The table below provides summary statistics and contractor rates for jobs advertised in Reading requiring Pay per click skills. It covers contract job vacancies from the 6 months leading up to 3 November 2025, with comparisons to the same periods in the previous two years.
Pay per click falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in Reading.
Contract vacancies with a requirement for process or methodology skills
589
953
974
As % of all contract IT jobs advertised in Reading
89.92%
88.49%
90.35%
Number of daily rates quoted
395
525
644
10th Percentile
£350
£350
£242
25th Percentile
£450
£450
£400
Median daily rate (50th Percentile)
£525
£575
£525
Median % change year-on-year
-8.70%
+9.52%
+2.69%
75th Percentile
£604
£650
£625
90th Percentile
£650
£700
£700
Berkshire median daily rate
£500
£540
£506
% change year-on-year
-7.41%
+6.82%
+1.10%
Number of hourly rates quoted
32
20
14
10th Percentile
-
£14.50
£29.04
25th Percentile
£14.75
£38.44
£59.32
Median hourly rate
£37.28
£60.53
£63.40
Median % change year-on-year
-38.41%
-4.52%
+15.26%
75th Percentile
£65.00
£63.74
£67.42
90th Percentile
£74.70
£76.13
£75.18
Berkshire median hourly rate
£29.31
£58.49
£61.65
% change year-on-year
-49.90%
-5.12%
+22.07%
Pay per click Job Vacancy Trend in Reading
Historical trend showing the proportion of contract IT job postings citing Pay per click relative to all contract IT jobs advertised in Reading.
Pay per click Daily Rate Trend in Reading
Contractor daily rate distribution trend for jobs in Reading citing Pay per click.
Pay per click Hourly Rate Trend in Reading
Contractor hourly rate distribution trend for jobs in Reading citing Pay per click.
Pay per click Top 6 Co-Occurring Skills & Capabilities in Reading
For the 6 months to 3 November 2025, contractor job vacancies citing Pay per click also mentioned the following skills and capabilities in order of popularity.
The figures indicate the absolute number of co-occurrences and as a proportion of all contract job ads across the Reading region with a requirement for Pay per click.
Pay per click Co-Occurring Skills & Capabilities in Reading by Category
The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:
