Period
to 26 June 2019

The table below looks at the prevalence of the term Advertising in contract job vacancies advertised in Central London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 26 June 2019 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
London > Central London
6 months to
26 Jun 2019
Same period 2018 Same period 2017
Rank 177 166 138
Rank change year-on-year -11 -28 +1
Contract jobs citing Advertising 99 136 126
As % of all contract IT jobs advertised in Central London 1.17% 1.49% 1.70%
As % of the General category 2.59% 2.96% 3.35%
Number of daily rates quoted 71 105 96
Central London median daily rate £513 £550 £431
Median daily rate % change year-on-year -6.82% +27.54% +1.47%
10th Percentile £325 £325 £278
90th Percentile £688 £660 £588
London median daily rate £495 £475 £425
% change year-on-year +4.21% +11.76% -
Number of hourly rates quoted 1 2 8
Central London median hourly rate £13.98 £26.54 £18.57
Median hourly rate % change year-on-year -47.32% +42.94% -7.16%
10th Percentile £13.48 £17.89 £13.62
90th Percentile £14.48 £36.49 £29.77
London median hourly rate £14.74 £27.16 £21.08
% change year-on-year -45.73% +28.86% +0.09%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Central London with a requirement for common skills.

All General Skills
Central London
Contract vacancies with a requirement for common skills 3,828 4,595 3,756
As % of all contract IT jobs advertised in Central London 45.30% 50.37% 50.63%
Number of daily rates quoted 2,799 3,549 2,911
Central London median daily rate £525 £525 £500
Median daily rate % change year-on-year - +5.00% +5.26%
10th Percentile £325 £325 £313
90th Percentile £688 £700 £675
London median daily rate £525 £525 £500
% change year-on-year - +5.00% +5.26%
Number of hourly rates quoted 40 47 39
Central London median hourly rate £21.00 £21.25 £15.98
Median hourly rate % change year-on-year -1.18% +32.98% -20.10%
10th Percentile £11.25 £13.00 £12.49
90th Percentile £37.95 £48.10 £30.07
London median hourly rate £21.09 £24.00 £21.75
% change year-on-year -12.13% +10.34% -1.14%

Advertising
Job Vacancy Trend in Central London

Job postings citing Advertising as a percentage of all IT jobs advertised in Central London.

Job vacancy trend for Advertising in Central London

Advertising
Contractor Daily Rate Trend in Central London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Advertising in Central London.

Contractor daily rate trend for Advertising in Central London

Advertising
Contractor Daily Rate Histogram in Central London

The daily rate distribution of IT jobs citing Advertising in Central London over the 6 months to 26 June 2019.

Contractor daily rate histogram for Advertising in Central London

Advertising
Contractor Hourly Rate Trend in Central London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Advertising in Central London.

Contractor hourly rate trend for Advertising in Central London

Advertising
Contract Job Locations in Central London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the Central London region over the 6 months to 26 June 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London -14 89 £525 -4.55% 30
Southwark -35 3 £525 +17.98%
City of Westminster - 2 £160 -
Advertising
London

For the 6 months to 26 June 2019, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Central London region with a requirement for Advertising.

1 28 (28.28%) Finance
2 20 (20.20%) Agile Software Development
3 19 (19.19%) Microsoft
4 18 (18.18%) Stakeholder Management
5 17 (17.17%) Marketing
5 17 (17.17%) Microsoft Azure
6 16 (16.16%) SQL
7 12 (12.12%) Banking
7 12 (12.12%) Analytics
8 11 (11.11%) Java
8 11 (11.11%) JavaScript
8 11 (11.11%) Degree
9 10 (10.10%) Asset Management
9 10 (10.10%) Project Management
9 10 (10.10%) Analytical Skills
10 9 (9.09%) Business Intelligence
10 9 (9.09%) Active Directory
10 9 (9.09%) Python
11 8 (8.08%) ERP
11 8 (8.08%) C++
12 7 (7.07%) AngularJS
13 6 (6.06%) Machine Learning
13 6 (6.06%) DevOps
13 6 (6.06%) PMO
13 6 (6.06%) Windows
13 6 (6.06%) Business Analysis
13 6 (6.06%) Data Integration
14 5 (5.05%) Software Engineering
14 5 (5.05%) jQuery
14 5 (5.05%) CSS

Advertising
Co-occurring IT Skills in Central London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (3.03%) CMS
1 3 (3.03%) Confluence
2 2 (2.02%) SAS
2 2 (2.02%) Skype for Business
3 1 (1.01%) Adobe Experience Manager
3 1 (1.01%) Apache
3 1 (1.01%) EPiServer
3 1 (1.01%) Exchange Server 2013
3 1 (1.01%) JBoss
3 1 (1.01%) SharePoint
3 1 (1.01%) Sitecore CMS
Applications
1 5 (5.05%) Microsoft Office
2 2 (2.02%) Microsoft Excel
2 2 (2.02%) Microsoft PowerPoint
2 2 (2.02%) SPSS
2 2 (2.02%) Stata
3 1 (1.01%) InVision
3 1 (1.01%) Microsoft Project
3 1 (1.01%) MS Visio
3 1 (1.01%) Sketch
Business Applications
1 5 (5.05%) Sage 200
2 2 (2.02%) NetSuite
3 1 (1.01%) Eloqua
3 1 (1.01%) Sage 50
Cloud Services
1 17 (17.17%) Microsoft Azure
2 4 (4.04%) Adobe Analytics
2 4 (4.04%) Amazon AWS
2 4 (4.04%) Amazon S3
2 4 (4.04%) Office 365
2 4 (4.04%) Serverless
3 3 (3.03%) IaaS
4 2 (2.02%) AWS Lambda
4 2 (2.02%) Azure Active Directory
4 2 (2.02%) Power Platform
4 2 (2.02%) Taleo
5 1 (1.01%) Amazon EMR
5 1 (1.01%) Amazon Kinesis
5 1 (1.01%) Amazon SQS
5 1 (1.01%) Azure Functions
5 1 (1.01%) Force.com
5 1 (1.01%) Heroku
5 1 (1.01%) PaaS
5 1 (1.01%) SaaS
Communications & Networking
1 3 (3.03%) Wireless
2 2 (2.02%) Skype
3 1 (1.01%) Internet
3 1 (1.01%) NAS
3 1 (1.01%) Network Security
3 1 (1.01%) SAN
3 1 (1.01%) SMTP
3 1 (1.01%) WebEx
Database & Business Intelligence
1 3 (3.03%) Big Data
1 3 (3.03%) Data Warehouse
1 3 (3.03%) SQL Server
2 2 (2.02%) Data Lake
2 2 (2.02%) OLTP
2 2 (2.02%) Oracle BI EE
2 2 (2.02%) Power BI
3 1 (1.01%) Azure SQL Database
3 1 (1.01%) Looker
3 1 (1.01%) MongoDB
3 1 (1.01%) MySQL
3 1 (1.01%) Neo4j
3 1 (1.01%) NoSQL
3 1 (1.01%) PostgreSQL
3 1 (1.01%) QlikView
3 1 (1.01%) Relational Database
3 1 (1.01%) SQL Server 2012
3 1 (1.01%) SQL Server Analysis Services
3 1 (1.01%) SQL Server Integration Services
3 1 (1.01%) SQL Server Reporting Services
Development Applications
1 3 (3.03%) JIRA
2 2 (2.02%) JUnit
3 1 (1.01%) CircleCI
3 1 (1.01%) Cucumber
3 1 (1.01%) EasyMock
3 1 (1.01%) Git (software)
3 1 (1.01%) Jasmine
3 1 (1.01%) jMock
3 1 (1.01%) Karma Test Runner
3 1 (1.01%) Protractor
3 1 (1.01%) Selenium
3 1 (1.01%) TestNG
General
1 28 (28.28%) Finance
2 17 (17.17%) Marketing
3 12 (12.12%) Banking
4 5 (5.05%) Games
5 3 (3.03%) Front Office
5 3 (3.03%) Investment Banking
5 3 (3.03%) Retail
5 3 (3.03%) Retail Banking
6 2 (2.02%) Social Science
7 1 (1.01%) Back Office
7 1 (1.01%) Billing
7 1 (1.01%) Law
7 1 (1.01%) Legal
7 1 (1.01%) Publishing
Job Titles
1 22 (22.22%) Analyst
2 13 (13.13%) Project Manager
3 12 (12.12%) Architect
3 12 (12.12%) Developer
4 10 (10.10%) Business Analyst
5 7 (7.07%) Solutions Architect
6 5 (5.05%) Data Scientist
6 5 (5.05%) Programme Manager
7 4 (4.04%) Azure Architect
7 4 (4.04%) Consultant
7 4 (4.04%) Data Analyst
7 4 (4.04%) Integration Manager
7 4 (4.04%) Integration Project Manager
7 4 (4.04%) Service Analyst
7 4 (4.04%) Service Desk Analyst
8 3 (3.03%) Data Architect
8 3 (3.03%) Data Manager
8 3 (3.03%) Implementation Manager
8 3 (3.03%) Product Manager
8 3 (3.03%) Project Analyst
Libraries, Frameworks & Software Standards
1 7 (7.07%) AngularJS
2 5 (5.05%) CSS
2 5 (5.05%) HTML
2 5 (5.05%) jQuery
2 5 (5.05%) Node.js
3 4 (4.04%) Natural Language Processing
4 3 (3.03%) Dojo
5 2 (2.02%) .NET
5 2 (2.02%) CSS3
5 2 (2.02%) HTML5
5 2 (2.02%) React
5 2 (2.02%) RESTful
5 2 (2.02%) Spring
6 1 (1.01%) .NET Core
6 1 (1.01%) Apollo GraphQL
6 1 (1.01%) GraphQL
6 1 (1.01%) GreenSock GSAP
6 1 (1.01%) React Native
6 1 (1.01%) Spring Boot
6 1 (1.01%) Visualforce
Miscellaneous
1 10 (10.10%) Analytical Skills
2 4 (4.04%) Mobile Banking
2 4 (4.04%) Social Media
3 3 (3.03%) Greenfield Project
4 2 (2.02%) CCTV
4 2 (2.02%) Credit Risk
4 2 (2.02%) Data Centre
4 2 (2.02%) Digital Media
4 2 (2.02%) User Experience
5 1 (1.01%) Cloud Native
5 1 (1.01%) Clustering
5 1 (1.01%) e-Learning
5 1 (1.01%) Enterprise Software
5 1 (1.01%) Foreign Exchange (FX)
5 1 (1.01%) Hybrid Cloud
5 1 (1.01%) Media Streaming
5 1 (1.01%) Mobile App
5 1 (1.01%) PKI
5 1 (1.01%) SWIFT
Operating Systems
1 6 (6.06%) Windows
2 3 (3.03%) Windows 7
3 2 (2.02%) Linux
3 2 (2.02%) Mac OS X
3 2 (2.02%) Unix
3 2 (2.02%) Windows 10
4 1 (1.01%) Android
4 1 (1.01%) Apple iOS
4 1 (1.01%) Mac OS X Server
4 1 (1.01%) Windows Server
Processes & Methodologies
1 20 (20.20%) Agile Software Development
2 18 (18.18%) Stakeholder Management
3 12 (12.12%) Analytics
4 10 (10.10%) Asset Management
4 10 (10.10%) Project Management
5 9 (9.09%) Business Intelligence
6 8 (8.08%) ERP
7 6 (6.06%) Business Analysis
7 6 (6.06%) Data Integration
7 6 (6.06%) DevOps
7 6 (6.06%) Machine Learning
8 5 (5.05%) Data Modelling
8 5 (5.05%) Data Science
8 5 (5.05%) Front End Development
8 5 (5.05%) Software Engineering
9 4 (4.04%) Computer Vision
9 4 (4.04%) Data Management
9 4 (4.04%) Digital Marketing
9 4 (4.04%) Problem-Solving
9 4 (4.04%) Statistics
Programming Languages
1 16 (16.16%) SQL
2 11 (11.11%) Java
2 11 (11.11%) JavaScript
3 9 (9.09%) Python
4 8 (8.08%) C++
5 4 (4.04%) C
5 4 (4.04%) C#
6 3 (3.03%) R
7 2 (2.02%) MATLAB
7 2 (2.02%) PowerShell
8 1 (1.01%) Apex Code
8 1 (1.01%) Go
8 1 (1.01%) PHP
8 1 (1.01%) Ruby
8 1 (1.01%) Scala
8 1 (1.01%) Shell Script
Qualifications
1 11 (11.11%) Degree
2 4 (4.04%) PhD
3 2 (2.02%) Cisco Certification
3 2 (2.02%) Numerate Degree
3 2 (2.02%) Security Cleared
4 1 (1.01%) ITIL Certification
4 1 (1.01%) PMP
Quality Assurance & Compliance
1 6 (6.06%) PMO
2 4 (4.04%) Data Quality
3 1 (1.01%) GDPR
3 1 (1.01%) MiFID
System Software
1 9 (9.09%) Active Directory
2 4 (4.04%) Docker
3 2 (2.02%) Virtual Machines
4 1 (1.01%) Virtual Desktop
4 1 (1.01%) VMware Infrastructure
Systems Management
1 3 (3.03%) Kubernetes
1 3 (3.03%) SCCM
2 1 (1.01%) Ansible
2 1 (1.01%) Jamf Pro
2 1 (1.01%) Microsoft Intune
2 1 (1.01%) Opscode Chef
2 1 (1.01%) Terraform
2 1 (1.01%) ZABBIX
Vendors
1 19 (19.19%) Microsoft
2 5 (5.05%) Oracle
2 5 (5.05%) Sage
3 4 (4.04%) Adobe
4 3 (3.03%) Cisco
4 3 (3.03%) Facebook
4 3 (3.03%) Instagram
4 3 (3.03%) Tealium
4 3 (3.03%) Twitter
4 3 (3.03%) YouTube
5 2 (2.02%) Ivanti
5 2 (2.02%) VMware
6 1 (1.01%) DoubleClick
6 1 (1.01%) FactSet
6 1 (1.01%) Google
6 1 (1.01%) Planview
6 1 (1.01%) ServiceNow
6 1 (1.01%) Sitecore
6 1 (1.01%) SolarWinds
6 1 (1.01%) Tableau