Period
to 22 November 2017

The median annual salary for a Web Analytics Analyst was £40,000 in advertised job vacancies in England during the 6 months to 22 November 2017.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Web Analytics Analyst
UK > England
6 months to
22 Nov 2017
Same period 2016 Same period 2015
Rank 1135 1146 1220
Rank change year-on-year +11 +74 +13
Permanent jobs requiring a Web Analytics Analyst 37 44 47
As % of all permanent IT jobs advertised in England 0.022% 0.025% 0.023%
As % of the Job Titles category 0.023% 0.025% 0.024%
Number of salaries quoted 38 33 45
England median annual salary £40,000 £37,500 £42,500
Median salary % change year-on-year +6.67% -11.76% +6.25%
10th Percentile £30,125 £29,450 £30,500
90th Percentile £51,625 £53,750 £63,750
UK median annual salary £40,000 £37,500 £42,500
% change year-on-year +6.67% -11.76% +6.25%

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies advertised in England. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

All Permanent IT Job Vacancies
England
Permanent vacancies in England with a recognized job title 161995 173250 195876
% of permanent IT jobs with a recognized job title 95.73% 96.51% 96.51%
Number of salaries quoted 131003 146259 164261
England median annual salary £50,000 £47,500 £46,250
Median salary % change year-on-year +5.26% +2.70% +2.78%
10th Percentile £27,500 £27,250 £26,250
90th Percentile £78,750 £77,500 £75,000
UK median annual salary £48,000 £47,500 £45,000
% change year-on-year +1.05% +5.56% -

Web Analytics Analyst
Job Vacancy Trend in England

Job postings that featured Web Analytics Analyst in the job title as a percentage of all IT jobs advertised in England.

Job vacancy trend for Web Analytics Analyst in England

Web Analytics Analyst
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics Analyst in England.

Salary trend for Web Analytics Analyst in England

Web Analytics Analyst
Salary Histogram in England

The salary distribution of IT jobs citing Web Analytics Analyst in England over the 6 months to 22 November 2017.

Salary histogram for Web Analytics Analyst in England

Web Analytics Analyst
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Analytics Analyst within the England region over the 6 months to 22 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +3 23 £42,500 -
Yorkshire +25 8 £40,000 +23.08%
North of England -3 8 £40,000 +23.08%
South East +40 5 £30,000 -6.25% 1
East of England +13 1 £57,500 +43.75%
Web Analytics Analyst
UK

Web Analytics Analyst Skill Set
Top 30 Co-occurring IT Skills in England

For the 6 months to 22 November 2017, Web Analytics Analyst job roles required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the England region featuring Web Analytics Analyst in the job title.

1 37 (100.00%) Analytics
2 36 (97.30%) Web Analytics
3 29 (78.38%) Google
3 29 (78.38%) Google Analytics
4 21 (56.76%) E-Commerce
5 20 (54.05%) Adobe
5 20 (54.05%) Adobe Analytics
6 17 (45.95%) Marketing
6 17 (45.95%) SQL
7 16 (43.24%) SEO
8 14 (37.84%) Google Tag Manager
9 12 (32.43%) User Experience
9 12 (32.43%) Omniture
10 10 (27.03%) Visualisation
10 10 (27.03%) JavaScript
11 9 (24.32%) Business Intelligence
11 9 (24.32%) Data Visualisation
12 8 (21.62%) Digital Analytics
12 8 (21.62%) A/B Testing
12 8 (21.62%) Conversion Rate Optimisation
12 8 (21.62%) Python
13 7 (18.92%) Tableau
14 6 (16.22%) jQuery
14 6 (16.22%) Degree
14 6 (16.22%) Mathematics
15 5 (13.51%) Big Data
15 5 (13.51%) CSS
15 5 (13.51%) PHP
15 5 (13.51%) HTML
15 5 (13.51%) Tealium

Web Analytics Analyst Skill Set
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (2.70%) SAS
Applications
1 1 (2.70%) Microsoft Excel
1 1 (2.70%) Microsoft PowerPoint
1 1 (2.70%) SPSS
Business Applications
1 4 (10.81%) WebTrends
Cloud Services
1 29 (78.38%) Google Analytics
2 20 (54.05%) Adobe Analytics
3 14 (37.84%) Google Tag Manager
4 4 (10.81%) AdWords
5 1 (2.70%) Google Cloud Platform
Database & Business Intelligence
1 5 (13.51%) Big Data
2 4 (10.81%) Spotfire
General
1 17 (45.95%) Marketing
2 2 (5.41%) Retail
Libraries, Frameworks & Software Standards
1 6 (16.22%) jQuery
2 5 (13.51%) CSS
2 5 (13.51%) HTML
3 4 (10.81%) Ajax
3 4 (10.81%) JSP
4 1 (2.70%) .NET
4 1 (2.70%) ASP.NET
Miscellaneous
1 12 (32.43%) User Experience
2 4 (10.81%) Management Information System
3 1 (2.70%) Analytical Mindset
3 1 (2.70%) Analytical Skills
3 1 (2.70%) Credit Risk
3 1 (2.70%) Social Media
Processes & Methodologies
1 37 (100.00%) Analytics
2 36 (97.30%) Web Analytics
3 21 (56.76%) E-Commerce
4 16 (43.24%) SEO
5 10 (27.03%) Visualisation
6 9 (24.32%) Business Intelligence
6 9 (24.32%) Data Visualisation
7 8 (21.62%) A/B Testing
7 8 (21.62%) Conversion Rate Optimisation
7 8 (21.62%) Digital Analytics
8 6 (16.22%) Mathematics
9 4 (10.81%) Data Analytics
9 4 (10.81%) Digital Marketing
9 4 (10.81%) Tag Management
9 4 (10.81%) Web Development
10 3 (8.11%) Data Analysis
11 2 (5.41%) Multivariate Testing
12 1 (2.70%) Operations Research
12 1 (2.70%) Social Media Analytics
12 1 (2.70%) Statistics
Programming Languages
1 17 (45.95%) SQL
2 10 (27.03%) JavaScript
3 8 (21.62%) Python
4 5 (13.51%) PHP
5 4 (10.81%) Java
5 4 (10.81%) MATLAB
5 4 (10.81%) PL/SQL
5 4 (10.81%) R
6 1 (2.70%) C#
6 1 (2.70%) VB
Qualifications
1 6 (16.22%) Degree
Quality Assurance & Compliance
1 4 (10.81%) QA
Vendors
1 29 (78.38%) Google
2 20 (54.05%) Adobe
3 12 (32.43%) Omniture
4 7 (18.92%) Tableau
5 5 (13.51%) Tealium
6 4 (10.81%) Ensighten
7 1 (2.70%) MicroStrategy