Period
to 19 January 2020

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in the City of London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 19 January 2020 with a comparison to the same period over the previous 2 years.

Advertising
Central London > City of London
6 months to
19 Jan 2020
Same period 2019 Same period 2018
Rank 107 65 51
Rank change year-on-year -42 -14 +56
Permanent jobs citing Advertising 252 457 527
As % of all permanent IT jobs advertised in the City of London 2.78% 4.47% 5.03%
As % of the General category 5.52% 8.78% 8.59%
Number of salaries quoted 242 379 479
City of London median annual salary £62,500 £60,000 £57,500
Median salary % change year-on-year +4.17% +4.35% -8.00%
10th Percentile £32,500 £36,250 £33,750
90th Percentile £94,875 £92,500 £94,000
Central London median annual salary £61,000 £60,000 £55,000
% change year-on-year +1.67% +9.09% -8.33%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the City of London with a requirement for common skills.

All General Skills
City of London
Permanent vacancies with a requirement for common skills 4,569 5,204 6,135
As % of all permanent IT jobs advertised in the City of London 50.42% 50.87% 58.51%
Number of salaries quoted 3,893 4,613 5,508
City of London median annual salary £67,500 £65,000 £61,500
Median salary % change year-on-year +3.85% +5.69% +2.50%
10th Percentile £37,500 £37,500 £37,500
90th Percentile £102,500 £97,400 £97,500
Central London median annual salary £67,500 £65,000 £60,000
% change year-on-year +3.85% +8.33% +2.56%

Advertising
Job Vacancy Trend in the City of London

Job postings citing Advertising as a percentage of all IT jobs advertised in the City of London.

Job vacancy trend for Advertising in the City of London

Advertising
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising in the City of London.

Salary trend for Advertising in the City of London

Advertising
Salary Histogram in the City of London

The salary distribution of IT jobs citing Advertising in the City of London over the 6 months to 19 January 2020.

Salary histogram for Advertising in the City of London

For the 6 months to 19 January 2020, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the City of London region with a requirement for Advertising.

1 97 (38.49%) Finance
2 86 (34.13%) Degree
3 66 (26.19%) Agile Software Development
4 57 (22.62%) Python
5 54 (21.43%) Fintech
6 52 (20.63%) Marketing
7 51 (20.24%) JavaScript
8 49 (19.44%) Java
9 48 (19.05%) SQL
10 41 (16.27%) AWS
11 37 (14.68%) HTML
12 35 (13.89%) CSS
12 35 (13.89%) Stakeholder Management
12 35 (13.89%) Computer Science
13 32 (12.70%) TDD
14 31 (12.30%) Project Management
14 31 (12.30%) Docker
15 30 (11.90%) Web Development
15 30 (11.90%) Google
16 29 (11.51%) Analytics
17 27 (10.71%) Digital Marketing
18 25 (9.92%) Git (software)
18 25 (9.92%) Analytical Skills
19 24 (9.52%) React
19 24 (9.52%) AngularJS
19 24 (9.52%) Machine Learning
19 24 (9.52%) Problem-Solving
20 22 (8.73%) DevOps
20 22 (8.73%) Scrum
21 21 (8.33%) Telecoms

Advertising
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (3.57%) Confluence
2 7 (2.78%) Elasticsearch
2 7 (2.78%) Tomcat
3 4 (1.59%) Apache TomEE
3 4 (1.59%) CMS
3 4 (1.59%) Drupal
3 4 (1.59%) JBoss
3 4 (1.59%) WebSphere
4 3 (1.19%) SAS
5 2 (0.79%) Apache Spark
5 2 (0.79%) Exchange Server 2010
5 2 (0.79%) MS Exchange
6 1 (0.40%) Apache Airflow
6 1 (0.40%) Jupyter
6 1 (0.40%) Luigi
6 1 (0.40%) WordPress
Applications
1 16 (6.35%) Microsoft Excel
2 9 (3.57%) Microsoft PowerPoint
3 4 (1.59%) Adobe Illustrator
3 4 (1.59%) Photoshop
4 3 (1.19%) Adobe After Effects
4 3 (1.19%) InDesign
4 3 (1.19%) Microsoft Project
5 2 (0.79%) MS Visio
5 2 (0.79%) Sketch
6 1 (0.40%) Adobe Creative Suite
6 1 (0.40%) Adobe XD
6 1 (0.40%) InVision
6 1 (0.40%) Microsoft Office
6 1 (0.40%) OmniGraffle
6 1 (0.40%) Spreadsheet
Business Applications
1 2 (0.79%) Siebel CRM
2 1 (0.40%) Eloqua
2 1 (0.40%) Shopify
2 1 (0.40%) Social Studio
2 1 (0.40%) Sparx Enterprise Architect
Cloud Services
1 41 (16.27%) AWS
2 17 (6.75%) GCP
3 16 (6.35%) Azure
4 12 (4.76%) AWS CloudFormation
5 10 (3.97%) SaaS
6 7 (2.78%) Office 365
7 5 (1.98%) GitHub
7 5 (1.98%) Power Platform
7 5 (1.98%) Serverless
8 4 (1.59%) AWS Lambda
8 4 (1.59%) Azure Data Factory
9 3 (1.19%) Adobe Creative Cloud
9 3 (1.19%) Amazon EC2
9 3 (1.19%) Amazon S3
9 3 (1.19%) AWS Elastic Beanstalk
9 3 (1.19%) IaaS
10 2 (0.79%) AdWords
10 2 (0.79%) Amazon ELB
11 1 (0.40%) Google Analytics
11 1 (0.40%) Google Sheets
Communications & Networking
1 15 (5.95%) Firewall
2 8 (3.17%) DNS
2 8 (3.17%) TCP/IP
3 7 (2.78%) HTTP
3 7 (2.78%) Internet
3 7 (2.78%) MPLS
4 6 (2.38%) DHCP
5 5 (1.98%) BGP
5 5 (1.98%) LAN
5 5 (1.98%) NAS
5 5 (1.98%) OSPF
5 5 (1.98%) Wireless
6 4 (1.59%) SAN
7 3 (1.19%) Remote Desktop
8 2 (0.79%) WAN
8 2 (0.79%) Wi-Fi
9 1 (0.40%) SMS
9 1 (0.40%) VoIP
Database & Business Intelligence
1 21 (8.33%) Big Data
2 19 (7.54%) MySQL
3 11 (4.37%) MongoDB
3 11 (4.37%) Relational Database
4 10 (3.97%) SQL Server
5 6 (2.38%) Apache Cassandra
5 6 (2.38%) Data Warehouse
5 6 (2.38%) PostgreSQL
6 5 (1.98%) Blockchain
6 5 (1.98%) Power BI
7 4 (1.59%) Data Lake
8 3 (1.19%) CouchDB
9 2 (0.79%) Amazon Athena
9 2 (0.79%) Amazon RDS
9 2 (0.79%) Amazon Redshift
9 2 (0.79%) Apache Hive
9 2 (0.79%) Azure SQL Database
9 2 (0.79%) BigQuery
9 2 (0.79%) Flink
9 2 (0.79%) Hadoop
Development Applications
1 25 (9.92%) Git (software)
2 11 (4.37%) JIRA
3 10 (3.97%) Jenkins
4 7 (2.78%) Bitbucket
4 7 (2.78%) Hudson
5 6 (2.38%) Subversion
6 5 (1.98%) Maven
7 4 (1.59%) Ant
7 4 (1.59%) Atlassian Bamboo
7 4 (1.59%) Cucumber
7 4 (1.59%) DbUnit
7 4 (1.59%) FishEye
7 4 (1.59%) FitNesse
7 4 (1.59%) Gradle
7 4 (1.59%) JBehave
7 4 (1.59%) JUnit
7 4 (1.59%) Mockito
7 4 (1.59%) Selenium
7 4 (1.59%) WebDriver
8 2 (0.79%) ER Studio
General
1 97 (38.49%) Finance
2 52 (20.63%) Marketing
3 21 (8.33%) Telecoms
4 16 (6.35%) Banking
5 12 (4.76%) Retail
6 5 (1.98%) Automotive
6 5 (1.98%) Investment Banking
6 5 (1.98%) Publishing
7 4 (1.59%) Retail Banking
8 3 (1.19%) French Language
9 2 (0.79%) Multimedia
10 1 (0.40%) Financial Institution
10 1 (0.40%) Front Office
10 1 (0.40%) Games
10 1 (0.40%) German Language
10 1 (0.40%) Music Industry
Job Titles
1 56 (22.22%) Developer
2 25 (9.92%) Analyst
3 18 (7.14%) Architect
4 16 (6.35%) Digital Developer
4 16 (6.35%) Project Manager
5 15 (5.95%) Consultant
6 13 (5.16%) DevOps Engineer
6 13 (5.16%) Digital Marketing Developer
6 13 (5.16%) Java Developer
7 12 (4.76%) Senior Developer
8 9 (3.57%) Front End Developer (Client-Side Developer)
8 9 (3.57%) Qualitative Analyst
8 9 (3.57%) Quantitative Analyst
8 9 (3.57%) Web Developer
9 8 (3.17%) Junior
9 8 (3.17%) Marketing Web Developer
9 8 (3.17%) PHP Developer
9 8 (3.17%) PHP Web Developer
10 7 (2.78%) Network Engineer
10 7 (2.78%) Software Engineer
Libraries, Frameworks & Software Standards
1 37 (14.68%) HTML
2 35 (13.89%) CSS
3 24 (9.52%) AngularJS
3 24 (9.52%) React
4 17 (6.75%) REST
5 14 (5.56%) HTML5
6 13 (5.16%) Laravel
7 12 (4.76%) Redux
7 12 (4.76%) Symfony
8 11 (4.37%) CSS3
8 11 (4.37%) Node.js
9 9 (3.57%) Django
9 9 (3.57%) Flask
10 8 (3.17%) JSON
10 8 (3.17%) Kafka
10 8 (3.17%) Spring
11 5 (1.98%) RESTful
12 4 (1.59%) SOAP
12 4 (1.59%) Spring Boot
12 4 (1.59%) Vue.js
Miscellaneous
1 25 (9.92%) Analytical Skills
2 14 (5.56%) User Experience
3 11 (4.37%) Foreign Exchange (FX)
3 11 (4.37%) Market Risk
4 10 (3.97%) Credit Risk
5 9 (3.57%) Equities
5 9 (3.57%) Exotic Derivative
5 9 (3.57%) Social Media
6 7 (2.78%) Derivative
6 7 (2.78%) Management Information System
7 5 (1.98%) Analytical Mindset
7 5 (1.98%) Digital Media
8 4 (1.59%) Algorithms
8 4 (1.59%) Mobile App
9 3 (1.19%) BBC
9 3 (1.19%) Fat Client
9 3 (1.19%) Graphic Design
9 3 (1.19%) Thin Client
10 2 (0.79%) 3D Graphics
10 2 (0.79%) Animation
Operating Systems
1 19 (7.54%) Linux
2 16 (6.35%) Windows
3 5 (1.98%) Windows Server
4 4 (1.59%) Unix
5 3 (1.19%) Mac OS X
5 3 (1.19%) Windows 10
6 2 (0.79%) Windows 7
6 2 (0.79%) Windows Server 2003
6 2 (0.79%) Windows Server 2012
7 1 (0.40%) Apple iOS
7 1 (0.40%) FreeNAS
7 1 (0.40%) Mac OS
Processes & Methodologies
1 66 (26.19%) Agile Software Development
2 54 (21.43%) Fintech
3 35 (13.89%) Computer Science
3 35 (13.89%) Stakeholder Management
4 32 (12.70%) TDD
5 31 (12.30%) Project Management
6 30 (11.90%) Web Development
7 29 (11.51%) Analytics
8 27 (10.71%) Digital Marketing
9 24 (9.52%) Machine Learning
9 24 (9.52%) Problem-Solving
10 22 (8.73%) DevOps
10 22 (8.73%) Scrum
11 16 (6.35%) Risk Management
12 15 (5.95%) Line Management
12 15 (5.95%) Mathematics
12 15 (5.95%) SDLC
12 15 (5.95%) Visualisation
13 14 (5.56%) Front End Development
14 13 (5.16%) Strategic Thinking
Programming Languages
1 57 (22.62%) Python
2 51 (20.24%) JavaScript
3 49 (19.44%) Java
4 48 (19.05%) SQL
5 17 (6.75%) PHP
6 14 (5.56%) C++
6 14 (5.56%) R
7 12 (4.76%) C#
8 11 (4.37%) ES6
8 11 (4.37%) Ruby
9 9 (3.57%) MATLAB
10 8 (3.17%) PowerShell
11 7 (2.78%) Bash Shell
11 7 (2.78%) Java 8
11 7 (2.78%) Scala
12 4 (1.59%) Shell Script
13 3 (1.19%) Go
13 3 (1.19%) VBA
14 2 (0.79%) BrightScript
14 2 (0.79%) T-SQL
Qualifications
1 86 (34.13%) Degree
2 20 (7.94%) Computer Science Degree
3 19 (7.54%) Master's Degree
4 10 (3.97%) PMP
5 9 (3.57%) PhD
6 5 (1.98%) CCNP
6 5 (1.98%) Cisco Certification
7 4 (1.59%) VMware Certified Professional (VCP)
8 3 (1.19%) CEH
8 3 (1.19%) CISSP
8 3 (1.19%) CREST Certified
8 3 (1.19%) JNCIS
8 3 (1.19%) OSCE
8 3 (1.19%) OSCP
9 2 (0.79%) CCNA
9 2 (0.79%) CFA
9 2 (0.79%) JNCIA
9 2 (0.79%) PMI Certification
9 2 (0.79%) PRINCE2 Certification
10 1 (0.40%) ISEB
Quality Assurance & Compliance
1 12 (4.76%) QA
2 11 (4.37%) MiFID
3 9 (3.57%) Dodd-Frank
3 9 (3.57%) EMIR
4 5 (1.98%) Data Quality
5 4 (1.59%) COBIT
5 4 (1.59%) PMO
6 2 (0.79%) Basel III
6 2 (0.79%) GDPR
6 2 (0.79%) Solvency II
7 1 (0.40%) GAAP
7 1 (0.40%) IFRS
7 1 (0.40%) SLA
System Software
1 31 (12.30%) Docker
2 10 (3.97%) Active Directory
2 10 (3.97%) VMware Infrastructure
3 6 (2.38%) Hyper-V
4 3 (1.19%) Virtual Servers
5 2 (0.79%) Apache ZooKeeper
6 1 (0.40%) VMware ESXi
6 1 (0.40%) vSphere
Systems Management
1 17 (6.75%) Kubernetes
2 13 (5.16%) Ansible
2 13 (5.16%) Puppet
3 10 (3.97%) Terraform
4 6 (2.38%) Prometheus
5 4 (1.59%) Grafana
5 4 (1.59%) Graphite
5 4 (1.59%) Opscode Chef
6 3 (1.19%) Docker Swarm
7 2 (0.79%) Norton AntiVirus
7 2 (0.79%) SCCM
8 1 (0.40%) Backup Exec
8 1 (0.40%) Oozie
8 1 (0.40%) WSUS
Vendors
1 30 (11.90%) Google
2 19 (7.54%) Microsoft
3 15 (5.95%) VMware
4 7 (2.78%) Tableau
5 6 (2.38%) Adobe
5 6 (2.38%) Salesforce.com
6 5 (1.98%) Cisco
6 5 (1.98%) Juniper
6 5 (1.98%) Samsung
7 4 (1.59%) New Relic
7 4 (1.59%) Oracle
8 3 (1.19%) Atlassian
8 3 (1.19%) Citrix
8 3 (1.19%) Databricks
9 2 (0.79%) Avaya
9 2 (0.79%) HP
9 2 (0.79%) Roku
9 2 (0.79%) Salesforce Marketing Cloud
9 2 (0.79%) Siebel
9 2 (0.79%) Symantec