Period
to

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in the City of London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 23 May 2022 with a comparison to the same period over the previous 2 years.

Advertising
Central London > City of London
6 months to
23 May 2022
Same period 2021 Same period 2020
Rank 59 136 128
Rank change year-on-year +77 -8 -34
Permanent jobs citing Advertising 342 97 150
As % of all permanent jobs advertised in the City of London 4.68% 1.94% 2.14%
As % of the General category 7.35% 3.17% 3.50%
Number of salaries quoted 332 92 138
10th Percentile £38,325 £47,575 £34,250
25th Percentile £51,250 £55,000 £44,063
Median annual salary (50th Percentile) £62,500 £71,250 £62,500
Median % change year-on-year -12.28% +14.00% -
75th Percentile £83,750 £82,500 £77,500
90th Percentile £93,750 £95,000 £107,500
Central London median annual salary £62,500 £72,500 £62,500
% change year-on-year -13.79% +16.00% -

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the City of London with a requirement for common skills.

All General Skills
City of London
Permanent vacancies with a requirement for common skills 4,651 3,061 4,286
As % of all permanent IT jobs advertised in the City of London 63.59% 61.26% 61.01%
Number of salaries quoted 3,599 2,678 3,742
10th Percentile £45,000 £42,500 £37,500
25th Percentile £56,250 £53,750 £50,000
Median annual salary (50th Percentile) £72,500 £72,500 £67,500
Median % change year-on-year - +7.41% +3.85%
75th Percentile £95,000 £88,750 £86,250
90th Percentile £110,000 £108,750 £105,000
Central London median annual salary £72,500 £72,500 £67,500
% change year-on-year - +7.41% +3.85%

Advertising
Job Vacancy Trend in the City of London

Job postings citing Advertising as a proportion of all IT jobs advertised in the City of London.

Job vacancy trend for Advertising in the City of London

Advertising
Salary Trend in the City of London

3-month moving average salary quoted in jobs citing Advertising in the City of London.

Salary trend for Advertising in the City of London

Advertising
Salary Histogram in the City of London

Salary distribution for jobs citing Advertising in the City of London over the 6 months to 23 May 2022.

Salary histogram for Advertising in the City of London

For the 6 months to 23 May 2022, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the City of London region with a requirement for Advertising.

1 165 (48.25%) Finance
2 97 (28.36%) Agile
3 92 (26.90%) Python
4 90 (26.32%) SQL
5 79 (23.10%) Business Intelligence
6 76 (22.22%) Degree
7 69 (20.18%) JIRA
8 64 (18.71%) Analytics
9 61 (17.84%) Data Modelling
10 59 (17.25%) Fintech
11 58 (16.96%) Marketing
11 58 (16.96%) DevOps
12 56 (16.37%) JavaScript
12 56 (16.37%) Linux
12 56 (16.37%) Social Skills
13 55 (16.08%) React
14 51 (14.91%) Git (software)
15 44 (12.87%) Data Management
16 43 (12.57%) HTML
16 43 (12.57%) Data Warehouse
17 42 (12.28%) Microsoft
17 42 (12.28%) TypeScript
18 41 (11.99%) Azure
19 39 (11.40%) QA
19 39 (11.40%) Stakeholder Management
20 38 (11.11%) Test Automation
21 37 (10.82%) Data Quality
21 37 (10.82%) Power Platform
22 36 (10.53%) Snowflake
23 35 (10.23%) Power BI

Advertising
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 29 (8.48%) Apache
2 26 (7.60%) CMS
2 26 (7.60%) Confluence
2 26 (7.60%) WordPress
3 18 (5.26%) SAS
4 13 (3.80%) Elasticsearch
5 11 (3.22%) Apache Spark
6 3 (0.88%) Apache Airflow
6 3 (0.88%) Apache Pig
6 3 (0.88%) Tomcat
6 3 (0.88%) Umbraco
7 2 (0.58%) IIS
8 1 (0.29%) Appian
Applications
1 14 (4.09%) Microsoft Office
2 10 (2.92%) Microsoft Excel
3 6 (1.75%) Microsoft PowerPoint
3 6 (1.75%) Microsoft Project
3 6 (1.75%) MS Visio
4 1 (0.29%) Adobe Creative Suite
4 1 (0.29%) Adobe Premiere
Business Applications
1 2 (0.58%) SAP HR
2 1 (0.29%) ION MarketView
2 1 (0.29%) Oracle BPM
2 1 (0.29%) Oracle Retail
Cloud Services
1 41 (11.99%) Azure
2 37 (10.82%) Power Platform
3 36 (10.53%) Snowflake
4 26 (7.60%) npm
5 24 (7.02%) AWS
6 17 (4.97%) SaaS
7 14 (4.09%) Serverless
8 11 (3.22%) Collibra
9 9 (2.63%) PowerApps
10 8 (2.34%) GitHub
11 4 (1.17%) GCP
11 4 (1.17%) Google Workspace
11 4 (1.17%) Slack
12 3 (0.88%) AWS Step Functions
12 3 (0.88%) Azure Data Factory
12 3 (0.88%) Azure Synapse Analytics
12 3 (0.88%) Cloud Composer
12 3 (0.88%) Figma
12 3 (0.88%) GitHub Actions
12 3 (0.88%) Trello
Communications & Networking
1 5 (1.46%) HTTP
2 4 (1.17%) Internet
3 3 (0.88%) LAN
3 3 (0.88%) VPN
3 3 (0.88%) WAN
3 3 (0.88%) Wireless
4 2 (0.58%) Firewall
4 2 (0.58%) IPsec
4 2 (0.58%) Network Security
4 2 (0.58%) SAN
4 2 (0.58%) SD-WAN
4 2 (0.58%) VoIP
4 2 (0.58%) Wi-Fi
4 2 (0.58%) WLAN
5 1 (0.29%) OpenVPN
Database & Business Intelligence
1 43 (12.57%) Data Warehouse
2 35 (10.23%) MySQL
2 35 (10.23%) Power BI
3 30 (8.77%) Big Data
4 25 (7.31%) Tableau
5 22 (6.43%) SQL Server
6 16 (4.68%) Relational Database
7 14 (4.09%) NoSQL
7 14 (4.09%) Power Query
8 13 (3.80%) Data Lake
8 13 (3.80%) SAS Enterprise Guide
8 13 (3.80%) SQL Server Integration Services
9 12 (3.51%) Amazon Redshift
9 12 (3.51%) Hadoop
9 12 (3.51%) OLTP
9 12 (3.51%) SQL Server Reporting Services
10 10 (2.92%) MongoDB
10 10 (2.92%) PostgreSQL
11 9 (2.63%) Amazon Aurora
11 9 (2.63%) RDBMS
Development Applications
1 69 (20.18%) JIRA
2 51 (14.91%) Git (software)
3 26 (7.60%) Grunt
3 26 (7.60%) gulp
4 22 (6.43%) GitLab
5 12 (3.51%) ER Studio
5 12 (3.51%) ERwin
5 12 (3.51%) PowerDesigner
6 11 (3.22%) webpack
7 10 (2.92%) Cucumber
7 10 (2.92%) Selenium
8 9 (2.63%) SoapUI
9 8 (2.34%) REST Assured
10 4 (1.17%) Team Foundation Server
11 3 (0.88%) Artifactory
12 2 (0.58%) Cypress.io
12 2 (0.58%) Postman
12 2 (0.58%) Visual Studio
13 1 (0.29%) Storybook
13 1 (0.29%) Visual Studio Coded UI
General
1 165 (48.25%) Finance
2 58 (16.96%) Marketing
3 56 (16.37%) Social Skills
4 34 (9.94%) Analytical Skills
5 24 (7.02%) Banking
6 18 (5.26%) Retail
7 12 (3.51%) Games
8 11 (3.22%) Investment Banking
9 10 (2.92%) Legal
10 6 (1.75%) Financial Institution
11 4 (1.17%) Billing
11 4 (1.17%) iGaming
12 3 (0.88%) Back Office
12 3 (0.88%) Brand Awareness
13 2 (0.58%) Front Office
13 2 (0.58%) Influencing Skills
13 2 (0.58%) Organisational Skills
13 2 (0.58%) Private Banking
13 2 (0.58%) Retail Banking
14 1 (0.29%) Presentation Skills
Job Titles
1 96 (28.07%) Developer
2 70 (20.47%) Analyst
3 34 (9.94%) Business Analyst
4 26 (7.60%) PHP Developer
5 23 (6.73%) Product Manager
6 18 (5.26%) Technical Analyst
6 18 (5.26%) Technical Business Analyst
7 17 (4.97%) Data Manager
8 16 (4.68%) Data Analyst
8 16 (4.68%) Report Manager
9 14 (4.09%) PHP WordPress Developer
9 14 (4.09%) Support Engineer
9 14 (4.09%) WordPress Developer
10 13 (3.80%) Architect
10 13 (3.80%) Python Developer
10 13 (3.80%) Senior Developer
11 12 (3.51%) Applications Engineer
11 12 (3.51%) Applications Support
11 12 (3.51%) Applications Support Engineer
11 12 (3.51%) Quantitative Developer
Libraries, Frameworks & Software Standards
1 55 (16.08%) React
2 43 (12.57%) HTML
3 34 (9.94%) Sass
4 32 (9.36%) CSS
5 27 (7.89%) AngularJS
6 26 (7.60%) LAMP
6 26 (7.60%) Twig
7 18 (5.26%) Node.js
8 16 (4.68%) Redux
9 14 (4.09%) .NET
10 13 (3.80%) Elastic Stack
10 13 (3.80%) HTML5
11 10 (2.92%) OpenFin
12 9 (2.63%) JSON
12 9 (2.63%) LESS
13 8 (2.34%) Gherkin
14 7 (2.05%) .NET Framework
14 7 (2.05%) Spring
15 6 (1.75%) REST
16 5 (1.46%) XML
Miscellaneous
1 30 (8.77%) Derivative
1 30 (8.77%) Foreign Exchange (FX)
2 26 (7.60%) User Experience
3 25 (7.31%) Equities
4 16 (4.68%) Marketing Technology
5 15 (4.39%) Algorithms
5 15 (4.39%) Exotic Derivative
6 13 (3.80%) Linux Command Line
6 13 (3.80%) Market Risk
7 9 (2.63%) Data Structures
7 9 (2.63%) Management Information System
7 9 (2.63%) Virtual Team
8 7 (2.05%) Grid Computing
9 6 (1.75%) Blockchain
9 6 (1.75%) Credit Risk
9 6 (1.75%) Digital Media
9 6 (1.75%) Self-Motivation
10 5 (1.46%) Online Games
10 5 (1.46%) Reference Data
11 4 (1.17%) Hedge funds
Operating Systems
1 56 (16.37%) Linux
2 15 (4.39%) Windows
3 14 (4.09%) Unix
4 5 (1.46%) Mac OS
5 4 (1.17%) Apple iOS
6 2 (0.58%) Windows 10
7 1 (0.29%) Android
Processes & Methodologies
1 97 (28.36%) Agile
2 79 (23.10%) Business Intelligence
3 64 (18.71%) Analytics
4 61 (17.84%) Data Modelling
5 59 (17.25%) Fintech
6 58 (16.96%) DevOps
7 44 (12.87%) Data Management
8 39 (11.40%) Stakeholder Management
9 38 (11.11%) Test Automation
10 35 (10.23%) Visualisation
11 31 (9.06%) Data Science
12 30 (8.77%) Data Analysis
12 30 (8.77%) ETL
12 30 (8.77%) Risk Management
12 30 (8.77%) SEO
13 29 (8.48%) Problem-Solving
13 29 (8.48%) User Stories
14 26 (7.60%) Data Governance
14 26 (7.60%) Data Integration
14 26 (7.60%) Machine Learning
Programming Languages
1 92 (26.90%) Python
2 90 (26.32%) SQL
3 56 (16.37%) JavaScript
4 42 (12.28%) TypeScript
5 28 (8.19%) Java
6 27 (7.89%) T-SQL
7 26 (7.60%) PHP
8 21 (6.14%) C#
9 14 (4.09%) ANSI SQL
9 14 (4.09%) PL/SQL
10 12 (3.51%) C++
10 12 (3.51%) ES6
11 8 (2.34%) XMLA
12 6 (1.75%) C
13 5 (1.46%) R
14 4 (1.17%) VBA
15 3 (0.88%) Bash
15 3 (0.88%) Kotlin
15 3 (0.88%) MATLAB
16 2 (0.58%) Data Analysis Expressions (DAX)
Qualifications
1 76 (22.22%) Degree
2 25 (7.31%) Master's Degree
3 15 (4.39%) PhD
4 5 (1.46%) MCSD
4 5 (1.46%) MCSE
4 5 (1.46%) Microsoft Certification
5 2 (0.58%) CCIE
5 2 (0.58%) CCNA
5 2 (0.58%) CCNP
5 2 (0.58%) Cisco Certification
5 2 (0.58%) ISEB
6 1 (0.29%) CISSP
6 1 (0.29%) CompTIA Security+
6 1 (0.29%) ITIL Certification
6 1 (0.29%) PMI Certification
6 1 (0.29%) TOGAF Certification
Quality Assurance & Compliance
1 39 (11.40%) QA
2 37 (10.82%) Data Quality
3 13 (3.80%) Dodd-Frank
3 13 (3.80%) EMIR
3 13 (3.80%) MiFID
4 7 (2.05%) GDPR
5 5 (1.46%) SLA
6 4 (1.17%) ISAE 3402
6 4 (1.17%) ISO/IEC 27001
7 3 (0.88%) PMO
8 2 (0.58%) Accessibility
9 1 (0.29%) Actionable Recommendations
9 1 (0.29%) IFRS
9 1 (0.29%) Solvency II
System Software
1 27 (7.89%) Docker
2 3 (0.88%) Active Directory
2 3 (0.88%) Apache Flume
3 2 (0.58%) zsh
Systems Management
1 15 (4.39%) Kubernetes
2 13 (3.80%) Kibana
2 13 (3.80%) logstash
3 6 (1.75%) Jamf Pro
4 5 (1.46%) Terraform
5 2 (0.58%) Single Sign-On
6 1 (0.29%) Ansible
6 1 (0.29%) Packer
Vendors
1 42 (12.28%) Microsoft
2 33 (9.65%) Google
3 15 (4.39%) Oracle
4 14 (4.09%) Informatica
5 12 (3.51%) Databricks
6 7 (2.05%) Adobe
7 5 (1.46%) Salesforce.com
8 4 (1.17%) IBM
9 3 (0.88%) Alteryx
9 3 (0.88%) Atlassian
9 3 (0.88%) SAP
10 2 (0.58%) Apple
10 2 (0.58%) Aruba
10 2 (0.58%) Cisco
10 2 (0.58%) F5
10 2 (0.58%) Facebook
10 2 (0.58%) Juniper
10 2 (0.58%) ServiceNow
10 2 (0.58%) Sitecore
10 2 (0.58%) SolarWinds