Period
to 19 October 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the Midlands. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 19 October 2018 with a comparison to the same period over the previous 2 years.

Marketing
England > Midlands
6 months to
19 Oct 2018
Same period 2017 Same period 2016
Rank 62 48 72
Rank change year-on-year -14 +24 -13
Permanent jobs citing Marketing 553 772 716
As % of all permanent IT jobs advertised in the Midlands 4.13% 5.16% 3.89%
As % of the General category 11.02% 13.84% 10.10%
Number of salaries quoted 459 645 607
Midlands median annual salary £40,000 £35,000 £37,000
Median salary % change year-on-year +14.29% -5.41% +5.71%
10th Percentile £22,500 £23,750 £21,250
90th Percentile £70,000 £60,000 £60,000
England median annual salary £50,000 £46,500 £45,000
% change year-on-year +7.53% +3.33% +5.88%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the Midlands with a requirement for common skills.

All General Skills
Midlands
Permanent vacancies with a requirement for common skills 5,016 5,577 7,088
As % of all permanent IT jobs advertised in the Midlands 37.50% 37.25% 38.47%
Number of salaries quoted 3,786 4,414 5,310
Midlands median annual salary £42,500 £40,000 £42,500
Median salary % change year-on-year +6.25% -5.88% -
10th Percentile £25,000 £26,000 £25,000
90th Percentile £68,750 £65,000 £67,500
England median annual salary £55,000 £52,500 £51,500
% change year-on-year +4.76% +1.94% +3.00%

Marketing
Job Vacancy Trend in the Midlands

Job postings citing Marketing as a percentage of all IT jobs advertised in the Midlands.

Job vacancy trend for Marketing in the Midlands

Marketing
Salary Trend in the Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in the Midlands.

Salary trend for Marketing in the Midlands

Marketing
Salary Histogram in the Midlands

The salary distribution of IT jobs citing Marketing in the Midlands over the 6 months to 19 October 2018.

Salary histogram for Marketing in the Midlands

Marketing
Job Locations in the Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Midlands region over the 6 months to 19 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Midlands -16 363 £40,000 +17.65% 105
East Midlands -28 184 £38,500 -3.75% 78
Marketing
England

For the 6 months to 19 October 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Midlands region with a requirement for Marketing.

1 169 (30.56%) Digital Marketing
2 144 (26.04%) Analytics
3 140 (25.32%) Agile Software Development
4 128 (23.15%) Degree
5 111 (20.07%) HTML
6 109 (19.71%) E-Commerce
7 108 (19.53%) Google
8 106 (19.17%) JavaScript
8 106 (19.17%) Finance
9 94 (17.00%) Retail
10 93 (16.82%) SQL
11 91 (16.46%) SEO
12 84 (15.19%) Social Media
13 83 (15.01%) CSS
14 74 (13.38%) Microsoft
15 70 (12.66%) C#
16 67 (12.12%) CRM
17 65 (11.75%) MVC
18 60 (10.85%) Java
19 58 (10.49%) .NET
20 55 (9.95%) TDD
21 54 (9.76%) jQuery
21 54 (9.76%) Analytical Skills
21 54 (9.76%) Problem-Solving
22 53 (9.58%) Pay per click
23 52 (9.40%) Twitter
24 51 (9.22%) Google Analytics
25 49 (8.86%) SQL Server
26 47 (8.50%) Microsoft Azure
26 47 (8.50%) Web Development

Marketing
Co-occurring IT Skills in the Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 45 (8.14%) CMS
2 33 (5.97%) WordPress
3 22 (3.98%) SAS
4 8 (1.45%) IIS
4 8 (1.45%) Tomcat
5 7 (1.27%) Adobe Experience Manager
5 7 (1.27%) Apache
6 6 (1.08%) Apache Solr
7 4 (0.72%) Elasticsearch
7 4 (0.72%) MS Exchange
7 4 (0.72%) Office Communications Server
7 4 (0.72%) OpenStack
7 4 (0.72%) SharePoint Server
8 2 (0.36%) Apache Spark
8 2 (0.36%) Confluence
8 2 (0.36%) Drupal
9 1 (0.18%) Exchange Server 2013
9 1 (0.18%) Marvel
9 1 (0.18%) Sitefinity
9 1 (0.18%) Umbraco
Applications
1 38 (6.87%) Microsoft Excel
2 22 (3.98%) Microsoft Office
3 19 (3.44%) Microsoft PowerPoint
4 9 (1.63%) Photoshop
5 5 (0.90%) SPSS
6 4 (0.72%) Adobe Creative Suite
7 3 (0.54%) InVision
7 3 (0.54%) Microsoft Project
8 2 (0.36%) Adobe Illustrator
9 1 (0.18%) Adobe After Effects
9 1 (0.18%) Camtasia
9 1 (0.18%) Fireworks
9 1 (0.18%) MS Visio
9 1 (0.18%) Revit
9 1 (0.18%) Spreadsheet
9 1 (0.18%) UserZoom
Business Applications
1 12 (2.17%) Magento
2 7 (1.27%) Dynamics AX
3 5 (0.90%) Dynamics CRM
4 3 (0.54%) NetSuite
5 1 (0.18%) Academy Revenues and Benefits
5 1 (0.18%) Adobe Campaign
5 1 (0.18%) Dynamics NAV
5 1 (0.18%) FastStats
5 1 (0.18%) Sage 200
5 1 (0.18%) Sage X3
5 1 (0.18%) Salesforce.com CRM
5 1 (0.18%) Shopify
Cloud Services
1 51 (9.22%) Google Analytics
2 47 (8.50%) Microsoft Azure
3 42 (7.59%) AdWords
4 24 (4.34%) Amazon AWS
4 24 (4.34%) SaaS
5 11 (1.99%) GitHub
6 10 (1.81%) MailChimp
6 10 (1.81%) PaaS
7 8 (1.45%) Adobe Analytics
8 7 (1.27%) Cloud Computing
8 7 (1.27%) Google Tag Manager
9 6 (1.08%) IaaS
9 6 (1.08%) Serverless
10 5 (0.90%) Dynamics 365
11 4 (0.72%) Adobe Creative Cloud
11 4 (0.72%) Azure Data Factory
11 4 (0.72%) Cortana Intelligence Suite
11 4 (0.72%) iPaaS
11 4 (0.72%) OpenShift
12 3 (0.54%) Office 365
Communications & Networking
1 9 (1.63%) HTTP
1 9 (1.63%) SMS
2 8 (1.45%) Skype
3 7 (1.27%) Firewall
3 7 (1.27%) TCP/IP
3 7 (1.27%) VPN
4 6 (1.08%) Intranet
4 6 (1.08%) Modbus
4 6 (1.08%) RS-485
5 5 (0.90%) SSL
6 4 (0.72%) DHCP
6 4 (0.72%) DNS
6 4 (0.72%) Internet
6 4 (0.72%) IPsec
6 4 (0.72%) SSH
6 4 (0.72%) Unified Communications
6 4 (0.72%) VLAN
6 4 (0.72%) Wi-Fi
7 3 (0.54%) NAS
7 3 (0.54%) VoIP
Database & Business Intelligence
1 49 (8.86%) SQL Server
2 42 (7.59%) MySQL
3 21 (3.80%) NoSQL
4 16 (2.89%) Azure SQL Database
5 13 (2.35%) MongoDB
5 13 (2.35%) Relational Database
6 11 (1.99%) Power BI
6 11 (1.99%) SQL Server Reporting Services
7 10 (1.81%) Big Data
7 10 (1.81%) Data Mining
8 8 (1.45%) Data Warehouse
8 8 (1.45%) SQL Server 2016
9 6 (1.08%) SQL Server 2008
10 5 (0.90%) QlikView
10 5 (0.90%) SQL Server 2014
11 4 (0.72%) Data Lake
11 4 (0.72%) Hadoop
11 4 (0.72%) RDBMS
11 4 (0.72%) SQL Server Analysis Services
11 4 (0.72%) SQL Server Integration Services
Development Applications
1 37 (6.69%) Git (software)
2 25 (4.52%) Maven
3 22 (3.98%) Visual Studio
4 21 (3.80%) Jenkins
5 16 (2.89%) Subversion
6 11 (1.99%) JIRA
7 10 (1.81%) Cucumber
8 5 (0.90%) Atlassian Bamboo
8 5 (0.90%) Dreamweaver
8 5 (0.90%) Grunt
8 5 (0.90%) Robot Framework
8 5 (0.90%) SonarQube
8 5 (0.90%) TeamCity
9 4 (0.72%) Team Foundation Server
9 4 (0.72%) Vagrant
9 4 (0.72%) Xcode
10 3 (0.54%) Axure RP
10 3 (0.54%) SQL Server Management Studio (SSMS)
11 2 (0.36%) gulp
11 2 (0.36%) TestRail
General
1 106 (19.17%) Finance
2 94 (17.00%) Retail
3 39 (7.05%) Manufacturing
4 23 (4.16%) Advertising
5 21 (3.80%) Telecoms
6 20 (3.62%) Electronics
7 14 (2.53%) Banking
8 13 (2.35%) Publishing
9 11 (1.99%) Brand Awareness
10 9 (1.63%) Games
11 8 (1.45%) Legal
12 7 (1.27%) Automotive
13 3 (0.54%) Law
14 2 (0.36%) Financial Institution
14 2 (0.36%) French Language
14 2 (0.36%) German Language
14 2 (0.36%) Multimedia
15 1 (0.18%) Back Office
15 1 (0.18%) Investment Banking
15 1 (0.18%) Retail Banking
Job Titles
1 147 (26.58%) Developer
2 65 (11.75%) Analyst
3 39 (7.05%) Architect
4 34 (6.15%) .NET Developer
5 29 (5.24%) Consultant
6 27 (4.88%) Project Manager
6 27 (4.88%) Software Engineer
7 26 (4.70%) C# Developer
8 24 (4.34%) Front End Developer (Client-Side Developer)
8 24 (4.34%) Java Developer
9 23 (4.16%) Business Analyst
10 22 (3.98%) C# .NET Developer
10 22 (3.98%) Enterprise Architect
10 22 (3.98%) Marketing Analyst
10 22 (3.98%) Senior Developer
11 20 (3.62%) Lead Developer
11 20 (3.62%) PHP Developer
11 20 (3.62%) React Developer
12 18 (3.25%) Marketing Executive
12 18 (3.25%) Marketing Manager
Libraries, Frameworks & Software Standards
1 111 (20.07%) HTML
2 83 (15.01%) CSS
3 58 (10.49%) .NET
4 54 (9.76%) jQuery
5 44 (7.96%) Spring
6 38 (6.87%) HTML5
6 38 (6.87%) React
7 36 (6.51%) ASP.NET
8 27 (4.88%) ASP.NET MVC
9 24 (4.34%) AngularJS
9 24 (4.34%) Twitter Bootstrap
10 23 (4.16%) Spring MVC
11 22 (3.98%) XML
12 20 (3.62%) ASP.NET Web API
12 20 (3.62%) CSS3
12 20 (3.62%) REST
13 14 (2.53%) KnockoutJS
13 14 (2.53%) RESTful
14 13 (2.35%) Entity Framework
14 13 (2.35%) Node.js
Miscellaneous
1 84 (15.19%) Social Media
2 54 (9.76%) Analytical Skills
3 37 (6.69%) User Experience
4 22 (3.98%) Self-Motivation
5 21 (3.80%) Computer Science
6 14 (2.53%) Mobile App
7 13 (2.35%) Driving Licence
8 12 (2.17%) Device Driver
9 11 (1.99%) Embedded Systems
10 10 (1.81%) Blog
11 8 (1.45%) Data Centre
11 8 (1.45%) Data Structures
11 8 (1.45%) Fintech
11 8 (1.45%) Replication
12 7 (1.27%) Credit Risk
12 7 (1.27%) PMI
13 6 (1.08%) CAN bus
13 6 (1.08%) Hybrid Cloud
14 5 (0.90%) Digital Media
14 5 (0.90%) Mobile Payment
Operating Systems
1 37 (6.69%) Linux
2 24 (4.34%) Windows
3 17 (3.07%) Apple iOS
4 9 (1.63%) Unix
5 7 (1.27%) Android
6 6 (1.08%) FreeRTOS
7 4 (0.72%) Ubuntu
7 4 (0.72%) Windows Server
7 4 (0.72%) Windows Server 2008
Processes & Methodologies
1 169 (30.56%) Digital Marketing
2 144 (26.04%) Analytics
3 140 (25.32%) Agile Software Development
4 109 (19.71%) E-Commerce
5 91 (16.46%) SEO
6 67 (12.12%) CRM
7 65 (11.75%) MVC
8 55 (9.95%) TDD
9 54 (9.76%) Problem-Solving
10 53 (9.58%) Pay per click
11 47 (8.50%) Web Development
12 45 (8.14%) Business Intelligence
12 45 (8.14%) Marketing Strategy
13 44 (7.96%) Creative Thinking
14 41 (7.41%) Decision-Making
15 40 (7.23%) Email Marketing
15 40 (7.23%) Mentoring
16 38 (6.87%) Lead Generation
16 38 (6.87%) Scrum
17 35 (6.33%) Software Engineering
Programming Languages
1 106 (19.17%) JavaScript
2 93 (16.82%) SQL
3 70 (12.66%) C#
4 60 (10.85%) Java
5 41 (7.41%) PHP
6 22 (3.98%) C++
7 20 (3.62%) C
8 17 (3.07%) Python
9 16 (2.89%) R
10 15 (2.71%) Java 8
11 13 (2.35%) T-SQL
12 6 (1.08%) VBA
13 4 (0.72%) Shell Script
13 4 (0.72%) U-SQL
14 3 (0.54%) PowerShell
14 3 (0.54%) Ruby
15 2 (0.36%) Perl
15 2 (0.36%) TypeScript
16 1 (0.18%) Elixir
16 1 (0.18%) ES6
Qualifications
1 128 (23.15%) Degree
2 15 (2.71%) Computer Science Degree
3 8 (1.45%) Security Cleared
4 7 (1.27%) PMI Certification
5 5 (0.90%) Numerate Degree
5 5 (0.90%) PRINCE2 Practitioner
6 2 (0.36%) ITIL Certification
6 2 (0.36%) Master's Degree
6 2 (0.36%) Postgraduate
7 1 (0.18%) CISM
7 1 (0.18%) CISSP
7 1 (0.18%) ISEB
7 1 (0.18%) MBA
7 1 (0.18%) NVQ Level 3
7 1 (0.18%) TOGAF Certification
Quality Assurance & Compliance
1 14 (2.53%) QA
2 13 (2.35%) PMO
3 10 (1.81%) GDPR
4 7 (1.27%) SLA
5 4 (0.72%) ISO/IEC 27001
5 4 (0.72%) PCI DSS
6 2 (0.36%) Data Quality
7 1 (0.18%) WCAG
System Software
1 10 (1.81%) Active Directory
2 8 (1.45%) Firmware
3 7 (1.27%) Docker
4 6 (1.08%) VMware Infrastructure
5 5 (0.90%) Varnish
5 5 (0.90%) Virtual Machines
6 4 (0.72%) Snort
7 3 (0.54%) Hyper-V
7 3 (0.54%) VMware Workstation
8 1 (0.18%) Virtual Desktop
Systems Management
1 6 (1.08%) Kubernetes
2 5 (0.90%) Single Sign-On
3 4 (0.72%) Consul
3 4 (0.72%) FortiGate
3 4 (0.72%) NetBackup
3 4 (0.72%) Opscode Chef
3 4 (0.72%) Packer
3 4 (0.72%) Snorby
3 4 (0.72%) Suricata
3 4 (0.72%) Terraform
4 3 (0.54%) Symantec Endpoint Protection
5 2 (0.36%) cPanel
6 1 (0.18%) Ansible
6 1 (0.18%) HP Quality Center
6 1 (0.18%) logstash
6 1 (0.18%) Matomo
6 1 (0.18%) Puppet
6 1 (0.18%) Rundeck
6 1 (0.18%) Systems Management Server (SMS)
Vendors
1 108 (19.53%) Google
2 74 (13.38%) Microsoft
3 52 (9.40%) Twitter
4 30 (5.42%) SAP
5 29 (5.24%) Adobe
6 27 (4.88%) Salesforce.com
7 21 (3.80%) Facebook
8 14 (2.53%) Tableau
9 13 (2.35%) Xamarin
10 7 (1.27%) DoubleClick
10 7 (1.27%) HubSpot
11 6 (1.08%) Hootsuite
11 6 (1.08%) hybris
11 6 (1.08%) VMware
12 5 (0.90%) EMC
12 5 (0.90%) Screaming Frog
13 4 (0.72%) Atlassian
13 4 (0.72%) Demandware
13 4 (0.72%) Juniper
13 4 (0.72%) ProCurve