The following table provides summary statistics for contract job vacancies advertised in the East Midlands with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 3 months to 24 March 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

3 months to
24 Mar 2017
Same period 2016 Same period 2015
Google Analytics (GA)
England / East Midlands
Rank 99 95 -
Rank change year-on-year -4 -  
Contract jobs citing Google Analytics 1 2 0
As % of all contract IT jobs advertised in the East Midlands 0.067% 0.12% -
As % of the Cloud Services category 0.82% 2.74% -
Number of daily rates quoted 0 2 0
Median daily rate - £375 -
UK excluding London median daily rate £325 £298 £325
% change year-on-year +9.24% -8.46%  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

Google Analytics is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the East Midlands with a requirement for cloud computing skills.

Contract Cloud Computing Skills
East Midlands
Contract job vacancies with a requirement for cloud computing skills 122 73 44
As % of all contract IT job vacancies advertised in the East Midlands 8.17% 4.51% 2.72%
Number of daily rates quoted 72 56 25
Median daily rate £388 £375 £375
Median daily rate % change year-on-year +3.33% -  
90% offered a daily rate of more than £300 £290 £225
10% offered a daily rate of more than £550 £550 £650
UK excluding London median daily rate £435 £425 £400
% change year-on-year +2.35% +6.25%  
Number of hourly rates quoted 4 3 8
Median hourly rate £10.75 £12.00 £18.00
Median hourly rate % change year-on-year -10.41% -33.33%  
90% offered a hourly rate of more than £10.23 £10.40 £15.35
10% offered a hourly rate of more than £13.38 £14.00 £19.80
UK excluding London median hourly rate £17.00 £19.50 £22.50
% change year-on-year -12.79% -13.35%  

Google Analytics
Job Vacancy Trend in the East Midlands

The job posting trend of jobs advertised in the East Midlands citing Google Analytics as a proportion of all contract or permanent IT jobs with a match in the Cloud Services category.

Job vacancy trend for Google Analytics in the East Midlands

Google Analytics
Contractor Daily Rate Trend in the East Midlands

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in the East Midlands.

Contractor daily rate trend for Google Analytics in the East Midlands

Google Analytics
Contract Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the East Midlands region over the 3 months to 24 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leicestershire - 1 - - 1
Google Analytics
England

Google Analytics
Top 25 Related IT Skills in the East Midlands

For the 6 months to 24 March 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the East Midlands region with a requirement for Google Analytics.

1 6 (100.00%) Analytics
2 4 (66.67%) Information Architecture
2 4 (66.67%) HTML5
2 4 (66.67%) Axure RP
2 4 (66.67%) ClickTale
2 4 (66.67%) Adobe Analytics
2 4 (66.67%) CSS3
2 4 (66.67%) Data Analytics
2 4 (66.67%) HTML
2 4 (66.67%) JavaScript
2 4 (66.67%) Photoshop
2 4 (66.67%) CSS
2 4 (66.67%) User Experience
2 4 (66.67%) Analytical Skills
2 4 (66.67%) jQuery
2 4 (66.67%) Wireframes
2 4 (66.67%) Prototyping
3 3 (50.00%) Scrum
3 3 (50.00%) Agile Software Development
4 2 (33.33%) SEO
4 2 (33.33%) Google
5 1 (16.67%) Publishing
5 1 (16.67%) CMS
5 1 (16.67%) Content Management
5 1 (16.67%) Intranet

Google Analytics
Top Related IT Skills in the East Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (16.67%) CMS
Applications
1 4 (66.67%) Photoshop
Cloud Services
1 4 (66.67%) Adobe Analytics
Communications & Networking
1 1 (16.67%) Intranet
Development Applications
1 4 (66.67%) Axure RP
General
1 1 (16.67%) Publishing
Job Titles
1 5 (83.33%) Designer
2 4 (66.67%) UX Designer
3 1 (16.67%) Content Designer
3 1 (16.67%) SEO Specialist
Libraries, Frameworks & Software Standards
1 4 (66.67%) CSS
1 4 (66.67%) CSS3
1 4 (66.67%) HTML
1 4 (66.67%) HTML5
1 4 (66.67%) jQuery
Miscellaneous
1 4 (66.67%) Analytical Skills
1 4 (66.67%) User Experience
Processes & Methodologies
1 6 (100.00%) Analytics
2 4 (66.67%) Data Analytics
2 4 (66.67%) Information Architecture
2 4 (66.67%) Prototyping
2 4 (66.67%) Wireframes
3 3 (50.00%) Agile Software Development
3 3 (50.00%) Scrum
4 2 (33.33%) SEO
5 1 (16.67%) Content Management
Programming Languages
1 4 (66.67%) JavaScript
Vendors
1 4 (66.67%) ClickTale
2 2 (33.33%) Google
Northampton, Northamptonshire
Harvey Nash plc
Rate: £300 - £350 per day
Posted: 3 days ago