The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the Midlands. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 3 months to 25 June 2017 with a comparison to the same period over the previous 2 years.

Marketing
England / Midlands
3 months to
25 Jun 2017
Same period 2016 Same period 2015
Rank 11 18 27
Rank change year-on-year +7 +9  
Permanent jobs citing Marketing 4 3 6
As % of all permanent IT jobs advertised in the Midlands 8.33% 2.65% 3.30%
As % of the General category 25.00% 6.52% 6.82%
Number of salaries quoted 0 2 1
Median salary - £45,000 £77,500
Median salary % change year-on-year - -41.93%  
UK excluding London median salary £40,000 £38,500 £40,000
% change year-on-year +3.89% -3.75%  

Marketing is in the common skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the Midlands with a requirement for common skills.

General Skills
Midlands
Permanent job vacancies with a requirement for common skills 16 46 88
As % of all permanent IT job vacancies advertised in the Midlands 33.33% 40.71% 48.35%
Number of salaries quoted 9 38 64
Median salary £55,000 £57,500 £55,000
Median salary % change year-on-year -4.34% +4.54%  
90% offered a salary of more than £30,000 £40,000 £44,000
10% offered a salary of more than £85,000 £100,000 £100,000
UK excluding London median salary £45,000 £45,000 £45,000

Marketing
Job Vacancy Trend in the Midlands

The job posting trend of jobs advertised in the Midlands citing Marketing as a proportion of all permanent or contract IT jobs with a match in the General category.

Job vacancy trend for Marketing in the Midlands

Marketing
Salary Trend in the Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in the Midlands.

Salary trend for Marketing in the Midlands

For the 6 months to 25 June 2017, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Midlands region with a requirement for Marketing.

1 6 (66.67%) Finance
2 5 (55.56%) Manufacturing
2 5 (55.56%) ERP
2 5 (55.56%) Driving Licence
3 2 (22.22%) Presales
3 2 (22.22%) User Experience
3 2 (22.22%) Analytical Skills
3 2 (22.22%) Adobe Creative Suite
3 2 (22.22%) Wireframes
3 2 (22.22%) Digital Transformation Programme
3 2 (22.22%) Google Analytics
3 2 (22.22%) Google
3 2 (22.22%) Degree
3 2 (22.22%) Usability Testing
3 2 (22.22%) Time Management
3 2 (22.22%) UX Design
3 2 (22.22%) Web Usability
3 2 (22.22%) HTML5
3 2 (22.22%) Balsamiq Mockups
3 2 (22.22%) Axure RP
3 2 (22.22%) Analytics
3 2 (22.22%) Adobe
3 2 (22.22%) HTML
3 2 (22.22%) CSS
3 2 (22.22%) Foreign Exchange (FX)
3 2 (22.22%) Agile Software Development
4 1 (11.11%) Retail
4 1 (11.11%) Salesforce.com
4 1 (11.11%) PRINCE2
4 1 (11.11%) PMP

Marketing
Co-occurring IT Skills in the Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 2 (22.22%) Adobe Creative Suite
Cloud Services
1 2 (22.22%) Google Analytics
Development Applications
1 2 (22.22%) Axure RP
1 2 (22.22%) Balsamiq Mockups
General
1 6 (66.67%) Finance
2 5 (55.56%) Manufacturing
3 1 (11.11%) Retail
Job Titles
1 5 (55.56%) Consultant
1 5 (55.56%) ERP Consultant
2 2 (22.22%) Designer
2 2 (22.22%) ERP Presales Consultant
2 2 (22.22%) Presales Consultant
2 2 (22.22%) Sales Consultant
2 2 (22.22%) UX Designer
3 1 (11.11%) Account Manager
3 1 (11.11%) Client Account Manager
3 1 (11.11%) Client Relationship Manager
3 1 (11.11%) Client Services Manager
3 1 (11.11%) Functional Consultant
3 1 (11.11%) Portfolio Delivery Manager
3 1 (11.11%) Portfolio Manager
3 1 (11.11%) Relationships Manager
3 1 (11.11%) Sales Director
Libraries, Frameworks & Software Standards
1 2 (22.22%) CSS
1 2 (22.22%) HTML
1 2 (22.22%) HTML5
Miscellaneous
1 5 (55.56%) Driving Licence
2 2 (22.22%) Analytical Skills
2 2 (22.22%) Foreign Exchange (FX)
2 2 (22.22%) User Experience
3 1 (11.11%) Fintech
3 1 (11.11%) Mobile Payment
Processes & Methodologies
1 5 (55.56%) ERP
2 2 (22.22%) Agile Software Development
2 2 (22.22%) Analytics
2 2 (22.22%) Digital Transformation Programme
2 2 (22.22%) Presales
2 2 (22.22%) Time Management
2 2 (22.22%) Usability Testing
2 2 (22.22%) UX Design
2 2 (22.22%) Web Usability
2 2 (22.22%) Wireframes
3 1 (11.11%) Digital Marketing
3 1 (11.11%) Disruptive Innovation
3 1 (11.11%) Multichannel Marketing
3 1 (11.11%) PRINCE2
Qualifications
1 2 (22.22%) Degree
2 1 (11.11%) PMI Certification
2 1 (11.11%) PMP
Vendors
1 2 (22.22%) Adobe
1 2 (22.22%) Google
2 1 (11.11%) Salesforce.com