Period
to 23 October 2019

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in the City of London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 23 October 2019 with a comparison to the same period over the previous 2 years.

Advertising
Central London > City of London
6 months to
23 Oct 2019
Same period 2018 Same period 2017
Rank 122 57 88
Rank change year-on-year -65 +31 +15
Permanent jobs citing Advertising 259 543 352
As % of all permanent IT jobs advertised in the City of London 2.59% 4.88% 3.52%
As % of the General category 5.34% 9.11% 6.07%
Number of salaries quoted 247 493 330
City of London median annual salary £65,000 £60,000 £57,500
Median salary % change year-on-year +8.33% +4.35% -4.17%
10th Percentile £35,600 £35,000 £34,525
90th Percentile £95,000 £92,500 £88,750
Central London median annual salary £62,500 £60,000 £55,000
% change year-on-year +4.17% +9.09% -4.35%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the City of London with a requirement for common skills.

All General Skills
City of London
Permanent vacancies with a requirement for common skills 4,854 5,958 5,798
As % of all permanent IT jobs advertised in the City of London 48.62% 53.54% 57.99%
Number of salaries quoted 4,211 5,330 5,194
City of London median annual salary £67,500 £65,000 £60,000
Median salary % change year-on-year +3.85% +8.33% -
10th Percentile £37,750 £36,250 £36,250
90th Percentile £97,500 £95,000 £96,250
Central London median annual salary £65,000 £62,500 £60,000
% change year-on-year +4.00% +4.17% -

Advertising
Job Vacancy Trend in the City of London

Job postings citing Advertising as a percentage of all IT jobs advertised in the City of London.

Job vacancy trend for Advertising in the City of London

Advertising
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising in the City of London.

Salary trend for Advertising in the City of London

Advertising
Salary Histogram in the City of London

The salary distribution of IT jobs citing Advertising in the City of London over the 6 months to 23 October 2019.

Salary histogram for Advertising in the City of London

Advertising
Job Locations in the City of London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the City of London region over the 6 months to 23 October 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London Bridge - 1 - -
Advertising
Central London

For the 6 months to 23 October 2019, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the City of London region with a requirement for Advertising.

1 91 (35.14%) Finance
2 70 (27.03%) Agile Software Development
3 62 (23.94%) Degree
4 57 (22.01%) Java
5 56 (21.62%) Python
6 52 (20.08%) AWS
7 51 (19.69%) SQL
8 49 (18.92%) JavaScript
9 48 (18.53%) Fintech
10 38 (14.67%) HTML
10 38 (14.67%) Google
11 37 (14.29%) CSS
11 37 (14.29%) Analytical Skills
12 34 (13.13%) Marketing
13 29 (11.20%) Telecoms
13 29 (11.20%) Docker
14 28 (10.81%) GCP
14 28 (10.81%) Stakeholder Management
14 28 (10.81%) TDD
14 28 (10.81%) Microsoft
15 27 (10.42%) Scrum
15 27 (10.42%) React
15 27 (10.42%) Azure
15 27 (10.42%) Computer Science
16 26 (10.04%) Problem-Solving
17 25 (9.65%) Analytics
18 24 (9.27%) Machine Learning
18 24 (9.27%) Software Engineering
19 23 (8.88%) Business Intelligence
20 22 (8.49%) Big Data

Advertising
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 18 (6.95%) Confluence
2 6 (2.32%) Apache Spark
3 5 (1.93%) Elasticsearch
3 5 (1.93%) Tomcat
4 4 (1.54%) Apache TomEE
4 4 (1.54%) CMS
4 4 (1.54%) JBoss
4 4 (1.54%) WebSphere
5 3 (1.16%) IIS
5 3 (1.16%) SAS
6 2 (0.77%) Apache
6 2 (0.77%) Apache Airflow
6 2 (0.77%) Drupal
6 2 (0.77%) Luigi
6 2 (0.77%) OpenStack
6 2 (0.77%) WordPress
7 1 (0.39%) Jupyter
7 1 (0.39%) MS Exchange
7 1 (0.39%) SharePoint
Applications
1 18 (6.95%) Microsoft Excel
2 7 (2.70%) Microsoft PowerPoint
3 2 (0.77%) Microsoft Office
4 1 (0.39%) Adobe After Effects
4 1 (0.39%) Adobe Creative Suite
4 1 (0.39%) MS Visio
4 1 (0.39%) Spreadsheet
Business Applications
1 3 (1.16%) Siebel CRM
2 1 (0.39%) RMDS
Cloud Services
1 52 (20.08%) AWS
2 28 (10.81%) GCP
3 27 (10.42%) Azure
4 16 (6.18%) SaaS
5 10 (3.86%) Power Platform
6 9 (3.47%) AWS CloudFormation
7 6 (2.32%) Azure Data Factory
8 5 (1.93%) Serverless
9 4 (1.54%) Amazon EC2
9 4 (1.54%) Amazon ELB
9 4 (1.54%) Amazon S3
9 4 (1.54%) AWS Lambda
9 4 (1.54%) GitHub
9 4 (1.54%) IaaS
10 3 (1.16%) Google Analytics
11 2 (0.77%) Office 365
11 2 (0.77%) Trello
12 1 (0.39%) AdWords
12 1 (0.39%) AWS Elastic Beanstalk
12 1 (0.39%) Google Sheets
Communications & Networking
1 9 (3.47%) DNS
1 9 (3.47%) TCP/IP
2 8 (3.09%) NAS
3 7 (2.70%) DHCP
3 7 (2.70%) Internet
3 7 (2.70%) SAN
4 5 (1.93%) Firewall
4 5 (1.93%) HTTP
5 4 (1.54%) BGP
5 4 (1.54%) OSPF
6 3 (1.16%) MPLS
6 3 (1.16%) WAN
7 2 (0.77%) Wireless
8 1 (0.39%) FIX Connectivity
8 1 (0.39%) IPv4
8 1 (0.39%) IPv6
8 1 (0.39%) LAN
8 1 (0.39%) VoIP
Database & Business Intelligence
1 22 (8.49%) Big Data
2 18 (6.95%) SQL Server
3 16 (6.18%) MySQL
4 11 (4.25%) Data Warehouse
5 10 (3.86%) Power BI
6 9 (3.47%) Hadoop
7 8 (3.09%) MongoDB
7 8 (3.09%) Relational Database
8 7 (2.70%) Apache Cassandra
8 7 (2.70%) OLTP
8 7 (2.70%) PostgreSQL
9 6 (2.32%) Amazon Redshift
9 6 (2.32%) BigQuery
9 6 (2.32%) Data Lake
10 5 (1.93%) SQL Server Integration Services
10 5 (1.93%) SQL Server Reporting Services
11 4 (1.54%) Amazon RDS
11 4 (1.54%) Azure SQL Data Warehouse
12 3 (1.16%) Amazon Athena
12 3 (1.16%) Blockchain
Development Applications
1 19 (7.34%) JIRA
2 18 (6.95%) Git (software)
3 9 (3.47%) Jenkins
4 7 (2.70%) Bitbucket
4 7 (2.70%) ER Studio
4 7 (2.70%) ERwin
4 7 (2.70%) Hudson
4 7 (2.70%) PowerDesigner
5 6 (2.32%) Subversion
6 5 (1.93%) Cucumber
6 5 (1.93%) Maven
6 5 (1.93%) Mockito
7 4 (1.54%) Atlassian Bamboo
7 4 (1.54%) DbUnit
7 4 (1.54%) FishEye
7 4 (1.54%) FitNesse
7 4 (1.54%) Gradle
7 4 (1.54%) JBehave
7 4 (1.54%) Selenium
7 4 (1.54%) WebDriver
General
1 91 (35.14%) Finance
2 34 (13.13%) Marketing
3 29 (11.20%) Telecoms
4 11 (4.25%) Banking
5 7 (2.70%) Publishing
5 7 (2.70%) Retail
6 4 (1.54%) French Language
6 4 (1.54%) Retail Banking
7 2 (0.77%) Front Office
7 2 (0.77%) Games
7 2 (0.77%) German Language
7 2 (0.77%) Multimedia
8 1 (0.39%) Automotive
8 1 (0.39%) Back Office
8 1 (0.39%) Spanish Language
Job Titles
1 62 (23.94%) Developer
2 26 (10.04%) Architect
3 21 (8.11%) Analyst
4 20 (7.72%) Senior Developer
5 16 (6.18%) Solutions Architect
6 15 (5.79%) Front End Developer (Client-Side Developer)
6 15 (5.79%) Java Developer
7 13 (5.02%) Consultant
7 13 (5.02%) DevOps Engineer
8 12 (4.63%) Digital Developer
8 12 (4.63%) Java Architect
8 12 (4.63%) Software Engineer
9 11 (4.25%) Java Solutions Architect
10 10 (3.86%) Digital Marketing Developer
10 10 (3.86%) Qualitative Analyst
10 10 (3.86%) Quantitative Analyst
10 10 (3.86%) Technical Architect
11 9 (3.47%) Java Technical Architect
11 9 (3.47%) Support Engineer
11 9 (3.47%) Technical Solutions Architect
Libraries, Frameworks & Software Standards
1 38 (14.67%) HTML
2 37 (14.29%) CSS
3 27 (10.42%) React
4 17 (6.56%) AngularJS
5 15 (5.79%) REST
6 14 (5.41%) RESTful
7 12 (4.63%) Kafka
7 12 (4.63%) Spring
8 10 (3.86%) Django
9 9 (3.47%) Flask
9 9 (3.47%) Redux
10 8 (3.09%) HTML5
10 8 (3.09%) Node.js
11 7 (2.70%) .NET
11 7 (2.70%) Spring Boot
11 7 (2.70%) Web Services
12 6 (2.32%) JSON
13 5 (1.93%) CSS3
13 5 (1.93%) Laravel
13 5 (1.93%) Symfony
Miscellaneous
1 37 (14.29%) Analytical Skills
2 12 (4.63%) Market Risk
3 10 (3.86%) Derivative
4 8 (3.09%) Foreign Exchange (FX)
4 8 (3.09%) User Experience
5 7 (2.70%) Social Media
6 6 (2.32%) Credit Risk
6 6 (2.32%) Exotic Derivative
7 5 (1.93%) Algorithms
7 5 (1.93%) Analytical Mindset
7 5 (1.93%) Equities
8 4 (1.54%) Digital Media
8 4 (1.54%) Management Information System
9 3 (1.16%) BBC
9 3 (1.16%) Cloud Native
9 3 (1.16%) Data Centre
9 3 (1.16%) Data Structures
9 3 (1.16%) Enterprise Cloud
9 3 (1.16%) Greenfield Project
9 3 (1.16%) iPhone
Operating Systems
1 21 (8.11%) Linux
2 20 (7.72%) Windows
3 9 (3.47%) Unix
4 3 (1.16%) Windows Server
5 1 (0.39%) FreeNAS
5 1 (0.39%) Mac OS
5 1 (0.39%) Windows 10
Processes & Methodologies
1 70 (27.03%) Agile Software Development
2 48 (18.53%) Fintech
3 28 (10.81%) Stakeholder Management
3 28 (10.81%) TDD
4 27 (10.42%) Computer Science
4 27 (10.42%) Scrum
5 26 (10.04%) Problem-Solving
6 25 (9.65%) Analytics
7 24 (9.27%) Machine Learning
7 24 (9.27%) Software Engineering
8 23 (8.88%) Business Intelligence
9 22 (8.49%) DevOps
10 21 (8.11%) SDLC
11 20 (7.72%) Front End Development
12 19 (7.34%) Mentoring
12 19 (7.34%) Web Development
13 18 (6.95%) Data Analysis
13 18 (6.95%) Project Management
14 15 (5.79%) Data Science
14 15 (5.79%) Digital Marketing
Programming Languages
1 57 (22.01%) Java
2 56 (21.62%) Python
3 51 (19.69%) SQL
4 49 (18.92%) JavaScript
5 17 (6.56%) C#
6 11 (4.25%) R
7 10 (3.86%) Bash Shell
8 9 (3.47%) PowerShell
8 9 (3.47%) Ruby
9 8 (3.09%) C++
9 8 (3.09%) PHP
10 7 (2.70%) Java 8
11 6 (2.32%) ES6
11 6 (2.32%) MATLAB
12 4 (1.54%) Scala
12 4 (1.54%) Shell Script
13 3 (1.16%) Go
13 3 (1.16%) VBA
14 2 (0.77%) BrightScript
14 2 (0.77%) TypeScript
Qualifications
1 62 (23.94%) Degree
2 14 (5.41%) Master's Degree
3 12 (4.63%) VMware Certified Professional (VCP)
4 10 (3.86%) Computer Science Degree
5 8 (3.09%) PhD
6 6 (2.32%) Cisco Certification
7 5 (1.93%) PMP
8 4 (1.54%) CCNA
8 4 (1.54%) CCNP
8 4 (1.54%) PMI Certification
9 3 (1.16%) CEH
9 3 (1.16%) CISSP
9 3 (1.16%) CREST Certified
9 3 (1.16%) OSCE
9 3 (1.16%) OSCP
9 3 (1.16%) TOGAF Certification
10 2 (0.77%) APMP
10 2 (0.77%) JNCIA
10 2 (0.77%) JNCIS
10 2 (0.77%) PRINCE2 Certification
Quality Assurance & Compliance
1 7 (2.70%) QA
2 6 (2.32%) Dodd-Frank
2 6 (2.32%) EMIR
2 6 (2.32%) MiFID
3 4 (1.54%) COBIT
3 4 (1.54%) Data Quality
3 4 (1.54%) SLA
4 3 (1.16%) PMO
5 2 (0.77%) P3O
6 1 (0.39%) GAAP
6 1 (0.39%) IFRS
System Software
1 29 (11.20%) Docker
2 10 (3.86%) VMware Infrastructure
3 9 (3.47%) Active Directory
4 4 (1.54%) Virtual Servers
5 3 (1.16%) Hyper-V
6 2 (0.77%) Apache ZooKeeper
6 2 (0.77%) vSphere
7 1 (0.39%) Virtual Machines
7 1 (0.39%) VMware ESXi
7 1 (0.39%) XenApp
Systems Management
1 18 (6.95%) Kubernetes
2 16 (6.18%) Puppet
3 14 (5.41%) Ansible
4 13 (5.02%) Terraform
5 6 (2.32%) Prometheus
6 4 (1.54%) Grafana
6 4 (1.54%) Graphite
6 4 (1.54%) Opscode Chef
7 2 (0.77%) Oozie
7 2 (0.77%) SCCM
8 1 (0.39%) Backup Exec
8 1 (0.39%) Docker Swarm
8 1 (0.39%) WSUS
Vendors
1 38 (14.67%) Google
2 28 (10.81%) Microsoft
3 18 (6.95%) VMware
4 12 (4.63%) Atlassian
5 11 (4.25%) Oracle
6 9 (3.47%) Tableau
7 8 (3.09%) Salesforce.com
8 5 (1.93%) Databricks
9 4 (1.54%) Juniper
9 4 (1.54%) MuleSoft
9 4 (1.54%) New Relic
10 3 (1.16%) Cisco
10 3 (1.16%) HP
10 3 (1.16%) Samsung
10 3 (1.16%) Siebel
10 3 (1.16%) Teradata
11 2 (0.77%) Citrix
11 2 (0.77%) Dell
11 2 (0.77%) DoubleClick
11 2 (0.77%) Roku