Period
to 15 October 2018

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in the City of London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 15 October 2018 with a comparison to the same period over the previous 2 years.

Advertising
Central London > City of London
6 months to
15 Oct 2018
Same period 2017 Same period 2016
Rank 54 83 103
Rank change year-on-year +29 +20 +31
Permanent jobs citing Advertising 543 353 357
As % of all permanent IT jobs advertised in the City of London 4.90% 3.56% 2.98%
As % of the General category 9.20% 6.19% 4.90%
Number of salaries quoted 496 331 318
City of London median annual salary £60,000 £57,500 £60,000
Median salary % change year-on-year +4.35% -4.17% +26.32%
10th Percentile £35,000 £34,750 £35,675
90th Percentile £92,375 £88,750 £105,000
Central London median annual salary £59,000 £55,000 £57,500
% change year-on-year +7.27% -4.35% +21.05%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the City of London with a requirement for common skills.

All General Skills
City of London
Permanent vacancies with a requirement for common skills 5,901 5,706 7,289
As % of all permanent IT jobs advertised in the City of London 53.28% 57.51% 60.90%
Number of salaries quoted 5,304 5,115 6,667
City of London median annual salary £65,000 £60,000 £60,000
Median salary % change year-on-year +8.33% - +4.35%
10th Percentile £37,000 £36,250 £36,000
90th Percentile £95,000 £97,500 £90,000
Central London median annual salary £62,500 £60,000 £60,000
% change year-on-year +4.17% - +4.35%

Advertising
Job Vacancy Trend in the City of London

Job postings citing Advertising as a percentage of all IT jobs advertised in the City of London.

Job vacancy trend for Advertising in the City of London

Advertising
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising in the City of London.

Salary trend for Advertising in the City of London

Advertising
Salary Histogram in the City of London

The salary distribution of IT jobs citing Advertising in the City of London over the 6 months to 15 October 2018.

Salary histogram for Advertising in the City of London

For the 6 months to 15 October 2018, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the City of London region with a requirement for Advertising.

1 272 (50.09%) Finance
2 147 (27.07%) SQL
3 135 (24.86%) Microsoft
4 123 (22.65%) Agile Software Development
5 115 (21.18%) Degree
6 91 (16.76%) JavaScript
7 86 (15.84%) CSS
8 80 (14.73%) Java
9 66 (12.15%) HTML
10 64 (11.79%) SQL Server
11 63 (11.60%) C#
12 60 (11.05%) Linux
13 56 (10.31%) TDD
14 54 (9.94%) Python
15 53 (9.76%) .NET
15 53 (9.76%) Computer Science
16 51 (9.39%) Problem-Solving
17 49 (9.02%) SDLC
18 48 (8.84%) PHP
19 46 (8.47%) Active Directory
19 46 (8.47%) Analytical Skills
20 45 (8.29%) Web Development
21 42 (7.73%) Mentoring
22 40 (7.37%) Jenkins
22 40 (7.37%) Marketing
22 40 (7.37%) Stakeholder Management
23 39 (7.18%) Business Analysis
23 39 (7.18%) Microsoft Azure
24 38 (7.00%) VMware
24 38 (7.00%) Project Management

Advertising
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 24 (4.42%) SharePoint
2 16 (2.95%) SharePoint 2013
3 12 (2.21%) IIS
4 11 (2.03%) OpenStack
5 6 (1.10%) Exchange Server 2010
5 6 (1.10%) MS Exchange
6 5 (0.92%) Apache Spark
6 5 (0.92%) WebSphere
6 5 (0.92%) WordPress
7 4 (0.74%) Apache
7 4 (0.74%) Apache TomEE
7 4 (0.74%) BizTalk Server
7 4 (0.74%) Confluence
7 4 (0.74%) JBoss
8 2 (0.37%) CMS
8 2 (0.37%) SAS
8 2 (0.37%) Tomcat
9 1 (0.18%) nginx
9 1 (0.18%) SharePoint 2010
9 1 (0.18%) WebSphere Application Server
Applications
1 26 (4.79%) Microsoft Excel
2 20 (3.68%) Microsoft Office
3 10 (1.84%) Microsoft PowerPoint
4 8 (1.47%) MS Visio
5 4 (0.74%) Microsoft Project
6 2 (0.37%) Photoshop
7 1 (0.18%) Adobe Illustrator
Business Applications
1 18 (3.31%) Dynamics CRM
2 11 (2.03%) Dynamics AX
3 7 (1.29%) Dynamics NAV
4 1 (0.18%) NetSuite
4 1 (0.18%) Sage 200
Cloud Services
1 39 (7.18%) Microsoft Azure
2 34 (6.26%) Amazon AWS
3 20 (3.68%) Dynamics 365
4 17 (3.13%) Office 365
5 13 (2.39%) Azure Data Factory
6 11 (2.03%) OpenShift
7 9 (1.66%) PaaS
8 8 (1.47%) Azure Machine Learning
9 6 (1.10%) SaaS
10 5 (0.92%) Cloud Computing
11 4 (0.74%) Amazon S3
11 4 (0.74%) Data Lake Analytics
12 3 (0.55%) Datadog
12 3 (0.55%) Google Analytics
13 2 (0.37%) Amazon EC2
13 2 (0.37%) Amazon SQS
13 2 (0.37%) AWS Lambda
13 2 (0.37%) npm
13 2 (0.37%) Virtual Private Cloud
14 1 (0.18%) Adobe Analytics
Communications & Networking
1 27 (4.97%) Firewall
2 19 (3.50%) Cisco ASA
2 19 (3.50%) F5 BIG-IP GTM
2 19 (3.50%) F5 BIG-IP LTM
2 19 (3.50%) SNMP
3 15 (2.76%) DNS
4 11 (2.03%) BGP
4 11 (2.03%) OSPF
4 11 (2.03%) WebEx
5 9 (1.66%) Internet
5 9 (1.66%) MPLS
5 9 (1.66%) TCP/IP
6 8 (1.47%) WAN
7 7 (1.29%) SAN
7 7 (1.29%) Wireless
8 6 (1.10%) DHCP
8 6 (1.10%) VPN
9 5 (0.92%) Intranet
10 4 (0.74%) SSL
11 3 (0.55%) Network Security
Database & Business Intelligence
1 64 (11.79%) SQL Server
2 38 (7.00%) Relational Database
3 28 (5.16%) SQL Server Integration Services
4 24 (4.42%) Power BI
5 22 (4.05%) SQL Server Reporting Services
6 21 (3.87%) Data Warehouse
6 21 (3.87%) SQL Server Analysis Services
7 16 (2.95%) Data Lake
8 15 (2.76%) Big Data
9 11 (2.03%) Azure SQL Database
9 11 (2.03%) SQLPlus
10 9 (1.66%) NoSQL
10 9 (1.66%) PostgreSQL
10 9 (1.66%) SQL Server 2008
10 9 (1.66%) SQL Server 2012
11 8 (1.47%) Azure SQL Data Warehouse
11 8 (1.47%) Microsoft Analysis Services
12 7 (1.29%) Amazon Redshift
13 6 (1.10%) Blockchain
13 6 (1.10%) RDBMS
Development Applications
1 40 (7.37%) Jenkins
2 36 (6.63%) Git (software)
3 16 (2.95%) JIRA
3 16 (2.95%) Maven
4 14 (2.58%) Visual Studio
5 13 (2.39%) Cucumber
6 12 (2.21%) Selenium
7 11 (2.03%) WebDriver
8 10 (1.84%) JUnit
9 9 (1.66%) Gradle
10 8 (1.47%) Mockito
11 6 (1.10%) gulp
12 5 (0.92%) Subversion
13 4 (0.74%) Ant
13 4 (0.74%) Grunt
13 4 (0.74%) jMock
14 3 (0.55%) Atlassian Bamboo
14 3 (0.55%) GitLab
14 3 (0.55%) Jasmine
14 3 (0.55%) Team Foundation Server
General
1 272 (50.09%) Finance
2 40 (7.37%) Marketing
3 35 (6.45%) Banking
4 33 (6.08%) Front Office
5 29 (5.34%) Retail
6 20 (3.68%) Telecoms
7 10 (1.84%) Legal
8 9 (1.66%) Law
9 4 (0.74%) General Ledger
9 4 (0.74%) Investment Banking
9 4 (0.74%) Manufacturing
10 3 (0.55%) Financial Institution
10 3 (0.55%) Publishing
11 2 (0.37%) Multimedia
12 1 (0.18%) Back Office
12 1 (0.18%) French Language
12 1 (0.18%) Games
12 1 (0.18%) German Language
12 1 (0.18%) Italian Language
12 1 (0.18%) Portuguese Language
Job Titles
1 130 (23.94%) Developer
2 74 (13.63%) Analyst
3 58 (10.68%) Consultant
4 38 (7.00%) Architect
5 35 (6.45%) Java Developer
5 35 (6.45%) Senior Developer
6 33 (6.08%) Business Analyst
7 26 (4.79%) Project Manager
8 23 (4.24%) Network Engineer
9 20 (3.68%) Applications Support
10 19 (3.50%) Administrator
10 19 (3.50%) DevOps Engineer
10 19 (3.50%) Support Engineer
11 15 (2.76%) Senior Consultant
12 14 (2.58%) Front End Developer (Client-Side Developer)
12 14 (2.58%) Senior Java Developer
13 13 (2.39%) Insurance Business Analyst
13 13 (2.39%) Linux DevOps Engineer
13 13 (2.39%) Linux Engineer
13 13 (2.39%) Linux/Unix DevOps
Libraries, Frameworks & Software Standards
1 86 (15.84%) CSS
2 66 (12.15%) HTML
3 53 (9.76%) .NET
4 32 (5.89%) Spring
5 31 (5.71%) AngularJS
6 30 (5.52%) HTML5
7 29 (5.34%) Hibernate
8 27 (4.97%) ASP.NET
9 26 (4.79%) JDBC
10 24 (4.42%) Struts
11 21 (3.87%) Node.js
11 21 (3.87%) Web Services
11 21 (3.87%) XML
12 20 (3.68%) CSS3
12 20 (3.68%) jQuery
13 19 (3.50%) 802.1X
14 18 (3.31%) JSF
14 18 (3.31%) JSON
15 17 (3.13%) React
15 17 (3.13%) Sass
Miscellaneous
1 53 (9.76%) Computer Science
2 46 (8.47%) Analytical Skills
3 21 (3.87%) User Experience
4 16 (2.95%) Derivative
4 16 (2.95%) Fintech
4 16 (2.95%) Hedge funds
5 15 (2.76%) Fixed Income
6 14 (2.58%) Mobile App
6 14 (2.58%) Virtual Team
7 13 (2.39%) Equities
8 12 (2.21%) Foreign Exchange (FX)
9 9 (1.66%) Market Risk
9 9 (1.66%) Self-Motivation
10 8 (1.47%) Credit Risk
10 8 (1.47%) Exotic Derivative
10 8 (1.47%) Greenfield Project
10 8 (1.47%) Management Information System
10 8 (1.47%) W3C
11 5 (0.92%) Algorithms
11 5 (0.92%) Social Media
Operating Systems
1 60 (11.05%) Linux
2 34 (6.26%) Unix
3 31 (5.71%) Windows
4 13 (2.39%) Windows Server
5 12 (2.21%) Red Hat Enterprise Linux
5 12 (2.21%) Windows Server 2008
5 12 (2.21%) Windows Server 2012
6 11 (2.03%) Windows 10
7 7 (1.29%) Windows 7
8 3 (0.55%) CentOS
8 3 (0.55%) Debian
9 2 (0.37%) Apple iOS
10 1 (0.18%) Android
10 1 (0.18%) Mac OS X
10 1 (0.18%) Mac OS X Server
Processes & Methodologies
1 123 (22.65%) Agile Software Development
2 56 (10.31%) TDD
3 51 (9.39%) Problem-Solving
4 49 (9.02%) SDLC
5 45 (8.29%) Web Development
6 42 (7.73%) Mentoring
7 40 (7.37%) Stakeholder Management
8 39 (7.18%) Business Analysis
9 38 (7.00%) Project Management
10 37 (6.81%) Business Development
11 34 (6.26%) Investment Management
12 33 (6.08%) Business Intelligence
13 31 (5.71%) Change Management
13 31 (5.71%) Scrum
14 30 (5.52%) DevOps
15 29 (5.34%) Front End Development
16 28 (5.16%) CRM
17 27 (4.97%) Analytics
17 27 (4.97%) Continuous Improvement
18 23 (4.24%) Time Management
Programming Languages
1 147 (27.07%) SQL
2 91 (16.76%) JavaScript
3 80 (14.73%) Java
4 63 (11.60%) C#
5 54 (9.94%) Python
6 48 (8.84%) PHP
7 26 (4.79%) Java 8
8 18 (3.31%) Bash Shell
9 17 (3.13%) C++
10 14 (2.58%) Scala
11 10 (1.84%) R
11 10 (1.84%) T-SQL
12 9 (1.66%) C
13 8 (1.47%) Data Analysis Expressions (DAX)
13 8 (1.47%) MATLAB
14 7 (1.29%) ES6
14 7 (1.29%) TypeScript
15 6 (1.10%) VBA
16 5 (0.92%) Perl
17 4 (0.74%) PowerShell
Qualifications
1 115 (21.18%) Degree
2 31 (5.71%) Cisco Certification
3 30 (5.52%) CCNP
4 27 (4.97%) Computer Science Degree
5 20 (3.68%) PhD
6 19 (3.50%) CCIE
7 16 (2.95%) PMP
8 11 (2.03%) RHCE
9 10 (1.84%) CCNA
9 10 (1.84%) Postgraduate
10 9 (1.66%) JNCIA
10 9 (1.66%) PMI Certification
11 8 (1.47%) JNCIS
11 8 (1.47%) Master's Degree
12 6 (1.10%) CISSP
12 6 (1.10%) Microsoft Certification
13 5 (0.92%) AWS Certification
13 5 (0.92%) RHCSA
14 3 (0.55%) CISA
14 3 (0.55%) PRINCE2 Certification
Quality Assurance & Compliance
1 26 (4.79%) GDPR
2 16 (2.95%) Data Quality
3 13 (2.39%) QA
4 12 (2.21%) Solvency II
5 11 (2.03%) Dodd-Frank
5 11 (2.03%) EMIR
5 11 (2.03%) MiFID
6 8 (1.47%) SLA
6 8 (1.47%) WCAG
7 4 (0.74%) PMO
8 1 (0.18%) GAAP
8 1 (0.18%) IFRS
8 1 (0.18%) ISO/IEC 27001
System Software
1 46 (8.47%) Active Directory
2 26 (4.79%) VMware Infrastructure
3 25 (4.60%) Docker
4 13 (2.39%) VMware ESXi
5 11 (2.03%) vSphere
6 6 (1.10%) Virtual Desktop
7 1 (0.18%) VirtualBox
7 1 (0.18%) XenApp
Systems Management
1 21 (3.87%) Ansible
2 18 (3.31%) Puppet
3 11 (2.03%) vCenter Server
3 11 (2.03%) vRealize
4 10 (1.84%) Kubernetes
5 6 (1.10%) Opscode Chef
6 5 (0.92%) SCCM
7 3 (0.55%) Docker Swarm
7 3 (0.55%) Nagios
7 3 (0.55%) Terraform
7 3 (0.55%) ZABBIX
Vendors
1 135 (24.86%) Microsoft
2 38 (7.00%) VMware
3 32 (5.89%) Cisco
4 26 (4.79%) Oracle
5 19 (3.50%) CheckPoint
5 19 (3.50%) F5
5 19 (3.50%) Palo Alto
6 13 (2.39%) Juniper
7 12 (2.21%) Red Hat
8 11 (2.03%) Google
9 10 (1.84%) Tableau
10 9 (1.66%) Citrix
11 7 (1.29%) Sybase
12 6 (1.10%) Apple
12 6 (1.10%) Avaya
12 6 (1.10%) Nintex
12 6 (1.10%) SAP
13 5 (0.92%) Informatica
13 5 (0.92%) ServiceNow
14 4 (0.74%) Sun