Period
to 10 December 2018

The following table provides summary statistics for contract job vacancies advertised in London with a requirement for SEO skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited SEO over the 6 months to 10 December 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Search Engine Optimisation (SEO)
England > London
6 months to
10 Dec 2018
Same period 2017 Same period 2016
Rank 463 430 422
Rank change year-on-year -33 -8 -1
Contract jobs citing SEO 175 226 190
As % of all contract IT jobs advertised in London 0.37% 0.48% 0.43%
As % of the Processes & Methodologies category 0.42% 0.54% 0.49%
Number of daily rates quoted 124 136 123
London median daily rate £350 £400 £325
Median daily rate % change year-on-year -12.50% +23.08% -
10th Percentile £223 £213 £170
90th Percentile £529 £544 £525
England median daily rate £350 £375 £325
% change year-on-year -6.67% +15.38% -7.14%
Number of hourly rates quoted 3 4 2
London median hourly rate £31.00 £27.00 £58.20
Median hourly rate % change year-on-year +14.81% -53.61% -
10th Percentile £23.93 £13.80 £24.76
90th Percentile £144.50 £40.20 £91.64
England median hourly rate £34.00 £31.00 £21.50
% change year-on-year +9.68% +44.19% -40.83%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for process or methodology skills.

All Process and Methodology Skills
London
Contract vacancies with a requirement for process or methodology skills 41,254 41,556 38,815
As % of all contract IT jobs advertised in London 87.87% 88.16% 87.40%
Number of daily rates quoted 29,763 30,224 27,752
London median daily rate £500 £500 £475
Median daily rate % change year-on-year - +5.26% +5.56%
10th Percentile £325 £313 £306
90th Percentile £675 £675 £638
England median daily rate £475 £450 £425
% change year-on-year +5.56% +5.88% -
Number of hourly rates quoted 470 391 434
London median hourly rate £24.00 £22.50 £21.85
Median hourly rate % change year-on-year +6.67% +3.00% +9.23%
10th Percentile £13.00 £13.30 £12.04
90th Percentile £54.71 £48.75 £50.00
England median hourly rate £22.00 £24.69 £22.84
% change year-on-year -10.88% +8.10% +3.80%

SEO
Job Vacancy Trend in London

Job postings citing SEO as a percentage of all IT jobs advertised in London.

Job vacancy trend for SEO in London

SEO
Contractor Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing SEO in London.

Contractor daily rate trend for SEO in London

SEO
Contractor Daily Rate Histogram in London

The daily rate distribution of IT jobs citing SEO in London over the 6 months to 10 December 2018.

Contractor daily rate histogram for SEO in London

SEO
Contractor Hourly Rate Trend in London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing SEO in London.

Contractor hourly rate trend for SEO in London

SEO
Contractor Hourly Rate Histogram in London

The hourly rate distribution of IT jobs citing SEO in London over the 6 months to 10 December 2018.

Contractor hourly rate histogram for SEO in London

SEO
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the London region over the 6 months to 10 December 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -14 51 £320 -28.89% 17
West London +1 13 £475 +81.99% 19
East London -24 2 £450 +5.88% 8
North London - 1 £240 -
SEO
England

For the 6 months to 10 December 2018, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the London region with a requirement for SEO.

1 71 (40.57%) Marketing
2 64 (36.57%) User Experience
3 63 (36.00%) Agile Software Development
4 62 (35.43%) Analytics
5 52 (29.71%) HTML
6 50 (28.57%) CMS
7 49 (28.00%) JavaScript
7 49 (28.00%) Google
8 47 (26.86%) CSS
9 42 (24.00%) Web Development
10 33 (18.86%) E-Commerce
11 31 (17.71%) Google Analytics
12 27 (15.43%) Content Management
12 27 (15.43%) Digital Marketing
12 27 (15.43%) Adobe
13 23 (13.14%) HTML5
14 22 (12.57%) Marketing Strategy
14 22 (12.57%) React
15 21 (12.00%) Finance
15 21 (12.00%) Scrum
15 21 (12.00%) JIRA
16 20 (11.43%) Pay per click
16 20 (11.43%) SQL
16 20 (11.43%) Photoshop
16 20 (11.43%) CSS3
17 19 (10.86%) Social Media
17 19 (10.86%) Front End Development
17 19 (10.86%) WordPress
18 18 (10.29%) Git (software)
19 17 (9.71%) PHP

SEO
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 50 (28.57%) CMS
2 19 (10.86%) WordPress
3 10 (5.71%) Drupal
4 6 (3.43%) Adobe Experience Manager
5 5 (2.86%) Sitecore CMS
5 5 (2.86%) Umbraco
6 3 (1.71%) Elasticsearch
7 2 (1.14%) Apache
7 2 (1.14%) Jupyter
8 1 (0.57%) Apache Solr
8 1 (0.57%) IIS
8 1 (0.57%) JBoss
8 1 (0.57%) Kentico
8 1 (0.57%) SharePoint
8 1 (0.57%) Tomcat
Applications
1 20 (11.43%) Photoshop
2 7 (4.00%) Fireworks
3 6 (3.43%) Adobe Illustrator
3 6 (3.43%) Microsoft Excel
4 5 (2.86%) Microsoft Office
5 4 (2.29%) InVision
6 3 (1.71%) Adobe Creative Suite
7 2 (1.14%) Microsoft PowerPoint
8 1 (0.57%) Acrobat
8 1 (0.57%) InDesign
8 1 (0.57%) MS Visio
8 1 (0.57%) OmniGraffle
Business Applications
1 2 (1.14%) Magento
1 2 (1.14%) Unica
2 1 (0.57%) Adobe Campaign
2 1 (0.57%) Eloqua
Cloud Services
1 31 (17.71%) Google Analytics
2 13 (7.43%) G Suite
3 11 (6.29%) AdWords
4 10 (5.71%) Google Cloud Platform
5 8 (4.57%) GitHub
6 5 (2.86%) Amazon AWS
6 5 (2.86%) Google Tag Manager
6 5 (2.86%) npm
7 4 (2.29%) Adobe Analytics
7 4 (2.29%) Adobe Creative Cloud
8 3 (1.71%) Yarn
9 1 (0.57%) Cloudflare
9 1 (0.57%) Heroku
9 1 (0.57%) Office 365
9 1 (0.57%) OneDrive
9 1 (0.57%) Twilio
Communications & Networking
1 7 (4.00%) Internet
2 3 (1.71%) Intranet
3 2 (1.14%) DNS
4 1 (0.57%) Firewall
4 1 (0.57%) HTTP
4 1 (0.57%) Remote Desktop
4 1 (0.57%) SMS
4 1 (0.57%) VoIP
4 1 (0.57%) VPN
4 1 (0.57%) Wi-Fi
Database & Business Intelligence
1 8 (4.57%) MySQL
2 4 (2.29%) BigQuery
3 2 (1.14%) SQL Server
4 1 (0.57%) NoSQL
4 1 (0.57%) PostgreSQL
4 1 (0.57%) RDBMS
4 1 (0.57%) Relational Database
Development Applications
1 21 (12.00%) JIRA
2 18 (10.29%) Git (software)
3 10 (5.71%) Selenium
4 7 (4.00%) Jenkins
5 6 (3.43%) GitLab
5 6 (3.43%) gulp
5 6 (3.43%) Hudson
5 6 (3.43%) Maven
5 6 (3.43%) WebDriver
5 6 (3.43%) Webistrano
6 3 (1.71%) Grunt
6 3 (1.71%) PostCSS
6 3 (1.71%) webpack
7 2 (1.14%) Bower
7 2 (1.14%) Karma Test Runner
7 2 (1.14%) Mocha
7 2 (1.14%) Zephyr
8 1 (0.57%) Axure RP
8 1 (0.57%) Bitbucket
8 1 (0.57%) Cucumber
General
1 71 (40.57%) Marketing
2 21 (12.00%) Finance
3 15 (8.57%) Publishing
4 13 (7.43%) Advertising
5 11 (6.29%) Retail
6 9 (5.14%) Banking
7 5 (2.86%) Brand Awareness
7 5 (2.86%) Games
8 4 (2.29%) Legal
8 4 (2.29%) Spanish Language
9 2 (1.14%) French Language
9 2 (1.14%) German Language
9 2 (1.14%) Investment Banking
9 2 (1.14%) Multimedia
10 1 (0.57%) Dutch Language
10 1 (0.57%) Front Office
10 1 (0.57%) Interactive Media
10 1 (0.57%) Law
10 1 (0.57%) Manufacturing
10 1 (0.57%) Pharmaceutical
Job Titles
1 46 (26.29%) Developer
2 18 (10.29%) Designer
3 16 (9.14%) Front End Developer (Client-Side Developer)
4 15 (8.57%) Analyst
4 15 (8.57%) Content Designer
5 14 (8.00%) Web Developer
6 13 (7.43%) Marketing Manager
6 13 (7.43%) React Developer
7 9 (5.14%) Content Manager
7 9 (5.14%) Web Analyst
7 9 (5.14%) Web Manager
8 8 (4.57%) JavaScript Developer
8 8 (4.57%) Senior Developer
8 8 (4.57%) SEO Analyst
9 7 (4.00%) Full Stack Developer
10 6 (3.43%) SEO Manager
11 5 (2.86%) Analytics Manager
11 5 (2.86%) Digital Transformation
11 5 (2.86%) E-Commerce Manager
11 5 (2.86%) Project Manager
Libraries, Frameworks & Software Standards
1 52 (29.71%) HTML
2 47 (26.86%) CSS
3 23 (13.14%) HTML5
4 22 (12.57%) React
5 20 (11.43%) CSS3
6 17 (9.71%) Sass
7 16 (9.14%) Ajax
8 15 (8.57%) jQuery
9 14 (8.00%) Node.js
10 13 (7.43%) AngularJS
10 13 (7.43%) Symfony
11 12 (6.86%) REST
12 11 (6.29%) Web Services
13 10 (5.71%) LESS
13 10 (5.71%) Vue.js
14 9 (5.14%) RESTful
15 8 (4.57%) LAMP
16 7 (4.00%) XML
17 6 (3.43%) Handlebars
17 6 (3.43%) Laravel
Miscellaneous
1 64 (36.57%) User Experience
2 19 (10.86%) Social Media
3 15 (8.57%) Analytical Skills
4 6 (3.43%) Blog
4 6 (3.43%) Self-Motivation
4 6 (3.43%) Video Editing
4 6 (3.43%) W3C
5 5 (2.86%) Mobile App
6 4 (2.29%) Algorithms
6 4 (2.29%) Analytical Mindset
6 4 (2.29%) Fintech
7 2 (1.14%) Digital Media
7 2 (1.14%) Linux Command Line
7 2 (1.14%) Management Information System
7 2 (1.14%) Marketing Technology
8 1 (0.57%) Animation
8 1 (0.57%) Equities
8 1 (0.57%) Fixed Income
8 1 (0.57%) Photography
8 1 (0.57%) Smartphone
Operating Systems
1 4 (2.29%) Linux
2 3 (1.71%) Android
2 3 (1.71%) Apple iOS
3 2 (1.14%) Unix
3 2 (1.14%) Windows
4 1 (0.57%) Mac OS X
4 1 (0.57%) Windows Phone
4 1 (0.57%) Windows Server
Processes & Methodologies
1 63 (36.00%) Agile Software Development
2 62 (35.43%) Analytics
3 42 (24.00%) Web Development
4 33 (18.86%) E-Commerce
5 27 (15.43%) Content Management
5 27 (15.43%) Digital Marketing
6 22 (12.57%) Marketing Strategy
7 21 (12.00%) Scrum
8 20 (11.43%) Pay per click
9 19 (10.86%) Front End Development
10 15 (8.57%) Online Marketing
11 14 (8.00%) TDD
12 12 (6.86%) B2B
12 12 (6.86%) Cross-Browser Compatibility
12 12 (6.86%) Kanban
12 12 (6.86%) Responsive Web Design
13 10 (5.71%) OOP
13 10 (5.71%) Project Management
13 10 (5.71%) User Acceptance Testing
13 10 (5.71%) Web Design
Programming Languages
1 49 (28.00%) JavaScript
2 20 (11.43%) SQL
3 17 (9.71%) PHP
4 16 (9.14%) ES6
5 12 (6.86%) Java
6 5 (2.86%) C#
7 4 (2.29%) C++
7 4 (2.29%) Python
7 4 (2.29%) TypeScript
8 2 (1.14%) R
9 1 (0.57%) Apex Code
9 1 (0.57%) CFML
9 1 (0.57%) JSX
9 1 (0.57%) PHP 5
9 1 (0.57%) XPath
9 1 (0.57%) XQuery
Qualifications
1 11 (6.29%) Degree
2 2 (1.14%) BPSS Clearance
2 2 (1.14%) Security Cleared
3 1 (0.57%) MBA
3 1 (0.57%) SC Cleared
Quality Assurance & Compliance
1 13 (7.43%) QA
1 13 (7.43%) WCAG
2 2 (1.14%) Data Quality
3 1 (0.57%) WAI
System Software
1 6 (3.43%) Docker
Systems Management
1 6 (3.43%) Capistrano
1 6 (3.43%) Kubernetes
Vendors
1 49 (28.00%) Google
2 27 (15.43%) Adobe
3 11 (6.29%) Microsoft
4 5 (2.86%) Sitecore
5 3 (1.71%) Facebook
5 3 (1.71%) Salesforce.com
5 3 (1.71%) Twitter
6 2 (1.14%) Cisco
7 1 (0.57%) Brightcove
7 1 (0.57%) Canon
7 1 (0.57%) DoubleClick
7 1 (0.57%) Hootsuite
7 1 (0.57%) Mitel
7 1 (0.57%) Omniture
7 1 (0.57%) Oracle
7 1 (0.57%) Pardot
7 1 (0.57%) SAP
7 1 (0.57%) Tableau
7 1 (0.57%) Tealium
7 1 (0.57%) Xerox