The median contractor rate for a Web Analytics Analyst was £340 per day in advertised job vacancies during the 3 months to 22 March 2017.

The first table below provides contractor rate benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

3 months to
22 Mar 2017
Same period 2016 Same period 2015
Web Analytics Analyst
UK
Rank 577 626 607
Rank change year-on-year +49 -19  
Contract jobs requiring a Web Analytics Analyst 9 4 5
As % of all contract IT jobs advertised in the UK 0.020% 0.008% 0.010%
As % of the Job Titles category 0.021% 0.008% 0.010%
Number of daily rates quoted 5 3 4
Median daily rate £340 £405 £350
Median daily rate % change year-on-year -16.04% +15.71%  
90% offered a daily rate of more than £300 £381 £315
10% offered a daily rate of more than £421 £433 £403
UK excluding London median daily rate £320 - £350
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

The next table is for comparison with the above and includes summary statistics for all job roles in contract job vacancies. Most job vacancies include a discernible job title. As such, the figures in the first row provide an indication of the number of contract jobs in our overall sample.

Contract IT Job Roles
UK
Contract job vacancies with a job title containing a recognized job role 42134 50253 49507
As % of all contract IT job vacancies advertised in the UK 94.85% 95.17% 94.77%
Number of daily rates quoted 27277 32490 29886
Median daily rate £425 £425 £400
Median daily rate % change year-on-year - +6.25%  
90% offered a daily rate of more than £260 £260 £238
10% offered a daily rate of more than £600 £591 £550
UK excluding London median daily rate £400 £388 £375
% change year-on-year +3.22% +3.33%  
Number of hourly rates quoted 1476 1587 1956
Median hourly rate £18.00 £18.70 £17.50
Median hourly rate % change year-on-year -3.74% +6.85%  
90% offered a hourly rate of more than £11.17 £11.25 £11.00
10% offered a hourly rate of more than £47.50 £48.00 £42.50
UK excluding London median hourly rate £17.50 £20.00 £17.00
% change year-on-year -12.50% +17.64%  

Web Analytics Analyst
Job Vacancy Trend

The job posting trend of jobs advertised that featured Web Analytics Analyst in the job title.

Job vacancy trend for Web Analytics Analyst in the UK

Web Analytics Analyst
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Web Analytics Analyst.

Contractor daily rate trend for Web Analytics Analyst in the UK

Web Analytics Analyst
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Analytics Analyst.

Contractor hourly rate trend for Web Analytics Analyst in the UK

Web Analytics Analyst
Top 11 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics Analyst within the UK over the 3 months to 22 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +53 9 £340 -16.04% 4
South East - 4 £408 - 2
Surrey - 3 - - 2
Staines - 3 - -
West Yorkshire - 2 £300 -
Leicestershire - 2 £340 -
East Midlands - 2 £340 -
Yorkshire - 2 £300 -
Leicester - 2 £340 -
London +9 1 £430 +6.17% 1
Kent - 1 £408 -

Web Analytics Analyst Skill Set
Top 30 Related IT Skills

For the 6 months to 22 March 2017, Web Analytics Analyst contract jobs required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads featuring Web Analytics Analyst in the job title.

1 12 (100.00%) Analytics
2 9 (75.00%) Web Analytics
2 9 (75.00%) SQL
3 8 (66.67%) Marketing
4 7 (58.33%) E-Commerce
5 6 (50.00%) Adobe
5 6 (50.00%) Google
5 6 (50.00%) Adobe Analytics
6 4 (33.33%) Big Data
6 4 (33.33%) Mobile App
6 4 (33.33%) Tag Management
6 4 (33.33%) Pay per click
6 4 (33.33%) Google Analytics
6 4 (33.33%) Business Intelligence
6 4 (33.33%) MS Excel
6 4 (33.33%) A/B Testing
7 3 (25.00%) SAS
7 3 (25.00%) MicroStrategy
7 3 (25.00%) Finance
7 3 (25.00%) Digital Marketing
7 3 (25.00%) Data Analysis
7 3 (25.00%) Hadoop
7 3 (25.00%) Social Media
7 3 (25.00%) Google Tag Manager
7 3 (25.00%) Analytical Skills
8 2 (16.67%) Customer Insight
8 2 (16.67%) Digital Media
8 2 (16.67%) Behavioural Targeting
8 2 (16.67%) Tableau
8 2 (16.67%) Market Research

Web Analytics Analyst Skill Set
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (25.00%) SAS
Applications
1 4 (33.33%) MS Excel
2 2 (16.67%) MS Office
Business Applications
1 2 (16.67%) WebTrends
Cloud Services
1 6 (50.00%) Adobe Analytics
2 4 (33.33%) Google Analytics
3 3 (25.00%) Google Tag Manager
4 1 (8.33%) Google Cloud Platform
Communications & Networking
1 1 (8.33%) HTTP
Database & Business Intelligence
1 4 (33.33%) Big Data
2 3 (25.00%) Hadoop
3 2 (16.67%) BusinessObjects
3 2 (16.67%) MS Access
3 2 (16.67%) MySQL
4 1 (8.33%) BigQuery
4 1 (8.33%) QlikView
Development Applications
1 1 (8.33%) JIRA
General
1 8 (66.67%) Marketing
2 3 (25.00%) Finance
Libraries, Frameworks & Software Standards
1 2 (16.67%) HTML
2 1 (8.33%) CSS
2 1 (8.33%) Regular Expression
Miscellaneous
1 4 (33.33%) Mobile App
2 3 (25.00%) Analytical Skills
2 3 (25.00%) Social Media
3 2 (16.67%) Digital Media
4 1 (8.33%) Credit Risk
Operating Systems
1 1 (8.33%) Linux
Processes & Methodologies
1 12 (100.00%) Analytics
2 9 (75.00%) Web Analytics
3 7 (58.33%) E-Commerce
4 4 (33.33%) A/B Testing
4 4 (33.33%) Business Intelligence
4 4 (33.33%) Pay per click
4 4 (33.33%) Tag Management
5 3 (25.00%) Data Analysis
5 3 (25.00%) Digital Marketing
6 2 (16.67%) Behavioural Targeting
6 2 (16.67%) Business Analysis
6 2 (16.67%) CRM
6 2 (16.67%) Customer Insight
6 2 (16.67%) Market Research
6 2 (16.67%) Project Management
6 2 (16.67%) Search Engine Marketing
6 2 (16.67%) SEO
6 2 (16.67%) Web Development
7 1 (8.33%) Continuous Improvement
7 1 (8.33%) Data Governance
Programming Languages
1 9 (75.00%) SQL
2 2 (16.67%) C
3 1 (8.33%) JavaScript
Qualifications
1 1 (8.33%) Degree
Quality Assurance & Compliance
1 1 (8.33%) Disclosure Scotland
Vendors
1 6 (50.00%) Adobe
1 6 (50.00%) Google
2 3 (25.00%) MicroStrategy
3 2 (16.67%) Brio
3 2 (16.67%) Cognos
3 2 (16.67%) Coremetrics
3 2 (16.67%) Microsoft
3 2 (16.67%) Omniture
3 2 (16.67%) Tableau
4 1 (8.33%) Tealeaf
London
Ventula Consulting Ltd
Rate: From £300 to £330 per annum
Posted: 2 days ago
Surrey
Square One Resources
Rate: Up to £450 per day
Posted: 2 days ago