Period
to 27 January 2022

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the Midlands. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 27 January 2022 with a comparison to the same period over the previous 2 years.

Marketing
England > Midlands
6 months to
27 Jan 2022
Same period 2021 Same period 2020
Rank 42 90 120
Rank change year-on-year +48 +30 -51
Permanent jobs citing Marketing 591 178 271
As % of all permanent jobs advertised in the Midlands 5.62% 3.13% 2.60%
As % of the General category 9.66% 6.15% 5.16%
Number of salaries quoted 340 149 205
10th Percentile £32,500 £23,350 £26,250
25th Percentile £35,740 £33,750 £31,250
Median annual salary (50th Percentile) £45,000 £42,500 £41,000
Median % change year-on-year +5.88% +3.66% -3.53%
75th Percentile £63,750 £57,500 £53,000
90th Percentile £80,000 £65,000 £73,000
England median annual salary £55,000 £52,500 £50,000
% change year-on-year +4.76% +5.00% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the Midlands with a requirement for common skills.

All General Skills
Midlands
Permanent vacancies with a requirement for common skills 6,116 2,895 5,255
As % of all permanent IT jobs advertised in the Midlands 58.13% 50.86% 50.43%
Number of salaries quoted 4,145 2,208 4,210
10th Percentile £27,500 £27,040 £26,250
25th Percentile £36,250 £34,250 £32,500
Median annual salary (50th Percentile) £50,000 £45,000 £45,000
Median % change year-on-year +11.11% - +4.65%
75th Percentile £62,500 £57,500 £60,000
90th Percentile £75,000 £72,500 £73,750
England median annual salary £60,000 £57,500 £55,000
% change year-on-year +4.35% +4.55% +4.76%

Marketing
Job Vacancy Trend in the Midlands

Job postings citing Marketing as a proportion of all IT jobs advertised in the Midlands.

Job vacancy trend for Marketing in the Midlands

Marketing
Salary Trend in the Midlands

3-month moving average salary quoted in jobs citing Marketing in the Midlands.

Salary trend for Marketing in the Midlands

Marketing
Salary Histogram in the Midlands

Salary distribution for jobs citing Marketing in the Midlands over the 6 months to 27 January 2022.

Salary histogram for Marketing in the Midlands

Marketing
Job Locations in the Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Midlands region over the 6 months to 27 January 2022. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
West Midlands +42 319 £50,000 - 58
East Midlands +28 265 £42,500 +6.25% 45
Marketing
England

For the 6 months to 27 January 2022, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Midlands region with a requirement for Marketing.

1 149 (25.21%) Social Skills
2 146 (24.70%) Agile Software Development
3 135 (22.84%) Degree
4 134 (22.67%) Microsoft
5 112 (18.95%) Mentoring
6 105 (17.77%) Coaching
6 105 (17.77%) JavaScript
7 104 (17.60%) Problem-Solving
8 101 (17.09%) Finance
9 99 (16.75%) Analytics
10 96 (16.24%) Digital Marketing
10 96 (16.24%) Analytical Skills
11 94 (15.91%) HTML
12 82 (13.87%) E-Commerce
13 80 (13.54%) CRM
14 79 (13.37%) Google
14 79 (13.37%) Azure
15 74 (12.52%) CSS
15 74 (12.52%) Windows
16 71 (12.01%) Microsoft Office
17 65 (11.00%) Software Engineering
17 65 (11.00%) AWS
17 65 (11.00%) Social Media
18 62 (10.49%) Stakeholder Management
18 62 (10.49%) SQL
18 62 (10.49%) Business Intelligence
19 58 (9.81%) Power Platform
20 56 (9.48%) User Experience
20 56 (9.48%) Customer Engagement
21 55 (9.31%) B2B

Marketing
Co-occurring IT Skills in the Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 42 (7.11%) CMS
2 32 (5.41%) SharePoint
3 20 (3.38%) WordPress
4 18 (3.05%) WebSphere
5 12 (2.03%) Confluence
5 12 (2.03%) Elasticsearch
6 8 (1.35%) Sitecore CMS
7 6 (1.02%) Drupal
7 6 (1.02%) SAS
8 5 (0.85%) Apache
8 5 (0.85%) Umbraco
9 4 (0.68%) Apache Solr
10 3 (0.51%) Apache Spark
10 3 (0.51%) Headless CMS
11 2 (0.34%) Adobe Experience Manager
11 2 (0.34%) Joomla!
11 2 (0.34%) Kentico
11 2 (0.34%) PrestaShop
12 1 (0.17%) MODX
12 1 (0.17%) OpenStack
Applications
1 71 (12.01%) Microsoft Office
2 24 (4.06%) Microsoft Excel
3 18 (3.05%) Adobe Creative Suite
3 18 (3.05%) MS Visio
4 12 (2.03%) Photoshop
5 6 (1.02%) Chatbot
5 6 (1.02%) Microsoft PowerPoint
6 4 (0.68%) Adobe Illustrator
6 4 (0.68%) SPSS
7 3 (0.51%) InDesign
7 3 (0.51%) Spreadsheet
8 2 (0.34%) Maya
8 2 (0.34%) NUKE
9 1 (0.17%) Adobe After Effects
9 1 (0.17%) Adobe Premiere
9 1 (0.17%) Sketch
Business Applications
1 32 (5.41%) Dynamics CRM
2 10 (1.69%) Magento
3 6 (1.02%) nopCommerce
3 6 (1.02%) OpenCart
3 6 (1.02%) Salesforce.com CRM
4 4 (0.68%) Academy Revenues and Benefits
4 4 (0.68%) Shopify
5 3 (0.51%) Alphatax
5 3 (0.51%) Dynamics GP
6 2 (0.34%) Adobe Campaign
6 2 (0.34%) Dynamics AX
6 2 (0.34%) Unica
7 1 (0.17%) Dynamics NAV
7 1 (0.17%) FastStats
7 1 (0.17%) iTrent
7 1 (0.17%) NetSuite
7 1 (0.17%) SAP SD
7 1 (0.17%) Sparx Enterprise Architect
7 1 (0.17%) Unit4 Business World
Cloud Services
1 79 (13.37%) Azure
2 65 (11.00%) AWS
3 58 (9.81%) Power Platform
4 47 (7.95%) Microsoft 365
5 38 (6.43%) SaaS
6 37 (6.26%) Google Analytics
7 28 (4.74%) PowerApps
8 26 (4.40%) Azure Active Directory
8 26 (4.40%) IaaS
8 26 (4.40%) OneDrive
9 22 (3.72%) Dynamics 365
10 18 (3.05%) Smartsheet
11 16 (2.71%) Salesforce Service Cloud
12 15 (2.54%) Salesforce Sales Cloud
13 14 (2.37%) Google Tag Manager
14 11 (1.86%) GCP
15 10 (1.69%) Amazon EC2
16 9 (1.52%) Amazon S3
16 9 (1.52%) Azure Logic Apps
17 8 (1.35%) Amazon EKS
Communications & Networking
1 20 (3.38%) Firewall
2 19 (3.21%) HTTP
2 19 (3.21%) HTTPS
3 18 (3.05%) FTP
3 18 (3.05%) WebEx
4 13 (2.20%) Internet
5 9 (1.52%) DNS
6 8 (1.35%) DKIM
6 8 (1.35%) DMARC
7 6 (1.02%) Ethernet
8 1 (0.17%) Cisco ASA
8 1 (0.17%) Cisco IOS
8 1 (0.17%) Cisco IPT
8 1 (0.17%) Cisco ISE
8 1 (0.17%) Intranet
8 1 (0.17%) NetScaler
8 1 (0.17%) Network Security
8 1 (0.17%) SSL
8 1 (0.17%) Wi-Fi
8 1 (0.17%) Wireless
Database & Business Intelligence
1 41 (6.94%) SQL Server
2 36 (6.09%) MySQL
3 28 (4.74%) Power BI
4 16 (2.71%) Tableau
5 11 (1.86%) Data Warehouse
5 11 (1.86%) NoSQL
6 9 (1.52%) Amazon RDS
6 9 (1.52%) Redis
7 7 (1.18%) SQL Server Reporting Services
8 5 (0.85%) Crystal Reports
8 5 (0.85%) Data Lake
8 5 (0.85%) SQL Server Integration Services
9 4 (0.68%) MongoDB
10 3 (0.51%) Apache Cassandra
10 3 (0.51%) Couchbase
10 3 (0.51%) MS Access
10 3 (0.51%) SQL Server Analysis Services
11 2 (0.34%) Oracle Database
11 2 (0.34%) QlikView
11 2 (0.34%) Spotfire
Development Applications
1 31 (5.25%) Git (software)
2 24 (4.06%) JIRA
3 11 (1.86%) Jenkins
4 10 (1.69%) webpack
5 9 (1.52%) Atlassian Bamboo
6 8 (1.35%) gulp
7 7 (1.18%) Grunt
8 6 (1.02%) Bitbucket
8 6 (1.02%) PostCSS
9 5 (0.85%) Selenium
9 5 (0.85%) SQL Server Management Studio (SSMS)
10 3 (0.51%) Hudson
10 3 (0.51%) JUnit
10 3 (0.51%) Mocha
10 3 (0.51%) SpecFlow
10 3 (0.51%) Subversion
10 3 (0.51%) Vagrant
11 2 (0.34%) Cucumber
11 2 (0.34%) Liquibase
11 2 (0.34%) WiX
General
1 149 (25.21%) Social Skills
2 101 (17.09%) Finance
3 96 (16.24%) Analytical Skills
4 54 (9.14%) Inclusion and Diversity
5 51 (8.63%) Manufacturing
6 45 (7.61%) Retail
7 32 (5.41%) Public Sector
8 29 (4.91%) Telecoms
9 27 (4.57%) Influencing Skills
10 24 (4.06%) Electronics
11 19 (3.21%) Automotive
12 17 (2.88%) Organisational Skills
13 14 (2.37%) Games
14 13 (2.20%) Pharmaceutical
14 13 (2.20%) Presentation Skills
15 10 (1.69%) Back Office
15 10 (1.69%) Legal
16 9 (1.52%) Documentation Skills
16 9 (1.52%) Law
17 8 (1.35%) Advertising
Job Titles
1 98 (16.58%) Developer
2 81 (13.71%) Analyst
3 72 (12.18%) Graduate
4 28 (4.74%) Architect
5 27 (4.57%) Consultant
6 26 (4.40%) Solutions Architect
7 22 (3.72%) .NET Developer
8 21 (3.55%) Web Developer
9 20 (3.38%) Junior
9 20 (3.38%) Systems Analyst
10 19 (3.21%) Front End Developer (Client-Side Developer)
10 19 (3.21%) Support Analyst
11 18 (3.05%) Customer Engineer
11 18 (3.05%) Incident Manager
11 18 (3.05%) Major Incident Manager
11 18 (3.05%) PHP Developer
12 17 (2.88%) Designer
12 17 (2.88%) Full Stack Developer
13 16 (2.71%) Customer Analyst
14 15 (2.54%) Junior Analyst
Libraries, Frameworks & Software Standards
1 94 (15.91%) HTML
2 74 (12.52%) CSS
3 51 (8.63%) .NET
4 28 (4.74%) React
4 28 (4.74%) Sass
5 27 (4.57%) XML
6 24 (4.06%) jQuery
7 23 (3.89%) HTML5
8 20 (3.38%) .NET Framework
8 20 (3.38%) AngularJS
8 20 (3.38%) Twitter Bootstrap
9 18 (3.05%) Middleware
9 18 (3.05%) RabbitMQ
9 18 (3.05%) WebSphere MQ
10 16 (2.71%) RESTful
10 16 (2.71%) XSLT
11 15 (2.54%) Laravel
12 14 (2.37%) REST
13 9 (1.52%) Redux
14 8 (1.35%) Ruby on Rails
Miscellaneous
1 65 (11.00%) Social Media
2 56 (9.48%) User Experience
3 24 (4.06%) Management Information System
4 21 (3.55%) Self-Motivation
5 19 (3.21%) Mobile App
6 18 (3.05%) EFT
6 18 (3.05%) Legacy Applications
7 15 (2.54%) Data Protection Act
8 11 (1.86%) Virtual Team
9 9 (1.52%) Internet of Things
10 8 (1.35%) Handset
10 8 (1.35%) Life Science
11 7 (1.18%) Enterprise Software
12 6 (1.02%) Analytical Mindset
12 6 (1.02%) NHS
13 5 (0.85%) W3C
14 4 (0.68%) Animation
14 4 (0.68%) CMDB
14 4 (0.68%) Device Driver
14 4 (0.68%) Embedded Systems
Operating Systems
1 74 (12.52%) Windows
2 31 (5.25%) Linux
3 30 (5.08%) Windows 10
4 24 (4.06%) Windows Server
5 18 (3.05%) AIX
6 6 (1.02%) Android
6 6 (1.02%) Apple iOS
7 4 (0.68%) Windows 7
8 3 (0.51%) Ubuntu
9 2 (0.34%) Red Hat Enterprise Linux
10 1 (0.17%) CentOS
10 1 (0.17%) Debian
Processes & Methodologies
1 146 (24.70%) Agile Software Development
2 112 (18.95%) Mentoring
3 105 (17.77%) Coaching
4 104 (17.60%) Problem-Solving
5 99 (16.75%) Analytics
6 96 (16.24%) Digital Marketing
7 82 (13.87%) E-Commerce
8 80 (13.54%) CRM
9 65 (11.00%) Software Engineering
10 62 (10.49%) Business Intelligence
10 62 (10.49%) Stakeholder Management
11 56 (9.48%) Customer Engagement
12 55 (9.31%) B2B
13 54 (9.14%) Computer Science
14 50 (8.46%) DevOps
14 50 (8.46%) Web Development
15 47 (7.95%) Social Media Marketing
16 46 (7.78%) Process Improvement
17 45 (7.61%) Data Analysis
18 43 (7.28%) ITIL
Programming Languages
1 105 (17.77%) JavaScript
2 62 (10.49%) SQL
3 49 (8.29%) PHP
4 33 (5.58%) Python
5 27 (4.57%) Bash
6 26 (4.40%) PowerShell
7 24 (4.06%) C#
8 21 (3.55%) Java
9 20 (3.38%) T-SQL
10 14 (2.37%) C
10 14 (2.37%) ES6
11 13 (2.20%) R
12 12 (2.03%) Ruby
12 12 (2.03%) TypeScript
13 4 (0.68%) C++
13 4 (0.68%) Go
14 3 (0.51%) VBA
15 2 (0.34%) PL/SQL
15 2 (0.34%) Rust
16 1 (0.17%) Solidity
Qualifications
1 135 (22.84%) Degree
2 32 (5.41%) HNC
2 32 (5.41%) HND
3 14 (2.37%) Security Cleared
4 12 (2.03%) SC Cleared
5 11 (1.86%) Computer Science Degree
6 6 (1.02%) Microsoft Certification
7 5 (0.85%) Master's Degree
8 3 (0.51%) MBA
9 2 (0.34%) ITIL Certification
10 1 (0.17%) ISEB
Quality Assurance & Compliance
1 31 (5.25%) QA
2 13 (2.20%) Accessibility
3 10 (1.69%) SLA
4 7 (1.18%) GDPR
5 6 (1.02%) Data Quality
6 3 (0.51%) PMO
7 2 (0.34%) IEC 61508
7 2 (0.34%) MISRA
System Software
1 38 (6.43%) Active Directory
2 29 (4.91%) VMware ESXi
2 29 (4.91%) VMware Infrastructure
3 21 (3.55%) Docker
4 8 (1.35%) Virtual Desktop
5 2 (0.34%) Firmware
6 1 (0.17%) KVM
6 1 (0.17%) Virtual Servers
Systems Management
1 9 (1.52%) Terraform
2 8 (1.35%) Kibana
2 8 (1.35%) Kubernetes
3 6 (1.02%) Opsgenie
4 4 (0.68%) Puppet
5 3 (0.51%) Consul
5 3 (0.51%) Docker Swarm
5 3 (0.51%) Jamf Pro
5 3 (0.51%) Nagios
5 3 (0.51%) Packer
5 3 (0.51%) Plesk
6 2 (0.34%) Ansible
7 1 (0.17%) FortiGate
Vendors
1 134 (22.67%) Microsoft
2 79 (13.37%) Google
3 49 (8.29%) Adobe
4 34 (5.75%) Salesforce.com
5 31 (5.25%) SAP
6 29 (4.91%) VMware
7 27 (4.57%) Citrix
8 18 (3.05%) IBM
8 18 (3.05%) Salesforce Marketing Cloud
9 9 (1.52%) Sitecore
10 8 (1.35%) MuleSoft
11 7 (1.18%) HubSpot
12 6 (1.02%) Atlassian
12 6 (1.02%) Dell
12 6 (1.02%) dotdigital
12 6 (1.02%) hybris
13 4 (0.68%) Alteryx
13 4 (0.68%) Pardot
13 4 (0.68%) QNX
14 3 (0.51%) YouTube