Personalization Job Trends in the UK excluding London

Personalization
UK > UK excluding London

The table below provides summary statistics and salary benchmarking for jobs advertised in the UK excluding London requiring Personalization skills. It covers permanent job vacancies from the 6 months leading up to 1 January 2026, with comparisons to the same periods in the previous two years.

6 months to
1 Jan 2026
Same period 2025 Same period 2024
Rank 485 523 539
Rank change year-on-year +38 +16 -20
Permanent jobs citing Personalization 32 57 12
As % of all permanent jobs in the UK excluding London 0.076% 0.15% 0.039%
As % of the Processes & Methodologies category 0.096% 0.17% 0.043%
Number of salaries quoted 24 23 9
10th Percentile £38,125 £47,500 £34,500
25th Percentile £48,438 £51,875 £35,000
Median annual salary (50th Percentile) £77,500 £65,000 £65,000
Median % change year-on-year +19.23% - +13.04%
75th Percentile £150,000 £67,500 £70,000
90th Percentile £195,000 £88,450 £73,500
UK median annual salary £80,000 £65,000 £67,500
% change year-on-year +23.08% -3.70% -

All Process & Methodology Skills
UK excluding London

Personalization falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the UK excluding London.

Permanent vacancies with a requirement for process or methodology skills 33,380 32,892 27,855
As % of all permanent jobs advertised in the UK excluding London 79.58% 88.28% 90.59%
Number of salaries quoted 19,063 15,104 20,736
10th Percentile £27,707 £31,250 £28,500
25th Percentile £32,755 £41,250 £38,500
Median annual salary (50th Percentile) £49,000 £55,000 £52,500
Median % change year-on-year -10.91% +4.76% -4.50%
75th Percentile £65,000 £70,000 £67,500
90th Percentile £80,000 £83,750 £80,070
UK median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

Personalization
Job Vacancy Trend in the UK excluding London

Historical trend showing the proportion of permanent IT job postings citing Personalization relative to all permanent IT jobs advertised in the UK excluding London.

Personalization job vacancy trend in the UK excluding London

Personalization
Salary Trend in the UK excluding London

Salary distribution trend for jobs in the UK excluding London citing Personalization.

Salary distribution trend for jobs in the UK excluding London citing Personalization

Personalization
Salary Histogram in the UK excluding London

Salary distribution for jobs citing Personalization in the UK excluding London over the 6 months to 1 January 2026.

Salary histogram for Personalization in the UK excluding London

Personalization
Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Personalization within the UK excluding London region over the 6 months to 1 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Midlands +28 9 £190,000 +149.18% 3
South East +21 9 £43,750 -32.69% 29
West Midlands +23 6 £190,000 +230.43% 2
North of England +17 6 £60,000 -9.19% 8
East of England +24 5 £80,000 +60.00% 2
North West +16 4 £60,000 -9.19% 7
South West +4 3 £75,000 +15.38% 5
East Midlands -7 1 £190,000 +100.00% 1
Yorkshire - 1 £65,000 - 1
North East - 1 £30,000 -
Personalization
UK

Personalization
Co-Occurring Skills & Capabilities in the UK excluding London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 8 (25.00%) CMS
2 1 (3.13%) Headless CMS
Applications
1 1 (3.13%) Microsoft Excel
Business Applications
1 4 (12.50%) Shopify
2 2 (6.25%) Dynamics CRM
3 1 (3.13%) Payment Gateway
Cloud Services
1 11 (34.38%) SaaS
2 7 (21.88%) AWS
3 4 (12.50%) Google Analytics
4 3 (9.38%) GCP
5 2 (6.25%) Azure
5 2 (6.25%) Bloomreach
5 2 (6.25%) Salesforce Commerce Cloud
6 1 (3.13%) Adobe Analytics
6 1 (3.13%) Canva
6 1 (3.13%) Contentsquare
6 1 (3.13%) Figma
6 1 (3.13%) Google Ads
6 1 (3.13%) MailChimp
6 1 (3.13%) Power Platform
Communications & Networking
1 1 (3.13%) SMS
Database & Business Intelligence
1 1 (3.13%) BigQuery
1 1 (3.13%) Power BI
General
1 21 (65.63%) Marketing
2 12 (37.50%) Social Skills
3 8 (25.00%) Retail
4 5 (15.63%) Finance
5 3 (9.38%) Analytical Skills
6 1 (3.13%) Banking
6 1 (3.13%) Organisational Skills
Job Titles
1 7 (21.88%) Marketing Manager
2 6 (18.75%) Senior
3 5 (15.63%) Chief Technology Officer
4 4 (12.50%) Commercial Finance Manager
4 4 (12.50%) Commercial Manager
4 4 (12.50%) Finance Manager
4 4 (12.50%) Senior Commercial Manager
4 4 (12.50%) Senior Manager
5 2 (6.25%) Analyst
5 2 (6.25%) Architect
5 2 (6.25%) Developer
5 2 (6.25%) Enterprise Architect
5 2 (6.25%) Insight Analyst
5 2 (6.25%) Lead
5 2 (6.25%) Lead Architect
5 2 (6.25%) Lead Enterprise Architect
5 2 (6.25%) Product Manager
5 2 (6.25%) Project Manager
5 2 (6.25%) Senior Software Engineer
5 2 (6.25%) Software Engineer
Libraries, Frameworks & Software Standards
1 2 (6.25%) CSS
1 2 (6.25%) HTML
1 2 (6.25%) React
2 1 (3.13%) .NET
2 1 (3.13%) AngularJS
2 1 (3.13%) Apache Cordova
2 1 (3.13%) ASP.NET
2 1 (3.13%) GraphQL
2 1 (3.13%) HTML5
2 1 (3.13%) Ionic Framework
2 1 (3.13%) Jest
2 1 (3.13%) jQuery
2 1 (3.13%) Next.js
2 1 (3.13%) Tailwind CSS
Miscellaneous
1 5 (15.63%) Educational Technology
2 3 (9.38%) Marketing Technology
2 3 (9.38%) Product Ownership
3 2 (6.25%) Algorithms
3 2 (6.25%) Cloud Native
4 1 (3.13%) Analytical Mindset
4 1 (3.13%) Onboarding
Processes & Methodologies
1 19 (59.38%) AI
2 17 (53.13%) Analytics
3 16 (50.00%) Customer Experience
4 13 (40.63%) E-Commerce
5 9 (28.13%) Agile
5 9 (28.13%) SEO
5 9 (28.13%) User Experience
6 8 (25.00%) DevOps
6 8 (25.00%) Roadmaps
7 7 (21.88%) CRM
7 7 (21.88%) Data Governance
7 7 (21.88%) Decision-Making
7 7 (21.88%) Stakeholder Management
8 6 (18.75%) CI/CD
8 6 (18.75%) Marketing Automation
8 6 (18.75%) Marketing Strategy
8 6 (18.75%) Product Marketing
9 5 (15.63%) Containerisation
9 5 (15.63%) GTM Strategy
9 5 (15.63%) Sales Enablement
Programming Languages
1 3 (9.38%) SQL
2 2 (6.25%) JavaScript
3 1 (3.13%) C#
3 1 (3.13%) Java
3 1 (3.13%) TypeScript
Qualifications
1 4 (12.50%) ACCA
1 4 (12.50%) CIMA
Quality Assurance & Compliance
1 3 (9.38%) GDPR
2 2 (6.25%) Data Quality
2 2 (6.25%) QA
3 1 (3.13%) Accessibility
3 1 (3.13%) PCI DSS
Vendors
1 5 (15.63%) Google
2 3 (9.38%) Adobe
2 3 (9.38%) Salesforce
3 2 (6.25%) Hotjar
4 1 (3.13%) HubSpot