Marketing Jobs in the Midlands

Marketing
England > Midlands

The table below looks at the prevalence of the term Marketing in permanent job vacancies in the Midlands. Included is a benchmarking guide to the salaries offered in vacancies that cited Marketing over the 6 months leading up to 27 April 2025, comparing them to the same period in the previous two years.

6 months to
27 Apr 2025
Same period 2024 Same period 2023
Rank 87 58 107
Rank change year-on-year -29 +49 -58
Permanent jobs citing Marketing 191 449 288
As % of all permanent jobs advertised in the Midlands 2.77% 3.85% 2.99%
As % of the General category 4.96% 6.79% 4.05%
Number of salaries quoted 108 354 156
10th Percentile £24,000 £25,750 £29,625
25th Percentile £36,250 £30,000 £35,000
Median annual salary (50th Percentile) £43,500 £40,000 £42,500
Median % change year-on-year +8.75% -5.88% -5.56%
75th Percentile £56,250 £55,000 £57,500
90th Percentile £67,500 £72,500 £74,375
England median annual salary £55,000 £45,000 £55,000
% change year-on-year +22.22% -18.18% -

All General Skills
Midlands

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring common skills in the Midlands.

Permanent vacancies with a requirement for common skills 3,848 6,613 7,111
As % of all permanent jobs advertised in the Midlands 55.91% 56.75% 73.90%
Number of salaries quoted 1,850 4,705 3,141
10th Percentile £26,250 £25,500 £28,000
25th Percentile £33,750 £31,250 £37,000
Median annual salary (50th Percentile) £47,683 £45,000 £52,500
Median % change year-on-year +5.96% -14.29% +10.53%
75th Percentile £62,500 £60,000 £66,250
90th Percentile £75,000 £71,991 £77,500
England median annual salary £57,500 £52,500 £60,255
% change year-on-year +9.52% -12.87% +0.43%

Marketing
Job Vacancy Trend in the Midlands

Job postings citing Marketing as a proportion of all IT jobs advertised in the Midlands.

Job vacancy trend for Marketing in the Midlands

Marketing
Salary Trend in the Midlands

3-month moving average salary quoted in jobs citing Marketing in the Midlands.

Salary trend for Marketing in the Midlands

Marketing
Salary Histogram in the Midlands

Salary distribution for jobs citing Marketing in the Midlands over the 6 months to 27 April 2025.

Salary histogram for Marketing in the Midlands

Marketing
Job Locations in the Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Midlands region over the 6 months to 27 April 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
West Midlands -24 126 £45,000 +12.50% 219
East Midlands -26 65 £43,500 +11.54% 154
Marketing
England

Marketing
Co-occurring Skills and Capabilities in the Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (2.62%) CMS
2 3 (1.57%) Apache Spark
3 1 (0.52%) Headless CMS
3 1 (0.52%) Oracle SOA Suite
3 1 (0.52%) SharePoint
3 1 (0.52%) Strapi
3 1 (0.52%) WordPress
Applications
1 37 (19.37%) Microsoft Office
2 27 (14.14%) Microsoft Excel
3 4 (2.09%) Microsoft PowerPoint
4 2 (1.05%) Photoshop
5 1 (0.52%) Adobe Creative Suite
5 1 (0.52%) Chatbot
5 1 (0.52%) Trello
Business Applications
1 9 (4.71%) Dynamics CRM
2 7 (3.66%) Shopify
3 4 (2.09%) Dynamics AX
4 3 (1.57%) Magento
5 2 (1.05%) Dynamics NAV
5 2 (1.05%) Odoo
6 1 (0.52%) Maximo
6 1 (0.52%) NetSuite
6 1 (0.52%) Oracle EBS
Cloud Services
1 27 (14.14%) Power Platform
2 22 (11.52%) Google Analytics
3 19 (9.95%) Azure
4 13 (6.81%) Google Ads
5 12 (6.28%) Azure Synapse Analytics
5 12 (6.28%) Microsoft 365
6 10 (5.24%) SaaS
7 5 (2.62%) Dynamics 365
7 5 (2.62%) Facebook Ads
7 5 (2.62%) MailChimp
8 4 (2.09%) AWS
8 4 (2.09%) Firebase
8 4 (2.09%) Google Tag Manager
9 3 (1.57%) Amazon EC2
9 3 (1.57%) Amazon S3
9 3 (1.57%) Amazon SageMaker
9 3 (1.57%) AWS Lambda
9 3 (1.57%) GitHub
9 3 (1.57%) Google Data Studio
9 3 (1.57%) Serverless
Communications & Networking
1 4 (2.09%) Intranet
1 4 (2.09%) SMS
2 1 (0.52%) Ethernet
2 1 (0.52%) Firewall
2 1 (0.52%) LTE
2 1 (0.52%) Profibus
2 1 (0.52%) SD-WAN
2 1 (0.52%) VLAN
2 1 (0.52%) VPN
2 1 (0.52%) WAN
2 1 (0.52%) Wi-Fi
2 1 (0.52%) Wireless
Database & Business Intelligence
1 25 (13.09%) Power BI
2 12 (6.28%) Relational Database
2 12 (6.28%) Tableau
3 5 (2.62%) SQL Server
4 3 (1.57%) Amazon Athena
4 3 (1.57%) Looker
4 3 (1.57%) MS Access
4 3 (1.57%) Parquet
4 3 (1.57%) PostgreSQL
4 3 (1.57%) Spark SQL
5 2 (1.05%) MySQL
6 1 (0.52%) BigQuery
6 1 (0.52%) Oracle ODI
6 1 (0.52%) SQL Server Reporting Services
Development Applications
1 5 (2.62%) Git
2 3 (1.57%) GitLab
2 3 (1.57%) JIRA
3 1 (0.52%) Subversion
General
1 106 (55.50%) Finance
2 90 (47.12%) Social Skills
3 51 (26.70%) Analytical Skills
4 38 (19.90%) Retail
5 29 (15.18%) Legal
6 28 (14.66%) Telecoms
7 22 (11.52%) Manufacturing
8 18 (9.42%) Public Sector
9 12 (6.28%) Presentation Skills
10 9 (4.71%) Advertising
11 6 (3.14%) Automotive
12 5 (2.62%) Agriculture
12 5 (2.62%) Electronics
12 5 (2.62%) Inclusion and Diversity
13 4 (2.09%) Law
13 4 (2.09%) Organisational Skills
14 3 (1.57%) Brand Awareness
14 3 (1.57%) Dutch Language
14 3 (1.57%) French Language
15 2 (1.05%) Military
Job Titles
1 24 (12.57%) Customer Executive
2 22 (11.52%) Analyst
3 21 (10.99%) Risk Manager
3 21 (10.99%) Technology Risk Manager
4 17 (8.90%) Senior
5 12 (6.28%) Data Scientist
6 11 (5.76%) Marketing Manager
7 10 (5.24%) Operations Manager
8 9 (4.71%) Data Analyst
9 8 (4.19%) Senior Analyst
10 7 (3.66%) Digital Analyst
10 7 (3.66%) Product Manager
11 6 (3.14%) Architect
11 6 (3.14%) Lead
11 6 (3.14%) Marketing Analyst
11 6 (3.14%) Marketing Data Analyst
11 6 (3.14%) Pricing Analyst
11 6 (3.14%) Sales Manager
12 5 (2.62%) Senior Marketing Analyst
12 5 (2.62%) Senior Pricing Analyst
Libraries, Frameworks & Software Standards
1 15 (7.85%) HTML
2 13 (6.81%) CSS
3 6 (3.14%) .NET
4 3 (1.57%) PySpark
4 3 (1.57%) XGBoost
5 1 (0.52%) JSON
5 1 (0.52%) LESS
5 1 (0.52%) Next.js
5 1 (0.52%) React
5 1 (0.52%) STL
5 1 (0.52%) Tailwind CSS
5 1 (0.52%) Vue
Miscellaneous
1 21 (10.99%) Blockchain
1 21 (10.99%) Robotics
2 10 (5.24%) Self-Motivation
2 10 (5.24%) Social Media
3 9 (4.71%) Product Ownership
4 8 (4.19%) Marketing Technology
4 8 (4.19%) Mobile App
5 6 (3.14%) Analytical Mindset
6 5 (2.62%) Algorithms
7 4 (2.09%) Onboarding
8 3 (1.57%) Graphic Design
9 2 (1.05%) Data Protection Act
9 2 (1.05%) Driving Licence
9 2 (1.05%) Embedded Systems
9 2 (1.05%) FMCG
9 2 (1.05%) IoT
9 2 (1.05%) Legacy Applications
9 2 (1.05%) Legacy Systems
9 2 (1.05%) Management Information System
9 2 (1.05%) NHS
Operating Systems
1 4 (2.09%) Windows
2 3 (1.57%) Windows Server
3 1 (0.52%) Android
3 1 (0.52%) Apple iOS
3 1 (0.52%) Windows 10
Processes & Methodologies
1 84 (43.98%) Analytics
2 67 (35.08%) Decision-Making
3 44 (23.04%) CRM
4 42 (21.99%) Artificial Intelligence
4 42 (21.99%) Digital Marketing
5 39 (20.42%) Business Development
6 36 (18.85%) Agile
7 35 (18.32%) Business Intelligence
8 32 (16.75%) Data-Driven Decision Making
9 29 (15.18%) Coaching
10 28 (14.66%) Mentoring
11 27 (14.14%) Marketing Strategy
12 26 (13.61%) Contract Negotiation
12 26 (13.61%) Data Analytics
13 25 (13.09%) Actionable Insight
13 25 (13.09%) Data Analysis
13 25 (13.09%) SEO
14 24 (12.57%) Pay per click
14 24 (12.57%) Problem-Solving
14 24 (12.57%) Project Delivery
Programming Languages
1 36 (18.85%) SQL
2 17 (8.90%) Python
3 12 (6.28%) C++
3 12 (6.28%) Java
3 12 (6.28%) R
4 11 (5.76%) JavaScript
5 4 (2.09%) C#
6 2 (1.05%) PHP
6 2 (1.05%) PL/SQL
Qualifications
1 27 (14.14%) Degree
2 6 (3.14%) Numerate Degree
3 5 (2.62%) SC Cleared
3 5 (2.62%) Security Cleared
4 3 (1.57%) DBS Check
5 2 (1.05%) Microsoft Certification
6 1 (0.52%) PMI Certification
6 1 (0.52%) PMP
Quality Assurance & Compliance
1 21 (10.99%) ITGC
2 13 (6.81%) GDPR
3 6 (3.14%) California Consumer Privacy Act
4 5 (2.62%) Actionable Recommendations
4 5 (2.62%) Data Quality
5 3 (1.57%) PCI DSS
5 3 (1.57%) PMO
5 3 (1.57%) QA
6 2 (1.05%) Accessibility
6 2 (1.05%) Cyber Essentials
7 1 (0.52%) ISO 9001
7 1 (0.52%) ISO/IEC 20000
7 1 (0.52%) ISO/IEC 27001
System Software
1 3 (1.57%) VMware Infrastructure
2 2 (1.05%) Active Directory
3 1 (0.52%) Embedded Firmware
3 1 (0.52%) Firmware
Systems Management
1 1 (0.52%) Kubernetes
1 1 (0.52%) SCCM
Vendors
1 36 (18.85%) Salesforce
2 32 (16.75%) Microsoft
3 24 (12.57%) Google
4 11 (5.76%) Facebook
5 7 (3.66%) Zoho
6 6 (3.14%) SAP
7 5 (2.62%) Optimizely
8 4 (2.09%) Adobe
8 4 (2.09%) HubSpot
9 3 (1.57%) Databricks
9 3 (1.57%) dotdigital
9 3 (1.57%) VMware
10 2 (1.05%) Ahrefs
10 2 (1.05%) Cisco
10 2 (1.05%) Instagram
10 2 (1.05%) Oracle
10 2 (1.05%) WooCommerce
11 1 (0.52%) Citrix
11 1 (0.52%) Commvault
11 1 (0.52%) Epicor