The median contractor rate for a Web Analytics Analyst was £340 per day in advertised job vacancies in England during the 3 months to 29 March 2017.

The first table below provides contractor rate benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Web Analytics Analyst
UK / England
3 months to
29 Mar 2017
Same period 2016 Same period 2015
Rank 566 624 600
Rank change year-on-year +58 -24  
Contract jobs requiring a Web Analytics Analyst 11 2 6
As % of all contract IT jobs advertised in England 0.026% 0.004% 0.012%
As % of the Job Titles category 0.028% 0.004% 0.013%
Number of daily rates quoted 7 1 5
Median daily rate £340 £375 £350
Median daily rate % change year-on-year -9.33% +7.14%  
90% offered a daily rate of more than £300 £375 £320
10% offered a daily rate of more than £438 £375 £395
UK excluding London median daily rate £320 - £350
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

The next table is for comparison with the above and includes summary statistics for all job roles in contract job vacancies advertised in England. Most job vacancies include a discernible job title. As such, the figures in the first row provide an indication of the number of contract jobs in our overall sample.

Contract IT Job Roles
England
Contract job vacancies with a job title containing a recognized job role 39575 47323 46031
As % of all contract IT job vacancies advertised in England 94.83% 95.28% 94.84%
Number of daily rates quoted 25800 31094 28258
Median daily rate £435 £425 £400
Median daily rate % change year-on-year +2.35% +6.25%  
90% offered a daily rate of more than £265 £263 £245
10% offered a daily rate of more than £600 £600 £575
UK excluding London median daily rate £400 £388 £375
% change year-on-year +3.22% +3.33%  
Number of hourly rates quoted 1355 1459 1862
Median hourly rate £18.50 £18.50 £17.50
Median hourly rate % change year-on-year - +5.71%  
90% offered a hourly rate of more than £11.25 £11.30 £11.00
10% offered a hourly rate of more than £47.00 £47.50 £42.50
UK excluding London median hourly rate £17.50 £19.50 £17.00
% change year-on-year -10.25% +14.70%  

Web Analytics Analyst
Job Vacancy Trend in England

The job posting trend of jobs advertised in England that featured Web Analytics Analyst in the job title.

Job vacancy trend for Web Analytics Analyst in England

Web Analytics Analyst
Contractor Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Web Analytics Analyst in England.

Contractor daily rate trend for Web Analytics Analyst in England

Web Analytics Analyst
Contractor Daily Rate Histogram in England

The daily rate distribution of IT jobs citing Web Analytics Analyst in England over the 3 months to 29 March 2017.

Contractor daily rate histogram for Web Analytics Analyst in England

Web Analytics Analyst
Contractor Hourly Rate Trend in England

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Web Analytics Analyst in England.

Contractor hourly rate trend for Web Analytics Analyst in England

Web Analytics Analyst
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics Analyst within the England region over the 3 months to 29 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
South East - 4 £408 - 2
London +32 3 £430 +14.66%
Yorkshire - 2 £300 -
East Midlands - 2 £340 -
Web Analytics Analyst
UK

Web Analytics Analyst Skill Set
Top 30 Co-occurring IT Skills in England

For the 6 months to 29 March 2017, Web Analytics Analyst contract jobs required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region featuring Web Analytics Analyst in the job title.

1 14 (100.00%) Analytics
2 10 (71.43%) Web Analytics
3 9 (64.29%) SQL
4 8 (57.14%) E-Commerce
4 8 (57.14%) Google
4 8 (57.14%) Marketing
5 6 (42.86%) Google Analytics
5 6 (42.86%) Adobe Analytics
5 6 (42.86%) Adobe
6 4 (28.57%) A/B Testing
6 4 (28.57%) Business Intelligence
6 4 (28.57%) MS Excel
6 4 (28.57%) Mobile App
6 4 (28.57%) Big Data
6 4 (28.57%) Tag Management
6 4 (28.57%) Pay per click
7 3 (21.43%) Data Analysis
7 3 (21.43%) Digital Marketing
7 3 (21.43%) Hadoop
7 3 (21.43%) Google Tag Manager
7 3 (21.43%) Analytical Skills
7 3 (21.43%) Social Media
7 3 (21.43%) SAS
7 3 (21.43%) MicroStrategy
7 3 (21.43%) Finance
8 2 (14.29%) Brio
8 2 (14.29%) WebTrends
8 2 (14.29%) Project Management
8 2 (14.29%) Omniture
8 2 (14.29%) Business Analysis

Web Analytics Analyst Skill Set
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (21.43%) SAS
Applications
1 4 (28.57%) MS Excel
2 2 (14.29%) MS Office
Business Applications
1 2 (14.29%) WebTrends
Cloud Services
1 6 (42.86%) Adobe Analytics
1 6 (42.86%) Google Analytics
2 3 (21.43%) Google Tag Manager
3 1 (7.14%) Google Cloud Platform
Communications & Networking
1 1 (7.14%) HTTP
Database & Business Intelligence
1 4 (28.57%) Big Data
2 3 (21.43%) Hadoop
3 2 (14.29%) BusinessObjects
3 2 (14.29%) MS Access
3 2 (14.29%) MySQL
4 1 (7.14%) BigQuery
4 1 (7.14%) QlikView
Development Applications
1 1 (7.14%) JIRA
General
1 8 (57.14%) Marketing
2 3 (21.43%) Finance
Libraries, Frameworks & Software Standards
1 2 (14.29%) HTML
2 1 (7.14%) CSS
2 1 (7.14%) Regular Expression
Miscellaneous
1 4 (28.57%) Mobile App
2 3 (21.43%) Analytical Skills
2 3 (21.43%) Social Media
3 2 (14.29%) Digital Media
4 1 (7.14%) Credit Risk
Operating Systems
1 1 (7.14%) Linux
Processes & Methodologies
1 14 (100.00%) Analytics
2 10 (71.43%) Web Analytics
3 8 (57.14%) E-Commerce
4 4 (28.57%) A/B Testing
4 4 (28.57%) Business Intelligence
4 4 (28.57%) Pay per click
4 4 (28.57%) Tag Management
5 3 (21.43%) Data Analysis
5 3 (21.43%) Digital Marketing
6 2 (14.29%) Agile Software Development
6 2 (14.29%) Behavioural Targeting
6 2 (14.29%) Business Analysis
6 2 (14.29%) Continuous Improvement
6 2 (14.29%) CRM
6 2 (14.29%) Customer Insight
6 2 (14.29%) Market Research
6 2 (14.29%) Project Management
6 2 (14.29%) Search Engine Marketing
6 2 (14.29%) SEO
6 2 (14.29%) Web Development
Programming Languages
1 9 (64.29%) SQL
2 2 (14.29%) C
3 1 (7.14%) JavaScript
Qualifications
1 1 (7.14%) Degree
Quality Assurance & Compliance
1 1 (7.14%) Disclosure Scotland
Vendors
1 8 (57.14%) Google
2 6 (42.86%) Adobe
3 3 (21.43%) MicroStrategy
4 2 (14.29%) Brio
4 2 (14.29%) Cognos
4 2 (14.29%) Coremetrics
4 2 (14.29%) Microsoft
4 2 (14.29%) Omniture
4 2 (14.29%) Tableau
5 1 (7.14%) Tealeaf