Period
to 20 June 2018

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in the City of London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 20 June 2018 with a comparison to the same period over the previous 2 years.

Advertising
Central London > City of London
6 months to
20 Jun 2018
Same period 2017 Same period 2016
Rank 38 85 98
Rank change year-on-year +47 +13 -7
Permanent jobs citing Advertising 673 344 434
As % of all permanent IT jobs advertised in the City of London 6.09% 3.40% 3.22%
As % of the General category 10.48% 6.09% 5.34%
Number of salaries quoted 591 319 398
City of London median annual salary £60,000 £60,000 £52,500
Median salary % change year-on-year - +14.29% +5.00%
10th Percentile £33,750 £36,250 £37,500
90th Percentile £95,000 £115,000 £83,250
Central London median annual salary £60,000 £60,000 £52,500
% change year-on-year - +14.29% +5.00%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the City of London with a requirement for common skills.

All General Skills
City of London
Permanent vacancies with a requirement for common skills 6,422 5,645 8,134
As % of all permanent IT jobs advertised in the City of London 58.14% 55.74% 60.32%
Number of salaries quoted 5,704 5,069 7,366
City of London median annual salary £62,500 £60,000 £59,750
Median salary % change year-on-year +4.17% +0.42% +3.91%
10th Percentile £37,000 £35,000 £35,000
90th Percentile £96,250 £96,250 £88,750
Central London median annual salary £60,500 £60,000 £57,500
% change year-on-year +0.83% +4.35% +4.55%

Advertising
Job Vacancy Trend in the City of London

Job postings citing Advertising as a percentage of all IT jobs advertised in the City of London.

Job vacancy trend for Advertising in the City of London

Advertising
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising in the City of London.

Salary trend for Advertising in the City of London

Advertising
Salary Histogram in the City of London

The salary distribution of IT jobs citing Advertising in the City of London over the 6 months to 20 June 2018.

Salary histogram for Advertising in the City of London

For the 6 months to 20 June 2018, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the City of London region with a requirement for Advertising.

1 288 (42.79%) Finance
2 250 (37.15%) SQL
3 212 (31.50%) Microsoft
4 167 (24.81%) Java
5 165 (24.52%) JavaScript
6 155 (23.03%) Degree
7 149 (22.14%) Agile Software Development
8 137 (20.36%) PHP
9 129 (19.17%) Web Development
10 119 (17.68%) SQL Server
11 117 (17.38%) CSS
12 111 (16.49%) HTML
13 82 (12.18%) Spring
14 77 (11.44%) CRM
15 75 (11.14%) Hibernate
16 74 (11.00%) C#
17 73 (10.85%) JDBC
18 70 (10.40%) Struts
19 69 (10.25%) Oracle
19 69 (10.25%) Analytical Skills
20 65 (9.66%) Java EE
21 61 (9.06%) .NET
22 57 (8.47%) Computer Science
23 56 (8.32%) Dynamics CRM
23 56 (8.32%) TDD
24 52 (7.73%) Stakeholder Management
24 52 (7.73%) Dynamics 365
25 51 (7.58%) Business Intelligence
26 49 (7.28%) Git (software)
27 48 (7.13%) SDLC

Advertising
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 17 (2.53%) SharePoint
2 8 (1.19%) Apache TomEE
2 8 (1.19%) JBoss
2 8 (1.19%) SharePoint 2013
2 8 (1.19%) WebSphere
3 7 (1.04%) IIS
4 6 (0.89%) Drupal
4 6 (0.89%) WordPress
5 5 (0.74%) Confluence
6 3 (0.45%) Apache
6 3 (0.45%) Apache Spark
6 3 (0.45%) SAS
7 2 (0.30%) CMS
7 2 (0.30%) Umbraco
8 1 (0.15%) Kentico
8 1 (0.15%) nginx
8 1 (0.15%) Sitecore CMS
8 1 (0.15%) Tomcat
Applications
1 27 (4.01%) Microsoft Excel
2 20 (2.97%) Microsoft Office
3 9 (1.34%) Microsoft PowerPoint
4 8 (1.19%) Microsoft Project
4 8 (1.19%) MS Visio
5 5 (0.74%) Photoshop
6 4 (0.59%) Adobe Illustrator
6 4 (0.59%) SPSS
7 2 (0.30%) InfoPath
8 1 (0.15%) Adobe Creative Suite
8 1 (0.15%) Spreadsheet
Business Applications
1 56 (8.32%) Dynamics CRM
2 13 (1.93%) Dynamics NAV
3 12 (1.78%) NetSuite
4 11 (1.63%) Dynamics AX
5 2 (0.30%) Advent Moxy
5 2 (0.30%) SAP Business One
6 1 (0.15%) Eikon
6 1 (0.15%) Payment Gateway
6 1 (0.15%) Sage 200
Cloud Services
1 52 (7.73%) Dynamics 365
2 48 (7.13%) Microsoft Azure
3 23 (3.42%) Amazon AWS
4 22 (3.27%) Azure Data Factory
5 18 (2.67%) PaaS
6 13 (1.93%) Azure Machine Learning
6 13 (1.93%) Office 365
7 12 (1.78%) SaaS
8 6 (0.89%) Cloud Computing
9 5 (0.74%) npm
9 5 (0.74%) Salesforce Sales Cloud
10 4 (0.59%) Serverless
11 2 (0.30%) Salesforce Service Cloud
11 2 (0.30%) Trello
11 2 (0.30%) Twilio
12 1 (0.15%) Adobe Analytics
12 1 (0.15%) Akamai
12 1 (0.15%) Amazon EC2
12 1 (0.15%) Amazon S3
12 1 (0.15%) GitHub
Communications & Networking
1 25 (3.71%) Firewall
2 18 (2.67%) Internet
3 16 (2.38%) WebEx
4 15 (2.23%) Cisco ASA
4 15 (2.23%) LAN
4 15 (2.23%) WAN
5 13 (1.93%) SNMP
6 12 (1.78%) F5 BIG-IP GTM
6 12 (1.78%) F5 BIG-IP LTM
7 9 (1.34%) HTTP
8 6 (0.89%) DNS
8 6 (0.89%) Intranet
8 6 (0.89%) Network Security
8 6 (0.89%) SAN
9 4 (0.59%) SSL
9 4 (0.59%) VPN
10 2 (0.30%) Skype
10 2 (0.30%) TCP/IP
10 2 (0.30%) Wireless
11 1 (0.15%) OpenVPN
Database & Business Intelligence
1 119 (17.68%) SQL Server
2 40 (5.94%) Relational Database
3 39 (5.79%) Power BI
4 28 (4.16%) SQL Server Reporting Services
5 27 (4.01%) SQL Server Integration Services
6 23 (3.42%) Data Warehouse
7 22 (3.27%) Azure SQL Database
7 22 (3.27%) Data Lake
8 18 (2.67%) MySQL
8 18 (2.67%) SQL Server Analysis Services
9 16 (2.38%) SQLPlus
10 15 (2.23%) Azure SQL Data Warehouse
11 13 (1.93%) Big Data
12 9 (1.34%) Microsoft Analysis Services
13 7 (1.04%) MS Access
13 7 (1.04%) SQL Server 2012
14 6 (0.89%) Data Mining
15 5 (0.74%) NoSQL
15 5 (0.74%) PostgreSQL
16 4 (0.59%) MongoDB
Development Applications
1 49 (7.28%) Git (software)
2 27 (4.01%) JIRA
3 17 (2.53%) Selenium
3 17 (2.53%) WebDriver
4 15 (2.23%) JUnit
5 13 (1.93%) Cucumber
5 13 (1.93%) Mockito
6 11 (1.63%) Visual Studio
7 9 (1.34%) Maven
8 8 (1.19%) Ant
8 8 (1.19%) Gradle
9 7 (1.04%) gulp
10 6 (0.89%) Grunt
11 5 (0.74%) Babel
11 5 (0.74%) jMock
11 5 (0.74%) webpack
12 3 (0.45%) Team Foundation Server
13 2 (0.30%) Jasmine
14 1 (0.15%) GCC
14 1 (0.15%) GDB
General
1 288 (42.79%) Finance
2 41 (6.09%) Banking
3 37 (5.50%) Marketing
4 34 (5.05%) Front Office
5 32 (4.75%) Retail
6 15 (2.23%) Investment Banking
7 12 (1.78%) Games
8 10 (1.49%) Legal
9 9 (1.34%) Manufacturing
10 8 (1.19%) Law
10 8 (1.19%) Publishing
11 4 (0.59%) Financial Institution
12 2 (0.30%) Telecoms
13 1 (0.15%) General Ledger
13 1 (0.15%) Multimedia
13 1 (0.15%) Spanish Language
Job Titles
1 197 (29.27%) Developer
2 102 (15.16%) Analyst
3 83 (12.33%) Consultant
4 81 (12.04%) Java Developer
5 64 (9.51%) Architect
6 43 (6.39%) Business Analyst
7 38 (5.65%) Senior Developer
8 27 (4.01%) Applications Support
9 25 (3.71%) Front End Developer (Client-Side Developer)
10 24 (3.57%) .NET Developer
11 22 (3.27%) Senior Consultant
12 21 (3.12%) Microsoft Consultant
13 20 (2.97%) CRM Architect
13 20 (2.97%) Functional Consultant
14 19 (2.82%) Administrator
15 18 (2.67%) Senior Java Developer
15 18 (2.67%) Solutions Architect
16 17 (2.53%) CRM Consultant
16 17 (2.53%) Dynamics CRM Consultant
16 17 (2.53%) Microsoft CRM Consultant
Libraries, Frameworks & Software Standards
1 117 (17.38%) CSS
2 111 (16.49%) HTML
3 82 (12.18%) Spring
4 75 (11.14%) Hibernate
5 73 (10.85%) JDBC
6 70 (10.40%) Struts
7 65 (9.66%) Java EE
8 61 (9.06%) .NET
9 41 (6.09%) Sass
10 40 (5.94%) REST
11 39 (5.79%) jQuery
12 38 (5.65%) XML
13 36 (5.35%) AngularJS
14 33 (4.90%) ASP.NET
14 33 (4.90%) HTML5
14 33 (4.90%) LESS
14 33 (4.90%) Web Services
15 32 (4.75%) Mason
16 31 (4.61%) JSON
17 30 (4.46%) Ajax
Miscellaneous
1 69 (10.25%) Analytical Skills
2 57 (8.47%) Computer Science
3 29 (4.31%) User Experience
4 26 (3.86%) Hedge funds
5 24 (3.57%) Fintech
5 24 (3.57%) Mobile App
6 21 (3.12%) Derivative
6 21 (3.12%) Fixed Income
6 21 (3.12%) Foreign Exchange (FX)
7 18 (2.67%) Greenfield Project
8 14 (2.08%) Equities
9 13 (1.93%) Management Information System
10 12 (1.78%) Algorithms
11 11 (1.63%) Credit Risk
11 11 (1.63%) Market Risk
12 10 (1.49%) Data Structures
12 10 (1.49%) Exotic Derivative
12 10 (1.49%) Self-Motivation
13 8 (1.19%) Tandem
14 7 (1.04%) Internet of Things
Operating Systems
1 36 (5.35%) Linux
2 23 (3.42%) Windows
3 18 (2.67%) Unix
4 12 (1.78%) Windows Server
5 8 (1.19%) Android
6 6 (0.89%) Windows 10
6 6 (0.89%) Windows Server 2008
7 5 (0.74%) Apple iOS
7 5 (0.74%) Windows 7
8 4 (0.59%) Windows Server 2012
9 2 (0.30%) Mac OS X
9 2 (0.30%) Red Hat Enterprise Linux
10 1 (0.15%) Mac OS X Server
10 1 (0.15%) Windows Embedded Compact
Processes & Methodologies
1 149 (22.14%) Agile Software Development
2 129 (19.17%) Web Development
3 77 (11.44%) CRM
4 56 (8.32%) TDD
5 52 (7.73%) Stakeholder Management
6 51 (7.58%) Business Intelligence
7 48 (7.13%) SDLC
8 42 (6.24%) Investment Management
8 42 (6.24%) Mentoring
9 41 (6.09%) Scrum
10 40 (5.94%) Analytics
11 38 (5.65%) Business Analysis
11 38 (5.65%) Business Development
11 38 (5.65%) Project Management
12 37 (5.50%) Problem-Solving
13 34 (5.05%) Front End Development
14 30 (4.46%) Open Source
14 30 (4.46%) Workflow
15 29 (4.31%) MVC
16 27 (4.01%) Software Engineering
Programming Languages
1 250 (37.15%) SQL
2 167 (24.81%) Java
3 165 (24.52%) JavaScript
4 137 (20.36%) PHP
5 74 (11.00%) C#
6 22 (3.27%) Python
7 21 (3.12%) R
8 20 (2.97%) ES6
8 20 (2.97%) Java 8
9 18 (2.67%) C++
10 16 (2.38%) Data Analysis Expressions (DAX)
11 15 (2.23%) C
11 15 (2.23%) VB.NET
12 14 (2.08%) Ruby
13 12 (1.78%) VBA
14 11 (1.63%) Apex Code
15 10 (1.49%) MATLAB
16 8 (1.19%) PowerShell
16 8 (1.19%) T-SQL
16 8 (1.19%) TypeScript
Qualifications
1 155 (23.03%) Degree
2 19 (2.82%) Computer Science Degree
3 14 (2.08%) ACCA
3 14 (2.08%) Microsoft Certification
4 13 (1.93%) CCNP
4 13 (1.93%) Cisco Certification
4 13 (1.93%) PhD
5 12 (1.78%) CCIE
6 11 (1.63%) Master's Degree
7 10 (1.49%) CIMA
8 6 (0.89%) CBAP
8 6 (0.89%) CISSP
9 5 (0.74%) GISP
9 5 (0.74%) GSLC
9 5 (0.74%) Security Cleared
10 4 (0.59%) MBA
10 4 (0.59%) TOGAF Certification
11 3 (0.45%) CREST Certified
11 3 (0.45%) Postgraduate
11 3 (0.45%) PRINCE2 Certification
Quality Assurance & Compliance
1 25 (3.71%) GDPR
2 14 (2.08%) Data Quality
3 12 (1.78%) Dodd-Frank
3 12 (1.78%) EMIR
3 12 (1.78%) MiFID
4 9 (1.34%) QA
5 5 (0.74%) PMO
5 5 (0.74%) SLA
5 5 (0.74%) WCAG
6 3 (0.45%) PCI DSS
7 2 (0.30%) ISO/IEC 27001
8 1 (0.15%) IFRS
System Software
1 33 (4.90%) Active Directory
2 10 (1.49%) VMware Infrastructure
3 4 (0.59%) Docker
4 1 (0.15%) Hyper-V
4 1 (0.15%) VirtualBox
Systems Management
1 9 (1.34%) SCCM
2 3 (0.45%) Ansible
2 3 (0.45%) SCOM
3 2 (0.30%) Single Sign-On
4 1 (0.15%) DameWare
4 1 (0.15%) Kubernetes
4 1 (0.15%) Puppet
4 1 (0.15%) Salt
Vendors
1 212 (31.50%) Microsoft
2 69 (10.25%) Oracle
3 31 (4.61%) Salesforce.com
4 17 (2.53%) VMware
5 15 (2.23%) Cisco
6 13 (1.93%) CheckPoint
7 12 (1.78%) F5
7 12 (1.78%) Palo Alto
8 9 (1.34%) Google
9 8 (1.19%) Sage
9 8 (1.19%) SAP
10 7 (1.04%) Epicor
10 7 (1.04%) IFS
10 7 (1.04%) Infor
10 7 (1.04%) Sybase
10 7 (1.04%) Tableau
11 6 (0.89%) Nintex
12 5 (0.74%) Citrix
12 5 (0.74%) Wallstreet Suite
13 4 (0.59%) Adobe