The median contractor rate for a Web Analytics Analyst was £353 per day in advertised job vacancies during the 3 months to 23 June 2017.

The first table below provides contractor rate benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Web Analytics Analyst
UK
3 months to
23 Jun 2017
Same period 2016 Same period 2015
Rank 589 641 621
Rank change year-on-year +52 -20  
Contract jobs requiring a Web Analytics Analyst 13 2 18
As % of all contract IT jobs advertised in the UK 0.028% 0.004% 0.032%
As % of the Job Titles category 0.029% 0.004% 0.034%
Number of daily rates quoted 10 1 7
Median daily rate £353 £350 £356
Median daily rate % change year-on-year +0.71% -1.75%  
90% offered a daily rate of more than £300 £350 £279
10% offered a daily rate of more than £405 £350 £375
UK excluding London median daily rate £400 - £350
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

The next table is for comparison with the above and includes summary statistics for all job roles in contract job vacancies. Most job vacancies include a discernible job title. As such, the figures in the first row provide an indication of the number of contract jobs in our overall sample.

Contract IT Job Roles
UK
Contract job vacancies with a job title containing a recognized job role 44357 51050 53273
As % of all contract IT job vacancies advertised in the UK 94.75% 94.87% 94.80%
Number of daily rates quoted 28704 33277 33414
Median daily rate £438 £425 £400
Median daily rate % change year-on-year +2.94% +6.25%  
90% offered a daily rate of more than £275 £260 £248
10% offered a daily rate of more than £600 £600 £570
UK excluding London median daily rate £400 £400 £370
% change year-on-year - +8.10%  
Number of hourly rates quoted 1368 1510 2064
Median hourly rate £18.00 £17.50 £16.50
Median hourly rate % change year-on-year +2.85% +6.06%  
90% offered a hourly rate of more than £11.50 £11.00 £11.00
10% offered a hourly rate of more than £47.50 £44.00 £40.00
UK excluding London median hourly rate £17.50 £17.45 £16.14
% change year-on-year +0.28% +8.11%  

Web Analytics Analyst
Job Vacancy Trend

The job posting trend of jobs advertised that featured Web Analytics Analyst in the job title.

Job vacancy trend for Web Analytics Analyst in the UK

Web Analytics Analyst
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Web Analytics Analyst.

Contractor daily rate trend for Web Analytics Analyst in the UK

Web Analytics Analyst
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Web Analytics Analyst over the 3 months to 23 June 2017.

Contractor daily rate histogram for Web Analytics Analyst in the UK

Web Analytics Analyst
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Web Analytics Analyst.

Contractor hourly rate trend for Web Analytics Analyst in the UK

Web Analytics Analyst
Top 8 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics Analyst within the UK over the 3 months to 23 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +43 13 £353 +0.71%
London +13 10 £330 -5.71%
Manchester - 2 £400 -
North West - 2 £400 -
South East - 1 - -
Reading - 1 - -
Berkshire - 1 - -
City of London - 1 £313 -

Web Analytics Analyst Skill Set
Top 30 Co-occurring IT Skills

For the 6 months to 23 June 2017, Web Analytics Analyst contract jobs required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads featuring Web Analytics Analyst in the job title.

1 22 (100.00%) Analytics
2 13 (59.09%) Web Analytics
2 13 (59.09%) Google
3 12 (54.55%) Google Analytics
4 11 (50.00%) E-Commerce
5 8 (36.36%) Marketing
6 7 (31.82%) Adobe Analytics
6 7 (31.82%) SQL
6 7 (31.82%) Analytical Skills
7 5 (22.73%) Mobile App
7 5 (22.73%) Google Tag Manager
7 5 (22.73%) A/B Testing
7 5 (22.73%) Adobe
8 4 (18.18%) Microsoft Excel
8 4 (18.18%) Agile Software Development
8 4 (18.18%) JavaScript
8 4 (18.18%) Digital Marketing
8 4 (18.18%) Pay per click
9 3 (13.64%) Hadoop
9 3 (13.64%) Omniture
9 3 (13.64%) Big Data
9 3 (13.64%) Customer Insight
9 3 (13.64%) WebTrends
9 3 (13.64%) Data Analysis
9 3 (13.64%) Finance
9 3 (13.64%) Business Intelligence
9 3 (13.64%) Microsoft
9 3 (13.64%) SAS
9 3 (13.64%) Tag Management
10 2 (9.09%) Digital Analytics

Web Analytics Analyst Skill Set
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (13.64%) SAS
Applications
1 4 (18.18%) Microsoft Excel
2 2 (9.09%) Microsoft Office
Business Applications
1 3 (13.64%) WebTrends
2 1 (4.55%) Unica
Cloud Services
1 12 (54.55%) Google Analytics
2 7 (31.82%) Adobe Analytics
3 5 (22.73%) Google Tag Manager
Communications & Networking
1 1 (4.55%) HTTP
Database & Business Intelligence
1 3 (13.64%) Big Data
1 3 (13.64%) Hadoop
2 2 (9.09%) BusinessObjects
2 2 (9.09%) MySQL
3 1 (4.55%) MS Access
3 1 (4.55%) Power BI
General
1 8 (36.36%) Marketing
2 3 (13.64%) Finance
Libraries, Frameworks & Software Standards
1 1 (4.55%) HTML
Miscellaneous
1 7 (31.82%) Analytical Skills
2 5 (22.73%) Mobile App
3 2 (9.09%) Digital Media
3 2 (9.09%) Linked Data
3 2 (9.09%) Social Media
Processes & Methodologies
1 22 (100.00%) Analytics
2 13 (59.09%) Web Analytics
3 11 (50.00%) E-Commerce
4 5 (22.73%) A/B Testing
5 4 (18.18%) Agile Software Development
5 4 (18.18%) Digital Marketing
5 4 (18.18%) Pay per click
6 3 (13.64%) Business Intelligence
6 3 (13.64%) Customer Insight
6 3 (13.64%) Data Analysis
6 3 (13.64%) Tag Management
7 2 (9.09%) Behavioural Targeting
7 2 (9.09%) Business Analysis
7 2 (9.09%) Continuous Improvement
7 2 (9.09%) CRM
7 2 (9.09%) Data Analytics
7 2 (9.09%) Data Strategy
7 2 (9.09%) Digital Analytics
7 2 (9.09%) Project Management
7 2 (9.09%) SEO
Programming Languages
1 7 (31.82%) SQL
2 4 (18.18%) JavaScript
3 2 (9.09%) C
3 2 (9.09%) Python
3 2 (9.09%) R
Quality Assurance & Compliance
1 1 (4.55%) Disclosure Scotland
1 1 (4.55%) QA
Vendors
1 13 (59.09%) Google
2 5 (22.73%) Adobe
3 3 (13.64%) Microsoft
3 3 (13.64%) Omniture
4 2 (9.09%) Brio
4 2 (9.09%) Cognos
4 2 (9.09%) Coremetrics
4 2 (9.09%) MicroStrategy
4 2 (9.09%) Tableau
5 1 (4.55%) comScore
5 1 (4.55%) Maxymiser
5 1 (4.55%) Tealeaf
5 1 (4.55%) Tealium