central London median annual salary £60,000 £55,000 £60,000
% change year-on-year +9.09% -8.33% +26.32%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the City of London with a requirement for common skills.

All General Skills
City of London
Permanent vacancies with a requirement for common skills 5,320 6,041 6,650
As % of all permanent IT jobs advertised in the City of London 50.03% 58.26% 59.17%
Number of salaries quoted 4,753 5,456 6,072
City of London median annual salary £65,000 £60,000 £60,000
Median salary % change year-on-year +8.33% - +4.35%
10th Percentile £37,500 £36,250 £36,250
90th Percentile £96,250 £97,500 £95,000
Central London median annual salary £65,000 £60,000 £60,000
% change year-on-year +8.33% - +4.35%

Advertising
Job Vacancy Trend in the City of London

Job postings citing Advertising as a percentage of all IT jobs advertised in the City of London.

Job vacancy trend for Advertising in the City of London

Advertising
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising in the City of London.

Salary trend for Advertising in the City of London

Advertising
Salary Histogram in the City of London

The salary distribution of IT jobs citing Advertising in the City of London over the 6 months to 17 December 2018.

Salary histogram for Advertising in the City of London

Advertising
Job Locations in the City of London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the City of London region over the 6 months to 17 December 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London Bridge - 2 £40,000 -
Advertising
Central London

For the 6 months to 17 December 2018, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the City of London region with a requirement for Advertising.

1 266 (55.42%) Finance
2 123 (25.63%) Agile Software Development
3 119 (24.79%) SQL
4 89 (18.54%) Microsoft
4 89 (18.54%) Degree
5 79 (16.46%) JavaScript
6 77 (16.04%) Java
7 63 (13.13%) CSS
8 59 (12.29%) Python
9 56 (11.67%) HTML
10 54 (11.25%) SQL Server
11 53 (11.04%) Stakeholder Management
11 53 (11.04%) SDLC
12 50 (10.42%) Jenkins
13 48 (10.00%) Problem-Solving
14 47 (9.79%) C#
15 46 (9.58%) Linux
16 43 (8.96%) Scrum
16 43 (8.96%) Computer Science
17 40 (8.33%) Marketing
18 38 (7.92%) PHP
18 38 (7.92%) Analytical Skills
19 37 (7.71%) .NET
19 37 (7.71%) Change Management
19 37 (7.71%) Git (software)
20 36 (7.50%) TDD
20 36 (7.50%) Cisco
20 36 (7.50%) Project Management
20 36 (7.50%) DevOps
21 33 (6.88%) Active Directory

Advertising
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 21 (4.38%) SharePoint
2 17 (3.54%) WebSphere
3 16 (3.33%) Apache TomEE
3 16 (3.33%) JBoss
4 15 (3.13%) SharePoint 2013
5 13 (2.71%) OpenStack
6 12 (2.50%) IIS
7 8 (1.67%) CMS
8 6 (1.25%) Exchange Server 2010
8 6 (1.25%) MS Exchange
9 4 (0.83%) Apache Spark
9 4 (0.83%) BizTalk Server
10 3 (0.63%) Confluence
10 3 (0.63%) SAS
11 2 (0.42%) Apache
11 2 (0.42%) Skype for Business
11 2 (0.42%) Tomcat
12 1 (0.21%) Adobe Experience Manager
12 1 (0.21%) Elasticsearch
12 1 (0.21%) SharePoint 2010
Applications
1 20 (4.17%) Microsoft Excel
2 19 (3.96%) Microsoft Office
3 11 (2.29%) Microsoft PowerPoint
4 8 (1.67%) Photoshop
5 7 (1.46%) MS Visio
6 5 (1.04%) Microsoft Project
7 2 (0.42%) Adobe Illustrator
Business Applications
1 12 (2.50%) Dynamics CRM
2 8 (1.67%) Dynamics AX
3 4 (0.83%) Dynamics NAV
4 2 (0.42%) NetSuite
5 1 (0.21%) Sage 200
Cloud Services
1 32 (6.67%) Amazon AWS
2 24 (5.00%) Microsoft Azure
3 14 (2.92%) OpenShift
4 10 (2.08%) Office 365
5 8 (1.67%) Dynamics 365
6 7 (1.46%) Amazon S3
6 7 (1.46%) Azure Data Factory
7 6 (1.25%) Google Analytics
8 5 (1.04%) Cloud Computing
8 5 (1.04%) PaaS
9 4 (0.83%) Azure Machine Learning
10 3 (0.63%) Data Lake Analytics
10 3 (0.63%) Datadog
10 3 (0.63%) Google Cloud Platform
10 3 (0.63%) SaaS
10 3 (0.63%) Serverless
11 2 (0.42%) Amazon EC2
11 2 (0.42%) AWS Lambda
11 2 (0.42%) npm
11 2 (0.42%) Virtual Private Cloud
Communications & Networking
1 25 (5.21%) Firewall
2 16 (3.33%) BGP
2 16 (3.33%) Cisco ASA
2 16 (3.33%) F5 BIG-IP GTM
2 16 (3.33%) F5 BIG-IP LTM
2 16 (3.33%) OSPF
2 16 (3.33%) SNMP
3 13 (2.71%) DNS
3 13 (2.71%) TCP/IP
4 11 (2.29%) MPLS
4 11 (2.29%) WAN
5 10 (2.08%) VPN
6 8 (1.67%) Internet
7 7 (1.46%) WebEx
7 7 (1.46%) Wireless
8 6 (1.25%) DHCP
9 5 (1.04%) LAN
10 4 (0.83%) DMVPN
10 4 (0.83%) EIGRP
10 4 (0.83%) IPsec
Database & Business Intelligence
1 54 (11.25%) SQL Server
2 28 (5.83%) Relational Database
2 28 (5.83%) SQL Server Integration Services
3 22 (4.58%) SQL Server Analysis Services
4 19 (3.96%) Data Warehouse
5 18 (3.75%) Power BI
6 16 (3.33%) SQL Server Reporting Services
7 13 (2.71%) Big Data
8 10 (2.08%) Data Lake
8 10 (2.08%) NoSQL
9 8 (1.67%) SQL Server 2008
10 7 (1.46%) PostgreSQL
10 7 (1.46%) RDBMS
10 7 (1.46%) SQLPlus
11 6 (1.25%) Amazon Redshift
11 6 (1.25%) Azure SQL Database
11 6 (1.25%) Blockchain
11 6 (1.25%) MySQL
11 6 (1.25%) SQL Server 2012
12 4 (0.83%) Redis
Development Applications
1 50 (10.42%) Jenkins
2 37 (7.71%) Git (software)
3 30 (6.25%) Maven
4 24 (5.00%) Cucumber
5 23 (4.79%) Gradle
6 19 (3.96%) JUnit
6 19 (3.96%) Selenium
7 17 (3.54%) Mockito
7 17 (3.54%) WebDriver
8 16 (3.33%) Ant
9 12 (2.50%) Subversion
10 11 (2.29%) JIRA
10 11 (2.29%) Visual Studio
11 7 (1.46%) gulp
12 5 (1.04%) Grunt
13 3 (0.63%) Atlassian Bamboo
13 3 (0.63%) GitLab
13 3 (0.63%) Team Foundation Server
13 3 (0.63%) webpack
14 2 (0.42%) Karma Test Runner
General
1 266 (55.42%) Finance
2 40 (8.33%) Marketing
3 27 (5.63%) Banking
4 22 (4.58%) Front Office
5 21 (4.38%) Telecoms
6 17 (3.54%) Retail
7 7 (1.46%) Legal
8 4 (0.83%) Law
9 3 (0.63%) Financial Institution
9 3 (0.63%) General Ledger
10 2 (0.42%) French Language
10 2 (0.42%) German Language
10 2 (0.42%) Manufacturing
10 2 (0.42%) Multimedia
10 2 (0.42%) Spanish Language
11 1 (0.21%) Back Office
11 1 (0.21%) Games
11 1 (0.21%) Italian Language
11 1 (0.21%) Portuguese Language
11 1 (0.21%) Publishing
Job Titles
1 118 (24.58%) Developer
2 71 (14.79%) Analyst
3 39 (8.13%) Project Manager
4 37 (7.71%) Senior Developer
5 32 (6.67%) Consultant
5 32 (6.67%) Java Developer
6 30 (6.25%) Business Analyst
7 24 (5.00%) Network Engineer
8 21 (4.38%) Architect
8 21 (4.38%) DevOps Engineer
9 20 (4.17%) Administrator
9 20 (4.17%) Senior Java Developer
10 18 (3.75%) Business Manager
11 17 (3.54%) Business Project Manager
11 17 (3.54%) Insurance Business Analyst
11 17 (3.54%) Linux/Unix DevOps
12 16 (3.33%) Business Intelligence Developer
12 16 (3.33%) Junior
13 15 (3.13%) Linux Engineer
13 15 (3.13%) Support Engineer
Libraries, Frameworks & Software Standards
1 63 (13.13%) CSS
2 56 (11.67%) HTML
3 37 (7.71%) .NET
4 31 (6.46%) Web Services
5 29 (6.04%) Spring
6 28 (5.83%) Hibernate
7 24 (5.00%) AngularJS
8 21 (4.38%) Node.js
9 20 (4.17%) HTML5
9 20 (4.17%) jQuery
10 19 (3.96%) JSON
11 16 (3.33%) 802.1X
11 16 (3.33%) XML
12 15 (3.13%) React
12 15 (3.13%) Struts
13 14 (2.92%) RESTful
14 13 (2.71%) ASP.NET
14 13 (2.71%) JDBC
14 13 (2.71%) Middleware
14 13 (2.71%) REST
Miscellaneous
1 38 (7.92%) Analytical Skills
2 30 (6.25%) User Experience
3 14 (2.92%) Virtual Team
4 12 (2.50%) Market Risk
5 11 (2.29%) Equities
5 11 (2.29%) Fintech
5 11 (2.29%) Foreign Exchange (FX)
5 11 (2.29%) Self-Motivation
6 10 (2.08%) Credit Risk
6 10 (2.08%) Exotic Derivative
7 9 (1.88%) Derivative
8 8 (1.67%) Greenfield Project
8 8 (1.67%) Hedge funds
8 8 (1.67%) Mobile App
9 7 (1.46%) Fixed Income
10 4 (0.83%) Data Centre
10 4 (0.83%) Digital Media
10 4 (0.83%) Management Information System
10 4 (0.83%) Smartphone
10 4 (0.83%) W3C
Operating Systems
1 46 (9.58%) Linux
2 30 (6.25%) Unix
3 28 (5.83%) Windows
4 13 (2.71%) Red Hat Enterprise Linux
5 9 (1.88%) Windows Server
5 9 (1.88%) Windows Server 2008
5 9 (1.88%) Windows Server 2012
6 7 (1.46%) Windows 10
6 7 (1.46%) Windows 7
7 3 (0.63%) Apple iOS
7 3 (0.63%) CentOS
7 3 (0.63%) Debian
8 1 (0.21%) Android
8 1 (0.21%) Mac OS X
8 1 (0.21%) Mac OS X Server
Processes & Methodologies
1 123 (25.63%) Agile Software Development
2 53 (11.04%) SDLC
2 53 (11.04%) Stakeholder Management
3 48 (10.00%) Problem-Solving
4 43 (8.96%) Computer Science
4 43 (8.96%) Scrum
5 37 (7.71%) Change Management
6 36 (7.50%) DevOps
6 36 (7.50%) Project Management
6 36 (7.50%) TDD
7 30 (6.25%) Business Intelligence
8 29 (6.04%) Software Engineering
9 27 (5.63%) PRINCE2
9 27 (5.63%) Web Development
10 25 (5.21%) Analytics
10 25 (5.21%) Business Analysis
11 24 (5.00%) Front End Development
11 24 (5.00%) Mentoring
12 23 (4.79%) Investment Management
13 22 (4.58%) Continuous Improvement
Programming Languages
1 119 (24.79%) SQL
2 79 (16.46%) JavaScript
3 77 (16.04%) Java
4 59 (12.29%) Python
5 47 (9.79%) C#
6 38 (7.92%) PHP
7 21 (4.38%) Bash Shell
8 20 (4.17%) Java 8
9 17 (3.54%) C++
10 14 (2.92%) T-SQL
11 12 (2.50%) R
11 12 (2.50%) Scala
12 10 (2.08%) ES6
12 10 (2.08%) MATLAB
13 7 (1.46%) Perl
13 7 (1.46%) PowerShell
14 6 (1.25%) C
15 5 (1.04%) TypeScript
16 3 (0.63%) Data Analysis Expressions (DAX)
16 3 (0.63%) Ruby
Qualifications
1 89 (18.54%) Degree
2 33 (6.88%) Cisco Certification
3 32 (6.67%) CCNP
4 24 (5.00%) Computer Science Degree
5 22 (4.58%) PMP
6 19 (3.96%) PhD
7 16 (3.33%) CCIE
8 13 (2.71%) RHCE
9 12 (2.50%) PMI Certification
10 10 (2.08%) CCNA
10 10 (2.08%) Master's Degree
11 9 (1.88%) JNCIA
11 9 (1.88%) JNCIS
12 7 (1.46%) Postgraduate
13 6 (1.25%) ITIL Certification
13 6 (1.25%) RHCSA
14 5 (1.04%) AWS Certification
15 4 (0.83%) CISSP
15 4 (0.83%) ITIL Foundation Certificate
16 3 (0.63%) Microsoft Certification
Quality Assurance & Compliance
1 17 (3.54%) GDPR
2 14 (2.92%) Data Quality
3 13 (2.71%) Solvency II
4 12 (2.50%) Dodd-Frank
4 12 (2.50%) EMIR
4 12 (2.50%) MiFID
5 8 (1.67%) QA
6 6 (1.25%) PMO
6 6 (1.25%) SLA
7 4 (0.83%) WCAG
8 2 (0.42%) Actionable Recommendations
9 1 (0.21%) GAAP
9 1 (0.21%) IFRS
9 1 (0.21%) ISO/IEC 27001
System Software
1 33 (6.88%) Active Directory
2 27 (5.63%) Docker
3 21 (4.38%) VMware Infrastructure
4 15 (3.13%) VMware ESXi
5 13 (2.71%) vSphere
6 6 (1.25%) Virtual Desktop
7 1 (0.21%) XenApp
Systems Management
1 25 (5.21%) Ansible
2 22 (4.58%) Puppet
3 13 (2.71%) vCenter Server
3 13 (2.71%) vRealize
4 12 (2.50%) Kubernetes
5 8 (1.67%) Opscode Chef
6 3 (0.63%) Docker Swarm
6 3 (0.63%) Nagios
6 3 (0.63%) Terraform
6 3 (0.63%) ZABBIX
7 2 (0.42%) SCCM
8 1 (0.21%) HAProxy
8 1 (0.21%) TeamSite
Vendors
1 89 (18.54%) Microsoft
2 36 (7.50%) Cisco
3 28 (5.83%) VMware
4 22 (4.58%) Oracle
5 16 (3.33%) CheckPoint
5 16 (3.33%) F5
5 16 (3.33%) Palo Alto
6 14 (2.92%) Juniper
7 13 (2.71%) Red Hat
8 9 (1.88%) ServiceNow
8 9 (1.88%) Tableau
9 8 (1.67%) Avaya
9 8 (1.67%) Citrix
9 8 (1.67%) Google
10 6 (1.25%) Apple
10 6 (1.25%) SAP
10 6 (1.25%) Sybase
11 5 (1.04%) Informatica
12 4 (0.83%) Databricks
13 3 (0.63%) Samsung