Period
to 25 September 2021

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the Midlands. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 25 September 2021 with a comparison to the same period over the previous 2 years.

Marketing
England > Midlands
6 months to
25 Sep 2021
Same period 2020 Same period 2019
Rank 54 121 105
Rank change year-on-year +67 -16 -38
Permanent jobs citing Marketing 488 83 343
As % of all permanent jobs advertised in the Midlands 4.73% 2.15% 2.96%
As % of the General category 8.37% 4.18% 5.55%
Number of salaries quoted 284 67 295
10th Percentile £27,650 £29,000 £25,500
25th Percentile £32,500 £32,500 £31,250
Median annual salary (50th Percentile) £45,000 £42,500 £41,500
Median % change year-on-year +5.88% +2.41% +7.79%
75th Percentile £62,250 £56,875 £52,500
90th Percentile £77,500 £63,500 £65,000
England median annual salary £52,500 £55,000 £50,000
% change year-on-year -4.55% +10.00% +5.26%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the Midlands with a requirement for common skills.

All General Skills
Midlands
Permanent vacancies with a requirement for common skills 5,830 1,987 6,183
As % of all permanent IT jobs advertised in the Midlands 56.52% 51.46% 53.42%
Number of salaries quoted 3,899 1,554 4,695
10th Percentile £28,200 £28,500 £25,550
25th Percentile £36,250 £36,250 £32,500
Median annual salary (50th Percentile) £47,500 £47,000 £45,000
Median % change year-on-year +1.06% +4.44% +5.88%
75th Percentile £61,250 £57,500 £57,500
90th Percentile £75,000 £70,000 £71,250
England median annual salary £57,500 £57,500 £53,012
% change year-on-year - +8.47% +5.90%

Marketing
Job Vacancy Trend in the Midlands

Job postings citing Marketing as a proportion of all IT jobs advertised in the Midlands.

Job vacancy trend for Marketing in the Midlands

Marketing
Salary Trend in the Midlands

3-month moving average salary quoted in jobs citing Marketing in the Midlands.

Salary trend for Marketing in the Midlands

Marketing
Salary Histogram in the Midlands

Salary distribution for jobs citing Marketing in the Midlands over the 6 months to 25 September 2021.

Salary histogram for Marketing in the Midlands

Marketing
Job Locations in the Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Midlands region over the 6 months to 25 September 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Midlands +45 296 £50,000 +11.11% 77
East Midlands +34 191 £37,500 +3.45% 43
Marketing
England

For the 6 months to 25 September 2021, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Midlands region with a requirement for Marketing.

1 128 (26.23%) Social Skills
2 113 (23.16%) Mentoring
3 104 (21.31%) Degree
4 103 (21.11%) Microsoft
5 100 (20.49%) JavaScript
6 95 (19.47%) Analytics
7 93 (19.06%) Digital Marketing
8 86 (17.62%) HTML
9 85 (17.42%) Agile Software Development
10 73 (14.96%) CSS
11 72 (14.75%) Finance
11 72 (14.75%) Coaching
12 67 (13.73%) Problem-Solving
13 63 (12.91%) Analytical Skills
14 61 (12.50%) E-Commerce
15 59 (12.09%) Google
16 58 (11.89%) Retail
16 58 (11.89%) User Experience
17 57 (11.68%) Azure
18 54 (11.07%) Social Media
18 54 (11.07%) CRM
18 54 (11.07%) SQL
19 51 (10.45%) Presales
20 49 (10.04%) PHP
21 48 (9.84%) Web Development
22 43 (8.81%) Business Intelligence
22 43 (8.81%) SEO
23 42 (8.61%) Stakeholder Management
23 42 (8.61%) Microsoft Office
23 42 (8.61%) Salesforce.com

Marketing
Co-occurring IT Skills in the Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 37 (7.58%) WordPress
2 30 (6.15%) CMS
3 16 (3.28%) SharePoint
4 11 (2.25%) Confluence
5 10 (2.05%) Headless CMS
6 9 (1.84%) WebSphere
7 8 (1.64%) Drupal
7 8 (1.64%) Sitecore CMS
8 6 (1.23%) Kentico
8 6 (1.23%) Umbraco
9 5 (1.02%) SAS
10 4 (0.82%) Apache
10 4 (0.82%) Apache Solr
10 4 (0.82%) Oracle SOA Suite
11 1 (0.20%) Adobe Experience Manager
11 1 (0.20%) Elasticsearch
11 1 (0.20%) Exchange Server 2010
11 1 (0.20%) IIS
11 1 (0.20%) MS Exchange
11 1 (0.20%) Tomcat
Applications
1 42 (8.61%) Microsoft Office
2 29 (5.94%) Microsoft Excel
3 18 (3.69%) Adobe Creative Suite
4 9 (1.84%) MS Visio
4 9 (1.84%) Photoshop
5 3 (0.61%) Adobe Illustrator
5 3 (0.61%) InDesign
6 2 (0.41%) Chatbot
6 2 (0.41%) SPSS
7 1 (0.20%) Figma
7 1 (0.20%) Maya
7 1 (0.20%) NUKE
7 1 (0.20%) Sketch
7 1 (0.20%) SPSS Modeler
Business Applications
1 14 (2.87%) Dynamics CRM
2 6 (1.23%) Academy Revenues and Benefits
2 6 (1.23%) nopCommerce
2 6 (1.23%) OpenCart
3 5 (1.02%) Oracle ERP
3 5 (1.02%) Oracle Procure-to-Pay
4 4 (0.82%) Oracle Applications
4 4 (0.82%) Salesforce.com CRM
4 4 (0.82%) SAP FI
4 4 (0.82%) SAP S/4HANA
5 3 (0.61%) Adobe Campaign
5 3 (0.61%) Dynamics AX
5 3 (0.61%) Magento
5 3 (0.61%) Shopify
6 2 (0.41%) NetSuite
6 2 (0.41%) Payment Gateway
6 2 (0.41%) Workfront
7 1 (0.20%) iTrent
7 1 (0.20%) Oracle Cash Management
7 1 (0.20%) Oracle Receivables
Cloud Services
1 57 (11.68%) Azure
2 40 (8.20%) Power Platform
3 38 (7.79%) Dynamics 365
4 37 (7.58%) Google Analytics
5 34 (6.97%) SaaS
6 33 (6.76%) Salesforce Service Cloud
7 32 (6.56%) Salesforce Sales Cloud
8 22 (4.51%) Azure Logic Apps
9 16 (3.28%) IaaS
10 15 (3.07%) AWS
11 14 (2.87%) Google Ads
11 14 (2.87%) Microsoft 365
12 13 (2.66%) Google Tag Manager
13 11 (2.25%) Power Automate
13 11 (2.25%) PowerApps
14 10 (2.05%) PaaS
15 7 (1.43%) Force.com
16 5 (1.02%) Adobe Analytics
16 5 (1.02%) GCP
16 5 (1.02%) Microsoft Advertising
Communications & Networking
1 11 (2.25%) HTTP
1 11 (2.25%) Internet
2 10 (2.05%) DNS
2 10 (2.05%) HTTPS
3 9 (1.84%) FTP
4 6 (1.23%) SSL
5 2 (0.41%) Ethernet
5 2 (0.41%) Firewall
6 1 (0.20%) Intranet
6 1 (0.20%) Network Security
6 1 (0.20%) SAN
6 1 (0.20%) Wi-Fi
6 1 (0.20%) Wireless
Database & Business Intelligence
1 41 (8.40%) SQL Server
2 30 (6.15%) Power BI
3 20 (4.10%) Tableau
4 17 (3.48%) MySQL
5 10 (2.05%) Data Warehouse
6 7 (1.43%) SQL Server Reporting Services
7 6 (1.23%) NoSQL
8 4 (0.82%) Crystal Reports
9 3 (0.61%) Oracle Database
9 3 (0.61%) PostgreSQL
10 1 (0.20%) Big Data
10 1 (0.20%) MS Access
10 1 (0.20%) QlikView
10 1 (0.20%) Redis
10 1 (0.20%) SQL Server Integration Services
Development Applications
1 17 (3.48%) Git (software)
2 14 (2.87%) JIRA
3 11 (2.25%) Bitbucket
4 9 (1.84%) MSTest
4 9 (1.84%) NUnit
4 9 (1.84%) Selenium
4 9 (1.84%) SpecFlow
5 8 (1.64%) Atlassian Bamboo
6 7 (1.43%) SQL Server Management Studio (SSMS)
7 5 (1.02%) Visual Studio
8 4 (0.82%) Visual Studio Team System
9 3 (0.61%) gulp
9 3 (0.61%) Hudson
9 3 (0.61%) Jenkins
9 3 (0.61%) Liquibase
9 3 (0.61%) Oracle APEX
9 3 (0.61%) Vagrant
10 2 (0.41%) Grunt
10 2 (0.41%) Visual Studio Coded UI
10 2 (0.41%) webpack
General
1 128 (26.23%) Social Skills
2 72 (14.75%) Finance
3 63 (12.91%) Analytical Skills
4 58 (11.89%) Retail
5 28 (5.74%) Organisational Skills
6 23 (4.71%) Influencing Skills
6 23 (4.71%) Manufacturing
6 23 (4.71%) Presentation Skills
6 23 (4.71%) Telecoms
7 18 (3.69%) Public Sector
8 15 (3.07%) Advertising
8 15 (3.07%) Electronics
9 14 (2.87%) Back Office
10 13 (2.66%) Automotive
11 12 (2.46%) Law
11 12 (2.46%) Pharmaceutical
12 9 (1.84%) Games
13 6 (1.23%) Legal
14 5 (1.02%) Inclusion and Diversity
15 2 (0.41%) Brand Awareness
Job Titles
1 93 (19.06%) Developer
2 72 (14.75%) Analyst
3 61 (12.50%) Graduate
4 48 (9.84%) Architect
5 30 (6.15%) Salesforce Architect
6 25 (5.12%) Web Developer
7 24 (4.92%) Solutions Architect
8 21 (4.30%) Designer
9 20 (4.10%) Junior
10 19 (3.89%) Consultant
10 19 (3.89%) Support Analyst
11 17 (3.48%) PHP Developer
12 15 (3.07%) Data Analyst
12 15 (3.07%) Marketing Assistant
13 13 (2.66%) .NET Developer
13 13 (2.66%) Digital Marketing Assistant
13 13 (2.66%) Full Stack Developer
13 13 (2.66%) Product Manager
14 12 (2.46%) Salesforce Solution Architect
14 12 (2.46%) Systems Analyst
Libraries, Frameworks & Software Standards
1 86 (17.62%) HTML
2 73 (14.96%) CSS
3 39 (7.99%) .NET
4 31 (6.35%) React
5 28 (5.74%) HTML5
6 16 (3.28%) Twitter Bootstrap
7 15 (3.07%) REST
8 14 (2.87%) jQuery
9 13 (2.66%) AngularJS
9 13 (2.66%) XML
10 12 (2.46%) Laravel
11 11 (2.25%) .NET Framework
12 9 (1.84%) Middleware
12 9 (1.84%) RabbitMQ
12 9 (1.84%) Sass
12 9 (1.84%) Web Services
12 9 (1.84%) WebSphere MQ
12 9 (1.84%) XSLT
13 8 (1.64%) ASP.NET
13 8 (1.64%) Semantic HTML
Miscellaneous
1 58 (11.89%) User Experience
2 54 (11.07%) Social Media
3 22 (4.51%) Data Protection Act
3 22 (4.51%) Management Information System
3 22 (4.51%) Mobile App
4 16 (3.28%) Self-Motivation
5 12 (2.46%) Virtual Team
6 11 (2.25%) EPoS
6 11 (2.25%) Internet of Things
7 9 (1.84%) EFT
7 9 (1.84%) Legacy Applications
8 7 (1.43%) Driving Licence
9 6 (1.23%) Blog
9 6 (1.23%) Industry 4.0
9 6 (1.23%) Life Science
10 5 (1.02%) Graphic Design
11 4 (0.82%) Algorithms
11 4 (0.82%) Foreign Exchange (FX)
12 3 (0.61%) Analytical Mindset
12 3 (0.61%) Greenfield Project
Operating Systems
1 31 (6.35%) Windows
2 22 (4.51%) Linux
3 10 (2.05%) AIX
3 10 (2.05%) Windows Server
4 4 (0.82%) Android
4 4 (0.82%) Apple iOS
5 2 (0.41%) CentOS
6 1 (0.20%) Red Hat Enterprise Linux
6 1 (0.20%) Unix
6 1 (0.20%) Windows Server 2008
6 1 (0.20%) Windows Server 2019
Processes & Methodologies
1 113 (23.16%) Mentoring
2 95 (19.47%) Analytics
3 93 (19.06%) Digital Marketing
4 85 (17.42%) Agile Software Development
5 72 (14.75%) Coaching
6 67 (13.73%) Problem-Solving
7 61 (12.50%) E-Commerce
8 54 (11.07%) CRM
9 51 (10.45%) Presales
10 48 (9.84%) Web Development
11 43 (8.81%) Business Intelligence
11 43 (8.81%) SEO
12 42 (8.61%) Stakeholder Management
13 40 (8.20%) Customer Engagement
13 40 (8.20%) Software Engineering
14 38 (7.79%) Data Analysis
15 37 (7.58%) Decision-Making
16 35 (7.17%) Front End Development
16 35 (7.17%) Social Media Marketing
17 34 (6.97%) DevOps
Programming Languages
1 100 (20.49%) JavaScript
2 54 (11.07%) SQL
3 49 (10.04%) PHP
4 28 (5.74%) C#
5 17 (3.48%) Java
6 14 (2.87%) PowerShell
7 13 (2.66%) C
8 12 (2.46%) Bash Shell
8 12 (2.46%) Python
8 12 (2.46%) T-SQL
9 5 (1.02%) R
9 5 (1.02%) TypeScript
10 4 (0.82%) C++
10 4 (0.82%) Go
10 4 (0.82%) Ruby
11 3 (0.61%) Apex Code
11 3 (0.61%) PL/SQL
12 1 (0.20%) VB
12 1 (0.20%) VBScript
Qualifications
1 104 (21.31%) Degree
2 24 (4.92%) Security Cleared
3 19 (3.89%) HND
4 18 (3.69%) HNC
5 14 (2.87%) SC Cleared
6 7 (1.43%) ISEB
6 7 (1.43%) ISTQB
6 7 (1.43%) ISTQB Foundation Certification
7 6 (1.23%) Master's Degree
8 5 (1.02%) Microsoft Certification
9 4 (0.82%) Computer Science Degree
9 4 (0.82%) Oracle Certification
10 2 (0.41%) MBA
10 2 (0.41%) OSCP
10 2 (0.41%) PhD
Quality Assurance & Compliance
1 31 (6.35%) QA
2 19 (3.89%) Accessibility
3 6 (1.23%) SLA
4 4 (0.82%) Data Quality
5 3 (0.61%) GDPR
5 3 (0.61%) PMO
6 2 (0.41%) IEC 61508
6 2 (0.41%) MISRA
7 1 (0.20%) Cyber Essentials
7 1 (0.20%) WCAG
System Software
1 7 (1.43%) Docker
2 4 (0.82%) VMware Infrastructure
3 3 (0.61%) Active Directory
3 3 (0.61%) VMware ESXi
4 2 (0.41%) Firmware
5 1 (0.20%) Hyper-V
5 1 (0.20%) Virtual Servers
Systems Management
1 5 (1.02%) Opsgenie
1 5 (1.02%) Terraform
2 4 (0.82%) Kubernetes
3 3 (0.61%) Consul
3 3 (0.61%) Docker Swarm
3 3 (0.61%) Nagios
3 3 (0.61%) Packer
4 2 (0.41%) Jamf Pro
4 2 (0.41%) Plesk
5 1 (0.20%) Ansible
5 1 (0.20%) Nessus
5 1 (0.20%) Puppet
Vendors
1 103 (21.11%) Microsoft
2 59 (12.09%) Google
3 42 (8.61%) Salesforce.com
4 39 (7.99%) Adobe
5 24 (4.92%) SAP
6 12 (2.46%) Salesforce Marketing Cloud
7 11 (2.25%) Atlassian
7 11 (2.25%) IBM
7 11 (2.25%) Oracle
8 9 (1.84%) HubSpot
8 9 (1.84%) MuleSoft
8 9 (1.84%) Sitecore
9 6 (1.23%) Pardot
10 5 (1.02%) Dell
11 4 (0.82%) BT
11 4 (0.82%) IFS
11 4 (0.82%) VMware
12 3 (0.61%) Genesys
12 3 (0.61%) Rackspace
12 3 (0.61%) Sencha