Period
to 23 May 2019

The following table provides summary statistics for contract job vacancies advertised in London with a requirement for SEO skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited SEO over the 6 months to 23 May 2019 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Search Engine Optimisation (SEO)
England > London
6 months to
23 May 2019
Same period 2018 Same period 2017
Rank 464 479 399
Rank change year-on-year +15 -80 +37
Contract jobs citing SEO 123 160 185
As % of all contract IT jobs advertised in London 0.31% 0.35% 0.47%
As % of the Processes & Methodologies category 0.34% 0.40% 0.54%
Number of daily rates quoted 87 117 136
London median daily rate £400 £375 £368
Median daily rate % change year-on-year +6.67% +2.04% -8.13%
10th Percentile £213 £163 £213
90th Percentile £543 £536 £554
England median daily rate £400 £375 £350
% change year-on-year +6.67% +7.14% -3.45%
Number of hourly rates quoted 1 1 0
London median hourly rate £36.50 £39.00 -
Median hourly rate % change year-on-year -6.41% - -
England median hourly rate £36.50 £39.00 £27.00
% change year-on-year -6.41% +44.44% +49.54%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for process or methodology skills.

All Process and Methodology Skills
London
Contract vacancies with a requirement for process or methodology skills 35,728 40,118 34,331
As % of all contract IT jobs advertised in London 88.75% 87.93% 87.16%
Number of daily rates quoted 25,455 28,979 24,639
London median daily rate £520 £500 £475
Median daily rate % change year-on-year +4.00% +5.26% +5.56%
10th Percentile £338 £325 £313
90th Percentile £675 £675 £650
England median daily rate £475 £463 £450
% change year-on-year +2.70% +2.78% +5.88%
Number of hourly rates quoted 398 567 386
London median hourly rate £25.84 £25.00 £25.00
Median hourly rate % change year-on-year +3.34% - +23.40%
10th Percentile £12.50 £13.75 £12.25
90th Percentile £53.75 £50.00 £53.13
England median hourly rate £24.75 £22.00 £25.00
% change year-on-year +12.51% -12.00% +8.70%

SEO
Job Vacancy Trend in London

Job postings citing SEO as a percentage of all IT jobs advertised in London.

Job vacancy trend for SEO in London

SEO
Contractor Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing SEO in London.

Contractor daily rate trend for SEO in London

SEO
Contractor Daily Rate Histogram in London

The daily rate distribution of IT jobs citing SEO in London over the 6 months to 23 May 2019.

Contractor daily rate histogram for SEO in London

SEO
Contractor Hourly Rate Trend in London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing SEO in London.

Contractor hourly rate trend for SEO in London

SEO
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the London region over the 6 months to 23 May 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London +8 27 £475 +24.59% 5
West London +27 15 £400 +45.45% 1
East London - 7 £424 - 1
South London - 3 £325 -
North London - 1 £420 -
SEO
England

For the 6 months to 23 May 2019, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the London region with a requirement for SEO.

1 59 (47.97%) Analytics
2 56 (45.53%) Marketing
3 51 (41.46%) Agile Software Development
3 51 (41.46%) HTML
4 44 (35.77%) User Experience
5 43 (34.96%) CSS
6 40 (32.52%) CMS
7 38 (30.89%) JavaScript
8 35 (28.46%) Finance
9 33 (26.83%) Google Analytics
10 30 (24.39%) Adobe
11 28 (22.76%) Google
12 25 (20.33%) Web Development
13 23 (18.70%) Web Analytics
14 22 (17.89%) HTML5
15 20 (16.26%) CSS3
16 19 (15.45%) Adobe Analytics
16 19 (15.45%) jQuery
16 19 (15.45%) Scrum
17 17 (13.82%) Stakeholder Management
17 17 (13.82%) Social Media
17 17 (13.82%) Responsive Web Design
18 16 (13.01%) A/B Testing
18 16 (13.01%) Content Management
18 16 (13.01%) Photoshop
19 14 (11.38%) PHP
19 14 (11.38%) E-Commerce
19 14 (11.38%) B2C
20 13 (10.57%) Digital Marketing
20 13 (10.57%) Problem-Solving

SEO
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 40 (32.52%) CMS
2 9 (7.32%) Drupal
3 7 (5.69%) Adobe Experience Manager
3 7 (5.69%) WordPress
4 5 (4.07%) Sitecore CMS
5 4 (3.25%) Umbraco
6 3 (2.44%) Moodle
7 2 (1.63%) Confluence
8 1 (0.81%) Apache
8 1 (0.81%) Apache Spark
8 1 (0.81%) Elasticsearch
8 1 (0.81%) EPiServer
8 1 (0.81%) Jupyter
8 1 (0.81%) Kentico
Applications
1 16 (13.01%) Photoshop
2 11 (8.94%) Adobe Illustrator
2 11 (8.94%) Sketch
3 4 (3.25%) Microsoft Excel
3 4 (3.25%) Microsoft PowerPoint
4 3 (2.44%) InDesign
4 3 (2.44%) InVision
4 3 (2.44%) Microsoft Office
5 2 (1.63%) Adobe Creative Suite
5 2 (1.63%) Weka
5 2 (1.63%) Zeplin
6 1 (0.81%) Adobe After Effects
6 1 (0.81%) Marvel
6 1 (0.81%) Spreadsheet
Business Applications
1 3 (2.44%) Adobe Campaign
2 2 (1.63%) Shopify
2 2 (1.63%) Sprinklr
3 1 (0.81%) Eloqua
3 1 (0.81%) Unica
Cloud Services
1 33 (26.83%) Google Analytics
2 19 (15.45%) Adobe Analytics
3 8 (6.50%) Amazon AWS
4 4 (3.25%) Power Platform
5 3 (2.44%) Microsoft Azure
5 3 (2.44%) npm
6 2 (1.63%) G Suite
6 2 (1.63%) Slack
7 1 (0.81%) AdWords
7 1 (0.81%) Amazon EC2
7 1 (0.81%) Amazon ElastiCache
7 1 (0.81%) AWS Lambda
7 1 (0.81%) CloudFront
7 1 (0.81%) GitHub
7 1 (0.81%) Google Cloud Platform
7 1 (0.81%) Google Tag Manager
7 1 (0.81%) Office 365
7 1 (0.81%) Serverless
7 1 (0.81%) Yarn
Communications & Networking
1 1 (0.81%) Intranet
1 1 (0.81%) Skype
Database & Business Intelligence
1 9 (7.32%) MySQL
2 4 (3.25%) Hadoop
2 4 (3.25%) Power BI
3 2 (1.63%) Big Data
3 2 (1.63%) phpMyAdmin
3 2 (1.63%) SQL Server
4 1 (0.81%) Amazon Athena
4 1 (0.81%) Amazon DynamoDB
4 1 (0.81%) Amazon Redshift
4 1 (0.81%) Apache Hive
4 1 (0.81%) BigQuery
4 1 (0.81%) QlikView
Development Applications
1 9 (7.32%) Git (software)
2 8 (6.50%) gulp
2 8 (6.50%) JIRA
3 7 (5.69%) PostCSS
4 3 (2.44%) Mercurial
5 2 (1.63%) Jenkins
5 2 (1.63%) Karma Test Runner
5 2 (1.63%) Mocha
6 1 (0.81%) Axure RP
6 1 (0.81%) Bitbucket
6 1 (0.81%) Bower
6 1 (0.81%) Bundler
6 1 (0.81%) Cucumber
6 1 (0.81%) Dreamweaver
6 1 (0.81%) Grunt
6 1 (0.81%) Jasmine
6 1 (0.81%) Selenium
6 1 (0.81%) Sonatype Nexus
6 1 (0.81%) Visual Studio Team System
6 1 (0.81%) webpack
General
1 56 (45.53%) Marketing
2 35 (28.46%) Finance
3 12 (9.76%) Publishing
4 11 (8.94%) Advertising
5 9 (7.32%) Legal
6 7 (5.69%) French Language
7 5 (4.07%) Banking
7 5 (4.07%) Telecoms
8 4 (3.25%) Manufacturing
9 2 (1.63%) German Language
9 2 (1.63%) Pharmaceutical
9 2 (1.63%) Spanish Language
10 1 (0.81%) Automotive
10 1 (0.81%) Brand Awareness
10 1 (0.81%) Electronics
10 1 (0.81%) Retail
Job Titles
1 36 (29.27%) Developer
2 16 (13.01%) Front End Developer (Client-Side Developer)
3 14 (11.38%) Analyst
4 11 (8.94%) Designer
4 11 (8.94%) Digital Product Owner
4 11 (8.94%) Product Owner
5 8 (6.50%) Content Designer
6 7 (5.69%) UI Developer
6 7 (5.69%) Web Manager
7 6 (4.88%) Marketing Manager
7 6 (4.88%) SEO Analyst
7 6 (4.88%) SEO Manager
7 6 (4.88%) Web Developer
8 5 (4.07%) Project Manager
8 5 (4.07%) Web Analyst
9 4 (3.25%) Digital Analyst
9 4 (3.25%) Digital Project Manager
9 4 (3.25%) Web Project Manager
9 4 (3.25%) Website Manager
10 3 (2.44%) Full Stack Developer
Libraries, Frameworks & Software Standards
1 51 (41.46%) HTML
2 43 (34.96%) CSS
3 22 (17.89%) HTML5
4 20 (16.26%) CSS3
5 19 (15.45%) jQuery
6 13 (10.57%) Sass
7 10 (8.13%) Ajax
7 10 (8.13%) JSON
8 9 (7.32%) Node.js
9 8 (6.50%) React
10 5 (4.07%) AngularJS
10 5 (4.07%) Redux
10 5 (4.07%) REST
10 5 (4.07%) Twitter Bootstrap
11 4 (3.25%) Apollo GraphQL
11 4 (3.25%) GraphQL
12 3 (2.44%) .NET
12 3 (2.44%) Backbone.js
12 3 (2.44%) RESTful
12 3 (2.44%) Web Services
Miscellaneous
1 44 (35.77%) User Experience
2 17 (13.82%) Social Media
3 13 (10.57%) Analytical Skills
4 9 (7.32%) W3C
5 5 (4.07%) Analytical Mindset
5 5 (4.07%) Blog
5 5 (4.07%) Mobile App
6 3 (2.44%) Self-Motivation
7 2 (1.63%) Management Information System
8 1 (0.81%) Algorithms
8 1 (0.81%) Cloud Native
8 1 (0.81%) Data Structures
8 1 (0.81%) Digital Media
8 1 (0.81%) Graphic Design
8 1 (0.81%) iPad
8 1 (0.81%) Marketing Technology
8 1 (0.81%) Photography
8 1 (0.81%) Public Cloud
8 1 (0.81%) Social Network
Operating Systems
1 6 (4.88%) Apple iOS
2 5 (4.07%) Android
3 4 (3.25%) Mac OS X
4 3 (2.44%) Mac OS
5 2 (1.63%) Linux
5 2 (1.63%) Windows
6 1 (0.81%) Windows 10
6 1 (0.81%) Windows Server
6 1 (0.81%) Windows Server 2003
Processes & Methodologies
1 59 (47.97%) Analytics
2 51 (41.46%) Agile Software Development
3 25 (20.33%) Web Development
4 23 (18.70%) Web Analytics
5 19 (15.45%) Scrum
6 17 (13.82%) Responsive Web Design
6 17 (13.82%) Stakeholder Management
7 16 (13.01%) A/B Testing
7 16 (13.01%) Content Management
8 14 (11.38%) B2C
8 14 (11.38%) E-Commerce
9 13 (10.57%) Digital Marketing
9 13 (10.57%) Problem-Solving
10 12 (9.76%) Actionable Insight
10 12 (9.76%) B2B
10 12 (9.76%) Front End Development
10 12 (9.76%) Project Management
10 12 (9.76%) User Stories
10 12 (9.76%) Web Design
11 10 (8.13%) Mobile First
Programming Languages
1 38 (30.89%) JavaScript
2 14 (11.38%) PHP
3 11 (8.94%) Java
4 9 (7.32%) SQL
5 8 (6.50%) ES6
6 3 (2.44%) R
7 2 (1.63%) C#
7 2 (1.63%) MATLAB
7 2 (1.63%) Python
8 1 (0.81%) Apex Code
8 1 (0.81%) Ruby
Qualifications
1 6 (4.88%) BPSS Clearance
1 6 (4.88%) Degree
2 3 (2.44%) Computer Science Degree
3 2 (1.63%) Security Cleared
4 1 (0.81%) CTC Cleared
4 1 (0.81%) MBA
4 1 (0.81%) SC Cleared
Quality Assurance & Compliance
1 10 (8.13%) QA
2 5 (4.07%) WCAG
3 4 (3.25%) WAI
4 2 (1.63%) Actionable Recommendations
5 1 (0.81%) GDPR
System Software
1 1 (0.81%) Active Directory
1 1 (0.81%) Hyper-V
Systems Management
1 1 (0.81%) Oozie
1 1 (0.81%) SCCM
1 1 (0.81%) TeamSite
Vendors
1 30 (24.39%) Adobe
2 28 (22.76%) Google
3 9 (7.32%) Optimizely
3 9 (7.32%) Sitecore
4 6 (4.88%) Microsoft
4 6 (4.88%) Tableau
5 4 (3.25%) Facebook
5 4 (3.25%) Tealium
6 3 (2.44%) Oracle
6 3 (2.44%) Twitter
6 3 (2.44%) YouTube
7 2 (1.63%) Hotjar
7 2 (1.63%) Salesforce.com
7 2 (1.63%) Teradata
8 1 (0.81%) Apple
8 1 (0.81%) Hootsuite
8 1 (0.81%) IBM
8 1 (0.81%) Instagram
8 1 (0.81%) Marketo
8 1 (0.81%) Pardot