Period
to 14 November 2019

The table below looks at the prevalence of the term Advertising in contract job vacancies advertised in Central London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 14 November 2019 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
London > Central London
6 months to
14 Nov 2019
Same period 2018 Same period 2017
Rank 134 183 151
Rank change year-on-year +49 -32 -15
Contract jobs citing Advertising 122 123 135
As % of all contract IT jobs advertised in Central London 1.63% 1.34% 1.59%
As % of the General category 3.60% 2.63% 2.88%
Number of daily rates quoted 104 80 96
Central London median daily rate £525 £525 £481
Median daily rate % change year-on-year - +9.09% +13.24%
10th Percentile £354 £325 £238
90th Percentile £746 £625 £638
London median daily rate £475 £475 £450
% change year-on-year - +5.56% +5.88%
Number of hourly rates quoted 0 1 3
Central London median hourly rate - £149.50 £28.50
Median hourly rate % change year-on-year - +424.56% +42.50%
London median hourly rate £21.50 £36.54 £21.96
% change year-on-year -41.15% +66.37% +9.80%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Central London with a requirement for common skills.

All General Skills
Central London
Contract vacancies with a requirement for common skills 3,387 4,680 4,694
As % of all contract IT jobs advertised in Central London 45.31% 50.80% 55.20%
Number of daily rates quoted 2,536 3,509 3,695
Central London median daily rate £513 £525 £515
Median daily rate % change year-on-year -2.38% +1.94% +8.42%
10th Percentile £320 £307 £313
90th Percentile £694 £688 £692
London median daily rate £525 £525 £500
% change year-on-year - +5.00% +5.26%
Number of hourly rates quoted 33 69 54
Central London median hourly rate £21.00 £19.00 £20.88
Median hourly rate % change year-on-year +10.53% -8.98% +4.38%
10th Percentile £13.51 £13.31 £12.66
90th Percentile £35.00 £37.09 £40.41
London median hourly rate £22.93 £23.50 £22.02
% change year-on-year -2.43% +6.75% +8.58%

Advertising
Job Vacancy Trend in Central London

Job postings citing Advertising as a percentage of all IT jobs advertised in Central London.

Job vacancy trend for Advertising in Central London

Advertising
Contractor Daily Rate Trend in Central London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Advertising in Central London.

Contractor daily rate trend for Advertising in Central London

Advertising
Contractor Daily Rate Histogram in Central London

The daily rate distribution of IT jobs citing Advertising in Central London over the 6 months to 14 November 2019.

Contractor daily rate histogram for Advertising in Central London

Advertising
Contractor Hourly Rate Trend in Central London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Advertising in Central London.

Contractor hourly rate trend for Advertising in Central London

Advertising
Contract Job Locations in Central London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the Central London region over the 6 months to 14 November 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +28 103 £550 - 33
West End of London +35 6 £494 - 1
Southwark +32 5 £525 +17.98%
City of Westminster - 5 £400 -
Camden +9 4 £425 -
Advertising
London

For the 6 months to 14 November 2019, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Central London region with a requirement for Advertising.

1 59 (48.36%) Finance
2 48 (39.34%) Agile Software Development
3 32 (26.23%) Java
4 27 (22.13%) Stakeholder Management
5 21 (17.21%) Marketing
6 19 (15.57%) Python
7 17 (13.93%) JavaScript
7 17 (13.93%) Machine Learning
8 16 (13.11%) CSS
9 15 (12.30%) Azure
10 14 (11.48%) Degree
11 13 (10.66%) Data Modelling
11 13 (10.66%) DevOps
12 12 (9.84%) HTML
12 12 (9.84%) Banking
13 11 (9.02%) Artificial Intelligence
13 11 (9.02%) Project Management
14 10 (8.20%) Web Development
14 10 (8.20%) Computer Science
14 10 (8.20%) Git (software)
15 9 (7.38%) SQL
15 9 (7.38%) Big Data
15 9 (7.38%) Kafka
15 9 (7.38%) AngularJS
15 9 (7.38%) Data Science
16 8 (6.56%) Natural Language Processing
16 8 (6.56%) Amazon S3
16 8 (6.56%) Computer Vision
16 8 (6.56%) PMO
16 8 (6.56%) Greenfield Project

Advertising
Co-occurring IT Skills in Central London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (3.28%) CMS
1 4 (3.28%) Confluence
2 3 (2.46%) Apache
3 2 (1.64%) nginx
3 2 (1.64%) Skype for Business
4 1 (0.82%) Adobe Experience Manager
4 1 (0.82%) Drupal
4 1 (0.82%) Headless CMS
4 1 (0.82%) JBoss
4 1 (0.82%) Jupyter
Applications
1 3 (2.46%) Microsoft Office
2 2 (1.64%) Sketch
3 1 (0.82%) Adobe After Effects
3 1 (0.82%) Adobe Creative Suite
3 1 (0.82%) Adobe Illustrator
3 1 (0.82%) CINEMA 4D
3 1 (0.82%) Marvel
3 1 (0.82%) Microsoft Excel
3 1 (0.82%) Microsoft PowerPoint
3 1 (0.82%) MS Visio
3 1 (0.82%) Photoshop
Business Applications
1 1 (0.82%) NetSuite
Cloud Services
1 15 (12.30%) Azure
2 8 (6.56%) Amazon S3
3 7 (5.74%) AWS Lambda
3 7 (5.74%) Serverless
4 5 (4.10%) Amazon EMR
4 5 (4.10%) AWS
5 4 (3.28%) IaaS
6 3 (2.46%) Adobe Analytics
7 2 (1.64%) Office 365
8 1 (0.82%) Amazon Kinesis
8 1 (0.82%) Amazon SQS
8 1 (0.82%) Azure Active Directory
8 1 (0.82%) GCP
8 1 (0.82%) GitHub
8 1 (0.82%) Heroku
Communications & Networking
1 3 (2.46%) Firewall
1 3 (2.46%) Network Security
2 2 (1.64%) Skype
3 1 (0.82%) Wireless
Database & Business Intelligence
1 9 (7.38%) Big Data
2 7 (5.74%) Data Lake
3 6 (4.92%) SQL Server
4 5 (4.10%) Amazon Redshift
4 5 (4.10%) Apache Cassandra
4 5 (4.10%) Relational Database
5 3 (2.46%) Data Warehouse
6 2 (1.64%) MySQL
6 2 (1.64%) NoSQL
6 2 (1.64%) OLTP
6 2 (1.64%) Oracle BI EE
6 2 (1.64%) Redis
7 1 (0.82%) MongoDB
7 1 (0.82%) Neo4j
7 1 (0.82%) PostgreSQL
7 1 (0.82%) SAP Data Services
7 1 (0.82%) SQL Server 2014
Development Applications
1 10 (8.20%) Git (software)
2 8 (6.56%) JIRA
3 5 (4.10%) Jenkins
4 2 (1.64%) EasyMock
4 2 (1.64%) jMock
4 2 (1.64%) JUnit
4 2 (1.64%) Subversion
4 2 (1.64%) TestNG
5 1 (0.82%) CircleCI
5 1 (0.82%) Cucumber
5 1 (0.82%) Gatling
5 1 (0.82%) JMeter
General
1 59 (48.36%) Finance
2 21 (17.21%) Marketing
3 12 (9.84%) Banking
4 5 (4.10%) Games
4 5 (4.10%) Retail
5 4 (3.28%) Investment Banking
6 3 (2.46%) Automotive
6 3 (2.46%) Publishing
6 3 (2.46%) Retail Banking
7 1 (0.82%) Billing
7 1 (0.82%) Law
7 1 (0.82%) Legal
7 1 (0.82%) Public Sector
Job Titles
1 33 (27.05%) Developer
2 18 (14.75%) Architect
3 14 (11.48%) Project Manager
4 13 (10.66%) Analyst
5 10 (8.20%) Business Analyst
6 9 (7.38%) Data Scientist
7 8 (6.56%) Java Developer
7 8 (6.56%) Programme Manager
7 8 (6.56%) Solutions Architect
8 7 (5.74%) Data Architect
9 6 (4.92%) Full Stack Developer
10 5 (4.10%) Salesforce Developer
10 5 (4.10%) Senior Architect
10 5 (4.10%) Senior Data Architect
11 4 (3.28%) Applications Developer
11 4 (3.28%) Azure Architect
11 4 (3.28%) Front End Developer (Client-Side Developer)
11 4 (3.28%) Web Developer
12 3 (2.46%) Senior Manager
12 3 (2.46%) Senior Project Manager
Libraries, Frameworks & Software Standards
1 16 (13.11%) CSS
2 12 (9.84%) HTML
3 9 (7.38%) AngularJS
3 9 (7.38%) Kafka
4 8 (6.56%) Natural Language Processing
5 7 (5.74%) JSON
5 7 (5.74%) Node.js
5 7 (5.74%) React
5 7 (5.74%) XML
6 6 (4.92%) Spring
7 5 (4.10%) .NET
7 5 (4.10%) ASP.NET
7 5 (4.10%) FIX Protocol
7 5 (4.10%) jQuery
7 5 (4.10%) REST
7 5 (4.10%) Visualforce
8 3 (2.46%) ASP.NET Core
8 3 (2.46%) JSON Schema
8 3 (2.46%) SOAP
8 3 (2.46%) Web Services
Miscellaneous
1 8 (6.56%) Greenfield Project
2 7 (5.74%) Analytical Skills
3 4 (3.28%) Data Centre
3 4 (3.28%) Mobile App
3 4 (3.28%) Mobile Banking
3 4 (3.28%) Self-Motivation
3 4 (3.28%) SWIFT
4 2 (1.64%) Algorithms
4 2 (1.64%) e-Learning
4 2 (1.64%) Enterprise Software
4 2 (1.64%) PMI
4 2 (1.64%) User Experience
5 1 (0.82%) 3D Graphics
5 1 (0.82%) Cloud Native
5 1 (0.82%) Hybrid Cloud
Operating Systems
1 7 (5.74%) Windows
2 5 (4.10%) Linux
3 2 (1.64%) Android
3 2 (1.64%) Apple iOS
3 2 (1.64%) Mac OS X
3 2 (1.64%) Windows 7
4 1 (0.82%) Mac OS X Server
4 1 (0.82%) Unix
4 1 (0.82%) Windows 10
Processes & Methodologies
1 48 (39.34%) Agile Software Development
2 27 (22.13%) Stakeholder Management
3 17 (13.93%) Machine Learning
4 13 (10.66%) Data Modelling
4 13 (10.66%) DevOps
5 11 (9.02%) Artificial Intelligence
5 11 (9.02%) Project Management
6 10 (8.20%) Computer Science
6 10 (8.20%) Web Development
7 9 (7.38%) Data Science
8 8 (6.56%) Asset Management
8 8 (6.56%) Computer Vision
8 8 (6.56%) Data Architecture
8 8 (6.56%) Data Management
9 7 (5.74%) Analytics
9 7 (5.74%) PRINCE2
9 7 (5.74%) Re-Platforming
9 7 (5.74%) TDD
10 6 (4.92%) Microservices
10 6 (4.92%) Scrum
Programming Languages
1 32 (26.23%) Java
2 19 (15.57%) Python
3 17 (13.93%) JavaScript
4 9 (7.38%) SQL
5 7 (5.74%) C++
6 6 (4.92%) Ruby
7 5 (4.10%) Apex Code
7 5 (4.10%) C#
8 4 (3.28%) Scala
9 3 (2.46%) Go
9 3 (2.46%) Java 8
10 2 (1.64%) PHP
11 1 (0.82%) Bash Shell
11 1 (0.82%) ES6
11 1 (0.82%) PL/SQL
11 1 (0.82%) R
11 1 (0.82%) TypeScript
Qualifications
1 14 (11.48%) Degree
2 8 (6.56%) PhD
3 3 (2.46%) CCNP
3 3 (2.46%) Cisco Certification
3 3 (2.46%) Computer Science Degree
4 2 (1.64%) APMP
4 2 (1.64%) ITIL Certification
4 2 (1.64%) PMI Certification
4 2 (1.64%) PRINCE2 Certification
5 1 (0.82%) CCIE
Quality Assurance & Compliance
1 8 (6.56%) PMO
2 7 (5.74%) Data Quality
3 4 (3.28%) QA
4 3 (2.46%) GDPR
5 2 (1.64%) P3O
6 1 (0.82%) MiFID
System Software
1 4 (3.28%) Apache ZooKeeper
1 4 (3.28%) Virtual Machines
2 3 (2.46%) Active Directory
3 1 (0.82%) Virtual Desktop
3 1 (0.82%) VMware Infrastructure
Systems Management
1 2 (1.64%) Puppet
2 1 (0.82%) Terraform
Vendors
1 8 (6.56%) Microsoft
2 7 (5.74%) Salesforce.com
3 6 (4.92%) Oracle
4 5 (4.10%) Cisco
4 5 (4.10%) Google
4 5 (4.10%) Salesforce Marketing Cloud
5 4 (3.28%) Adobe
5 4 (3.28%) Facebook
6 3 (2.46%) Criteo
7 2 (1.64%) Ivanti
7 2 (1.64%) SAP
7 2 (1.64%) Tealium
8 1 (0.82%) Apple
8 1 (0.82%) Cypress Semiconductor
8 1 (0.82%) Perforce
8 1 (0.82%) Remedy
8 1 (0.82%) ServiceNow
8 1 (0.82%) Sybase
8 1 (0.82%) VMware