Period
to 22 November 2017

The following table provides summary statistics for contract job vacancies advertised in London with a requirement for Online Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Online Marketing over the 6 months to 22 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Online Marketing
England > London
6 months to
22 Nov 2017
Same period 2016 Same period 2015
Rank 608 578 580
Rank change year-on-year -30 +2 -8
Contract jobs citing Online Marketing 31 30 33
As % of all contract IT jobs advertised in London 0.066% 0.066% 0.071%
As % of the Processes & Methodologies category 0.076% 0.077% 0.085%
Number of daily rates quoted 18 19 26
London median daily rate £375 £325 £325
Median daily rate % change year-on-year +15.38% - +23.81%
10th Percentile £243 £220 £190
90th Percentile £561 £525 £463
England median daily rate £363 £275 £325
% change year-on-year +31.82% -15.38% +38.30%
Number of hourly rates quoted 1 0 0
London median hourly rate £9.00 - -
England median hourly rate £9.00 - £13.25

Online Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for process or methodology skills.

All Process and Methodology Skills
London
Contract vacancies with a requirement for process or methodology skills 40998 38993 38736
As % of all contract IT jobs advertised in London 86.99% 86.21% 83.83%
Number of daily rates quoted 29810 27960 27683
London median daily rate £500 £475 £450
Median daily rate % change year-on-year +5.26% +5.56% +2.86%
10th Percentile £313 £305 £288
90th Percentile £675 £644 £638
England median daily rate £450 £425 £423
% change year-on-year +5.88% +0.47% +5.75%
Number of hourly rates quoted 385 406 463
London median hourly rate £22.50 £21.89 £20.00
Median hourly rate % change year-on-year +2.79% +9.45% +11.11%
10th Percentile £13.33 £12.25 £11.25
90th Percentile £52.80 £50.07 £50.00
England median hourly rate £24.00 £24.43 £22.50
% change year-on-year -1.76% +8.58% +18.42%

Online Marketing
Job Vacancy Trend in London

Job postings citing Online Marketing as a percentage of all IT jobs advertised in London.

Job vacancy trend for Online Marketing in London

Online Marketing
Contractor Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Online Marketing in London.

Contractor daily rate trend for Online Marketing in London

Online Marketing
Contractor Daily Rate Histogram in London

The daily rate distribution of IT jobs citing Online Marketing in London over the 6 months to 22 November 2017.

Contractor daily rate histogram for Online Marketing in London

Online Marketing
Contractor Hourly Rate Trend in London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Online Marketing in London.

Contractor hourly rate trend for Online Marketing in London

Online Marketing
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Online Marketing within the London region over the 6 months to 22 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -8 5 £425 -2.86% 4
Online Marketing
England

For the 6 months to 22 November 2017, IT contractor jobs citing Online Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the London region with a requirement for Online Marketing.

1 31 (100.00%) Marketing
2 19 (61.29%) Digital Marketing
3 12 (38.71%) Analytics
4 10 (32.26%) Analytical Skills
4 10 (32.26%) Finance
5 9 (29.03%) Retail
6 8 (25.81%) Social Media
6 8 (25.81%) User Experience
7 7 (22.58%) Stakeholder Management
7 7 (22.58%) Google
7 7 (22.58%) CRM
8 6 (19.35%) Telecoms
8 6 (19.35%) SEO
8 6 (19.35%) Adobe
8 6 (19.35%) Pay per click
8 6 (19.35%) Google Analytics
8 6 (19.35%) CMS
9 5 (16.13%) Agile Software Development
9 5 (16.13%) Email Marketing
9 5 (16.13%) Advertising
9 5 (16.13%) CSS
9 5 (16.13%) CSS3
9 5 (16.13%) Marketing Strategy
9 5 (16.13%) Facebook
10 4 (12.90%) FMCG
10 4 (12.90%) AdWords
10 4 (12.90%) Wireframes
10 4 (12.90%) HTML
10 4 (12.90%) E-Commerce
10 4 (12.90%) MS Visio

Online Marketing
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (19.35%) CMS
2 2 (6.45%) Confluence
Applications
1 4 (12.90%) MS Visio
2 3 (9.68%) Microsoft Office
2 3 (9.68%) Microsoft Project
3 1 (3.23%) Microsoft Excel
3 1 (3.23%) Microsoft PowerPoint
Cloud Services
1 6 (19.35%) Google Analytics
2 4 (12.90%) AdWords
3 1 (3.23%) Adobe Analytics
3 1 (3.23%) Yarn
Communications & Networking
1 1 (3.23%) FTP
1 1 (3.23%) SMS
Database & Business Intelligence
1 1 (3.23%) Relational Database
Development Applications
1 2 (6.45%) JIRA
2 1 (3.23%) Babel
General
1 31 (100.00%) Marketing
2 10 (32.26%) Finance
3 9 (29.03%) Retail
4 6 (19.35%) Telecoms
5 5 (16.13%) Advertising
6 4 (12.90%) Banking
6 4 (12.90%) Multimedia
7 2 (6.45%) Electronics
7 2 (6.45%) Manufacturing
8 1 (3.23%) Digital Economy
8 1 (3.23%) Games
8 1 (3.23%) German Language
8 1 (3.23%) Pharmaceutical
Job Titles
1 6 (19.35%) Marketing Manager
2 4 (12.90%) Project Manager
3 3 (9.68%) Developer
3 3 (9.68%) Marketing Executive
4 2 (6.45%) Analyst
4 2 (6.45%) Business Analyst
4 2 (6.45%) Designer
4 2 (6.45%) Digital Project Manager
4 2 (6.45%) E-Commerce Manager
4 2 (6.45%) Front End Developer (Client-Side Developer)
4 2 (6.45%) Junior
4 2 (6.45%) Marketing Analyst
4 2 (6.45%) Marketing Assistant
4 2 (6.45%) Online Marketing Analyst
4 2 (6.45%) Online Marketing Manager
4 2 (6.45%) Senior Manager
4 2 (6.45%) Senior Project Manager
4 2 (6.45%) UI Designer
4 2 (6.45%) UI Developer
4 2 (6.45%) UX Designer
Libraries, Frameworks & Software Standards
1 5 (16.13%) CSS
1 5 (16.13%) CSS3
2 4 (12.90%) HTML
3 1 (3.23%) React
3 1 (3.23%) Redux
3 1 (3.23%) RESTful
3 1 (3.23%) Sass
3 1 (3.23%) Spring
3 1 (3.23%) Web Services
Miscellaneous
1 10 (32.26%) Analytical Skills
2 8 (25.81%) Social Media
2 8 (25.81%) User Experience
3 4 (12.90%) FMCG
4 2 (6.45%) Analytical Mindset
4 2 (6.45%) Blog
4 2 (6.45%) Greenfield Project
5 1 (3.23%) Computer Science
5 1 (3.23%) Digital Media
5 1 (3.23%) Life Science
5 1 (3.23%) Online Games
Processes & Methodologies
1 19 (61.29%) Digital Marketing
2 12 (38.71%) Analytics
3 7 (22.58%) CRM
3 7 (22.58%) Stakeholder Management
4 6 (19.35%) Pay per click
4 6 (19.35%) SEO
5 5 (16.13%) Agile Software Development
5 5 (16.13%) Email Marketing
5 5 (16.13%) Marketing Strategy
6 4 (12.90%) B2B
6 4 (12.90%) Business Intelligence
6 4 (12.90%) Content Management
6 4 (12.90%) Display Advertising
6 4 (12.90%) E-Commerce
6 4 (12.90%) Project Management
6 4 (12.90%) Scrum
6 4 (12.90%) Wireframes
7 3 (9.68%) Continuous Improvement
7 3 (9.68%) Front End Development
7 3 (9.68%) Marketing Management
Programming Languages
1 1 (3.23%) ES6
1 1 (3.23%) Java
1 1 (3.23%) Python
1 1 (3.23%) SQL
1 1 (3.23%) TypeScript
Qualifications
1 4 (12.90%) Degree
2 1 (3.23%) Computer Science Degree
Quality Assurance & Compliance
1 4 (12.90%) QA
Vendors
1 7 (22.58%) Google
2 6 (19.35%) Adobe
3 5 (16.13%) Facebook
4 2 (6.45%) SAP
5 1 (3.23%) Atlassian
5 1 (3.23%) Microsoft