Period
to 24 February 2018

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in the City of London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 24 February 2018 with a comparison to the same period over the previous 2 years.

Advertising
Central London > City of London
6 months to
24 Feb 2018
Same period 2017 Same period 2016
Rank 40 92 106
Rank change year-on-year +52 +14 -44
Permanent jobs citing Advertising 590 337 396
As % of all permanent IT jobs advertised in the City of London 5.52% 3.22% 2.82%
As % of the General category 9.44% 5.59% 4.62%
Number of salaries quoted 528 309 363
City of London median annual salary £58,500 £62,500 £52,500
Median salary % change year-on-year -6.40% +19.05% +10.53%
10th Percentile £35,875 £33,700 £36,400
90th Percentile £97,500 £115,000 £81,250
Central London median annual salary £56,500 £60,000 £52,000
% change year-on-year -5.83% +15.38% +9.47%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the City of London with a requirement for common skills.

All General Skills
City of London
Permanent vacancies with a requirement for common skills 6,252 6,032 8,574
As % of all permanent IT jobs advertised in the City of London 58.53% 57.67% 61.15%
Number of salaries quoted 5,616 5,492 7,638
City of London median annual salary £62,500 £60,000 £59,750
Median salary % change year-on-year +4.17% +0.42% +3.91%
10th Percentile £37,000 £35,000 £35,750
90th Percentile £97,500 £96,250 £90,000
Central London median annual salary £60,000 £60,000 £57,500
% change year-on-year - +4.35% +4.55%

Advertising
Job Vacancy Trend in the City of London

Job postings citing Advertising as a percentage of all IT jobs advertised in the City of London.

Job vacancy trend for Advertising in the City of London

Advertising
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising in the City of London.

Salary trend for Advertising in the City of London

Advertising
Salary Histogram in the City of London

The salary distribution of IT jobs citing Advertising in the City of London over the 6 months to 24 February 2018.

Salary histogram for Advertising in the City of London

For the 6 months to 24 February 2018, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the City of London region with a requirement for Advertising.

1 254 (43.05%) Finance
2 186 (31.53%) SQL
3 172 (29.15%) Java
4 168 (28.47%) Microsoft
5 160 (27.12%) JavaScript
6 150 (25.42%) Agile Software Development
7 146 (24.75%) PHP
8 124 (21.02%) Web Development
9 111 (18.81%) Degree
10 102 (17.29%) HTML
11 96 (16.27%) CSS
12 90 (15.25%) C#
13 84 (14.24%) CRM
14 82 (13.90%) SQL Server
15 80 (13.56%) .NET
16 69 (11.69%) Stakeholder Management
17 66 (11.19%) Spring
18 63 (10.68%) Dynamics CRM
19 60 (10.17%) Hibernate
20 55 (9.32%) Scrum
20 55 (9.32%) AngularJS
20 55 (9.32%) Front End Development
21 54 (9.15%) Java EE
22 53 (8.98%) jQuery
22 53 (8.98%) JDBC
23 50 (8.47%) Git (software)
24 48 (8.14%) TDD
24 48 (8.14%) Python
24 48 (8.14%) MVC
24 48 (8.14%) Analytical Skills

Advertising
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 20 (3.39%) SharePoint
2 10 (1.69%) IIS
3 8 (1.36%) Confluence
4 7 (1.19%) CMS
5 6 (1.02%) Apache TomEE
5 6 (1.02%) JBoss
5 6 (1.02%) SAS
5 6 (1.02%) WebSphere
6 5 (0.85%) SharePoint 2013
7 4 (0.68%) Apache Spark
7 4 (0.68%) Exchange Server 2010
7 4 (0.68%) MS Exchange
8 3 (0.51%) WordPress
9 2 (0.34%) Apache
9 2 (0.34%) Sitecore CMS
9 2 (0.34%) Umbraco
10 1 (0.17%) Drupal
10 1 (0.17%) Kentico
Applications
1 26 (4.41%) Microsoft Excel
2 20 (3.39%) Microsoft Office
3 9 (1.53%) Microsoft PowerPoint
3 9 (1.53%) MS Visio
4 8 (1.36%) Microsoft Project
5 4 (0.68%) Photoshop
6 3 (0.51%) Adobe Illustrator
6 3 (0.51%) SPSS
7 2 (0.34%) InDesign
8 1 (0.17%) Adobe Creative Suite
8 1 (0.17%) Adobe Premiere
Business Applications
1 63 (10.68%) Dynamics CRM
2 17 (2.88%) Dynamics NAV
3 4 (0.68%) Dynamics AX
4 3 (0.51%) NetSuite
5 2 (0.34%) Advent Moxy
5 2 (0.34%) SAP Business One
6 1 (0.17%) Eikon
6 1 (0.17%) Payment Gateway
Cloud Services
1 48 (8.14%) Dynamics 365
2 23 (3.90%) Amazon AWS
3 21 (3.56%) Microsoft Azure
4 11 (1.86%) SaaS
5 8 (1.36%) Office 365
6 7 (1.19%) Azure Data Factory
6 7 (1.19%) npm
7 6 (1.02%) GitHub
7 6 (1.02%) Heroku
8 5 (0.85%) Salesforce Sales Cloud
9 4 (0.68%) Google Analytics
9 4 (0.68%) PaaS
10 3 (0.51%) Cloud Computing
10 3 (0.51%) Cortana Intelligence Suite
11 2 (0.34%) Adobe Creative Cloud
11 2 (0.34%) AdWords
11 2 (0.34%) Salesforce Service Cloud
11 2 (0.34%) Trello
11 2 (0.34%) Twilio
12 1 (0.17%) Google Cloud Platform
Communications & Networking
1 16 (2.71%) Firewall
2 11 (1.86%) DNS
2 11 (1.86%) HTTP
2 11 (1.86%) Internet
3 8 (1.36%) LAN
3 8 (1.36%) VPN
3 8 (1.36%) WAN
4 7 (1.19%) DHCP
5 6 (1.02%) Cisco ASA
5 6 (1.02%) Intranet
5 6 (1.02%) WebEx
6 5 (0.85%) VLAN
7 4 (0.68%) SAN
7 4 (0.68%) SNMP
7 4 (0.68%) TCP/IP
7 4 (0.68%) Wi-Fi
8 2 (0.34%) IP Telephony
8 2 (0.34%) Network Security
8 2 (0.34%) SSL
9 1 (0.17%) Cisco IOS
Database & Business Intelligence
1 82 (13.90%) SQL Server
2 22 (3.73%) Relational Database
3 18 (3.05%) SQL Server Reporting Services
4 15 (2.54%) Data Warehouse
4 15 (2.54%) MySQL
5 14 (2.37%) SQL Server Integration Services
6 13 (2.20%) Big Data
7 11 (1.86%) Power BI
8 9 (1.53%) SQL Server Analysis Services
9 8 (1.36%) Azure SQL Database
9 8 (1.36%) Data Lake
10 7 (1.19%) MongoDB
10 7 (1.19%) NoSQL
11 6 (1.02%) PostgreSQL
11 6 (1.02%) QlikView
11 6 (1.02%) Redis
11 6 (1.02%) SQLPlus
12 5 (0.85%) Base SAS
12 5 (0.85%) MS Access
13 4 (0.68%) Data Mining
Development Applications
1 50 (8.47%) Git (software)
2 27 (4.58%) JIRA
3 13 (2.20%) gulp
4 9 (1.53%) Maven
4 9 (1.53%) Selenium
4 9 (1.53%) WebDriver
5 8 (1.36%) Grunt
5 8 (1.36%) Jenkins
5 8 (1.36%) webpack
6 7 (1.19%) Cucumber
7 6 (1.02%) Ant
7 6 (1.02%) Babel
7 6 (1.02%) Gradle
7 6 (1.02%) JUnit
7 6 (1.02%) Mockito
8 5 (0.85%) Jasmine
8 5 (0.85%) Karma Test Runner
8 5 (0.85%) Visual Studio
9 4 (0.68%) Bower
9 4 (0.68%) Subversion
General
1 254 (43.05%) Finance
2 38 (6.44%) Front Office
2 38 (6.44%) Marketing
3 27 (4.58%) Banking
4 21 (3.56%) Retail
5 14 (2.37%) Investment Banking
6 12 (2.03%) Law
7 11 (1.86%) Publishing
8 8 (1.36%) Back Office
9 7 (1.19%) Legal
10 6 (1.02%) Manufacturing
11 5 (0.85%) Games
12 4 (0.68%) Financial Institution
13 3 (0.51%) Multimedia
14 1 (0.17%) Electronics
14 1 (0.17%) Italian Language
14 1 (0.17%) Pharmaceutical
14 1 (0.17%) Polish Language
14 1 (0.17%) Spanish Language
Job Titles
1 231 (39.15%) Developer
2 96 (16.27%) Analyst
3 65 (11.02%) Java Developer
4 57 (9.66%) Senior Developer
5 48 (8.14%) Business Analyst
6 46 (7.80%) Front End Developer (Client-Side Developer)
7 41 (6.95%) Consultant
8 37 (6.27%) Architect
9 24 (4.07%) .NET Developer
10 21 (3.56%) CRM Architect
10 21 (3.56%) Lead Developer
11 17 (2.88%) Senior Front-End Developer
12 16 (2.71%) Administrator
12 16 (2.71%) Solutions Architect
12 16 (2.71%) Support Engineer
13 15 (2.54%) Data Analyst
13 15 (2.54%) Project Manager
13 15 (2.54%) Senior Java Developer
14 14 (2.37%) Junior
15 12 (2.03%) Ruby on Rails Developer
Libraries, Frameworks & Software Standards
1 102 (17.29%) HTML
2 96 (16.27%) CSS
3 80 (13.56%) .NET
4 66 (11.19%) Spring
5 60 (10.17%) Hibernate
6 55 (9.32%) AngularJS
7 54 (9.15%) Java EE
8 53 (8.98%) JDBC
8 53 (8.98%) jQuery
9 45 (7.63%) Struts
10 44 (7.46%) Sass
11 41 (6.95%) REST
12 37 (6.27%) ASP.NET
13 33 (5.59%) HTML5
13 33 (5.59%) React
14 32 (5.42%) LESS
14 32 (5.42%) XML
15 28 (4.75%) CSS3
16 27 (4.58%) Mason
17 25 (4.24%) Node.js
Miscellaneous
1 48 (8.14%) Analytical Skills
2 42 (7.12%) Computer Science
3 31 (5.25%) User Experience
4 25 (4.24%) Greenfield Project
5 20 (3.39%) Mobile App
6 17 (2.88%) Fintech
7 15 (2.54%) Foreign Exchange (FX)
8 14 (2.37%) Social Media
9 13 (2.20%) Credit Risk
9 13 (2.20%) Market Risk
10 11 (1.86%) Algorithms
10 11 (1.86%) Data Structures
10 11 (1.86%) Hedge funds
11 9 (1.53%) Client/Server
12 8 (1.36%) Enterprise Software
13 7 (1.19%) Virtual Team
14 6 (1.02%) Clustering
15 5 (0.85%) Data Centre
15 5 (0.85%) Replication
16 4 (0.68%) Robotics
Operating Systems
1 32 (5.42%) Windows
2 23 (3.90%) Linux
3 9 (1.53%) Windows Server
4 8 (1.36%) Unix
5 7 (1.19%) Android
5 7 (1.19%) Windows 7
6 5 (0.85%) Apple iOS
7 3 (0.51%) Windows 10
7 3 (0.51%) Windows Server 2008
8 1 (0.17%) Mac OS
8 1 (0.17%) Mac OS X
8 1 (0.17%) Red Hat Enterprise Linux
8 1 (0.17%) Windows Server 2012
Processes & Methodologies
1 150 (25.42%) Agile Software Development
2 124 (21.02%) Web Development
3 84 (14.24%) CRM
4 69 (11.69%) Stakeholder Management
5 55 (9.32%) Front End Development
5 55 (9.32%) Scrum
6 48 (8.14%) MVC
6 48 (8.14%) TDD
7 42 (7.12%) SDLC
8 38 (6.44%) Business Intelligence
9 35 (5.93%) Mentoring
10 34 (5.76%) Open Source
10 34 (5.76%) Project Management
11 28 (4.75%) Analytics
12 27 (4.58%) Business Analysis
12 27 (4.58%) ITIL
13 25 (4.24%) Software Engineering
14 24 (4.07%) Customer Requirements
14 24 (4.07%) Investment Management
14 24 (4.07%) Validation
Programming Languages
1 186 (31.53%) SQL
2 172 (29.15%) Java
3 160 (27.12%) JavaScript
4 146 (24.75%) PHP
5 90 (15.25%) C#
6 48 (8.14%) Python
7 25 (4.24%) C++
8 22 (3.73%) Ruby
9 21 (3.56%) C
10 19 (3.22%) R
11 17 (2.88%) ES6
12 14 (2.37%) Scala
12 14 (2.37%) T-SQL
13 13 (2.20%) TypeScript
13 13 (2.20%) VB.NET
14 12 (2.03%) GraphQL
15 11 (1.86%) Apex Code
15 11 (1.86%) MATLAB
16 8 (1.36%) VB
17 7 (1.19%) Haskell
Qualifications
1 111 (18.81%) Degree
2 13 (2.20%) Microsoft Certification
3 11 (1.86%) CIMA
3 11 (1.86%) Master's Degree
4 8 (1.36%) Computer Science Degree
4 8 (1.36%) Security Cleared
5 7 (1.19%) SC Cleared
6 6 (1.02%) MBA
7 5 (0.85%) PhD
8 4 (0.68%) ACCA
8 4 (0.68%) BPSS Clearance
8 4 (0.68%) CCNA
8 4 (0.68%) CCNP
8 4 (0.68%) Cisco Certification
8 4 (0.68%) PMP
9 3 (0.51%) PRINCE2 Certification
10 2 (0.34%) CISSP
10 2 (0.34%) CREST Certified
10 2 (0.34%) ISTQB
10 2 (0.34%) MCSA
Quality Assurance & Compliance
1 22 (3.73%) GDPR
2 20 (3.39%) Data Quality
3 16 (2.71%) QA
4 14 (2.37%) MiFID
5 13 (2.20%) Dodd-Frank
5 13 (2.20%) EMIR
6 10 (1.69%) SLA
7 3 (0.51%) PCI DSS
8 2 (0.34%) ISO/IEC 27001
8 2 (0.34%) PMO
9 1 (0.17%) FATCA
9 1 (0.17%) IFRS
System Software
1 17 (2.88%) Active Directory
2 10 (1.69%) Docker
3 5 (0.85%) XenDesktop
4 4 (0.68%) Terminal Services
4 4 (0.68%) VMware ESXi
4 4 (0.68%) vSphere
4 4 (0.68%) XenApp
5 3 (0.51%) VMware Infrastructure
6 2 (0.34%) Hyper-V
7 1 (0.17%) Xsan
Systems Management
1 9 (1.53%) Ansible
2 4 (0.68%) Failover Clustering
2 4 (0.68%) SCCM
2 4 (0.68%) WSUS
3 3 (0.51%) Puppet
4 2 (0.34%) Kubernetes
4 2 (0.34%) Opscode Chef
4 2 (0.34%) Single Sign-On
5 1 (0.17%) DameWare
5 1 (0.17%) McAfee ePO
5 1 (0.17%) Perfmon
5 1 (0.17%) Rundeck
5 1 (0.17%) Salt
Vendors
1 168 (28.47%) Microsoft
2 33 (5.59%) Oracle
3 32 (5.42%) Salesforce.com
4 21 (3.56%) Sybase
5 12 (2.03%) Google
6 8 (1.36%) Cisco
6 8 (1.36%) VMware
7 6 (1.02%) Adobe
7 6 (1.02%) Citrix
7 6 (1.02%) Informatica
7 6 (1.02%) Tableau
8 5 (0.85%) Altova
8 5 (0.85%) Siebel
9 4 (0.68%) CheckPoint
9 4 (0.68%) Facebook
10 3 (0.51%) Apple
10 3 (0.51%) IFS
10 3 (0.51%) Nintex
11 2 (0.34%) Sage
11 2 (0.34%) SunGard