Period
to 15 November 2019

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the Midlands. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 15 November 2019 with a comparison to the same period over the previous 2 years.

Marketing
England > Midlands
6 months to
15 Nov 2019
Same period 2018 Same period 2017
Rank 111 66 47
Rank change year-on-year -45 -19 +25
Permanent jobs citing Marketing 303 539 785
As % of all permanent IT jobs advertised in the Midlands 2.65% 4.08% 5.08%
As % of the General category 7.86% 10.13% 13.07%
Number of salaries quoted 257 420 668
Midlands median annual salary £42,500 £40,000 £35,000
Median salary % change year-on-year +6.25% +14.29% -6.67%
10th Percentile £25,950 £23,500 £23,750
90th Percentile £67,500 £72,500 £60,000
England median annual salary £50,000 £50,000 £45,000
% change year-on-year - +11.11% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the Midlands with a requirement for common skills.

All General Skills
Midlands
Permanent vacancies with a requirement for common skills 3,856 5,322 6,007
As % of all permanent IT jobs advertised in the Midlands 33.74% 40.31% 38.84%
Number of salaries quoted 2,881 3,914 4,707
Midlands median annual salary £45,000 £43,000 £40,000
Median salary % change year-on-year +4.65% +7.50% -5.88%
10th Percentile £26,750 £25,750 £25,500
90th Percentile £72,500 £71,250 £65,000
England median annual salary £55,000 £55,000 £51,500
% change year-on-year - +6.80% +3.00%

Marketing
Job Vacancy Trend in the Midlands

Job postings citing Marketing as a percentage of all IT jobs advertised in the Midlands.

Job vacancy trend for Marketing in the Midlands

Marketing
Salary Trend in the Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in the Midlands.

Salary trend for Marketing in the Midlands

Marketing
Salary Histogram in the Midlands

The salary distribution of IT jobs citing Marketing in the Midlands over the 6 months to 15 November 2019.

Salary histogram for Marketing in the Midlands

Marketing
Job Locations in the Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Midlands region over the 6 months to 15 November 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Midlands -30 183 £45,000 +12.50% 83
East Midlands -28 121 £40,000 +6.67% 45
Marketing
England

For the 6 months to 15 November 2019, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Midlands region with a requirement for Marketing.

1 90 (29.70%) SQL
2 79 (26.07%) Digital Marketing
3 78 (25.74%) Finance
4 74 (24.42%) Business Intelligence
5 68 (22.44%) Microsoft
6 67 (22.11%) Agile Software Development
7 55 (18.15%) JavaScript
7 55 (18.15%) SQL Server
8 53 (17.49%) Degree
8 53 (17.49%) Public Sector
9 51 (16.83%) Telecoms
10 50 (16.50%) Manufacturing
11 49 (16.17%) Analytical Skills
11 49 (16.17%) Problem-Solving
12 48 (15.84%) Git (software)
12 48 (15.84%) SAP
13 47 (15.51%) Electronics
13 47 (15.51%) Programme Management
13 47 (15.51%) Azure
14 45 (14.85%) DevOps
14 45 (14.85%) Analytics
15 44 (14.52%) Retail
16 43 (14.19%) CSS
17 41 (13.53%) User Experience
18 38 (12.54%) HTML
19 36 (11.88%) C#
20 34 (11.22%) AWS
21 31 (10.23%) Software Engineering
21 31 (10.23%) Decision-Making
22 30 (9.90%) Google

Marketing
Co-occurring IT Skills in the Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 16 (5.28%) CMS
2 11 (3.63%) WordPress
3 9 (2.97%) Apache
3 9 (2.97%) Elasticsearch
4 7 (2.31%) SAS
5 5 (1.65%) Umbraco
6 4 (1.32%) IIS
6 4 (1.32%) Sitecore CMS
7 3 (0.99%) SharePoint
8 2 (0.66%) Confluence
8 2 (0.66%) Drupal
9 1 (0.33%) BizTalk Server
9 1 (0.33%) Exchange Server 2013
9 1 (0.33%) Joomla!
9 1 (0.33%) MS Exchange
9 1 (0.33%) SharePoint Server
9 1 (0.33%) Sitefinity
Applications
1 27 (8.91%) Microsoft Excel
2 15 (4.95%) Microsoft Office
3 11 (3.63%) Microsoft PowerPoint
4 5 (1.65%) Adobe Creative Suite
4 5 (1.65%) Photoshop
5 4 (1.32%) Adobe Illustrator
5 4 (1.32%) Spreadsheet
6 2 (0.66%) MS Visio
7 1 (0.33%) Adobe After Effects
7 1 (0.33%) AutoCAD
7 1 (0.33%) Marvel
7 1 (0.33%) PrintSoft PReS
7 1 (0.33%) Sketch
7 1 (0.33%) SPSS
Business Applications
1 7 (2.31%) Magento
2 3 (0.99%) Dynamics CRM
2 3 (0.99%) FastStats
2 3 (0.99%) FastStats PeopleStage
3 2 (0.66%) Dynamics NAV
4 1 (0.33%) Data Workbench
4 1 (0.33%) Dynamics AX
4 1 (0.33%) Raiser's Edge
4 1 (0.33%) Salesforce.com CRM
4 1 (0.33%) Shopify
4 1 (0.33%) Social Studio
Cloud Services
1 47 (15.51%) Azure
2 34 (11.22%) AWS
3 22 (7.26%) Serverless
4 14 (4.62%) SaaS
5 11 (3.63%) Google Analytics
5 11 (3.63%) Power Platform
6 9 (2.97%) GCP
7 8 (2.64%) Amazon Cognito
7 8 (2.64%) AWS CloudFormation
7 8 (2.64%) AWS CodePipeline
7 8 (2.64%) AWS Lambda
7 8 (2.64%) GitHub
7 8 (2.64%) Virtual Private Cloud
8 7 (2.31%) Cloud Computing
8 7 (2.31%) G Suite
9 6 (1.98%) Azure ExpressRoute
9 6 (1.98%) Azure Functions
9 6 (1.98%) IaaS
9 6 (1.98%) npm
9 6 (1.98%) PaaS
Communications & Networking
1 8 (2.64%) Firewall
2 5 (1.65%) DNS
3 3 (0.99%) Internet
4 2 (0.66%) Broadband
4 2 (0.66%) Cisco ASA
4 2 (0.66%) FTP
4 2 (0.66%) HTTP
4 2 (0.66%) Intranet
4 2 (0.66%) SSH
4 2 (0.66%) WebEx
5 1 (0.33%) ADSL
5 1 (0.33%) DHCP
5 1 (0.33%) IPv4
5 1 (0.33%) IPv6
5 1 (0.33%) LAN
5 1 (0.33%) SMTP
5 1 (0.33%) TCP/IP
5 1 (0.33%) VLAN
5 1 (0.33%) VoIP
5 1 (0.33%) VPN
Database & Business Intelligence
1 55 (18.15%) SQL Server
2 20 (6.60%) SQL Server Reporting Services
3 15 (4.95%) MySQL
4 13 (4.29%) PostgreSQL
5 11 (3.63%) Power BI
6 9 (2.97%) QlikView
7 8 (2.64%) Amazon DynamoDB
8 7 (2.31%) Data Warehouse
8 7 (2.31%) Looker
8 7 (2.31%) MongoDB
9 6 (1.98%) Azure SQL Database
9 6 (1.98%) SQL Server Integration Services
10 5 (1.65%) Data Mining
10 5 (1.65%) SQL Server Analysis Services
11 4 (1.32%) Big Data
11 4 (1.32%) BusinessObjects
12 3 (0.99%) Data Lake
12 3 (0.99%) Hadoop
12 3 (0.99%) Oracle Discoverer
12 3 (0.99%) Oracle Reports
Development Applications
1 48 (15.84%) Git (software)
2 25 (8.25%) Visual Studio
3 19 (6.27%) Visual Studio Team System
4 18 (5.94%) Jenkins
5 14 (4.62%) JIRA
6 13 (4.29%) SonarQube
7 11 (3.63%) Maven
8 10 (3.30%) webpack
9 9 (2.97%) Atlassian Bamboo
9 9 (2.97%) JMeter
9 9 (2.97%) JUnit
9 9 (2.97%) Team Foundation Server
10 6 (1.98%) Jasmine
10 6 (1.98%) Mocha
11 5 (1.65%) Cucumber
11 5 (1.65%) SQL Server Management Studio (SSMS)
11 5 (1.65%) Subversion
12 4 (1.32%) Babel
12 4 (1.32%) Selenium
13 3 (0.99%) Axure RP
General
1 78 (25.74%) Finance
2 53 (17.49%) Public Sector
3 51 (16.83%) Telecoms
4 50 (16.50%) Manufacturing
5 47 (15.51%) Electronics
6 44 (14.52%) Retail
7 16 (5.28%) Advertising
8 5 (1.65%) Legal
9 3 (0.99%) Games
10 2 (0.66%) Automotive
10 2 (0.66%) Banking
10 2 (0.66%) Publishing
11 1 (0.33%) Brand Awareness
11 1 (0.33%) Law
Job Titles
1 97 (32.01%) Developer
2 36 (11.88%) Analyst
3 21 (6.93%) Senior Developer
4 19 (6.27%) Consultant
5 18 (5.94%) Marketing Manager
6 16 (5.28%) Data Analyst
7 15 (4.95%) .NET Developer
7 15 (4.95%) Java Developer
8 13 (4.29%) Business Intelligence Developer
9 12 (3.96%) Cloud Engineer
9 12 (3.96%) DevOps Engineer
10 11 (3.63%) UI Developer
11 10 (3.30%) Architect
11 10 (3.30%) Front End Developer (Client-Side Developer)
11 10 (3.30%) IT Manager
11 10 (3.30%) PHP Developer
11 10 (3.30%) React Developer
11 10 (3.30%) Web Developer
12 9 (2.97%) J2EE Developer
12 9 (2.97%) Product Manager
Libraries, Frameworks & Software Standards
1 43 (14.19%) CSS
2 38 (12.54%) HTML
3 30 (9.90%) .NET
4 21 (6.93%) ASP.NET
5 17 (5.61%) RESTful
5 17 (5.61%) Web Services
6 16 (5.28%) Spring
7 14 (4.62%) Node.js
7 14 (4.62%) Twitter Bootstrap
8 12 (3.96%) AngularJS
8 12 (3.96%) React
9 11 (3.63%) jQuery
10 10 (3.30%) J2EE
10 10 (3.30%) Jest
10 10 (3.30%) Vue.js
11 9 (2.97%) Apache NiFi
11 9 (2.97%) Elastic Stack
11 9 (2.97%) JDBC
11 9 (2.97%) JPA
11 9 (2.97%) Spring Boot
Miscellaneous
1 49 (16.17%) Analytical Skills
2 41 (13.53%) User Experience
3 15 (4.95%) Social Media
4 12 (3.96%) Data Structures
4 12 (3.96%) Self-Motivation
5 7 (2.31%) Management Information System
5 7 (2.31%) Marketing Technology
6 6 (1.98%) Blog
6 6 (1.98%) Greenfield Project
6 6 (1.98%) Hybrid Cloud
7 5 (1.65%) Driving Licence
7 5 (1.65%) Mobile App
8 4 (1.32%) Analytical Mindset
8 4 (1.32%) NHS
8 4 (1.32%) Virtual Team
9 3 (0.99%) Data Protection Act
9 3 (0.99%) Graphic Design
10 2 (0.66%) Internet of Things
10 2 (0.66%) Life Science
10 2 (0.66%) Social Network
Operating Systems
1 24 (7.92%) Linux
2 16 (5.28%) Unix
3 7 (2.31%) Windows
4 2 (0.66%) Windows 10
5 1 (0.33%) Android
5 1 (0.33%) CentOS
5 1 (0.33%) Mac OS
5 1 (0.33%) Ubuntu
5 1 (0.33%) Windows Server
5 1 (0.33%) Windows Server 2003
5 1 (0.33%) Windows XP
Processes & Methodologies
1 79 (26.07%) Digital Marketing
2 74 (24.42%) Business Intelligence
3 67 (22.11%) Agile Software Development
4 49 (16.17%) Problem-Solving
5 47 (15.51%) Programme Management
6 45 (14.85%) Analytics
6 45 (14.85%) DevOps
7 31 (10.23%) Decision-Making
7 31 (10.23%) Software Engineering
8 28 (9.24%) Marketing Strategy
8 28 (9.24%) Scrum
9 24 (7.92%) CRM
10 23 (7.59%) Open Source
11 22 (7.26%) Project Delivery
12 21 (6.93%) Business Development
12 21 (6.93%) E-Commerce
12 21 (6.93%) Presales
13 19 (6.27%) Web Development
14 18 (5.94%) Collaborative Working
14 18 (5.94%) Customer Engagement
Programming Languages
1 90 (29.70%) SQL
2 55 (18.15%) JavaScript
3 36 (11.88%) C#
4 26 (8.58%) Java
4 26 (8.58%) Python
5 21 (6.93%) PHP
6 14 (4.62%) R
7 8 (2.64%) Go
7 8 (2.64%) T-SQL
7 8 (2.64%) TypeScript
8 7 (2.31%) C++
8 7 (2.31%) ES6
9 6 (1.98%) C
9 6 (1.98%) ES7
9 6 (1.98%) PowerShell
10 5 (1.65%) Assembly Language
10 5 (1.65%) Data Analysis Expressions (DAX)
10 5 (1.65%) MATLAB
11 3 (0.99%) Bash Shell
11 3 (0.99%) PL/SQL
Qualifications
1 53 (17.49%) Degree
2 13 (4.29%) HND
3 6 (1.98%) Security Cleared
4 5 (1.65%) Master's Degree
5 4 (1.32%) SC Cleared
6 3 (0.99%) CESG Certified Professional
6 3 (0.99%) CISSP
7 2 (0.66%) Cisco Certification
8 1 (0.33%) CCDP
8 1 (0.33%) CCNA
8 1 (0.33%) CCNP
8 1 (0.33%) CISM
8 1 (0.33%) CLAS
8 1 (0.33%) DBS Check
8 1 (0.33%) IISP
8 1 (0.33%) Numerate Degree
8 1 (0.33%) NVQ Level 3
8 1 (0.33%) PMI Certification
Quality Assurance & Compliance
1 19 (6.27%) QA
2 10 (3.30%) GDPR
3 6 (1.98%) Data Quality
4 4 (1.32%) SLA
5 3 (0.99%) ISO/IEC 27001
6 2 (0.66%) Cyber Essentials
6 2 (0.66%) DICOM
6 2 (0.66%) HL7
6 2 (0.66%) ISO/IEC 20000
6 2 (0.66%) JSP 440
6 2 (0.66%) WCAG
7 1 (0.33%) HMG Security Policy Framework
7 1 (0.33%) RMADS
System Software
1 8 (2.64%) Active Directory
2 2 (0.66%) Docker
2 2 (0.66%) Firmware
2 2 (0.66%) Virtual Desktop
2 2 (0.66%) VMware Infrastructure
3 1 (0.33%) BitLocker
Systems Management
1 10 (3.30%) Terraform
2 9 (2.97%) Kibana
2 9 (2.97%) logstash
3 2 (0.66%) Ansible
3 2 (0.66%) Kubernetes
3 2 (0.66%) Opscode Chef
3 2 (0.66%) Puppet
3 2 (0.66%) Salt
4 1 (0.33%) AirWatch
4 1 (0.33%) Cisco IPCC
4 1 (0.33%) FortiGate
4 1 (0.33%) Microsoft Intune
Vendors
1 68 (22.44%) Microsoft
2 48 (15.84%) SAP
3 30 (9.90%) Google
4 24 (7.92%) Tableau
5 22 (7.26%) Oracle
6 10 (3.30%) Adobe
7 8 (2.64%) Salesforce.com
8 7 (2.31%) Facebook
8 7 (2.31%) MicroStrategy
8 7 (2.31%) Snowplow
8 7 (2.31%) Talend
9 6 (1.98%) Twitter
10 5 (1.65%) IBM
11 4 (1.32%) Cognos
11 4 (1.32%) Sitecore
12 3 (0.99%) AlienVault
12 3 (0.99%) Apple
12 3 (0.99%) Apteco
12 3 (0.99%) Databricks
12 3 (0.99%) WooCommerce