Period
to 19 November 2017

The median contractor rate for a Web Analytics Analyst was £319 per day in advertised job vacancies during the 6 months to 19 November 2017.

The first table below provides contractor rate benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Web Analytics Analyst
UK
6 months to
19 Nov 2017
Same period 2016 Same period 2015
Rank 858 892 872
Rank change year-on-year +34 -20 -35
Contract jobs requiring a Web Analytics Analyst 17 4 20
As % of all contract IT jobs advertised in the UK 0.017% 0.004% 0.017%
As % of the Job Titles category 0.018% 0.004% 0.018%
Number of daily rates quoted 8 3 17
UK median daily rate £319 £400 £375
Median daily rate % change year-on-year -20.31% +6.67% -
10th Percentile £250 £380 £315
90th Percentile £483 £424 £431
UK excluding London median daily rate £294 £400 £363
% change year-on-year -26.56% +10.34% -3.33%
Number of hourly rates quoted 0 0 0
UK median hourly rate - - -
UK excluding London median hourly rate - - -

The following table is for comparison with the above and includes summary statistics for all contract IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of contract jobs in our overall sample.

All Contract IT Job Vacancies
UK
Contract vacancies in the UK with a recognized job title 96141 99356 108750
% of contract IT jobs with a recognized job title 94.81% 94.76% 94.89%
Number of daily rates quoted 63392 64835 69190
UK median daily rate £450 £425 £400
Median daily rate % change year-on-year +5.88% +6.25% -
10th Percentile £260 £250 £250
90th Percentile £625 £600 £588
UK excluding London median daily rate £400 £392 £375
% change year-on-year +2.17% +4.41% +3.73%
Number of hourly rates quoted 2869 3292 4137
UK median hourly rate £18.70 £18.00 £18.00
Median hourly rate % change year-on-year +3.89% - +9.09%
10th Percentile £10.96 £10.50 £10.50
90th Percentile £47.83 £47.38 £45.00
UK excluding London median hourly rate £17.50 £17.50 £17.50

Web Analytics Analyst
Job Vacancy Trend

Job postings that featured Web Analytics Analyst in the job title as a percentage of all IT jobs advertised.

Job vacancy trend for Web Analytics Analyst in the UK

Web Analytics Analyst
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Web Analytics Analyst.

Contractor daily rate trend for Web Analytics Analyst in the UK

Web Analytics Analyst
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Web Analytics Analyst over the 6 months to 19 November 2017.

Contractor daily rate histogram for Web Analytics Analyst in the UK

Web Analytics Analyst
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Web Analytics Analyst.

Contractor hourly rate trend for Web Analytics Analyst in the UK

Web Analytics Analyst
Top 11 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics Analyst within the UK over the 6 months to 19 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +34 16 £300 -25.00%
UK excluding London +31 9 £294 -26.56%
London -20 9 £300 -26.15%
South East +9 3 - -
North of England - 3 - -
North East - 2 - -
Midlands +29 1 £250 -37.50%
East Midlands +10 1 £250 -37.50%
North West - 1 - -
Scotland - 1 £338 -
East of England - 1 £450 -

Web Analytics Analyst Skill Set
Top 30 Co-occurring IT Skills

For the 6 months to 19 November 2017, Web Analytics Analyst contract jobs required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads featuring Web Analytics Analyst in the job title.

1 17 (100.00%) Analytics
2 11 (64.71%) Google Analytics
3 10 (58.82%) Web Analytics
3 10 (58.82%) Google
4 7 (41.18%) Adobe
5 6 (35.29%) Adobe Analytics
5 6 (35.29%) User Experience
5 6 (35.29%) Analytical Skills
6 5 (29.41%) JavaScript
6 5 (29.41%) Agile Software Development
7 4 (23.53%) Banking
7 4 (23.53%) SEO
7 4 (23.53%) A/B Testing
8 3 (17.65%) Data Analytics
8 3 (17.65%) Actionable Insight
8 3 (17.65%) Tag Management
8 3 (17.65%) Digital Analytics
9 2 (11.76%) Mathematics
9 2 (11.76%) QA
9 2 (11.76%) Degree
9 2 (11.76%) Piwik
9 2 (11.76%) Google Tag Manager
9 2 (11.76%) Stakeholder Management
9 2 (11.76%) Retail
9 2 (11.76%) Omniture
9 2 (11.76%) Business Analysis
9 2 (11.76%) Data Analysis
9 2 (11.76%) E-Commerce
9 2 (11.76%) SAS
9 2 (11.76%) Conversion Rate Optimisation

Web Analytics Analyst Skill Set
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (11.76%) SAS
2 1 (5.88%) CMS
Applications
1 1 (5.88%) Microsoft Excel
1 1 (5.88%) Photoshop
1 1 (5.88%) Spreadsheet
Business Applications
1 1 (5.88%) WebTrends
Cloud Services
1 11 (64.71%) Google Analytics
2 6 (35.29%) Adobe Analytics
3 2 (11.76%) Google Tag Manager
Database & Business Intelligence
1 1 (5.88%) Data Warehouse
Development Applications
1 1 (5.88%) Dreamweaver
1 1 (5.88%) JIRA
General
1 4 (23.53%) Banking
2 2 (11.76%) Retail
3 1 (5.88%) Finance
3 1 (5.88%) Legal
3 1 (5.88%) Marketing
3 1 (5.88%) Publishing
Libraries, Frameworks & Software Standards
1 1 (5.88%) CSS
1 1 (5.88%) HTML
1 1 (5.88%) Web Services
Miscellaneous
1 6 (35.29%) Analytical Skills
1 6 (35.29%) User Experience
2 1 (5.88%) Management Information System
Processes & Methodologies
1 17 (100.00%) Analytics
2 10 (58.82%) Web Analytics
3 5 (29.41%) Agile Software Development
4 4 (23.53%) A/B Testing
4 4 (23.53%) SEO
5 3 (17.65%) Actionable Insight
5 3 (17.65%) Data Analytics
5 3 (17.65%) Digital Analytics
5 3 (17.65%) Tag Management
6 2 (11.76%) Business Analysis
6 2 (11.76%) Conversion Rate Optimisation
6 2 (11.76%) Data Analysis
6 2 (11.76%) E-Commerce
6 2 (11.76%) Mathematics
6 2 (11.76%) Stakeholder Management
7 1 (5.88%) Content Management
7 1 (5.88%) Funnel Analysis
7 1 (5.88%) Risk Management
7 1 (5.88%) Stakeholder and Relationship Management
7 1 (5.88%) Wireframes
Programming Languages
1 5 (29.41%) JavaScript
2 1 (5.88%) SQL
Qualifications
1 2 (11.76%) Degree
2 1 (5.88%) Security Cleared
Quality Assurance & Compliance
1 2 (11.76%) QA
2 1 (5.88%) Actionable Recommendations
Systems Management
1 2 (11.76%) Piwik
Vendors
1 10 (58.82%) Google
2 7 (41.18%) Adobe
3 2 (11.76%) Omniture
4 1 (5.88%) Coremetrics
4 1 (5.88%) Hitwise
4 1 (5.88%) Tealium