Period
to 10 August 2020

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in the City of London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 10 August 2020 with a comparison to the same period over the previous 2 years.

Advertising
Central London > City of London
6 months to
10 Aug 2020
Same period 2019 Same period 2018
Rank 134 104 43
Rank change year-on-year -30 -61 +53
Permanent jobs citing Advertising 94 311 615
As % of all permanent jobs advertised in the City of London 1.88% 3.04% 5.59%
As % of the General category 3.75% 6.04% 9.80%
Number of salaries quoted 84 300 583
Median annual salary £70,000 £65,000 £60,000
Median salary % change year-on-year +7.69% +8.33% +4.35%
10th Percentile £39,525 £38,625 £33,000
90th Percentile £95,000 £113,750 £90,800
Central London median annual salary £70,000 £62,500 £57,500
% change year-on-year +12.00% +8.70% -

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the City of London with a requirement for common skills.

All General Skills
City of London
Permanent vacancies with a requirement for common skills 2,505 5,150 6,278
As % of all permanent IT jobs advertised in the City of London 50.18% 50.40% 57.10%
Number of salaries quoted 2,199 4,548 5,574
Median annual salary £70,000 £67,500 £65,000
Median salary % change year-on-year +3.70% +3.85% +8.33%
10th Percentile £42,088 £37,925 £36,825
90th Percentile £106,250 £97,500 £95,000
Central London median annual salary £70,000 £65,000 £62,500
% change year-on-year +7.69% +4.00% +4.17%

Advertising
Job Vacancy Trend in the City of London

Job postings citing Advertising as a proportion of all IT jobs advertised in the City of London.

Job vacancy trend for Advertising in the City of London

Advertising
Salary Trend in the City of London

3-month moving average salary quoted in jobs citing Advertising in the City of London.

Salary trend for Advertising in the City of London

Advertising
Salary Histogram in the City of London

Salary distribution for jobs citing Advertising in the City of London over the 6 months to 10 August 2020.

Salary histogram for Advertising in the City of London

For the 6 months to 10 August 2020, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the City of London region with a requirement for Advertising.

1 35 (37.23%) Python
2 29 (30.85%) Finance
3 23 (24.47%) Degree
4 19 (20.21%) Marketing
4 19 (20.21%) Java
4 19 (20.21%) Agile Software Development
5 18 (19.15%) SQL
6 14 (14.89%) Docker
6 14 (14.89%) DevOps
7 13 (13.83%) JavaScript
8 12 (12.77%) Stakeholder Management
8 12 (12.77%) Analytics
9 11 (11.70%) AWS
9 11 (11.70%) Microsoft Office
9 11 (11.70%) Microsoft
9 11 (11.70%) Kubernetes
10 10 (10.64%) Fintech
10 10 (10.64%) B2B
10 10 (10.64%) Risk Management
10 10 (10.64%) Digital Marketing
11 9 (9.57%) Git (software)
11 9 (9.57%) R
11 9 (9.57%) Node.js
11 9 (9.57%) Analytical Skills
12 8 (8.51%) Front End Development
12 8 (8.51%) Data Science
12 8 (8.51%) TDD
12 8 (8.51%) C#
12 8 (8.51%) Project Management
13 7 (7.45%) C++

Advertising
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (7.45%) Apache Spark
2 3 (3.19%) Apache
3 2 (2.13%) Elasticsearch
3 2 (2.13%) Tomcat
4 1 (1.06%) Apache Airflow
4 1 (1.06%) CMS
4 1 (1.06%) Confluence
4 1 (1.06%) Sitecore CMS
4 1 (1.06%) Umbraco
Applications
1 11 (11.70%) Microsoft Office
2 7 (7.45%) Microsoft Excel
3 6 (6.38%) Microsoft PowerPoint
3 6 (6.38%) Photoshop
4 2 (2.13%) Adobe Illustrator
4 2 (2.13%) EViews
4 2 (2.13%) Stata
5 1 (1.06%) Adobe Premiere
5 1 (1.06%) InDesign
5 1 (1.06%) InVision
5 1 (1.06%) Microsoft Project
Business Applications
1 1 (1.06%) SAP Hybris
Cloud Services
1 11 (11.70%) AWS
2 5 (5.32%) Azure
2 5 (5.32%) SaaS
3 4 (4.26%) Power Platform
4 2 (2.13%) Amazon CloudWatch
4 2 (2.13%) AWS CloudFormation
4 2 (2.13%) AWS Lambda
4 2 (2.13%) Serverless
5 1 (1.06%) Adobe Analytics
5 1 (1.06%) Adobe Creative Cloud
5 1 (1.06%) Akamai
5 1 (1.06%) Azure Stack
5 1 (1.06%) Google Analytics
5 1 (1.06%) IaaS
5 1 (1.06%) PaaS
5 1 (1.06%) SuccessFactors
Communications & Networking
1 4 (4.26%) RSVP
2 1 (1.06%) DNS
2 1 (1.06%) TCP/IP
Database & Business Intelligence
1 7 (7.45%) Big Data
1 7 (7.45%) Data Warehouse
1 7 (7.45%) SQL Server
2 6 (6.38%) Relational Database
3 5 (5.32%) MySQL
4 4 (4.26%) Hadoop
4 4 (4.26%) MongoDB
4 4 (4.26%) Power BI
5 3 (3.19%) Apache Cassandra
6 2 (2.13%) Data Lake
6 2 (2.13%) NoSQL
6 2 (2.13%) SQL Server 2012
7 1 (1.06%) EDRMS
7 1 (1.06%) Snowflake Schema
Development Applications
1 9 (9.57%) Git (software)
2 3 (3.19%) Cypress.io
2 3 (3.19%) Selenium
3 2 (2.13%) JIRA
3 2 (2.13%) Subversion
General
1 29 (30.85%) Finance
2 19 (20.21%) Marketing
3 6 (6.38%) Retail
4 5 (5.32%) Banking
5 4 (4.26%) Investment Banking
5 4 (4.26%) Publishing
6 2 (2.13%) Financial Institution
6 2 (2.13%) Front Office
7 1 (1.06%) French Language
7 1 (1.06%) Law
Job Titles
1 28 (29.79%) Developer
2 19 (20.21%) Analyst
3 14 (14.89%) Senior Developer
4 8 (8.51%) DevOps Engineer
5 7 (7.45%) Front End Developer (Client-Side Developer)
5 7 (7.45%) Senior Front-End Developer
6 6 (6.38%) Analyst Developer
6 6 (6.38%) Java Developer
6 6 (6.38%) Qualitative Analyst
6 6 (6.38%) Quantitative Analyst
7 5 (5.32%) Quantitative Analyst Developer
7 5 (5.32%) Quantitative Developer
7 5 (5.32%) Systems Analyst
8 4 (4.26%) Digital Marketing Manager
8 4 (4.26%) Finance Systems Analyst
8 4 (4.26%) Financial Analyst
8 4 (4.26%) Implementation Analyst
8 4 (4.26%) Marketing Manager
9 3 (3.19%) Head of DevOps
9 3 (3.19%) TM1 Analyst
Libraries, Frameworks & Software Standards
1 9 (9.57%) Node.js
2 7 (7.45%) AngularJS
2 7 (7.45%) Kafka
2 7 (7.45%) React
3 6 (6.38%) Spring
4 5 (5.32%) .NET
4 5 (5.32%) Hibernate
4 5 (5.32%) HTML
4 5 (5.32%) Redux
4 5 (5.32%) Web Services
5 4 (4.26%) COM
5 4 (4.26%) CSS
6 2 (2.13%) .NET Framework
6 2 (2.13%) ASP.NET
6 2 (2.13%) JMS
6 2 (2.13%) Laravel
6 2 (2.13%) REST
6 2 (2.13%) Symfony
6 2 (2.13%) Vue.js
6 2 (2.13%) WCF
Miscellaneous
1 9 (9.57%) Analytical Skills
2 7 (7.45%) Market Risk
2 7 (7.45%) User Experience
3 6 (6.38%) Foreign Exchange (FX)
4 5 (5.32%) Derivative
4 5 (5.32%) Exotic Derivative
5 4 (4.26%) Equities
6 3 (3.19%) Over-the-Top Content
6 3 (3.19%) Social Media
7 2 (2.13%) Animation
7 2 (2.13%) FMCG
7 2 (2.13%) Video on Demand
8 1 (1.06%) 3D Graphics
8 1 (1.06%) Algorithms
8 1 (1.06%) Enterprise Software
8 1 (1.06%) Media Streaming
8 1 (1.06%) PMI
8 1 (1.06%) Private Cloud
8 1 (1.06%) Taxonomies
8 1 (1.06%) Video Editing
Operating Systems
1 7 (7.45%) Linux
2 4 (4.26%) Windows
3 2 (2.13%) Unix
4 1 (1.06%) Mac OS
Processes & Methodologies
1 19 (20.21%) Agile Software Development
2 14 (14.89%) DevOps
3 12 (12.77%) Analytics
3 12 (12.77%) Stakeholder Management
4 10 (10.64%) B2B
4 10 (10.64%) Digital Marketing
4 10 (10.64%) Fintech
4 10 (10.64%) Risk Management
5 8 (8.51%) Data Science
5 8 (8.51%) Front End Development
5 8 (8.51%) Project Management
5 8 (8.51%) TDD
6 7 (7.45%) Infrastructure as Code
6 7 (7.45%) Mathematics
6 7 (7.45%) Software Engineering
7 6 (6.38%) Decision-Making
7 6 (6.38%) Mentoring
7 6 (6.38%) Physics
7 6 (6.38%) Time Management
8 5 (5.32%) Demand Generation
Programming Languages
1 35 (37.23%) Python
2 19 (20.21%) Java
3 18 (19.15%) SQL
4 13 (13.83%) JavaScript
5 9 (9.57%) R
6 8 (8.51%) C#
7 7 (7.45%) C++
8 4 (4.26%) VBA
9 3 (3.19%) MATLAB
9 3 (3.19%) Ruby
9 3 (3.19%) Scala
10 2 (2.13%) Go
10 2 (2.13%) Java 8
10 2 (2.13%) PHP
11 1 (1.06%) Bash Shell
11 1 (1.06%) Kotlin
11 1 (1.06%) T-SQL
Qualifications
1 23 (24.47%) Degree
2 6 (6.38%) PhD
3 5 (5.32%) Master's Degree
4 4 (4.26%) A+ Certification
5 3 (3.19%) Numerate Degree
6 1 (1.06%) Computer Science Degree
6 1 (1.06%) DV Cleared
6 1 (1.06%) GIAC
6 1 (1.06%) PMI Certification
6 1 (1.06%) SC Cleared
6 1 (1.06%) Security Cleared
Quality Assurance & Compliance
1 5 (5.32%) Dodd-Frank
1 5 (5.32%) EMIR
1 5 (5.32%) GDPR
1 5 (5.32%) MiFID
2 4 (4.26%) SLA
3 2 (2.13%) Cyber Essentials
3 2 (2.13%) Cyber Essentials PLUS
3 2 (2.13%) ISO/IEC 27001
3 2 (2.13%) NIST
4 1 (1.06%) PMO
4 1 (1.06%) PSD2
System Software
1 14 (14.89%) Docker
2 1 (1.06%) Apache ZooKeeper
2 1 (1.06%) Hyper-V
2 1 (1.06%) VMware Infrastructure
2 1 (1.06%) vSphere
Systems Management
1 11 (11.70%) Kubernetes
2 5 (5.32%) Ansible
2 5 (5.32%) Terraform
3 4 (4.26%) Puppet
4 1 (1.06%) Opscode Chef
4 1 (1.06%) Prometheus
4 1 (1.06%) Single Sign-On
Vendors
1 11 (11.70%) Microsoft
2 6 (6.38%) Adobe
3 4 (4.26%) Marketo
3 4 (4.26%) Sun
4 2 (2.13%) Google
4 2 (2.13%) SAP
5 1 (1.06%) Facebook
5 1 (1.06%) HubSpot
5 1 (1.06%) hybris
5 1 (1.06%) Instagram
5 1 (1.06%) Netezza
5 1 (1.06%) New Relic
5 1 (1.06%) Oracle
5 1 (1.06%) Salesforce.com
5 1 (1.06%) Sitecore
5 1 (1.06%) Splunk
5 1 (1.06%) Tableau
5 1 (1.06%) Teradata
5 1 (1.06%) VMware