Period
to 24 November 2017

The following table provides summary statistics for contract job vacancies advertised in London with a requirement for Web Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Web Analytics over the 6 months to 24 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Web Analytics
England > London
6 months to
24 Nov 2017
Same period 2016 Same period 2015
Rank 498 439 482
Rank change year-on-year -59 +43 +20
Contract jobs citing Web Analytics 131 183 131
As % of all contract IT jobs advertised in London 0.28% 0.41% 0.28%
As % of the Processes & Methodologies category 0.32% 0.47% 0.33%
Number of daily rates quoted 78 115 93
London median daily rate £425 £425 £400
Median daily rate % change year-on-year - +6.25% +6.67%
10th Percentile £257 £250 £225
90th Percentile £583 £600 £525
England median daily rate £425 £425 £388
% change year-on-year - +9.68% +3.33%
Number of hourly rates quoted 0 0 1
London median hourly rate - - £44.00
England median hourly rate £35.50 £35.50 £33.64
% change year-on-year - +5.53% +77.05%

Web Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for process or methodology skills.

All Process and Methodology Skills
London
Contract vacancies with a requirement for process or methodology skills 40944 38874 39353
As % of all contract IT jobs advertised in London 86.93% 86.19% 83.83%
Number of daily rates quoted 29776 27868 28102
London median daily rate £500 £475 £450
Median daily rate % change year-on-year +5.26% +5.56% +2.86%
10th Percentile £313 £306 £288
90th Percentile £675 £644 £638
England median daily rate £450 £425 £425
% change year-on-year +5.88% - +6.25%
Number of hourly rates quoted 374 407 470
London median hourly rate £22.50 £21.75 £20.00
Median hourly rate % change year-on-year +3.45% +8.75% +11.11%
10th Percentile £13.31 £12.25 £11.25
90th Percentile £56.30 £50.05 £50.00
England median hourly rate £24.00 £24.00 £22.50
% change year-on-year - +6.67% +18.42%

Web Analytics
Job Vacancy Trend in London

Job postings citing Web Analytics as a percentage of all IT jobs advertised in London.

Job vacancy trend for Web Analytics in London

Web Analytics
Contractor Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Web Analytics in London.

Contractor daily rate trend for Web Analytics in London

Web Analytics
Contractor Daily Rate Histogram in London

The daily rate distribution of IT jobs citing Web Analytics in London over the 6 months to 24 November 2017.

Contractor daily rate histogram for Web Analytics in London

Web Analytics
Contractor Hourly Rate Trend in London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Web Analytics in London.

Contractor hourly rate trend for Web Analytics in London

Web Analytics
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the London region over the 6 months to 24 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -6 14 £450 +50.00% 5
West London -8 10 £418 +7.74% 2
South London - 4 £500 -
East London -13 1 £250 -35.69%
Web Analytics
England

For the 6 months to 24 November 2017, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the London region with a requirement for Web Analytics.

1 131 (100.00%) Analytics
2 59 (45.04%) Agile Software Development
3 39 (29.77%) Google
4 37 (28.24%) Marketing
4 37 (28.24%) Google Analytics
5 34 (25.95%) SQL
6 33 (25.19%) Adobe
7 28 (21.37%) E-Commerce
7 28 (21.37%) Analytical Skills
8 26 (19.85%) User Experience
9 23 (17.56%) Adobe Analytics
10 21 (16.03%) Finance
11 20 (15.27%) SEO
11 20 (15.27%) Degree
12 19 (14.50%) Business Intelligence
13 17 (12.98%) Data Analytics
14 16 (12.21%) Internet
14 16 (12.21%) Java
14 16 (12.21%) JavaScript
15 15 (11.45%) JIRA
15 15 (11.45%) Stakeholder Management
16 14 (10.69%) Digital Analytics
16 14 (10.69%) HTML
16 14 (10.69%) Psychology
16 14 (10.69%) Confluence
17 13 (9.92%) Usability Testing
17 13 (9.92%) Banking
18 12 (9.16%) Benchmarking
18 12 (9.16%) Project Management
18 12 (9.16%) Big Data

Web Analytics
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 14 (10.69%) Confluence
2 9 (6.87%) CMS
3 7 (5.34%) SAS
4 3 (2.29%) Adobe Experience Manager
5 2 (1.53%) Apache Spark
5 2 (1.53%) WordPress
6 1 (0.76%) Apache Pig
6 1 (0.76%) Sitecore CMS
Applications
1 11 (8.40%) Microsoft Excel
2 3 (2.29%) Microsoft PowerPoint
2 3 (2.29%) SPSS
3 2 (1.53%) Photoshop
3 2 (1.53%) Stata
4 1 (0.76%) EViews
4 1 (0.76%) HipChat
4 1 (0.76%) Microsoft Office
4 1 (0.76%) MS Visio
Business Applications
1 9 (6.87%) WebTrends
2 3 (2.29%) Social Studio
3 1 (0.76%) Sprinklr
Cloud Services
1 37 (28.24%) Google Analytics
2 23 (17.56%) Adobe Analytics
3 3 (2.29%) Google Tag Manager
3 3 (2.29%) Salesforce Service Cloud
4 2 (1.53%) Amazon AWS
4 2 (1.53%) Firebase
5 1 (0.76%) AdWords
5 1 (0.76%) Amazon EMR
5 1 (0.76%) Basecamp
5 1 (0.76%) GitHub
5 1 (0.76%) Google Cloud Platform
5 1 (0.76%) Google Drive
5 1 (0.76%) Slack
5 1 (0.76%) Trello
Communications & Networking
1 16 (12.21%) Internet
2 2 (1.53%) HTTP
3 1 (0.76%) Intranet
3 1 (0.76%) SMS
Database & Business Intelligence
1 12 (9.16%) Big Data
1 12 (9.16%) NoSQL
2 5 (3.82%) Data Warehouse
2 5 (3.82%) Hadoop
2 5 (3.82%) Relational Database
3 2 (1.53%) Apache Hive
3 2 (1.53%) HBase
3 2 (1.53%) MongoDB
3 2 (1.53%) Power BI
4 1 (0.76%) Amazon DynamoDB
4 1 (0.76%) Apache Cassandra
4 1 (0.76%) BigQuery
4 1 (0.76%) DB2
4 1 (0.76%) Impala
4 1 (0.76%) Looker
4 1 (0.76%) OLAP
4 1 (0.76%) Parquet
4 1 (0.76%) PostgreSQL
4 1 (0.76%) Qlik Sense
4 1 (0.76%) QlikView
Development Applications
1 15 (11.45%) JIRA
2 9 (6.87%) JUnit
3 7 (5.34%) Jasmine
3 7 (5.34%) Karma Test Runner
3 7 (5.34%) Mocha
4 4 (3.05%) Axure RP
5 3 (2.29%) Cucumber
5 3 (2.29%) Selenium
5 3 (2.29%) WebDriver
6 2 (1.53%) Balsamiq Mockups
6 2 (1.53%) Capybara
6 2 (1.53%) Git (software)
6 2 (1.53%) Jenkins
6 2 (1.53%) JMeter
6 2 (1.53%) LoadUI
6 2 (1.53%) RubyGems
General
1 37 (28.24%) Marketing
2 21 (16.03%) Finance
3 13 (9.92%) Banking
4 9 (6.87%) Retail
5 8 (6.11%) Publishing
5 8 (6.11%) Telecoms
6 7 (5.34%) Advertising
7 4 (3.05%) Games
7 4 (3.05%) Investment Banking
8 3 (2.29%) Electronics
8 3 (2.29%) Legal
8 3 (2.29%) Manufacturing
9 1 (0.76%) Financial Institution
9 1 (0.76%) Law
9 1 (0.76%) Retail Banking
Job Titles
1 32 (24.43%) Analyst
2 18 (13.74%) Developer
3 15 (11.45%) Digital Analyst
4 14 (10.69%) User Researcher
5 12 (9.16%) Web Analyst
6 10 (7.63%) Project Manager
7 7 (5.34%) Java Developer
8 6 (4.58%) Development Manager
8 6 (4.58%) Development Project Manager
8 6 (4.58%) Senior Analyst
8 6 (4.58%) Software Development Manager
8 6 (4.58%) Software Development Project Manager
8 6 (4.58%) Software Project Manager
9 5 (3.82%) Consultant
9 5 (3.82%) Digital Analytics Analyst
9 5 (3.82%) Java Engineer
9 5 (3.82%) Technical Analyst
10 4 (3.05%) Designer
10 4 (3.05%) Java Server Engineer
10 4 (3.05%) Web Analytics Analyst
Libraries, Frameworks & Software Standards
1 14 (10.69%) HTML
2 9 (6.87%) Spring
2 9 (6.87%) Spring MVC
3 6 (4.58%) HTML5
3 6 (4.58%) JSON
4 5 (3.82%) CSS
5 4 (3.05%) Node.js
6 3 (2.29%) Django
6 3 (2.29%) Flask
6 3 (2.29%) React
7 2 (1.53%) CSS3
7 2 (1.53%) jQuery
7 2 (1.53%) Kafka
7 2 (1.53%) XML
7 2 (1.53%) YAML
8 1 (0.76%) Ajax
8 1 (0.76%) REST
8 1 (0.76%) Sass
8 1 (0.76%) scikit-learn
8 1 (0.76%) Web Services
Miscellaneous
1 28 (21.37%) Analytical Skills
2 26 (19.85%) User Experience
3 9 (6.87%) Computer Science
3 9 (6.87%) W3C
4 8 (6.11%) Credit Risk
4 8 (6.11%) Social Media
5 6 (4.58%) Mobile App
6 3 (2.29%) Data Structures
6 3 (2.29%) Digital Media
6 3 (2.29%) FMCG
7 2 (1.53%) Derivative
7 2 (1.53%) Equity Derivative
7 2 (1.53%) Foreign Exchange (FX)
7 2 (1.53%) Graphic Design
7 2 (1.53%) Taxonomies
8 1 (0.76%) Algorithms
8 1 (0.76%) e-Learning
8 1 (0.76%) Management Information System
8 1 (0.76%) Video on Demand
Operating Systems
1 3 (2.29%) Linux
2 2 (1.53%) Android
2 2 (1.53%) Apple iOS
Processes & Methodologies
1 131 (100.00%) Analytics
2 59 (45.04%) Agile Software Development
3 28 (21.37%) E-Commerce
4 20 (15.27%) SEO
5 19 (14.50%) Business Intelligence
6 17 (12.98%) Data Analytics
7 15 (11.45%) Stakeholder Management
8 14 (10.69%) Digital Analytics
8 14 (10.69%) Psychology
9 13 (9.92%) Usability Testing
10 12 (9.16%) Anthropology
10 12 (9.16%) Benchmarking
10 12 (9.16%) Project Management
11 11 (8.40%) Continuous Improvement
11 11 (8.40%) CRM
11 11 (8.40%) Digital Marketing
11 11 (8.40%) TDD
11 11 (8.40%) Test Automation
12 10 (7.63%) Stakeholder and Relationship Management
12 10 (7.63%) Wireframes
Programming Languages
1 34 (25.95%) SQL
2 16 (12.21%) Java
2 16 (12.21%) JavaScript
3 9 (6.87%) Python
4 6 (4.58%) Ruby
5 5 (3.82%) R
5 5 (3.82%) Scala
6 4 (3.05%) ES6
7 3 (2.29%) C#
7 3 (2.29%) Go
8 2 (1.53%) C++
8 2 (1.53%) MATLAB
8 2 (1.53%) Perl
9 1 (0.76%) AWK
9 1 (0.76%) C
9 1 (0.76%) HiveQL
9 1 (0.76%) PHP
9 1 (0.76%) Shell Script
9 1 (0.76%) VBA
Qualifications
1 20 (15.27%) Degree
2 9 (6.87%) Security Cleared
3 8 (6.11%) SC Cleared
4 1 (0.76%) CTC Cleared
4 1 (0.76%) DV Cleared
4 1 (0.76%) Master's Degree
4 1 (0.76%) Numerate Degree
4 1 (0.76%) Postgraduate
Quality Assurance & Compliance
1 8 (6.11%) QA
1 8 (6.11%) WAI
2 2 (1.53%) Data Quality
System Software
1 3 (2.29%) Docker
Vendors
1 39 (29.77%) Google
2 33 (25.19%) Adobe
3 9 (6.87%) Tableau
4 8 (6.11%) Omniture
4 8 (6.11%) Salesforce.com
5 7 (5.34%) Apple
6 6 (4.58%) SAP
6 6 (4.58%) Tealium
7 4 (3.05%) Atlassian
7 4 (3.05%) Microsoft
8 3 (2.29%) Cognos
8 3 (2.29%) Salesforce Marketing Cloud
8 3 (2.29%) Teradata
9 2 (1.53%) comScore
9 2 (1.53%) DoubleClick
9 2 (1.53%) Oracle
10 1 (0.76%) Facebook
10 1 (0.76%) Hitwise
10 1 (0.76%) Sitecore
10 1 (0.76%) Splunk