The following table provides summary statistics for contract job vacancies advertised in London with a requirement for Web Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Web Analytics over the 3 months to 24 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Web Analytics
England / London
3 months to
24 Jun 2017
Same period 2016 Same period 2015
Rank 341 389 365
Rank change year-on-year +48 -24  
Contract jobs citing Web Analytics 71 39 57
As % of all contract IT jobs advertised in London 0.35% 0.18% 0.24%
As % of the Processes & Methodologies category 0.40% 0.21% 0.30%
Number of daily rates quoted 47 29 36
Median daily rate £413 £385 £400
Median daily rate % change year-on-year +7.14% -3.75%  
90% offered a daily rate of more than £300 £225 £260
10% offered a daily rate of more than £569 £505 £540
UK excluding London median daily rate £400 £425 £350
% change year-on-year -5.88% +21.42%  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £51.00 £35.00 £33.00
% change year-on-year +45.71% +6.06%  

Web Analytics is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for process and methodology skills.

Contract Process & Methodology Skills
London
Contract job vacancies with a requirement for process and methodology skills 17711 18496 19220
As % of all contract IT job vacancies advertised in London 86.64% 85.33% 82.14%
Number of daily rates quoted 12688 13519 13610
Median daily rate £500 £475 £450
Median daily rate % change year-on-year +5.26% +5.55%  
90% offered a daily rate of more than £350 £325 £310
10% offered a daily rate of more than £630 £625 £625
UK excluding London median daily rate £415 £400 £380
% change year-on-year +3.75% +5.26%  
Number of hourly rates quoted 188 159 261
Median hourly rate £26.50 £21.00 £21.50
Median hourly rate % change year-on-year +26.19% -2.32%  
90% offered a hourly rate of more than £14.75 £12.50 £11.00
10% offered a hourly rate of more than £51.25 £46.00 £55.00
UK excluding London median hourly rate £34.00 £28.50 £30.00
% change year-on-year +19.29% -5.00%  

Web Analytics
Job Vacancy Trend in London

The job posting trend of jobs advertised in London citing Web Analytics as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Web Analytics in London

Web Analytics
Contractor Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Web Analytics in London.

Contractor daily rate trend for Web Analytics in London

Web Analytics
Contractor Daily Rate Histogram in London

The daily rate distribution of IT jobs citing Web Analytics in London over the 3 months to 24 June 2017.

Contractor daily rate histogram for Web Analytics in London

Web Analytics
Contractor Hourly Rate Trend in London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Web Analytics in London.

Contractor hourly rate trend for Web Analytics in London

Web Analytics
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the London region over the 3 months to 24 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London -4 6 £425 +25.92% 2
Uxbridge - 1 - -
Web Analytics
England

For the 6 months to 24 June 2017, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the London region with a requirement for Web Analytics.

1 144 (100.00%) Analytics
2 57 (39.58%) Marketing
3 52 (36.11%) SQL
4 44 (30.56%) Analytical Skills
5 41 (28.47%) Business Intelligence
6 40 (27.78%) Google
7 39 (27.08%) E-Commerce
8 35 (24.31%) Degree
8 35 (24.31%) Google Analytics
9 31 (21.53%) Big Data
9 31 (21.53%) User Experience
10 30 (20.83%) Agile Software Development
11 26 (18.06%) Adobe
11 26 (18.06%) Digital Marketing
12 25 (17.36%) A/B Testing
13 23 (15.97%) Usability Testing
14 22 (15.28%) Adobe Analytics
14 22 (15.28%) Python
15 20 (13.89%) Java
16 19 (13.19%) Finance
17 18 (12.50%) R
18 17 (11.81%) Hadoop
18 17 (11.81%) Psychology
18 17 (11.81%) JavaScript
18 17 (11.81%) Data Warehouse
19 16 (11.11%) Benchmarking
19 16 (11.11%) Credit Risk
19 16 (11.11%) Anthropology
20 15 (10.42%) Tableau
20 15 (10.42%) HTML

Web Analytics
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 13 (9.03%) Apache Spark
2 12 (8.33%) SAS
3 8 (5.56%) Adobe Experience Manager
3 8 (5.56%) Confluence
4 7 (4.86%) Apache Pig
5 4 (2.78%) CMS
6 1 (0.69%) Marvel
Applications
1 8 (5.56%) Microsoft Excel
2 5 (3.47%) Microsoft PowerPoint
3 4 (2.78%) SPSS
4 2 (1.39%) OmniGraffle
5 1 (0.69%) Mathematica
5 1 (0.69%) Microsoft Office
5 1 (0.69%) MS Visio
5 1 (0.69%) Photoshop
5 1 (0.69%) Stata
Business Applications
1 4 (2.78%) Eloqua
2 1 (0.69%) SAP Oil and Gas
2 1 (0.69%) WebTrends
Cloud Services
1 35 (24.31%) Google Analytics
2 22 (15.28%) Adobe Analytics
3 12 (8.33%) Amazon AWS
4 6 (4.17%) Google Tag Manager
5 5 (3.47%) SaaS
6 4 (2.78%) Cloud Computing
7 3 (2.08%) Firebase
8 2 (1.39%) Google Cloud Platform
8 2 (1.39%) SmartFocus
9 1 (0.69%) Amazon EMR
9 1 (0.69%) GitHub
9 1 (0.69%) Google Drive
9 1 (0.69%) Slack
9 1 (0.69%) Trello
Communications & Networking
1 7 (4.86%) Internet
2 4 (2.78%) HTTP
2 4 (2.78%) Skype
3 1 (0.69%) Firewall
Database & Business Intelligence
1 31 (21.53%) Big Data
2 17 (11.81%) Data Warehouse
2 17 (11.81%) Hadoop
3 13 (9.03%) Relational Database
4 10 (6.94%) NoSQL
5 9 (6.25%) Apache Hive
6 8 (5.56%) Amazon Redshift
7 4 (2.78%) Data Mining
8 3 (2.08%) MongoDB
8 3 (2.08%) MySQL
9 2 (1.39%) BigQuery
9 2 (1.39%) HBase
9 2 (1.39%) Impala
9 2 (1.39%) Mixpanel
9 2 (1.39%) Qlik Sense
9 2 (1.39%) QlikView
9 2 (1.39%) SQL Server
10 1 (0.69%) Amazon DynamoDB
10 1 (0.69%) Oracle Database
10 1 (0.69%) Parquet
Development Applications
1 13 (9.03%) JIRA
2 5 (3.47%) Jenkins
3 4 (2.78%) Capybara
3 4 (2.78%) Cucumber
3 4 (2.78%) Selenium
3 4 (2.78%) TeamCity
3 4 (2.78%) WATIR
3 4 (2.78%) WebDriver
4 3 (2.08%) Jasmine
4 3 (2.08%) JUnit
4 3 (2.08%) Karma Test Runner
4 3 (2.08%) Mocha
5 2 (1.39%) Axure RP
5 2 (1.39%) Git (software)
6 1 (0.69%) Subversion
General
1 57 (39.58%) Marketing
2 19 (13.19%) Finance
3 11 (7.64%) Retail
4 8 (5.56%) Games
5 7 (4.86%) Telecoms
6 6 (4.17%) Legal
7 5 (3.47%) Publishing
8 3 (2.08%) Advertising
8 3 (2.08%) Banking
9 2 (1.39%) Danish Language
10 1 (0.69%) Electronics
10 1 (0.69%) Financial Institution
10 1 (0.69%) German Language
10 1 (0.69%) Manufacturing
10 1 (0.69%) Retail Banking
Job Titles
1 45 (31.25%) Analyst
2 19 (13.19%) User Researcher
3 15 (10.42%) Web Analyst
4 14 (9.72%) Data Analyst
5 13 (9.03%) Developer
6 9 (6.25%) Insight Analyst
7 8 (5.56%) Project Manager
8 7 (4.86%) Big Data Engineer
8 7 (4.86%) Consultant
8 7 (4.86%) Data Engineer
8 7 (4.86%) Technical Analyst
9 6 (4.17%) Analytics Consultant
9 6 (4.17%) Data Scientist
9 6 (4.17%) Digital Analyst
9 6 (4.17%) User Experience Researcher
9 6 (4.17%) Web Analytics Analyst
10 5 (3.47%) Business Analyst
10 5 (3.47%) Hadoop Engineer
10 5 (3.47%) Software Project Manager
10 5 (3.47%) SQL Analyst
Libraries, Frameworks & Software Standards
1 15 (10.42%) HTML
2 8 (5.56%) XML
3 6 (4.17%) AngularJS
3 6 (4.17%) HTML5
4 5 (3.47%) JSON
4 5 (3.47%) RESTful
4 5 (3.47%) Spring
5 4 (2.78%) CSS
6 3 (2.08%) ADO
6 3 (2.08%) CSS3
6 3 (2.08%) jQuery
6 3 (2.08%) Kafka
6 3 (2.08%) Spring MVC
7 2 (1.39%) Backbone.js
7 2 (1.39%) JavaFX
7 2 (1.39%) React
7 2 (1.39%) Web Services
7 2 (1.39%) XHTML
8 1 (0.69%) Hibernate
8 1 (0.69%) Swing
Miscellaneous
1 44 (30.56%) Analytical Skills
2 31 (21.53%) User Experience
3 16 (11.11%) Credit Risk
4 9 (6.25%) Computer Science
5 8 (5.56%) Mobile App
6 5 (3.47%) Social Media
7 4 (2.78%) Data Centre
7 4 (2.78%) Digital Media
7 4 (2.78%) Enterprise Software
7 4 (2.78%) Management Information System
8 3 (2.08%) Algorithms
8 3 (2.08%) Data Structures
9 2 (1.39%) Foreign Exchange (FX)
10 1 (0.69%) CUDA
10 1 (0.69%) e-Learning
10 1 (0.69%) Internet of Things
10 1 (0.69%) Virtual Team
Operating Systems
1 6 (4.17%) Linux
2 1 (0.69%) Ubuntu
2 1 (0.69%) Windows
Processes & Methodologies
1 144 (100.00%) Analytics
2 41 (28.47%) Business Intelligence
3 39 (27.08%) E-Commerce
4 30 (20.83%) Agile Software Development
5 26 (18.06%) Digital Marketing
6 25 (17.36%) A/B Testing
7 23 (15.97%) Usability Testing
8 17 (11.81%) Psychology
9 16 (11.11%) Anthropology
9 16 (11.11%) Benchmarking
10 12 (8.33%) Data Analysis
10 12 (8.33%) Statistics
10 12 (8.33%) Visualisation
11 11 (7.64%) SEO
12 10 (6.94%) Content Management
12 10 (6.94%) Continuous Improvement
12 10 (6.94%) Data Visualisation
12 10 (6.94%) Stakeholder Management
13 9 (6.25%) Project Management
14 8 (5.56%) CRM
Programming Languages
1 52 (36.11%) SQL
2 22 (15.28%) Python
3 20 (13.89%) Java
4 18 (12.50%) R
5 17 (11.81%) JavaScript
6 13 (9.03%) Scala
7 4 (2.78%) MATLAB
8 3 (2.08%) ES6
8 3 (2.08%) Ruby
8 3 (2.08%) T-SQL
9 2 (1.39%) ActionScript
9 2 (1.39%) C++
9 2 (1.39%) PHP
10 1 (0.69%) C#
10 1 (0.69%) Erlang
10 1 (0.69%) Go
10 1 (0.69%) Shell Script
10 1 (0.69%) VBA
Qualifications
1 35 (24.31%) Degree
2 4 (2.78%) ISTQB
3 1 (0.69%) Analytics IQ
3 1 (0.69%) Master's Degree
Quality Assurance & Compliance
1 8 (5.56%) QA
2 5 (3.47%) Data Quality
3 3 (2.08%) Actionable Recommendations
System Software
1 1 (0.69%) Docker
Systems Management
1 1 (0.69%) Ansible
1 1 (0.69%) Mesos
1 1 (0.69%) Opscode Chef
Vendors
1 40 (27.78%) Google
2 26 (18.06%) Adobe
3 15 (10.42%) Tableau
4 10 (6.94%) Teradata
5 7 (4.86%) Omniture
5 7 (4.86%) Tealium
6 6 (4.17%) Oracle
7 4 (2.78%) Cognos
7 4 (2.78%) Microsoft
7 4 (2.78%) Salesforce.com
8 3 (2.08%) Coremetrics
8 3 (2.08%) Maxymiser
9 2 (1.39%) Apple
9 2 (1.39%) ClickTale
9 2 (1.39%) comScore
9 2 (1.39%) Crazy Egg
9 2 (1.39%) Salesforce Marketing Cloud
10 1 (0.69%) DoubleClick
10 1 (0.69%) Monetate
10 1 (0.69%) Optimizely
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