Period
to 23 August 2019

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the Midlands. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 23 August 2019 with a comparison to the same period over the previous 2 years.

Marketing
England > Midlands
6 months to
23 Aug 2019
Same period 2018 Same period 2017
Rank 93 62 49
Rank change year-on-year -31 -13 +24
Permanent jobs citing Marketing 376 607 760
As % of all permanent IT jobs advertised in the Midlands 3.20% 4.36% 4.99%
As % of the General category 8.99% 10.53% 12.72%
Number of salaries quoted 330 526 599
Midlands median annual salary £40,000 £37,500 £37,500
Median salary % change year-on-year +6.67% - +15.38%
10th Percentile £26,250 £22,250 £23,750
90th Percentile £63,425 £65,000 £57,500
England median annual salary £50,000 £47,500 £45,000
% change year-on-year +5.26% +5.56% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the Midlands with a requirement for common skills.

All General Skills
Midlands
Permanent vacancies with a requirement for common skills 4,184 5,767 5,973
As % of all permanent IT jobs advertised in the Midlands 35.58% 41.47% 39.24%
Number of salaries quoted 3,099 4,375 4,745
Midlands median annual salary £45,000 £42,500 £41,000
Median salary % change year-on-year +5.88% +3.66% +2.50%
10th Percentile £26,250 £25,802 £26,250
90th Percentile £70,000 £67,500 £65,000
England median annual salary £55,000 £52,500 £50,000
% change year-on-year +4.76% +5.00% -

Marketing
Job Vacancy Trend in the Midlands

Job postings citing Marketing as a percentage of all IT jobs advertised in the Midlands.

Job vacancy trend for Marketing in the Midlands

Marketing
Salary Trend in the Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in the Midlands.

Salary trend for Marketing in the Midlands

Marketing
Salary Histogram in the Midlands

The salary distribution of IT jobs citing Marketing in the Midlands over the 6 months to 23 August 2019.

Salary histogram for Marketing in the Midlands

Marketing
Job Locations in the Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Midlands region over the 6 months to 23 August 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Midlands -40 242 £40,000 - 86
East Midlands -10 133 £40,000 +6.67% 61
Marketing
England

For the 6 months to 23 August 2019, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Midlands region with a requirement for Marketing.

1 138 (36.70%) Digital Marketing
2 132 (35.11%) Agile Software Development
3 105 (27.93%) JavaScript
4 101 (26.86%) SQL
5 95 (25.27%) Microsoft
6 83 (22.07%) HTML
6 83 (22.07%) CSS
7 78 (20.74%) Finance
8 65 (17.29%) Degree
9 62 (16.49%) C#
10 58 (15.43%) .NET
10 58 (15.43%) Problem-Solving
11 57 (15.16%) Analytics
12 54 (14.36%) Business Intelligence
13 53 (14.10%) SQL Server
14 50 (13.30%) TDD
14 50 (13.30%) Retail
15 45 (11.97%) Azure
16 43 (11.44%) Git (software)
17 42 (11.17%) DevOps
17 42 (11.17%) User Experience
18 40 (10.64%) Microsoft Excel
18 40 (10.64%) AWS
19 39 (10.37%) Manufacturing
19 39 (10.37%) Analytical Skills
20 38 (10.11%) Java
20 38 (10.11%) Web Development
20 38 (10.11%) Google
21 37 (9.84%) HTML5
21 37 (9.84%) CRM

Marketing
Co-occurring IT Skills in the Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 18 (4.79%) CMS
2 15 (3.99%) WordPress
3 10 (2.66%) IIS
3 10 (2.66%) Umbraco
4 9 (2.39%) SAS
5 3 (0.80%) Confluence
5 3 (0.80%) Drupal
5 3 (0.80%) Sitefinity
6 2 (0.53%) MS Exchange
6 2 (0.53%) SharePoint
6 2 (0.53%) Sitecore CMS
7 1 (0.27%) Apache
7 1 (0.27%) Elasticsearch
7 1 (0.27%) Exchange Server 2013
7 1 (0.27%) Joomla!
7 1 (0.27%) nginx
Applications
1 40 (10.64%) Microsoft Excel
2 19 (5.05%) Microsoft Office
3 12 (3.19%) Microsoft PowerPoint
4 10 (2.66%) Spreadsheet
5 4 (1.06%) Adobe Creative Suite
5 4 (1.06%) Photoshop
6 3 (0.80%) Adobe Illustrator
7 2 (0.53%) MS Visio
8 1 (0.27%) Adobe After Effects
8 1 (0.27%) OrCAD
8 1 (0.27%) PrintSoft PReS
8 1 (0.27%) Sketch
8 1 (0.27%) SPSS
Business Applications
1 12 (3.19%) Magento
2 8 (2.13%) Dynamics CRM
3 4 (1.06%) Payment Gateway
4 2 (0.53%) Dynamics NAV
4 2 (0.53%) FastStats
4 2 (0.53%) FastStats PeopleStage
4 2 (0.53%) Salesforce.com CRM
5 1 (0.27%) Data Workbench
5 1 (0.27%) Dynamics AX
5 1 (0.27%) Raiser's Edge
5 1 (0.27%) SAP MDG
5 1 (0.27%) Social Studio
Cloud Services
1 45 (11.97%) Azure
2 40 (10.64%) AWS
3 23 (6.12%) Serverless
4 19 (5.05%) SaaS
5 15 (3.99%) Power Platform
6 14 (3.72%) Google Analytics
7 13 (3.46%) GitHub
8 10 (2.66%) GCP
9 8 (2.13%) AdWords
9 8 (2.13%) AWS CloudFormation
9 8 (2.13%) AWS CodePipeline
9 8 (2.13%) AWS Lambda
9 8 (2.13%) Virtual Private Cloud
10 7 (1.86%) npm
11 6 (1.60%) G Suite
12 5 (1.33%) Cloud Computing
12 5 (1.33%) Force.com
12 5 (1.33%) IaaS
12 5 (1.33%) PaaS
13 4 (1.06%) Sage Pay
Communications & Networking
1 15 (3.99%) Internet
2 6 (1.60%) Firewall
3 4 (1.06%) DNS
3 4 (1.06%) GoToMeeting
3 4 (1.06%) Wi-Fi
4 3 (0.80%) Bluetooth
4 3 (0.80%) Ethernet
4 3 (0.80%) LAN
4 3 (0.80%) Modbus
4 3 (0.80%) RS-485
5 2 (0.53%) FTP
5 2 (0.53%) HTTP
5 2 (0.53%) Intranet
5 2 (0.53%) Skype
5 2 (0.53%) SSH
5 2 (0.53%) WAN
5 2 (0.53%) Wireless
5 2 (0.53%) WLAN
6 1 (0.27%) Profibus
6 1 (0.27%) Remote Desktop
Database & Business Intelligence
1 53 (14.10%) SQL Server
2 30 (7.98%) MySQL
3 26 (6.91%) SQL Server Reporting Services
4 15 (3.99%) Power BI
4 15 (3.99%) SQL Server Integration Services
5 13 (3.46%) QlikView
6 11 (2.93%) BusinessObjects
7 9 (2.39%) Data Mining
7 9 (2.39%) Data Warehouse
8 8 (2.13%) Amazon DynamoDB
9 7 (1.86%) Looker
9 7 (1.86%) Oracle Reports
9 7 (1.86%) Qlik Sense
10 6 (1.60%) MongoDB
11 5 (1.33%) BusinessObjects Business Intelligence
12 4 (1.06%) Azure SQL Database
12 4 (1.06%) Couchbase
12 4 (1.06%) PostgreSQL
13 3 (0.80%) Big Data
13 3 (0.80%) SQL Server 2014
Development Applications
1 43 (11.44%) Git (software)
2 34 (9.04%) Visual Studio
3 21 (5.59%) JIRA
3 21 (5.59%) Visual Studio Team System
4 17 (4.52%) Subversion
5 11 (2.93%) SQL Server Management Studio (SSMS)
6 9 (2.39%) webpack
7 8 (2.13%) Jasmine
8 7 (1.86%) Mocha
9 5 (1.33%) gulp
9 5 (1.33%) Jenkins
10 4 (1.06%) Team Foundation Server
11 3 (0.80%) Maven
12 2 (0.53%) Axure RP
12 2 (0.53%) Cucumber
12 2 (0.53%) Eclipse
12 2 (0.53%) Oracle Forms
12 2 (0.53%) SonarQube
13 1 (0.27%) Gradle
13 1 (0.27%) Robot Framework
General
1 78 (20.74%) Finance
2 50 (13.30%) Retail
3 39 (10.37%) Manufacturing
4 36 (9.57%) Telecoms
5 34 (9.04%) Electronics
5 34 (9.04%) Public Sector
6 26 (6.91%) Advertising
7 7 (1.86%) Games
8 6 (1.60%) Local Government
9 5 (1.33%) Banking
9 5 (1.33%) Law
9 5 (1.33%) Social Housing
10 4 (1.06%) Billing
11 2 (0.53%) Publishing
12 1 (0.27%) Aerospace
12 1 (0.27%) Brand Awareness
12 1 (0.27%) Financial Institution
12 1 (0.27%) Legal
Job Titles
1 158 (42.02%) Developer
2 45 (11.97%) Analyst
3 42 (11.17%) .NET Developer
4 24 (6.38%) PHP Developer
5 23 (6.12%) Front End Developer (Client-Side Developer)
6 22 (5.85%) React Developer
7 21 (5.59%) Data Analyst
8 20 (5.32%) Consultant
8 20 (5.32%) Java Developer
8 20 (5.32%) Senior Developer
8 20 (5.32%) Web Developer
9 18 (4.79%) Software Developer
10 17 (4.52%) Lead Developer
11 16 (4.26%) JavaScript Developer
12 14 (3.72%) .NET Software Developer
12 14 (3.72%) C# Developer
12 14 (3.72%) Marketing Manager
13 13 (3.46%) Architect
14 12 (3.19%) C# .NET Developer
14 12 (3.19%) C# Software Developer
Libraries, Frameworks & Software Standards
1 83 (22.07%) CSS
1 83 (22.07%) HTML
2 58 (15.43%) .NET
3 37 (9.84%) HTML5
4 32 (8.51%) jQuery
5 31 (8.24%) ASP.NET
6 28 (7.45%) AngularJS
7 25 (6.65%) React
8 23 (6.12%) Redux
9 22 (5.85%) CSS3
10 19 (5.05%) Node.js
10 19 (5.05%) Vue.js
11 18 (4.79%) Spring
12 16 (4.26%) JSON
12 16 (4.26%) Twitter Bootstrap
13 13 (3.46%) J2SE
13 13 (3.46%) Java SE
14 12 (3.19%) .NET Core
14 12 (3.19%) RESTful
15 11 (2.93%) Laravel
Miscellaneous
1 42 (11.17%) User Experience
2 39 (10.37%) Analytical Skills
3 27 (7.18%) Social Media
4 13 (3.46%) Data Structures
4 13 (3.46%) Self-Motivation
5 10 (2.66%) Analytical Mindset
5 10 (2.66%) Greenfield Project
6 9 (2.39%) Blog
7 6 (1.60%) Driving Licence
7 6 (1.60%) Management Information System
7 6 (1.60%) Marketing Technology
8 5 (1.33%) NHS
9 4 (1.06%) Graphic Design
9 4 (1.06%) Hybrid Cloud
9 4 (1.06%) Mobile Games
10 3 (0.80%) CPLD
10 3 (0.80%) Embedded Systems
10 3 (0.80%) Field-Programmable Gate Array
10 3 (0.80%) Linux Command Line
10 3 (0.80%) Mobile App
Operating Systems
1 25 (6.65%) Linux
2 20 (5.32%) Windows
3 11 (2.93%) Windows Server
4 9 (2.39%) Unix
5 8 (2.13%) Apple iOS
6 4 (1.06%) Mac OS
7 3 (0.80%) Windows 10
8 2 (0.53%) Windows Server 2008
8 2 (0.53%) Windows Server 2012
9 1 (0.27%) Android
9 1 (0.27%) Mac OS X
9 1 (0.27%) MVS
9 1 (0.27%) Windows Server 2003
9 1 (0.27%) Windows XP
Processes & Methodologies
1 138 (36.70%) Digital Marketing
2 132 (35.11%) Agile Software Development
3 58 (15.43%) Problem-Solving
4 57 (15.16%) Analytics
5 54 (14.36%) Business Intelligence
6 50 (13.30%) TDD
7 42 (11.17%) DevOps
8 38 (10.11%) Web Development
9 37 (9.84%) CRM
10 33 (8.78%) Programme Management
10 33 (8.78%) Software Engineering
11 31 (8.24%) Scrum
12 28 (7.45%) Decision-Making
13 26 (6.91%) Project Delivery
14 24 (6.38%) Computer Science
14 24 (6.38%) E-Commerce
14 24 (6.38%) Mentoring
15 23 (6.12%) OO
16 21 (5.59%) Collaborative Working
16 21 (5.59%) Data Management
Programming Languages
1 105 (27.93%) JavaScript
2 101 (26.86%) SQL
3 62 (16.49%) C#
4 38 (10.11%) Java
5 36 (9.57%) PHP
6 29 (7.71%) Python
7 22 (5.85%) T-SQL
8 21 (5.59%) ES6
9 19 (5.05%) R
10 10 (2.66%) Go
11 7 (1.86%) ES7
11 7 (1.86%) PHP 7
12 6 (1.60%) Bash Shell
12 6 (1.60%) TypeScript
13 4 (1.06%) PowerShell
14 3 (0.80%) C
15 2 (0.53%) Apex Code
15 2 (0.53%) C++
15 2 (0.53%) PL/SQL
15 2 (0.53%) SOQL
Qualifications
1 65 (17.29%) Degree
2 17 (4.52%) HND
3 9 (2.39%) Security Cleared
4 6 (1.60%) SC Cleared
5 3 (0.80%) DBS Check
6 2 (0.53%) CCNP
6 2 (0.53%) Cisco Certification
7 1 (0.27%) A+ Certification
7 1 (0.27%) CCDP
7 1 (0.27%) CREST Certified
7 1 (0.27%) GCFA
7 1 (0.27%) GREM
7 1 (0.27%) ITIL Foundation Certificate
7 1 (0.27%) Master's Degree
7 1 (0.27%) Numerate Degree
7 1 (0.27%) NVQ Level 3
7 1 (0.27%) PMI Certification
7 1 (0.27%) Six Sigma Green Belt
Quality Assurance & Compliance
1 28 (7.45%) QA
2 16 (4.26%) GDPR
3 4 (1.06%) Data Quality
4 3 (0.80%) DICOM
4 3 (0.80%) HL7
5 2 (0.53%) Actionable Recommendations
5 2 (0.53%) ISO 9001
5 2 (0.53%) ISO/IEC 27001
5 2 (0.53%) SLA
5 2 (0.53%) WCAG
6 1 (0.27%) ISO 14001
6 1 (0.27%) ISO 22301
6 1 (0.27%) ISO/IEC 20000
6 1 (0.27%) PMO
System Software
1 8 (2.13%) Active Directory
2 2 (0.53%) Docker
2 2 (0.53%) Firmware
3 1 (0.27%) BitLocker
3 1 (0.27%) Virtual Desktop
3 1 (0.27%) VMware Infrastructure
Systems Management
1 10 (2.66%) Terraform
2 2 (0.53%) Ansible
2 2 (0.53%) Kubernetes
2 2 (0.53%) Opscode Chef
2 2 (0.53%) Puppet
2 2 (0.53%) Salt
3 1 (0.27%) Cisco IPCC
3 1 (0.27%) FortiGate
3 1 (0.27%) Kibana
3 1 (0.27%) logstash
Vendors
1 95 (25.27%) Microsoft
2 38 (10.11%) Google
3 34 (9.04%) SAP
4 22 (5.85%) Tableau
5 19 (5.05%) Salesforce.com
6 17 (4.52%) Oracle
7 9 (2.39%) Adobe
8 8 (2.13%) Facebook
9 7 (1.86%) MicroStrategy
9 7 (1.86%) Snowplow
9 7 (1.86%) Talend
9 7 (1.86%) Twitter
10 6 (1.60%) Cognos
11 3 (0.80%) EMC
11 3 (0.80%) IBM
12 2 (0.53%) Apteco
12 2 (0.53%) Cisco
12 2 (0.53%) Omniture
12 2 (0.53%) Sitecore
12 2 (0.53%) VMware