Period
to 30 November 2021

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in the City of London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 30 November 2021 with a comparison to the same period over the previous 2 years.

Advertising
Central London > City of London
6 months to
30 Nov 2021
Same period 2020 Same period 2019
Rank 93 103 115
Rank change year-on-year +10 +12 -54
Permanent jobs citing Advertising 196 111 263
As % of all permanent jobs advertised in the City of London 3.17% 2.76% 2.66%
As % of the General category 5.35% 4.42% 4.38%
Number of salaries quoted 180 100 251
10th Percentile £31,250 £36,250 £35,000
25th Percentile £44,750 £49,375 £47,500
Median annual salary (50th Percentile) £65,000 £72,500 £64,000
Median % change year-on-year -10.34% +13.28% +11.30%
75th Percentile £82,500 £88,750 £81,250
90th Percentile £89,100 £97,500 £93,750
Central London median annual salary £63,750 £72,500 £62,500
% change year-on-year -12.07% +16.00% +8.70%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the City of London with a requirement for common skills.

All General Skills
City of London
Permanent vacancies with a requirement for common skills 3,665 2,513 6,011
As % of all permanent IT jobs advertised in the City of London 59.36% 62.50% 60.82%
Number of salaries quoted 3,240 2,204 5,148
10th Percentile £42,500 £42,500 £36,250
25th Percentile £53,750 £53,750 £48,500
Median annual salary (50th Percentile) £70,000 £70,000 £65,000
Median % change year-on-year - +7.69% +4.00%
75th Percentile £90,000 £87,500 £82,500
90th Percentile £107,500 £105,000 £98,750
Central London median annual salary £70,000 £70,000 £65,000
% change year-on-year - +7.69% +4.00%

Advertising
Job Vacancy Trend in the City of London

Job postings citing Advertising as a proportion of all IT jobs advertised in the City of London.

Job vacancy trend for Advertising in the City of London

Advertising
Salary Trend in the City of London

3-month moving average salary quoted in jobs citing Advertising in the City of London.

Salary trend for Advertising in the City of London

Advertising
Salary Histogram in the City of London

Salary distribution for jobs citing Advertising in the City of London over the 6 months to 30 November 2021.

Salary histogram for Advertising in the City of London

For the 6 months to 30 November 2021, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the City of London region with a requirement for Advertising.

1 84 (42.86%) Finance
2 50 (25.51%) Python
3 49 (25.00%) Agile Software Development
4 44 (22.45%) SQL
5 41 (20.92%) Degree
6 38 (19.39%) Analytics
7 37 (18.88%) Azure
8 36 (18.37%) Marketing
8 36 (18.37%) Risk Management
8 36 (18.37%) Stakeholder Management
9 34 (17.35%) JavaScript
10 33 (16.84%) Social Skills
11 31 (15.82%) Analytical Skills
11 31 (15.82%) Business Intelligence
12 29 (14.80%) AWS
13 28 (14.29%) Microsoft
13 28 (14.29%) Linux
14 27 (13.78%) Data Warehouse
14 27 (13.78%) Banking
15 26 (13.27%) Machine Learning
15 26 (13.27%) QA
16 24 (12.24%) Foreign Exchange (FX)
17 22 (11.22%) Data Modelling
18 21 (10.71%) C#
18 21 (10.71%) Power BI
18 21 (10.71%) Power Platform
19 20 (10.20%) SDLC
20 19 (9.69%) ETL
20 19 (9.69%) Artificial Intelligence
21 18 (9.18%) Java

Advertising
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 13 (6.63%) Apache
2 10 (5.10%) CMS
3 9 (4.59%) WordPress
4 8 (4.08%) SAS
5 7 (3.57%) Apache Spark
6 4 (2.04%) Appian
7 2 (1.02%) Umbraco
8 1 (0.51%) Confluence
8 1 (0.51%) Tomcat
Applications
1 6 (3.06%) Microsoft Office
2 5 (2.55%) Microsoft Excel
3 3 (1.53%) Microsoft PowerPoint
Business Applications
1 3 (1.53%) Magento
2 1 (0.51%) Dynamics CRM
2 1 (0.51%) FINCAD Analytics
2 1 (0.51%) IBM Planning Analytics
Cloud Services
1 37 (18.88%) Azure
2 29 (14.80%) AWS
3 21 (10.71%) Power Platform
4 12 (6.12%) Snowflake
5 11 (5.61%) GCP
5 11 (5.61%) npm
5 11 (5.61%) SaaS
6 3 (1.53%) IaaS
6 3 (1.53%) PaaS
7 2 (1.02%) AWS CloudFormation
7 2 (1.02%) Microsoft 365
8 1 (0.51%) Asana
8 1 (0.51%) ClickUp
8 1 (0.51%) Dynamics 365
8 1 (0.51%) GitHub
8 1 (0.51%) Google Ads
8 1 (0.51%) Power Automate
8 1 (0.51%) PowerApps
8 1 (0.51%) Slack
8 1 (0.51%) Trello
Communications & Networking
1 4 (2.04%) HTTP
2 2 (1.02%) Network Security
3 1 (0.51%) Firewall
3 1 (0.51%) Internet
3 1 (0.51%) LAN
3 1 (0.51%) Remote Desktop
3 1 (0.51%) Wireless
Database & Business Intelligence
1 27 (13.78%) Data Warehouse
2 21 (10.71%) Power BI
3 15 (7.65%) Big Data
4 13 (6.63%) MySQL
5 11 (5.61%) Relational Database
6 9 (4.59%) Power Query
7 8 (4.08%) PostgreSQL
8 7 (3.57%) SQL Server
9 6 (3.06%) Azure SQL Database
9 6 (3.06%) NoSQL
9 6 (3.06%) OLAP
9 6 (3.06%) SQL Server Reporting Services
10 5 (2.55%) Amazon Redshift
10 5 (2.55%) Data Lake
11 4 (2.04%) Amazon Aurora
11 4 (2.04%) Hadoop
11 4 (2.04%) Metadata
11 4 (2.04%) OLTP
11 4 (2.04%) SAS Enterprise Guide
11 4 (2.04%) Tableau
Development Applications
1 15 (7.65%) Cucumber
1 15 (7.65%) Selenium
2 14 (7.14%) JIRA
3 11 (5.61%) Git (software)
4 9 (4.59%) Grunt
4 9 (4.59%) gulp
5 8 (4.08%) GitLab
5 8 (4.08%) REST Assured
6 7 (3.57%) Jenkins
6 7 (3.57%) Postman
7 5 (2.55%) Visual Studio
8 4 (2.04%) ER Studio
8 4 (2.04%) ERwin
8 4 (2.04%) PowerDesigner
9 3 (1.53%) SoapUI
9 3 (1.53%) Subversion
9 3 (1.53%) Toad
9 3 (1.53%) TortoiseSVN
10 1 (0.51%) Team Foundation Server
General
1 84 (42.86%) Finance
2 36 (18.37%) Marketing
3 33 (16.84%) Social Skills
4 31 (15.82%) Analytical Skills
5 27 (13.78%) Banking
6 14 (7.14%) Investment Banking
7 11 (5.61%) Retail Banking
8 9 (4.59%) Financial Institution
9 6 (3.06%) Presentation Skills
10 5 (2.55%) French Language
11 4 (2.04%) Front Office
11 4 (2.04%) Legal
12 3 (1.53%) Automotive
13 2 (1.02%) Pharmaceutical
13 2 (1.02%) Telecoms
14 1 (0.51%) Games
14 1 (0.51%) German Language
14 1 (0.51%) Publishing
14 1 (0.51%) Retail
Job Titles
1 70 (35.71%) Developer
2 34 (17.35%) Analyst
3 19 (9.69%) Business Analyst
4 16 (8.16%) Business Intelligence Developer
4 16 (8.16%) C# Developer
5 15 (7.65%) QA Engineer
6 14 (7.14%) Digital Executive
7 12 (6.12%) Quantitative Developer
7 12 (6.12%) Senior Developer
8 11 (5.61%) Junior
9 10 (5.10%) Java Developer
9 10 (5.10%) Power BI Developer
10 9 (4.59%) FX Business Analyst
10 9 (4.59%) PHP Developer
10 9 (4.59%) Python Developer
10 9 (4.59%) Senior Analyst
10 9 (4.59%) Senior Business Analyst
11 8 (4.08%) Architect
11 8 (4.08%) Project Manager
11 8 (4.08%) QA Automation Engineer
Libraries, Frameworks & Software Standards
1 18 (9.18%) React
2 17 (8.67%) CSS
3 15 (7.65%) HTML
4 13 (6.63%) Web Services
5 11 (5.61%) .NET
5 11 (5.61%) REST
5 11 (5.61%) Sass
6 9 (4.59%) AngularJS
6 9 (4.59%) LAMP
6 9 (4.59%) Twig
7 8 (4.08%) Gherkin
7 8 (4.08%) Spring
8 7 (3.57%) .NET Framework
8 7 (3.57%) JSON
8 7 (3.57%) WebdriverIO
9 6 (3.06%) Node.js
9 6 (3.06%) XML
10 5 (2.55%) FIX Protocol
10 5 (2.55%) MDX
11 4 (2.04%) pytest
Miscellaneous
1 24 (12.24%) Foreign Exchange (FX)
2 18 (9.18%) Digital Media
3 17 (8.67%) Market Risk
4 15 (7.65%) Equities
4 15 (7.65%) Exotic Derivative
5 14 (7.14%) Credit Risk
6 13 (6.63%) User Experience
7 8 (4.08%) Analytical Mindset
7 8 (4.08%) Derivative
8 3 (1.53%) Algorithms
8 3 (1.53%) Data Centre
8 3 (1.53%) Data Structures
8 3 (1.53%) Enterprise Software
8 3 (1.53%) Social Media
9 2 (1.02%) Self-Motivation
10 1 (0.51%) Cloud Native
10 1 (0.51%) Hedge funds
10 1 (0.51%) Marketing Technology
10 1 (0.51%) Mobile App
10 1 (0.51%) Reinsurance
Operating Systems
1 28 (14.29%) Linux
2 16 (8.16%) Unix
3 11 (5.61%) Windows
4 2 (1.02%) Windows 10
5 1 (0.51%) Mac OS X
Processes & Methodologies
1 49 (25.00%) Agile Software Development
2 38 (19.39%) Analytics
3 36 (18.37%) Risk Management
3 36 (18.37%) Stakeholder Management
4 31 (15.82%) Business Intelligence
5 26 (13.27%) Machine Learning
6 22 (11.22%) Data Modelling
7 20 (10.20%) SDLC
8 19 (9.69%) Artificial Intelligence
8 19 (9.69%) ETL
9 17 (8.67%) Data Science
9 17 (8.67%) Mathematics
9 17 (8.67%) Problem-Solving
10 16 (8.16%) DevOps
10 16 (8.16%) Project Management
10 16 (8.16%) SEO
11 15 (7.65%) Data Engineering
11 15 (7.65%) Financial Modelling
11 15 (7.65%) Stochastic Calculus
11 15 (7.65%) Validation
Programming Languages
1 50 (25.51%) Python
2 44 (22.45%) SQL
3 34 (17.35%) JavaScript
4 21 (10.71%) C#
5 18 (9.18%) Java
5 18 (9.18%) TypeScript
6 16 (8.16%) T-SQL
7 11 (5.61%) C++
7 11 (5.61%) PHP
8 9 (4.59%) ANSI SQL
8 9 (4.59%) PL/SQL
9 8 (4.08%) R
10 6 (3.06%) Bash Shell
10 6 (3.06%) C
11 5 (2.55%) Data Analysis Expressions (DAX)
12 4 (2.04%) MATLAB
13 1 (0.51%) ES6
13 1 (0.51%) Go
Qualifications
1 41 (20.92%) Degree
2 18 (9.18%) Master's Degree
3 14 (7.14%) PhD
4 3 (1.53%) CBAP
4 3 (1.53%) PMI Certification
4 3 (1.53%) PMP
5 2 (1.02%) MCDST
5 2 (1.02%) Microsoft Certification
6 1 (0.51%) ISEB
Quality Assurance & Compliance
1 26 (13.27%) QA
2 15 (7.65%) Dodd-Frank
2 15 (7.65%) EMIR
2 15 (7.65%) MiFID
3 9 (4.59%) Data Quality
4 2 (1.02%) ISO/IEC 27001
System Software
1 8 (4.08%) Docker
2 3 (1.53%) Active Directory
3 1 (0.51%) Hyper-V
3 1 (0.51%) VMware Infrastructure
Systems Management
1 6 (3.06%) Terraform
2 4 (2.04%) Kubernetes
3 2 (1.02%) Ansible
3 2 (1.02%) Opscode Chef
Vendors
1 28 (14.29%) Microsoft
2 11 (5.61%) Google
3 7 (3.57%) Databricks
3 7 (3.57%) Oracle
4 3 (1.53%) MuleSoft
4 3 (1.53%) OutSystems
5 2 (1.02%) Citrix
5 2 (1.02%) Cognos
5 2 (1.02%) Greenplum
5 2 (1.02%) Jitterbit
5 2 (1.02%) SnapLogic
5 2 (1.02%) Sophos
6 1 (0.51%) Blue Prism
6 1 (0.51%) HubSpot
6 1 (0.51%) IBM
6 1 (0.51%) Informatica
6 1 (0.51%) Pega
6 1 (0.51%) Salesforce.com
6 1 (0.51%) Talend
6 1 (0.51%) VMware