Period
to 22 November 2017

The following table provides summary statistics for contract job vacancies advertised in London with a requirement for SEO skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited SEO over the 6 months to 22 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Search Engine Optimisation (SEO)
England > London
6 months to
22 Nov 2017
Same period 2016 Same period 2015
Rank 415 415 412
Rank change year-on-year 0 -3 -27
Contract jobs citing SEO 228 201 209
As % of all contract IT jobs advertised in London 0.48% 0.44% 0.45%
As % of the Processes & Methodologies category 0.56% 0.52% 0.54%
Number of daily rates quoted 140 134 149
London median daily rate £400 £325 £325
Median daily rate % change year-on-year +23.08% - -7.14%
10th Percentile £213 £183 £163
90th Percentile £554 £514 £488
England median daily rate £375 £325 £350
% change year-on-year +15.38% -7.14% +7.69%
Number of hourly rates quoted 4 2 0
London median hourly rate £27.00 £58.20 -
Median hourly rate % change year-on-year -53.61% - -
England median hourly rate £29.00 £21.50 £36.34
% change year-on-year +34.88% -40.83% +15.35%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for process or methodology skills.

All Process and Methodology Skills
London
Contract vacancies with a requirement for process or methodology skills 40998 38993 38736
As % of all contract IT jobs advertised in London 86.99% 86.21% 83.83%
Number of daily rates quoted 29810 27960 27683
London median daily rate £500 £475 £450
Median daily rate % change year-on-year +5.26% +5.56% +2.86%
10th Percentile £313 £305 £288
90th Percentile £675 £644 £638
England median daily rate £450 £425 £423
% change year-on-year +5.88% +0.47% +5.75%
Number of hourly rates quoted 385 406 463
London median hourly rate £22.50 £21.89 £20.00
Median hourly rate % change year-on-year +2.79% +9.45% +11.11%
10th Percentile £13.33 £12.25 £11.25
90th Percentile £52.80 £50.07 £50.00
England median hourly rate £24.00 £24.43 £22.50
% change year-on-year -1.76% +8.58% +18.42%

SEO
Job Vacancy Trend in London

Job postings citing SEO as a percentage of all IT jobs advertised in London.

Job vacancy trend for SEO in London

SEO
Contractor Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing SEO in London.

Contractor daily rate trend for SEO in London

SEO
Contractor Daily Rate Histogram in London

The daily rate distribution of IT jobs citing SEO in London over the 6 months to 22 November 2017.

Contractor daily rate histogram for SEO in London

SEO
Contractor Hourly Rate Trend in London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing SEO in London.

Contractor hourly rate trend for SEO in London

SEO
Contractor Hourly Rate Histogram in London

The hourly rate distribution of IT jobs citing SEO in London over the 6 months to 22 November 2017.

Contractor hourly rate histogram for SEO in London

SEO
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the London region over the 6 months to 22 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London +5 45 £450 +28.57% 16
West London +2 13 £261 -0.57% 5
South London -27 4 £500 +105.13% 2
East London -5 3 £425 +70.00% 2
SEO
England

For the 6 months to 22 November 2017, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the London region with a requirement for SEO.

1 114 (50.00%) HTML
2 101 (44.30%) CSS
3 97 (42.54%) JavaScript
4 84 (36.84%) Analytics
5 70 (30.70%) User Experience
5 70 (30.70%) Marketing
6 66 (28.95%) HTML5
7 63 (27.63%) Finance
8 58 (25.44%) Sass
9 51 (22.37%) CSS3
10 49 (21.49%) Google
11 47 (20.61%) Agile Software Development
11 47 (20.61%) jQuery
12 42 (18.42%) Front End Development
13 41 (17.98%) E-Commerce
14 40 (17.54%) Web Development
15 39 (17.11%) Google Analytics
16 38 (16.67%) PHP
16 38 (16.67%) CMS
17 36 (15.79%) Jasmine
18 35 (15.35%) Twitter Bootstrap
19 34 (14.91%) AngularJS
19 34 (14.91%) React
19 34 (14.91%) gulp
20 32 (14.04%) Digital Marketing
21 31 (13.60%) Git (software)
22 29 (12.72%) Karma Test Runner
23 27 (11.84%) Grunt
23 27 (11.84%) .NET
23 27 (11.84%) Photoshop

SEO
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 38 (16.67%) CMS
2 26 (11.40%) WordPress
3 12 (5.26%) Sitecore CMS
4 8 (3.51%) Drupal
4 8 (3.51%) SharePoint
5 5 (2.19%) EPiServer
6 4 (1.75%) Adobe Experience Manager
7 3 (1.32%) Elasticsearch
8 2 (0.88%) Cloud Foundry
9 1 (0.44%) ColdFusion
9 1 (0.44%) Moodle
9 1 (0.44%) Umbraco
Applications
1 27 (11.84%) Photoshop
2 14 (6.14%) Adobe Illustrator
3 11 (4.82%) Microsoft Excel
4 8 (3.51%) Spreadsheet
5 5 (2.19%) Adobe Creative Suite
5 5 (2.19%) Microsoft Office
6 3 (1.32%) GIMP
7 2 (0.88%) Adobe Premiere
8 1 (0.44%) InDesign
8 1 (0.44%) Microsoft PowerPoint
Business Applications
1 5 (2.19%) Eloqua
2 3 (1.32%) Magento
3 2 (0.88%) Shopify
4 1 (0.44%) WebTrends
Cloud Services
1 39 (17.11%) Google Analytics
2 16 (7.02%) Amazon AWS
3 15 (6.58%) AdWords
4 9 (3.95%) Amazon CloudWatch
5 8 (3.51%) SaaS
6 7 (3.07%) Google Tag Manager
7 6 (2.63%) Microsoft Azure
8 3 (1.32%) Adobe Analytics
8 3 (1.32%) Algolia
8 3 (1.32%) npm
9 2 (0.88%) Heroku
9 2 (0.88%) MailChimp
9 2 (0.88%) OpenShift
9 2 (0.88%) SurveyMonkey
10 1 (0.44%) Google Cloud Platform
Communications & Networking
1 19 (8.33%) Internet
2 14 (6.14%) HTTP
3 2 (0.88%) SMS
4 1 (0.44%) Intranet
4 1 (0.44%) TCP/IP
Database & Business Intelligence
1 12 (5.26%) NoSQL
2 11 (4.82%) MySQL
3 6 (2.63%) SQL Server
4 4 (1.75%) Electronic Patient Records
5 3 (1.32%) Couchbase
5 3 (1.32%) MongoDB
5 3 (1.32%) Relational Database
6 2 (0.88%) MS Access
6 2 (0.88%) Qlik Sense
7 1 (0.44%) Big Data
7 1 (0.44%) BigQuery
7 1 (0.44%) Data Mining
Development Applications
1 36 (15.79%) Jasmine
2 34 (14.91%) gulp
3 31 (13.60%) Git (software)
4 29 (12.72%) Karma Test Runner
5 27 (11.84%) Grunt
6 23 (10.09%) Bitbucket
7 13 (5.70%) Mocha
8 12 (5.26%) JUnit
9 9 (3.95%) webpack
10 8 (3.51%) Babel
11 7 (3.07%) Selenium
12 6 (2.63%) Visual Studio
13 5 (2.19%) Team Foundation Server
14 4 (1.75%) JIRA
14 4 (1.75%) QUnit
14 4 (1.75%) Subversion
15 3 (1.32%) Bower
15 3 (1.32%) Octopus Deploy
15 3 (1.32%) Sinon.JS
15 3 (1.32%) TeamCity
General
1 70 (30.70%) Marketing
2 63 (27.63%) Finance
3 14 (6.14%) Retail
4 13 (5.70%) Banking
5 10 (4.39%) Advertising
5 10 (4.39%) Publishing
6 9 (3.95%) Retail Banking
7 8 (3.51%) Telecoms
8 5 (2.19%) Legal
9 4 (1.75%) Electronics
9 4 (1.75%) German Language
9 4 (1.75%) Italian Language
9 4 (1.75%) Manufacturing
10 3 (1.32%) Investment Banking
11 2 (0.88%) Multimedia
11 2 (0.88%) Pharmaceutical
12 1 (0.44%) Back Office
12 1 (0.44%) Billing
12 1 (0.44%) Front Office
12 1 (0.44%) Games
Job Titles
1 84 (36.84%) Developer
2 34 (14.91%) Front End Developer (Client-Side Developer)
3 24 (10.53%) JavaScript Developer
4 22 (9.65%) Analyst
5 19 (8.33%) Angular Developer
6 18 (7.89%) WordPress Developer
7 16 (7.02%) HTML Developer
8 15 (6.58%) Web Developer
9 12 (5.26%) HTML CSS Developer
9 12 (5.26%) Web Engineer
10 11 (4.82%) Content Manager
10 11 (4.82%) SEO Manager
10 11 (4.82%) UI Developer
11 10 (4.39%) Business Analyst
11 10 (4.39%) Java Developer
11 10 (4.39%) PHP Developer
12 9 (3.95%) DevOps Engineer
12 9 (3.95%) UX Developer
13 8 (3.51%) AWS Engineer
13 8 (3.51%) Designer
Libraries, Frameworks & Software Standards
1 114 (50.00%) HTML
2 101 (44.30%) CSS
3 66 (28.95%) HTML5
4 58 (25.44%) Sass
5 51 (22.37%) CSS3
6 47 (20.61%) jQuery
7 35 (15.35%) Twitter Bootstrap
8 34 (14.91%) AngularJS
8 34 (14.91%) React
9 27 (11.84%) .NET
10 24 (10.53%) Ajax
11 22 (9.65%) REST
12 21 (9.21%) Web Services
13 20 (8.77%) XML
14 19 (8.33%) Angular 2
15 18 (7.89%) JSON
15 18 (7.89%) SOAP
15 18 (7.89%) XHTML
16 17 (7.46%) Node.js
17 11 (4.82%) Redux
Miscellaneous
1 70 (30.70%) User Experience
2 23 (10.09%) Social Media
3 19 (8.33%) W3C
4 15 (6.58%) Analytical Skills
5 8 (3.51%) Blog
5 8 (3.51%) Fintech
6 6 (2.63%) Digital Media
6 6 (2.63%) NHS
7 4 (1.75%) e-Health
7 4 (1.75%) FMCG
7 4 (1.75%) LIMS
7 4 (1.75%) PACS
8 3 (1.32%) Animation
8 3 (1.32%) Cloud Native
9 2 (0.88%) Graphic Design
9 2 (0.88%) Mobile App
9 2 (0.88%) Mobile Banking
10 1 (0.44%) Algorithms
10 1 (0.44%) Computer Science
10 1 (0.44%) New Media
Operating Systems
1 9 (3.95%) Linux
2 4 (1.75%) Windows
3 2 (0.88%) Windows Server
4 1 (0.44%) Unix
Processes & Methodologies
1 84 (36.84%) Analytics
2 47 (20.61%) Agile Software Development
3 42 (18.42%) Front End Development
4 41 (17.98%) E-Commerce
5 40 (17.54%) Web Development
6 32 (14.04%) Digital Marketing
7 25 (10.96%) Responsive Web Design
8 21 (9.21%) TDD
9 20 (8.77%) Content Management
9 20 (8.77%) Mobile First
9 20 (8.77%) Web Analytics
10 18 (7.89%) OO
10 18 (7.89%) Performance Optimisation
10 18 (7.89%) Progressive Enhancement
11 17 (7.46%) Pay per click
12 16 (7.02%) Data Analysis
12 16 (7.02%) MVC
13 14 (6.14%) Stakeholder Management
14 13 (5.70%) DevOps
14 13 (5.70%) Project Management
Programming Languages
1 97 (42.54%) JavaScript
2 38 (16.67%) PHP
3 21 (9.21%) SQL
4 20 (8.77%) Python
5 19 (8.33%) ES6
6 15 (6.58%) Java
7 9 (3.95%) Bash Shell
8 8 (3.51%) C
9 5 (2.19%) R
10 4 (1.75%) VBA
11 3 (1.32%) C#
11 3 (1.32%) Perl
11 3 (1.32%) Ruby
12 2 (0.88%) TypeScript
13 1 (0.44%) Go
13 1 (0.44%) PowerShell
13 1 (0.44%) VB.NET
Qualifications
1 15 (6.58%) Degree
2 9 (3.95%) AWS Certification
3 2 (0.88%) Numerate Degree
3 2 (0.88%) SC Cleared
3 2 (0.88%) Security Cleared
4 1 (0.44%) Computer Science Degree
Quality Assurance & Compliance
1 4 (1.75%) HL7
1 4 (1.75%) QA
2 1 (0.44%) PMO
2 1 (0.44%) WCAG
System Software
1 2 (0.88%) Active Directory
1 2 (0.88%) Docker
2 1 (0.44%) Virtual Desktop
Systems Management
1 9 (3.95%) Ansible
2 8 (3.51%) Terraform
3 3 (1.32%) Kubernetes
3 3 (1.32%) TeamSite
4 1 (0.44%) Docker Swarm
Vendors
1 49 (21.49%) Google
2 16 (7.02%) Adobe
2 16 (7.02%) Microsoft
3 12 (5.26%) Sitecore
4 7 (3.07%) Apple
4 7 (3.07%) Facebook
4 7 (3.07%) Tableau
5 5 (2.19%) WooCommerce
6 4 (1.75%) Marketo
6 4 (1.75%) SAP
7 2 (0.88%) Cerner
7 2 (0.88%) Citrix
7 2 (0.88%) Elastic Path
7 2 (0.88%) Optimizely
7 2 (0.88%) Oracle
7 2 (0.88%) Sage
7 2 (0.88%) Salesforce.com
7 2 (0.88%) Sophos
7 2 (0.88%) Twitter
7 2 (0.88%) Yahoo!