Period
to 20 January 2018

The following table provides summary statistics for permanent job vacancies advertised in London with a requirement for Online Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Online Marketing over the 6 months to 20 January 2018 with a comparison to the same period in the previous 2 years.

Online Marketing
England > London
6 months to
20 Jan 2018
Same period 2017 Same period 2016
Rank 722 698 735
Rank change year-on-year -24 +37 -214
Permanent jobs citing Online Marketing 101 127 164
As % of all permanent IT jobs advertised in London 0.14% 0.18% 0.19%
As % of the Processes & Methodologies category 0.16% 0.20% 0.21%
Number of salaries quoted 83 106 126
London median annual salary £40,000 £46,500 £45,000
Median salary % change year-on-year -13.98% +3.33% +5.88%
10th Percentile £27,500 £27,500 £26,875
90th Percentile £65,000 £61,250 £77,500
England median annual salary £35,000 £40,000 £37,500
% change year-on-year -12.50% +6.67% -

Online Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for process or methodology skills.

All Process and Methodology Skills
London
Permanent vacancies with a requirement for process or methodology skills 64,013 64,060 76,454
As % of all permanent IT jobs advertised in London 91.56% 90.52% 89.78%
Number of salaries quoted 51,273 54,587 64,829
London median annual salary £60,000 £60,000 £55,000
Median salary % change year-on-year - +9.09% -
10th Percentile £36,000 £33,750 £33,750
90th Percentile £91,250 £90,000 £86,750
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

Online Marketing
Job Vacancy Trend in London

Job postings citing Online Marketing as a percentage of all IT jobs advertised in London.

Job vacancy trend for Online Marketing in London

Online Marketing
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing in London.

Salary trend for Online Marketing in London

Online Marketing
Salary Histogram in London

The salary distribution of IT jobs citing Online Marketing in London over the 6 months to 20 January 2018.

Salary histogram for Online Marketing in London

Online Marketing
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Online Marketing within the London region over the 6 months to 20 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London +1 39 £40,000 -13.98% 3
West London +23 6 £67,500 +125.00% 6
South London 0 6 £30,000 -
North London +3 2 £35,000 -26.32% 1
Online Marketing
England

For the 6 months to 20 January 2018, IT jobs citing Online Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the London region with a requirement for Online Marketing.

1 101 (100.00%) Marketing
2 39 (38.61%) Analytics
3 32 (31.68%) CRM
4 31 (30.69%) Social Media
5 30 (29.70%) Agile Software Development
6 28 (27.72%) Digital Marketing
7 27 (26.73%) SEO
8 25 (24.75%) Google
9 22 (21.78%) Google Analytics
10 20 (19.80%) Pay per click
11 19 (18.81%) Degree
11 19 (18.81%) Marketing Strategy
11 19 (18.81%) C#
12 18 (17.82%) Microsoft
13 17 (16.83%) SQL Server
14 16 (15.84%) Analytical Skills
15 15 (14.85%) Retail
15 15 (14.85%) Scrum
16 14 (13.86%) E-Commerce
17 13 (12.87%) JavaScript
17 13 (12.87%) Project Management
17 13 (12.87%) Customer Acquisition
18 12 (11.88%) CMS
19 11 (10.89%) Salesforce.com
19 11 (10.89%) SQL
19 11 (10.89%) .NET
19 11 (10.89%) ASP.NET Web API
20 10 (9.90%) HTML
20 10 (9.90%) Business Intelligence
20 10 (9.90%) B2B

Online Marketing
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 12 (11.88%) CMS
2 3 (2.97%) SharePoint
2 3 (2.97%) WordPress
3 2 (1.98%) Confluence
4 1 (0.99%) Elasticsearch
4 1 (0.99%) JBoss
Applications
1 5 (4.95%) Microsoft Excel
2 3 (2.97%) Photoshop
3 2 (1.98%) Microsoft PowerPoint
4 1 (0.99%) Adobe Illustrator
4 1 (0.99%) Microsoft Project
Business Applications
1 6 (5.94%) Dynamics CRM
2 2 (1.98%) Eloqua
2 2 (1.98%) Magento
3 1 (0.99%) Adobe Campaign
3 1 (0.99%) Salesforce.com CRM
3 1 (0.99%) Workfront
Cloud Services
1 22 (21.78%) Google Analytics
2 8 (7.92%) AdWords
2 8 (7.92%) Microsoft Azure
3 3 (2.97%) Google Tag Manager
4 2 (1.98%) GoToWebinar
4 2 (1.98%) MailChimp
4 2 (1.98%) Silverpop
5 1 (0.99%) Adobe Analytics
5 1 (0.99%) Amazon AWS
5 1 (0.99%) GitHub
5 1 (0.99%) IaaS
5 1 (0.99%) PaaS
Communications & Networking
1 3 (2.97%) SMS
2 1 (0.99%) Cisco ASA
2 1 (0.99%) FTP
2 1 (0.99%) Internet
2 1 (0.99%) IP Telephony
Database & Business Intelligence
1 17 (16.83%) SQL Server
2 7 (6.93%) Big Data
3 4 (3.96%) SQL Server Analysis Services
3 4 (3.96%) SQL Server Integration Services
4 2 (1.98%) MySQL
4 2 (1.98%) Power BI
4 2 (1.98%) SQL Server Reporting Services
5 1 (0.99%) NoSQL
5 1 (0.99%) OLTP
5 1 (0.99%) PostgreSQL
5 1 (0.99%) SQL Server 2012
5 1 (0.99%) Star Schema
Development Applications
1 4 (3.96%) JIRA
2 3 (2.97%) MSTest
2 3 (2.97%) NUnit
2 3 (2.97%) TeamCity
3 2 (1.98%) Moq
3 2 (1.98%) MSBuild
4 1 (0.99%) Git (software)
4 1 (0.99%) Octopus Deploy
4 1 (0.99%) Visual Studio
General
1 101 (100.00%) Marketing
2 15 (14.85%) Retail
3 8 (7.92%) Advertising
4 7 (6.93%) Banking
5 6 (5.94%) Finance
5 6 (5.94%) Legal
6 5 (4.95%) Publishing
7 4 (3.96%) Brand Awareness
7 4 (3.96%) Telecoms
8 3 (2.97%) Games
9 2 (1.98%) Back Office
10 1 (0.99%) Financial Institution
Job Titles
1 24 (23.76%) Developer
2 15 (14.85%) C# Developer
3 13 (12.87%) C# Software Developer
3 13 (12.87%) Software Developer
4 12 (11.88%) Marketing Manager
5 11 (10.89%) Analyst
6 10 (9.90%) Marketing Executive
7 8 (7.92%) Business Analyst
8 6 (5.94%) Junior
9 5 (4.95%) C# WPF Developer
9 5 (4.95%) Data Scientist
9 5 (4.95%) Digital Marketing Manager
9 5 (4.95%) Junior Developer
9 5 (4.95%) Machine Learning Scientist
9 5 (4.95%) Salesforce Analyst
9 5 (4.95%) Salesforce Business Analyst
9 5 (4.95%) SQL Developer
9 5 (4.95%) WPF Developer
10 4 (3.96%) Dynamics CRM Developer
10 4 (3.96%) Senior Marketing Executive
Libraries, Frameworks & Software Standards
1 11 (10.89%) .NET
1 11 (10.89%) ASP.NET Web API
2 10 (9.90%) HTML
3 7 (6.93%) WCF
3 7 (6.93%) WPF
4 6 (5.94%) CSS
5 5 (4.95%) Natural Language Processing
6 2 (1.98%) ASP.NET
6 2 (1.98%) Mason
6 2 (1.98%) React
7 1 (0.99%) Ajax
7 1 (0.99%) AngularJS
7 1 (0.99%) Ember.js
7 1 (0.99%) JSON
7 1 (0.99%) Node.js
7 1 (0.99%) React Native
7 1 (0.99%) RESTful
7 1 (0.99%) Sass
7 1 (0.99%) Symfony
7 1 (0.99%) Web Services
Miscellaneous
1 31 (30.69%) Social Media
2 16 (15.84%) Analytical Skills
3 9 (8.91%) Algorithms
4 7 (6.93%) User Experience
5 6 (5.94%) Computer Science
5 6 (5.94%) Mobile App
6 4 (3.96%) Data Centre
6 4 (3.96%) Fintech
7 3 (2.97%) Blog
7 3 (2.97%) Enterprise Software
8 2 (1.98%) Greenfield Project
8 2 (1.98%) Linux Command Line
8 2 (1.98%) Management Information System
8 2 (1.98%) Marketing Technology
8 2 (1.98%) Online Games
9 1 (0.99%) Derivative
9 1 (0.99%) Renewable Energy
9 1 (0.99%) Replication
9 1 (0.99%) Social Network
9 1 (0.99%) Video Editing
Operating Systems
1 3 (2.97%) Linux
2 1 (0.99%) Unix
2 1 (0.99%) Windows
Processes & Methodologies
1 39 (38.61%) Analytics
2 32 (31.68%) CRM
3 30 (29.70%) Agile Software Development
4 28 (27.72%) Digital Marketing
5 27 (26.73%) SEO
6 20 (19.80%) Pay per click
7 19 (18.81%) Marketing Strategy
8 15 (14.85%) Scrum
9 14 (13.86%) E-Commerce
10 13 (12.87%) Customer Acquisition
10 13 (12.87%) Project Management
11 10 (9.90%) B2B
11 10 (9.90%) Business Intelligence
11 10 (9.90%) Unit Testing
11 10 (9.90%) Web Development
12 9 (8.91%) Copywriting
12 9 (8.91%) Email Marketing
13 8 (7.92%) B2C
13 8 (7.92%) Content Management
13 8 (7.92%) Content Marketing
Programming Languages
1 19 (18.81%) C#
2 13 (12.87%) JavaScript
3 11 (10.89%) SQL
4 7 (6.93%) Python
5 5 (4.95%) MATLAB
5 5 (4.95%) R
6 3 (2.97%) PHP
7 2 (1.98%) Go
7 2 (1.98%) PowerShell
7 2 (1.98%) Scala
7 2 (1.98%) T-SQL
8 1 (0.99%) Clojure
8 1 (0.99%) ES6
8 1 (0.99%) Haskell
8 1 (0.99%) Java
8 1 (0.99%) ML
8 1 (0.99%) Ruby
8 1 (0.99%) VBA
Qualifications
1 19 (18.81%) Degree
2 7 (6.93%) Microsoft Certification
3 3 (2.97%) Computer Science Degree
4 1 (0.99%) MBA
4 1 (0.99%) Numerate Degree
Quality Assurance & Compliance
1 3 (2.97%) QA
2 1 (0.99%) GDPR
System Software
1 4 (3.96%) VMware Infrastructure
2 1 (0.99%) Docker
Vendors
1 25 (24.75%) Google
2 18 (17.82%) Microsoft
3 11 (10.89%) Salesforce.com
4 6 (5.94%) Adobe
4 6 (5.94%) Cisco
5 5 (4.95%) Demandware
5 5 (4.95%) IBM
5 5 (4.95%) Marketo
5 5 (4.95%) Twitter
6 4 (3.96%) Brocade
6 4 (3.96%) Citrix
6 4 (3.96%) VMware
7 2 (1.98%) Facebook
7 2 (1.98%) Micro Focus
7 2 (1.98%) Tableau
8 1 (0.99%) Acunetix
8 1 (0.99%) Hotjar
8 1 (0.99%) Marin
8 1 (0.99%) Red Hat