Marketing Contract Job Trends in the Midlands

Marketing
England > Midlands

The table below looks at the prevalence of the term Marketing in contract job vacancies in the Midlands. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 22 December 2025, comparing them to the same period in the previous two years.

6 months to
22 Dec 2025
Same period 2024 Same period 2023
Rank 97 81 86
Rank change year-on-year -16 +5 +30
Contract jobs citing Marketing 70 44 42
As % of all contract jobs in the Midlands 2.21% 1.91% 1.63%
As % of the General category 3.80% 3.06% 3.10%
Number of daily rates quoted 41 28 29
10th Percentile £154 £210 £217
25th Percentile £333 £265 £325
Median daily rate (50th Percentile) £425 £456 £400
Median % change year-on-year -6.75% +13.94% -20.00%
75th Percentile £494 £554 £523
90th Percentile £613 £577 £600
England median daily rate £450 £500 £519
% change year-on-year -10.00% -3.61% -1.19%
Number of hourly rates quoted 14 0 3
10th Percentile £16.80 - £20.93
25th Percentile £20.25 - £21.05
Median hourly rate £23.83 - £22.50
75th Percentile £25.00 - £24.18
90th Percentile £32.38 - £24.43
England median hourly rate £23.83 £36.25 £28.75
% change year-on-year -34.28% +26.09% -23.33%

All General Skills
Midlands

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring common skills in the Midlands.

Contract vacancies with a requirement for common skills 1,842 1,440 1,354
As % of all contract IT jobs advertised in the Midlands 58.27% 62.53% 52.56%
Number of daily rates quoted 1,182 902 939
10th Percentile £206 £210 £200
25th Percentile £363 £356 £363
Median daily rate (50th Percentile) £475 £500 £483
Median % change year-on-year -5.00% +3.63% -2.53%
75th Percentile £569 £599 £600
90th Percentile £638 £700 £688
England median daily rate £500 £538 £550
% change year-on-year -6.98% -2.27% -
Number of hourly rates quoted 118 57 70
10th Percentile £14.00 £14.70 £14.05
25th Percentile £16.14 £17.00 £16.05
Median hourly rate £22.27 £23.82 £20.26
Median % change year-on-year -6.53% +17.60% +22.76%
75th Percentile £27.21 £31.76 £46.56
90th Percentile £40.09 £51.00 £65.38
England median hourly rate £23.50 £30.00 £34.50
% change year-on-year -21.67% -13.04% +34.69%

Marketing
Job Vacancy Trend in the Midlands

Historical trend showing the proportion of contract IT job postings citing Marketing relative to all contract IT jobs advertised in the Midlands.

Marketing job vacancy trend in the Midlands

Marketing
Daily Rate Trend in the Midlands

Contractor daily rate distribution trend for jobs in the Midlands citing Marketing.

Contractor daily rate distribution trend for jobs in the Midlands citing Marketing

Marketing
Daily Rate Histogram in the Midlands

Daily rate distribution for jobs citing Marketing in the Midlands over the 6 months to 22 December 2025.

Daily rate histogram for Marketing in the Midlands

Marketing
Hourly Rate Trend in the Midlands

Contractor hourly rate distribution trend for jobs in the Midlands citing Marketing.

Contractor hourly rate distribution trend for jobs in the Midlands citing Marketing

Marketing
Hourly Rate Histogram in the Midlands

Hourly rate distribution of jobs citing Marketing in the Midlands over the 6 months to 22 December 2025.

Hourly rate histogram for Marketing in the Midlands

Marketing
Contract Job Locations in the Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the Midlands region over the 6 months to 22 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
East Midlands +16 47 £413 +47.32% 63
West Midlands -37 23 £519 +3.75% 91
Marketing
England

Marketing
Co-Occurring Skills & Capabilities in the Midlands by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 3 (4.29%) CMS
2 1 (1.43%) Apache Spark
2 1 (1.43%) Drupal
2 1 (1.43%) Sitecore CMS
2 1 (1.43%) SugarCRM
2 1 (1.43%) Umbraco
Applications
1 6 (8.57%) Microsoft Office
2 4 (5.71%) Microsoft PowerPoint
3 2 (2.86%) Microsoft Project
3 2 (2.86%) Trello
4 1 (1.43%) Adobe Creative Suite
4 1 (1.43%) Adobe Illustrator
4 1 (1.43%) InDesign
4 1 (1.43%) Photoshop
Business Applications
1 5 (7.14%) Salesforce CRM
2 3 (4.29%) Dynamics CRM
Cloud Services
1 18 (25.71%) Salesforce Sales Cloud
2 17 (24.29%) Salesforce Service Cloud
3 6 (8.57%) Microsoft 365
4 5 (7.14%) Azure
4 5 (7.14%) Power Platform
4 5 (7.14%) Salesforce Commerce Cloud
5 3 (4.29%) Dynamics 365
5 3 (4.29%) Power Automate
5 3 (4.29%) PowerApps
6 2 (2.86%) Asana
6 2 (2.86%) Google Analytics
7 1 (1.43%) Algolia
7 1 (1.43%) Amplience
7 1 (1.43%) AWS
7 1 (1.43%) Azure DevOps
7 1 (1.43%) SaaS
7 1 (1.43%) Salesforce Einstein
Communications & Networking
1 6 (8.57%) Wireless
2 1 (1.43%) SSL
Database & Business Intelligence
1 5 (7.14%) Data Warehouse
2 2 (2.86%) Power BI
3 1 (1.43%) Big Data
3 1 (1.43%) Dremio
3 1 (1.43%) Hadoop
3 1 (1.43%) MySQL
3 1 (1.43%) SQL Server
3 1 (1.43%) Tableau
Development Applications
1 3 (4.29%) JIRA
2 1 (1.43%) Git
General
1 29 (41.43%) Finance
2 23 (32.86%) Social Skills
3 21 (30.00%) Telecoms
4 19 (27.14%) Manufacturing
4 19 (27.14%) Public Sector
5 18 (25.71%) Electronics
6 10 (14.29%) Analytical Skills
7 7 (10.00%) Retail
8 4 (5.71%) Automotive
8 4 (5.71%) Influencing Skills
8 4 (5.71%) Organisational Skills
8 4 (5.71%) Presentation Skills
9 2 (2.86%) Legal
9 2 (2.86%) Publishing
10 1 (1.43%) Banking
10 1 (1.43%) Financial Institution
10 1 (1.43%) Inclusion and Diversity
10 1 (1.43%) Law
10 1 (1.43%) Local Government
10 1 (1.43%) Retail Banking
Job Titles
1 20 (28.57%) Architect
2 15 (21.43%) Salesforce Architect
3 9 (12.86%) Analyst
4 8 (11.43%) Desktop Support
5 7 (10.00%) Business Analyst
5 7 (10.00%) Developer
5 7 (10.00%) Salesforce Analyst
5 7 (10.00%) Salesforce Business Analyst
6 6 (8.57%) 2nd Line Desktop Support
6 6 (8.57%) 2nd Line Support
6 6 (8.57%) IT Support
6 6 (8.57%) Project Manager
6 6 (8.57%) SC Cleared Desktop Support
7 5 (7.14%) Support Technician
8 4 (5.71%) Consultant
8 4 (5.71%) Salesforce Trainer
8 4 (5.71%) Senior
8 4 (5.71%) Technical Engineer
8 4 (5.71%) Trainer
9 3 (4.29%) Lead
Libraries, Frameworks & Software Standards
1 15 (21.43%) REST
2 14 (20.00%) SOAP
3 12 (17.14%) Lightning Web Components
3 12 (17.14%) Visualforce
4 11 (15.71%) Middleware
5 6 (8.57%) HTML
6 4 (5.71%) VML
7 3 (4.29%) .NET
7 3 (4.29%) CSS
8 2 (2.86%) EDI
9 1 (1.43%) ADO
9 1 (1.43%) CSS3
9 1 (1.43%) HTML5
9 1 (1.43%) PySpark
Miscellaneous
1 17 (24.29%) Product Ownership
2 8 (11.43%) Management Information System
3 6 (8.57%) Data Centre
4 4 (5.71%) e-Learning
4 4 (5.71%) Learning Management System
5 3 (4.29%) IoT
5 3 (4.29%) Mainframe
5 3 (4.29%) Taxonomies
6 2 (2.86%) Mobile App
7 1 (1.43%) AI Agents
7 1 (1.43%) Driving Licence
7 1 (1.43%) Freedom of Information
7 1 (1.43%) Graphic Design
7 1 (1.43%) Greenfield Project
7 1 (1.43%) NHS
7 1 (1.43%) Onboarding
7 1 (1.43%) Social Media
Operating Systems
1 6 (8.57%) Android
1 6 (8.57%) Mac OS
Processes & Methodologies
1 28 (40.00%) Agile
1 28 (40.00%) Problem-Solving
2 22 (31.43%) Mentoring
3 21 (30.00%) Business Intelligence
4 18 (25.71%) Digital Marketing
4 18 (25.71%) Migration
4 18 (25.71%) Programme Management
5 17 (24.29%) Data Modelling
5 17 (24.29%) Roadmaps
6 16 (22.86%) Technical Leadership
7 15 (21.43%) Stakeholder Management
8 14 (20.00%) CRM
8 14 (20.00%) Data Flow Diagram
9 13 (18.57%) Data Governance
10 12 (17.14%) Architecture Roadmap
10 12 (17.14%) Data Migration
11 11 (15.71%) Data Management
11 11 (15.71%) Integration Patterns
12 10 (14.29%) Data Security
13 9 (12.86%) Computer Science
Programming Languages
1 12 (17.14%) Apex Code
2 6 (8.57%) JavaScript
3 4 (5.71%) SQL
4 3 (4.29%) C#
5 1 (1.43%) PHP
5 1 (1.43%) Python
Qualifications
1 18 (25.71%) SC Cleared
1 18 (25.71%) Security Cleared
2 13 (18.57%) Degree
3 9 (12.86%) Computer Science Degree
4 5 (7.14%) Master's Degree
5 4 (5.71%) CSPO
6 2 (2.86%) MCP
6 2 (2.86%) PMI Certification
6 2 (2.86%) PMP
7 1 (1.43%) CIPD
7 1 (1.43%) ITIL Certification
Quality Assurance & Compliance
1 13 (18.57%) GDPR
2 12 (17.14%) California Consumer Privacy Act
2 12 (17.14%) Data Quality
3 5 (7.14%) QA
4 2 (2.86%) Accessibility
System Software
1 1 (1.43%) Firmware
1 1 (1.43%) HDFS
Vendors
1 26 (37.14%) Salesforce
2 19 (27.14%) SAP
3 6 (8.57%) Apple
3 6 (8.57%) Cisco
3 6 (8.57%) Dell
3 6 (8.57%) Google
3 6 (8.57%) HP
4 5 (7.14%) Microsoft
5 3 (4.29%) Pega
5 3 (4.29%) Salesforce Marketing Cloud
6 2 (2.86%) MuleSoft
7 1 (1.43%) Ab Initio
7 1 (1.43%) Adobe
7 1 (1.43%) Genesys
7 1 (1.43%) HubSpot
7 1 (1.43%) Oracle
7 1 (1.43%) ServiceNow
7 1 (1.43%) Sitecore