Period
to 21 November 2017

The following table provides summary statistics for contract job vacancies advertised in the East Midlands with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 21 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
England > East Midlands
6 months to
21 Nov 2017
Same period 2016 Same period 2015
Rank 138 140 135
Rank change year-on-year +2 -5 +2
Contract jobs citing Google Analytics 13 11 4
As % of all contract IT jobs advertised in the East Midlands 0.40% 0.34% 0.13%
As % of the Cloud Services category 3.33% 3.90% 3.96%
Number of daily rates quoted 9 5 1
East Midlands median daily rate £250 £425 £313
Median daily rate % change year-on-year -41.18% +36.00% -24.29%
10th Percentile £163 £330 £306
90th Percentile £488 £483 £319
England median daily rate £400 £350 £350
% change year-on-year +14.29% - -
Number of hourly rates quoted 0 2 0
East Midlands median hourly rate - £18.75 -
England median hourly rate £33.00 £19.61 £19.03
% change year-on-year +68.28% +3.05% -41.89%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the East Midlands with a requirement for cloud computing skills.

All Cloud Skills
East Midlands
Contract vacancies with a requirement for cloud computing skills 390 282 101
As % of all contract IT jobs advertised in the East Midlands 12.12% 8.62% 3.19%
Number of daily rates quoted 247 146 70
East Midlands median daily rate £400 £425 £355
Median daily rate % change year-on-year -5.88% +19.80% -11.42%
10th Percentile £223 £316 £213
90th Percentile £588 £606 £476
England median daily rate £475 £450 £425
% change year-on-year +5.56% +5.88% -
Number of hourly rates quoted 4 8 1
East Midlands median hourly rate £15.29 £17.75 £12.50
Median hourly rate % change year-on-year -13.85% +42.00% -47.92%
10th Percentile £10.29 £10.53 £11.25
90th Percentile £35.30 £70.69 £13.75
England median hourly rate £20.00 £19.00 £21.64
% change year-on-year +5.26% -12.20% +20.22%

Google Analytics
Job Vacancy Trend in the East Midlands

Job postings citing Google Analytics as a percentage of all IT jobs advertised in the East Midlands.

Job vacancy trend for Google Analytics in the East Midlands

Google Analytics
Contractor Daily Rate Trend in the East Midlands

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in the East Midlands.

Contractor daily rate trend for Google Analytics in the East Midlands

Google Analytics
Contractor Daily Rate Histogram in the East Midlands

The daily rate distribution of IT jobs citing Google Analytics in the East Midlands over the 6 months to 21 November 2017.

Contractor daily rate histogram for Google Analytics in the East Midlands

Google Analytics
Contract Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the East Midlands region over the 6 months to 21 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Northamptonshire - 6 £363 -
Nottinghamshire +6 4 £175 -61.11% 4
Lincolnshire - 3 - -
Leicestershire -13 1 £450 +5.88%
Google Analytics
England

For the 6 months to 21 November 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the East Midlands region with a requirement for Google Analytics.

1 13 (100.00%) Analytics
2 12 (92.31%) Google
3 7 (53.85%) Agile Software Development
3 7 (53.85%) E-Commerce
4 6 (46.15%) Analytical Skills
5 5 (38.46%) C#
5 5 (38.46%) .NET
5 5 (38.46%) Business Analysis
6 4 (30.77%) Web Analytics
6 4 (30.77%) Marketing
6 4 (30.77%) Amazon AWS
6 4 (30.77%) SEO
6 4 (30.77%) Project Management
6 4 (30.77%) Microservices
6 4 (30.77%) User Experience
6 4 (30.77%) BDD
7 3 (23.08%) MongoDB
7 3 (23.08%) NoSQL
7 3 (23.08%) Node.js
7 3 (23.08%) Cybersecurity
7 3 (23.08%) Kafka
7 3 (23.08%) Docker
7 3 (23.08%) .NET Core
7 3 (23.08%) CSS
7 3 (23.08%) OO
7 3 (23.08%) HTML
7 3 (23.08%) JavaScript
7 3 (23.08%) Advertising
7 3 (23.08%) Scrum
7 3 (23.08%) Test Scripting

Google Analytics
Co-occurring IT Skills in the East Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (15.38%) Adobe Experience Manager
2 1 (7.69%) SAS
Applications
1 1 (7.69%) Photoshop
Business Applications
1 2 (15.38%) SAP Hybris
2 1 (7.69%) WebTrends
Cloud Services
1 4 (30.77%) Amazon AWS
2 3 (23.08%) PaaS
3 1 (7.69%) Adobe Analytics
Database & Business Intelligence
1 3 (23.08%) MongoDB
1 3 (23.08%) NoSQL
Development Applications
1 1 (7.69%) Axure RP
General
1 4 (30.77%) Marketing
2 3 (23.08%) Advertising
3 1 (7.69%) Banking
3 1 (7.69%) Finance
3 1 (7.69%) Legal
Job Titles
1 5 (38.46%) Analyst
2 4 (30.77%) E-Commerce Manager
3 3 (23.08%) Architect
3 3 (23.08%) Business Analyst
3 3 (23.08%) E-Commerce Analyst
3 3 (23.08%) E-Commerce Architect
3 3 (23.08%) E-Commerce Business Analyst
3 3 (23.08%) E-Commerce Project Manager
3 3 (23.08%) E-Commerce Solution Architect
3 3 (23.08%) Project Analyst
3 3 (23.08%) Project Manager
3 3 (23.08%) Solutions Architect
4 2 (15.38%) .NET Developer
4 2 (15.38%) Delivery Manager
4 2 (15.38%) Developer
4 2 (15.38%) Senior .NET Developer
4 2 (15.38%) Senior Developer
4 2 (15.38%) SEO Developer
4 2 (15.38%) Web Analyst
5 1 (7.69%) Designer
Libraries, Frameworks & Software Standards
1 5 (38.46%) .NET
2 3 (23.08%) .NET Core
2 3 (23.08%) CSS
2 3 (23.08%) HTML
2 3 (23.08%) HTML5
2 3 (23.08%) jQuery
2 3 (23.08%) Kafka
2 3 (23.08%) Node.js
3 2 (15.38%) .NET Framework
3 2 (15.38%) ASP.NET
3 2 (15.38%) ASP.NET MVC
3 2 (15.38%) Twitter Bootstrap
4 1 (7.69%) CSS3
Miscellaneous
1 6 (46.15%) Analytical Skills
2 4 (30.77%) User Experience
3 2 (15.38%) Algorithms
3 2 (15.38%) Computer Science
4 1 (7.69%) Management Information System
Processes & Methodologies
1 13 (100.00%) Analytics
2 7 (53.85%) Agile Software Development
2 7 (53.85%) E-Commerce
3 5 (38.46%) Business Analysis
4 4 (30.77%) BDD
4 4 (30.77%) Microservices
4 4 (30.77%) Project Management
4 4 (30.77%) SEO
4 4 (30.77%) Web Analytics
5 3 (23.08%) Cybersecurity
5 3 (23.08%) OO
5 3 (23.08%) Scrum
5 3 (23.08%) TDD
5 3 (23.08%) Test Scripting
6 2 (15.38%) CRM
6 2 (15.38%) Kanban
6 2 (15.38%) Stakeholder Management
6 2 (15.38%) Unit Testing
6 2 (15.38%) User Acceptance Testing
6 2 (15.38%) Web Development
Programming Languages
1 5 (38.46%) C#
2 3 (23.08%) JavaScript
3 2 (15.38%) Java
4 1 (7.69%) SQL
Qualifications
1 2 (15.38%) Degree
Quality Assurance & Compliance
1 1 (7.69%) QA
System Software
1 3 (23.08%) Docker
Vendors
1 12 (92.31%) Google
2 2 (15.38%) Adobe
2 2 (15.38%) hybris
2 2 (15.38%) SAP
3 1 (7.69%) ClickTale
3 1 (7.69%) Hitwise
3 1 (7.69%) Infor