Marketing Automation Contracts in England

Marketing Automation
UK > England

The table below provides summary statistics for contract job vacancies advertised in England requiring Marketing Automation skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Marketing Automation over the 6 months leading up to 30 April 2025, comparing them to the same period in the previous two years.

6 months to
30 Apr 2025
Same period 2024 Same period 2023
Rank 444 502 611
Rank change year-on-year +58 +109 +132
Contract jobs citing Marketing Automation 36 41 37
As % of all contract jobs advertised in England 0.15% 0.11% 0.073%
As % of the Processes & Methodologies category 0.16% 0.13% 0.081%
Number of daily rates quoted 18 21 20
10th Percentile £222 £200 £400
25th Percentile £363 £243 £450
Median daily rate (50th Percentile) £525 £433 £500
Median % change year-on-year +21.39% -13.50% -3.61%
75th Percentile £575 £516 £638
90th Percentile £591 £600 £654
UK median daily rate £488 £433 £500
% change year-on-year +12.72% -13.50% -6.98%
Number of hourly rates quoted 1 2 4
10th Percentile - - £28.95
25th Percentile - £27.50 £38.63
Median hourly rate £30.00 £29.50 £44.00
Median % change year-on-year +1.69% -32.95% -
75th Percentile - £32.00 -
90th Percentile - £32.30 -
UK median hourly rate £30.00 £29.50 £44.00
% change year-on-year +1.69% -32.95% -

All Process and Methodology Skills
England

Marketing Automation falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in England.

Contract vacancies with a requirement for process or methodology skills 22,183 32,201 45,536
As % of all contract IT jobs advertised in England 91.14% 86.52% 90.24%
Number of daily rates quoted 14,534 21,119 31,974
10th Percentile £310 £300 £325
25th Percentile £413 £413 £445
Median daily rate (50th Percentile) £525 £525 £550
Median % change year-on-year - -4.55% +2.33%
75th Percentile £638 £650 £675
90th Percentile £750 £750 £766
UK median daily rate £521 £525 £550
% change year-on-year -0.86% -4.55% +4.76%
Number of hourly rates quoted 923 2,240 1,592
10th Percentile £14.67 £12.91 £10.87
25th Percentile £18.44 £16.00 £16.25
Median hourly rate £30.00 £35.83 £37.50
Median % change year-on-year -16.27% -4.45% +53.20%
75th Percentile £63.75 £60.00 £65.00
90th Percentile £75.00 £72.50 £75.00
UK median hourly rate £29.00 £35.50 £37.30
% change year-on-year -18.31% -4.83% +49.20%

Marketing Automation
Job Vacancy Trend in England

Job postings citing Marketing Automation as a proportion of all IT jobs advertised in England.

Job vacancy trend for Marketing Automation in England

Marketing Automation
Contractor Daily Rate Trend in England

3-month moving average daily rate quoted in jobs citing Marketing Automation in England.

Daily rate trend for Marketing Automation in England

Marketing Automation
Daily Rate Histogram in England

Daily rate distribution for jobs citing Marketing Automation in England over the 6 months to 30 April 2025.

Daily rate histogram for Marketing Automation in England

Marketing Automation
Contractor Hourly Rate Trend in England

3-month moving average hourly rates quoted in jobs citing Marketing Automation in England.

Hourly rate trend for Marketing Automation in England

Marketing Automation
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing Automation within the England region over the 6 months to 30 April 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London +22 25 £488 +12.72% 107
Midlands - 5 - - 5
West Midlands - 4 - - 4
North of England - 2 £550 - 16
South East - 2 £471 - 16
Yorkshire - 2 £550 - 4
East of England +33 1 - - 4
East Midlands - 1 - - 1
Marketing Automation
UK

Marketing Automation
Co-occurring Skills and Capabilities in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (2.78%) CMS
1 1 (2.78%) Drupal
1 1 (2.78%) WordPress
Applications
1 1 (2.78%) Chatbot
1 1 (2.78%) Microsoft Office
Business Applications
1 4 (11.11%) Dynamics CRM
2 3 (8.33%) Unica
Cloud Services
1 7 (19.44%) Google Analytics
2 4 (11.11%) Adobe Analytics
2 4 (11.11%) AWS
3 3 (8.33%) Azure
3 3 (8.33%) GCP
4 2 (5.56%) Social Studio
5 1 (2.78%) Commercetools
5 1 (2.78%) Contentful
5 1 (2.78%) Dynamics 365
5 1 (2.78%) Figma
5 1 (2.78%) GitHub
5 1 (2.78%) GitHub Actions
5 1 (2.78%) Power Platform
5 1 (2.78%) PowerApps
5 1 (2.78%) SaaS
Communications & Networking
1 1 (2.78%) DNS
1 1 (2.78%) HTTP
1 1 (2.78%) SMS
Development Applications
1 1 (2.78%) Browser DevTools
1 1 (2.78%) Git
1 1 (2.78%) Jenkins
1 1 (2.78%) Vite
1 1 (2.78%) webpack
General
1 36 (100.00%) Marketing
2 16 (44.44%) Social Skills
3 10 (27.78%) Finance
4 7 (19.44%) Analytical Skills
5 6 (16.67%) Public Sector
6 5 (13.89%) Brand Awareness
7 2 (5.56%) Electronics
8 1 (2.78%) Advertising
8 1 (2.78%) Banking
8 1 (2.78%) French Language
8 1 (2.78%) German Language
8 1 (2.78%) Law
8 1 (2.78%) Manufacturing
8 1 (2.78%) Police
8 1 (2.78%) Publishing
8 1 (2.78%) Telecoms
Job Titles
1 8 (22.22%) Marketing Manager
2 7 (19.44%) Consultant
3 5 (13.89%) Marketing Consultant
4 4 (11.11%) Campaign Manager
4 4 (11.11%) Marketing Project Manager
4 4 (11.11%) Project Manager
4 4 (11.11%) Salesforce Consultant
5 3 (8.33%) Automation Consultant
5 3 (8.33%) Cloud Developer
5 3 (8.33%) Cloud Specialist
5 3 (8.33%) Developer
5 3 (8.33%) Integration Consultant
5 3 (8.33%) Marketing Automation Consultant
6 2 (5.56%) CRM Manager
6 2 (5.56%) Implementation Project Manager
6 2 (5.56%) Lead
6 2 (5.56%) Marketing Automation Manager
6 2 (5.56%) Marketing Specialist
6 2 (5.56%) Salesforce Administrator
6 2 (5.56%) Salesforce Developer
Libraries, Frameworks & Software Standards
1 4 (11.11%) CSS
1 4 (11.11%) HTML
2 1 (2.78%) AngularJS
2 1 (2.78%) GatsbyJS
2 1 (2.78%) HTML5
2 1 (2.78%) Jest
2 1 (2.78%) Lightning Web Components
2 1 (2.78%) Next.js
2 1 (2.78%) Parceljs
2 1 (2.78%) React
2 1 (2.78%) React Native
2 1 (2.78%) Sass
2 1 (2.78%) Visualforce
2 1 (2.78%) Vue
Miscellaneous
1 10 (27.78%) Social Media
2 4 (11.11%) Marketing Technology
3 3 (8.33%) Enterprise Software
4 2 (5.56%) Data Structures
4 2 (5.56%) Management Information System
5 1 (2.78%) Legacy Systems
5 1 (2.78%) Low-Code
5 1 (2.78%) Mobile App
5 1 (2.78%) Onboarding
5 1 (2.78%) Product Ownership
5 1 (2.78%) PropTech
Processes & Methodologies
1 16 (44.44%) CRM
2 15 (41.67%) Analytics
3 13 (36.11%) Marketing Strategy
4 12 (33.33%) Project Management
5 11 (30.56%) Stakeholder Management
6 9 (25.00%) Campaign Management
6 9 (25.00%) Lead Generation
7 7 (19.44%) B2B
7 7 (19.44%) Customer Experience
7 7 (19.44%) Data Management
8 6 (16.67%) Demand Generation
8 6 (16.67%) Email Marketing
8 6 (16.67%) Migration
8 6 (16.67%) Multichannel Marketing
8 6 (16.67%) Problem-Solving
9 5 (13.89%) A/B Testing
9 5 (13.89%) Data Analytics
9 5 (13.89%) Digital Marketing
9 5 (13.89%) Performance Metrics
10 4 (11.11%) Product Marketing
Programming Languages
1 5 (13.89%) SQL
2 3 (8.33%) Java
3 1 (2.78%) Apex Code
3 1 (2.78%) JavaScript
3 1 (2.78%) TypeScript
Qualifications
1 6 (16.67%) Degree
2 3 (8.33%) PMI Certification
2 3 (8.33%) PMP
3 1 (2.78%) SC Cleared
3 1 (2.78%) Security Cleared
Quality Assurance & Compliance
1 3 (8.33%) Accessibility
1 3 (8.33%) GDPR
2 1 (2.78%) California Consumer Privacy Act
2 1 (2.78%) Data Quality
2 1 (2.78%) WCAG
Systems Management
1 1 (2.78%) Systems Management Server (SMS)
Vendors
1 13 (36.11%) Salesforce
2 10 (27.78%) Google
3 6 (16.67%) Salesforce Marketing Cloud
4 5 (13.89%) Adobe
4 5 (13.89%) HubSpot
4 5 (13.89%) Marketo
5 3 (8.33%) IBM
6 2 (5.56%) Microsoft
6 2 (5.56%) SAP
7 1 (2.78%) Amplitude
7 1 (2.78%) Cvent
7 1 (2.78%) OneTrust
7 1 (2.78%) Optimizely