Period
to 21 October 2018

The following table provides summary statistics for contract job vacancies advertised in London with a requirement for SEO skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited SEO over the 6 months to 21 October 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Search Engine Optimisation (SEO)
England > London
6 months to
21 Oct 2018
Same period 2017 Same period 2016
Rank 473 399 402
Rank change year-on-year -74 +3 +12
Contract jobs citing SEO 164 225 224
As % of all contract IT jobs advertised in London 0.36% 0.50% 0.50%
As % of the Processes & Methodologies category 0.41% 0.57% 0.58%
Number of daily rates quoted 114 141 157
London median daily rate £350 £400 £345
Median daily rate % change year-on-year -12.50% +15.94% +6.15%
10th Percentile £216 £213 £206
90th Percentile £535 £550 £525
England median daily rate £350 £363 £343
% change year-on-year -3.45% +5.84% -2.14%
Number of hourly rates quoted 1 3 2
London median hourly rate £165.00 £27.00 £58.20
Median hourly rate % change year-on-year +511.11% -53.61% -66.74%
10th Percentile £157.50 £12.20 £24.76
90th Percentile £172.50 £41.80 £91.64
England median hourly rate £35.00 £31.00 £20.00
% change year-on-year +12.90% +55.00% -45.46%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for process or methodology skills.

All Process and Methodology Skills
London
Contract vacancies with a requirement for process or methodology skills 40,032 39,667 38,888
As % of all contract IT jobs advertised in London 87.51% 88.03% 87.16%
Number of daily rates quoted 28,904 28,710 27,958
London median daily rate £500 £500 £463
Median daily rate % change year-on-year - +7.99% +2.89%
10th Percentile £325 £313 £300
90th Percentile £675 £663 £642
England median daily rate £473 £450 £425
% change year-on-year +5.00% +5.88% +3.03%
Number of hourly rates quoted 466 362 408
London median hourly rate £21.13 £22.81 £21.57
Median hourly rate % change year-on-year -7.39% +5.75% +7.85%
10th Percentile £13.31 £13.02 £11.40
90th Percentile £53.13 £50.00 £52.50
England median hourly rate £21.00 £24.82 £22.50
% change year-on-year -15.39% +10.31% +3.97%

SEO
Job Vacancy Trend in London

Job postings citing SEO as a percentage of all IT jobs advertised in London.

Job vacancy trend for SEO in London

SEO
Contractor Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing SEO in London.

Contractor daily rate trend for SEO in London

SEO
Contractor Daily Rate Histogram in London

The daily rate distribution of IT jobs citing SEO in London over the 6 months to 21 October 2018.

Contractor daily rate histogram for SEO in London

SEO
Contractor Hourly Rate Trend in London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing SEO in London.

Contractor hourly rate trend for SEO in London

SEO
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the London region over the 6 months to 21 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -10 49 £350 -15.15% 15
West London -12 9 £500 +45.77% 11
North London - 2 £333 -
SEO
England

For the 6 months to 21 October 2018, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the London region with a requirement for SEO.

1 74 (45.12%) Marketing
2 65 (39.63%) Analytics
3 61 (37.20%) User Experience
4 57 (34.76%) Agile Software Development
5 51 (31.10%) HTML
5 51 (31.10%) Google
6 49 (29.88%) JavaScript
7 47 (28.66%) CMS
8 43 (26.22%) CSS
9 36 (21.95%) E-Commerce
9 36 (21.95%) Google Analytics
10 34 (20.73%) Web Development
11 32 (19.51%) Digital Marketing
12 28 (17.07%) Content Management
13 26 (15.85%) Finance
14 25 (15.24%) Adobe
15 22 (13.41%) Pay per click
16 20 (12.20%) JIRA
16 20 (12.20%) Social Media
17 19 (11.59%) Scrum
17 19 (11.59%) Marketing Strategy
17 19 (11.59%) React
18 18 (10.98%) HTML5
19 17 (10.37%) SQL
19 17 (10.37%) CSS3
20 16 (9.76%) Sass
20 16 (9.76%) Front End Development
20 16 (9.76%) Photoshop
20 16 (9.76%) WordPress
21 15 (9.15%) Git (software)

SEO
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 47 (28.66%) CMS
2 16 (9.76%) WordPress
3 8 (4.88%) Drupal
4 7 (4.27%) Umbraco
5 6 (3.66%) Adobe Experience Manager
6 4 (2.44%) Sitecore CMS
7 2 (1.22%) Jupyter
7 2 (1.22%) SharePoint
8 1 (0.61%) Apache
8 1 (0.61%) Apache Solr
8 1 (0.61%) Confluence
8 1 (0.61%) Ethereum
8 1 (0.61%) IIS
8 1 (0.61%) JBoss
8 1 (0.61%) Tomcat
Applications
1 16 (9.76%) Photoshop
2 7 (4.27%) Microsoft Office
3 6 (3.66%) Fireworks
3 6 (3.66%) Microsoft Excel
4 4 (2.44%) InVision
5 2 (1.22%) Adobe Creative Suite
5 2 (1.22%) Adobe Illustrator
5 2 (1.22%) Microsoft PowerPoint
6 1 (0.61%) Acrobat
6 1 (0.61%) InDesign
Business Applications
1 2 (1.22%) Magento
1 2 (1.22%) Unica
2 1 (0.61%) WebTrends
Cloud Services
1 36 (21.95%) Google Analytics
2 12 (7.32%) Google Tag Manager
3 11 (6.71%) G Suite
4 9 (5.49%) AdWords
5 7 (4.27%) GitHub
5 7 (4.27%) Google Cloud Platform
6 4 (2.44%) Adobe Creative Cloud
7 3 (1.83%) Amazon AWS
8 2 (1.22%) Adobe Analytics
8 2 (1.22%) npm
9 1 (0.61%) AWS CloudFormation
9 1 (0.61%) AWS Lambda
9 1 (0.61%) Cloudflare
9 1 (0.61%) Heroku
9 1 (0.61%) Loggly
9 1 (0.61%) Office 365
9 1 (0.61%) OneDrive
9 1 (0.61%) SaaS
9 1 (0.61%) Serverless
9 1 (0.61%) Twilio
Communications & Networking
1 8 (4.88%) Internet
2 2 (1.22%) DNS
2 2 (1.22%) Intranet
3 1 (0.61%) Firewall
3 1 (0.61%) HTTP
3 1 (0.61%) Remote Desktop
3 1 (0.61%) SMS
3 1 (0.61%) VoIP
3 1 (0.61%) VPN
3 1 (0.61%) Wi-Fi
Database & Business Intelligence
1 7 (4.27%) MySQL
2 2 (1.22%) Relational Database
2 2 (1.22%) SQL Server
3 1 (0.61%) BigQuery
3 1 (0.61%) Blockchain
3 1 (0.61%) NoSQL
3 1 (0.61%) PostgreSQL
3 1 (0.61%) RDBMS
Development Applications
1 20 (12.20%) JIRA
2 15 (9.15%) Git (software)
3 9 (5.49%) Selenium
4 7 (4.27%) Jenkins
5 6 (3.66%) Hudson
5 6 (3.66%) Maven
5 6 (3.66%) WebDriver
6 5 (3.05%) GitLab
6 5 (3.05%) Webistrano
7 4 (2.44%) gulp
8 3 (1.83%) Grunt
9 2 (1.22%) Bower
9 2 (1.22%) Zephyr
10 1 (0.61%) Bitbucket
10 1 (0.61%) CircleCI
10 1 (0.61%) git-flow
10 1 (0.61%) GoCD
10 1 (0.61%) Karma Test Runner
10 1 (0.61%) Vagrant
10 1 (0.61%) webpack
General
1 74 (45.12%) Marketing
2 26 (15.85%) Finance
3 14 (8.54%) Advertising
4 11 (6.71%) Banking
4 11 (6.71%) Publishing
4 11 (6.71%) Retail
5 9 (5.49%) Legal
6 6 (3.66%) Brand Awareness
7 4 (2.44%) Games
7 4 (2.44%) Law
7 4 (2.44%) Spanish Language
8 3 (1.83%) Telecoms
9 2 (1.22%) French Language
9 2 (1.22%) German Language
9 2 (1.22%) Multimedia
10 1 (0.61%) Dutch Language
10 1 (0.61%) Electronics
10 1 (0.61%) Investment Banking
10 1 (0.61%) Manufacturing
Job Titles
1 38 (23.17%) Developer
2 17 (10.37%) Analyst
3 15 (9.15%) Designer
4 13 (7.93%) Content Designer
4 13 (7.93%) Front End Developer (Client-Side Developer)
4 13 (7.93%) React Developer
5 12 (7.32%) Web Developer
6 10 (6.10%) Marketing Manager
6 10 (6.10%) Web Analyst
7 8 (4.88%) Project Manager
7 8 (4.88%) Web Manager
8 7 (4.27%) Analytics Manager
8 7 (4.27%) E-Commerce Manager
8 7 (4.27%) Web Analytics Manager
9 6 (3.66%) Delivery Manager
9 6 (3.66%) Google Analytics Manager
9 6 (3.66%) JavaScript Developer
10 5 (3.05%) Content Manager
10 5 (3.05%) Senior Developer
10 5 (3.05%) SEO Analyst
Libraries, Frameworks & Software Standards
1 51 (31.10%) HTML
2 43 (26.22%) CSS
3 19 (11.59%) React
4 18 (10.98%) HTML5
5 17 (10.37%) CSS3
6 16 (9.76%) Sass
7 14 (8.54%) jQuery
8 13 (7.93%) AngularJS
9 11 (6.71%) LESS
10 10 (6.10%) Ajax
10 10 (6.10%) Symfony
11 9 (5.49%) Node.js
11 9 (5.49%) Vue.js
12 8 (4.88%) REST
12 8 (4.88%) Web Services
13 7 (4.27%) Handlebars
13 7 (4.27%) Mustache
14 6 (3.66%) LAMP
14 6 (3.66%) RESTful
15 5 (3.05%) XML
Miscellaneous
1 61 (37.20%) User Experience
2 20 (12.20%) Social Media
3 8 (4.88%) Analytical Skills
4 7 (4.27%) Blog
5 6 (3.66%) Fintech
5 6 (3.66%) Video Editing
6 5 (3.05%) Self-Motivation
6 5 (3.05%) W3C
7 3 (1.83%) Algorithms
8 2 (1.22%) Digital Media
8 2 (1.22%) Linux Command Line
8 2 (1.22%) Management Information System
9 1 (0.61%) Animation
9 1 (0.61%) Computer Science
9 1 (0.61%) Contract for Difference
9 1 (0.61%) Graphic Design
9 1 (0.61%) NHS
9 1 (0.61%) Podcast
9 1 (0.61%) Smartphone
9 1 (0.61%) Wiki
Operating Systems
1 2 (1.22%) Android
1 2 (1.22%) Apple iOS
1 2 (1.22%) Linux
1 2 (1.22%) Unix
2 1 (0.61%) Mac OS X
2 1 (0.61%) Windows
2 1 (0.61%) Windows Server
Processes & Methodologies
1 65 (39.63%) Analytics
2 57 (34.76%) Agile Software Development
3 36 (21.95%) E-Commerce
4 34 (20.73%) Web Development
5 32 (19.51%) Digital Marketing
6 28 (17.07%) Content Management
7 22 (13.41%) Pay per click
8 19 (11.59%) Marketing Strategy
8 19 (11.59%) Scrum
9 16 (9.76%) Front End Development
10 14 (8.54%) CRM
11 13 (7.93%) Online Marketing
11 13 (7.93%) Web Analytics
12 12 (7.32%) Cross-Browser Compatibility
13 11 (6.71%) B2B
13 11 (6.71%) Kanban
13 11 (6.71%) Project Management
13 11 (6.71%) TDD
14 10 (6.10%) Responsive Web Design
14 10 (6.10%) Web Design
Programming Languages
1 49 (29.88%) JavaScript
2 17 (10.37%) SQL
3 13 (7.93%) Java
3 13 (7.93%) PHP
4 12 (7.32%) ES6
5 6 (3.66%) C#
6 4 (2.44%) C++
6 4 (2.44%) Python
6 4 (2.44%) TypeScript
7 1 (0.61%) CFML
7 1 (0.61%) Clojure
7 1 (0.61%) PHP 5
7 1 (0.61%) R
7 1 (0.61%) VBA
7 1 (0.61%) XPath
7 1 (0.61%) XQuery
Qualifications
1 12 (7.32%) Degree
2 2 (1.22%) Security Cleared
3 1 (0.61%) Computer Science Degree
3 1 (0.61%) MBA
3 1 (0.61%) PRINCE2 Practitioner
3 1 (0.61%) SC Cleared
Quality Assurance & Compliance
1 13 (7.93%) QA
2 9 (5.49%) WCAG
3 2 (1.22%) Data Quality
4 1 (0.61%) WAI
System Software
1 7 (4.27%) Docker
Systems Management
1 7 (4.27%) Kubernetes
2 5 (3.05%) Capistrano
3 1 (0.61%) Ansible
3 1 (0.61%) Opscode Chef
3 1 (0.61%) Packer
3 1 (0.61%) Puppet
3 1 (0.61%) Terraform
Vendors
1 51 (31.10%) Google
2 25 (15.24%) Adobe
3 9 (5.49%) Microsoft
4 4 (2.44%) Sitecore
5 3 (1.83%) Facebook
5 3 (1.83%) Twitter
6 2 (1.22%) Atlassian
6 2 (1.22%) Omniture
6 2 (1.22%) Salesforce.com
7 1 (0.61%) Brightcove
7 1 (0.61%) Canon
7 1 (0.61%) Citrix
7 1 (0.61%) DoubleClick
7 1 (0.61%) Hitwise
7 1 (0.61%) HP
7 1 (0.61%) Marketo
7 1 (0.61%) Mitel
7 1 (0.61%) SAP
7 1 (0.61%) Splunk
7 1 (0.61%) Tableau