The following table provides summary statistics for contract job vacancies advertised in London with a requirement for SEO skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited SEO over the 3 months to 23 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Search Engine Optimisation (SEO)
England / London
3 months to
23 Jun 2017
Same period 2016 Same period 2015
Rank 316 331 350
Rank change year-on-year +15 +19  
Contract jobs citing SEO 106 96 73
As % of all contract IT jobs advertised in London 0.51% 0.44% 0.31%
As % of the Processes & Methodologies category 0.59% 0.52% 0.38%
Number of daily rates quoted 71 76 51
Median daily rate £375 £393 £338
Median daily rate % change year-on-year -4.45% +16.29%  
90% offered a daily rate of more than £225 £278 £163
10% offered a daily rate of more than £525 £550 £500
UK excluding London median daily rate £325 £350 £275
% change year-on-year -7.14% +27.27%  
Number of hourly rates quoted 0 0 1
Median hourly rate - - £175.00
UK excluding London median hourly rate £29.00 £19.61 £12.50
% change year-on-year +47.88% +56.88%  

SEO is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for process and methodology skills.

Contract Process & Methodology Skills
London
Contract job vacancies with a requirement for process and methodology skills 17919 18449 19236
As % of all contract IT job vacancies advertised in London 86.65% 85.29% 82.10%
Number of daily rates quoted 12848 13494 13624
Median daily rate £500 £475 £450
Median daily rate % change year-on-year +5.26% +5.55%  
90% offered a daily rate of more than £350 £325 £310
10% offered a daily rate of more than £630 £625 £625
UK excluding London median daily rate £415 £400 £383
% change year-on-year +3.75% +4.57%  
Number of hourly rates quoted 195 158 261
Median hourly rate £27.00 £21.00 £21.50
Median hourly rate % change year-on-year +28.57% -2.32%  
90% offered a hourly rate of more than £14.75 £12.50 £11.00
10% offered a hourly rate of more than £51.25 £43.75 £55.00
UK excluding London median hourly rate £33.50 £28.50 £30.00
% change year-on-year +17.54% -5.00%  

SEO
Job Vacancy Trend in London

The job posting trend of jobs advertised in London citing SEO as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for SEO in London

SEO
Contractor Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing SEO in London.

Contractor daily rate trend for SEO in London

SEO
Contractor Daily Rate Histogram in London

The daily rate distribution of IT jobs citing SEO in London over the 3 months to 23 June 2017.

Contractor daily rate histogram for SEO in London

SEO
Contractor Hourly Rate Trend in London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing SEO in London.

Contractor hourly rate trend for SEO in London

SEO
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the London region over the 3 months to 23 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London -8 11 £330 -12.00% 10
Uxbridge - 4 - -
Feltham - 3 - -
Croydon - 1 £488 -
SEO
England

For the 6 months to 23 June 2017, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the London region with a requirement for SEO.

1 88 (43.56%) HTML
2 79 (39.11%) CSS
3 74 (36.63%) JavaScript
3 74 (36.63%) Agile Software Development
4 70 (34.65%) User Experience
5 59 (29.21%) Analytics
6 56 (27.72%) Marketing
7 47 (23.27%) HTML5
8 36 (17.82%) Social Media
9 34 (16.83%) Front End Development
9 34 (16.83%) CMS
10 29 (14.36%) Digital Marketing
11 28 (13.86%) CSS3
11 28 (13.86%) Sass
12 27 (13.37%) jQuery
13 24 (11.88%) Google Analytics
13 24 (11.88%) Publishing
13 24 (11.88%) Microsoft
13 24 (11.88%) Adobe
14 23 (11.39%) E-Commerce
14 23 (11.39%) Google
14 23 (11.39%) TDD
15 22 (10.89%) Stakeholder Management
15 22 (10.89%) Project Management
16 21 (10.40%) Finance
16 21 (10.40%) Legal
16 21 (10.40%) .NET
17 20 (9.90%) SQL
17 20 (9.90%) Analytical Skills
18 19 (9.41%) AngularJS

SEO
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 34 (16.83%) CMS
2 12 (5.94%) Sitecore CMS
2 12 (5.94%) WordPress
3 8 (3.96%) SharePoint
4 6 (2.97%) Adobe Experience Manager
5 5 (2.48%) EPiServer
6 3 (1.49%) Apache Spark
6 3 (1.49%) SAS
6 3 (1.49%) Umbraco
7 2 (0.99%) Drupal
7 2 (0.99%) Liferay
8 1 (0.50%) Confluence
Applications
1 12 (5.94%) Microsoft Excel
2 11 (5.45%) Photoshop
3 9 (4.46%) Microsoft Office
4 6 (2.97%) Spreadsheet
5 4 (1.98%) Adobe Creative Suite
6 3 (1.49%) Adobe Illustrator
6 3 (1.49%) Microsoft PowerPoint
6 3 (1.49%) Microsoft Project
7 1 (0.50%) GIMP
7 1 (0.50%) InDesign
Business Applications
1 7 (3.47%) Eloqua
2 4 (1.98%) SAP Oil and Gas
3 2 (0.99%) Dynamics CRM
3 2 (0.99%) Radian6
3 2 (0.99%) Sprinklr
4 1 (0.50%) Magento
4 1 (0.50%) SessionCam
4 1 (0.50%) Social Studio
Cloud Services
1 24 (11.88%) Google Analytics
2 8 (3.96%) Microsoft Azure
3 6 (2.97%) Adobe Analytics
3 6 (2.97%) AdWords
3 6 (2.97%) Amazon AWS
4 2 (0.99%) BlueKai
4 2 (0.99%) GitHub
5 1 (0.50%) Amazon CloudWatch
5 1 (0.50%) Amazon S3
5 1 (0.50%) CloudFront
5 1 (0.50%) Google Tag Manager
5 1 (0.50%) SaaS
Communications & Networking
1 10 (4.95%) Internet
2 8 (3.96%) HTTP
Database & Business Intelligence
1 10 (4.95%) NoSQL
2 9 (4.46%) MySQL
3 5 (2.48%) MongoDB
4 4 (1.98%) Big Data
4 4 (1.98%) Couchbase
5 3 (1.49%) SQL Server
6 2 (0.99%) Data Warehouse
6 2 (0.99%) Jackrabbit
6 2 (0.99%) Qlik Sense
6 2 (0.99%) Relational Database
7 1 (0.50%) Mixpanel
7 1 (0.50%) Oracle Reports
7 1 (0.50%) PostgreSQL
7 1 (0.50%) Redis
Development Applications
1 16 (7.92%) Git (software)
2 13 (6.44%) gulp
3 11 (5.45%) Grunt
3 11 (5.45%) Karma Test Runner
4 8 (3.96%) JUnit
4 8 (3.96%) Mocha
4 8 (3.96%) Selenium
5 7 (3.47%) Jasmine
5 7 (3.47%) JIRA
6 6 (2.97%) Dreamweaver
6 6 (2.97%) Protractor
7 5 (2.48%) Bitbucket
7 5 (2.48%) Team Foundation Server
8 4 (1.98%) Axure RP
8 4 (1.98%) Balsamiq Mockups
8 4 (1.98%) Bower
8 4 (1.98%) Cucumber
8 4 (1.98%) Maven
8 4 (1.98%) Sinon.JS
8 4 (1.98%) Visual Studio
General
1 56 (27.72%) Marketing
2 24 (11.88%) Publishing
3 21 (10.40%) Finance
3 21 (10.40%) Legal
4 17 (8.42%) Retail
5 12 (5.94%) Advertising
6 8 (3.96%) Banking
6 8 (3.96%) Telecoms
7 4 (1.98%) Electronics
7 4 (1.98%) Games
7 4 (1.98%) Manufacturing
8 3 (1.49%) Financial Institution
9 2 (0.99%) Automotive
9 2 (0.99%) Brand Awareness
9 2 (0.99%) Digital Economy
9 2 (0.99%) Interactive Media
9 2 (0.99%) Investment Banking
9 2 (0.99%) Law
9 2 (0.99%) Pharmaceutical
10 1 (0.50%) French Language
Job Titles
1 55 (27.23%) Developer
2 30 (14.85%) Designer
3 28 (13.86%) Front End Developer (Client-Side Developer)
4 22 (10.89%) Content Designer
5 21 (10.40%) Analyst
6 20 (9.90%) JavaScript Developer
7 15 (7.43%) HTML Developer
8 13 (6.44%) HTML CSS Developer
9 12 (5.94%) Content Manager
9 12 (5.94%) Project Manager
10 11 (5.45%) Business Analyst
10 11 (5.45%) SEO Manager
11 10 (4.95%) Angular Developer
12 9 (4.46%) Consultant
12 9 (4.46%) Web Designer
13 8 (3.96%) Content Editor
13 8 (3.96%) Digital Project Manager
13 8 (3.96%) UX Developer
14 7 (3.47%) SEO Analyst
14 7 (3.47%) Web Content Editor
Libraries, Frameworks & Software Standards
1 88 (43.56%) HTML
2 79 (39.11%) CSS
3 47 (23.27%) HTML5
4 28 (13.86%) CSS3
4 28 (13.86%) Sass
5 27 (13.37%) jQuery
6 21 (10.40%) .NET
7 19 (9.41%) AngularJS
8 14 (6.93%) Twitter Bootstrap
9 12 (5.94%) Web Services
10 11 (5.45%) React
10 11 (5.45%) RESTful
11 10 (4.95%) Ajax
11 10 (4.95%) XML
12 9 (4.46%) Node.js
13 8 (3.96%) Angular 2
14 7 (3.47%) Backbone.js
14 7 (3.47%) Ember.js
14 7 (3.47%) JSON
14 7 (3.47%) SOAP
Miscellaneous
1 70 (34.65%) User Experience
2 36 (17.82%) Social Media
3 20 (9.90%) Analytical Skills
4 10 (4.95%) W3C
5 5 (2.48%) Digital Media
6 4 (1.98%) Cloud Native
7 3 (1.49%) Blog
7 3 (1.49%) Derivative
7 3 (1.49%) Market Risk
7 3 (1.49%) Mobile App
8 2 (0.99%) Computer Science
8 2 (0.99%) Equities
8 2 (0.99%) Greenfield Project
8 2 (0.99%) Mobile Banking
8 2 (0.99%) Streaming Video
9 1 (0.50%) Animation
9 1 (0.50%) iPad
9 1 (0.50%) NHS
9 1 (0.50%) Video Editing
9 1 (0.50%) Wiki
Operating Systems
1 6 (2.97%) Apple iOS
2 5 (2.48%) Mac OS X
3 2 (0.99%) Mac OS
3 2 (0.99%) Windows
3 2 (0.99%) Windows Server
4 1 (0.50%) Linux
Processes & Methodologies
1 74 (36.63%) Agile Software Development
2 59 (29.21%) Analytics
3 34 (16.83%) Front End Development
4 29 (14.36%) Digital Marketing
5 23 (11.39%) E-Commerce
5 23 (11.39%) TDD
6 22 (10.89%) Project Management
6 22 (10.89%) Stakeholder Management
7 19 (9.41%) Content Management
8 16 (7.92%) MVC
8 16 (7.92%) Responsive Web Design
8 16 (7.92%) Web Application Development
8 16 (7.92%) Web Development
9 13 (6.44%) A/B Testing
9 13 (6.44%) Marketing Automation
10 12 (5.94%) User Stories
11 11 (5.45%) Copywriting
11 11 (5.45%) Data Analysis
11 11 (5.45%) Scrum
11 11 (5.45%) Web Analytics
Programming Languages
1 74 (36.63%) JavaScript
2 20 (9.90%) SQL
3 17 (8.42%) PHP
4 12 (5.94%) Java
5 10 (4.95%) C
6 7 (3.47%) Python
7 6 (2.97%) C#
8 4 (1.98%) ES6
8 4 (1.98%) Ruby
9 3 (1.49%) R
9 3 (1.49%) Scala
10 2 (0.99%) Perl
10 2 (0.99%) VBA
11 1 (0.50%) Apple Swift
11 1 (0.50%) Bash Shell
11 1 (0.50%) Objective-C
11 1 (0.50%) VB
11 1 (0.50%) VB.NET
Qualifications
1 12 (5.94%) Security Cleared
2 8 (3.96%) Degree
2 8 (3.96%) SC Cleared
3 3 (1.49%) Numerate Degree
4 2 (0.99%) BPSS Clearance
4 2 (0.99%) PRINCE2 Practitioner
5 1 (0.50%) AWS Certification
5 1 (0.50%) Computer Science Degree
5 1 (0.50%) Microsoft Certification
Quality Assurance & Compliance
1 11 (5.45%) WCAG
2 7 (3.47%) WAI
3 4 (1.98%) GDPR
3 4 (1.98%) PCI DSS
4 3 (1.49%) Actionable Recommendations
5 1 (0.50%) Disclosure Scotland
5 1 (0.50%) QA
System Software
1 2 (0.99%) Active Directory
2 1 (0.50%) VMware Infrastructure
Systems Management
1 1 (0.50%) Ansible
1 1 (0.50%) Puppet
1 1 (0.50%) SCCM
1 1 (0.50%) Terraform
Vendors
1 24 (11.88%) Adobe
1 24 (11.88%) Microsoft
2 23 (11.39%) Google
3 12 (5.94%) Sitecore
4 6 (2.97%) Tableau
5 5 (2.48%) Marketo
6 4 (1.98%) SAP
7 3 (1.49%) Apple
8 2 (0.99%) Brandwatch
8 2 (0.99%) Citrix
8 2 (0.99%) ClickTale
8 2 (0.99%) Crazy Egg
8 2 (0.99%) Monetate
8 2 (0.99%) NetBase
8 2 (0.99%) Optimizely
8 2 (0.99%) Oracle
8 2 (0.99%) Salesforce.com
8 2 (0.99%) Sophos
8 2 (0.99%) Sysomos
8 2 (0.99%) Twitter
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