Period
to 21 November 2017

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the Midlands. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 21 November 2017 with a comparison to the same period over the previous 2 years.

Marketing
England > Midlands
6 months to
21 Nov 2017
Same period 2016 Same period 2015
Rank 49 70 59
Rank change year-on-year +21 -11 +19
Permanent jobs citing Marketing 779 714 796
As % of all permanent IT jobs advertised in the Midlands 5.03% 3.96% 4.31%
As % of the General category 13.50% 10.42% 11.16%
Number of salaries quoted 665 626 713
Midlands median annual salary £35,000 £37,500 £35,000
Median salary % change year-on-year -6.67% +7.14% -4.11%
10th Percentile £23,750 £21,500 £22,300
90th Percentile £60,000 £61,875 £67,450
England median annual salary £45,000 £45,000 £42,500
% change year-on-year - +5.88% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the Midlands with a requirement for common skills.

All General Skills
Midlands
Permanent vacancies with a requirement for common skills 5771 6855 7135
As % of all permanent IT jobs advertised in the Midlands 37.23% 38.05% 38.61%
Number of salaries quoted 4519 5192 5619
Midlands median annual salary £40,000 £42,500 £41,500
Median salary % change year-on-year -5.88% +2.41% +1.22%
10th Percentile £25,500 £25,500 £25,000
90th Percentile £65,000 £67,500 £63,750
England median annual salary £52,500 £52,010 £50,000
% change year-on-year +0.94% +4.02% -

Marketing
Job Vacancy Trend in the Midlands

Job postings citing Marketing as a percentage of all IT jobs advertised in the Midlands.

Job vacancy trend for Marketing in the Midlands

Marketing
Salary Trend in the Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in the Midlands.

Salary trend for Marketing in the Midlands

Marketing
Salary Histogram in the Midlands

The salary distribution of IT jobs citing Marketing in the Midlands over the 6 months to 21 November 2017.

Salary histogram for Marketing in the Midlands

Marketing
Job Locations in the Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Midlands region over the 6 months to 21 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Midlands +21 547 £33,000 -5.71% 39
East Midlands +19 234 £40,000 - 32
Marketing
England

For the 6 months to 21 November 2017, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Midlands region with a requirement for Marketing.

1 291 (37.36%) HTML
2 264 (33.89%) CSS
3 253 (32.48%) JavaScript
4 198 (25.42%) SQL
5 176 (22.59%) Digital Marketing
6 169 (21.69%) PHP
7 168 (21.57%) Finance
8 165 (21.18%) Social Media
9 160 (20.54%) jQuery
10 152 (19.51%) Retail
10 152 (19.51%) SEO
11 147 (18.87%) Analytics
12 139 (17.84%) Agile Software Development
13 128 (16.43%) Degree
14 122 (15.66%) HTML5
15 118 (15.15%) Analytical Skills
16 116 (14.89%) .NET
17 115 (14.76%) E-Commerce
18 109 (13.99%) Google
19 105 (13.48%) Web Development
19 105 (13.48%) C#
20 104 (13.35%) MVC
21 103 (13.22%) Git (software)
22 100 (12.84%) AngularJS
23 95 (12.20%) MySQL
24 88 (11.30%) Business Intelligence
25 80 (10.27%) CMS
25 80 (10.27%) User Experience
26 79 (10.14%) Front End Development
26 79 (10.14%) Linux

Marketing
Co-occurring IT Skills in the Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 80 (10.27%) CMS
2 65 (8.34%) WordPress
3 59 (7.57%) SAS
4 15 (1.93%) Drupal
5 14 (1.80%) IIS
6 12 (1.54%) Apache
6 12 (1.54%) Joomla!
7 10 (1.28%) Umbraco
8 8 (1.03%) Sitecore CMS
9 6 (0.77%) Apache Spark
9 6 (0.77%) nginx
10 3 (0.39%) Gentran
10 3 (0.39%) JBoss
10 3 (0.39%) Oracle SOA Suite
10 3 (0.39%) Tomcat
10 3 (0.39%) WebSphere
11 2 (0.26%) Elasticsearch
11 2 (0.26%) Moodle
11 2 (0.26%) SharePoint
11 2 (0.26%) SugarCRM
Applications
1 67 (8.60%) Microsoft Excel
1 67 (8.60%) Photoshop
2 49 (6.29%) Adobe Illustrator
3 21 (2.70%) Microsoft PowerPoint
4 15 (1.93%) Microsoft Office
5 13 (1.67%) Adobe Creative Suite
6 10 (1.28%) Microsoft Project
6 10 (1.28%) SPSS
7 9 (1.16%) InDesign
7 9 (1.16%) Moqups
8 2 (0.26%) InVision
9 1 (0.13%) Adobe After Effects
9 1 (0.13%) Adobe Premiere
9 1 (0.13%) UserZoom
Business Applications
1 35 (4.49%) Magento
2 10 (1.28%) OpenCart
3 7 (0.90%) SAP S/4HANA
4 5 (0.64%) Salesforce.com CRM
5 3 (0.39%) Eloqua
5 3 (0.39%) SAP EWM
5 3 (0.39%) SAP WM
6 2 (0.26%) Raiser's Edge
6 2 (0.26%) WebTrends
7 1 (0.13%) Dynamics CRM
7 1 (0.13%) Oracle Utilities
7 1 (0.13%) osCommerce
7 1 (0.13%) Remedy ITSM
7 1 (0.13%) Sage 200
7 1 (0.13%) Sage 500
7 1 (0.13%) Sage X3
7 1 (0.13%) SAP HCM
7 1 (0.13%) Shopify
Cloud Services
1 67 (8.60%) Google Analytics
2 46 (5.91%) AdWords
3 32 (4.11%) Amazon AWS
3 32 (4.11%) Microsoft Azure
4 27 (3.47%) SaaS
5 18 (2.31%) PaaS
6 9 (1.16%) GitHub
7 4 (0.51%) Office 365
7 4 (0.51%) Salesforce Sales Cloud
7 4 (0.51%) Salesforce Service Cloud
8 3 (0.39%) Adobe Creative Cloud
8 3 (0.39%) Google Cloud Platform
8 3 (0.39%) Google Tag Manager
8 3 (0.39%) MailChimp
8 3 (0.39%) npm
8 3 (0.39%) Silverpop
9 2 (0.26%) IaaS
10 1 (0.13%) Azure Active Directory
10 1 (0.13%) Fastly
10 1 (0.13%) G Suite
Communications & Networking
1 59 (7.57%) Internet
2 14 (1.80%) SMS
3 12 (1.54%) SSH
4 9 (1.16%) DNS
5 7 (0.90%) Firewall
6 6 (0.77%) Ethernet
7 5 (0.64%) Broadband
7 5 (0.64%) HTTP
7 5 (0.64%) VLAN
8 4 (0.51%) BGP
8 4 (0.51%) DHCP
8 4 (0.51%) OSPF
8 4 (0.51%) Structured Cabling
8 4 (0.51%) WAN
8 4 (0.51%) WLAN
9 3 (0.39%) Skype
9 3 (0.39%) VPN
10 2 (0.26%) Extranet
10 2 (0.26%) L2TP
10 2 (0.26%) MPLS
Database & Business Intelligence
1 95 (12.20%) MySQL
2 50 (6.42%) SQL Server
3 20 (2.57%) SAS Enterprise Guide
4 13 (1.67%) MongoDB
5 11 (1.41%) SAS Enterprise Miner
6 9 (1.16%) Oracle Database
7 8 (1.03%) Apache Cassandra
7 8 (1.03%) NoSQL
7 8 (1.03%) Redis
8 7 (0.90%) SQL Server Reporting Services
9 6 (0.77%) Data Warehouse
9 6 (0.77%) Hadoop
9 6 (0.77%) Relational Database
10 5 (0.64%) Apache Hive
10 5 (0.64%) Endeca
10 5 (0.64%) PostgreSQL
10 5 (0.64%) Sqoop
11 4 (0.51%) Spotfire
11 4 (0.51%) SQL Server Integration Services
12 3 (0.39%) QlikView
Development Applications
1 103 (13.22%) Git (software)
2 21 (2.70%) gulp
3 16 (2.05%) Subversion
4 14 (1.80%) Grunt
5 12 (1.54%) Visual Studio
6 11 (1.41%) JIRA
7 10 (1.28%) git-flow
7 10 (1.28%) Jenkins
8 8 (1.03%) JSUnit
8 8 (1.03%) PHPUnit
8 8 (1.03%) Vagrant
9 6 (0.77%) Selenium
10 5 (0.64%) Maven
11 4 (0.51%) Ant
11 4 (0.51%) JUnit
11 4 (0.51%) Team Foundation Server
11 4 (0.51%) WebDriver
12 3 (0.39%) eCATT
12 3 (0.39%) LSMW
12 3 (0.39%) Octopus Deploy
General
1 168 (21.57%) Finance
2 152 (19.51%) Retail
3 59 (7.57%) Manufacturing
4 57 (7.32%) Advertising
5 55 (7.06%) Automotive
6 51 (6.55%) Electronics
7 49 (6.29%) Telecoms
8 44 (5.65%) Banking
9 37 (4.75%) Games
10 12 (1.54%) Billing
10 12 (1.54%) Mandarin Language
11 7 (0.90%) Legal
12 5 (0.64%) Brand Awareness
13 4 (0.51%) Local Government
14 3 (0.39%) Publishing
15 2 (0.26%) Multimedia
16 1 (0.13%) Back Office
16 1 (0.13%) Investment Banking
16 1 (0.13%) Music Industry
16 1 (0.13%) Pharmaceutical
Job Titles
1 304 (39.02%) Developer
2 119 (15.28%) Analyst
3 95 (12.20%) HTML Developer
4 94 (12.07%) PHP Developer
5 90 (11.55%) HTML CSS Developer
6 83 (10.65%) Front End Developer (Client-Side Developer)
7 82 (10.53%) JavaScript Developer
8 66 (8.47%) Junior
9 57 (7.32%) Junior Developer
10 55 (7.06%) Web Developer
11 51 (6.55%) .NET Developer
12 50 (6.42%) C# Developer
13 43 (5.52%) Full Stack Developer
14 37 (4.75%) Senior Developer
15 36 (4.62%) Product Manager
16 32 (4.11%) Graduate
17 31 (3.98%) Project Manager
18 30 (3.85%) Junior C# Developer
19 29 (3.72%) Marketing Analyst
20 28 (3.59%) MySQL Developer
Libraries, Frameworks & Software Standards
1 291 (37.36%) HTML
2 264 (33.89%) CSS
3 160 (20.54%) jQuery
4 122 (15.66%) HTML5
5 116 (14.89%) .NET
6 100 (12.84%) AngularJS
7 78 (10.01%) CSS3
8 75 (9.63%) ASP.NET
9 73 (9.37%) Sass
10 51 (6.55%) ASP.NET MVC
11 47 (6.03%) REST
12 44 (5.65%) Symfony
13 35 (4.49%) LAMP
13 35 (4.49%) Laravel
14 32 (4.11%) RESTful
15 29 (3.72%) LESS
16 28 (3.59%) ASP.NET Web API
17 24 (3.08%) Twitter Bootstrap
18 23 (2.95%) React
19 22 (2.82%) Semantic HTML
Miscellaneous
1 165 (21.18%) Social Media
2 118 (15.15%) Analytical Skills
3 80 (10.27%) User Experience
4 52 (6.68%) Mobile App
5 41 (5.26%) Graphic Design
6 30 (3.85%) BBC
7 27 (3.47%) Blog
8 24 (3.08%) NHS
9 18 (2.31%) Algorithms
10 16 (2.05%) Management Information System
11 14 (1.80%) Computer Science
12 9 (1.16%) Arduino
12 9 (1.16%) Fintech
12 9 (1.16%) Virtual Team
13 7 (0.90%) Client/Server
13 7 (0.90%) Greenfield Project
13 7 (0.90%) Tandem
14 6 (0.77%) Animation
14 6 (0.77%) Data Protection Act
14 6 (0.77%) SCADA
Operating Systems
1 79 (10.14%) Linux
2 31 (3.98%) Windows
3 13 (1.67%) Android
4 12 (1.54%) Apple iOS
5 7 (0.90%) Windows Server
6 4 (0.51%) Unix
6 4 (0.51%) Windows Server 2008
7 3 (0.39%) Windows 7
7 3 (0.39%) Windows Server 2012
8 2 (0.26%) Ubuntu
9 1 (0.13%) Debian
9 1 (0.13%) Mac OS X
Processes & Methodologies
1 176 (22.59%) Digital Marketing
2 152 (19.51%) SEO
3 147 (18.87%) Analytics
4 139 (17.84%) Agile Software Development
5 115 (14.76%) E-Commerce
6 105 (13.48%) Web Development
7 104 (13.35%) MVC
8 88 (11.30%) Business Intelligence
9 79 (10.14%) Front End Development
10 78 (10.01%) CRM
11 69 (8.86%) Pay per click
12 65 (8.34%) Open Source
13 63 (8.09%) Web Design
14 51 (6.55%) Stakeholder Management
15 50 (6.42%) Project Management
16 46 (5.91%) Internet Marketing
16 46 (5.91%) Programme Management
17 44 (5.65%) Marketing Strategy
18 37 (4.75%) Product Management
19 35 (4.49%) TDD
Programming Languages
1 253 (32.48%) JavaScript
2 198 (25.42%) SQL
3 169 (21.69%) PHP
4 105 (13.48%) C#
5 52 (6.68%) Java
6 43 (5.52%) Python
7 39 (5.01%) C
8 25 (3.21%) Ruby
9 22 (2.82%) VBA
10 17 (2.18%) R
11 12 (1.54%) PHP 7
12 11 (1.41%) PHP 5
13 8 (1.03%) T-SQL
14 6 (0.77%) VB
15 5 (0.64%) TypeScript
15 5 (0.64%) VB.NET
16 4 (0.51%) Assembly Language
16 4 (0.51%) C++
16 4 (0.51%) Go
16 4 (0.51%) MATLAB
Qualifications
1 128 (16.43%) Degree
2 8 (1.03%) CISSP
2 8 (1.03%) Computer Science Degree
2 8 (1.03%) PMP
3 7 (0.90%) ISEB
4 5 (0.64%) CCNA
4 5 (0.64%) Cisco Certification
4 5 (0.64%) Numerate Degree
4 5 (0.64%) Security Cleared
5 4 (0.51%) PhD
5 4 (0.51%) PMI Certification
5 4 (0.51%) PRINCE2 Certification
6 3 (0.39%) MCSE
6 3 (0.39%) Microsoft Certification
6 3 (0.39%) SC Cleared
7 2 (0.26%) APMP
7 2 (0.26%) CompTIA Security+
7 2 (0.26%) DV Cleared
7 2 (0.26%) ITIL Certification
7 2 (0.26%) Security+ Certification
Quality Assurance & Compliance
1 41 (5.26%) QA
2 10 (1.28%) SLA
3 8 (1.03%) ISO/IEC 27001
3 8 (1.03%) PCI DSS
4 7 (0.90%) GDPR
5 4 (0.51%) WCAG
6 3 (0.39%) PMO
7 1 (0.13%) COBIT
7 1 (0.13%) Cyber Essentials
7 1 (0.13%) Data Quality
7 1 (0.13%) GCP
7 1 (0.13%) ISO 9001
7 1 (0.13%) ISO/IEC 20000
System Software
1 15 (1.93%) Docker
2 10 (1.28%) Active Directory
3 4 (0.51%) Hyper-V
3 4 (0.51%) VMware Infrastructure
4 1 (0.13%) Snort
4 1 (0.13%) VMware Workstation
4 1 (0.13%) vSphere
Systems Management
1 5 (0.64%) Oozie
1 5 (0.64%) Opscode Chef
2 2 (0.26%) Ansible
2 2 (0.26%) Kubernetes
2 2 (0.26%) Puppet
2 2 (0.26%) SCCM
3 1 (0.13%) FortiGate
3 1 (0.13%) Snorby
3 1 (0.13%) Suricata
3 1 (0.13%) Symantec Endpoint Protection
Vendors
1 109 (13.99%) Google
2 64 (8.22%) Microsoft
3 35 (4.49%) Adobe
3 35 (4.49%) SAP
4 32 (4.11%) Twitter
5 26 (3.34%) Facebook
5 26 (3.34%) Tableau
6 14 (1.80%) Sitecore
7 12 (1.54%) Salesforce.com
8 11 (1.41%) Oracle
9 10 (1.28%) VMware
9 10 (1.28%) Zend
10 9 (1.16%) Xero
11 5 (0.64%) Cisco
12 4 (0.51%) Greenplum
12 4 (0.51%) Hootsuite
12 4 (0.51%) TIBCO
13 3 (0.39%) hybris
13 3 (0.39%) Salesforce Marketing Cloud
13 3 (0.39%) Yahoo!