Marketing Job Trends in the Midlands

Marketing
England > Midlands

The table below looks at the prevalence of the term Marketing in permanent job vacancies in the Midlands. Included is a benchmarking guide to the salaries offered in vacancies that cited Marketing over the 6 months leading up to 30 December 2025, comparing them to the same period in the previous two years.

6 months to
30 Dec 2025
Same period 2024 Same period 2023
Rank 41 68 95
Rank change year-on-year +27 +27 -17
Permanent jobs citing Marketing 366 243 142
As % of all permanent jobs in the Midlands 4.70% 3.64% 2.82%
As % of the General category 7.86% 5.88% 4.67%
Number of salaries quoted 193 103 118
10th Percentile £26,250 £35,050 £28,500
25th Percentile £28,750 £38,500 £34,063
Median annual salary (50th Percentile) £35,000 £45,000 £42,500
Median % change year-on-year -22.22% +5.88% -10.53%
75th Percentile £48,750 £68,750 £56,875
90th Percentile £77,500 £80,000 £71,625
England median annual salary £45,000 £60,000 £55,000
% change year-on-year -25.00% +9.09% -4.35%

All General Skills
Midlands

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring general skills in the Midlands.

Permanent vacancies with a requirement for general skills 4,657 4,134 3,040
As % of all permanent jobs advertised in the Midlands 59.78% 61.95% 60.35%
Number of salaries quoted 2,298 1,821 2,493
10th Percentile £27,000 £31,250 £26,250
25th Percentile £31,250 £38,750 £32,500
Median annual salary (50th Percentile) £45,000 £51,500 £50,000
Median % change year-on-year -12.62% +3.00% -3.85%
75th Percentile £62,500 £65,000 £62,500
90th Percentile £77,500 £77,500 £75,000
England median annual salary £52,500 £60,000 £60,000
% change year-on-year -12.50% - -4.00%

Marketing
Job Vacancy Trend in the Midlands

Historical trend showing the proportion of permanent IT job postings citing Marketing relative to all permanent IT jobs advertised in the Midlands.

Marketing job vacancy trend in the Midlands

Marketing
Salary Trend in the Midlands

Salary distribution trend for jobs in the Midlands citing Marketing.

Salary distribution trend for jobs in the Midlands citing Marketing

Marketing
Salary Histogram in the Midlands

Salary distribution for jobs citing Marketing in the Midlands over the 6 months to 30 December 2025.

Salary histogram for Marketing in the Midlands

Marketing
Job Locations in the Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Midlands region over the 6 months to 30 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
West Midlands +23 189 £40,000 -21.95% 321
East Midlands +21 160 £31,000 -29.14% 254
Marketing
England

Marketing
Co-Occurring Skills & Capabilities in the Midlands by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 12 (3.28%) SharePoint
2 8 (2.19%) WordPress
3 4 (1.09%) CMS
4 3 (0.82%) Microsoft Exchange
5 1 (0.27%) Sitecore CMS
5 1 (0.27%) Strapi
Applications
1 33 (9.02%) Microsoft Excel
2 25 (6.83%) Microsoft Office
3 9 (2.46%) Microsoft PowerPoint
4 4 (1.09%) Adobe Creative Suite
4 4 (1.09%) Microsoft Project
5 3 (0.82%) Photoshop
6 2 (0.55%) Chatbot
6 2 (0.55%) Trello
7 1 (0.27%) Adobe After Effects
7 1 (0.27%) Adobe Illustrator
7 1 (0.27%) Adobe Premiere
7 1 (0.27%) InDesign
7 1 (0.27%) Spreadsheet
Business Applications
1 8 (2.19%) Shopify
2 6 (1.64%) Dynamics CRM
3 2 (0.55%) OpenCart
4 1 (0.27%) Magento
4 1 (0.27%) Pegasus Opera
4 1 (0.27%) Sprinklr
Cloud Services
1 24 (6.56%) SaaS
2 20 (5.46%) Power Platform
3 13 (3.55%) Azure
4 10 (2.73%) Microsoft 365
5 9 (2.46%) Google Analytics
6 7 (1.91%) GCP
6 7 (1.91%) Google Ads
7 6 (1.64%) OCI
8 5 (1.37%) AWS
8 5 (1.37%) Entra ID
9 4 (1.09%) Dynamics 365
10 3 (0.82%) Google Workspace
10 3 (0.82%) Power Automate
11 2 (0.55%) Google Tag Manager
11 2 (0.55%) PowerApps
11 2 (0.55%) Salesforce Commerce Cloud
11 2 (0.55%) Salesforce Sales Cloud
12 1 (0.27%) Canva
12 1 (0.27%) Figma
12 1 (0.27%) Kong
Communications & Networking
1 7 (1.91%) SMS
2 3 (0.82%) Broadband
2 3 (0.82%) Firewall
2 3 (0.82%) VPN
3 2 (0.55%) HTTP
3 2 (0.55%) Intranet
3 2 (0.55%) VoIP
4 1 (0.27%) 4G
4 1 (0.27%) 5G
4 1 (0.27%) SD-WAN
4 1 (0.27%) WAN
Database & Business Intelligence
1 18 (4.92%) Power BI
2 17 (4.64%) Looker
3 15 (4.10%) Tableau
4 6 (1.64%) Oracle Reports
5 2 (0.55%) Data Lake
6 1 (0.27%) MongoDB
6 1 (0.27%) MySQL
6 1 (0.27%) PostgreSQL
6 1 (0.27%) SQL Server
Development Applications
1 3 (0.82%) JIRA
2 2 (0.55%) Git
General
1 92 (25.14%) Analytical Skills
2 64 (17.49%) Social Skills
3 52 (14.21%) Finance
4 38 (10.38%) Automotive
5 36 (9.84%) Organisational Skills
6 35 (9.56%) Law
7 30 (8.20%) Manufacturing
8 27 (7.38%) Public Sector
9 20 (5.46%) Telecoms
10 17 (4.64%) Inclusion and Diversity
11 15 (4.10%) Agriculture
12 13 (3.55%) Legal
13 12 (3.28%) Advertising
14 11 (3.01%) Retail
15 9 (2.46%) Electronics
16 7 (1.91%) Games
17 5 (1.37%) Presentation Skills
18 3 (0.82%) Back Office
18 3 (0.82%) Pharmaceutical
18 3 (0.82%) Publishing
Job Titles
1 51 (13.93%) Analyst
2 35 (9.56%) Lead
3 30 (8.20%) Senior
3 30 (8.20%) Support Analyst
4 28 (7.65%) 2nd Line Support
5 27 (7.38%) Marketing Manager
6 23 (6.28%) 2nd Line Support Analyst
7 21 (5.74%) Marketing Executive
8 17 (4.64%) Business Development Manager
8 17 (4.64%) Business Manager
8 17 (4.64%) Developer
8 17 (4.64%) Development Manager
9 14 (3.83%) Customer Experience Manager
9 14 (3.83%) Data Analyst
9 14 (3.83%) Digital Transformation
10 12 (3.28%) Business Intelligence Analyst
11 11 (3.01%) Sales Executive
11 11 (3.01%) Support Engineer
12 10 (2.73%) Coordinator
12 10 (2.73%) Senior Marketing Executive
Libraries, Frameworks & Software Standards
1 9 (2.46%) HTML
2 6 (1.64%) CSS
2 6 (1.64%) Oracle Fusion
3 4 (1.09%) REST
4 2 (0.55%) .NET
4 2 (0.55%) Deno
4 2 (0.55%) Laravel
4 2 (0.55%) Node.js
4 2 (0.55%) React
4 2 (0.55%) RESTful
4 2 (0.55%) Tailwind CSS
4 2 (0.55%) Vue
4 2 (0.55%) Yii
Miscellaneous
1 67 (18.31%) Onboarding
2 22 (6.01%) Driving Licence
3 19 (5.19%) Self-Motivation
4 16 (4.37%) Social Media
5 9 (2.46%) Blog
6 6 (1.64%) PDA
7 5 (1.37%) Analytical Mindset
7 5 (1.37%) Web Conferencing
8 4 (1.09%) Algorithms
8 4 (1.09%) EPoS
8 4 (1.09%) Product Ownership
9 3 (0.82%) Cyber Defence
9 3 (0.82%) IoT
9 3 (0.82%) Mobile App
10 2 (0.55%) Cloud Native
10 2 (0.55%) Digital Media
10 2 (0.55%) Management Information System
10 2 (0.55%) Marketing Technology
11 1 (0.27%) Foreign Exchange (FX)
11 1 (0.27%) NHS
Operating Systems
1 5 (1.37%) Android
1 5 (1.37%) Apple iOS
1 5 (1.37%) Windows
2 3 (0.82%) Linux
2 3 (0.82%) Windows 10
Processes & Methodologies
1 112 (30.60%) CRM
2 98 (26.78%) Analytics
3 92 (25.14%) B2B
3 92 (25.14%) Digital Marketing
4 82 (22.40%) E-Commerce
5 81 (22.13%) Continuous Improvement
6 78 (21.31%) Customer Experience
7 69 (18.85%) Collaborative Working
8 62 (16.94%) Stakeholder Management
9 57 (15.57%) Coaching
10 56 (15.30%) GTM Strategy
11 55 (15.03%) Dashboard Development
12 50 (13.66%) Commercialisation
12 50 (13.66%) Digital Innovation
12 50 (13.66%) Performance Analysis
13 44 (12.02%) Problem-Solving
14 35 (9.56%) Digital Customer Experience
15 33 (9.02%) Business Development
16 31 (8.47%) Decision-Making
17 29 (7.92%) Customer Engagement
Programming Languages
1 54 (14.75%) SQL
2 16 (4.37%) Python
3 8 (2.19%) JavaScript
4 3 (0.82%) C#
5 2 (0.55%) Ladder Logic
5 2 (0.55%) PHP
5 2 (0.55%) R
5 2 (0.55%) TypeScript
Qualifications
1 95 (25.96%) Degree
2 38 (10.38%) Security Cleared
3 30 (8.20%) SC Cleared
4 8 (2.19%) Numerate Degree
5 7 (1.91%) DBS Check
6 6 (1.64%) HND
7 4 (1.09%) HNC
7 4 (1.09%) Master's Degree
8 3 (0.82%) City & Guilds
9 2 (0.55%) Computer Science Degree
9 2 (0.55%) PMI Certification
9 2 (0.55%) PMP
10 1 (0.27%) Azure Certification
10 1 (0.27%) BPSS Clearance
10 1 (0.27%) Microsoft Certification
Quality Assurance & Compliance
1 30 (8.20%) SLA
2 13 (3.55%) Data Quality
3 11 (3.01%) GDPR
4 6 (1.64%) Accessibility
4 6 (1.64%) QA
5 1 (0.27%) PMO
System Software
1 3 (0.82%) Active Directory
1 3 (0.82%) Hyper-V
2 1 (0.27%) Docker
Systems Management
1 5 (1.37%) Jamf Pro
Vendors
1 32 (8.74%) Microsoft
1 32 (8.74%) Salesforce
2 16 (4.37%) Google
3 13 (3.55%) Adobe
4 12 (3.28%) Zoho
5 11 (3.01%) HubSpot
5 11 (3.01%) SAP
6 9 (2.46%) Oracle
6 9 (2.46%) Salesforce Marketing Cloud
7 7 (1.91%) Apple
8 5 (1.37%) Samsung
9 3 (0.82%) Ahrefs
9 3 (0.82%) Cisco
9 3 (0.82%) Facebook
9 3 (0.82%) HP
9 3 (0.82%) Instagram
9 3 (0.82%) Sage
10 2 (0.55%) Ariba
10 2 (0.55%) PayPal
10 2 (0.55%) TikTok