The following table provides summary statistics for contract job vacancies advertised in the East Midlands with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 3 months to 22 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
England / East Midlands
3 months to
22 Jun 2017
Same period 2016 Same period 2015
Rank 95 - 82
Rank change year-on-year - 0  
Contract jobs citing Google Analytics 8 0 17
As % of all contract IT jobs advertised in the East Midlands 0.52% - 1.05%
As % of the Cloud Services category 5.30% - 24.64%
Number of daily rates quoted 6 0 7
Median daily rate £225 - £275
90% offered a daily rate of more than £175 - £178
10% offered a daily rate of more than £325 - £294
UK excluding London median daily rate £400 £300 £338
% change year-on-year +33.33% -11.11%  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £50.50 £19.61 £10.00
% change year-on-year +157.52% +96.10%  

Google Analytics is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the East Midlands with a requirement for cloud computing skills.

Contract Cloud Computing Skills
East Midlands
Contract job vacancies with a requirement for cloud computing skills 151 98 69
As % of all contract IT job vacancies advertised in the East Midlands 9.84% 6.31% 4.25%
Number of daily rates quoted 97 74 45
Median daily rate £423 £550 £400
Median daily rate % change year-on-year -23.18% +37.50%  
90% offered a daily rate of more than £224 £341 £178
10% offered a daily rate of more than £550 £698 £575
UK excluding London median daily rate £450 £450 £400
% change year-on-year - +12.50%  
Number of hourly rates quoted 0 1 1
Median hourly rate - £11.22 £19.25
Median hourly rate % change year-on-year - -41.74%  
UK excluding London median hourly rate £29.00 £17.00 £26.75
% change year-on-year +70.58% -36.44%  

Google Analytics
Job Vacancy Trend in the East Midlands

The job posting trend of jobs advertised in the East Midlands citing Google Analytics as a proportion of all contract or permanent IT jobs with a match in the Cloud Services category.

Job vacancy trend for Google Analytics in the East Midlands

Google Analytics
Contractor Daily Rate Trend in the East Midlands

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in the East Midlands.

Contractor daily rate trend for Google Analytics in the East Midlands

Google Analytics
Contractor Daily Rate Histogram in the East Midlands

The daily rate distribution of IT jobs citing Google Analytics in the East Midlands over the 3 months to 22 June 2017.

Contractor daily rate histogram for Google Analytics in the East Midlands

Google Analytics
Contract Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the East Midlands region over the 3 months to 22 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Nottinghamshire - 4 £175 - 2
Northamptonshire - 3 £325 - 3
Leicestershire - 1 - - 3
Google Analytics
England

For the 6 months to 22 June 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the East Midlands region with a requirement for Google Analytics.

1 9 (100.00%) Analytics
2 8 (88.89%) Google
3 4 (44.44%) SEO
3 4 (44.44%) Analytical Skills
4 3 (33.33%) Test Scripting
4 3 (33.33%) Multivariate Testing
4 3 (33.33%) Digital Transformation Programme
4 3 (33.33%) Business Analysis
4 3 (33.33%) Pay per click
4 3 (33.33%) Marketing
4 3 (33.33%) Email Marketing
4 3 (33.33%) Internet Marketing
4 3 (33.33%) E-Commerce
4 3 (33.33%) Internet
4 3 (33.33%) Project Management
5 2 (22.22%) CSS
5 2 (22.22%) HTML
5 2 (22.22%) JavaScript
5 2 (22.22%) jQuery
5 2 (22.22%) Agile Software Development
6 1 (11.11%) Scrum
6 1 (11.11%) Competitor Analysis
6 1 (11.11%) Web Analytics
6 1 (11.11%) Web Development
6 1 (11.11%) PHP
6 1 (11.11%) SQL
6 1 (11.11%) .NET
6 1 (11.11%) SQL Server
6 1 (11.11%) Photoshop
6 1 (11.11%) ASP.NET

Google Analytics
Co-occurring IT Skills in the East Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 1 (11.11%) Microsoft Excel
1 1 (11.11%) Photoshop
Cloud Services
1 1 (11.11%) Adobe Analytics
Communications & Networking
1 3 (33.33%) Internet
2 1 (11.11%) HTTP
Database & Business Intelligence
1 1 (11.11%) SQL Server
Development Applications
1 1 (11.11%) Axure RP
General
1 3 (33.33%) Marketing
Job Titles
1 7 (77.78%) Analyst
2 3 (33.33%) Business Analyst
2 3 (33.33%) E-Commerce Analyst
2 3 (33.33%) E-Commerce Business Analyst
2 3 (33.33%) E-Commerce Manager
2 3 (33.33%) E-Commerce Project Manager
2 3 (33.33%) Project Analyst
2 3 (33.33%) Project Manager
2 3 (33.33%) Web Analyst
3 1 (11.11%) Designer
3 1 (11.11%) Digital Analyst
3 1 (11.11%) Digital Performance Analyst
3 1 (11.11%) Performance Analyst
3 1 (11.11%) UX Designer
Libraries, Frameworks & Software Standards
1 2 (22.22%) CSS
1 2 (22.22%) HTML
1 2 (22.22%) jQuery
2 1 (11.11%) .NET
2 1 (11.11%) ASP.NET
2 1 (11.11%) CSS3
2 1 (11.11%) HTML5
Miscellaneous
1 4 (44.44%) Analytical Skills
2 1 (11.11%) User Experience
Processes & Methodologies
1 9 (100.00%) Analytics
2 4 (44.44%) SEO
3 3 (33.33%) Business Analysis
3 3 (33.33%) Digital Transformation Programme
3 3 (33.33%) E-Commerce
3 3 (33.33%) Email Marketing
3 3 (33.33%) Internet Marketing
3 3 (33.33%) Multivariate Testing
3 3 (33.33%) Pay per click
3 3 (33.33%) Project Management
3 3 (33.33%) Test Scripting
4 2 (22.22%) Agile Software Development
5 1 (11.11%) Competitor Analysis
5 1 (11.11%) Data Analytics
5 1 (11.11%) Information Architecture
5 1 (11.11%) Prototyping
5 1 (11.11%) Scrum
5 1 (11.11%) Visualisation
5 1 (11.11%) Web Analytics
5 1 (11.11%) Wireframes
Programming Languages
1 2 (22.22%) JavaScript
2 1 (11.11%) C#
2 1 (11.11%) PHP
2 1 (11.11%) SQL
Qualifications
1 1 (11.11%) Analytics IQ
Vendors
1 8 (88.89%) Google
2 1 (11.11%) ClickTale
2 1 (11.11%) Microsoft
2 1 (11.11%) Tableau