Period
to 18 April 2019

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in the City of London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 18 April 2019 with a comparison to the same period over the previous 2 years.

Advertising
Central London > City of London
6 months to
18 Apr 2019
Same period 2018 Same period 2017
Rank 77 34 98
Rank change year-on-year -43 +64 -9
Permanent jobs citing Advertising 380 710 334
As % of all permanent IT jobs advertised in the City of London 3.71% 6.57% 3.20%
As % of the General category 7.32% 11.19% 5.71%
Number of salaries quoted 317 624 313
City of London median annual salary £60,000 £58,500 £62,500
Median salary % change year-on-year +2.56% -6.40% +19.05%
10th Percentile £36,250 £35,375 £36,500
90th Percentile £98,500 £93,750 £118,750
Central London median annual salary £60,000 £57,500 £60,000
% change year-on-year +4.35% -4.17% +14.29%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the City of London with a requirement for common skills.

All General Skills
City of London
Permanent vacancies with a requirement for common skills 5,194 6,347 5,849
As % of all permanent IT jobs advertised in the City of London 50.77% 58.70% 56.08%
Number of salaries quoted 4,558 5,618 5,314
City of London median annual salary £65,000 £62,500 £60,000
Median salary % change year-on-year +4.00% +4.17% -
10th Percentile £36,250 £37,500 £35,000
90th Percentile £97,500 £96,250 £97,500
Central London median annual salary £65,000 £60,000 £60,000
% change year-on-year +8.33% - +4.35%

Advertising
Job Vacancy Trend in the City of London

Job postings citing Advertising as a percentage of all IT jobs advertised in the City of London.

Job vacancy trend for Advertising in the City of London

Advertising
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising in the City of London.

Salary trend for Advertising in the City of London

Advertising
Salary Histogram in the City of London

The salary distribution of IT jobs citing Advertising in the City of London over the 6 months to 18 April 2019.

Salary histogram for Advertising in the City of London

Advertising
Job Locations in the City of London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the City of London region over the 6 months to 18 April 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London Bridge - 2 £40,000 -
Advertising
Central London

For the 6 months to 18 April 2019, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the City of London region with a requirement for Advertising.

1 199 (52.37%) Finance
2 104 (27.37%) SQL
3 100 (26.32%) Degree
4 91 (23.95%) Agile Software Development
5 60 (15.79%) Project Management
6 59 (15.53%) SQL Server
7 56 (14.74%) Java
8 55 (14.47%) Microsoft
9 50 (13.16%) SDLC
10 49 (12.89%) C#
10 49 (12.89%) Stakeholder Management
11 48 (12.63%) JavaScript
12 47 (12.37%) Analytical Skills
13 45 (11.84%) Problem-Solving
13 45 (11.84%) Oracle
13 45 (11.84%) Python
14 42 (11.05%) Marketing
15 41 (10.79%) Computer Science
16 39 (10.26%) .NET
17 38 (10.00%) Software Engineering
17 38 (10.00%) Analytics
18 34 (8.95%) User Experience
18 34 (8.95%) HTML
19 32 (8.42%) Scrum
19 32 (8.42%) JIRA
20 27 (7.11%) MySQL
20 27 (7.11%) CSS
20 27 (7.11%) E-Commerce
21 25 (6.58%) Web Services
21 25 (6.58%) Windows

Advertising
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 22 (5.79%) WebSphere
2 17 (4.47%) Apache TomEE
2 17 (4.47%) JBoss
3 15 (3.95%) SharePoint
4 11 (2.89%) IIS
5 7 (1.84%) Apache Spark
5 7 (1.84%) CMS
6 5 (1.32%) Confluence
7 4 (1.05%) OpenStack
8 3 (0.79%) MS Exchange
9 2 (0.53%) Elasticsearch
9 2 (0.53%) SAS
9 2 (0.53%) Skype for Business
10 1 (0.26%) Adobe Experience Manager
10 1 (0.26%) Apache
10 1 (0.26%) SharePoint 2013
10 1 (0.26%) WordPress
Applications
1 22 (5.79%) Microsoft Excel
2 12 (3.16%) Microsoft PowerPoint
3 10 (2.63%) Photoshop
4 8 (2.11%) Microsoft Office
5 7 (1.84%) Microsoft Project
6 3 (0.79%) Adobe Illustrator
7 2 (0.53%) Adobe Creative Suite
8 1 (0.26%) Adobe After Effects
8 1 (0.26%) InDesign
8 1 (0.26%) SPSS
8 1 (0.26%) Stata
Business Applications
1 1 (0.26%) NetSuite
1 1 (0.26%) Sage 200
1 1 (0.26%) Sage 50
1 1 (0.26%) Shopify
Cloud Services
1 18 (4.74%) Amazon AWS
2 13 (3.42%) Microsoft Azure
3 11 (2.89%) Office 365
4 8 (2.11%) SaaS
5 5 (1.32%) OpenShift
6 4 (1.05%) Google Analytics
6 4 (1.05%) Serverless
7 3 (0.79%) Amazon S3
7 3 (0.79%) Google Cloud Platform
8 1 (0.26%) AWS CloudFormation
8 1 (0.26%) Cloud Computing
8 1 (0.26%) GitHub
8 1 (0.26%) Sage Pay
Communications & Networking
1 15 (3.95%) LAN
1 15 (3.95%) WAN
2 11 (2.89%) Firewall
3 8 (2.11%) BGP
3 8 (2.11%) OSPF
3 8 (2.11%) Wireless
4 7 (1.84%) DMVPN
4 7 (1.84%) EIGRP
4 7 (1.84%) IPsec
4 7 (1.84%) VPN
5 5 (1.32%) Skype
5 5 (1.32%) TCP/IP
6 4 (1.05%) Internet
7 3 (0.79%) Cisco ASA
7 3 (0.79%) DNS
7 3 (0.79%) F5 BIG-IP GTM
7 3 (0.79%) F5 BIG-IP LTM
7 3 (0.79%) SNMP
8 2 (0.53%) Unified Communications
8 2 (0.53%) VoIP
Database & Business Intelligence
1 59 (15.53%) SQL Server
2 27 (7.11%) MySQL
3 15 (3.95%) Big Data
4 12 (3.16%) Data Lake
5 10 (2.63%) Data Warehouse
6 9 (2.37%) SQL Server Integration Services
7 7 (1.84%) Hadoop
7 7 (1.84%) PostgreSQL
8 5 (1.32%) Relational Database
8 5 (1.32%) SQL Server Analysis Services
9 4 (1.05%) MongoDB
10 3 (0.79%) DataStage
10 3 (0.79%) NoSQL
10 3 (0.79%) OLTP
10 3 (0.79%) PowerCenter
10 3 (0.79%) RDBMS
10 3 (0.79%) Sqoop
11 2 (0.53%) BusinessObjects
11 2 (0.53%) Crystal Reports
11 2 (0.53%) Power BI
Development Applications
1 32 (8.42%) JIRA
2 21 (5.53%) Git (software)
3 20 (5.26%) Team Foundation Server
4 19 (5.00%) Cucumber
4 19 (5.00%) Gradle
4 19 (5.00%) Maven
4 19 (5.00%) Selenium
5 18 (4.74%) JUnit
6 17 (4.47%) Ant
6 17 (4.47%) Mockito
6 17 (4.47%) WebDriver
7 14 (3.68%) Jenkins
8 13 (3.42%) Subversion
9 5 (1.32%) Grunt
9 5 (1.32%) gulp
9 5 (1.32%) Visual Studio
10 3 (0.79%) Atlassian Bamboo
10 3 (0.79%) ER Studio
10 3 (0.79%) ERwin
10 3 (0.79%) PowerDesigner
General
1 199 (52.37%) Finance
2 42 (11.05%) Marketing
3 23 (6.05%) Banking
4 14 (3.68%) Retail
5 11 (2.89%) Front Office
5 11 (2.89%) Telecoms
6 6 (1.58%) German Language
7 4 (1.05%) Back Office
7 4 (1.05%) Publishing
7 4 (1.05%) Spanish Language
8 3 (0.79%) French Language
9 2 (0.53%) Games
10 1 (0.26%) Financial Institution
10 1 (0.26%) Law
10 1 (0.26%) Social Science
Job Titles
1 70 (18.42%) Developer
2 69 (18.16%) Analyst
3 44 (11.58%) Project Manager
4 31 (8.16%) Applications Support
5 25 (6.58%) Architect
6 22 (5.79%) Business Analyst
7 17 (4.47%) Java Developer
7 17 (4.47%) Product Manager
8 16 (4.21%) Software Engineer
9 14 (3.68%) Junior
9 14 (3.68%) Qualitative Analyst
9 14 (3.68%) Quantitative Analyst
10 13 (3.42%) Python Developer
10 13 (3.42%) Support Analyst
11 12 (3.16%) .NET Developer
11 12 (3.16%) Business Manager
11 12 (3.16%) Senior Developer
12 11 (2.89%) Business Project Manager
12 11 (2.89%) Senior Software Engineer
13 10 (2.63%) Senior Java Developer
Libraries, Frameworks & Software Standards
1 39 (10.26%) .NET
2 34 (8.95%) HTML
3 27 (7.11%) CSS
4 25 (6.58%) Web Services
5 11 (2.89%) Spring
6 10 (2.63%) Hibernate
6 10 (2.63%) React
7 9 (2.37%) Node.js
7 9 (2.37%) REST
7 9 (2.37%) XML
8 8 (2.11%) AngularJS
9 7 (1.84%) jQuery
9 7 (1.84%) JSON
10 6 (1.58%) RESTful
10 6 (1.58%) Spring Boot
11 5 (1.32%) Ajax
11 5 (1.32%) EJB
11 5 (1.32%) HTML5
11 5 (1.32%) IBM Integration Bus
11 5 (1.32%) Sass
Miscellaneous
1 47 (12.37%) Analytical Skills
2 34 (8.95%) User Experience
3 23 (6.05%) Fintech
3 23 (6.05%) Foreign Exchange (FX)
4 21 (5.53%) Market Risk
5 17 (4.47%) Equities
5 17 (4.47%) Self-Motivation
6 14 (3.68%) Credit Risk
7 13 (3.42%) Derivative
8 12 (3.16%) OTC Derivatives
9 11 (2.89%) Exotic Derivative
10 7 (1.84%) Algorithms
10 7 (1.84%) Cloud Native
10 7 (1.84%) Virtual Team
11 5 (1.32%) Greenfield Project
11 5 (1.32%) Social Media
12 4 (1.05%) Data Structures
13 3 (0.79%) Analytical Mindset
13 3 (0.79%) Management Information System
13 3 (0.79%) Swaptions
Operating Systems
1 25 (6.58%) Windows
2 13 (3.42%) Unix
3 12 (3.16%) Linux
4 10 (2.63%) Windows Server
5 4 (1.05%) Apple iOS
5 4 (1.05%) Red Hat Enterprise Linux
6 2 (0.53%) Mac OS X
7 1 (0.26%) Android
7 1 (0.26%) CentOS
7 1 (0.26%) Ubuntu
7 1 (0.26%) VMS
7 1 (0.26%) Windows 10
7 1 (0.26%) Windows 7
7 1 (0.26%) Windows 8
7 1 (0.26%) Windows Server 2012
Processes & Methodologies
1 91 (23.95%) Agile Software Development
2 60 (15.79%) Project Management
3 50 (13.16%) SDLC
4 49 (12.89%) Stakeholder Management
5 45 (11.84%) Problem-Solving
6 41 (10.79%) Computer Science
7 38 (10.00%) Analytics
7 38 (10.00%) Software Engineering
8 32 (8.42%) Scrum
9 27 (7.11%) E-Commerce
10 24 (6.32%) Risk Management
11 23 (6.05%) ITIL
12 21 (5.53%) Continuous Improvement
13 20 (5.26%) Business Intelligence
13 20 (5.26%) DevOps
13 20 (5.26%) Issue Tracking
14 19 (5.00%) PRINCE2
15 18 (4.74%) Change Management
15 18 (4.74%) Information Security
15 18 (4.74%) Visualisation
Programming Languages
1 104 (27.37%) SQL
2 56 (14.74%) Java
3 49 (12.89%) C#
4 48 (12.63%) JavaScript
5 45 (11.84%) Python
6 21 (5.53%) C++
6 21 (5.53%) R
7 16 (4.21%) Ruby
8 12 (3.16%) MATLAB
9 8 (2.11%) Bash Shell
9 8 (2.11%) PHP
9 8 (2.11%) PowerShell
9 8 (2.11%) VB.NET
10 7 (1.84%) VBA
11 6 (1.58%) ES6
11 6 (1.58%) T-SQL
12 5 (1.32%) PL/SQL
12 5 (1.32%) Shell Script
13 4 (1.05%) Java 8
13 4 (1.05%) Perl
Qualifications
1 100 (26.32%) Degree
2 18 (4.74%) PMP
3 16 (4.21%) Cisco Certification
4 15 (3.95%) PhD
5 11 (2.89%) CCNP
5 11 (2.89%) Master's Degree
6 10 (2.63%) PMI Certification
7 9 (2.37%) Security Cleared
8 8 (2.11%) Computer Science Degree
8 8 (2.11%) SC Cleared
9 7 (1.84%) ITIL Certification
10 5 (1.32%) (ISC)2 CCSP
10 5 (1.32%) CISSP
10 5 (1.32%) ISSAP
11 4 (1.05%) RHCE
12 3 (0.79%) CCIE
12 3 (0.79%) ISEB
12 3 (0.79%) MCSA
12 3 (0.79%) Microsoft Certification
13 2 (0.53%) MCSE
Quality Assurance & Compliance
1 14 (3.68%) Dodd-Frank
1 14 (3.68%) EMIR
1 14 (3.68%) MiFID
2 11 (2.89%) QA
3 9 (2.37%) PMO
4 4 (1.05%) Data Quality
4 4 (1.05%) SLA
5 3 (0.79%) Actionable Recommendations
System Software
1 11 (2.89%) Active Directory
2 8 (2.11%) Docker
2 8 (2.11%) XenApp
3 7 (1.84%) vSphere
4 4 (1.05%) VMware ESXi
4 4 (1.05%) VMware Infrastructure
Systems Management
1 7 (1.84%) Ansible
1 7 (1.84%) Puppet
2 5 (1.32%) Kubernetes
3 4 (1.05%) vCenter Server
3 4 (1.05%) vRealize
4 2 (0.53%) HP Quality Center
4 2 (0.53%) Opscode Chef
5 1 (0.26%) Grafana
5 1 (0.26%) Graphite
5 1 (0.26%) HAProxy
5 1 (0.26%) Microsoft Intune
5 1 (0.26%) NetBackup
5 1 (0.26%) Packer
5 1 (0.26%) Prometheus
5 1 (0.26%) Red Hat Satellite
5 1 (0.26%) TeamSite
5 1 (0.26%) Terraform
Vendors
1 55 (14.47%) Microsoft
2 45 (11.84%) Oracle
3 15 (3.95%) Cisco
4 12 (3.16%) Informatica
5 10 (2.63%) Citrix
5 10 (2.63%) Red Hat
6 9 (2.37%) VMware
7 8 (2.11%) Google
8 7 (1.84%) IBM
8 7 (1.84%) Salesforce.com
9 6 (1.58%) ServiceNow
9 6 (1.58%) Tableau
10 5 (1.32%) Adobe
11 4 (1.05%) Cognos
11 4 (1.05%) SAP
12 3 (0.79%) Apple
12 3 (0.79%) CheckPoint
12 3 (0.79%) F5
12 3 (0.79%) MuleSoft
12 3 (0.79%) Teradata