Period
to 20 April 2021

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in the City of London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 20 April 2021 with a comparison to the same period over the previous 2 years.

Advertising
Central London > City of London
6 months to
20 Apr 2021
Same period 2020 Same period 2019
Rank 131 127 79
Rank change year-on-year -4 -48 -45
Permanent jobs citing Advertising 107 175 381
As % of all permanent jobs advertised in the City of London 2.18% 2.12% 3.72%
As % of the General category 4.39% 4.17% 7.18%
Number of salaries quoted 98 160 319
10th Percentile £45,000 £31,250 £36,250
25th Percentile £52,500 £42,188 £46,250
Median annual salary (50th Percentile) £72,500 £62,500 £62,500
Median % change year-on-year +16.00% - +8.70%
75th Percentile £82,500 £77,813 £80,625
90th Percentile £86,250 £106,500 £102,000
Central London median annual salary £72,500 £61,500 £62,500
% change year-on-year +17.89% -1.60% +8.70%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the City of London with a requirement for common skills.

All General Skills
City of London
Permanent vacancies with a requirement for common skills 2,439 4,196 5,306
As % of all permanent IT jobs advertised in the City of London 49.76% 50.90% 51.82%
Number of salaries quoted 2,100 3,648 4,700
10th Percentile £42,500 £38,250 £36,250
25th Percentile £54,313 £50,000 £49,750
Median annual salary (50th Percentile) £75,000 £67,500 £65,000
Median % change year-on-year +11.11% +3.85% +4.00%
75th Percentile £90,000 £85,000 £82,500
90th Percentile £110,000 £106,250 £97,500
Central London median annual salary £75,000 £67,500 £65,000
% change year-on-year +11.11% +3.85% +8.33%

Advertising
Job Vacancy Trend in the City of London

Job postings citing Advertising as a proportion of all IT jobs advertised in the City of London.

Job vacancy trend for Advertising in the City of London

Advertising
Salary Trend in the City of London

3-month moving average salary quoted in jobs citing Advertising in the City of London.

Salary trend for Advertising in the City of London

Advertising
Salary Histogram in the City of London

Salary distribution for jobs citing Advertising in the City of London over the 6 months to 20 April 2021.

Salary histogram for Advertising in the City of London

For the 6 months to 20 April 2021, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the City of London region with a requirement for Advertising.

1 80 (74.77%) Finance
2 40 (37.38%) Python
3 31 (28.97%) Agile Software Development
3 31 (28.97%) Degree
4 29 (27.10%) SQL
5 27 (25.23%) SDLC
6 22 (20.56%) Stakeholder Management
7 19 (17.76%) Linux
7 19 (17.76%) AWS
7 19 (17.76%) GitLab
8 18 (16.82%) Marketing
8 18 (16.82%) Java
9 17 (15.89%) Windows
9 17 (15.89%) Data Modelling
9 17 (15.89%) Risk Management
9 17 (15.89%) QA
10 16 (14.95%) Unix
11 15 (14.02%) JIRA
11 15 (14.02%) Mathematics
11 15 (14.02%) Azure
11 15 (14.02%) Test Automation
11 15 (14.02%) Machine Learning
12 14 (13.08%) C#
13 13 (12.15%) Foreign Exchange (FX)
13 13 (12.15%) Banking
13 13 (12.15%) Market Risk
13 13 (12.15%) Derivative
14 12 (11.21%) Analytics
14 12 (11.21%) Docker
15 11 (10.28%) Selenium

Advertising
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (2.80%) Apache
1 3 (2.80%) Apache Spark
1 3 (2.80%) SAS
2 2 (1.87%) Tomcat
3 1 (0.93%) Apache TomEE
3 1 (0.93%) Confluence
3 1 (0.93%) Elasticsearch
3 1 (0.93%) JBoss
3 1 (0.93%) WebSphere
Applications
1 4 (3.74%) Microsoft Office
2 3 (2.80%) Microsoft PowerPoint
3 2 (1.87%) Adobe After Effects
3 2 (1.87%) Microsoft Excel
4 1 (0.93%) Adobe Premiere
Business Applications
1 11 (10.28%) FINCAD Analytics
Cloud Services
1 19 (17.76%) AWS
2 15 (14.02%) Azure
3 3 (2.80%) Power Platform
4 2 (1.87%) Adobe Creative Cloud
4 2 (1.87%) Azure Active Directory
4 2 (1.87%) GCP
4 2 (1.87%) Google Workspace
4 2 (1.87%) Matillion
4 2 (1.87%) SaaS
4 2 (1.87%) Salesforce Sales Cloud
5 1 (0.93%) Adobe Analytics
5 1 (0.93%) Google Analytics
5 1 (0.93%) PaaS
5 1 (0.93%) Veeva
Communications & Networking
1 2 (1.87%) HTTP
1 2 (1.87%) Internet
Database & Business Intelligence
1 5 (4.67%) SQL Server
2 4 (3.74%) Big Data
2 4 (3.74%) Data Lake
2 4 (3.74%) Hadoop
2 4 (3.74%) Tableau
3 3 (2.80%) Azure SQL Database
3 3 (2.80%) Data Warehouse
3 3 (2.80%) DataStage
3 3 (2.80%) HDInsight
3 3 (2.80%) NoSQL
3 3 (2.80%) OLTP
3 3 (2.80%) Power BI
4 2 (1.87%) Amazon Athena
4 2 (1.87%) Amazon QuickSight
4 2 (1.87%) Sqoop
5 1 (0.93%) Amazon Redshift
5 1 (0.93%) Azure SQL Data Warehouse
5 1 (0.93%) MongoDB
5 1 (0.93%) MySQL
5 1 (0.93%) Relational Database
Development Applications
1 19 (17.76%) GitLab
2 15 (14.02%) JIRA
3 11 (10.28%) Cucumber
3 11 (10.28%) Selenium
4 10 (9.35%) REST Assured
4 10 (9.35%) SoapUI
5 8 (7.48%) Git (software)
6 2 (1.87%) ER Studio
6 2 (1.87%) ERwin
6 2 (1.87%) PowerDesigner
7 1 (0.93%) Ant
7 1 (0.93%) Bitbucket
7 1 (0.93%) Flyway
7 1 (0.93%) git-flow
7 1 (0.93%) Gradle
7 1 (0.93%) Jenkins
7 1 (0.93%) JMeter
7 1 (0.93%) JUnit
7 1 (0.93%) Maven
7 1 (0.93%) SonarQube
General
1 80 (74.77%) Finance
2 18 (16.82%) Marketing
3 13 (12.15%) Banking
4 9 (8.41%) Investment Banking
5 5 (4.67%) Retail
6 4 (3.74%) Financial Institution
7 3 (2.80%) Games
8 2 (1.87%) Japanese Language
9 1 (0.93%) Arabic Language
9 1 (0.93%) Billing
9 1 (0.93%) Front Office
9 1 (0.93%) Law
9 1 (0.93%) Legal
9 1 (0.93%) Pharmaceutical
9 1 (0.93%) Retail Banking
Job Titles
1 28 (26.17%) Developer
2 27 (25.23%) Analyst
3 15 (14.02%) Business Analyst
4 11 (10.28%) Quantitative Developer
5 10 (9.35%) QA Engineer
6 9 (8.41%) Architect
6 9 (8.41%) Python Developer
7 8 (7.48%) Automation Engineer
7 8 (7.48%) QA Automation Engineer
8 7 (6.54%) Solutions Architect
9 6 (5.61%) Analyst Developer
9 6 (5.61%) Implementation Analyst
9 6 (5.61%) Qualitative Analyst
9 6 (5.61%) Quantitative Analyst
9 6 (5.61%) Quantitative Analyst Developer
9 6 (5.61%) Senior Developer
9 6 (5.61%) Software Developer
9 6 (5.61%) Software Engineer
10 5 (4.67%) C# Quant Developer
10 5 (4.67%) Derivatives Business Analyst
Libraries, Frameworks & Software Standards
1 10 (9.35%) Gherkin
1 10 (9.35%) Web Services
2 9 (8.41%) Elastic Stack
2 9 (8.41%) SciPy
3 8 (7.48%) Flask
3 8 (7.48%) SQLAlchemy
4 7 (6.54%) JSON
4 7 (6.54%) RabbitMQ
5 6 (5.61%) AngularJS
5 6 (5.61%) NumPy
6 5 (4.67%) .NET
6 5 (4.67%) REST
6 5 (4.67%) XML
7 4 (3.74%) Jinja
7 4 (3.74%) Vue.js
8 3 (2.80%) .NET Core
8 3 (2.80%) ADO.NET
8 3 (2.80%) ASP.NET Core
8 3 (2.80%) Dapper ORM
8 3 (2.80%) React
Miscellaneous
1 13 (12.15%) Derivative
1 13 (12.15%) Foreign Exchange (FX)
1 13 (12.15%) Market Risk
2 11 (10.28%) Equities
3 9 (8.41%) Exotic Derivative
4 8 (7.48%) Enterprise Software
5 6 (5.61%) Social Media
6 5 (4.67%) OTC Derivatives
7 4 (3.74%) Credit Risk
7 4 (3.74%) Hedge funds
8 3 (2.80%) Analytical Skills
8 3 (2.80%) Animation
8 3 (2.80%) Fixed Income
8 3 (2.80%) Graphic Design
8 3 (2.80%) Motion Graphics
9 2 (1.87%) Cloud Native
9 2 (1.87%) Data Centre
9 2 (1.87%) Online Games
9 2 (1.87%) PMI
9 2 (1.87%) User Experience
Operating Systems
1 19 (17.76%) Linux
2 17 (15.89%) Windows
3 16 (14.95%) Unix
4 2 (1.87%) Android
4 2 (1.87%) Apple iOS
Processes & Methodologies
1 31 (28.97%) Agile Software Development
2 27 (25.23%) SDLC
3 22 (20.56%) Stakeholder Management
4 17 (15.89%) Data Modelling
4 17 (15.89%) Risk Management
5 15 (14.02%) Machine Learning
5 15 (14.02%) Mathematics
5 15 (14.02%) Test Automation
6 12 (11.21%) Analytics
7 10 (9.35%) Artificial Intelligence
7 10 (9.35%) Model Validation
7 10 (9.35%) Prototyping
8 9 (8.41%) Financial Modelling
8 9 (8.41%) Physics
8 9 (8.41%) Stochastic Calculus
8 9 (8.41%) Validation
9 8 (7.48%) Asset Management
9 8 (7.48%) Business Intelligence
9 8 (7.48%) Software Engineering
9 8 (7.48%) Visualisation
Programming Languages
1 40 (37.38%) Python
2 29 (27.10%) SQL
3 18 (16.82%) Java
4 14 (13.08%) C#
5 7 (6.54%) JavaScript
6 3 (2.80%) C
6 3 (2.80%) C++
6 3 (2.80%) Scala
7 2 (1.87%) Bash Shell
7 2 (1.87%) R
8 1 (0.93%) MATLAB
8 1 (0.93%) PHP
8 1 (0.93%) PowerShell
8 1 (0.93%) Ruby
8 1 (0.93%) TypeScript
Qualifications
1 31 (28.97%) Degree
2 10 (9.35%) PhD
3 9 (8.41%) Master's Degree
4 4 (3.74%) Computer Science Degree
5 2 (1.87%) PMI Certification
6 1 (0.93%) TOGAF Certification
Quality Assurance & Compliance
1 17 (15.89%) QA
2 10 (9.35%) EMIR
2 10 (9.35%) MiFID
3 9 (8.41%) Dodd-Frank
4 2 (1.87%) COBIT
4 2 (1.87%) GDPR
5 1 (0.93%) PMO
5 1 (0.93%) WCAG
System Software
1 12 (11.21%) Docker
2 2 (1.87%) Active Directory
2 2 (1.87%) Apache Flume
Systems Management
1 2 (1.87%) Ansible
1 2 (1.87%) Puppet
1 2 (1.87%) Single Sign-On
2 1 (0.93%) Grafana
2 1 (0.93%) Graphite
2 1 (0.93%) Kubernetes
2 1 (0.93%) Packer
2 1 (0.93%) Prometheus
2 1 (0.93%) Terraform
Vendors
1 6 (5.61%) Databricks
2 4 (3.74%) Adobe
3 3 (2.80%) Google
3 3 (2.80%) Microsoft
4 2 (1.87%) IBM
4 2 (1.87%) Informatica
4 2 (1.87%) Okta
4 2 (1.87%) Polycom
4 2 (1.87%) Salesforce.com
5 1 (0.93%) Alteryx
5 1 (0.93%) MicroStrategy
5 1 (0.93%) New Relic
5 1 (0.93%) Oracle
5 1 (0.93%) Qualtrics