Period
to 18 January 2021

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in the City of London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 18 January 2021 with a comparison to the same period over the previous 2 years.

Advertising
Central London > City of London
6 months to
18 Jan 2021
Same period 2020 Same period 2019
Rank 101 107 64
Rank change year-on-year +6 -43 -15
Permanent jobs citing Advertising 126 252 458
As % of all permanent jobs advertised in the City of London 2.95% 2.76% 4.46%
As % of the General category 5.81% 5.49% 8.76%
Number of salaries quoted 114 262 393
Median annual salary £72,500 £62,500 £62,500
Median salary % change year-on-year +16.00% - +8.70%
10th Percentile £41,325 £34,550 £36,450
90th Percentile £95,000 £93,750 £92,500
Central London median annual salary £72,500 £62,500 £60,000
% change year-on-year +16.00% +4.17% +9.09%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the City of London with a requirement for common skills.

All General Skills
City of London
Permanent vacancies with a requirement for common skills 2,167 4,591 5,228
As % of all permanent IT jobs advertised in the City of London 50.73% 50.32% 50.90%
Number of salaries quoted 1,887 3,960 4,680
Median annual salary £72,500 £67,500 £65,000
Median salary % change year-on-year +7.41% +3.85% +4.00%
10th Percentile £43,750 £37,500 £37,500
90th Percentile £106,250 £102,500 £97,500
Central London median annual salary £72,500 £67,500 £65,000
% change year-on-year +7.41% +3.85% +8.33%

Advertising
Job Vacancy Trend in the City of London

Job postings citing Advertising as a proportion of all IT jobs advertised in the City of London.

Job vacancy trend for Advertising in the City of London

Advertising
Salary Trend in the City of London

3-month moving average salary quoted in jobs citing Advertising in the City of London.

Salary trend for Advertising in the City of London

Advertising
Salary Histogram in the City of London

Salary distribution for jobs citing Advertising in the City of London over the 6 months to 18 January 2021.

Salary histogram for Advertising in the City of London

For the 6 months to 18 January 2021, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the City of London region with a requirement for Advertising.

1 76 (60.32%) Finance
2 54 (42.86%) Python
3 39 (30.95%) Degree
4 32 (25.40%) Agile Software Development
5 31 (24.60%) Java
6 26 (20.63%) SQL
7 22 (17.46%) Docker
8 21 (16.67%) Machine Learning
8 21 (16.67%) C#
8 21 (16.67%) Stakeholder Management
8 21 (16.67%) Marketing
9 20 (15.87%) AWS
10 19 (15.08%) DevOps
11 17 (13.49%) SDLC
11 17 (13.49%) Risk Management
12 16 (12.70%) Equities
12 16 (12.70%) Git (software)
12 16 (12.70%) Mathematics
13 15 (11.90%) Market Risk
13 15 (11.90%) Azure
13 15 (11.90%) Windows
13 15 (11.90%) Linux
13 15 (11.90%) Foreign Exchange (FX)
13 15 (11.90%) Kubernetes
14 14 (11.11%) GitLab
15 13 (10.32%) Artificial Intelligence
15 13 (10.32%) Adobe
15 13 (10.32%) MiFID
15 13 (10.32%) Ansible
15 13 (10.32%) EMIR

Advertising
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (7.14%) Elasticsearch
2 7 (5.56%) Apache
2 7 (5.56%) Apache Spark
3 3 (2.38%) Confluence
4 1 (0.79%) Apache Airflow
4 1 (0.79%) Apache TomEE
4 1 (0.79%) JBoss
4 1 (0.79%) WebSphere
Applications
1 6 (4.76%) Microsoft Office
1 6 (4.76%) Microsoft PowerPoint
2 3 (2.38%) Adobe Premiere
3 2 (1.59%) Adobe After Effects
3 2 (1.59%) InVision
3 2 (1.59%) Microsoft Excel
3 2 (1.59%) Sketch
3 2 (1.59%) Zeplin
4 1 (0.79%) Microsoft Project
Business Applications
1 9 (7.14%) FINCAD Analytics
2 5 (3.97%) SAP Hybris
Cloud Services
1 20 (15.87%) AWS
2 15 (11.90%) Azure
3 6 (4.76%) PaaS
3 6 (4.76%) SaaS
4 5 (3.97%) Akamai
4 5 (3.97%) Amazon CloudWatch
4 5 (3.97%) IaaS
5 4 (3.17%) Serverless
6 3 (2.38%) AWS CloudFormation
6 3 (2.38%) GCP
7 2 (1.59%) Adobe Creative Cloud
7 2 (1.59%) Google Analytics
8 1 (0.79%) AWS Lambda
8 1 (0.79%) Azure Active Directory
8 1 (0.79%) Cloud Computing
8 1 (0.79%) G Suite
8 1 (0.79%) Power Platform
8 1 (0.79%) Salesforce Sales Cloud
8 1 (0.79%) Trello
Communications & Networking
1 5 (3.97%) DNS
2 3 (2.38%) Network Security
3 1 (0.79%) Firewall
Database & Business Intelligence
1 11 (8.73%) SQL Server
2 9 (7.14%) Big Data
3 7 (5.56%) Data Lake
4 5 (3.97%) MySQL
5 4 (3.17%) KDB
6 3 (2.38%) Azure SQL Database
6 3 (2.38%) HDInsight
6 3 (2.38%) MongoDB
6 3 (2.38%) NoSQL
7 2 (1.59%) Data Warehouse
7 2 (1.59%) DataStage
7 2 (1.59%) Hadoop
7 2 (1.59%) OLTP
7 2 (1.59%) SQL Server 2012
8 1 (0.79%) Amazon QuickSight
8 1 (0.79%) Amazon Redshift
8 1 (0.79%) Power BI
8 1 (0.79%) Relational Database
8 1 (0.79%) Sqoop
8 1 (0.79%) Tableau
Development Applications
1 16 (12.70%) Git (software)
2 14 (11.11%) GitLab
3 11 (8.73%) JIRA
4 7 (5.56%) Cucumber
4 7 (5.56%) Selenium
5 6 (4.76%) REST Assured
5 6 (4.76%) SoapUI
6 3 (2.38%) Subversion
7 1 (0.79%) Ant
7 1 (0.79%) DbUnit
7 1 (0.79%) ERwin
7 1 (0.79%) FitNesse
7 1 (0.79%) Hudson
7 1 (0.79%) JBehave
7 1 (0.79%) JMeter
7 1 (0.79%) JUnit
7 1 (0.79%) Maven
7 1 (0.79%) Mockito
7 1 (0.79%) PowerDesigner
7 1 (0.79%) WebDriver
General
1 76 (60.32%) Finance
2 21 (16.67%) Marketing
3 12 (9.52%) Banking
4 10 (7.94%) Investment Banking
5 4 (3.17%) Financial Institution
5 4 (3.17%) Front Office
5 4 (3.17%) Retail
6 3 (2.38%) Law
7 2 (1.59%) Games
7 2 (1.59%) Japanese Language
8 1 (0.79%) French Language
8 1 (0.79%) Telecoms
Job Titles
1 39 (30.95%) Developer
2 27 (21.43%) Analyst
3 19 (15.08%) Senior Developer
4 14 (11.11%) Quantitative Developer
5 12 (9.52%) Python Developer
6 11 (8.73%) Java Developer
6 11 (8.73%) Senior Quantitative Developer
7 10 (7.94%) Architect
7 10 (7.94%) Business Analyst
7 10 (7.94%) DevOps Engineer
8 9 (7.14%) Analyst Developer
8 9 (7.14%) Qualitative Analyst
8 9 (7.14%) Quantitative Analyst
8 9 (7.14%) Quantitative Analyst Developer
8 9 (7.14%) Senior Analyst
8 9 (7.14%) Senior Analyst Developer
8 9 (7.14%) Senior Quantitative Analyst
9 8 (6.35%) Implementation Analyst
10 7 (5.56%) Designer
10 7 (5.56%) Python Engineer
Libraries, Frameworks & Software Standards
1 12 (9.52%) Web Services
2 8 (6.35%) .NET
3 7 (5.56%) AngularJS
3 7 (5.56%) Vue.js
4 6 (4.76%) Gherkin
4 6 (4.76%) React
5 5 (3.97%) ASP.NET
5 5 (3.97%) Elastic Stack
5 5 (3.97%) HTML
5 5 (3.97%) SciPy
6 4 (3.17%) Flask
6 4 (3.17%) Kafka
6 4 (3.17%) Protocol Buffers
6 4 (3.17%) RabbitMQ
6 4 (3.17%) REST
6 4 (3.17%) SQLAlchemy
6 4 (3.17%) ZeroMQ
7 3 (2.38%) .NET Core
7 3 (2.38%) ASP.NET Core
7 3 (2.38%) Dapper ORM
Miscellaneous
1 16 (12.70%) Equities
2 15 (11.90%) Foreign Exchange (FX)
2 15 (11.90%) Market Risk
3 12 (9.52%) Exotic Derivative
4 11 (8.73%) Derivative
5 7 (5.56%) Analytical Skills
6 6 (4.76%) FMCG
7 5 (3.97%) Cloud Native
7 5 (3.97%) Enterprise Software
7 5 (3.97%) Social Media
8 4 (3.17%) CMDB
8 4 (3.17%) Data Centre
8 4 (3.17%) Hedge funds
8 4 (3.17%) Video Conferencing
9 3 (2.38%) Credit Risk
9 3 (2.38%) Fixed Income
9 3 (2.38%) Video Editing
9 3 (2.38%) Virtual Team
10 2 (1.59%) Greenfield Project
10 2 (1.59%) User Experience
Operating Systems
1 15 (11.90%) Linux
1 15 (11.90%) Windows
2 8 (6.35%) Unix
3 3 (2.38%) Android
3 3 (2.38%) Apple iOS
Processes & Methodologies
1 32 (25.40%) Agile Software Development
2 21 (16.67%) Machine Learning
2 21 (16.67%) Stakeholder Management
3 19 (15.08%) DevOps
4 17 (13.49%) Risk Management
4 17 (13.49%) SDLC
5 16 (12.70%) Mathematics
6 13 (10.32%) Artificial Intelligence
7 12 (9.52%) Analytics
7 12 (9.52%) Financial Modelling
7 12 (9.52%) Physics
7 12 (9.52%) Stochastic Calculus
7 12 (9.52%) Validation
8 11 (8.73%) Fintech
8 11 (8.73%) Test Automation
9 9 (7.14%) Software Engineering
10 8 (6.35%) Client Onboarding
10 8 (6.35%) Data Modelling
10 8 (6.35%) Project Management
11 7 (5.56%) Business Process Analysis
Programming Languages
1 54 (42.86%) Python
2 31 (24.60%) Java
3 26 (20.63%) SQL
4 21 (16.67%) C#
5 12 (9.52%) JavaScript
6 10 (7.94%) Ruby
7 6 (4.76%) C++
8 5 (3.97%) Go
9 3 (2.38%) C
10 2 (1.59%) Scala
10 2 (1.59%) TypeScript
11 1 (0.79%) Bash Shell
11 1 (0.79%) PowerShell
11 1 (0.79%) R
11 1 (0.79%) T-SQL
Qualifications
1 39 (30.95%) Degree
2 13 (10.32%) Master's Degree
3 12 (9.52%) PhD
4 4 (3.17%) Computer Science Degree
5 1 (0.79%) PMI Certification
5 1 (0.79%) TOGAF Certification
Quality Assurance & Compliance
1 13 (10.32%) EMIR
1 13 (10.32%) MiFID
2 12 (9.52%) Dodd-Frank
3 6 (4.76%) QA
4 1 (0.79%) GDPR
4 1 (0.79%) PMO
4 1 (0.79%) WCAG
System Software
1 22 (17.46%) Docker
2 4 (3.17%) Active Directory
3 1 (0.79%) Apache Flume
Systems Management
1 15 (11.90%) Kubernetes
2 13 (10.32%) Ansible
3 10 (7.94%) Puppet
4 8 (6.35%) Opscode Chef
5 7 (5.56%) Terraform
6 6 (4.76%) Single Sign-On
7 3 (2.38%) Kibana
8 1 (0.79%) Grafana
8 1 (0.79%) Graphite
8 1 (0.79%) Packer
8 1 (0.79%) Prometheus
Vendors
1 13 (10.32%) Adobe
2 9 (7.14%) Databricks
2 9 (7.14%) Google
3 7 (5.56%) Microsoft
4 6 (4.76%) New Relic
4 6 (4.76%) Salesforce.com
5 5 (3.97%) hybris
5 5 (3.97%) SAP
6 4 (3.17%) ION Trading
6 4 (3.17%) Polycom
7 3 (2.38%) Facebook
7 3 (2.38%) Instagram
8 2 (1.59%) IBM
8 2 (1.59%) Oracle
8 2 (1.59%) Snapchat
8 2 (1.59%) Spotify
9 1 (0.79%) HubSpot
9 1 (0.79%) Informatica
9 1 (0.79%) Okta