Period
to 9 December 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the Midlands. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 9 December 2018 with a comparison to the same period over the previous 2 years.

Marketing
England > Midlands
6 months to
9 Dec 2018
Same period 2017 Same period 2016
Rank 71 47 65
Rank change year-on-year -24 +18 -1
Permanent jobs citing Marketing 493 786 725
As % of all permanent IT jobs advertised in the Midlands 3.90% 5.15% 4.09%
As % of the General category 10.63% 13.96% 10.81%
Number of salaries quoted 344 668 630
Midlands median annual salary £42,500 £35,000 £37,500
Median salary % change year-on-year +21.43% -6.67% +7.14%
10th Percentile £24,000 £23,500 £22,500
90th Percentile £75,000 £60,000 £61,375
England median annual salary £50,000 £45,000 £45,000
% change year-on-year +11.11% - -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the Midlands with a requirement for common skills.

All General Skills
Midlands
Permanent vacancies with a requirement for common skills 4,640 5,629 6,708
As % of all permanent IT jobs advertised in the Midlands 36.69% 36.87% 37.82%
Number of salaries quoted 3,397 4,397 5,117
Midlands median annual salary £43,000 £40,000 £42,500
Median salary % change year-on-year +7.50% -5.88% +3.03%
10th Percentile £25,750 £25,075 £25,750
90th Percentile £70,000 £65,000 £67,500
England median annual salary £55,000 £52,500 £52,500
% change year-on-year +4.76% - +5.00%

Marketing
Job Vacancy Trend in the Midlands

Job postings citing Marketing as a percentage of all IT jobs advertised in the Midlands.

Job vacancy trend for Marketing in the Midlands

Marketing
Salary Trend in the Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in the Midlands.

Salary trend for Marketing in the Midlands

Marketing
Salary Histogram in the Midlands

The salary distribution of IT jobs citing Marketing in the Midlands over the 6 months to 9 December 2018.

Salary histogram for Marketing in the Midlands

Marketing
Job Locations in the Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Midlands region over the 6 months to 9 December 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Midlands -45 270 £42,500 +28.79% 105
East Midlands +12 219 £40,000 +6.67% 73
Marketing
England

For the 6 months to 9 December 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Midlands region with a requirement for Marketing.

1 164 (33.27%) Agile Software Development
2 140 (28.40%) Degree
3 139 (28.19%) Digital Marketing
4 107 (21.70%) Analytics
5 101 (20.49%) Finance
6 98 (19.88%) HTML
7 95 (19.27%) Microsoft
8 92 (18.66%) SQL
8 92 (18.66%) Retail
9 91 (18.46%) JavaScript
10 89 (18.05%) C#
11 87 (17.65%) Java
12 82 (16.63%) CSS
13 80 (16.23%) E-Commerce
14 72 (14.60%) Spring
15 70 (14.20%) Social Media
16 67 (13.59%) SEO
17 65 (13.18%) MVC
18 64 (12.98%) Google
19 63 (12.78%) Analytical Skills
20 62 (12.58%) TDD
21 61 (12.37%) Scrum
22 60 (12.17%) Software Engineering
23 59 (11.97%) Problem-Solving
24 55 (11.16%) CRM
25 52 (10.55%) .NET
25 52 (10.55%) Manufacturing
26 51 (10.34%) Maven
27 50 (10.14%) Time Management
28 47 (9.53%) SQL Server

Marketing
Co-occurring IT Skills in the Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 37 (7.51%) CMS
2 28 (5.68%) SAS
3 26 (5.27%) WordPress
4 13 (2.64%) Apache
5 10 (2.03%) Tomcat
6 8 (1.62%) IIS
7 7 (1.42%) Adobe Experience Manager
8 6 (1.22%) Apache Solr
8 6 (1.22%) OpenStack
9 4 (0.81%) Office Communications Server
9 4 (0.81%) SharePoint Server
9 4 (0.81%) WebSphere
10 3 (0.61%) Apache Spark
10 3 (0.61%) Elasticsearch
11 1 (0.20%) Confluence
11 1 (0.20%) Drupal
11 1 (0.20%) JBoss
11 1 (0.20%) Marvel
11 1 (0.20%) SharePoint
11 1 (0.20%) Sitefinity
Applications
1 43 (8.72%) Microsoft Excel
2 17 (3.45%) Microsoft Office
3 16 (3.25%) Microsoft PowerPoint
4 15 (3.04%) Photoshop
5 11 (2.23%) Adobe Creative Suite
5 11 (2.23%) SPSS
6 7 (1.42%) Adobe Illustrator
7 6 (1.22%) Adobe After Effects
8 5 (1.01%) Adobe Premiere
9 2 (0.41%) Spreadsheet
10 1 (0.20%) Camtasia
10 1 (0.20%) InDesign
10 1 (0.20%) InVision
10 1 (0.20%) MS Visio
Business Applications
1 6 (1.22%) Dynamics CRM
2 4 (0.81%) Dynamics AX
2 4 (0.81%) NetSuite
3 3 (0.61%) Magento
4 2 (0.41%) Adobe Campaign
4 2 (0.41%) FastStats
4 2 (0.41%) Oracle Assets
4 2 (0.41%) Oracle Cash Management
4 2 (0.41%) Oracle ERP
4 2 (0.41%) Oracle Payables
4 2 (0.41%) Oracle Procure-to-Pay
4 2 (0.41%) Oracle Receivables
5 1 (0.20%) SAP CRM
5 1 (0.20%) SAP S/4HANA
Cloud Services
1 40 (8.11%) Microsoft Azure
2 36 (7.30%) Amazon AWS
2 36 (7.30%) Google Analytics
3 22 (4.46%) AdWords
4 21 (4.26%) SaaS
5 15 (3.04%) PaaS
6 13 (2.64%) GitHub
7 10 (2.03%) MailChimp
8 8 (1.62%) Cloud Computing
9 7 (1.42%) Adobe Analytics
10 6 (1.22%) iPaaS
10 6 (1.22%) OpenShift
11 5 (1.01%) Azure Functions
11 5 (1.01%) IaaS
11 5 (1.01%) Serverless
12 3 (0.61%) Dynamics 365
12 3 (0.61%) Google Tag Manager
13 2 (0.41%) Adobe Creative Cloud
13 2 (0.41%) G Suite
13 2 (0.41%) Office 365
Communications & Networking
1 27 (5.48%) Modbus
1 27 (5.48%) RS-485
1 27 (5.48%) TCP/IP
2 14 (2.84%) HTTP
3 6 (1.22%) Firewall
3 6 (1.22%) Skype
4 5 (1.01%) Intranet
4 5 (1.01%) SMS
5 4 (0.81%) Internet
5 4 (0.81%) Unified Communications
6 2 (0.41%) NAS
6 2 (0.41%) VoIP
6 2 (0.41%) VPN
7 1 (0.20%) Bluetooth
7 1 (0.20%) Ethernet
7 1 (0.20%) Intrusion Detection
7 1 (0.20%) Wi-Fi
7 1 (0.20%) Wireless
Database & Business Intelligence
1 47 (9.53%) SQL Server
2 26 (5.27%) MySQL
3 21 (4.26%) SQL Server Reporting Services
4 19 (3.85%) Data Warehouse
5 18 (3.65%) Power BI
6 15 (3.04%) SQL Server Analysis Services
6 15 (3.04%) SQL Server Integration Services
7 14 (2.84%) Big Data
7 14 (2.84%) Microsoft Analysis Services
7 14 (2.84%) NoSQL
8 13 (2.64%) Azure SQL Database
8 13 (2.64%) Hadoop
9 11 (2.23%) Data Mining
10 10 (2.03%) MongoDB
10 10 (2.03%) QlikView
10 10 (2.03%) SQL Server 2012
11 9 (1.83%) SAS EBI
12 8 (1.62%) PostgreSQL
12 8 (1.62%) SQL Server 2008
13 4 (0.81%) SQL Server 2016
Development Applications
1 51 (10.34%) Maven
2 45 (9.13%) Visual Studio
3 40 (8.11%) Git (software)
4 24 (4.87%) Jenkins
5 23 (4.67%) Robot Framework
6 17 (3.45%) Subversion
7 15 (3.04%) Team Foundation Server
8 11 (2.23%) JIRA
9 7 (1.42%) Cucumber
10 6 (1.22%) Vagrant
11 5 (1.01%) Atlassian Bamboo
11 5 (1.01%) Grunt
11 5 (1.01%) SonarQube
11 5 (1.01%) TeamCity
11 5 (1.01%) Visual Studio Team System
12 4 (0.81%) Dreamweaver
13 2 (0.41%) Axure RP
13 2 (0.41%) Bugzilla
13 2 (0.41%) gulp
13 2 (0.41%) Selenium
General
1 101 (20.49%) Finance
2 92 (18.66%) Retail
3 52 (10.55%) Manufacturing
4 23 (4.67%) Advertising
5 19 (3.85%) Banking
6 15 (3.04%) Telecoms
7 14 (2.84%) Electronics
8 10 (2.03%) Automotive
8 10 (2.03%) Publishing
9 7 (1.42%) Brand Awareness
10 6 (1.22%) Legal
11 4 (0.81%) Games
12 3 (0.61%) Law
12 3 (0.61%) Pharmaceutical
13 2 (0.41%) French Language
13 2 (0.41%) General Ledger
13 2 (0.41%) German Language
14 1 (0.20%) Back Office
14 1 (0.20%) Multimedia
14 1 (0.20%) Spanish Language
Job Titles
1 132 (26.77%) Developer
2 56 (11.36%) Software Engineer
3 53 (10.75%) Analyst
4 36 (7.30%) Architect
5 29 (5.88%) Senior Developer
6 28 (5.68%) Lead Software Engineer
7 27 (5.48%) Lead Developer
8 26 (5.27%) Consultant
9 25 (5.07%) .NET Developer
10 23 (4.67%) Business Analyst
10 23 (4.67%) C# Developer
10 23 (4.67%) Java Developer
11 20 (4.06%) C# .NET Developer
11 20 (4.06%) Project Manager
12 18 (3.65%) Enterprise Architect
12 18 (3.65%) React Developer
13 17 (3.45%) Data Analyst
14 15 (3.04%) Front End Developer (Client-Side Developer)
14 15 (3.04%) Marketing Analyst
15 14 (2.84%) Development Engineer
Libraries, Frameworks & Software Standards
1 98 (19.88%) HTML
2 82 (16.63%) CSS
3 72 (14.60%) Spring
4 52 (10.55%) .NET
5 38 (7.71%) jQuery
6 36 (7.30%) HTML5
7 32 (6.49%) React
8 30 (6.09%) ASP.NET
9 24 (4.87%) Spring MVC
9 24 (4.87%) XML
10 23 (4.67%) REST
11 22 (4.46%) ASP.NET MVC
12 19 (3.85%) Twitter Bootstrap
13 17 (3.45%) RESTful
14 16 (3.25%) COM
15 15 (3.04%) AngularJS
16 14 (2.84%) ASP.NET Web API
16 14 (2.84%) Node.js
17 13 (2.64%) MDX
18 12 (2.43%) Java SE
Miscellaneous
1 70 (14.20%) Social Media
2 63 (12.78%) Analytical Skills
3 29 (5.88%) Device Driver
3 29 (5.88%) Embedded Systems
4 27 (5.48%) User Experience
5 26 (5.27%) CAN bus
6 20 (4.06%) Mobile App
7 15 (3.04%) PMI
7 15 (3.04%) Self-Motivation
8 10 (2.03%) Driving Licence
9 9 (1.83%) Hybrid Cloud
10 8 (1.62%) Data Centre
10 8 (1.62%) Fintech
11 7 (1.42%) Blog
12 6 (1.22%) Credit Risk
12 6 (1.22%) Data Structures
12 6 (1.22%) Digital Media
12 6 (1.22%) Replication
13 5 (1.01%) Analytical Mindset
13 5 (1.01%) Mobile Payment
Operating Systems
1 43 (8.72%) Linux
2 35 (7.10%) Apple iOS
3 26 (5.27%) FreeRTOS
4 24 (4.87%) Android
5 21 (4.26%) Windows
6 4 (0.81%) Unix
Processes & Methodologies
1 164 (33.27%) Agile Software Development
2 139 (28.19%) Digital Marketing
3 107 (21.70%) Analytics
4 80 (16.23%) E-Commerce
5 67 (13.59%) SEO
6 65 (13.18%) MVC
7 62 (12.58%) TDD
8 61 (12.37%) Scrum
9 60 (12.17%) Software Engineering
10 59 (11.97%) Problem-Solving
11 55 (11.16%) CRM
12 50 (10.14%) Time Management
13 47 (9.53%) Business Intelligence
14 45 (9.13%) Decision-Making
15 42 (8.52%) Web Development
16 38 (7.71%) Mentoring
17 36 (7.30%) OO
18 35 (7.10%) Stakeholder Management
19 34 (6.90%) SDLC
20 33 (6.69%) Technical Leadership
Programming Languages
1 92 (18.66%) SQL
2 91 (18.46%) JavaScript
3 89 (18.05%) C#
4 87 (17.65%) Java
5 36 (7.30%) C
6 32 (6.49%) C++
7 27 (5.48%) PHP
8 23 (4.67%) T-SQL
9 20 (4.06%) R
10 18 (3.65%) Python
11 13 (2.64%) Data Analysis Expressions (DAX)
12 12 (2.43%) Java 8
13 8 (1.62%) VBA
14 6 (1.22%) PowerShell
14 6 (1.22%) Shell Script
15 2 (0.41%) Ruby
15 2 (0.41%) TypeScript
16 1 (0.20%) Elixir
16 1 (0.20%) ES6
16 1 (0.20%) PHP 7
Qualifications
1 140 (28.40%) Degree
2 19 (3.85%) Computer Science Degree
3 15 (3.04%) PMI Certification
4 8 (1.62%) Security Cleared
5 6 (1.22%) Master's Degree
5 6 (1.22%) Numerate Degree
6 2 (0.41%) ITIL Certification
6 2 (0.41%) Postgraduate
6 2 (0.41%) PRINCE2 Practitioner
7 1 (0.20%) CISM
7 1 (0.20%) CISSP
7 1 (0.20%) ISEB
7 1 (0.20%) NVQ Level 3
Quality Assurance & Compliance
1 16 (3.25%) GDPR
1 16 (3.25%) QA
2 11 (2.23%) PMO
3 7 (1.42%) SLA
4 3 (0.61%) Data Quality
5 1 (0.20%) ISO/IEC 27001
5 1 (0.20%) PCI DSS
5 1 (0.20%) WCAG
System Software
1 33 (6.69%) Firmware
2 9 (1.83%) Docker
3 7 (1.42%) Active Directory
4 5 (1.01%) Varnish
5 2 (0.41%) Hyper-V
6 1 (0.20%) Virtual Machines
6 1 (0.20%) VMware Infrastructure
Systems Management
1 8 (1.62%) Kubernetes
2 6 (1.22%) Consul
2 6 (1.22%) Packer
2 6 (1.22%) Terraform
3 5 (1.01%) Single Sign-On
4 4 (0.81%) NetBackup
5 1 (0.20%) Ansible
5 1 (0.20%) HP Quality Center
5 1 (0.20%) logstash
5 1 (0.20%) Matomo
5 1 (0.20%) Opscode Chef
5 1 (0.20%) Puppet
5 1 (0.20%) Rundeck
5 1 (0.20%) Systems Management Server (SMS)
Vendors
1 95 (19.27%) Microsoft
2 64 (12.98%) Google
3 33 (6.69%) Adobe
4 29 (5.88%) Salesforce.com
5 24 (4.87%) Tableau
6 21 (4.26%) SAP
7 19 (3.85%) Twitter
8 11 (2.23%) Xamarin
9 10 (2.03%) Demandware
10 9 (1.83%) Facebook
11 7 (1.42%) hybris
12 6 (1.22%) IBM
13 5 (1.01%) Atlassian
13 5 (1.01%) EMC
13 5 (1.01%) HubSpot
13 5 (1.01%) Oracle
14 4 (0.81%) CommVault
14 4 (0.81%) Dell
14 4 (0.81%) Veritas
15 3 (0.61%) DoubleClick