Period
to 21 August 2018

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in the City of London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 21 August 2018 with a comparison to the same period over the previous 2 years.

Advertising
Central London > City of London
6 months to
21 Aug 2018
Same period 2017 Same period 2016
Rank 41 89 97
Rank change year-on-year +48 +8 +19
Permanent jobs citing Advertising 624 346 411
As % of all permanent IT jobs advertised in the City of London 5.70% 3.40% 3.20%
As % of the General category 10.22% 6.12% 5.23%
Number of salaries quoted 561 322 377
City of London median annual salary £60,000 £57,500 £55,000
Median salary % change year-on-year +4.35% +4.55% +10.00%
10th Percentile £33,000 £35,000 £37,000
90th Percentile £90,000 £88,625 £85,000
Central London median annual salary £57,500 £55,000 £55,000
% change year-on-year +4.55% - +10.00%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the City of London with a requirement for common skills.

All General Skills
City of London
Permanent vacancies with a requirement for common skills 6,103 5,655 7,853
As % of all permanent IT jobs advertised in the City of London 55.72% 55.57% 61.07%
Number of salaries quoted 5,412 5,044 7,191
City of London median annual salary £65,000 £60,000 £60,000
Median salary % change year-on-year +8.33% - +4.35%
10th Percentile £37,000 £35,000 £35,000
90th Percentile £95,000 £97,500 £89,750
Central London median annual salary £62,500 £60,000 £57,500
% change year-on-year +4.17% +4.35% +2.68%

Advertising
Job Vacancy Trend in the City of London

Job postings citing Advertising as a percentage of all IT jobs advertised in the City of London.

Job vacancy trend for Advertising in the City of London

Advertising
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising in the City of London.

Salary trend for Advertising in the City of London

Advertising
Salary Histogram in the City of London

The salary distribution of IT jobs citing Advertising in the City of London over the 6 months to 21 August 2018.

Salary histogram for Advertising in the City of London

For the 6 months to 21 August 2018, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the City of London region with a requirement for Advertising.

1 297 (47.60%) Finance
2 214 (34.29%) SQL
3 190 (30.45%) Microsoft
4 151 (24.20%) Degree
5 128 (20.51%) Agile Software Development
6 123 (19.71%) JavaScript
7 105 (16.83%) Java
8 103 (16.51%) SQL Server
8 103 (16.51%) CSS
9 80 (12.82%) HTML
10 77 (12.34%) PHP
11 73 (11.70%) Web Development
12 67 (10.74%) TDD
13 65 (10.42%) C#
13 65 (10.42%) Analytical Skills
14 59 (9.46%) Oracle
15 57 (9.13%) Computer Science
15 57 (9.13%) Problem-Solving
16 54 (8.65%) Business Intelligence
17 53 (8.49%) .NET
17 53 (8.49%) Linux
18 48 (7.69%) JDBC
18 48 (7.69%) Microsoft Azure
19 47 (7.53%) Spring
20 46 (7.37%) Business Development
20 46 (7.37%) Business Analysis
20 46 (7.37%) Investment Management
20 46 (7.37%) Struts
20 46 (7.37%) Active Directory
21 45 (7.21%) Mentoring

Advertising
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 21 (3.37%) SharePoint
2 15 (2.40%) SharePoint 2013
3 11 (1.76%) IIS
4 5 (0.80%) Confluence
4 5 (0.80%) Drupal
4 5 (0.80%) Exchange Server 2010
4 5 (0.80%) MS Exchange
4 5 (0.80%) WordPress
5 4 (0.64%) Apache
5 4 (0.64%) OpenStack
6 3 (0.48%) Apache Spark
6 3 (0.48%) WebSphere
7 2 (0.32%) Apache TomEE
7 2 (0.32%) JBoss
7 2 (0.32%) SAS
7 2 (0.32%) Tomcat
8 1 (0.16%) BizTalk Server
8 1 (0.16%) nginx
8 1 (0.16%) Umbraco
8 1 (0.16%) WebSphere Application Server
Applications
1 26 (4.17%) Microsoft Excel
2 19 (3.04%) Microsoft Office
3 8 (1.28%) Microsoft PowerPoint
4 6 (0.96%) MS Visio
5 5 (0.80%) Photoshop
6 4 (0.64%) Adobe Illustrator
6 4 (0.64%) Microsoft Project
7 2 (0.32%) InfoPath
8 1 (0.16%) Adobe Creative Suite
8 1 (0.16%) Spreadsheet
8 1 (0.16%) SPSS
Business Applications
1 31 (4.97%) Dynamics CRM
2 15 (2.40%) Dynamics AX
3 13 (2.08%) Dynamics NAV
4 11 (1.76%) NetSuite
5 1 (0.16%) Advent Moxy
5 1 (0.16%) Sage 200
5 1 (0.16%) SAP Business One
Cloud Services
1 48 (7.69%) Microsoft Azure
2 37 (5.93%) Dynamics 365
3 31 (4.97%) Amazon AWS
4 23 (3.69%) Azure Data Factory
5 21 (3.37%) PaaS
6 16 (2.56%) Office 365
7 15 (2.40%) Azure Machine Learning
8 7 (1.12%) Cloud Computing
9 5 (0.80%) SaaS
10 4 (0.64%) OpenShift
10 4 (0.64%) Serverless
11 3 (0.48%) Amazon S3
12 2 (0.32%) Amazon EC2
12 2 (0.32%) Amazon SQS
12 2 (0.32%) AWS Lambda
12 2 (0.32%) Data Lake Analytics
12 2 (0.32%) Google Analytics
12 2 (0.32%) npm
12 2 (0.32%) Virtual Private Cloud
13 1 (0.16%) Yarn
Communications & Networking
1 28 (4.49%) Firewall
2 20 (3.21%) Cisco ASA
2 20 (3.21%) F5 BIG-IP GTM
2 20 (3.21%) F5 BIG-IP LTM
2 20 (3.21%) SNMP
3 15 (2.40%) WebEx
4 14 (2.24%) Internet
4 14 (2.24%) WAN
5 11 (1.76%) LAN
6 10 (1.60%) DNS
7 7 (1.12%) SAN
7 7 (1.12%) TCP/IP
7 7 (1.12%) Wireless
8 5 (0.80%) BGP
8 5 (0.80%) DHCP
8 5 (0.80%) Intranet
8 5 (0.80%) MPLS
8 5 (0.80%) OSPF
8 5 (0.80%) VPN
9 4 (0.64%) SSL
Database & Business Intelligence
1 103 (16.51%) SQL Server
2 45 (7.21%) Relational Database
3 40 (6.41%) Power BI
4 38 (6.09%) SQL Server Integration Services
5 32 (5.13%) SQL Server Reporting Services
6 30 (4.81%) Data Warehouse
7 27 (4.33%) SQL Server Analysis Services
8 23 (3.69%) Data Lake
9 21 (3.37%) Azure SQL Database
10 18 (2.88%) Big Data
11 17 (2.72%) Azure SQL Data Warehouse
12 15 (2.40%) SQLPlus
13 13 (2.08%) MySQL
14 11 (1.76%) Microsoft Analysis Services
15 10 (1.60%) SQL Server 2012
16 9 (1.44%) PostgreSQL
16 9 (1.44%) SQL Server 2008
17 8 (1.28%) NoSQL
18 6 (0.96%) Blockchain
19 5 (0.80%) Amazon Redshift
Development Applications
1 41 (6.57%) Git (software)
2 21 (3.37%) JIRA
3 15 (2.40%) Jenkins
3 15 (2.40%) Visual Studio
4 12 (1.92%) Selenium
4 12 (1.92%) WebDriver
5 10 (1.60%) Cucumber
5 10 (1.60%) JUnit
6 8 (1.28%) Mockito
7 7 (1.12%) gulp
7 7 (1.12%) Maven
8 6 (0.96%) jMock
9 5 (0.80%) Grunt
10 4 (0.64%) Gradle
11 3 (0.48%) Jasmine
11 3 (0.48%) webpack
12 2 (0.32%) Ant
12 2 (0.32%) Karma Test Runner
13 1 (0.16%) VSS/SourceSafe
13 1 (0.16%) Xcode
General
1 297 (47.60%) Finance
2 43 (6.89%) Banking
2 43 (6.89%) Marketing
3 40 (6.41%) Front Office
4 37 (5.93%) Retail
5 13 (2.08%) Telecoms
6 12 (1.92%) Games
7 10 (1.60%) Legal
8 7 (1.12%) Investment Banking
9 6 (0.96%) Law
10 4 (0.64%) Manufacturing
10 4 (0.64%) Publishing
11 3 (0.48%) Financial Institution
11 3 (0.48%) General Ledger
11 3 (0.48%) Multimedia
12 2 (0.32%) Spanish Language
13 1 (0.16%) Back Office
13 1 (0.16%) German Language
13 1 (0.16%) Italian Language
13 1 (0.16%) Portuguese Language
Job Titles
1 152 (24.36%) Developer
2 89 (14.26%) Analyst
3 88 (14.10%) Consultant
4 53 (8.49%) Architect
5 51 (8.17%) Java Developer
6 38 (6.09%) Business Analyst
7 30 (4.81%) Senior Developer
8 24 (3.85%) Applications Support
8 24 (3.85%) Senior Consultant
9 23 (3.69%) Network Engineer
10 19 (3.04%) Functional Consultant
10 19 (3.04%) Microsoft Consultant
11 18 (2.88%) Project Manager
11 18 (2.88%) Recruitment Consultant
12 17 (2.72%) Azure Consultant
13 16 (2.56%) .NET Developer
13 16 (2.56%) Support Specialist
14 15 (2.40%) CRM Consultant
14 15 (2.40%) Data Consultant
14 15 (2.40%) Graduate
Libraries, Frameworks & Software Standards
1 103 (16.51%) CSS
2 80 (12.82%) HTML
3 53 (8.49%) .NET
4 48 (7.69%) JDBC
5 47 (7.53%) Spring
6 46 (7.37%) Struts
7 43 (6.89%) Hibernate
8 37 (5.93%) Java EE
9 33 (5.29%) HTML5
10 28 (4.49%) AngularJS
10 28 (4.49%) XML
11 27 (4.33%) Sass
12 26 (4.17%) ASP.NET
12 26 (4.17%) CSS3
12 26 (4.17%) jQuery
13 25 (4.01%) JSF
14 24 (3.85%) Node.js
15 21 (3.37%) JPA
15 21 (3.37%) JSON
16 20 (3.21%) RESTful
Miscellaneous
1 65 (10.42%) Analytical Skills
2 57 (9.13%) Computer Science
3 26 (4.17%) Derivative
3 26 (4.17%) Fixed Income
4 23 (3.69%) Hedge funds
5 21 (3.37%) Mobile App
6 20 (3.21%) Fintech
6 20 (3.21%) User Experience
7 19 (3.04%) Foreign Exchange (FX)
8 14 (2.24%) Equities
8 14 (2.24%) Management Information System
9 13 (2.08%) Self-Motivation
9 13 (2.08%) Virtual Team
10 11 (1.76%) Greenfield Project
11 9 (1.44%) Credit Risk
11 9 (1.44%) Exotic Derivative
11 9 (1.44%) Market Risk
11 9 (1.44%) W3C
12 8 (1.28%) Tandem
13 6 (0.96%) Equity Derivative
Operating Systems
1 53 (8.49%) Linux
2 30 (4.81%) Unix
2 30 (4.81%) Windows
3 14 (2.24%) Windows Server
4 10 (1.60%) Windows 10
5 9 (1.44%) Windows Server 2008
5 9 (1.44%) Windows Server 2012
6 7 (1.12%) Windows 7
7 5 (0.80%) Red Hat Enterprise Linux
8 3 (0.48%) Android
9 2 (0.32%) Apple iOS
9 2 (0.32%) Mac OS X
9 2 (0.32%) Mac OS X Server
10 1 (0.16%) CentOS
10 1 (0.16%) Debian
10 1 (0.16%) Windows Embedded Compact
Processes & Methodologies
1 128 (20.51%) Agile Software Development
2 73 (11.70%) Web Development
3 67 (10.74%) TDD
4 57 (9.13%) Problem-Solving
5 54 (8.65%) Business Intelligence
6 46 (7.37%) Business Analysis
6 46 (7.37%) Business Development
6 46 (7.37%) Investment Management
7 45 (7.21%) Mentoring
8 42 (6.73%) SDLC
9 41 (6.57%) Project Management
10 39 (6.25%) CRM
11 36 (5.77%) Analytics
12 31 (4.97%) Change Management
13 30 (4.81%) Continuous Improvement
13 30 (4.81%) Machine Learning
13 30 (4.81%) Scrum
14 29 (4.65%) Enterprise Architecture
14 29 (4.65%) Front End Development
15 28 (4.49%) Workflow
Programming Languages
1 214 (34.29%) SQL
2 123 (19.71%) JavaScript
3 105 (16.83%) Java
4 77 (12.34%) PHP
5 65 (10.42%) C#
6 32 (5.13%) Python
7 28 (4.49%) Java 8
8 19 (3.04%) C++
8 19 (3.04%) Data Analysis Expressions (DAX)
9 16 (2.56%) C
10 13 (2.08%) R
10 13 (2.08%) T-SQL
11 11 (1.76%) TypeScript
11 11 (1.76%) VBA
12 10 (1.60%) ES6
13 9 (1.44%) MATLAB
13 9 (1.44%) Scala
14 7 (1.12%) Bash Shell
14 7 (1.12%) VB.NET
15 6 (0.96%) VBScript
Qualifications
1 151 (24.20%) Degree
2 26 (4.17%) Cisco Certification
2 26 (4.17%) Computer Science Degree
3 25 (4.01%) CCNP
4 21 (3.37%) PhD
5 20 (3.21%) CCIE
6 11 (1.76%) ACCA
7 10 (1.60%) Postgraduate
8 9 (1.44%) Master's Degree
8 9 (1.44%) Microsoft Certification
9 7 (1.12%) CIMA
9 7 (1.12%) CISSP
9 7 (1.12%) PMP
10 6 (0.96%) CCNA
10 6 (0.96%) PMI Certification
11 5 (0.80%) CBAP
11 5 (0.80%) JNCIA
11 5 (0.80%) Security Cleared
12 4 (0.64%) GISP
12 4 (0.64%) GSLC
Quality Assurance & Compliance
1 27 (4.33%) GDPR
2 14 (2.24%) QA
3 12 (1.92%) Dodd-Frank
3 12 (1.92%) EMIR
3 12 (1.92%) MiFID
4 11 (1.76%) Data Quality
5 9 (1.44%) WCAG
6 7 (1.12%) SLA
7 6 (0.96%) Solvency II
8 5 (0.80%) PMO
9 1 (0.16%) IFRS
9 1 (0.16%) ISO/IEC 27001
9 1 (0.16%) PCI DSS
System Software
1 46 (7.37%) Active Directory
2 19 (3.04%) VMware Infrastructure
3 11 (1.76%) Docker
4 5 (0.80%) Virtual Desktop
5 4 (0.64%) VMware ESXi
5 4 (0.64%) vSphere
6 1 (0.16%) VirtualBox
Systems Management
1 9 (1.44%) SCCM
2 6 (0.96%) Ansible
3 5 (0.80%) Puppet
4 4 (0.64%) vCenter Server
4 4 (0.64%) vRealize
5 3 (0.48%) Kubernetes
5 3 (0.48%) SCOM
6 1 (0.16%) Docker Swarm
6 1 (0.16%) Opscode Chef
6 1 (0.16%) Terraform
Vendors
1 190 (30.45%) Microsoft
2 59 (9.46%) Oracle
3 27 (4.33%) VMware
4 25 (4.01%) Cisco
5 20 (3.21%) CheckPoint
5 20 (3.21%) F5
5 20 (3.21%) Palo Alto
6 10 (1.60%) Google
7 9 (1.44%) SAP
8 8 (1.28%) Sage
8 8 (1.28%) Wallstreet Suite
9 6 (0.96%) Apple
9 6 (0.96%) Epicor
9 6 (0.96%) Infor
9 6 (0.96%) Nintex
9 6 (0.96%) Tableau
10 5 (0.80%) Avaya
10 5 (0.80%) Citrix
10 5 (0.80%) Juniper
10 5 (0.80%) Red Hat