Period
to 25 July 2021

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in the City of London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 25 July 2021 with a comparison to the same period over the previous 2 years.

Advertising
Central London > City of London
6 months to
25 Jul 2021
Same period 2020 Same period 2019
Rank 136 150 100
Rank change year-on-year +14 -50 -53
Permanent jobs citing Advertising 112 94 318
As % of all permanent jobs advertised in the City of London 2.01% 1.72% 3.09%
As % of the General category 3.39% 2.82% 4.91%
Number of salaries quoted 102 82 302
10th Percentile £46,250 £35,000 £37,500
25th Percentile £52,500 £47,500 £46,250
Median annual salary (50th Percentile) £67,500 £68,750 £65,000
Median % change year-on-year -1.82% +5.77% +13.04%
75th Percentile £83,438 £78,750 £86,250
90th Percentile £96,250 £92,500 £113,625
Central London median annual salary £70,000 £70,000 £62,500
% change year-on-year - +12.00% +8.70%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the City of London with a requirement for common skills.

All General Skills
City of London
Permanent vacancies with a requirement for common skills 3,299 3,337 6,475
As % of all permanent IT jobs advertised in the City of London 59.07% 60.95% 62.98%
Number of salaries quoted 2,879 2,931 5,706
10th Percentile £42,500 £40,750 £35,500
25th Percentile £52,500 £52,500 £48,750
Median annual salary (50th Percentile) £72,500 £70,000 £65,000
Median % change year-on-year +3.57% +7.69% +4.00%
75th Percentile £91,250 £86,250 £82,500
90th Percentile £108,750 £105,000 £96,250
Central London median annual salary £70,000 £70,000 £65,000
% change year-on-year - +7.69% +8.33%

Advertising
Job Vacancy Trend in the City of London

Job postings citing Advertising as a proportion of all IT jobs advertised in the City of London.

Job vacancy trend for Advertising in the City of London

Advertising
Salary Trend in the City of London

3-month moving average salary quoted in jobs citing Advertising in the City of London.

Salary trend for Advertising in the City of London

Advertising
Salary Histogram in the City of London

Salary distribution for jobs citing Advertising in the City of London over the 6 months to 25 July 2021.

Salary histogram for Advertising in the City of London

For the 6 months to 25 July 2021, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the City of London region with a requirement for Advertising.

1 64 (57.14%) Finance
2 41 (36.61%) Python
3 39 (34.82%) Agile Software Development
4 34 (30.36%) SDLC
5 31 (27.68%) AWS
6 30 (26.79%) SQL
7 29 (25.89%) Azure
8 27 (24.11%) Degree
9 26 (23.21%) Linux
10 25 (22.32%) QA
11 22 (19.64%) Stakeholder Management
12 21 (18.75%) Analytics
13 20 (17.86%) Unix
14 19 (16.96%) Data Modelling
14 19 (16.96%) Derivative
15 17 (15.18%) JIRA
16 16 (14.29%) Marketing
16 16 (14.29%) Test Automation
16 16 (14.29%) Machine Learning
16 16 (14.29%) GitLab
17 15 (13.39%) GCP
17 15 (13.39%) Prototyping
17 15 (13.39%) ETL
17 15 (13.39%) Windows
18 14 (12.50%) Business Intelligence
18 14 (12.50%) Risk Management
18 14 (12.50%) Docker
18 14 (12.50%) Social Skills
19 13 (11.61%) Problem-Solving
19 13 (11.61%) Analytical Skills

Advertising
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (5.36%) Apache Spark
2 4 (3.57%) SAS
3 2 (1.79%) Apache Airflow
3 2 (1.79%) Apache Pig
3 2 (1.79%) Tomcat
4 1 (0.89%) Appian
4 1 (0.89%) Confluence
Applications
1 2 (1.79%) Microsoft Excel
2 1 (0.89%) Microsoft Office
2 1 (0.89%) Microsoft PowerPoint
2 1 (0.89%) Microsoft Project
Business Applications
1 5 (4.46%) FINCAD Analytics
Cloud Services
1 31 (27.68%) AWS
2 29 (25.89%) Azure
3 15 (13.39%) GCP
4 10 (8.93%) Snowflake
5 9 (8.04%) Power Platform
6 8 (7.14%) SaaS
7 3 (2.68%) IaaS
7 3 (2.68%) PaaS
8 2 (1.79%) AWS Step Functions
8 2 (1.79%) Azure Data Factory
8 2 (1.79%) Azure Synapse Analytics
8 2 (1.79%) npm
9 1 (0.89%) Adobe Analytics
9 1 (0.89%) Azure Active Directory
9 1 (0.89%) Google Workspace
9 1 (0.89%) Microsoft 365
9 1 (0.89%) Veeva
Communications & Networking
1 2 (1.79%) HTTP
1 2 (1.79%) Internet
Database & Business Intelligence
1 12 (10.71%) Big Data
1 12 (10.71%) Data Warehouse
2 9 (8.04%) Power BI
2 9 (8.04%) Relational Database
3 7 (6.25%) PostgreSQL
3 7 (6.25%) SQL Server Reporting Services
4 6 (5.36%) Amazon Redshift
4 6 (5.36%) Hadoop
4 6 (5.36%) OLTP
5 5 (4.46%) MongoDB
5 5 (4.46%) MySQL
5 5 (4.46%) NoSQL
5 5 (4.46%) SQL Server
5 5 (4.46%) Tableau
6 4 (3.57%) Amazon Aurora
6 4 (3.57%) Amazon RDS
6 4 (3.57%) Apache Cassandra
6 4 (3.57%) KDB
6 4 (3.57%) Metadata
7 3 (2.68%) Azure SQL Database
Development Applications
1 17 (15.18%) JIRA
2 16 (14.29%) GitLab
3 13 (11.61%) Cucumber
3 13 (11.61%) Selenium
4 10 (8.93%) REST Assured
5 8 (7.14%) SoapUI
6 7 (6.25%) Git (software)
7 6 (5.36%) ER Studio
7 6 (5.36%) ERwin
7 6 (5.36%) PowerDesigner
8 5 (4.46%) Visual Studio
9 4 (3.57%) Subversion
9 4 (3.57%) Toad
9 4 (3.57%) TortoiseSVN
10 3 (2.68%) Jenkins
10 3 (2.68%) Postman
11 1 (0.89%) Team Foundation Server
General
1 64 (57.14%) Finance
2 16 (14.29%) Marketing
3 14 (12.50%) Social Skills
4 13 (11.61%) Analytical Skills
5 9 (8.04%) Banking
6 6 (5.36%) Financial Institution
6 6 (5.36%) Games
6 6 (5.36%) Investment Banking
7 5 (4.46%) French Language
8 3 (2.68%) Front Office
8 3 (2.68%) Pharmaceutical
9 2 (1.79%) Retail
10 1 (0.89%) German Language
10 1 (0.89%) Presentation Skills
10 1 (0.89%) Publishing
10 1 (0.89%) Retail Banking
Job Titles
1 30 (26.79%) Developer
2 26 (23.21%) Analyst
3 16 (14.29%) Business Analyst
4 13 (11.61%) QA Engineer
5 12 (10.71%) Architect
6 10 (8.93%) Automation Engineer
6 10 (8.93%) QA Automation Engineer
7 9 (8.04%) Python Developer
8 8 (7.14%) Implementation Analyst
9 7 (6.25%) C# Developer
10 6 (5.36%) FX Business Analyst
10 6 (5.36%) Games Engineer
10 6 (5.36%) Python Engineer
10 6 (5.36%) Quantitative Developer
10 6 (5.36%) Software Developer
11 5 (4.46%) C# Quant Developer
11 5 (4.46%) Derivatives Business Analyst
11 5 (4.46%) Java Developer
11 5 (4.46%) Senior Analyst
11 5 (4.46%) Senior Business Analyst
Libraries, Frameworks & Software Standards
1 10 (8.93%) Gherkin
2 8 (7.14%) NumPy
2 8 (7.14%) Web Services
3 7 (6.25%) JSON
4 6 (5.36%) Elastic Stack
4 6 (5.36%) Flask
4 6 (5.36%) SciPy
4 6 (5.36%) SQLAlchemy
5 5 (4.46%) Jinja
5 5 (4.46%) MDX
5 5 (4.46%) RabbitMQ
5 5 (4.46%) REST
5 5 (4.46%) Spring
5 5 (4.46%) XML
6 4 (3.57%) CSS
6 4 (3.57%) Node.js
6 4 (3.57%) pytest
6 4 (3.57%) Unity (Game Engine)
6 4 (3.57%) Unreal Engine
7 3 (2.68%) WebdriverIO
Miscellaneous
1 19 (16.96%) Derivative
2 11 (9.82%) Foreign Exchange (FX)
3 9 (8.04%) Market Risk
4 8 (7.14%) Credit Risk
5 6 (5.36%) Analytical Mindset
6 5 (4.46%) Cloud Native
6 5 (4.46%) Enterprise Software
6 5 (4.46%) Equities
6 5 (4.46%) Exotic Derivative
6 5 (4.46%) OTC Derivatives
6 5 (4.46%) Social Media
7 4 (3.57%) Algorithms
7 4 (3.57%) Data Structures
7 4 (3.57%) Video\Live Streaming
8 3 (2.68%) Data Centre
9 2 (1.79%) Graphic Design
9 2 (1.79%) Motion Graphics
9 2 (1.79%) User Experience
10 1 (0.89%) Digital Media
10 1 (0.89%) Life Science
Operating Systems
1 26 (23.21%) Linux
2 20 (17.86%) Unix
3 15 (13.39%) Windows
4 1 (0.89%) Android
4 1 (0.89%) Apple iOS
Processes & Methodologies
1 39 (34.82%) Agile Software Development
2 34 (30.36%) SDLC
3 22 (19.64%) Stakeholder Management
4 21 (18.75%) Analytics
5 19 (16.96%) Data Modelling
6 16 (14.29%) Machine Learning
6 16 (14.29%) Test Automation
7 15 (13.39%) ETL
7 15 (13.39%) Prototyping
8 14 (12.50%) Business Intelligence
8 14 (12.50%) Risk Management
9 13 (11.61%) DevOps
9 13 (11.61%) Problem-Solving
10 11 (9.82%) Waterfall
11 9 (8.04%) Artificial Intelligence
11 9 (8.04%) Requirements Gathering
12 8 (7.14%) Client Onboarding
12 8 (7.14%) Data Analysis
12 8 (7.14%) Mathematics
12 8 (7.14%) Project Delivery
Programming Languages
1 41 (36.61%) Python
2 30 (26.79%) SQL
3 12 (10.71%) JavaScript
4 11 (9.82%) Java
5 7 (6.25%) C#
6 6 (5.36%) C
6 6 (5.36%) C++
7 5 (4.46%) Data Analysis Expressions (DAX)
7 5 (4.46%) T-SQL
7 5 (4.46%) TypeScript
8 4 (3.57%) Bash Shell
9 2 (1.79%) PHP
9 2 (1.79%) R
10 1 (0.89%) MATLAB
10 1 (0.89%) PowerShell
10 1 (0.89%) Scala
Qualifications
1 27 (24.11%) Degree
2 10 (8.93%) Master's Degree
3 7 (6.25%) PhD
4 2 (1.79%) CBAP
5 1 (0.89%) PMI Certification
Quality Assurance & Compliance
1 25 (22.32%) QA
2 9 (8.04%) Data Quality
3 5 (4.46%) Dodd-Frank
3 5 (4.46%) EMIR
3 5 (4.46%) MiFID
4 1 (0.89%) COBIT
4 1 (0.89%) GDPR
System Software
1 14 (12.50%) Docker
2 2 (1.79%) Apache Flume
3 1 (0.89%) Active Directory
Systems Management
1 4 (3.57%) Kubernetes
2 3 (2.68%) Terraform
3 1 (0.89%) Single Sign-On
Vendors
1 12 (10.71%) Microsoft
2 9 (8.04%) Oracle
3 6 (5.36%) Databricks
4 4 (3.57%) Greenplum
5 2 (1.79%) Google
6 1 (0.89%) Adobe
6 1 (0.89%) Alteryx
6 1 (0.89%) Automation Anywhere
6 1 (0.89%) Blue Prism
6 1 (0.89%) Informatica
6 1 (0.89%) MicroStrategy
6 1 (0.89%) Okta
6 1 (0.89%) Pega
6 1 (0.89%) Qualtrics
6 1 (0.89%) Talend
6 1 (0.89%) Trillium
6 1 (0.89%) UiPath