Period
to 4 December 2020

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the Midlands. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 4 December 2020 with a comparison to the same period over the previous 2 years.

Marketing
England > Midlands
6 months to
4 Dec 2020
Same period 2019 Same period 2018
Rank 94 120 65
Rank change year-on-year +26 -55 -17
Permanent jobs citing Marketing 143 290 528
As % of all permanent jobs advertised in the Midlands 2.97% 2.56% 4.05%
As % of the General category 8.65% 7.55% 10.02%
Number of salaries quoted 135 274 427
Median annual salary £42,500 £45,000 £42,500
Median salary % change year-on-year -5.56% +5.88% +21.43%
10th Percentile £23,500 £26,750 £24,000
90th Percentile £65,000 £72,500 £75,000
England median annual salary £52,500 £50,000 £50,000
% change year-on-year +5.00% - +8.70%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the Midlands with a requirement for common skills.

All General Skills
Midlands
Permanent vacancies with a requirement for common skills 1,654 3,842 5,271
As % of all permanent IT jobs advertised in the Midlands 34.32% 33.91% 40.42%
Number of salaries quoted 1,270 2,896 3,858
Median annual salary £47,500 £45,000 £43,500
Median salary % change year-on-year +5.56% +3.45% +8.07%
10th Percentile £31,250 £26,750 £25,675
90th Percentile £72,500 £72,500 £71,250
England median annual salary £60,000 £55,500 £55,000
% change year-on-year +8.11% +0.91% +5.77%

Marketing
Job Vacancy Trend in the Midlands

Job postings citing Marketing as a proportion of all IT jobs advertised in the Midlands.

Job vacancy trend for Marketing in the Midlands

Marketing
Salary Trend in the Midlands

3-month moving average salary quoted in jobs citing Marketing in the Midlands.

Salary trend for Marketing in the Midlands

Marketing
Salary Histogram in the Midlands

Salary distribution for jobs citing Marketing in the Midlands over the 6 months to 4 December 2020.

Salary histogram for Marketing in the Midlands

Marketing
Job Locations in the Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Midlands region over the 6 months to 4 December 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Midlands +25 86 £50,000 +11.11% 43
East Midlands +34 57 £40,000 -7.51% 22
Marketing
England

For the 6 months to 4 December 2020, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Midlands region with a requirement for Marketing.

1 53 (37.06%) JavaScript
2 50 (34.97%) Agile Software Development
3 48 (33.57%) HTML
3 48 (33.57%) Digital Marketing
4 44 (30.77%) CSS
5 43 (30.07%) E-Commerce
6 31 (21.68%) Finance
7 30 (20.98%) Magento
8 24 (16.78%) PHP
9 23 (16.08%) MySQL
9 23 (16.08%) User Experience
10 22 (15.38%) jQuery
11 19 (13.29%) Azure
11 19 (13.29%) SQL Server
11 19 (13.29%) C#
11 19 (13.29%) Microsoft
11 19 (13.29%) Business Intelligence
11 19 (13.29%) DevOps
11 19 (13.29%) Analytics
12 18 (12.59%) Public Sector
12 18 (12.59%) SQL
12 18 (12.59%) .NET
12 18 (12.59%) Retail
13 17 (11.89%) Web Development
13 17 (11.89%) Problem-Solving
14 16 (11.19%) Analytical Skills
14 16 (11.19%) Git (software)
15 15 (10.49%) Manufacturing
15 15 (10.49%) Front End Development
16 14 (9.79%) Coaching

Marketing
Co-occurring IT Skills in the Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 13 (9.09%) WordPress
2 11 (7.69%) CMS
3 9 (6.29%) IIS
4 8 (5.59%) Drupal
5 2 (1.40%) Sitecore CMS
6 1 (0.70%) Apache Spark
6 1 (0.70%) Elasticsearch
Applications
1 8 (5.59%) Microsoft Excel
2 7 (4.90%) Adobe Creative Suite
3 6 (4.20%) Microsoft PowerPoint
3 6 (4.20%) Photoshop
4 4 (2.80%) Sketch
5 3 (2.10%) Figma
5 3 (2.10%) InVision
6 2 (1.40%) Microsoft Office
Business Applications
1 30 (20.98%) Magento
2 12 (8.39%) Shopify
3 5 (3.50%) Salesforce.com CRM
4 2 (1.40%) Payment Gateway
5 1 (0.70%) Eloqua
5 1 (0.70%) OpenCart
Cloud Services
1 19 (13.29%) Azure
2 11 (7.69%) SaaS
3 6 (4.20%) Power Platform
4 5 (3.50%) Salesforce Sales Cloud
5 4 (2.80%) Google Analytics
5 4 (2.80%) Salesforce Service Cloud
5 4 (2.80%) Serverless
6 3 (2.10%) Office 365
7 2 (1.40%) FinancialForce
8 1 (0.70%) Adobe Analytics
8 1 (0.70%) Basecamp
8 1 (0.70%) Dynamics 365
8 1 (0.70%) Force.com
8 1 (0.70%) Google Tag Manager
8 1 (0.70%) Lucidchart
8 1 (0.70%) Power Automate
8 1 (0.70%) PowerApps
8 1 (0.70%) Trello
Communications & Networking
1 10 (6.99%) Internet
2 1 (0.70%) Broadband
2 1 (0.70%) Firewall
2 1 (0.70%) Intranet
2 1 (0.70%) SMS
2 1 (0.70%) TCP/IP
2 1 (0.70%) VLAN
2 1 (0.70%) VoIP
2 1 (0.70%) VPN
2 1 (0.70%) Wi-Fi
Database & Business Intelligence
1 23 (16.08%) MySQL
2 19 (13.29%) SQL Server
3 11 (7.69%) Relational Database
4 5 (3.50%) Power BI
5 4 (2.80%) Tableau
6 1 (0.70%) Big Data
6 1 (0.70%) Hadoop
6 1 (0.70%) NoSQL
6 1 (0.70%) Oracle Database
6 1 (0.70%) Oracle Reports
6 1 (0.70%) SQL Server Analysis Services
6 1 (0.70%) SQL Server Integration Services
6 1 (0.70%) SQL Server Reporting Services
Development Applications
1 16 (11.19%) Git (software)
2 11 (7.69%) Visual Studio
3 9 (6.29%) SQL Server Management Studio (SSMS)
4 5 (3.50%) ERwin
5 4 (2.80%) Team Foundation Server
5 4 (2.80%) webpack
6 2 (1.40%) Atlassian Bamboo
6 2 (1.40%) Hudson
6 2 (1.40%) Jenkins
6 2 (1.40%) Vagrant
7 1 (0.70%) Balsamiq
7 1 (0.70%) JIRA
7 1 (0.70%) Oracle APEX
7 1 (0.70%) Oracle Forms
7 1 (0.70%) Selenium
7 1 (0.70%) SpecFlow
7 1 (0.70%) TeamCity
General
1 31 (21.68%) Finance
2 18 (12.59%) Public Sector
2 18 (12.59%) Retail
3 15 (10.49%) Manufacturing
4 13 (9.09%) Electronics
4 13 (9.09%) Telecoms
5 6 (4.20%) Advertising
6 4 (2.80%) Legal
7 3 (2.10%) Pharmaceutical
8 2 (1.40%) Billing
8 2 (1.40%) Games
9 1 (0.70%) Automotive
9 1 (0.70%) Law
Job Titles
1 64 (44.76%) Developer
2 17 (11.89%) Analyst
2 17 (11.89%) Front End Developer (Client-Side Developer)
3 14 (9.79%) .NET Developer
4 11 (7.69%) Magento Developer
4 11 (7.69%) Web Developer
5 8 (5.59%) .NET Software Developer
5 8 (5.59%) Software Developer
6 7 (4.90%) Drupal Developer
6 7 (4.90%) Front End Web Developer (Client-Side Developer)
7 6 (4.20%) Consultant
7 6 (4.20%) Product Manager
8 5 (3.50%) Account Manager
8 5 (3.50%) Applications Support
8 5 (3.50%) Applications Support Analyst
8 5 (3.50%) Business Analyst
8 5 (3.50%) Senior .NET Developer
8 5 (3.50%) Senior Analyst
8 5 (3.50%) Senior Developer
8 5 (3.50%) Support Analyst
Libraries, Frameworks & Software Standards
1 48 (33.57%) HTML
2 44 (30.77%) CSS
3 22 (15.38%) jQuery
4 18 (12.59%) .NET
5 12 (8.39%) KnockoutJS
6 11 (7.69%) Sass
7 9 (6.29%) REST
8 8 (5.59%) HTML5
9 7 (4.90%) ASP.NET
10 6 (4.20%) LESS
10 6 (4.20%) Razor View Engine
11 5 (3.50%) JSON
12 4 (2.80%) .NET Framework
12 4 (2.80%) ASP.NET MVC
12 4 (2.80%) ASP.NET Web API
12 4 (2.80%) ASP.NET Web Forms
12 4 (2.80%) CSS3
12 4 (2.80%) Redux
12 4 (2.80%) SOAP
12 4 (2.80%) Twitter Bootstrap
Miscellaneous
1 23 (16.08%) User Experience
2 16 (11.19%) Analytical Skills
3 9 (6.29%) Social Media
4 7 (4.90%) Data Structures
5 5 (3.50%) Analytical Mindset
6 2 (1.40%) Digital Media
7 1 (0.70%) Blog
7 1 (0.70%) Cyberattack
7 1 (0.70%) Cybercrime
7 1 (0.70%) Data Protection Act
7 1 (0.70%) Embedded Systems
7 1 (0.70%) FMCG
7 1 (0.70%) Freedom of Information
7 1 (0.70%) Greenfield Project
7 1 (0.70%) Hedge funds
7 1 (0.70%) Management Information System
7 1 (0.70%) Marketing Technology
7 1 (0.70%) NHS
7 1 (0.70%) Self-Motivation
7 1 (0.70%) Smart Home
Operating Systems
1 3 (2.10%) Windows
1 3 (2.10%) Windows Server 2016
2 2 (1.40%) Linux
2 2 (1.40%) Windows Server
2 2 (1.40%) Windows Server 2008
2 2 (1.40%) Windows Server 2012
3 1 (0.70%) Windows 10
3 1 (0.70%) Windows 7
3 1 (0.70%) Windows 8
Processes & Methodologies
1 50 (34.97%) Agile Software Development
2 48 (33.57%) Digital Marketing
3 43 (30.07%) E-Commerce
4 19 (13.29%) Analytics
4 19 (13.29%) Business Intelligence
4 19 (13.29%) DevOps
5 17 (11.89%) Problem-Solving
5 17 (11.89%) Web Development
6 15 (10.49%) Front End Development
7 14 (9.79%) Coaching
8 13 (9.09%) CRM
8 13 (9.09%) Programme Management
8 13 (9.09%) Project Management
9 12 (8.39%) SEO
10 11 (7.69%) Collaborative Working
10 11 (7.69%) Data Analysis
10 11 (7.69%) Stakeholder Management
11 10 (6.99%) Presales
11 10 (6.99%) Web Design
11 10 (6.99%) Workflow
Programming Languages
1 53 (37.06%) JavaScript
2 24 (16.78%) PHP
3 19 (13.29%) C#
4 18 (12.59%) SQL
5 10 (6.99%) T-SQL
6 7 (4.90%) Java
7 4 (2.80%) ES6
7 4 (2.80%) VBA
8 2 (1.40%) C
8 2 (1.40%) Go
8 2 (1.40%) Python
8 2 (1.40%) Ruby
9 1 (0.70%) Apex Code
9 1 (0.70%) C++
9 1 (0.70%) PL/SQL
9 1 (0.70%) Scala
Qualifications
1 11 (7.69%) Degree
2 8 (5.59%) SC Cleared
2 8 (5.59%) Security Cleared
3 1 (0.70%) IIBA
3 1 (0.70%) MBA
3 1 (0.70%) PhD
3 1 (0.70%) Postgraduate
Quality Assurance & Compliance
1 5 (3.50%) GDPR
2 3 (2.10%) PMO
2 3 (2.10%) QA
3 1 (0.70%) GMP
3 1 (0.70%) ISO/IEC 27001
3 1 (0.70%) NCSC
System Software
1 3 (2.10%) Active Directory
2 2 (1.40%) Docker
Systems Management
1 2 (1.40%) Ansible
1 2 (1.40%) Consul
1 2 (1.40%) Docker Swarm
1 2 (1.40%) Kubernetes
1 2 (1.40%) Nagios
1 2 (1.40%) Packer
1 2 (1.40%) Terraform
Vendors
1 19 (13.29%) Microsoft
2 13 (9.09%) Adobe
2 13 (9.09%) SAP
3 10 (6.99%) Google
4 7 (4.90%) Salesforce.com
5 5 (3.50%) Oracle
6 4 (2.80%) Sage
6 4 (2.80%) WooCommerce
6 4 (2.80%) Xero
7 3 (2.10%) Teradata
8 2 (1.40%) Facebook
8 2 (1.40%) Pinterest
8 2 (1.40%) Salesforce Marketing Cloud
8 2 (1.40%) Sitecore
8 2 (1.40%) Twitter
9 1 (0.70%) Cloudera
9 1 (0.70%) Intel
9 1 (0.70%) Marketo
9 1 (0.70%) Tealium
9 1 (0.70%) Zend