Period
to 21 August 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the Midlands. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 21 August 2018 with a comparison to the same period over the previous 2 years.

Marketing
England > Midlands
6 months to
21 Aug 2018
Same period 2017 Same period 2016
Rank 61 45 70
Rank change year-on-year -16 +25 -21
Permanent jobs citing Marketing 603 773 708
As % of all permanent IT jobs advertised in the Midlands 4.32% 5.05% 3.82%
As % of the General category 11.25% 13.55% 9.98%
Number of salaries quoted 525 605 598
Midlands median annual salary £37,500 £37,500 £32,500
Median salary % change year-on-year - +15.38% -7.14%
10th Percentile £22,200 £23,750 £21,250
90th Percentile £65,000 £57,500 £62,875
England median annual salary £47,500 £45,000 £45,000
% change year-on-year +5.56% - +5.88%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the Midlands with a requirement for common skills.

All General Skills
Midlands
Permanent vacancies with a requirement for common skills 5,360 5,703 7,091
As % of all permanent IT jobs advertised in the Midlands 38.41% 37.29% 38.23%
Number of salaries quoted 4,138 4,496 5,328
Midlands median annual salary £42,500 £40,570 £40,000
Median salary % change year-on-year +4.76% +1.43% -5.88%
10th Percentile £25,500 £26,250 £23,750
90th Percentile £66,075 £65,000 £65,000
England median annual salary £52,500 £51,000 £50,000
% change year-on-year +2.94% +2.00% -

Marketing
Job Vacancy Trend in the Midlands

Job postings citing Marketing as a percentage of all IT jobs advertised in the Midlands.

Job vacancy trend for Marketing in the Midlands

Marketing
Salary Trend in the Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in the Midlands.

Salary trend for Marketing in the Midlands

Marketing
Salary Histogram in the Midlands

The salary distribution of IT jobs citing Marketing in the Midlands over the 6 months to 21 August 2018.

Salary histogram for Marketing in the Midlands

Marketing
Job Locations in the Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Midlands region over the 6 months to 21 August 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Midlands +4 413 £40,000 +11.11% 78
East Midlands -37 185 £37,500 -6.25% 62
Marketing
England

For the 6 months to 21 August 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Midlands region with a requirement for Marketing.

1 185 (30.68%) Analytics
2 164 (27.20%) Digital Marketing
3 142 (23.55%) Google
4 120 (19.90%) E-Commerce
5 116 (19.24%) HTML
6 113 (18.74%) Degree
7 112 (18.57%) Agile Software Development
7 112 (18.57%) SQL
8 111 (18.41%) SEO
9 109 (18.08%) Social Media
10 101 (16.75%) Finance
11 100 (16.58%) JavaScript
12 95 (15.75%) Retail
13 87 (14.43%) Pay per click
14 82 (13.60%) Microsoft
15 77 (12.77%) C#
16 76 (12.60%) CSS
17 73 (12.11%) Twitter
18 70 (11.61%) CRM
19 68 (11.28%) Google Analytics
19 68 (11.28%) AdWords
20 66 (10.95%) Analytical Skills
21 65 (10.78%) .NET
22 63 (10.45%) MVC
23 62 (10.28%) SQL Server
24 60 (9.95%) Creative Thinking
25 59 (9.78%) Marketing Strategy
26 56 (9.29%) Lead Generation
27 53 (8.79%) Microsoft Azure
27 53 (8.79%) Web Development

Marketing
Co-occurring IT Skills in the Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 49 (8.13%) WordPress
2 44 (7.30%) CMS
3 28 (4.64%) SAS
4 8 (1.33%) Apache
4 8 (1.33%) Drupal
5 6 (1.00%) Apache Solr
5 6 (1.00%) Umbraco
6 5 (0.83%) Adobe Experience Manager
6 5 (0.83%) IIS
6 5 (0.83%) MS Exchange
7 4 (0.66%) Elasticsearch
7 4 (0.66%) Tomcat
7 4 (0.66%) WebSphere
8 3 (0.50%) SharePoint
9 2 (0.33%) EPiServer
9 2 (0.33%) Exchange Server 2013
9 2 (0.33%) Kentico
9 2 (0.33%) Sitecore CMS
10 1 (0.17%) Apache Spark
10 1 (0.17%) Sitefinity
Applications
1 43 (7.13%) Microsoft Excel
2 28 (4.64%) Microsoft Office
3 20 (3.32%) Microsoft PowerPoint
4 9 (1.49%) Photoshop
5 6 (1.00%) Microsoft Project
6 3 (0.50%) Adobe Creative Suite
6 3 (0.50%) Spreadsheet
7 2 (0.33%) Adobe Illustrator
7 2 (0.33%) InVision
7 2 (0.33%) SPSS
8 1 (0.17%) Fireworks
8 1 (0.17%) Revit
8 1 (0.17%) UserZoom
Business Applications
1 16 (2.65%) Magento
2 15 (2.49%) Dynamics AX
3 4 (0.66%) Dynamics CRM
3 4 (0.66%) Dynamics NAV
4 3 (0.50%) WebTrends
5 2 (0.33%) Aareon QL
5 2 (0.33%) Academy Housing
5 2 (0.33%) Academy Revenues and Benefits
5 2 (0.33%) MIS ActiveH
5 2 (0.33%) NetSuite
5 2 (0.33%) Northgate Housing
5 2 (0.33%) OPENContractor
5 2 (0.33%) OPENHousing
5 2 (0.33%) Orchard Housing
5 2 (0.33%) Salesforce.com CRM
5 2 (0.33%) Servitor
6 1 (0.17%) Adobe Campaign
6 1 (0.17%) Payment Gateway
6 1 (0.17%) Sage 200
6 1 (0.17%) Shopify
Cloud Services
1 68 (11.28%) AdWords
1 68 (11.28%) Google Analytics
2 53 (8.79%) Microsoft Azure
3 24 (3.98%) SaaS
4 19 (3.15%) Amazon AWS
5 16 (2.65%) IaaS
5 16 (2.65%) MailChimp
6 14 (2.32%) Serverless
7 13 (2.16%) Azure Data Factory
7 13 (2.16%) Cortana Intelligence Suite
7 13 (2.16%) Dynamics 365
8 11 (1.82%) PaaS
9 10 (1.66%) GitHub
10 8 (1.33%) Adobe Analytics
10 8 (1.33%) Google Tag Manager
11 6 (1.00%) Office 365
12 3 (0.50%) Cloud Computing
13 2 (0.33%) Adobe Creative Cloud
13 2 (0.33%) G Suite
13 2 (0.33%) Google Cloud Platform
Communications & Networking
1 10 (1.66%) VPN
2 8 (1.33%) SMS
3 6 (1.00%) HTTP
3 6 (1.00%) Internet
3 6 (1.00%) Skype
3 6 (1.00%) SSH
3 6 (1.00%) SSL
4 5 (0.83%) DHCP
4 5 (0.83%) DNS
4 5 (0.83%) Firewall
4 5 (0.83%) IPsec
4 5 (0.83%) VLAN
4 5 (0.83%) Wi-Fi
5 4 (0.66%) Intranet
6 3 (0.50%) NAS
6 3 (0.50%) VoIP
7 2 (0.33%) LAN
7 2 (0.33%) MPLS
8 1 (0.17%) RFID
8 1 (0.17%) Wireshark
Database & Business Intelligence
1 62 (10.28%) SQL Server
2 48 (7.96%) MySQL
3 25 (4.15%) NoSQL
4 23 (3.81%) Azure SQL Database
5 21 (3.48%) SQL Server Reporting Services
6 19 (3.15%) Relational Database
7 17 (2.82%) Power BI
8 16 (2.65%) Big Data
9 15 (2.49%) SQL Server 2016
10 13 (2.16%) Data Lake
11 11 (1.82%) MongoDB
12 9 (1.49%) Data Warehouse
12 9 (1.49%) SAS Enterprise Guide
13 8 (1.33%) SQL Server 2014
13 8 (1.33%) SQL Server Analysis Services
14 7 (1.16%) SQL Server Integration Services
15 6 (1.00%) RDBMS
16 3 (0.50%) Data Mining
16 3 (0.50%) Microsoft Analysis Services
16 3 (0.50%) PostgreSQL
Development Applications
1 33 (5.47%) Git (software)
2 23 (3.81%) Visual Studio
3 18 (2.99%) Jenkins
4 14 (2.32%) Subversion
5 13 (2.16%) Maven
6 10 (1.66%) Cucumber
7 5 (0.83%) Atlassian Bamboo
7 5 (0.83%) Dreamweaver
7 5 (0.83%) Grunt
7 5 (0.83%) JIRA
7 5 (0.83%) Moq
7 5 (0.83%) MSTest
7 5 (0.83%) NUnit
7 5 (0.83%) Rhino Mocks
7 5 (0.83%) SonarQube
7 5 (0.83%) TeamCity
8 4 (0.66%) Xcode
9 2 (0.33%) CppUnit
9 2 (0.33%) gulp
9 2 (0.33%) SQL Server Management Studio (SSMS)
General
1 101 (16.75%) Finance
2 95 (15.75%) Retail
3 34 (5.64%) Advertising
4 31 (5.14%) Manufacturing
5 21 (3.48%) Telecoms
6 18 (2.99%) Banking
7 17 (2.82%) Publishing
8 16 (2.65%) Electronics
9 13 (2.16%) Brand Awareness
9 13 (2.16%) Legal
10 12 (1.99%) Games
11 6 (1.00%) Law
12 5 (0.83%) Automotive
12 5 (0.83%) Investment Banking
12 5 (0.83%) Retail Banking
13 3 (0.50%) Financial Institution
13 3 (0.50%) Multimedia
14 2 (0.33%) French Language
14 2 (0.33%) German Language
15 1 (0.17%) Russian Language
Job Titles
1 160 (26.53%) Developer
2 74 (12.27%) Analyst
3 43 (7.13%) .NET Developer
4 32 (5.31%) Consultant
4 32 (5.31%) PHP Developer
5 29 (4.81%) Architect
5 29 (4.81%) C# Developer
6 28 (4.64%) Marketing Executive
7 25 (4.15%) Marketing Manager
7 25 (4.15%) Project Manager
8 24 (3.98%) Digital Executive
8 24 (3.98%) Senior Developer
9 23 (3.81%) Digital Marketing Executive
9 23 (3.81%) Java Developer
9 23 (3.81%) Marketing Analyst
10 22 (3.65%) C# .NET Developer
10 22 (3.65%) Web Developer
11 20 (3.32%) PPC Manager
12 19 (3.15%) Data Analyst
13 18 (2.99%) Business Analyst
Libraries, Frameworks & Software Standards
1 116 (19.24%) HTML
2 76 (12.60%) CSS
3 65 (10.78%) .NET
4 49 (8.13%) jQuery
5 47 (7.79%) ASP.NET
6 40 (6.63%) HTML5
7 35 (5.80%) ASP.NET MVC
8 31 (5.14%) React
9 27 (4.48%) AngularJS
9 27 (4.48%) ASP.NET Web API
10 26 (4.31%) CSS3
10 26 (4.31%) Spring
11 24 (3.98%) RESTful
12 23 (3.81%) Twitter Bootstrap
13 17 (2.82%) Entity Framework
13 17 (2.82%) Spring MVC
13 17 (2.82%) WinForms
13 17 (2.82%) XML
14 15 (2.49%) LAMP
14 15 (2.49%) Node.js
Miscellaneous
1 109 (18.08%) Social Media
2 66 (10.95%) Analytical Skills
3 43 (7.13%) User Experience
4 40 (6.63%) Self-Motivation
5 17 (2.82%) Blog
6 16 (2.65%) Computer Science
7 14 (2.32%) Driving Licence
7 14 (2.32%) Mobile App
8 9 (1.49%) Digital Media
8 9 (1.49%) Tandem
9 8 (1.33%) Replication
10 7 (1.16%) Data Centre
10 7 (1.16%) Data Structures
10 7 (1.16%) Fintech
11 6 (1.00%) Credit Risk
11 6 (1.00%) Device Driver
11 6 (1.00%) Embedded Systems
11 6 (1.00%) Management Information System
12 5 (0.83%) Client/Server
12 5 (0.83%) Taxonomies
Operating Systems
1 32 (5.31%) Linux
2 29 (4.81%) Windows
3 12 (1.99%) Apple iOS
4 9 (1.49%) Unix
5 7 (1.16%) Android
6 6 (1.00%) Windows Server
6 6 (1.00%) Windows Server 2008
7 5 (0.83%) Ubuntu
8 1 (0.17%) Debian
8 1 (0.17%) Windows 10
Processes & Methodologies
1 185 (30.68%) Analytics
2 164 (27.20%) Digital Marketing
3 120 (19.90%) E-Commerce
4 112 (18.57%) Agile Software Development
5 111 (18.41%) SEO
6 87 (14.43%) Pay per click
7 70 (11.61%) CRM
8 63 (10.45%) MVC
9 60 (9.95%) Creative Thinking
10 59 (9.78%) Marketing Strategy
11 56 (9.29%) Lead Generation
12 53 (8.79%) Web Development
13 52 (8.62%) Problem-Solving
14 49 (8.13%) Email Marketing
15 48 (7.96%) TDD
16 40 (6.63%) Mentoring
17 39 (6.47%) Business Intelligence
18 35 (5.80%) Project Management
19 32 (5.31%) Presales
19 32 (5.31%) Scrum
Programming Languages
1 112 (18.57%) SQL
2 100 (16.58%) JavaScript
3 77 (12.77%) C#
4 52 (8.62%) PHP
5 44 (7.30%) Java
6 15 (2.49%) C
6 15 (2.49%) C++
6 15 (2.49%) Java 8
6 15 (2.49%) T-SQL
7 14 (2.32%) Python
8 13 (2.16%) U-SQL
9 9 (1.49%) Ruby
10 7 (1.16%) R
11 5 (0.83%) VB.NET
12 4 (0.66%) PowerShell
12 4 (0.66%) VB
13 3 (0.50%) Bash Shell
13 3 (0.50%) ES6
13 3 (0.50%) Perl
14 2 (0.33%) Erlang
Qualifications
1 113 (18.74%) Degree
2 11 (1.82%) Computer Science Degree
3 9 (1.49%) Security Cleared
4 5 (0.83%) PRINCE2 Practitioner
5 2 (0.33%) ITIL Certification
5 2 (0.33%) PMI Certification
5 2 (0.33%) PMP
6 1 (0.17%) Analytics IQ
6 1 (0.17%) CISM
6 1 (0.17%) CISSP
6 1 (0.17%) ISEB
6 1 (0.17%) MBA
6 1 (0.17%) Numerate Degree
6 1 (0.17%) Six Sigma Green Belt
6 1 (0.17%) TOGAF Certification
Quality Assurance & Compliance
1 12 (1.99%) PMO
2 9 (1.49%) QA
3 8 (1.33%) SLA
4 6 (1.00%) GDPR
5 5 (0.83%) ISO/IEC 27001
6 4 (0.66%) PCI DSS
7 2 (0.33%) Data Quality
8 1 (0.17%) WCAG
System Software
1 14 (2.32%) Virtual Machines
2 12 (1.99%) Active Directory
3 10 (1.66%) VMware Infrastructure
4 5 (0.83%) Snort
4 5 (0.83%) Varnish
5 4 (0.66%) VMware Workstation
6 3 (0.50%) Hyper-V
7 2 (0.33%) Docker
7 2 (0.33%) Firmware
7 2 (0.33%) Virtual Desktop
Systems Management
1 9 (1.49%) Opscode Chef
2 5 (0.83%) FortiGate
2 5 (0.83%) Single Sign-On
2 5 (0.83%) Snorby
2 5 (0.83%) Suricata
3 4 (0.66%) Plesk
3 4 (0.66%) Symantec Endpoint Protection
4 3 (0.50%) Ansible
4 3 (0.50%) Puppet
4 3 (0.50%) Rundeck
5 2 (0.33%) cPanel
5 2 (0.33%) Matomo
5 2 (0.33%) Nagios
6 1 (0.17%) logstash
6 1 (0.17%) Systems Management Server (SMS)
Vendors
1 142 (23.55%) Google
2 82 (13.60%) Microsoft
3 73 (12.11%) Twitter
4 42 (6.97%) Facebook
5 27 (4.48%) SAP
6 26 (4.31%) Adobe
7 23 (3.81%) Tableau
8 21 (3.48%) Salesforce.com
9 14 (2.32%) DoubleClick
9 14 (2.32%) Xamarin
10 10 (1.66%) hybris
10 10 (1.66%) VMware
11 7 (1.16%) HubSpot
11 7 (1.16%) WooCommerce
12 6 (1.00%) Hootsuite
12 6 (1.00%) Oracle
12 6 (1.00%) Screaming Frog
13 5 (0.83%) Cisco
13 5 (0.83%) HP
13 5 (0.83%) Juniper