The following table provides summary statistics for contract job vacancies advertised in London with a requirement for SEO skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited SEO over the 3 months to 25 March 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

3 months to
25 Mar 2017
Same period 2016 Same period 2015
Search Engine Optimisation (SEO)
England / London
Rank 308 350 321
Rank change year-on-year +42 -29  
Contract jobs citing SEO 98 90 99
As % of all contract IT jobs advertised in London 0.50% 0.41% 0.47%
As % of the Processes & Methodologies category 0.59% 0.48% 0.57%
Number of daily rates quoted 77 62 52
Median daily rate £368 £375 £330
Median daily rate % change year-on-year -2.00% +13.63%  
90% offered a daily rate of more than £225 £243 £212
10% offered a daily rate of more than £525 £575 £545
UK excluding London median daily rate £350 £301 £275
% change year-on-year +16.18% +9.54%  
Number of hourly rates quoted 0 2 2
Median hourly rate - £20.96 £30.00
Median hourly rate % change year-on-year - -30.14%  
UK excluding London median hourly rate - £15.50 £19.00
% change year-on-year - -18.42%  

SEO is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for process and methodology skills.

Contract Process & Methodology Skills
London
Contract job vacancies with a requirement for process and methodology skills 16580 18843 17272
As % of all contract IT job vacancies advertised in London 85.16% 85.15% 82.06%
Number of daily rates quoted 11924 13599 12137
Median daily rate £480 £475 £450
Median daily rate % change year-on-year +1.05% +5.55%  
90% offered a daily rate of more than £350 £325 £310
10% offered a daily rate of more than £650 £625 £613
UK excluding London median daily rate £410 £400 £400
% change year-on-year +2.50% +0.06%  
Number of hourly rates quoted 168 194 245
Median hourly rate £31.92 £22.50 £20.00
Median hourly rate % change year-on-year +41.86% +12.50%  
90% offered a hourly rate of more than £14.20 £12.50 £11.00
10% offered a hourly rate of more than £55.00 £52.50 £55.00
UK excluding London median hourly rate £36.00 £38.75 £30.00
% change year-on-year -7.09% +29.16%  

SEO
Job Vacancy Trend in London

The job posting trend of jobs advertised in London citing SEO as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for SEO in London

SEO
Contractor Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing SEO in London.

Contractor daily rate trend for SEO in London

SEO
Contractor Daily Rate Histogram in London

The daily rate distribution of IT jobs citing SEO in London over the 3 months to 25 March 2017.

Contractor daily rate histogram for SEO in London

SEO
Contractor Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO in London.

Contractor hourly rate trend for SEO in London

SEO
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the London region over the 3 months to 25 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +14 14 £355 -37.44% 12
Feltham - 3 - -
Morden - 1 £330 -
Westminster - 1 £375 -
Hackney - 1 £375 -
Heathrow - 1 £413 -
SEO
England

SEO
Top 30 Related IT Skills in London

For the 6 months to 25 March 2017, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the London region with a requirement for SEO.

1 80 (44.69%) HTML
2 71 (39.66%) CSS
2 71 (39.66%) Agile Software Development
3 63 (35.20%) Analytics
4 56 (31.28%) JavaScript
5 47 (26.26%) User Experience
6 46 (25.70%) Marketing
7 40 (22.35%) Social Media
8 37 (20.67%) Google
9 36 (20.11%) Google Analytics
10 34 (18.99%) Analytical Skills
11 33 (18.44%) CMS
12 29 (16.20%) HTML5
13 28 (15.64%) Front End Development
14 26 (14.53%) Adobe
15 25 (13.97%) Digital Marketing
16 24 (13.41%) jQuery
17 23 (12.85%) E-Commerce
17 23 (12.85%) Microsoft
18 22 (12.29%) Stakeholder Management
19 21 (11.73%) Project Management
19 21 (11.73%) Git (software)
20 20 (11.17%) PHP
20 20 (11.17%) Publishing
21 19 (10.61%) Web Development
22 17 (9.50%) Pay per click
22 17 (9.50%) TDD
22 17 (9.50%) CSS3
23 16 (8.94%) Retail
23 16 (8.94%) WordPress

SEO
Top Related IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 33 (18.44%) CMS
2 16 (8.94%) WordPress
3 10 (5.59%) Drupal
3 10 (5.59%) SharePoint
4 8 (4.47%) Adobe Experience Manager
5 5 (2.79%) Sitecore CMS
6 3 (1.68%) Apache Spark
6 3 (1.68%) Umbraco
7 2 (1.12%) Apache
7 2 (1.12%) Confluence
7 2 (1.12%) Liferay
7 2 (1.12%) SAS
8 1 (0.56%) IIS
8 1 (0.56%) nginx
8 1 (0.56%) SharePoint 2010
8 1 (0.56%) Tomcat
Applications
1 13 (7.26%) Photoshop
2 9 (5.03%) MS Excel
3 7 (3.91%) MS Office
4 5 (2.79%) MS Project
5 4 (2.23%) Adobe Illustrator
6 2 (1.12%) Adobe Creative Suite
6 2 (1.12%) MS PowerPoint
6 2 (1.12%) Spreadsheet
7 1 (0.56%) GIMP
Business Applications
1 2 (1.12%) Eloqua
1 2 (1.12%) SAP Hybris
2 1 (0.56%) Dynamics CRM
2 1 (0.56%) Radian6
2 1 (0.56%) Salesforce.com CRM
2 1 (0.56%) SAP Oil and Gas
2 1 (0.56%) Sprinklr
Cloud Services
1 36 (20.11%) Google Analytics
2 9 (5.03%) Adobe Analytics
3 6 (3.35%) GitHub
4 4 (2.23%) AdWords
5 3 (1.68%) Akamai
6 2 (1.12%) Amazon AWS
7 1 (0.56%) Amazon EC2
7 1 (0.56%) BlueKai
7 1 (0.56%) Google Tag Manager
7 1 (0.56%) Microsoft Azure
7 1 (0.56%) Trello
Communications & Networking
1 7 (3.91%) HTTP
1 7 (3.91%) Internet
2 1 (0.56%) FTP
2 1 (0.56%) Intranet
Database & Business Intelligence
1 8 (4.47%) MySQL
2 5 (2.79%) Jackrabbit
3 3 (1.68%) Big Data
3 3 (1.68%) NoSQL
4 2 (1.12%) Data Warehouse
4 2 (1.12%) SQL Server
5 1 (0.56%) MongoDB
5 1 (0.56%) Oracle Database
5 1 (0.56%) Oracle Database 12c
5 1 (0.56%) Oracle Reports
5 1 (0.56%) PostgreSQL
5 1 (0.56%) Redis
5 1 (0.56%) Relational Database
5 1 (0.56%) SQL Server 2012
Development Applications
1 21 (11.73%) Git (software)
2 8 (4.47%) Grunt
2 8 (4.47%) JIRA
2 8 (4.47%) JUnit
2 8 (4.47%) Subversion
3 7 (3.91%) webpack
4 6 (3.35%) Maven
5 5 (2.79%) Axure RP
5 5 (2.79%) Dreamweaver
5 5 (2.79%) Mockito
6 4 (2.23%) Balsamiq Mockups
6 4 (2.23%) Cucumber
6 4 (2.23%) gulp
7 3 (1.68%) Jenkins
7 3 (1.68%) JSUnit
7 3 (1.68%) PHPUnit
7 3 (1.68%) Protractor
7 3 (1.68%) Selenium
8 2 (1.12%) Mocha
8 2 (1.12%) WebDriver
General
1 46 (25.70%) Marketing
2 20 (11.17%) Publishing
3 16 (8.94%) Retail
4 15 (8.38%) Legal
5 14 (7.82%) Finance
6 7 (3.91%) Banking
7 4 (2.23%) Advertising
7 4 (2.23%) Automotive
7 4 (2.23%) Telecoms
8 3 (1.68%) Financial Institution
8 3 (1.68%) Games
9 2 (1.12%) German Language
9 2 (1.12%) Law
9 2 (1.12%) Pharmaceutical
10 1 (0.56%) Electronics
10 1 (0.56%) Front Office
10 1 (0.56%) Local Government
10 1 (0.56%) Manufacturing
Job Titles
1 51 (28.49%) Developer
2 21 (11.73%) Front End Developer (Client-Side Developer)
3 20 (11.17%) Analyst
3 20 (11.17%) Designer
4 16 (8.94%) JavaScript Developer
5 13 (7.26%) Consultant
5 13 (7.26%) Content Designer
6 11 (6.15%) Business Analyst
7 10 (5.59%) HTML Developer
7 10 (5.59%) SEO Consultant
7 10 (5.59%) SEO Manager
8 9 (5.03%) PHP Developer
8 9 (5.03%) Project Manager
8 9 (5.03%) SEO Analyst
8 9 (5.03%) Web Designer
9 8 (4.47%) HTML CSS Developer
9 8 (4.47%) WordPress Developer
10 7 (3.91%) Content Editor
10 7 (3.91%) Drupal Developer
10 7 (3.91%) Web Editor
Libraries, Frameworks & Software Standards
1 80 (44.69%) HTML
2 71 (39.66%) CSS
3 29 (16.20%) HTML5
4 24 (13.41%) jQuery
5 17 (9.50%) CSS3
6 14 (7.82%) Sass
7 13 (7.26%) RESTful
8 12 (6.70%) Ajax
8 12 (6.70%) AngularJS
9 10 (5.59%) .NET
10 8 (4.47%) XML
11 7 (3.91%) Angular 2
11 7 (3.91%) Node.js
11 7 (3.91%) React
11 7 (3.91%) Twitter Bootstrap
12 6 (3.35%) Backbone.js
12 6 (3.35%) JSP
12 6 (3.35%) LESS
12 6 (3.35%) Spring
12 6 (3.35%) Web Services
Miscellaneous
1 47 (26.26%) User Experience
2 40 (22.35%) Social Media
3 34 (18.99%) Analytical Skills
4 5 (2.79%) Mobile App
5 4 (2.23%) Blog
6 3 (1.68%) Derivative
6 3 (1.68%) Digital Media
6 3 (1.68%) FMCG
6 3 (1.68%) Market Risk
7 2 (1.12%) Computer Science
7 2 (1.12%) Equities
7 2 (1.12%) Graphic Design
7 2 (1.12%) Management Information System
7 2 (1.12%) Streaming Video
8 1 (0.56%) Foreign Exchange (FX)
8 1 (0.56%) NHS
8 1 (0.56%) Online Banking
8 1 (0.56%) RIA
8 1 (0.56%) W3C
8 1 (0.56%) Wiki
Operating Systems
1 4 (2.23%) Apple iOS
1 4 (2.23%) Mac OS X
2 2 (1.12%) Windows
2 2 (1.12%) Windows Server
3 1 (0.56%) Linux
3 1 (0.56%) Mac OS
3 1 (0.56%) Windows Server 2008
Processes & Methodologies
1 71 (39.66%) Agile Software Development
2 63 (35.20%) Analytics
3 28 (15.64%) Front End Development
4 25 (13.97%) Digital Marketing
5 23 (12.85%) E-Commerce
6 22 (12.29%) Stakeholder Management
7 21 (11.73%) Project Management
8 19 (10.61%) Web Development
9 17 (9.50%) Pay per click
9 17 (9.50%) TDD
10 15 (8.38%) Content Management
10 15 (8.38%) Digital Analytics
11 14 (7.82%) Scrum
12 13 (7.26%) Continuous Integration
12 13 (7.26%) Responsive Web Design
13 12 (6.70%) A/B Testing
13 12 (6.70%) CRM
13 12 (6.70%) User Stories
14 11 (6.15%) Web Analytics
15 10 (5.59%) Data Analysis
Programming Languages
1 56 (31.28%) JavaScript
2 20 (11.17%) PHP
3 11 (6.15%) Java
4 8 (4.47%) C
4 8 (4.47%) SQL
5 7 (3.91%) Python
6 3 (1.68%) ES6
6 3 (1.68%) R
6 3 (1.68%) Scala
7 2 (1.12%) C#
7 2 (1.12%) Ruby
8 1 (0.56%) Go
8 1 (0.56%) TypeScript
8 1 (0.56%) VB
8 1 (0.56%) VB.NET
Qualifications
1 11 (6.15%) Security Cleared
2 8 (4.47%) SC Cleared
3 7 (3.91%) Degree
4 2 (1.12%) BPSS Clearance
4 2 (1.12%) PRINCE2 Practitioner
5 1 (0.56%) MBA
Quality Assurance & Compliance
1 7 (3.91%) Actionable Recommendations
2 6 (3.35%) QA
3 5 (2.79%) WCAG
4 4 (2.23%) WAI
5 3 (1.68%) Data Quality
6 1 (0.56%) Disclosure Scotland
System Software
1 1 (0.56%) Active Directory
1 1 (0.56%) VMware Infrastructure
Systems Management
1 2 (1.12%) Ansible
1 2 (1.12%) Puppet
2 1 (0.56%) SCCM
Vendors
1 37 (20.67%) Google
2 26 (14.53%) Adobe
3 23 (12.85%) Microsoft
4 9 (5.03%) Tableau
5 5 (2.79%) Sitecore
6 3 (1.68%) DoubleClick
6 3 (1.68%) hybris
6 3 (1.68%) SAP
7 2 (1.12%) ClickTale
7 2 (1.12%) Crazy Egg
7 2 (1.12%) Oracle
7 2 (1.12%) Sage
7 2 (1.12%) Twitter
8 1 (0.56%) AppDynamics
8 1 (0.56%) Brandwatch
8 1 (0.56%) Demandware
8 1 (0.56%) Facebook
8 1 (0.56%) HubSpot
8 1 (0.56%) NetBase
8 1 (0.56%) Sysomos
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