Google Analytics (GA)
England > East Midlands
The table below provides summary statistics for contract job vacancies advertised in the East Midlands requiring Google Analytics skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Google Analytics over the 6 months leading up to 28 May 2025, comparing them to the same period in the previous two years.
| 6 months to 28 May 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | - | 59 | - |
| Rank change year-on-year | - | - | - |
| Contract jobs citing Google Analytics | 0 | 5 | 0 |
| As % of all contract jobs advertised in the East Midlands | - | 0.64% | - |
| As % of the Cloud Services category | - | 2.39% | - |
| Number of daily rates quoted | 0 | 5 | 0 |
| Median daily rate (50th Percentile) | - | £600 | - |
| England median daily rate | £425 | £469 | £425 |
| % change year-on-year | -9.33% | +10.29% | -15.00% |
All Cloud Skills
East Midlands
Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring cloud computing skills in the East Midlands.
| Contract vacancies with a requirement for cloud computing skills | 174 | 209 | 289 |
| As % of all contract IT jobs advertised in the East Midlands | 29.64% | 26.62% | 28.70% |
| Number of daily rates quoted | 135 | 141 | 220 |
| 10th Percentile | £250 | £163 | £205 |
| 25th Percentile | £360 | £306 | £313 |
| Median daily rate (50th Percentile) | £450 | £425 | £450 |
| Median % change year-on-year | +5.88% | -5.56% | - |
| 75th Percentile | £500 | £511 | £561 |
| 90th Percentile | £545 | £638 | £700 |
| England median daily rate | £520 | £525 | £550 |
| % change year-on-year | -0.95% | -4.55% | - |
| Number of hourly rates quoted | 8 | 12 | 11 |
| 10th Percentile | £14.69 | - | £14.52 |
| 25th Percentile | £17.65 | £14.00 | £15.13 |
| Median hourly rate | £21.39 | £15.32 | £20.00 |
| Median % change year-on-year | +39.67% | -23.43% | +1.91% |
| 75th Percentile | - | £26.75 | £26.48 |
| 90th Percentile | £21.87 | £27.50 | £30.00 |
| England median hourly rate | £25.26 | £21.37 | £34.90 |
| % change year-on-year | +18.18% | -38.76% | +62.31% |
Google Analytics
Job Vacancy Trend in the East Midlands
Job postings citing Google Analytics as a proportion of all IT jobs advertised in the East Midlands.
Google Analytics
Contractor Daily Rate Trend in the East Midlands
3-month moving average daily rate quoted in jobs citing Google Analytics in the East Midlands.