Period
to 8 December 2021

The following table provides summary statistics for permanent job vacancies advertised in the East of England with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 8 December 2021 with a comparison to the same period in the previous 2 years.

Digital Marketing
England > East of England
6 months to
8 Dec 2021
Same period 2020 Same period 2019
Rank 173 122 215
Rank change year-on-year -51 +93 +59
Permanent jobs citing Digital Marketing 56 16 62
As % of all permanent jobs advertised in the East of England 1.00% 0.79% 0.94%
As % of the Processes & Methodologies category 1.10% 0.88% 1.03%
Number of salaries quoted 36 15 40
10th Percentile " £19,000 £32,375
25th Percentile £26,250 £19,375 £32,500
Median annual salary (50th Percentile) £42,500 £35,000 £40,000
Median % change year-on-year +21.43% -12.50% -
75th Percentile £50,902 £37,500 £43,750
90th Percentile £58,750 £42,000 £52,500
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% -

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the East of England with a requirement for process or methodology skills.

All Process and Methodology Skills
East of England
Permanent vacancies with a requirement for process or methodology skills 5,102 1,815 6,033
As % of all permanent IT jobs advertised in the East of England 91.37% 89.45% 91.46%
Number of salaries quoted 2,677 1,504 4,374
10th Percentile £27,500 £29,000 £27,113
25th Percentile £35,000 £37,500 £36,250
Median annual salary (50th Percentile) £48,711 £49,750 £50,000
Median % change year-on-year -2.09% -0.50% +5.26%
75th Percentile £63,750 £62,500 £62,188
90th Percentile £75,000 £75,000 £75,000
England median annual salary £60,000 £55,000 £52,500
% change year-on-year +9.09% +4.76% -

Digital Marketing
Job Vacancy Trend in the East of England

Job postings citing Digital Marketing as a proportion of all IT jobs advertised in the East of England.

Job vacancy trend for Digital Marketing in the East of England

Digital Marketing
Salary Trend in the East of England

3-month moving average salary quoted in jobs citing Digital Marketing in the East of England.

Salary trend for Digital Marketing in the East of England

Digital Marketing
Salary Histogram in the East of England

Salary distribution for jobs citing Digital Marketing in the East of England over the 6 months to 8 December 2021.

Salary histogram for Digital Marketing in the East of England

Digital Marketing
Job Locations in the East of England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the East of England region over the 6 months to 8 December 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Hertfordshire -64 18 £27,500 -50.00% 1
Bedfordshire - 14 £55,000 - 1
Cambridgeshire -55 9 £47,500 +137.50% 4
Norfolk - 9 £27,500 - 2
Essex -9 5 £45,369 +29.63%
Suffolk -20 1 - -
Digital Marketing
England

For the 6 months to 8 December 2021, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the East of England region with a requirement for Digital Marketing.

1 56 (100.00%) Marketing
2 35 (62.50%) Google
3 34 (60.71%) Analytics
4 29 (51.79%) Google Analytics
5 27 (48.21%) Social Skills
6 26 (46.43%) SEO
7 20 (35.71%) Social Media
8 19 (33.93%) Email Marketing
8 19 (33.93%) Advertising
9 18 (32.14%) Content Marketing
10 17 (30.36%) Apple
11 16 (28.57%) Time Management
12 15 (26.79%) Finance
12 15 (26.79%) Data Interpretation
13 12 (21.43%) Content Management
14 11 (19.64%) CMS
14 11 (19.64%) HTML
14 11 (19.64%) Digital Media
15 10 (17.86%) Pay per click
16 9 (16.07%) SQL
16 9 (16.07%) .NET
16 9 (16.07%) Business Intelligence
17 8 (14.29%) CSS
17 8 (14.29%) Manufacturing
17 8 (14.29%) Agile Software Development
17 8 (14.29%) AWS
17 8 (14.29%) Prototyping
17 8 (14.29%) User Experience
17 8 (14.29%) Analytical Skills
17 8 (14.29%) Inclusion and Diversity

Digital Marketing
Co-occurring IT Skills in the East of England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (19.64%) CMS
2 4 (7.14%) Sitecore CMS
3 1 (1.79%) Confluence
3 1 (1.79%) WordPress
Applications
1 2 (3.57%) Photoshop
2 1 (1.79%) Acrobat
2 1 (1.79%) Adobe Illustrator
2 1 (1.79%) InDesign
Business Applications
1 2 (3.57%) Sprinklr
2 1 (1.79%) WebTrends
Cloud Services
1 29 (51.79%) Google Analytics
2 8 (14.29%) AWS
3 7 (12.50%) GCP
4 3 (5.36%) Adobe Analytics
4 3 (5.36%) Azure
4 3 (5.36%) SaaS
5 2 (3.57%) Google Ads
5 2 (3.57%) Microsoft 365
5 2 (3.57%) Power Platform
6 1 (1.79%) Adobe Creative Cloud
6 1 (1.79%) Firebase
6 1 (1.79%) Google Data Studio
6 1 (1.79%) MailChimp
Communications & Networking
1 2 (3.57%) DNS
1 2 (3.57%) Firewall
1 2 (3.57%) LAN
1 2 (3.57%) VPN
1 2 (3.57%) WAN
1 2 (3.57%) Wi-Fi
Database & Business Intelligence
1 6 (10.71%) Tableau
2 4 (7.14%) MySQL
2 4 (7.14%) SQL Server
3 2 (3.57%) BigQuery
3 2 (3.57%) Power BI
3 2 (3.57%) Relational Database
4 1 (1.79%) PostgreSQL
Development Applications
1 3 (5.36%) JIRA
2 2 (3.57%) Bitbucket
2 2 (3.57%) Git (software)
2 2 (3.57%) PhpStorm
2 2 (3.57%) PHPUnit
General
1 56 (100.00%) Marketing
2 27 (48.21%) Social Skills
3 19 (33.93%) Advertising
4 15 (26.79%) Finance
5 8 (14.29%) Analytical Skills
5 8 (14.29%) Inclusion and Diversity
5 8 (14.29%) Manufacturing
6 7 (12.50%) Electronics
6 7 (12.50%) Public Sector
6 7 (12.50%) Publishing
6 7 (12.50%) Telecoms
7 6 (10.71%) Police
8 5 (8.93%) Law
8 5 (8.93%) Pharmaceutical
9 4 (7.14%) Presentation Skills
9 4 (7.14%) Retail
10 3 (5.36%) Influencing Skills
11 2 (3.57%) Games
11 2 (3.57%) Legal
11 2 (3.57%) Organisational Skills
Job Titles
1 16 (28.57%) Marketing Executive
2 12 (21.43%) Developer
3 11 (19.64%) Digital Executive
3 11 (19.64%) Digital Marketing Executive
4 6 (10.71%) Web Developer
5 5 (8.93%) Senior Marketing Executive
6 4 (7.14%) Analyst
7 3 (5.36%) Access Developer
7 3 (5.36%) Designer
7 3 (5.36%) Digital Analyst
7 3 (5.36%) Digital Marketing Analyst
7 3 (5.36%) Digital Merchandiser
7 3 (5.36%) IAM Developer
7 3 (5.36%) Identity Management Developer
7 3 (5.36%) Marketing Analyst
7 3 (5.36%) PHP Developer
7 3 (5.36%) Project Leader
8 2 (3.57%) Infrastructure Engineer
8 2 (3.57%) IT Engineer
8 2 (3.57%) Senior Developer
Libraries, Frameworks & Software Standards
1 11 (19.64%) HTML
2 9 (16.07%) .NET
3 8 (14.29%) CSS
4 4 (7.14%) Laravel
4 4 (7.14%) REST
5 3 (5.36%) AngularJS
5 3 (5.36%) LDAP
5 3 (5.36%) OAuth
5 3 (5.36%) OpenID
5 3 (5.36%) SAML
5 3 (5.36%) XML
6 2 (3.57%) jQuery
6 2 (3.57%) LAMP
6 2 (3.57%) Symfony
6 2 (3.57%) WF
7 1 (1.79%) Flutter
7 1 (1.79%) HTML5
7 1 (1.79%) React
7 1 (1.79%) SVG
7 1 (1.79%) Twitter Bootstrap
Miscellaneous
1 20 (35.71%) Social Media
2 11 (19.64%) Digital Media
3 8 (14.29%) User Experience
4 6 (10.71%) Management Information System
5 4 (7.14%) Self-Motivation
6 2 (3.57%) Blog
6 2 (3.57%) Online Games
7 1 (1.79%) Acoustics
7 1 (1.79%) Analogue Electronics
7 1 (1.79%) Data Structures
7 1 (1.79%) Linux Command Line
7 1 (1.79%) Marketing Technology
Operating Systems
1 3 (5.36%) Linux
2 2 (3.57%) Windows
2 2 (3.57%) Windows Server
3 1 (1.79%) Android
Processes & Methodologies
1 34 (60.71%) Analytics
2 26 (46.43%) SEO
3 19 (33.93%) Email Marketing
4 18 (32.14%) Content Marketing
5 16 (28.57%) Time Management
6 15 (26.79%) Data Interpretation
7 12 (21.43%) Content Management
8 10 (17.86%) Pay per click
9 9 (16.07%) Business Intelligence
10 8 (14.29%) A/B Testing
10 8 (14.29%) Agile Software Development
10 8 (14.29%) Prototyping
11 7 (12.50%) Programme Management
11 7 (12.50%) Visualisation
11 7 (12.50%) Web Design
12 6 (10.71%) E-Commerce
12 6 (10.71%) Process Improvement
12 6 (10.71%) Qualitative Analysis
12 6 (10.71%) Usability Testing
12 6 (10.71%) Web Development
Programming Languages
1 9 (16.07%) SQL
2 7 (12.50%) JavaScript
3 6 (10.71%) PL/1
4 5 (8.93%) PowerShell
4 5 (8.93%) Python
5 4 (7.14%) PHP
6 3 (5.36%) C#
6 3 (5.36%) T-SQL
6 3 (5.36%) VB.NET
7 2 (3.57%) Shell Script
8 1 (1.79%) C
8 1 (1.79%) Java
Qualifications
1 4 (7.14%) Degree
2 2 (3.57%) Numerate Degree
Quality Assurance & Compliance
1 2 (3.57%) Actionable Recommendations
System Software
1 3 (5.36%) Active Directory
2 2 (3.57%) Docker
Systems Management
1 3 (5.36%) Kubernetes
1 3 (5.36%) Single Sign-On
2 2 (3.57%) Ansible
3 1 (1.79%) PingFederate
Vendors
1 35 (62.50%) Google
2 17 (30.36%) Apple
3 7 (12.50%) SAP
4 5 (8.93%) Adobe
4 5 (8.93%) Microsoft
5 4 (7.14%) Sitecore
6 2 (3.57%) MicroStrategy
6 2 (3.57%) Omniture
7 1 (1.79%) Ensighten
7 1 (1.79%) Facebook
7 1 (1.79%) IBM
7 1 (1.79%) Ping Identity
7 1 (1.79%) Twitter