Period
to 30 October 2020

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in the City of London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 30 October 2020 with a comparison to the same period over the previous 2 years.

Advertising
Central London > City of London
6 months to
30 Oct 2020
Same period 2019 Same period 2018
Rank 93 122 56
Rank change year-on-year +29 -66 +28
Permanent jobs citing Advertising 98 258 541
As % of all permanent jobs advertised in the City of London 2.66% 2.56% 4.85%
As % of the General category 5.19% 5.27% 9.11%
Number of salaries quoted 90 262 507
Median annual salary £72,500 £65,000 £60,000
Median salary % change year-on-year +11.54% +8.33% +9.09%
10th Percentile £36,250 £36,025 £35,300
90th Percentile £99,250 £95,000 £92,500
Central London median annual salary £72,500 £62,500 £60,000
% change year-on-year +16.00% +4.17% +9.09%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the City of London with a requirement for common skills.

All General Skills
City of London
Permanent vacancies with a requirement for common skills 1,890 4,893 5,936
As % of all permanent IT jobs advertised in the City of London 51.34% 48.46% 53.19%
Number of salaries quoted 1,673 4,237 5,297
Median annual salary £70,000 £67,500 £65,000
Median salary % change year-on-year +3.70% +3.85% +8.33%
10th Percentile £42,500 £37,500 £36,250
90th Percentile £105,000 £97,500 £95,000
Central London median annual salary £70,000 £65,000 £62,500
% change year-on-year +7.69% +4.00% +4.17%

Advertising
Job Vacancy Trend in the City of London

Job postings citing Advertising as a proportion of all IT jobs advertised in the City of London.

Job vacancy trend for Advertising in the City of London

Advertising
Salary Trend in the City of London

3-month moving average salary quoted in jobs citing Advertising in the City of London.

Salary trend for Advertising in the City of London

Advertising
Salary Histogram in the City of London

Salary distribution for jobs citing Advertising in the City of London over the 6 months to 30 October 2020.

Salary histogram for Advertising in the City of London

For the 6 months to 30 October 2020, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the City of London region with a requirement for Advertising.

1 50 (51.02%) Python
2 47 (47.96%) Finance
3 31 (31.63%) Degree
4 26 (26.53%) Java
5 25 (25.51%) Agile Software Development
6 20 (20.41%) Docker
7 19 (19.39%) DevOps
8 18 (18.37%) Kubernetes
9 17 (17.35%) Marketing
10 15 (15.31%) Machine Learning
10 15 (15.31%) SQL
11 14 (14.29%) Stakeholder Management
12 13 (13.27%) C#
12 13 (13.27%) Git (software)
13 12 (12.24%) Risk Management
13 12 (12.24%) Ansible
14 11 (11.22%) JavaScript
14 11 (11.22%) Linux
14 11 (11.22%) Adobe
14 11 (11.22%) AWS
14 11 (11.22%) Derivative
14 11 (11.22%) Market Risk
15 10 (10.20%) MiFID
15 10 (10.20%) Mathematics
15 10 (10.20%) Physics
15 10 (10.20%) PhD
15 10 (10.20%) Foreign Exchange (FX)
15 10 (10.20%) EMIR
15 10 (10.20%) Master's Degree
16 9 (9.18%) Dodd-Frank

Advertising
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (8.16%) Elasticsearch
2 6 (6.12%) Apache
2 6 (6.12%) Apache Spark
3 3 (3.06%) Confluence
4 2 (2.04%) Tomcat
5 1 (1.02%) Apache Airflow
Applications
1 6 (6.12%) Microsoft Office
2 5 (5.10%) Microsoft PowerPoint
3 4 (4.08%) Microsoft Excel
4 2 (2.04%) Adobe Premiere
4 2 (2.04%) EViews
4 2 (2.04%) InVision
4 2 (2.04%) Sketch
4 2 (2.04%) Stata
4 2 (2.04%) Zeplin
5 1 (1.02%) Adobe After Effects
5 1 (1.02%) Microsoft Project
Business Applications
1 5 (5.10%) SAP Hybris
2 3 (3.06%) FINCAD Analytics
Cloud Services
1 11 (11.22%) AWS
2 7 (7.14%) Azure
3 6 (6.12%) SaaS
4 5 (5.10%) Akamai
4 5 (5.10%) Amazon CloudWatch
4 5 (5.10%) IaaS
4 5 (5.10%) PaaS
5 4 (4.08%) Serverless
6 3 (3.06%) AWS CloudFormation
7 2 (2.04%) GCP
7 2 (2.04%) Power Platform
8 1 (1.02%) Adobe Creative Cloud
8 1 (1.02%) AWS Lambda
8 1 (1.02%) Cloud Computing
8 1 (1.02%) Google Analytics
8 1 (1.02%) Trello
Communications & Networking
1 5 (5.10%) DNS
2 3 (3.06%) Network Security
3 1 (1.02%) Firewall
3 1 (1.02%) TCP/IP
Database & Business Intelligence
1 9 (9.18%) SQL Server
2 8 (8.16%) Big Data
3 5 (5.10%) MySQL
4 4 (4.08%) KDB
4 4 (4.08%) MongoDB
5 3 (3.06%) Data Lake
5 3 (3.06%) NoSQL
5 3 (3.06%) SQL Server 2012
6 2 (2.04%) Apache Cassandra
6 2 (2.04%) Data Warehouse
6 2 (2.04%) Power BI
6 2 (2.04%) Relational Database
7 1 (1.02%) Hadoop
7 1 (1.02%) Tableau
Development Applications
1 13 (13.27%) Git (software)
2 8 (8.16%) JIRA
3 4 (4.08%) GitLab
3 4 (4.08%) Selenium
4 3 (3.06%) Cypress.io
4 3 (3.06%) Subversion
5 1 (1.02%) Cucumber
5 1 (1.02%) REST Assured
5 1 (1.02%) SoapUI
General
1 47 (47.96%) Finance
2 17 (17.35%) Marketing
3 7 (7.14%) Banking
4 6 (6.12%) Front Office
4 6 (6.12%) Investment Banking
5 4 (4.08%) Retail
6 2 (2.04%) Financial Institution
6 2 (2.04%) French Language
6 2 (2.04%) Games
6 2 (2.04%) Japanese Language
6 2 (2.04%) Law
6 2 (2.04%) Publishing
7 1 (1.02%) Telecoms
Job Titles
1 36 (36.73%) Developer
2 23 (23.47%) Analyst
3 17 (17.35%) Senior Developer
4 12 (12.24%) Java Developer
5 11 (11.22%) Quantitative Developer
6 10 (10.20%) DevOps Engineer
6 10 (10.20%) Python Developer
7 9 (9.18%) Analyst Developer
7 9 (9.18%) Qualitative Analyst
7 9 (9.18%) Quantitative Analyst
8 8 (8.16%) Implementation Analyst
8 8 (8.16%) Quantitative Analyst Developer
9 7 (7.14%) Senior Quantitative Developer
10 6 (6.12%) Architect
11 5 (5.10%) Designer
11 5 (5.10%) Full Stack Developer
11 5 (5.10%) Senior Analyst
11 5 (5.10%) Senior Analyst Developer
11 5 (5.10%) Senior DevOps
11 5 (5.10%) Senior Quantitative Analyst
Libraries, Frameworks & Software Standards
1 8 (8.16%) Web Services
2 7 (7.14%) HTML
3 6 (6.12%) .NET
3 6 (6.12%) React
3 6 (6.12%) Spring
4 5 (5.10%) AngularJS
4 5 (5.10%) Redux
5 4 (4.08%) Kafka
5 4 (4.08%) Node.js
5 4 (4.08%) Protocol Buffers
5 4 (4.08%) ZeroMQ
6 3 (3.06%) .NET Framework
6 3 (3.06%) ASP.NET
6 3 (3.06%) CSS
6 3 (3.06%) Hibernate
6 3 (3.06%) WCF
7 2 (2.04%) JMS
7 2 (2.04%) Middleware
7 2 (2.04%) Natural Language Processing
7 2 (2.04%) REST
Miscellaneous
1 11 (11.22%) Derivative
1 11 (11.22%) Market Risk
2 10 (10.20%) Foreign Exchange (FX)
3 9 (9.18%) Analytical Skills
3 9 (9.18%) Equities
3 9 (9.18%) Exotic Derivative
4 6 (6.12%) FMCG
5 5 (5.10%) Cloud Native
6 4 (4.08%) Social Media
7 3 (3.06%) Virtual Team
8 2 (2.04%) Online Games
8 2 (2.04%) User Experience
8 2 (2.04%) Video Editing
9 1 (1.02%) 3D Graphics
9 1 (1.02%) Animation
9 1 (1.02%) CMDB
9 1 (1.02%) Mobile App
9 1 (1.02%) PMI
9 1 (1.02%) Taxonomies
9 1 (1.02%) Video Conferencing
Operating Systems
1 11 (11.22%) Linux
2 8 (8.16%) Windows
3 3 (3.06%) Unix
4 1 (1.02%) Android
4 1 (1.02%) Apple iOS
Processes & Methodologies
1 25 (25.51%) Agile Software Development
2 19 (19.39%) DevOps
3 15 (15.31%) Machine Learning
4 14 (14.29%) Stakeholder Management
5 12 (12.24%) Risk Management
6 10 (10.20%) Mathematics
6 10 (10.20%) Physics
7 9 (9.18%) Analytics
7 9 (9.18%) Fintech
7 9 (9.18%) Stochastic Calculus
7 9 (9.18%) Validation
8 8 (8.16%) Client Onboarding
8 8 (8.16%) Financial Modelling
8 8 (8.16%) Microservices
8 8 (8.16%) SDLC
9 7 (7.14%) Artificial Intelligence
9 7 (7.14%) B2B
9 7 (7.14%) Business Transformation
9 7 (7.14%) TDD
10 6 (6.12%) Software Engineering
Programming Languages
1 50 (51.02%) Python
2 26 (26.53%) Java
3 15 (15.31%) SQL
4 13 (13.27%) C#
5 11 (11.22%) JavaScript
6 9 (9.18%) Ruby
7 6 (6.12%) C++
7 6 (6.12%) Go
7 6 (6.12%) R
8 2 (2.04%) Bash Shell
8 2 (2.04%) Java 8
8 2 (2.04%) Scala
8 2 (2.04%) T-SQL
8 2 (2.04%) VBA
9 1 (1.02%) C
9 1 (1.02%) MATLAB
Qualifications
1 31 (31.63%) Degree
2 10 (10.20%) Master's Degree
2 10 (10.20%) PhD
3 2 (2.04%) A+ Certification
3 2 (2.04%) Numerate Degree
4 1 (1.02%) PMI Certification
4 1 (1.02%) TOGAF Certification
Quality Assurance & Compliance
1 10 (10.20%) EMIR
1 10 (10.20%) MiFID
2 9 (9.18%) Dodd-Frank
3 2 (2.04%) SLA
4 1 (1.02%) GDPR
4 1 (1.02%) PSD2
4 1 (1.02%) QA
System Software
1 20 (20.41%) Docker
2 3 (3.06%) Active Directory
3 1 (1.02%) Hyper-V
Systems Management
1 18 (18.37%) Kubernetes
2 12 (12.24%) Ansible
3 9 (9.18%) Puppet
4 8 (8.16%) Opscode Chef
5 7 (7.14%) Terraform
6 5 (5.10%) Single Sign-On
7 3 (3.06%) Kibana
Vendors
1 11 (11.22%) Adobe
2 9 (9.18%) Microsoft
3 7 (7.14%) Google
4 5 (5.10%) hybris
4 5 (5.10%) New Relic
4 5 (5.10%) Salesforce.com
4 5 (5.10%) SAP
5 4 (4.08%) Databricks
5 4 (4.08%) ION Trading
6 3 (3.06%) Facebook
6 3 (3.06%) Instagram
7 2 (2.04%) Snapchat
7 2 (2.04%) Spotify
7 2 (2.04%) Sun
8 1 (1.02%) HubSpot
8 1 (1.02%) Oracle
8 1 (1.02%) Polycom
8 1 (1.02%) Splunk