Period
to 5 April 2020

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the Midlands. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 5 April 2020 with a comparison to the same period over the previous 2 years.

Marketing
England > Midlands
6 months to
5 Apr 2020
Same period 2019 Same period 2018
Rank 116 60 61
Rank change year-on-year -56 +1 -12
Permanent jobs citing Marketing 233 562 672
As % of all permanent jobs advertised in the Midlands 2.47% 4.62% 4.43%
As % of the General category 7.41% 11.79% 11.26%
Number of salaries quoted 179 372 586
Median annual salary £40,000 £40,000 £37,500
Median salary % change year-on-year - +6.67% -
10th Percentile £26,250 £26,250 £23,500
90th Percentile £71,750 £62,500 £60,625
England median annual salary £52,000 £50,000 £45,000
% change year-on-year +4.00% +11.11% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the Midlands with a requirement for common skills.

All General Skills
Midlands
Permanent vacancies with a requirement for common skills 3,145 4,768 5,968
As % of all permanent IT jobs advertised in the Midlands 33.28% 39.22% 39.30%
Number of salaries quoted 2,397 3,254 4,553
Median annual salary £45,000 £42,500 £42,500
Median salary % change year-on-year +5.88% - -
10th Percentile £27,500 £25,000 £26,000
90th Percentile £76,250 £70,000 £67,500
England median annual salary £57,500 £55,000 £51,000
% change year-on-year +4.55% +7.84% +2.00%

Marketing
Job Vacancy Trend in the Midlands

Job postings citing Marketing as a proportion of all IT jobs advertised in the Midlands.

Job vacancy trend for Marketing in the Midlands

Marketing
Salary Trend in the Midlands

3-month moving average salary quoted in jobs citing Marketing in the Midlands.

Salary trend for Marketing in the Midlands

Marketing
Salary Histogram in the Midlands

Salary distribution for jobs citing Marketing in the Midlands over the 6 months to 5 April 2020.

Salary histogram for Marketing in the Midlands

Marketing
Job Locations in the Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Midlands region over the 6 months to 5 April 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Midlands -36 128 £42,500 +6.25% 36
East Midlands -48 106 £40,000 +5.26% 16
Marketing
England

For the 6 months to 5 April 2020, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Midlands region with a requirement for Marketing.

1 66 (28.33%) Microsoft
2 50 (21.46%) Digital Marketing
3 47 (20.17%) SQL
4 43 (18.45%) Degree
5 42 (18.03%) Agile Software Development
6 41 (17.60%) Finance
7 37 (15.88%) SAP
8 35 (15.02%) Microsoft Excel
8 35 (15.02%) Analytical Skills
9 30 (12.88%) CSS
9 30 (12.88%) HTML
10 28 (12.02%) Analytics
10 28 (12.02%) Product Marketing
11 27 (11.59%) Git (software)
12 26 (11.16%) JavaScript
12 26 (11.16%) SQL Server
13 25 (10.73%) Product Roadmap
14 24 (10.30%) Project Management
14 24 (10.30%) Business Intelligence
14 24 (10.30%) Microsoft PowerPoint
15 21 (9.01%) CMS
15 21 (9.01%) E-Commerce
15 21 (9.01%) Technology Roadmap
16 20 (8.58%) FMEA
16 20 (8.58%) Problem-Solving
16 20 (8.58%) Systems Engineering
16 20 (8.58%) Firmware
16 20 (8.58%) Validation
17 19 (8.15%) Stakeholder Management
18 18 (7.73%) Azure

Marketing
Co-occurring IT Skills in the Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 21 (9.01%) CMS
2 11 (4.72%) WordPress
3 9 (3.86%) SharePoint
4 5 (2.15%) SAS
5 4 (1.72%) Apache
6 3 (1.29%) Drupal
7 2 (0.86%) Elasticsearch
7 2 (0.86%) IIS
7 2 (0.86%) Sitecore CMS
7 2 (0.86%) Umbraco
8 1 (0.43%) Oracle SOA Suite
8 1 (0.43%) Sitefinity
8 1 (0.43%) WebLogic
Applications
1 35 (15.02%) Microsoft Excel
2 24 (10.30%) Microsoft PowerPoint
3 11 (4.72%) Microsoft Office
4 7 (3.00%) Photoshop
5 6 (2.58%) Adobe Illustrator
6 4 (1.72%) InDesign
6 4 (1.72%) Sketch
7 3 (1.29%) Adobe Creative Suite
8 1 (0.43%) Adobe After Effects
8 1 (0.43%) Adobe Premiere
8 1 (0.43%) InVision
8 1 (0.43%) Marvel
8 1 (0.43%) OmniGraffle
Business Applications
1 12 (5.15%) Dynamics NAV
2 4 (1.72%) Magento
3 3 (1.29%) Dynamics CRM
3 3 (1.29%) SAP BPC
4 2 (0.86%) Oracle ERP
4 2 (0.86%) Payment Gateway
4 2 (0.86%) SAP S/4HANA
4 2 (0.86%) SAP SD
4 2 (0.86%) Shopify
5 1 (0.43%) NetSuite
5 1 (0.43%) Oracle Applications
5 1 (0.43%) Oracle Assets
5 1 (0.43%) Oracle Cash Management
5 1 (0.43%) Oracle EBS
5 1 (0.43%) Oracle Payables
5 1 (0.43%) Oracle Procure-to-Pay
5 1 (0.43%) Oracle Receivables
5 1 (0.43%) Salesforce.com CRM
5 1 (0.43%) SAP CRM
5 1 (0.43%) SAP GTS
Cloud Services
1 18 (7.73%) Azure
1 18 (7.73%) Power Platform
2 13 (5.58%) Dynamics 365
3 10 (4.29%) AWS
3 10 (4.29%) Cloud Computing
4 9 (3.86%) Google Analytics
5 8 (3.43%) Office 365
6 7 (3.00%) Azure Active Directory
6 7 (3.00%) SaaS
7 6 (2.58%) npm
8 4 (1.72%) PaaS
9 3 (1.29%) AdWords
9 3 (1.29%) IaaS
9 3 (1.29%) PowerApps
10 2 (0.86%) Azure ExpressRoute
10 2 (0.86%) Azure Functions
10 2 (0.86%) Google Sheets
10 2 (0.86%) Microsoft Flow
10 2 (0.86%) Serverless
10 2 (0.86%) Yarn
Communications & Networking
1 8 (3.43%) Internet
2 6 (2.58%) DHCP
2 6 (2.58%) DNS
3 5 (2.15%) Cisco ASA
3 5 (2.15%) Cisco Firepower
3 5 (2.15%) Unified Communications
3 5 (2.15%) WebEx
4 4 (1.72%) Firewall
5 2 (0.86%) Remote Desktop
6 1 (0.43%) 5G
6 1 (0.43%) Intrusion Detection
6 1 (0.43%) LAN
Database & Business Intelligence
1 26 (11.16%) SQL Server
2 16 (6.87%) Power BI
3 8 (3.43%) MySQL
4 7 (3.00%) Data Warehouse
5 6 (2.58%) QlikView
6 5 (2.15%) SQL Server Reporting Services
7 4 (1.72%) Big Data
7 4 (1.72%) SQL Server Integration Services
8 3 (1.29%) BusinessObjects
8 3 (1.29%) PostgreSQL
8 3 (1.29%) Relational Database
8 3 (1.29%) SAP BW
8 3 (1.29%) SAP HANA
9 2 (0.86%) Azure SQL Database
9 2 (0.86%) Oracle Database
9 2 (0.86%) Redis
9 2 (0.86%) Snowflake Schema
10 1 (0.43%) Amazon Redshift
10 1 (0.43%) BigQuery
10 1 (0.43%) Lumira
Development Applications
1 27 (11.59%) Git (software)
2 9 (3.86%) Bitbucket
3 8 (3.43%) Visual Studio
4 7 (3.00%) Jenkins
5 6 (2.58%) webpack
6 5 (2.15%) gulp
6 5 (2.15%) JIRA
7 4 (1.72%) Atlassian Bamboo
7 4 (1.72%) SQL Server Management Studio (SSMS)
7 4 (1.72%) Team Foundation Server
8 3 (1.29%) Grunt
8 3 (1.29%) SonarQube
8 3 (1.29%) Subversion
9 2 (0.86%) Axure RP
9 2 (0.86%) Babel
9 2 (0.86%) Firebug
9 2 (0.86%) JMeter
9 2 (0.86%) JUnit
9 2 (0.86%) Maven
9 2 (0.86%) Visual Studio Team System
General
1 41 (17.60%) Finance
2 16 (6.87%) Public Sector
3 13 (5.58%) Manufacturing
3 13 (5.58%) Telecoms
4 11 (4.72%) Retail
5 10 (4.29%) Electronics
6 8 (3.43%) Games
7 7 (3.00%) Banking
7 7 (3.00%) Law
8 6 (2.58%) Legal
9 3 (1.29%) Billing
10 2 (0.86%) Advertising
11 1 (0.43%) Aerospace
11 1 (0.43%) Brand Awareness
11 1 (0.43%) General Ledger
11 1 (0.43%) Pharmaceutical
Job Titles
1 48 (20.60%) Developer
2 26 (11.16%) Analyst
3 20 (8.58%) Senior Systems Engineer
3 20 (8.58%) Systems Engineer
4 13 (5.58%) Product Manager
5 12 (5.15%) Architect
5 12 (5.15%) Consultant
6 11 (4.72%) Senior Developer
7 10 (4.29%) Designer
7 10 (4.29%) PHP Developer
8 9 (3.86%) Development Manager
9 8 (3.43%) Account Manager
9 8 (3.43%) Graduate
9 8 (3.43%) IT Support
9 8 (3.43%) Marketing Manager
10 7 (3.00%) Business Development Manager
10 7 (3.00%) Data Analyst
10 7 (3.00%) Front End Developer (Client-Side Developer)
11 6 (2.58%) IT Manager
11 6 (2.58%) IT Support Specialist
Libraries, Frameworks & Software Standards
1 30 (12.88%) CSS
1 30 (12.88%) HTML
2 17 (7.30%) Sass
2 17 (7.30%) Vue.js
3 12 (5.15%) .NET
4 10 (4.29%) Web Services
5 9 (3.86%) jQuery
6 8 (3.43%) HTML5
7 7 (3.00%) Laravel
7 7 (3.00%) React
8 6 (2.58%) RESTful
9 5 (2.15%) LAMP
9 5 (2.15%) LESS
9 5 (2.15%) XMPP
10 4 (1.72%) AngularJS
10 4 (1.72%) ASP.NET
10 4 (1.72%) Spring
11 3 (1.29%) .NET Core
11 3 (1.29%) Oracle Fusion
11 3 (1.29%) Twitter Bootstrap
Miscellaneous
1 35 (15.02%) Analytical Skills
2 17 (7.30%) User Experience
3 10 (4.29%) Management Information System
4 8 (3.43%) Analytical Mindset
5 7 (3.00%) FMCG
6 5 (2.15%) Greenfield Project
6 5 (2.15%) Internet of Things
6 5 (2.15%) Social Media
7 4 (1.72%) Virtual Team
8 3 (1.29%) Blog
8 3 (1.29%) Social Network
9 2 (0.86%) Blackberry
9 2 (0.86%) Cyberthreat
9 2 (0.86%) Graphic Design
9 2 (0.86%) Hybrid Cloud
9 2 (0.86%) Photography
10 1 (0.43%) Data Structures
10 1 (0.43%) Driving Licence
10 1 (0.43%) Life Science
10 1 (0.43%) Self-Motivation
Operating Systems
1 16 (6.87%) Windows
2 13 (5.58%) Windows 10
3 10 (4.29%) Linux
4 7 (3.00%) Windows Server
5 4 (1.72%) Unix
6 1 (0.43%) Android
6 1 (0.43%) Apple iOS
6 1 (0.43%) CentOS
6 1 (0.43%) Ubuntu
6 1 (0.43%) Windows Server 2012
Processes & Methodologies
1 50 (21.46%) Digital Marketing
2 42 (18.03%) Agile Software Development
3 28 (12.02%) Analytics
3 28 (12.02%) Product Marketing
4 25 (10.73%) Product Roadmap
5 24 (10.30%) Business Intelligence
5 24 (10.30%) Project Management
6 21 (9.01%) E-Commerce
6 21 (9.01%) Technology Roadmap
7 20 (8.58%) FMEA
7 20 (8.58%) Problem-Solving
7 20 (8.58%) Systems Engineering
7 20 (8.58%) Validation
8 19 (8.15%) Stakeholder Management
9 18 (7.73%) Marketing Strategy
10 17 (7.30%) Scrum
11 16 (6.87%) Presales
11 16 (6.87%) SEO
12 14 (6.01%) DevOps
13 13 (5.58%) ERP
Programming Languages
1 47 (20.17%) SQL
2 26 (11.16%) JavaScript
3 13 (5.58%) PHP
3 13 (5.58%) Python
4 12 (5.15%) C#
5 9 (3.86%) R
6 8 (3.43%) C
6 8 (3.43%) Java
7 7 (3.00%) C++
8 4 (1.72%) T-SQL
9 2 (0.86%) Assembly Language
9 2 (0.86%) Go
9 2 (0.86%) MATLAB
9 2 (0.86%) PowerShell
9 2 (0.86%) Ruby
9 2 (0.86%) TypeScript
10 1 (0.43%) Apple Swift
10 1 (0.43%) Bash Shell
10 1 (0.43%) ES6
10 1 (0.43%) PHP 7
Qualifications
1 43 (18.45%) Degree
2 11 (4.72%) Master's Degree
3 6 (2.58%) Security Cleared
4 4 (1.72%) CESG Certified Professional
4 4 (1.72%) CISSP
5 2 (0.86%) CISM
5 2 (0.86%) CLAS
5 2 (0.86%) IISP
5 2 (0.86%) SC Cleared
5 2 (0.86%) TOGAF Certification
6 1 (0.43%) ISEB
6 1 (0.43%) ISTQB
6 1 (0.43%) ISTQB Foundation Certification
6 1 (0.43%) PhD
Quality Assurance & Compliance
1 12 (5.15%) QA
2 4 (1.72%) ISO/IEC 27001
2 4 (1.72%) SLA
3 2 (0.86%) Cyber Essentials
3 2 (0.86%) HMG Security Policy Framework
3 2 (0.86%) JSP 440
3 2 (0.86%) RMADS
4 1 (0.43%) COBIT
4 1 (0.43%) Data Quality
4 1 (0.43%) ISO/IEC 20000
4 1 (0.43%) PMO
System Software
1 20 (8.58%) Firmware
2 16 (6.87%) Active Directory
3 7 (3.00%) Virtual Desktop
3 7 (3.00%) VMware Infrastructure
4 6 (2.58%) Hyper-V
5 2 (0.86%) BitLocker
5 2 (0.86%) Docker
5 2 (0.86%) Microsoft App-V
5 2 (0.86%) Virtual Machines
5 2 (0.86%) XenApp
5 2 (0.86%) XenDesktop
6 1 (0.43%) Apache Flume
Systems Management
1 8 (3.43%) Microsoft Intune
2 7 (3.00%) AirWatch
3 6 (2.58%) WSUS
4 2 (0.86%) Consul
4 2 (0.86%) Docker Swarm
4 2 (0.86%) Hadoop YARN
4 2 (0.86%) Kibana
4 2 (0.86%) Kubernetes
4 2 (0.86%) logstash
4 2 (0.86%) Microsoft Data Protection Manager
4 2 (0.86%) Nagios
4 2 (0.86%) Packer
4 2 (0.86%) SCDPM
4 2 (0.86%) SCOrch
4 2 (0.86%) SCSM
4 2 (0.86%) SCVMM
4 2 (0.86%) Terraform
5 1 (0.43%) HP ALM
5 1 (0.43%) Single Sign-On
Vendors
1 66 (28.33%) Microsoft
2 37 (15.88%) SAP
3 14 (6.01%) VMware
4 11 (4.72%) Cisco
5 10 (4.29%) Google
5 10 (4.29%) Oracle
6 9 (3.86%) Adobe
6 9 (3.86%) Tableau
7 8 (3.43%) Citrix
8 7 (3.00%) Dell
9 5 (2.15%) IBM
9 5 (2.15%) McAfee
10 4 (1.72%) Facebook
11 3 (1.29%) Salesforce.com
11 3 (1.29%) Twitter
12 2 (0.86%) HP
12 2 (0.86%) MobileIron
12 2 (0.86%) Sitecore
12 2 (0.86%) WooCommerce
13 1 (0.43%) hybris