Marketing Job Trends in the Midlands

Marketing
England > Midlands

The table below looks at the prevalence of the term Marketing in permanent job vacancies in the Midlands. Included is a benchmarking guide to the salaries offered in vacancies that cited Marketing over the 6 months leading up to 24 January 2026, comparing them to the same period in the previous two years.

6 months to
24 Jan 2026
Same period 2025 Same period 2024
Rank 48 81 70
Rank change year-on-year +33 -11 +19
Permanent jobs citing Marketing 327 201 249
As % of all permanent jobs in the Midlands 4.04% 3.20% 3.49%
As % of the General category 7.13% 5.09% 5.91%
Number of salaries quoted 176 97 208
10th Percentile £26,250 £35,650 £25,750
25th Percentile £29,750 £38,500 £31,250
Median annual salary (50th Percentile) £35,000 £45,000 £41,367
Median % change year-on-year -22.22% +8.78% -12.91%
75th Percentile £48,750 £63,750 £52,500
90th Percentile £77,500 £78,500 £72,500
England median annual salary £45,000 £65,000 £50,000
% change year-on-year -30.77% +30.00% -15.25%

All General Skills
Midlands

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring general skills in the Midlands.

Permanent vacancies with a requirement for general skills 4,589 3,946 4,211
As % of all permanent jobs advertised in the Midlands 56.75% 62.86% 59.06%
Number of salaries quoted 2,265 1,752 3,397
10th Percentile £27,750 £31,250 £25,750
25th Percentile £31,250 £38,750 £31,250
Median annual salary (50th Percentile) £45,000 £52,000 £47,500
Median % change year-on-year -13.46% +9.47% -9.52%
75th Percentile £63,750 £65,000 £61,250
90th Percentile £78,425 £77,500 £72,500
England median annual salary £55,000 £60,000 £55,440
% change year-on-year -8.33% +8.23% -11.30%

Marketing
Job Vacancy Trend in the Midlands

Historical trend showing the proportion of permanent IT job postings citing Marketing relative to all permanent IT jobs advertised in the Midlands.

Marketing job vacancy trend in the Midlands

Marketing
Salary Trend in the Midlands

Salary distribution trend for jobs in the Midlands citing Marketing.

Salary distribution trend for jobs in the Midlands citing Marketing

Marketing
Salary Histogram in the Midlands

Salary distribution for jobs citing Marketing in the Midlands over the 6 months to 24 January 2026.

Salary histogram for Marketing in the Midlands

Marketing
Job Locations in the Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Midlands region over the 6 months to 24 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
West Midlands +39 162 £40,000 -11.11% 164
East Midlands +30 150 £33,500 -21.18% 298
Marketing
England

Marketing
Co-Occurring Skills & Capabilities in the Midlands by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 13 (3.98%) SharePoint
2 8 (2.45%) WordPress
3 5 (1.53%) CMS
4 3 (0.92%) Microsoft Exchange
5 1 (0.31%) Sitecore CMS
5 1 (0.31%) Strapi
Applications
1 28 (8.56%) Microsoft Excel
2 16 (4.89%) Microsoft Office
3 6 (1.83%) Microsoft PowerPoint
4 3 (0.92%) Adobe Creative Suite
4 3 (0.92%) Photoshop
4 3 (0.92%) Trello
5 2 (0.61%) Chatbot
5 2 (0.61%) Microsoft Project
6 1 (0.31%) Adobe Illustrator
6 1 (0.31%) InDesign
6 1 (0.31%) Spreadsheet
Business Applications
1 6 (1.83%) Dynamics CRM
1 6 (1.83%) Shopify
2 2 (0.61%) OpenCart
3 1 (0.31%) Magento
3 1 (0.31%) Pegasus Opera
3 1 (0.31%) SAP ERP
3 1 (0.31%) Sprinklr
Cloud Services
1 20 (6.12%) Power Platform
2 19 (5.81%) SaaS
3 14 (4.28%) Azure
4 13 (3.98%) Microsoft 365
5 7 (2.14%) GCP
5 7 (2.14%) Google Analytics
6 5 (1.53%) AWS
6 5 (1.53%) Entra ID
7 4 (1.22%) Dynamics 365
7 4 (1.22%) Google Ads
7 4 (1.22%) OCI
8 3 (0.92%) Google Workspace
8 3 (0.92%) Power Automate
9 2 (0.61%) PowerApps
9 2 (0.61%) Salesforce Commerce Cloud
9 2 (0.61%) Salesforce Sales Cloud
10 1 (0.31%) Canva
10 1 (0.31%) Copilot Studio
10 1 (0.31%) Microsoft Copilot
10 1 (0.31%) Wix.com
Communications & Networking
1 7 (2.14%) SMS
2 3 (0.92%) Broadband
2 3 (0.92%) Firewall
2 3 (0.92%) Intranet
2 3 (0.92%) VPN
3 2 (0.61%) 5G
3 2 (0.61%) HTTP
3 2 (0.61%) VoIP
4 1 (0.31%) 4G
4 1 (0.31%) LTE
4 1 (0.31%) SD-WAN
4 1 (0.31%) WAN
Database & Business Intelligence
1 17 (5.20%) Looker
1 17 (5.20%) Power BI
2 13 (3.98%) Tableau
3 4 (1.22%) Oracle Reports
4 2 (0.61%) Data Lake
4 2 (0.61%) SQL Server
5 1 (0.31%) MongoDB
5 1 (0.31%) MySQL
5 1 (0.31%) PostgreSQL
Development Applications
1 4 (1.22%) JIRA
2 2 (0.61%) Git
General
1 68 (20.80%) Analytical Skills
2 61 (18.65%) Social Skills
3 49 (14.98%) Finance
4 37 (11.31%) Automotive
5 29 (8.87%) Law
5 29 (8.87%) Organisational Skills
6 26 (7.95%) Manufacturing
7 22 (6.73%) Public Sector
8 15 (4.59%) Telecoms
9 13 (3.98%) Agriculture
9 13 (3.98%) Legal
10 12 (3.67%) Retail
11 10 (3.06%) Inclusion and Diversity
12 9 (2.75%) Electronics
13 8 (2.45%) Advertising
13 8 (2.45%) Games
14 3 (0.92%) Back Office
14 3 (0.92%) Presentation Skills
14 3 (0.92%) Publishing
14 3 (0.92%) Spanish Language
Job Titles
1 47 (14.37%) Analyst
2 30 (9.17%) Senior
3 27 (8.26%) Marketing Manager
4 23 (7.03%) Lead
5 22 (6.73%) 2nd Line Support
5 22 (6.73%) Support Analyst
6 21 (6.42%) Marketing Executive
7 17 (5.20%) 2nd Line Support Analyst
8 16 (4.89%) Developer
9 14 (4.28%) Business Development Manager
9 14 (4.28%) Business Manager
9 14 (4.28%) Development Manager
10 13 (3.98%) Data Analyst
11 12 (3.67%) Business Intelligence Analyst
12 10 (3.06%) Coordinator
12 10 (3.06%) Customer Experience Manager
12 10 (3.06%) Digital Transformation
12 10 (3.06%) Sales Executive
12 10 (3.06%) Senior Marketing Executive
13 9 (2.75%) Oracle Analyst
Libraries, Frameworks & Software Standards
1 9 (2.75%) HTML
2 6 (1.83%) CSS
3 4 (1.22%) Oracle Fusion
3 4 (1.22%) REST
4 2 (0.61%) .NET
4 2 (0.61%) Deno
4 2 (0.61%) Laravel
4 2 (0.61%) Node.js
4 2 (0.61%) React
4 2 (0.61%) RESTful
4 2 (0.61%) Tailwind CSS
4 2 (0.61%) Vue
4 2 (0.61%) Yii
Miscellaneous
1 55 (16.82%) Onboarding
2 17 (5.20%) Driving Licence
3 12 (3.67%) Self-Motivation
4 10 (3.06%) Social Media
5 9 (2.75%) Blog
6 8 (2.45%) Mobile App
7 6 (1.83%) PDA
8 5 (1.53%) Web Conferencing
9 4 (1.22%) Algorithms
9 4 (1.22%) EPoS
9 4 (1.22%) Product Ownership
10 3 (0.92%) Analytical Mindset
10 3 (0.92%) Cyber Defence
10 3 (0.92%) IoT
11 2 (0.61%) Cloud Native
11 2 (0.61%) Digital Media
11 2 (0.61%) Management Information System
11 2 (0.61%) Marketing Technology
12 1 (0.31%) iPad
12 1 (0.31%) NHS
Operating Systems
1 5 (1.53%) Android
1 5 (1.53%) Apple iOS
1 5 (1.53%) Windows
2 3 (0.92%) Linux
2 3 (0.92%) Windows 10
Processes & Methodologies
1 92 (28.13%) Analytics
2 89 (27.22%) CRM
3 70 (21.41%) Digital Marketing
4 69 (21.10%) B2B
5 61 (18.65%) Customer Experience
6 60 (18.35%) Continuous Improvement
6 60 (18.35%) E-Commerce
7 47 (14.37%) Collaborative Working
8 44 (13.46%) Stakeholder Management
9 40 (12.23%) Problem-Solving
10 39 (11.93%) Coaching
11 37 (11.31%) Dashboard Development
12 35 (10.70%) GTM Strategy
13 34 (10.40%) Commercialisation
13 34 (10.40%) Digital Innovation
13 34 (10.40%) Performance Analysis
14 31 (9.48%) Digital Customer Experience
15 29 (8.87%) Business Intelligence
16 27 (8.26%) Agile
16 27 (8.26%) Digital Strategy
Programming Languages
1 44 (13.46%) SQL
2 14 (4.28%) Python
3 8 (2.45%) JavaScript
4 3 (0.92%) C#
4 3 (0.92%) Ladder Logic
5 2 (0.61%) PHP
5 2 (0.61%) TypeScript
6 1 (0.31%) R
Qualifications
1 69 (21.10%) Degree
2 30 (9.17%) Security Cleared
3 24 (7.34%) SC Cleared
4 8 (2.45%) Numerate Degree
5 4 (1.22%) DBS Check
6 3 (0.92%) HND
6 3 (0.92%) Master's Degree
7 2 (0.61%) Computer Science Degree
8 1 (0.31%) Azure Certification
8 1 (0.31%) BPSS Clearance
8 1 (0.31%) Microsoft Certification
Quality Assurance & Compliance
1 24 (7.34%) SLA
2 11 (3.36%) Data Quality
3 8 (2.45%) GDPR
4 5 (1.53%) QA
5 3 (0.92%) Accessibility
6 1 (0.31%) PMO
System Software
1 5 (1.53%) Active Directory
2 3 (0.92%) Hyper-V
3 1 (0.31%) Docker
Systems Management
1 5 (1.53%) Jamf Pro
Vendors
1 31 (9.48%) Salesforce
2 24 (7.34%) Microsoft
3 13 (3.98%) Google
4 12 (3.67%) Adobe
4 12 (3.67%) SAP
5 11 (3.36%) HubSpot
5 11 (3.36%) Oracle
6 10 (3.06%) Zoho
7 9 (2.75%) Salesforce Marketing Cloud
8 7 (2.14%) Apple
9 5 (1.53%) Samsung
10 3 (0.92%) Ahrefs
10 3 (0.92%) Cisco
10 3 (0.92%) HP
10 3 (0.92%) Sage
11 2 (0.61%) Ariba
11 2 (0.61%) Facebook
11 2 (0.61%) PayPal
11 2 (0.61%) ServiceNow
11 2 (0.61%) TikTok